Fakaʻilongaʻi: SEO

ʻOku lahi ha ngaahi sitepu ʻi hono tokangaʻi ʻo e ngaahi foʻi lea. ʻOku kau heni hono fakapapauʻi ʻo e ngaahi foʻi lea mahuʻinga, fekau, mo e toe fakamaketi. ʻE lava ke tokoni atu hono fakaʻaongaʻi ʻo ha timi fakamaketi ʻoku feʻunga ke ke maʻu ʻa e lahi taha mei hoʻo ngaue. Ako ki he founga ke kamata ai he ʻaho ni! Ko ha niʻihi ʻeni ʻo e ngaahi tafaʻaki mahuʻinga ke fakakaukauʻi. Saiʻia ʻi he fengaueʻaki mo ha timi fakamaketi PPC kuo fakamoʻoniʻi? Vakaiʻi ʻa e fakamatala ko ʻeni ki he fanga kiʻi tokoni mo e ngaahi fakaʻaliʻali. Te ke fiefia ʻi hoʻo fai iá!

Totongi ki he lomiʻi (PPC)

Totongi ki he lomiʻi (PPC) Ko e tuʻuaki ko ha faʻahinga tuʻuaki ia ʻoku ne fakaʻata koe ke ke fakaʻaliʻali fakahangatonu hoʻo ngaahi tuʻuaki ki he kakai ʻoku nau fekumi malohi ki hoʻo koloa pe ngaue. ʻOku ʻaonga ʻaupito ʻa e tuʻuaki ʻo e PPC kapau te ke lava ʻo ʻohofi ʻa e kakai ʻoku nau fekumi malohi ki ha meʻa ʻoku ke foaki. Neongo ia, ʻOku totonu ke ke ʻiloʻi ʻe lava pe ke mamafa. Ko ha fanga kiʻi tokoni ʻeni ki hono fai e konga lahi ʻo hoʻo ngaue tuʻuaki PPC:

Fokotuʻu ha patiseti. ʻOku tokolahi ha kau pisinisi ʻoku nau kamata ʻaki ha paʻanga pau ke fakamoleki ʻi he totongi ʻo e lomiʻi ʻi he tuʻuaki, ka ʻi hono tanaki ʻo e ngaahi mataʻifika, te ke lava ʻo liliu e lahi ʻo e paʻanga. A $200 ʻe fie maʻu pe ke lomiʻi ʻe ua ʻa e fakatau, lolotonga ha $2 lomiʻi ʻe lava ke iku ki ha $20 fakatau atu. ʻOku nofotaha ʻa e tuʻuaki ʻo e PPC ʻi he ngaahi foʻi lea mahuʻinga mo e kau fanongo – ngaahi foʻi lea pe kupuʻi lea ʻoku fekumi ki ai e kakaí – ke fakapapauʻi ʻa e ola lelei hoʻo ngaahi tuʻuaki. Kapau ʻoku ke feinga ke aʻu ki ha kakai tokolahi, fakakaukau ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻoku ʻikai lelei ke taʻofi ʻaki hoʻo ngaahi tuʻuaki mei hono fakakau ʻi he ola ʻo e fekumi.

Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e ha e faʻahinga tuʻuaki ke fakaʻaongaʻi, te ke lava ʻo kamata siʻisiʻi pea siviʻi ha ngaahi foʻi lea mahuʻinga mo ha ngaahi tuʻuaki kehekehe kae ʻoua kuo ke maʻu ʻa e lelei taha ki hoʻo pisinisi. ʻOku fakaʻata koe ʻe he PC ke ke ʻahiʻahiʻi ha ngaahi foʻi lea mo e ngaahi tuʻuaki kehekehe kae ʻoua kuo ke maʻu ha founga ke fakatupu ai ha paʻanga hu mai. ʻOku lahi foki mo e ngaahi polokalama PPC taʻetotongi mo maʻulalo, koeʻuhi ke ke lava ʻo siviʻi ha ngaahi fili kehekehe kimuʻa pea ke toki fai ha paʻanga lahi. Ka ko e kii ke fakapapauʻi ʻoku ke fakaʻaongaʻi ʻa e faʻahinga tuʻuaki totonu ʻo e PC ke aʻu ki he kakai tokolahi taha.

Ngaahi foʻi lea mahuʻinga

ʻI he taimi ʻoku targeting ai ʻa e kakai totonu mo e ngaahi foʻi lea, ʻOku mahuʻinga ke sio fakalaka atu ʻi he ngaahi lea fakalukufua ʻe fekumi ki ai hoʻo kau fanongo. ʻE lava ʻe he ngaahi lea angamaheni ʻo tuʻusi ha niʻihi ʻo e kau fakatau mei hoʻo foneli fakatau. Ka, tohi ʻa e meʻa ʻoku tokoni ki hono tataki ʻo e kau fakatau ʻi he fononga kotoa ʻa e tokotaha fakatau. Te ne toe lava foki ʻo fakatoka ʻa e fakavaʻe ki ha ngaahi va fetuʻutaki taimi loloa. Ko ha ngaahi tokoni ʻeni ke tokoni atu ke ke maʻu ʻa e ngaahi foʻi lea totonu ki hoʻo ngaue.

ʻUluaki, kuo pau ke ke ʻilo e founga ke konga ai hoʻo ngaahi foʻi lea mahuʻinga. Ko ha founga lelei ke fai ai ʻeni ko e kulupu ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ki ha ngaahi kulupu kehekehe. ʻI hono fai ʻeni, te ke lava ʻo hiki ha ngaahi tuʻuaki kuo ʻosi fakapapauʻi ki ha ngaahi foʻi lea kehekehe ʻi he taimi pe ko ia. ʻE tokoni ʻeni ke ke tauhi ha faʻunga ʻo ha ʻakauni kuo fokotuʻutuʻu pea mo e tefitoʻi meʻa ia ki he tuʻunga lelei maʻolunga. Ke kamata, fili ha kupuʻi lea mahuʻinga ʻoku ne fakamatalaʻi lelei taha hoʻo koloa pe ngaue tokoni. ʻI he founga ni, te ke lava ʻo aʻu ki ha ngaahi faingamalie feʻunga ʻamui ange ʻi he foneli fakatau.

ʻOua ʻe fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻe taha. ʻOku nau fakahehema ke fuʻu angamaheni. Ngaahi kupuʻi lea loloa ange, hangē ko e “ʻOmi ʻo e puha vesitapolo,” ʻOku toe fakataumuʻa ange. ʻOku tohoakiʻi ʻe he ngaahi kupuʻi lea ko ʻeni ʻa e kau fakatau totonu. ʻE siʻisiʻi ange hono fakaʻaongaʻi fakafoʻituitui ʻo e ngaahi foʻi lea mahuʻinga, tautautefito kapau ʻoku fakaʻaongaʻi ʻe hoʻo kau fakatau ha ngaahi lea kehekehe ki hoʻo koloa pe ngaue. ʻOku totonu ke ke hiki ʻa e kehekehe ʻo hoʻo ngaahi foʻi lea mahuʻinga, kau ai e ngaahi lea colloquial, fili spellings, ngaahi tatau ʻo e tokolahi, mo e misspellings angamaheni.

Fekau

Ko e ʻuluaki sitepu ʻi he kole ʻi he ngaahi foʻi lea ko e fili hoʻo tatau tuʻuaki mo e popoaki. ʻOku takiekina ʻe he ngaahi meʻa ko ʻeni ʻe tolu ʻa e tuʻunga ʻo hoʻo ngaahi tuʻuaki ʻi he peesi ola ʻo e fekumi ʻa e Google. Ko e totongi ki he lomiʻi ʻi he (FPC) ʻOku lelei taha ʻa e founga ki hono fakaʻuli ʻo e kau fakatau pau, ka ʻoku ʻikai ʻaonga fefe ki he ngaahi uepisaiti ʻoku lahi ai e ngaahi meʻalele fakaʻaho. Ko e kole CPM ko ha fili ia ʻe taha, ka ʻoku fakaʻaongaʻi pē ia ʻi he Display Network. ʻOku faʻa ʻasi lahi ange ʻa e ngaahi tuʻuaki CPM ʻi he ngaahi uepisaiti fekauʻaki mo ia ʻoku fakaʻaliʻali ai ʻa e ngaahi tuʻuaki AdSense.

ʻOku ʻomi ʻe he Google ha ngaahi fili lahi ki hono liliu hoʻo mavae. Ko e founga ʻe taha ke fai ai ha liliu ʻi he talamahuʻingá ko hono liliu ʻo e foʻi lea mahuʻinga takitaha. He ʻikai uesia ʻe he lahi ʻo e paʻanga naʻá ke fokotuʻu ki he foʻi lea mahuʻinga takitaha ʻa e patiseti fakakātoa ʻo e tuʻ. ʻE toe fakaha atu foki ʻe he Google ʻa e lahi ʻo e paʻanga ke fakaʻaongaʻi ki he kulupu tuʻuaki takitaha, ka ko e lahi ʻo e paʻangá ko e meʻa pē ia ʻaʻau. ʻOku ʻi ai ha faʻahinga liliu ʻe ua ʻo e foʻi lea mahuʻinga – tohi lesoni mo e fakakomipiuta. Ko e taumuʻa ke ʻai ke ʻasi hoʻo tuʻuaki ʻi he ola ʻo e fekumi fakataha mo e totongi maʻulalo taha ki he lomiʻi.

Ko e founga ʻe taha ke holoki ʻaki hoʻo mavae ko hono fakatupulaki ho maaka lelei. Ko e maaka lelei ko ha faʻahinga ola lelei ia ʻo hoʻo tuʻuaki. ʻOku ʻikai fakaʻaongaʻi ʻa e faʻahinga ko ʻeni ʻi he founga fakatautuki, ka ʻoku tokoni ia ke fakapapauʻi ʻoku ʻikai ke ke ʻasi maʻolunga ange ʻi he lisi. Ko e founga fakatautuki ʻa e Google ko ha founga lelei ia ke fakamauʻi ʻaki e tuʻunga ʻo hoʻo tuʻuaki ʻi he kahaʻu pea ʻoku ʻikai fakangofua advertisers ke “fakatau” ʻenau fononga ki ʻolunga. ʻOku fakaʻaongaʻi ʻe he Google ʻa e metric lahi taha ʻo e PC ke fakatonutonu ʻaki e lahi ʻo e paʻanga ʻoku ke totongi ki he lomiʻi takitaha.

Toe fakamaketi

Ko e toe fakamaketi ko ha fili lelei ia ki he advertisers ʻoku nau fie aʻu ki ha kakai tokolahi ange mo ʻenau popoaki. ʻI he toe fakamaketi, ʻe fakaʻaliʻali atu hoʻo adverts ʻi he ngaahi saiti ne toki ʻaʻahi mai ki ai hoʻo kau fakatau. Ka, ʻiloʻi ʻe lava ke nau ʻasi ʻi he ngaahi saiti ʻoku ʻikai fekauʻaki mo hoʻo pisinisi. ʻOku ʻuhinga ʻeni ʻoku fie maʻu ke ke fokotuʻu ha meʻa ke taʻofi ʻaki e saiti ke fakaʻehiʻehi mei he fuʻu totuʻa pe tala ʻo e fakahohaʻasi. Ka ko e ha e meʻa ʻoku toe fakamaketi?

Ko e toe fakamaketi ko ha foʻi lea ia ʻoku fakaʻaongaʻi ʻi he fakamaketi ʻi he ʻInitaneti, pea ʻoku ʻuhinga ia ki targeting ngaahi tuʻuaki ki he kakai kuo nau ʻosi tokanga ki he koloa mo e ngaahi ngaue ʻoku fie maʻu ke ke fai. ʻOku toe ʻave ʻa e ngaahi tuʻuaki ko ʻeni ki he kakai tatau, pea ʻoku ngalingali ʻe toe lomiʻi kinautolu ʻe he kau fakatau tatau. ʻOku ngaue lelei ʻa e fakamaketi ʻi he Facebook, Ngaahi Talamuʻaki, mo ha ngaahi founga kehe ʻo e tuʻuaki ʻi he ʻInitaneti. Tatau ai pe pe ko e ha hoʻo sipinga pisinisi, ʻOku totonu ke ke fakakaukau ke fakaʻaongaʻi e ngaahi founga ko ʻeni ke aʻu ai ki he kakai ʻoku ngalingali te nau hoko ko hoʻo kau fakatau.

Hoa tonú

ʻOku fakaʻata ʻe he konga tatau totonu ʻi he ngaahi lea ʻa e advertisers ke kehekehe ʻenau ngaahi foʻi lea mahuʻinga kimuʻa pea toki lomiʻi. ʻOku ne toe ʻai foki ke ke lava ʻo sio ki he lahi ʻo e lomi ʻoku ke faʻu ʻaki ha ngaahi foʻi lea kehekehe. ʻI ha tali mahinongofua falute, ʻOku tatau ia mo hoʻo ngaahi foʻi lea fekumi mo e ngaahi foʻi lea mahuʻinga taha. Kapau ko ha retailer koe, ʻOku ʻuhinga ʻeni ko e lahi ange hoʻo ʻi hoʻo foʻi lea mahuʻinga, ko e lelei ange. Ka ko e ha ʻa e ngaahi lelei ʻo e hoa totonu ʻi he ngaahi lea tuʻuaki?

Naʻe ʻuluaki fakangatangata pe ʻa e ngaahi foʻi lea mahuʻinga ki he tatau naʻe tatau tofu pe mo e fehuʻi fekumi, ʻa ia naʻe fakamalohiʻi advertisers ke langa ha ngaahi lisi ʻo e foʻi lea mahuʻinga ʻaki ha taimi loloa ʻaupito. ʻI he ngaahi taʻu kimui ní, neongo ia, Kuo fakaleleiʻi ʻe he Google ʻa e algorithm ke fai ki he ʻota ʻo e foʻi lea, tapuni fakakeheʻi, accents, mo e stemmings. ʻI hono fakalea ʻe niʻihi, ʻOku toe tonu ange he taimi ni ʻa e ngaahi foʻi lea mahuʻinga tatau ʻi ha toe taimi. Ka ʻoku nau kei mamaʻo mei he haohaoa. ʻE kei ʻaonga pe ʻa e ngaahi foʻi lea mahuʻinga tatau kapau ʻoku ke targeting ha kakai kuo fakamaʻalaʻala.

ʻOku fakaʻata koe ʻe he meʻa tatau ʻi he ngaahi foʻi lea ko ʻeni ke ke lausiʻi ʻa e ngaahi fehuʻi ke kumi ke toe lahi ange. Neongo ʻoku fakasiʻisiʻi ʻe he meʻa ni ʻa e, ʻOku tatau tofu pe ʻa e lahi ʻo e ului. Tanaki atu ki ai, koeʻuhi he ʻoku mahuʻinga ʻaupito ʻa e ngaahi foʻi lea mahuʻinga, ʻOku nau fakaleleiʻi ho maaka lelei. ʻOku matuʻaki ʻaonga ʻeni ki he retailers ʻi he ʻInitaneti. Ko ia, Neongo ʻoku ʻikai ko e founga lelei taha ia ke fakalahi ʻaki hoʻo patiseti tuʻuaki, ʻoku kei ʻaonga pe ia. Ko ia, kamata he ʻaho ni!

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Ko e taimi ʻoku hoko ai hono faʻu ʻo e ngaahi meʻalele, ʻOku mahuʻinga tatau pe ʻa e ngaahi foʻi lea ʻoku kovi ʻi he ngaahi foʻi lea ko e ngaahi foʻi lea angamaheni. ʻI he SEO, ʻe fili ʻe he kakai ʻa e ngaahi foʻi lea mahuʻinga ʻoku nau fie ʻasi ki ai, lolotonga ʻoku ʻikai ke ʻasi ʻi he ngaahi lea tatau. ʻI hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e, te ke taʻofi ʻa e ngaahi tuʻuaki mei hono huluʻi ʻo e ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo ngaue. ʻE lava foki ke ʻomi ʻe he ngaahi foʻi lea mahuʻinga ko ʻení ha ngaahi ola lelei, ko ia ʻoku totonu ke ke fakapapauʻi ke fakaʻaongaʻi totonu kinautolu.

Te ke lava foki ʻo taʻofi ʻa e ngaahi foʻi lea he ʻikai ke ne fakaului ki he kau fakatau. Hange ko ʻeni, kapau te ke tuʻuaki ha Ninja ʻea Fryer, ʻoua ʻe fakaʻaongaʻi e foʻi lea “fakapaku ʻea” ʻi hoʻo ngaahi tuʻuaki. Ka, fakaʻaongaʻi e ngaahi foʻi lea hange ko e “fakapaku ʻea” pe “Ninja ʻea fryer” ka. Neongo ʻe kei fakaʻuli pe ʻa e ngaahi lea angamaheni ki he feʻaluʻaki, te ke fakahu ha paʻanga kapau te ke lava ʻo fakaʻehiʻehi mei ai. ʻI he taimi ʻoku fakaʻaongaʻi ai e ngaahi foʻi lea mahuʻ, fakapapauʻi ke fakaʻaongaʻi pe kinautolu ʻi ha ngaahi kulupu tuʻuaki pe ngaahi tuʻuaki ʻoku ke maʻu.

ʻE lava ke hoko ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻikai lelei ko ha meʻa pe mei he ngaahi hingoa ʻiloa ki he ngaahi lea pau. Hangē ko ʻení, ʻe ala taʻofi ʻe ha kupuʻi lea ʻoku ʻikai lelei ʻa e foʻi lea mahuʻinga ke taʻofi ʻa e ngaahi tuʻuaki mei haʻane ha mai ki ha ngaahi fekumi ʻoku ʻi ai ʻa e ngaahi foʻi lea pe kupuʻi. ʻOku ʻaonga kapau ʻe fakatau atu ʻe hoʻo pisinisi ha sitokeni ʻoku fakatou novelty mo lele lelei ki he sipoti. Mahalo te ke fie maʻu ke fokotuʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ki he sitokeni lahi, hangē ko ʻení. Te ke lava foki ʻo fokotuʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ke taʻofi ʻaki e ngaahi tuʻuaki mei hono fakaʻaliʻali ha ngaahi foʻi lea pau ki he fekumi.

Kapau ʻoku ke foʻou ke totongi-ki he-lomiʻi ʻi he tuʻuaki, mahalo te ke fifili pe ʻe anga fefe haʻo fakaʻaongaʻi ʻa e lahi taha ʻo e ngaahi foʻi lea. ʻE fakafeʻiloaki atu koe ʻe he fakamatala ko ʻeni ki he ngaahi tefitoʻi meʻa mahuʻinga ʻo e totongi-ki he-lomiʻi ʻi he tuʻuaki, kau ai ʻa e fekumi ki he foʻi lea mahuʻinga, fekau, mo e maaka lelei. Te ne toe ʻomi foki mo ha ngaahi founga ki hono ngaohi ʻo e konga lahi ʻo e meʻangaue fakamaketi malohi ko ʻeni. Te ke ako ʻa e founga ke fakatupulaki ai hoʻo ROI mo fakaleleiʻi hoʻo laine ʻi lalo ʻaki haʻo fakaʻaongaʻi lelei ʻa e ngaahi foʻi lea.

Totongi-ki he-lomiʻi ʻi he tuʻuaki

Ko e totongi-ki he-lomiʻi ʻi he tuʻuaki ko ha founga fakamaketi ʻi he ʻInitaneti ʻoku kau ai hono totongi ha kautaha ʻi he taimi ʻoku lomiʻi ai ʻe ha taha ʻi heʻene tuʻuaki. ʻOku fekauʻaki ʻa e founga ko ʻeni mo e ngaahi misini kumi hange ko e Google mo e Bing, pea ʻoku toe fakaʻaongaʻi foki ia ʻe he ngaahi saiti mitia fakasosiale. ʻOku kau ai hono totongi ʻo ha kautaha ko ha paʻanga kuo ʻosi fokotuʻutuʻu ke ʻasi hono tuʻuaki ʻi ha kupuʻi lea pau. Neongo ia, koeʻuhi advertisers toki totongi pe ʻi he taimi ʻoku lomiʻi ai ʻe ha taha ʻa ʻenau advert, kuo pau ke nau lava ʻo foaki ʻa e mahuʻinga taha ki heʻenau paʻanga.

ʻOku ʻi ai ha faʻahinga ʻe ua ʻo e totongi-ki he-lomiʻi ʻi he tuʻuaki: vave mo e talamahuʻinga. ʻE lava ke ʻaonga ʻa e ongo founga fakatouʻosi ki he ngaahi pisinisi. Ke lava ʻo fili ʻa e sipinga totonu ʻo e totongi ki he lomiʻi, ʻOku totonu ke ʻuluaki fili ʻe ha advertiser ʻa ʻenau ngaahi taumuʻa. Neongo ko e tuʻuaki ʻo e ngaahi misini kumi ko ha founga lelei ia ke maʻu ai e feʻaluʻaki ki heʻenau uepisaiti, ʻe lava ke fakatupu puputuʻu ia ki he kau kamata foʻou. ʻOku ʻoatu ʻi lalo ha ngaahi tokoni ʻe tokoni atu ke ke kamata ʻaki e founga fakamaketi fakaʻilekitulonika ko ʻeni.

Ko e konga mahuʻinga ʻo e feʻaluʻaki ʻi he misini fekumi ʻa e Google ko ha konga mahuʻinga ia ʻo e feʻaluʻaki ki hoʻo uepisaiti. ʻOku fikaʻi ʻa e talamahuʻinga ʻe he Google ʻo makatuʻunga ʻi he ngaahi kupuʻi lea mahuʻinga. ʻI he taimi ʻoku fekumi ai ha taha ki ha foʻi lea pe kupuʻi lea pau, ʻe ʻoatu ia ki he ngaahi tuʻuaki ʻo e koloa ʻo makatuʻunga ʻi heʻenau taumuʻa ke fakatau. Ko e maʻolunga ange ʻa e lomiʻi, ʻa e maʻulalo ange ʻa e totongi, pea ko e lahi ange ʻa e tokotaha ʻaʻahi ke lomiʻi ʻi hoʻo tuʻuaki.

Ko e taha ʻo e ngaahi meʻa mahuʻinga taha ʻi he ngaahi foʻi lea ko e M’ Ko e FKT ko e tatau ia ʻo e tuʻuaki. ʻE tokoni atu ha tatau tuʻuaki ʻoku fakamanako ke ke makehe ai ʻi he feʻauhi. Ko ha tuʻuaki lelei, ʻi he tafaʻaki ʻe, te ne totongi ha paʻanga lahi ange pea iku ki ha tuʻunga tuʻuaki maʻulalo ange. Ka, ʻi he founga totonu, te ke lava ʻo fakalahi hoʻo FKT. Ko ha konga mahuʻinga ʻeni ʻo e totongi-ki he-lomiʻi ʻi he tuʻuaki ʻo e ngaahi foʻi lea.

Fekumi ki he foʻi lea mahuʻinga

ʻE tokoni hono fakaʻaongaʻi ʻo e tokotaha fakatau personas mo e fekumi ki heʻenau ngaahi fie maʻu ke ke ʻohofi ʻa e ngaahi foʻi lea totonu ki hoʻo pisinisi. ʻOku fakamatalaʻi ʻe hono faʻu ʻo ha tatau ʻa e meʻa ʻoku fie maʻu ʻe ha kasitoma anga, ʻa e ngaahi faingataʻa ʻoku nau fehangahangai mo iá, pea mo e ngaahi meʻa ʻoku ne takiekina ʻenau ngaahi fili. ʻE tataki ʻe he fakamatala ko ʻeni hoʻo fekumi ki he foʻi lea mahuʻinga. Ko hoʻo hiki pe ho tatau, fakaʻaongaʻi e ngaahi meʻangaue ki hono fili ʻo e foʻi lea mahuʻinga hange ko e Google tefitoʻi meʻangaue ke fekumi ki he ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki. ʻE tokoniʻi koe ʻe he ngaahi meʻangaue ko ʻeni ke ke lausiʻi ha lisi loloa ʻo e ngaahi foʻi lea mahuʻinga ʻoku nau maʻu ʻa e faingamalie maʻolunga taha ʻo e tuʻunga.

Ko e taha ʻo e ngaahi konga mahuʻinga taha ʻo e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko e mahino ki hoʻo kau fanongo. Manatuʻi ʻe kehekehe pe ʻa e founga fakatau ʻa e kasitoma ʻo makatuʻunga ʻi he faʻahinga ngaue mo e meʻa ʻoku nau fie fakatau. Hangē ko ʻení, Mahalo he ʻikai fekumi ha kautaha branding ʻi Lonitoni ki ha kautaha branding ʻi Niu ʻIoke pe Losi ʻEniselisi. ʻE kehe ʻa e fononga ʻa e tokotaha fakatau ʻo makatuʻunga ʻi he faʻahinga pisinisi, ko ia ʻoku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga.

Makehe mei hono fakaʻaongaʻi ʻo e Google foʻi lea ko e tohi palani, te ke lava foki ʻo fakaʻaongaʻi ha ngaahi meʻangaue ki he fekumi ki he foʻi lea mahuʻinga. ʻOku matuʻaki tokoni ʻa e meʻangaue ki he tohi palani ʻa e Google ki he meʻa ni. ʻOku ne fakahaaʻi ʻa e tokolahi ʻo e kakai ʻoku nau fekumi ki he foʻi lea mahuʻinga, ko e ha e lahi ʻo ʻenau loto fiemalie ke totongi, pea ko e kakai ʻe toko fiha ʻoku nau fekumi ki he kupuʻi lea pau ko iá. ʻOku ne toe fokotuʻu mai foki mo ha ngaahi foʻi lea mahuʻinga ke ke fekumi ki ai. ʻOku tokoni ia ke ke langa ha ngaahi tuʻuaki ʻoku fakataumuʻa ki ai. Ko hoʻo ʻiloʻi pe ha ngaahi foʻi lea lelei, te ke lava ʻo fakaʻaongaʻi kinautolu ʻi hoʻo ngaue.

ʻE hanga ʻe hono fakaʻaongaʻi ʻo e ngaahi meʻangaue hange ko e foʻi lea mahuʻinga ʻa Alexa ʻo fakaʻata koe ke ke fakafuofuaʻi ʻa e feʻauhi mo e mafai ʻo hoʻo kautaha. ʻOku vahe ʻe he meʻangaue ko ʻeni ʻa e uepisaiti takitaha ko ha maaka malohi ʻoku ne fakahaaʻi ʻa e founga ʻoku falalaʻanga ai ʻa e saiti ʻi ha lisi ʻo e ngaahi ola ʻo e foʻi lea mahuʻinga. Vahevahe ʻo e leʻo ko ha meʻangaue maʻongoʻonga ia ʻe taha ki hono fakafuofuaʻi ʻo e mafai. Ko e maʻolunga ange ʻa e leʻo ʻo e kautaha, Ko e lahi ange hono lau ko e falalaʻanga. ʻE lava ke tokoni ʻeni ke fakaleleiʻi hoʻo muimuitaha fakahokohoko ʻaki haʻo fakaleleiʻi hono fakatokangaʻi mo e mafai.

Fekau

ʻOku lahi ha ngaahi founga ke talamahuʻinga ai ki he ngaahi meʻalele ʻi he polokalama ʻa e Google. Ko e founga angamaheni taha ko e totongi-ki he-lomiʻi, ʻa ia ko e totongi advertisers pe ki he lomiʻi mei heʻenau tuʻuaki. Ko e PC ko e founga mamafa taha ia, ka ko e ola lelei taha ia kapau ʻoku ke feinga ke fakataumuʻa ki ha kakai pau. Kapau ʻoku ke feinga ke fakalahi hoʻo uepisaiti, neongo ia, ʻOku totonu ke ke fakakaukauʻi ʻa e FPM. ʻE siʻisiʻi ange e fakamole ʻa e founga ko ʻeni, ka te ne fakahaaʻi pe hoʻo tuʻuaki ki ha kakai ʻe laungeau.

Te ke lava ʻo fakalahi hoʻo talamahuʻinga ʻi ha foʻi lea pe kupuʻi lea pau ke toe lahi ange ai ho faingamalie ke takiekina e kau ʻaʻahi foʻou. ʻOku totonu foki ke ke fakakaukauʻi ho maaka lelei fakalukufua ke fakapapauʻi ʻa e talamahuʻinga lelei taha. ʻOku makatuʻunga ʻeni ʻi ha meʻa ʻe tolu: meʻa ʻi hoʻo uepisaiti, tatau ʻo e tuʻuaki, mo e sipinga ʻo e peesi ʻuluaki. Ko e maʻolunga ange ʻa e maaka lelei, ko e maʻulalo ange ʻa e fakamole ki he lomiʻi ʻe maʻau. Neongo ia, ʻOku ʻikai maʻá e tokotaha kotoa pē ʻa e fili ko ʻení. ʻOku matuʻaki fie maʻu ke muimui ki he ngaahi fakahinohino ʻa e Google pea fakamoleki ha taimi optimizing hoʻo ngaue.

ʻOku totonu ke ke feinga ke fokotuʻu ha ʻuluaki talamahuʻinga ʻoku molumalu. ʻE ʻoatu ʻe he meʻa ni ha loki ke liliu ai e talamahuʻinga kapau te ke sio ki ha sipinga ʻi hoʻo fakamatala. ʻOku totonu foki ke ke taumuʻa ke feau e ngaahi fie maʻu ʻa e advertiser ki he lahi ʻo e fakamaʻu mo e tuʻunga lelei ʻo e feʻaluʻaki. ʻI hono fakaʻaongaʻi e founga ko ʻeni, te ke taʻofi ʻa e maumauʻi ʻo e feituʻu tuʻuaki pea fakaʻehiʻehi mei he tautea mei he Google. Ko e taimi ʻoku hoko mai ai ʻa e ngaahi founga talamahuʻinga, ʻoku lelei taha pē ke faitaha mo e meʻa ʻokú ke ʻiló, pea muimui ʻi ha founga kuo fakamoʻoniʻi ki maximizing hoʻo patiseti.

Fakaʻosí, ʻOku totonu ke ke tokanga ki hoʻo ngaahi feʻauʻauhi’ talamahuʻinga. Tokanga ki he ngaahi foʻi lea mahuʻinga ʻoku fakahoko lelei taha kiate kinautolu mo e meʻa ʻoku nau ʻoatu. ʻE tokoni hono fakaʻaongaʻi ʻo e fakamatala mei he ngaahi lea ʻo e kuohili ke ke fakatahatahaʻi ʻa e talamahuʻinga lelei taha. Pea, te ke maʻu ha fakakaukau lelei ange ki he faʻahinga ngāue ʻoku kau ki aí. Koeʻuhi ke ola lelei ʻa e tuʻuaki, ʻOku mahuʻinga ke vakaiʻi hoʻo ngaahi tuʻuaki mo e mavae. Kapau ʻoku ke fie maʻu hoʻo feinga ke fakatupu ha tuʻunga maʻolunga ange ʻoku ou, kuo pau ke ke tokanga ki he meʻa ʻoku fai ʻe hoʻo ngaahi feʻauʻauhi.

Maaka lelei

Makehe mei he vave ʻo e lomiʻi, ʻOku toe fakapapauʻi foki ʻa e maaka lelei ʻi he tuʻuaki ʻo e tuʻuaki pea mo e aʻusia ʻo e peesi ʻuluaki. ʻE kehekehe pe ʻa e ngaahi tuʻuaki mo e ngaahi foʻi lea mahuʻinga tatau mo e ngaahi kulupu tuʻuaki, makatuʻunga ʻi he mohu founga tuʻuaki, peesi to mo e Demographic targeting. ʻE liliu ʻe he ngaahi tuʻuaki honau maaka lelei ʻi he taimi ʻoku nau moʻui ai, pea ʻoku fakakaukauʻi ʻe he Google ʻa e vahe tolu ʻe ua ʻo e ngaahi moʻoniʻi meʻa ʻi he taimi ʻoku fikaʻi ai ʻa e maka. Kapau ʻoku ke fakaʻaongaʻi ʻa e faʻunga ʻo e ʻakauni lelei pea fai ha sivi lahi, ʻe faingofua pe ke ke aʻu ki ha maaka lelei ʻo e toko ono pe fitu.

Neongo ʻe ngali faingofua, ʻe lava ʻe ha maaka lelei maʻulalo ʻo totongi koe ʻo lahi ange ʻi ha maaka lelei maʻolunga. Koeʻuhi he ʻoku makatuʻunga ia ʻi he fakamatala fakahisitolia, ʻe lava ke maʻu ʻe hoʻo tuʻuaki ha maaka lelei maʻolunga neongo kapau ʻoku ʻikai ke feʻauʻauhi. Meʻamālie, ʻOku ʻomi ʻe he Google ha fakamatala ki he meʻa ke ʻamanaki ki ai, koeʻuhi ke ke lava ʻo maʻu hoʻo tuʻuaki ke aʻusia ʻa e maaka maʻolunga taha QA. ʻI he mahino ʻa e ngaahi moʻoniʻi meʻa ʻoku ne uesia ʻa e maaka lelei hoʻo tuʻuaki, te ke lava ʻo fakaleleiʻi hoʻo ngaahi tuʻuaki pea maʻu ʻa e lahi taha mei hoʻo patiseti tuʻuaki.

Ko e foʻi lea mahuʻinga ko ha meʻa mahuʻinga ʻaupito ia ʻi hono fikaʻi ʻo e maaka lelei, pea ʻoku lahi ha ngaahi meʻa te ke lava ʻo fai ke fakaleleiʻi ai hoʻo. Ko e mahuʻinga ko ha meʻa lahi, ko ia feinga ke fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo e kuo fakamaʻalaʻala hoʻo uepisaiti. Ko e maʻolunga ange ʻa e meʻa ʻoku mahuʻinga, ko e maʻolunga ange ho maaka lelei ʻe. Hangē ko ʻení, Kapau ʻoku ke tuʻuaki ha feituʻu ʻoku ʻi ai e fefakatauʻaki, feinga ke tukutaha e tokanga ʻi he ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo kuo fakamaʻalaʻala.

ʻOku toe mahuʻinga foki ʻa e lanu ʻo e button mo e ngaahi foʻi lea ʻi he ʻuluʻi fakamatala ʻo e pesi. ʻE lava ʻe he ngaahi liliu ki he ngaahi ʻelemeniti ko ʻeni ʻo fakatupulaki ʻa e fakautuutu ʻo e ului. Ngaahi tokoni fakalao Claimant, hange ko ʻeni, fakalahi ʻenau ului ʻaki 111.6% Hili hono liliu e ʻuluʻi fakamatala ʻi heʻenau uepisaiti. ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki hoʻo ngaahi foʻi lea ko e maaka lelei, ka ko e meʻa mahuʻinga tahá, kuo pau ke ke ʻiloʻi ʻa e ngaahi tefitoʻi meʻa ʻoku ne fakapapauʻi ia. ʻOku totonu ke aleaʻi kotoa ʻa e ngaahi meʻa ko ʻeni ʻe tolu kapau ʻoku ke fakamatoato ʻi hono fakatupulaki ho maaka lelei.

Toe targeting

Ko e taha ʻo e ngaahi founga lelei taha ke fakalahi ai e ola lelei hoʻo ngaahi tuʻuaki tuʻuaki ko e toe targeting. ʻI he toe targeting, te ke lava ʻo fakaʻaliʻali ha ngaahi tuʻuaki ki ha kau ʻaʻahi pau kuo nau ʻaʻahi ki hoʻo saiti. ʻE fakaʻaliʻali leva hoʻo ngaahi tuʻuaki ʻi he Google Display Network ki he kau ʻaʻahi ko ʻeni. Neongo ia, ke maʻu ʻa e lelei taha mei he toe targeting, ʻOku totonu ke ke konga hoʻo kau ʻaʻahi ki he uepisaiti. Ke fai ʻeni, te ke lava ʻo fakafehoanaki ʻa e demographics mo fakaʻaongaʻi ha meʻangaue segmentation.

Ko hono fakaʻaongaʻi ʻo e retargeting ʻi he ngaahi foʻi lea ko ha founga lelei ia ke fetuʻutaki ai mo e kau kasitoma lolotonga, pea aʻu ki he niʻihi foʻou. Ngaahi tuʻuaki ʻoku fokotuʻu ʻi hoʻo uepisaiti ʻo fakafou ʻi he Google ngaahi foʻi lea ʻi he ngaahi peesi ʻo hoʻo uepisaiti, koeʻuhi ke toe sio ʻa e kakai naʻa nau ʻaʻahi ki hoʻo saiti kiate kinautolu. ʻE lava ke fakaʻaongaʻi ʻa e founga ko ʻeni ʻi he mitia fakasosiale, kau ai ʻa e Facebook mo e Twitter. Ki he ngaahi ola lahi taha, toe targeting ʻoku totonu ke hoko ia ko ha konga angamaheni ʻo hoʻo founga pisinisi.

Te ke lava ʻo faʻu ha ngaahi lisi ʻo e kakai ʻo makatuʻunga ʻi ha ngaahi ngaue pau mo e ngaahi meʻa ʻoku manako ai ʻa e kau ʻaʻahi ki he uepisaiti. Hangē ko ʻení, Kapau ʻoku ne hoʻo uepisaiti ki he kakai ʻoku nau fakaʻaongaʻi ʻa e Gmail, te ke lava ʻo ʻohofi kinautolu ʻaki ha ngaahi tuʻuaki ʻoku fekauʻaki mo ʻenau ngaahi ʻakauni Google. Te ke lava foki ʻo fakaʻaongaʻi ʻa e kau fanongo angamaheni ʻoku tatau mo e ngaahi tuʻasila ʻimeili ʻo e kau ʻaʻahi ki he uepisaiti. Te ke lava foki ʻo fakaʻaongaʻi ʻa e muimuiʻi ʻo e ului ke fakataumuʻa ki ha ngaahi peesi uepisaiti pau, hange ko e ngaahi peesi ʻo e koloa, ke toe lahi ange hoʻo foki ki he ʻinivesimeni. ʻI hono fakatahaʻi e ongo founga ko ʻeni, te ke lava ʻo fakalahi hoʻo ola lelei ʻo fakafou ʻi he toe targeting mo e ngaahi foʻi lea.

Ko ʻene segmented pe hoʻo kau fanongo, te ke lava ʻo fokotuʻu ha tuʻuaki targeting ʻo fakaʻaongaʻi ʻa e netiueka tuʻuaki ʻa e Google. Ko e founga lelei taha ki hono toe targeting ʻaki e ngaahi foʻi lea ko e taha ʻoku ʻaonga ki hoʻo uepisaiti mo hoʻo pisinisi. Te ke lava ʻo ʻohofi hoʻo kau fanongo ʻi ha ngaahi mitia kehekehe, kau ai ʻa e Google Display Network, YouTube, Polokalama Android, pea toe lahi ange. ʻOku tokoni hono fakaʻaongaʻi ʻo ha sipinga targeting ke ke fakafuofuaʻi ʻa e lahi ʻo e tuʻuaki takitaha ʻoku mole meiate koe pea mo e ngaahi founga ʻoku ʻaonga taha ki hoʻo pisinisi.

Taimi ʻoku fakaʻaongaʻi lelei ai, ʻE lava ke tokoni ʻa e ngaahi foʻi lea ko ʻeni ke aʻusia ʻe he ngaahi pisinisi ʻenau ngaahi taumuʻa. ʻI he ngaahi tuʻuaki kuo fakataumuʻa, te nau lava ʻo fakaʻuli lahi ange ki heʻenau uepisaiti, maʻu ha taki lahi ange, pea aʻusia ha ngaahi ului lahi ange. Neongo ʻoku mahuʻinga ʻa e SEO ki ha faʻahinga pisinisi pe, ʻE lava ke ʻomi ʻe he ngaahi foʻi lea ko ʻeni ha toe ivi lahi ange. ʻI he tokanga taha ki he ngaahi foʻi lea mahuʻinga mo e meʻa optimizing, te ke lava ʻo faʻu ha tuʻuaki ʻe fakataumuʻa ki hoʻo maketi ʻoku fakataumuʻa ki ai. ʻE fakapapauʻi ʻe ha tuʻuaki tuʻuaki lelei ʻoku sio e kakai totonu ki hoʻo ngaahi tuʻuaki.

Ngaahi foʻi lea mahuʻinga

Ko ha founga lelei ke fakaleleiʻi ʻaki hoʻo ngaue tuʻuaki ko hono fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo e kaveinga ʻo e tuʻuaki. ʻOku totonu ke fekauʻaki ʻa e ngaahi foʻi lea mahuʻinga mo hoʻo peesi ʻuluaki, kaveinga ʻo e tuʻuaki, pe fakatouʻosi. ʻOku ola lelei taha ʻa e foʻi lea ʻe ua pe tolu. Ko ha ngaahi tokoni ʻeni ki hono fili ʻo e ngaahi foʻi lea mahuʻinga. Te ke lava foki ʻo taʻofi ha ngaahi foʻi lea pau mei ha ngaahi kulupu tuʻuaki pau. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ki he founga hono fili mo fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ke fakaleleiʻi ʻaki hoʻo ngaahi tuʻuaki tuʻuaki.

Kimuʻa pea fili e ngaahi foʻi lea mahuʻinga ki he ngaahi foʻi lea, ʻOku totonu ke ke fakakaukau ki hoʻo kau fanongo mo ʻenau taumuʻa fekumi. Kapau te ke taʻofi ʻa e ngaahi lea fakalukufua, te ke lava ʻo tuʻusi ʻa e kau fakatau mei hoʻo foneli tuʻuaki. ʻI he meʻa ni, ʻe ʻasi pe hoʻo ngaahi tuʻuaki ki he kau kasitoma ʻoku nau taipeʻi ha kupuʻi lea ʻoku fekauʻaki mo koe. Ka, tokanga taha ki hono faʻu ʻo ha ngaahi meʻa ʻaonga ʻoku ne tataki hoʻo ngaahi faingamalie ʻi he founga fakatau mo fokotuʻu ha ngaahi va fetuʻutaki. ʻOku hiki atu ʻi lalo ha ngaahi sipinga ʻo e ngaahi foʻi lea mahuʻinga ki he ngaahi foʻi lea.

ʻOku fakatauhoa ʻa e kupuʻi lea: ʻI he taimi ʻoku fili ai e ngaahi foʻi lea mahuʻinga ki hoʻo ngaue, ʻoku totonu ke ke fakaʻaongaʻi ha meʻangāue ʻoku fakatauhoa ʻaki e kupuʻi leá. ʻOku ne fakaʻata koe ke ke fakangatangata hoʻo fakamole pea maʻu ha kau fakatau kuo ʻosi fakapapauʻi. Kapau ʻoku toutou fakaʻaongaʻi ʻe hoʻo kau fanongo ʻa e ngaahi lea ko ʻeni, te ke lava ʻo fakaʻaongaʻi ha foʻi lea mahuʻinga ʻoku tatau mo e kupuʻi lea, ʻa ia ʻoku ne fakaʻaliʻali pe hoʻo tuʻuaki ʻi he ngaahi kupuʻi lea ʻoku ʻi ai ʻa e sipela tatau mo e kupuʻi lea. ʻE fakapapauʻi ʻe he founga ko ʻeni ʻe toki ʻasi pe hoʻo tuʻuaki ʻi he taimi ʻoku fekumi ai e kakai ki he kupuʻi lea totonu.

Maaka lelei

ʻOku makatuʻunga ha maaka lelei ʻi ha meʻa ʻe tolu: ʻa e vave ʻo e clickthrough ʻoku fie maʻu (FKT), ʻa e mahuʻinga ʻo hoʻo tuʻuaki, mo e aʻusia ʻa e kau ʻaʻahi ʻi he taimi ʻoku nau lomiʻi ai ʻi hoʻo tuʻuaki. ʻE kehekehe ʻa e maaka lelei ʻi he vahaʻa ʻo e ngaahi foʻi lea mahuʻinga mo e ngaahi kulupu tuʻuaki. Fakatatau mo e mohu founga tuʻuaki, to ʻa e ʻu peesi, mo e Demographic targeting, ʻe lava ke kehekehe ʻaupito ʻa e maaka lelei. Hili e moʻui hoʻo tuʻuaki, ʻE liliu ʻe he Google ʻa hono maaka lelei ʻo makatuʻunga ʻi he fakamatala ko ʻeni. ʻE liliu ʻe he Google ʻa hono maaka lelei ʻo makatuʻunga ʻi he fakamatala ko ʻeni: “Maʻolunga,” “Angamaheni,” mo e ʻ masiva ʻ.

Ko e ʻuluaki konga ʻo e maaka lelei ko e lelei hoʻo tuʻuaki ʻo e ngaahi feʻauʻauhi. Kapau ʻoku ke targeting ha ngaahi foʻi lea pau, ʻOku mahuʻinga ke ʻai hoʻo ʻuluʻi fakamatala ki he malohi taha ʻe lava. Ko e meʻa mahuʻinga ʻe taha pe ʻoku ʻi ai ha meʻa lelei ʻi hoʻo tuʻuaki. ʻOku ʻikai fie maʻu ʻe he Google ke fakamoleki ʻe he kau ʻaʻahi ha taimi ke lau ai e ngaahi meʻa ʻoku ʻikai lelei. Neongo ia, Kapau ʻoku maʻu ʻe hoʻo tuʻuaki ha FKT maʻolunga ka ko ha maaka lelei, ʻoku lelei taha ke taʻofi ia pea fetongi ʻaki ia ha meʻa kehe.

ʻOku ʻikai fekauʻaki hangatonu ʻa e maaka lelei mo e tatau ʻo e tuʻuaki, ka ʻoku mahuʻinga ke manatuʻi ko ha meʻa ia ʻi he tuʻunga ʻoku ʻi ai hoʻo tuʻuaki. ʻOku totonu ke tatau hoʻo tatau tuʻuaki mo e peesi ʻo e tuʻuaki mo e meʻa ʻoku ke ʻi ai pea fakaleleiʻi hono maaka lelei. ʻOku kau ʻi he ngaahi meʻa kehe ʻa e mahuʻinga ʻo e ngaahi foʻi lea fakasiokalafi mo e meʻangaue pau. Hange ko ʻeni, Kapau ʻoku targeting consumers hoʻo tuʻuaki ʻi Tituloiti, ʻe ʻi ai hano maaka lelei maʻulalo ange ʻi he taha ʻo makatuʻunga ʻi he mahuʻinga fakalukufua.

Fakamole

Ko e ʻavalisi ʻo e totongi fakamahina ki ha kiʻi kautaha midsize ke fakaʻaongaʻi ʻa e Google Adwords ʻoku ʻi he vahaʻa ʻo e paʻanga ʻe 9 mo e 10000 ʻi he mahina. ʻOku meimei ke $100 ki he $120,000 he taʻu. Ka ʻe lava ke maʻolunga pe maʻulalo ange ʻa e totongi, makatuʻunga ʻi he ngaue mo e fakavaʻe ʻoku fakaʻaongaʻi. ʻOku faʻa maʻolunga ange ʻa e totongi ki he ngaahi foʻi lea mahuʻinga maʻolunga, ʻa ia ʻoku feʻauʻauhi. Ka ʻo kapau ko hoʻo taumuʻa ke maʻu ha meʻalele ki hoʻo uepisaiti pe koloa, ʻOku totonu ke ke taumuʻa ke fakamoleki ha paʻanga ʻe hongofulu ki he lomiʻi ʻi he.

ʻOku lahi ha ngaahi founga ke fakapapauʻi ai ʻa e lahi ʻo e meʻa ʻoku totonu ke ke fakamoleki ʻi he ngaahi foʻi lea ko e, makatuʻunga ʻi he faʻahinga pisinisi ʻoku ke fakalele. ʻE lava ke tonu kiate koe ha sipinga prepaid pe totongi makasini. Te ke lava ʻo fakaʻaongaʻi ha tohi palani ki he foʻi lea taʻetotongi ʻoku ʻomi ʻe he Google ke sio pe ko e ha e ngaahi foʻi lea mahuʻinga ʻoku feʻauʻauhi pea mo e tokolahi ʻo e kakai ʻoku nau fekumi ki ha koloa pau. Kapau ʻoku fakangofua ia ʻe hoʻo patiseti, te ke lava ʻo vahevahe ha peseti pau ʻo hoʻo patiseti ki he ngaahi tuʻuaki toʻotoʻo, pea te ke lava foki ʻo fakataumuʻa ki ha faʻahinga meʻangaue toʻotoʻo pau.

Neongo ʻene hoko ko ha ngaue totongi mamafa, Ko e ngaahi foʻi lea ko ha founga tuʻuaki lelei ia ʻoku ne fakahaaʻi hoʻo pisinisi ki ha kau kasitoma ʻe laui miliona. ʻE lava foki ke tokoni ʻa e ngaahi foʻi lea ko ʻeni ke fetongi ʻa e fakamole ʻaki hono fakaleleiʻi e lahi ʻo e ului. ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai ha founga pau ia ki he lavameʻa. ʻI hono fakaʻosinga, ʻOku mahuʻinga ʻaupito ʻa e totongi ʻo e ngaahi foʻi lea ko e tuʻuaki ʻe lava ke toe foki mai. ʻOku ʻikai ha founga lelei ange ke kamata ʻaki hoʻo fononga fakamaketi ʻi he ʻInitaneti.

Fekau

Ko e totongi-ki he-lomiʻi (FPC) Founga angamaheni ko e founga angamaheni ia ʻo e kole ʻi he ngaahi foʻi lea tuʻuaki. Ko e founga ko ʻeni ko e lelei taha ia ki hono fakaʻuli ʻo e kau fakatau ki hoʻo uepisaiti, ka ʻoku ʻikai ko ha meʻa lelei ia ki hono faʻu ha ngaahi tohi lahi ʻo e feʻaluʻaki fakaʻaho. Te ke lava ʻo fakaʻaongaʻi ʻa e totongi-ki he-mille (FPM) founga ʻo e kole ʻi he ngaahi foʻi lea ke holoki ʻaki hoʻo PC. ʻOku faʻa fakaʻaliʻali lahi ange ʻa e ngaahi tuʻuaki ʻo e FPM ʻi he ngaahi uepisaiti ʻoku fekauʻaki mo ia ʻoku ʻasi ai ʻa e ngaahi tuʻuaki ʻo e ngaahi tuʻuaki.

Kapau ʻoku ke mapuleʻi ʻa e fama k, Ko e ngaahi foʻi lea ko e feituʻu lelei taha ia ki he maketi hoʻo koloa pe ngaue tokoni. ʻI hono faʻunga ʻo e talamahuʻinga, te ke lava ʻo fakapapauʻi ʻa e taimi, feituʻu, mo e lahi ʻo e meʻa ke fakafiefia. Te ke lava ʻo ʻohofi hoʻo kau fakatau toutou fakafetuʻutaki pea ʻuluaki ʻasi ʻi he ngaahi ola ʻo e fekumi. Hangē ko ʻení, Kapau ʻoku ke fakatau handbags ʻi he ʻInitaneti, Mahalo te ke fie ʻohofi ʻa e kakai ko ia ʻoku nau fakatau ʻa e faʻahinga koloa pehee. ʻI he meʻa ni, te ke lava ʻo fakataumuʻa kinautolu ʻaki haʻo fekumi ki heʻenau ngaahi fie maʻu mo e fie maʻu.

Ko ha founga ʻaonga ʻe taha ki hono tokangaʻi hoʻo ngaahi foʻi lea ko e vahevahe ia ki ha ngaahi “ngaahi kulupu tuʻuaki.” ʻOku totonu ke kau ʻi he ngaahi kulupu ko iá ʻa e ngaahi kupuʻi lea ʻe hongofulu ki he nimangofulu ʻoku fekauʻaki mo iá. Te ke lava leva ʻo fakafuofuaʻi mavahevahe ʻa e kulupu takitaha. ʻE fakaʻaongaʻi leva ʻe he Google ha talamahuʻinga ʻe taha ki he kulupu takitaha. Ko e vahevahe fakapotopoto ko ʻeni ʻo e ngaahi kupuʻi lea ko e ki ia ki hono tokangaʻi hoʻo ngaue kotoa. Kapau ʻoku ʻikai ke ke ʻiloʻi e ngaahi lao ko ʻeni, ʻOku ngalingali te ke iku ʻo maumauʻi hoʻo ngaahi foʻi lea ko e tokateu.

SKAGs

Ko e SKAGs ʻi he ngaahi foʻi lea ko ha founga manakoa ia ke faʻu mo fakalele ʻaki ha tuʻuaki. ʻI he taimi ʻoku faʻu ai ha SKAG, ʻOku ke hiki tatau ʻa e kulupu tuʻuaki ke fakataumuʻa ki ha ngaahi foʻi lea mahuʻinga ange. Maʻá e kulupu takitaha, faʻu ha faʻahinga tuʻuaki kehe. Hangē ko ʻení, Kapau ʻoku ʻi ai haʻo kulupu ʻo ha ongo foʻi lea mahuʻinga ʻe ua, faʻu ha tatau tuʻuaki kehekehe ʻe ua pea fakaʻaongaʻi ha taha ki he foʻi lea mahuʻinga takitaha. ʻE ola lelei ange ʻa e taha ki he foʻi lea takitaha ʻi he tuʻuaki ʻe taha ki he foʻi lea mahuʻinga tatau. ʻI he lele loloa, ʻe totongi ʻeni!

ʻOku ola lelei ʻa e SKAGs ki hono fakatupulaki ʻo e ului mo fakaleleiʻi ʻa e mahuʻinga ʻo hoʻo ngaahi tuʻuaki. ʻOku ʻamanaki ʻa e kau fakaʻaongaʻi ki he ngaahi ola mo e ngaahi tuʻuaki ʻoku fekauʻaki mo ʻenau ngaahi lea fekumi. Ko e māʻolunga angé ʻa e FKT, ko e lelei ange. ʻOku toe hoko foki ʻa e SKAGs ko ha fili lelei ange ki he ngaahi kulupu ʻoku nau tuʻuaki ha ngaahi koloa lahi. Neongo ʻoku ʻikai ke nau ʻaonga ʻo hange ko e ngaahi kulupu tuʻuaki koloa, ʻe lava ke nau hoko ko ha founga lelei ki ha ngaahi koloa kehekehe. Neongo ia, ʻOku mahuʻinga ke manatuʻi ʻoku ʻi ai ha ngaahi lelei kehekehe ʻo e faʻahinga foʻi lea kehekehe.

SKAGs fakaʻata koe ke ke fakafeʻungaʻi hoʻo tuʻuaki ki ha ngaahi foʻi lea pau. ʻOku fakatupulaki ʻe he meʻa ni ʻene mahuʻinga ki he Google pea fakaleleiʻi ho maaka tuʻuaki, ko ha meʻa mahuʻinga ʻi he tuʻuaki optimization. ʻOku faʻa ʻi he ngaahi kulupu tuʻuaki angamaheni ha ngaahi foʻi lea mahuʻinga, pea ʻe lava ʻe hano liliu ʻo e tuʻuaki ʻo ha niʻihi ʻo kinautolu ʻo fakatupulaki ʻa e FKT ki ha niʻihi kae holoki ia maʻá e niʻihi kehé. Mo SKAGs, ʻe fekauʻaki hoʻo ngaahi tuʻuaki mo e searcher pea maʻulalo ange CPA.

Fakatauhoa lahi

ʻOku tatau pe ʻa e faʻahinga ʻoku ʻuluaki seti ʻi he Google Adwords, ʻa ia ʻoku ne fakaʻata hoʻo ngaahi tuʻuaki ke ʻasi ʻi he ngaahi fekumi ʻoku fekauʻaki mo ia pea aʻu pe ki he ngaahi foʻi lea ʻoku ʻikai mahuʻinga. Ko e hoa lahi ko e faʻahinga fakangatangata siʻisiʻi taha ia pea ʻoku ne ʻoatu ha feliliuaki lahi ange ʻi he taimi ʻoku hoko mai ai ki he ngaahi kupuʻi lea fakalukufua. ʻOku matuʻaki ʻaonga ia ki he ngaahi foʻi lea mahuʻinga loloa, pea ʻoku fokotuʻu mai ʻe he fakamoʻoni te ne lava ʻo fakaleleiʻi hoʻo. Neongo ia, Mahalo ʻoku ʻikai ko e fili lelei taha ia ki he advertisers foʻou ʻoku ʻikai mahino kiate kinautolu ʻa e faikehekehe ʻo e faʻahinga tatau.

Neongo ʻoku malu ʻa e hoa lahi ke fakaʻaongaʻi ki he ngaahi ʻakauni foʻou, ʻe lava foki ke ʻi ai hano ngaahi nunuʻa fakatuʻutamaki ki ha kautaha. Kapau ʻoku ke overuse tatau, ʻe lele hoʻo foʻi lea mahuʻinga discoverability amok, pea ʻe ʻasi mai hoʻo ngaahi tuʻuaki ʻi he ngaahi fekumi taʻe ʻaonga. Ko e lao lelei ʻo e motuʻa tuhu ke lea maʻulalo ʻaupito ʻi he ngaahi lea tatau. ʻI he founga ni, te ke lava ʻo fetongi ʻa e ngaahi fakamole maʻolunga. ʻIkai ngata ai, fakapapauʻi ʻoku ke fakahingoa hoʻo ngaahi foʻi lea mahuʻinga lahi ʻi ha faile excel kapau ko ha tokotaha ngaue fakalakalaka koe.

He ʻikai tatau ʻa e ngaahi foʻi lea ʻoku kovi ʻi he lea tatau, kehekehe ʻa e kehekehe, mo e plurals. ʻOku fakaʻaongaʻi ʻa e ngaahi lao tatau pe ki he ngaahi foʻi lea ʻoku ʻikai lelei. ʻOku ʻikai fie maʻu ʻe he Google ke ke tamateʻi noa pe hoʻo ʻakauni ʻaki haʻo tukunoaʻi pe ʻa e ngaahi foʻi lea mahuʻinga. Ko e hoa lahi ko e fili lelei taha ia ki he advertisers ʻoku nau fie maʻu ke toe lahi ange ʻa e ului ʻo ʻikai totongi ki he ngaahi meʻalele taʻeʻaonga. ʻOku fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ke toʻo ʻaki ʻa e ngaahi meʻalele taʻeʻaonga mo fakatupulaki ʻa. Ko e hoa lahi ko ha fili lelei ia ʻi he taimi ʻoku ʻikai ʻaonga ai ha foʻi lea pe kupuʻi lea pau ki hoʻo ngaue.

ʻOku lahi ha ngaahi founga kehekehe ke fokotuʻutuʻu ai ha ʻakauni Adwords. Ko e niʻihi ʻeni ʻo e ngaahi meʻa angamaheni tahá. ʻI he fakamatala ko ʻení, Te u ʻufiʻufi ʻa e PC, Hoa tonú, Toe targeting, Ngaahi Fakaloloaʻi, pea toe lahi ange. ʻOfa pe ʻe, ʻe tokoni atu ʻa e ngaahi tokoni ko ʻeni ke ke kamata mo fakaʻaongaʻi lelei taha hoʻo tuʻuaki. Manatuʻi ko hoʻo ʻakauni Adwords ko e toto moʻui ia ʻo hoʻo uepisaiti, ko ia tuku ha taimi ke ke ako ai ki he tokotaha takitaha. Ko hoʻo maʻu pē ha tefitoʻi mahino ki he ngaahi talamuʻakí, te ke mateuteu ke faʻu hoʻo ʻuluaki ngaue!

Totongi ki he lomiʻi (FPC)

ʻOku totonu ke ke ʻiloʻi ko e totongi ki he lomiʻi (FPC) ʻi he ngaahi foʻi lea ʻoku ʻikai tatau mo e PC ʻi ha tuʻuaki fakamaketi angamaheni. Neongo ʻoku ʻuhinga ʻa e PC ki he totongi ʻo e tuʻuaki, ʻOku tokanga ʻa e FPM ki he lahi ʻo e ngaahi ongo ʻoku maʻu ʻe hoʻo tuʻuaki. Neongo ʻoku kehekehe pe ʻa e totongi ʻo e tuʻuaki, ngaahi meʻangaue fakamaketi manakoa taha ʻi he ʻInitaneti ʻoku ʻasi ai ʻa e PC ki he ngaahi foʻi lea ʻoku fakataumuʻa ki ai. ʻOku totonu foki ke ke ʻiloʻi ʻoku ʻikai ʻuhinga maʻu pe ʻa e PC ki he totongi maʻolunga taha ke lomiʻi ʻi he.

ʻOku makatuʻunga ʻa e totongi ki he lomiʻi ʻi he ngaahi meʻa kehekehe, kau ai ʻa e maaka lelei, ʻa e ngaahi foʻi lea mahuʻinga, mo e fakamatala tuʻuaki. ʻOku tohoakiʻi ʻe he ngaahi tuʻuaki ʻo e maaka lelei ʻa e lomi lahi ange pea ʻe lava ke nau ʻamanaki atu ki ha fakamaʻamaʻa ʻo aʻu ki 50%. ʻOku hanga ʻe he ngaahi tuʻuaki ʻo e maaka lelei ʻo tohoakiʻi ʻa e lomi, pea ko ia, te ke totongi ʻa e PC maʻolunga ange. Ke fakaleleiʻi hoʻo PC, feinga optimizing hoʻo fakamatala tuʻuaki mo hoʻo uepisaiti. Fakapapauʻi ʻoku māʻolunga hoʻo FKT ke poupouʻi e kau ʻaʻahí ke nau lomiʻi ʻi hoʻo tuʻuaki.

ʻOku fokotuʻu ʻa e PC ʻe he kautaha tuʻuaki ʻo fakafou ʻi ha fakatautuki. ʻE lava ke fili ʻa e bidder ke fakahu nima pe ʻotometiki pe. ʻOku fakamahinoʻi ʻe he tohi lesoni bidder ʻa e PC lahi taha ki ha foʻi lea mahuʻinga pe kulupu tuʻuaki. ʻOku tauhi ʻe he tohi lesoni ʻa e mapuleʻi ʻo ʻenau mavae pea lava ke liliu ʻenau mavae ke maʻu ha lomi lahi ange. ʻE lava ke ʻaonga kiate ʻa e fili ko ʻeni ʻi ha ngaahi founga lahi. Neongo ʻoku mahuʻinga ke fakapapauʻi ʻoku ke ʻiloʻi hoʻo patiseti kimuʻa pea toki kamata ha tuʻuaki tuʻuaki, ʻOku totonu ke mahino kiate koe ʻa e founga ʻoku ngaue ai ʻa e fakatautuki mo e meʻa ke tokangaʻi.

ʻOku mahuʻinga ʻa e maʻu ha fakakaukau ki hoʻo taumuʻa ʻoku ou fakataumuʻa ki ha tuʻuaki tuʻuaki lelei. Kuo pau ke ke fakapapauʻi ʻoku ʻikai ke ke liʻaki ha faʻahinga tuʻuaki pe tataki ha ngaahi faingamalie. Kapau te ke talamahuʻinga ʻo fuʻu maʻulalo, te ke faingataʻaʻia ʻi hono faʻu ʻo e LOʻOKU OU. Ka ʻi hono manatuʻi ʻoku ʻikai ko e totongi fakaʻosi maʻu pe ʻa e totongi ʻe Meki ki he lomiʻi, te ke lava ʻo lahi ange ʻa e PC ke fakalahi hoʻo tupu. ʻOku totonu foki ke ke ʻiloʻi ʻa e foʻi moʻoni ko ia ko e PC ʻa Meki ʻi he ngaahi foʻi lea ʻoku ʻikai ko e totongi fakaʻosi. ʻOku tokolahi ha advertisers ʻoku nau totongi pe ʻa e paʻanga siʻisiʻi taha ke hu ki he tuʻunga tuʻuaki thresholds pe taaʻi ʻenau ngaahi feʻauʻauhi’ Tuʻunga tuʻuaki.

ʻOku kehe ʻa e ngaahi tuʻuaki ʻo e Facebook mei he ngaahi misini fekumi angamaheni ʻi he founga ʻoku nau fikaʻi ʻaki ʻa e PC. ʻOua ʻe fakakaukauʻi ha kulupu tuʻuaki pe tuʻunga lelei, ʻOku nofotaha ʻa e Facebook ʻi he ngaahi taumuʻa ʻa hoʻo tuʻuaki. ʻE ʻi ai ha ngaahi taumuʻa ʻe niʻihi ʻe mamafa ange ia ʻi he niʻihi kehe. ʻOku toe fakahoko foki ʻe he kau fanongo ha konga ʻi he talamahuʻinga mo e taimi ngaue lahi taha. Ko e maaka mahuʻinga ko ha meʻa ia ʻe taha ʻi he Facebook tuʻuaki ʻo e PC. ʻOku fikaʻi ʻe he Facebook ʻa e fakamole ki hono fakalele ʻo ha tuʻuaki ʻo makatuʻunga ʻi he ngaahi fakamatala ʻoku fie maʻu. ʻOku fakapaleʻi ʻa e ngaahi maka maʻolunga ange ʻaki ha fakamole maʻulalo ange.

Hoa tonú

Kapau ʻoku ke fifili pe ko e ha e founga ke faʻu ʻaki ha tatau totonu ʻi he ngaahi foʻi lea, ʻoku ʻikai ke ke tuenoa. Naʻe toki fai ʻe he Google ha ngaahi liliu ki heʻenau ngaahi lao fakatauhoa. Neongo ʻoku kei malava pe ke fakaʻaongaʻi ʻa e tatau totonu ki hoʻo ngaahi foʻi lea mahuʻinga, ʻOku fakangatangata pe ia ʻi he kupuʻi lea pe tatau lahi, ʻa ia te ne lava ʻo ʻai ke ʻasi hoʻo tuʻuaki ki he ngaahi fehuʻi ʻoku ʻikai te ke fie tuʻuaki ʻi he. Te ke lava ʻo liliu ʻa e ngaahi feituʻu totonu ke fakangatangata ʻaki hono fakatokangaʻi hoʻo tuʻuaki ki he taʻe ʻaonga pe fakakeheʻi.

Hangē ko ʻení, he ʻikai ʻasi mai ha tatau totonu ʻo ha foʻi lea mahuʻinga ki he fefonongaʻaki ʻi he fekumi ki he kautaha ko ia. Ka, he ʻikai ʻasi ʻa e ngaahi tuʻuaki ʻo e puna vakapuna ʻi he fekumi ki he ngaahi foʻi lea mahuʻinga ʻo e fefonongaʻaki. ʻOku matuʻaki ʻaonga ʻeni ki he advertisers ʻaki ha patiseti tupulaki. ʻI he style ofi, ʻe tupulaki ʻenau ngaahi foʻi lea lolotonga pea te nau lava foki ʻo ʻiloʻi foʻou, ngaahi foʻi lea mahuʻinga ʻoku makatuʻunga ʻi he taumuʻa ʻa e tokotaha ngaue. Ko hono aofangatuku, ʻOku fakaʻata kinautolu ʻe he fekau fakakomipiuta ke nau tauhi ʻenau ngaue ʻo aʻu pe ki he tupulaki ʻenau tokoni.

ʻOku tatau ʻa e hoa totonu ʻi he ngaahi foʻi lea ko e foʻi lea mahuʻinga ki he foʻi lea pe kupuʻi lea. ʻI he taimi ʻoku fekumi ai e kakaí ki he foʻi lea pe kupuʻi lea totonu ko iá, ʻe fakaʻaliʻali ha tuʻuaki ki he kupuʻi lea totonu ko ia. ʻOku ʻi ai ha clickthrough maʻolunga ʻo e ngaahi foʻi lea mahuʻinga. Neongo ia, mahalo he ʻikai ke ke maʻu ʻa e lahi taha ʻo e ngaahi lomi pe ngaahi ongo ʻi he taimi ʻoku ke fakaʻaongaʻi ai ʻa e kupuʻi lea ʻoku tatau. Ka, ʻOku ngalingali te nau ʻasi ʻi he taimi ʻoku fekumi ai ha taha ki ha koloa pe foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo koloa.

Ko e taimi ʻoku aʻu ai ki he foʻi lea mahuʻinga ʻoku tatau ia mo e ngaahi foʻi lea, ko hono fakaʻaongaʻi ʻo e faʻahinga tatau totonu ko ha meʻa ʻoku fakatuʻutamaki. Neongo ʻe hoko ia ko ha founga lelei ke fakalahi ai hono fakatokangaʻi hoʻo uepisaiti mo e ngaahi meʻalele, te ne lava foki ʻo ʻai hoʻo uepisaiti ke maʻu ha ngaahi tautea mei he Google. Ko ia ʻoku mahuʻinga ai ke vakaiʻi fakalelei hoʻo fakamatala fakafoʻituitui. Ka ʻikai, ʻe lava ke ke sio ki ai ʻi hoʻo vaʻinga ʻi he ngaahi ola ʻo e misini kumi. ʻOku totonu ke ke fakaʻaongaʻi ʻa e foʻi lea mahuʻinga tatau ʻi he taimi ʻoku feʻunga ai.

Toe targeting

Ko e taha ʻo e ngaahi founga lelei taha ke toe lahi ange ai hoʻo targeting ʻaki e ngaahi foʻi lea ko e konga hoʻo kau fanongo. Fai ʻe segmenting hoʻo kau ʻaʻahi ki he uepisaiti ʻe demographics, te ke lava ʻo fakapapauʻi ʻoku fakaʻaliʻali pe hoʻo ngaahi tuʻuaki kiate kinautolu ʻoku nau mahuʻingaʻia ʻi hoʻo koloa. Te ke lava foki ʻo vahevahe hoʻo kau ʻaʻahi ʻi he fonua, tangata pe fefine, taʻu motuʻá, mo ha ngaahi meʻa kehe ke fakalahi hoʻo ngaahi ola. Ko ha fakahinohino ʻeni ke segmenting hoʻo kau ʻaʻahi ki he uepisaiti ke toe maketi mo e ngaahi foʻi lea.

ʻE lava ke fakaʻaongaʻi ʻa e targeting mo e ngaahi tuʻuaki ʻo e ngaahi lea ʻi he faʻahinga uepisaiti kehekehe mo e ngaahi polokalama toʻotoʻo. ʻIkai hange ko remarketing ʻi he mitia fakasosiale, ʻOku fakaʻaongaʻi ʻe he retargeting longomoʻui ʻa e ngaahi foʻi lea mahuʻinga mei he fekumi kae ʻikai ko e uepisaiti naʻe ʻaʻahi ki ai. ʻE lava foki ke fakalele ʻa e ngaahi tuʻuaki targeting ʻi he fakafetongi mo e middlemen. Ka kimuʻa pea ke fakaʻaongaʻi e founga ko ʻeni, fakapapauʻi ʻoku ke ako fekauʻaki mo e ngaahi founga lelei taha ki he faʻahinga tuʻuaki ko ʻeni. Te ke lava ʻo fakaleleiʻi hoʻo ului mo fakatupulaki hoʻo ngaahi ngaue ʻaki hoʻo muimui ki he ngaahi founga lelei taha ko ʻeni.

Ko hono fakaʻaongaʻi ʻo e toe targeting mo e ngaahi foʻi lea ʻoku ʻi ai e mitia fakasosiale ko ha founga lelei ia ke fetuʻutaki ai mo e kau fakatau lolotonga mo e niʻihi ʻe ala hoko. Ko ha founga lelei ʻa e Facebook ke langa ai hoʻo ngaahi meʻa ko ʻeni, Neongo ʻoku laka hake ʻi he peseti ʻe 70 ʻo e kau ʻaʻahi fakamahina ʻoku nau telefoni toʻotoʻo. Ko ia, fakapapauʻi ʻoku tali hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻo e telefoni toʻotoʻo. ʻE tokoni atu ʻa e toe targeting mo e ngaahi foʻi lea ke ke maʻu ʻa e tokanga hoʻo kau fanongo pea fakaului kinautolu ke nau totongi ʻa e kau fakatau.

ʻOku totonu foki ke mahino kiate koe ʻa e faʻahinga kehekehe ʻo e kau ta sipinga ki he ngaahi foʻi lea. ʻOku tokoniʻi koe ʻe he PC ʻa e PC ke ke takiekina hoʻo ului, lolotonga hono muimuiʻi ʻo e ului ʻoku ne tekeʻi ʻa e ngaahi ongo. ʻOku mahuʻinga ke fili ʻa e sipinga totonu ʻo makatuʻunga ʻi hoʻo ngaahi taumuʻa pau. Manatuʻi ʻoku kehekehe pe ʻa e ngaue ʻa e tuʻuaki takitaha. Ko ia, ʻOku totonu ke ke fili ʻa e taha ʻoku ʻuhingamalie ki hoʻo Kpmo e patiseti. Fakapapauʻi ʻoku ke ʻiloʻi ʻa e kau ta sipinga kehekehe koeʻuhi ke ke lava ʻo lahi ange hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai.

ʻOku hanga ʻe ha founga targeting ʻo ʻai ke ke lava ʻo ʻave ha ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻoku ʻikai ʻiloʻi ʻo makatuʻunga ʻi he hisitolia ʻo ʻenau uepisaiti. ʻOku fakaʻata koe ʻe he founga ko ʻeni ke ke fakaʻaliʻali ha ngaahi tuʻuaki ʻoku fekauʻaki mo e koloa kuo mamataʻi ʻe he kau ʻaʻahi ʻi he kuohili. ʻI hono fakaʻaongaʻi ʻo e ʻimeili toe fakamaketi, te ke lava foki ʻo ʻave ha ngaahi tuʻuaki ki he ngaahi saliote kuo liʻaki. Kapau ko ha newbie koe ki he tuʻuaki, Ko e Google Adwords ko ha feituʻu lelei ia ke kamata ai. Toe targeting mo e ngaahi foʻi lea ko ha founga lelei ia ke fakapapauʻi ai ʻoku mamata hoʻo ngaahi tuʻuaki ki he tokolahi taha ʻe lava.

Ngaahi Fakaloloaʻi

ʻI he taimi naʻa ke fokotuʻu ai ha tuʻuaki, ʻOku lahi e ngaahi meʻa ke ke fili mei ai. Te ke lava ʻo fili mei he faʻahinga kehekehe ʻo e monu tuʻuaki, makatuʻunga ʻi hoʻo ngaahi taumuʻá. ʻOku tokolahi ha advertisers ʻoku nau fili ke fakaʻaongaʻi ʻa e popoaki fakaloloaʻi ke fakakau ai ha kau fakatau ʻe ala hoko. ʻOku faingofua ke fokotuʻu mo lele ʻi ha taimi-tepile. ʻOku faitatau ʻa e ngaahi monu ko ʻeni mo e popoaki fakaloloaʻi mo e telefoni fakaloloaʻi. ʻE ʻaʻeva ʻa e Google tutorial ʻi he founga hono fokotuʻu ʻo e app fakaloloaʻi. Kapau ʻoku ʻi ai haʻo ngaahi fehuʻi pe fie ʻilo lahi ange, te ke lava ʻo fetuʻutaki hangatonu ki he Google.

ʻOku taʻetotongi ʻa e Sitelink extension pea ʻai ke lava hoʻo kau mamata ʻo telefoni ki hoʻo pisinisi. Te ke lava foki ʻo fili ʻa e uiuiʻi extension, ʻa ia ʻoku ne fakaʻata ʻa e kau mamata ke nau telefoni ki he tuʻuaki. ʻOku fakaʻata ʻe he faʻahinga tuʻuaki ko ʻeni ha fakamatala lahi ange fekauʻaki mo e koloa mo e ngaue ʻa ha kautaha. Ko hono aofangatuku, ʻOku ne fakaʻata koe ke ke fai ha fakatau lahi ange. Ka, kimuʻa pea ke lava ʻo kamata fakahoko ʻa e ngaahi monu tuʻuaki ko ʻeni, ʻOku fie maʻu ke ke fakapapauʻi pe ʻoku nau totonu ki hoʻo pisinisi.

Neongo ʻe lava ke fakalahi ʻe he monu ʻo e tuʻuaki ʻa e lomiʻi ʻi he fakautuutu, te nau lava foki ʻo fakatupulaki ʻa e lahi mo e ʻiloa hoʻo tuʻuaki. ʻI he tafaʻaki ʻe taha, ʻOku ngalingali ʻe lomiʻi ʻa e tuʻuaki loloa ange pea te ne ʻomi ha ngaahi meʻalele lahi ange. ʻIkai ngata ai, ʻe lava ke tokoni atu hono fakaʻaongaʻi ʻo ha tuʻuaki tuʻuaki ke ke fakafaikehekeheʻi hoʻo pisinisi mei he feʻauʻauhi. Pea, Neongo ʻoku faʻa fakaʻaongaʻi ʻa e monu tuʻuaki, te nau lava ʻo fakaleleiʻi hono fakahoko hoʻo Google ngaahi foʻi lea.

Ko e founga ʻe taha ke fakaʻaongaʻi ai ʻa e fakaloloaʻi ʻo e totongi ki he ngaahi foʻi lea ko e fakakau ai ha fakamatala lahi ange fekauʻaki mo e koloa mo e ngaahi ngaue ʻoku ke fakatau atu. Ko ha fakakaukau lelei ia ke fakafehokotaki ki he ngaahi naunau mo e ngaahi ngaue ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ʻi hoʻo kulupu tuʻuaki, koeʻuhi he ʻoku ne fakatupulaki ho ngaahi faingamalie ke maʻu ha ului ʻi he ngaahi peesi ʻo e lomiʻi ʻi he Post. Neongo ia, Kapau ʻoku ʻikai mahuʻinga hoʻo tuʻuaki, ʻe hoko atu ʻa e kau fakaʻaongaʻi ki ha tuʻuaki ʻe taha ʻoku ʻikai lea ki heʻenau ngaahi fie maʻu.

Ko e fakaloloaʻi ʻo e fetuʻutaki ko ha fakalahi manakoa ia ʻe taha ki he Google ngaahi lea. ʻOku ʻasi ia ʻi he ngaahi fakaʻekeʻeke mo e ngaahi fekumi pea ʻoange ki he niʻihi ʻe ala hoko ko ha kau kasitomaa ha ngaahi founga fetuʻutaki kehe, hangē ko ha tuʻasila ʻīmeili. ʻOku fakataumuʻa ʻa e ngaahi fakaloloaʻi ko ʻeni ke hoko ko ha ngaahi founga faingofua ki hono tataki ʻo e toʻu tangata pea mo fakafehokotaki ʻa e niʻihi ʻe ala hoko ko e kau kasitomaa mo e ngaahi pisinisi. ʻI he taimi ʻoku lomiʻi ai ʻe ha client ha fakalahi ki he fetuʻutakí, ʻe tataki kinautolu ki he uepisaiti hoʻo pisinisi ʻa ia te nau lava ʻo kole ai ha fakamatala lahi ange fekauʻaki mo e koloa pe ngaue.

ʻE lava ke hoko ʻa e Google Adwords ko ha konga ola lelei ʻo hoʻo founga fakamaketi. ʻOku ʻomi ʻe he Google ha ngaahi meʻangaue taʻetotongi ke tokoniʻi koe ke faingofua hoʻo ngaue, kau ai ha fealeaʻaki. ʻOku mahino quantifying hoʻo ngaahi taumuʻa mo e mahino ki he founga hono fakafuofuaʻi ʻo e lavameʻa ko e ki ia ki he lavameʻa. ʻOku fuʻu mahuʻinga ke ʻiloʻi e ʻuhinga ʻoku ke fakaʻaongaʻi ai e AdWords mo e founga ke muimuiʻi lelei ai. Ko ha ngaahi tokoni ʻeni ke kamata ʻaki e ngaahi foʻi lea ko e M. Hokohoko atu hoʻo laukonga ke ako lahi ange fekauʻaki mo e ngaahi meʻangaue tuʻuaki malohi ko ʻeni.

Totongi ki he lomiʻi

ʻOku mahuʻinga hono tauhi ʻo e fakamole ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku maʻulalo ki ha faʻahinga tuʻuaki tuʻuaki. ʻOku ʻiloa ʻa e totongi ʻo e lomiʻi takitaha ʻi hoʻo tuʻuaki ko e totongi ki he lomiʻi (FPC). ʻOku ʻi ai ha ngaahi tokoni te ke lava ʻo muimui ki ai ke holoki ʻa e fakamole ki hoʻo ngaue tuʻuaki. ʻUluaki, fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga loloa mo e leʻo siʻisiʻi ʻo e fekumi, ka ko e taumuʻa ʻo e fekumi ʻoku ʻiloʻí. Ngāue ʻaki ke nounou ange, ngaahi foʻi lea mahuʻinga lahi ange ʻi he taimi ʻe lava ai. ʻE tohoakiʻi ʻe he ngaahi foʻi lea mahuʻinga ko ʻeni ha mavae lahi ange.

Ke fakapapauʻi hoʻo fakamole ki he lomiʻi ʻi he, ʻOku totonu ke ke ʻuluaki ʻiloʻi ho maaka lelei. ʻOku haʻi ʻa e maaka lelei ki he ngaahi foʻi lea mahuʻinga mo e ngaahi tohi tuʻuaki ʻi hoʻo tuʻuaki. ʻOku fakahaaʻi ʻe he tuʻunga lelei maʻolunga ʻa e mahuʻinga pea ko ia ai ʻoku maʻulalo ange ʻa e PC. ʻIkai ngata ai, manatuʻi ko e māʻolunga ange hoʻo FKT, ko e lelei ange. Neongo ia, ʻi he tupulaki ʻa e feʻauhi, ʻe lava ke toe lahi ange ʻa e fakamole ki he lomiʻi, ko ia, sio fakamamaʻu ki he fika ko ʻeni pea feinga ke lahi ange hoʻo tuʻuaki ke ʻasi ai ʻene kaunga.

Fakaʻosí, manatuʻi ʻoku kehekehe pe ʻa e totongi ki he lomiʻi ʻo fakatatau mo e koloa. Ko e maʻolunga ange ʻa e FPC, ko e lahi ange ia hono lomiʻi koe ʻe he kasitomaá. Hangē ko ʻení, ko ha kautaha lao ʻoku fekauʻaki mo e ngaahi fakatuʻutamaki ʻe fakanatula pe ʻene talamahuʻinga maʻolunga ange ʻi ha pisinisi ʻoku ne fakatau atu ha sitokeni Kilisimasi. Neongo ʻe ngali maʻolunga ʻa e totongi ki he lomiʻi ki ha $5 Sitōkeni Kilisimasi, mahalo he ʻikai ʻaonga ki ha loea ke tuʻuaki ha foʻi lea ʻoku kau ai ha fakatuʻutamaki.

ʻOku kehekehe ʻaupito ʻa e totongi ki he lomiʻi ʻi he vahaʻa ʻo e ngaahi ngaueʻanga. Ko ha kautaha fakalao, hangē ko ʻení, ʻe tukuakiʻi $6 ki he lomiʻi ʻi he, neongo ʻe totongi ʻe ha uepisaiti e-Commerce $1. Ko e Geotargeting ko ha founga lelei ia ke fakaʻehiʻehi ai mei he lomi taʻeʻaonga pea fakatupulaki hoʻo FKT. ʻOku ʻaonga ʻaupito ʻa e founga ko ʻeni ki he marketers ʻoku ʻi ai honau ngaahi feituʻu fakatuʻasino ʻi ha feituʻu pau. ʻE tupulaki ʻa e FKT, neongo ʻe lelei ange ʻa e Maaka Lelei. Fakakātoa, ko ha tokateu ʻaonga ia.

Ko e totongi ki he lomiʻi ko ha tefitoʻi metric ia ʻoku fakaʻaongaʻi ʻi he tuʻuaki pea ʻoku fakaʻaongaʻi ia ke fokotuʻu ʻa e totongi lahi taha ki he lomiʻi ʻi he Google AdWords ngaahi tuʻuaki. ʻE lava ke kehekehe ʻa e totongi ki he lomiʻi ʻo makatuʻunga ʻi he foʻi lea mahuʻinga mo e lahi ʻo e patiseti ʻoku fakataumuʻa ki ai ʻa e tuʻuaki. ʻOku mahuʻinga ke ʻiloʻi ʻa e meʻa ʻoku ke maʻu ko e FPC lahi taha, he ʻe maʻolunga ange ia ʻi he totongi totonu ʻo ha lomiʻi. ʻOku ʻi ai foki mo ha faʻahinga ʻe ua ʻo e PC: tohi lēsoní mo e ʻotomētiki p.

Muimuiʻi ʻo e fakaului

ʻOku fifili ha kakai tokolahi pe ʻe anga fefe hano muimuiʻi e lahi ʻo e ngaahi foʻi lea ʻoku hoko hili hono lomiʻi ʻe he kau ʻaʻahi ʻenau ngaahi tuʻuaki. Ko ha founga lelei ʻaupito hono muimuiʻi ʻo e uluí ke muimuiʻi ʻaki e ngaahi ngāue ko ʻení. ʻOku mahuʻinga ke fakahoko ʻa e ngaahi meʻa tatau ki he ngaue kotoa pe ʻoku ke fai koeʻuhi ke ke lava ʻo sio ki he tokolahi ʻo e kakai kuo nau ʻaʻahi ki hoʻo saiti hili hoʻo lomiʻi ʻi hoʻo ngaahi tuʻuaki. Ko ha ngaahi founga ʻeni ke fakahoko ʻaki hono muimuiʻi ʻo e ului ki he ngaahi foʻi lea tuʻuaki:

ʻIloʻi pe ko e fē ʻa e ului ʻoku mahuʻinga tahá. Kapau ʻoku fakamoʻoni ha tokotaha ʻaʻahi ki ha lova ʻofa faka-Kalaisi ʻe ua, ʻe lau ia ko ha ului ʻe ua. Ko e meʻa tatau pe, Kapau ʻe download ʻe ha tokotaha ʻaʻahi ha konga ʻo e kanotohi, ʻe hoko ʻeni ko ha ului pe ʻe taha. ʻAi ke ʻiloʻi pe ko e fe ʻa e ngaahi ului ʻoku mahuʻinga taha pea liliu hoʻo ngaahi fokotuʻutuʻu ki hono muimuiʻi ʻo e ului ke ʻasi ai ʻeni. Ko hoʻo fakapapauʻi pe ʻa e founga ke muimuiʻi ʻaki e ului, te ke lava ʻo sio pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne faʻu ʻa e ngaahi meʻalele lahi taha pea mo e ngaahi meʻa ʻoku ʻaonga taha.

Ke muimuiʻi e ngaahi ului, fili ʻa e “Vakaiʻi ʻi he window ʻo e ului” fili. ʻOku tuʻu ʻa e fili ko ʻeni ʻi he konga ki he settings fakalakalaka ʻo hoʻo ʻakauni. ʻOku ne muimuiʻi e kakai ʻoku nau sio ki hoʻo tuʻuaki ka ʻoku ʻikai ke nau lomiʻi ia. ʻE lava ke foki ʻa e kakai ko ʻeni ki hoʻo uepisaiti ʻi he kahaʻu mo e papi ului, ka ʻoku ʻikai ʻi he taimi pe ko ia. ʻI he taimi ʻoku ke fakakaukauʻi ai ʻa e sipinga ongoongo ko ʻeni, fili ʻa e lahi ʻo e taimi kuo ʻosi talu mei hono mamataʻi fakaʻosi ʻe he tokotaha ʻaʻahi hoʻo tuʻuaki. Kapau ʻoku ʻikai faʻu ʻe hoʻo saiti ha paʻanga hu mai, fakaʻaongaʻi ha fika maʻolunga ange ki he vakai ki he ngaahi ului.

Kapau ʻoku fakatupu ʻe hoʻo ngaahi tuʻuaki ha telefoni, ʻoku mahuʻinga ke muimuiʻi e ngaahi uiuiʻi ko ʻeni. ʻE tokoni hono tanaki atu ʻo e ngaahi kouti ki hono muimuiʻi ʻo e ului ki he peesi ʻuluaki ʻo hoʻo uepisaiti ke mahino kiate koe ʻa e ngaahi tuʻuaki ʻoku ʻaonga taha kiate koe. Ko hoʻo ʻiloʻi pe ko e telefoni ʻe fiha kuo maʻu ʻe ha tuʻuaki pau, te ke lava ʻo lahi ange hoʻo ngaue. ʻOku ʻi ai ha ngaahi tefitoʻi sitepu ke fokotuʻu ai hono muimuiʻi ʻo e ului ki he ngaahi foʻi lea. ʻOku kau heni ʻa hono faʻu ʻo ha fakaʻilonga ʻo ha saiti fakamamani lahi pea configuring ia ki hoʻo fakahoko lolotonga.

Hokó, fakapapauʻi pe ko e ha e faʻahinga ʻoku lomiʻi ʻe he tokotaha ngaue ʻi he. ʻOku faʻahinga kehekehe pē ʻa e uluí. Te ke lava ʻo fili ke fakafuofuaʻi ʻa e faʻahinga fakaului kotoa pe, mei he taki ʻo e toʻu tangata ki he peesi ke hu ki he polokalama. Te ke lava foki ʻo fakakau “meʻa kehe” ke fakafehoanaki e faʻahinga kehekehe ʻo e fakauluí. Hangē ko ʻení, te ke lava ʻo fakafehoanaki ʻa e ngaahi ului mei he kakai naʻa nau ʻaʻahi ki hoʻo uepisaiti ka naʻe ʻikai ke nau fakatau ha meʻa. ʻE tokoni hono tanaki atu ʻo e faʻahinga ului ko ʻeni ki ha kulupu ke ke fakafehoanaki ʻa e faʻahinga kehekehe ʻo e ului ki he kakai tatau.

Fekumi ki he foʻi lea mahuʻinga

Koeʻuhi ke lava ʻo maʻu ʻa e lahi taha mei hoʻo fekumi ki he foʻi lea mahuʻinga, kuo pau ke ʻuluaki mahino kiate koe hoʻo ngaue, taumuʻa ʻo e haʻofanga, mo e koloa. Pea, kuo pau ke ke faʻu ha tatau ʻo e tokotaha fakatau ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga mo e ngaahi foʻi lea ʻoku fekauʻaki mo e fekumi. ʻI hono fakaʻaongaʻi ʻo e fakamatala ko ʻení, te ke lava ʻo faʻu ha ngaahi meʻa mahuʻinga ʻoku fakafeʻunga ki hoʻo kau fanongo. Te ke lava ʻo fakaʻaongaʻi ʻa e foʻi lea mahuʻinga ko e fekumi ki he ngaahi meʻa ʻoku ne fakamatalaʻi ʻa e ngaahi fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai. ʻI he muimui ki he ngaahi sitepu ko ʻení, te ke ʻi ho hala ke aʻusia ha muimuitaha fakahokohoko maʻolunga ange mo ha ngaahi meʻalele lahi ange.

Te ke lava ʻo maʻu ha fakamatala mahuʻinga ʻaki haʻo tānaki ha lisi ʻo e ngaahi maʻuʻanga tokoní. Ko ha feituʻu lelei ke kamata ai ko e EBSCOhost database, ʻa ia ʻoku laka hake he ngaahi fakamatala ʻe 4 million. Te ke lava ʻo fekumi ki ha ngaahi founga kehekehe ʻo e foʻi lea tatau, hangē ko e “tuʻasilá”, “mahuʻinga,” pe “maluʻi ʻo e kaa.” ʻIkai ngata ai, ʻi he taimi ʻoku ke taipeʻi ai ha foʻi lea mahuʻinga, fakaʻaongaʻi e ngaahi fakaʻilonga lea ke fakapapauʻi ʻoku ke fakaʻaongaʻi e ngaahi foʻi lea totonu taha. Ko hoʻo maʻu pe ha lisi ʻo e ngaahi foʻi lea mahuʻinga, te ke lava leva ʻo kamata hiki hoʻo meʻa ʻi loto mo kinautolu.

ʻOku mahuʻinga hono fakaʻaongaʻi ʻo e foʻi lea mahuʻinga ki he SEO. ʻI hono ʻiloʻi e ngaahi tefito mo e ngaahi foʻi lea manakoa, te ke lava ʻo lahi ange hoʻo uepisaiti pea fakataumuʻa ki ha kau fakatau tokolahi ange. Makehe mei hono fakapapauʻi ʻoku lelei ange ʻa e misini fekumi muimuitaha fakahokohoko, ʻOku fakaʻata koe ʻe he fakatotolo ki he foʻi lea mahuʻinga ke ke fili ha founga lahi ange ki hoʻo ngaue tuʻuaki. ʻI he mahino ʻa e ngaahi meʻa ʻoku ke manako ai mo e ngaahi ʻulungaanga ʻo e kakai ʻoku fakataumuʻa ki ai, te ke lava foki ʻo fakapapauʻi pe ʻoku feʻauʻauhi ʻa e tefito. ʻE tokoni hono fakaʻaongaʻi ʻo e ngaahi foʻi lea totonu ke ke aʻu ai ki ha kakai tokolahi ange mo fakaului ʻa e kau ʻaʻahi ki he kau fakatau.

Ko e founga lelei taha ke kamata ʻaki hoʻo ngaue ki he ngaahi lea ko e fekumi ki he ngaahi lea manakoa ki hoʻo pisinisi. ʻOku tupu ʻeni he ʻoku maʻu ʻe he ngaahi foʻi lea ko ʻeni ʻa e tohi fekumi maʻolunga taha. ʻOku mahuʻinga ke fakapapauʻi ʻa hono fakatahaʻi totonu ʻo e ngaahi foʻi lea mahuʻinga maʻolunga mo maʻulalo ʻa ia te ne ʻomi ha ngaahi ola lelei. ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki hoʻo fekumi ki he foʻi lea mahuʻinga, ka ko e tokotaha lelei taha ke tokanga taha ki hoʻo kau fanongo pau. Ko e lahi ange hoʻo tokanga ki hoʻo kau fanongo ko, ʻa e siʻisiʻi ange PPC ʻoku fie maʻu ke ke fakamoleki ʻi hoʻo ngaue.

ʻOku ʻomi ʻe ha meʻangaue ki he fekumi ki he foʻi lea lelei ha ngaahi ʻahiʻahi taʻetotongi mo totongi ki he ngaahi foʻi lea manakoa taha. Te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi ʻahiʻahi taʻetotongi ko ʻeni ke ke ongoʻi ai ʻa e meʻangaue kimuʻa pea ke toki fakamoleki ha paʻanga. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi meʻangaue ki he fekumi ki he foʻi lea mahuʻinga ʻoku ʻomi ʻe he Google ke sio pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne fakatupu ʻa e feʻaluʻaki lahi taha ki hoʻo saiti. Ko ha konga mahuʻinga ʻeni ʻo ha founga SEO lelei, pea ʻe tokoni hono fakaʻaongaʻi ʻo e ngaahi meʻangaue ko ʻeni ke ke faʻu ʻa e founga totonu ʻo e foʻi lea mahuʻinga. ʻI he taimi ʻoku ke maʻu ai hoʻo founga ngaue ki he foʻi lea mahuʻinga, te ke lava ʻo kamata fakahoko hoʻo ngaahi founga ke fakapapauʻi ʻoku lelei hoʻo uepisaiti ʻi he ngaahi misini kumi.

Toe fakaʻaongaʻi ʻo e maketi

ʻOku fakaʻata koe ʻe he Remarketing mo e ngaahi foʻi lea ke ke fakataumuʻa ki he kau ʻaʻahi he kuohili ʻi hoʻo uepisaiti mo customised ngaahi tuʻuaki. Ko e Remarketing ko ha founga lelei ia ke fakafoki ai ʻa e kau fakaʻaongaʻi ki he foneli fakatau, ʻa ia ʻoku ne ʻoatu ha ngaahi faingamalie taʻefaʻalaua ke fakaului kinautolu. ʻOku fakaʻata koe ʻe he ngaahi foʻi lea remarketing ke ke vahevahe hoʻo kau fanongo ʻi he lea fakafonua, paʻanga hū maí, mo e ako fakaʻatamaí. ʻOku ngaue ʻa Remarketing ʻi he founga tatau. ʻOku ne faʻu ha lisi ʻo e kau fakaʻaongaʻi kuo nau ʻosi ʻaʻahi ki hoʻo saiti, pea kuo nau fakahaaʻi ha tokanga ki hoʻo koloa pe ngaue.

Kuo hoko ʻa e Remarketing mo e ngaahi foʻi lea ko ha tefito vela ʻi he taʻu ʻe nima kuo hili. Ko e Retargeting ko ha buzzword, pea ʻoku meimei vaeua ia ʻo hange ko e manakoa ʻi Falanise, Lūsia, mo Siaina ʻo hange ko ia ʻoku ʻi he US. Ka ʻoku anga fefe ʻene ngaue? ʻOku faingofua ke fetoʻoaki mo e acronyms kotoa. Ko ha kamataʻanga vave ʻeni. Pea manatuʻi, ʻOku ʻikai ngaue ʻa e remarketing koeʻuhi pe he ʻoku lahi ange ʻene fakamole.

Kimuʻa pea ke fakaʻaongaʻi ʻa e Google ngaahi lea ki hono tuʻuaki hoʻo pisinisi, kuo pau ke mahino kiate koe ʻa e founga ʻoku ngaue ai. ʻOku fokotuʻu ʻe he Google ha ngaahi kulupu tuʻuaki ke faingofua ange hono tokangaʻi hoʻo ngaahi tuʻuaki. ʻOku ʻi he ngaue takitaha ha tuʻuaki ʻe taha mo ha ngaahi foʻi lea kehekehe, kau ai ʻa e kupuʻi lea ʻoku hoa mo e tatau. ʻI he taimi ʻoku ke fokotuʻu ai hoʻo foʻi lea mahuʻinga ke lahi, ʻOku fokotuʻu ʻe he Google hoʻo tatau tuʻuaki ke mahuʻinga ʻi ha feituʻu pe ʻoku ʻi ai ha faʻahinga tokotaha ngaue. Te ke lava leva ʻo liliu hoʻo tatau tuʻuaki ke aʻu ki he kakai ʻoku fakataumuʻa ki ai.

Ako fekauʻaki mo e Google ngaahi foʻi lea

Kapau ʻoku ke fie ako lahi ange fekauʻaki mo e Google ngaahi foʻi lea, pea kuó ke haʻu ki he feituʻu totonú. Ko e ngaahi foʻi lea ko ha polokalama tuʻuaki ʻoku ne ʻai ke ke faʻu ha ngaahi tuʻuaki ki ha ngaahi foʻi lea pau ʻi he Google. Ko e Portal ki he ʻInitaneti, Ko e fakavaʻe ʻo e tokotaha ngaue ʻi he Google ko ha fuʻu, pea ʻoku totonu ke ʻaonga mo fakataumuʻa hoʻo tuʻuaki ki he kau fakaʻaongaʻi ko ia. Makehe mei ai, ʻE fakakaukauʻi ʻe he ngaahi lea ʻa e Google ha ngaahi moʻoniʻi meʻa kehekehe, kau ai e tuʻunga lelei, totongi mo e feʻauʻauhi.

ʻE akoʻi koe ʻe he kalasi ko ʻeni ki he founga hono fokotuʻu hoʻo ʻakauni ʻo e ngaahi lea mei ha ngaahi fakamatala kehe pea mo e meʻa ʻoku ne ʻai ke ola lelei e tuʻuaki ʻi he ʻInitaneti. ʻE akoʻi foki koe ʻe he kalasi ki he founga hono faʻu ʻo e fakaului, muimuiʻi e telefoni, mo e tuʻuaki, mo fakafuofuaʻi e paʻanga hū maí mo e foomu ʻoku fakahū maí. ʻE tokoni ʻa e kalasi ke mahino kiate koe ʻa e founga hono fakaʻaongaʻi kotoa ʻo e ngaahi meʻangaue ʻoku maʻu ʻi he Google pea fakahoko ʻa e ngaahi founga fakamaketi lelei taha. ʻOku toe fakamatalaʻi foki ʻe he kalasi ʻa e founga hono fakaʻaongaʻi lelei ʻo e mitia fakasosiale mo e ngaahi tuʻuaki ʻo e Facebook.

Ko e kalasi ko ʻeni ko e founga lelei taha ia ke ako ai fekauʻaki mo e Google ngaahi foʻi lea. ʻOku faingofua ke ako fekauʻaki mo e fekumi ʻi he tuʻuaki, founga ke vakaiʻi ʻaki hoʻo ngaahi tuʻuaki, mo fakaleleiʻi ngaahi palopalema. ʻOku toe tokoni foki ʻa e kalasi ke mahino kiate koe hoʻo kau fakatau mei ha fakakaukau fakaʻatamai. Kapau ʻoku ke feinga ke hoko ko ha mataotao fakamaketi fakaʻilekitulonika, ʻoku mahuʻinga ʻa e ako fekauʻaki mo e fekumi ʻi he tuʻuaki. Te ke lava ʻo ako fekauʻaki mo e ngaahi lea mo e fekumi ʻi he tuʻuaki ʻi he 60 miniti ʻe Udemy.

Ko hoʻo ako pe ʻa e ngaahi tefitoʻi meʻa mahuʻinga ʻo e Google ngaahi foʻi lea, te ke lava ʻo hoko atu ki he ngaahi founga fakalakalaka. Te ke ako ki he founga hono fakaʻaongaʻi ʻo e ngaahi lipooti specialised tuʻuaki, ngaahi founga remarketing, polokalama ako ʻo e misini, mo e fekumi ki he tama feʻauhi. ʻOku ʻikai ha founga lelei ange ke fakaleleiʻi ʻaki hoʻo ngaahi ola ka ko ha kalasi ʻoku ne akoʻi koe ki he founga ke maʻu ai ha paʻanga ʻi he ʻInitaneti. Te ke maʻu foki ʻa e loto falala ke ʻahiʻahiʻi mo ako fekauʻaki mo hoʻo ngaahi feʻauʻauhi’ ngaahi founga, lolotonga hono utu ʻo e ngaahi lelei.

Neongo ko ha founga lelei ʻeni ke ako ai fekauʻaki mo e Google ngaahi foʻi lea, te ke lava foki ʻo maʻu ha ngaahi fakahinohino fakavitio ʻoku ne ʻufiʻufi ʻa e ngaahi tefitoʻi meʻa mahuʻinga ʻo e polokalama fakamaketi ko ʻeni. Ko e lahi ʻo e ngaahi vitio ʻi he senolo ko ʻeni ʻoku ʻoatu ia ʻe he Google hoa. Ko hono moʻoni, Naʻe fakahu ʻa e taha fakamuimui taha ʻi Fepueli 16, 2016, pea ʻoku kei ʻaonga pe ʻa e fakamatala. ʻOku fokotuʻutuʻu ʻa e ngaahi fakahinohino ko ʻeni maʻanautolu ʻoku nau fekumi ki he tohi fakamoʻoni, pea ʻoku nau faʻa ʻaonga kiate kinautolu ʻoku toki kamata.

Fokotuʻu ha tuʻuaki

Ke kamata tuʻuaki ʻi he ngaahi foʻi lea, ʻOku fie maʻu ke ke fokotuʻu ha tuʻuaki. ʻOku ʻi ai ha tefitoʻi sitepu ʻe tolu ke fakahoko ai ʻeni. ʻUluaki, fili ʻa e kulupu ʻo hoʻo ngaue. Pea, fili e taumuʻa ʻokú ke fie aʻusiá. Te ke lava ʻo fili ʻi he tuʻuaki, taki, uepisaiti ʻoku feʻaluʻaki, koloa mo e fakakaukauʻi ʻo e kautaha, mo e ʻilo moʻoni. Te ke lava foki ʻo fokotuʻu ha tuʻuaki taʻe ʻi ai ha taumuʻa. Te ke lava ʻo liliu ʻa e taumuʻa ʻamui ange.

Fakatatau mo hoʻo faʻahinga pisinisi, mahalo te ke fie maʻu ke fakataumuʻa ki ha feituʻu fakasiokalafi foki. Kapau ko ha pisinisi fakalotofonua koe, Mahalo te ke fie maʻu ke fakataumuʻa hoʻo ngaahi tuʻuaki ki he kakai pe ʻi homou feituʻu. Ki ha pisinisi fakavahaʻapuleʻanga, Mahalo te ke fie maʻu ke fakataumuʻa ki he ngaahi fonua ʻoku ke maʻu ai ʻa e fakatau lahi taha mo e consumers lahi taha. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe feituʻu ke tukutaha ai hoʻo tokanga, vakaiʻi ha ngaahi fili kehe. Te ke lava foki ʻo fili ke fakataumuʻa ki he kakai ʻoku nofo ʻi ha fonua pau.

Ko hoʻo fili pe hoʻo ngaahi foʻi lea mahuʻinga, ʻoku fie maʻu ke ke faʻu ha peesi ʻoku ola lelei. Ko e tefitoʻi taumuʻa ʻo e peesi ko ʻeni ke fakaului ʻa e ngaahi meʻalele ki he kau fakatau. Ke hoko ha ului, Kuo pau ke fekauʻaki ʻa e pesi mo e foʻi lea mahuʻinga naʻe fekumi ki ai. ʻOku totonu ke kau ai ha USP (tuʻunga fakatau makehe), ngaahi lelei ʻo e koloa, fakamoʻoni fakasosiale, mo ha ui mahino ki he ngaue. Ko e taumuʻá ke fakatupulaki e vave hoʻo uluí.

Ko hoʻo fili pe ha maketi ʻoku fakataumuʻa ki ai, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Fakaʻosí, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. ʻI he taimi ʻoku ke fakakaukauʻi ai ha foʻi lea mahuʻinga, fakapapauʻi ʻoku ke fakakaukau ki hono mahuʻinga ki hoʻo pisinisi.

Faʻu ha tatau tuʻuaki

Ko e ʻuluaki sitepu ki hono faʻu ʻo ha tatau tuʻuaki lelei ko hono fakaʻuhingaʻi hoʻo taumuʻa. Tatau ai pe pe ʻoku ke fie tohoakiʻi e tokanga ki hoʻo uepisaiti pe fakatau atu ha koloa, fakamahinoʻi hoʻo taumuʻa ki hono hiki ʻo e tuʻuaki ʻe tokoni atu ke ke fili pe ko e fe ʻa e faʻahinga tatau ke fakaʻaongaʻi. Ko e faʻahinga tatau angamaheni ʻe tolu ʻo e tuʻuaki ʻoku fakatupu fakakaukau, ako, mo e tokanga ʻa e tangata. Ko ha sitepu mahuʻinga hono siviʻi ʻo e tatau tuʻuaki, ʻo hange ko ia te ne tokoniʻi koe ke fakaleleiʻi hono fakahoko hoʻo ngaahi tuʻuaki mo fakapapauʻi ʻoku lelei e feʻaluʻaki.

Te ke lava ʻo kamata ʻaki haʻo hiki e ngaahi fehuʻi ʻoku fakataumuʻa ki ai hoʻo kau fanongo. ʻOku takitaha maʻu ʻe he ngaahi meʻa ni ha tuʻunga specificity, ʻOku takitaha maʻu ʻe he ngaahi meʻa ni ha tuʻunga specificity. Whether you are trying to target a specific geographical area, product, or service, ʻOku mahuʻinga ke lea ki he mamahi ʻo e tatau. Hangē ko ʻení, Kapau ʻoku ke fakatau tikite ki ha koniseti, fakapapauʻi ʻoku fakamatalaʻi ʻe hoʻo ʻuluʻi fakamatala ʻenau fie maʻu.

ʻI he taimi ʻoku hiki ai ha tatau ki hoʻo tuʻuaki, feinga ke kole ki he ngaahi ongo ʻa hoʻo kau fanongo. ʻI he founga ni, ʻe ngalingali te ke tohoakiʻi mai ha kau ʻaʻahi tokolahi ange. ʻAki hono fakatupu ha ngaahi ongo fakaeloto, ʻe lava ʻe he marketers lahi ʻo tala ʻa e ngaahi toʻonga ʻa e kakai mo tali e ngaahi fehuʻi kimuʻa pea nau toki haʻu. ʻI he founga ni, te nau lava ʻo ʻai ʻenau ngaahi tuʻuaki ke mahuʻinga ange ki he ngaahi fie maʻu ʻa e haʻofanga. ʻOku ʻi ai 3 ngaahi founga copywriting mahuʻinga te ke lava ʻo fakaʻaongaʻi ke faʻu ʻaki ha tatau tuʻuaki lelei.

Ke siviʻi hoʻo tatau tuʻuaki, fakaʻaongaʻi ʻa e sivi ʻi he Google tuʻuaki. ʻAi ha ngaahi tatau kehekehe pea load kinautolu ki he Google ngaahi foʻi lea. Siviʻi kinautolu ke fakapapauʻi pe ko e fe ʻa e ngaahi meʻa ʻoku fakahoko lelei taha. Manatuʻi ʻe tokoni atu ʻa e sivi ke ke fakapapauʻi pe ko e fe ʻa e faʻahinga lea fakafonua ʻoku tali lelei taha ʻe hoʻo kau fakatau. ʻOku lahi ha ngaahi lelei ke ʻahiʻahiʻi ʻaki hoʻo tatau tuʻuaki. Te ke lava ʻo sio pe ʻoku ngaue lelei ange ia ki hoʻo kuo fakamaʻalaʻala ʻi hoʻo ngaahi feʻauʻauhi ʻ.

Muimuiʻi e ngaahi ola

ʻI he tokoni ʻa e Google Adwords, te ke lava ʻo muimuiʻi ʻa e ngaahi ola ʻo hoʻo feinga kumi totongi. ʻI he founga ni, te ke lava ʻo vakaiʻi hoʻo lavameʻa mo fakahu ha paʻanga. Ko e ngaahi foʻi lea ko ha founga lelei ia ke tuʻuaki ʻaki hoʻo pisinisi ʻi he ʻInitaneti. Ko ha ngaahi tokoni ʻeni ke ke muimui ki ai:

Muimuiʻi e ngaahi ola ʻo e ngaahi tuʻuaki ʻo e ngaahi foʻi lea ʻi he Google Analytics. ʻOku kau ʻi he ngaahi lipooti ʻo e ngaahi foʻi lea ha kolomu ʻoku ui ko e “Ngaahi Fakauluí,” ʻa ia te ne talaatu ʻa e lahi ʻo e ngaahi ului kuo maʻu ʻe hoʻo ngaue tuʻuaki. Makehe mei he ngaahi fakakaukau tuʻuaki, te ke lava foki ʻo sio ki hoʻo PC, ʻa ia ʻoku ne fakahaaʻi atu ʻa e lahi hoʻo fakaʻaongaʻi ki he lomiʻi takitaha. Te ke lava ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke fakapapauʻi pe ʻoku ke fuʻu totongi hoʻo ngaahi tuʻuaki tuʻuaki pe ʻikai.

Ko e founga ʻe taha ke muimuiʻi ʻaki e ngaahi foʻi lea ko e ului ko hono fokotuʻu ha pixel. ʻE lava ke fokotuʻu ʻa e pixel ko ʻeni ʻi he ngaahi peesi kotoa ʻo hoʻo uepisaiti pea fakaʻaongaʻi ke fakataumuʻa remarketing ngaahi tuʻuaki. Ke muimuiʻi e ngaahi foʻi lea ko e fakaului, ʻOku fie maʻu ke ke muimuiʻi ha meʻa lahi ange ʻi he lomi pe. ʻOku talaatu ʻe ha lomiʻi ʻa e tokolahi ʻo e kakai naʻe lomiʻi ʻi hoʻo tuʻuaki, ka ʻoku ʻikai ke ne talaatu pe naʻa nau ngaue ki ai ʻi heʻenau aʻu ki hoʻo uepisaiti. Neongo ʻe lava ʻe he lomi ʻo talaatu ha meʻa lahi fekauʻaki mo e ola lelei hoʻo ngaue, ʻoku fie maʻu ke ke ʻiloʻi pe ko e kakai ʻe toko fiha naʻe ului moʻoní.

Kimuʻa pea ke lava ʻo kamata ʻaki e ngaahi foʻi lea ko e M, kuo pau ke mahino kiate koe CPA, ʻa e talamahuʻinga totonu ʻo e ngaahi foʻi lea, mo e mahuʻinga ʻo hono muimuiʻi e fakauluí. Ko e fakaului ko e ola ia ʻo e fononga mei he foʻi lea mahuʻinga ki he to ʻa e peesi ke fakatau atu. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Once you understand these concepts, you can start using AdWords to promote your business.

Fakamole

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. ʻI hono fakalea ʻe niʻihi, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Ka neongo ia, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Neongo ia, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. But remember, the price per click is still much lower than the total cost of AdWords.

Targeting

With the rise of Content Network, you can now focus your ads on specific customer segments. Ki Muʻa, you had to add audience lists or remarketing lists to create a specific campaign for each. Now, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. Hangē ko ʻení, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. Pea, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. Ko ia, how do you narrow down your audience?

Sipinga ʻo e fekau

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Makehe mei ai, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. While your bid represents the amount you’re willing to spend on a specific keyword, it doesn’t determine the rankings for that keyword. This is because Google doesn’t want to give the top result to the one who spends the most money.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Hange ko ʻeni, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Pe, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Makehe mei ai, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Hangē ko ʻení, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Pe, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. Ka, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, mo e 0.77% for display networks. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% ʻi he kotoa ʻo e ngaahi talamuʻaki fakaului mo e taukapo mo e ngaahi koloa ʻi ʻapi racking ʻa e maʻulalo taha. ʻIkai ngata ai, lahi ʻo e fakaului ki he Google display Network ʻoku maʻulalo ange ia ʻi ha toe faʻahinga ngaue pe. ʻOku ʻikai ʻuhinga ʻeni ia ʻoku ʻikai ha feituʻu ia ke fakalakalaka ai.

Ko e tuʻunga ʻo e ului maʻolunga ko ha meʻa ia ʻoku holi ki ai e ngaahi kulupu lahi. Neongo ʻoku ʻikai taʻemalava ke aʻusia ha 10 Peseti ʻe 100 ʻo e fakauluí, ʻoku fie maʻu ke ke fakapapauʻi ʻoku maʻolunga feʻunga hoʻo fakaului ke tekeʻi ʻa e ngaahi ola ʻoku ʻaonga. ʻOku kehekehe pē ʻa e lahi ʻo e fakaului ʻi he ngaahi talamuʻakí pea ʻoku mahuʻinga ke fili ʻa e founga totonu ki he ngaahi fie maʻu hoʻo kulupú. ʻOku totonu ke ke taumuʻa ʻaki hano fakaului ʻo 10% pe lahi ange, ʻa ia ʻoku pehē ko ha ola lelei.

Neongo ʻoku mahuʻinga ʻa e ngaahi founga optimization lelei ʻi he saiti ki hono fakaleleiʻi hoʻo pPC ʻo e ului, there are also campaign-side elements that should be optimized for high-quality clicks. ʻUluaki, make sure you choose a compelling ad and landing page. Pea, identify your best audiences and platforms. Uá, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% mo e 0.89%. And finally, make sure that your ads are in sync with your website and are relevant to the content on your site.

Setting up a campaign

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, taki, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Neongo ia, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. ʻI he muimui ki he ngaahi sitepu ko ʻení, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (FPC), Bidding strategy, Lomiʻi ʻi he vave, mo e ngaahi foʻi lea kovi. ʻI he fakamatala ko ʻení, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Totongi ki he lomiʻi

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, fakamatala tuʻuaki, landing page, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (FPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. ʻIkai ngata ai, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Neongo ia, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. The best approach to use for your campaign is to find one that is suitable for your target audience and budget.

Aim to increase conversion rates by increasing the bid for ads that are likely to generate more conversions. Using this strategy can improve your campaign’s ROI. A higher bid will result in more clicks, but it will cost you more money if it fails to drive a conversion. Ko ia, when choosing a bidding strategy for your Adwords campaign, keep in mind that this strategy is not for every advertiser.

This bidding strategy is ideal for users with specific goals. If you’re trying to increase your click through rate or impression rate, viewable CPM is a great way to achieve your goal. The more conversions you get for a specific cost, the more money you will make. This bidding strategy will also help you improve your brand recognition and increase brand awareness. Ko ia, use this strategy to maximize your profits. Neongo ia, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Lomiʻi ʻi he vave

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% for search and 0.5-1% for display networks. Click-through rates are helpful when redesigning campaigns, as they indicate the interest of potential customers. Click-through rates can also be measured by how many content downloads a user receives. Make it easy for customers to download your content, as this will increase customer satisfaction, and ultimately, their likelihood of purchasing your products.

To understand how to increase your CTR, look at the data from various types of AdWords accounts. Hangē ko ʻení, B2B accounts typically have higher CTRs than B2C accounts. These accounts are more likely to produce qualified leads and sell high-value items. Those accounts with low CTRs can be analyzed using a sample of their own accounts, which means the results can’t necessarily be representative of a wider range of accounts.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. Neongo he ʻikai fakalotoa ʻa e ngaahi tuʻuaki ʻo e text mo e ʻata ʻo hange ko ia ʻoku fakaʻaongaʻi ki hono tataki ʻo e toʻu tangata, ʻe lava ʻe he ngaahi tuʻuaki informational ʻo ueʻi ʻa e fieʻilo mo fakalotoʻi ʻa e kau mamata ke nau lomiʻi kinautolu. ʻOku mahuʻinga ke ʻiloʻi ko e foʻi lea mahuʻinga takitaha, tuʻuaki, pea ko e lisi ʻoku ʻi ai hono FKT.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

There are a number of reasons to use negative keywords in Adwords. ʻE tokoni hono fakaʻaongaʻi kinautolu ke ke fakataumuʻa ki ha haʻofanga kakai ʻoku mahuʻinga ange pea fakasiʻisiʻi ʻa e taʻeʻaonga ʻo e lomi. ʻIkai ngata ai, ʻe tokoniʻi koe ʻe he ngaahi meʻangāue ko ʻení ke ke fakaʻehiʻehi ai mei haʻo fakaʻehiʻehi mei haʻo fakafepakiʻi koe pe ko haʻ. Ko ia, ʻe anga fēfē haʻo fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻoku? Te ke lava ʻo lau ke ʻiloʻi e ʻuhinga ʻoku fuʻu mahuʻinga ai e ngaahi foʻi lea ʻoku ʻikai ke leleí. Ko ha niʻihi pe ʻeni ʻo kinautolu:

ʻOku ʻuhinga ʻa e ngaahi tefitoʻi foʻi lea mahuʻinga ʻoku ʻikai leleí ki he foʻi lea mahuʻinga pe mahuʻinga taha ʻo e kupuʻi lea tefitó. Hangē ko ʻení, kapau ko ha plumber koe, ʻoku ke fie tuʻuaki kiate kinautolu ʻoku fekumi ki hoʻo ngaahi ngaue, not to those looking for a job. Ko ia, your core negative keyword is “plumber” mo e “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. ʻI hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai lelei, you’ll be able to improve your ad campaigns. Hangē ko ʻení, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, neongo ia, negative keywords may not be as relevant.

While negative broad match doesn’t apply to phrase match, it will prevent ads from appearing when a query has all negative words and phrases. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Ad campaigns can fail to convert because they aren’t targeting the right keywords. To prevent this, it’s important to test every element of your ad. Keyword research is another crucial component, so that your paid ads are relevant. If you fail to do so, you’ll be wasting money.

You can increase your click-through rate by making your ad as persuasive as possible. Try suggesting a special offer. Make sure to focus on your unique selling proposition and provide tangible benefits for your users. By making it easier to take action, people will be more likely to click through your ad. It will also help to write compelling ad copy. ʻI he muimui ki he ngaahi sitepu ko ʻení, you’ll be well on your way to creating ads with a click-through rate of at least 8%.

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. ʻI he fakamatala ko ʻení, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Totongi ki he lomiʻi

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 mo e $4. But when you’re looking to spend money on advertising, you must consider ROI as well. ʻIkai ngata ai, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. ʻOku pehē pē mo e, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Ko ia, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Hangē ko ʻení, in the Real Estate industry, the industry average for CPC (Click Through Rate) is 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Sipinga ʻo e fekau

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? ʻUluaki, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (totongi-ki he-lomiʻi) fekau. Or, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. ʻIkai ngata ai, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Neongo ia, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Totongi-ki he-lomiʻi (FPC) and cost-per-mille (FPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Neongo ia, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). ʻI hono fakalea ʻe niʻihi, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Ko ia, ko e ha ʻoku ke tatali ki ai? Get started today and maximize your conversions with Adwords!

Toe fakataueleʻi

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. With Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, pea pehe foki. Ko hono moʻoni, statistics show that 6 out of 10 ʻe toe foki mai ʻa e kau liʻaki saliote ke fakakakato ʻenau ngaahi fakatau ʻi loto 24 houa ʻe.

Retargeting ngaue lelei taha ʻi he taimi ʻoku ke fakataumuʻa ai ki he kakai totonu. Hangē ko ʻení, kapau ʻoku fakataumuʻa hoʻo ngaue remarketing ki he kakai kuo nau ʻosi fakatau ha meʻa mei hoʻo uepisaiti, ʻoku totonu ke ke fili ha ʻimisi ʻoku ʻasi mo ongoʻi ʻoku tatau mo e saiti. Ko e Consumers ko ia kuo nau ʻaʻahi ki ha peesi teuteu mali ʻoku ngalingali te nau fakatau ʻa e kofu ʻiate kinautolu kuo nau toki browsed pe ʻi he saiti. ʻE lava ke tokoni ʻeni ke ke ʻai hoʻo ngaahi tuʻuaki ke fekauʻaki mo e koloa ʻoku ke fakatau atu.

Ko e founga lelei ʻe taha ke fakaʻaongaʻi ai ʻa e retargeting ʻi he mitia fakasosiale ko hono fakaʻaongaʻi ʻo e Facebook. ʻOku ʻikai ngata pe ʻi he hoko ʻeni ko ha founga lelei ke fakatupu ai ha taki, ko ha founga lelei foki ia ke langa ai ha Twitter hili. ʻOku lahi hake ʻa e Twitter ʻi he 75% niʻihi ʻoku nau fakaʻaongaʻi, ko ia fakapapauʻi ʻoku anga fakakaumeʻa hoʻo ngaahi tuʻuaki. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Hangē ko ʻení, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Fekumi ki he foʻi lea mahuʻinga

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Pea, create content around those popular searches. ʻI he founga ni, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, ngaahi ivi tākiekiná, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Pea, you’ll know which ones have the highest likelihood of ranking.

As mentioned above, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

Kapau ko ha tokotaha pisinisi koe, Mahalo kuo ke fakaʻaongaʻi ʻa e ngaahi talamuʻaki ʻa e Google ke tuʻuaki ʻaki hoʻo pisinisi. ʻOku lahi ha ngaahi founga ke fokotuʻutuʻu ai hoʻo ʻakauni ke fakapapauʻi ʻoku ke maʻu ʻa e haEulu lahi taha ki hoʻo buck. ʻI he fakamatala ko ʻení, te tau ʻufiʻufi ʻa e ngaahi tefitoʻi meʻa mahuʻinga ʻo e kole trademarked, targeting hoʻo kau fanongo ʻo fakaʻaongaʻi ʻa e kupuʻi lea ʻoku tatau, mo muimuiʻi e fakauluí. ʻOku fakataumuʻa ʻa e fakamatala ko ʻeni ke ne ʻoatu kiate koe ʻa e ʻilo ʻoku fie maʻu ke toe lahi ange ai e ola lelei hoʻo ngaahi ngaue tuʻuaki ʻi he tauʻanga lelue ʻa e Google.

Tuʻuaki ʻi he ngaahi talamuʻaki ʻa e Google

ʻOku lahi ha ngaahi ʻuhinga ʻoku mahuʻinga ai ke tuʻuaki atu ʻa e ngaahi talamuʻaki ʻa e Google. ʻUluaki, ʻe toki fakafatongiaʻaki pe koe ʻi he taimi ʻe lomiʻi ai ʻe ha taha hoʻo tuʻuaki. Uá, this advertising method allows you to track the results of your ad campaigns. That way, you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.

AdWords works with the Google Display Network, which leverages Google’s network of third-party websites. Your ad can appear in the top of your webpage, in the sidebar, before YouTube videos, or anywhere else. The platform also has capabilities to place ads on mobile apps and Gmail. You’ll have to register your trademarks before you can start advertising through Google. This means you’ll pay less per click and get better ad placements.

Advertising on Google’s Adwords platform is relatively easy to use. There are many ways to maximize your budget, including increasing your spending when results are visible. To maximize your success, consider hiring a Google Certified consultant or agency to help you. There’s no reason why you shouldn’t try it out, as it’s a cost-effective way to deliver highly targeted ads. Pea manatuʻi, if you’re getting results, you can increase your budget in the future.

Advertising on Google’s Adwords platform is an extremely powerful way to reach potential customers across the globe. Its system is essentially an auction, and you bid on specific keywords and phrases. Once you have chosen your keywords and have a quality score, your ad will be displayed in front of the search results. And the best part is, it doesn’t cost much, and you can start a campaign as soon as today!

Bid on trademarked keywords

Until recently, you could not bid on a competitor’s branded keywords in Google Adwords. That changed in 2004, when Google introduced competitor keyword bidding. The decision in favor of Google, which has a policy allowing competitors to use their trademarks in ad copy, emboldened many business rivals to use their own brand names in ads. Now, neongo ia, this policy is being reversed.

Before you bid on a trademarked keyword, make sure you have the permission to use it. Google has simple search advertising guidelines that apply to trademarks. When bidding on a competitor’s brand, avoid including the competitor’s name in the ad copy. Doing so will lead to lower quality scores. Regardless of the reason, it is a good practice to have a dominant position in search results.

The biggest reason to not bid on a trademarked keyword is that it may be difficult to distinguish between organic search results and paid advertisements. Neongo ia, if your trademark is registered with Google, it can be used on informational sites. Review pages are an example of this. Big brands also use their trademarks in their ad copy, and they are within their rights to do so. These companies are keen to remain at the top of the search results for their trademarked products and services.

Trademarks are valuable. You may want to consider using them in your ad text to promote your product. While they may be difficult to use in ads, they are still possible in some instances. Trademark-protected terms should be used for informational purposes, such as a blog. You must also have a landing page containing trademarked terms and must make it clear what your commercial intent is. If you are selling components, you must state this clearly and show the price or a link for purchasing the item.

If your competitors use a trademarked name, you should bid on those terms in Adwords. Ka ʻikai, you may face lower quality score and cost per clicks. ʻIkai ngata ai, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. Lolotonga ia, the competition might be bidding on the same terms. You can try to make it a point to use your own brand name as a trademarked keyword.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, phrase match gives you more control. With phrase match, only your ads will show up when someone types a phrase, including any close variations and other words before or after your keyword. Hangē ko ʻení, you can target lawn mowing services by location and see a list of local services and their seasonal rates. Using a phrase match, neongo ia, is more expensive than broad match, so it’s worth it to consider other options.

Using phrase match can increase CTR and conversions, and can reduce wasted ad spend. The downside to phrase match is that it limits your ad spend to searches that contain your exact keyword, which can limit your reach. If you’re testing new ideas, neongo ia, broad match may be the best option. This setting lets you test out new ads and see what works. When it comes to ad performance, you’ll want to make sure you’re targeting the right audience with the right keywords.

If you’re advertising a product or service that’s popular in general, a keyword phrase match is an excellent way to target this group. Phrase match works by ensuring that your ads show only to people who’ve searched for the exact keyword or phrase. The key is to make sure the phrase you use is in the correct order so that it appears in the top search results. ʻI he founga ni, you’ll avoid wasting your ad budget on irrelevant traffic.

Phrase match can help you analyze customer searches to determine what kind of keywords they’re searching for. It’s especially helpful if you’re looking for specific customers. Using phrase match in Adwords will narrow down your target audience and improve the performance of your ad campaign. Pea, when you use it correctly, you’ll see a higher return on ad spend. Once you’ve mastered these methods, you’ll be able to achieve your goals faster and with more precision than ever before.

Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. Pea, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, make sure to use a custom affinity list.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, you might consider using the phrase match modifier instead of the broad match. These modifiers have been used in paid search since the beginning of the channel, and they allow you to be more precise when displaying your advertisements. While this may sound like a good idea, many advertisers worry about wasting their ad spend if they don’t modify their broad match keyword. ʻIkai ngata ai, the phrase match keyword could trigger your ad for uncontrolled searches, lowering the relevance of your ad.

Another way to optimize your keyword phrases is to add “+” to individual words. This will tell Google that the word you want to target must be used in searches. Hangē ko ʻení, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.