Te ke lava ʻo fakaʻaongaʻi ʻa e Google ngaahi foʻi lea ke tuʻuaki ʻaki hoʻo uepisaiti. ʻOku faingofua ʻaupito ʻa e founga: ʻoku fie maʻu ke ke faʻu ha ʻakauni, fili ha ngaahi foʻi lea mahuʻinga ʻe niʻihi, pea kamata kole kiate kinautolu. Ko e founga ʻeni ke lahi ange ai hoʻo lomiʻi ʻi he vave pea kamata tuʻuaki hoʻo uepisaiti! ʻOfa pe ʻe tokoni atu ʻa e fakamatala ko ʻeni ke ke kamata ʻaki ʻa e ngaahi foʻi lea ko e tuʻuaki. Kapau ʻoku ʻikai, te ke lava ʻo ako lahi ange fekauʻaki mo e ngaahi tefitoʻi meʻa mahuʻinga ʻo e tuʻuaki ʻi he Google ʻi he fakamatala ko ʻeni. Kae ʻoua kuo aʻu ki he taimi hoko, fekau fiefia!
Tuʻuaki ʻi he Google
Te ke lava ʻo tuʻuaki ʻi he founga ʻa e Google ʻaki haʻo kole ʻa e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo pisinisi. ʻE ʻasi mai hoʻo tuʻuaki ʻi he taimi ʻe lava ke kumi ai ʻe he kau fakatau ʻa e Google ki he ngaahi foʻi lea mahuʻinga ʻoku ke fie fakataumuʻa ki ai. ʻE fili ʻe he Google ʻa e ngaahi tuʻuaki ʻoku ʻasi ʻi he peesi ola ʻo e fekumi, pea ko e maʻolunga ange hoʻo talamahuʻinga, ko e maʻolunga ange hoʻo tuʻuaki ʻe fokotuʻu. Ko e kii ke maʻu ha kau fakatau ʻe ala hoko’ mata pea fakalotoʻi kinautolu ke nau lomiʻi ʻi hoʻo tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke toe lelei ange ai hoʻo tuʻuaki.
ʻE lava ke ʻaonga ʻaupito ʻa e ngaahi tuʻuaki ʻi he Google kapau ʻoku fekauʻaki hoʻo koloa pe ngaue mo e kau fakatau’ ngaahi fie maʻú. ʻE lava ke fakataumuʻa lahi ʻa e faʻahinga tuʻuaki ko ʻeni ki hoʻo kau fanongo ʻi he feituʻu, taʻu motuʻá, mo e ngaahi foʻi lea mahuʻinga. ʻOku toe ʻomi foki ʻe he Google ha ngaahi tuʻuaki kuo ʻosi fakapapauʻi ʻo makatuʻunga ʻi he taimi ʻo e ʻaho. Ko e lahi taha ʻo e ngaahi pisinisi ʻoku nau fakaʻaongaʻi pe ʻenau ngaahi tuʻuaki lolotonga e uike, mei he 8 ʻOku ke 5 PM. ʻOku ʻikai ke nau fakalele ha ngaahi tuʻuaki ʻi he fakaʻosinga ʻo e uike, ka ʻi he lolotonga ʻo e lolotonga ʻo e uiké, te ke lava ʻo fakataumuʻa hoʻo tuʻuaki ki he niʻihi ʻe ala hoko ko e kau fakatau ʻo makatuʻunga ʻi he taimi ʻoku nau ʻi he ʻInitaneti ai.
ʻI he taimi ʻoku fakaʻaongaʻi ai ʻa e Google Adwords, ʻOku ʻi ai ha tefitoʻi faʻahinga tuʻuaki ʻe ua. Ko e ʻuluaki faʻahingá ko e Search, ʻa ia ʻoku ne fakahaaʻi hoʻo tuʻuaki ʻi he taimi ʻoku fekumi ai ha taha ki hoʻo koloa pe ngaue. ʻOku siʻisiʻi ange hono totongi ʻo e ngaahi tuʻuaki, ka ʻoku ʻikai ke nau fakataumuʻa ki he ngaahi tuʻuaki ʻo e fekumi. Ko e ngaahi foʻi lea mahuʻinga ko e ngaahi foʻi lea ia ʻoku taipeʻi ʻe he kakai ki he Google ke maʻu ha koloa pe ngaue tokoni. ʻI he ngaahi meʻa lahi, ʻE fakaʻata koe ʻe he Google ke ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻe hongofulu ma nima, ka te ke lava maʻu pe ʻo fakalahi ʻa e fika ʻamui ange.
Ki ha kiʻi pisinisi siʻisiʻi, ʻe lava ke hoko ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ko ha founga lelei ʻaupito. Koeʻuhi ko e meʻa pe ʻoku fie maʻu ke ke totongi ki he lomiʻi takitaha, ʻe lava ke mamafa ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki, ka ʻoku langa ʻe he poto advertisers ʻenau ngaahi tuʻuaki ke tohoakiʻi ʻa e ngaahi meʻalele ʻoku feʻunga mo ʻenau uepisaiti. ʻE hanga ʻe he meʻa ni ʻo fakalahi ʻenau tuʻuaki. Pea kapau ko e toki kamata pe hoʻo pisinisi, ʻOku mahuʻinga ʻa e founga ko ʻeni ke vakaiʻi. Kae manatuʻi ʻoku ʻikai ke ke saiʻia ʻi he taimi ʻoku ke fekumi ai ki he optimization (SEO).
Fekauʻaki mo e ngaahi foʻi lea mahuʻinga
ʻI he taimi ʻoku ke kamata kole ai ki he ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea, kuo pau ke ke tokanga ki hoʻo FKT (lomiʻi ʻi he vave) lipooti. ʻE tokoni atu ʻa e lipooti ko ʻení ke ke fakafuofuaʻi ha ngaahi fakakaukau foʻou pea liliu hoʻo talamahuʻingá ʻo fakatatau ki ai. ʻIkai ngata ai, ʻOku fie maʻu ke ke vakaiʻi maʻu pe hoʻo palani. ʻOku vave e liliu ʻa e fekumi ʻi he tuʻuaki, pea ʻoku fie maʻu ke ke tulituli hake ki he ngaahi akenga fakamuimuitaha. Laukonga lahi ange fekauʻaki mo e tefito ko ʻeni, pe totongi ha palofesinale ke matuʻuaki hoʻo ngaahi tuʻuaki. Ko ha ngaahi tokoni ʻeni ke fakalahi ʻaki hoʻo patiseti.
ʻUluaki, fakapapauʻi ʻa e patiseti ʻoku ke ongoʻi fiemalie ke fakamoleki ʻi hoʻo ngaahi tuʻuaki. Manatuʻi ko e tokolahi taha ʻo e kakai ʻoku ʻikai ke nau sio fakalaka atu ʻi he ngaahi ʻuluaki ola ʻi ha fekumi ʻi he Google, ko ia ʻoku mahuʻinga ke ʻasi ʻi ʻolunga he SERPs. ʻE fakapapauʻi ʻe he lahi ʻo e paʻanga ʻoku ke talamahuʻinga ʻi he foʻi lea takitaha ʻa e lahi hoʻo fakaʻaongaʻi fakakatoa mo e tuʻunga lelei te ke ʻasi ai ʻi he peesi ʻuluaki. Ki he foʻi lea mahuʻinga takitaha, ʻOku fakahu ia ʻe he Google ki ha fakatautuki mo e bidder maʻolunga taha.
Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ke fakangatangata ʻaki hoʻo mavae ʻi he ngaahi fekumi ʻoku ʻikai mahuʻinga. Ko e ngaahi foʻi lea kovi ko e konga ia ʻo e targeting kovi pea te ne lava ʻo taʻofi koe mei haʻo kole ki he ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo pisinisi. ʻI he founga ni, ʻe toki ʻasi pe hoʻo ngaahi tuʻuaki ʻi he ngaahi fehuʻi fekumi ʻoku kau ai ʻa e ngaahi foʻi lea ʻoku kovi. Ko e lahi ange ʻo e foʻi lea mahuʻinga ko e, ko e maʻulalo ange hoʻo talamahuʻinga ʻe. Te ke lava foki ʻo fili ha ngaahi foʻi lea kovi ʻi hoʻo kulupu tuʻuaki ke toʻo kinautolu mei hoʻo ngaue.
ʻI he taimi ʻoku ke kole ai ki he ngaahi foʻi lea mahuʻinga, fakakaukau ki ho maaka lelei. ʻOku sio ʻa e Google ki ha meʻa ʻe tolu ʻi he taimi ʻoku fakafuofuaʻi ai ʻa e meʻa tuʻuaki mo e mahuʻinga. Ko e maaka lelei maʻolunga ko ha fakaʻilonga ia ʻo e mahuʻinga ʻo ha uepisaiti. ʻOku ngalingali ʻe fakatupu ʻe hoʻo meʻa ʻi loto ha ngaahi meʻalele mahuʻinga, ko ia fakakaukau ke liliu hoʻo talamahuʻinga ʻo fakatatau ki ai. Hili hono moʻui ʻaki hoʻo ngaahi tuʻuaki, te ke maʻu ha fakamatala fekauʻaki mo hono fakahoko hoʻo ngaue pea liliu hoʻo talamahuʻinga ʻo fakatatau ki ai.
Faʻu ha ngaahi tuʻuaki
ʻOku lahi ha ngaahi meʻa ke manatuʻi ʻi he taimi ʻoku ke faʻu ai ha ngaahi tuʻuaki ʻi he ngaahi foʻi lea. Ko e meʻa ʻe taha, kuo pau ke ke ʻiloʻi ʻa e faʻunga ʻo e tauʻanga, pea fakaʻaongaʻi ʻa e ngaahi meʻangaue SEO hange ko e tohi palani mo e enaka ʻa e Google ke maʻu ha ngaahi foʻi lea mahuʻinga. Pea, hiki hoʻo meʻa tuʻuaki pea lahi ange ʻa e tuʻuaki ke maʻu ʻa e lomiʻi maʻolunga taha ʻi he vave. Pea, pulusi ia ʻi he uepisaiti ʻa e Google ke maʻu ʻa e lahi ʻo e ngaahi fakakaukau mo e clickthroughs.
Ko ʻene faʻu pe hoʻo tuʻuaki, ʻOku totonu ke ke vakaiʻi ia ki he kalama mo e sipela ʻo e ngaahi fehalaaki. ʻOku fakaʻaliʻali ʻe he Google hoʻo ngaahi tuʻuaki pe, ko ia ʻoku mahuʻinga ke sio pe ko e fe ʻoku ne fakahoko lelei taha. Ko hoʻo maʻu pe ʻa e ikuna, fakatukupaaʻi ia ke fakaleleiʻi. Kapau ʻoku faingataʻa ke ke tohi hoʻo tuʻuaki, te ke lava foki ʻo sio ki he meʻa ʻoku fai ʻe hoʻo ngaahi feʻauʻauhi. Manatuʻi ʻoku ʻikai fie maʻu ke ke faʻu ʻa e veʻeteka – ʻOku ʻikai fie maʻu ke tohi ha tuʻuaki kapau te ke lava ʻo maʻu ha meʻa kuo ʻosi ʻi ai ʻa e ngaue!
ʻI he taimi ʻoku faʻu ai ha ngaahi tuʻuaki ki he ngaahi foʻi lea, ʻOku mahuʻinga ke manatuʻi ʻe mole ʻa e tuʻuaki takitaha ʻi he tahi ʻo e kanotohi. ʻOku fuʻu siʻisiʻi ʻaupito ʻa e faingamalie ke toʻo hake ʻa e tuʻunga takitaha. Ko ia, ʻOku mahuʻinga ke ʻiloʻi e ngaahi taumuʻa fakaʻosi ʻa hoʻo kau kasitomaa kimuʻa pea toki faʻu hoʻo ngaahi tuʻuaki. Hangē ko ʻení, Kapau ʻoku specializes hoʻo pisinisi ʻi he faitoʻo ʻa Nifai, te ke fie maʻu ke fakataumuʻa ki he kau fakaʻaongaʻi ʻoku nau fekumi ki he faitoʻo ʻa Nifai. ʻE tokoni hono fakaʻaongaʻi ʻo e ngaahi taumuʻa fakaʻosi ko ʻeni ki hoʻo ngaahi tuʻuaki mei he feʻauhi.
Optimizing lomiʻi ʻi he vave
ʻOku mahuʻinga ʻa e Optimising lomiʻi ʻi he vave ke fakatupulaki hoʻo foki ki he tuʻuaki. ʻOku faʻa takiekina ʻa e lomiʻi ʻi he ngaahi meʻa ʻoku fai ʻe he tuʻuaki, ʻa ia ʻoku ʻuhinga ki he tuʻunga ʻo e tuʻuaki ʻi he ngaahi ola ʻo e fekumi totongi. Ko e māʻolunga angé ʻa e FKT, ko e lelei ange, koeʻuhi he ko hano fakahaaʻi fakahangatonu ia ʻo e tuʻunga lelei ʻo hoʻo ngaahi tuʻuaki. Fakalūkufua, ʻe lava ʻe hono fakaleleiʻi ʻo e FKT ʻo takiekina ʻa e fakaului mo e fakatau ʻi he taimi vave taha ʻe lava. Firstly, vakaiʻi hoʻo tuʻuaki ʻo e ngaahi meʻa ʻoku ke feʻauʻauhi mo ia.
Ke fakalahi hoʻo FKT, ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku fakaʻaongaʻi ʻe hoʻo kau fanongo ke kumi hoʻo uepisaiti. Ko e Google Analytics mo e search fakafiemalieʻi ko ha ngaahi meʻangaue lelei ia ki he meʻa ni. Fakapapauʻi ʻoku ʻi he URL ʻo e tuʻuaki hoʻo ngaahi foʻi lea mahuʻinga, ʻa ia ʻoku tokoni ki he kau ʻaʻahi ke nau fili ʻa e feituʻu ke lomiʻi ai. ʻOku toe mahuʻinga foki hono fakaʻaongaʻi ʻo e tatau tuʻuaki. ʻIloʻi e fie maʻu hoʻo kau fanongo pea fakaʻaongaʻi e fakamatala ko ʻeni ke faʻu ʻaki ha tatau tuʻuaki te ne tohoakiʻi kinautolu ke nau fai ha ngaue.
Ko hoʻo fokotuʻu pe hoʻo taumuʻa, feinga segmenting hoʻo ngaahi tuʻuaki tuʻuaki. ʻE lava heni ke toe lelei ange hoʻo ngaahi ngāue tuʻuakí mo fakatupulaki ʻa e FKT. Ko ha konga ʻoku maʻu ʻi he uepisaiti ʻa e Google ʻoku ui ko e “ʻOku toe kole foki ʻe he kau fakaʻaongaʻi” ʻe lava ke tokoni atu ke ke fakataumuʻa ki ha kakai pau ʻaki hano ʻoange kiate kinautolu ha ngaahi fokotuʻu mahuʻinga. ʻOku toe fakaʻaongaʻi foki ʻa e lomiʻi ʻi he lahi ʻo e paʻanga ke fakafuofuaʻi ʻaki e ola lelei hoʻo ngaue fakamaketi fakaʻilekitulonika. ʻE lava ke hoko ʻa e FKT maʻulalo ko ha fakaʻilonga ʻo ha palopalema ʻi he tuʻuaki ʻo e tuʻuaki, pe ʻe lava pe ke ʻasi hoʻo ngaahi tuʻuaki ʻi he taimi ʻoku fekauʻaki ai consumers fekumi.
Kapau he ʻikai lava ʻe hoʻo tuʻuaki fekumí ʻo tohoakiʻi mai ha FKT māʻolunga, kuo mole meiate koe ha faingamalie lahi. Kuo taimi ke tau fakahoko ʻa e sitepu hoko. Toʻo ha maile ʻe taha ke fakaleleiʻi ʻaki hoʻo FKT mo e maaka lelei. Feinga ke fakaʻaongaʻi ʻa e feifeingaʻi ʻaki ʻa e ngaahi koloa ʻo e fakatataa ke fakalahi hoʻo lomiʻi ʻi he vave. Fakaʻaongaʻi e ngaahi founga hange ko e inoculation, te ke lava ʻo fakalotoʻi hoʻo kau fanongo ke nau sio ki ha maama ʻi he ngataʻanga ʻo e tanolo. Ko e taumuʻa aofangatuku ʻo e feifeingaʻí ke tataki kinautolu ki ha tukupā pe ui ke ngāue.
Toe fakataueleʻi
Ko e Retargeting mo e ngaahi foʻi lea ko ha meʻangaue malohi ia ke aʻu ki he kau fakatau foʻou. ʻOku ʻi ai ha ngaahi lao pau ʻa e Google fekauʻaki mo hono tanaki ʻo e fakamatala fakatautaha mei hono kau fakaʻaongaʻi, kau ai e fika telefoní, ngaahi tuʻasila ʻīmeilí, mo e fika ʻo e kaati fakamoʻua. ʻE lava ke fakahoko ʻa e ngaahi tuʻuaki Remarketing ʻi he tefitoʻi tuʻasila ʻo e Google, polokalama toʻotoʻo, mo e mitia fakasosiale. ʻE lava ke tokoni ʻa e meʻangaue retargeting ʻa e Google ki he ngaahi pisinisi ke nau aʻusia ʻa e kau fakatau ʻo fakafou ʻi ha ngaahi platforms kehekehe. Ko e founga lelei taha ke kamata ai ko hono toe vakaiʻi e ngaahi founga ko ʻeni.
ʻE lava ke fakaʻaongaʻi ʻa e Retargeting mo e ngaahi foʻi lea ke fakataumuʻa ki ha kau kasitoma pau naʻa nau ʻaʻahi ki ha peesi pau ʻi hoʻo uepisaiti. Te ke lava ʻo faʻu ha tuʻuaki fakalukufua ʻoku ne poupouʻi ʻa e kau teuteu fakatau ke nau vakai takai holo ʻi hoʻo saiti, pe te ke lava ʻo faʻu ha tuʻuaki retargeting ʻoku ne fakaʻaliʻali ʻa e ngaahi tuʻuaki ki he kakai naʻa nau ʻaʻahi ki hoʻo saiti kimuʻa. Ko e taumuʻa ke maʻu e tokanga ʻa e kakai kuo nau ʻaʻahi ki hoʻo saiti ʻi ha taimi, tatau ai pe kapau naʻe ʻikai ke nau fakatau ha meʻa.
ʻE lava ke fakataumuʻa ʻa e Retargeting mo e ngaahi foʻi lea ko ʻeni ki ha kau ʻaʻahi pau ʻaki hano faʻu ha kakai angamaheni ʻoku tatau mo e demographics ʻo ha tokotaha ʻaʻahi ki he uepisaiti pau. ʻE sio pe ʻa e kakai ʻoku ke faʻu ki he ngaahi tuʻuaki ʻoku fekauʻaki mo e ngaahi meʻa ʻoku manako ai ʻa e tokotaha ko ia mo demographics. Koeʻuhi ke lava ʻo maʻu ʻa e ngaahi ola lelei taha, ʻOku totonu ke ke vahevahe hoʻo uepisaiti ki ha ngaahi kulupu kehekehe, fakaʻaongaʻi ʻo e demographics ke fakataumuʻa ki hoʻo ngaahi ngaue remarketing. Kapau ʻoku ke foʻou ki he mamani ʻo e tuʻuaki, kamata ʻi he Google Adwords.
Retargeting mo e ngaahi foʻi lea ʻoku ngaue ʻaki hono fokotuʻu ha kiʻi kouti siʻisiʻi ʻi hoʻo uepisaiti. Ko e kouti ko ʻeni, toe ʻiloa foki ko ha pixel, ʻe kei taʻe fakatokangaʻi pe ʻe he kau ʻaʻahi ki he saiti. ʻOku ne fakaʻaongaʻi leva ʻa e cookies ʻoku ʻikai ke ʻiloʻi ke muimui ki hoʻo kau fanongo ʻi he ʻInitaneti. ʻE fakaha ʻe he kouti ko ʻeni ʻa e Google ngaahi tuʻuaki ʻi he taimi ke fakaʻaliʻali ai ʻa e ngaahi tuʻuaki ki he kakai kuo nau ʻaʻahi ki hoʻo saiti. Ko ha founga lelei ʻaupito ia ke aʻu ai ki he niʻihi ʻe ala hoko ko e kau fakatau. ʻOku vave mo maʻamaʻa ʻa e founga ko ʻeni, pea ʻe lava ke ne ʻomi ha ngaahi ola lahi.
