Fakaʻilongaʻi: Google adwords anzeige

Ke maʻu ʻa e konga lahi taha ʻo hoʻo ngaue ki he ngaahi lea, you must focus on bringing in the most paying customers, opt-ins, and buyers. Hangē ko ʻení, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Ko ia, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Totongi ki he lomiʻi

FPC (totongi ki he lomiʻi ʻi he) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. In some cases, you can lower the cost of CPC by booking large amounts of ads. Fakaʻosí, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. ʻI hono fakalea ʻe niʻihi, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Pe, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Fekumi ki he foʻi lea mahuʻinga

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

To perform keyword research, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Once you have your keyword list, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Hange ko ʻeni, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Kole ke ʻi ai ha ngaahi foʻi lea mahuʻinga kuo fakaʻilongaʻi

In addition to using keyword research tools, advertisers can bid on trademarked terms. ʻI hono fai iá, they increase their chances of receiving high placements for their ads in search results. ʻIkai ngata ai, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. ʻI he 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Neongo ia, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Neongo ia, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Muimuiʻi ʻo e fakaului, mo e ngaahi foʻi lea kovi. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Totongi ki he lomiʻi

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Totongi ki he lomiʻi, or CPC for short, refers to the amount an advertiser will pay for each click on an advertisement. Cost per click is an excellent way to gauge your campaign’s effectiveness, as it lets you know exactly how much your ads cost you when individuals click on them.

Various factors affect your cost per click, including quality score, keyword relevance, and landing page relevance. When all three components are well-matched, the CTR (click-through rate) is likely to be high. High CTR means your ad is relevant and attracting visitors. Increasing the CTR means your ads are more relevant to the searcher, and it will lower your overall cost per click. Neongo ia, a high CTR isn’t always the best sign.

Cost per click varies based on the type of industry, product, and target audience. Generally speaking, CPC for Adwords is between $1 mo e $2 on the search network, and under $1 for display network. High-cost keywords will cost more than $50 ki he lomiʻi ʻi he, and are typically in highly competitive industries with a high customer lifetime value. Neongo ia, giant retailers can spend $50 million or more a year on Adwords.

With CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. Neongo ia, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, neongo ia, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Muimuiʻi ʻo e fakaului

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Lau ke ako lahi ange. Pea manatuʻi: if it’s not working, you’re not doing your job properly.

ʻUluaki, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Pe, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Hokó, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Once you’ve done that, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Once you’ve done that, you can install the conversion tracking code onto your website. Pea, you can view your conversions on various levels. Kulupu tuʻuaki, Tuʻuaki, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Hangē ko ʻení, if someone searches for “red flowers,” your ad will not show up. Ko e meʻa tatau pe, if someone searches for “red roses,” your ad will be shown.

You can also use tools to find common misspellings. You can do this by mining through the raw search queries to find out what people commonly misspell a keyword. Some tools can even export a list of common misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Hangē ko ʻení, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Ko ia, a negative keyword can improve your campaigns. Neongo ia, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Hangē ko ʻení, if you’re a business, you might want to target ads to people who use their mobile devices. Neongo ia, if you want to reach mobile users and improve conversion rates, you should know the device type they use. That way, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Ko ia, the next time you plan to target mobile users, be sure to consider cross-device targeting.

If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. ʻI he founga ni, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, and it will notify you when it’s available. This will increase your mobile advertising costs and allow you to tailor your ads to target the people who are most likely to use your tablet device.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. Ko ia, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.

Before you start your Adwords campaign, it’s important to understand the basics of Cost per click, bidding model, Keyword testing, and conversion tracking. By following these basic steps, you’ll have a successful campaign. ʻOfa pe ʻe, this article has been useful in getting you started with your advertising. Keep reading for more tips and tricks! And if you have any questions, feel free to ask in the comments! Here are some of the most common questions you might ask.

Totongi ki he lomiʻi

The cost per click for Adwords campaigns depends on how closely your ads match customers’ searches. In some cases, higher bids will bring you higher rankings, while low bids will bring you lower conversion rates. You should track your costs using a Google Sheet or similar tool to see how much you can expect to spend on a specific keyword or combination of keywords. Pea, you can adjust your bids accordingly to achieve the highest possible conversion rate.

The average cost per click for Adwords campaigns in e-commerce is between a few dollars and $88. ʻI hono fakalea ʻe niʻihi, the amount an advertiser bids for a term containing holiday socks is low compared to the cost of a pair of Christmas socks. Of course, this depends on many factors, including the keyword or search term, faʻa ngaue, and final product. While there are some factors that can increase or decrease the cost per click, most advertisers don’t bid outrageous amounts. If a product is only $3, you won’t make much money by bidding for it.

Hange ko ʻeni, advertisers who sell clothing on Amazon will pay $0.44 ki he lomiʻi ʻi he. For Health & Household items, advertisers will pay $1.27. For Sports and Outdoors, the cost per click is $0.9

While CPC is a useful metric for evaluating the effectiveness of an ad campaign, it’s only a small part of the puzzle. While cost per click is a crucial part of any paid advertising campaign, the overall ROI is far more important. With content marketing, you can attract huge amounts of SEO traffic, while paid media can bring clear ROI. A successful ad campaign should drive the highest ROI, generate maximum traffic, and avoid missing out on sales and leads.

In addition to CPC, advertisers should also consider the number of keywords. A good tool to use to estimate CPC is SEMrush’s Keyword Magic tool. This tool lists related keywords and their average CPC. It also displays how much each keyword costs. By analyzing this data, you can determine which keywords combinations have the lowest CPC. A lower cost per click is always better for your business. There’s no reason to spend more money than you have to.

Sipinga ʻo e fekau

You can adjust your bid strategy for Adwords using Google’s Draft and Experiments feature. You can also use data from Google Analytics and conversion tracking to make your bid decisions. Fakalūkufua, you should base your bids on impressions and clicks. If you’re trying to generate brand awareness, use cost-per-click. If you’re looking to increase conversions, you can use the CPC column to determine your starting bids. Fakaʻosí, you should simplify the structure of your account so you can make bid strategy changes without affecting performance.

You should always set your maximum bid according to the relevant data. Neongo ia, you can also bid according to the type of content that’s displayed. You can bid on content on YouTube, Google’s Display Network, Google apps, and websites. Using this strategy will allow you to raise your bid if you see a drop in conversions. But be sure that you’re targeting your bid appropriately so that you can make the most of your advertising dollars.

A good strategy for increasing clicks is to maximize your bid within your budget. This strategy works best for high-converting keywords or for finding higher volume. But you should be careful not to overbid, or you’ll waste money on unproductive traffic. Always remember to use conversion tracking to ensure that your campaign is getting the most out of your efforts. The Bidding model for Adwords is critical to your success! But how do you set it up?

The most common method for determining the cost of Adwords is the cost per click. It’s useful for high-quality traffic but isn’t ideal for large volume campaigns. Another method is the cost-per-mille bidding method. Both of these methods give you insight into the number of impressions, which is important when running a long-term marketing campaign. The CPC is important if you want to make more conversions from the clicks.

Smart bidding models depend on algorithms and historical data to maximize conversion results. If you’re running a high-converting campaign, Google may increase your max CPC by as much as 30%. ʻI he tafaʻaki ʻe, if your keywords are highly competitive, you can decrease your max CPC bid. Smart bidding systems like this require that you constantly monitor your ads and make sense of the data. Getting a professional help to optimize your Adwords campaign is a smart move, and MuteSix offers a free consultation to get you started.

Keyword testing

You can do keyword testing in Adwords by telling your agency which keywords to keep and which to change. You can choose to test as many keywords as you want in the experimental group. But the more changes you make to your keywords, the more difficult it will be to determine whether they are having the desired effect. Once you know which keywords are underperforming, you can replace them with more relevant ones. Once you have determined which keywords are generating more clicks, it’s time to create ad copy, ad extension, and landing pages that are optimized for conversion.

To determine which keywords are underperforming, try using different variations of a similar ad copy in different ad groups. Ke fai ʻeni, you can make significant changes to your ad copy. You should focus on high volume segments and ad groups. Ad groups with a low volume should test different ad copy and keyword combinations. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.

Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. If you want to improve the quality of your ad copy, you can choose to optimize all the keywords in your campaign. Once you find the ones that perform better, you can move on to the next step.

Keyword tools can help you create a list of keywords, and can be filtered based on difficulty. For small businesses, you should choose the medium difficulty keywords, because they typically have a lower suggested bid, and you’ll earn more money with the higher level of competition. Fakaʻosí, you can make use of an AdWords campaign experiment tool to enter specific keywords on your landing pages and test which keywords are more effective.

Muimuiʻi ʻo e fakaului

Conversion tracking can be very helpful in determining ROI of your campaigns. Conversions are actions taken by a customer after they visit a web page or make a purchase. The Adwords conversion tracking feature generates HTML code for your website to track these actions. The tracking tag should be customized for your business. You can track different types of conversions and track different ROI for each campaign. Ke fai ia, follow these steps.

In the first step of AdWords conversion tracking, enter the Conversion ID, label, and value. Pea, select the “Afi ʻi he” section to specify the date that the conversion tracking code should be fired. By default, the code should fire when a visitor lands on the “Mālō” peesi. You should report your results 30 days after the month ends to be sure you’re capturing the maximum number of conversions and revenue.

The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. ʻI he founga ni, you can see which ads are resulting in the most conversions and which ones are not. It’s also helpful to know how many times a visitor views a page and whether that click is a result of the ad.

In addition to tracking conversions, you can also use the same code to track phone calls made through your ads. Phone calls can be tracked through a Google forwarding number. In addition to the duration and start and end times of the calls, the area code of the caller can also be tracked. Local actions such as app downloads are also recorded as conversions. This data can be used to analyze your campaigns and ad groups to make the best decisions possible.

Another way to track AdWords conversions is to import your Google Analytics data into Google Ads. ʻI he founga ni, you will be able to compare the results of your AdWords campaigns with your analytics results. The data you collect is useful for determining your ROI and reducing business costs. If you can successfully track the conversions from both sources, you can make better decisions with fewer expenses. That way, you’ll be able to use your budget more efficiently and reap more benefits from your website.

If you’re new to using Google Adwords, you might be wondering how to go about setting up your ads. There are several things to consider, including cost per click (FPC) tuʻuaki, negative keywords, Tuʻuaki ʻo e saiti, and retargeting. This article will explain all of them, pea toe lahi ange. This article will also help you decide which type of ad is best for your website. Regardless of your level of experience with PPC, you’ll learn a lot about Adwords in this article.

Totongi ki he lomiʻi (FPC) tuʻuaki

There are advantages to CPC advertising. CPC ads are usually removed from sites and search engine results pages once the budget is reached. This method can be very effective at increasing overall traffic to a business’s website. It is also effective at ensuring that advertising budgets are not wasted, as advertisers only pay for clicks made by potential customers. Further, advertisers can always rework their ads to increase the number of clicks they receive.

To optimize your PPC campaign, look at cost per click. You can choose from CPC advertising in Google Adwords using metrics available on your admin dashboard. Ad Rank is a calculation that measures how much each click will cost. It takes into account Ad Rank and Quality Score, as well as projected impacts from other ad formats and extensions. In addition to cost per click, there are other ways to maximize the value of each click.

CPC can also be used to determine return on investment. High CPC keywords tend to produce better ROI because they have a higher conversion rate. It can also help executives determine whether they’re underspending or overspending. Once this information is available, you can refine your CPC advertising strategy. But remember, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC is a measurement of your marketing efforts in the online world. It allows you to determine whether you’re paying too much for your ads and not making enough profit. With CPC, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. ʻIkai ngata ai, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. FPM (cost per mille) mo e CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. Ko e meʻa tatau pe, CPA (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. Ke kamata, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. Manatuʻi, Neongo, that a negative keyword query cannot contain more than 10 words. Ko ia, be sure to use it sparingly.

You should also include misspellings and plural versions of the term in your negative keyword list. Misspellings are rampant in search queries, so it’s helpful to use plural versions of words to ensure a comprehensive list. You can also exclude terms that don’t relate to your products. ʻI he founga ni, your ads won’t appear on sites that are not relevant to your product. If your negative keywords are used sparingly, they can have the opposite effect as those that do.

Aside from avoiding keywords that won’t convert, negative keywords are also helpful for improving your campaign’s targeting. By using these keywords, you’ll make sure that your ads appear only on relevant pages, which will cut down on wasted clicks and PPC spending. ʻI hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai lelei, you’ll get the best possible audience for your advertising campaign and increase ROI. ʻI he taimi ʻoku fakahoko totonu aí, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. Ko hono moʻoni, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. You’ll save a significant amount of money by using negative keywords and have more success with your ad campaign.

Tuʻuaki ʻo e saiti

Ngaahi Talamuʻaki’ Site Targeting feature allows advertisers to reach prospects using their website. It works by using a tool to find websites related to the product or service that the advertiser is offering. The advertising cost with Site Targeting is lower than standard CPC, but conversion rates vary greatly. The minimum cost is $1 ʻi he ngaahi ongo ʻe lauiafe, which equates to 10C/click. The conversion rate varies greatly depending on the industry and competition.

Toe fakataueleʻi

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, tangata pe fefine, and interests. If you segment your audience by age, tangata pe fefine, and interests, you can easily target remarketing efforts accordingly. But be careful: using retargeting too soon may irritate your online visitors and hurt your brand image.

You must also remember that Google has policies about using your data for retargeting. ʻI he angamahení, it is prohibited to collect or use personal information such as credit card numbers or email addresses. The retargeting ads that Google offers are based on two different strategies. One method uses a cookie and another uses a list of email addresses. The latter method is best for companies that offer a free trial and want to convince them to upgrade to a paid version.

When using retargeting with Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. Ko ia, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting with Adwords campaigns have two primary goals: to retain and convert existing customers and to increase sales. The first is to build a following on social media. Facebook and Twitter are both effective platforms for acquiring followers. Twitter, hange ko ʻeni, has more than 75% niʻihi ʻoku nau fakaʻaongaʻi. Ko ia, your Twitter ads must be mobile-friendly as well. Your audience will be more likely to convert if they see your ads on their mobile device.

There are several ways to structure your Adwords account. ʻI he fakamatala ko ʻení, we’ll discuss Keyword themes, Targeting, Fekau, mo hono muimuiʻi ʻo e fakaului. Each has its own advantages and disadvantages. But whichever way you decide, the key is to set your goals and get the most out of your account. Pea, follow these steps to improve your ROI. Pea, you’ll have a successful campaign. Listed below are the most important steps to optimize your account.

Ngaahi kaveinga ʻo e foʻi lea mahuʻinga

Listed under the ‘Keywords’ fili, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Keyword themes are an important aspect of targeting your ads. People are more likely to click on ads that contain keywords that they are searching for. Using keyword themes in your ad campaign will give you a better idea of who your target audience is.

If possible, use a theme group to group keywords by brand, intent, or desire. ʻI he founga ni, you can speak directly to the searcher’s query and encourage them to click. Remember to test your ads, because the ad that has the highest CTR doesn’t necessarily mean it’s the most effective one. Theme groups will help you determine the best ads based on what the searcher wants and needs.

When using a Smart campaign, don’t use negative keywords, and avoid mixing keyword themes. Google is notorious for maxing out Smart campaigns quickly. It’s important to use at least 7-10 keyword themes in your campaign. These phrases are related to the type of searches people are likely to make, which determines whether or not they see your ads. If people are looking for your service, they’re likely to use a keyword theme related to it.

Negative keywords block irrelevant searches. Adding negative keywords will keep your ads from being displayed to people who are looking for something unrelated to your business. Neongo ia, you must remember that a negative keyword theme will not block the entire search, but only the relevant ones. This will ensure that you’re not paying for irrelevant traffic. Hange ko ʻeni, if you have a campaign with a minus keyword theme, it will show ads to people who search for something that doesn’t have a meaning.

Targeting

The benefits of targeting Adwords campaigns by location and income are well documented. This type of advertising targets users based on their location and zip code. ʻOku maʻu ʻe he Google AdWords ha ngaahi kulupu kehekehe ʻo e feituʻu mo e tuʻunga ʻo e paʻanga hu mai ke fili mei ai. ʻOku fakangatangata pe ʻa e ngaue targeting ko ʻeni ki ha kulupu tuʻuaki pe ʻe taha, pea ʻe hanga ʻe hono fakatahaʻi ʻo e ngaahi foungá ʻo fakasiʻisiʻi ʻa e ola lelei hoʻo ngāué. Neongo ia, ʻoku mahuʻinga ke feinga kapau ʻe fakafalala ʻa e ngaue hoʻo ngaue ʻi he targeting totonu.

Ko e founga angamaheni taha ʻo e targeting ko hono fakaʻaongaʻi e kakano ʻo ha uepisaiti. ʻI hono vakavakaiʻi e kakano ʻo ha uepisaiti, te ke lava ʻo fili pe ko e fē ʻa e ngaahi tuʻuaki ʻoku fekauʻaki mo e meʻa ʻi he saiti ko iá. Hangē ko ʻení, ko ha uepisaiti ʻoku ʻi ai ha ngaahi founga feimeʻatokoni ʻe lava ke ʻasi ai ha ngaahi tuʻuaki ki he meʻa fufulu, neongo ʻe ʻi ai ha ngaahi tuʻuaki ʻo e lele ki he su lele. This type of targeting is like the digital version of niche magazine ads that assume that readers interested in running will also be interested in the advertised products.

Another way of targeting Adwords campaigns is by using the phrase match keyword type. This type of targeting will trigger ads for any combination of keywords, including synonyms or close variations. Broad match keywords are often the most effective for advertising a specific product or service. The same can be said for a phrase match keyword. When using phrase match keywords, you will have to add quotation marks around your keyword to get more targeted traffic. Hangē ko ʻení, if you want to target air conditioners in Los Angeles, you should use the phrase match keyword type.

You can also target your ads by location and income level. You can choose from six income levels and a variety of locations. By using these tools, you can target your ads and your ad campaigns to the exact locations of your potential customers. ʻIkai ngata ai, you can also choose to target people within certain distances from your business. While you may not have any data to back this up, these tools can provide you with valuable information about your audience.

Fekau

The two most common ways to bid on Adwords are cost per click (FPC) mo e fakamole ki he ngaahi fakakaukau ʻe lauiafe (FPM). Choosing one method over the other depends on your goals. CPC bidding is best for a niche market where your target audience is very specific and you want your ads to be visible to as many people as possible. ʻI he tafaʻaki ʻe, CPM bidding is only appropriate for display network ads. Your ads will appear more frequently on related websites that also display AdSense ads.

The first method involves organizing your bidding into separate “ngaahi kulupu tuʻuaki.” Hangē ko ʻení, you could group 10 ki he 50 related phrases and evaluate each group separately. Google will then apply a single maximum bid for each group. This intelligent division of your phrases will help you manage your entire campaign. In addition to manual bidding, automated bid strategies are also available. These systems can adjust bids automatically based on previous performance. Neongo ia, they cannot account for recent events.

Using a keyword research tool is an excellent way to find low-cost specializations and niches. In addition to Google Ads’ free keyword research tool, SEMrush can help you find search terms that are relevant to your business. With this tool, you can discover competitor keywords and see their competition’s bidding performance. With the keyword bidding tool, you can narrow down your research by ad group, campaign, and keyword.

Another method for bidding on Adwords is CPC. This method requires conversion tracking and gives you an exact cost for every sale. This method is best for more advanced Google Adwords users because it allows you to monitor ROI. With this method, you can change your bid based on the performance of your ads and your budget. You can also use cost per click as a base for CPC bidding. But you need to know how to calculate ROI and choose the best way to achieve this.

If you are targeting local customers, you may want to opt for local SEO instead of national advertising. Adwords helps your business reach out to another billion internet users. Adwords helps track the behavior of your target audience and helps you understand the type of customers who are looking for your product. You can also improve your Adwords quality by tracking user activity to lower your cost per click. Ko ia, don’t forget to optimize your ads with local SEO and improve your ROI!

Muimuiʻi ʻo e fakaului

Once you have installed AdWords conversion tracking code on your website, you can use it to see which advertisements are converting the best. It is possible to see conversion data on several levels, such as campaign, ad group, and even keyword. Conversion tracking data can also guide your future ad copy. ʻIkai ngata ai, based on this data, you can set a higher bid for your keywords. Here’s how.

Firstly, you have to decide whether you want to track unique or average conversions. While AdWords conversion tracking allows you to track conversions that occur in the same session, Google Analytics tracks multiple conversions from the same user. Neongo ia, some sites wish to count every conversion separately. If this is the case for you, make sure you set up conversion tracking properly. Ua, if you want to know whether the conversion data you see are accurate, compare it to hard sales.

Once you’ve set up AdWords conversion tracking on your website, you can also place a global snippet on your confirmation page. This snippet can be placed on all of your website’s pages, including those on the mobile app. ʻI he founga ni, you’ll be able to see exactly which adverts your customers click on to reach your website. Then you can decide whether to use this data in your remarketing efforts or not.

If you’re interested in analyzing the effectiveness of your ad campaigns, you can set up conversion tracking on Google Adwords. Google provides three simple methods to track phone calls. ʻUluaki, you need to create a new conversion and select phone calls. Hokó, you should insert your phone number on your ads. Ko hoʻo fai pe ʻeni, you can choose the type of conversion you want to track. You can also select the number of conversions that occurred from a given pixel.

Once you’ve installed conversion tracking on your website, you can track how many people clicked on your ads. Te ke toe lava foki ʻo muimuiʻi ʻa e telefoni mei hoʻo ngaahi tuʻuaki, neongo ʻoku ʻikai ke nau fie maʻu ha kouti fakaului. Te ke lava ʻo fakafehokotaki ki ha app store, ko ha ʻakauni ʻoku ʻikai fakasiʻia, pe ko ha toe falekoloa faʻahi tolu kehe. ʻOku mahuʻinga ʻa e ngaahi telefoni ki hoʻo pisinisi. Te ke lava ʻo sio pe ko hai ʻoku ne ui hoʻo ngaahi tuʻuaki, ko e ʻuhinga ia ʻoku totonu ai ke ke muimuiʻi e telefoni.

Kapau ʻoku ke fie maʻu ha paʻanga lahi ange ʻi he ʻInitaneti mo e Google Adwords, there are some basic things you need to know. Ko e fekumi ki he ngaahi foʻi lea mahuʻingá, Kulupu tuʻuaki targeting, Totongi ki he lomiʻi, mo e tama feʻauʻauhi poto. ʻI he fakamatala ko ʻení, Te u fakamatalaʻi takitaha ʻeni ʻi ha tali mahinongofua. Tatau ai pe pe ʻoku ke foʻou ki he ngaahi talamuʻaki pe kuo taʻu lahi hoʻo fakaʻaongaʻi ia, ʻoku ʻi ai ha ngaahi meʻa ʻoku totonu ke ke ʻilo ke kamata ʻaki.

Fekumi ki he foʻi lea mahuʻinga

You’ve probably heard about keyword tools before, ka ko e hā e meʻa totonu ʻoku nau? Ko hono fakanounou, they’re a set of tools to find new keywords and determine which ones to bid on. Keyword tools are an essential part of the AdWords advertising process, as they allow you to refine your searches and identify new keywords. Regardless of what tool you use, the key to successful AdWords marketing is to make sure to revisit these tasks on a regular basis.

The first step in keyword research is to understand your niche and the questions people ask. It’s crucial to capture your target audience’s attention by identifying their needs. Meʻamalie, there’s a tool to help you do just that: Google Ko e Tohi Palani Mahuʻinga. This tool lets you browse hundreds of different keywords and find those with high search volumes. Once you’ve narrowed down your keyword list, te ke lava ʻo kamata faʻu ha ngaahi pou foʻou ʻi honau ʻatakai.

Ko e sitepu hono hoko ʻi he fakatotolo ki he tefito ko e feʻauʻauhi. Te ke fie fili ha ngaahi foʻi lea mahuʻinga ʻoku ʻikai fuʻu feʻauʻauhi, ka ʻoku ʻikai pe ke fuʻu angamaheni. ʻOku totonu ke nofoʻi hoʻo kuo fakamaʻalaʻala ʻe he kakai ʻo kumi ha ngaahi kupuʻi lea pau. Fakapapauʻi ke fakafehoanaki ʻa e tuʻunga mo e kanotohi ʻo e tama feʻauhi ke ʻiloʻi pe ko e ha ʻoku ngaue lelei taha. ʻOku mahuʻinga ke manatuʻi ʻoku fekumi hoʻomou kau fanongo ki hoʻomou koloa pe ngaue. ʻE maʻu ʻe ha foʻi lea mahuʻinga kuo ʻosi manakoa ʻi ha feituʻu pe ʻe taha ha tohi fekumi lahi kapau ʻoku fekauʻaki mo hoʻo pisinisi.

Ko hoʻo holoki pe ʻa e lisi ʻo e ngaahi foʻi lea mahuʻinga, te ke lava ʻo tokanga taha ki he ngaahi meʻa ʻoku mahuʻinga taha ki ho kuo fakamaʻalaʻala. It’s important to choose a few keywords and phrases that are highly profitable for your product or service. Manatuʻi, you only need three or five to have a successful campaign. The more specific the keywords are, the higher your chances of success and profitability. It’s important to understand which keywords are the most searched by consumers and which ones aren’t.

The next step in keyword research is to create content around your chosen keywords. Using relevant long tail keywords will increase qualified traffic and conversion rates. As you do this, experiment with different types of content. You can use the same keyphrase in different articles or on different landing pages. ʻI he founga ni, you’ll be able to discover which combination of keywords and content works best for your business. Your target audience will be able to find you through content that appeals to these specific searches.

Kulupu tuʻuaki targeting

If you’re ready to start creating highly-targeted ads for your website, consider setting up ad groups. Ad groups are groups of keywords, fakamatala tuʻuaki, and landing pages that are specific to your niche and audience. Google pays special attention to ad groups when deciding where to place your ads. You can also choose from various languages, which means you’ll be able to target potential customers around the world.

While observation won’t narrow your campaign’s targeting, you can experiment with different criteria in ad groups. Hangē ko ʻení, if you own a bike store, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. Mahalo te ke fie siviʻi foki pe ʻoku mahuʻingaʻia hoʻo kau fanongo ʻi activewear, pea kapau ʻoku, te ke lava ʻo taʻofi kinautolu mei he kulupu tuʻuaki.

Makehe mei he kulupu tuʻuaki targeting, te ke lava foki ʻo liliu hoʻo mavae ʻaki ʻa e feituʻu. Te ke lava ʻo hiki mai ʻa e ngaahi lisi fakasiokālafí mei he Search ko ha senolo. Ke fakatonutonu ha ngaahi foʻi lea mahuʻinga lahi ʻi ha tuʻuaki pe ʻe taha, te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi meʻa lalahi ke fakatonutonu ʻakí. Kapau ʻoku ʻikai ke ʻi ai haʻo patiseti fakaʻaho, te ke lava foki ʻo fakatonutonu ha ngaahi foʻi lea mahuʻinga lahi ʻi he foʻi lea ʻe taha ʻoku ʻalu ki ai. Manatuʻi pe ke ke manatuʻi ʻoku toki maʻu pe ʻa e founga ko ʻeni ki he ngaahi tuʻuaki ʻoku ʻikai ha patiseti fakaʻaho.

Ko e founga lelei taha ke siviʻi ai e tatau ʻo e tuʻuaki ko e kamata ʻaki ha ngaahi liliu lalahi. ʻOua naʻa kamata ʻaki hano siviʻi ha foʻi lea mahuʻinga pē ʻe taha ʻi ha kulupu tuʻuaki. You need to test a minimum of three to four different ad copy variations to find out which one works best for your audience. This will save you time and money in the long run. It will also help you determine the most effective USP and call to action. This is a key part of PPC strategy.

When creating ad groups, keep in mind that keywords within an ad group can have the same meaning. The choice of keywords within an ad group will determine whether the ad is displayed or not. Meʻamalie, Google AdWords uses a set of preferences when it comes to choosing which keywords to auction. To help you optimize your ad groups, here’s a document from Google that explains how to use similar and overlapped keywords in Google Ad accounts. Regardless of the way it looks, only one keyword can trigger an ad from your account.

Totongi ki he lomiʻi

Whether you’re a newbie or a seasoned veteran, you’ll want to know what to expect from Cost per Click for Adwords. You’ll find that costs can range anywhere from $1 ki he $4 depending on the industry, and the average cost per click is typically between $1 mo e $2. While this may seem like a big amount, it’s worth noting that a high CPC doesn’t necessarily translate to a low ROI. The good news is that there are ways to improve your CPC and keep costs in check.

To get a general idea of how much each click is going to cost, we can compare CPC rates from different countries. Hangē ko ʻení, ʻi he ʻIunaiteti Siteití, CPC rates for Facebook Ads are about $1.1 ki he lomiʻi ʻi he, while those in Japan and Canada pay up to $1.6 ki he lomiʻi ʻi he. In Indonesia, Brazil, and Spain, the CPC for Facebook Ads is $0.19 ki he lomiʻi ʻi he. These prices are lower than the national average.

A successful ad campaign will ensure maximum ROI for the smallest amount of money spent. A low bid won’t convert, and a high bid won’t drive sales. The cost per click for a campaign can vary from day to day, depending on competition for specific keywords. ʻI he ngaahi meʻa lahi, advertisers only pay enough to break through Ad Rank thresholds and beat the Ad Rank of the competitor below them.

You can improve the ROI of your marketing channels, including Cost per click for Adwords. Invest in scalable marketing channels like email, social media, and retargeting ads. Working with Customer Acquisition Cost (CAC) helps you manage your budget, improve your business, and boost your ROI. Ko e ngaahi founga angamaheni taha ʻeni ʻe tolu ke fakaleleiʻi ʻaki e fakamole ki he lomiʻi ʻi he ngaahi talamuʻaki. Ko ha founga lelei ke kamata ʻaki ko hono fakaʻaongaʻi e ngaahi meʻangāue ko ʻení pea vakai ki he meʻa te nau lava ʻo fai maʻaú.

Ko ha founga lelei ke holoki ʻaki hoʻo fakamole ki he lomiʻi ki he ngaahi talamuʻaki ko hono fakapapauʻi ʻoku maʻolunga feʻunga ho maaka lelei ke feʻauhi mo e bidder maʻolunga taha. Te ke lava ʻo talamahuʻinga tuʻo ua ki he totongi ʻo e advertiser hono hoko, ka ʻoku totonu ke ke manatuʻi ʻe ui ʻe he Google ʻa e lahi ʻo e paʻanga ʻoku ke totongi ko e totongi totonu ki he lomiʻi. ʻOku toe mahuʻinga foki ke manatuʻi ʻoku lahi ha ngaahi meʻa te ne lava ʻo takiekina e totongi ʻo ha lomiʻi ʻi hoʻo ngaahi tuʻuaki, kau ai e maaka lelei ʻo hoʻo uepisaití.

Competitor intelligence

When you’re trying to create a successful ad campaign, mahuʻinga ʻa e feʻauʻauhi ʻo e ʻatamai. This is vital when it comes to finding out where your competitors are, and what they’re doing. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, content performance, pea toe lahi ange. Ahrefs is part of the SEO competitive intelligence community, and helps you identify your competitors’ ngaahi foʻi lea mahuʻingá.

One of the best competitive intelligence techniques is understanding the metrics of your competitors. Because data varies from business to business, it’s important to use your own KPIs when analysing your competitors. By comparing your competitors’ traffic flow, you can identify areas of opportunity that you might have missed otherwise. Here are some tips for effective competitive intelligence for Adwords:

Observe your competitors’ to ʻa e ʻu peesi. You can get great ideas from studying your competitors’ to ʻa e ʻu peesi. Another benefit of competitive intelligence is staying on top of new offers and strategies from your competitors. You can also sign up for competitor alerts to stay on top of what your competitors are doing. You can also check out competitor content on social networks to see how it compares with your own. You may find a product or service that will appeal to a niche of people you’re trying to target.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, you can determine which offers are more appealing to your target audience. You can also get insight on their pricing plans and services. Competitive intelligence tools track detailed marketing insights. Pea, you can decide on how to respond to these. A competitive intelligence tool will tell you whether your competitors have implemented a similar strategy or not. This can help you get an edge over your competitors and boost your revenue.

Mahalo kuo ke ʻosi fanongo ʻi he ngaahi foʻi lea mahuʻinga mo e mavae, ka he ʻikai ke ke ʻilo e founga ke fokotuʻutuʻu totonu ai hoʻo ʻakauni ke toe lahi ange ʻa e ola lelei hoʻo paʻanga tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ki he founga hono fokotuʻutuʻu hoʻo ʻakauni. Ko hoʻo maʻu pe ha fakakaukau ki he founga hono fokotuʻutuʻu hoʻo ʻakauni, te ke lava ʻo kamata he ʻahó ni. Te ke lava foki ʻo vakaiʻi ʻetau fakahinohino fakaikiiki ki he founga hono fili ʻo e ngaahi foʻi lea totonu. ʻOku mahuʻinga hono fili ʻo e ngaahi foʻi lea totonu ki hono fakatupulaki hoʻo ului mo e tuʻuaki.

Ngaahi foʻi lea mahuʻinga

Lolotonga hono fili ʻo e ngaahi foʻi lea mahuʻinga ki he ngaahi foʻi lea, manatuʻi ʻoku ʻikai fakatupu tatau ʻa e ngaahi foʻi lea mahuʻinga kotoa pe. Neongo ʻoku ngali ʻuhingamalie ha niʻihi ʻi he kamataʻanga, ʻe lava pe ke ʻikai ke nau ola lelei. Hangē ko ʻení, Kapau ʻoku faʻahinga ʻe ha taha “lea fufū ʻa e WiFi” ki he Google, Mahalo ʻoku ʻikai ke nau kumi ha lea fufu ki honau ʻapi WiFi. Pe, te nau lava ʻo kumi ha lea fufu ʻa ha kaungameʻa. ʻE maumautaimi kiate koe ʻa e tuʻuaki ʻo ha foʻi lea hange ko e lea fufu ʻa e WiFi, ʻi he ʻikai ke fekumi ʻa e kakai ki he faʻahinga fakamatala ko ia.

ʻOku mahuʻinga ke ʻiloʻi ʻoku liliu e ngaahi foʻi lea mahuʻinga ʻi ha vahaʻataimi, ko ia ʻoku fie maʻu ke ke tulituli hake ki he ngaahi akenga fakamuimuitaha ʻi he foʻi lea mahuʻinga targeting. Makehe mei he tatau ʻo e tuʻuaki, foʻi lea mahuʻinga targeting fie maʻu ke toutou fakatonutonu, ʻo hange ko e liliu ʻa e ngaahi maketi mo e ngaahi toʻonga ʻa e kakai. Hangē ko ʻení, ʻOku marketers fakaʻaongaʻi ha lea fakanatula lahi ange ʻi heʻenau ngaahi tuʻuaki, pea ʻoku liliu maʻu pe ʻa e totongi. Koeʻuhi ke kei feʻauʻauhi mo mahuʻinga, ʻOku fie maʻu ke ke fakaʻaongaʻi ʻa e ngaahi foʻi lea fakamuimuitaha te ne ʻave ha ngaahi meʻalele lahi ange ki hoʻo uepisaiti.

Ko ha founga mahuʻinga ke fakaʻehiʻehi ai mei hono maumauʻi e paʻanga ʻi he ngaahi meʻalele ʻoku ʻikai lelei ko hono faʻu ha lisi ʻo e ngaahi foʻi lea ʻoku kovi. ʻE tokoni ʻeni ke ke fakaʻehiʻehi ai mei hono maumauʻi e paʻanga ʻi he ngaahi lea ʻoku ʻikai mahuʻinga, pea fakalahi hoʻo lomiʻi ʻi he vave. Neongo ʻoku faingofua pe hono kumi ʻo e ngaahi foʻi lea mahuʻinga, ʻe lava ke hoko hono fakaʻaongaʻi ʻo e ngaahi meʻa ʻoku kovi ko ha faingataʻa. Ke fakaʻaongaʻi totonu e ngaahi foʻi lea ʻoku ʻikai lelei, ʻOku fie maʻu ke mahino kiate koe ʻa e ngaahi foʻi lea mahuʻinga mo e founga ke ʻiloʻi ai kinautolu. ʻOku lahi ha ngaahi founga ke maʻu ai ha ngaahi foʻi lea mahuʻinga ʻoku fakaului maʻolunga pea fakapapauʻi ʻoku nau fekauʻaki mo hoʻo uepisaiti.

Fakatatau mo e natula hoʻo uepisaiti, mahalo naʻa fie maʻu ke ke fili ha foʻi lea mahuʻinga ʻe taha pe lahi ange ki he kumí. Ke maʻu ʻa e konga lahi ʻo e ngaahi foʻi lea mahuʻinga, fili ha ngaahi meʻa ʻoku falahi pea ʻe lava ke maʻu ai ha kakai tokolahi ange. Manatuʻi ʻokú ke fie nofo maʻu ʻi he ʻatamai ʻo hoʻo kau fanongó, pea ʻikai ko ia pe. ʻE fie maʻu ke ke ʻiloʻi e meʻa ʻoku fekumi ki ai e kakai kimuʻa pea ke toki lava ʻo fili ha founga lelei. Ko e feituʻu ia ʻoku maʻu ai e fekumi ki he foʻi lea mahuʻinga ʻi he.

Te ke lava ʻo maʻu ha ngaahi foʻi lea foʻou ʻaki haʻo fakaʻaongaʻi ʻa e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google pe ʻi he webmaster fekumi analytics lipooti ʻo e fehuʻi ʻoku fakafehokotaki ki hoʻo ʻakauni Adwords. ʻI ha faʻahinga meʻa pe, fakapapauʻi ʻoku fekauʻaki hoʻo ngaahi foʻi lea mahuʻinga mo e kakano ʻo hoʻo uepisaiti. Kapau ʻoku ke targeting ʻa e ngaahi fekumi, ʻOku totonu ke ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku tatau mo e kupuʻi lea pea fakatauhoa ʻa e kupuʻi lea ki he kakano ʻo hoʻo uepisaiti. Hangē ko ʻení, ʻe lava ke fakataumuʻa ha uepisaiti fakatau su ki he kau ʻaʻahi ʻoku nau kumi ha fakamatala fekauʻaki mo e “founga ke” – ʻa ia ʻoku fakataumuʻa lahi ki ai.

Fekau

ʻI he ngaahi foʻi lea tuʻuaki, te ke lava ʻo talamahuʻinga ki hoʻo ngaahi meʻalele ʻi ha ngaahi founga lahi. Ko e founga angamaheni taha ko e totongi-ki he-lomiʻi, feituʻu ʻoku ke totongi pe ki he lomiʻi takitaha ʻoku maʻu ʻe hoʻo tuʻuaki. Neongo ia, te ke lava foki ʻo fakaʻaongaʻi ʻa e totongi-ki he-mille, ʻa ia ʻoku siʻisiʻi ange hono totongi ka ʻoku ne fakaʻata koe ke ke totongi ha ngaahi ongo ʻe lauiafe ʻi hoʻo tuʻuaki. Ko ha ngaahi tokoni ʻeni ki hono kole ʻo e ngaahi foʻi lea:

Te ke lava ʻo fekumi ki he ngaahi tuʻuaki mo e ngaahi foʻi lea mahuʻinga ʻo e kuohili ke fakapapauʻi pe ko e fe ʻa e mavae ʻoku ola lelei taha. Te ke lava foki ʻo fakaʻaongaʻi ʻa e fakamatala ʻa e tama feʻauhi ke fakapapauʻi lelei ange ʻa e ngaahi foʻi lea mahuʻinga mo e ngaahi tuʻuaki ke lea ʻi he. ʻOku mahuʻinga kotoa e ngaahi fakamatala ko ʻeni ʻi he taimi ʻoku ke fokotuʻutuʻu fakataha ai e mavae. Te nau tokoni atu ke ke ʻiloʻi ʻa e lahi ʻo e ngaue ʻoku fie maʻu ke ke fai. Neongo ia, ʻOku lelei taha ke fekumi ki ha tokoni fakapalofesinale mei he kamataʻanga. ʻE lava ʻe he tauʻataina ke fili lelei ʻo tataki koe ʻi he founga kotoa, mei hono fokotuʻu ha patiseti ke liliu e patiseti fakaʻahó.

ʻUluaki, mahino hoʻo maketi ʻoku fakataumuʻa ki ai. Ko e ha ʻoku fie lau ʻe hoʻo kau fanongo? Ko e hā ʻoku nau fie maʻú? Kole ki he kakai ʻoku nau maheni mo hoʻo maketi pea fakaʻaongaʻi ʻenau lea fakafonua ke fokotuʻutuʻu hoʻo tuʻuaki ke tatau mo ʻenau ngaahi fie maʻu. Makehe mei hono ʻiloʻi hoʻo maketi ʻoku fakataumuʻa ki ai, fakakaukau ki he ngaahi meʻa kehe hange ko e feʻauhi, patisetí, mo e maketi ʻoku fakataumuʻa ki ai. ʻI hono fai ʻeni, te ke lava ʻo fakapapauʻi ʻa e lahi ʻo e fakamole ʻoku totonu ke totongi ʻe hoʻo ngaahi tuʻuaki. Kapau ʻoku ʻi ai haʻo patiseti fakangatangata, ʻOku lelei taha ke tokanga taha ki he ngaahi fonua maʻamaʻa ange, koeʻuhi ʻoku faʻa lahi ange ʻa e tali lelei ʻa e ngaahi fonua ko ʻeni ki hoʻo tuʻuaki ʻi he niʻihi ʻoku nau totongi ha paʻanga lahi.

Ko hoʻo maʻu pe ʻa e founga totonu, te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ke fakalahi hoʻo pisinisi. Te ke lava foki ʻo fakataumuʻa ki he kau fakatau fakalotofonua, ʻa ia ko hono ʻuhinga, te ke lava ʻo muimuiʻi ʻa e ʻulungaanga ʻo e tokotaha ngaue ki he polokalama pea fakaleleiʻi ʻa e maaka lelei hoʻo pisinisi. Makehe mei hono fakatupulaki ʻo e feʻaluʻaki, te ke lava ʻo holoki hoʻo fakamole-ki he-lomiʻi ʻaki haʻo fakaleleiʻi e tuʻunga lelei hoʻo ngaahi tuʻuaki. Kapau ʻoku ʻi ai haʻo kakai fakalotofonua, ʻe tokoni ʻa e tokanga ki he SEO ke ke fakaʻehiʻehi ai mei ha faʻahinga toʻanga.

Maaka lelei

ʻOku ʻi ai ha ngaahi tefitoʻi meʻa ʻe tolu ʻoku ne takiekina ho maaka lelei ʻi he ngaahi foʻi lea. Ko e tuʻunga tuʻuaki kinautolu, totongi, mo e lavameʻa ʻi he tuʻuaki. Ko ha sipinga ʻeni ʻo e founga ʻoku uesia ai ʻe he tokotaha takitaha ʻa e. ʻI he sipinga ʻi lalo, Kapau ʻoku ʻi ai ha ongo motolo kautaha fotunga ʻoku na maʻu ha ngaahi tu, ʻe fakaʻaliʻali ʻa e maaka lelei ange ʻi he tuʻunga #1. Kapau ʻoku hiki ʻa e ngaahi meʻa kehe ʻi he tuʻunga #2, ʻe fakamole lahi ange ke maʻu ʻa e feituʻu taupotu ki ʻolunga. Ke lava ʻo fakalahi ho maaka lelei, kuo pau ke ke fakapapauʻi ʻoku feau ʻe hoʻo tuʻuaki ʻa e ngaahi fie maʻu ko ʻeni.

Ko e ʻuluaki konga ke fakakaukauʻi ʻi he taimi ʻoku ke feinga ai ke fakaleleiʻi ho maaka lelei ko hoʻo peesi ʻuluaki. Kapau ʻoku ke fakaʻaongaʻi ha foʻi lea mahuʻinga hange ko e peni lanu puluu, ʻOku fie maʻu ke ke faʻu ha peesi ʻoku ʻi ai e foʻi lea mahuʻinga ko ia. Pea, kuo pau ke kau ʻi hoʻo peesi ʻuluaki ʻa e ngaahi foʻi lea “peni lanu pulu.” ʻE kau leva ʻi he kulupu tuʻuaki ha fehokotakiʻanga ki ha peesi ʻoku to ai ʻa e foʻi lea mahuʻinga tatau. ʻOku totonu ke hoko ʻa e peesi ʻuluaki ko ha feituʻu lelei ke maʻu ai ha fakamatala lahi ange fekauʻaki mo e peni lanu puluu.

Ko e meʻa hono ua ko hoʻo talamahuʻinga ki he PC. ʻE tokoni ho maaka lelei ke fakapapauʻi pe ko e fe ʻa e ngaahi tuʻuaki ʻe lomiʻi ʻi he. ʻOku ʻuhinga ʻa e tuʻunga lelei maʻolunga ʻe fakatokangaʻi hoʻo ngaahi tuʻuaki ʻe he kau kumi. ʻOku toe hoko foki ia ko hono fakapapauʻi ʻo e tuʻunga ʻo hoʻo tuʻuaki ʻi he fakatautuki pea ʻe lava ke tokoni atu ke ke outrank maʻolunga ʻa ia ʻoku lahi ange ʻenau paʻanga ʻi he taimi. Te ke lava ʻo fakalahi ho maaka lelei ʻaki haʻo ʻai hoʻo ngaahi tuʻuaki ke fekauʻaki mo e ngaahi tuʻunga ʻoku nau targeting.

Ko e meʻa hono tolu ʻi he maaka lelei ʻo e ngaahi foʻi lea ko hoʻo FKT. ʻE hanga ʻe he meʻafua ko ʻeni ʻo fakaʻata koe ke ke siviʻi e mahuʻinga hoʻo ngaahi tuʻuaki ki hoʻo kau fanongo. ʻOku toe tokoni foki ia ke fakapapauʻi ʻa e PC ʻo hoʻo ngaahi tuʻuaki. ʻOku ʻuhinga ʻa e CTRs maʻolunga ange ʻoku ou maʻolunga ange. ʻI hono fakaʻosinga, ʻOku totonu ke fekauʻaki hoʻo peesi ʻuluaki mo e ngaahi foʻi lea mahuʻinga ʻoku ʻi hoʻo ngaahi tuʻuaki. Kapau ʻoku ʻikai fekauʻaki hoʻo peesi ʻuluaki mo hoʻo kau fanongo, ʻe maʻu ʻe hoʻo ngaahi tuʻuaki ha PC maʻulalo ange.

Ko e meʻa fakaʻosi ʻoku ne uesia hoʻo maaka lelei ko hoʻo ngaahi foʻi lea mahuʻinga mo hoʻo tuʻuaki. He ʻikai maʻu ʻe he ngaahi foʻi lea mo e ngaahi tuʻuaki ʻoku ʻikai fekauʻaki mo hoʻo kau fanongo ha maaka lelei maʻolunga. Makehe mei he ngaahi foʻi lea mahuʻinga mo e FPC, ʻe toe takiekina foki ʻe ho maaka lelei ʻa e fakamole ki hoʻo ngaahi tuʻuaki. ʻOku faʻa lahi ange ʻa e ngaahi tuʻuaki lelei ʻoku faʻa fakaului pea ʻai ke ke maʻulalo ange ʻi he PC. Ka ʻoku ke fakatupulaki fefe ho maaka lelei? ʻOku hiki atu ʻi lalo ha ngaahi founga ki hono fakaleleiʻi ho maaka lelei ʻi he ngaahi foʻi lea.

Fakamole

Koeʻuhi ke lava ʻo maʻu ha fakakaukau totonu ki he totongi ʻo hoʻo ngaahi foʻi lea ko e tuʻuaki, kuo pau ke ʻuluaki mahino kiate koe ʻa e foʻi fakakaukau ʻo e PC (totongi-ki he-lomiʻi). Neongo ʻoku hoko ʻa e PC ko ha konga lelei ʻo e fale ke mahino ʻa e fakamole ki he ngaahi foʻi lea, ʻoku ʻikai feʻunga ia. Kuo pau foki ke ke fai ha fakamatala ki he totongi ʻo ha makasini ki ha polokalama fakakomipiuta ʻa e M. Hangē ko ʻení, ʻOku ʻomi ʻe he WordStream ha totongi ki he mahina ʻe ono, 12-māhina, mo prepaid ngaahi palani fakataʻu. Fakapapauʻi ʻoku mahino kiate koe ʻa e ngaahi tuʻunga ʻo e ngaahi aleapau ko ʻeni kimuʻa pea ke toki hu ki he.

ʻI he ngaahi taʻu kimui ní, Kuo fakalahi ʻe he totongi ʻo e ngaahi foʻi lea ʻe tolu ki he nima ʻa e verticals. Kuo kei maʻolunga pe ʻa e totongi neongo ʻa e fie maʻu mei he kau vaʻinga taʻe ʻinitaneti mo e kamataʻanga ʻo e paʻanga. ʻOku ʻulungaanga ʻaki ʻe he Google ʻa e totongi ʻo e ngaahi foʻi lea ke toe lahi ange ʻa e feʻauʻauhi ʻi he maketi, mo ha ngaahi pisinisi lahi ange ʻi hano fakaʻaongaʻi ʻo e ʻInitaneti ki he maketi ʻenau koloa. ʻOku faʻa lahi ange ʻa e totongi ʻo e ngaahi foʻi lea ʻi he 50% ʻo e totongi ʻo e koloa, ka naʻe maʻulalo ange ia ʻi ha ngaahi verticals.

Neongo ʻene mamafa, Ko e ngaahi foʻi lea ko ha meʻangaue tuʻuaki lelei. ʻI he tokoni ʻa e ngaahi foʻi lea, te ke lava ʻo aʻu ki ha kau ngaue makehe ʻe laui miliona pea fakatupu ha foki mahuʻinga ki hoʻo ʻinivesimeni. Te ke lava foki ʻo muimuiʻi ʻa e ngaahi ola ʻo hoʻo ngaue pea fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne faʻu ʻa e ngaahi meʻalele lahi taha. ʻI he ʻuhinga ko ʻeni, Ko e polokalama ko ʻeni ko e founga lelei taha ia ki he fanga kiʻi pisinisi iiki. Te ne tokoniʻi koe ke ke maʻu ha tuʻunga maʻolunga ange ʻo e ului ʻi ha toe taimi kimuʻa.

ʻI he taimi ʻoku fokotuʻu ai ha patiseti ʻo e ngaahi foʻi lea, fakapapauʻi ʻoku ke vahevahe ha konga ʻo hoʻo patiseti tuʻuaki fakalukufua ki he ngaue takitaha. ʻOku totonu ke ke taumuʻa ki ha patiseti fakaʻaho ʻo e PS200. Mahalo ʻe māʻolunga pe māʻulalo ange, makatuʻunga ʻi he kuo fakamaʻalaʻala ʻo hoʻo pisinisi mo e lahi ʻo e ngaahi meʻalele ʻoku ke ʻamanaki ke fakatupu he mahina. Vahevahe ʻa e patiseti fakamāhiná ʻaki 30 ke maʻu hoʻo patiseti fakaʻaho. Kapau ʻoku ʻikai ke ke ʻilo e founga ke fokotuʻu ai ha patiseti totonu ki hoʻo ngaue ki he ngaahi lea, Mahalo te ke maumauʻi hoʻo patiseti tuʻuaki. Manatuʻi, ko e patiseti ko ha konga mahuʻinga ia ʻo e ako ki he founga ke lavameʻa ai ʻi he ngaahi foʻi lea.

Tatau ai pe pe ʻoku ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ke maʻu ha fakatau lahi ange pe lahi ange, kuo pau ke ke fili ʻa e lahi ʻo e meʻa ʻoku ke fie fakaʻaongaʻi ʻi he lomiʻi takitaha. ʻOku ʻomi ʻe he ngaahi lea ʻa e kau fakatau foʻou, pea ʻoku fie maʻu ke ke ʻiloʻi ʻa e lahi ʻo e mahuʻinga ʻo kinautolu takitaha, ʻi he ʻuluaki fengaueʻaki pea ʻi he moʻui kotoa. Hangē ko ʻení, ʻOku fakaʻaongaʻi ʻe ha taha ʻo ʻeku kau kasitomaa ʻa e ngaahi foʻi lea ke fakalahi ʻaki ʻenau tupu. ʻI he meʻa ni, ʻe lava ʻe ha tuʻuaki tuʻuaki lelei ʻo fakahaofi ʻene paʻanga ʻe lauiafe ʻi he fakamole ki he tuʻuaki.

Ko e kumi totongi ko e founga vave taha ia ke fakaʻuli ai ki hoʻo saiti. ʻOku fie maʻu ha ngaahi mahina siʻi ke fakahaaʻi ai e ngaahi ola, lolotonga ʻoku ʻasi mai he taimi pe ko ia ʻa e kumi totongi. ʻE lava ke tokoni ʻa e ngaahi tuʻuaki ʻo e ngaahi foʻi lea ke fetongi ʻa e kamataʻanga mamalie ʻo e SEO ʻaki haʻo huhu hoʻo kautaha mo fakaʻuli ʻo lahi ange ki hoʻo saiti. ʻE lava foki ke fakapapauʻi ʻe he ngaahi tuʻuaki ʻo e ngaahi foʻi lea ʻoku feʻauʻauhi hoʻo uepisaiti ʻi he feituʻu taupotu ki ʻolunga ʻo e peesi ola ʻo e fekumi ʻa e Google. Fakatatau ki he Google, Ko e lahi ange ʻo e ngaahi tuʻuaki ʻoku ke fakalele, Ko e lahi ange hoʻo maʻu ha lomi.

Totongi ki he lomiʻi

Ko e ʻavalisi ʻo e totongi ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku makatuʻunga ia ʻi ha ngaahi meʻa lahi, kau ai hoʻo faʻahinga pisinisi, faʻa ngaue, mo e koloa pe ngaue tokoni. ʻOku fakafalala foki ia ki hoʻo talamahuʻinga mo e maaka lelei ʻo hoʻo tuʻuaki. Kapau ʻoku ke targeting ha kakai fakalotofonua, te ke lava ʻo fokotuʻu ha patiseti maʻa e kau fakaʻaongaʻi ʻo e telefoni toʻotoʻo. Pea te ke lava ʻo fakataumuʻa ki ha faʻahinga meʻangaue toʻotoʻo pau. ʻE lava ʻe he ngaahi fili targeting fakalakalaka ʻo fakasiʻisiʻi hoʻo fakamole ki he tuʻuaki. Te ke lava ʻo ʻiloʻi ʻa e lahi hoʻo fakamole ki he ngaahi tuʻuaki ʻaki haʻo vakaiʻi ʻa e fakamatala ʻoku ʻomi ʻe he Google Analytics.

Ko e totongi ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku meimei ke ʻi he vahaʻa ʻo e $1 mo e $2 ki he lomiʻi ʻi he, ka ʻi ha ngaahi maketi feʻauʻauhi, ʻe lava ke ʻalu hake ʻa e fakamole. Fakapapauʻi ʻoku fekauʻaki hoʻo tatau tuʻuakí mo e ngaahi peesi ʻoku lahi hono fakauluí. Hangē ko ʻení, kapau ko hoʻo peesi koloa ko hoʻo tefitoʻi peesi ia ke to ai ki he tuʻuaki ʻo e Falaite ʻUliʻuli, ʻoku totonu ke ke hiki ha ngaahi tuʻuaki ʻo makatuʻunga ʻi he meʻa ko ia. Pea, ʻi he taimi ʻoku lomiʻi ai ʻe he kau fakatau ʻa e ngaahi tuʻu, ʻe tataki kinautolu ki he peesi ko ia.

ʻOku ha mei he maaka lelei ʻa e mahuʻinga hoʻo ngaahi foʻi lea mahuʻinga, fakamatala tuʻuaki, mo e to ʻa e pesi. Kapau ʻoku fekauʻaki ʻa e ngaahi ʻelemeniti ko ʻeni mo e kakai ʻoku fakataumuʻa ki ai, ʻe siʻisiʻi ange hoʻo fakamole ki he lomiʻi. Kapau ʻokú ke fie maʻu ha ngaahi tuʻunga māʻolunga ange, ʻoku totonu ke ke fokotuʻu ha talamahuʻinga maʻolunga ange, kae ʻai ke maʻulalo feʻunga ke feʻauhi mo e advertisers kehe. Ke maʻu ha tokoni lahi ange, lau e Kakató, Fakahinohino mahino ki he Google ngaahi tuʻuaki patiseti. Pea, te ke lava ʻo fakapapauʻi hoʻo patisetí mo palani ʻo fakatatau ki ai.

Totongi ki he fakauluí

Kapau ʻoku ke feinga ke fakapapauʻi ʻa e lahi ʻo e fakamole ke fakaului ha tokotaha ʻaʻahi ki ha kasitoma, ʻOku fie maʻu ke mahino kiate koe ʻa e totongi ki hono maʻu ʻo e ngaahi ngaue mo e founga ke fai ai ʻa e lelei taha mei ai. ʻI he ngaahi lea ʻa e M, te ke lava ʻo fakaʻaongaʻi ʻa e tohi palani ki he foʻi lea mahuʻinga ke fakakaukauʻi ʻa e fakamole ki hono maʻu. Fakahu pe ʻa e ngaahi foʻi lea mahuʻinga pe ko ha lisi ʻo e ngaahi foʻi lea mahuʻinga ke sio ki he fakaha ʻo e lahi ʻo e meʻa te ne totongi ke ke fakaului ʻa e tokotaha ʻaʻahi takitaha. Pea, te ke lava ʻo fakalahi hoʻo talamahuʻinga kae ʻoua kuo ne taaʻi ʻa e CPA ʻoku fie maʻu.

Ko e totongi ki he ului ko e totongi fakakatoa ia ʻo hono faʻu ʻo e ngaahi meʻalele ki ha tuʻuaki pau ʻoku vahevahe ʻe he lahi ʻo e ului. Hangē ko ʻení, Kapau ʻoku ke fakamoleki $100 ʻi ha tuʻuaki tuʻuaki pea toki maʻu pe ha ului ʻe nima, ʻe hoko hoʻo PC ko $20. ʻOku ʻuhinga ʻeni te ke totongi $80 ki he ului ʻe taha ki he 100 ngaahi fakakaukau ki hoʻo tuʻuaki. ʻOku kehe ʻa e totongi ki he ului mei he fakamole ki he lomiʻi, koeʻuhi he ʻoku ne fokotuʻu ha tuʻunga fakatuʻutamaki lahi ange ʻi he tauʻanga tuʻuaki.

ʻI he taimi ʻoku ke fakapapauʻi ai ʻa e totongi ʻo hoʻo ngaue tuʻuaki, Ko e totongi ki he ului ko ha fakaʻilonga mahuʻinga ia ʻo e tuʻunga fakaʻekonomika mo hono fakahoko hoʻo ngaahi tuʻuaki tuʻuaki. ʻE tokoni hono fakaʻaongaʻi ʻo e fakamole ki he ului ʻi hoʻo tuʻunga ʻulungaanga ke tukutaha hoʻo tokanga ʻi hoʻo founga tuʻuaki. ʻOku ne toe ʻoatu foki ha ongoʻi ʻo e tuʻo lahi ʻo e ngaahi ngaue ʻa e kau ʻaʻahi. Pea, fakatokolahi hoʻo ului lolotonga ʻaki ha toko tahaafe. Te ke ʻiloʻi pe ʻoku fakaiku feʻunga hoʻo ngaue lolotonga ke fakamafaiʻi ha talamahuʻinga lahi ange.

Totongi ki he lomiʻi ʻi he vs

ʻOku ʻi ai ha faʻahinga ʻe ua ʻo e ngaahi founga kole ki he ngaahi foʻi lea: tohi lesoni ʻoku fekauʻi mo fakalahi ʻa e totongi ki he lomiʻi (ECPC). ʻOku fakaʻata koe ʻe he tohi lesoni ke ke fokotuʻu ha talamahuʻinga lahi taha ki he foʻi lea mahuʻinga takitaha. ʻOku fakatou fakaʻata koe ʻe he ongo founga ni ke ke tuʻuaki lelei targeting mo mapuleʻi ʻa e ngaahi foʻi lea mahuʻinga ke fakamoleki ha paʻanga lahi ange ʻi he. ʻOku fakaʻata koe ʻe he tohi lesoni ke ke maʻu ha ngaahi meʻa mahuʻinga ʻi he tuʻuaki ʻo e ngaahi meʻa ʻoku ou fakataumuʻa ki ai mo e.

Neongo ʻoku fie maʻu ʻa e talamahuʻinga maʻolunga ke fakapapauʻi ʻoku lahi taha ʻa e fakafetuʻ, ʻe lava ʻe he mavae maʻulalo ʻo fakamamahiʻi hoʻo pisinisi. ʻOku ngalingali ʻe fakatupu ʻe ha talamahuʻinga maʻolunga ki he ngaahi kautaha lao ʻoku fekauʻaki mo e fakatuʻutamaki ha pisinisi lahi ange ʻi ha talamahuʻinga maʻulalo ki he sitokeni Kilisimasi. Neongo ʻoku fakatou ʻaonga ʻa e ongo founga ni ʻi he paʻanga hu mai ʻo e huhu, ʻoku ʻikai ke nau ʻomi maʻu pē ʻa e ngaahi ola ʻoku fie maʻú. ʻOku mahuʻinga ke fakatokangaʻi ʻoku ʻikai liliu ʻa e fakamole lahi taha ki he lomiʻi ki ha totongi fakaʻosi; ʻi ha ngaahi meʻa ʻe niʻihi, ʻE totongi ʻe he advertisers ha paʻanga siʻisiʻi taha kae lava ke taaʻi ʻa e tuʻunga ʻo e tuʻuaki thresholds pea ne fakaʻilongaʻi ʻa e tama feʻauhi ʻi lalo ʻiate kinautolu.

ʻOku fakaʻata koe ʻe he tohi lesoni ke ke fokotuʻu ha patiseti fakaʻaho, fakamahinoʻi ha talamahuʻinga lahi taha, pea automate ʻa e founga ʻo e fekau. ʻOku fakaʻata ʻe he kole fakahangatonu ʻa e Google ke fakapapauʻi he taimi pe ko ia ʻa e talamahuʻinga maʻolunga taha ki hoʻo ngaue ʻo makatuʻunga ʻi hoʻo patiseti. Te ke lava foki ʻo fili ke fakahu nima pe ʻa e talamahuʻinga pe tuku ʻa e fekau ki he Google. ʻOku ʻoatu ʻe he tohi lesoni ʻa e mapuleʻi kakato hoʻo mavae pea fakaʻata koe ke ke muimuiʻi ʻa e lahi ʻo e meʻa ʻoku ke fakaʻaongaʻi ʻi he lomi.

Fakatauhoa lahi

ʻOku tatau pe ʻa e faʻahinga ʻoku ʻuluaki seti ʻi he ngaahi foʻi lea ko e M, fakaʻata koe ke ke fakaʻaliʻali ha ngaahi tuʻuaki ʻi he taimi ʻoku fai ai ha fekumi ki ha foʻi lea mahuʻinga ʻoku ʻi ai ha taha ʻo e ngaahi foʻi lea pe kupuʻi lea ʻi hoʻo kupuʻi lea mahuʻinga. Neongo ʻoku fakaʻata koe ʻe he faʻahinga hoa ko ʻeni ke ke aʻu ki he kakai tokolahi taha ʻe lava, ʻe lava foki ke tokoni atu ke ke ʻiloʻi ha ngaahi foʻi lea foʻou. Ko ha fakamatala nounou ʻeni ki he ʻuhinga ʻoku totonu ke ke fakaʻaongaʻi ai ha tatau lahi ʻi he ngaahi foʻi lea:

ʻOku tanaki atu ʻa e Modifier lahi ki hoʻo ngaahi foʻi lea mahuʻinga ʻaki ha “+.” ʻOku ne fakaha ki he Google ʻoku ʻi ai ha style ofi ʻo e foʻi lea mahuʻinga ke fakahaaʻi ʻaki hoʻo tuʻuaki. Hangē ko ʻení, Kapau ʻoku ke feinga ke fakatau atu e fefonongaʻaki tulama, he ʻikai te ke fie fakaʻaongaʻi ha Modifier lahi ki he ngaahi foʻi lea mahuʻinga ko ia. Neongo ia, Kapau ʻoku ke targeting ha ngaahi naunau pe ngaue pau, ʻe fie maʻu ke ke fakaʻaongaʻi ʻa e tatau totonu, ʻa ia ʻoku ne fakatupu pe hoʻo tuʻuaki ʻi he taimi ʻoku fekumi ai e kakai ki he ngaahi lea totonu.

Neongo ʻoku lahi ʻa e ngaahi foʻi lea mahuʻinga taha ki he remarketing, ʻOku ʻikai ko e fili lelei taha ia ki he kautaha kotoa pe. ʻE lava ke iku ia ki he lomi taʻe ʻaonga pea ʻe lava ke taki halaʻi fakafepaki fakamatoato hoʻo tuʻuaki ngaue. ʻIkai ngata ai, ʻE lava ke houtamaki ʻa e Google mo e Bing ʻi hono fokotuʻu ha ngaahi tuʻuaki. ʻI heʻene pehee, te ke fie fakapapauʻi ʻoku fakahaaʻi hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi mahuʻinga. ʻI hono fakaʻaongaʻi ʻo e layering ʻi he ngaahi foʻi lea ko e M, te ke lava ʻo mapuleʻi ʻa e leʻo mo e tuʻunga lelei ʻo hoʻo kau fanongo. ʻE lava ke fakangatangata pe ʻa e ngaahi foʻi lea mahuʻinga ki ha faʻahinga kakai pau, hange ko e maketi pe remarketing kakai.

Telefoni ki he monu

Te ke lava ʻo tanaki atu ʻa e telefoni ki hoʻo ngaahi tuʻuaki ʻo e ngaahi foʻi lea ke takiekina ʻa e ului. Te ke lava ʻo fakataimi-tepileʻi kinautolu ke toki ʻasi pe ʻi he taimi ʻoku kumi ai hoʻo telefoni pe ʻi he taimi ʻoku kumi ai ha foʻi lea mahuʻinga pau ki he. Neongo ia, he ʻikai lava ke ke tanaki atu ha telefoni fakaloloaʻi kapau ʻoku fakangatangata pe hoʻo ngaahi tuʻuaki ki he fakaʻaliʻali ʻo e netiueka pe koloa lisi ʻo e ngaahi tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke tanaki atu ʻa e telefoni fakaloloaʻi ki hoʻo ngaahi tuʻuaki. Te ke lava ʻo kamata ʻaki ha ngaahi foʻi lea ʻi he ʻaho ni. Muimui pe ʻi he ngaahi sitepu ko ʻeni ke fakalahi hoʻo ului.

Telefoni ki he monu ngaue ʻaki hono tanaki atu hoʻo fika telefoni ki hoʻo tuʻuaki. ʻE ʻasi ia ʻi he ngaahi ola ʻo e fekumi mo e FTA, pea pehe ki he ngaahi fehokotakiʻanga. ʻOku fakatupulaki ʻe he meʻa ʻoku tanaki atu ʻa e fakamaʻu ʻo e. Mahulu hake ʻi he 70% ʻo e kau kumi toʻotoʻo ʻoku nau fakaʻaongaʻi ʻa e polokalama lomiʻi-ki he-telefoni ke fetuʻutaki ki ha pisinisi. ʻIkai ngata ai, 47% ʻe ʻaʻahi ʻa e kau kumi telefoni toʻotoʻo ki ha ngaahi motolo kautaha fotunga lahi hili hono fai ʻo e uiuiʻi. Ko ia, ko ha founga lelei ʻaupito hono ui ʻo e monu ke maʻu ai ha kau fakatau ʻe ala hoko.

ʻI he taimi ʻoku ke fakaʻaongaʻi ai ʻa e telefoni ki he monu mo e ngaahi foʻi lea, te ke lava ʻo fakataimi-tepileʻi kinautolu ke toki ʻasi pe lolotonga ha ngaahi houa pau. ʻE lava foki ke ke fakaʻata pe toʻo ʻa e telefoni ki he lipooti fakalahi. Hangē ko ʻení, Kapau ko ha falekai pisa koe ʻi Sikakou, ʻe lava ke ʻasi mai ʻa e ngaahi tuʻuaki fakalahi ki he kau ʻaʻahi ʻoku nau fekumi ki he pisa loloto. ʻE lava leva ke lomiʻi ʻe he kau ʻaʻahi ki Sikakou ʻa e meʻa lomi telefoni pe lomiʻi ʻi he uepisaiti. ʻI he taimi ʻoku huluʻi ai ʻa e telefoni ʻi ha meʻangaue toʻotoʻo, te ne ʻomi ʻa e saiʻia ʻi he fika telefoni ʻi he taimi ʻe fakahoko ai ʻa e fekumi. ʻE toe ʻasi foki ʻa e fakalahi tatau ʻi he CS mo e tablets.

Fakaloloaʻi ʻo e feituʻu

ʻE lava ke ʻaonga ki ha tokotaha pisinisi ʻa e monu ʻo e feituʻu ʻaki targeting consumers ʻi honau feituʻu. ʻAki hono tanaki atu e fakamatala ki he feituʻu ki heʻenau ngaahi tuʻuaki, ʻe lava ʻe ha pisinisi ʻo fakatupulaki ʻa e lesisiti, tuʻuaki ʻi he ʻInitaneti mo e ʻInitaneti, pea aʻu lelei ange ki he kakai ʻoku fakataumuʻa ki ai. ʻIkai ngata ai, ʻi he 20 peseti ʻe taha ʻo e ngaahi fekumí ʻoku maʻá e ngaahi nāunau pe ngaahi ngāue fakalotofonuá, fakatatau ki he fekumi ʻa e Google. Pea kuo fakahaaʻi ʻa hono tanaki atu ʻo e ngaahi feituʻu ki ha tuʻuaki fekumi ke ne takiekina ʻa e FKT ʻo hange ko 10%.

Ke fakaʻaongaʻi e monu ʻo e feituʻu, ʻuluaki fokotuʻutuʻu hoʻo ʻakauni ʻi he ngaahi feituʻu ʻoku ʻi ai e ngaahi foʻi lea. Hili ia, fakafoʻou hoʻo screen ki he fakaloloaʻi ʻo e feituʻu. Kapau ʻoku ʻikai ke ke sio ki he feituʻu ʻoku tuʻu ai, fili fakatāutaha ia. ʻI he ngaahi meʻa lahi, ʻoku totonu ke taha pē ʻa e feituʻú. Ka ʻikai, ʻe lava ke ʻasi mai ha ngaahi feituʻu kehekehe. ʻOku tokoni ʻa e fakalahi ki he feituʻu foʻou advertisers fakapapauʻi ʻoku fekauʻaki ʻenau ngaahi tuʻuaki mo e ngaahi feituʻu ʻoku nau targeting. Neongo ia, ʻOku lelei ange ke fakaʻaongaʻi ʻa e siviʻi ʻi he taimi ʻoku fakaʻaongaʻi ai ʻa e monu ʻo e feituʻu.

ʻOku matuʻaki tokoni ʻa e monu ʻo e feituʻu ki he ngaahi pisinisi ʻoku ʻi ai ha feituʻu fakatuʻasino. ʻAki hono tanaki atu ha fakalahi ki he feituʻu, ʻe lava ke maʻu ʻe he kau kumi ha ngaahi fakahinohino ki he feituʻu ʻo ha pisinisi mei he tuʻuaki. Ko e load ʻo e Google Maps maʻanautolu. ʻIkai ngata ai, ʻOku lelei ia ki he kau fakaʻaongaʻi ʻo e telefoni toʻotoʻo, ʻi heʻene hoko ko ha ako kimui ni mai naʻe 50 Peseti ʻo e kau fakaʻaongaʻi ʻo e smartphone naʻa nau ʻaʻahi ki ha falekoloa ʻi ha ʻaho ʻo e fekumi ʻi ha smartphone. Ke maʻu ha fakamatala lahi ange, vakai ki he feituʻu fakaloloaʻi ʻi he ngaahi foʻi lea pea kamata fakahoko kinautolu ki hoʻo founga fakamaketi.

Mahalo kuo ke fanongo ʻi he Google Adwords, ʻa e fakavaʻe tuʻuaki mei he Google. Ka, ʻOku ke ʻilo e founga ke fakaʻaongaʻi ai ia ke fakalahi hoʻo tupu? ʻOku ʻaonga nai ia ki startups? Ko ha ngaahi tokoni ʻeni. Ko ha meʻangaue lelei ʻeni ki he naunau fakaʻilekitulonika marketers, tautautefito ki he startups. Ka ʻe lava pe ke mamafa. Lau ke ako lahi ange fekauʻaki mo e meʻangaue malohi ko ʻeni. ʻOku hiki atu ʻi lalo ha niʻihi ʻo hono ngaahi lelei mo e ngaahi palopalema. Tatau ai pe pe ko hoʻo kamataʻi pe ko ha pisinisi kuo fokotuʻu, ʻOku ʻi ai e ngaahi lelei mo e ngaahi palopalema ʻo e ngaahi foʻi lea.

Ko e Google Adwords ko e fakavaʻe tuʻuaki ia ʻo e Google

Neongo ʻoku ʻikai ko ha fakapulipuli ʻa e hoko ʻa e Google ko ha tokotaha vaʻinga lahi ʻi he feituʻu tuʻuaki, ʻIkai ʻilo ʻe he tokotaha kotoa pe ʻa e founga hono fakaʻaongaʻi lelei ʻo e ngaahi meʻangaue ʻa e kautaha. ʻOku vakai ʻa e fakamatala ko ʻeni ki he ngaahi founga kehekehe te ke lava ai ʻo fai ʻa e konga lahi ʻo e ngaahi meʻangaue tuʻuaki ʻa e Google. Kapau ʻoku ke foʻou ki he Google ngaahi foʻi lea, ko hano toe vakaiʻi vave ʻeni ʻo e meʻa ʻoku fakakau. Ko hoʻo ako pe ki he ngaahi meʻangaue, te ke maʻu ha fakakaukau lelei ange ki he founga ke fakalahi ai e lavameʻa hoʻo pisinisi.

ʻOku ngaue ʻa e Google ngaahi lea ʻo hange ha fakatautuki ʻa ia ʻoku lea ai ʻa e ngaahi pisinisi ki he feituʻu ʻoku ʻi ai e ngaahi ola ʻo e misini fekumi. ʻOku tokoni ʻa e polokalama ko ʻeni ki he ngaahi kulupu ke nau maʻu ha tuʻunga maʻolunga, ngaahi meʻalele ʻoku fekauʻaki. Advertisers fili ha patiseti mo ha taumuʻa fakapapauʻi, pea ʻe lava ke tanaki atu ha fika telefoni pe fehokotakiʻanga ki he tefitoʻi peesi ʻo e uepisaiti. Hangē ko ʻení, tau pehe ʻoku fekumi ha tokotaha ngaue ki he “su kulokula.” ʻOku nau sio ki ha ngaahi tuʻuaki mei he ngaahi kulupu kehekehe. ʻOku totongi ʻe he advertiser takitaha ha totongi pau ki he feituʻu ʻo e tuʻuaki.

ʻI he taimi ʻoku fili ai ʻa e faʻahinga ngaue totonu, ʻOku mahuʻinga ke fakakaukauʻi ʻa e fakamole ki he lomiʻi. Ko e lahi ʻeni ʻo e paʻanga ʻoku ke totongi ki he ngaahi ongo tuʻuaki ʻe lauiafe kotoa pe. Te ke lava foki ʻo fakaʻaongaʻi ʻa e fakamole ki he fakamaʻu, ʻa ia ko hono ʻuhinga ʻoku ke totongi ʻi he taimi kotoa pe ʻoku lomiʻi ai ʻe ha taha ʻi hoʻo tuʻuaki pea fakakakato ha ngaue pau. ʻOku ʻi ai ha faʻahinga tuʻuaki ʻe tolu mo e Google ngaahi tuʻuaki: ngaahi tuʻuaki ʻo e fekum, fakaʻaliʻali ha ngaahi tuʻuaki, mo e ngaahi tuʻuaki vitioó. Ko e fakamatala ki he ngaahi tuʻuaki ʻo e fekumí, ʻīmisí, mo e kakano ʻo e vitioó. ʻOku nau ʻasi ʻi he ngaahi peesi Uepi ʻi he netiueka ʻoku fakaʻaliʻali ʻe he Google. Ko e ngaahi vitioó ko ha ngaahi tuʻuaki nounou, meimei ko e ono ki he 15 Sekoni ʻe, pea ʻasi ʻi he YouTube.

Ko e founga ʻoku ngaue ai ʻa e Google ngaahi tuʻuaki ʻoku makatuʻunga ia ʻi ha totongi-ki he-lomiʻi (PPC) sīpingá. ʻOku fakataumuʻa e advertisers ki ha ngaahi foʻi lea pau ʻi he Google pea fai ha mavae ki he ngaahi foʻi lea mahuʻinga ko ʻeni. ʻOku nau feʻauhi ki he ngaahi foʻi lea ko ʻeni mo ha ngaahi marketers kehe. ʻOku faʻa makatuʻunga ʻa e lahi ʻo e talamahuʻinga ʻi ha talamahuʻinga lahi taha. Ko e maʻolunga ange ʻa e talamahuʻinga, ko e lelei ange ʻa e feituʻu ʻoku tuʻu aí. Ko e lahi ange ʻo e tuʻuaki ʻo ha pisinisi ʻoku maʻu, ko e totongi maʻulalo ange ki he lomiʻi.

Koeʻuhi ke lava ʻo toe lahi ange ʻa e ola lelei ʻo e Google ngaahi tuʻuaki, ʻOku mahuʻinga ke mahino e founga ke fakafeʻungaʻi ʻaki e ngaahi tuʻuaki. ʻE lava ke ʻasi e ngaahi tuʻuaki ʻi he ngaahi peesi ola ʻo e fekumi, ʻi he ngaahi peesi uepisaiti ʻi he Google Display Network, pea ʻi he ngaahi uepisaiti mo e Apps kehe. ʻE lava ke hoko ʻa e ngaahi tuʻuaki ko ha ʻimisi pe fakamatala ʻoku makatuʻunga ʻi he fakamatala, pea ʻe fakaʻaliʻali kinautolu ʻi he tafaʻaki ʻo e ngaahi meʻa ʻoku fekauʻaki mo ia. ʻIkai ngata ai, te ke lava ʻo liliu ʻa e ngaahi tuʻuaki ʻaki targeting ngaahi tuʻunga kehekehe ʻo ha foneli fakatau.

Ko e meʻa lelei ia ki he startups

ʻI he taʻu motuʻa ʻo e ʻInitaneti, ʻOku kumi ʻe he ngaahi pisinisi ha ngaahi founga foʻou ke aʻu ai ki he kau fakatau foʻou. Ko e mahiki hake ʻa e ngaahi polokalama accelerator ko ha sipinga lelei ia ʻo e meʻa ni. ʻOku faʻa fakamalohiʻi ʻa e Startups ke ngaue mei he feituʻu ʻoku vahevahe ai e ʻofisi. Ko e fakafetongi ʻo ha siteiki taʻe-angatonu ʻi he kautaha, ʻOku loto fiemalie ʻa e ʻinivesitoa ko ʻeni ke fokotuʻu ha tuʻunga fakatuʻutamaki lahi. Makehe mei ai, accelerators tokoni startups fakaʻehiʻehi mei he fakamole ki he misini fakaʻata lahi ʻe fakatupu ʻe ha pisinisi tukufakaholo. Ko ha niʻihi ʻeni ʻo e ngaahi lelei ʻo hono fakaʻaongaʻi ʻo ha polokalama accelerator.

ʻOku fuʻu scalable

Ko e ha e meʻa ʻoku ne ʻai ha kautaha scalable? Ko e tali ko e fokotuʻutuʻu scalable, ʻi he tupulaki ʻa e meʻafua ʻo ha ngaue tokoni. Mo IaaS, ʻOku ke totongi ha meʻa lahi ange ʻo ʻikai toe fai ha fakamole ki he koloa, fakamatala fakamuimuitaha ʻo e polokalama fakakomipiuta, pe lahi ange ʻa e malohi ʻoku ne fakaʻauha. Pea ʻi he ʻao computing, ʻe lava ke ke hu ki hoʻo fakamatala mei ha feituʻu pe. ʻOku mahino ʻa e ngaahi lelei. Lau ke ʻilo ʻa e founga ʻe lava ke mahuʻinga ai ʻa e faʻahinga fokotuʻutuʻu ko ʻeni ki hoʻo pisinisi. ʻOku hiki atu ʻi lalo ha founga ʻe nima ʻe lava ke fakaʻaongaʻi ai ʻe hoʻo pisinisi ʻa e ngaahi tokoni ʻoku lava ke maʻu ʻi he ʻao.

Polokalama fakakomipiuta ko ha ngaue tokoni, pe Saʻs, Ko e polokalama fakakomipiuta ʻoku fakatefito ʻi he ʻao ʻoku tokangaʻi ʻi he ʻInitaneti ʻe ha tokotaha fakatau faʻahi tolu. ʻE lava ke ke hū ki he polokalamá ʻo fakafou ʻi ha web browser. Koeʻuhi he ʻoku tokangaʻi ia, ʻOku scalable ʻaupito ʻa e ngaahi tokoni SaaS. ʻIkai ngata ai, ʻOku feliliuaki mo scalable ʻa e koloa SaaS koeʻuhi he ʻoku ʻikai fie maʻu ke fola ia ʻi he ngaahi device fakafoʻituitui. ʻOku hanga ʻe he meʻa ni ʻo ʻai ke nau fuʻu mahuʻinga ki hono tufaki ʻo e ngaahi timi fakamamani lahi. Pea koeʻuhi ʻoku ʻikai ke nau fie maʻu ha bandwidth, ʻoku ʻikai fie maʻu ke hohaʻa e kau fakaʻaongaʻi ki he polokalama fakamuimuitaha.

ʻOku mamafa

Kapau ʻoku ke hohaʻa ʻoku fuʻu mamafa, ʻoku ʻikai ke ke tuenoa. ʻOku tokolahi ha kakai ʻoku nau hohaʻa tatau: “ʻOku mamafa ke fakalele ʻa e ngaahi foʻi lea.” Neongo ʻoku ʻikai fie maʻu ke ke fakamoleki $10,000 māhina ʻe taha ke vakai ki he ngaahi olá, ʻe ngali ko ha ngāue ʻoku fakailifia. Neongo ia, ʻoku lahi ha ngaahi founga ke fakasiʻisiʻi ai hoʻo fakamole ki he lomiʻi taʻe maumauʻi e pangikee. ʻI hoʻo muimui ki ha fanga kiʻi lao faingofua, te ke lava ʻo maʻu ʻa e ngaahi ola lelei taha ki ha patiseti ʻoku tāú.

Ko e ʻuluaki meʻa ʻoku fie maʻu ke ke fai ko hoʻo ʻiloʻi ʻa e lahi ʻo e fakamole ʻa e Google. ʻI he 2005, Ko e ʻavalisi ʻo e totongi ki he lomiʻi ko e $0.38 seniti ʻe. Fai ʻe 2016, Naʻe puna ʻa e totongi ko ʻeni ki $2.14, pea ʻoku ʻikai malava ke ʻalu hifo ʻi ha taimi vave. Ko ha loea, hangē ko ʻení, ʻe lava ke ʻamanaki ke totongi $20 ki he $30 ki he lomiʻi ʻi he. Ka ʻo kapau he ʻikai ke ke lava ʻo totongi lahi ia, mahalo te ke fie kumi ha ngaahi founga.

ʻOku lahi ha ngaahi sitepu ʻi hono tokangaʻi ʻo e ngaahi foʻi lea. ʻOku kau heni hono fakapapauʻi ʻo e ngaahi foʻi lea mahuʻinga, fekau, mo e toe fakamaketi. ʻE lava ke tokoni atu hono fakaʻaongaʻi ʻo ha timi fakamaketi ʻoku feʻunga ke ke maʻu ʻa e lahi taha mei hoʻo ngaue. Ako ki he founga ke kamata ai he ʻaho ni! Ko ha niʻihi ʻeni ʻo e ngaahi tafaʻaki mahuʻinga ke fakakaukauʻi. Saiʻia ʻi he fengaueʻaki mo ha timi fakamaketi PPC kuo fakamoʻoniʻi? Vakaiʻi ʻa e fakamatala ko ʻeni ki he fanga kiʻi tokoni mo e ngaahi fakaʻaliʻali. Te ke fiefia ʻi hoʻo fai iá!

Totongi ki he lomiʻi (PPC)

Totongi ki he lomiʻi (PPC) Ko e tuʻuaki ko ha faʻahinga tuʻuaki ia ʻoku ne fakaʻata koe ke ke fakaʻaliʻali fakahangatonu hoʻo ngaahi tuʻuaki ki he kakai ʻoku nau fekumi malohi ki hoʻo koloa pe ngaue. ʻOku ʻaonga ʻaupito ʻa e tuʻuaki ʻo e PPC kapau te ke lava ʻo ʻohofi ʻa e kakai ʻoku nau fekumi malohi ki ha meʻa ʻoku ke foaki. Neongo ia, ʻOku totonu ke ke ʻiloʻi ʻe lava pe ke mamafa. Ko ha fanga kiʻi tokoni ʻeni ki hono fai e konga lahi ʻo hoʻo ngaue tuʻuaki PPC:

Fokotuʻu ha patiseti. ʻOku tokolahi ha kau pisinisi ʻoku nau kamata ʻaki ha paʻanga pau ke fakamoleki ʻi he totongi ʻo e lomiʻi ʻi he tuʻuaki, ka ʻi hono tanaki ʻo e ngaahi mataʻifika, te ke lava ʻo liliu e lahi ʻo e paʻanga. A $200 ʻe fie maʻu pe ke lomiʻi ʻe ua ʻa e fakatau, lolotonga ha $2 lomiʻi ʻe lava ke iku ki ha $20 fakatau atu. ʻOku nofotaha ʻa e tuʻuaki ʻo e PPC ʻi he ngaahi foʻi lea mahuʻinga mo e kau fanongo – ngaahi foʻi lea pe kupuʻi lea ʻoku fekumi ki ai e kakaí – ke fakapapauʻi ʻa e ola lelei hoʻo ngaahi tuʻuaki. Kapau ʻoku ke feinga ke aʻu ki ha kakai tokolahi, fakakaukau ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻoku ʻikai lelei ke taʻofi ʻaki hoʻo ngaahi tuʻuaki mei hono fakakau ʻi he ola ʻo e fekumi.

Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e ha e faʻahinga tuʻuaki ke fakaʻaongaʻi, te ke lava ʻo kamata siʻisiʻi pea siviʻi ha ngaahi foʻi lea mahuʻinga mo ha ngaahi tuʻuaki kehekehe kae ʻoua kuo ke maʻu ʻa e lelei taha ki hoʻo pisinisi. ʻOku fakaʻata koe ʻe he PC ke ke ʻahiʻahiʻi ha ngaahi foʻi lea mo e ngaahi tuʻuaki kehekehe kae ʻoua kuo ke maʻu ha founga ke fakatupu ai ha paʻanga hu mai. ʻOku lahi foki mo e ngaahi polokalama PPC taʻetotongi mo maʻulalo, koeʻuhi ke ke lava ʻo siviʻi ha ngaahi fili kehekehe kimuʻa pea ke toki fai ha paʻanga lahi. Ka ko e kii ke fakapapauʻi ʻoku ke fakaʻaongaʻi ʻa e faʻahinga tuʻuaki totonu ʻo e PC ke aʻu ki he kakai tokolahi taha.

Ngaahi foʻi lea mahuʻinga

ʻI he taimi ʻoku targeting ai ʻa e kakai totonu mo e ngaahi foʻi lea, ʻOku mahuʻinga ke sio fakalaka atu ʻi he ngaahi lea fakalukufua ʻe fekumi ki ai hoʻo kau fanongo. ʻE lava ʻe he ngaahi lea angamaheni ʻo tuʻusi ha niʻihi ʻo e kau fakatau mei hoʻo foneli fakatau. Ka, tohi ʻa e meʻa ʻoku tokoni ki hono tataki ʻo e kau fakatau ʻi he fononga kotoa ʻa e tokotaha fakatau. Te ne toe lava foki ʻo fakatoka ʻa e fakavaʻe ki ha ngaahi va fetuʻutaki taimi loloa. Ko ha ngaahi tokoni ʻeni ke tokoni atu ke ke maʻu ʻa e ngaahi foʻi lea totonu ki hoʻo ngaue.

ʻUluaki, kuo pau ke ke ʻilo e founga ke konga ai hoʻo ngaahi foʻi lea mahuʻinga. Ko ha founga lelei ke fai ai ʻeni ko e kulupu ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ki ha ngaahi kulupu kehekehe. ʻI hono fai ʻeni, te ke lava ʻo hiki ha ngaahi tuʻuaki kuo ʻosi fakapapauʻi ki ha ngaahi foʻi lea kehekehe ʻi he taimi pe ko ia. ʻE tokoni ʻeni ke ke tauhi ha faʻunga ʻo ha ʻakauni kuo fokotuʻutuʻu pea mo e tefitoʻi meʻa ia ki he tuʻunga lelei maʻolunga. Ke kamata, fili ha kupuʻi lea mahuʻinga ʻoku ne fakamatalaʻi lelei taha hoʻo koloa pe ngaue tokoni. ʻI he founga ni, te ke lava ʻo aʻu ki ha ngaahi faingamalie feʻunga ʻamui ange ʻi he foneli fakatau.

ʻOua ʻe fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻe taha. ʻOku nau fakahehema ke fuʻu angamaheni. Ngaahi kupuʻi lea loloa ange, hangē ko e “ʻOmi ʻo e puha vesitapolo,” ʻOku toe fakataumuʻa ange. ʻOku tohoakiʻi ʻe he ngaahi kupuʻi lea ko ʻeni ʻa e kau fakatau totonu. ʻE siʻisiʻi ange hono fakaʻaongaʻi fakafoʻituitui ʻo e ngaahi foʻi lea mahuʻinga, tautautefito kapau ʻoku fakaʻaongaʻi ʻe hoʻo kau fakatau ha ngaahi lea kehekehe ki hoʻo koloa pe ngaue. ʻOku totonu ke ke hiki ʻa e kehekehe ʻo hoʻo ngaahi foʻi lea mahuʻinga, kau ai e ngaahi lea colloquial, fili spellings, ngaahi tatau ʻo e tokolahi, mo e misspellings angamaheni.

Fekau

Ko e ʻuluaki sitepu ʻi he kole ʻi he ngaahi foʻi lea ko e fili hoʻo tatau tuʻuaki mo e popoaki. ʻOku takiekina ʻe he ngaahi meʻa ko ʻeni ʻe tolu ʻa e tuʻunga ʻo hoʻo ngaahi tuʻuaki ʻi he peesi ola ʻo e fekumi ʻa e Google. Ko e totongi ki he lomiʻi ʻi he (FPC) ʻOku lelei taha ʻa e founga ki hono fakaʻuli ʻo e kau fakatau pau, ka ʻoku ʻikai ʻaonga fefe ki he ngaahi uepisaiti ʻoku lahi ai e ngaahi meʻalele fakaʻaho. Ko e kole CPM ko ha fili ia ʻe taha, ka ʻoku fakaʻaongaʻi pē ia ʻi he Display Network. ʻOku faʻa ʻasi lahi ange ʻa e ngaahi tuʻuaki CPM ʻi he ngaahi uepisaiti fekauʻaki mo ia ʻoku fakaʻaliʻali ai ʻa e ngaahi tuʻuaki AdSense.

ʻOku ʻomi ʻe he Google ha ngaahi fili lahi ki hono liliu hoʻo mavae. Ko e founga ʻe taha ke fai ai ha liliu ʻi he talamahuʻingá ko hono liliu ʻo e foʻi lea mahuʻinga takitaha. He ʻikai uesia ʻe he lahi ʻo e paʻanga naʻá ke fokotuʻu ki he foʻi lea mahuʻinga takitaha ʻa e patiseti fakakātoa ʻo e tuʻ. ʻE toe fakaha atu foki ʻe he Google ʻa e lahi ʻo e paʻanga ke fakaʻaongaʻi ki he kulupu tuʻuaki takitaha, ka ko e lahi ʻo e paʻangá ko e meʻa pē ia ʻaʻau. ʻOku ʻi ai ha faʻahinga liliu ʻe ua ʻo e foʻi lea mahuʻinga – tohi lesoni mo e fakakomipiuta. Ko e taumuʻa ke ʻai ke ʻasi hoʻo tuʻuaki ʻi he ola ʻo e fekumi fakataha mo e totongi maʻulalo taha ki he lomiʻi.

Ko e founga ʻe taha ke holoki ʻaki hoʻo mavae ko hono fakatupulaki ho maaka lelei. Ko e maaka lelei ko ha faʻahinga ola lelei ia ʻo hoʻo tuʻuaki. ʻOku ʻikai fakaʻaongaʻi ʻa e faʻahinga ko ʻeni ʻi he founga fakatautuki, ka ʻoku tokoni ia ke fakapapauʻi ʻoku ʻikai ke ke ʻasi maʻolunga ange ʻi he lisi. Ko e founga fakatautuki ʻa e Google ko ha founga lelei ia ke fakamauʻi ʻaki e tuʻunga ʻo hoʻo tuʻuaki ʻi he kahaʻu pea ʻoku ʻikai fakangofua advertisers ke “fakatau” ʻenau fononga ki ʻolunga. ʻOku fakaʻaongaʻi ʻe he Google ʻa e metric lahi taha ʻo e PC ke fakatonutonu ʻaki e lahi ʻo e paʻanga ʻoku ke totongi ki he lomiʻi takitaha.

Toe fakamaketi

Ko e toe fakamaketi ko ha fili lelei ia ki he advertisers ʻoku nau fie aʻu ki ha kakai tokolahi ange mo ʻenau popoaki. ʻI he toe fakamaketi, ʻe fakaʻaliʻali atu hoʻo adverts ʻi he ngaahi saiti ne toki ʻaʻahi mai ki ai hoʻo kau fakatau. Ka, ʻiloʻi ʻe lava ke nau ʻasi ʻi he ngaahi saiti ʻoku ʻikai fekauʻaki mo hoʻo pisinisi. ʻOku ʻuhinga ʻeni ʻoku fie maʻu ke ke fokotuʻu ha meʻa ke taʻofi ʻaki e saiti ke fakaʻehiʻehi mei he fuʻu totuʻa pe tala ʻo e fakahohaʻasi. Ka ko e ha e meʻa ʻoku toe fakamaketi?

Ko e toe fakamaketi ko ha foʻi lea ia ʻoku fakaʻaongaʻi ʻi he fakamaketi ʻi he ʻInitaneti, pea ʻoku ʻuhinga ia ki targeting ngaahi tuʻuaki ki he kakai kuo nau ʻosi tokanga ki he koloa mo e ngaahi ngaue ʻoku fie maʻu ke ke fai. ʻOku toe ʻave ʻa e ngaahi tuʻuaki ko ʻeni ki he kakai tatau, pea ʻoku ngalingali ʻe toe lomiʻi kinautolu ʻe he kau fakatau tatau. ʻOku ngaue lelei ʻa e fakamaketi ʻi he Facebook, Ngaahi Talamuʻaki, mo ha ngaahi founga kehe ʻo e tuʻuaki ʻi he ʻInitaneti. Tatau ai pe pe ko e ha hoʻo sipinga pisinisi, ʻOku totonu ke ke fakakaukau ke fakaʻaongaʻi e ngaahi founga ko ʻeni ke aʻu ai ki he kakai ʻoku ngalingali te nau hoko ko hoʻo kau fakatau.

Hoa tonú

ʻOku fakaʻata ʻe he konga tatau totonu ʻi he ngaahi lea ʻa e advertisers ke kehekehe ʻenau ngaahi foʻi lea mahuʻinga kimuʻa pea toki lomiʻi. ʻOku ne toe ʻai foki ke ke lava ʻo sio ki he lahi ʻo e lomi ʻoku ke faʻu ʻaki ha ngaahi foʻi lea kehekehe. ʻI ha tali mahinongofua falute, ʻOku tatau ia mo hoʻo ngaahi foʻi lea fekumi mo e ngaahi foʻi lea mahuʻinga taha. Kapau ko ha retailer koe, ʻOku ʻuhinga ʻeni ko e lahi ange hoʻo ʻi hoʻo foʻi lea mahuʻinga, ko e lelei ange. Ka ko e ha ʻa e ngaahi lelei ʻo e hoa totonu ʻi he ngaahi lea tuʻuaki?

Naʻe ʻuluaki fakangatangata pe ʻa e ngaahi foʻi lea mahuʻinga ki he tatau naʻe tatau tofu pe mo e fehuʻi fekumi, ʻa ia naʻe fakamalohiʻi advertisers ke langa ha ngaahi lisi ʻo e foʻi lea mahuʻinga ʻaki ha taimi loloa ʻaupito. ʻI he ngaahi taʻu kimui ní, neongo ia, Kuo fakaleleiʻi ʻe he Google ʻa e algorithm ke fai ki he ʻota ʻo e foʻi lea, tapuni fakakeheʻi, accents, mo e stemmings. ʻI hono fakalea ʻe niʻihi, ʻOku toe tonu ange he taimi ni ʻa e ngaahi foʻi lea mahuʻinga tatau ʻi ha toe taimi. Ka ʻoku nau kei mamaʻo mei he haohaoa. ʻE kei ʻaonga pe ʻa e ngaahi foʻi lea mahuʻinga tatau kapau ʻoku ke targeting ha kakai kuo fakamaʻalaʻala.

ʻOku fakaʻata koe ʻe he meʻa tatau ʻi he ngaahi foʻi lea ko ʻeni ke ke lausiʻi ʻa e ngaahi fehuʻi ke kumi ke toe lahi ange. Neongo ʻoku fakasiʻisiʻi ʻe he meʻa ni ʻa e, ʻOku tatau tofu pe ʻa e lahi ʻo e ului. Tanaki atu ki ai, koeʻuhi he ʻoku mahuʻinga ʻaupito ʻa e ngaahi foʻi lea mahuʻinga, ʻOku nau fakaleleiʻi ho maaka lelei. ʻOku matuʻaki ʻaonga ʻeni ki he retailers ʻi he ʻInitaneti. Ko ia, Neongo ʻoku ʻikai ko e founga lelei taha ia ke fakalahi ʻaki hoʻo patiseti tuʻuaki, ʻoku kei ʻaonga pe ia. Ko ia, kamata he ʻaho ni!

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Ko e taimi ʻoku hoko ai hono faʻu ʻo e ngaahi meʻalele, ʻOku mahuʻinga tatau pe ʻa e ngaahi foʻi lea ʻoku kovi ʻi he ngaahi foʻi lea ko e ngaahi foʻi lea angamaheni. ʻI he SEO, ʻe fili ʻe he kakai ʻa e ngaahi foʻi lea mahuʻinga ʻoku nau fie ʻasi ki ai, lolotonga ʻoku ʻikai ke ʻasi ʻi he ngaahi lea tatau. ʻI hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e, te ke taʻofi ʻa e ngaahi tuʻuaki mei hono huluʻi ʻo e ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo ngaue. ʻE lava foki ke ʻomi ʻe he ngaahi foʻi lea mahuʻinga ko ʻení ha ngaahi ola lelei, ko ia ʻoku totonu ke ke fakapapauʻi ke fakaʻaongaʻi totonu kinautolu.

Te ke lava foki ʻo taʻofi ʻa e ngaahi foʻi lea he ʻikai ke ne fakaului ki he kau fakatau. Hange ko ʻeni, kapau te ke tuʻuaki ha Ninja ʻea Fryer, ʻoua ʻe fakaʻaongaʻi e foʻi lea “fakapaku ʻea” ʻi hoʻo ngaahi tuʻuaki. Ka, fakaʻaongaʻi e ngaahi foʻi lea hange ko e “fakapaku ʻea” pe “Ninja ʻea fryer” ka. Neongo ʻe kei fakaʻuli pe ʻa e ngaahi lea angamaheni ki he feʻaluʻaki, te ke fakahu ha paʻanga kapau te ke lava ʻo fakaʻehiʻehi mei ai. ʻI he taimi ʻoku fakaʻaongaʻi ai e ngaahi foʻi lea mahuʻ, fakapapauʻi ke fakaʻaongaʻi pe kinautolu ʻi ha ngaahi kulupu tuʻuaki pe ngaahi tuʻuaki ʻoku ke maʻu.

ʻE lava ke hoko ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻikai lelei ko ha meʻa pe mei he ngaahi hingoa ʻiloa ki he ngaahi lea pau. Hangē ko ʻení, ʻe ala taʻofi ʻe ha kupuʻi lea ʻoku ʻikai lelei ʻa e foʻi lea mahuʻinga ke taʻofi ʻa e ngaahi tuʻuaki mei haʻane ha mai ki ha ngaahi fekumi ʻoku ʻi ai ʻa e ngaahi foʻi lea pe kupuʻi. ʻOku ʻaonga kapau ʻe fakatau atu ʻe hoʻo pisinisi ha sitokeni ʻoku fakatou novelty mo lele lelei ki he sipoti. Mahalo te ke fie maʻu ke fokotuʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ki he sitokeni lahi, hangē ko ʻení. Te ke lava foki ʻo fokotuʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ke taʻofi ʻaki e ngaahi tuʻuaki mei hono fakaʻaliʻali ha ngaahi foʻi lea pau ki he fekumi.