Founga hono fakaʻaongaʻi ʻo e Google ngaahi foʻi lea ke tuʻuaki ʻaki hoʻo uepisaiti

Ngaahi Talamuʻaki

Te ke lava ʻo fakaʻaongaʻi ʻa e Google ngaahi foʻi lea ke tuʻuaki ʻaki hoʻo uepisaiti. ʻOku faingofua ʻaupito ʻa e founga: ʻoku fie maʻu ke ke faʻu ha ʻakauni, fili ha ngaahi foʻi lea mahuʻinga ʻe niʻihi, pea kamata kole kiate kinautolu. Ko e founga ʻeni ke lahi ange ai hoʻo lomiʻi ʻi he vave pea kamata tuʻuaki hoʻo uepisaiti! ʻOfa pe ʻe tokoni atu ʻa e fakamatala ko ʻeni ke ke kamata ʻaki ʻa e ngaahi foʻi lea ko e tuʻuaki. Kapau ʻoku ʻikai, te ke lava ʻo ako lahi ange fekauʻaki mo e ngaahi tefitoʻi meʻa mahuʻinga ʻo e tuʻuaki ʻi he Google ʻi he fakamatala ko ʻeni. Kae ʻoua kuo aʻu ki he taimi hoko, fekau fiefia!

Tuʻuaki ʻi he Google

Te ke lava ʻo tuʻuaki ʻi he founga ʻa e Google ʻaki haʻo kole ʻa e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo pisinisi. ʻE ʻasi mai hoʻo tuʻuaki ʻi he taimi ʻe lava ke kumi ai ʻe he kau fakatau ʻa e Google ki he ngaahi foʻi lea mahuʻinga ʻoku ke fie fakataumuʻa ki ai. ʻE fili ʻe he Google ʻa e ngaahi tuʻuaki ʻoku ʻasi ʻi he peesi ola ʻo e fekumi, pea ko e maʻolunga ange hoʻo talamahuʻinga, ko e maʻolunga ange hoʻo tuʻuaki ʻe fokotuʻu. Ko e kii ke maʻu ha kau fakatau ʻe ala hoko’ mata pea fakalotoʻi kinautolu ke nau lomiʻi ʻi hoʻo tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke toe lelei ange ai hoʻo tuʻuaki.

ʻE lava ke ʻaonga ʻaupito ʻa e ngaahi tuʻuaki ʻi he Google kapau ʻoku fekauʻaki hoʻo koloa pe ngaue mo e kau fakatau’ ngaahi fie maʻú. ʻE lava ke fakataumuʻa lahi ʻa e faʻahinga tuʻuaki ko ʻeni ki hoʻo kau fanongo ʻi he feituʻu, taʻu motuʻá, mo e ngaahi foʻi lea mahuʻinga. ʻOku toe ʻomi foki ʻe he Google ha ngaahi tuʻuaki kuo ʻosi fakapapauʻi ʻo makatuʻunga ʻi he taimi ʻo e ʻaho. Ko e lahi taha ʻo e ngaahi pisinisi ʻoku nau fakaʻaongaʻi pe ʻenau ngaahi tuʻuaki lolotonga e uike, mei he 8 ʻOku ke 5 PM. ʻOku ʻikai ke nau fakalele ha ngaahi tuʻuaki ʻi he fakaʻosinga ʻo e uike, ka ʻi he lolotonga ʻo e lolotonga ʻo e uiké, te ke lava ʻo fakataumuʻa hoʻo tuʻuaki ki he niʻihi ʻe ala hoko ko e kau fakatau ʻo makatuʻunga ʻi he taimi ʻoku nau ʻi he ʻInitaneti ai.

ʻI he taimi ʻoku fakaʻaongaʻi ai ʻa e Google Adwords, ʻOku ʻi ai ha tefitoʻi faʻahinga tuʻuaki ʻe ua. Ko e ʻuluaki faʻahingá ko e Search, ʻa ia ʻoku ne fakahaaʻi hoʻo tuʻuaki ʻi he taimi ʻoku fekumi ai ha taha ki hoʻo koloa pe ngaue. ʻOku siʻisiʻi ange hono totongi ʻo e ngaahi tuʻuaki, ka ʻoku ʻikai ke nau fakataumuʻa ki he ngaahi tuʻuaki ʻo e fekumi. Ko e ngaahi foʻi lea mahuʻinga ko e ngaahi foʻi lea ia ʻoku taipeʻi ʻe he kakai ki he Google ke maʻu ha koloa pe ngaue tokoni. ʻI he ngaahi meʻa lahi, ʻE fakaʻata koe ʻe he Google ke ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻe hongofulu ma nima, ka te ke lava maʻu pe ʻo fakalahi ʻa e fika ʻamui ange.

Ki ha kiʻi pisinisi siʻisiʻi, ʻe lava ke hoko ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ko ha founga lelei ʻaupito. Koeʻuhi ko e meʻa pe ʻoku fie maʻu ke ke totongi ki he lomiʻi takitaha, ʻe lava ke mamafa ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki, ka ʻoku langa ʻe he poto advertisers ʻenau ngaahi tuʻuaki ke tohoakiʻi ʻa e ngaahi meʻalele ʻoku feʻunga mo ʻenau uepisaiti. ʻE hanga ʻe he meʻa ni ʻo fakalahi ʻenau tuʻuaki. Pea kapau ko e toki kamata pe hoʻo pisinisi, ʻOku mahuʻinga ʻa e founga ko ʻeni ke vakaiʻi. Kae manatuʻi ʻoku ʻikai ke ke saiʻia ʻi he taimi ʻoku ke fekumi ai ki he optimization (SEO).

Fekauʻaki mo e ngaahi foʻi lea mahuʻinga

ʻI he taimi ʻoku ke kamata kole ai ki he ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea, kuo pau ke ke tokanga ki hoʻo FKT (lomiʻi ʻi he vave) lipooti. ʻE tokoni atu ʻa e lipooti ko ʻení ke ke fakafuofuaʻi ha ngaahi fakakaukau foʻou pea liliu hoʻo talamahuʻingá ʻo fakatatau ki ai. ʻIkai ngata ai, ʻOku fie maʻu ke ke vakaiʻi maʻu pe hoʻo palani. ʻOku vave e liliu ʻa e fekumi ʻi he tuʻuaki, pea ʻoku fie maʻu ke ke tulituli hake ki he ngaahi akenga fakamuimuitaha. Laukonga lahi ange fekauʻaki mo e tefito ko ʻeni, pe totongi ha palofesinale ke matuʻuaki hoʻo ngaahi tuʻuaki. Ko ha ngaahi tokoni ʻeni ke fakalahi ʻaki hoʻo patiseti.

ʻUluaki, fakapapauʻi ʻa e patiseti ʻoku ke ongoʻi fiemalie ke fakamoleki ʻi hoʻo ngaahi tuʻuaki. Manatuʻi ko e tokolahi taha ʻo e kakai ʻoku ʻikai ke nau sio fakalaka atu ʻi he ngaahi ʻuluaki ola ʻi ha fekumi ʻi he Google, ko ia ʻoku mahuʻinga ke ʻasi ʻi ʻolunga he SERPs. ʻE fakapapauʻi ʻe he lahi ʻo e paʻanga ʻoku ke talamahuʻinga ʻi he foʻi lea takitaha ʻa e lahi hoʻo fakaʻaongaʻi fakakatoa mo e tuʻunga lelei te ke ʻasi ai ʻi he peesi ʻuluaki. Ki he foʻi lea mahuʻinga takitaha, ʻOku fakahu ia ʻe he Google ki ha fakatautuki mo e bidder maʻolunga taha.

Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ke fakangatangata ʻaki hoʻo mavae ʻi he ngaahi fekumi ʻoku ʻikai mahuʻinga. Ko e ngaahi foʻi lea kovi ko e konga ia ʻo e targeting kovi pea te ne lava ʻo taʻofi koe mei haʻo kole ki he ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo pisinisi. ʻI he founga ni, ʻe toki ʻasi pe hoʻo ngaahi tuʻuaki ʻi he ngaahi fehuʻi fekumi ʻoku kau ai ʻa e ngaahi foʻi lea ʻoku kovi. Ko e lahi ange ʻo e foʻi lea mahuʻinga ko e, ko e maʻulalo ange hoʻo talamahuʻinga ʻe. Te ke lava foki ʻo fili ha ngaahi foʻi lea kovi ʻi hoʻo kulupu tuʻuaki ke toʻo kinautolu mei hoʻo ngaue.

ʻI he taimi ʻoku ke kole ai ki he ngaahi foʻi lea mahuʻinga, fakakaukau ki ho maaka lelei. ʻOku sio ʻa e Google ki ha meʻa ʻe tolu ʻi he taimi ʻoku fakafuofuaʻi ai ʻa e meʻa tuʻuaki mo e mahuʻinga. Ko e maaka lelei maʻolunga ko ha fakaʻilonga ia ʻo e mahuʻinga ʻo ha uepisaiti. ʻOku ngalingali ʻe fakatupu ʻe hoʻo meʻa ʻi loto ha ngaahi meʻalele mahuʻinga, ko ia fakakaukau ke liliu hoʻo talamahuʻinga ʻo fakatatau ki ai. Hili hono moʻui ʻaki hoʻo ngaahi tuʻuaki, te ke maʻu ha fakamatala fekauʻaki mo hono fakahoko hoʻo ngaue pea liliu hoʻo talamahuʻinga ʻo fakatatau ki ai.

Faʻu ha ngaahi tuʻuaki

ʻOku lahi ha ngaahi meʻa ke manatuʻi ʻi he taimi ʻoku ke faʻu ai ha ngaahi tuʻuaki ʻi he ngaahi foʻi lea. Ko e meʻa ʻe taha, kuo pau ke ke ʻiloʻi ʻa e faʻunga ʻo e tauʻanga, pea fakaʻaongaʻi ʻa e ngaahi meʻangaue SEO hange ko e tohi palani mo e enaka ʻa e Google ke maʻu ha ngaahi foʻi lea mahuʻinga. Pea, hiki hoʻo meʻa tuʻuaki pea lahi ange ʻa e tuʻuaki ke maʻu ʻa e lomiʻi maʻolunga taha ʻi he vave. Pea, pulusi ia ʻi he uepisaiti ʻa e Google ke maʻu ʻa e lahi ʻo e ngaahi fakakaukau mo e clickthroughs.

Ko ʻene faʻu pe hoʻo tuʻuaki, ʻOku totonu ke ke vakaiʻi ia ki he kalama mo e sipela ʻo e ngaahi fehalaaki. ʻOku fakaʻaliʻali ʻe he Google hoʻo ngaahi tuʻuaki pe, ko ia ʻoku mahuʻinga ke sio pe ko e fe ʻoku ne fakahoko lelei taha. Ko hoʻo maʻu pe ʻa e ikuna, fakatukupaaʻi ia ke fakaleleiʻi. Kapau ʻoku faingataʻa ke ke tohi hoʻo tuʻuaki, te ke lava foki ʻo sio ki he meʻa ʻoku fai ʻe hoʻo ngaahi feʻauʻauhi. Manatuʻi ʻoku ʻikai fie maʻu ke ke faʻu ʻa e veʻeteka – ʻOku ʻikai fie maʻu ke tohi ha tuʻuaki kapau te ke lava ʻo maʻu ha meʻa kuo ʻosi ʻi ai ʻa e ngaue!

ʻI he taimi ʻoku faʻu ai ha ngaahi tuʻuaki ki he ngaahi foʻi lea, ʻOku mahuʻinga ke manatuʻi ʻe mole ʻa e tuʻuaki takitaha ʻi he tahi ʻo e kanotohi. ʻOku fuʻu siʻisiʻi ʻaupito ʻa e faingamalie ke toʻo hake ʻa e tuʻunga takitaha. Ko ia, ʻOku mahuʻinga ke ʻiloʻi e ngaahi taumuʻa fakaʻosi ʻa hoʻo kau kasitomaa kimuʻa pea toki faʻu hoʻo ngaahi tuʻuaki. Hangē ko ʻení, Kapau ʻoku specializes hoʻo pisinisi ʻi he faitoʻo ʻa Nifai, te ke fie maʻu ke fakataumuʻa ki he kau fakaʻaongaʻi ʻoku nau fekumi ki he faitoʻo ʻa Nifai. ʻE tokoni hono fakaʻaongaʻi ʻo e ngaahi taumuʻa fakaʻosi ko ʻeni ki hoʻo ngaahi tuʻuaki mei he feʻauhi.

Optimizing lomiʻi ʻi he vave

ʻOku mahuʻinga ʻa e Optimising lomiʻi ʻi he vave ke fakatupulaki hoʻo foki ki he tuʻuaki. ʻOku faʻa takiekina ʻa e lomiʻi ʻi he ngaahi meʻa ʻoku fai ʻe he tuʻuaki, ʻa ia ʻoku ʻuhinga ki he tuʻunga ʻo e tuʻuaki ʻi he ngaahi ola ʻo e fekumi totongi. Ko e māʻolunga angé ʻa e FKT, ko e lelei ange, koeʻuhi he ko hano fakahaaʻi fakahangatonu ia ʻo e tuʻunga lelei ʻo hoʻo ngaahi tuʻuaki. Fakalūkufua, ʻe lava ʻe hono fakaleleiʻi ʻo e FKT ʻo takiekina ʻa e fakaului mo e fakatau ʻi he taimi vave taha ʻe lava. Firstly, vakaiʻi hoʻo tuʻuaki ʻo e ngaahi meʻa ʻoku ke feʻauʻauhi mo ia.

Ke fakalahi hoʻo FKT, ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku fakaʻaongaʻi ʻe hoʻo kau fanongo ke kumi hoʻo uepisaiti. Ko e Google Analytics mo e search fakafiemalieʻi ko ha ngaahi meʻangaue lelei ia ki he meʻa ni. Fakapapauʻi ʻoku ʻi he URL ʻo e tuʻuaki hoʻo ngaahi foʻi lea mahuʻinga, ʻa ia ʻoku tokoni ki he kau ʻaʻahi ke nau fili ʻa e feituʻu ke lomiʻi ai. ʻOku toe mahuʻinga foki hono fakaʻaongaʻi ʻo e tatau tuʻuaki. ʻIloʻi e fie maʻu hoʻo kau fanongo pea fakaʻaongaʻi e fakamatala ko ʻeni ke faʻu ʻaki ha tatau tuʻuaki te ne tohoakiʻi kinautolu ke nau fai ha ngaue.

Ko hoʻo fokotuʻu pe hoʻo taumuʻa, feinga segmenting hoʻo ngaahi tuʻuaki tuʻuaki. ʻE lava heni ke toe lelei ange hoʻo ngaahi ngāue tuʻuakí mo fakatupulaki ʻa e FKT. Ko ha konga ʻoku maʻu ʻi he uepisaiti ʻa e Google ʻoku ui ko e “ʻOku toe kole foki ʻe he kau fakaʻaongaʻi” ʻe lava ke tokoni atu ke ke fakataumuʻa ki ha kakai pau ʻaki hano ʻoange kiate kinautolu ha ngaahi fokotuʻu mahuʻinga. ʻOku toe fakaʻaongaʻi foki ʻa e lomiʻi ʻi he lahi ʻo e paʻanga ke fakafuofuaʻi ʻaki e ola lelei hoʻo ngaue fakamaketi fakaʻilekitulonika. ʻE lava ke hoko ʻa e FKT maʻulalo ko ha fakaʻilonga ʻo ha palopalema ʻi he tuʻuaki ʻo e tuʻuaki, pe ʻe lava pe ke ʻasi hoʻo ngaahi tuʻuaki ʻi he taimi ʻoku fekauʻaki ai consumers fekumi.

Kapau he ʻikai lava ʻe hoʻo tuʻuaki fekumí ʻo tohoakiʻi mai ha FKT māʻolunga, kuo mole meiate koe ha faingamalie lahi. Kuo taimi ke tau fakahoko ʻa e sitepu hoko. Toʻo ha maile ʻe taha ke fakaleleiʻi ʻaki hoʻo FKT mo e maaka lelei. Feinga ke fakaʻaongaʻi ʻa e feifeingaʻi ʻaki ʻa e ngaahi koloa ʻo e fakatataa ke fakalahi hoʻo lomiʻi ʻi he vave. Fakaʻaongaʻi e ngaahi founga hange ko e inoculation, te ke lava ʻo fakalotoʻi hoʻo kau fanongo ke nau sio ki ha maama ʻi he ngataʻanga ʻo e tanolo. Ko e taumuʻa aofangatuku ʻo e feifeingaʻí ke tataki kinautolu ki ha tukupā pe ui ke ngāue.

Toe fakataueleʻi

Ko e Retargeting mo e ngaahi foʻi lea ko ha meʻangaue malohi ia ke aʻu ki he kau fakatau foʻou. ʻOku ʻi ai ha ngaahi lao pau ʻa e Google fekauʻaki mo hono tanaki ʻo e fakamatala fakatautaha mei hono kau fakaʻaongaʻi, kau ai e fika telefoní, ngaahi tuʻasila ʻīmeilí, mo e fika ʻo e kaati fakamoʻua. ʻE lava ke fakahoko ʻa e ngaahi tuʻuaki Remarketing ʻi he tefitoʻi tuʻasila ʻo e Google, polokalama toʻotoʻo, mo e mitia fakasosiale. ʻE lava ke tokoni ʻa e meʻangaue retargeting ʻa e Google ki he ngaahi pisinisi ke nau aʻusia ʻa e kau fakatau ʻo fakafou ʻi ha ngaahi platforms kehekehe. Ko e founga lelei taha ke kamata ai ko hono toe vakaiʻi e ngaahi founga ko ʻeni.

ʻE lava ke fakaʻaongaʻi ʻa e Retargeting mo e ngaahi foʻi lea ke fakataumuʻa ki ha kau kasitoma pau naʻa nau ʻaʻahi ki ha peesi pau ʻi hoʻo uepisaiti. Te ke lava ʻo faʻu ha tuʻuaki fakalukufua ʻoku ne poupouʻi ʻa e kau teuteu fakatau ke nau vakai takai holo ʻi hoʻo saiti, pe te ke lava ʻo faʻu ha tuʻuaki retargeting ʻoku ne fakaʻaliʻali ʻa e ngaahi tuʻuaki ki he kakai naʻa nau ʻaʻahi ki hoʻo saiti kimuʻa. Ko e taumuʻa ke maʻu e tokanga ʻa e kakai kuo nau ʻaʻahi ki hoʻo saiti ʻi ha taimi, tatau ai pe kapau naʻe ʻikai ke nau fakatau ha meʻa.

ʻE lava ke fakataumuʻa ʻa e Retargeting mo e ngaahi foʻi lea ko ʻeni ki ha kau ʻaʻahi pau ʻaki hano faʻu ha kakai angamaheni ʻoku tatau mo e demographics ʻo ha tokotaha ʻaʻahi ki he uepisaiti pau. ʻE sio pe ʻa e kakai ʻoku ke faʻu ki he ngaahi tuʻuaki ʻoku fekauʻaki mo e ngaahi meʻa ʻoku manako ai ʻa e tokotaha ko ia mo demographics. Koeʻuhi ke lava ʻo maʻu ʻa e ngaahi ola lelei taha, ʻOku totonu ke ke vahevahe hoʻo uepisaiti ki ha ngaahi kulupu kehekehe, fakaʻaongaʻi ʻo e demographics ke fakataumuʻa ki hoʻo ngaahi ngaue remarketing. Kapau ʻoku ke foʻou ki he mamani ʻo e tuʻuaki, kamata ʻi he Google Adwords.

Retargeting mo e ngaahi foʻi lea ʻoku ngaue ʻaki hono fokotuʻu ha kiʻi kouti siʻisiʻi ʻi hoʻo uepisaiti. Ko e kouti ko ʻeni, toe ʻiloa foki ko ha pixel, ʻe kei taʻe fakatokangaʻi pe ʻe he kau ʻaʻahi ki he saiti. ʻOku ne fakaʻaongaʻi leva ʻa e cookies ʻoku ʻikai ke ʻiloʻi ke muimui ki hoʻo kau fanongo ʻi he ʻInitaneti. ʻE fakaha ʻe he kouti ko ʻeni ʻa e Google ngaahi tuʻuaki ʻi he taimi ke fakaʻaliʻali ai ʻa e ngaahi tuʻuaki ki he kakai kuo nau ʻaʻahi ki hoʻo saiti. Ko ha founga lelei ʻaupito ia ke aʻu ai ki he niʻihi ʻe ala hoko ko e kau fakatau. ʻOku vave mo maʻamaʻa ʻa e founga ko ʻeni, pea ʻe lava ke ne ʻomi ha ngaahi ola lahi.

Ngaahi Tefitoʻi Lea ʻo e Tuʻuaki – Fai ha fekumi kimuʻa pea ke kamata tuʻuaki ʻi he Google ngaahi foʻi lea

Ngaahi Talamuʻaki

Kimuʻa pea ke kamata tuʻuaki ʻi he Google, ʻOku totonu ke ke ʻiloʻi ʻa e meʻa ʻoku ke maʻu ki. Ko ha ngaahi meʻa ʻeni ʻe niʻihi ke manatuʻi: Fakatauhoa e faʻahinga, Lahi e tuʻunga lelei, Ngaahi Totongí, mo e Retargeting. Ko ʻene mahino pē kiate koe ʻa e ngaahi meʻá ni, te ke lava ʻo palani ha tuʻuaki lelei ange ʻo e ngaahi foʻi lea. Pea ko hoʻo ʻiloʻi lelei kotoa ʻeni, ʻokú ke mateuteu ke kamata! Neongo ia, kimuʻa pea ke fai ia, ʻOku totonu ke ke fai ha fekumi ʻi hoʻo ngaahi foʻi lea mahuʻinga.

Ngaahi Totongí

ʻOku lahi ha ngaahi meʻa ʻoku ne fakapapauʻi ʻa e lahi ʻo e paʻanga ʻoku totonu ke ke fakamoleki ʻi he ngaahi foʻi lea. Hangē ko ʻení, Ko e ha ʻa e ʻavalisi ʻo e fakamole ki he lomiʻi ʻi he? Ko e totongi ʻo e ngaahi koloa naʻe fakatau atu (COGS) kau ai ʻa e faiva mo e tuʻuaki ʻo e fakamole. Kuo pau ke ke fakapapauʻi ʻa e lahi ʻo e paʻanga naʻa ke fakaʻaongaʻi ʻi he tuʻuaki kae lava ke ke foki ki hoʻo ʻinivesimeni. Pea te ke lava leva ʻo fakafehoanaki ʻa e ngaahi fakamole ko ia ki hoʻo paʻanga hu mai mei he ngaahi tuʻuaki ʻo e ngaahi lea pea fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga taha.

Ko e totongi ki he lomiʻi ʻi he (FPC) kehekehe lahi ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga mo e faʻa ngaue. ʻOku ʻi ai ha ngaahi CS angamaheni ʻoku ʻi he $2.32 ʻi he kulupu fekumi ki he netiueka mo e $0.58 ʻi he kulupu fengaueʻaki ʻoku fakaʻaliʻali. Ke maʻu ha fakamatala lahi ange, vakai ki he fakamatala fakasitetisitika ko ʻeni ʻo e ngaahi lea fakasitetisitika. Ko e founga ʻe taha ke fakasiʻisiʻi ai hoʻo PC ko hono fakataumuʻa e ngaahi foʻi lea mahuʻinga ʻaki ha maaka lelei maʻolunga. ʻOku maʻu ʻe he ngaahi foʻi lea mahuʻinga maʻolunga ʻa e tuʻunga lelei ange ʻi he pesi, fakahaofi hoʻo paʻanga mo fakapapauʻi ʻoku ʻasi hoʻo ngaahi tuʻuaki ʻi he peesi toʻomataʻu.

Te ke lava ʻo liliu hoʻo talamahuʻinga ki ha foʻi lea mahuʻinga pau kapau ʻoku ke ʻiloʻi pe ko e fe ʻa e ngaue lelei taha. ʻI he tafaʻaki ʻe taha, te ke lava ʻo fakasiʻisiʻi hoʻo talamahuʻinga ʻi he ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke ne ʻomi ha ngaahi ola. Manatuʻi ʻoku lahi ange e fakamole ʻa e ngaahi foʻi lea ʻe niʻihi ʻi he niʻihi kehe, pea ʻoku totonu ke ke vakaiʻi mo liliu maʻu pe hoʻo mavae ʻo fakatatau ki. ʻI heʻene hoko ko ha tokotaha pisinisi, ʻOku totonu ke ke ʻiloʻi ʻa e ngaahi liliu ʻi he totongi ʻo e ngaahi foʻi lea pea mateuteu ke liliu ʻo fakatatau ki ai. Ko hoʻo ako pe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ngaue lelei ki hoʻo uepisaiti, te ke lava ʻo fakalahi hoʻo paʻanga hu mai pea kosi hoʻo FPCs ke maʻu ʻa e lelei taha ʻoku ou.

Ko e ngaue ʻa e PC ko e founga angamaheni taha ia ʻoku fakaʻaongaʻi. Ko e founga angamaheni taha ia mo e fakamole ʻoku siʻi hifo he seniti ʻe teau ki he lomiʻi. Neongo ia, ʻOku kehe ʻa e fakamole ki he lomiʻi takitaha mei he totongi ʻo e ngaahi ongo. Kapau ʻoku ke fie ʻilo ki he totongi hoʻo ngaue tuʻuaki, te ke lava ʻo fakaʻaongaʻi ha foʻi lea mahuʻinga ke fakafuofuaʻi ʻaki hoʻo fakamole ki he lomiʻi ʻi he. ʻI he founga ni, te ke ʻiloʻi lelei ʻa e lahi ʻo e meʻa te ke totongi ki he lomiʻi takitaha pea mo e lahi ʻo e ngaahi ongo ʻoku ke maʻu.

Fakatauhoa e faʻahinga

Kapau ʻoku ke fie fakalahi ʻa e lahi ʻo e ului pea siʻisiʻi ange ʻa e paʻanga ʻi hoʻo ngaahi tuʻuaki, ʻOku totonu ke ke toʻo hoʻo ngaahi foʻi lea mahuʻinga ki ha ngaahi faʻahinga kehekehe. ʻI he ngaahi foʻi lea tuʻuaki, ʻOku fai ʻeni ʻe segmenting ngaahi tuʻuaki ʻo fakatatau ki he faʻahinga tatau. ʻI hono fili ʻo e faʻahinga tatau totonu, te ke lava ʻo aʻu ki he kakai ʻoku fakataumuʻa ki ai pea fakaʻehiʻehi mei hono maumauʻi e paʻanga ʻi he lomi taʻe ʻaonga. Ki he taumuʻa ko ʻení, ʻOku totonu ke ke fakaʻaongaʻi ha meʻangaue taʻetotongi ke fakapapauʻi ʻaki hoʻo ngaahi taumuʻa pea toki konga hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai.

Ko e hoa totonu ko e meʻa ia ʻoku fakataumuʻa taha ki ai ʻa e foʻi lea mahuʻinga kotoa pe, pea ʻoku fie maʻu ʻa e kupuʻi lea mahuʻinga ke pau. Neongo ia, te ke lava ʻo tanaki atu ha ngaahi foʻi lea kehe ki hoʻo fehuʻi kapau ʻe fie maʻu. Ko e hoa totonu ko e fili lelei taha ia ki he advertisers ʻoku nau fie fakaʻuli ʻi he ului ʻaki hono fakahaaʻi pe ʻa e ngaahi tuʻuaki ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ʻoku nau targeting. ʻOku ʻi ai foki mo ha tuʻunga maʻolunga ange ʻo e lomiʻi ʻi he vave. Neongo ia, ʻOku mahuʻinga ke mahino ko hono fakaʻaongaʻi ʻo e tatau totonu ʻoku ʻikai ko e fili lelei taha ia ki he pisinisi kotoa pe.

Kapau ʻoku ke fie fakataumuʻa ki ha ngaahi foʻi lea pau, pea te ke lava leva ʻo fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga lahi. ʻOku fakahangatonu ʻeni ke fakaʻaongaʻi mo fakaha ki he Google ke fakahaaʻi hoʻo ngaahi tuʻuaki ki ha ngaahi foʻi lea pe kupuʻi lea pau. ʻE lava ke ʻi ha faʻahinga fakahokohoko pe ʻa e ngaahi foʻi lea mahuʻinga. Te ke lava ʻo fakahu ʻa e ngaahi foʻi lea ko ʻeni ʻo fakaʻaongaʻi ʻa e fakaʻilonga tanaki (+) kimuʻa ʻi he foʻi lea mahuʻinga takitaha. ʻE lava ke fakaʻaongaʻi ʻa e founga ʻo e foʻi lea mahuʻinga lahi ki he ngaahi kupuʻi lea. ʻOku specializes ʻa e mitia kakato ʻi he ngaahi lea ʻa e PPC ki he fanga kiʻi kautaha iiki mo Lotoloto.

ʻOku lahi mo tatau pe ʻa e ngaahi faʻahinga ʻoku manakoa taha, ka ʻoku ʻi ai foki mo ha fakakeheʻi ofi. ʻOku kau ʻi he faʻahinga tatau lahi ʻa e ngaahi misspellings kotoa pe ʻo e foʻi lea mahuʻinga lolotonga ia ʻoku fakaʻata koe ʻe he faʻahinga totonu ke ke fakataumuʻa ki ha ngaahi fekumi ʻoku lahi ange. Te ke lava foki ʻo taʻofi ʻa e fakakeheʻi ofi ʻaki haʻo tanaki atu ha ngaahi foʻi lea ʻoku kovi. Neongo ia, ʻOku ʻikai ko ha founga lelei ʻeni he te ne lava ʻo fakasiʻisiʻi ʻa e lahi ʻo e lomi. Ko e faʻahinga tatau lahi ko e fili lelei taha ia ki he advertisers ʻoku nau fie maʻu ke fakataumuʻa ki ha ngaahi foʻi lea pau.

Toe fakataueleʻi

Ko e Retargeting ko ha founga ia ʻo e tuʻuaki ʻi he ʻInitaneti ʻoku ne fakaʻata ʻa e marketers ke fakahaaʻi ʻa e ngaahi tuʻuaki kuo ʻosi fakapapauʻi ki he kau ʻaʻahi ʻo ha uepisaiti. ʻOku ngaue ʻa e founga remarketing ʻaki hono ʻave ha kouti ki hono muimuiʻi ʻi ha peesi uepi pea fakaʻata ʻa e ngaahi tuʻuaki ke huluʻi ki ha tokotaha ʻaʻahi he kuohili. ʻOku mahuʻinga ʻa e ngaahi ola ʻo e faʻahinga remarketing ko ʻeni. Kuo fakahaaʻi ke fakalahi ʻa e fakatau ʻo aʻu ki he 70% ʻi he taimi ʻoku fai ai ʻe he kakai kuo nau ʻaʻahi ki ha uepisaiti taʻe fakatau ha meʻa ke fakatau ʻo fakafou ʻi ha tuʻuaki remarketing.

Kapau ʻoku ʻikai optimized hoʻo uepisaiti ki he retargeting, mahalo he ʻikai te ke lava ʻo sio ki ha faʻahinga ola. Kapau ʻoku ʻikai ngaue hoʻo ngaue remarketing, Mahalo naʻa fie maʻu ke ke fai e faleʻi ʻa ha kautaha pule ʻo e Google M. Te nau tokoni atu ke ke fokotuʻu totonu ʻa e ngaue retargeting. ʻE fakahoko ʻe he ngaahi feituʻu totonu ha faikehekehe lahi ʻi he ngaue. Ko hoʻo maʻu pe ʻa e ngaahi feituʻu totonu, te ke lava ʻo fakaʻaongaʻi ʻa e retargeting ke fakataumuʻa consumers ʻi he ngaahi netiueka fakasosiale kehekehe kotoa pe.

Ke lava ʻo fokotuʻu ha ngaahi tuʻuaki retargeting, kuo pau ke ke ʻuluaki fokotuʻu ʻa e Google Analytics. ʻE muimuiʻi ʻe he kouti retargeting ʻa e cookies, ʻa ia ko ha fanga kiʻi faile iiki ʻoku tauhi he taimi pe ko ia ʻi he browser ʻa e tokotaha fakaʻaongaʻi. ʻE fakatokangaʻi ʻa e ngaahi tuʻuaki ʻo e Google ke fakaʻaliʻali ha ngaahi tuʻuaki ki ha tokotaha ʻaʻahi pau ʻo makatuʻunga ʻi honau hisitolia kimuʻa. ʻE lava ke hoko ʻa e Retargeting mo e ngaahi foʻi lea ko ha founga lelei ke fakaleleiʻi ʻaki hoʻo founga fakamaketi ʻi he ʻInitaneti.

ʻE lava ke ʻaonga ʻa e Retargeting mo e ngaahi foʻi lea ki he ngaahi senolo mitia fakasosiale, tautautefito ki he Facebook. ʻE lava foki ke hoko ia ko ha founga lelei ke langa ai ha Twitter hili. Manatuʻi, ʻi he 75% ʻo e kau fakaʻaongaʻi ʻi he Twitter ʻoku ʻi he ngaahi meʻangaue toʻotoʻo. ʻOku totonu ke anga fakakaumeʻa hoʻo ngaahi tuʻuaki ke fakalahi ho ngaahi faingamalie ke maʻu e tokanga hoʻo kau fanongo. ʻE lava ke tokoni atu ʻa e Retargeting mo e ngaahi foʻi lea ko ʻeni ke ke fakaului ʻa e kau fakaʻaongaʻi ko ʻeni ki he kau fakatau. Ko ia, kamata retargeting ʻaki e ngaahi foʻi lea ke takiekina hoʻo paʻanga hu mai.

Lahi e tuʻunga lelei

ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki ho maaka lelei ʻi he Google ngaahi foʻi lea. Neongo ʻoku ʻikai ke ʻi ai ha founga faimana ʻe taha, ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki ho maka. Ko e ʻuluaki sitepu ko e hu ki hoʻo ʻakauni pea ʻalu ki he penolo ʻoku fakaʻaliʻali ai e foʻi lea mahuʻinga. ʻI heʻene aʻu ki ai, te ke lava ʻo sio ki he lahi ʻo e ngaahi meʻa lelei ki hoʻo ngaahi kulupu tuʻuaki malohi. Pea, te ke lava ʻo kamata fai ha ngaahi liliu ke fakaleleiʻi ho maka. Hili ha ngaahi uike siʻi, ʻoku totonu ke ke fakatokangaʻi ha faikehekehe lahi.

ʻOku fikaʻi ʻa e maaka lelei ki hoʻo tuʻuaki ʻaki haʻo fakakaukauʻi ha meʻa ʻe tolu: mahuʻinga, mohu founga tuʻuaki, mo e aʻusia ʻi he to ʻa e peesi. Naʻa mo e taimi ʻoku fakaʻaongaʻi ai ʻa e ngaahi foʻi lea mahuʻinga tatau, ʻE kehekehe pe ʻa e lahi ʻo e ngaahi kulupu tuʻuaki. Hangē ko ʻení, Kapau ʻoku ʻi ai haʻo pisinisi totongi fale, te ke lava ʻo fakaʻaongaʻi ʻa e foʻi lea mahuʻinga “ʻOloveti ʻu palasi e” ke fakataumuʻa ki he kau kasitoma ʻoku nau fekumi ki he ngaahi fale. Te ne fakaleleiʻi ho maaka lelei kapau ʻoku mahuʻinga mo fakamanako hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻo e ngaahi meʻangaue kotoa pe.

ʻOku totonu foki ke ke ʻiloʻi ko e maaka lelei ki ha kulupu tuʻuaki pau ʻoku makatuʻunga ia ʻi he tuʻunga lelei ʻo e foʻi lea mahuʻinga. ʻE lava ke takiekina ʻe he meʻa ni hoʻo fakamole ki he lomiʻi ʻi he (FPC) pea lomiʻi ʻi he vave (FKT). ʻOku toe hoko foki ʻa e Google ngaahi tuʻuaki ʻi he tuʻunga lelei ʻo e kulupu tuʻuaki. Ko ia, Kapau ʻoku ʻi ai ha maaka lelei maʻolunga ʻo ha kulupu foʻi lea, ʻOku ngalingali ʻe lelei ia ʻi he ngaahi ola ʻo e fekumi ʻi he Google. Kapau ʻoku ke palani ke fakalele ha tuʻuaki ʻo ha foʻi lea mahuʻinga pau, ʻe ʻi ai ha maaka lelei ange ʻi he kapau te ke fakaʻaongaʻi pe ha foʻi lea angamaheni.

ʻI he taimi ʻoku ke vakavakaiʻi ai hoʻo ngaue tuʻuaki, tokanga ʻaupito ki he FKT. Ko e FKT māʻolungá ko ha fakaʻilonga lelei ia. ʻE maʻu ʻe he ngaahi tuʻuaki ʻoku māʻolunga angé ha lomi lahi ange, ʻo fakatupulaki ai hoʻo PC. Neongo ia, manatuʻi ʻe uesia ʻa e FKT ʻe he ngaahi meʻa kehe hangē ko e feituʻu fakasiokālafí. ʻIkai ngata ai, ʻOku fie maʻu ke ke fakapapauʻi ʻoku tatau hoʻo ngaahi foʻi lea mahuʻinga mo hoʻo tatau tuʻuaki mo e peesi ʻuluaki. ʻE lava ke tokoni hono fakatupulaki hoʻo FKT ki ho maaka lelei, ka te ne toe fakalahi foki hoʻo fakamole-ki he-lomiʻi (FPC).

Fekumi ki he foʻi lea mahuʻinga

Ko e fekumi ki he foʻi lea mahuʻinga ko e founga ia ki hono ʻiloʻi ʻo e ngaahi foʻi lea totonu ki hoʻo uepisaiti pe tuʻuaki. ʻOku lahi ha ngaahi founga ke fakahoko ai e fekumi ki he foʻi lea mahuʻinga. Ko e tefitoʻi taumuʻa ke toʻo ha fakakaukau pea ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku malava ke ne fakatupu ha ngaahi meʻalele. ʻOku kau ʻa e ngaahi foʻi lea mahuʻinga ʻi he mahuʻinga mo e faingamalie ke maʻu ʻa e ngaahi meʻalele. ʻOku tokoni ʻa e fekumi ki he foʻi lea mahuʻinga ke ke faʻu ʻa e meʻa totonu mo e founga tuʻuaki ke tohoakiʻi ʻaki e kau fakatau ʻe ala hoko. Ke kamata, fakaʻaongaʻi e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku manakoa.

Neongo ʻe fie maʻu ki ai ha taimi mo ha ngāue, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga ki hoʻo lavameʻa ʻi he ngaue. Ka ʻikai ha fekumi ki he foʻi lea totonu, ʻe lava ke taʻe-malava pe totongi hoʻo ngaue ʻi hoʻo fakatau. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke ke kamata ai:

Fakaʻaongaʻi ʻa e Google tohi palani mahuʻinga. ʻOku fakahaaʻi ʻe he meʻangaue ko ʻeni ʻoku ke fekumi ʻi he mahina. Hange ko ʻeni, Kapau ʻoku ke fie tohoakiʻi e feʻaluʻaki lolotonga e faʻahitaʻu mafana, ʻOku totonu ke ke fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ʻoku fekumi lahi ki ai ʻi he faʻahitaʻu ko ʻeni. ʻIkai ngata ai, fakakaukau ke fakangatangata hoʻo fekumí ki ha vahaʻataimi pau, hangē ko e vahaʻa ʻo Mē mo ʻAokosí. Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga, te ke lava ʻo fakaʻaongaʻi ʻa e meʻangaue ki he ngaahi foʻi lea ʻoku fekauʻaki mo ia. ʻE fakatupu ʻe he meʻangaue ko ʻeni ha ngaahi foʻi lea ʻe laungeau ʻoku fekauʻaki mo ia ʻo makatuʻunga ʻi hoʻo ngaahi fakangatangata.

ʻI he taimi ʻoku fili ai e ngaahi foʻi lea mahuʻinga, fakapapauʻi e taumuʻa hoʻo uepisaiti. Fai hoʻo fekumi ke fakapapauʻi hoʻo taumuʻa mo e taumuʻa ʻo e fekumi ʻi he maketi ʻoku fakataumuʻa ki ai. Mahalo te ke fie fakakaukau foki ki he founga ʻoku fekauʻaki ai hoʻo uepisaiti mo e ngaahi foʻi lea mahuʻinga ko ʻeni. ʻOku ʻi ai nai ha ngaahi koloa pe ngaahi ngaue ʻoku tatau mo e ngaahi lea? ʻOku ʻi ai nai haʻanau ngaahi tohi fekumi maʻolunga? Ko e ha ʻoku fekumi ki ai e kakai ʻi he taimi ʻoku nau fekumi ai ki ha koloa pe ngaue tokoni pau? Ko e tohi fekumi maʻolunga ko ha fakaʻilonga lelei ia. Kapau ʻoku ʻikai, feinga ke maʻu ha foʻi lea kuo fakamaʻalaʻala lahi ange ke fakataumuʻa ki ai.

Ngaahi foʻi lea ki he Sa – Founga hono fakalahi hoʻo talamahuʻinga ʻi he ngaahi foʻi lea tuʻuaki

Ngaahi Talamuʻaki

ʻOku ʻi ai ha founga ʻe tolu ke fakaʻaongaʻi ai ʻa e ngaahi foʻi lea ki hoʻo pisinisi. ʻOku ui ʻa e ngaahi founga ko ʻeni ko e totongi ki he lomiʻi ʻi he (FPC) tuʻuaki, Fekumi ki he foʻi lea mahuʻinga, pea fekau. Kapau ʻoku ke fie sio ki he ngaahi ola ʻaukai, kuo pau ke ke fakapapauʻi ʻoku ke totongi ʻa e ngaahi meʻalele lelei. ʻE hanga ʻe hono fakaʻaongaʻi ʻo e founga ko ʻeni ʻo fakapapauʻi ʻoku ke totongi ʻa e lomi ʻe liliu moʻoni ke taki. Ke kamata, ʻoku totonu ke ke tānaki ʻa e fakamatala lahi taha ʻe lavá. ʻE fakamatalaʻi ʻe he fakamatala ko ʻeni ʻa e mahuʻinga ʻo e fekumi ki he foʻi lea mahuʻinga mo e founga ke fakalahi ai hoʻo talamahuʻinga.

Totongi ki he lomiʻi (FPC) tuʻuaki

Ko e totongi ki he lomiʻi pe FPC ko e totongi advertisers ia ki he taimi kotoa pe ʻoku lomiʻi ai ʻe ha taha ʻenau tuʻuaki. ʻOku fakahehema ʻa e FPCs ke maʻolunga ʻi he ngaahi ngaueʻanga ʻoku lahi ai e ului mo e feʻauʻauhi advertisers. Neongo ʻoku ʻi ai ha ngaahi founga ke holoki ai hoʻo PC, ʻoku ʻikai ha founga pau ke fakasiʻisiʻi kakato ai kinautolu. Ko ha ngaahi meʻa ʻeni ke manatuʻi ʻi he taimi ʻoku optimizing ai hoʻo FPCs. ʻUluaki, fakakaukau ki he mahuʻinga hoʻo saiti ki he maketi ʻoku fakataumuʻa ki ai. Kapau ʻoku ʻikai fekauʻaki hoʻo uepisaiti mo e kakai ʻoku fakataumuʻa ki ai, Mahalo ʻe fuʻu maʻolunga hoʻo PC.

Uá, mahino ʻa e faikehekehe ʻi he vave ʻo e paʻanga mo e totongi ʻoku makatuʻunga ʻi he talamahuʻinga-ki he-lomiʻi. ʻOku faingofua ange ke muimuiʻi ʻa e PC ʻoku ʻikai ke ʻi ai ha meʻa ʻi he ngaahi meʻa ʻoku makatuʻunga ʻi he talamahuʻinga. ʻOku ʻikai fuʻu mamafa ʻa e talamahuʻinga ʻoku makatuʻunga ʻi he CS, ka ʻoku kei siʻisiʻi ange hono fakataumuʻa. ʻIkai ngata ai, kuo pau ke advertisers fakakaukau ki he tuʻunga ʻulungaanga mahuʻinga ʻo ha lomiʻi mei ha maʻuʻanga tokoni. He ʻikai lava ke liliu ʻa e PC maʻolunga ki ha vaitafe paʻanga hu mai maʻolunga.

ʻOku toe maʻu foki ʻe he PC invoicing ʻa e fakatuʻutamaki ʻo hono fakaʻaongaʻi hala. ʻE lava ke lomiʻi ʻe he kau fakaʻaongaʻi ʻa e ngaahi tuʻuaki. ʻE lava ke totongi ʻe he meʻa ni ʻa e advertiser ha paʻanga lahi. Neongo ia, ʻOku feinga ʻa e Google ke fakangatangata hono fakaʻaongaʻi hala ʻaki ʻa e ʻikai fakafonu ki he lomi hala. Neongo ʻoku ʻikai malava ke mapuleʻi ʻa e lomiʻi kotoa pe, te ke lava ʻo aleaʻi ha vave maʻulalo ange. Kapau ʻoku ke loto fiemalie ke fakamoʻoni ʻi ha aleapau taimi loloa mo e tokotaha faipulusi, te ke lava ʻo faʻa aleaʻi ha vave maʻulalo ange.

ʻI he mamani ʻo e tuʻuaki totongi, ko e totongi ʻo e fakamaketi ko ha meʻa mahuʻinga ia. ʻI he totongi totonu ki he lomiʻi ʻi he, te ke lava ʻo fakalahi hoʻo foki ki he tuʻuaki ʻo e fakamole. Ko e ngaahi tuʻuaki ʻo e PC ko ha meʻangaue malohi ia ki ha ngaahi pisinisi lahi, ke mahino ʻa e lahi hoʻo totongi ʻi he lomiʻi te ne lava ʻo fakaleleiʻi hoʻo fakamaketi. Pea kapau ʻoku ke ʻilo ʻa e meʻa ʻoku fekumi ki ai hoʻo kau fanongo, ʻe ʻaonga ia kiate koe. Ko e ʻuhinga ia ʻoku fuʻu mahuʻinga ai ke ʻiloʻi hoʻo PC.

Fekumi ki he foʻi lea mahuʻinga

Kumi e misini optimization (SEO) Ko e ʻaati ia ʻo hono fili ʻo e ngaahi foʻi lea totonu mo e ngaahi tefito ki he kanotohi ʻi he SERPs. ʻI he taimi ʻoku fakahoko totonu aí, ʻOku tokoni ʻa e fekumi ki he foʻi lea totonu ke fakatupulaki ʻa e feʻaluʻaki mo e ʻilo. Ko e fekumi ki he foʻi lea mahuʻinga ko ha founga makehe marketers fakaʻaongaʻi ke ʻiloʻi pe ko e fe ʻa e ngaahi kupuʻi lea mo e ngaahi foʻi lea ʻoku ngalingali ʻe fekumi ki ai ʻa e kau fakaʻaongaʻi. Ko hoʻo maʻu pe ʻa e ngaahi foʻi lea mahuʻinga totonu, te ke lava ʻo fakamuʻomuʻa hoʻo palani pea faʻu ha meʻa ʻoku fakataumuʻa ki he kau fakaʻaongaʻi ko ʻeni. ʻOku tokoni ʻa e fekumi ki he foʻi lea mahuʻinga ke fakaleleiʻi ʻa e tuʻunga ʻo hoʻo saiti ʻi he ngaahi misini kumi, ʻa ia ʻe fakaʻuli ai ʻi he ngaahi meʻalele ʻoku fakataumuʻa ki ai.

Kimuʻa pea kamata ha tuʻuaki, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga. ʻI hono ʻiloʻi e ngaahi foʻi lea mahuʻinga mo e taumuʻa ʻo e fekumi, te ke lava ʻo palani ʻa e ngaahi tuʻuaki lelei taha ʻe lava ke fai. Lolotonga hono fili ʻo e ngaahi foʻi lea mahuʻinga mo e ngaahi kulupu tuʻuaki, fakakaukau ki hoʻo ngaahi taumuʻa mo hoʻo patiseti. Te ke lava ʻo fakangatangata hoʻo tokanga pea seivi e paʻanga ʻaki targeting ngaahi foʻi lea mahuʻinga pe. Manatuʻi, ʻOku ke fie maʻu ke fai ha fakafotunga tuʻuloa ki he kakai ʻoku nau fekumi malohi ki hoʻo koloa pe ngaue. ʻOku lelei taha ke fakaʻaongaʻi ha foʻi lea mahuʻinga ʻe taha pe lahi ange, Neongo.

ʻOku lahi ha ngaahi founga ke fai ai e fekumi ki he foʻi lea mahuʻinga. Ko e tefitoʻi taumuʻa ke toʻo ha fakakaukau pea ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga taha ʻe ala hoko. ʻOku fakahokohoko ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni ʻi honau mahuʻinga mo e malava ke fakatupu ha ngaahi meʻalele. Ko hoʻo fai pe ʻeni, te ke lava ʻo hoko atu ki he sitepu hokó – meʻa ʻi he tohi ʻoku ne ʻomi ʻa e mahuʻinga ki he kau ʻaʻahi. ʻOku totonu ke ke tohi maʻu pe ʻo hange ko hoʻo fie maʻu ke tohi. He ko hono moʻoni, ʻOku ngalingali ʻe ʻi ai ha ngaahi fehuʻi tatau ki he niʻihi ʻoku ke fakataumuʻa ki ai.

Neongo ko e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko ha konga mahuʻinga ia ʻo ha faʻahinga founga fakamaketi, ko ha konga mahuʻinga foki ia ʻo ha ngaue lavameʻa. Kapau ʻoku ʻikai fakahoko totonu hoʻo fekumí, te ke iku ʻo fakamoleki ha paʻanga lahi ʻi he PPC pea mole ʻi he fakatau. Ka ʻoku toe mahuʻinga foki ke manatuʻi ʻoku fie maʻu ha taimi mo ha ngaue ki he fekumi ki he foʻi lea mahuʻinga. Kapau ʻe fakahoko totonu, te ke maʻu ha tuʻuaki tuʻuaki ʻe ola lelei!

Fekau

ʻOku ʻi ai ha ngaahi tokoni ʻe niʻihi ʻoku totonu ke ke manatuʻi ʻi he taimi ʻoku ke kole ai ki he ngaahi foʻi lea. Ko e ʻuluaki ke tauhi hoʻo patiseti ʻi he PS200 he mahina. Neongo ia, ʻe lava ke kehekehe ʻa e lahi ʻo e paʻanga ko ʻeni ʻo makatuʻunga ʻi hoʻo kuo fakamaʻalaʻala mo e lahi ʻo e uepisaiti ʻoku ke ʻamanaki fakamahina ki ai. Ko hoʻo fakapapauʻi pe hoʻo patiseti fakamahina, vahevahe ia ʻaki ha tolungofulu ke maʻu ha fakakaukau ki hoʻo patiseti fakaʻaho. Ko hoʻo fokotuʻu pe hoʻo patiseti fakaʻaho, ko e sitepu hono hoko ke fakakaukauʻi pe ko e ha e lahi ʻo e talamahuʻinga ʻi he ʻaho takitaha. ʻOku ngaue ʻa e founga kole ʻa e Google ʻaki hono tokangaʻi ʻa e mavae maʻolunga mo maʻulalo taha ʻo fakaʻaongaʻi ʻa e PC metric. Kapau ʻoku ʻikai ke ke fakapapauʻi ʻa e totongi totonu ki he lomiʻi ʻi hoʻo pisinisi, fakaʻaongaʻi ʻa e meʻangaue ki hono fakaha ʻo e ngaahi foʻi lea.

Neongo ʻe hange ʻa e kole ʻi he ngaahi foʻi lea ko ha fakakaukau lelei, ʻOku ʻi ai ha ngaahi palopalema lalahi ke feʻauʻauhi mo e ngaahi kautaha lalahi. Kapau ko ha kiʻi pisinisi siʻisiʻi koe, ʻOku ʻikai ke fuʻu lahi hoʻo patiseti tuʻuaki ʻo hange ko e taha ʻo ha kautaha fakafonua, ko ia ʻoua naʻa ke ʻamanaki te ke maʻu ʻa e patiseti tatau ke feʻauhi mo kinautolu. Tatau ai pe pe te ke lava ʻo talamahuʻinga maʻolunga, ho ngaahi faingamalie ke maʻu ha foki ki he ʻinivesimeni (ʻOKU OU) mei hoʻo ngaahi foʻi lea ʻoku maʻulalo.

Kapau ʻoku fakaʻaongaʻi ʻe hoʻo ngaahi feʻauʻauhi ho hingoa ʻi heʻenau ngaahi tuʻuaki, fakapapauʻi ʻoku ke fakaʻaongaʻi ha tatau kehe ʻo e tuʻuaki. Kapau ʻoku ke kole ki he ngaahi lea ʻa hoʻo tama feʻauhi, ʻOku ke tuʻu fakatuʻutamaki ke banned mei he Google. ʻOku faingofua pe ʻa e ʻuhinga: ʻe lava ke kole hoʻo ngaahi feʻauʻauhi ki hoʻo ngaahi lea, ʻa ia ʻe iku ki he maaka lelei mo e totongi ki he lomiʻi. ʻIkai ngata ai, Kapau ʻoku kole hoʻo tama feʻauhi ki hoʻo ngaahi lea, Mahalo te ke fakamoleki hoʻo paʻanga ʻi ha tatau ʻo e tuʻuaki ʻoku ʻikai haʻane kaunga ki ho hingoa.

Maaka lelei

Ko e maaka lelei ʻi he ngaahi foʻi lea ko ha meʻa mahuʻinga ia ʻi he taimi ʻoku hoko mai ai ke maʻu ʻa e tuʻunga lelei taha ki hoʻo adverts. ʻOku mahuʻinga ke vakaiʻi ho maaka lelei pea liliu hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai. Kapau ʻokú ke fakatokangaʻi ʻoku fuʻu māʻulalo hoʻo FKT, pea ʻoku totonu leva ke ke kiʻi taʻofi hoʻo adverts pea liliu ʻa e ngaahi foʻi lea mahuʻinga ki ha meʻa kehe. ʻE fakahaaʻi ʻe hoʻo maaka lelei hoʻo ngaahi ngaue ʻi ha vahaʻataimi, ko ia ʻoku totonu ke ke fai ʻa e meʻa kotoa pe te ke lava ke fakalahi ia. Neongo ia, Ko e maaka lelei ʻi he ngaahi foʻi lea ʻoku ʻikai ko ha saienisi. ʻE toki lava pe ke fakafuofuaʻi totonu ʻi he taimi ʻoku ke maʻu ai ha ngaahi meʻalele mo ha fakamatala feʻunga ke fakapapauʻi ʻa e maaka lelei ʻoku totonu ke.

ʻOku fakapapauʻi ʻa e maaka lelei ʻi he ngaahi foʻi lea ʻoku ʻi ai ha meʻa ʻe tolu: ʻa e lomiʻi ʻi he vave, ngaue tuʻuaki, mo e lavameʻa ʻi he tuʻuaki. ʻOku fekauʻaki hangatonu ʻa e vave ʻo e lomiʻi mo ho maaka lelei, ko ia ʻe lava ʻe hono fakaleleiʻi ho maaka lelei ʻo fakaleleiʻi e ngaue hoʻo tuʻuaki. ʻE maumauʻi ʻe he ngaahi tuʻuaki ʻoku ʻikai lelei hoʻo patiseti pea ʻikai ʻaonga ki hoʻo kau fanongo. Ko e maaka lelei maʻolunga ko e fakavaʻe ia ʻo ha ngaue ʻoku ola lelei.

ʻE lava ke fuʻu lahi ʻa e ngaahi kulupu foʻi lea mahuʻinga ki hoʻo tuʻuaki, fakatupu ke tukunoaʻi ia ʻe he kau ʻaʻahi. Fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga lahi ange ki hoʻo tuʻuaki ngaue. ʻE ʻuhinga ʻa e maaka lelei ange ʻe maʻu ʻe hoʻo ngaahi tuʻuaki ha tokanga lahi ange pea toe mahuʻinga ange ki he taumuʻa ʻo e fekumi ʻa e haʻofanga. ʻIkai ngata ai, fakakaukau ke fakaʻaongaʻi e ngaahi peesi ʻo e vaka mo e ngaahi fakatata ʻo e kakai matuʻotuʻa ange. ʻOku mahuʻinga ʻa e siviʻi, pea ʻe tokoni hono faʻu ʻo ha ngaahi kehekehe ʻo e tuʻuaki ke lahi ange hoʻo aʻusia ʻi he peesi.

Ke fakaleleiʻi ho maaka lelei, kuo pau ke ke faʻu ha fakatahaʻi lelei ʻo e ngaahi foʻi lea mo e ngaahi tuʻuaki. Ko e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke fakahoko lelei kuo pau ke ʻave ia ki ha peesi ʻo e to lelei pe ʻe fakasiʻisiʻia. ʻI hono fai ʻeni, te ke lava ʻo fakaleleiʻi ho maaka lelei pea maʻu ha totongi maʻulalo ange ʻi he lomiʻi (FPC).

Toe fakataueleʻi

Mahalo te ke maheni mo e ngaahi meʻa ʻoku malava ʻe he Google retargeting, ka ʻoku ʻikai ke ne fakapapauʻi pe ko e ha e meʻa ʻoku. ʻOku fakaʻata koe ʻe he ngaahi foʻi lea retargeting ke ke aʻu ki he kau fakaʻaongaʻi ʻi he ngaahi uepisaiti kehe mo e platforms. ʻOku ne fakaʻata foki koe ke ke fokotuʻu ha ngaahi lao ki he tokotaha ʻoku ke tanaki ki hoʻo kau fanongo. Fai ʻe segmenting kau ʻaʻahi ki hoʻo saiti, te ke lava ʻo ʻohofi hoʻo ngaahi ngaue remarketing. Ko e lahi ange hoʻo lava ʻo fai pe ko hai ʻoku sio ki hoʻo ngaahi tuʻuaki, Ko e lahi ange hoʻo retargeting ʻe.

ʻOku lahi e ngaahi lelei ke retargeting ʻaki e ngaahi foʻi lea, pea ko e taha ʻo e ngaahi ola lelei taha ko e malava ko ia ke fakahaaʻi e ngaahi tuʻuaki ʻa e kakai ʻo makatuʻunga ʻi heʻenau ʻekitiviti kimuʻa he ʻInitaneti. Makehe mei hono fakaʻaliʻali hoʻo tuʻuaki ʻo makatuʻunga ʻi he koloa ne nau toki sio ki ai, ʻE lava foki ke fakaʻaliʻali ʻe he Google ngaahi tuʻuaki ʻa e ngaahi tuʻuaki kiate kinautolu naʻa nau mavahe mei heʻenau kato fakatau pe fakamoleki ha taimi lahi ke mamataʻi ai hoʻo koloa. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ko e retargeting mo e ngaahi foʻi lea ʻoku ʻikai maʻa e kau kamata foʻou. ʻE lava ke hoko ia ko ha fili lelei ki he ngaahi pisinisi ʻoku ʻi ai ʻenau patiseti iki.

ʻE lava ke hoko ʻa e Retargeting mo e ngaahi foʻi lea ko ha founga lelei ke fakakau ai ʻa e kau kasitoma lolotonga pea pehe ki hono kumi ha niʻihi foʻou. ʻOku fakaʻata koe ʻe he Google ngaahi foʻi lea ke ke fokotuʻu ha ngaahi fakaʻilonga script ʻi hoʻo uepisaiti, fakapapauʻi ko e kakai ko ia kuo nau ʻaʻahi ki hoʻo saiti kimuʻa, te nau toe sio ki hoʻo ngaahi tuʻuaki. ʻE lava foki ke fakaʻaongaʻi ʻa e Retargeting mo e ngaahi foʻi lea ʻi he ngaahi saiti mitia fakasosiale, hange ko e Facebook. ʻE lava ke ʻaonga ʻaupito ke aʻu ki he kau fakatau foʻou mo fakatupulaki e fakatau. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ʻoku tapui ʻe he tuʻutuʻuni ʻa e Google ʻa hono fakaʻaongaʻi ʻo e fakamatala fakatautaha ke fakataumuʻa ki he tuʻuaki.

Ko e Retargeting mo e ngaahi tuʻuaki ko ha founga lelei ia ke fakataumuʻa ai e kau fakatau hili ʻenau mavahe mei hoʻo saiti. ʻI hono muimuiʻi e cookies ʻa e kau ʻaʻahi ko ʻeni, ʻe fakaʻaliʻali ʻe hoʻo tuʻuaki ʻa e tuʻuaki tatau ki he kakai ko ia kuo nau ʻaʻahi ki muʻa ki hoʻo saiti. ʻI he founga ni, te ke lava ʻo ʻai hoʻo ngaahi tuʻuaki ki he koloa naʻe toki ʻaʻahi kimui ni mai. ʻOku toe mahuʻinga foki ke fakaʻaongaʻi ha pixel ke faʻu ʻaki ha ngaahi tuʻuaki ʻoku fakataumuʻa ki ai ʻo makatuʻunga ʻi he fakamatala ʻoku ʻomi ʻe he cookie ʻa e Google ngaahi tuʻuaki.

Founga hono fokotuʻutuʻu hoʻo ʻakauni tuʻuaki

Ngaahi Talamuʻaki

Kapau ko hoʻo kamata pe ʻi hoʻo ʻakauni ʻa e ngaahi foʻi lea, mahalo kuo ke fifili pe te ke fokotuʻutuʻu fefe ia. ʻOku ʻi ai ha ngaahi founga ʻe niʻihi ke fakahoko ai ʻeni. Lau ke ʻiloʻi e founga ke fokotuʻutuʻu ai hoʻo ʻakauni ʻo e ngaahi lea ke feʻunga taha mo hoʻo ngaahi fie maʻu. ʻI he fakamatala ko ʻení, te tau ʻalu atu ʻi he CPA fekau mo e FPM. Te mau toe ʻufiʻufiʻi foki e founga ke fokotuʻu ai hoʻo ʻakauni ke fakapapauʻi ʻoku ke maximizing hono ngaahi lelei.

Totongi-ki he-lomiʻi (PPC) tuʻuaki

Neongo ʻe ngali faingofua ʻa e totongi-ki he-lomiʻi ʻi he ngaahi foʻi lea ʻi he fukahi tahi, ʻOku lahi ha ngaahi meʻa ke fakakaukauʻi. ʻOku fakahaaʻi ʻe he FKT māʻolungá ʻoku ʻaonga mo ʻaonga hoʻo tuʻuakí. ʻOku ʻuhinga ʻa e FKT maʻulalo ki ha taha ʻoku lomiʻi ʻi hoʻo tuʻuaki, ʻa ia ko e ʻuhinga ia ʻoku saiʻia ai ʻa e Google ʻi he ngaahi tuʻuaki ʻaki ha FKT maʻolunga. Meʻamalie, ʻoku ʻi ai ha meʻa ʻe ua te ke lava ʻo mapuleʻi ke fakalahi hoʻo FKT.

ʻOku fakaʻaongaʻi ʻe he PPC tuʻuaki ʻa e ngaahi foʻi lea mahuʻinga ke fakafehokotaki ʻaki e ngaahi pisinisi mo e consumers kuo fakataumuʻ. ʻOku fakaʻaongaʻi ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni ʻe he ngaahi netiueka tuʻuaki mo e ngaahi misini kumi ke fili ʻa e ngaahi tuʻuaki ʻoku fekauʻaki mo e taumuʻa mo e ngaahi meʻa ʻoku manako ai ʻa e koloa. Ke fai ʻa e lelei taha mei hoʻo ngaahi tuʻuaki, fili ʻa e ngaahi foʻi lea mahuʻinga ʻoku lea ki he kakai ʻoku fakataumuʻa ki ai. Manatuʻi ʻoku ʻikai fekumi maʻu pē ʻa e kakaí ki he meʻa tatau, ko ia, fakapapauʻi ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne fakahaaʻi ʻeni. ʻIkai ngata ai, te ke lava foki ʻo fakafeʻungaʻi hoʻo ngaahi tuʻuaki ʻaki targeting kau fakaʻaongaʻi ʻo makatuʻunga ʻi he feituʻu ʻoku nau ʻi ai, meʻangaue, mo e taimi ʻo e ʻahó.

Ko e taumuʻa ʻo e totongi-ki he-lomiʻi ʻi he tuʻuaki ke fakatupu ha ului. ʻOku mahuʻinga ke siviʻi e ngaahi foʻi lea mo e ngaahi tuʻuaki kehekehe ke fakapapauʻi pe ko e fe ʻe ola lelei taha. Ko ha founga lelei ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ke siviʻi ha kakai kehekehe ʻoku ʻi ai ha fanga kiʻi ʻinivesimeni iiki, kae ʻoua kuo ke lava ʻo sio pe ko e fe ʻoku fakahoko lelei. Te ke lava ʻo taʻofi hoʻo ngaahi tuʻuaki kapau ʻoku ʻikai ke nau fakahoko ʻo hange ko e fie maʻu. ʻE lava foki ke tokoni ʻeni ke ke sio pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga taha ki hoʻo pisinisi.

Ko e founga ʻe taha ke fakatupulaki ai hoʻo ngaue PPC ko e lahi ange hoʻo peesi to. Ko hoʻo peesi ʻuluaki ko e peesi ia ʻoku ʻaʻahi ki ai hoʻo kau fanongo hili hoʻo lomiʻi ʻi hoʻo tuʻuaki. ʻE hanga ʻe ha peesi lelei ʻo fakaului ʻa e kau ʻaʻahi ki he kau fakatau pe fakalahi ʻa e vave ʻo e ului. Ko hono aofangatuku, ʻOku ke fie sio ki ha tuʻunga maʻolunga ʻo e ului. ʻI he taimi ʻoku ke fakaʻaongaʻi ai e founga ko ʻeni, manatuʻi te ke maʻu pe ha paʻanga kapau te ke sio ki ha tuʻunga maʻolunga ʻo e ului.

ʻOku faʻa fakapapauʻi ʻa e ngaahi tuʻuaki ʻo e PPC ʻi ha talamahuʻinga pe fakavaʻe ʻoku lafalafa. ʻOku totongi ʻe he advertiser ʻa e tokotaha faipulusi ʻi he taimi kotoa pe ʻoku lomiʻi ai ʻenau tuʻuaki ʻi he. Publishers faʻa tauhi ha lisi ʻo e PPC. ʻOku mahuʻinga ke fakatau takai ʻi he totongi maʻulalo taha, ʻa ia ʻe lava ke aleaʻi he taimi ʻe niʻihi. Makehe mei he aleá, ʻe faʻa iku ʻa e ngaahi aleapau ki he tuʻunga ʻulungaanga mahuʻinga pe taimi loloa ʻi ha tuʻunga maʻulalo ange.

Kapau ʻoku ke foʻou ki PPC tuʻuaki ʻi he ngaahi foʻi lea tuʻuaki, ʻOku mahuʻinga ke manatuʻi ʻoku mahuʻinga ʻa e tuʻunga lelei hoʻo ngaue. ʻOku foaki ʻe he Google ʻa e tuʻuaki lelei taha ngaue mo e fakamole maʻulalo taha ki he ngaahi pisinisi ʻoku nau ʻomi ha aʻusia lelei ʻaupito. ʻOku toe fakafuofuaʻi foki ʻa e ola lelei hoʻo tuʻuaki ʻaki haʻo lomiʻi ʻi he vave. Te ke fie maʻu ha fakavaʻe fefeka kimuʻa pea ke toki kamata tokangaʻi hoʻo ʻakauni PPC. Te ke lava ʻo ako lahi ange fekauʻaki mo PPC tuʻuaki ʻi he ʻUnivesiti PPC.

Ko ha fakakaukau lelei hono fakaʻaongaʻi ʻo e ngaahi founga tokangaʻi ʻo e talamahuʻinga kapau ʻoku ke fie maʻu ke ola lelei mo e meʻafua. ʻE lava ʻe he faʻahinga founga pehee ʻo tokangaʻi ha ngaahi PPC ʻe laui miliona maʻau pea lahi ange hoʻo ngaahi tuʻuaki ke maʻu ʻa e foki maʻolunga taha ʻe lava. ʻOku faʻa haʻi kinautolu ki he uepisaiti ʻa e advertiser, pea fafanga ʻa e ngaahi ola ʻo e lomiʻi takitaha ʻi mui ki he polokalama. ʻI he founga ni, te ke fakapapauʻi ʻoku fakatokangaʻi hoʻo tuʻuaki ʻe he kau kasitoma lelei taha ʻe ala hoko.

Totongi-ki he-fakaʻofoʻofa (FPM) fekau

Ko e vCPM (vakaiʻi ʻa e FPM) Ko e fili ki he talamahuʻinga ko ha founga lelei ia ke fakatupulaki ai e faingamalie ʻo hoʻo tuʻuaki. ʻOku fakaʻata koe ʻe he ʻatakai ko ʻeni ke ke fokotuʻu ʻa e talamahuʻinga maʻolunga taha ki he ngaahi ongo tuʻuaki ʻe lauiafe. ʻI hoʻo fili ke fakaʻaongaʻi e feituʻu ko ʻeni, ʻE toki tokangaʻi pe koe ʻe he Google ngaahi foʻi lea ʻi he taimi ʻoku huluʻi ai hoʻo tuʻuaki ʻi ʻolunga ʻi he tuʻuaki maʻolunga taha hono hoko. Mo e vCPM fekau, ʻOku maʻu maʻu pe ʻe he ngaahi tuʻuaki ʻo e text ʻa e feituʻu tuʻuaki kotoa, ko ia ʻoku ngalingali ʻe mamata ki ai.

ʻI he taimi ʻoku fakafehoanaki ai ʻa e ongo faʻahinga tuʻuaki, ʻOku faʻa hoko ʻa e kole ʻa e FPM ko e fili lelei taha ia ki he ngaahi tuʻuaki ʻo e ʻilo. ʻOku nofotaha ʻa e faʻahinga tuʻuaki ko ʻeni ʻi he totongi ʻi he ngaahi ongo. Te ke totongi ʻa e ngaahi ongo ʻe lauiafe kotoa pe, ka te ke lava ʻo maʻu ʻa e lomi noa. Koeʻuhi ʻoku makatuʻunga ʻa e kulupu fengaueʻaki ʻi he totongi, ʻE faʻa maʻolunga ʻa e ngaahi tuʻuaki ʻo e FPM ʻo ʻikai lomiʻi ʻi he. ʻOku fekau ʻe he PC, ʻi he tafaʻaki ʻe, ʻoku makatuʻunga ʻi he kaunga mo e FKT.

Ko e founga ʻe taha ke fakatupulaki ai hoʻo FPM ko hono ʻai ke toe fakataumuʻa ange hoʻo ngaahi tuʻuaki. ʻOku hoko ʻa e kole ʻa e FPM ko ha founga fakalakalaka ange ia ʻo e fekau. ʻOku fie maʻu ʻe he FPM ʻa e muimuiʻi ʻo e ului. ʻI hono fakalahi ʻo e FPM, ʻOku fie maʻu ke ke ʻoatu ʻa e Google mo e fakamatala ke sio pe ko e kau ʻaʻahi ʻe toko fiha ʻoku ului ki ha fakatau pe ko ha fakamoʻoni hingoa. ʻI hono fakaʻaongaʻi e founga ko ʻeni, te ke lava ʻo fakataumuʻa lelei ange ki hoʻo maketi pea toe lahi ange hoʻo ROI.

Ko hono fakalahi ʻo e PC ko ha fili ia ʻi he Google Adwords. ʻOku fie maʻu ʻe he PC ʻa e PC ʻa e foʻi lea ko e kole ki he tohi lesoni ka ʻoku ne fakaʻata ʻa e Google ke liliu ʻa e talamahuʻinga ʻo makatuʻunga ʻi he malava ke ului. ʻOku ne fakaʻata ʻa e Google ke liliu ʻa e talamahuʻinga ʻo aʻu ki 30% ʻi he ongo tafaʻakí, pea ʻoku ne ʻai foki ʻa e ʻavalisi ʻo e PC ke maʻulalo ange ʻi hoʻo talamahuʻinga. Ko e faingamalie ʻo e ECPC ko hoʻo lava ʻo fakaleleiʻi hoʻo tuʻuaki targeting mo e patiseti.

Ko ha fili lelei ʻa e FPM ki hono fakatupulaki hoʻo lomiʻi ʻi he vave mo tauhi hoʻo patiseti fakaʻaho ʻi hoʻo patiseti. Neongo ia, ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai ko e meʻa pe ʻoku optimizing hoʻo ngaue. ʻOku totonu foki ke ke feinga ke lahi ange ʻa e feinga ke fakaului ʻaki haʻo fakaʻaongaʻi ʻa e ngaahi taumuʻa CPA (totongi-ki he-ngaue) pe FPC (totongi-ki he-ngaue).

ʻOku ʻoatu ʻe he tohi lesoni ʻa e PC ʻoku ne puleʻi kakato hoʻo mavae pea ko ha kamataʻanga lelei ia kapau ʻoku ke foʻou ki he Google ngaahi foʻi lea. ʻOku ne toe ʻoatu foki ha tuʻunga ʻo e mapuleʻi he ʻikai te ke maʻu ʻi he ngaahi founga kole fakakomipiuta. ʻOku hanga ʻe he tohi lesoni ʻa e PC ʻo ʻai ke ke liliu hoʻo mavae ʻi ha taimi pe ʻoku ke fie maʻu ai, ʻikai algorithms puleʻi hoʻo fili. Te ke toe sio foki ki ha throughs lahi ange kapau te ke fakaleleiʻi ʻa e tuʻunga lelei ʻo hoʻo ngaahi foʻi lea mo e ngaahi tuʻuaki.

Fakaʻosí, Ko e meʻa lelei taha ke fai ʻe he PC ʻi he Google Adwords kapau ʻoku ke fie maʻu ke takiekina hoʻo paʻanga hu mai. ʻOku lau ʻoku mahuʻinga ange ʻa e ngaahi foʻi lea mahuʻinga ʻi he ngaahi fehuʻi nounou, ko ia ʻoku nau maʻamaʻa ange ke fakataumuʻa. ʻOku ʻikai te ke fie lea ʻo lahi ange ʻi he meʻa ʻoku fie maʻu ke ke, ka ʻoku mahuʻinga ia kapau te ke maʻu ha kau fakatau tokolahi ange. ʻOku fuʻu maʻulalo ʻaupito ʻa e FPCs ʻi he Google M, ko ia mahalo te ke lava ʻo maʻu ha foki lelei ki hoʻo patiseti.

Totongi-ki he-maʻu (CPA) fekau

Ko e CPA ko ha meʻafua ia ʻo e fakamole ki hono maʻu, pe mahuʻinga ʻo e moʻui ʻa e kasitoma, pea ʻe lava ke fakaʻaongaʻi ia ke fakapapauʻi ʻaki e ola lelei ʻo ha tuʻuaki fakaʻilekitulonika. ʻOku kau ʻi he ngaahi fakaʻaongaʻi kehe ʻo e CPA ʻa hono fakafuofuaʻi ʻo e ongoongo signups, download ʻo e tohi ʻi-tohi, mo e ngaahi kalasi ʻi he ʻInitanetí. ʻI heʻene hoko ko ha metric fakalukufua, ʻOku ʻai ʻe he CPA ke ke lava ʻo fakafehokotaki ʻa e ului hono ua ki he Palaimeli. ʻI hono fakafehoanaki ki he PC ʻa e PC, feituʻu ʻoku ke totongi ai ʻa e lomiʻi kotoa pe, ʻOku fie maʻu ʻe CPA fekau ke ke totongi ha ului pe ʻe taha, fakasiʻisiʻi ai e fakamole ki he ngaue.

Neongo ʻoku ola lelei ange ʻa e kole CPA ʻi he FPC, ʻOku totonu ke ke fakakaukau ki he e kau palofesinale mo e e kovi ʻo e ongo. Ko e CPA ko ha founga lelei ia ke mapuleʻi ʻaki e fakamole ʻo e ului lolotonga ʻoku kei fakaʻata pe ha paʻanga hu mai mo ha tuʻuaki. ʻE lava ke maʻu ʻe he tohi lesoni ʻa hono ngaahi palopalema, hange ko e faingataʻa ke fakahoko, fakangatangata hoʻo mapuleʻi, pea ʻikai lava ke fakapalanisi ʻa e ongo fakakaukau ʻo e paʻanga hu mai mo e ului.

Neongo ʻe ala tokoni ha taumuʻa maʻolunga CPA ke fakatupulaki hoʻo CPA, kuo pau ke ke ʻiloʻi ʻe lava ʻe he mavae houtamaki ʻo uesia hoʻo ʻakauni ʻaki haʻo fakatupu ia ki he moʻui fakafalala pe kiate kita. ʻE lava ke iku ʻeni ki ha 30% holoa ʻi he paʻanga hu mai. ʻOku ʻikai ʻuhinga ʻa e CPA maʻolunga ange ʻoku totonu ke ke fakamoleki ha meʻa lahi ange ʻi hoʻo patiseti. Ka, lahi ange hoʻo meʻa ʻi loto ke fakatupulaki e ului pea tuku hifo hoʻo CPA.

Makehe mei he ngaahi lelei ʻo e CPA fekau, ʻOku malava foki ke talamahuʻinga ʻi he Facebook. ʻOku ʻi ai ha fili ʻa e Facebook ke fakatahaʻi ʻa e founga ko ʻeni mo e targeting fakalakalaka ke fakataumuʻa ki ha kakai pau. Ko e Facebook ko ha founga lelei ia ke fakafuofuaʻi ʻaki e ola lelei hoʻo ngaue, pea te ke toki totongi pe kapau te ke maʻu ha ului. Fakaʻaongaʻi ʻo e fakamole-ki he-maʻu (CPA) ʻe lava ke tokoni atu ʻa e kole ʻi he Google Adwords ke holoki hoʻo fakamole ke maʻu ʻe ha tafaʻaki mahuʻinga.

Kapau ʻoku ʻikai fakatau atu ʻe hoʻo pisinisi ʻa e ngaahi koloa fakatuʻasino, te ke lava ʻo fikaʻi ʻa e CPA ʻo makatuʻunga ʻi he ngaahi fika fakasitetisitika kehe, hange ko e taki ʻoku maʻu, fakaʻaliʻali signups, mo e tuʻuaki. Te ke lava ʻo fikaʻi ʻa e CPA ʻaki faʻufaʻu ʻa e ʻavalisi ʻo e CPA ki he maaka lelei. ʻOku fakahaaʻi ʻe he CPAs maʻolunga ange ʻa e maʻulalo ange ʻoku ou, ko ia ʻoku mahuʻinga ke lahi ange ʻa e CPA mo e maaka lelei fakatouʻosi. Ka ʻo kapau ʻoku ʻi lalo ho maaka lelei ʻi he ʻavalisi, ʻOku ngalingali te ke fakatupulaki hoʻo CPA ʻi hono fakafehoanaki ki he ngaahi feʻauʻauhi pea te ne fakamamahiʻi hoʻo ngaahi meʻa fakalukufua.

ʻE maʻu ʻe he ngaahi tuʻuaki ʻoku ʻi ai ha maaka lelei maʻolunga ange muimuitaha fakahokohoko mo maʻulalo ange CPA. ʻE fakalotosiʻiʻi ʻe he meʻa ni ʻa e advertisers kovi mei he tuʻuaki ʻo e ngaahi meʻa ʻoku kovi. Neongo ʻe tohoakiʻi maʻu pe ʻe he ngaahi tuʻuaki lelei maʻolunga ha lomi lahi ange, ko e advertisers ko ia ʻoku ʻi ai haʻanau CPA maʻulalo, te nau lava pe ʻo maʻu ha ngaahi tuʻunga tuʻuaki maʻolunga ʻaki haʻanau kole ha paʻanga totuʻa. Kuo pau ke nau nofo ʻi ha muimuitaha fakahokohoko maʻulalo ange.

Neongo ʻoku ʻikai ko e founga lelei taha ke fakalahi ʻaki hoʻo fakamaketi ʻi he Google Mʻoku ʻikai ko e founga lelei taha ia ke fakalahi ʻaki hoʻo fakamaketi, te ne ʻomi ha tuʻunga maʻolunga ange ʻi he ngaahi tuʻuaki lelei. ʻI hono fakaleleiʻi e maaka lelei, te ke lava ʻo fakaleleiʻi CPA. ʻI he founga ni, he ʻikai ke maʻolunga tatau hoʻo tuʻuaki mo e meʻa ʻe lava ke. Ko ia, ʻi he taimi te ke fekau ai, fakapapauʻi ʻoku ke optimizing ki he fakaului kae ʻikai ko e totongi.

5 Ngaahi fotunga ʻo e ngaahi foʻi lea ke fakalahi hoʻo ROI

Kapau ʻoku ke feinga ke totongi ha kau ʻenisinia, ʻe tokoni ʻa e founga ʻo e fekumi ki he foʻi lea mahuʻinga mo hono faʻu ʻo ha ngaahi foʻi lea ʻoku ola lelei ke ke maʻu ai ha ngaahi foʻi lea mahuʻinga. Neongo ia, ʻOku ʻi ai ha ngaahi meʻa ke manatuʻi ʻi he taimi ʻoku fili ai e ngaahi foʻi lea mahuʻinga. ʻOku totonu ke ke fakapapauʻi ʻoku tonu ʻa e faʻahinga ʻoku hoa mo ia. ʻE lava foki ke tokoni atu ʻa e fekumi ki he foʻi lea mahuʻinga ke ke faʻu ha ngaahi peesi mo ha ngaahi tuʻuaki ki he ngaahi tuʻunga fakaʻenisinia foʻou. Kapau ʻoku ke fakangaueʻi e kau ʻenisinia fakakomipiuta, hangē ko ʻení, te ke lava ʻo faʻu ha feinga ke tohoakiʻi mai ʻa e kau ʻenisinia foʻou.

Ngaahi Totongí

Mahalo kuo ke fanongo ʻi he FPC (totongi ki he lomiʻi ʻi he) mo e FPM (totongi ki he ongo), ka ko e ha honau? ʻOku ʻuhinga ʻa e ngaahi foʻi lea ki he fakamole ʻo e ngaahi tuʻuaki ʻo makatuʻunga ʻi he lomi mo e ngaahi ongo. Neongo ʻe lava ke mamafa ʻa e ongo founga fakatouʻosi, te nau lava ʻo fakatupu ha foki fakaofo. Ko e Google ko e misini fekumi lahi taha ia mo e ngaahi fekumi makehe ʻe laui miliona ʻi he Google he mahina takitaha. ʻOku ʻai ʻe he meʻa ni ke mahuʻinga ke maʻu hoʻo uepisaiti ki he ngaahi foʻi lea mahuʻinga ʻoku feʻauʻauhi.

Meʻamālie, ʻOku ʻomi ʻe he ngaahi foʻi lea ko ʻeni ha ngaahi meʻangaue lahi ke tokoni ki hono fakaleleiʻi hoʻo kau fanongo. Fakaʻaongaʻi ʻo e demographics, feituʻu, mo e meʻangaue targeting, te ke lava ʻo fakafeʻungaʻi hoʻo ngaahi tuʻuaki ke aʻu ki ha falukunga kakai pau. Hangē ko ʻení, te ke lava ʻo fakataumuʻa ki he kau fakaʻaongaʻi ʻo e telefoni toʻ 18 ki he 34 pe kau ngaue pau ʻi he ʻIunaiteti Siteiti. Ko e metric mahuʻinga ʻe taha ke fakakaukauʻi ko e maaka lelei. ʻOku ʻuhinga ʻa e tuʻunga lelei maʻolunga ange ʻe saiʻia ʻa e Google ʻi hoʻo tuʻuaki, ʻa ia ʻoku faʻa ʻuhinga ia ki he totongi maʻulalo ange.

ʻOku kehekehe lahi ʻa e fakamole ki he ngaahi foʻi lea ʻoku makatuʻunga ʻi hoʻo pisinisi mo e faʻahinga foʻi lea mahuʻinga ʻoku ke targeting. Hangē ko ʻení, Ko e ngaahi foʻi lea mamafa taha ʻi he Google ʻoku fekauʻaki ia mo e meʻa fakapaʻanga, maluʻí, mo e ngaahi ngaueʻanga kehe ʻoku fekauʻaki mo e lahi ʻo e paʻanga. ʻOku kau ʻi he ngaahi foʻi lea manakoa kehe ʻa e ako mo e “mataʻitohi.” Kapau ʻoku ke palani ke fakahu ʻa e ngaahi konga ko ʻeni, ʻamanaki ke totongi maʻolunga ʻa e CS. Ko e meʻa tatau pe, Kapau ʻoku ke kamata ha feituʻu ke fai ai ha faitoʻo, ʻiloʻi ʻa e ngaahi CS maʻolunga.

Ngaahi fotunga

Kapau ʻoku ke fakaʻaongaʻi ʻa e senolo tuʻuaki ʻoku ui ko e ngaahi lea ki hoʻo pisinisi, mahalo te ke fifili pe ʻoku ke maʻu ʻa e ngaahi ola lelei taha ʻe lava. ʻE aleaʻi ʻe he fakamatala ko ʻeni ʻa e ngaahi fotunga ʻo e ngaahi foʻi lea te ne fakapapauʻi ʻoku ke maʻu ʻa e haEulu lahi taha ki hoʻo buck. Mahalo te ke fifili foki pe ʻoku fai nai ʻe hoʻo tauʻataina ke fili ha ngaue lelei ʻi hono tokangaʻi ia. Tau vakaiʻi muʻa ha ngaahi meʻa mahuʻinga ʻe nima ʻo e ngaahi foʻi lea ke fai ʻaki e konga lahi hoʻo ngaue fakamaketi.

ʻOku kei hokohoko atu pe ʻa e tokanga ʻa e Google ki he misini toʻotoʻo mo e talamahuʻinga. Ko e “Ngaahi fokotuʻu mo e ʻahiʻahiʻi” ngaue ʻi he ngaahi lea ʻoku kau ai ha ongo fakaleleiʻi lalahi ʻe ua. Ko e ʻuluaki ko ha “fakaangaanga” founga ʻoku ne ʻai ke ke fai ha ngaahi liliu ʻo ʻikai fakatupu ha ngaue ki he moʻui. Kuo ʻosi maʻu ʻa e konga foʻou ko ʻeni ʻo fakafou ʻi he ngaahi meʻangaue ki hono tokangaʻi ʻo e faʻahi tolu hange ko e ʻetita ʻo e ngaahi lea. ʻOku ne fakaʻata koe ke ke siviʻi ha ngaahi kehekehe ʻo hoʻo ngaue pea vakai pe ʻoku ʻi ai haʻanau kaunga ki hoʻo pisinisi.

ʻOku kau ʻi he Interface foʻou ʻo e ngaahi foʻi lea ko ʻeni ha ngaahi meʻa naʻe ʻikai ke ʻi he Dashboard motuʻa. Neongo ia, ʻOku vave ni pe hono maʻu vahenga malolo ʻo e Dashboard motuʻa. ʻE fetongi ʻe he Dashboard foʻou ʻa e ngaahi faingamalie. ʻOku ʻi ai ha ngaahi kaati fakamatala fakanounou mo ha ngaahi fehokotakiʻanga ki ha fakamatala lahi ange fekauʻaki mo e ngaahi meʻa ʻi he konga ko ia. Lolotonga ia, te ke lava ʻo vakaiʻi e fakalakalaka hoʻo feinga tuʻuaki ʻaki haʻo lomiʻi ʻi he ngaahi foʻi lea mahuʻinga ʻoku fakaʻilongaʻi. ʻOku mahuʻinga ke mahino ʻa e ngaahi faikehekehe ʻi he dashboards motuʻa mo foʻou ke lahi ange hoʻo patiseti tuʻuaki.

targeting fakasiokalafi

ʻI he taimi ʻoku fakaʻaongaʻi ai ʻa e Google Adwords, ʻOku ke maʻu ʻa e fili ke fokotuʻu ha targeting fakasiokalafi ke fakapapauʻi ʻoku toki fakaha pe hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻi ha feituʻu fakasiokalafi pau. ʻE fakapapauʻi ʻe Geotargeting ʻoku toki fakaha pe hoʻo ngaahi tuʻuaki ki he kau fakatau ʻi he feituʻu ʻoku ke fakamahinoʻi, ʻa ia te ne fakalahi hoʻo uepisaiti mo e fakatau ʻInitaneti. Te ke totongi pe ʻa e lomi ʻa e kau fakaʻaongaʻi ʻoku fekauʻaki mo hoʻo koloa mo e ngaahi ngaue. Te ke lava ʻo fokotuʻu ʻa e faʻahinga tuʻuaki ko ʻeni ʻo fakafou ʻi hoʻo ngaahi netiueka fakasosiale pe ʻi he ngaahi misini kumi, koeʻuhi ke ke lava ʻo fakataumuʻa ki he kakai ʻo makatuʻunga ʻi he feituʻu ʻoku nau nofo ai.

ʻOku ʻi ai ha faʻahinga ʻe ua ʻo e kouti fakasiokalafi-targeting ʻoku lava ke maʻu ʻi he Google ngaahi foʻi lea: fakavahelahi mo e hyperlocal. ʻOku fakaʻata koe ʻe he ʻuluaki faʻahinga ʻo e geo-targeting ke ke fili ha feituʻu pau ʻi ha fonua. ʻOku fakangatangata pe ʻa e targeting fakavahelahi, ʻi he taimi ʻoku maʻu ai ʻe he fonua takitaha ha ngaahi kolo mo ha ngaahi feituʻu. Ngaahi fonua ʻe niʻihi, neongo ia, ʻi ai haʻo fili lahi ange. Hange ko ʻeni, ʻi he ʻIunaiteti Siteití, ʻE lava ke fakapapauʻi ʻa e ngaahi vahefonua fokotuʻu fakafalealea ʻaki ʻa e Google Adwords. Neongo ia, Ko e ngaahi vahefonua fokotuʻu fakafalealea ko ha fili lelei ia ki he kau politikale. ʻIkai tatau mo e ngaahi vahefonua, te ke lava foki ʻo fakamahinoʻi ha feituʻu pau ʻi ha kolo, hange ko ha kaungaʻapi, ke lausiʻi hoʻo kau fanongo.

Hange ko ha faʻahinga founga fakamaketi foʻou, ʻe lava ʻe he geo-targeting ʻo fakatupulaki hoʻo ului. Neongo ia, ʻOku totonu ke ke manatuʻi ʻoku ʻi ai ha ngaahi fakangatangata ki he fili ko ʻeni, pea ʻoku fie maʻu ke ke ʻilo e founga ke fakahoko ai ia ʻi hoʻo ngaue. Neongo ʻe ngali ko ha fili lelei ia ki he ngaahi pisinisi fakalotofonua, Mahalo ʻoku ʻikai ko e founga totonu ia ki he motolo kautaha fotunga fakaemamani lahi. Ko hono aofangatuku, ʻOku ʻikai ko ha fetongi ʻa e geo-targeting ki ha founga SEO fakavahaʻapuleʻanga lelei.

Ngaahi foʻi lea mahuʻinga mo e tohi fekumi maʻolunga

Ko e taha ʻo e ngaahi founga lelei taha ke aʻu ai ki he kau fakatau totonu ko hono fakataumuʻa ki he kau kasitoma ʻoku nau fekumi ki hoʻo koloa pe ngaahi ngaue. ʻOku mahuʻinga ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku maʻolunga ʻenau fekumi, ʻi he hoko ʻa e ngaahi meʻa ni ko e feʻauʻauhi mo e ngalingali te ne fakatupu ʻa e fakafetuʻutaki mo e ongo taha. Ko ha ngaahi tokoni ʻeni ki he founga hono fili ʻo e ngaahi foʻi lea totonu ki hoʻo pisinisi. ʻE tokoni hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ko ʻeni ke ke maʻu ha muimuitaha fakahokohoko lelei ange ʻi SERPs. Ko ha ngaahi tokoni ʻeni ki hono fili ʻo e ngaahi foʻi lea totonu:

Kimuʻa pea ke fili hoʻo ngaahi foʻi lea mahuʻinga, hiki ha lisi ʻo e ngaahi foʻi lea ʻoku fekauʻaki mo iá. Ko e felingiaki ko ha sitepu mahuʻinga ia ʻi he fekumi ki he foʻi lea mahuʻinga. Tohiʻi ha faʻahinga foʻi lea ʻoku haʻu ki ho ʻulu. Fili ʻa e ngaahi lea ʻoku ʻuhingamalie ki hoʻo pisinisi pea fakaʻaongaʻi kinautolu ʻi hoʻo ngaahi tuʻuaki tuʻuaki. Kapau he ʻikai ke ke lava ʻo maʻu ha meʻa ʻiate koe pe, hiki e ngaahi foʻi lea mahuʻinga ʻoku ke saiʻia ai ʻi ha toe fekumi. Hangē ko ʻení, mahalo te ke fie fakaʻaongaʻi ha foʻi lea hange ko e “konokona” ʻi he ngaahi tuʻuaki tuʻuaki.

Vakai ki he ngaahi tohi fekumi ʻi he mahina ki he mahina. ʻE lava ke maʻu ʻe ha foʻi lea fakafehoanaki fakataimi ha spike lahi ʻi he tohi fekumi ʻi ʻOkatopa, ka ʻoku maʻulalo ʻa e fekumi ʻo aʻu ki ʻOkatopa. Palani hoʻo meʻa ʻi loto ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga ko ʻeni he taʻu kakato. Ke fakapapauʻi fakafehoanaki fakataimi ngaahi foʻi lea mahuʻinga, te ke lava ʻo fakaʻaongaʻi ʻa e Google fetoʻaki fakamatala pe Clickstream fakamatala. ʻE lava ke fakafehoanaki fakataimi ʻa e tohi fekumi ʻo e foʻi lea mahuʻinga ʻi ha ngaahi fonua kehekehe. Kapau ʻoku ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ko e tefitoʻi maʻuʻanga tokoni ʻo e feʻaluʻaki, fakapapauʻi ʻoku fakakau ia ʻi hoʻo meʻa ʻi loto.

Sipinga ʻo e fekau

ʻI he taimi ʻoku ke feinga ai ke lahi ange hoʻo patiseti ʻi he ngaahi foʻi lea, ʻoku ʻi ai ha tefitoʻi founga ʻe ua ke fakahoko ai ia. ʻUluaki, te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi ngaue fakaului ke tokoni atu ʻi hoʻo fokotuʻutuʻu ʻa e mavae. ʻI hono fokotuʻutuʻu ʻo e ngaahi ngaue fakaului, te ke lava ʻo fai ha tefitoʻi ngaue ʻe taha $10 mo ha ngaue hono ua ʻe taha $20. Hangē ko ʻení, ʻoku mahuʻinga ʻa e taki $10, ʻOku mahuʻinga ʻa e tuʻuaki koloa ʻoku feʻunga $20, pea ʻoku mahuʻinga ha fakatau $50. ʻI hono fakaʻaongaʻi ʻo e fekau ʻoku makatuʻunga ʻi he tuʻunga, ʻOku ke fakamoleki ha meʻa lahi ange ʻi he kau fakatau ʻaonga lolotonga hoʻo fakamoleki ha ngaahi tuʻunga ʻulungaanga mahuʻinga ʻo e ului.

Ko ha fili lelei ange ʻa e fekau ke fakamahuʻingaʻi koeʻuhi he ʻoku ne fakamalohiʻi ʻa e Google ke tokanga taha ki he tuʻunga lelei ʻo e ngaahi ongo tuʻuaki. ʻOku toe tokoni foki ia advertisers lahi ange ʻenau ngaahi tuʻuaki ʻo fakatatau ki he meʻa ʻoku mahuʻinga taha kiate kinautolu – lelei ange ʻa e feʻaluʻaki mo e founga ʻo e ului. Ko e Optimizing ki he tuʻunga ʻulungaanga mahuʻinga ʻo e kasitoma pe LTV ko ha fili lelei ia ki he ngaahi pisinisi ʻoku nau fie maʻu ke fakakau lahi ʻa e kau fakatau. ʻIkai ngata ai, ʻe lava ke faingofua hoʻo muimuiʻi e ngaahi tuʻunga ʻulungaanga mahuʻinga ʻo e ului, pea fakatatau hoʻo founga kole mo hoʻo ngaahi taumuʻa fakapisinisi.

ʻOku makatuʻunga ʻa e totongi ʻo e lomiʻi takitaha ʻi he maaka lelei ʻo e tuʻuaki, pea ko e maʻulalo ange ʻa e maka, ʻa e maʻamaʻa ange ʻa e lomiʻi. Neongo ia, ʻe uesia ʻe he maaka lelei ʻo e ngaahi ongo tuʻuaki ʻa e tuʻunga ʻo hoʻo tuʻuaki ʻi he ngaahi ola ʻo e fekumi. ʻE hanga ʻe he tuʻunga lelei maʻolunga ange ʻo fakalahi ho ngaahi faingamalie ke fakaʻaliʻali, tupu ʻi ha totongi maʻulalo ange ʻi he lomiʻi ʻi he. Ko ia, ʻe hanga ʻe ha PC maʻulalo ange ʻo ʻai ke toe mamaʻo ange hoʻo patiseti.

Founga hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ke fakalahi hoʻo fakamaketi mo e kasitoma fakamaʻu

Ngaahi Talamuʻaki

ʻOku makatuʻunga e ola lelei hoʻo pisinisi ʻi he ʻInitaneti ʻi hoʻo fakamaketi mo e fakamaʻu ʻa e kasitoma. ʻOku totonu ke ke ʻilo e founga hono fakaʻaongaʻi ʻo e PPC platforms hange ko e ngaahi foʻi lea ke fakalahi hoʻo fakafetuʻutaki mo e fakamaʻu ʻo e kasitoma. Lau ke ako fekauʻaki mo e ngaahi tafaʻaki mahuʻinga ko ʻeni. ʻOku ʻikai ʻaupito ke fuʻu pongipongia ke kamata fakaʻaongaʻi ʻa e PPC platforms, kau ai ʻa e ngaahi foʻi lea ko e M. Ko ha ngaahi tokoni mahuʻinga ʻeni mo ha ngaahi fakaʻaliʻali ke ke kamata ai:

Fekumi ki he foʻi lea mahuʻinga

Ko e taha ʻo e ngaahi ʻuluaki sitepu ki hono faʻu ʻo ha ngaue ʻoku ola lelei ko hono fai ʻo e fekumi ki he foʻi lea totonu. ʻE lava ke tokoni atu hono fakaʻaongaʻi ʻo e Google foʻi lea ko e tohi palani ke ke fakapapauʻi ʻa e lahi ʻo e ngaahi fekumi ki he ngaahi foʻi lea mahuʻinga ʻoku ke fakakaukau ki ai, ko e ha hono lahi ʻo e fakamole ki he foʻi lea takitaha, pea aʻu ʻo ne fokotuʻu mai ha ngaahi foʻi lea mo ha ngaahi kupuʻi lea kehe ke fakaʻaongaʻi. ʻI he taimi ʻoku fakahoko totonu aí, ʻe tokoni atu ʻa e fakatotolo ko ʻeni ke ke faʻu ha tuʻuaki ʻoku fakataumuʻa ki he maketi ʻoku fakataumuʻa ki ai. Manatuʻi ko e lahi ange hoʻo fekumi ki he foʻi lea mahuʻinga ko e, Ko e lahi ange hoʻo ngaahi tuʻuaki ʻe.

Ko e taha ʻo e ngaahi founga manakoa mo lelei taha ke kamata fekumi ai ki he ngaahi foʻi lea mahuʻinga ko hono fakaʻaongaʻi ʻo e Google foʻi lea ko e tohi palani. ʻOku fakahaaʻi ʻe he meʻangaue ko ʻeni ʻa e ngaahi tohi fekumi ki he ngaahi foʻi lea mahuʻinga ʻi he mahina. Kapau ʻoku maʻolunga hoʻo ngaahi foʻi lea ʻi he faʻahitaʻu mafana, ʻOku totonu ke ke fakataumuʻa kinautolu ʻi he taimi ko ia. Ko e founga ʻe taha ʻo e fekumi ki he foʻi lea mahuʻinga ko hono fakaʻaongaʻi e ngaahi meʻangaue hange ko e Google ngaahi foʻi lea’ tufunga tuʻuaki ke maʻu ha ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo ia. Ko hoʻo holoki pe hoʻo lisi ʻo e ngaahi foʻi lea mahuʻinga, ʻe lava ke ke kamata fokotuʻutuʻu e meʻa ʻi lotó ʻo makatuʻunga ʻi he ngaahi fekumi ko iá.

Lolotonga hono fakahoko hoʻo fekumi ki he foʻi lea mahuʻinga, ʻOku totonu ke ke fakakaukauʻi ʻa e meʻa ʻoku ke fie maʻu ke fakahoko ʻe hoʻo uepisaiti. ʻI he founga ni, te ke ʻiloʻi lelei ʻa e meʻa ʻoku fakataumuʻa ki ai hoʻo kau fanongo. ʻOku totonu foki ke ke fakakaukauʻi ʻenau taumuʻa fekumí – ʻOku nau fakamatala, Maʻuʻanga Fakamatala, pe transactional? Ko hono fakaʻaongaʻi ʻo e Google tohi palani mahuʻinga, te ke lava ʻo maʻu ha fakakaukau ki he ngaahi foʻi lea manakoa ki hoʻo kuo fakamaʻalaʻala. ʻOku totonu foki ke ke vakaiʻi pe ʻoku fekauʻaki ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni mo hoʻo uepisaiti. ʻE hanga ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻi he tuʻunga totonu ʻo fakapapauʻi ʻoku fakatokangaʻi hoʻo ngaahi tuʻuaki ʻe he kakai totonu.

Ke faʻu ha founga lelei ʻo e foʻi lea mahuʻinga, ʻOku totonu foki ke ke fekumi ki hoʻo ngaahi feʻauʻauhi’ ngaahi uepisaití. Ko hoʻo ngaahi feʻauʻauhi’ ʻe lava ke kau ʻi he ngaahi uepisaiti ʻa e ngaahi meʻa ʻoku ʻikai fekauʻaki mo hoʻo koloa pe ngaue ʻo hange pe ko hoʻo. Ko hono fakaʻaongaʻi ʻo e foʻi lea mahuʻinga ʻa e Google, te ke lava ʻo ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne ʻave ʻa e ngaahi meʻalele lahi taha ki hoʻo ngaahi feʻauʻauhi. Te ke lava leva ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke faʻu ʻaki ha founga feʻauʻauhi. ʻI he founga ni, te ke lava ʻo fakaʻaongaʻi ʻa e founga ko ʻeni ke fakaleleiʻi ʻaki hoʻo uepisaiti ʻi he Google.

Maaka lelei

Ko e maaka lelei ki he ngaahi foʻi lea ko e taha ia ʻo e ngaahi meʻa mahuʻinga taha ke ʻai hoʻo ngaahi tuʻuaki ke toe mahuʻinga ange. Ngaahi Talamuʻaki’ ʻOku fakapapauʻi ʻa e maaka lelei ʻe ha seti algorithms ʻoku faitatau mo e tuʻunga ʻoku ʻi ai algorithms. Ko e maʻolunga ange ho maaka lelei, Ko e lahi ange hoʻo ngaahi tuʻuaki ʻe fai ia ki hoʻo kau fanongo pea aʻu ki he vave hoʻo ului. Ko ha ngaahi founga ʻeni ke fakaleleiʻi ʻaki ho maaka tuʻuaki. Te tau aleaʻi ha niʻihi ʻo e ngaahi meʻa angamaheni taha ʻoku ne takiekina e maaka lelei hoʻo tuʻuaki.

Ko ha founga lelei ke fakatupulaki ai ho maaka lelei ko hono vakaiʻi e vave ʻo e ului ʻi hoʻo ngaahi tuʻuaki. Tokanga ʻaupito ki ho maaka lelei pea toʻo ʻa e ngaahi adverts ko ia ʻaki ha FKT maʻulalo. Feinga ke liliu hoʻo ʻuluʻi fakamatala ke fakalahi ʻa e vave ʻo e ului ʻi hoʻo ngaahi tuʻuaki. Pea, ʻahiʻahiʻi ha tuʻuaki tuʻuaki foʻou mo ha tatau kehe ʻo e tuʻuaki. ʻE hanga ʻe he meʻa ni ʻo fakatupulaki ho maaka lelei. Ke fakaleleiʻi e vave hoʻo uluí, tokanga taha ki hono fakaleleiʻi ʻo e ngaahi konga ko ʻeni ʻe tolú:

ʻE lava ʻe ha maaka lelei maʻulalo ʻo hiki hake hoʻo fakamole ki he lomiʻi ʻi he (FPC). ʻE lava ke kehekehe ia ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga ʻoku ke fakataumuʻa ki ai, ka ʻe lava ʻe ha maaka lelei maʻolunga ʻo holoki hoʻo PC. Ke faitotonu, ʻe lava pe ke faingataʻa ke mamata ki he ola ʻo e maaka lelei, ka ʻe mahino ia ʻi ha vahaʻataimi. ʻOku lahi mo ha ngaahi lelei kehe ki ha maaka lelei maʻolunga. Manatuʻi ʻoku fakakatoa ʻa e ngaahi lelei ko ʻeni ʻi ha vahaʻataimi. ʻOku ʻikai totonu ke ke feinga ke fai ha liliu ʻe taha ʻi he po kakato – ʻe langa hake ʻa e ola ʻi ha vahaʻataimi.

ʻE hanga ʻe he maaka lelei taha ʻo fakaleleiʻi hoʻo tuʻuaki ʻi he ngaahi ola ʻo e fekumi. ʻOku fakapaleʻi ʻe he Google advertisers ʻa ia ʻoku nau lava ʻo faʻu ha ngaahi tuʻuaki lelei. Pea ʻe lava ʻe ha tuʻuaki lelei ʻo uesia hoʻo pisinisi. Kapau ʻoku ʻi ai haʻo patiseti ke fai e ngaahi liliu ko ʻení, fakakaukau ke fakangaueʻi ha tokotaha faʻu tohi tuʻuaki. ʻE ola lelei ange hoʻo ngaue pea ʻaonga kapau ʻoku maʻolunga ho maaka lelei. Ko ia, fakatokangaʻi ange: ʻOku ʻikai ko ha meʻa ke toʻo maʻamaʻa ʻa e maaka lelei.

FPC

Ko e totongi ki he lomiʻi ʻi he (FPC) ʻo ha tuʻuaki ʻo ha ngaahi foʻi lea ʻoku kehekehe ʻo makatuʻunga ʻi ha ngaahi meʻa lahi. ʻOku hanga ʻe he foʻi lea mahuʻinga mo e faʻa ngaue ʻoku ke targeting ʻo fakapapauʻi ʻa e PC. ʻOku fakapapauʻi ʻe he meʻa ni ʻa e lahi ʻo e paʻanga te ke totongi ke fakalele ʻaki hoʻo ngaue. ʻOku ʻoatu ʻi lalo ha niʻihi ʻo e ngaahi moʻoniʻi meʻa ʻoku ne fakapapauʻi ʻa e PC. Lau ke ako lahi ange. -Ko e ha e meʻa ʻoku ke fie maʻu ke fakataumuʻa ki ai? Ko e ha e faʻahinga naunau pe ngaue ʻe kole ʻe hoʻo ngaahi tuʻuaki ki he?

-Ko e ha e lahi hoʻo fie totongi ki he lomiʻi? ʻOku ʻikai totonu ke lahi ange ʻa e lahi ʻo e paʻanga ʻoku ke talamahuʻinga ki ai ʻi hoʻo tuʻunga. ʻE iku hono fokotuʻu hoʻo PC ʻoku fuʻu maʻolunga ʻi ha ngaahi ului lahi, ʻa ia te ne fakasiʻisiʻi hoʻo ngaahi fakatau mo e tuʻuaki. Ko e meʻa tatau pe, holoki ʻa e lahi taha ʻo e paʻanga ʻi he PC ʻe holoki ai hoʻo ROI, ka ʻoku iku ia ki he siʻisiʻi ange ʻa e fakatau. ʻOku mahuʻinga ʻa e PC koeʻuhi he ʻoku fokotuʻu ʻe he Google hoʻo ngaahi tuʻuaki ke maʻolunga ange ʻi he ola ʻo e fekumi kapau ʻoku ʻi ai haʻanau tuʻunga tuʻuaki maʻolunga ange.

-Ko e ha e lahi ʻo e meʻa ʻoku totonu ke ke fakamoleki ʻi he lomiʻi? Neongo ʻoku mahuʻinga ʻa e PC ki hono maʻu ʻo e ului, ʻOku lelei ange ʻa e FPM ki maximizing hoʻo ROI. ʻI he angamahení, te ke lava ʻo maʻu ha meʻa lahi ange ʻi he lomiʻi ʻi ha PC maʻulalo ange. Neongo ia, Kapau ʻoku ke targeting ha PC maʻulalo, ʻe faingofua ange ke maʻu ha tuʻunga maʻolunga ange. Ko e founga lelei taha ke lahi ange ai hoʻo patiseti ki he ngaahi foʻi lea ko hono fakapapauʻi ʻa e ʻavalisi ʻo e fakamole ki he lomiʻi pea fikaʻi hoʻo fakamole ki he lauiafe.

-ʻOku fakapapauʻi ʻa e PC ʻi he foʻi lea mahuʻinga ʻoku ke targeting pea mo e totongi ki he lomiʻi ʻe maʻu ʻe hoʻo tuʻuaki. ʻOku lahi ha ngaahi meʻa te ne uesia ʻa e PC ʻo hoʻo tuʻuaki, kau ai e mahuʻinga ʻo e foʻi lea mahuʻinga, tuʻunga lelei ʻo e pesi, mo e ngaahi moʻoniʻi meʻa. Kapau ʻoku ke targeting e ngaahi foʻi lea mahuʻinga kuo fakaʻilongaʻi, ʻe lava ke ʻomi ʻe ha maaka lelei maʻolunga ha foki lelei kiate koe ʻi hoʻo ngaue PPC. Ko hono aofangatuku, ko hoʻo taumuʻa ke fakalahi hoʻo PC ki he lahi taha ʻe lava, ʻo ʻikai toe maumauʻi.

Toe fakaʻaongaʻi ʻo e maketi

Remarketing mo e Google ngaahi lea ʻoku ne fakaʻata koe ke ke fakaʻaliʻali ʻa e ngaahi tuʻuaki angamaheni ki he kau ʻaʻahi ki he uepisaiti kimuʻa. Te ke lava foki ʻo faʻu ha ngaahi tuʻuaki remarketing ʻo makatuʻunga ʻi he fafanga ke aʻu ki he kau ʻaʻahi he kuohili. ʻE lava ʻe hono fakaʻaongaʻi ʻo e remarketing ʻo ʻoatu ha faingamalie ke ke fakaului ai ha kau ʻaʻahi tuʻo taha ke nau toe lea ʻaki ʻa e kau fakatau. Ke ʻilo lahi ange ki he founga ko ʻeni, lau ʻi he. ʻOku fakamatalaʻi ʻe he fakamatala ko ʻeni ʻa e ngaahi lelei mo hono fakaʻaongaʻi ʻo e remarketing mo e ngaahi foʻi lea. Mahalo ko ha fili mahuʻinga ia ke fakakaukauʻi ki hoʻo pisinisi.

Ko e Remarketing ko ha founga lelei ia ke fakamanatu ai ki he kau ʻaʻahi hoʻo koloa pe ngaue. Te ke lava ʻo faʻu ha ngaahi kehekehe ʻo e tuʻuaki ʻo makatuʻunga ʻi he faʻahinga koloa kuo nau mamataʻi kimuʻa ʻi hoʻo saiti. Hangē ko ʻení, te ke lava ʻo fakataumuʻa ki he kau ʻaʻahi naʻa nau ʻaʻahi ki ha peesi saliote ʻi he ʻaho hono fitu pe 15 pe ko kinautolu pe naʻa nau mamata ki he peesi ʻi he ʻaho hono fitu. ʻI targeting hoʻo kau fanongo ʻo makatuʻunga ʻi honau ʻulungaanga, te ke lava ʻo fakatupulaki hoʻo ului mo e ROI.

Totongi ki he lomiʻi

Kapau ʻoku ke fifili pe ko e ha e lahi hoʻo fakamole ʻi he totongi ki he lomiʻi ʻi he ngaahi foʻi lea, ʻoku ʻikai ke ke tuenoa. Ko e tokolahi taha ʻo e kakai ʻoku nau fakamoleki ʻa e $4 lomiʻi ʻi he ngaahi tuʻuaki. Pea, mo e fekumi totonu, te ke lava ʻo holoki ʻa e fika ko ia. ʻE lava ke tokoni atu ha ngaahi founga lahi ke ke fai ia. ʻUluaki, ʻOku fakataumuʻa hoʻo ngaahi tuʻuaki. ʻE lava heni ke ke fakaʻaliʻali ha ngaahi tuʻuaki ki ha faʻahinga meʻangaue toʻotoʻo pau. Ua, te ke lava ʻo fakangatangata ʻa e lahi ʻo e ngaahi tuʻuaki ʻoku ʻasi ʻi ha peesi ʻuluaki, koeʻuhi ke fakahaaʻi ʻa e ngaahi meʻa mahuʻinga pe ki hoʻo kau ʻaʻahi.

Ngaahi Talamuʻaki’ ʻOku fuʻu maʻulalo ʻaupito ʻa e PC ki he ngaahi ngaueʻanga lahi. Ko e ʻavalisi ʻo e PC ki ha fekumi ʻi he Google ʻoku fekauʻaki ia mo e $1 mo e $2, ka ʻe lava ke aʻu ki $50 Kapau ʻoku ke fie maʻu ke toe fakapapauʻi ange. Fakatatau mo hoʻo ngaue, lahi hoʻo talamahuʻinga, mo hoʻo ngaahi feʻauʻauhi’ talamahuʻinga, te ke lava ʻo fakamoleki ha paʻanga ʻe laungeau pe lauiafe ʻi he ʻaho ʻi he ngaahi foʻi lea. Ka neongo ia, manatuʻi naʻa mo e ngaahi meʻangaue taʻetotongi ʻa e Google, te ke kei lava pe ʻo maʻu ha paʻanga mei he tuʻuaki.

Ko e founga ʻe taha ʻo hono fakatupulaki hoʻo talamahuʻinga ko hono fakatupulaki hoʻo talamahuʻinga. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ʻoku kehekehe ʻa e foʻi lea mahuʻinga ko ia mei he faʻa ngaue ki he faʻa ngaue. Kapau ʻoku ke ʻi he ngaahi ngaue fakapaʻanga, ʻoku fekauʻaki hoʻo ʻavalisi ʻo e ului mo e 2.70%. Ki he ngaahi ngaueʻanga hange ko e-Komesi mo e maluʻi, ʻOku ʻi lalo ʻa e ʻavalisi ʻi he peseti ʻe ua. ʻI ha faʻahinga meʻa pe, ʻOku mahuʻinga ke vakaiʻi fakalelei hoʻo ngaahi tuʻuaki pea liliu hoʻo talamahuʻinga ʻo fakatatau ki ai. Pea ʻoua naʻa ngalo ke fakaʻaongaʻi ʻa e Google laʻipepa ke muimuiʻi ʻaki hoʻo ngaahi tuʻuaki.

Neongo ʻoku mahuʻinga ʻa e maaka lelei mo e PC ki hoʻo ngaue ki he ngaahi lea, ʻOku totonu foki ke ke fakakaukauʻi hoʻo foʻi lea mahuʻinga mo e peesi ʻuluaki. Ngaahi Talamuʻaki’ Ko e maaka lelei ko ha meʻafua ia ʻo e mahuʻinga hoʻo meʻa ʻi loto ki he kau kumi. Ko e māʻolunga ange hoʻo FKT, Ko e lahi ange ʻa e ngalingali ʻe lomiʻi hoʻo tuʻuaki. Kapau ʻoku ʻikai mahuʻinga hoʻo peesi ʻuluaki, ʻe tanu hoʻo tuʻuaki ʻi he SERPs.

Ko e ha e lahi ʻo e paʻanga ke fakamoleki ʻi he Google ngaahi foʻi lea?

ʻOku tatau ʻa e foʻi lea mahuʻinga mo e faʻahinga ʻi he Google tuʻ

Ko ha kautaha ia ʻoku lolotonga fokotuʻu, he ʻikai lahi ha ngaahi maʻuʻanga tokoni fakapaʻanga ʻi hono fakaʻauha. Neongo ia, ko e tuʻuaki, ko e meʻa kotoa pe ia pea he ʻikai ke ke lava ʻo fakafalala toko taha pe ki ai, ʻoku ʻalu takai ʻa e foʻi lea ko ia, kuo ke kamata hoʻo kautaha. ʻI he ʻuhinga ko ʻeni, ʻoku totonu ke ke vahevahe ai ha patiseti pau ki he Google ngaahi tuʻuaki. ʻOku ʻaonga ʻa e tuʻuaki ko ʻeni ki he ngaahi kautaha kei talavou. Ka ʻoku toe ʻi ai foki mo ha ngaahi kulupu, ʻa ia kuo fuoloa ʻenau malohi, ʻe lava ke maʻu ha ongoongo lelei ange ʻi he ngaahi lea pe ngaahi tuʻuaki ʻi he Google. ʻOku ʻoatu fakahangatonu ʻeni ki he Google ngaahi tuʻuaki. Te ke lava heni ʻo faʻu ha ʻakauni pea fakaʻaongaʻi ia ke fakapapauʻi ʻaki hoʻo patiseti. ʻOku mahuʻinga, ʻOku feinga ʻa e taha ko ia ke, fakamoleki e paʻanga lahi taha ʻe lava. Ka ko ha foʻi moʻoni foki ia, kuo pau ke ke ʻuluaki totongi, ʻi he taimi ʻoku lomiʻi ai ha fehokotakiʻanga. Neongo ia, ʻi he meʻa ni, ʻoku ke maʻu ʻa e kakai totonu ʻi ho tafaʻaki pea ko e meʻa ia ʻoku fekauʻaki mo. ʻOku fie maʻu ke ke fekumi ki he kakai ʻoku fakataumuʻa ki ai. Mahalo pē kuó ke ʻosi ʻiloʻi kinautolu. ʻIkai ngata ai, kuo pau ke ke ʻomi ha ngaahi foʻi lea mahuʻinga pea maʻu ha ngaahi tuʻuaki meiate kinautolu. Kapau ʻoku ke ongoʻi lomekina ʻi he meʻa ni, ʻe lava ke hoko ʻa e tauʻataina ke fili ko e founga totonu ia kiate koe. Koeʻuhi he ʻe tokoniʻi koe ʻe he tauʻataina ke fili, ʻE lava ke fokotuʻutuʻu lelei ʻa e ngaahi tuʻuaki mo e ngaahi lea ʻi he Google. ʻOku tali lelei maʻu pe ʻa e tuʻuaki ko ʻeni. Te ke lava ʻo hu ki he ngaahi fuka tuʻuaki, ʻOku fakapapauʻi ʻe he ngaahi vitioo mo e ngaahi meʻa lahi ange.

Totongi pe ha tauʻataina ke fili ki he ngaahi tuʻuaki

ʻOku totonu nai ke ke kei fakatokangaʻi, he ʻikai ke ke lava ʻo fai ʻa e ngāué ni, ʻoku ʻi ai ha founga lelei. ʻE lava ke tokoni atu ʻa e palofesinale. Te ke lava ʻo maʻu ha fakafuofuaʻi ʻo e fakamole ʻi heni pea ke fili leva, pe ʻoku ngali ola lelei ʻa e founga ko ʻeni. Ko ha lao, ʻoku ola lelei pea te ke fie fakaʻaongaʻi ia. Kapau ʻe ngaue lelei fakataha ʻa e tokotaha kotoa pe, ʻe ola lelei ʻaupito ʻa e ngaahi tuʻuaki. ʻOku ke lava ʻo hu ki he Google, ʻa ia te ke lava ʻo fakaʻauha ʻi ha faʻahinga taimi pe pea te ke lava foki ʻo mamata, Founga ʻoku fakatupulaki ai e meʻa kotoa. ʻOku mahuʻinga ʻaupito ʻa e Google ki he ngaahi uepisaiti he ʻaho ni. ʻOku meimei ke kumi ʻe he tokotaha kotoa pe ʻa e fakamatala heni. ʻOku fie maʻu ke ke kumi mo ʻiloʻi ʻa e kau fakaʻaongaʻi ko ʻeni, ko hai ʻoku feʻunga mo hoʻo ngaahi pesi. Ko e feituʻu tofu pe ʻeni ʻoku hu mai ai ʻa e ngaahi foʻi lea ko e. Koeʻuhi he te ke lava ʻo maʻu ha ongoongo lelei mo ia pea te ke lava ʻo tokangaʻi ia, ke fakamatalaʻi kotoa e fakamatala mahuʻinga ki hoʻo kau fakatau ʻi he fakamatala fakanounou. ʻOku ʻai ʻe he Google ha ngaahi meʻa lahi ke faingofua ange kiate koe, ʻa ia ko ha faingamalie maʻongoʻonga. Te ke ako foki ha meʻa lahi fekauʻaki mo e misini fekumi ko ʻeni, ʻi he taimi ʻoku ke mateuteu ai, Taimi mo ha paʻanga ke fakamoleki. Ko e ha hono lahi ʻo e meʻa ʻoku lelei heni, te ke lava ʻo ʻilo fakahangatonu mei he tauʻataina ke fili ki he ngaahi tuʻuaki.

Ko e ha ʻoku tau hoko ai ko e tauʻataina ke fili totonu kiate koe??

ʻOku tau lahi feʻunga ki he ngaahi ngaue lalahi –mo siʻisiʻi feʻunga ki he tokoni fakatāutahá. ʻI hono fai ia, palani mo ngaue toutou fakafetuʻutaki, holistically pea tokanga taha ki hoʻo ngaahi taumuʻa. Tui ki he:

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Fakahaofi ʻa e lelei taha ki he fakaʻosi: ʻOku mau ʻatā maʻau ʻi he houa ʻe 24 he ʻaho! ʻI he ngaahi ʻaho Sāpate kotoa pē foki- mo e ngaahi ʻaho mālōlō ʻa e.

Ko hoʻo tokotaha fetuʻutaki
ki he Google ngaahi tuʻuaki ʻo e ngaahi lea

Ko e fetuʻutaki ʻoku ʻikai ko ʻetau maa pe mo e pata, ka ko e, Ko e ha ʻoku ne ʻai ke tau malohi ʻi heʻetau hoko ko ha timi – ʻoku tau fetokoniʻaki pea ʻoua naʻa tau ngaue pe ʻi heʻetau ngaue. ʻI he founga ni, ʻoku ke maʻu ai ʻi hoʻo hoko ko ha kasitoma ha tokotaha fetuʻutaki pea “Kau mataotao” maʻa hoʻomou kulupu, Neongo ia, ʻoku vahevahe ʻa e ngaahi faingataʻa mo e ngaahi founga fakaleleiʻi ʻi heʻetau timi pea ʻaonga ki he kau memipa kotoa ʻo e timi pea mo e kau fakatau kotoa pe!

ʻOkú ke palani, Fakalahi hoʻo tuʻuaki mo e feʻaluʻaki? ʻOku tau fakamoʻoniʻiTauʻataina ke Fili ki he TAHItokoniʻi koe, Maʻu ha ului mo ha kau fakatau lahi ange. Fiefia ʻi he faleʻi fakafoʻituitui mo e poupou lelei ki hoʻo ngaue. ʻI heʻetau ngaahi ngaue lahi pea pehe ki heʻetau ngaahi ngaue, ko e hoa haohaoa kitautolu ki hoʻo fakamaketi ʻi he ʻInitaneti. Kataki ʻo ʻoua naʻa ke momou ke fetuʻutaki mai kiate kimautolu fekauʻaki mo ia!

FEHUʻI

ʻOku mau tokoni atu foki kiate kimoutolu ʻi he ngaahi kolo ko ʻeni ʻi SiamanéAachen, Augsburg, Bergisch Gladbach, Pealini, Bielefeld, Bochum, Bonn, Bottrop, Braunschweig, Bremen, Bremerhaven, Kemisó, ʻCottbus, Darmstadt, Totimani, Tulesiteni, Duisburg, Uingileni, Dusseldorf, Fakatātā, Maʻu, Kai, Esslingen ko Neckar, Felengifeeti ko e tefitoʻi, Freiburg im Breisgau, Fürth, Gelsenkirchen, Kea, Göttingen, Gütersloh, Hagen, Holo, Hemipeeki, Hamm, Hanau, Hen, Melanii, Heilbronn, Hene, Hildesheim, Ingolstadt, Iserlohn, Sinei, Kaiserslautern, Karlsruhe, Kassel, , Koblenz, Kolone, Krefeld, Lipisiki ʻi, Leverkusen, Lübeck, Ludwigsburg, Latiuiki ʻi he Rhine, Tekipeeki, Mainz, Mannheim, Moers, Mönchengladbach, Mülheim ha Der Ruhr, Miuniki, Minster, Neuss, Leʻo ʻo e fā, ʻOpeō ia, Offenbach ko e tefitoʻi, Oldenburg, Osnabrueck, Faʻalo Siʻono Fānaú, Pforzheim, Potsdam, Fakakinaʻi, Regensburg, Remscheid, Reutlingen, Rostock, Saarbrücken, Salzgitter, Schwerin, Ikuna, Solingen, Situtikaati, Trier, ULM, Wiesbaden, Witten, Wolfsburg, Wuppertal, Würzburg, Suikau

ʻOku tau toe poupouʻi foki ia pea ʻi he fonu ʻi he līʻoa Te ke lava foki ʻo fakaʻaongaʻi kinautolu ʻi he ngaahi tafaʻaki ko ʻeníNgaahi TuʻuakiNgaahi TalamuʻakiNgaahi tuʻuaki ʻa e GoogleGoogle AdWordsTokoni ki he Ngaahi TuʻuakiNgaahi Tuʻuaki FaleʻíFaʻu ha ngaahi tuʻuaki tuʻuakiʻAi ke lele e ngaahi tuʻuakiFakalele ʻa e Google ngaahi tuʻuakiFai Faleʻi ki he Ngaahi TuʻuakiGoogle ngaahi tuʻuaki hoa ngaueTokoni ki he Ngaahi Lea TuʻuakiFealeaʻaki ki he Ngaahi TalamuʻakíFaʻu ha tuʻuaki ʻo ha AdWordsʻAi ke lele ʻa e AdWordsʻAi ke liliu ʻa e Google AdWordsTokotaha Fai Faleʻi ki he Ngaahi Lea TuʻuakiGoogle AdWords PartnersTAHISEMPPCSEOOptimization ʻo e mīsiní ke kumíGoogle SEOGoogle Search Engine OptimizationSEO OptimizationSEO OptimizerLahi ʻo e SEOSEO tauʻataina ke filiSEO tauʻataina ke fili ʻi he ʻInitanetiKumi e Misini Lahi Ange ʻo e Tauʻataina ke FiliGoogle SEO tauʻataina ke filiGoogle Search misini Optimization tauʻataina ke filiNgaahi foʻi lea ko e tauʻataina ke filiNgaahi Talamuʻaki ʻi he ʻInitanetí Tauʻatāina ke FilíNgaahi tuʻuaki ʻo e TauʻaNgaahi tuʻuaki ʻo e Tauʻataina ke FiliGoogle ngaahi tuʻuaki tauʻataina ke filiGoogle AdWords AgencyNgaahi tuʻuaki kuo fakamafaiʻi ʻa e Google AgencyFakamafaiʻi ʻa e Google AdWords AgencyFakamoʻoniʻi ʻa e Google ngaahi tuʻuaki tauʻataina ke filiFakamoʻoniʻi ʻa e Google AdWords AgencyTauʻataina ke Fili ki he TAHISEM tauʻataina ke filiPPC tauʻataina ke fili

Ngaahi Tefitoʻi Lea ʻo e Tuʻuaki – Anga hono kamata ʻaki e ngaahi foʻi lea tuʻuaki

Ngaahi Talamuʻaki

ʻOku ʻi ai ha ngaahi fakakaukau mahuʻinga ʻi he taimi ʻoku ke fakaʻaongaʻi ai ʻa e ngaahi foʻi lea ki hoʻo uepisaiti. Ko hono ʻiloʻi ʻo e ngaahi fakamole, kole ki he ngaahi foʻi lea mahuʻinga, pea ʻoku mahuʻinga kotoa hono muimuiʻi ʻo e ului ki hono fakahoko ʻo e konga lahi ʻo e polokalama fakamaketi ko ʻeni ʻi he ʻInitaneti. ʻE tokoni atu ʻa e fakamatala ʻi he fakamatala ko ʻeni ke ke kamata ʻi ha taimi. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi tokoni mei he fakamatala ke ako lahi ange fekauʻaki mo e ngaahi tafaʻaki kehe ʻo e ngaahi foʻi lea. ʻE ʻoatu ʻe he fakamatala ko ʻeni ha tefitoʻi vakai fakalukufua ki he founga, mei he fekumi ki he foʻi lea mahuʻinga ke kole ki hono muimuiʻi ʻo e ului.

Fekumi ki he foʻi lea mahuʻinga

Ko e taha ʻo e ngaahi ʻuluaki sitepu ʻi he fekumi ki he foʻi lea mahuʻinga ko e mahino hoʻo pisinisi. ʻI hono vakavakaiʻi e ngaahi fehuʻi ʻoku fai ʻe hoʻo kau fanongo, te ke lava ʻo faʻu ha meʻa ʻe fakamanako kiate kinautolu. Ko ha founga lelei ke tanaki ai e fakamatala ki he fekumi ki he foʻi lea mahuʻinga ko hono fakafemoʻuekinaʻi koe ʻi homou kolo. Fakaʻaongaʻi e foʻi lea trackers ke ʻiloʻi e meʻa ʻoku fekumi ki ai e kakai ʻi hoʻo kuo fakamaʻalaʻala. Fakaʻaongaʻi ʻa e fakamatala ke fakatupulaki ʻa e meʻa ʻe fakamanako ki he kakai ʻoku fakataumuʻa ki ai pea fakalahi hoʻo ngaahi meʻalele ʻi he saiti. Ko ha ngaahi founga ʻeni ke tanaki ai e fakamatala ki he fekumi ki hoʻo pisinisi.

Hili hoʻo fili hoʻo ngaahi foʻi lea mahuʻinga, fakamuʻomuʻa kinautolu ʻaki hono mahuʻinga. Fakapapauʻi ʻoku nau fakapatonu ki he kakano hoʻo saiti. Fakaʻaongaʻi ha foʻi lea mahuʻinga ʻe tolu pe nima ki he foʻi lea mahuʻinga. Tokanga taha ki he ngaahi niches pau ke toe lelei ange ai hoʻo ngaue. ʻIkai ngata ai, fakaʻehiʻehi mei hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻoku fonu ʻi he feʻauhi. ʻE lava foki ke tokoni atu ʻa e fekumi ki he foʻi lea mahuʻinga ke ke maʻu ha ngaahi kaveinga ʻoku toutou hoko ʻi hoʻo kuo fakamaʻalaʻ. ʻI he taimi ʻoku tohi ai ki ha pulusinga ʻi he ʻInitaneti, fakaʻaongaʻi e fekumi ki he foʻi lea mahuʻinga ke ʻiloʻi e ngaahi kaveinga ʻoku toutou hoko ʻi hoʻo ngaue.

Kapau ʻoku ke fakaʻaongaʻi ha tuʻuaki totongi ke tuʻuaki ʻaki hoʻo uepisaiti, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga. ʻOku mahuʻinga hono ʻiloʻi e ʻulungaanga ʻo e kau fanongo ʻoku fakataumuʻa ki hoʻo pisinisi. Fakaʻaongaʻi ʻa e ʻilo ko ʻeni ke hiki ʻa e ngaahi meʻa ʻoku mahuʻinga ki hoʻo kau fanongo. Manatuʻi ʻoku ʻi ai ha faʻahinga kakai kehekehe ʻoku nau fekumi ki he fakamatala tatau ʻo hange ko ia ʻoku ke fai. Kapau ʻoku fakaʻaongaʻi ʻe hoʻo kau fanongo ʻa e ngaahi lea tatau, te ke maʻu ha faingamalie lelei ange ke maʻu ʻi he SERPs. Ko ha meʻa mahuʻinga ki he fekumi ki he foʻi lea mahuʻinga ko e lava ke tokoni atu ke ke fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga taha ki hoʻo ngaue tuʻuaki.

ʻOku mahuʻinga ʻa e mahino ʻoku ke fakataumuʻa ki ai maximizing hoʻo ʻi he ʻInitaneti. Kapau ʻoku ke fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga fakalukufua, Mahalo te ke targeting ha kakai tokolahi ange ʻi he meʻa naʻa ke fakataumuʻa ki ai. ʻI hoʻo ʻiloʻi e ngaahi fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai, te ke lava ʻo faʻu ha ngaahi lisi mo ha ngaahi founga ke feau ʻaki ʻenau ngaahi fie maʻu. ʻI ha kiʻi tokoni mei he fekumi ki he foʻi lea mahuʻinga, te ke lava ʻo faʻu ha ngaahi founga ke tatau ai hoʻo koloa mo e ngaahi ngaue mo ʻenau ngaahi fie maʻu. Te ke ofo ʻi he lahi ʻo e meʻa te ke lava ʻo fakaleleiʻi ʻaki e misini kumi hoʻo uepisaiti pea toe lahi ange hoʻo fakatau.

Ko e fekau ki he ngaahi foʻi lea mahuʻinga

ʻE lava ke fai ʻa e fekau ki he ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e tuʻunga ʻo e foʻi lea mahuʻinga pe ʻi he tuʻunga ʻo e kulupu tuʻuaki. ʻOku faingofua ange ʻa e tuʻunga ʻo e foʻi lea mahuʻinga pea ʻoku lelei ke maximizing ʻa e talamahuʻinga ki he ola ʻoku fie maʻu ʻe he ngaue. ʻOku lava foki ke fakalahi ʻa e foʻi lea mahuʻinga pea ʻe lava ke fakalahi ʻa e talamahuʻinga ki he kulupu tuʻuaki kotoa. ʻOku faingofua hono fakaʻaongaʻi ʻo e ngaahi kulupu tuʻuaki mo e foʻi lea mahuʻinga ke tokangaʻi. Te ke lava foki ʻo fakaʻaongaʻi ʻa e kulupu tuʻuaki ki he ngaahi ʻuluaki ʻaho ʻo hoʻo feinga ke siviʻi ha ngaahi founga kehekehe.

Ki he foʻi lea mahuʻinga takitaha, te ke lava ʻo liliu ʻa e lahi ʻo e talamahuʻinga ʻaki haʻo liliu ʻa e lahi ʻo e ngaahi tuʻuaki ʻoku ʻasi ki he foʻi lea mahuʻinga ko ia. ʻE lava ʻe hono fakatupulaki ʻo e talamahuʻinga ʻi he foʻi lea mahuʻinga ʻo fakaleleiʻi ho tuʻunga ʻi he kulupu tuʻuaki. ʻOku pehē pē mo e, ʻe lava ke fakasiʻisiʻi ʻe he talamahuʻinga ki he kulupu tuʻuaki ʻa e fakamole ki he ului. Kuo pau foki ke ke vakaiʻi ʻa e taimi ke tapuni ai ke fai ʻa e talamahuʻinga lelei taha ki he foʻi lea mahuʻinga. Ko e taumuʻá ke fakahaofi ha paʻanga kae ʻikai feilaulauʻi e fakauluí.

ʻI he taimi ʻoku kole ai ha foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e M, ʻOku makatuʻunga ʻa e lahi ʻo e paʻanga ʻoku totongi ʻi he manakoa ʻo e foʻi lea mahuʻinga. ʻOku ʻi ai ha foʻi lea mahuʻinga ʻe lava ke ne fakaʻuli ʻi ha ngaahi meʻalele lahi kapau ko e faʻahinga searcher ʻi he foʻi lea mahuʻinga ʻi he fehuʻi. ʻOku totonu ke ʻaonga ha foʻi lea mahuʻinga ki he haʻofanga. ʻI he targeting ʻa e kakai totonu, te ke lava ʻo aʻu ki ha kakai tokolahi ange pea langa ha ngaue malohi PPC. Makehe mei ai, ʻe lava ke tokangaʻi ha foʻi lea mahuʻinga ʻe ha kautaha tauʻataina ke fili, hange ko Deksia.

Ko hoʻo optimized pe hoʻo tuʻuaki, vakaiʻi e ngaahi olá pea fai ha ngaahi liliu ʻo ka fie maʻu. ʻI he taimi ʻoku ke fakalele ai ha ngaahi tuʻuaki totongi, fakapapauʻi ʻoku fakataumuʻa e ngaahi foʻi lea mahuʻinga mo fakafuofuaʻi ʻenau ngaue ke fakapapauʻi ʻoku tokolahi lelei ʻa e ngaahi ola. ʻI he muimui ki he ngaahi tokoni ʻi ʻolunga, te ke ʻi he hala totonú ke aʻusia hoʻo ngaahi taumuʻá. Manatuʻi ʻoku totonu ke ʻaonga mo lava hoʻo taumuʻa. Manatuʻi pe ke liliu hoʻo mavae kapau ʻe fie maʻu.

Ngaahi Totongí

Ko e ngaahi foʻi lea mahuʻinga taha ko e ngaahi foʻi lea ko ia ʻoku kau ai ʻa e meʻa fakapaʻanga mo e ngaahi ngaueʻanga ʻoku nau tokangaʻi ha paʻanga lahi. ʻOku kau ʻi he niʻihi ʻo e ngaahi foʻi lea mamafa taha ʻi he Google ʻa e ako mo e “mataʻitohi,” faʻahinga ʻe ua ʻe lava ke lau ʻoku feʻauʻauhi. ʻOku totonu ke ʻamanaki ʻa e kakai ʻoku nau feinga ke hu ki he ako mo e faitoʻo ʻo e ngaahi ngaueʻanga ʻoku maʻolunga CPCs. ʻOku totonu ke ʻiloʻi ʻeni ʻe he ngaahi kulupu ʻoku nau tokangaʻi e moʻui lelei mo e faitoʻo. Makehe mei he moʻuilelei, ʻOku fakaʻaongaʻi ʻe he ngaahi kautaha maluʻi mo e ngaahi kautaha fakapaʻanga ʻa e lahi taha ʻi he ngaahi lea.

Ko e meʻa ʻe taha ke fakakaukauʻi ʻi he taimi ʻoku fikaʻi ai ʻa e totongi ʻo e ngaahi foʻi lea ko e ului. Ko e vave ʻo e ului ko ha peseti ia ʻo e totongi ʻo ha lomiʻi ʻoku ola ʻi ha ngaue. Hangē ko ʻení, Kapau ʻe lomiʻi ʻe ha taha ha fehokotakiʻanga ke hu ki ha ʻimeili, ʻe lava ʻe ha tokotaha ngaue ʻi he polokalama ʻo faʻu ha kouti makehe ke muimuiʻi ʻaki e totongi ʻimeili ki he tokotaha ʻaʻahi ko ia. ʻE ʻoatu ʻe he kouti ko ʻeni ha pings fakataimi ki he ngaahi servers ʻo e ngaahi lea ke fakafekauʻaki e fakamatala. Ko ʻene fakatahatahaʻi pe ʻa e fakamatala, ʻOku vahevahe ʻa e totongi ʻo e ului takitaha ʻe he lahi fakakatoa ʻo e lomi.

ʻAvalisi ʻo e fakamole ki he lomiʻi ʻi he kehekehe pea fakafalala ki he foʻi lea mahuʻinga mo e faʻa ngaue. ʻI he netiueka kumi, ʻavalisi ʻo e ngaahi CS ʻoku ʻi he $2.32. ʻI he kulupu fengaueʻaki ʻoku fakaʻaliʻali, ʻoku nau $0.58. Ke maʻu ha fakamatala lahi ange ki he ngaahi fika fakasitetisitika ko ʻeni, ʻaʻahi ki heʻemau fakamatala fakasitetisitika ʻo e ngaahi lea fakasitetisitika. Ko e founga ʻe taha ke fakahaofi ai e paʻanga ʻi he ngaahi foʻi lea ko e ko hono fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻoku ʻi ai ha maaka lelei maʻolunga. ʻOku maʻu ʻe he ngaahi foʻi lea mahuʻinga maʻolunga ʻa e tuʻuaki lelei ange muimuitaha fakahokohoko mo fakahu ha paʻanga.

Kapau ʻoku ke fakalele ha ngaue ʻa e PPC mo e Google, ʻOku mahuʻinga ke mahino ʻa e fakamole ki he lomiʻi. ʻOku maʻu ʻe he Google ha lahi ʻo e ngaahi meʻangaue ʻoku tokoni ki he ngaahi pisinisi ke vakaiʻi mo fakafuofuaʻi e ola lelei ʻo ʻenau tuʻuaki. ʻOku kau heni ʻa e polokalama Google Analytics, ʻa ia ʻoku ne fakafuofuaʻi ʻa e fakamole ki he lomiʻi ʻi he. Ka kimuʻa pea ke fili ke fakaʻaongaʻi e meʻangaue ko ʻeni, fakapapauʻi ʻoku ke ʻiloʻi kakato ʻa e fakamole mo e loloa ʻo e ngaue takitaha. ʻIkai ngata ai, ʻOku ngalingali ʻe fakapapauʻi ʻe he patiseti fakamaketi ʻa e kautaha ʻa e lahi ʻo e paʻanga ʻoku fakamole ki hono fakaʻaongaʻi ʻo e PPC tuʻuaki.

Muimuiʻi ʻo e fakaului

ʻOku ʻi ai ha ngaahi lelei lahi ʻi hono muimuiʻi ʻo e ului ʻi he ngaahi lea. ʻUluaki, te ne lava ʻo fakatupulaki hoʻo ngaahi fika ʻo e ului retrospectively, ʻaki crediting ʻa e lomiʻi fakaʻosi mo e ʻaho ʻo e fakatau. Uá, ʻOku ne fakaʻata koe ke ke muimuiʻi ʻa e ngaahi ului, pe ngaahi ului kuo teʻeki hoko ʻi he ʻuluaki uike ʻo hono vakaiʻi ʻo e ngaahi fakamatala fakasitetisitika. ʻI he meʻa ni, te ke fie maʻu ke faʻu ha cookie ke muimuiʻi ʻa ia ʻe ʻikai toe siʻi hifo he ʻaho ʻe tolungofulu. Ko e loloa ange ʻa e cookie, ko e lelei ange, ʻo hange ko ia te ne tokoniʻi koe ke ke muimuiʻi kotoa ʻa e ngaahi ului naʻe fai.

ʻI he taimi ʻoku fokotuʻu ai ʻa e uepisaiti pe telefoni ki he ngaahi ului ʻi he saiti, te ke fie maʻu ke fakaʻata ʻa e window ki he vakaiʻi ʻo e ului. ʻOku muimuiʻi ʻe he fokotuʻutuʻu ko ʻeni ʻa e kau ʻaʻahi ʻoku nau sio ki hoʻo tuʻuaki ka ʻoku ʻikai lomiʻi ʻi he. ʻE lava ke toe foki mai ʻa e kakai ko ʻení ʻamui ange ʻo ului. Te ke lava ʻo fokotuʻu ʻa e taimi ʻi he vahaʻa ʻo e vakai mo e ului ke ʻi ha feituʻu pe mei he ʻaho ʻe taha ki he 30 ngaahi ʻahó. Te ke lava foki ʻo fili ha tuʻunga ʻulungaanga mahuʻinga, ʻa ia te ne muimuiʻi ʻa e kau ʻaʻahi ʻi ha faʻahinga taimi loloa. Ke muimuiʻi e ului, ʻe fie maʻu ke ke ʻiloʻi pe ko e fe ʻa e ngaahi tuʻuaki ʻoku maʻu ai ʻa e ngaahi meʻalele lahi taha.

ʻE lava ke fokotuʻu ʻa e muimuiʻi ʻo e ului ʻi he ngaahi foʻi lea ke fakafuofuaʻi ʻa e lahi ʻo e telefoni ʻoku hoko hili hoʻo lomiʻi ʻi hoʻo tuʻuaki. Te ke lava ʻo fili mei ha ngaahi fili kehekehe ʻo makatuʻunga ʻi he fotunga hoʻo ului. Fakaului ʻo e uepisaiti, hangē ko ʻení, kau ai ʻa e ngaahi fakatau mo e hu ki he polokalama. Telefoni, ʻi he tafaʻaki ʻe, ʻe lava ke kau ai ʻa e telefoni ʻoku fakahoko mei hoʻo tuʻuaki pea iku ki he telefoni ʻa e kasitoma. ʻI he faʻahinga fakaului peheni, te ke fie maʻu ha fika telefoni ke muimuiʻi ʻa e ului.

ʻOku ʻikai ngaue ʻa e muimuiʻi ʻo e ului ʻi he ngaahi lea ʻoku ʻikai ngaue mo e kau kasitoma ʻoku ʻikai ke ʻi ai haʻanau pisikete. Neongo ko e tokolahi taha ʻo e kau fakaʻaongaʻi ʻo e ʻInitaneti ʻoku nau lava ʻo vakai takai holo ʻi he cookies, te nau kei lava pe ʻo toʻo ʻa e ului tracker cookie. Te ke lava foki ʻo fakaʻaongaʻi ha plugin ki hono muimuiʻi ʻo e ului ʻi he ngaahi lea ke liliu ʻa e kouti ʻo e ului. Kapau ʻoku kei ʻi ai haʻo palopalema, fakakaukau ke fetuʻutaki ki ha kautaha tuʻuaki pe ko ha tokotaha faʻu uepisaiti. Te nau fiefia ke tokoni.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Mahalo kuo ke fanongo ʻi ha ngaahi foʻi lea kovi ʻi he ngaahi foʻi lea ko e M, ka ko e ha hono lahi hoʻo fakaʻaongaʻi kinautolu? Ko e ha e founga lelei taha ke fakaʻaongaʻi ai kinautolu? Sai, ʻoku faingofua ʻaupito. ʻUluaki, ʻOku fie maʻu ke ke faʻu ha ngaahi foʻi lea ʻoku ʻikai lelei. Pea, te ke lava ʻo kamata tanaki atu ha ngaahi foʻi lea ʻoku kovi ki hoʻo ngaue. ʻI he founga ni, te ke lava ʻo fakaʻehiʻehi mei hono maumauʻi e paʻanga ʻi he ngaahi tuʻuaki tuʻuaki ʻoku ʻikai fakaului.

ʻI he taimi ʻoku ke langa ai hoʻo lisi, fakapapauʻi ke fili ʻa e faʻahinga foʻi lea totonu ʻoku kovi. Ko e ngaahi lea ʻeni ʻoku semantically fehokotaki, ka ʻoku ʻikai fekauʻaki ia mo hoʻo koloa pe ngaue. Ko e ngaahi tuʻuaki ʻoku ʻasi ai e ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo koloa pe ngaue ʻoku ʻikai malava ke fakatupu ha faʻahinga tuʻuaki, ko ia ʻoku totonu ke ke fakaʻehiʻehi mei hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ko ia. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ki he ngaahi fehuʻi ʻoku ʻikai fakatau. ʻE lava ke tokoni ʻeni ki hoʻo ngaahi tuʻuaki ke maʻu ha ului maʻolunga ange.

ʻI he taimi ʻoku faʻu ai ha lisi ʻo e foʻi lea mahuʻinga, ʻOku totonu ke ke fili ʻa e ngaahi foʻi lea ʻe faingataʻa taha ke ke kau ki ai. Te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻi ai ʻa e ngaahi foʻi lea pe kupuʻi lea ʻoku ʻikai te ke fie fakataumuʻa ki ai. Fakatatau mo hoʻo taumuʻa, te ke lava ʻo tanaki atu ha ngaahi foʻi lea ʻoku kovi ki he ngaahi kulupu tuʻuaki pe ngaahi tuʻuaki pea fakaʻaongaʻi foki ʻa e kupuʻi lea ʻoku kovi ke ʻoua naʻa fakakau ai ha faʻahinga lea taʻe ʻaonga. ʻE lava ke tokoni ʻeni ke ke holoki hoʻo PC, pea fakalahi e feituʻu ʻoku ʻi ai hoʻo tuʻuaki.

Ke faʻu ha lisi ʻo e ngaahi foʻi lea ʻoku kovi, ʻOku totonu ke ke faʻu ha kulupu tuʻuaki mavahe ki he faʻahinga foʻi lea takitaha. ʻOku totonu ke ʻufiʻufi ʻe he ngaahi foʻi lea ko ʻeni ʻa e ngaahi fakakaukau kehekehe fekauʻaki mo e ngaahi kautaha lalahi mo e ngaohiʻanga koloa. ʻI he founga ni, te ke lava ʻo fakafeʻungaʻi hoʻo ngaahi foʻi lea mahuʻinga pea fetuʻutaki mo e kakai ʻoku mahuʻinga. Neongo ia, kuo pau ke ke tokanga ke ʻoua naʻa ke tanaki atu ha ngaahi foʻi lea ʻoku kovi ki he tuʻunga hala. ʻE tanaki atu kinautolu ʻo hange ko e tatau totonu. Kapau te ke fili ʻa e tuʻunga hala, te ke fakaʻosi ʻaki ha tuʻuaki.

Vahevahe ʻa e sivi mo Optimizing ngaahi peesi ʻo e to ʻi he ngaahi foʻi lea

Ngaahi Talamuʻaki

Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ʻoku lelei taha ke tauhi e ngaahi meʻa ke faingofua. ʻOua naʻa ke feinga ke fai ha meʻa lahi ange ʻi he meʻa ʻoku fakaʻata ʻe he tauʻanga. Pea faʻa kātaki – ʻe fie maʻu ha taimi ke viviku ai ho vaʻe. ʻE ʻaʻeva ʻa e fakamatala ko ʻeni ʻi he ngaahi ʻuluaki sitepu ke kamata hoʻo ngaue. ʻOku lahi ange ʻa e ngaahi foʻi lea ʻi hono fokotuʻu pe ha tuʻuaki, neongo ia. Hokohoko atu hoʻo laukonga ke ʻilo lahi ange fekauʻaki mo e ngaahi tuʻuaki ki hono siviʻi mo optimizing e ngaahi peesi ʻo e to.

Fekumi ki he foʻi lea mahuʻinga

ʻI he taimi ʻoku fakaʻaongaʻi ai ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ke tuʻuaki hoʻo u, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga. ʻI he mahino ʻa e meʻa ʻoku fekumi ki ai ʻa e kau fakatau ʻi he ʻInitaneti, te ke lava ʻo faʻu ha meʻa ʻoku mahuʻinga. ʻOku toe tokoni foki ia ke ke fakataumuʻa ki ha kakai pau, hange ko kinautolu ʻoku ngaue ʻi he ngaahi ngaueʻanga fakafaitoʻo pe ko kinautolu ʻoku nau saiʻia ʻi he tafa tuʻa. Hangē ko ʻení, Kapau ko hoʻo maketi ʻoku fakataumuʻa ki ai ko e kau toketa faitafa, te ke lava ʻo ʻohofi kinautolu ʻaki ha tuʻuaki kuo ʻosi fakapapauʻi. ʻE lava ke tokoni atu hono fakaʻaongaʻi ʻo e Google foʻi lea ko e tohi palani ke ke maʻu ʻa e ngaahi foʻi lea mahuʻinga totonu.

ʻUluaki, fakaʻaongaʻi ha meʻangaue ki he foʻi lea mahuʻinga ʻoku ne ʻai ke ke vakaiʻi e ngaahi tefito, ngaahi fehuʻí, mo e tukui kolo ʻoku fekauʻaki mo hoʻo uepisaiti. Ko bing ʻa e misini fekumi lahi taha hono ua ʻi he mamani, ngāue ki he 12,000 fekumi ʻe miliona he māhina kotoa pē. Ko hoʻo fili pe hoʻo ngaahi foʻi lea mahuʻinga, te ke lava ʻo hiki ha meʻa ʻoku ne fakaʻaongaʻi ʻa e ngaahi foʻi lea ko ʻeni. ʻE fakalahi ʻe he meʻa ni ʻa e faingamalie ke takiekina ʻa e kau ʻaʻahi foʻou, huhu hoʻo saiti. Hili e fekumi ki he ngaahi foʻi lea mahuʻinga, fili ʻa e ngaahi meʻa lelei taha ki hoʻo meʻa ʻi loto.

Ko e meʻangaue ʻe taha ki he fekumi ki he foʻi lea ko e Ahrefs. ʻOku ʻoatu ʻe he meʻangaue taʻetotongi ko ʻeni ha fakamatala fakaikiiki fekauʻaki mo e ngaahi foʻi lea mahuʻinga, kau ai ʻenau tohi fekumí, feʻauhi, mo e uepisaiti ʻoku feʻaluʻaki. Te ne lava foki ʻo talaatu pe ko e fe ʻa e ngaahi feʻauʻauhi ʻoku maʻolunga ange ʻenau fekumi pea ʻoku nau fakaʻaongaʻi ha ngaahi founga kehe ke maʻolunga ai ʻi he ngaahi misini fekumi. Fakapapauʻi ke toe vakaiʻi e ngaahi uepisaiti ʻa e kau feʻauhi kimuʻa pea toki fili ha foʻi lea mahuʻinga ke fakataumuʻa ki ai. Tatau ai pē pe ko e hā hoʻo ngaahi taumuʻá, ʻOku mahuʻinga ke mahino ʻa e feʻauhi mo e founga ʻoku nau kau ai ki he ngaahi foʻi lea mahuʻinga ʻoku ke fili.

Ko e sitepu mahuʻinga taha ʻi he fekumi ki he foʻi lea mahuʻinga ko hono ʻiloʻi hoʻo kau fanongo. ʻOku ke fie maʻu ke puke e tokanga ʻa e kakai ʻoku fakataumuʻa ki ai, pea ʻe tokoni hoʻo ʻiloʻi e meʻa ʻoku nau fekumi ki ai ke ke fai ia. ʻE lava ke fakahoko ʻeni ʻo fakaʻaongaʻi ha meʻangaue taʻetotongi hange ko e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google, pe ko ha meʻangaue ki he fekumi ki he foʻi lea mahuʻinga hange ko e Ahrefs. Te ke lava ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke hiki ha ngaahi pou foʻou ʻoku fekauʻaki mo hoʻo kau fanongo. Ko ha meʻangaue mahuʻinga ʻeni ke fakaʻaongaʻi ki hono faʻu ʻo ha meʻa foʻou.

Taumuʻa ngaue ʻa e ngaahi foʻi lea ko e tuʻuaki

ʻOku ʻomi ʻe he Google ha faʻahinga fakahinohino kehekehe ke tokoni atu ke ke fili ʻa e ngaahi tuʻuaki lelei taha ki hoʻo uepisaiti. Te ke lava ʻo fili ʻi he vahaʻa ʻo e ngaahi taumuʻa angamaheni mo e ului, pea ʻoku nau tokoni ki he ngaahi founga fekau. Kapau ʻoku ʻi ai haʻo falekoloa vala ʻi he ʻInitaneti, hange ko ʻeni, Mahalo te ke fie fakaʻaongaʻi ʻa e ngaahi taumuʻa angamaheni ʻo e ului ke fakalahi ʻa e lahi ʻo e paʻanga hu mai ʻoku ke fakatupu. Pea, te ke lava ʻo tanaki atu ha ngaahi ngaue fakaului hange ko hono fakafonu ha foomu taki pe fakatau ha koloa. Ke faʻu ha tuʻuaki ʻo ha ngaahi foʻi lea ki he falekoloa vala, muimui ʻi he ngaahi tokoni ko ʻeni.

Kimuʻa pea toki kamata ha ngaue ʻa e Google M, fakapapauʻi ʻa e patiseti ʻokú ke loto fiemālie ke fakaʻaongaʻí. Ko e lao lelei ʻo e motuʻa tuhu ke fakamoleki ha meʻa ʻo ʻikai toe siʻi hifo $20-$50 ko ha ʻaho. Mahalo naʻa fie maʻu ke ke fakamoleki ha meʻa lahi ange pe siʻi ange ʻo makatuʻunga ʻi he feʻauhi ʻa e ngaahi foʻi lea mahuʻinga mo e FPC ʻoku fakafuofuaʻi. ʻOku totonu foki ke ke ʻiloʻi ʻa e fakamole ki hono maʻu ʻo ha kasitoma pe taki kimuʻa pea toki fokotuʻu ha patiseti. Neongo ia, ʻOku kei mahuʻinga pe ke fokotuʻu ha ngaahi taumuʻa moʻoni pea fai ha ngaahi liliu ki maximise ngaahi ola.

Vahevahe e ngaahi tuʻuaki ki hono siviʻi

ʻI he taimi ʻoku ke vahevahe ai ʻa e ngaahi tuʻuaki ki hono siviʻi ʻi he ngaahi foʻi lea, te ke lava ʻo fili ha tatau tuʻuaki ʻe ua mo ha ngaahi ʻulungaanga kehekehe. Hange ko ʻeni, ʻi he ʻuluaki tuʻuaki, te ke lava ʻo fakaʻaongaʻi ʻa e ʻuluaki ʻulungaanga lolotonga hoʻo ʻi he fika ua, pea mo hono fulihi. ʻIkai ngata ai, te ke lava ʻo liliu ʻa e URL ʻoku fakaʻaliʻali ki he ongo tatau tuʻuaki. ʻI he founga ni, te ke lava ʻo sio pe ko e fe ʻa e tuʻuaki ʻoku ola lelei ange. Pea, te ke lava ʻo fili ʻa e tuʻuaki ke fakaʻaongaʻi.

Ke fakapapauʻi pe ko e fe ʻa e tuʻuaki ʻoku lelei ange ʻi he, te ke lava ʻo fakaʻaongaʻi ʻa e polokalama sivi vahevahe. ʻOku hanga ʻe he ngaahi polokalama fakakomipiuta ko ʻeni ʻo ʻai ke ke sio ki ha ngaahi fika fakasitetisitika kehekehe, hangē ko e paʻanga hū maí mo e fakauluí. ʻOku mahuʻinga ʻa e ngaahi fika fakasitetisitika ko ia ki he ola lelei hoʻo pisinisi, ko ia fili ʻa kinautolu ʻoku nau uesia fakahangatonu hoʻo ngaahi ola. Hangē ko ʻení, te ke lava ʻo vakaiʻi ʻa e ngaahi maʻuʻanga tokoni kehekehe ʻo e uepisaiti pea fakapapauʻi pe ko e fe ʻa e ngaahi meʻa ʻoku fakatau ki he paʻanga hu mai lahi taha. ʻE fakahaaʻi atu ʻe he polokalama sivi vahevahe ʻa e ngaahi maʻuʻanga tokoni ʻoku ʻaonga taha ki hoʻo pisinisi.

Hili hono fili ʻo e tuʻuaki fakakeheʻi, kuo taimi ke vakaiʻi ʻa e ngaahi ola. Ke fai ia, ʻalu ki he “Vakai ki he Liliu e Hisitōliá” pea kumi ʻa e ʻaho mo e taimi naʻe liliu ai ʻa e seti tuʻuaki takitaha. Hangē ko ʻení, Kapau naʻa ke fai ha liliu ki hoʻo tuʻuaki text ʻi Sepitema 23 ʻi he 7:34 pm, lomiʻi ʻi he “Fakaʻasi Mai ʻa e Fakaikiikí” fehokotakiʻanga ke sio ki he taimi mo e ʻaho totonu naʻa ke fai ai ʻa e liliu.

Ke vahevahe e ngaahi tuʻuaki ʻo e sivi ʻi he Facebook, fakapapauʻi ke fili ha patiseti ʻoku ne ʻomi e ngaahi ola. ʻOku ʻi ai ha patiseti siʻisiʻi mo fokotuʻu atu ʻa e Facebook kuo pau ke ke muimui ki ai. Pea, vahevahe tatau ʻa e patiseti ʻi he vahaʻa ʻo e ongo seti tuʻuaki. Ke maʻu ha ola ʻoku tonu ange, fakapapauʻi ke vakaiʻi hono mahuʻinga fakasitetisitika ʻo e ngaahi faikehekehé. Kapau ʻoku ʻikai ke ke fakapapauʻi, fakaʻaongaʻi ʻa e fakamole ki he ului metric. ʻE lava ke maʻolunga ʻa e ʻavalisi ʻo e totongi ki he lomiʻi ʻi he ongo seti tuʻuaki pea mo hono fulihi.

Optimizing e ngaahi peesi ʻo e to

Ko hono siviʻi e ola lelei ʻo e ngaahi ʻelemeniti kehekehe ʻo hoʻo ngaahi peesi to, ko e ki ia ki he optimization lelei. Ko e founga ʻe taha ke fakafuofuaʻi ʻaki e ola lelei ʻo e ngaahi ʻelemeniti kehekehe ko hono fakaʻaongaʻi e ngaahi mape vela. ʻE lava ke fakahaaʻi atu ʻe he ngaahi meʻa ni ʻa e feituʻu ʻoku lomiʻi ai ʻe he kakai ʻi hoʻo pesi, tatau ai pe pe ʻoku nau tukunoaʻi ʻa e ui ke ngaue pe tokanga taha ki he ngaahi ʻelemeniti kehe ʻoku ʻikai mahuʻinga. ʻI hono muimuiʻi e ngaahi ʻulungaanga ʻo e kau ʻaʻahi, te ke lava ʻo fai ha ngaahi liliu ke fakaleleiʻi ʻaki hoʻo saiti. Neongo ko e ngaahi mape vela ko e taha ia ʻo e ngaahi founga angamaheni taha ki hono siviʻi hoʻo ngaahi peesi to, ʻoku ʻikai ko kinautolu pe ʻa e founga ke fakaleleiʻi ai kinautolu. ʻOku kau ʻi he ngaahi lipooti ʻo e fakamatala kehe ʻa e scroll ʻo e ngaahi mape, maʻuʻanga fakamatala, pea hiki e ngaahi lipōtí.

Ko e vave ʻo e pesi ko ha meʻa mahuʻinga ia ʻe taha ke fakakaukauʻi. Kapau ʻoku fuʻu loloa hoʻo peesi ʻuluaki ke load, ʻe mole vave e tokanga ʻa e kau ʻaʻahi. ʻE lava ke iku ʻeni ki ha tuʻunga maʻolunga, ʻa ia ʻoku ne fakatokangaʻi ʻa e Google ʻo e meʻa ʻoku aʻusia ʻe he tokotaha ngaue ki he polokalama pea ʻe ala uesia ai hoʻo tuʻunga tuʻ. ʻI hono fakaʻaongaʻi ʻo e browser caching pea fakasiʻisiʻi ʻa e ngaahi fakamatala ʻoku ʻikai fie maʻu, te ke lava ʻo fakalahi ʻa e vave ʻo e pesi lolotonga hoʻo holoki ʻa e PC. ʻI hoʻo lea ki he ngaahi meʻa ko ʻeni, te ke lava ʻo fakaleleiʻi ʻa e meʻa ʻoku aʻusia ʻe he tokotaha ngaue ʻi hoʻo peesi ʻuluaki pea fakaleleiʻi ʻene ului.

ʻOku mahuʻinga ha peesi ʻoku fokotuʻutuʻu lelei ki maximizing ului. ʻOku totonu ke tauʻataina mei he taʻe maau mo faingofua ke ʻalu. ʻOku totonu foki ke faingofua ke ʻalu, koeʻuhi ke ueʻi ʻa e kau ʻaʻahi ke nau fai vave ange ʻa e ngaue. ʻOku totonu ke faingofua ke ʻalu, pea ʻoku totonu ke kau ai ʻa e fakamatala ʻoku fekauʻaki mo e koloa pe ngaahi ngaue ʻoku ʻoatu. ʻOku fie maʻu ke ola lelei ha peesi ʻuluaki ʻi he ngaahi founga kotoa ko ʻeni ke takiekina ʻaki e paʻanga hu mai. Ko e ʻuluaki sitepu ʻi optimizing hoʻo peesi ʻuluaki ko hono siviʻi mo fakafuofuaʻi e ngaahi tuʻunga ʻulungaanga mahuʻinga kehekehe fokotuʻu. Hokó, siviʻi mo mau fetongitongi foomu ke ʻai ke nau malohi ange. Fakaʻosi, tanaki atu ha fakamoʻoni fakasosiale ki hoʻo peesi to ke fakatupulaki e falalaʻanga.

Ko hono muimuiʻi ʻo e ului

Ko e taha ʻo e ngaahi sitepu mahuʻinga taha ʻi hono muimuiʻi ʻo e ului mo e ngaahi foʻi lea ko hono ʻiloʻi ʻa e faʻahinga ului. ʻOku kehekehe pe ʻa e fakaului ʻi he mahuʻinga ʻo makatuʻunga ʻi he faʻahinga ngaue. Lomiʻi ʻi he throughs mo e fakatau, hangē ko ʻení, ko ha founga fakatouʻosi ia ʻo e uluí, pea ko ia ai ʻoku kehekehe pe ʻa e mahuʻinga ʻo e meʻa takitaha. Te ke lava foki ʻo fakaʻaongaʻi ʻa e sipinga ongoongo ke fakapapauʻi ʻa e lahi ʻo e maaka ke foaki ki he faʻahinga ului takitaha. Kapau ʻoku ʻikai ke ke ʻilo e founga ke ʻulungaanga ʻaki e ului, Ko ha ngaahi sitepu ʻeni ke tokoni atu ke ke kamata:

Firstly, fakapapauʻi ʻoku ʻi ai haʻo pine saiti fakamamani lahi, pe ko ha kouti ʻokú ne lekooti ʻa e ului takitaha. Hangē ko ʻení, Kapau ʻoku ʻi ai haʻo app pe uepisaiti ʻoku ʻi ai ha fika telefoni, ʻe lava ke lekooti ʻe hoʻo kouti fakaului ʻa e ui maʻau. Te ke lava foki ʻo fakaʻaongaʻi ha kouti ʻo e ului angamaheni ke muimuiʻi ʻaki e telefoni. ʻI he founga ni, ʻe maʻu ʻe hoʻo ʻakauni AdWords ha kouti makehe ʻi he taimi ʻe lomiʻi ai ʻe ha tokotaha ʻaʻahi ha fehokotakiʻanga fika telefoni pau.

Ko e founga ʻe taha ke muimuiʻi ʻaki e ului mo e ngaahi foʻi lea ko e fokotuʻu ha ngaahi kouti ki hono muimuiʻi ʻi he peesi takitaha ʻo hoʻo uepisaiti. Te ke lava ʻo fakafonu ha foomu ʻi he uepisaiti ʻo e ngaahi foʻi lea ke fai ia pe fakapipiki ha kouti ki hoʻo peesi uepisaiti. Ko hono fakahoko pe ʻeni, te ke lava ʻo fakahingoa ʻa e ngaahi ului pea muimuiʻi hono fakahoko ʻo e tuʻuaki takitaha. Kapau ʻoku ke fie ʻiloʻi pau pe ko e kakai ʻe toko fiha ʻoku nau fakaului mei hoʻo ngaahi tuʻuaki, ko e founga lelei taha ʻeni ke fakafuofuaʻi ʻaki hoʻo ngaue.

Ko hoʻo fokotuʻu pe ha kouti fakaului ki hoʻo saiti, te ke lava ʻo fokotuʻu ʻa e Google tag Manager ke muimuiʻi ʻa e ola lelei ʻo e lomiʻi takitaha ʻi he tuʻuaki. Te ne tataki koe ʻi he sitepu ki he sitepu, kau ai hono fakaʻaongaʻi ʻo ha ID fakaului, ko ha fakaʻilonga ʻo e ului, mo ha linker. ʻE ʻoatu foki ʻe he Pule ki he Google tag ʻa e foha ʻoku ke fie maʻu. Te ke lava leva ʻo configure ʻa e ngaahi fakaʻilonga pea muimuiʻi ʻa e ngaahi ului ʻaki ʻa e ngaahi foʻi lea.

Ngaahi Tefitoʻi Lea ʻo e Tuʻuaki – Ko e meʻa ʻoku totonu ke ke ʻilo kimuʻa pea toki kamata ha tuʻuaki ʻo e ngaahi foʻi lea

Ngaahi Talamuʻaki

ʻOku lahi ha ngaahi meʻa ʻoku totonu ke ke ʻilo kimuʻa pea toki kamata ha tuʻuaki tuʻuaki ʻi he ngaahi foʻi lea. Kapau ʻoku ʻikai ke ke fakapapauʻi e feituʻu ke kamata aí, lau ʻa e fakamatala ko ʻeni ke ako fekauʻaki mo e ngaahi kaveinga ʻo e foʻi lea mahuʻinga, Targeting Options, Fekau, mo hono muimuiʻi ʻo e fakaului. Te ke lava foki ʻo fakaʻilongaʻi ʻa e ongo puha pea hiki tatau pea fakapipiki ʻa e ngaahi tuʻuaki mei he ngaahi maʻuʻanga tokoni kehe. Ko hoʻo hiki pe hoʻo tuʻuaki, fakapapauʻi ʻoku ke liliu ʻa e ʻuluʻi fakamatala pea hiki tatau ʻo ka fie maʻu. ʻI hono fakaʻosinga, ʻOku totonu ke fotunga tatau hoʻo ngaahi tuʻuaki mo e niʻihi naʻa ke maʻu ʻi hono fakafehoanaki kinautolu.

Ngaahi kaveinga ʻo e foʻi lea mahuʻinga

Kuo toki tekaʻi mai ʻe he Google ha konga foʻou ʻoku ui ko e ʻ ngaahi kaveinga ʻo e foʻi lea mahuʻinga’ ʻa ia ʻe tokoni advertisers fakataumuʻa lelei ange ʻenau ngaahi tuʻuaki. ʻE lava ke maʻu ʻa e ngaahi kaveinga ʻo e foʻi lea mahuʻinga ʻi he polokalama Smart tuʻuaki ʻi he ngaahi uike ka hoko mai. Naʻe fanongonongo ʻe he Google ha ngaahi meʻangaue foʻou naʻe fakataumuʻa ke fakaleleiʻi ʻaki e ngaahi nunuʻa ʻo e COVID-19 shutdowns, kau ai ʻa e Smart tuʻuaki. Lau ke ʻiloʻi e founga ke fakaʻaongaʻi lelei ai e ngaahi meʻangaue foʻou ko ʻeni. Tau tuʻulu ki ha niʻihi ʻo kinautolu.

Ko e taha ʻo e ngaahi kaveinga ʻo e foʻi lea mahuʻinga ko ʻenau fai ha fakafehoanaki ʻi he ngaahi foʻi lea mahuʻinga ʻi he faʻahinga faingofua tatau. Hangē ko ʻení, ʻOku faingataʻa ke fakafehoanaki hono fakahoko ʻo e ngaahi foʻi lea kehekehe ki he suu mo e piva ʻi he taimi ʻoku fakakulupu ai kinautolu ʻi he kulupu tuʻuaki tatau. Neongo ia, Kapau te ke muimui ʻi ha fokotuʻutuʻu ʻoku ʻuhingamalie, te ke lava ʻo fakafehoanaki faingofua ʻa e foʻi lea mahuʻinga ʻi he ngaahi tuʻuaki mo e ngaahi kulupu tuʻuaki. ʻI he founga ni, te ke maʻu ha fakatata mahino ange ʻo e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga taha ki he faʻahinga koloa takitaha.

Mahuʻinga – ʻI he taimi ʻoku fakaʻaongaʻi ai ʻe he kakai ʻa e Google Search misini ke maʻu ha koloa, ʻOku ngalingali ʻe lomiʻi ʻa e ngaahi tuʻuaki ʻoku ʻi ai e ngaahi foʻi lea mahuʻinga. ʻOku toe tokoni foki ʻa e mahuʻinga ke fakaleleiʻi ʻa e maaka lelei mo e clickthrough vave. ʻI hono fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga tatau ʻi he ngaahi kulupu tuʻuaki kehekehe, te ke lava ʻo fakahaofi ha paʻanga mo ha taimi. ʻOku kau ʻi ha ngaahi founga mahuʻinga ʻe niʻihi ke fakaleleiʻi ʻaki e foʻi lea mahuʻinga:

Targeting Options

Te ke lava ʻo fili ke fakaʻaongaʻi ʻa e tuʻunga ʻo e ngaue targeting ki he telefoni toʻotoʻo pea fakaʻaliʻali ʻa e ngaahi tuʻuaki. ʻOku faʻa fakaʻaongaʻi ʻa e targeting tuʻuaki ki he ngaahi tuʻuaki kotoa pe ʻi he ngaue, pea ʻe lava ke liliu ʻe he ngaahi kulupu tuʻuaki ʻa e tuʻuaki targeting. Ke liliu hoʻo ngaue targeting, ʻOku totonu ke ke ʻalu ki he settings tab, pea lomiʻi ʻi he ngaahi taketi ʻo e feituʻu. Lomiʻi ʻi he ʻetitaʻi ke liliu e ngaahi taketi ʻo e feituʻu kuo ke fili. Te ke lava ʻo taʻofi ha ngaahi feituʻu pau mei he kakai ʻoku fakataumuʻa ki ai. Pe, te ke lava ʻo liliu ʻa e talamahuʻinga ki ha ngaahi feituʻu pau.

Ko ha tafaʻaki mahuʻinga ʻe taha ʻo ha tuʻuaki ʻo e mitia fakasosiale ʻoku ola lelei targeting. YouTube, hangē ko ʻení, fakaʻata koe ke ke fakataumuʻa ki he desktop, tablet, pe ngaahi meʻangaue toʻotoʻo. Te ke lava foki ʻo fili pe ʻe ʻasi mai ʻa e tuʻuaki ʻi ha feituʻu pau. ʻOku lahi ha ngaahi motolo kautaha fotunga maketi fakafonua mo fakalotofonua fakatouʻosi, ko ia ʻoku mahuʻinga ke fakakaukau ki he feituʻu ʻoku nofo ai e haʻofanga. Kapau ʻoku ke feinga ke aʻu ki ha haʻofanga kakai tokolahi, mahalo te ke fie fakaʻaongaʻi ʻa e tauʻanga lelue targeting. Ka ke ʻiloʻi ʻe fuʻu lahi ʻa e tauʻanga lelue targeting ki hoʻo pisinisi fakalotofonua.

ʻE lava ʻe hono fakaʻaongaʻi ʻo e ʻofa ʻo tokoniʻi koe ke ke fakataumuʻa ki hoʻo kau fanongo ʻo makatuʻunga ʻi he ngaahi meʻa, ngaahi tōʻonga moʻuí, mo e ngaahi fakaikiiki kehe. ʻI he founga ni, te ke lava ʻo aʻu ki he kakai ʻoku ngalingali te nau tokanga taha ki hoʻo koloa pe ngaue. ʻIkai ngata ai, te ke lava ʻo ʻohofi fakahangatonu ʻa e kakai ko ʻeni ʻaki haʻo lisi hoʻo uepisaiti pe ngaahi foʻi lea mahuʻinga. ʻE fakaʻaongaʻi ʻe he Google Adwords hoʻo fakamatala ki he foʻi lea mahuʻinga ke faʻu ʻaki hoʻo ʻofa. Pea, ʻe ʻasi mai hoʻo tuʻuaki ʻi muʻa ʻi he kakai totonu ʻo makatuʻunga ʻi he ngaahi meʻa ʻoku nau manako ai, ngaahi tōʻonga moʻuí, mo e Demographic Data.

Ko ha fili lelei ʻa e ngaahi tuʻuaki Retargeting kapau ʻoku ʻikai ke ke ʻilo pe ko e fe ʻa e kakai ʻoku ke targeting. ʻOku fakaʻata koe ʻe he Remarketing ke ke aʻu ki he kau ʻaʻahi lolotonga retargeting fakaʻata koe ke ke fakataumuʻa ki ha ngaahi meʻa foʻou. Ko e meʻa tatau pe ke fakaʻaliʻali ʻaki e ngaahi tuʻuaki ʻi he ngaahi uepisaiti kehe. Mahalo te ke lava ʻo fakataumuʻa ha ngaahi peesi lahi ki hoʻo ngaue tuʻuaki. ʻI he ngaahi founga ko ʻeni, te ke lava ʻo aʻu ki ha haʻofanga kakai tokolahi. Kapau ʻoku ke fie aʻu ki ha kakai tokolahi ange, te ke lava ʻo fakataumuʻa ki ha ngaahi peesi lahi ki ha tefito pau.

Neongo kuo hoko ʻa e foʻi lea mahuʻinga targeting ko e huʻituʻa ʻo e fekumi totongi talu mei hono kamataʻanga, ko e targeting ʻa e kakai ko ha meʻangaue mahuʻinga ia ʻi he tuʻuaki ʻi he ʻInitaneti. ʻOku ne fakaʻata koe ke ke fili pe ko hai ʻoku sio ki hoʻo ngaahi tuʻuaki mo fakapapauʻi ʻoku ʻalu hoʻo patiseti tuʻuaki ki he kakai ʻoku ngalingali te nau fakatau. ʻI he founga ni, te ke fakapapauʻi te ke foki ki hoʻo patiseti tuʻuaki. ʻOku mahuʻinga ke toe vakai maʻu pe ki hoʻo palani ʻi he taimi ʻoku ke fakakaukauʻi ai ʻa e kakai targeting.

Fekau

Te ke lava ʻo fili ʻi he vahaʻa ʻo ha founga kehekehe ʻe ua ʻo e kole ʻi he ngaahi foʻi lea tuʻuaki. Ko e meʻa angamaheni taha ko e totongi ki he lomiʻi (FPC). ʻOku fie maʻu ʻe he faʻahinga fekau ko ʻeni advertisers ke fakapapauʻi ʻa e lahi ʻo ʻenau loto fiemalie ke totongi ʻa e lomiʻi takitaha. ʻOku lau ʻa e founga ko ʻeni ko e tuʻunga moʻui, ka ʻoku ʻikai ko e founga pe ia ke talamahuʻinga ai. ʻOku lahi mo ha ngaahi founga kehe, pea pehe foki. Ko ha niʻihi ʻeni ʻo kinautolu:

ʻOku ʻikai ko ha ngaahi foʻi lea mahuʻinga ʻa e ngaahi foʻi lea ki he koloa (PPC). Ko e ngaahi hingoa ʻeni ʻo e koloa mo e ngaahi fakamatala ʻoku taipeʻi ʻe he kakai ki he pa kumi. ʻE fie maʻu foki ke ke fakatonutonu ʻa e ngaahi hingoa ʻo e koloa kapau ʻe kamata ke ʻasi mai ʻa e ngaahi fehuʻi ʻaonga ʻi hoʻo ngaue PPC. Ko ha ngaahi tokoni ʻeni ke lahi ange hono fili hoʻo foʻi lea mahuʻinga. ʻI he ngaahi tuʻuaki PPC, fakaʻaliʻali ʻa e fakafuofua ki he ngaahi koloa fakataua. Koeʻuhi ke toe lahi ange ʻa e ului, ʻe fie maʻu ke ke liliu hoʻo ngaahi foʻi lea mahuʻinga mo e mavae.

ʻE lava ke tokoni atu ʻa e ngaahi founga talamahuʻinga fakakomipiuta ke ke toʻo ʻa e guesswork mei he ngaahi tuʻuaki totongi, ka ʻe lava ʻe hono liliu hoʻo mavae ʻo ʻoatu ha ngaahi ola lelei ange. Neongo ʻoku fakapapauʻi ʻe hoʻo talamahuʻinga ʻa e lahi ʻo e meʻa te ke totongi ki ha foʻi lea mahuʻinga pau, ʻOku ʻikai ke ne fakapapauʻi ʻa e feituʻu ʻoku ke ʻi ai ʻi he ngaahi ola ʻo e fekumi ʻa e Google. Ko hono moʻoni, He ʻikai fie maʻu ʻe he Google ke ke maʻu ha feituʻu maʻolunga ki hoʻo foʻi lea mahuʻinga kapau ʻoku ke fakamoleki ha meʻa lahi ange ʻi he meʻa ʻoku fie maʻu. ʻI he founga ni, te ke maʻu ha fakakaukau totonu ange ki hoʻo ROI.

Te ke lava foki ʻo fakaʻaongaʻi ʻa e talamahuʻinga modifiers ke fakataumuʻa ki ha ngaahi feituʻu fakasiokalafi pau, ngaahi meʻangāue fakaʻileki, mo e ʻEsia ʻo e taimi. ʻI hono fakaʻaongaʻi ʻo e talamahuʻinga modifiers, te ke lava ʻo fakapapauʻi ʻoku ʻasi pe hoʻo ngaahi tuʻuaki ʻi he ngaahi uepisaiti mahuʻinga. ʻOku toe mahuʻinga foki ke vakaiʻi hoʻo ngaahi tuʻuaki mo e mavae ke fakapapauʻi ʻoku ke maʻu ʻa e lelei taha ʻoku ou. Pea ʻoua naʻa ngalo ke vakaiʻi hono fakahoko hoʻo ngaahi tuʻuaki mo e mavae – ʻOku nau mahuʻinga ki he ola lelei hoʻo ngaue tuʻuaki.

ʻOku vahevahe ʻe he ngaahi tuʻuaki poto ʻenau kole ki ha ngaahi “ngaahi kulupu tuʻuaki.” Naʻa nau fokotuʻu ha kupuʻi lea ʻe hongofulu ki he nimangofulu ʻi he kulupu takitaha, mo fakafuofuaʻi fakafoʻituitui kinautolu. ʻOku fakaʻaongaʻi ʻe he Google ha talamahuʻinga lahi taha ki he kulupu takitaha, ko ia ʻoku intelligently vahevahe ʻa e ngaahi kupuʻi lea ʻi mui ʻi he ngaue. Ko ia, Kapau ʻoku ke fie maʻu ke fakaʻaliʻali hoʻo ngaahi tuʻuaki ʻi muʻa ʻi he kakai ʻoku fakataumuʻa ki ai, ʻOku totonu ke ke fai ha ngaahi fili fakapotopoto fekauʻaki mo e kole ʻi he ngaahi foʻi lea. ʻI he founga ni, ʻe lava ke aʻu hoʻo ngaahi tuʻuaki ki he kakai ʻoku fakataumuʻa ki ai pea fakalahi e fakatau.

Muimuiʻi ʻo e fakaului

Ke fakalahi hoʻo foki ki he tuʻuaki ʻo e tuʻuaki, ʻOku totonu ke ke fokotuʻu ha ngaahi foʻi lea ki hono muimuiʻi ʻo e ului. Te ke lava ʻo fai ʻeni ʻaki haʻo fakahu ha ngaahi tuʻunga ʻulungaanga mahuʻinga kehekehe ki he faʻahinga kehekehe ʻo e ului. Te ke lava foki ʻo fili ke muimuiʻi ʻa e ROI ʻaki haʻo fakahu ha ngaahi tuʻunga ʻulungaanga mahuʻinga kehekehe ki ha ngaahi meʻa kehekehe. Te ke lava ʻo fili ke fakakau ʻa e fakaului ʻi ha taimi pau, hangē ko ʻení, ko e taimi kotoa pe ʻoku toe load ai ʻe ha taha hoʻo tuʻuaki. ʻI he founga ni, te ke lava ʻo muimuiʻi ʻa e tokolahi ʻo e kakai kuo nau mamata ki hoʻo tuʻuaki, ka ʻoku ʻikai ke ne fakatau ha meʻa.

Ko hoʻo fakahoko pe ʻa e ngaahi foʻi lea ko e muimuiʻi ʻo e ului, te ke lava ʻo export ʻa e fakamatala ko ʻeni ki he Google Analytics ke sio pe ko e fe ʻa e ngaahi tuʻuaki kuo iku ki he ngaahi ului lahi taha. Te ke lava foki ʻo hiki mai ʻa e ngaahi ului ko ʻeni ki he Google Analytics. Kae fakapapauʻi ke ʻoua naʻa ke muimuiʻi tuʻo ua mo hiki mai ʻa e fakamatala mei he maʻuʻanga tokoni ʻe taha ki ha maʻuʻanga tokoni kehe. Ka ʻikai, te ke lava ʻo fakaʻosi ʻaki ha tatau ʻe ua ʻo e fakamatala tatau. ʻE lava ke fakatupu ʻe he meʻa ni ha ngaahi palopalema. Ko ha palopalema angamaheni ʻeni pea ʻe lava ke fakaʻehiʻehi mei ai ʻaki hano fakaʻaongaʻi ha meʻangaue ki hono muimuiʻi ʻo e ului.

Neongo te ke kei lava pe ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ko e ului ke toe lelei ange hoʻo pisinisi, ʻe lava pe ke fakamole taimi mo fakatupu loto mamahi ke fakakaukauʻi e meʻa ʻoku ngaue mo e meʻa ʻoku ʻikai. Ko e kii ke fakapapauʻi pe ko e ha e faʻahinga ului ʻoku mahuʻinga taha ki hoʻo pisinisi pea muimuiʻi kinautolu. Ko hoʻo fili pe ʻa e faʻahinga ului te ke muimuiʻi, te ke lava ʻo fakapapauʻi ʻa e lahi ʻo e paʻanga ʻoku ke maʻu ʻi he lomiʻi pe ului takitaha.

Ke kamata ʻaki hono muimuiʻi ʻo e ngaahi foʻi lea ko e ului, ʻe fie maʻu ke ke fakafehokotaki ʻa e Google Analytics ki hoʻo uepisaiti. ʻE fie maʻu ke ke fili ʻa e faʻahinga mo e hingoa ʻoku fekauʻaki mo ia ʻi he Google Analytics. ʻOku ʻaonga ʻaupito hono muimuiʻi ʻo e ului ki hono muimuiʻi e ola lelei ʻo e ngaahi tuʻuaki mo e ngaahi ngaue ʻa e kau fakatau. Naʻa mo ha kiʻi tupulaki siʻisiʻi ʻi he vave ʻo e ului te ne lava ʻo tokoniʻi koe ke fakatupulaki hoʻo pisinisi. Koeʻuhi ko e lomiʻi kotoa pe ʻi he fakamole paʻanga, te ke fie ʻilo ʻa e meʻa ʻoku ngaue mo e meʻa ʻoku ʻikai.

ʻE lava ke tokoni atu ʻa e tokoni ki he Google tag ke ke fokotuʻu ʻa e muimuiʻi ʻo e ului ki hoʻo uepisaiti. Te ke lava foki ʻo fakaʻaongaʻi ʻa e Google tag Manager ke fakahoko ia. Ko hono fakaʻaongaʻi ʻo e Google tag tokoni, te ke lava ʻo vakaiʻi ʻa e tuʻunga ʻo e ngaahi fakaʻilonga ki hono muimuiʻi ʻo e ului. Ko hono fakapapauʻi pe ʻo e tag, te ke lava ʻo fakaʻaongaʻi ʻa e Google tag tokoni plugin ke vakai pe ʻoku ngaue hoʻo kouti ki hono muimuiʻi ʻo e ului. Pea manatuʻi ke fakaʻaongaʻi ha founga muimuiʻi ʻo e ului ʻe taha ʻoku ngaue lelei ki hoʻo uepisaiti. ʻE lava ke tokoni atu ʻa e ngaahi tokoni ko ʻeni ke ke maʻu ʻa e lahi taha mei hoʻo ngaahi tuʻuaki.