Fakaʻilongaʻi: Google Agency

Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ʻoua naʻa ke fuʻu femoʻuekina ʻi he ngaahi fakaikiiki faingataʻa. ʻAi ke faingofua ʻaki hono fai e siʻisiʻi taha ʻoku fakaʻata ʻe he tauʻanga. ʻIkai ngata ai, manatuʻi ʻoku fie maʻu ʻe he ngaahi lea ʻa e taimi mo e faʻa kataki. Kapau ʻoku ʻikai ke ke fakapapauʻi e feituʻu ke kamata ai, Ko ha ngaahi tokoni ʻeni ke ke kamata ai:

Fekumi ki he foʻi lea mahuʻinga

Neongo ko e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko e taimi ʻoku fakamole taimi, ko ha ʻuluaki sitepu ia ʻoku fie maʻu ki ha ngaue lelei. ʻE lava ʻe he fekumi ki he foʻi lea kovi ʻo totongi ha paʻanga ʻe lauiafe ʻi he mole ʻa e fakatau. Meʻamālie, ʻOku lahi ha ngaahi founga faingofua ke fakaleleiʻi ʻaki hoʻo fekumi ki he foʻi lea mahuʻinga. Ko ha ngaahi tokoni ʻeni ke ke kamata ai:

Fakaʻaongaʻi ʻa e tohi palani ki he foʻi lea mahuʻinga. ʻE talaatu ʻe he meʻangaue ko ʻeni ʻa e lahi ʻo e feʻaluʻaki ʻi ha foʻi lea mahuʻinga ʻi he mahina kotoa pe. Kapau ʻoku spikes ʻa e feʻaluʻaki lolotonga e faʻahitaʻu mafana, te ke fie fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ko ʻeni. ʻIkai ngata ai, fakaʻaongaʻi ʻa e foʻi lea ko e tohi palani ke maʻu ha ngaahi foʻi lea ʻoku fekauʻaki mo ia ʻo makatuʻunga ʻi hoʻo ngaahi fakangatangata. Te ke lava foki ʻo vakai takai holo ʻi ha ngaahi foʻi lea mahuʻinga ʻe laungeau ʻo fakaʻaongaʻi ʻa e meʻangaue ko ʻeni. ʻI he taimi kuo ke holoki ai hoʻo lisi, fili ʻa e ngaahi meʻa ʻoku mahuʻinga taha. Fakapapauʻi ke vakaiʻi e feʻauhi hoʻo foʻi lea mahuʻinga, ʻi heʻene lava ʻo takiekina e ola lelei hoʻo ngaue.

ʻOua naʻa fakaʻaongaʻi ʻa e ngaahi foʻi lea tatau ʻi he mahina kotoa pe. ʻE mole hoʻo paʻanga kapau te ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻoku fuʻu feʻauʻauhi. ʻOku lelei ʻaupito ʻa e ngaahi foʻi lea mahuʻinga ki he blog, ka kuo pau ke hokohoko atu ʻenau tupulaki ʻi he mahina ki he mahina. Te tau ʻufiʻufi ʻa e ngaahi foʻi lea mahuʻinga loloa ʻi ha pou ʻi he kahaʻu. Ko e founga ʻe taha ke vakaiʻi ʻaki e manakoa ʻo ha foʻi lea mahuʻinga ko hono fakaʻaongaʻi ʻo e Google fetoʻaki. Kapau ʻoku ʻikai ke ʻi ai ha fakamatala ki he manakoa ʻo ha foʻi lea mahuʻinga pau, he ʻikai lava ke ke fakaʻaongaʻi ia ʻi he ngaahi foʻi lea ko e M.

Ko e fekumi ki he foʻi lea mahuʻinga ko ha konga mahuʻinga ia ʻo e fekumi ki he fakamaketi. Ko ha sitepu mahuʻinga ia ʻi hoʻo palani, ʻi heʻene ʻomi ha ʻilo ki he fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai. Te ke lava leva ʻo fakaʻaongaʻi ʻa e fakamatala ʻoku ke maʻu mei he fakatotolo ko ʻeni ke fakaleleiʻi ʻaki hoʻo kanotohi mo e founga SEO. Ko hono ola ko ha lahi ange ʻo e feʻaluʻaki mo e ʻilo. ʻOku kamata ʻa e ngaahi tuʻuaki SEO lelei taha ʻaki ʻa e fekumi ki he foʻi lea mahuʻinga mo e fakatupu ʻo e kanotohi. Ko hono pulusi pe hoʻo kanotohi mo e uepisaiti, ʻe optimized hoʻo ngaahi ngaue SEO ki he ngaahi foʻi lea mahuʻinga kuo ke ʻiloʻi.

Sipinga ʻo e fekau

ʻOku ʻi ai ha faʻahinga founga ʻe ua ʻo e talamahuʻinga ʻi he ngaahi foʻi lea: tohi lesoni mo e fakalahi. ʻOku fakataumuʻa ʻa e tohi lesoni ki he PC ʻi he fakaʻuli lelei mo fakapapauʻi ʻoku ʻi ai ha vave ʻo e lomiʻi ʻi he vave. ʻOku nofotaha ʻa e PC ʻi he maximizing lomiʻi ʻi he lahi ʻo e paʻanga lolotonga hono maluʻi mei he fakamole taʻeʻaonga. ʻOku fakatou maʻu ʻe he tohi lesoni mo e ngaahi founga fakaleleiʻi ʻo e PC ʻa e taimi. Neongo ʻoku ʻomi ʻe he tohi lesoni ʻa e PC ʻa e fika maʻolunga taha ʻo e lomi, fakalahi ʻa e PC ʻoku lelei taha ki hono fakatupulaki ʻo e ʻilo mo hono tanaki ʻo e fakamatala ki he ului ʻi he kahaʻu.

Totongi-ki he-lomiʻi (FPC) Ko e founga talamahuʻinga angamaheni taha ia ki he ngaahi foʻi lea ko e M. ʻOku faʻa fakaʻaongaʻi ia ki he ngaahi tuʻuaki ʻoku fakataumuʻa ki ha kakai tokosiʻi ange pea ʻoku ʻikai fie maʻu ki ai ha ngaahi meʻalele lahi. ʻOku ʻaonga ʻa e founga ʻo e totongi ki he mille ki he ongo faʻahinga tuʻuaki fakatouʻosi koeʻuhi he ʻoku ne ʻomi ha ngaahi fakakaukau ki he lahi ʻo e ngaahi ongo. ʻOku mahuʻinga ʻa e fakamatala ko ʻeni ʻi he ngaahi tuʻuaki fakamaketi taimi loloa. Kapau ʻoku mahaʻihaʻi hoʻo patiseti, fakakaukau ki ha tohi lesoni ʻoku fie maʻu ʻe he PC.

Ko e sipinga ʻo e ngaahi foʻi lea ko ha founga faingataʻa ia ʻoku ne fakaʻaongaʻi ha ngaahi founga ke lahi ai e ngaahi tuʻuaki tuʻuaki. Fakatatau mo hoʻo ngaahi taumuʻa ngaue, te ke lava ʻo fokotuʻu ha talamahuʻinga lahi taha ki ha foʻi lea mahuʻinga pe liliu ʻa e talamahuʻinga ʻo makatuʻunga ʻi he lahi ʻo e ngaahi ului mo e fakatau. Maʻa e kau fakaʻaongaʻi fakalakalaka, ʻe lava ke fakaʻaongaʻi ʻa e fekau longomoʻui ke muimuiʻi ʻa e ului pea liliu ʻa e talamahuʻinga ʻo fakatatau ki ai. ʻE hanga ʻe ha ngaue lelei ʻo fakalahi ʻa e talamahuʻinga ʻi he taimi ʻoku feau ai ʻa e taumuʻa ngaue.

ʻE lava ke fakaʻaongaʻi ʻa e tohi lesoni ki he tuʻuaki lelei targeting. ʻE lava ke fakaʻaongaʻi ʻa e tohi lesoni ki he ngaahi kulupu tuʻuaki mo e ngaahi foʻi lea mahuʻinga fakafoʻituitui. ʻOku feʻunga lelei taha ʻa e tohi lesoni ʻa e PC ki he ngaahi ʻuluaki tuʻuaki mo hono tanaki ʻo e fakamatala. ʻI hono fakaʻaongaʻi e founga ko ʻeni, ʻOku ke toki totongi pe ʻi he taimi ʻoku lomiʻi ai ha tuʻuaki. ʻOku fakaʻata koe ʻe he tohi lesoni ʻa e PC ke ke mau fetongitongi fakafoʻituitui hoʻo mavae ke aʻusia tokolahi lelei ngaahi ola. Te ke lava foki ʻo fili ke fokotuʻu ha PC lahi taha ke fakalahi hono mapuleʻi hoʻo ngaue.

Lomiʻi ʻi he vave

Ko ha ako naʻe tuku atu ʻe WordStream ʻi he ʻavalisi ʻo e lomiʻi ʻi he vave (FKT) ki he ngaahi tuʻuaki ʻo e ngaahi lea naʻe maʻu mei he 0.35% ki he 1.91%. Naʻe toe ʻilo foki ʻe he akó ʻa e ngaahi moʻoniʻi meʻa ʻokú ne fakatupulaki pe fakasiʻisiʻi ʻa e FKT, kau ai ʻa e lahi ʻo e lomi ʻi he tuʻuaki, ʻa e totongi ki he lomiʻi (FPC), pea mo e totongi ki he ngaue (CPA).

Neongo ʻoku ʻuhinga ʻa e FKT māʻolungá ki he ngaahi ongo ʻoku māʻolungá, ʻOku ʻikai ʻuhinga ʻeni ia ʻoku ngaue lelei ʻa e tuʻuaki tuʻuaki. ʻE lava ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea hala ʻo totongi ha paʻanga kae ʻikai ko e ului. ʻOku totonu ke siviʻi ʻa e ngaahi tuʻuaki ʻi he tapa kotoa pe ʻo honau fakatupu ke fakapapauʻi ʻoku nau fekauʻaki mo e kakai ʻoku fakataumuʻa ki ai. Makehe mei he fekumi ki he foʻi lea mahuʻinga, ʻOku totonu foki ke optimized ʻa e ngaahi meʻa tuʻuaki ke ne takiekina ʻa e FKT. Ko ha ngaahi tokoni ʻeni ki hono fakaleleiʻi hoʻo FKT:

ʻUluaki, fakapapauʻi pe ko e ha e faʻahinga uepisaiti ʻoku ke lele ai. Hangē ko ʻení, ʻE maʻulalo ange ʻa e FKT ʻi he ngaahi uepisaiti ʻa e eCommerce ʻi he ngaahi feituʻu ʻo e toʻu tangata. Ki he ngaahi uepisaiti ʻa e Komesi, ʻe lava ke fakatupulaki ʻe he ngaahi tuʻuaki fakalotofonuá ʻa e FKT, ʻi consumers falala ki he ngaahi pisinisi fakalotofonua. Neongo ʻoku ʻikai ko e ngaahi tuʻuaki ʻo e text mo e ʻimisi ʻa e fakalotoʻi lahi taha ki hono tataki ʻo e ngaahi uepisaiti ʻa e toʻu tangata, ʻe lava ke tokoni ʻa e ngaahi tuʻuaki mo e ngaahi tuʻuaki malohi ke tekeʻi ʻa e fieʻilo. ʻE iku ʻeni ki ha lomiʻi ʻi he. Neongo ia, ʻoku fakafalala ʻa e FKT ki he ngaahi moʻoniʻi meʻa kehekehe, kau ai ʻa e faʻahinga foaki mo e netiueka.

Ko e fakatupulaki ʻo e FKT ko ha konga mahuʻinga ia ʻo e totongi lelei-ki he-lomiʻi ʻi he tuʻuaki. ʻOku uesia fakahangatonu ʻe he FKT māʻolungá ʻa e totongi ki he lomiʻi ʻi he, ʻa ia ʻoku ne fakapapauʻi ʻa e maaka lelei. ʻOku fikaʻi ʻa e vave ʻo e lomiʻi ʻi hono vahevahe ʻa e lahi ʻo e ngaahi ongo ʻaki ʻa e lahi ʻo e lomi. Kapau ʻoku peseti ʻe nima hoʻo FKT, ʻOku ʻuhinga ia ʻe lomiʻi kinautolu ʻe ha konga lahi ʻo e kakai ʻoku nau sio ki hoʻo ngaahi tuʻuaki. Kapau ko e meʻa ʻeni ʻoku hoko, ʻOku mahuʻinga optimizing hoʻo ngaahi tuʻuaki-ki he-lomiʻi ʻi ha FKT maʻolunga.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

ʻI he ngaahi foʻi lea tuʻuaki, ko e ngaahi foʻi lea mahuʻinga ko ha ngaahi foʻi lea pe kupuʻi lea ʻoku ne taʻofi hoʻo ngaahi tuʻuaki mei he ʻasi ʻi he taimi ʻoku kumi ai kinautolu ʻe ha tokotaha ngaue. ʻOku ke faʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ʻaki haʻo tanaki atu ha fakaʻilonga ʻoku ʻikai ke ʻi ai ha foʻi lea pe kupuʻi lea. Te ke lava ʻo fakaʻaongaʻi ha faʻahinga foʻi lea pe kupuʻi lea ko ha foʻi lea mahuʻinga ʻoku kovi, hange ko e ʻ ninja ʻea fryer ʻ. ʻE lava ke lahi pe pau ʻa e foʻi lea mahuʻinga ʻo hange ko hoʻo fakaʻamu. Ko ha ngaahi founga ʻeni ke fakaʻaongaʻi ai e ngaahi foʻi lea ʻoku ʻikai lelei ʻi hoʻo ngaahi tuʻuaki.

Ko e foʻi lea mahuʻinga ne ʻuluaki seti ʻoku tatau ia mo e faʻahinga ʻoku kovi. ʻOku ʻuhinga ʻeni he ʻikai ʻasi mai ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ki he ngaahi fehuʻi ʻoku ʻi ai ʻa e ngaahi lea kovi kotoa pe. Kapau ʻoku ʻi ai haʻo ngaahi lea kovi ʻe ua ʻi hoʻo fehuʻi, he ʻikai ʻasi hake hoʻo ngaahi tuʻuaki. ʻOku ʻuhinga ʻeni te ke lava ʻo faʻu ha ngaahi tuʻuaki vave ange ʻaki haʻo fili ʻa e ngaahi foʻi lea ʻoku ʻikai lelei. Ka kuo pau ke ke tokanga ʻi he taimi ʻoku ke fili ai ʻa e ngaahi foʻi lea ʻoku ʻikai lelei. ʻOku ʻikai te ke fie maʻu ke ke fihia ʻi ha tuʻuaki ʻoku ʻikai ke ʻi ai ha tuʻuaki.

Te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku kovi ʻi he tuʻunga ʻo e kulupu tuʻuaki ke maluʻi hoʻo ngaahi tuʻuaki mei he ngaahi lea angamaheni. ʻI he founga ni, te ke lava ʻo taʻofi ha faʻahinga fekumi ʻoku ʻikai kaunga ki hoʻo kulupu tuʻuaki. ʻOku matuʻaki ʻaonga ʻa e founga ko ʻeni ʻi he taimi ʻoku ke fie maʻu ai ke fakangatangata ha ngaahi kulupu tuʻuaki pau. ʻE hoko leva ʻa e foʻi lea ko e kovi ko e foʻi lea mahuʻinga ia ki he ngaahi kulupu tuʻuaki ʻi he kahaʻu. Fakapapauʻi ʻoku ke vakaiʻi ʻa e uepisaiti ʻa e Google mo e ngaahi kulupu tuʻuaki ki ha faʻahinga fetaʻemahinoʻaki veiveiua.

ʻOku kamata hoʻo fononga ki hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ʻaki hono kumi ʻo e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ʻaonga ki hoʻo pisinisi. Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni, ʻOku totonu ke ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ko e kumi ke ʻiloʻi ʻa e ngaahi fehuʻi loloto ki he ngaahi foʻi lea mahuʻinga ko ia. Toe vakaiʻi maʻu pe ʻa e lipooti ko ʻeni ke fakapapauʻi ʻoku ʻikai maumauʻi ʻe hoʻo ngaahi tuʻuaki ho taimi mahuʻinga mo e paʻanga ʻi he ngaahi foʻi lea mahuʻinga. Manatuʻi, he ʻikai ke ke teitei fai ha fakatau kapau he ʻikai ke ke fakataumuʻa ki he kakai totonu! Kapau ʻoku ʻikai ke ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e M, te ke fakaʻosi ʻaki ha tuʻuaki tolonga tuʻuaki.

Targeting hoʻo kau fanongo

Kapau ʻoku ke fakakaukau ke fakahoko ha ngaahi tuʻuaki remarketing ʻi hoʻo ngaue ki he ngaahi lea, te ke fie fakataumuʻa ki ha ngaahi kulupu pau ʻo e kakai. Kuo ʻosi vakai ʻa e ngaahi kulupu ko ʻeni ki he ʻInitaneti, ka te ke lava ʻo tanaki pe taʻofi ʻa e ngaahi kulupu ko ia. Kapau ʻoku ke targeting ha demographics pau, te ke fie fili kinautolu kimuʻa pea ke kamata langa hoʻo ngaue. ʻE tokoni hono fakaʻaongaʻi ʻo e pule ʻo e kau fanongo ʻa e Google ke ke fakapapauʻi pe ko e fe ʻa e ngaahi kulupu ke fakataumuʻa ki ai pea mo e lahi ʻo e fakamatala ʻoku nau maʻu fekauʻaki mo koe.

Ke kumi ha kakai feʻungamālie, ʻOku totonu ke ke ʻuluaki fakapapauʻi ʻa e feituʻu ʻoku fakataumuʻa ki ai hoʻo uepisaiti mo e lea fakafonua. Kapau ʻoku tuʻu hoʻo kau fanongo ʻi he ʻIunaiteti Siteiti, pea targeting kinautolu ʻaki ʻa e lea fakafonua ʻe ʻikai ola lelei. ʻI hono fakalea ʻe niʻihi, Kapau ʻoku ʻi ai pe ha kau kasitoma fakalotofonua ʻi hoʻo uepisaiti, ʻoku totonu ke ke fakataumuʻa ki he kakai ʻoku ʻi homou feituʻu. Hange ko ʻeni, Kapau ko ha plumber fakalotofonua koe, ʻOku ʻikai totonu ke ke fakataumuʻa ki he kakai ʻoku nofo ʻi he USA.

ʻI he taimi ʻoku targeting ai hoʻo kau fanongo mo e ngaahi foʻi lea, te ke lava ʻo fakaʻaongaʻi ha kakai tatau pe toe maketi ke aʻu ki he kakai ʻoku nau vahevahe ʻa e ngaahi meʻa ʻoku nau manako ai mo e ngaahi ʻulungaanga angamaheni. ʻIkai ngata ai, te ke lava ʻo faʻu ha kakai angamaheni ʻaki haʻo tanaki atu ha ngaahi foʻi lea mahuʻinga, URLs, mo e Apps ki hoʻo lisi ʻo e kau fanongo. Ko ha founga lelei ʻeni ke fakataumuʻa ai ki ha ngaahi konga pau ʻo e kakai. ʻOku lava heni ke ke aʻu ki he kakai kuo nau ʻosi fai ha ngaue pau ʻi hoʻo uepisaiti. Ko hono aofangatuku, Ko e ki ki he kakai lelei targeting ko e mahino ʻa e meʻa ʻoku ne ʻai ha taha ke lomiʻi ʻi hoʻo tuʻuaki.

Ko e ʻuluaki sitepu ki hono fakatupulaki ʻo ha ngaahi foʻi lea ʻoku ola lelei ko targeting hoʻo kau fanongo. Ngaahi Talamuʻaki’ ʻe lava ke tokoni atu ʻa e ngaahi meʻa targeting ʻi he haʻofanga ke ke fakataumuʻa ki he kakai kuo nau fakahaaʻi hoʻo tokanga ki hoʻo koloa pe ngaue. ʻE fakaleleiʻi ʻe he meʻa ni hoʻo ngaue, lolotonga hono fakasiʻisiʻi hoʻo tuʻuaki uninteresting tepa fofonga. Te ke lava foki ʻo ʻohofi ha kakai kuo nau ʻaʻahi ki hoʻo uepisaiti pe app. ʻE tokoni ʻeni ke ke fakataumuʻa lelei ange ki hoʻo kau fanongo mo fakaleleiʻi hoʻo founga kole.

Kimuʻa pea feinga ke fakaʻaongaʻi e ngaahi foʻi lea, ʻOku fie maʻu ke ke fekumi ki hoʻo ngaahi foʻi lea mahuʻinga. ʻIkai ngata ai, ʻOku fie maʻu ke ke ʻilo e founga ke fili ai ha faʻahinga tatau, ʻa ia ʻoku ʻuhinga ki he ofi ʻa e Google ki hoʻo foʻi lea mahuʻinga mo e meʻa ʻoku fekumi ki ai e kakai. ʻOku kau ʻi he ngaahi faʻahinga kehekehe ʻa e pau, kupuʻi lea, mo falahi. ʻOku ke fie fili ʻa e faʻahinga tatau totonu taha, pea ko e faʻahinga tatau pe ia ʻoku siʻisiʻi taha hono tatau. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe ʻa e faʻahinga ke fili, fakakaukau ke scan hoʻo uepisaiti pea fili ʻa e kautaha lelei taha ʻo makatuʻunga ʻi he meʻa ʻoku ʻi ai.

Fekumi ki he foʻi lea mahuʻinga

Ko ha founga lelei ke fai ʻaki e konga lahi hoʻo ngaue ki he ngaahi lea ko hono fakahoko e fekumi ki he foʻi lea mahuʻinga. Te ke lava ʻo fakaʻaongaʻi ʻa e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google, Ko e tohi palani ʻo e foʻi lea mahuʻinga, pe ko ha meʻangaue ki he fekumi ʻi ha foʻi lea mahuʻinga ʻe taha. ʻI ha ongo meʻa pe, ʻOku totonu ke nofotaha hoʻo fakatotolo ʻi he ngaahi foʻi lea ʻoku ne maʻu ʻa e faingamalie maʻolunga taha ʻi he ngaahi fekumi ʻa e Google. Ko e tatau ʻo e tokotaha fakatau ko ha fakamatala fakafoʻituitui ia ʻo e kasitoma lelei taha. ʻOku ne fakaikiiki honau ngaahi ʻulungaanga, ngaahi taumuʻá, ngaahi faingataʻá, ngaahi ivi tākiekiná, mo hono fakatau ʻo e ngaahi toʻonga moʻui. Ko hono fakaʻaongaʻi ʻo e fakamatala ko ʻ, te ke lava ʻo fili ʻa e ngaahi foʻi lea mahuʻinga taha ki hoʻo ngaue ki he ngaahi lea. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi meʻangaue ki he fekumi ki he foʻi lea mahuʻinga hange ko Alexa ke maʻu ha fakamatala fekauʻaki mo e ngaahi feʻauʻauhi mo e ngaahi foʻi lea mahuʻinga.

Ko hoʻo maʻu pe ha lisi ʻo e ngaahi foʻi lea mahuʻinga, te ke lava ʻo fakaleleiʻi hoʻo lisi ke maʻu ʻa e ngaahi meʻa te ne ʻomi ʻa e foki maʻolunga taha. Ko e foʻi lea mahuʻinga ʻo e tengaʻi ʻakau ko ha kupuʻi lea manakoa ia ʻoku ne fakamatalaʻi ha koloa pe ngaue tokoni. Hangē ko ʻení, “Chocolates” Mahalo ko ha foʻi lea mahuʻinga ʻa e tengaʻi ʻakau. Pea, fakaʻaongaʻi ha meʻangaue ki hono fili ʻo e foʻi lea mahuʻinga hange ko e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google, fakalahi hoʻo fekumi ki he ngaahi foʻi lea kehe ʻoku fekauʻaki mo ia. Te ke lava foki ʻo fakaʻaongaʻi ha ngaahi lea ʻoku fekauʻaki mo ia ke toe fakaleleiʻi ʻaki hoʻo palani.

ʻOku mahuʻinga ke fai hoʻo fekumi ki he foʻi lea mahuʻinga ʻi he kamataʻanga ʻo hoʻo ngaue. ʻI hoʻo fai ia te ne fakapapauʻi ʻoku feʻunga hoʻo patiseti pea ʻoku maʻu ʻe hoʻo ngaue ʻa e faingamalie lelei taha ke lavameʻa. Makehe mei hono fakapapauʻi e lahi ʻo e lomi ʻoku fie maʻu ke fakatupu ha paʻanga hu mai pau, ʻOku toe fakapapauʻi foki ʻe he fakatotolo ki he foʻi lea mahuʻinga ʻoku ke targeting ʻa e ngaahi foʻi lea totonu ki hoʻo ngaue. Manatuʻi, ʻe lava ke kehekehe ʻaupito ʻa e ʻavalisi ʻo e totongi ki he lomiʻi mei he foʻi lea mahuʻinga ki he foʻi lea mahuʻinga mo e faʻa ngaue ki he faʻa ngaue.

Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga totonu, ʻOku ke mateuteu ke ʻiloʻi e meʻa ʻoku fai ʻe he kau feʻauʻauhi ki heʻenau uepisaiti. ʻOku kau ʻi he SEO ʻa e ngaahi tafaʻaki kehekehe ʻo e fakamaketi fakaʻilekitulonika, hange ko e fakamatala ʻi he mitia fakasosiale mo e feʻaluʻaki ki ha ngaahi foʻi lea pau. ʻE tokoni atu ʻa e SOV mo e fakakatoa ʻo e kautaha ʻi he maketi ke ke fakapapauʻi ʻa e founga ke fakalahi mo tohoakiʻi ai hoʻo kau fakaʻaongaʻi. Makehe mei he fekumi ki he ngaahi foʻi lea mahuʻinga, te ke lava foki ʻo fakafehoanaki ʻa e ngaahi feʻauʻauhi’ ngaahi feituʻu ki he fekumi ki he foʻi lea mahuʻinga.

Fekau

Ko e fekau ʻi he Google ngaahi foʻi lea ko e founga ia ʻo hono totongi ʻo e Google ki he ngaahi meʻalele ʻoku aʻu ki hoʻo uepisaiti. Te ke lava ʻo fili ʻi he ngaahi founga kehekehe ke talamahuʻinga. Ko e totongi-ki he-lomiʻi ʻi he kole ko e meʻa manakoa taha ia. ʻI he founga ko ʻeni, ʻOku ke totongi pe ʻi he taimi ʻoku lomiʻi ai ʻe ha taha hoʻo tuʻuaki. Neongo ia, ʻOku toe hoko foki ʻa e FPC ko ha fili. ʻI he kole ʻi he founga ko ʻeni, ʻOku ke totongi pe ʻi he taimi ʻoku lomiʻi ai ʻe ha taha hoʻo tuʻuaki.

Neongo ʻoku malava ke fakatau ha tuʻuaki pea sio ki he founga ʻoku ne fakahoko ai, ʻoku kei mahuʻinga pe ke vakaiʻi ia. Kapau ʻoku ke fie sio ki he lahi taha ʻo e ngaahi ului pea fakaului kinautolu ki he tuʻuaki, ʻOku fie maʻu ke ke fakapapauʻi ʻoku fakataumuʻa hoʻo ngaahi tuʻuaki ki he kakai ʻoku nau mahuʻingaʻia ʻi he meʻa ʻoku ke foaki. ʻOku kakaha ʻa e feʻauhi pea te ke lava ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke faʻu ʻaki ha ngaue lelei ange. Te ke lava maʻu pe ʻo ako meiate kinautolu ʻi hoʻo feinga ke maʻu ʻa e tuʻunga maʻolunga taha ʻoku ou ʻi ai.

Ko e maaka lelei ko ha metric ia ʻe taha ke fakakaukauʻi. Ko e maaka lelei ko ha meʻafua ia ʻo e mahuʻinga hoʻo tuʻuaki ke kumi e ngaahi fehuʻi. ʻE tokoni hono maʻu ha maaka lelei maʻolunga ki hoʻo tuʻunga tuʻuaki, ko ia , ʻoua naʻá ke manavasiʻi ke fakaleleiʻi ia! ʻI hono fakalahi hoʻo talamahuʻinga, te ke lava ʻo takiekina e maaka lelei hoʻo tuʻuaki. ʻOku totonu ke ke taumuʻa ke maʻu ha maaka lelei ʻo e 6.

ʻOku mahuʻinga ke manatuʻi ʻe lava ke lomekina ʻa e ngaahi foʻi lea ʻa e Google ʻi he taimi ʻe niʻihi. Ke tokoni ke mahino kiate koe ʻa e founga kotoa, maumauʻi ia ki ha ngaahi konga iiki ange. ʻOku kau ʻa e kulupu tuʻuaki takitaha ki ha tuʻuaki, ʻa ia ko e feituʻu ia te ke lava ʻo tokangaʻi ai hoʻo patiseti fakaʻaho mo e patiseti fakakatoa. Ko e ngaahi tuʻuaki ko e uho ia hoʻo ngaue pea ʻoku totonu ke hoko ia ko hoʻo tefitoʻi taumuʻa. Kae ʻoua naʻa ngalo ʻe lava ke kau ʻi hoʻo ngaue ha ngaahi kulupu tuʻuaki lahi.

Maaka lelei

Ngaahi Talamuʻaki’ Ko e maaka lelei ko ha meʻafua ia ʻo e tuʻunga lelei hoʻo ngaahi tuʻuaki ʻoku tatau mo e kakano ʻo hoʻo saiti. ʻOku ne taʻofi koe mei hono fakaʻaliʻali ha ngaahi tuʻuaki taʻe ʻaonga. ʻE lava ke faingataʻa ʻa e metric ko ʻeni ke mahino mo fakalakalaka ʻiate koe pe. ʻE toki lava pe ke maʻu ia ʻi he lipooti ʻo e ngaahi foʻi lea mahuʻinga ʻo e ngaahi foʻi lea. He ʻikai lava ke ke fakaʻaongaʻi ia ʻi ha ngaahi polokalama tuʻuaki kehe hange ko DashThis. ʻOku hiki atu ʻi lalo ʻa e ngaahi founga lelei taha ki hono fakaleleiʻi ho maaka lelei.

ʻOku faingataʻa ange ʻa e FKT ʻi he meʻa ʻe hā maí. ʻOku fie maʻu ki ai ha fakamatala fakahisitolia mo e competitiveness lolotonga ʻo e foʻi lea mahuʻinga. Tatau ai pe kapau ʻoku ʻi ai ha foʻi lea mahuʻinga ʻoku maʻulalo hono FKT, te ne kei lava pe ʻo maʻu ha maaka lelei maʻolunga. ʻE ʻai ʻe he Google ke ke ʻiloʻi kimuʻa ʻa e lahi ʻo e meʻa te ke lava ʻo ʻamanaki ke maʻu ʻe hoʻo tuʻuaki ʻi he taimi ʻoku moʻui ai. Fulihi hoʻo fakamatala tuʻuaki ʻo fakatatau ki ai. Te ke lava ʻo fakaleleiʻi ho maaka lelei ʻaki haʻo fakaleleiʻi ʻa e ngaahi konga ko ʻeni ʻe tolu.

Ko e meʻa mahuʻinga ʻe taha ʻoku lomiʻi ʻi he vave. Kapau ʻoku maʻu ʻe hoʻo tuʻuaki ha lomi ʻe nima, ʻe ʻi ai hano maaka lelei ʻo e 0.5%. ʻOku taʻeʻaonga hono maʻu ha ngaahi ongo lahi ʻi he ola ʻo e fekumi kapau ʻoku ʻikai lomiʻi kinautolu ʻe ha taha. ʻOku fakaʻaongaʻi ʻa e fakaʻilonga ko ʻeni ke fakapapauʻi ʻaki ʻa e mahuʻinga ʻo hoʻo ngaahi tuʻuaki. Kapau ʻoku ʻikai maʻu ʻe hoʻo ngaahi tuʻuaki ha lomi feʻunga, ʻe lava ke maʻulalo ange ho maaka lelei ʻi he feʻauhi. Neongo ia, ʻOku ʻikai ʻuhinga ia ʻoku totonu ke taʻofi hoʻo fakalele hoʻo ngaahi tuʻuaki kapau ʻoku maʻulalo ho maaka lelei.

Makehe mei ha vave ʻo e lomiʻi ʻi he vave, kuo pau ke fekauʻaki hoʻo ngaahi tuʻuaki mo e ngaahi foʻi lea mahuʻinga ʻoku fakataumuʻa ki ai. ʻOku ʻiloʻi ʻe ha pule tuʻuaki lelei ʻa e loloto ʻo e ʻalu mo e ngaahi kulupu foʻi lea mahuʻinga. ʻOku lahi ha ngaahi meʻa ʻoku ne faʻu ha maaka lelei, pea ʻe lava ke ʻaonga ʻa e ngaue ki hono fakaleleiʻi kinautolu ʻi he lele loloa. Ko hono aofangatuku, te ne lava ʻo fakaleleiʻi hoʻo tuʻunga, pea mo hoʻo totongi ki he lomiʻi ʻi he. Neongo ia, he ʻikai lava ke aʻusia ʻeni ʻi ha po kakato, ka ʻoku ʻi ai ha ngaue, te ne lava ʻo fai ha liliu lahi ʻi he lele loloa.

Totongi ki he lomiʻi

Mahalo te ke fifili pe ko e ha e founga ke fikaʻi ʻaki hoʻo totongi ʻaki e totongi ki he lomiʻi ʻi he ngaahi foʻi lea. ʻE lava ke tokoni hono fakaʻaongaʻi ʻo e fua ʻaki tataki ki he ngaahi ngaueʻanga kehekehe ke ke fokotuʻu hoʻo patiseti fakamaketi mo fokotuʻu ha ngaahi taumuʻa. Ko ha ngaahi fua ʻaki tataki ʻeni ki he ngaahi ngaue fakatau kelekele. Fakatatau ki he ngaahi foʻi lea fua ʻaki tataki, Ko e PC ki he ngaue ko ʻeni ko e 1.91% ʻi he kulupu fekumi ki he netiueka mo e 0.24% ʻi he kulupu fengaueʻaki ʻoku fakaʻaliʻali. Kapau ʻoku ke palani ke fakaʻaongaʻi ʻa e Google ngaahi foʻi lea ki hoʻo uepisaiti pe pisinisi, manatuʻi ʻa e fua ʻaki tataki ko ʻeni.

ʻOku faʻa ui ʻa e totongi ʻo e PC ko e totongi-ki he-lomiʻi (PPC) totongi. Ko e ngaahi tuʻuaki ʻoku ʻasi ʻi he ngaahi ola maʻolunga ʻo e misini fekumi ʻa e Google ʻe lava ke siʻisiʻi tatau pe mo 81 seniti ʻe taha ki he lomiʻi ʻi he. Mahalo ko e tuʻunga moʻui koula ʻeni ʻi he taimi ʻoku fakapaku fakapaku fakapaku ai. Ko e maʻolunga ange hoʻo PPC, Ko e maʻolunga ange hoʻo foki ki he ʻinivesimeni ʻe. Neongo ia, ʻe kehekehe pe hoʻo patiseti PPC ʻo makatuʻunga ʻi he dayparting, feʻauhi ki he ngaahi foʻi lea mahuʻinga, mo e maaka lelei.

ʻAvalisi ʻo e totongi ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku kehekehe ʻi he faʻa ngaue, faʻahinga pisinisi, mo e koloa. Ko e totongi maʻolunga taha ki he lomiʻi ʻoku ʻi he ngaahi tokoni koloa, ngaahi tokoni fakalao, mo e Komesi. Ko e totongi maʻulalo taha ki he lomiʻi ʻoku ʻi he fefonongaʻaki mo e talitali lelei. Ko e totongi ki he lomiʻi ʻi ha foʻi lea mahuʻinga pau ʻoku makatuʻunga ia ʻi he lahi ʻo e talamahuʻinga, maaka lelei, mo e fekau feʻauʻauhi. ʻE lava ke fetoʻaki ʻa e totongi ki he lomiʻi ʻo makatuʻunga ʻi hoʻo ngaahi feʻauʻauhi’ mavae mo hoʻo tuʻunga tuʻuaki.

Ke fakasiʻisiʻi e fakamole ki he lomiʻi ʻi he, te ke lava ʻo fili ke ʻai hoʻo mavae pe ʻotometiki pe. Pea, ʻE fili ʻe he Google ʻa e talamahuʻinga taha ʻo fakatatau ki hoʻo patiseti. Te ke lava foki ʻo fokotuʻu ha patiseti fakaʻaho ki hoʻo ngaue, pea tuku leva ʻa e toenga ki he ngaahi foʻi lea. Te ke lava ʻo lahi ange hoʻo ʻakauni ʻaki haʻo faʻu mo tauhi ha faʻunga totonu, mo hono toutou fakahoko ʻo e ngaahi ʻaotitá ke maʻu ha faʻahinga fehālaaki. Ko ia, ʻOku ke fikaʻi fefe hoʻo PC?

Muimuiʻi ʻo e fakaului

Ko e konga mahuʻinga ʻo hoʻo founga fakamaketi ʻi he ʻInitaneti ko hono muimuiʻi ʻo e ngaahi foʻi lea pixel ko ha konga mahuʻinga ia ʻo hoʻo founga fakamaketi ʻi he ʻInitaneti. ʻOku fakaʻata koe ʻe he kouti ko ʻeni ke ke sio ki he tokolahi ʻo e kau ʻaʻahi ʻoku nau ului ʻi hoʻo uepisaiti. Te ke lava leva ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke mau fetongitongi ʻa e ngaahi tuʻuaki ʻi he kahaʻu pea mo hono fakahoko ʻo hoʻo saiti kotoa. Ke fokotuʻu ha muimuiʻi ʻo e ului ʻi hoʻo uepisaiti, faʻu pe ha pixel ʻo e ului ʻi he uepisaiti pea deploy ia ke muimuiʻi e kau ʻaʻahi’ ʻekitivitii. Te ke lava ʻo sio ki he fakamatala ʻi ha ngaahi tuʻunga kehekehe, kau ai ʻa e kemipeini, Kulupu tuʻuaki, Tuʻuaki, mo e foʻi lea mahuʻinga. Te ke lava foki ʻo lea ʻi he ngaahi foʻi lea mahuʻinga ʻo makatuʻunga ʻi heʻenau ngaue ʻi he fakaului.

ʻOku faingofua pe hono fokotuʻu ʻo e ngaahi foʻi lea ko e ului: ʻoku ke fakahu pe ʻa e ID ki he ului, Hingoa ʻo e Fakauluí, mo e Mahuʻinga ʻo e Uluí. Te ke lava foki ʻo fili ʻa e “Afi ʻi he” ʻaho ki he kouti ki hono muimuiʻi ʻo e afi. Te ke lava ʻo fili ha ʻaho mei ha peesi pau, hange ko e “Mālō” peesi, ke fakapapauʻi ʻoku vela ʻa e kouti ʻi he ʻaho ʻoku fie maʻu. ʻOku totonu ke hoko ʻa e afi ʻi he ʻaho ʻi ha ngaahi ʻaho siʻi kimuʻa ʻi he ʻaho ʻoku ke fie maʻu ke maʻu ai ʻa e fakamatala ki he ului.

Ko hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku ʻikai ke ʻi ai hano muimuiʻi ʻo e ului ʻoku tatau ia mo flushing paʻanga ʻi he pesoni tafitafi. Ko ha fakamole taimi mo ha paʻanga ke hokohoko atu hono fakalele ʻo e ngaahi tuʻuaki lolotonga hoʻo tatali ki ha paati hono tolu ke fakahoko ʻa e kouti ki hono muimuiʻi. ʻE toki kamata pe ke ʻasi mai ʻa e fakamatala moʻoni ʻi he taimi pe ʻoku ke maʻu ai ʻa e kouti ki hono muimuiʻi. Ko e ha leva ʻa e ngaahi fehalaaki angamaheni taha ʻi hono muimuiʻi ʻo e ului? Ko ha ngaahi tupuʻanga angamaheni ʻeni:

Ko hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ko e ului ko ha founga lelei ia ke sio ai ki he tokolahi ʻo e kau ʻaʻahi ʻoku ului ʻi hoʻo saiti. Ko e muimuiʻi ʻo e ului ko ha konga mahuʻinga ʻaupito ia ʻo e fakamaketi ʻi he ʻInitaneti ki he fanga kiʻi pisinisi iki, ʻi hoʻo totongi ʻa e lomiʻi kotoa pe. ʻE tokoni hono ʻiloʻi pe ko e toko fiha ʻo e kau ʻaʻahi ʻoku ului ki he fakatau, ke ke fakapapauʻi pe ʻoku faʻu ʻe hoʻo tuʻuaki ʻa e paʻanga hu mai. Ko e lelei ange hoʻo ʻiloʻi e vave hoʻo fakaului, ko e ngaahi fili lelei ange te ke lava ʻo fai. Ko ia, kamata hono fakahoko ʻo e ngaahi foʻi lea ko e ului he ʻaho ni.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! Hili hono lau e fakamatala ko ʻení, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Setting up a campaign

There are many different options available for setting up a campaign in Google Adwords. Ko hoʻo fili pe hoʻo ngaahi foʻi lea mahuʻinga, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, tangata pe fefine, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” pe “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Hangē ko ʻení, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. ʻI he meʻa ni, the keyword may be relevant to a small number of people, but it may not be the best choice. ʻIkai ngata ai, you can try ad groups based on the products or services you sell. In this way, you can ensure that your ads will appear in the search results of the relevant people.

Faʻu ha ngaahi tuʻuaki

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

First of all, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Ko hono muimuiʻi ʻo e ului

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

ʻUluaki, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

Ke maʻu ʻa e konga lahi taha ʻo hoʻo ngaue ki he ngaahi lea, you must focus on bringing in the most paying customers, opt-ins, and buyers. Hangē ko ʻení, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Ko ia, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Totongi ki he lomiʻi

FPC (totongi ki he lomiʻi ʻi he) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. In some cases, you can lower the cost of CPC by booking large amounts of ads. Fakaʻosí, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. ʻI hono fakalea ʻe niʻihi, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Pe, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Fekumi ki he foʻi lea mahuʻinga

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

To perform keyword research, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Once you have your keyword list, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Hange ko ʻeni, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Kole ke ʻi ai ha ngaahi foʻi lea mahuʻinga kuo fakaʻilongaʻi

In addition to using keyword research tools, advertisers can bid on trademarked terms. ʻI hono fai iá, they increase their chances of receiving high placements for their ads in search results. ʻIkai ngata ai, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. ʻI he 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Neongo ia, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Neongo ia, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Muimuiʻi ʻo e fakaului, mo e ngaahi foʻi lea kovi. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Totongi ki he lomiʻi

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Totongi ki he lomiʻi, or CPC for short, refers to the amount an advertiser will pay for each click on an advertisement. Cost per click is an excellent way to gauge your campaign’s effectiveness, as it lets you know exactly how much your ads cost you when individuals click on them.

Various factors affect your cost per click, including quality score, keyword relevance, and landing page relevance. When all three components are well-matched, the CTR (click-through rate) is likely to be high. High CTR means your ad is relevant and attracting visitors. Increasing the CTR means your ads are more relevant to the searcher, and it will lower your overall cost per click. Neongo ia, a high CTR isn’t always the best sign.

Cost per click varies based on the type of industry, product, and target audience. Generally speaking, CPC for Adwords is between $1 mo e $2 on the search network, and under $1 for display network. High-cost keywords will cost more than $50 ki he lomiʻi ʻi he, and are typically in highly competitive industries with a high customer lifetime value. Neongo ia, giant retailers can spend $50 million or more a year on Adwords.

With CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. Neongo ia, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, neongo ia, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Muimuiʻi ʻo e fakaului

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Lau ke ako lahi ange. Pea manatuʻi: if it’s not working, you’re not doing your job properly.

ʻUluaki, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Pe, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Hokó, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Once you’ve done that, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Once you’ve done that, you can install the conversion tracking code onto your website. Pea, you can view your conversions on various levels. Kulupu tuʻuaki, Tuʻuaki, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Hangē ko ʻení, if someone searches for “red flowers,” your ad will not show up. Ko e meʻa tatau pe, if someone searches for “red roses,” your ad will be shown.

You can also use tools to find common misspellings. You can do this by mining through the raw search queries to find out what people commonly misspell a keyword. Some tools can even export a list of common misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Hangē ko ʻení, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Ko ia, a negative keyword can improve your campaigns. Neongo ia, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Hangē ko ʻení, if you’re a business, you might want to target ads to people who use their mobile devices. Neongo ia, if you want to reach mobile users and improve conversion rates, you should know the device type they use. That way, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Ko ia, the next time you plan to target mobile users, be sure to consider cross-device targeting.

If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. ʻI he founga ni, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, and it will notify you when it’s available. This will increase your mobile advertising costs and allow you to tailor your ads to target the people who are most likely to use your tablet device.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. Ko ia, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.

Before you start your Adwords campaign, it’s important to understand the basics of Cost per click, bidding model, Keyword testing, and conversion tracking. By following these basic steps, you’ll have a successful campaign. ʻOfa pe ʻe, this article has been useful in getting you started with your advertising. Keep reading for more tips and tricks! And if you have any questions, feel free to ask in the comments! Here are some of the most common questions you might ask.

Totongi ki he lomiʻi

The cost per click for Adwords campaigns depends on how closely your ads match customers’ searches. In some cases, higher bids will bring you higher rankings, while low bids will bring you lower conversion rates. You should track your costs using a Google Sheet or similar tool to see how much you can expect to spend on a specific keyword or combination of keywords. Pea, you can adjust your bids accordingly to achieve the highest possible conversion rate.

The average cost per click for Adwords campaigns in e-commerce is between a few dollars and $88. ʻI hono fakalea ʻe niʻihi, the amount an advertiser bids for a term containing holiday socks is low compared to the cost of a pair of Christmas socks. Of course, this depends on many factors, including the keyword or search term, faʻa ngaue, and final product. While there are some factors that can increase or decrease the cost per click, most advertisers don’t bid outrageous amounts. If a product is only $3, you won’t make much money by bidding for it.

Hange ko ʻeni, advertisers who sell clothing on Amazon will pay $0.44 ki he lomiʻi ʻi he. For Health & Household items, advertisers will pay $1.27. For Sports and Outdoors, the cost per click is $0.9

While CPC is a useful metric for evaluating the effectiveness of an ad campaign, it’s only a small part of the puzzle. While cost per click is a crucial part of any paid advertising campaign, the overall ROI is far more important. With content marketing, you can attract huge amounts of SEO traffic, while paid media can bring clear ROI. A successful ad campaign should drive the highest ROI, generate maximum traffic, and avoid missing out on sales and leads.

In addition to CPC, advertisers should also consider the number of keywords. A good tool to use to estimate CPC is SEMrush’s Keyword Magic tool. This tool lists related keywords and their average CPC. It also displays how much each keyword costs. By analyzing this data, you can determine which keywords combinations have the lowest CPC. A lower cost per click is always better for your business. There’s no reason to spend more money than you have to.

Sipinga ʻo e fekau

You can adjust your bid strategy for Adwords using Google’s Draft and Experiments feature. You can also use data from Google Analytics and conversion tracking to make your bid decisions. Fakalūkufua, you should base your bids on impressions and clicks. If you’re trying to generate brand awareness, use cost-per-click. If you’re looking to increase conversions, you can use the CPC column to determine your starting bids. Fakaʻosí, you should simplify the structure of your account so you can make bid strategy changes without affecting performance.

You should always set your maximum bid according to the relevant data. Neongo ia, you can also bid according to the type of content that’s displayed. You can bid on content on YouTube, Google’s Display Network, Google apps, and websites. Using this strategy will allow you to raise your bid if you see a drop in conversions. But be sure that you’re targeting your bid appropriately so that you can make the most of your advertising dollars.

A good strategy for increasing clicks is to maximize your bid within your budget. This strategy works best for high-converting keywords or for finding higher volume. But you should be careful not to overbid, or you’ll waste money on unproductive traffic. Always remember to use conversion tracking to ensure that your campaign is getting the most out of your efforts. The Bidding model for Adwords is critical to your success! But how do you set it up?

The most common method for determining the cost of Adwords is the cost per click. It’s useful for high-quality traffic but isn’t ideal for large volume campaigns. Another method is the cost-per-mille bidding method. Both of these methods give you insight into the number of impressions, which is important when running a long-term marketing campaign. The CPC is important if you want to make more conversions from the clicks.

Smart bidding models depend on algorithms and historical data to maximize conversion results. If you’re running a high-converting campaign, Google may increase your max CPC by as much as 30%. ʻI he tafaʻaki ʻe, if your keywords are highly competitive, you can decrease your max CPC bid. Smart bidding systems like this require that you constantly monitor your ads and make sense of the data. Getting a professional help to optimize your Adwords campaign is a smart move, and MuteSix offers a free consultation to get you started.

Keyword testing

You can do keyword testing in Adwords by telling your agency which keywords to keep and which to change. You can choose to test as many keywords as you want in the experimental group. But the more changes you make to your keywords, the more difficult it will be to determine whether they are having the desired effect. Once you know which keywords are underperforming, you can replace them with more relevant ones. Once you have determined which keywords are generating more clicks, it’s time to create ad copy, ad extension, and landing pages that are optimized for conversion.

To determine which keywords are underperforming, try using different variations of a similar ad copy in different ad groups. Ke fai ʻeni, you can make significant changes to your ad copy. You should focus on high volume segments and ad groups. Ad groups with a low volume should test different ad copy and keyword combinations. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.

Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. If you want to improve the quality of your ad copy, you can choose to optimize all the keywords in your campaign. Once you find the ones that perform better, you can move on to the next step.

Keyword tools can help you create a list of keywords, and can be filtered based on difficulty. For small businesses, you should choose the medium difficulty keywords, because they typically have a lower suggested bid, and you’ll earn more money with the higher level of competition. Fakaʻosí, you can make use of an AdWords campaign experiment tool to enter specific keywords on your landing pages and test which keywords are more effective.

Muimuiʻi ʻo e fakaului

Conversion tracking can be very helpful in determining ROI of your campaigns. Conversions are actions taken by a customer after they visit a web page or make a purchase. The Adwords conversion tracking feature generates HTML code for your website to track these actions. The tracking tag should be customized for your business. You can track different types of conversions and track different ROI for each campaign. Ke fai ia, follow these steps.

In the first step of AdWords conversion tracking, enter the Conversion ID, label, and value. Pea, select the “Afi ʻi he” section to specify the date that the conversion tracking code should be fired. By default, the code should fire when a visitor lands on the “Mālō” peesi. You should report your results 30 days after the month ends to be sure you’re capturing the maximum number of conversions and revenue.

The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. ʻI he founga ni, you can see which ads are resulting in the most conversions and which ones are not. It’s also helpful to know how many times a visitor views a page and whether that click is a result of the ad.

In addition to tracking conversions, you can also use the same code to track phone calls made through your ads. Phone calls can be tracked through a Google forwarding number. In addition to the duration and start and end times of the calls, the area code of the caller can also be tracked. Local actions such as app downloads are also recorded as conversions. This data can be used to analyze your campaigns and ad groups to make the best decisions possible.

Another way to track AdWords conversions is to import your Google Analytics data into Google Ads. ʻI he founga ni, you will be able to compare the results of your AdWords campaigns with your analytics results. The data you collect is useful for determining your ROI and reducing business costs. If you can successfully track the conversions from both sources, you can make better decisions with fewer expenses. That way, you’ll be able to use your budget more efficiently and reap more benefits from your website.

If you’re new to using Google Adwords, you might be wondering how to go about setting up your ads. There are several things to consider, including cost per click (FPC) tuʻuaki, negative keywords, Tuʻuaki ʻo e saiti, and retargeting. This article will explain all of them, pea toe lahi ange. This article will also help you decide which type of ad is best for your website. Regardless of your level of experience with PPC, you’ll learn a lot about Adwords in this article.

Totongi ki he lomiʻi (FPC) tuʻuaki

There are advantages to CPC advertising. CPC ads are usually removed from sites and search engine results pages once the budget is reached. This method can be very effective at increasing overall traffic to a business’s website. It is also effective at ensuring that advertising budgets are not wasted, as advertisers only pay for clicks made by potential customers. Further, advertisers can always rework their ads to increase the number of clicks they receive.

To optimize your PPC campaign, look at cost per click. You can choose from CPC advertising in Google Adwords using metrics available on your admin dashboard. Ad Rank is a calculation that measures how much each click will cost. It takes into account Ad Rank and Quality Score, as well as projected impacts from other ad formats and extensions. In addition to cost per click, there are other ways to maximize the value of each click.

CPC can also be used to determine return on investment. High CPC keywords tend to produce better ROI because they have a higher conversion rate. It can also help executives determine whether they’re underspending or overspending. Once this information is available, you can refine your CPC advertising strategy. But remember, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC is a measurement of your marketing efforts in the online world. It allows you to determine whether you’re paying too much for your ads and not making enough profit. With CPC, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. ʻIkai ngata ai, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. FPM (cost per mille) mo e CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. Ko e meʻa tatau pe, CPA (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. Ke kamata, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. Manatuʻi, Neongo, that a negative keyword query cannot contain more than 10 words. Ko ia, be sure to use it sparingly.

You should also include misspellings and plural versions of the term in your negative keyword list. Misspellings are rampant in search queries, so it’s helpful to use plural versions of words to ensure a comprehensive list. You can also exclude terms that don’t relate to your products. ʻI he founga ni, your ads won’t appear on sites that are not relevant to your product. If your negative keywords are used sparingly, they can have the opposite effect as those that do.

Aside from avoiding keywords that won’t convert, negative keywords are also helpful for improving your campaign’s targeting. By using these keywords, you’ll make sure that your ads appear only on relevant pages, which will cut down on wasted clicks and PPC spending. ʻI hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai lelei, you’ll get the best possible audience for your advertising campaign and increase ROI. ʻI he taimi ʻoku fakahoko totonu aí, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. Ko hono moʻoni, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. You’ll save a significant amount of money by using negative keywords and have more success with your ad campaign.

Tuʻuaki ʻo e saiti

Ngaahi Talamuʻaki’ Site Targeting feature allows advertisers to reach prospects using their website. It works by using a tool to find websites related to the product or service that the advertiser is offering. The advertising cost with Site Targeting is lower than standard CPC, but conversion rates vary greatly. The minimum cost is $1 ʻi he ngaahi ongo ʻe lauiafe, which equates to 10C/click. The conversion rate varies greatly depending on the industry and competition.

Toe fakataueleʻi

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, tangata pe fefine, and interests. If you segment your audience by age, tangata pe fefine, and interests, you can easily target remarketing efforts accordingly. But be careful: using retargeting too soon may irritate your online visitors and hurt your brand image.

You must also remember that Google has policies about using your data for retargeting. ʻI he angamahení, it is prohibited to collect or use personal information such as credit card numbers or email addresses. The retargeting ads that Google offers are based on two different strategies. One method uses a cookie and another uses a list of email addresses. The latter method is best for companies that offer a free trial and want to convince them to upgrade to a paid version.

When using retargeting with Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. Ko ia, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting with Adwords campaigns have two primary goals: to retain and convert existing customers and to increase sales. The first is to build a following on social media. Facebook and Twitter are both effective platforms for acquiring followers. Twitter, hange ko ʻeni, has more than 75% niʻihi ʻoku nau fakaʻaongaʻi. Ko ia, your Twitter ads must be mobile-friendly as well. Your audience will be more likely to convert if they see your ads on their mobile device.

There are several ways to structure your Adwords account. ʻI he fakamatala ko ʻení, we’ll discuss Keyword themes, Targeting, Fekau, mo hono muimuiʻi ʻo e fakaului. Each has its own advantages and disadvantages. But whichever way you decide, the key is to set your goals and get the most out of your account. Pea, follow these steps to improve your ROI. Pea, you’ll have a successful campaign. Listed below are the most important steps to optimize your account.

Ngaahi kaveinga ʻo e foʻi lea mahuʻinga

Listed under the ‘Keywords’ fili, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Keyword themes are an important aspect of targeting your ads. People are more likely to click on ads that contain keywords that they are searching for. Using keyword themes in your ad campaign will give you a better idea of who your target audience is.

If possible, use a theme group to group keywords by brand, intent, or desire. ʻI he founga ni, you can speak directly to the searcher’s query and encourage them to click. Remember to test your ads, because the ad that has the highest CTR doesn’t necessarily mean it’s the most effective one. Theme groups will help you determine the best ads based on what the searcher wants and needs.

When using a Smart campaign, don’t use negative keywords, and avoid mixing keyword themes. Google is notorious for maxing out Smart campaigns quickly. It’s important to use at least 7-10 keyword themes in your campaign. These phrases are related to the type of searches people are likely to make, which determines whether or not they see your ads. If people are looking for your service, they’re likely to use a keyword theme related to it.

Negative keywords block irrelevant searches. Adding negative keywords will keep your ads from being displayed to people who are looking for something unrelated to your business. Neongo ia, you must remember that a negative keyword theme will not block the entire search, but only the relevant ones. This will ensure that you’re not paying for irrelevant traffic. Hange ko ʻeni, if you have a campaign with a minus keyword theme, it will show ads to people who search for something that doesn’t have a meaning.

Targeting

The benefits of targeting Adwords campaigns by location and income are well documented. This type of advertising targets users based on their location and zip code. ʻOku maʻu ʻe he Google AdWords ha ngaahi kulupu kehekehe ʻo e feituʻu mo e tuʻunga ʻo e paʻanga hu mai ke fili mei ai. ʻOku fakangatangata pe ʻa e ngaue targeting ko ʻeni ki ha kulupu tuʻuaki pe ʻe taha, pea ʻe hanga ʻe hono fakatahaʻi ʻo e ngaahi foungá ʻo fakasiʻisiʻi ʻa e ola lelei hoʻo ngāué. Neongo ia, ʻoku mahuʻinga ke feinga kapau ʻe fakafalala ʻa e ngaue hoʻo ngaue ʻi he targeting totonu.

Ko e founga angamaheni taha ʻo e targeting ko hono fakaʻaongaʻi e kakano ʻo ha uepisaiti. ʻI hono vakavakaiʻi e kakano ʻo ha uepisaiti, te ke lava ʻo fili pe ko e fē ʻa e ngaahi tuʻuaki ʻoku fekauʻaki mo e meʻa ʻi he saiti ko iá. Hangē ko ʻení, ko ha uepisaiti ʻoku ʻi ai ha ngaahi founga feimeʻatokoni ʻe lava ke ʻasi ai ha ngaahi tuʻuaki ki he meʻa fufulu, neongo ʻe ʻi ai ha ngaahi tuʻuaki ʻo e lele ki he su lele. This type of targeting is like the digital version of niche magazine ads that assume that readers interested in running will also be interested in the advertised products.

Another way of targeting Adwords campaigns is by using the phrase match keyword type. This type of targeting will trigger ads for any combination of keywords, including synonyms or close variations. Broad match keywords are often the most effective for advertising a specific product or service. The same can be said for a phrase match keyword. When using phrase match keywords, you will have to add quotation marks around your keyword to get more targeted traffic. Hangē ko ʻení, if you want to target air conditioners in Los Angeles, you should use the phrase match keyword type.

You can also target your ads by location and income level. You can choose from six income levels and a variety of locations. By using these tools, you can target your ads and your ad campaigns to the exact locations of your potential customers. ʻIkai ngata ai, you can also choose to target people within certain distances from your business. While you may not have any data to back this up, these tools can provide you with valuable information about your audience.

Fekau

The two most common ways to bid on Adwords are cost per click (FPC) mo e fakamole ki he ngaahi fakakaukau ʻe lauiafe (FPM). Choosing one method over the other depends on your goals. CPC bidding is best for a niche market where your target audience is very specific and you want your ads to be visible to as many people as possible. ʻI he tafaʻaki ʻe, CPM bidding is only appropriate for display network ads. Your ads will appear more frequently on related websites that also display AdSense ads.

The first method involves organizing your bidding into separate “ngaahi kulupu tuʻuaki.” Hangē ko ʻení, you could group 10 ki he 50 related phrases and evaluate each group separately. Google will then apply a single maximum bid for each group. This intelligent division of your phrases will help you manage your entire campaign. In addition to manual bidding, automated bid strategies are also available. These systems can adjust bids automatically based on previous performance. Neongo ia, they cannot account for recent events.

Using a keyword research tool is an excellent way to find low-cost specializations and niches. In addition to Google Ads’ free keyword research tool, SEMrush can help you find search terms that are relevant to your business. With this tool, you can discover competitor keywords and see their competition’s bidding performance. With the keyword bidding tool, you can narrow down your research by ad group, campaign, and keyword.

Another method for bidding on Adwords is CPC. This method requires conversion tracking and gives you an exact cost for every sale. This method is best for more advanced Google Adwords users because it allows you to monitor ROI. With this method, you can change your bid based on the performance of your ads and your budget. You can also use cost per click as a base for CPC bidding. But you need to know how to calculate ROI and choose the best way to achieve this.

If you are targeting local customers, you may want to opt for local SEO instead of national advertising. Adwords helps your business reach out to another billion internet users. Adwords helps track the behavior of your target audience and helps you understand the type of customers who are looking for your product. You can also improve your Adwords quality by tracking user activity to lower your cost per click. Ko ia, don’t forget to optimize your ads with local SEO and improve your ROI!

Muimuiʻi ʻo e fakaului

Once you have installed AdWords conversion tracking code on your website, you can use it to see which advertisements are converting the best. It is possible to see conversion data on several levels, such as campaign, ad group, and even keyword. Conversion tracking data can also guide your future ad copy. ʻIkai ngata ai, based on this data, you can set a higher bid for your keywords. Here’s how.

Firstly, you have to decide whether you want to track unique or average conversions. While AdWords conversion tracking allows you to track conversions that occur in the same session, Google Analytics tracks multiple conversions from the same user. Neongo ia, some sites wish to count every conversion separately. If this is the case for you, make sure you set up conversion tracking properly. Ua, if you want to know whether the conversion data you see are accurate, compare it to hard sales.

Once you’ve set up AdWords conversion tracking on your website, you can also place a global snippet on your confirmation page. This snippet can be placed on all of your website’s pages, including those on the mobile app. ʻI he founga ni, you’ll be able to see exactly which adverts your customers click on to reach your website. Then you can decide whether to use this data in your remarketing efforts or not.

If you’re interested in analyzing the effectiveness of your ad campaigns, you can set up conversion tracking on Google Adwords. Google provides three simple methods to track phone calls. ʻUluaki, you need to create a new conversion and select phone calls. Hokó, you should insert your phone number on your ads. Ko hoʻo fai pe ʻeni, you can choose the type of conversion you want to track. You can also select the number of conversions that occurred from a given pixel.

Once you’ve installed conversion tracking on your website, you can track how many people clicked on your ads. Te ke toe lava foki ʻo muimuiʻi ʻa e telefoni mei hoʻo ngaahi tuʻuaki, neongo ʻoku ʻikai ke nau fie maʻu ha kouti fakaului. Te ke lava ʻo fakafehokotaki ki ha app store, ko ha ʻakauni ʻoku ʻikai fakasiʻia, pe ko ha toe falekoloa faʻahi tolu kehe. ʻOku mahuʻinga ʻa e ngaahi telefoni ki hoʻo pisinisi. Te ke lava ʻo sio pe ko hai ʻoku ne ui hoʻo ngaahi tuʻuaki, ko e ʻuhinga ia ʻoku totonu ai ke ke muimuiʻi e telefoni.

Kapau ʻoku ke fie maʻu ha paʻanga lahi ange ʻi he ʻInitaneti mo e Google Adwords, there are some basic things you need to know. Ko e fekumi ki he ngaahi foʻi lea mahuʻingá, Kulupu tuʻuaki targeting, Totongi ki he lomiʻi, mo e tama feʻauʻauhi poto. ʻI he fakamatala ko ʻení, Te u fakamatalaʻi takitaha ʻeni ʻi ha tali mahinongofua. Tatau ai pe pe ʻoku ke foʻou ki he ngaahi talamuʻaki pe kuo taʻu lahi hoʻo fakaʻaongaʻi ia, ʻoku ʻi ai ha ngaahi meʻa ʻoku totonu ke ke ʻilo ke kamata ʻaki.

Fekumi ki he foʻi lea mahuʻinga

You’ve probably heard about keyword tools before, ka ko e hā e meʻa totonu ʻoku nau? Ko hono fakanounou, they’re a set of tools to find new keywords and determine which ones to bid on. Keyword tools are an essential part of the AdWords advertising process, as they allow you to refine your searches and identify new keywords. Regardless of what tool you use, the key to successful AdWords marketing is to make sure to revisit these tasks on a regular basis.

The first step in keyword research is to understand your niche and the questions people ask. It’s crucial to capture your target audience’s attention by identifying their needs. Meʻamalie, there’s a tool to help you do just that: Google Ko e Tohi Palani Mahuʻinga. This tool lets you browse hundreds of different keywords and find those with high search volumes. Once you’ve narrowed down your keyword list, te ke lava ʻo kamata faʻu ha ngaahi pou foʻou ʻi honau ʻatakai.

Ko e sitepu hono hoko ʻi he fakatotolo ki he tefito ko e feʻauʻauhi. Te ke fie fili ha ngaahi foʻi lea mahuʻinga ʻoku ʻikai fuʻu feʻauʻauhi, ka ʻoku ʻikai pe ke fuʻu angamaheni. ʻOku totonu ke nofoʻi hoʻo kuo fakamaʻalaʻala ʻe he kakai ʻo kumi ha ngaahi kupuʻi lea pau. Fakapapauʻi ke fakafehoanaki ʻa e tuʻunga mo e kanotohi ʻo e tama feʻauhi ke ʻiloʻi pe ko e ha ʻoku ngaue lelei taha. ʻOku mahuʻinga ke manatuʻi ʻoku fekumi hoʻomou kau fanongo ki hoʻomou koloa pe ngaue. ʻE maʻu ʻe ha foʻi lea mahuʻinga kuo ʻosi manakoa ʻi ha feituʻu pe ʻe taha ha tohi fekumi lahi kapau ʻoku fekauʻaki mo hoʻo pisinisi.

Ko hoʻo holoki pe ʻa e lisi ʻo e ngaahi foʻi lea mahuʻinga, te ke lava ʻo tokanga taha ki he ngaahi meʻa ʻoku mahuʻinga taha ki ho kuo fakamaʻalaʻala. It’s important to choose a few keywords and phrases that are highly profitable for your product or service. Manatuʻi, you only need three or five to have a successful campaign. The more specific the keywords are, the higher your chances of success and profitability. It’s important to understand which keywords are the most searched by consumers and which ones aren’t.

The next step in keyword research is to create content around your chosen keywords. Using relevant long tail keywords will increase qualified traffic and conversion rates. As you do this, experiment with different types of content. You can use the same keyphrase in different articles or on different landing pages. ʻI he founga ni, you’ll be able to discover which combination of keywords and content works best for your business. Your target audience will be able to find you through content that appeals to these specific searches.

Kulupu tuʻuaki targeting

If you’re ready to start creating highly-targeted ads for your website, consider setting up ad groups. Ad groups are groups of keywords, fakamatala tuʻuaki, and landing pages that are specific to your niche and audience. Google pays special attention to ad groups when deciding where to place your ads. You can also choose from various languages, which means you’ll be able to target potential customers around the world.

While observation won’t narrow your campaign’s targeting, you can experiment with different criteria in ad groups. Hangē ko ʻení, if you own a bike store, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. Mahalo te ke fie siviʻi foki pe ʻoku mahuʻingaʻia hoʻo kau fanongo ʻi activewear, pea kapau ʻoku, te ke lava ʻo taʻofi kinautolu mei he kulupu tuʻuaki.

Makehe mei he kulupu tuʻuaki targeting, te ke lava foki ʻo liliu hoʻo mavae ʻaki ʻa e feituʻu. Te ke lava ʻo hiki mai ʻa e ngaahi lisi fakasiokālafí mei he Search ko ha senolo. Ke fakatonutonu ha ngaahi foʻi lea mahuʻinga lahi ʻi ha tuʻuaki pe ʻe taha, te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi meʻa lalahi ke fakatonutonu ʻakí. Kapau ʻoku ʻikai ke ʻi ai haʻo patiseti fakaʻaho, te ke lava foki ʻo fakatonutonu ha ngaahi foʻi lea mahuʻinga lahi ʻi he foʻi lea ʻe taha ʻoku ʻalu ki ai. Manatuʻi pe ke ke manatuʻi ʻoku toki maʻu pe ʻa e founga ko ʻeni ki he ngaahi tuʻuaki ʻoku ʻikai ha patiseti fakaʻaho.

Ko e founga lelei taha ke siviʻi ai e tatau ʻo e tuʻuaki ko e kamata ʻaki ha ngaahi liliu lalahi. ʻOua naʻa kamata ʻaki hano siviʻi ha foʻi lea mahuʻinga pē ʻe taha ʻi ha kulupu tuʻuaki. You need to test a minimum of three to four different ad copy variations to find out which one works best for your audience. This will save you time and money in the long run. It will also help you determine the most effective USP and call to action. This is a key part of PPC strategy.

When creating ad groups, keep in mind that keywords within an ad group can have the same meaning. The choice of keywords within an ad group will determine whether the ad is displayed or not. Meʻamalie, Google AdWords uses a set of preferences when it comes to choosing which keywords to auction. To help you optimize your ad groups, here’s a document from Google that explains how to use similar and overlapped keywords in Google Ad accounts. Regardless of the way it looks, only one keyword can trigger an ad from your account.

Totongi ki he lomiʻi

Whether you’re a newbie or a seasoned veteran, you’ll want to know what to expect from Cost per Click for Adwords. You’ll find that costs can range anywhere from $1 ki he $4 depending on the industry, and the average cost per click is typically between $1 mo e $2. While this may seem like a big amount, it’s worth noting that a high CPC doesn’t necessarily translate to a low ROI. The good news is that there are ways to improve your CPC and keep costs in check.

To get a general idea of how much each click is going to cost, we can compare CPC rates from different countries. Hangē ko ʻení, ʻi he ʻIunaiteti Siteití, CPC rates for Facebook Ads are about $1.1 ki he lomiʻi ʻi he, while those in Japan and Canada pay up to $1.6 ki he lomiʻi ʻi he. In Indonesia, Brazil, and Spain, the CPC for Facebook Ads is $0.19 ki he lomiʻi ʻi he. These prices are lower than the national average.

A successful ad campaign will ensure maximum ROI for the smallest amount of money spent. A low bid won’t convert, and a high bid won’t drive sales. The cost per click for a campaign can vary from day to day, depending on competition for specific keywords. ʻI he ngaahi meʻa lahi, advertisers only pay enough to break through Ad Rank thresholds and beat the Ad Rank of the competitor below them.

You can improve the ROI of your marketing channels, including Cost per click for Adwords. Invest in scalable marketing channels like email, social media, and retargeting ads. Working with Customer Acquisition Cost (CAC) helps you manage your budget, improve your business, and boost your ROI. Ko e ngaahi founga angamaheni taha ʻeni ʻe tolu ke fakaleleiʻi ʻaki e fakamole ki he lomiʻi ʻi he ngaahi talamuʻaki. Ko ha founga lelei ke kamata ʻaki ko hono fakaʻaongaʻi e ngaahi meʻangāue ko ʻení pea vakai ki he meʻa te nau lava ʻo fai maʻaú.

Ko ha founga lelei ke holoki ʻaki hoʻo fakamole ki he lomiʻi ki he ngaahi talamuʻaki ko hono fakapapauʻi ʻoku maʻolunga feʻunga ho maaka lelei ke feʻauhi mo e bidder maʻolunga taha. Te ke lava ʻo talamahuʻinga tuʻo ua ki he totongi ʻo e advertiser hono hoko, ka ʻoku totonu ke ke manatuʻi ʻe ui ʻe he Google ʻa e lahi ʻo e paʻanga ʻoku ke totongi ko e totongi totonu ki he lomiʻi. ʻOku toe mahuʻinga foki ke manatuʻi ʻoku lahi ha ngaahi meʻa te ne lava ʻo takiekina e totongi ʻo ha lomiʻi ʻi hoʻo ngaahi tuʻuaki, kau ai e maaka lelei ʻo hoʻo uepisaití.

Competitor intelligence

When you’re trying to create a successful ad campaign, mahuʻinga ʻa e feʻauʻauhi ʻo e ʻatamai. This is vital when it comes to finding out where your competitors are, and what they’re doing. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, content performance, pea toe lahi ange. Ahrefs is part of the SEO competitive intelligence community, and helps you identify your competitors’ ngaahi foʻi lea mahuʻingá.

One of the best competitive intelligence techniques is understanding the metrics of your competitors. Because data varies from business to business, it’s important to use your own KPIs when analysing your competitors. By comparing your competitors’ traffic flow, you can identify areas of opportunity that you might have missed otherwise. Here are some tips for effective competitive intelligence for Adwords:

Observe your competitors’ to ʻa e ʻu peesi. You can get great ideas from studying your competitors’ to ʻa e ʻu peesi. Another benefit of competitive intelligence is staying on top of new offers and strategies from your competitors. You can also sign up for competitor alerts to stay on top of what your competitors are doing. You can also check out competitor content on social networks to see how it compares with your own. You may find a product or service that will appeal to a niche of people you’re trying to target.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, you can determine which offers are more appealing to your target audience. You can also get insight on their pricing plans and services. Competitive intelligence tools track detailed marketing insights. Pea, you can decide on how to respond to these. A competitive intelligence tool will tell you whether your competitors have implemented a similar strategy or not. This can help you get an edge over your competitors and boost your revenue.

Mahalo kuo ke ʻosi fanongo ʻi he ngaahi foʻi lea mahuʻinga mo e mavae, ka he ʻikai ke ke ʻilo e founga ke fokotuʻutuʻu totonu ai hoʻo ʻakauni ke toe lahi ange ʻa e ola lelei hoʻo paʻanga tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ki he founga hono fokotuʻutuʻu hoʻo ʻakauni. Ko hoʻo maʻu pe ha fakakaukau ki he founga hono fokotuʻutuʻu hoʻo ʻakauni, te ke lava ʻo kamata he ʻahó ni. Te ke lava foki ʻo vakaiʻi ʻetau fakahinohino fakaikiiki ki he founga hono fili ʻo e ngaahi foʻi lea totonu. ʻOku mahuʻinga hono fili ʻo e ngaahi foʻi lea totonu ki hono fakatupulaki hoʻo ului mo e tuʻuaki.

Ngaahi foʻi lea mahuʻinga

Lolotonga hono fili ʻo e ngaahi foʻi lea mahuʻinga ki he ngaahi foʻi lea, manatuʻi ʻoku ʻikai fakatupu tatau ʻa e ngaahi foʻi lea mahuʻinga kotoa pe. Neongo ʻoku ngali ʻuhingamalie ha niʻihi ʻi he kamataʻanga, ʻe lava pe ke ʻikai ke nau ola lelei. Hangē ko ʻení, Kapau ʻoku faʻahinga ʻe ha taha “lea fufū ʻa e WiFi” ki he Google, Mahalo ʻoku ʻikai ke nau kumi ha lea fufu ki honau ʻapi WiFi. Pe, te nau lava ʻo kumi ha lea fufu ʻa ha kaungameʻa. ʻE maumautaimi kiate koe ʻa e tuʻuaki ʻo ha foʻi lea hange ko e lea fufu ʻa e WiFi, ʻi he ʻikai ke fekumi ʻa e kakai ki he faʻahinga fakamatala ko ia.

ʻOku mahuʻinga ke ʻiloʻi ʻoku liliu e ngaahi foʻi lea mahuʻinga ʻi ha vahaʻataimi, ko ia ʻoku fie maʻu ke ke tulituli hake ki he ngaahi akenga fakamuimuitaha ʻi he foʻi lea mahuʻinga targeting. Makehe mei he tatau ʻo e tuʻuaki, foʻi lea mahuʻinga targeting fie maʻu ke toutou fakatonutonu, ʻo hange ko e liliu ʻa e ngaahi maketi mo e ngaahi toʻonga ʻa e kakai. Hangē ko ʻení, ʻOku marketers fakaʻaongaʻi ha lea fakanatula lahi ange ʻi heʻenau ngaahi tuʻuaki, pea ʻoku liliu maʻu pe ʻa e totongi. Koeʻuhi ke kei feʻauʻauhi mo mahuʻinga, ʻOku fie maʻu ke ke fakaʻaongaʻi ʻa e ngaahi foʻi lea fakamuimuitaha te ne ʻave ha ngaahi meʻalele lahi ange ki hoʻo uepisaiti.

Ko ha founga mahuʻinga ke fakaʻehiʻehi ai mei hono maumauʻi e paʻanga ʻi he ngaahi meʻalele ʻoku ʻikai lelei ko hono faʻu ha lisi ʻo e ngaahi foʻi lea ʻoku kovi. ʻE tokoni ʻeni ke ke fakaʻehiʻehi ai mei hono maumauʻi e paʻanga ʻi he ngaahi lea ʻoku ʻikai mahuʻinga, pea fakalahi hoʻo lomiʻi ʻi he vave. Neongo ʻoku faingofua pe hono kumi ʻo e ngaahi foʻi lea mahuʻinga, ʻe lava ke hoko hono fakaʻaongaʻi ʻo e ngaahi meʻa ʻoku kovi ko ha faingataʻa. Ke fakaʻaongaʻi totonu e ngaahi foʻi lea ʻoku ʻikai lelei, ʻOku fie maʻu ke mahino kiate koe ʻa e ngaahi foʻi lea mahuʻinga mo e founga ke ʻiloʻi ai kinautolu. ʻOku lahi ha ngaahi founga ke maʻu ai ha ngaahi foʻi lea mahuʻinga ʻoku fakaului maʻolunga pea fakapapauʻi ʻoku nau fekauʻaki mo hoʻo uepisaiti.

Fakatatau mo e natula hoʻo uepisaiti, mahalo naʻa fie maʻu ke ke fili ha foʻi lea mahuʻinga ʻe taha pe lahi ange ki he kumí. Ke maʻu ʻa e konga lahi ʻo e ngaahi foʻi lea mahuʻinga, fili ha ngaahi meʻa ʻoku falahi pea ʻe lava ke maʻu ai ha kakai tokolahi ange. Manatuʻi ʻokú ke fie nofo maʻu ʻi he ʻatamai ʻo hoʻo kau fanongó, pea ʻikai ko ia pe. ʻE fie maʻu ke ke ʻiloʻi e meʻa ʻoku fekumi ki ai e kakai kimuʻa pea ke toki lava ʻo fili ha founga lelei. Ko e feituʻu ia ʻoku maʻu ai e fekumi ki he foʻi lea mahuʻinga ʻi he.

Te ke lava ʻo maʻu ha ngaahi foʻi lea foʻou ʻaki haʻo fakaʻaongaʻi ʻa e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google pe ʻi he webmaster fekumi analytics lipooti ʻo e fehuʻi ʻoku fakafehokotaki ki hoʻo ʻakauni Adwords. ʻI ha faʻahinga meʻa pe, fakapapauʻi ʻoku fekauʻaki hoʻo ngaahi foʻi lea mahuʻinga mo e kakano ʻo hoʻo uepisaiti. Kapau ʻoku ke targeting ʻa e ngaahi fekumi, ʻOku totonu ke ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku tatau mo e kupuʻi lea pea fakatauhoa ʻa e kupuʻi lea ki he kakano ʻo hoʻo uepisaiti. Hangē ko ʻení, ʻe lava ke fakataumuʻa ha uepisaiti fakatau su ki he kau ʻaʻahi ʻoku nau kumi ha fakamatala fekauʻaki mo e “founga ke” – ʻa ia ʻoku fakataumuʻa lahi ki ai.

Fekau

ʻI he ngaahi foʻi lea tuʻuaki, te ke lava ʻo talamahuʻinga ki hoʻo ngaahi meʻalele ʻi ha ngaahi founga lahi. Ko e founga angamaheni taha ko e totongi-ki he-lomiʻi, feituʻu ʻoku ke totongi pe ki he lomiʻi takitaha ʻoku maʻu ʻe hoʻo tuʻuaki. Neongo ia, te ke lava foki ʻo fakaʻaongaʻi ʻa e totongi-ki he-mille, ʻa ia ʻoku siʻisiʻi ange hono totongi ka ʻoku ne fakaʻata koe ke ke totongi ha ngaahi ongo ʻe lauiafe ʻi hoʻo tuʻuaki. Ko ha ngaahi tokoni ʻeni ki hono kole ʻo e ngaahi foʻi lea:

Te ke lava ʻo fekumi ki he ngaahi tuʻuaki mo e ngaahi foʻi lea mahuʻinga ʻo e kuohili ke fakapapauʻi pe ko e fe ʻa e mavae ʻoku ola lelei taha. Te ke lava foki ʻo fakaʻaongaʻi ʻa e fakamatala ʻa e tama feʻauhi ke fakapapauʻi lelei ange ʻa e ngaahi foʻi lea mahuʻinga mo e ngaahi tuʻuaki ke lea ʻi he. ʻOku mahuʻinga kotoa e ngaahi fakamatala ko ʻeni ʻi he taimi ʻoku ke fokotuʻutuʻu fakataha ai e mavae. Te nau tokoni atu ke ke ʻiloʻi ʻa e lahi ʻo e ngaue ʻoku fie maʻu ke ke fai. Neongo ia, ʻOku lelei taha ke fekumi ki ha tokoni fakapalofesinale mei he kamataʻanga. ʻE lava ʻe he tauʻataina ke fili lelei ʻo tataki koe ʻi he founga kotoa, mei hono fokotuʻu ha patiseti ke liliu e patiseti fakaʻahó.

ʻUluaki, mahino hoʻo maketi ʻoku fakataumuʻa ki ai. Ko e ha ʻoku fie lau ʻe hoʻo kau fanongo? Ko e hā ʻoku nau fie maʻú? Kole ki he kakai ʻoku nau maheni mo hoʻo maketi pea fakaʻaongaʻi ʻenau lea fakafonua ke fokotuʻutuʻu hoʻo tuʻuaki ke tatau mo ʻenau ngaahi fie maʻu. Makehe mei hono ʻiloʻi hoʻo maketi ʻoku fakataumuʻa ki ai, fakakaukau ki he ngaahi meʻa kehe hange ko e feʻauhi, patisetí, mo e maketi ʻoku fakataumuʻa ki ai. ʻI hono fai ʻeni, te ke lava ʻo fakapapauʻi ʻa e lahi ʻo e fakamole ʻoku totonu ke totongi ʻe hoʻo ngaahi tuʻuaki. Kapau ʻoku ʻi ai haʻo patiseti fakangatangata, ʻOku lelei taha ke tokanga taha ki he ngaahi fonua maʻamaʻa ange, koeʻuhi ʻoku faʻa lahi ange ʻa e tali lelei ʻa e ngaahi fonua ko ʻeni ki hoʻo tuʻuaki ʻi he niʻihi ʻoku nau totongi ha paʻanga lahi.

Ko hoʻo maʻu pe ʻa e founga totonu, te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ke fakalahi hoʻo pisinisi. Te ke lava foki ʻo fakataumuʻa ki he kau fakatau fakalotofonua, ʻa ia ko hono ʻuhinga, te ke lava ʻo muimuiʻi ʻa e ʻulungaanga ʻo e tokotaha ngaue ki he polokalama pea fakaleleiʻi ʻa e maaka lelei hoʻo pisinisi. Makehe mei hono fakatupulaki ʻo e feʻaluʻaki, te ke lava ʻo holoki hoʻo fakamole-ki he-lomiʻi ʻaki haʻo fakaleleiʻi e tuʻunga lelei hoʻo ngaahi tuʻuaki. Kapau ʻoku ʻi ai haʻo kakai fakalotofonua, ʻe tokoni ʻa e tokanga ki he SEO ke ke fakaʻehiʻehi ai mei ha faʻahinga toʻanga.

Maaka lelei

ʻOku ʻi ai ha ngaahi tefitoʻi meʻa ʻe tolu ʻoku ne takiekina ho maaka lelei ʻi he ngaahi foʻi lea. Ko e tuʻunga tuʻuaki kinautolu, totongi, mo e lavameʻa ʻi he tuʻuaki. Ko ha sipinga ʻeni ʻo e founga ʻoku uesia ai ʻe he tokotaha takitaha ʻa e. ʻI he sipinga ʻi lalo, Kapau ʻoku ʻi ai ha ongo motolo kautaha fotunga ʻoku na maʻu ha ngaahi tu, ʻe fakaʻaliʻali ʻa e maaka lelei ange ʻi he tuʻunga #1. Kapau ʻoku hiki ʻa e ngaahi meʻa kehe ʻi he tuʻunga #2, ʻe fakamole lahi ange ke maʻu ʻa e feituʻu taupotu ki ʻolunga. Ke lava ʻo fakalahi ho maaka lelei, kuo pau ke ke fakapapauʻi ʻoku feau ʻe hoʻo tuʻuaki ʻa e ngaahi fie maʻu ko ʻeni.

Ko e ʻuluaki konga ke fakakaukauʻi ʻi he taimi ʻoku ke feinga ai ke fakaleleiʻi ho maaka lelei ko hoʻo peesi ʻuluaki. Kapau ʻoku ke fakaʻaongaʻi ha foʻi lea mahuʻinga hange ko e peni lanu puluu, ʻOku fie maʻu ke ke faʻu ha peesi ʻoku ʻi ai e foʻi lea mahuʻinga ko ia. Pea, kuo pau ke kau ʻi hoʻo peesi ʻuluaki ʻa e ngaahi foʻi lea “peni lanu pulu.” ʻE kau leva ʻi he kulupu tuʻuaki ha fehokotakiʻanga ki ha peesi ʻoku to ai ʻa e foʻi lea mahuʻinga tatau. ʻOku totonu ke hoko ʻa e peesi ʻuluaki ko ha feituʻu lelei ke maʻu ai ha fakamatala lahi ange fekauʻaki mo e peni lanu puluu.

Ko e meʻa hono ua ko hoʻo talamahuʻinga ki he PC. ʻE tokoni ho maaka lelei ke fakapapauʻi pe ko e fe ʻa e ngaahi tuʻuaki ʻe lomiʻi ʻi he. ʻOku ʻuhinga ʻa e tuʻunga lelei maʻolunga ʻe fakatokangaʻi hoʻo ngaahi tuʻuaki ʻe he kau kumi. ʻOku toe hoko foki ia ko hono fakapapauʻi ʻo e tuʻunga ʻo hoʻo tuʻuaki ʻi he fakatautuki pea ʻe lava ke tokoni atu ke ke outrank maʻolunga ʻa ia ʻoku lahi ange ʻenau paʻanga ʻi he taimi. Te ke lava ʻo fakalahi ho maaka lelei ʻaki haʻo ʻai hoʻo ngaahi tuʻuaki ke fekauʻaki mo e ngaahi tuʻunga ʻoku nau targeting.

Ko e meʻa hono tolu ʻi he maaka lelei ʻo e ngaahi foʻi lea ko hoʻo FKT. ʻE hanga ʻe he meʻafua ko ʻeni ʻo fakaʻata koe ke ke siviʻi e mahuʻinga hoʻo ngaahi tuʻuaki ki hoʻo kau fanongo. ʻOku toe tokoni foki ia ke fakapapauʻi ʻa e PC ʻo hoʻo ngaahi tuʻuaki. ʻOku ʻuhinga ʻa e CTRs maʻolunga ange ʻoku ou maʻolunga ange. ʻI hono fakaʻosinga, ʻOku totonu ke fekauʻaki hoʻo peesi ʻuluaki mo e ngaahi foʻi lea mahuʻinga ʻoku ʻi hoʻo ngaahi tuʻuaki. Kapau ʻoku ʻikai fekauʻaki hoʻo peesi ʻuluaki mo hoʻo kau fanongo, ʻe maʻu ʻe hoʻo ngaahi tuʻuaki ha PC maʻulalo ange.

Ko e meʻa fakaʻosi ʻoku ne uesia hoʻo maaka lelei ko hoʻo ngaahi foʻi lea mahuʻinga mo hoʻo tuʻuaki. He ʻikai maʻu ʻe he ngaahi foʻi lea mo e ngaahi tuʻuaki ʻoku ʻikai fekauʻaki mo hoʻo kau fanongo ha maaka lelei maʻolunga. Makehe mei he ngaahi foʻi lea mahuʻinga mo e FPC, ʻe toe takiekina foki ʻe ho maaka lelei ʻa e fakamole ki hoʻo ngaahi tuʻuaki. ʻOku faʻa lahi ange ʻa e ngaahi tuʻuaki lelei ʻoku faʻa fakaului pea ʻai ke ke maʻulalo ange ʻi he PC. Ka ʻoku ke fakatupulaki fefe ho maaka lelei? ʻOku hiki atu ʻi lalo ha ngaahi founga ki hono fakaleleiʻi ho maaka lelei ʻi he ngaahi foʻi lea.

Fakamole

Koeʻuhi ke lava ʻo maʻu ha fakakaukau totonu ki he totongi ʻo hoʻo ngaahi foʻi lea ko e tuʻuaki, kuo pau ke ʻuluaki mahino kiate koe ʻa e foʻi fakakaukau ʻo e PC (totongi-ki he-lomiʻi). Neongo ʻoku hoko ʻa e PC ko ha konga lelei ʻo e fale ke mahino ʻa e fakamole ki he ngaahi foʻi lea, ʻoku ʻikai feʻunga ia. Kuo pau foki ke ke fai ha fakamatala ki he totongi ʻo ha makasini ki ha polokalama fakakomipiuta ʻa e M. Hangē ko ʻení, ʻOku ʻomi ʻe he WordStream ha totongi ki he mahina ʻe ono, 12-māhina, mo prepaid ngaahi palani fakataʻu. Fakapapauʻi ʻoku mahino kiate koe ʻa e ngaahi tuʻunga ʻo e ngaahi aleapau ko ʻeni kimuʻa pea ke toki hu ki he.

ʻI he ngaahi taʻu kimui ní, Kuo fakalahi ʻe he totongi ʻo e ngaahi foʻi lea ʻe tolu ki he nima ʻa e verticals. Kuo kei maʻolunga pe ʻa e totongi neongo ʻa e fie maʻu mei he kau vaʻinga taʻe ʻinitaneti mo e kamataʻanga ʻo e paʻanga. ʻOku ʻulungaanga ʻaki ʻe he Google ʻa e totongi ʻo e ngaahi foʻi lea ke toe lahi ange ʻa e feʻauʻauhi ʻi he maketi, mo ha ngaahi pisinisi lahi ange ʻi hano fakaʻaongaʻi ʻo e ʻInitaneti ki he maketi ʻenau koloa. ʻOku faʻa lahi ange ʻa e totongi ʻo e ngaahi foʻi lea ʻi he 50% ʻo e totongi ʻo e koloa, ka naʻe maʻulalo ange ia ʻi ha ngaahi verticals.

Neongo ʻene mamafa, Ko e ngaahi foʻi lea ko ha meʻangaue tuʻuaki lelei. ʻI he tokoni ʻa e ngaahi foʻi lea, te ke lava ʻo aʻu ki ha kau ngaue makehe ʻe laui miliona pea fakatupu ha foki mahuʻinga ki hoʻo ʻinivesimeni. Te ke lava foki ʻo muimuiʻi ʻa e ngaahi ola ʻo hoʻo ngaue pea fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne faʻu ʻa e ngaahi meʻalele lahi taha. ʻI he ʻuhinga ko ʻeni, Ko e polokalama ko ʻeni ko e founga lelei taha ia ki he fanga kiʻi pisinisi iiki. Te ne tokoniʻi koe ke ke maʻu ha tuʻunga maʻolunga ange ʻo e ului ʻi ha toe taimi kimuʻa.

ʻI he taimi ʻoku fokotuʻu ai ha patiseti ʻo e ngaahi foʻi lea, fakapapauʻi ʻoku ke vahevahe ha konga ʻo hoʻo patiseti tuʻuaki fakalukufua ki he ngaue takitaha. ʻOku totonu ke ke taumuʻa ki ha patiseti fakaʻaho ʻo e PS200. Mahalo ʻe māʻolunga pe māʻulalo ange, makatuʻunga ʻi he kuo fakamaʻalaʻala ʻo hoʻo pisinisi mo e lahi ʻo e ngaahi meʻalele ʻoku ke ʻamanaki ke fakatupu he mahina. Vahevahe ʻa e patiseti fakamāhiná ʻaki 30 ke maʻu hoʻo patiseti fakaʻaho. Kapau ʻoku ʻikai ke ke ʻilo e founga ke fokotuʻu ai ha patiseti totonu ki hoʻo ngaue ki he ngaahi lea, Mahalo te ke maumauʻi hoʻo patiseti tuʻuaki. Manatuʻi, ko e patiseti ko ha konga mahuʻinga ia ʻo e ako ki he founga ke lavameʻa ai ʻi he ngaahi foʻi lea.

Tatau ai pe pe ʻoku ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ke maʻu ha fakatau lahi ange pe lahi ange, kuo pau ke ke fili ʻa e lahi ʻo e meʻa ʻoku ke fie fakaʻaongaʻi ʻi he lomiʻi takitaha. ʻOku ʻomi ʻe he ngaahi lea ʻa e kau fakatau foʻou, pea ʻoku fie maʻu ke ke ʻiloʻi ʻa e lahi ʻo e mahuʻinga ʻo kinautolu takitaha, ʻi he ʻuluaki fengaueʻaki pea ʻi he moʻui kotoa. Hangē ko ʻení, ʻOku fakaʻaongaʻi ʻe ha taha ʻo ʻeku kau kasitomaa ʻa e ngaahi foʻi lea ke fakalahi ʻaki ʻenau tupu. ʻI he meʻa ni, ʻe lava ʻe ha tuʻuaki tuʻuaki lelei ʻo fakahaofi ʻene paʻanga ʻe lauiafe ʻi he fakamole ki he tuʻuaki.