Mahana: Te ti'amâraa ia ma'iti

Adwords is a great tool for creating SEM ads. Search engine marketing is a critical aspect of digital marketing. It is a highly targeted, scalable, and affordable tool that anyone can use. A tai'o no te haapii atu â. Here’s how Adwords works. Using the right keywords is essential to increasing your conversions and maximizing your ad budget. To learn more, download our free guide. You can start promoting your business today!

Adwords is an auction

You might be asking yourself, “Is Adwords an auction?” I muri a'e i te mau mea atoa, how can you bid on the ad space your business wants? Ei haapotoraa, the answer is yes. The cost of AdWords is set by competitors bidding on the same keyword. The most competitive keywords cross industries, and you will be competing against businesses outside of your own. The bid is not the actual cost, but only what you’d pay if you were the only competitor bidding on the keyword.

Regardless of the size of your budget, it’s important to understand that AdWords is an auction. This means that it will cost money based on a number of factors, such as the size of your ad and the number of visitors you’re targeting. If you don’t know the CPA and your bid amounts, you may want to consider using a Software-as-a-Service such as Google Analytics.

In Google AdWords, online businesses bid on keywords and search terms. Because the auction is based on quality score, the highest bidder will be the highest on the list of advertisements, but the bids don’t necessarily dictate the order in which they appear. The high-bidder typically wins the position, but the low-bidder can easily outrank a competitor and take the top spot on the search results page.

Google AdWords uses a second-price auction system to determine which ads appear when users search for keywords related to their products or services. Advertisers place bids for keywords related to the products or services they offer and bid on the highest-quality, most relevant keywords. AdWords is a unique advertising system that enables advertisers to control their costs and placements. Although Google’s primary goal is to provide relevant advertisements, this is far from a guarantee.

In the Google AdWords system, the top ad position is awarded to the highest-ranked ad. The first position in the auction is not always a guarantee. Adranks fluctuate and can change dramatically, depending on the number of advertisers and competition for a specific keyword. No reira, if you’re trying to secure a top spot, it’s imperative to know what to do.

You’ve probably seen the advertisements on Google’s ad platform, but did you know that it works similarly to eBay? It’s like an auction, with three ad slots that are bid on by the highest-bidder. But what is the secret? Adwords is an auction, just like eBay. In the auction, advertisers tell Google the maximum amount they’re willing to pay per click. The next highest bidder pays just one penny more than the high-bidder.

When bidding on keywords, you’ll need to choose keywords that relate to your business. You’ll also want to select a match type. Match type refers to how closely Google matches the keyword. There are different match types, including exact, pereota, and modified broad. Exact is the most exact, while phrase and broad are the least-exact. Noa'tu râ i te reira, you’ll need to select the most relevant keywords for your website in order to be successful with AdWords.

E mea fifi roa

The lifeblood of scalability is technology. Increasing your revenue and profit margins is far easier than ever before. Using automation and skilled specialists can help you scale. Tera râ,, it is important that you prepare yourself for growth. Here are some tips to help you ensure your company is scalable. Listed below are three ways to improve your business’s scalability. Read on to discover how you can make your business more profitable.

Using a highly scalable cloud service can increase your business’s flexibility and efficiency. By leveraging Azure, you can create apps that run on multiple machines. This allows you to easily scale and change their configuration as needed. This makes them ideal for growing businesses with seasonal bandwidth fluctuations. With this type of cloud service, you can increase your capacity and speed without worrying about performance. Your customers will love your business! If you’re in need of scalable infrastructure, consider cloud computing services.

Businesses that are scalable can easily handle the mounting scope and workload. These types of businesses include software, subscription services, e-commerce, digital downloads, franchising, rental properties, retail chain, and many others. If your business is scalable, it will continue to grow and thrive even in a difficult economy. This makes it easy to adjust to the rising demands of your clients. You can also grow your company’s scope and revenue as needed.

In information technology, scalability means the ability of your system to adapt to increased demands while still maintaining its structure. Increasing sales volume is often a difficult challenge, as it can affect profitability and efficiency. In the financial world, scalability can help a company maintain a profit margin even when its volume of sales increases. And scalability is also an important factor for banks. With increased demands, banks must adapt and scale their systems to keep up with demand.

It’s highly targeted

AdWords is a powerful advertising tool that targets users who are likely to be interested in your product. People who are already interested in your product are more likely to buy it. Keyword match types help you control the words and search terms that are most relevant to your business. You can use keyword research tools such as the Keyword Planner to find the best keywords. No te haamata, download the free Keyword Planner tool.

There are many aspects to be aware of when using Adwords. Te moni hoo i te pataraa, Te mau nota, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Te mau nota

Te mau parau omuaraa’ Quality Score (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. Hau atu â, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Tei te huru o ta outou ohipa hamaniraa tauihaa, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, Te mau ta'o tumu, e te api no te peniraa. If the Quality Score is high, your ad will be highly relevant to the keyword. I te tahi a'e pae, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. Hoê â huru, the ad copy should be catchy but should not stray from the theme. Taa ê noa'tu i te reira, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

I roto i te hoê ha'utiraa, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Tera râ,, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” e aore râ, “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

I te rahiraa o te taime, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Te mau ta'o faufaa ore

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Tera râ,, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Ei hi'oraa, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Tera râ,, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. I te tahi a'e pae, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “bid”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

No te mau pahonoraa rahi a'e, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, ei hi'oraa, can increase the click-through rate and Quality Score of your ads. And finally, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, and device. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Tera râ,, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Tera râ,, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 hours.

Hau atu â, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. E, finally, you can control the budget for your campaign. te tahua faatianianiraa no Google, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Te moni hoo i te pataraa

The cost per click for Adwords depends on several factors, including the quality score, Te mau ta'o tumu, Te mau parau papa'i, e te api no te peniraa. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. If your CTR is high, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

A tahi, consider your Return on Investment (ROI). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 percent. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, i te tahi pae, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ Te mau parau faatiani.

Te mau nota

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

A tahi, determine the CTR. This is the percentage of people who actually click on your ad. Ei hi'oraa, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Tera râ,, this number will vary for different keywords. No reira, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. Taa ê noa'tu i te reira, it should be surrounded by relevant text and search terms. Mai teie te huru, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. Ei hi'oraa, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Te hoo i te faafariuraa

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Ei hi'oraa, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Tera râ,, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

Te moni hoo i te ava'e (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Tera râ,, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. Hau atu â, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. No teie, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, Te mau ta'o tumu, Te mau mana'o tauturu no te, e te faafariuraa i te taata iho. Mai te mea e, aita outou i papû maitai i hea e haamata ai, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Te mau haamau'araa

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Na roto ïa i te faaohiparaa i te mau ta'o faufaa ore, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. A hi'o atoa, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Ei hi'oraa, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

There are several factors that affect cost per click, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Ei hi'oraa, Google recommends setting your maximum CPC to $1. Taa ê noa'tu i te reira, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Te mau ta'o tumu

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Tera râ,, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Ia noaa ana'e ia outou ta outou tabula tapa'o, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Ei hi'oraa, you want people to click your ads because they’re looking for a solution to a problem. Tera râ,, this may not be the case when people are searching outside of search engines, ei hi'oraa. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, a haamana'o e, aita te mau ta'o atoa i hamanihia ma te aifaito. While some may seem smart at first, some are not. A search for “Te mau mana'o tauturu no te haapiiraa” indicates that people are looking for a wifi password, not a specific product or service. Ei hi'oraa, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Ei hi'oraa, you can see their working hours and commute times. A hi'o atoa, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Ei hi'oraa, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Tera râ,, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Tera râ,, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Te faafariuraa i te taata

You can use AdWords conversion tracking to see how many of your ads are converting. Te rahiraa o te taime, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 Te mau nota, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Te mau nota, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Tera râ,, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

Ia tu'ati ana'e i ni'a i te tahua itenati e aore râ, ia haere e farerei i te mau taata e ere i te melo no te Ekalesia, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, Te mau mana'o tauturu no te tuatapaparaa e, Pŭpŭ no te Tino Ahuru Ma Piti Aposetolo, Ad, e te ta'o tapa'o. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Ei hi'oraa, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. I te tahi a'e pae, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. No reira, you should use AdWords conversion tracking if you have multiple online marketing channels.

Mai te peu e te hinaaro ra outou e faaohipa i te mau ta'o Google no ta outou ohipa tapihooraa, e tia ia outou ia ite i te tahi mau parau rii faufaa roa no nia i to ' na tereraa. E mea ti'a ia outou ia faaohipa i te moni hoo (CPC) Te mau parau opaniraa, Te mau parau faatiani i ni'a i te tahua Itenati, e te faaohipa-faahou-raa no te faarahi i ta outou pataraa pitopito. No te haamata, a taio i teie tumu parau no te ite i te mau tuhaa faufaa roa ' ' e o te mau parau AdWords. I muri a'e i te tai'oraa i teie papa'iraa, e ti'a ia outou ia faatupu i te hoê ohipa manuïa.

Cost-per-click (CPC) Te mau parau opaniraa

Ua riro te aufauraa i te tuhaa ahuru ei tuhaa faufaa rahi no te hoê ohipa maitai. Na roto i te faaitiraa i ta outou haamau'araa, e nehenehe ta outou e faarahi i to outou faito tereraa pereoo e te faafariuraa. E faataahia te CPC na roto i ta outou titauraa e na roto i te hoê ravea o te haapao i te huru maitai o te taata, Ti'araa p, e te tahi atu â mau mea i ni'a i te hanere. Ua niuhia teie faanahoraa i ni'a e rave rahi mau tumu, oia'toa te huru o te tahua itenati e vai ra ia outou e te mea e vai ra i roto.

E mea taa ê te mau rave'a haaputapûraa i te vahi tata'itahi. Te faaohipa nei te tahi pae i te mau buka haapiiraa, area te tahi pae ra, te turu'i nei ïa i ni'a i te mau rave'a. Te vai ra te mau vahi maitai e te mau vahi ino no na mea e piti nei. Hoê o te mau vahi maitai roa ' ' e o te opaniraa i te mau matini, oia hoi e horoa oia i te taime no te tahi atu mau ohipa. E tauturu te hoê ravea maitai ia outou ia faaiti i ta outou mau haamâu'araa e ia fana'o i te mau faahopearaa maitatai roa ' ' e. I te taime a haamau ai outou i ta outou ohipa e a haamaitai ai outou i ta outou mau haamau'araa, e haere outou i mua no te faarahi i to outou ite e no te taui i to outou tereraa pereoo.

E nehenehe ta outou e pata rahi atu â i te mau pitopito no ta outou tabula haamau'araa, e te hoê numera rahi a'e o te mau pitopito, e mea rahi a'e ïa te mau rave'a e vai ra i ni'a i ta outou tahua itenati. Na roto i te haamauraa i te hoê CPC raro roa, e roaa ia outou te hoê faito teitei a'e i te tahi atu mau rave'a. Te hoê ture maitai o te manimani rima rahi, o te niuraa ïa i ta outou moni i nia i te faito au noa o ta outou e mana'o ra e rave i te ava'e. Rahi noa'tu te faafariuraa ta outou e farii, te teitei a'e o to outou ti'araa.

E mau hanere tausani ta'o faufaa e vai ra, Ua riro te opaniraa i te moni ei tuhaa faufaa rahi no te hoê ohipa manuïa i roto i te faanahoraa PPC. Noa ' tu e aita e titauhia ra te mau CPCs teitei no te mau ohipa tapihaa atoa, e nehenehe te mau haamâu'araa rahi e faariro ia ratou ei mea mâmâ a'e. Ei hi'oraa, mai te mea e horo'a mai te hoê ohipa i te hoê tao'a faufaa rahi, e nehenehe te reira e aufau i te hoê cpc teitei. I te tahi a'e pae, E nehenehe te mau taiete e moni rahi ta ratou i te ava'e e aufau no te aufau i te hoê CPC teitei a'e no te faufaa o te oraraa o te mau hoani.

Te rahiraa moni ta outou e haamâu'a i te taime pataraa, tei te huru ïa o te mau tumu e rave rahi, tae noa'tu i te mau nota maitai e te faufaa o te ta'o tumu. Mai te peu e aita ta outou parau faufaa i taaihia i te matete o ta outou ohipa tapihooraa, e nehenehe ta outou e faarahi i to outou ite na roto i te 25 i ni'a i te hanere e aore râ, hau atu. Te hoê TAPA'o MTM teitei o te hoê ïa tapa'o faaite e e mea faufaa ta oe parau faati'a. E nehenehe te reira e faarahi i to outou CPC a faaiti noa ai i to outou tere. CPC. Ua ite te feia hoo tao'a e e ere noa te opaniraa i te CPC no nia i te mau ta'o faufaa, te amuiraa râ o te tahi atu mau mea.

Ia opani ana'e te CPC i te mau ta'o, e aufau oe i te hoê taata poro i te hoê tino moni no te pataraa tataitahi ia au i te faufaa o ta oe parau faatianiani. Ei hi'oraa, mai te mea e, e aufau outou hoê tauatini tara marite e a pata i te hoê noa a'e pitopito, e aufau outou i te hoê hoo teitei a'e i te faaohiparaa i te hoê parau faati'a mai ia Bing. Na teie rave'a e tauturu ia outou ia tae i te hoê faito teitei a'e o te mau hoani e te hoê faito raro a'e.

Te mau parau faatiani i ni'a i te tahua Itenati

Ma te mau maite i ni'a i te tahua Itenati, E nehenehe ta te feia faatianiani e maiti i te mau reni Internet i reira ta ratou mau parau faatianiani e fa mai ai. Taa ê atu i te mau parau faatiani, E nehenehe te mau parau faatianiani e tapao i te mau vahi taa maitai o te mau mea e vai ra i nia i te tahua Itenati. Noa'tu e, e mea faahiahia te mau parau faatiani no te mau taata faatianiani tei ite papû i te mea ta ta ratou mau hoani e imi ra, te vaiiho nei oia i te matete ia hoo mai i te mau tao'a e ere i te mea faufaa roa. Teie te tahi mau mana'o no te haapapu i ta outou mau parau faatianiani:

Te taahiraa matamua no te faarahi i to outou faafariuraa, o te ma'itiraa ïa i te vahi ti'a. E riro te mau parau faatiani e tano i ni'a i te mea e vai ra i ni'a i te tahua Itenati i te taui i te faaroo. A ma'iti i te hoê tahua itenati no te ape i te rohirohi-rahi-roa-raa, i reira te feia mata'ita'i e rohirohi ai i te iteraa i te hoê â mau hoho'a i ni'a i te. E mea faufaa iho â râ te reira ia faaite ana'e te mau parau faatianiani i te feia mea iti roa to ratou ite i te taio. No reira te taui - tamau - raa i te mau tao'a hamani apî e nehenehe ai e tauturu.

Faaho'i-faahou-raa mai

E nehenehe te faaohipa-faahou-raa i te mau ta'o Adword e riro ei mea maitai roa. E nehenehe te reira e faaohipahia no te ume mai i te mau hoani i ni'a i ta outou tahua itenati. Ua hau atu te Facebook i te 75% o te mau taata e faaohipa ra i te matini afa'if, faariro i te reira ei ma'itiraa maitai roa no te faarahi i to outou vairaa i ni'a ia Twitter. Taa ê noa'tu i te reira, e nehenehe ta outou e faaohipa i te mau ta'o Adwords’ tabula afa'ifa'i no te haru mai i te mana'o o te feia e faaroo ra ia outou. Mai teie te huru, e nehenehe ta outou e faariro ia ratou ei mau hoani. Ua riro te faaohiparaa i te Facebook e te Twitter ei rave'a maitai roa no te faaohipa maitai i teie rave'a faatianianiraa puai.

E rave rahi maitai e noaa mai na roto i te faaohipa-faahou-raa i te mau ta'o. E tauturu te reira ia outou ia farerei noa i ta outou mau hoani e vai ra e ia farerei i te mau taata apî. Na roto i te tuuraa i te mau tapa'o faahoro parau i ni'a i ta outou tahua itenati, te mau taata tei haere e mata'ita'i i ta outou vahi ohiparaa i mutaa ihora, e ite faahou ratou i ta outou mau parau faatiani, Te rave-faahou-raa i te ohipa. E faati'a atoa te Google ia outou ia faaohipa i te mau ta'o Adwords na roto i te mau rave'a haaparareraa sotiare e rave rahi, e tae noa'tu i te Facebook, Twitter, e YouTube.

Te faaohipa ra o Google Ads i te hoê numera tei piihia “Te mau nota” e ohipa te reira e te faanahoraa no te Itenati a te taata ratere no te hapono i te mau parau faatiani. Aita te ture e itehia i ni'a i te paruai a te taata ratere i ni'a i te tahua itenati, e paraparau râ te reira i te faanahoraa no te Itenati a te taata e faaohipa ra i te reira. E mea faufaa roa ia ite e, e nehenehe te mau taata atoa e faaohipa i te Itenati e haaparuparuraa i te mau faraoa monamona, o te faariro i te iteraa i ni'a i te itenati ei ohipa e ere i te mea faufaa roa. Taua mau tahua itenati ra tei haamau-a'ena-hia te hoê tapa'o Google Analytics tag, e nehenehe ïa e haapae i te tuu faahou i te numera Google Ads re-targeting code.

Te tahi atu rave'a no te faaohipa-faahou-raa i te mau ta'o Adwords o te papa'iraa ïa i ni'a i te tabula. I roto i teie huru faaho'i-faahou-raa, Ua haere a'ena te mau taata i ni'a i te hoê tahua itenati e ua pata i ni'a i te hoê api parau i muri mai i te api. E nehenehe teie mau parau faatiani e faaitoito i te mau ratere ia hoo mai aore ra ia faananea i te hoê tamatahitiraa. Te faaohipa-faahou-raa i te mau ta'o Adwords o te hoê ïa rave'a maitai roa no te faatupu i te mau mana'o maitai.

Ua rau te mau rave'a no te haamaitai i ta outou mau parau faatiani. E nehenehe ta outou e nene'i e e tapiri i te mau parau faatiani e vai ra i roto i ta outou afata moni, e aore râ, a hi'opo'a i na afata e piti no te rave i te mau tauiraa. I muri a'e i to outou nene'i-faahou-raa e to outou tapiriraa'tu, e nehenehe ta outou e faaau i ta outou buka e te upoo parau i te tahi atu mau parau faatiani. Mai te mea e, aita te hoho'a e tere, a tamata i te faaapî i te reira e a hi'opo'a i te faito o to outou faafariuraa. E hinaaro atoa paha outou e hamani i te tahi mau tapa'o i ni'a i te hoho'a, oia'toa. Teie te tahi mau ravea no te haamaitai i ta outou ohipa pororaa i te mau ta'o:

Te moni hoo i te pataraa

Noa ' tu e ua riro te CPC ei tuhaa faufaa roa o te mau parau faatianiani i nia i te Internet, te vai nei te tahi mau rave'a no te tape'a i te mau haamau'araa. Na roto i te faaohiparaa i te mau parau Google AdWords, e nehenehe ta outou e tuu i te mau parau faatiani i ni'a i te tahua itenati tei niuhia i ni'a i te mau ta'o e aore râ, i te mau pereota atoa. Noa'tu te huru o ta outou ohipa, e tia ia outou ia haapao maitai i te mau pariraa a Google eiaha e haere na nia i te pahi. Ua tabulahia i raro nei te tahi mau mana'o tauturu e tia ia haamana'o ia faaoti ana'e outou i ta outou haamâu'araa i te pataraa i nia i te pitopito.

Ua rau te moni e haamâu'ahia no te mau ta'o Adwords ia au i te tao'a e faaiteitehia ra. Ua niuhia te rahiraa o te mau parau faatiani i ni'a i te itenati, oia ho'i, e aufau te mau taata faatianiani ia au i te rahiraa o te mau pataraa ta ratou e farii. Te teitei noa'tu ra te mau’ Te mau mana'o tauturu no te, e rahi atu â ta ratou mau parau faatiani i te itehia i roto i te mau ve'a. Mai te peu e te imi ra ta outou ohipa tapihooraa i te mau pereoo teitei, E nehenehe te mau CPCs teitei a'e e tauturu ia outou ia faarahi i to outou ite. E nehenehe ta outou e faaohipa i te mau ta'o Google Analytics no te hi'o e, eaha te mau ta'o faufaa e taui i te mea maitai roa a'e.

Te moni maitai roa ' ' e no te pata, tei te huru ïa o ta outou tapao ROI. E rave rahi mau taiete o te faariro nei i te hoê faito e pae i ni'a i te hanere ia faaohipa-ana'e-hia te moni no te hoê noa taime (CPI) Te mau parau faatiani. Te tahi atu ravea no te hi'o i te moni hoo, o te faito ïa o te mau pataraa i nia i te moni e noaa mai. Na roto ïa i te faarahiraa i te faufaa au noa o te hoani, e mea teitei a'e to outou CPC. A tutava i te faarahi i te mau haamâu'araa (ROI).

No te faarahi i te CPC no ta outou ohipa pororaa, a feruri i te haamaitai i te roi o te tahi atu mau rave'a tapihooraa. Ia naeahia teie tapao, e nehenehe ïa outou e fana'o i te mau parau faatianiani i nia i te mau reni faahoaraa e te mau ravea haapurororaa parau apî. Te tahi atu â mau mea, e nehenehe te rata uira e ohipa i piha'i iho i te tahi atu mau rave'a tapihooraa, faarahiraa i ta outou ohipa imiraa moni e te faaitiraa i te mau haamau'araa. E nehenehe ta outou e faatere i ta outou tabula haamau'araa ma te faarahi i ta outou moni na roto i te raveraa i te ohipa i piha'i iho i te Customer Acquisition Cost. No reira, eaha ta oe e tia'i ra?

Te moni hoo i te mau ava'e atoa

CPA, e aore râ, te moni hoo i te ava'e, e faito i te taatoaraa o te haamau'araa no te hoo mai i te hoê hoani. E nehenehe te ohipa faafariuraa e riro ei ohipa matamua, Te mau mana'o tauturu no te tuatapaparaa e, faauta-uira-raa no te faaohiparaa, e aore râ, te aniraa i te hoê niuniu. E faaohipa- pinepine-hia te moni hoo no te faito i te aravihi o te mau rave'a haaparareraa sotiare, rata uira, e te mau parau faatiani. Noa ' tu e aita ta te SEO e haamâu'araa no te mau parau faatianiani, e nehenehe e noaa mai te hoê mana'o maitai a'e no ni'a i te maitai o te rata uira na roto i te numeraraa i te CPA i te ohipa.

Noa ' tu e mea faufaa te CPA no te mau ohipa tapihooraa atoa, e mea fifi ia faaau i te reira i ni'a i te hoê tapa'o. Mea taa ê roa te reira ia au i te tao'a, Te mau mana'o tauturu no te, e te moni hoo. Te faaitiraa mai i te haamâu'araa no te hoê tino moni, e mea maitai a'e ta oe ohipa. No te numera i ta outou iho CPA, e mea ti'a ia outou ia numera i te tahi mau numera, tae noa'tu i te faito o te mau farereiraa e te mau farereiraa taa ê. Mai te mea e, e mea teitei ta outou CPA, e tia paha ia faatanohia ta outou ravea tapihooraa.

E nehenehe atoa outou e numera i te CPA no te mau ohipa tapihooraa aita e tao'a aore ra e tauturu. E nehenehe teie mau ohipa tapihooraa e hi'opoa i te mau tauiraa, mai te mau api parau e te mau tapa'o, faaohiparaa i te mau api parau. Tera râ,, aita e faatureraa no te faataa i te haamau'araa maitai roa a'e, e mea taa ê te ohipa tapihooraa i ni'a i te itenati, Te mau mana'o tauturu no te, Te mau mana'o tauturu no te, Te mau haamau'araa no te tereraa faufaa, e te mau Ô. Te ravea maitai roa ' ' e no te numera i te CPA, o te hi'opoaraa ïa ehia rahiraa tauiraa ta ta outou ohipa pororaa e faatupu.

CPA o te hoê ïa ravea matauhia no te ite i te manuïaraa i roto i te ohipa maimiraa i te mau matini. E tauturu te reira ia outou ia faataa ehia moni ta outou e haamâu'a no te hoo mai i te hoê hoani apî. Ua numerahia te CPA no te faafariuraa matamua, mai te hoê parau tarimaraa e aore râ te hoê parau tapa'oraa. E nehenehe atoa outou e hi'opoa e e faito i te aravihi o ta outou mau parau faatianiani e e faataa ehia moni e noaa mai ia outou. Rahi noa'tu to outou faafariuraa, e iti mai ta oe moni e aufau.

Faito faafariuraa

Mai te mea e, te imi ra outou i te rave'a no te faarahi i to outou faafariuraa i ni'a i te mau tapa'o, te vai ra te tahi mau mea e ti'a ia outou ia rave no te haamaitai i te reira. A tahi, e ti'a ia outou ia ite eaha te faito o te faafariuraa. Te faito faafariuraa i roto i te mau parau no Google Adwords, o te rahiraa ïa o te mau ratere e pata i ni'a i ta outou parau faatiani e i muri iho e faafariu mai. E nehenehe teie faito faafariuraa e riro ei mea faufaa no roto mai i te 10% i te 30%. Te faito maitai roa ' ' e no te faafariuraa, e toru ïa e tae atu i te pae taime hau a'e i te faito au noa o te tapihaa. No te faarahi i to outou faafariuraa, e mea ti'a ia outou ia tamatamata i te mau rave'a rau e ia tamata i te tereraa o ta outou tahua itenati. E tauturu te reira ia outou ia taa eaha te ohipa e eaha te ore e rave. Hau atu â, e nehenehe outou e fana'o i te tapao - faahou - raa i te mau ratere o tei faaite i to ratou anaanatae i ta outou mau tao'a.

Te rahiraa o te taime, e ti'a i te taata tata'itahi ia titau i te hoê faito faafariuraa 2.00%. Te auraa ra, no te mau taata atoa 100 Te mau taata e haere mai i ni'a i, e piti a'e taata e faaî i te hoê parau farereiraa. No te Pŭpŭ no te Tino Ahuru Ma Piti Aposetolo, e ti'a i teie faito ia hau atu i te piti. No te mau tahua itenati e-commerce, e ti'a te reira ia riro ei piti i ni'a i te hanere o te feia e haere mai e mata'ita'. Tera râ,, te vai ra te tahi mau huru ia ore ana'e te hoê ratere e faaî i te hoê api parau, e ti'a râ i te faafariuraa ia tai'o-tamau-hia. Noa'tu te huru o te ohipa, e faarahi te hoê faito faafariuraa rahi i ni'a i ta outou ohipa imiraa faufaa e e faarahi te reira i to outou ti'aturiraa.

Te tahi atu mea faufaa roa no te haamaitai i te faito o te faafariuraa, o te faatumuraa ïa i ni'a i ta outou mau hoani maitai roa a'e. Na roto ïa i te haamauraa i te ara - maite - raa i nia i te feia e faaroo ra, e nehenehe ta outou e haru mai i te raroraa o te tereraa pereoo o ta outou e imi ra. Noa ' tu e te haamâu'a nei e rave rahi feia faatianiani e rave rahi moni no te mau parau faatianiani, e tuhaa iti noa tei faafariuhia mai. Mai te peu e e haapao noa outou i te feia e faaroo ra, e nehenehe ta oe e faarahi i ta oe moni e e faaiti mai i ta oe mau haamau'araa. Ia tano ana'e ta outou mau hoani, e tae'a-roa-hia te faito o to outou faafariuraa!

Te mau maimiraa faufaa roa ' ' e

Mai te peu e te hinaaro ra outou e ia manuïa ta outou ohipa faatianianiraa, e mea faufaa ia maramarama i te faufaa o te ma'imiraa i te mau ta'o tumu. E haamâu'a te hoê maitiraa hape i to outou taime e ta outou tutavaraa, ei taata e imi ra i te reira, eita paha outou e imi i ta outou tao'a. Ia faaohipa outou i te tahi mau ta'o faufaa taa ê, e tapae ïa outou i nia i te feia e faaroo ra ia outou. Teie te tahi mau mana'o no te faaohie i ta outou ohipa maimiraa matamua. – A haapii no ni'a i te taata hoo. Te hoê taata hoo tao'a, o te hoê ïa pǔpǔ ta'o faufaa o te faaite ra i te hoê â opuaraa no te maimi. E nehenehe te reira e tauturu ia outou ia tapao i te hoê pǔpǔ taata taa maitai e faaroo ra, e te mau mea atoa i ni'a i te itenati.

– A ite i te feia e faaroo ra ia outou. E horoa mai te mau maimiraa faufaa roa i te aravihi e hinaarohia e outou no te faataa i te mau hinaaro o te feia e faaroo ra ia outou. E tauturu atoa te reira ia outou ia ite e, eaha te mau ta'o faufaa roa a'e no ta outou tahua itenati, e te mea hau atu i te faufaa rahi. E nehenehe teie haamaramaramaraa e riro ei mea faufaa no ta outou faanahoraa e vai ra e no ta outou faanahoraa tapihooraa taatoa. Te mau nota, e imi te taata i te mau rave'a i ni'a i te itenati, e e nehenehe te faaohiparaa i te mau ta'o faufaa e tauturu ia outou ia ite i te feia e faaroo ra. Rahi noa'tu te tapa'o i ni'a i te mea e vai ra i roto,, rahi noa'tu te tereraa pereoo ta outou e nehenehe e tia'i.

– A ite i ta outou tata'uraa. Te faaohiparaa i te mau mauhaa maimiraa faufaa, e nehenehe ta outou e ite eaha ta te mau taata tata'u e imi ra e eaha te tata'uraa. A haapapu e e maiti outou i te mau ta'o faufaa e ere i te mea tata'u roa aore ra i te mea rahi roa. A maiti i te mau niches e te puai o te tereraa pereoo. E rave rahi mau taata o te huti i te ara - maite - raa i nia i te mau pereota faufaa roa. I te pae hopea, a faaau i ta outou mau ta'o tumu i ta outou mau’ Te Tuhaa Ahuru e te mau Ô. Ia ite maitai ana'e outou i te mau hinaaro o te feia e faaroo ra ia outou, e nehenehe ta outou e haamata i te papa'i i te mau mea no te pahono i taua mau hinaaro ra.

Te hamaniraa i te hoê parau faati'a

Mea faufaa roa ia hamani i te hoê parau faatianiani maitai mai te peu e e hinaaro outou e ia faaatea ê mai ta outou ohipa tapihooraa i te toea. E tia i te hoê parau faatianiani maitai ia riro ei mea faufaa e te tauiui noa, e a pahono i te hoê uiraa a te taata tai'o no ni'a i ta outou tao'a e aore râ, ta outou taviniraa. E mea ohie e e mea fifi atoa ia hamani i te hoê poroi faatietie, no te mea ua rahi roa te mau arata'iraa e te mau mauhaa uira i roto i te ao nei. Teie e hitu mea te tia ia haamana'o ia hamani ana'e tatou i te hoê parau faatianiani manuïa:

A faaohipa i te mau parau puai – teie te mau ta'o faufaa o te huti i te taata tai'o i roto e o te huti i to ratou anaanatae. Faaohiparaa i te ta'o “oe” i roto i ta outou parau faatiani o te hoê ïa o te mau ravea maitai roa ' ' e no te huti i te ara - maite - raa o te feia e faaroo ra ia outou. E farii maitai te taata i te hoê hoho'a o te huti i te ara - maite - raa i nia ia ratou, eiaha râ ta outou ohipa. Ua haapii mai te “oe” i roto i ta outou parau faatiani, e tuu te hoani i te tapa'o i ni'a i te taata e tai'o ra i te parau faatiani, e na roto i te reira, e rahi atu â ïa to ratou aravihi no te rave i te reira.

Ia hamani ana'e outou i ta outou parau faatiani, a haamana'o i te papa'i i te hoê upoo parau, na te reira e faataa mai eaha ta outou tao'a e aore râ, ta outou taviniraa, e tei roto atoa ho'i te hoê ta'o faufaa rahi no roto mai i ta outou pŭpŭ. E tauturu te reira i ta outou mau parau tumu. Mai te peu e e rave rahi ta'o faufaa i roto i te hoê pǔpǔ, eiaha e mana'o e, e mea ti'a ia papa'i i te hoê parau taa ê na te taata hoê. Maoti râ, a feruri i te taatoaraa o te parau tumu a te pŭpŭ, e a papa'i i te mau parau e tano maitai i te pŭpŭ.

Mai te mea e, e mea apî outou i roto i te mau parau, e tapo'i teie buka arata'i i te mau mea tumu: Te mau maimiraa faufaa roa ' ' e, Te mau huru opereraa, Te mau mana'o tauturu no te haapiiraa, e te mau ta'o tano ore. I muri a'e i te tai'oraa i teie papa'iraa, e ineine oe i te haamata i ta oe ohipa matamua! A tamau noa i te taio no te mau mana'o tauturu e te mau ravea e manuïa ' i ta outou ohipa. E rahi atu to outou ti'aturiraa! No reira, a haamata! E eiaha e haamo'e i te hi'opo'a i te tahi atu mau buka arata'i e nahea ia papa'i i te mau parau no te tahi atu mau mana'o e te tahi atu mau rave'a.

Te mau maimiraa faufaa roa ' ' e

Te hoê o te mau ravea maitai roa ' ' e no te imi i te mau ta'o faufaa, o te faaohiparaa ïa i te hoê mauhaa mai te mauhaa matamua a Bing. O Bing te piti o te matini maimiraa rahi roa ' ' e i te ao nei, te tere-faahou-raa na ni'a i te 12,000 mirioni ma'imiraa i te mau ava'e atoa. E horo'a mai teie mauhaa ia outou i te mau tabula no te mau mana'o tauturu tei niuhia i ni'a i te mau ta'o tumu i ma'itihia e outou. A faaohipa i teie mau tabula no te hamani i te mea e vai ra, faarahi i to outou manuïaraa no te ume mai i te mau ratere apî. E nehenehe atoa ta outou e faaohipa i teie mau tapura no te faananea i te mau mea apî, mai te hoê faanahoraa blog e aore râ te hoê video.

Te maimiraa matamua, o te iteraa ïa i te mau ta'o faufaa ta te taata e faaohipa ra no te maimi i ta outou mau tao'a aore ra ta outou mau ohipa. Na roto i te raveraa i te reira, e haapii mai outou no ni'a i te mau tumu parau e auhia e te taata e eaha te mau mea ta te taata e imi nei. Ia ite outou eaha te mau ta'o faufaa e au - roa - hia e te feia e faaroo ra ia outou, e tauturu te reira ia outou ia faataa e eaha te mau mea e vai ra e hamani. Ia noaa ana'e ia outou ta outou tabula o te mau ta'o faufaa, e nehenehe ta outou e tapa'o i teie mau ta'o faufaa na roto i te pataraa i te hoho'a, te mau rave'a haaparareraa sotiare, e te tahi atu mau rave'a.

Ia maimi - ana'e - hia te mau ta'o faufaa, e hinaaro outou e faatumu i ni'a i te mau mea papû a'e i te mau mea rarahi. E mea ohie roa te tumu: mai te mea e, e mea aano te hoê ta'o, e ere i te mea ohie ia tapae i ni'a i te mau taata e faaroo mai ia outou. Mai te mea e, e faaohipa outou i te mau ta'o tumu rahi, e haamau'a paha oe i te taime e te moni. Te mau ta'o rarahi, i te tahi pae, eita te reira e afa'i mai i te mau mea e rave rahi. Ia itea mai ia outou te mau ta'o faufaa taa maitai, e manuïa to outou vairaa i ni'a i te itenati. E faati'a te hoê tabula tapa'o-maitai-hia ia outou ia tapa'o i te hoê numera taa ê e te mea tano i roto.

Te vai ra e rave rahi mau mauhaa tamoni ore e te tamoni ore o te nehenehe e tauturu ia outou i roto i ta outou maimiraa i te mau ta'o faufaa taa maitai. Ua riro te Keyword Explorer a Moz ei hoê o taua mau mauhaa ra, e te horo'a nei te reira i te mau tatararaa tamoni ore e te tamoni ore. E nehenehe te hi'opoa - faahou - raa a Larry Kim i te Keyword Explorer a Moz e horoa mai i te hoê mana'o no nia i te faufaaraa o te Keyword Explorer a Moz. TE SEMrush, o te tahi atu ïa mauhaa faufaa roa e te hoê huriraa tamoni ore e te aufauhia. E nehenehe ta outou e tamata ia raua toopiti hou a rave ai i te faaotiraa hopea.

Huru opereraa

Ua rau te mau rave'a no te faarahi i ta outou tabula haamau'araa na roto i te faaohiparaa i te mau rave'a ĕê e vai ra i roto i te mau parau faatiani. Ia hamani ana'e te taata maimi i te hoê ta'o gène, e horo'a mai te hoê matini ma'imiraa i te mana'o no te taata e faaohipa ra i te reira. E mea faahiahia roa teie huru ma'imiraa no te mau tapa'o tei ite-maitai-hia, no te mea te opuaraa, ia riro mai te taata ma'imi ei hoani. Noa ' tu e mea rahi te mau haamaitairaa o teie huru ohipa, e ere i te mea ohie ia faariro i taua mau taata ma'imi ra ei mau hoani. Ei hi'oraa, ia imi ana'e te hoê taata i te “Morphe brushes,” Te vai ra te hoê parau faati'a i ni'a i te mau matini roro uira maitai roa a'e. Hoê â huru no te mau mata ataata.

Te tahi atu huru opereraa, o te hoê ïa ohipa i tupu i roto i te aamu, o te tuu i ta outou mau parau faatiani i ni'a i te hoê â mau tahua Itenati. E mea faufaa iho â râ teie huru opereraa no te mau taiete o te fenua iho. Te faaite ra teie huru parau faatiani i te mau mana'o faufaa no nia i te ohipa tapihooraa na roto i te mau hoho'a i patahia. E nehenehe ta outou e ma'iti i hea e tapa'o ai e eaha te maororaa e hinaaro ai outou i ta outou mau parau faatiani ia horo. E nehenehe teie huru parau faatiani e faarahi i te aravihi o ta outou tapao e e faarahi i te aravihi o te tapao - faahou - raa. Mai te peu e te rave ra outou i te hoê ohipa infographic, E tuuhia ta outou mau parau faatiani i ni'a i te hoê â mau tahua Itenati.

Te vai ra te tahi atu â mau ravea no te faarahi i te aravihi o ta outou ohipa pororaa i te mau ta'o. E nehenehe te hoê ohipa maimiraa i tapaohia e tauturu ia outou ia ite maitai i te mea ta te feia e faaroo ra ia outou e imi ra. E nehenehe atoa te mau ohipa ma'imiraa e tauturu ia outou ia faatupu i te mau opuaraa arata'i e te mau opuaraa teitei a'e. Ei hi'oraa, e nehenehe ta outou e horo'a i te hoê parau faati'a no te tahua itenati o ta outou ohipa imiraa faufaa, e i muri iho a faaohipa i te URL o te api matamua no te faahoro i te pereoo. Teie te hoê rave'a maitai no te ume mai i te mau ratere apî e no te faarahi i te faito o to outou faafariuraa.

CPC bid

Te uiui ra paha outou e nafea ia faaiti mai i ta outou CPC i te mau ta'o Adwords no te faarahi i te moni e noaa mai. Teie te rave'a papû roa a'e no te rave i te reira, o te hoê noa teie o te mau maitiraa e rave rahi. E tia atoa ia outou ia feruri e faaiti mai i te tahi atu mau tuhaa o ta outou ohipa pororaa. Te faaohiparaa i te Pathvisit o te hoê ïa mauhaa tapihooraa o te nehenehe e hi'opo'a i te mau niuniu, Te feia e farii nei, a faaite mai., e te mau parau faaite no te tapihooraa. Na roto i te faaitiraa mai i ta outou CPC, e nehenehe ta outou e faarahi i to outou manuïaraa ia ite i te hoê faito teitei a'e e ia faaiti i te haamau'araa.

Tei te huru o ta oe tapura haamau'araa, e nehenehe ta outou e haamau i te hoê faanahoraa no te mau ta'o tata'itahi e aore râ, no te hoê pŭpŭ. E nehenehe ta outou e faatano i ta outou mau parau, e aore râ, a faaohipa i te hoê rave'a opaniraa. E tauturu te opaniraa i te buka ia outou ia haamau i te faito rahi roa ' ' e o ta outou e hinaaro e haamâu'a no te hoê ta'o faufaa taa ê aore ra te hoê pǔpǔ. Na te reira e faati'a ia outou ia faatere i ta outou tabula haamau'araa e ia faaau maitai i ta outou mau opuaraa no te haapiiraa e no te tapihooraa. E rave rahi mau vahi maitai no te faaohipa i te mau buka haapiiraa.

Noa ' tu e te faaohipa nei te rahiraa o te feia e faaohipa ra i te AdWords i te mau opaniraa CPC no ta ratou mau ohipa opereraa, e hinaaro atoa paha outou e feruri i te faaohipa i te rave'a – CPM. Noa ' tu e o te opaniraa CPC te vahi hape no te hoê opereraa PPC, O te CPM te ravea maitai roa ' ' e mai te peu e e hinaaro outou ia itehia ta outou mau parau faatianiani i nia i te mau api matamua o te mau matini maimiraa. No nia i te hi'opoaraa i te mau haamâu'araa, CPC o te niu ïa o te faanahoraa. E taui te reira no te mau opereraa e te mau parau faatiani taa ê.

Mai te tahi atu mau ravea faatianianiraa, e mea faufaa rahi te tabula haamau'araa i te mau mahana atoa. Mai te mea e, aitâ outou i itehia a'e nei i ni'a i te itenati na mua a'e nei, e haamata te hoê ohipa no te taime matamua i roto i te $20 – $50 Te mau mana'o tauturu no te, e i muri iho, e faatano ia au i tei titauhia. A tamau noa ' i outou i te hi'opoa i te mau faahopearaa, e nehenehe ta oe e taui i ta oe tapura haamau'araa i te mau taime atoa. E nehenehe te faaohiparaa i te mau mauhaa tama'i Google AdWord e tauturu ia outou ia faatano i ta outou tabula haamau'araa i te mau mahana atoa no te haamaitai i ta outou mau ohipa. Mai te peu e mea fifi no outou ia faatano i ta outou parau, Ua riro o Google AdWords Grader ei mauhaa maitai roa ' ' e no te tauturu ia outou ia rave i te mau faaotiraa maitai roa ' ' e no ta outou ohipa tapihooraa.

Te mau ta'o faufaa ore

Te hoê ravea no te faarahi i te faufaa o ta outou parau faatianiani, o te faaôraa ïa i te mau ta'o faufaa tano ore i roto i ta outou mau poroi PPC. Aita teie mau ta'o faufaa e tuati noa ra i te hoê â uiraa. E ti'a ia tuuhia i roto i te reira te mau synonyms, Te Mau Mana'o no te Haapiiraa e no te Aparauraa, e te tahi atu mau huru-ê-raa o te parau. Ei hi'oraa, mai te mea e, te tamata ra outou i te ti'a no te “mou'a,” I roto i ta outou ohipa ino, te vai atoa ra te mau taa - ê - raa mai te mou'a e te mou'a. Tera râ,, Eita te mau ta'o e tano mai te mau ma'imiraa, no reira, a hi'opo'a maite i te tahi mau rave'a.

No te faaohipa maitai i teie ravea, e mea ti'a ia outou ia ite e, eaha te mau parau ta te taata e faaohipa nei i roto i te hoê matini ma'imiraa, e eaha te mau parau faufaa ore i roto i ta outou ohipa imiraa faufaa. E faaite mai te parau faaite no te ma'imiraa i roto i te mau parau Adwords ia outou eaha te mau ta'o ta te taata e patapata hou a tae mai ai i ni'a i ta outou tahua itenati. Ia ite ana'e outou e eaha te mau ta'o tano ore ta ta outou mau ratere e patapata ra i roto i te afata ma'imiraa, e nehenehe ïa ta outou e ma'iti i te faaô ia ratou i roto i ta outou ohipa pororaa.

Na roto ïa i te faaohiparaa i te mau ta'o faufaa ore, e nehenehe ta outou e haamaitai i ta outou ma'imiraa taatoa na roto i te mau ta'o ma'imiraa tano ore. E nehenehe atoa ta outou e tuu i te hoê parau papa'i no te “ofa'i uteute” e aore râ, te tahi atu mau rave'a mai te reira te huru. Te faahopearaa o te faaohiparaa i te mau ta'o faufaa ore, o te faaôraa ' tu ïa i te feia e faaroo ra ia outou e te faarahiraa i to outou ho'iraa mai i te pae moni. A haapii e nafea ia faaohipa i te reira i roto i te mau AdWords na roto i te taioraa i teie tumu parau. E ite outou e nahea te mau ta'o tano ore e nehenehe ai e faarahi i to outou faufaa i roto noa i te tahi tau hepetoma.

Eita noa te faaohiparaa i te mau ta'o tano ore i roto i te mau ta'o Adword e haamaitai noa i te aravihi o ta outou parau faatianiani, e faaora atoa râ ratou ia outou i te moni na roto i te faaitiraa i ta outou haamau'araa (CPC). Na roto i te faaitiraa i te numera o te mau pitopito e ere i te melo, e haaputu oe i te moni o ta oe e nehenehe e tuu i roto i te mau ohipa maitai a'e. Tera râ, te maitai matamua o te faaohiparaa i te mau ta'o tano ore, oia ho'i, e tauturu te reira ia outou ia haamaitai i to outou faito faafariuraa e ia faaiti i te faito o te mau haamau'araa.

Te maramarama no te tata'uraa

Te mau maitai o te maramarama tata'u no ta outou ohipa tapihooraa, ua hau atu ïa i te taa - noa - raa i to outou mau taata tata'u. E tauturu te reira ia outou ia faataa i ta ratou mau hooraa taa ê, Te feia e farii nei, a faaite mai., Te mau faanahoraa no te faanahoraa, e te tahi atu â. E tauturu te maramarama o te tata'uraa ia outou ia rave i te mau faaotiraa o te nehenehe e faatupu i ta outou mau parau faatiani, Te mau mana'o tauturu no te, e e mea maitai a'e te mau hooraa. E nehenehe teie mau mana'o e tauturu ia outou ia haamaitai atu â i ta outou mau poroi faatianiani e ta outou mau ohipa tapihooraa, e a imi atoa i te mau rave'a apî e te mau haamata'uraa o te nehenehe e faarahi i ta outou apî. E hi'o ana'e na i te tahi mau hi'oraa o te maramarama tata'u.

Te noaaraa mai te maramarama o te tata'uraa, o te iteraa ïa i to outou mau taata tata'u’ Te mau rave'a tumu, nahea ratou ia haafatata'tu i te mau parau faatiani, e eaha te mau rave'a ta ratou e faaohipa no te faarahi i to ratou mau reni. Na roto i te tahi atu rave'a 4.9 miria taata e faaohipa ra i te internet, Te tape'araa i te hoê taahiraa i mua i roto i ta outou tata'uraa e mea faufaa rahi roa ïa no te manuiaraa i roto i te ohipa tapihooraa. Ia au i te 'Huru o te maramarama o te matete a Crayon,’ 77% o te mau taiete o te faahiti ra i te maramarama o te tata'uraa ei tumu faufaa roa no te upootia i nia i te matete. E mea faufaa atoa te maramarama o te tata'uraa no te mau tapao o te imi ra i te faarahi oioi i te moni e noaa mai.

Te tahi atu rave'a no te haaputu i te maramarama no ta outou ohipa tata'uraa o te hi'opo'araa ïa i ta outou tata'uraa. E tauturu te hoê mauhaa maramarama maitai ia outou ia faaau i te mea e vai ra i roto i te mau mea ta te feia tata'u e opere ra e e faaara te reira ia outou ia piahia ana'e te mau mea apî. Ei hi'oraa, Ua riro te BuzzSumo ei mauhaa maimiraa maitai roa no te tata'u, mai te mea e, e tauturu te reira ia outou ia ite e, eaha te mau huru mea e vai ra i roto i te mau taata tata'u ta outou e faaohipa nei no te farerei i te feia hoo. Te tiaturi nei te mau taiete mai ia HubSpot i teie mauhaa no te maramarama o te tata'uraa, Expedia, e Te Mau Mana'o no te Haapiiraa. E nehenehe te reira e tauturu ia outou ia ite e nahea te mau taata tata'u e faaohipa ai i te mau mea e vai ra no te faatupu i te mau tauiraa i ni'a i te tereraa pereoo e te faafariuraa.

I ni'a i te hoê tabula no te mau hoho'a fenua, te vai ra te mau haamaramaramaraa no ni'a i te mau rave'a aravihi o te taata iho, Te mau i'oa o te taiete, Te mau parau faatiani, e te mau parau faatiani e ere i te mea ino. E tia atoa ia tuu i te tahi atu mau tapao e tapo'i ra i te mau ta'o faufaa, Te mau parau faatiani, Te mau api no te hoho'a, e te tahi atu â. Mai te peu e te imi ra outou i te mau taata tata'u taa ê e faatere ra i te mau hi'opoaraa, e nehenehe ta outou e heru i raro no te hi'o e, tei hea i roto i ta ratou mau parau faatiani e to ratou mau api matamua te tere maitai ra. E nehenehe ïa outou e haamata i te faaau i ta outou iho mau faahopearaa i to ratou. Mai te mea e, te faaohipa ra outou i te mau ta'o Adwords no te PPC, e riro outou i te hi'o i ni'a a'e i to outou mau hoa mai te mea e, ua ite outou i te mea ta outou e rave ra.

Ua rau te mau rave'a no te faati'a i ta outou aamu. Tei te huru ïa o ta outou mau opuaraa, e nehenehe ta outou e faaohipa i te hoê o teie mau faanahoraa i muri nei: Te fa o te opereraa, Te faanahoraa no te mau hoho'a, e te moni hoo. Ua riro atoa te hi'opoaraa i te mau tao'a tahi ora ei ravea. Ia oti ana'e outou i te haamau i te faito maitai roa ' ' e no ta outou ohipa pororaa, ua tae i te taime no te faataa e nahea ia haamau'a i ta outou tabula haamau'araa. Ua tabulahia i raro nei te tahi mau mana'o no te tauturu ia outou ia haamata. No te faatupu i te mau opuaraa maitai roa ' ' e, a tai'o i teie buka arata'i.

Te mau haamau'araa

Mea taa ê te haamâu'araa o te mau ta'o Adword ia au i te mau tauiraa e rave rahi. Te moni au noa, tei te area ïa $1 i te $5 Te mau mana'o tauturu no te haapiiraa, e mea iti roa te mau haamau'araa no te faanahoraa faaiteiteraa. Mea moni a'e te tahi mau ta'o faufaa i te tahi atu, e e haafifi atoa te tata'uraa i roto i te matete i te haamâu'araa. Mea moni a'e te mau ta'o faufaa roa ' ' e i te faito au noa, e tei roto te rahiraa o te mau matete o te tata'uraa i te mau matete, mai te mau fare hamaniraa ture e parururaa. Tera râ,, e tae noa'tu i te mau haamau'araa teitei a'e, Ua riro noâ te mau parau faatianiani ei ravea maitai roa no te hoo i ta outou ohipa tapihooraa i nia i te Internet.

Noa ' tu e aita te CPC e horoa rahi ra i te maramarama no nia ia ' na iho, e haamataraa maitai roa te reira no te taa-maitai-raa i te hoo o te mau ta'o. Te tahi atu ravea faufaa roa, o te CPM ïa, e aore râ, te mau mana'o e ere i te mea faufaa roa. Te horoa maira teie ravea i te hoê mana'o no nia i te rahiraa haamâu'araa ta outou e haamâu'a no te mau parau faatianiani, e e mea faufaa no te CPC e no te CPM. E mea faufaa rahi te mau mana'o no te haamauraa i te hoê ohipa tapihooraa tau roa.

Te moni hoo o te mau ta'o, o te hoê ïa tino moni no ta outou mau haamau'araa i te taime hoê (CPC) e te moni hoo i te tauasiniraa o te mau mana'o (CPM). Aita e vai ra te tahi atu mau haamâu'araa i roto i teie tino moni, mai ta outou tahua itenati, e faahoho'a râ te reira i ta outou tapura haamau'araa. E nehenehe te haamauraa i te hoê tabula haamâu'araa i te mau mahana atoa e te hoê tino moni rahi e tauturu ia outou ia hi'opoa i ta outou haamâu. E nehenehe atoa ta outou e tuu i te mau tapa'o i ni'a i te ta'o tumu e aore râ, i te faito o te pŭpŭ. I roto i te tahi atu mau ravea faufaa roa no te hi'opoa, te vai ra te hoê tiaraa au noa, na te reira e faaite mai ia outou e mea nahea to outou vai-noa-raa i rotopu i te toe'a o te mau parau faatiani. Mai te mea e, aita outou i papû maitai nahea i te haamau i ta outou mau haamau'araa, e nehenehe ta outou e faaohipa i te mau rave'a aravihi no te hi'o e, e hia moni ta te tahi atu mau taata e aufau nei.

Taa ê noa'tu ta oe tapura haamau'araa, e ohipa atoa to outou huru maitai i nia i te haamâu'araa o te mau ta'o Adwords. Ua numera o Google i te haamâu'araa o te hoê opereraa parau Adwords niuhia i nia i te numera o te feia faatianiani e parau faatianiani ta ratou no te hoê ta'o faufaa taa maitai. Ia rahi atu â to outou huru maitai, e mea iti a'e te haamau'araa no te pataraa i te pitopito. I te tahi a'e pae, mai te mea e, e mea veve ta outou mau haamau'araa, e mea rahi a'e ta oe moni e aufau i ta oe tata'uraa. No reira, e mea faufaa ia maramarama i ta outou tapura haamau'araa no te mau parau tuatapaparaa, ia nehenehe ia outou ia faaea noa i roto e ia ite i te mau hopearaa maitai.

Te faanahoraa no te mau hoho'a

E rave rahi feia faahapa o te faahapa nei i te mau tauiraa i roto i te faanahoraa o te opaniraa e te faanahoraa o te mau ta'o i roto i te mau ta'o.. Na mua a'e, e nehenehe ta te hoê taata faatiani no te hoê hotera e faahiti i te parau “Te mau mana'o tauturu no te,” Te haapapûraa e, e faura mai ta'na parau faatiani i ni'a i te tupuai mou'a. Te auraa atoa ïa e e itehia ta ratou mau parau faatianiani i roto i te mau pereota tei roto te ta'o “Tahitô.” Ua matauhia te reira mai te mati aano. I teie nei râ, na roto i te mau tauiraa a Google, e ere faahou na faanahoraa e piti i te mea taa ê roa.

E rave rahi mau rave'a e vai ra no te faarahi i ta outou mau pataraa i roto i te hoê tabula haamau'araa. E mea maitai roa teie mau rave'a mai te mea ua hinaaro outou i te faarahi i to outou faito faafariuraa e ia rahi atu â te puai. A ara râ e te vai ra to te mau huru opaniraa atoa to ' na iho mau maitai. I raro nei, te vai ra na faanahoraa matamua e toru o te opaniraa e to ratou mau maitai. Mai te mea e, e mea apî outou i roto i te mau parau, ta outou ravea maitai roa ' ' e, o te tamataraa ïa i te ravea no te faafariuraa i te taata, e faatano te reira i te mau mana'o no te faarahi i te faafariuraa.

Te faaore nei te mau ravea aravihi i te pae no te hooraa i te mau tauihaa i te mau parau faatianiani aufauhia, e nehenehe râ ta outou e fana'o i te mau pahonoraa maitai a'e na roto i te mau rave'a haapiiraa. Te hoê parau titauraa o te hoê ïa tino moni o ta outou e hinaaro e aufau no te hoê ta'o faufaa taa ê. Tera râ, a haamana'o e, aita te reira e faataa ra i to outou ti'araa; Aita o Google e hinaaro ra e horoa i te vahi maitai roa ' ' e na te hoê taata o te haamâu'a i te moni rahi roa ' ' e no te hoê parau faufaa roa. No reira e tia ' i ia outou ia taio no nia i te ravea parururaa hou a faaohipa ' i i te reira.

Na roto i te opaniraa i te buka haapiiraa, e nehenehe ta outou e hi'opo'a i te faito moni no te parau faati'a tata'itahi. E nehenehe ta outou e faaohipa i te rave'a opaniraa no te faaiti i ta outou tabula haamau'araa ia ore ana'e te mau parau faatiani e tere maitai. Ei hi'oraa, mai te mea e, e mea au-roa-hia ta outou tao'a, e hinaaro paha outou e faaohipa i te mati aano eiaha râ i te mati ti'a. E ravea maitai a'e te mati no te mau maimiraa rarahi, E ravea maitai a'e te mati no te mau maimiraa rarahi. I te tahi a'e pae, e nehenehe ta outou e ma'iti i te tu'ati'ati e aore râ te pereota ti'a.

Te fa o te opereraa

E rave rahi mau ravea no te haamau i te hoê tapao opereraa i Google Adwords. E nehenehe ta outou e haamau i te hoê tapura haamau'araa i te mau mahana atoa, ua aifaito te reira i ta outou haamau'araa i te ava'e. I muri iho, a vahi i taua numera ra ia au i te rahiraa mahana i roto i te hoê ava'e. Ia oti ana'e ta outou tabula haamau'araa i te mau mahana atoa, e nehenehe ta outou e haamau i ta outou faanahoraa ha'iha'i ia au i te reira. Taa ê noa'tu i te reira, e nehenehe e haamau i te mau opuaraa no te mau huru tereraa pereoo taa ê. Tei te huru ïa o ta outou mau tapao i te pae no te opereraa, e nehenehe ta outou e ma'iti i te tapa'o i te mau vahi taa ê e aore râ, i te mau mea taa ê.

Te tapao o te opereraa, o te tuhaa faufaa roa ' ' e ïa o te ohipa pororaa taatoa. E tia i te tapao ia faataa maitai eaha te tia ia taui ia manuïa te opereraa. E mea ti'a ia riro te reira ei mea papû maitai, e e ti'a ia papa'ihia ia maramarama te feia atoa i roto i teie ohipa i te reira. E tia atoa ia faataa maitai i te tapao, Te mau mana'o tauturu no te, e te mana'o papû. E tauturu te reira ia faataa i te mau ravea e hinaarohia no te faatupu i taua tapao ra. Faaohiparaa i te mau mana'o no te tauiraa, e nehenehe ta outou e haamau i te mau opuaraa tano no ta outou ohipa.

Tatuhaaraa i te mau parau faatiani

Te vai nei e piti taahiraa tumu no te tatuhaa i ta outou mau parau faatiani i roto i te mau parau faatiani a Google. A tahi, e mea ti'a ia oe ia hamani e piti parau faatiani taa ê e ia tuu i te reira i roto i ta oe pŭpŭ. I muri iho, e hinaaro oe e pata i ni'a i te hoho'a tata'itahi no te hi'o e, eaha te ohipa maitai a'e ta oe e rave. E nehenehe ïa outou e ite e eaha te tatararaa o ta outou parau faatiani o te manuïa a'e. No te faariro i te faataaraa ei mea maitai a'e, a pee i te mau taahiraa i raro nei.

A hamani e piti afata taa ê e a haamau i te hoê tapura haamau'araa no te parau faati'a tata'itahi. E iti mai te moni hoo o te hoê parau faatiti'ai, area te tahi ra, e pau rahi ïa. No te faataa i ta oe tapura haamau'araa, e nehenehe ta outou e faaohipa i te hoê tabula haamau'araa. No te mea e mea moni roa te mau hi'opoaraa i ravehia, i te pae hopea e ere oe i te tahi moni, e ite atoa râ outou e, te tere maitai ra anei ta outou mau ohipa. Mai te peu e hoê â huru na anairaa e piti, A ara i te faatano i ta outou tabula haamau'araa ia au i te reira.

I muri a'e i to outou ma'iti-raa-hia e piti pŭpŭ, ma'iti i te mea e nehenehe e faatupu i te numera teitei roa a'e o te mau pata hoho'a. E faaite mai o Google ia outou e o vai te mea manuïa a'e. Mai te mea e, e mea maitai ta outou parau faati'a matamua, e i muri iho e tapa'o maitai ïa. Tera râ, te piti o te pŭpŭ, tei raro roa ïa te faito. E hinaaro outou e faaiti mai i ta outou moni mai te mea e, e mana'o outou e, e ite outou i te CTR teitei roa a'e i roto i te tahi atu pŭpŭ. Mai teie te huru, e nehenehe ta outou e tamata i te maitai o ta outou mau parau faatiani i ni'a i to outou mau faafariuraa.

Te tahi atu rave'a no te tatuhaa i te mau parau faatiani Facebook o te nene'iraa ïa i ta outou ohipa e vai ra. No te rave i te reira, A taui i ta outou mau parau faati'a e a ma'iti i te pitopito Split. E hamani te Facebook i te hoê faanahoraa apî e te mau tauiraa e e faaho'i mai i te faanahoraa matamua. E tere te hi'opo'araa e tae roa'tu i te taime e tarena outou i te reira no te tape'a i te reira. Mai te mea e, ua manuïa ta outou tamataraa, e mea ti'a ia outou ia tamau noa i te rave i te ohipa ma te ite i te mau hopearaa o ta outou tamataraa. E hinaaro paha outou e tatuhaa i te mau parau faatianiani na roto e piti aore ra e toru ohipa taa ê.

ROI

Ua riro te mau parau faatiani no te matini ei rave'a imiraa moni rahi no te tapae i te mau opuaraa tano i te taime ti'a. E horo'a atoa mai te reira i te tahi atu â mau mea, ma te vaiiho ia outou ia faataa e eaha te mau parau faatiani aore ra te mau parau maimiraa o tei faatupu i te mau hooraa. Tera râ,, E mea ti'a i te mau taata aravihi ia ite e nahea ia faarahi i te ROI na roto i te ma'itiraa i te mau ta'o tumu ti'a, te faaauraa i te tabula haamau'araa tano e te faatanoraa i te mau rave'a mai te mea e titauhia. E hi'opoa teie tumu parau i te tahi mau tuhaa faufaa e haamana'o no te faarahi i te ROI e te mau ta'o Adword. A tai'o no te haapii atu â.

Ia au i te ana'iraa o te mau ta'o, e mea faufaa ia haamana'o e, eita te mau pataraa hoho'a i ni'a i te itenati e iriti noa i te mau hoho'a. E mea ti'a ia outou ia hi'opo'a i te mau faafariuraa no te numera i te faanahoraa o te mau ta'o. E nehenehe te reira e ravehia na roto i te niuniu paraparau, e tae noa'tu i te taime e tae ai te ratere i te hopea “Mauruuru” api. Mai te mau ohipa tapihooraa atoa, te ROI tei te huru ïa o te rahiraa ratere ta outou e faahoro nei i ni'a i ta outou tahua itenati. No te rave i te reira, e ti'a ia outou ia ma'iti i te mau ta'o tumu ma te mana'o papû.

No te haamaitai atu â i ta outou mau parau, a feruri i te tuu atu i te tahi atu mau mea i roto i ta outou mau parau faatiani. Na te faaohiparaa i te mau api parau i ni'a i te api matamua e tauturu ia outou ia huti mai i te tahi atu mau taata e haere mai e mata'ita'i i te hoho'a. Taa ê noa'tu i te parau no te faarahiraa i te parau, e nehenehe atoa ta outou e faaohipa i te mau niuniu e aore râ te vahi nohoraa. E tuu te piti o te taata i te hoê pitopito niuniu ti'a i ni'a i ta outou tahua itenati. E nehenehe atoa ta outou e faaohipa i te mau hi'opo'araa e te mau hono itenati no te arata'i i te taata i ni'a i te mau api tu'ati. E tia ia outou ia tamata i te mau maitiraa taa ê hou a faaea ' i i nia i te mea tano. Mai te mea e hinaaro outou i te faarahi i te ROI, a haapapû i te tamata i te mau mea atoa.

E faati'a te mau Google Analytics ia outou ia tapa'o i te mau ta'o faahoro parau e te mau ta'o auto-tagging. E faaite mai te mau parau faaite ia outou i te parau no te mau hoho'a i roto i te ve'a. E tia atoa ia outou ia faahaere mai i ta outou mau haamaramaramaraa no roto mai i te mau ohipa tapihooraa aufauhia i roto i te mau Fare hooraa tao'a no Google Analytics no te hi'opoa i ta ratou mau ohipa i rave. Ia na reira outou, e tauturu te reira ia outou ia hi'opoa i ta outou mau haamâu'araa no te faatianianiraa, Te Mau Mana'o no te Haapiiraa e te A. E tauturu teie haamaramaramaraa ia outou ia rave i te mau faaotiraa maitai a'e no nia i te vahi e tuu ai i ta outou moni i te hiti. E teie noa te haamataraa. E nehenehe ta outou e hi'opo'a ohie noa i te mau ta'o Adwords na roto i te peeraa i teie mau arata'iraa.

Ia haamata ana'e outou i ta outou ohipa, E faatupu te Google i te hoê pǔpǔ no outou. E faaohie te reira i ta outou mau parau faatianiani. Te vai ra i roto i te pŭpŭ tata'itahi te hoê parau faati'a, hoê e aore râ, e rave rahi ta'o tumu, e te tu'ati'ati ra e aore râ, te pereota. E tuu te Google i ta outou ta'o faufaa i nia i te tuatiraa aano ia nehenehe te feia e faaohipa ra i te reira e patapata i roto i ta outou mau ta'o faufaa i te mau vahi atoa. Te rahiraa o te taime, e riro te reira ei tu'atiraa maitai roa a'e. I reira outou e hinaaro ai e faatano i te moni hoo i ni'a i te pitopito, Te moni hoo i te mau ava'e atoa, e te moni e roaa mai no te faaau i ta oe tapura haamau'araa e ta oe mau opuaraa.

Te moni hoo i te pataraa

Te moni maitai roa ' ' e no te pata i te Adwords, e faataahia ïa na roto i te faataaraa i ta outou tapao ROI. No te rahiraa o te mau taiete, E navai noa e pae toata i te pataraa. Te tahi atu rave'a no te faaite i te reira, e mea moni ïa, e aore râ, 20% o te mau. No te faahoho'a ia ROI, a feruri i te hoo i ta outou mau hoani e vai ra no te faarahi i te faufaa au noa o te mau hooraa tata'itahi. No te faataa e nafea ia tapao i to outou CPC, a faaohipa i te tabula faito no te faafariuraa i raro nei. Faaohiparaa i teie tabula, e nehenehe ta outou e faaoti eaha te tano no te ta'o tata'itahi e no te parau faati'a.

Te rave'a maitai roa a'e no te faaiti i ta outou CPC, o te tapa'oraa ïa i te mau ta'o roroa. Mea iti roa te faito o te mau maimiraa i roto i teie mau ta'o faufaa e eita ratou e huti mai i te mau maimiraa faufaa ore. Te vai atoa ra i roto i teie mau ta'o faufaa te hoê huru maitai a'e, e tapa'o te reira no te faufaa e no te hoê haamau'araa ha'iha'i roa. Ua niuhia te mau ta'o CPC i nia i te tapihaa o ta outou e rave ra e te faito o te tata'uraa. Ia rahi noa ' tu ta outou ohipa hamaniraa tauihaa, te teitei a'e o te CPC.

E rave rahi mau ravea no te haamau i te mau CPCs rahi roa ' ' e, Te mau mana'o tauturu no te tuatapaparaa e te haapiiraa. Te moni hoo o te buka haapiiraa o te huru mataro-roa-hia a'e ïa o te CPC. Te ravea o te buka haapiiraa, o te faatanoraa ïa i te cpc rahi roa ' ' e, e faaohipa te opaniraa i te hoê matini roro uira o te faatano i te CPC rahi roa ' ' e no outou. Mai te peu e aita outou i papu e eaha te ravea tano no ta outou ohipa tapihooraa, Google i te tahi mau mana'o tauturu. Tera râ, noa'tu te huru o te mea ta outou e ma'iti, e ti'a ia outou ia pee i te mau poro'i no roto mai i to outou ti'amâraa ia ma'iti.

Ua niuhia te aufauraa i te tuhaa ahuru i ni'a i te hoê rave'a haaparareraa. A tabula ai te taata poro i te mau numera aufau-ore-hia, E ti'amâraa to te mau taata ia ma'iti tei hea ta ratou tapura haamau'araa. I te rahiraa o te taime, te faito teitei a'e o te hoê pitopito, te moni hoo rahi a'e i te pataraa. Tera râ,, e nehenehe outou e faaau e ta outou taata poro no te faaau i te hoê tino moni haihai a'e i te hoê pitopito, mai te mea ihoa râ e, te tarima ra outou i te hoê parau faaau no te hoê tau roa e aore râ, no te hoê parau faaau faufaa.

Noa'tu e, e mea taa ê te moni hoo, te faito au noa no te hoê noa pataraa, tei te area ïa $1 i te $2 i Google AdWords. I ni'a i te pu'ereni faaiteiteraa, Tei raro a'e te faito au noa o te CPCs i te hoê dala marite. Tei te huru o te tata'uraa, e nehenehe ta oe e haamau'a i te hoê â taime $50 Te mau mana'o tauturu no te haapiiraa. Ei hi'oraa, e nehenehe te ohipa hooraa fenua e haamau'ahia $10000 i te $10000 no ni'a i te mau parau omuaraa i te mau matahiti atoa. Tera râ,, mai te mea e, te imi ra outou i te hoê hoani apî, e nehenehe ta outou e haamau'a i te hoê tuhaa iti ha'iha'i roa $40 Te mau mana'o tauturu no te haapiiraa.

Te mau ta'o faufaa ore

E nehenehe outou e faaiti i te mau haamâu'araa na roto i te faaohiparaa i te mau ta'o faufaa tano ore i roto i ta outou mau parau faatianiani. E mea faufaa ia haamana'o e, e ere te mau uiraa atoa i te mea faufaa no ta outou ohipa imiraa, no reira e ti'a ia outou ia tuu atu i te mau ta'o tano ore i roto i ta outou mau pŭpŭ e ta outou mau ohipa. Mai te peu e aita outou i papu e nafea ia faaohipa i te mau ta'o faufaa tano ore, tai'o no te hoê arata'i taahiraa i muri mai i te tahi taahiraa. E rave rahi mau ravea no te faaohipa i te mau ta'o faufaa tano ore i roto i te mau ta'o Adwords. Teie te tahi mau rave'a no te faaohipa i te reira.

Te hoê o te mau rave'a maitai roa a'e no te imi i te mau ta'o tano ore, o te raveraa ïa i te hoê ma'imiraa. A patapata noa i te ta'o ta outou e tamata ra i te tapao e i te hi'o i te mea e tupu mai. E tia ïa ia outou ia tuu atu i te mau parau maimiraa atoa aita i taaihia i ta outou ohipa i nia i ta outou tabula parau tano ore. Mai te peu e aita outou i papu e eaha te mau ta'o faufaa tano ore te tia ia tuu atu, A hi'opo'a i ta outou tabula ma'imiraa e aore râ te mau hoho'a no te hoê tabula no te mau ta'o tano ore atoa. Ia oti ana'e outou i te tuu i te mau ta'o tano ore i roto i ta outou ohipa pororaa, te vai ra ta outou tabula no te mau parau faatiani e ere i te mea tu'ati.

Te tahi atu ravea no te haamaitai i te CTR, o te faaohiparaa ïa i te mau ta'o faufaa tano ore. E haapapu te faaohiparaa i te mau ta'o tano ore e e patoi ta outou mau parau faatianiani i te mau ta'o maimiraa tano, Faaitiraa i te rahiraa o te mau pataraa hoho'a. E faarahi atoa te reira i te rahiraa o te mau ratere e tano no ta outou ohipa e e haamaitai atoa te reira i te mau. Te maitai hopea o te faaohiparaa i te mau ta'o tano ore, oia hoi eita outou e aufau i te mau parau faatianiani o te ore e tuea i ta outou tao'a aore ra ta outou taviniraa. Te auraa ra, e nehenehe ta outou e haaputu i te moni i roto i ta outou tabula haamau'araa.

E nehenehe te faaohiparaa i te mau ta'o tano ore i roto i te mau ta'o Adword e faaherehere i to outou taime e ta outou moni na roto i te opaniraa i te mau maimiraa tano ore. E nehenehe ta outou e hamani i te mau ta'o tano ore e tano i ta outou tao'a mai ta outou e hinaaro. Ei hi'oraa, mai te mea e hinaaro outou i te hoo i te mau tao'a tamoni ore no te ea, a faaohipa i te ta'o ra 'tamoni ore'. Eita paha te feia e imi ra i te mau ravea rapaauraa tamoni ore aore ra te mau ohipa e vai ra i roto i ta outou matete. Ua riro te faaohiparaa i te mau ta'o tano ore ei ravea maitai roa no te tapea i te mau haamâu'araa i te pae moni.

Te mau haamau'araa no te taime faatîtîraa

Te mau haamau'araa no te taime faatîtîraa (CPM) o te hoê ïa ravea faufaa roa no te maimi i roto i te mau parau faatianiani i nia i te Internet. Te faito ra te reira i te haamâu'araa o te mau ohipa faatianianiraa, e e faaohipa-pinepine-hia te reira no te ma'itiraa i roto i te mau ve'a. E rave'a maitai roa te reira no te hi'opo'a i te huru o te hoê taiete e no te faataa e, eaha te faito moni e titauhia no te mau huru faatianianiraa taa ê. I roto i te rahiraa o te mau tupuraa, E nehenehe e faaohipa i te CPM no te numera i te aravihi o te hoê ohipa tapihooraa. Taa ê atu i te riroraa ei taata aravihi i te pae no te feruriraa, E tauturu atoa te CPM i te feia faatianiani ia faataa eaha te mau tahua o te manuïa a'e no te faatupu i ta ratou mau tapao.

Ua maraa te mau CPMs mai te Q3 mai â 2017 aita râ i taui rahi roa mai taua taime ra. I te faito au noa, Te feia e farii nei, a faaite mai. $2.80 te mau mana'o i roto i te Q1 2018, te hoê maraaraa ha'iha'i e te tamau. Mai te Q1 2018, Te feia e farii nei, a faaite mai. $2.8 Te mau mana'o tauturu no te, te hoê tara marite no Q1 2017. I te tahi a'e pae, Ua ho'i faahou mai te mau CPCs i nia i te reni faaiteiteraa Google i te $0.75 Te mau mana'o tauturu no te haapiiraa, e aore râ, no ni'a 20 Te mau toata i ni'a a'e i te Q4 2017.

Noa'tu e, e mea maitai a'e te mau mana'o tiamâ i to te mau parau faatiani aufauhia, aita e faufaa te haamau'araa. Teie “Ite-ore-hia” Te tupu nei te mau ohipa ma'imiraa i te mau mahana atoa. Te auraa ra, eita ta Google e nehenehe e tohu i te opuaraa a te hoê taata maimi, e nehenehe râ te reira e numera i te pinepineraa o te tahi mau ta'o faufaa, mai te “Parau paruru pereoo,” e i muri iho, a faaohipa i ta'na mau parau faatiani niuhia i ni'a i taua mau ta'o faufaa ra. I muri iho, E aufau noa te feia faatiani i te mau pataraa ta ratou e farii.

Noa'tu e, e mea taa ê te mau faanahoraa i ni'a i te rave'a haaparareraa sotiare, e ere te hoo i te mea moni rahi roa. Ei hi'oraa, Te CPC o te Facebook o te $0.51 Te mau mana'o tauturu no te, E mea taa ê mau te CPC i te $3.30. E mea mama a'e te mau rave'a haaparareraa sotiare mai te Instagram e te Twitter, e te hoê CPC no te $0.70 i te $0.71 Te mau mana'o tauturu no te. E faaite - noa - hia teie mau parau faatianiani mai te peu e e tamǎrûhia te tabula haamâu'araa i te mau mahana atoa. Mai teie te huru, aita e titauhia i te feia faatianiani ia haape'ape'a no ni'a i te mau haamau'araa e aore râ, te haamau'araa hau atu i te titauhia.

Te moni hoo i te mau ava'e atoa

Hoê o te mau tumu faufaa roa ' ' e te tia ia hi'opoahia ia opani - ana'e - hia te mau parau faatianiani no nia i te mau parau faatianiani, o te haamâu'araa ïa e noaa mai. E nehenehe te reira e naeahia i te mau vahi atoa mai te tahi tau dala marite e tae atu i raro mai i te $100, e te CPA o te $0.88. Te tumu i iti roa ' i teie numera, no te mea ïa e eita te rahiraa o te feia faatianiani e titau rahi roa i ta ratou mau parau faatianiani. Ei hi'oraa, mai te mea e, e titauhia te moni no te mau mahana faafaaearaa $3, Te mau parau opaniraa $5 no te mea e mea faufaa ore taua parau ra.

Noa'tu e, e mea faufaa ia ite e, eaha te moni e haamau'ahia no outou, e nehenehe e numera i te hoê CPA niuhia i ni'a i to outou mau faafariuraa. E mea fifi ia faataa e, e tupu mau anei te faafariuraa e aore râ, aita, e nehenehe râ te reira e ravehia na roto i te hi'opo'araa i te mau parau e te mau tapa'o. Tera râ,, aita e faatureraa no te ao atoa nei no te faataa i te haamau'araa no te moni, e e mea taa ê te ohipa tapihooraa i ni'a i te itenati, Te mau nota, Te mau mana'o tauturu no te, Te mau haamau'araa no te tereraa faufaa, e te tere-faahou-raa.

Te moni hoo i te mau ava'e atoa, e aore râ, CPA, o te rahiraa moni ïa ta te hoê taata faatianiani e haamâu'a no te tauiraa tataitahi o te faatupuhia e ta ratou mau parau faatianiani. Te vai atoa ra te mau hooraa, Te mau nota, Te mau nota, Te mau nota, e te tahi atu mau huru. I te rahiraa o te taime, e faaau te feia faatianiani i teie faito e te mau pu haapurororaa parau faatianiani, e ti'a râ ia tapa'ohia e eita te taatoaraa e farii i te reira. I te hoê taime, ua faaau outou i te hoê hoo e te hoê taata faatianiani, e nehenehe e faataa i te hoo o te tuhaa ahuru.

Te moni e noaa mai, o te tahi atu ïa ravea faufaa roa no te hi'opoa i te tereraa o te mau parau faatianiani. Ia faaoti ana'e tatou e haamau'a i te moni i ni'a i te CPA, e tia ia outou ia faataa ehia moni e titauhia ia outou ia haamâu'a no te faatupu i te hoê hooraa tao'a. E nehenehe te feia e faaohipa ra i te mau parau faatianiani e faito i te manuïaraa o ta ratou mau parau faatianiani na roto i te hi'opoaraa i te moni o ta ratou e haamâu'a ia au i te faito o te mau tauiraa ta te ad tataitahi e faatupu. E pinepine te moni e noaa mai i te taaihia i te hoê ravea tapihooraa taa maitai, te faito teitei a'e o te CPA, e rahi atu â te apî e noaa mai i te taata faatianiani.