Fakaʻilongaʻi: Google adwords anzeige

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. Pe, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “bid”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

Ki he ngaahi ola lahi taha, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, hangē ko ʻení, can increase the click-through rate and Quality Score of your ads. And finally, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, and device. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Neongo ia, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Neongo ia, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 houa ʻe.

ʻIkai ngata ai, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Pea, finally, you can control the budget for your campaign. Ka, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Totongi ki he lomiʻi

The cost per click for Adwords depends on several factors, kau ai ʻa e maaka lelei, ngaahi foʻi lea mahuʻingá, fakamatala tuʻuaki, mo e to ʻa e pesi. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. If your CTR is high, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

ʻUluaki, consider your Return on Investment (ʻOKU OU). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 percent. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, ʻi he tafaʻaki ʻe, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ ngaahi tuʻuaki.

Maaka lelei

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

ʻUluaki, determine the CTR. This is the percentage of people who actually click on your ad. Hangē ko ʻení, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Neongo ia, this number will vary for different keywords. Ko ia, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. ʻIkai ngata ai, it should be surrounded by relevant text and search terms. ʻI he founga ni, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. Hange ko ʻeni, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Totongi ki he fakauluí

The Cost Per Acquisition (CPA) and Cost Per Conversion (FPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Hangē ko ʻení, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Neongo ia, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

Ko e totongi ki he lomiʻi ʻi he (FPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Neongo ia, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. ʻIkai ngata ai, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. ʻI he meʻa ni, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, ngaahi foʻi lea mahuʻingá, talamahuʻinga, and conversion tracking. Kapau ʻoku ʻikai ke ke fakapapauʻi e feituʻu ke kamata ai, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Ngaahi Totongí

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. ʻI hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai lelei, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. ʻIkai ngata ai, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Hangē ko ʻení, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

There are several factors that affect cost per click, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (FPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Hangē ko ʻení, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Ngaahi foʻi lea mahuʻinga

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Neongo ia, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Hange ko ʻeni, you want people to click your ads because they’re looking for a solution to a problem. Neongo ia, this may not be the case when people are searching outside of search engines, hangē ko ʻení. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, manatuʻi ʻoku ʻikai fakatupu tatau ʻa e ngaahi foʻi lea mahuʻinga kotoa pe. While some may seem smart at first, some are not. A search for “lea fufū ʻa e WiFi” indicates that people are looking for a wifi password, not a specific product or service. Hangē ko ʻení, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Hange ko ʻeni, you can see their working hours and commute times. ʻIkai ngata ai, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Hangē ko ʻení, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Neongo ia, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Neongo ia, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Muimuiʻi ʻo e fakaului

You can use AdWords conversion tracking to see how many of your ads are converting. ʻOku faʻa, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 ngaahi ʻahó, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Taimi lahi, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Neongo ia, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

ʻI he taimi ʻoku fokotuʻu ai ʻa e uepisaiti pe telefoni ki he ngaahi ului ʻi he saiti, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, kau ai ʻa e kemipeini, Kulupu tuʻuaki, Tuʻuaki, mo e foʻi lea mahuʻinga. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Hangē ko ʻení, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. ʻI he tafaʻaki ʻe, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Ko ia, you should use AdWords conversion tracking if you have multiple online marketing channels.

Kapau ʻoku ke feinga ke fakaʻaongaʻi ʻa e Google ngaahi foʻi lea ki hoʻo tuʻuaki fakamaketi, ʻe fie maʻu ke ke ʻilo ha ngaahi tefitoʻi fakaikiiki fekauʻaki mo e founga ʻoku ngaue ai. ʻOku totonu ke ke fakaʻaongaʻi ʻa e fakamole-ki he-lomiʻi (FPC) fekau, Tuʻuaki ʻo e saiti, pea toe targeting ke fakalahi hoʻo lomiʻi ʻi he fakautuutu. Ke kamata, lau ʻa e fakamatala ko ʻeni ke ʻiloʻi ʻa e ngaahi fotunga mahuʻinga taha ʻo e ngaahi foʻi lea. Hili hono lau e fakamatala ko ʻení, ʻOku totonu ke ke lava ʻo faʻu ha ngaue lelei.

Totongi-ki he-lomiʻi (FPC) fekau

Ko e totongi-ki he-lomiʻi ʻi he kole ko ha konga mahuʻinga ia ʻo ha ngaue PPC lelei. ʻAki hono fakasiʻisiʻi hoʻo fakamole-ki he-lomiʻi, te ke lava ʻo fakalahi hoʻo ngaahi meʻalele mo e tuʻunga ʻo e ului. ʻOku fakapapauʻi ʻa e PC ʻi hoʻo talamahuʻinga pea mo ha founga ʻoku fie maʻu ki he tuʻunga lelei ʻo e tuʻuaki, tuʻunga tuʻuaki, mo hono fakafuofuaʻi ʻo e monu mo e ngaahi founga tuʻuaki kehe. ʻOku makatuʻunga ʻa e founga ko ʻeni ʻi ha ngaahi meʻa lahi, kau ai ʻa e faʻahinga uepisaiti ʻoku ke maʻu mo hono kanotohi.

ʻOku kehekehe pe ʻa e ngaahi founga ʻa e PC ki he saiti takitaha. ʻOku fakaʻaongaʻi ʻe ha niʻihi ʻa e tohi lesoni kae fakafalala ʻa e niʻihi kehe ki he ngaahi founga fakakomipiuta. ʻOku ʻi ai ha ngaahi lelei mo ha ngaahi palopalema ki he ongo. Ko e taha ʻo e ngaahi lelei mahuʻinga taha ʻo e kole fakakomipiuta ko ʻene fakatauʻatainaʻi ʻa e taimi ki he ngaahi ngaue kehe. ʻE tokoniʻi koe ʻe ha founga lelei ke lahi ange hoʻo fakamole pea maʻu e ngaahi ola lelei taha. Ko hoʻo fokotuʻu pe hoʻo ngaue pea optimized hoʻo mavae, te ke ʻi ho hala ke huhu hoʻo fakatokangaʻi mo fakaului hoʻo ngaahi meʻalele.

ʻOku fakaʻata koe ʻe ha PC maʻulalo ke ke maʻu ha lomi lahi ange ki hoʻo patiseti, pea ʻoku ʻuhinga ʻa e lahi ange ʻo e lomi ki he meʻa ʻe malava ke iku ki hoʻo uepisaiti. ʻI hono fokotuʻu ha FPC ʻoku maʻulalo, te ke lava ʻo aʻusia ha tuʻunga maʻolunga ange ʻi he ngaahi founga kehe. Ko e lao lelei ʻo e motuʻa tuhu ke fakatefito hoʻo talamahuʻinga ʻi he ʻavalisi ʻo e fakatau ʻoku ke ʻamanaki ke fai he mahina. Ko e lahi ange ʻo e ului ʻokú ke maʻú, ko e maʻolunga ange hoʻo ROI.

ʻOku ʻi ai ha ngaahi foʻi lea mahuʻinga ʻe laungeau ʻoku lava ke maʻu, totongi-ki he-lomiʻi ʻi he kole ko ha konga mahuʻinga ia ʻo ha ngaue PPC lelei. Neongo ʻoku ʻikai fie maʻu ʻa e ngaahi CS maʻolunga ki he ngaue kotoa pe, ʻe lava ʻe he totongi maʻolunga ʻo ʻai ke nau maʻamaʻa ange. Hangē ko ʻení, Kapau ʻoku ʻomi ʻe ha pisinisi ha koloa mahuʻinga maʻolunga, te ne lava ʻo totongi ha PC maʻolunga. ʻI he tafaʻaki ʻe tahá, ngaahi ngaueʻanga ʻoku ʻi ai e ʻavalisi ʻo e totongi ki he lomiʻi ʻe lava ke totongi ʻaki ha PC maʻolunga ange koeʻuhi ko e mahuʻinga ʻo e moʻui ʻa e kau fakatau.

ʻOku makatuʻunga e lahi ʻo e paʻanga ʻoku ke fakaʻaongaʻi ʻi he lomiʻi ʻi ha ngaahi meʻa lahi, kau ai ʻa e maaka lelei mo e foʻi lea mahuʻinga. Kapau ʻoku ʻikai fekauʻaki hoʻo foʻi lea mahuʻinga mo e maketi ʻoku fakataumuʻa ki ai hoʻo pisinisi, ʻe lava ke tupulaki hoʻo talamahuʻinga ʻaki 25 peseti ʻe taha pe lahi ange. Ko e FKT māʻolungá ko ha fakaʻilonga ia ʻe taha ʻoku ʻaonga hoʻo tuʻuakí. Te ne lava ʻo fakatupulaki hoʻo PC lolotonga hono fakasiʻisiʻi hoʻo Avg. FPC. Smart PPC marketers ʻiloʻi ʻoku ʻikai ko e fekauʻaki ʻataʻata pe ʻa e PC mo e ngaahi foʻi lea mahuʻinga, ka ko hano fakatahaʻi ʻo ha ngaahi meʻa kehe.

ʻI he taimi ʻoku kole ai ʻa e PC ki he ngaahi foʻi lea, ʻOku ke totongi ki ha tokotaha faipulusi ha paʻanga pau ki he lomiʻi takitaha ʻo makatuʻunga ʻi he mahuʻinga ʻo hoʻo tuʻuaki. Hange ko ʻeni, Kapau te ke lea ʻaki ha paʻanga ʻe tahaafe pea lomiʻi tuʻo taha, te ke totongi ha mahuʻinga maʻolunga ange ʻi haʻo fakaʻaongaʻi ha netiueka tuʻuaki hange ko Bing. ʻOku tokoni ʻa e founga ko ʻeni ke ke aʻu ai ki ha tokolahi ange ʻo e kau fakatau mo ha totongi maʻulalo ange ʻi he lomiʻi.

Tuʻuaki ʻo e saiti

Mo e Saiti Targeting ʻi he feituʻu, ʻOku lava ʻe he Google advertisers ʻo fili ʻa e ngaahi uepisaiti ʻe ʻasi ai ʻenau ngaahi tuʻuaki. ʻOku ʻikai tatau ia mo e totongi-lomiʻi ʻi he tuʻuaki, ʻOku fakaʻata ʻe he saiti Targeting ʻa e advertisers ke fakataumuʻa ki ha ngaahi feituʻu pau. Neongo ʻoku lelei ʻa e tuʻuaki -ki he advertisers ʻoku nau ʻiloʻi lelei ʻa e meʻa ʻoku fekumi ki ai ʻenau kau fakatau, ʻOku ne tuku ʻa e ngaahi meʻa ʻe ala hoko ʻi he maketi. Ko ha ngaahi tokoni ʻeni ke ʻai hoʻo ngaahi tuʻuaki ke makehe:

Ko e ʻuluaki sitepu ʻi maximizing hoʻo ului ko hono fili ʻo e ngaahi tuʻuaki totonu ʻo e saiti. Ko e ngaahi tuʻuaki ʻoku fekauʻaki mo ha saiti pau ʻe ngalingali ʻe fakaului. Fili ha mohu founga pau ke fakaʻehiʻehi ai mei he kakai burnout, ʻa ia ko e taimi ʻoku helaʻia ai ʻa e haʻofanga ʻi heʻenau mamata ki he ngaahi tuʻuaki tatau. ʻOku matuʻaki mahuʻinga ʻeni ʻi he taimi ʻoku tuʻuaki ai ki he kakai ʻoku siʻisiʻi ʻenau laukonga. Ko e ʻuhinga ʻeni ʻe lava ke tokoni ai hono liliu ʻo e tuʻuaki creatives.

Toe targeting

ʻE lava ke ola lelei ʻaupito hono fakaʻaongaʻi ʻo e targeting mo e ngaahi foʻi lea ko ʻeni. ʻE lava ke fakaʻaongaʻi ia ke tohoakiʻi ʻaki e kau fakatau ki hoʻo uepisaiti. ʻOku lahi ange ʻa e meʻa ʻi he Facebook ʻi he 75% ʻo e kau fakaʻaongaʻi ʻo e telefoni to, ʻai ke hoko ia ko ha fili lelei ke takiekina hoʻo ʻi he Twitter. ʻIkai ngata ai, te ke lava ʻo fakaʻaongaʻi lelei ʻa e ngaahi foʻi lea ko e M’ founga anga fakakaumeʻa toʻotoʻo ke maʻu e tokanga ʻa hoʻo kau fanongo. ʻI he founga ni, te ke lava ʻo fakaului kinautolu ki he kau fakatau. Ko hono fakaʻaongaʻi ʻo e Facebook mo e Twitter ke toe targeting ko ha founga lelei ia ke fakahoko ai ʻa e lahi taha ʻo e founga tuʻuaki malohi ko ʻeni.

Toe targeting mo e ngaahi foʻi lea ʻoku lahi hono ngaahi lelei. ʻOku tokoni ia ke ke fetuʻutaki ai mo hoʻo kau fakatau lolotonga pea aʻu ki he ngaahi meʻa foʻou. ʻI hono fokotuʻu ha ngaahi fakaʻilonga script ʻi hoʻo uepisaiti, ʻe toe mamata ʻa e kakai kuo nau ʻaʻahi ki hoʻo saiti ʻi he kuohili ki hoʻo ngaahi tuʻuaki, faʻu ʻo e pisinisi. ʻOku toe fakaʻata foki koe ʻe he Google ke ke toe fakaʻaongaʻi ʻa e targeting mo e ngaahi foʻi lea ʻi he ngaahi senolo mitia fakasosiale kehekehe, kau ai ʻa e Facebook, Twitter, mo e YouTube.

ʻOku fakaʻaongaʻi ʻe he Google tuʻuaki ha kouti ʻoku ui ko e “retargeting” ʻOku ngaue mo ha browser ʻa ha tokotaha ʻaʻahi ke ʻave ha ngaahi tuʻuaki. ʻOku ʻikai ʻasi ʻa e kouti ʻi ha screen ʻo e tokotaha ʻaʻahi ki he uepisaiti, ka ʻoku fetuʻutaki ia mo e browser ʻa e tokotaha fakaʻaongaʻi. ʻOku mahuʻinga ke fakatokangaʻi ʻe lava ʻe he tokotaha ngaue kotoa pe ʻi he ʻInitaneti ʻo toʻo ʻa e cookies, ʻa ia te ne ʻai ke siʻisiʻi ange ʻa e aʻusia ʻo e fakamaketi ʻi he ʻInitaneti. ʻE lava ke hiki fakalaka ʻa e ngaahi uepisaiti ko ia kuo ʻosi ʻi ai ha Google Analytics tag ʻi hono tanaki atu ʻo e Google ngaahi tuʻuaki-targeting code.

Ko e founga ʻe taha ki hono toe targeting ʻaki e ngaahi foʻi lea ko e lisi ʻoku makatuʻunga ia ʻi he retargeting. ʻI he faʻahinga targeting ko ʻeni, kuo ʻosi ʻaʻahi ʻa e kau fakaʻaongaʻi ki ha uepisaiti pea lomiʻi ʻi ha peesi ʻo e lomiʻi ʻi he Post. ʻE lava ʻe he ngaahi tuʻuaki ko ʻeni ʻoku fakataumuʻa ki ai ʻo poupouʻi ʻa e kau ʻaʻahi ke nau fai ha fakatau pe upgrade ki ha makasini. Ko e toe targeting mo e ngaahi foʻi lea ko ha founga lelei ia ki hono faʻu ʻo e tuʻunga lelei maʻolunga.

ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki hoʻo ngaahi tuʻuaki ʻo e ngaahi foʻi lea. Te ke lava ʻo hiki tatau pea fakapipiki e ngaahi tuʻuaki lolotonga ki hoʻo ʻakauni, pe fakaʻilongaʻi fakatouʻosi e ongo puhá ke fai ha liliu. Hili hoʻo hiki tatau mo fakapipuli, te ke lava ʻo fakafehoanaki hoʻo tatau mo e ʻuluʻi fakamatala ki he ngaahi tuʻuaki kehe. Kapau ʻoku ʻikai ngaue ʻa e tatau, feinga ke toe hiki ia pea vakaiʻi e lahi hoʻo ului. Mahalo te ke fie maʻu foki ke ʻai ha clamp ki he tatau, foki. Ko ha ngaahi tokoni ʻeni ke fakaleleiʻi ʻaki hoʻo ngaue ki he ngaahi foʻi lea:

Totongi ki he lomiʻi

Neongo ko e PC ko ha konga mahuʻinga ia ʻo e tuʻuaki ʻi he ʻInitaneti, ʻOku ʻi ai ha ngaahi founga ke tauhi ai e fakamole ʻi he mapuleʻi. ʻI hono fakaʻaongaʻi ʻo e Google ngaahi foʻi lea, te ke lava ʻo fokotuʻu ha ngaahi tuʻuaki ʻi ha faʻahinga uepisaiti pe ʻo makatuʻunga ʻi ha faʻahinga foʻi lea pe. Tatau ai pe pe ko e ha hoʻo faʻahinga pisinisi, ʻOku totonu ke ke tauhi ha mata ofi ki he ngaahi tukuakiʻi ʻa e Google ke fakaʻehiʻehi mei he ʻalu ki tahi. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ʻaonga ke manatuʻi ʻi he taimi ʻoku ke fakapapauʻi ai hoʻo fakamole ki he lomiʻi ʻi he.

ʻOku kehekehe pe ʻa e totongi ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku makatuʻunga ʻi he koloa ʻoku tuʻuaki. Ko e lahi taha ʻo e ngaahi tuʻuaki ʻi he ʻInitaneti ʻoku fakatautuki-based, ʻuhinga ʻoku advertisers totongi ʻo makatuʻunga ʻi he lahi ʻo e lomi ʻoku nau maʻu. Ko e maʻolunga ange ʻa e ngaahi koloa’ talamahuʻinga, Ko e lahi ange ʻenau ngaahi tuʻuaki ʻe fakatokangaʻi ia ʻi he fafanga ʻo e ongoongo. Kapau ʻoku kumi ʻe hoʻo pisinisi ha ngaahi meʻalele maʻolunga, ʻe lava ke tokoni atu ʻa e CS maʻolunga ange ke fakatupulaki hoʻo fakatokangaʻi. Te ke lava ʻo fakaʻaongaʻi ʻa e Google Analytics ke sio pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne fakaului ʻa e lelei taha.

ʻE makatuʻunga ʻa e totongi lelei taha ʻi he lomiʻi ʻi hoʻo taumuʻa. ʻOku lahi ha ngaahi pisinisi ʻoku nau fakakaukauʻi ha meʻa ʻe nima ki he taha ʻi he taimi ʻoku fakaʻaongaʻi ai ʻa e fakamole ki he ongo (CPI) tuʻuaki. Ko e founga ʻe taha ke vakai ai ki he totongi ki he lomiʻi ko e peseti ʻo e lomi ki he paʻanga hu mai. ʻI hono fakatupulaki e ʻavalisi ʻo e tuʻunga ʻulungaanga mahuʻinga ʻo e, ʻe maʻolunga ange hoʻo PC. Taumuʻa ke toe lahi ange ʻa e foki ki he ʻinivesimeni (ʻOKU OU).

Ke fakalahi ʻa e PC ki hoʻo ngaahi foʻi lea ko e tuʻuaki, fakakaukau ke fakaleleiʻi ʻa e ROI ʻo hoʻo ngaahi founga fakamaketi kehe. ʻE hanga ʻe hono aʻusia ʻo e taumuʻa ko ʻeni ʻo fakaʻata koe ke ke fakaʻaongaʻi lelei ʻa e ngaahi tuʻuaki retargeting ʻi he mitia fakasosiale mo e ngaahi fakafetuʻutaki fakahangatonu. ʻIkai ngata ai, ʻe lava ke ngaue fakataha ʻa e ʻimeili mo hoʻo ngaahi founga fakamaketi kehe, fakatupulaki hoʻo pisinisi mo fakasiʻisiʻi e fakamole. Te ke lava ʻo tokangaʻi hoʻo patiseti lolotonga maximizing hoʻo NGAUE ʻaki haʻo ngaue mo e totongi ʻa e kasitoma. Ko ia, ko e ha ʻoku ke tatali ki ai?

Totongi ki hono maʻu

CPA, pe totongi ki hono maʻu mai, fakafuofuaʻi ʻa e totongi fakakatoa ki hono maʻu ʻo ha kasitoma. ʻE lava ke fakatau ʻa e meʻa ʻoku hoko ʻi he ului, foomu ʻoku fakahuú, download ʻo e tohi kole, pe kole ha callback. ʻOku faʻa fakaʻaongaʻi ʻa e totongi ki hono maʻu ke fakafuofuaʻi ʻaki ʻa e ola lelei ʻo e mitia fakasosiale, fakamaketi ʻimeili, mo totongi ha tuʻuaki. Neongo ʻoku ʻikai ke ʻi ai ha fakamole fakahangatonu ʻa e SEO, ʻOku malava ke maʻu ha fakakaukau lelei ange ki he ola lelei ʻo e fakamaketi ʻimeili ʻaki hono fikaʻi ʻa e CPA ki he ngaue.

Neongo ʻoku mahuʻinga ʻa e CPA ki ha faʻahinga tuʻuaki fakamaketi, ʻOku faingataʻa ke fakafehoanaki ki ha tuʻunga ʻulungaanga angamaheni. ʻOku kehekehe pe ia ʻo makatuʻunga ʻi he koloa, faʻa ngaue, mo e totongí. Ko e maʻulalo ange ʻa e fakamole ki hono maʻu, Ko e lelei ange hoʻo ngaue tuʻuaki ko e. Ke fikaʻi hoʻo CPA, ʻOku totonu ke ke fikaʻi ha ngaahi fika fakasitetisitika, kau ai ʻa e vave mo e ngaahi ʻaʻahi makehe. Kapau ʻoku maʻolunga hoʻo CPA, mahalo naʻa fie maʻu ke fakatonutonu hoʻo founga fakamaketi.

Te ke lava foki ʻo fikaʻi ʻa e CPA ki he ngaahi pisinisi taʻe ʻi ai ha koloa pe ngaue. ʻE lava ke muimuiʻi ʻe he ngaahi pisinisi ko ʻeni ʻa e fakaului, hange ko e fakafonu mo e fakaʻaliʻali signups, fakaʻaongaʻi e ngaahi fōmú. Neongo ia, ʻOku ʻikai ha tuʻunga moʻui ki hono fakapapauʻi ʻo e fakamole lelei ki hono maʻu, ʻi he kehekehe ʻa e pisinisi takitaha ʻi he ʻInitaneti, totongi, ngaahi māsiní, ngaahi fakamole ki hono fakalele, mo e ngaahi tuʻuaki tuʻuaki. Ko e founga lelei taha ke fikaʻi ʻaki e CPA ko hono muimuiʻi e lahi ʻo e ngaahi ului ʻoku ʻomi ʻe hoʻo tuʻuaki.

Ko e CPA ko ha founga angamaheni ia ke muimuiʻi ʻaki e lavameʻa ʻi he fakamaketi ʻo e misini kumi. ʻOku tokoni ia ke fakapapauʻi ʻa e lahi hoʻo fakamole ke maʻu ha kasitoma foʻou. ʻOku faʻa fikaʻi ʻa e CPA ki he ʻuluaki ului, hange ko ha foomu signup pe fakaʻaliʻali subscription. Te ke lava foki ʻo muimuiʻi mo fakafuofuaʻi ʻa e ola lelei ʻo hoʻo ngaahi tuʻuaki pea fakapapauʻi ʻa e lahi ʻo ʻenau fakamole ke maʻu. Ko e lahi ange ʻo e ului ʻoku ke maʻu, Ko e siʻi ange hoʻo totongi ʻi he lele loloa.

Vave ʻo e fakaului

Kapau ʻoku ke feinga ke fakalahi hoʻo ului ʻi he ngaahi foʻi lea ko e M, ʻoku ʻi ai ha ngaahi meʻa ʻoku totonu ke ke fai ke fakaleleiʻi ai. ʻUluaki, ʻoku fie maʻu ke mahino kiate koe ʻa e vave ʻo e ului. Ko e vave ʻo e ului ʻi he Google Adwords ko e peseti ia ʻo e kau ʻaʻahi ʻoku nau lomiʻi ʻi hoʻo tuʻuaki pea toki papi ului. ʻE lava ke hoko ʻa e vave ko ʻeni ʻo e ului ko ha meʻa mei he 10% ki he 30%. Ko e vave taha ʻo e ului ʻoku liunga tolu ki he nima ʻoku maʻolunga ange ia ʻi he ʻavalisi ʻo e ngaue. Koeʻuhi ke toe lahi ange hoʻo ului, ʻOku totonu ke ke ʻahiʻahiʻi ʻa e ngaahi foaki kehekehe mo siviʻi ʻa e tafe hoʻo uepisaiti. ʻE tokoni ʻeni ke mahino kiate koe ʻa e meʻa ʻoku ngaue mo e meʻa ʻoku ʻikai. ʻIkai ngata ai, te ke lava ʻo fakaʻaongaʻi lelei ʻa e remarketing ke toe maʻu ha kau ʻaʻahi kuo nau fakahaaʻi ʻenau tokanga ki hoʻo koloa.

ʻI he angamahení, ʻOku totonu ke taumuʻa ʻaki ʻe he advertiser kotoa pe ha vave ʻo e ului 2.00%. ʻOku ʻuhinga ʻeni ki he 100 kau ʻaʻahi ki he uepisaiti, ʻoku totonu ke fakafonu ʻe ha toko ua ha foomu fetuʻutaki. Maʻa e ngaahi kautaha B2B, ʻOku totonu ke maʻolunga ange ʻa e vave ko ʻeni ʻi he ua. Ki he ngaahi uepisaiti ʻi he-Komeesi, ʻOku totonu ke ʻi ai ha ʻota ʻe ua ki he kau ʻaʻahi ʻe laungeau. Neongo ia, ʻoku ʻi ai ha ngaahi tukunga pau ʻoku ʻikai fakafonu ai ʻe ha tokotaha ʻaʻahi ha foomu, ka ʻoku totonu ke kei lau pe ʻa e ului. Tatau ai pe pe ko e ha e meʻa ʻe hoko, ʻe hanga ʻe ha tuʻunga maʻolunga ʻo e ului ʻi he ngaahi foʻi lea ko ʻeni ʻo fakalahi hoʻo pisinisi mo takiekina hoʻo ROI.

Ko ha meʻa mahuʻinga ʻe taha ʻi hono fakaleleiʻi e vave ʻo e ului ko e tokanga taha ki hoʻo kau fakatau lelei. ʻI he tokanga taha ki he haʻofanga totonu, te ke lava ʻo puke ʻa e konga ki lalo ʻo e foneli ʻoku ke fekumi ki ai. Neongo ʻoku fakamoleki ʻe ha advertisers tokolahi ha paʻanga lahi ʻi he tuʻuaki, ko ha peseti siʻisiʻi pē ʻo e kau papi uluí. Kapau te ke tokanga taha ki he kakai totonu, te ke lava ʻo fakalahi hoʻo paʻanga hu mai pea fakasiʻisiʻi hoʻo fakamole. ʻI he taimi ʻoku ke maʻu ai ʻa e kau fakatau totonu, ʻe fakaengaue hoʻo ului!

Fekumi ki he foʻi lea mahuʻinga

Kapau ʻoku ke fie maʻu hoʻo feinga tuʻuaki ke ola lelei taha ʻe lava, ʻOku mahuʻinga ke mahino ʻa e mahuʻinga ʻo e fekumi ki he foʻi lea mahuʻinga. ʻE maumauʻi ho taimí mo hoʻo ngāué ʻe ha foʻi lea hala ʻoku fili, ʻi heʻenau hoko ko e kakai ʻoku nau fekumi ki ai ʻoku ʻikai malava ke nau fekumi ki hoʻo koloa. ʻE hanga ʻe hono fakaʻaongaʻi ʻo ha ngaahi foʻi lea pau ʻo fakapapauʻi ʻoku ke aʻu ki he kakai ʻoku fakataumuʻa ki ai. Ko ha ngaahi tokoni ʻeni ke ʻai ke faingofua hoʻo founga fekumi ki he foʻi lea mahuʻinga. – Ako fekauʻaki mo e tatau ʻo e tokotaha fakatau. Ko e tatau ʻo e tokotaha fakatau ko ha kulupu ia ʻo e ngaahi foʻi lea ʻoku ne fakaʻilongaʻi ʻa e taumuʻa searcher tatau. Te ne lava ʻo tokoniʻi koe ke ke fakataumuʻa ki ha kakai pau, mo e meʻa fakameaʻa ʻo fakatatau ki ai.

– ʻIloʻi hoʻo kau fanongo. ʻOku ʻoatu ʻe he fakatotolo ki he foʻi lea mahuʻinga ʻa e fakakaukau ʻoku ke fie maʻu ke fakapapauʻi ʻaki e ngaahi fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai. ʻOku toe tokoni foki ia ke ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku mahuʻinga taha ki hoʻo uepisaiti, pea ʻoku feʻauʻauhi taha. ʻE lava ke ʻaonga ʻa e fakamatala ko ʻeni ki hoʻo founga ngaue mo hoʻo founga fakamaketi fakalukufua. Taimi lahi, fekumi e kakaí ki ha ngaahi founga ke fakaleleiʻi ʻaki he ʻInitanetí, pea ʻe lava ke tokoni atu hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ke ke fakataumuʻa ki he kakai totonu. Ko e lahi ange hono fakapapauʻi hoʻo meʻa ʻi loto ko e, Ko e lahi ange ʻo e ngaahi meʻalele te ke lava ʻo ʻamanaki ke maʻu.

– ʻIloʻi hoʻo feʻauhi. Fakaʻaongaʻi ʻo e ngaahi meʻangaue ki he fekumi ki he fo, te ke lava ʻo ʻiloʻi ʻa e meʻa ʻoku targeting ʻe hoʻo ngaahi feʻauʻauhi mo e feʻauʻauhi ʻoku nau. Fakapapauʻi ʻoku ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke fuʻu feʻauʻauhi pe fuʻu angamaheni. Fili ʻa e niches ʻaki ʻa e leʻo lahi ʻo e feʻaluʻaki. ʻE tohoakiʻi mai ʻe he ngaahi kupuʻi lea mahuʻinga ha kakai tokolahi. Fakaʻosí, fakafehoanaki hoʻo ngaahi foʻi lea mahuʻinga ki hoʻo ngaahi feʻauʻauhi’ kakano mo e meʻa ʻoku ʻi ai. Ko hoʻo maʻu pe ha fakakaukau mahino ki he ngaahi fie maʻu hoʻo kau fanongo, te ke lava ʻo kamata tohi ha meʻa ke feau ʻaki e ngaahi fie maʻu ko iá.

Faʻu ha tuʻuaki malohi

ʻOku mahuʻinga hono faʻu ha tuʻuaki lelei kapau ʻoku ke fie maʻu hoʻo pisinisi ke makehe mei he toenga. Kuo pau ke ʻaonga mo mahuʻinga ʻa e tuʻuaki lelei, pea tali ha fehuʻi ʻe lava ke maʻu ʻe he tokotaha laukonga fekauʻaki mo hoʻo koloa pe ngaue. ʻOku faingofua mo faingataʻa hono faʻu ha tuʻuaki, koeʻuhi he ʻoku lahi fau e ngaahi fakahinohino mo e meʻangaue ʻa e mamani fakakomipiuta. Ko ha meʻa ʻeni ʻe fitu ke manatuʻi ʻi he taimi ʻoku faʻu ai ha tuʻuaki lelei:

Ngāue ʻaki e ngaahi lea ongo mālohí – Ko e ngaahi foʻi lea mahuʻinga ʻeni ʻoku ne fusi ʻa e tokotaha laukonga pea pique ʻenau tokanga. Fakaʻaongaʻi ʻo e foʻi lea ko e “koe” ʻi hoʻo tuʻuaki ko e taha ia ʻo e ngaahi founga lelei taha ke maʻu ai e tokanga hoʻo kau fanongo. ʻOku tali lelei ʻe he kakai ʻa e tatau ʻo e tuʻuaki ʻoku fakatefito ʻiate kinautolu, kae ʻikai ko hoʻo pisinisi. Ko e “koe” ʻi hoʻo tatau tuʻuaki ʻoku fakatefito ia ʻi he kasitoma ʻi he tokotaha ʻoku ne lau ʻa e tuʻuaki, pea ʻoku ne fakatupulaki ai ʻa e malava ke nau lomiʻi ia.

ʻI he taimi ʻoku faʻu ai hoʻo tatau tuʻuaki, manatuʻi ke hiki ha ʻuluʻi fakamatala malohi, ʻa ia ʻoku ne fakamatalaʻi ʻa e meʻa ʻoku ke maʻu pe ngaue tokoni pea ʻoku kau ai ha foʻi lea mahuʻinga mei hoʻo kulupu tuʻuaki. ʻE tokoni ʻeni ki hoʻo foʻi lea mahuʻinga. Kapau ʻoku lahi hoʻo ngaahi foʻi lea mahuʻinga ʻi ha kulupu, ʻoua naʻa ke ongoʻi haʻisia ke hiki ha fakamatala tuʻuaki mavahevahe maʻa e tokotaha takitaha. Ka, fakakaukau ki he kaveinga fakalukufua ʻo e kulupu tuʻuaki, pea hiki ha fakamatala ʻi he ngaahi foʻi lea mahuʻinga ʻoku ngali mahuʻinga taha ki he kulupu tuʻuaki.

Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ʻe ʻufiʻufi ʻe he fakahinohino vave ko ʻeni ʻa e ngaahi tefitoʻi meʻa mahuʻinga: Fekumi ki he foʻi lea mahuʻinga, Faʻahinga tuʻuaki, ʻOku mavae ʻa e PC, mo e ngaahi foʻi lea kovi. Hili hono lau e fakamatala ko ʻení, te ke mateuteu ke kamata hoʻo fuofua ngaue ki he ngaahi lea! Hokohoko atu hono lau ʻo e fanga kiʻi tokoni mo e ngaahi fakaʻaliʻali ʻi he founga ke ʻai ai hoʻo ngaue ke ola lelei. Te ke maʻu ha loto falala lahi ange ʻi ha toe taimi! Ko ia, kamata! Pea ʻoua naʻa ngalo ke vakaiʻi ʻetau ngaahi fakahinohino kehe ki he ngaahi foʻi lea mo e founga ki he ngaahi fakamatala ki ha ngaahi tokoni mo ha ngaahi fakaʻaliʻali lahi ange.

Fekumi ki he foʻi lea mahuʻinga

Ko e taha ʻo e ngaahi founga lelei taha ke maʻu ai ʻa e ngaahi foʻi lea mahuʻinga ko hono fakaʻaongaʻi ha meʻangaue hange ko e meʻangaue ki he foʻi lea mahuʻinga ʻa Bing. Ko bing ʻa e misini fekumi lahi taha hono ua ʻi he mamani, ngaue ki hono tokangaʻi 12,000 fekumi ʻe miliona he māhina takitaha. ʻE ʻoatu ʻe he meʻangaue ko ʻeni ha lisi ʻo e ngaahi fokotuʻu ki he foʻi lea mahuʻinga ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga kuo ke fili. Fakaʻaongaʻi e ngaahi lisi ko ʻení ke faʻu ʻaki ha meʻa ʻ, fakatupulaki ho ngaahi faingamalie ke takiekina e kau ʻaʻahi foʻou. Te ke lava foki ʻo fakaʻaongaʻi e ngaahi lisi ko ʻení ke faʻufaʻu ʻaki ha meʻa foʻou, hange ko ha blog pe ko ha foʻi vitio.

Ko e fekumi ki he foʻi lea mahuʻinga ko e founga ia ʻo hono ʻiloʻi e ngaahi foʻi lea mahuʻinga ʻoku fakaʻaongaʻi ʻe he kakai ke fekumi ki hoʻo koloa pe ngaue. ʻI hono fai ʻeni, te ke ako fekauʻaki mo e ngaahi tefito ʻoku manakoa pea mo e faʻahinga meʻa ʻoku fekumi ki ai e kakai. ʻE tokoni hono ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku manakoa ʻi he kakai ʻoku fakataumuʻa ki ai ke ke fakapapauʻi ʻa e faʻahinga meʻa ke maʻu. Ko hoʻo maʻu pe hoʻo lisi ʻo e ngaahi foʻi lea mahuʻinga, te ke lava ʻo fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ko ʻeni ʻaki ha tuʻuaki copywriting, fakamaketi fakasosiale ʻo e mitia, mo ha ngaahi founga kehe.

ʻI he taimi ʻoku fekumi ai ki he ngaahi foʻi lea mahuʻinga, te ke fie tokanga taha kiate kinautolu ʻoku pau ange ʻi he ngaahi meʻa fakalukufua. ʻOku faingofua pe ʻa e ʻuhinga: Kapau ʻoku lahi ha foʻi lea mahuʻinga, ʻOku ʻikai malava ke aʻu ki he kakai ʻoku fakataumuʻa ki ai. Kapau ʻoku ke fakaʻaongaʻi generalized ngaahi foʻi lea mahuʻinga, Mahalo te ke maumauʻi e taimi mo e paʻanga. Ngaahi foʻi lea mahuʻinga lahi, ʻi he tafaʻaki ʻe, he ʻikai ke ne ʻomi ha ngaahi meʻalele lahi. ʻI he taimi ʻoku ke maʻu ai ha ngaahi foʻi lea mahuʻinga pau, ʻe ola lelei hoʻo ʻi he ʻInitaneti. ʻE hanga ʻe ha lisi ʻo e foʻi lea mahuʻinga ʻo fakaʻata koe ke ke fakataumuʻa ki ha kakai pau ʻoku ʻi ai e meʻa totonu.

ʻOku ʻi ai ha ngaahi meʻangaue taʻetotongi mo maʻolunga ʻe lava ke tokoni atu ʻi hoʻo fekumi ki ha ngaahi foʻi lea pau. Ko e foʻi lea mahuʻinga ʻa e Moz explorer ko e taha ia ʻo e ngaahi meʻangaue ko ia, pea ʻoku ne ʻomi ha ngaahi tatau taʻetotongi mo maʻolunga. ʻE lava ʻe hono toe vakaiʻi ʻe Leli Kimi ʻa e foʻi lea mahuʻinga ʻa e Moz Explorer ʻo ʻoatu ha fakakaukau ki he ʻaonga ʻo e foʻi lea mahuʻinga ko e Moz Explorer. Ko e SEMrush ko ha meʻangaue lelei ia ʻe taha ʻoku ʻi ai ha tatau taʻetotongi mo totongi. Te ke lava ʻo ʻahiʻahiʻi fakatouʻosi kinaua kimuʻa pea ke toki fai ha fili fakaʻosi.

Faʻahinga tuʻuaki

ʻOku lahi ha ngaahi founga ke fakalahi ai hoʻo patiseti tuʻuaki ʻo fakafou ʻi hono fakaʻaongaʻi ʻo e ngaahi faʻahinga tuʻuaki kehekehe ʻoku lava ke maʻu ʻi he ngaahi foʻi lea. ʻI he taimi ʻoku faʻahinga ai ʻe he searcher ha foʻi lea angamaheni, ʻe fokotuʻu mai ʻe ha misini kumi Morphe polosi ki he tokotaha fakaʻaongaʻi. ʻOku lelei ʻa e faʻahinga fekumi ko ʻeni ki he motolo kautaha fotunga ʻoku nau ʻiloʻi lelei, koeʻuhi he ko e taumuʻa ke hoko ʻa e searcher ko ha kasitoma. Neongo ʻoku maʻolunga ʻa e ngaahi pale ʻo e faʻahinga ngaue ko ʻeni, ʻOku ʻikai faingofua ke fakaului ʻa e kau kumi ko ia ki he kau fakatau. Hangē ko ʻení, ʻi he taimi ʻoku fekumi ai ha taha ki he “Morphe polosi,” ʻe ʻasi hake ha tuʻuaki ki he polosi Morphe lelei taha. ʻE lava ke lea ʻaki ʻa e meʻa tatau ʻo kau ki eyeshadow palettes.

Ko e faʻahinga tuʻuaki ʻe taha ko ha ngaue ʻoku fekauʻaki mo ia, ʻa ia ʻoku ne fokotuʻu hoʻo ngaahi tuʻuaki ʻi he ngaahi uepisaiti tatau. ʻOku matuʻaki ʻaonga ʻa e faʻahinga ngaue ko ʻeni ki he ngaahi pisinisi fakalotofonua. ʻOku fakaʻaliʻali ʻe he faʻahinga tuʻuaki ko ʻeni ʻa e ngaahi fakakaukau fakapisinisi mahuʻinga ʻi he fotunga ʻo e ngaahi fakatata fengaueʻaki. Te ke lava ʻo fili ʻa e feituʻu ke fakataumuʻa ki ai pea mo e fuoloa hoʻo fie maʻu hoʻo ngaahi tuʻuaki ke lele ki. ʻE lava ʻe he faʻahinga tuʻuaki ko ʻeni ʻo takiekina hoʻo ʻilo mo fakatupulaki e ola lelei ʻo e remarketing. Kapau ʻoku ke fakalele ha tuʻuaki infographic, ʻe fokotuʻu hoʻo ngaahi tuʻuaki ʻi he ngaahi uepisaiti tatau.

ʻOku ʻi ai mo ha ngaahi founga kehe ke takiekina ai e ola lelei hoʻo ngaue ki he ngaahi foʻi lea. ʻE lava ke tokoni atu ha feinga kumi kuo fakaʻilongaʻi ke ke maʻu ha ʻilo mahuʻinga ki he meʻa ʻoku fekumi ki ai hoʻo kau fanongo. ʻE lava foki ke tokoni atu ʻa e ngaahi tuʻuaki ʻo e fekumi kuo fakaʻilongaʻi ke ke fakatupu ha ngaahi taumuʻa ʻoku taki mo maʻolunga ange. Hangē ko ʻení, te ke lava ʻo fakalele ha tuʻuaki ki he uepisaiti hoʻo pisinisi, pea fakaʻaongaʻi leva ʻa e URL ʻo e peesi ʻuluaki ke fakaʻuli ai ʻi ha ngaahi meʻalele lahi ange. Ko ha founga lelei ʻeni ke tohoakiʻi mai ʻaki e kau ʻaʻahi foʻou mo fakatupulaki hoʻo ului.

Talamahuʻinga ʻa e PC

Mahalo te ke fifili pe ʻe anga fefe haʻo holoki hoʻo lea ʻi he PC ki he ngaahi foʻi lea ke fakalahi ʻa e tupu. Neongo ko e founga mahino taha ʻeni ke fai ai ia, ko e taha pe ia ʻo e ngaahi fili lahi. ʻOku totonu foki ke ke fakakaukau ke fakasiʻisiʻi e ngaahi tafaʻaki kehe ʻo hoʻo ngaue. Ko hono fakaʻaongaʻi ʻo e Pathvisit ko ha meʻangaue fakamaketi pe ia ʻe taha te ne lava ʻo muimuiʻi ʻa e telefoni, fakaului ha kau ʻaʻahi tokolahi ange, mo fakatupu ha ngaahi lipooti fakamaketi. ʻAki hono holoki hoʻo talamahuʻinga ki he PC, te ke lava ʻo fakatupulaki ho ngaahi faingamalie ke sio ki ha tuʻunga maʻolunga ange ʻoku ou ʻi ai pea siʻisiʻi ange ʻa e maumau ʻo e tuʻuaki.

Fakatatau mo hoʻo patiseti, te ke lava ʻo fokotuʻu ha talamahuʻinga lahi taha ki he foʻi lea mahuʻinga takitaha pe kulupu tuʻuaki. Te ke lava ʻo liliu hoʻo mavae, pe fakaʻaongaʻi ha fili fakakomipiuta. ʻOku fakaʻata koe ʻe he tohi lesoni ke ke fokotuʻu ʻa e lahi taha ʻo e paʻanga ʻoku ke loto fiemalie ke fakamoleki ʻi ha foʻi lea mahuʻinga pe kulupu tuʻuaki. ʻOku fakaʻata koe ʻe he meʻa ni ke ke tokangaʻi hoʻo patiseti pea toe mahuʻinga ange ʻi hoʻo ngaahi taumuʻa tuʻuaki mo e taumuʻa fakapisinisi. ʻOku lahi ha ngaahi lelei ki hono fakaʻaongaʻi ʻo e tohi lesoni.

Neongo ʻoku fakaʻaongaʻi ʻe he tokolahi taha ʻoku nau fakaʻaongaʻi ʻa e PC ki heʻenau ngaahi tuʻuaki, mahalo te ke fie maʻu foki ke fakakaukau ke fakaʻaongaʻi ʻa e fili – FPM. Neongo ko e fekau ʻa e PC ko e feituʻu ia ne ʻuluaki seti ki ai ha ngaue PPC, Ko e FPM ko e fili lelei taha ia kapau ʻoku ke fie maʻu ke ʻasi hoʻo ngaahi tuʻuaki ʻi he ngaahi peesi ʻi ʻolunga ʻo e ngaahi misini fekumi. Ko e taimi ʻoku hoko mai ai ki hono mapuleʻi ʻo e fakamole, Ko e PC ko e fakavaʻe metric. ʻE kehekehe pe ia ki he ngaahi tuʻuaki mo e ngaahi tuʻuaki kehekehe.

Hange ko ha toe founga tuʻuaki kehe, ʻoku mahuʻinga e patiseti fakaʻahó. Kapau kuo teʻeki ai ke ke tuʻuaki ʻi he ʻInitaneti kimuʻa, ʻOku totonu ke kamata ʻa e ngaue ʻa e Google Adwords ʻi he $20 – $50 kehekehe, pea liliu ʻo ka fie maʻu. ʻI he hokohoko atu hoʻo vakaiʻi e ngaahi ola, te ke lava ʻo liliu hoʻo patiseti ʻi ha faʻahinga taimi pe. ʻE lava ke tokoni atu hono fakaʻaongaʻi ʻo e Google AdWord Tools ke ke liliu hoʻo patiseti fakaʻaho ke lahi ange hoʻo ngaahi tuʻuaki. Kapau ʻoku faingataʻa ke ke liliu hoʻo talamahuʻinga, Ko e Google ngaahi foʻi lea ko e meʻangaue lelei taha ia ke tokoni atu ke ke fai ʻa e ngaahi fili lelei taha ki hoʻo pisinisi.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Ko e founga ʻe taha ke fakatupulaki ai e mahuʻinga hoʻo tuʻuaki ko hono fakakau e ngaahi foʻi lea kovi ʻi hoʻo ngaahi tuʻuaki PPC. ʻOku ʻikai ke ʻotometiki pe ʻa e feohi ʻa e ngaahi foʻi lea ko ʻeni mo e fehuʻi tatau. ʻOku totonu ke kau ai ʻa e ngaahi lea tatau, ngaahi tatau makehe mo fakatokolahi, mo e ngaahi kehekehe kehe ʻo e folofolá. Hangē ko ʻení, Kapau ʻoku ke feinga ke kau ki he “moʻunga,” ʻOku totonu foki ke kau ʻi hoʻo ngaue ki he foʻi lea kovi ʻa e kehekehe hange ko e mountaine mo e moʻunga. Neongo ia, ʻOku ʻikai ngaue ʻa e ngaahi foʻi lea kovi ʻi he founga tatau mo e ngaahi tuʻuaki ʻo e fekumi, ko ia, fakapapauʻi ke siviʻi ha ngaahi founga lahi.

Ke fai ʻa e lelei taha mei he founga ko ʻeni, ʻOku fie maʻu ke ke ʻilo pe ko e ha e ngaahi foʻi lea ʻoku taipeʻi ʻe he kakai ʻi ha misini kumi pea mo e ngaahi meʻa ʻoku ʻikai ʻaonga ki hoʻo pisinisi. ʻE hanga ʻe he lipooti ʻo e fekumi ki he fehuʻi ʻi he ngaahi foʻi lea ʻo ʻai ke ke ʻiloʻi pe ko e ha e ngaahi foʻi lea ʻoku taipeʻi ʻe he kakai kimuʻa pea nau toki aʻu ki hoʻo uepisaiti. Ko hoʻo ʻilo pe ʻa e ngaahi foʻi lea kovi ʻoku taipeʻi ʻe hoʻo kau ʻaʻahi ki he puha kumi, te ke lava leva ʻo fili ke fakakau kinautolu ʻi hoʻo ngaue tuʻuaki.

ʻI hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai lelei, te ke lava ʻo fakaleleiʻi hoʻo taumuʻa fekumi fakakātoá ʻaki haʻo toʻo ʻa e ngaahi foʻi lea ʻoku ʻikai mahuʻ. Te ke lava foki ʻo taʻofi ʻa e fakamatala tuʻuaki ki he “maka kulokula” pe ngaahi fili tatau mo ia. Ko e ola fakalukufua ʻo hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko hono keli hifo ki he kakai ʻoku fakataumuʻa ki ai pea fakalahi hoʻo foki ki he ʻinivesimeni. Ako ki he founga hono fakaʻaongaʻi kinautolu ʻi he ngaahi lea ʻaki hono lau e fakamatala ko ʻeni. Te ke sio ki he founga ʻe lava ai ʻe he ngaahi foʻi lea kovi ʻo fakatupulaki hoʻo swapped ʻi ha ngaahi uike siʻi pe.

He ʻikai ngata pe ʻi hono fakaleleiʻi e ola lelei hoʻo tuʻuaki, ka te nau toe fakahaofi foki koe ʻaki haʻo holoki hoʻo fakamole ki he lomiʻi ʻi he (FPC). ʻI hono fakasiʻisiʻi e lahi ʻo e lomi ʻoku ʻikai fakaului, te ke fakahaofi ha paʻanga te ke lava ʻo fai ki ha ngaahi tuʻuaki lelei ange. Ka ko e tefitoʻi lelei ʻo hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko ʻenau tokoniʻi koe ke fakaleleiʻi hoʻo ului pea fakasiʻisiʻi ʻa e fakautuutu hoʻo tupu.

Poto feʻauʻauhi

Ko e ngaahi lelei ʻo e poto feʻauʻauhi ki hoʻo pisinisi ʻoku mahulu atu ia ʻi he mahino pe ʻoku ke feʻauʻauhi. ʻOku tokoni ia ke ke fakapapauʻi ʻenau lao makehe, taumuʻa ʻo e haʻofanga, ngaahi palani totongi, pea toe lahi ange. ʻOku tokoniʻi koe ʻe he poto feʻauʻauhi ke ke fai ha ngaahi fili ʻoku tekeʻi ʻaki e fakamatala ʻa ia te ne lava ʻo fai hoʻo ngaahi tuʻuaki, ngaahi tuʻuaki, pea ʻoku toe lelei ange ʻa e fakatau. ʻE lava ke tokoni atu ʻa e ngaahi fakakaukau ko ʻeni ke fakaleleiʻi ʻa e tuʻunga lelei ʻo hoʻo ngaahi tuʻuaki mo e ngaahi tuʻuaki fakamaketi, pea pehe ki hono ʻiloʻi e ngaahi faingamalie foʻou mo e fakamanamana te ne lava ʻo takiekina hoʻo tupu. Tau vakai ki ha ngaahi sipinga ʻo e poto feʻauʻauhi.

ʻOku ʻuhinga ʻa e maʻu ʻo e poto feʻauʻauhi ke ʻiloʻi hoʻo fe’ ngaahi founga mahuʻinga, founga ʻoku nau fakahoko ʻaki e tuʻuaki, pea ko e fe ʻa e ngaahi founga ʻoku nau fakaʻaongaʻi ke fakalahi ʻaki ʻenau ngaahi laine ki lalo. ʻI he ʻosi ʻa e 4.9 piliona ʻoku nau fakaʻaongaʻi e ʻInitanet, ʻOku mahuʻinga ʻa e nofo ʻi ha sitepu ʻe taha ʻi muʻa ʻi hoʻo feʻauhi ki he lavameʻa fakapisinisi. Fakatatau ki he ʻ tuʻunga ʻo e maketi ʻa e kala,’ 77% ʻo e ngaahi pisinisi ʻoku nau fakamatalaʻi ʻa e poto feʻauʻauhi ko ha meʻa mahuʻinga ia ʻi he maketi ikuna. ʻOku toe ʻaonga foki ʻa e poto feʻauʻauhi ki he motolo kautaha fotunga ʻoku nau feinga ke fakalahi ʻa e paʻanga hu mai ʻi he vave taha ʻe lava.

Ko e founga ʻe taha ke tanaki ai ʻa e poto feʻauʻauhi ki hoʻo ngaahi foʻi lea ko e vakaiʻi hoʻo feʻauhi. ʻE hanga ʻe ha meʻangaue fakaʻatamai lelei ʻo ʻai ke ke fakafehoanaki ʻa e meʻa ʻoku vahevahe ʻe hoʻo kau feʻauʻauhi pea te ne fakaha atu ʻi he taimi ʻoku pulusi ai ha meʻa foʻou. Hange ko ʻeni, Ko e BuzzSumo ko ha meʻangaue lelei ʻaupito ia ki he fekumi, ʻi heʻene tokoni atu ke ke fakapapauʻi ʻa e faʻahinga meʻa ʻoku fakaʻaongaʻi ʻe hoʻo kau feʻauʻauhi ke aʻu ki consumers. ʻOku falala ʻa e meʻangaue fakaʻatamai ko ʻeni ki he ngaahi kulupu hange ko HubSpot, Expedia, mo e makoni. ʻE lava ke tokoni atu ke ke ʻiloʻi ʻa e founga ʻoku fakaʻaongaʻi ai ʻe he kau feʻauʻauhi ʻa e meʻa ke fakatupu ʻaki e feʻaluʻaki mo e ului.

ʻE ʻi ai ha fakamatala fekauʻaki mo e ngaahi fika fakasitetisitika fakafoʻituitui ʻi he tuʻunga maʻolunga ʻo e feʻauʻauhi, hingoa ʻo e kulupu, ngaahi tuʻuaki kuo fakaʻilongaʻi, mo e ngaahi tuʻuaki ʻoku ʻikai fakaʻilongaʻi. ʻOku totonu foki ke ʻi ai mo ha ngaahi ʻuluʻitohi kehe ʻoku ne ʻufiʻufi ʻa e ngaahi foʻi lea mahuʻinga, ngaahi tuʻuaki, to ʻa e ʻu peesi, pea toe lahi ange. Kapau ʻoku ke fekumi ki ha ngaahi sivi pau ʻoku feʻauʻauhi, te ke lava ʻo keli hifo ke sio pe ko e fe ʻi heʻenau ngaahi tuʻuaki mo e ngaahi peesi ʻoku fakahoko lelei. Te ke lava leva ʻo kamata fakafehoanaki hoʻo ngaahi ola ki heʻenau. Kapau ʻoku ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ki he PPC, te ke maʻu ha ngataʻanga ʻo hoʻo ngaahi feʻauʻauhi kapau ʻoku ke ʻilo ʻa e meʻa ʻoku ke fai.

ʻOku ʻi ai ha ngaahi founga kehekehe ke fokotuʻu ai hoʻo ʻakauni ʻo e ngaahi foʻi lea. Fakatatau mo hoʻo ngaahi taumuʻá, te ke lava ʻo fakaʻaongaʻi ha taha ʻo e ngaahi fale ko ʻeni: Taumuʻa tuʻuaki, Founga ʻo e fekau, mo e totongi. ʻOku toe hoko foki ʻa e sivi vahevahe ko ha fili. Ko hoʻo fokotuʻu pe ʻa e founga lelei taha ki hoʻo ngaue, Kuo taimi ke fakapapauʻi e founga ke fakaʻaongaʻi ai hoʻo patiseti tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke tokoni atu ke ke kamata. Ke faʻu ʻa e ngaahi tuʻuaki lelei taha, lau ʻa e tohi fakahinohino ko ʻení.

Fakamole

ʻOku kehekehe pe ʻa e totongi ʻo e ngaahi foʻi lea ʻo makatuʻunga ʻi ha ngaahi meʻa kehekehe. Ko e ʻavalisi ʻo e totongi ʻoku ʻi he $1 ki he $5 ki he lomiʻi ʻi he, Neongo ʻoku maʻulalo ange ʻa e fakamole ki he fakaʻaliʻali ʻo e netiueka. ʻOku ʻi ai ha ngaahi foʻi lea ʻe niʻihi ʻoku mamafa ange ia ʻi he niʻihi, pea ʻoku toe uesia foki ʻe he feʻauhi ʻi he maketi ʻa e fakamole. ʻOku faʻa mamafa ange ʻa e ngaahi foʻi lea priciest ʻi he ʻavalisi, pea ʻoku faʻa kau ki he ngaahi maketi feʻauʻauhi, hange ko e lao mo e ngaahi ngaueʻanga maluʻi. Neongo ia, naʻa mo e ngaahi fakamole maʻolunga ange, ʻOku kei hoko pe ʻa e ngaahi foʻi lea ko ha founga lelei ki he maketi hoʻo pisinisi ʻi he ʻInitaneti.

Neongo ʻoku ʻikai ʻomi ʻe he PC ʻa e ʻilo lahi ʻiate ia pe, ko ha kamataʻanga lelei ia ke mahino ʻa e totongi ʻo e ngaahi foʻi lea. Ko e metric ʻaonga ʻe taha ko e FPM, pe ngaahi ongo ʻo e fakamole ki he lauiafe. ʻOku ʻoatu ʻe he metric ko ʻeni ha fakakaukau ki he lahi hoʻo fakamoleki ʻi he tuʻuaki, pea ʻoku ʻaonga ia ki he ngaahi tuʻuaki ʻo e PC mo e FPM. ʻOku mahuʻinga ʻa e ngaahi ongo moʻoni ʻi hono fokotuʻu ha tuʻuaki fakamaketi taimi loloa.

Ko e totongi ʻo e ngaahi foʻi lea ko e fakakatoa ia hoʻo fakamole ki he lomiʻi ʻi he (FPC) mo e fakamole ki he ngaahi fakakaukau ʻe lauiafe (FPM). ʻOku ʻikai ke kau ʻi he lahi ko ʻení ʻa e ngaahi fakamole kehé, hange ko hono talitali ʻe hoʻo uepisaiti, ka ʻoku ne fakafofongaʻi hoʻo patiseti fakakatoa. ʻE lava ke tokoniʻi koe ʻe hono fokotuʻu ha patiseti fakaʻaho mo e talamahuʻinga lahi taha ke ke mapuleʻi hoʻo fakamole. Te ke lava foki ʻo fokotuʻu ha mavae ʻi he foʻi lea mahuʻinga pe tuʻuaki ʻo e kulupu. ʻOku kau ʻi he ngaahi fika fakasitetisitika ʻaonga kehe ke vakaiʻi ʻa e ʻavalisi ʻo e tuʻ, ʻa ia ʻoku ne talaatu ʻa e founga ʻoku kau ai hoʻo tuʻuaki ʻi he toenga ʻo e ngaahi tuʻuaki. Kapau ʻoku ʻikai ke ke fakapapauʻi e founga ke fokotuʻu ai hoʻo mavae, te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi fakakaukau fakatautuki ke sio pe ko e ha e lahi ʻo e advertisers ʻoku totongi.

Makehe mei hoʻo patiseti, ʻOku toe uesia foki ʻe hoʻo faʻahinga tuʻunga lelei ʻa e totongi ʻo e ngaahi foʻi lea tuʻuaki. ʻOku fikaʻi ʻe he Google ʻa e totongi ʻo ha tuʻuaki ʻo ha ngaahi foʻi lea ʻo makatuʻunga ʻi he tokolahi ʻo e advertisers ʻoku ʻi ai haʻanau ngaahi tuʻuaki ki ha foʻi lea mahuʻinga pau. Ko e maʻolunga ange ho faʻahinga tuʻunga lelei, ko e maʻulalo ange ʻa e fakamole ki he lomiʻi ʻe. ʻI he tafaʻaki ʻe, Kapau ʻoku masiva ho faʻahinga tuʻunga lelei, te ke totongi ha meʻa lahi ange ʻi hoʻo feʻauhi. Ko ia, ʻOku mahuʻinga ke mahino hoʻo patiseti ki he ngaahi foʻi lea ke ke lava ʻo nofo ai mo sio ki he ngaahi ola lelei.

Founga ʻo e fekau

Ko e ngaahi liliu ki he founga ʻo e fekau mo e founga fakatauhoa ʻi he ngaahi foʻi lea ʻoku ʻi ai ha kau fakaanga tokolahi ʻoku nau manuki ʻi he Google. Ki Muʻa, ʻe lava ke lea ha seini ʻo e hotele advertiser ʻi he foʻi lea “hotele,” fakapapauʻi ʻe tuʻu ʻene tuʻuaki ʻi he tumutumu ʻo e SERPs. Naʻe toe ʻuhinga foki ia ʻe ʻasi ʻenau ngaahi tuʻuaki ʻi he ngaahi kupuʻi lea ʻoku ʻi ai ʻa e foʻi lea “hotele.” Naʻe ʻiloa ʻeni ko ha tatau lahi. Ka ko ʻeni, mo e ngaahi liliu ʻa e Google, ʻOku ʻikai ke toe mavahevahe ʻa e ongo founga.

ʻOku lahi ha ngaahi founga ʻe lava ke maʻu ai hoʻo lomi ʻi ha patiseti. ʻOku lelei ʻa e ngaahi founga ko ʻeni kapau ʻoku ke fie maʻu ke toe lahi ange hoʻo ului pea maʻu ha tohi lahi ange. Ka ke ʻiloʻi ʻoku ʻi ai e ngaahi lelei ʻo e faʻahinga founga takitaha ʻoku fekauʻaki mo ia. ʻOku hiki atu ʻi lalo ʻa e faʻahinga tefito ʻe tolu ʻo e ngaahi founga fekau mo honau ngaahi lelei. Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ko hoʻo fili lelei taha ke ʻahiʻahiʻi ʻa e founga ʻo e ului, ʻa ia ʻoku ne liliu ʻa e mavae ke toe lahi ange ʻa e ului.

ʻOku toʻo ʻe he ngaahi founga talamahuʻinga fakakomipiuta ʻa e guesswork mei he tuʻuaki totongi, ka te ke kei lava pe ʻo maʻu ha ngaahi ola lelei ange ʻi he ngaahi founga ʻo e tohi lesoni. Ko e talamahuʻinga ko ha paʻanga ia ʻoku ke loto fiemalie ke totongi ʻaki ha foʻi lea mahuʻinga pau. Kae manatuʻi ʻoku ʻikai fakapapauʻi ʻe he talamahuʻinga ho tuʻunga; ʻOku ʻikai fie maʻu ʻe he Google ke ʻoange ʻa e feituʻu taupotu ki ʻolunga ki ha taha ʻoku ne fakamoleki ʻa e paʻanga lahi taha ʻi ha foʻi lea mahuʻinga. Ko e ʻuhinga ia ʻoku fie maʻu ai ke ke lau fekauʻaki mo e polokalama auctioning kimuʻa pea toki fakaʻaongaʻi ia.

ʻOku fakaʻata koe ʻe he tohi lesoni ke ke puleʻi ʻa e lahi ʻo e talamahuʻinga ki he tuʻuaki takitaha. Te ke lava ʻo fakaʻaongaʻi ʻa e polokalama fekau ke kosi hoʻo patiseti ʻi he taimi ʻoku ʻikai fakahoko lelei ai ʻa e ngaahi tuʻuaki. Hange ko ʻeni, Kapau ʻoku fuʻu manakoa hoʻo koloa, Mahalo te ke fie maʻu ke fakaʻaongaʻi ha tatau lahi kae ʻikai ko e hoa totonu. Ko e hoa lahi ko ha fili lelei ange ia ki he ngaahi fekumi fakalukufua, ka ʻe kiʻi lahi ange hoʻo fakamole. Pe, te ke lava ʻo fili ʻa e hoa totonu pe kupuʻi lea ʻoku tatau.

Taumuʻa tuʻuaki

ʻOku lahi ha ngaahi founga ke fokotuʻu ai ha taumuʻa tuʻuaki ʻi he Google ngaahi foʻi lea. Te ke lava ʻo fokotuʻu ha patiseti fakaʻaho, ʻa ia ʻoku tatau mo hoʻo ngaue fakamahina. Pea, vahevahe ʻa e fika ko iá ʻaki e lahi ʻo e ngaahi ʻaho ʻi he māhiná. Ko hoʻo fakapapauʻi pe hoʻo patiseti fakaʻaho, te ke lava ʻo fokotuʻu hoʻo founga kole ʻo fakatatau ki ai. ʻIkai ngata ai, ʻe lava ke fokotuʻu ha ngaahi taumuʻa tuʻuaki ki ha faʻahinga meʻalele kehekehe. Fakatatau mo hoʻo ngaahi taumuʻa ngaue, te ke lava ʻo fili ke fakataumuʻa ki ha ngaahi feituʻu pau pe kakai pau.

Ko e taumuʻa ʻo e ngaue ko e konga mahuʻinga ia ʻo e ngaue kotoa. ʻOku totonu ke fakamatalaʻi mahino ʻe he taumuʻa ʻa e meʻa ʻoku fie maʻu ke liliu kae lava ke ola lelei ʻa e feinga. ʻOku totonu ke nounou ʻi he lahi taha ʻe lavá, pea ʻoku totonu ke tohi ia ʻi ha founga ʻe mahino ai kiate kinautolu kotoa ʻoku kau ʻi he ngaue. ʻOku totonu foki ke pau ʻa e taumuʻa, malava ke maʻu, mo moʻoni. ʻOku tokoni ʻeni ki hono fakapapauʻi ʻo e ngaahi maʻuʻanga tokoni ʻoku fie maʻu ke aʻusia ai ʻa e taumuʻa ko iá. Fakaʻaongaʻi e ngaahi fakakaukau ki he liliú, te ke lava ʻo fokotuʻu ha ngaahi taumuʻa moʻoni ki hoʻo ngaue.

Vahevahe e ngaahi tuʻuaki ki hono siviʻi

ʻOku ʻi ai ha tefitoʻi sitepu ʻe ua ke siviʻi ʻaki hoʻo ngaahi tuʻuaki ʻi he ngaahi foʻi lea ʻa e Google. ʻUluaki, ʻOku fie maʻu ke ke faʻu ha ongo tuʻuaki kehekehe ʻe ua pea faʻo ia ʻi hoʻo kulupu tuʻuaki. Pea, te ke fie lomiʻi ʻi he tokotaha takitaha ke sio pe ko e fe ʻa e taha ʻoku lelei ange. Te ke lava leva ʻo sio pe ko e fe ʻa e tatau ʻo hoʻo tuʻuaki ʻoku ola lelei ange. Ke fai ha sivi ʻi he ola lelei taha ʻe lava, muimui he ngaahi sitepu ʻi laló.

Faʻu ha seti tuʻuaki kehekehe ʻe ua pea fokotuʻu ha patiseti ki he tuʻuaki takitaha. ʻE siʻisiʻi ange e fakamole ʻa e tuʻuaki ʻe taha, ka ʻe lahi ange ʻa e fakamole ʻa e tokotaha ko ee. Ke fakapapauʻi hoʻo patiseti tuʻuaki, te ke lava ʻo fakaʻaongaʻi ha patiseti tuʻuaki anga kalakuleita. Koeʻuhi ʻoku fakataungataʻa ʻa e ngaahi sivi vahevahe, ʻe iku ʻo mole ha paʻanga, ka te ke toe ʻilo foki pe ʻoku ngaue hoʻo ngaahi seti tuʻuaki. Kapau ʻoku faitatau ʻa e ongo seti tuʻuaki, fakapapauʻi ke liliu hoʻo patiseti ʻo fakatatau ki ai.

Hili hoʻo fili ha kulupu tuʻuaki ʻe ua, fili ʻa e taha ʻoku ngalingali te ne fakatupu ʻa e fika maʻolunga taha ʻo e lomi. ʻE talaatu ʻe he Google pe ko e fe ʻoku ola lelei ange. Kapau ʻoku maʻu ʻe hoʻo ʻuluaki tuʻuaki ʻa e lomi lahi taha, pea ko ha fakaʻilonga lelei ia. Ka ʻoku maʻulalo ange ʻa e kulupu tuʻuaki hono ua ʻi he vave. Te ke fie tuku hifo hoʻo talamahuʻingá ʻi he taimi ʻokú ke ʻamanaki ai ke sio ki he FKT māʻolunga tahá mei he kulupu tuʻuaki kehé. ʻI he founga ni, te ke lava ʻo siviʻi e ola hoʻo ngaahi tuʻuaki ʻi hoʻo ului.

Ko e founga ʻe taha ke siviʻi ʻaki e ngaahi tuʻuaki ʻo e Facebook ko hono fakatonutonu hoʻo ngaue lolotonga. Ke fai ʻeni, fakatonutonu hoʻo ngaahi seti tuʻuaki pea fili ʻa e button vahevahe. ʻE faʻu leva ʻe he Facebook ha tuʻuaki foʻou mo e ngaahi liliu pea fakafoki ʻa e ʻuluaki. ʻE lele ʻa e sivi vahevahe kae ʻoua kuo ke fakataimi-tepileʻi ia ke taʻofi. Kapau ʻoku ola lelei hoʻo sivi vahevahe, ʻOku totonu ke ke hoko atu ʻa e ngaue ʻaki e ngaahi ola ʻo hoʻo sivi. Mahalo te ke fie vahevahe ʻa e ngaahi tuʻuaki ki ha tuʻuaki kehekehe ʻe ua pe tolu.

ʻOKU OU

Ko e tuʻuaki ʻo e misini fekumi ko ha founga lelei ia ki hono aʻusia ʻo e ngaahi faingamalie totonu ʻi he taimi totonu. ʻOku ne toe ʻomi foki mo ha muimuiʻi lahi ange, fakaʻata koe ke ke fakapapauʻi pe ko e fe ʻa e ngaahi tuʻuaki pe ngaahi lea fekumi naʻe tupu mei he tuʻuaki. Neongo ia, Kuo pau ke marketers ʻilo ʻa e founga ke toe lahi ange ai ʻa e ngaahi meʻa ʻoku ou maʻu ʻaki hono fili ʻa e ngaahi foʻi lea totonu, vahevahe ʻa e patiseti totonú mo e ngaahi founga fakaangaanga ʻo ka fie maʻu. ʻOku fakamatalaʻi ʻe he fakamatala ko ʻeni ha ngaahi meʻa mahuʻinga ke manatuʻi ke toe lahi ange ʻa e ngaahi foʻi lea ʻoku ou maʻu. Lau ke ako lahi ange.

ʻI he taimi ʻoku fikaʻi ai ʻa e ngaahi foʻi lea ko e Adwords, ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai ke liliu maʻu pe ʻa e uepisaiti ki he tuʻuaki. ʻE fie maʻu ke ke muimuiʻi ʻa e ngaahi ului ke fikaʻi ʻa e roi ʻo e ngaahi foʻi lea. ʻE lava ke fai ʻeni ʻi he telefoni, pea pehe ki hono muimuiʻi kae ʻoua kuo aʻu ʻa e tokotaha ʻaʻahi ki he fakaʻosi “Mālō” peesi. Hange ko ha faʻahinga tuʻuaki fakamaketi, ʻe makatuʻunga ʻa e LOʻOKU OU ʻi he tokolahi ʻo e kau ʻaʻahi ʻoku fakaʻuli ki hoʻo uepisaiti. Ke fai ʻeni, kuo pau ke ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻaki ʻa e taumuʻa ʻo e fakatau.

Ke fakaleleiʻi hoʻo ngaahi foʻi lea ko e Adwords, fakakaukau ke tanaki atu e monu ki hoʻo ngaahi tuʻuaki. ʻE tokoni hono fakaʻaongaʻi ʻo e peesi ʻuluaki ke ke tohoakiʻi mai ha kau ʻaʻahi ʻoku fakataumuʻa lahi ange. Makehe mei he foʻi lea mahuʻinga, te ke lava foki ʻo fakaʻaongaʻi ʻa e callouts pe fakaloloaʻi ʻo e feituʻu. ʻOku tanaki atu ʻe he ngaahi meʻa ni ha telefoni hangatonu ki hoʻo uepisaiti. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi vakaiʻi mo e ngaahi fehokotakiʻanga saiti ke tataki ʻaki e kakai ki he ngaahi peesi ʻoku fekauʻaki mo ia. ʻOku totonu ke ke siviʻi ha ngaahi fili kehekehe kimuʻa pea ke toki nofoʻi ʻa e ngaahi meʻa totonu. Kapau ʻoku ke fie maʻu ke toe lahi ange ʻa e ngaahi meʻa ʻoku ou, fakapapauʻi ke siviʻi e meʻa kotoa.

ʻOku fakaʻata koe ʻe he Google Analytics ke ke fakaʻilongaʻi he taimi pe ko ia ʻa e ngaahi tuʻuaki ʻo e ngaahi meʻalele mo e faitaa fakahingoa ʻu. ʻE fakahaaʻi atu ʻe he ngaahi lipoti ʻa e ngaahi tuʻuaki ʻo e ngaahi foʻi lea. ʻOku totonu foki ke ke hiki mai hoʻo fakamatala ki he fakamole mei he ngaahi tokoni fakamaketi ki he Google Analytics ke vakaiʻi ʻaki ʻenau ngaue. ʻE tokoni hono fai ʻeni ke ke vakaiʻi hoʻo ngaahi fakamole tuʻuaki, paʻanga hu mai mo e ROI. ʻE fakaʻata koe ʻe he fakamatala ko ʻeni ke ke fai ha ngaahi fili lelei ange ʻi he feituʻu ke fakamoleki ki ai hoʻo paʻanga. Pea ko e kamataʻangá pē ʻeni. ʻE lava ke faingofua pe haʻo muimuiʻi ʻa e ngaahi foʻi lea ko ʻeni ʻaki haʻo muimui ki he ngaahi fakahinohino ko ʻeni.

ʻI he taimi ʻoku ke fokotuʻu ai hoʻo ngaue, ʻE faʻu ʻe he Google ha ngaahi kulupu tuʻuaki maʻau. ʻE hanga ʻe he ngaahi meʻa ni ʻo ʻai ke faingofua ange hono tokangaʻi hoʻo ngaahi tuʻ. ʻOku ʻi he kulupu tuʻuaki takitaha ha tuʻuaki ʻe taha, foʻi lea mahuʻinga ʻe taha pe lahi, pea ʻoku tatau pe ʻa e tatau pe kupuʻi lea. ʻOku fokotuʻu ʻe he Google hoʻo foʻi lea mahuʻinga ke tatau mo ia koeʻuhi ke lava ʻe he kau fakaʻaongaʻi ʻo taipeʻi hoʻo ngaahi foʻi lea mahuʻinga ʻi ha feituʻu pe. ʻOku faʻa, ʻOku hoko ʻeni ko e hoa lelei taha. Te ke fie maʻu leva ke liliu ʻa e fakamole ki he lomiʻi ʻi he, totongi ki he ongo, mo e totongi ki hono maʻu ke feʻunga mo hoʻo patiseti mo e ngaahi taumuʻa.

Totongi ki he lomiʻi

Ko e totongi lelei taha ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku fakapapauʻi ʻaki hono fakapapauʻi hoʻo taumuʻa. Ki he ngaahi pisinisi lahi, ʻOku feʻunga pe ʻa e seniti ʻe nima ki he lomiʻi. Ko e founga ʻe taha ke fakahaaʻi ai ʻeni ko e totongi ki hono maʻu, pe 20% ʻo e paʻanga hu mai. Ke toe lahi ange ʻa e ngaahi meʻa ʻoku, fakakaukau ke fakatau atu hoʻo kau fakatau lolotonga ke fakalahi ʻa e ʻavalisi ʻo e mahuʻinga ʻo e fakatau takitaha. Ke fakapapauʻi e founga ke fakataumuʻa ai hoʻo PC, fakaʻaongaʻi ʻa e saati ʻo e ului ʻi lalo. fakaʻaongaʻi ʻa e saati ʻo e ului ʻi lalo, te ke lava ʻo fili ʻa e meʻa ke talamahuʻinga ki he foʻi lea mahuʻinga takitaha mo e tuʻuaki.

Ko e founga lelei taha ke holoki ʻaki hoʻo PC ko hono fakataumuʻa e ngaahi foʻi lea mahuʻinga loloa. ʻOku siʻisiʻi e fekumi ʻa e ngaahi foʻi lea ko ʻeni pea ʻoku siʻisiʻi ange ke nau tohoakiʻi mai ʻa e ngaahi fekumi ʻoku ʻikai mahuʻinga. ʻOku toe fakahehema foki ʻa e ngaahi foʻi lea ko ʻeni ke maʻu ha maaka lelei ange, ʻa ia ko ha fakaʻilonga ia ʻo e mahuʻinga mo ha totongi maʻamaʻa ʻi he lomiʻi. ʻOku makatuʻunga ʻa e ngaahi foʻi lea ko e PC ʻi he ngaue ʻoku ke ʻi ai mo e ngaahi tuʻunga ʻo e feʻauhi. Ko e lahi ange hoʻo feʻauʻauhi mo hoʻo ngaue, ko e maʻolunga ange ʻa e PC.

ʻOku lahi ha ngaahi founga ki hono fokotuʻu ʻo e ngaahi CS lahi taha, kau ai ʻa e fekau fakahangatonu mo e tohi lesoni. Ko e totongi ʻo e tohi lesoni-ki he-lomiʻi ʻi he kole ko e faʻahinga angamaheni taha ia ʻo e PC. ʻOku kau ʻi he founga ʻo e tohi lesoni ʻa hono liliu ʻo e PC lahi taha, ka ʻoku fakaʻaongaʻi ʻe he kole fakakomipiuta ha polokalama fakakomipiuta ʻoku ne liliu ʻa e PC lahi taha kiate koe. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe ʻa e founga ʻoku totonu ki hoʻo pisinisi, ʻOku ʻomi ʻe he Google ha fanga kiʻi tokoni. Ka ko e ha pe ha taha te ke fili, ʻOku totonu ke ke muimui ki he ngaahi fokotuʻu mei hoʻo Google-fakamoʻoniʻi ʻo e tauʻataina ke fili.

ʻOku makatuʻunga ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ʻi ha polokalama fakatautuki. ʻI he lisi ko ia ʻe he tokotaha faipulusi ʻa e totongi-ki he-lomiʻi ʻi he lahi, ʻOku tauʻataina ʻa e advertisers ke fili pe ko e fe ʻa e suti lelei taha ʻo ʻenau patiseti. Fakalūkufua, ko e maʻolunga ange ʻa e mahuʻinga ʻo ha lomiʻi, ko e maʻolunga ange ʻa e totongi ki he lomiʻi. Neongo ia, te ke lava ʻo aleaʻi mo hoʻo tokotaha faipulusi ke fai ha alea ki ha totongi maʻulalo ange ʻi he lomiʻi ʻi he, tautautefito kapau ʻoku ke fakamoʻoni ʻi ha aleapau taimi loloa pe mahuʻinga.

Neongo ʻoku kehekehe lahi ʻa e totongi ki he lomiʻi, Ko e ʻavalisi ʻo e lahi ʻo e paʻanga ki ha lomiʻi ʻe taha ʻoku ʻi he $1 ki he $2 ʻi he Google AdWords. ʻI he kulupu fengaueʻaki ʻoku fakaʻaliʻali, ʻavalisi ʻo e paʻanga ʻoku ʻi he paʻanga ʻa e CS. Fakatatau mo e feʻauhi, te ke lava ʻo fakamoleki ʻa e lahi taha $50 ki he lomiʻi ʻi he. Hangē ko ʻení, ʻe lava ke fakaʻaongaʻi ʻe ha pisinisi fakatau kelekele $10000 ki he $10000 ʻi he ngaahi foʻi lea ʻi he taʻu takitaha. Neongo ia, Kapau ʻoku ke kumi ha client foʻou, te ke lava ʻo fakamoleki ha kiʻi meʻa siʻisiʻi ʻo hange ko $40 ki he lomiʻi ʻi he.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Te ke lava ʻo tauhi ʻa e fakamole ʻaki haʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku kovi ʻi hoʻo ngaahi tuʻuaki. ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai fekauʻaki ʻa e ngaahi fehuʻi kotoa pe mo hoʻo ngaue, ko ia ʻoku totonu ke ke tanaki atu ha ngaahi foʻi lea ʻoku kovi ki hoʻo ngaahi kulupu tuʻuaki mo e ngaahi tuʻuaki. Kapau ʻoku ʻikai ke ke fakapapauʻi e founga hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi, lau ki ha fakahinohino fakasitepu. ʻOku lahi ha ngaahi founga ke fakaʻaongaʻi ai e ngaahi foʻi lea ʻoku kovi ʻi he ngaahi foʻi lea. Ko ha ngaahi founga ʻeni ke fakaʻaongaʻi ai kinautolu.

Ko e taha ʻo e ngaahi founga lelei taha ke maʻu ai ʻa e ngaahi foʻi lea ʻoku kovi ko hono fai ha fekumi ʻi he Google. Taipeʻi pe ʻa e foʻi lea ʻoku ke feinga ke fakataumuʻa ki ai pea sio ki he meʻa ʻoku hoko mai. ʻE fie maʻu leva ke ke tanaki atu ha faʻahinga foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo feinga ki hoʻo lisi ʻo e ngaahi foʻi lea ʻoku kovi. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea kovi ke tanaki atu, vakaiʻi hoʻo Google Search fakafiemalieʻi pe analytics ki ha lisi ʻo e ngaahi foʻi lea mahuʻinga kotoa pe. Ko hoʻo tanaki atu pe ha ngaahi foʻi lea kovi ki hoʻo ngaue ki he ngaahi foʻi lea, te ke maʻu ha lisi ʻo e ngaahi tuʻuaki ʻoku ʻikai fekauʻaki mo ia ke fakaʻehiʻehi mei ai.

Ko e founga ʻe taha ke fakaleleiʻi ʻaki e FKT ko hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai leleí. ʻE fakapapauʻi ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ʻoku ʻasi hoʻo ngaahi tuʻuaki ki he ngaahi lea ʻoku fekauʻaki mo e fekumi, fakasiʻisiʻi ʻa e lahi ʻo e lomi taʻeʻaonga. Te ne toe fakalahi foki ʻa e tuʻunga ʻo e kau ʻaʻahi mahuʻinga ki hoʻo ngaue mo fakaleleiʻi ʻa e ROAS. Ko e lelei fakaʻosi ʻo hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko e ʻikai ke ke totongi ha ngaahi tuʻuaki ʻoku ʻikai tatau mo hoʻo koloa pe ngaue. ʻOku ʻuhinga ia te ke lava ʻo fakahu ha paʻanga ʻi hoʻo patiseti tuʻuaki.

ʻE lava ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea kovi ʻi he ngaahi foʻi lea ʻo fakahaofi koe ʻi he taimi mo e paʻanga ʻaki haʻo taʻofi ʻa e ngaahi fekumi ʻoku ʻikai mahuʻinga. Te ke lava ʻo faʻu ha ngaahi foʻi lea ʻoku kovi ʻoku fekauʻaki mo hoʻo koloa ʻo hange ko e foʻi lea mahuʻinga ʻoku ke fie maʻu. Hangē ko ʻení, Kapau ʻoku ke fie fakatau atu ha ngaahi naunau ʻoku fekauʻaki mo e moʻui lelei, fakaʻaongaʻi ʻa e foʻi lea ko e ʻ tauʻataina ʻ. Mahalo he ʻikai ke ʻi he maketi ʻa e kakai ʻoku fekumi ki he moʻui lelei pe ngaue taʻetotongi. Ko hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko ha founga lelei ia ke tauhi ai ʻa e patiseti ʻoku taʻeʻaonga ʻi he mapuleʻi.

Totongi ki he ongo

Totongi ki he ongo (FPM) ko ha metric mahuʻinga ia ke muimuiʻi ʻi he tuʻuaki ʻi he ʻInitaneti. ʻOku fakafuofuaʻi ʻe he metric ko ʻeni ʻa e fakamole ki he ngaahi tuʻuaki tuʻuaki, pea ʻoku faʻa fakaʻaongaʻi ia ki hono fili ʻo e mītiá. Ko ha founga lelei ia ke muimuiʻi ʻaki e tuʻunga maʻolunga ʻo ha kautaha pea fakapapauʻi e lahi ʻo e meʻa ke fai ki he faʻahinga tuʻuaki kehekehe. ʻI he ngaahi meʻa lahi, ʻE lava ke fakaʻaongaʻi ʻa e FPM ke fakafuofuaʻi ʻaki e ola lelei ʻo ha tuʻuaki fakamaketi. Makehe mei he hoko ko ha metric mahuʻinga ke muimuiʻi, ʻOku toe tokoni foki ʻa e FPM advertisers fakapapauʻi pe ko e fe ʻa e ngaahi platforms ʻoku ola lelei ange ki hono aʻusia ʻenau ngaahi taumuʻa.

Kuo tupulaki ʻa e FPMs talu mei Q3 2017 ka kuo teʻeki ai ke fetoʻaki lahi talu mei ai. ʻI he ʻavalisi, advertisers totongi $2.80 ki he ngaahi ongo ʻe lauiafe ʻi Q1 2018, ko ha tupulaki ʻoku taau kae tuʻu maʻu. ʻI he Q1 2018, advertisers totongi $2.8 ʻi he ngaahi ongo ʻe lauiafe, hake ha paʻanga mei Q1 2017. ʻI he tafaʻaki ʻe tahá, Naʻe toe foki mai ʻa e CS ʻi he Google Display Network ʻi he $0.75 ki he lomiʻi ʻi he, pe fekauʻaki mo e 20 seniti ʻoku maʻolunga ange ʻi he Q4 2017.

Neongo ʻoku ola lelei ange ʻa e ngaahi ongo tuʻuaki taʻetotongi ʻi he ngaahi tuʻuaki totongi, ʻoku ʻikai ke nau mahuʻinga ʻa e fakamole. Ko e ngaahi “ʻikai ʻiloʻi” ʻOku hoko fakaʻaho ʻa e ngaahi fekumi. ʻOku ʻuhinga ʻeni he ʻikai lava ʻe he Google ʻo tala ʻa e taumuʻa ʻa e searcher, ka te ne lava ʻo fakafuofuaʻi ʻa e tuʻo lahi ʻo e ngaahi foʻi lea mahuʻinga, hangē ko e “maluʻi meʻalele,” pea toe lahi ange hono ngaahi tuʻuaki ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga ko ia. Pea, advertisers totongi pe ʻa e lomi ʻoku nau maʻu.

Neongo ʻoku kehekehe ʻa e CS ʻi he mitia fakasosiale, ʻOku ʻikai faʻa fuʻu maʻolunga ʻa e totongi ki he ongo. Hangē ko ʻení, Ko e PC ʻa e Facebook ko e $0.51 ʻi he ongo, lolotonga e LinkedIn ʻa e PC $3.30. ʻOku siʻisiʻi ange ʻa e mamafa ʻo e mitia fakasosiale hange ko e Instagram mo e Twitter, mo e ʻavalisi ʻo e PC ʻo e $0.70 ki he $0.71 ʻi he ongo. ʻE toki fakaʻaliʻali pe ʻa e ngaahi tuʻuaki ko ʻeni kapau ʻoku fakafoʻou fakaʻaho ʻa e patiseti. ʻI he founga ni, advertisers ʻikai fie maʻu ia ke ke hohaʻa ki he ngaahi meʻa ʻoku fuʻu totuʻa pe fakamole lahi ange ʻi he meʻa ʻoku fie maʻu ke nau.

Totongi ki hono maʻu

Ko e taha ʻo e ngaahi meʻa mahuʻinga taha ke fakakaukauʻi ʻi he taimi ʻoku kole ai ke tuʻuaki ʻa e ngaahi foʻi lea ko e fakamole ki hono maʻu. ʻE lava ke maʻu ia ʻi ha feituʻu pe mei ha paʻanga siʻisiʻi ki he siʻi hifo ʻi he $100, pea ko e ʻavalisi ʻo e CPA ko $0.88. Ko e ʻuhinga ʻoku fuʻu maʻulalo ai ʻa e fakatata ko ʻeni koeʻuhi he ʻikai ke fuʻu maʻolunga ʻa e advertisers ʻi heʻenau ngaahi tuʻuaki. Hangē ko ʻení, Kapau ko e totongi sitokeni ʻo e ʻaho maloloo $3, fekau $5 he ʻe ʻikai ola lelei e foʻi lea ko iá.

Neongo ʻoku mahuʻinga ke ʻiloʻi ʻa e lahi hoʻo ngaahi tuʻuaki tuʻuaki ʻoku mole meiate koe, ʻOku malava pe ke fikaʻi ha CPA ʻo makatuʻunga ʻi hoʻo ului. Tatau ai pe pe ʻoku hoko ha ului pe ʻikai, ʻoku faingataʻa ke fakapapauʻi, ka ʻe lava ke fai ia ʻaki hono muimuiʻi e foomu pea fakaʻaliʻali signups. Neongo ia, ʻOku ʻikai ha tuʻunga moʻui fakamamani lahi ki hono fakapapauʻi ʻo e fakamole ki hono maʻu, pea ʻe ʻi ai ha koloa kehe ʻi he pisinisi takitaha ʻi he ʻInitaneti, totongi, ngaahi māsiní, ngaahi fakamole ki hono fakalele, mo e tuʻuaki ʻo e tuʻuaki.

Totongi ki hono maʻu, pe CPA, ʻuhinga ki he lahi ʻo e paʻanga ʻoku fakamoleki ʻe ha advertiser ʻi he ului takitaha ʻoku ʻoatu ʻe heʻenau ngaahi tuʻuaki. ʻOku kau heni ʻa e fakatau, lomiʻi, ngaahi fōmú, totongi ʻo e ongoongo, mo ha ngaahi founga kehe. ʻE faʻa aleaʻi ʻe he Advertisers ʻa e vave ko ʻeni ʻaki ʻa e ngaahi netiueka tuʻuaki, ka ʻoku totonu ke fakatokangaʻi he ʻikai loto kotoa ki ai. Ko hoʻo aleaʻi pe ha totongi mo ha advertiser, ʻe lava ke fakapapauʻi ʻa e fakamole ki hono maʻu.

Ko e totongi ki hono maʻu ko ha metric mahuʻinga ia ʻe taha ke muimuiʻi ʻi he founga tuʻuaki. ʻI he taimi ʻoku fili ai ke fakamoleki ha paʻanga ʻi he CPA, ʻe fie maʻu ke ke fakapapauʻi ʻa e lahi ʻo e paʻanga ʻe fie maʻu ke ke fakamoleki ke fakatupu ha fakatau fakatau. ʻE lava ʻe he kau fakaʻaongaʻi ʻo e ngaahi lea ʻo fakafuofuaʻi ʻa e ola lelei ʻo ʻenau ngaahi tuʻuaki ʻaki hono fakafuofuaʻi ʻa e lahi ʻo ʻenau fakamole ki he lahi ʻo e ului ʻoku ʻomi ʻe he tuʻuaki takitaha. ʻOku faʻa fakafekauʻaki ʻa e totongi ki hono maʻu mo ha senolo fakamaketi pau, ko ia ko e maʻolunga ange ʻa e CPA, Ko e lahi ange ʻa e advertiser ʻe ʻaonga.

Te ke lava ʻo fakaʻaongaʻi ʻa e Google ngaahi foʻi lea ke tuʻuaki ʻaki hoʻo uepisaiti. ʻOku faingofua ʻaupito ʻa e founga: ʻoku fie maʻu ke ke faʻu ha ʻakauni, fili ha ngaahi foʻi lea mahuʻinga ʻe niʻihi, pea kamata kole kiate kinautolu. Ko e founga ʻeni ke lahi ange ai hoʻo lomiʻi ʻi he vave pea kamata tuʻuaki hoʻo uepisaiti! ʻOfa pe ʻe tokoni atu ʻa e fakamatala ko ʻeni ke ke kamata ʻaki ʻa e ngaahi foʻi lea ko e tuʻuaki. Kapau ʻoku ʻikai, te ke lava ʻo ako lahi ange fekauʻaki mo e ngaahi tefitoʻi meʻa mahuʻinga ʻo e tuʻuaki ʻi he Google ʻi he fakamatala ko ʻeni. Kae ʻoua kuo aʻu ki he taimi hoko, fekau fiefia!

Tuʻuaki ʻi he Google

Te ke lava ʻo tuʻuaki ʻi he founga ʻa e Google ʻaki haʻo kole ʻa e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo pisinisi. ʻE ʻasi mai hoʻo tuʻuaki ʻi he taimi ʻe lava ke kumi ai ʻe he kau fakatau ʻa e Google ki he ngaahi foʻi lea mahuʻinga ʻoku ke fie fakataumuʻa ki ai. ʻE fili ʻe he Google ʻa e ngaahi tuʻuaki ʻoku ʻasi ʻi he peesi ola ʻo e fekumi, pea ko e maʻolunga ange hoʻo talamahuʻinga, ko e maʻolunga ange hoʻo tuʻuaki ʻe fokotuʻu. Ko e kii ke maʻu ha kau fakatau ʻe ala hoko’ mata pea fakalotoʻi kinautolu ke nau lomiʻi ʻi hoʻo tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke toe lelei ange ai hoʻo tuʻuaki.

ʻE lava ke ʻaonga ʻaupito ʻa e ngaahi tuʻuaki ʻi he Google kapau ʻoku fekauʻaki hoʻo koloa pe ngaue mo e kau fakatau’ ngaahi fie maʻú. ʻE lava ke fakataumuʻa lahi ʻa e faʻahinga tuʻuaki ko ʻeni ki hoʻo kau fanongo ʻi he feituʻu, taʻu motuʻá, mo e ngaahi foʻi lea mahuʻinga. ʻOku toe ʻomi foki ʻe he Google ha ngaahi tuʻuaki kuo ʻosi fakapapauʻi ʻo makatuʻunga ʻi he taimi ʻo e ʻaho. Ko e lahi taha ʻo e ngaahi pisinisi ʻoku nau fakaʻaongaʻi pe ʻenau ngaahi tuʻuaki lolotonga e uike, mei he 8 ʻOku ke 5 PM. ʻOku ʻikai ke nau fakalele ha ngaahi tuʻuaki ʻi he fakaʻosinga ʻo e uike, ka ʻi he lolotonga ʻo e lolotonga ʻo e uiké, te ke lava ʻo fakataumuʻa hoʻo tuʻuaki ki he niʻihi ʻe ala hoko ko e kau fakatau ʻo makatuʻunga ʻi he taimi ʻoku nau ʻi he ʻInitaneti ai.

ʻI he taimi ʻoku fakaʻaongaʻi ai ʻa e Google Adwords, ʻOku ʻi ai ha tefitoʻi faʻahinga tuʻuaki ʻe ua. Ko e ʻuluaki faʻahingá ko e Search, ʻa ia ʻoku ne fakahaaʻi hoʻo tuʻuaki ʻi he taimi ʻoku fekumi ai ha taha ki hoʻo koloa pe ngaue. ʻOku siʻisiʻi ange hono totongi ʻo e ngaahi tuʻuaki, ka ʻoku ʻikai ke nau fakataumuʻa ki he ngaahi tuʻuaki ʻo e fekumi. Ko e ngaahi foʻi lea mahuʻinga ko e ngaahi foʻi lea ia ʻoku taipeʻi ʻe he kakai ki he Google ke maʻu ha koloa pe ngaue tokoni. ʻI he ngaahi meʻa lahi, ʻE fakaʻata koe ʻe he Google ke ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻe hongofulu ma nima, ka te ke lava maʻu pe ʻo fakalahi ʻa e fika ʻamui ange.

Ki ha kiʻi pisinisi siʻisiʻi, ʻe lava ke hoko ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ko ha founga lelei ʻaupito. Koeʻuhi ko e meʻa pe ʻoku fie maʻu ke ke totongi ki he lomiʻi takitaha, ʻe lava ke mamafa ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki, ka ʻoku langa ʻe he poto advertisers ʻenau ngaahi tuʻuaki ke tohoakiʻi ʻa e ngaahi meʻalele ʻoku feʻunga mo ʻenau uepisaiti. ʻE hanga ʻe he meʻa ni ʻo fakalahi ʻenau tuʻuaki. Pea kapau ko e toki kamata pe hoʻo pisinisi, ʻOku mahuʻinga ʻa e founga ko ʻeni ke vakaiʻi. Kae manatuʻi ʻoku ʻikai ke ke saiʻia ʻi he taimi ʻoku ke fekumi ai ki he optimization (SEO).

Fekauʻaki mo e ngaahi foʻi lea mahuʻinga

ʻI he taimi ʻoku ke kamata kole ai ki he ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea, kuo pau ke ke tokanga ki hoʻo FKT (lomiʻi ʻi he vave) lipooti. ʻE tokoni atu ʻa e lipooti ko ʻení ke ke fakafuofuaʻi ha ngaahi fakakaukau foʻou pea liliu hoʻo talamahuʻingá ʻo fakatatau ki ai. ʻIkai ngata ai, ʻOku fie maʻu ke ke vakaiʻi maʻu pe hoʻo palani. ʻOku vave e liliu ʻa e fekumi ʻi he tuʻuaki, pea ʻoku fie maʻu ke ke tulituli hake ki he ngaahi akenga fakamuimuitaha. Laukonga lahi ange fekauʻaki mo e tefito ko ʻeni, pe totongi ha palofesinale ke matuʻuaki hoʻo ngaahi tuʻuaki. Ko ha ngaahi tokoni ʻeni ke fakalahi ʻaki hoʻo patiseti.

ʻUluaki, fakapapauʻi ʻa e patiseti ʻoku ke ongoʻi fiemalie ke fakamoleki ʻi hoʻo ngaahi tuʻuaki. Manatuʻi ko e tokolahi taha ʻo e kakai ʻoku ʻikai ke nau sio fakalaka atu ʻi he ngaahi ʻuluaki ola ʻi ha fekumi ʻi he Google, ko ia ʻoku mahuʻinga ke ʻasi ʻi ʻolunga he SERPs. ʻE fakapapauʻi ʻe he lahi ʻo e paʻanga ʻoku ke talamahuʻinga ʻi he foʻi lea takitaha ʻa e lahi hoʻo fakaʻaongaʻi fakakatoa mo e tuʻunga lelei te ke ʻasi ai ʻi he peesi ʻuluaki. Ki he foʻi lea mahuʻinga takitaha, ʻOku fakahu ia ʻe he Google ki ha fakatautuki mo e bidder maʻolunga taha.

Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ke fakangatangata ʻaki hoʻo mavae ʻi he ngaahi fekumi ʻoku ʻikai mahuʻinga. Ko e ngaahi foʻi lea kovi ko e konga ia ʻo e targeting kovi pea te ne lava ʻo taʻofi koe mei haʻo kole ki he ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo pisinisi. ʻI he founga ni, ʻe toki ʻasi pe hoʻo ngaahi tuʻuaki ʻi he ngaahi fehuʻi fekumi ʻoku kau ai ʻa e ngaahi foʻi lea ʻoku kovi. Ko e lahi ange ʻo e foʻi lea mahuʻinga ko e, ko e maʻulalo ange hoʻo talamahuʻinga ʻe. Te ke lava foki ʻo fili ha ngaahi foʻi lea kovi ʻi hoʻo kulupu tuʻuaki ke toʻo kinautolu mei hoʻo ngaue.

ʻI he taimi ʻoku ke kole ai ki he ngaahi foʻi lea mahuʻinga, fakakaukau ki ho maaka lelei. ʻOku sio ʻa e Google ki ha meʻa ʻe tolu ʻi he taimi ʻoku fakafuofuaʻi ai ʻa e meʻa tuʻuaki mo e mahuʻinga. Ko e maaka lelei maʻolunga ko ha fakaʻilonga ia ʻo e mahuʻinga ʻo ha uepisaiti. ʻOku ngalingali ʻe fakatupu ʻe hoʻo meʻa ʻi loto ha ngaahi meʻalele mahuʻinga, ko ia fakakaukau ke liliu hoʻo talamahuʻinga ʻo fakatatau ki ai. Hili hono moʻui ʻaki hoʻo ngaahi tuʻuaki, te ke maʻu ha fakamatala fekauʻaki mo hono fakahoko hoʻo ngaue pea liliu hoʻo talamahuʻinga ʻo fakatatau ki ai.

Faʻu ha ngaahi tuʻuaki

ʻOku lahi ha ngaahi meʻa ke manatuʻi ʻi he taimi ʻoku ke faʻu ai ha ngaahi tuʻuaki ʻi he ngaahi foʻi lea. Ko e meʻa ʻe taha, kuo pau ke ke ʻiloʻi ʻa e faʻunga ʻo e tauʻanga, pea fakaʻaongaʻi ʻa e ngaahi meʻangaue SEO hange ko e tohi palani mo e enaka ʻa e Google ke maʻu ha ngaahi foʻi lea mahuʻinga. Pea, hiki hoʻo meʻa tuʻuaki pea lahi ange ʻa e tuʻuaki ke maʻu ʻa e lomiʻi maʻolunga taha ʻi he vave. Pea, pulusi ia ʻi he uepisaiti ʻa e Google ke maʻu ʻa e lahi ʻo e ngaahi fakakaukau mo e clickthroughs.

Ko ʻene faʻu pe hoʻo tuʻuaki, ʻOku totonu ke ke vakaiʻi ia ki he kalama mo e sipela ʻo e ngaahi fehalaaki. ʻOku fakaʻaliʻali ʻe he Google hoʻo ngaahi tuʻuaki pe, ko ia ʻoku mahuʻinga ke sio pe ko e fe ʻoku ne fakahoko lelei taha. Ko hoʻo maʻu pe ʻa e ikuna, fakatukupaaʻi ia ke fakaleleiʻi. Kapau ʻoku faingataʻa ke ke tohi hoʻo tuʻuaki, te ke lava foki ʻo sio ki he meʻa ʻoku fai ʻe hoʻo ngaahi feʻauʻauhi. Manatuʻi ʻoku ʻikai fie maʻu ke ke faʻu ʻa e veʻeteka – ʻOku ʻikai fie maʻu ke tohi ha tuʻuaki kapau te ke lava ʻo maʻu ha meʻa kuo ʻosi ʻi ai ʻa e ngaue!

ʻI he taimi ʻoku faʻu ai ha ngaahi tuʻuaki ki he ngaahi foʻi lea, ʻOku mahuʻinga ke manatuʻi ʻe mole ʻa e tuʻuaki takitaha ʻi he tahi ʻo e kanotohi. ʻOku fuʻu siʻisiʻi ʻaupito ʻa e faingamalie ke toʻo hake ʻa e tuʻunga takitaha. Ko ia, ʻOku mahuʻinga ke ʻiloʻi e ngaahi taumuʻa fakaʻosi ʻa hoʻo kau kasitomaa kimuʻa pea toki faʻu hoʻo ngaahi tuʻuaki. Hangē ko ʻení, Kapau ʻoku specializes hoʻo pisinisi ʻi he faitoʻo ʻa Nifai, te ke fie maʻu ke fakataumuʻa ki he kau fakaʻaongaʻi ʻoku nau fekumi ki he faitoʻo ʻa Nifai. ʻE tokoni hono fakaʻaongaʻi ʻo e ngaahi taumuʻa fakaʻosi ko ʻeni ki hoʻo ngaahi tuʻuaki mei he feʻauhi.

Optimizing lomiʻi ʻi he vave

ʻOku mahuʻinga ʻa e Optimising lomiʻi ʻi he vave ke fakatupulaki hoʻo foki ki he tuʻuaki. ʻOku faʻa takiekina ʻa e lomiʻi ʻi he ngaahi meʻa ʻoku fai ʻe he tuʻuaki, ʻa ia ʻoku ʻuhinga ki he tuʻunga ʻo e tuʻuaki ʻi he ngaahi ola ʻo e fekumi totongi. Ko e māʻolunga angé ʻa e FKT, ko e lelei ange, koeʻuhi he ko hano fakahaaʻi fakahangatonu ia ʻo e tuʻunga lelei ʻo hoʻo ngaahi tuʻuaki. Fakalūkufua, ʻe lava ʻe hono fakaleleiʻi ʻo e FKT ʻo takiekina ʻa e fakaului mo e fakatau ʻi he taimi vave taha ʻe lava. Firstly, vakaiʻi hoʻo tuʻuaki ʻo e ngaahi meʻa ʻoku ke feʻauʻauhi mo ia.

Ke fakalahi hoʻo FKT, ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku fakaʻaongaʻi ʻe hoʻo kau fanongo ke kumi hoʻo uepisaiti. Ko e Google Analytics mo e search fakafiemalieʻi ko ha ngaahi meʻangaue lelei ia ki he meʻa ni. Fakapapauʻi ʻoku ʻi he URL ʻo e tuʻuaki hoʻo ngaahi foʻi lea mahuʻinga, ʻa ia ʻoku tokoni ki he kau ʻaʻahi ke nau fili ʻa e feituʻu ke lomiʻi ai. ʻOku toe mahuʻinga foki hono fakaʻaongaʻi ʻo e tatau tuʻuaki. ʻIloʻi e fie maʻu hoʻo kau fanongo pea fakaʻaongaʻi e fakamatala ko ʻeni ke faʻu ʻaki ha tatau tuʻuaki te ne tohoakiʻi kinautolu ke nau fai ha ngaue.

Ko hoʻo fokotuʻu pe hoʻo taumuʻa, feinga segmenting hoʻo ngaahi tuʻuaki tuʻuaki. ʻE lava heni ke toe lelei ange hoʻo ngaahi ngāue tuʻuakí mo fakatupulaki ʻa e FKT. Ko ha konga ʻoku maʻu ʻi he uepisaiti ʻa e Google ʻoku ui ko e “ʻOku toe kole foki ʻe he kau fakaʻaongaʻi” ʻe lava ke tokoni atu ke ke fakataumuʻa ki ha kakai pau ʻaki hano ʻoange kiate kinautolu ha ngaahi fokotuʻu mahuʻinga. ʻOku toe fakaʻaongaʻi foki ʻa e lomiʻi ʻi he lahi ʻo e paʻanga ke fakafuofuaʻi ʻaki e ola lelei hoʻo ngaue fakamaketi fakaʻilekitulonika. ʻE lava ke hoko ʻa e FKT maʻulalo ko ha fakaʻilonga ʻo ha palopalema ʻi he tuʻuaki ʻo e tuʻuaki, pe ʻe lava pe ke ʻasi hoʻo ngaahi tuʻuaki ʻi he taimi ʻoku fekauʻaki ai consumers fekumi.

Kapau he ʻikai lava ʻe hoʻo tuʻuaki fekumí ʻo tohoakiʻi mai ha FKT māʻolunga, kuo mole meiate koe ha faingamalie lahi. Kuo taimi ke tau fakahoko ʻa e sitepu hoko. Toʻo ha maile ʻe taha ke fakaleleiʻi ʻaki hoʻo FKT mo e maaka lelei. Feinga ke fakaʻaongaʻi ʻa e feifeingaʻi ʻaki ʻa e ngaahi koloa ʻo e fakatataa ke fakalahi hoʻo lomiʻi ʻi he vave. Fakaʻaongaʻi e ngaahi founga hange ko e inoculation, te ke lava ʻo fakalotoʻi hoʻo kau fanongo ke nau sio ki ha maama ʻi he ngataʻanga ʻo e tanolo. Ko e taumuʻa aofangatuku ʻo e feifeingaʻí ke tataki kinautolu ki ha tukupā pe ui ke ngāue.

Toe fakataueleʻi

Ko e Retargeting mo e ngaahi foʻi lea ko ha meʻangaue malohi ia ke aʻu ki he kau fakatau foʻou. ʻOku ʻi ai ha ngaahi lao pau ʻa e Google fekauʻaki mo hono tanaki ʻo e fakamatala fakatautaha mei hono kau fakaʻaongaʻi, kau ai e fika telefoní, ngaahi tuʻasila ʻīmeilí, mo e fika ʻo e kaati fakamoʻua. ʻE lava ke fakahoko ʻa e ngaahi tuʻuaki Remarketing ʻi he tefitoʻi tuʻasila ʻo e Google, polokalama toʻotoʻo, mo e mitia fakasosiale. ʻE lava ke tokoni ʻa e meʻangaue retargeting ʻa e Google ki he ngaahi pisinisi ke nau aʻusia ʻa e kau fakatau ʻo fakafou ʻi ha ngaahi platforms kehekehe. Ko e founga lelei taha ke kamata ai ko hono toe vakaiʻi e ngaahi founga ko ʻeni.

ʻE lava ke fakaʻaongaʻi ʻa e Retargeting mo e ngaahi foʻi lea ke fakataumuʻa ki ha kau kasitoma pau naʻa nau ʻaʻahi ki ha peesi pau ʻi hoʻo uepisaiti. Te ke lava ʻo faʻu ha tuʻuaki fakalukufua ʻoku ne poupouʻi ʻa e kau teuteu fakatau ke nau vakai takai holo ʻi hoʻo saiti, pe te ke lava ʻo faʻu ha tuʻuaki retargeting ʻoku ne fakaʻaliʻali ʻa e ngaahi tuʻuaki ki he kakai naʻa nau ʻaʻahi ki hoʻo saiti kimuʻa. Ko e taumuʻa ke maʻu e tokanga ʻa e kakai kuo nau ʻaʻahi ki hoʻo saiti ʻi ha taimi, tatau ai pe kapau naʻe ʻikai ke nau fakatau ha meʻa.

ʻE lava ke fakataumuʻa ʻa e Retargeting mo e ngaahi foʻi lea ko ʻeni ki ha kau ʻaʻahi pau ʻaki hano faʻu ha kakai angamaheni ʻoku tatau mo e demographics ʻo ha tokotaha ʻaʻahi ki he uepisaiti pau. ʻE sio pe ʻa e kakai ʻoku ke faʻu ki he ngaahi tuʻuaki ʻoku fekauʻaki mo e ngaahi meʻa ʻoku manako ai ʻa e tokotaha ko ia mo demographics. Koeʻuhi ke lava ʻo maʻu ʻa e ngaahi ola lelei taha, ʻOku totonu ke ke vahevahe hoʻo uepisaiti ki ha ngaahi kulupu kehekehe, fakaʻaongaʻi ʻo e demographics ke fakataumuʻa ki hoʻo ngaahi ngaue remarketing. Kapau ʻoku ke foʻou ki he mamani ʻo e tuʻuaki, kamata ʻi he Google Adwords.

Retargeting mo e ngaahi foʻi lea ʻoku ngaue ʻaki hono fokotuʻu ha kiʻi kouti siʻisiʻi ʻi hoʻo uepisaiti. Ko e kouti ko ʻeni, toe ʻiloa foki ko ha pixel, ʻe kei taʻe fakatokangaʻi pe ʻe he kau ʻaʻahi ki he saiti. ʻOku ne fakaʻaongaʻi leva ʻa e cookies ʻoku ʻikai ke ʻiloʻi ke muimui ki hoʻo kau fanongo ʻi he ʻInitaneti. ʻE fakaha ʻe he kouti ko ʻeni ʻa e Google ngaahi tuʻuaki ʻi he taimi ke fakaʻaliʻali ai ʻa e ngaahi tuʻuaki ki he kakai kuo nau ʻaʻahi ki hoʻo saiti. Ko ha founga lelei ʻaupito ia ke aʻu ai ki he niʻihi ʻe ala hoko ko e kau fakatau. ʻOku vave mo maʻamaʻa ʻa e founga ko ʻeni, pea ʻe lava ke ne ʻomi ha ngaahi ola lahi.

Kimuʻa pea ke kamata tuʻuaki ʻi he Google, ʻOku totonu ke ke ʻiloʻi ʻa e meʻa ʻoku ke maʻu ki. Ko ha ngaahi meʻa ʻeni ʻe niʻihi ke manatuʻi: Fakatauhoa e faʻahinga, Lahi e tuʻunga lelei, Ngaahi Totongí, mo e Retargeting. Ko ʻene mahino pē kiate koe ʻa e ngaahi meʻá ni, te ke lava ʻo palani ha tuʻuaki lelei ange ʻo e ngaahi foʻi lea. Pea ko hoʻo ʻiloʻi lelei kotoa ʻeni, ʻokú ke mateuteu ke kamata! Neongo ia, kimuʻa pea ke fai ia, ʻOku totonu ke ke fai ha fekumi ʻi hoʻo ngaahi foʻi lea mahuʻinga.

Ngaahi Totongí

ʻOku lahi ha ngaahi meʻa ʻoku ne fakapapauʻi ʻa e lahi ʻo e paʻanga ʻoku totonu ke ke fakamoleki ʻi he ngaahi foʻi lea. Hangē ko ʻení, Ko e ha ʻa e ʻavalisi ʻo e fakamole ki he lomiʻi ʻi he? Ko e totongi ʻo e ngaahi koloa naʻe fakatau atu (COGS) kau ai ʻa e faiva mo e tuʻuaki ʻo e fakamole. Kuo pau ke ke fakapapauʻi ʻa e lahi ʻo e paʻanga naʻa ke fakaʻaongaʻi ʻi he tuʻuaki kae lava ke ke foki ki hoʻo ʻinivesimeni. Pea te ke lava leva ʻo fakafehoanaki ʻa e ngaahi fakamole ko ia ki hoʻo paʻanga hu mai mei he ngaahi tuʻuaki ʻo e ngaahi lea pea fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga taha.

Ko e totongi ki he lomiʻi ʻi he (FPC) kehekehe lahi ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga mo e faʻa ngaue. ʻOku ʻi ai ha ngaahi CS angamaheni ʻoku ʻi he $2.32 ʻi he kulupu fekumi ki he netiueka mo e $0.58 ʻi he kulupu fengaueʻaki ʻoku fakaʻaliʻali. Ke maʻu ha fakamatala lahi ange, vakai ki he fakamatala fakasitetisitika ko ʻeni ʻo e ngaahi lea fakasitetisitika. Ko e founga ʻe taha ke fakasiʻisiʻi ai hoʻo PC ko hono fakataumuʻa e ngaahi foʻi lea mahuʻinga ʻaki ha maaka lelei maʻolunga. ʻOku maʻu ʻe he ngaahi foʻi lea mahuʻinga maʻolunga ʻa e tuʻunga lelei ange ʻi he pesi, fakahaofi hoʻo paʻanga mo fakapapauʻi ʻoku ʻasi hoʻo ngaahi tuʻuaki ʻi he peesi toʻomataʻu.

Te ke lava ʻo liliu hoʻo talamahuʻinga ki ha foʻi lea mahuʻinga pau kapau ʻoku ke ʻiloʻi pe ko e fe ʻa e ngaue lelei taha. ʻI he tafaʻaki ʻe taha, te ke lava ʻo fakasiʻisiʻi hoʻo talamahuʻinga ʻi he ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke ne ʻomi ha ngaahi ola. Manatuʻi ʻoku lahi ange e fakamole ʻa e ngaahi foʻi lea ʻe niʻihi ʻi he niʻihi kehe, pea ʻoku totonu ke ke vakaiʻi mo liliu maʻu pe hoʻo mavae ʻo fakatatau ki. ʻI heʻene hoko ko ha tokotaha pisinisi, ʻOku totonu ke ke ʻiloʻi ʻa e ngaahi liliu ʻi he totongi ʻo e ngaahi foʻi lea pea mateuteu ke liliu ʻo fakatatau ki ai. Ko hoʻo ako pe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ngaue lelei ki hoʻo uepisaiti, te ke lava ʻo fakalahi hoʻo paʻanga hu mai pea kosi hoʻo FPCs ke maʻu ʻa e lelei taha ʻoku ou.

Ko e ngaue ʻa e PC ko e founga angamaheni taha ia ʻoku fakaʻaongaʻi. Ko e founga angamaheni taha ia mo e fakamole ʻoku siʻi hifo he seniti ʻe teau ki he lomiʻi. Neongo ia, ʻOku kehe ʻa e fakamole ki he lomiʻi takitaha mei he totongi ʻo e ngaahi ongo. Kapau ʻoku ke fie ʻilo ki he totongi hoʻo ngaue tuʻuaki, te ke lava ʻo fakaʻaongaʻi ha foʻi lea mahuʻinga ke fakafuofuaʻi ʻaki hoʻo fakamole ki he lomiʻi ʻi he. ʻI he founga ni, te ke ʻiloʻi lelei ʻa e lahi ʻo e meʻa te ke totongi ki he lomiʻi takitaha pea mo e lahi ʻo e ngaahi ongo ʻoku ke maʻu.

Fakatauhoa e faʻahinga

Kapau ʻoku ke fie fakalahi ʻa e lahi ʻo e ului pea siʻisiʻi ange ʻa e paʻanga ʻi hoʻo ngaahi tuʻuaki, ʻOku totonu ke ke toʻo hoʻo ngaahi foʻi lea mahuʻinga ki ha ngaahi faʻahinga kehekehe. ʻI he ngaahi foʻi lea tuʻuaki, ʻOku fai ʻeni ʻe segmenting ngaahi tuʻuaki ʻo fakatatau ki he faʻahinga tatau. ʻI hono fili ʻo e faʻahinga tatau totonu, te ke lava ʻo aʻu ki he kakai ʻoku fakataumuʻa ki ai pea fakaʻehiʻehi mei hono maumauʻi e paʻanga ʻi he lomi taʻe ʻaonga. Ki he taumuʻa ko ʻení, ʻOku totonu ke ke fakaʻaongaʻi ha meʻangaue taʻetotongi ke fakapapauʻi ʻaki hoʻo ngaahi taumuʻa pea toki konga hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai.

Ko e hoa totonu ko e meʻa ia ʻoku fakataumuʻa taha ki ai ʻa e foʻi lea mahuʻinga kotoa pe, pea ʻoku fie maʻu ʻa e kupuʻi lea mahuʻinga ke pau. Neongo ia, te ke lava ʻo tanaki atu ha ngaahi foʻi lea kehe ki hoʻo fehuʻi kapau ʻe fie maʻu. Ko e hoa totonu ko e fili lelei taha ia ki he advertisers ʻoku nau fie fakaʻuli ʻi he ului ʻaki hono fakahaaʻi pe ʻa e ngaahi tuʻuaki ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ʻoku nau targeting. ʻOku ʻi ai foki mo ha tuʻunga maʻolunga ange ʻo e lomiʻi ʻi he vave. Neongo ia, ʻOku mahuʻinga ke mahino ko hono fakaʻaongaʻi ʻo e tatau totonu ʻoku ʻikai ko e fili lelei taha ia ki he pisinisi kotoa pe.

Kapau ʻoku ke fie fakataumuʻa ki ha ngaahi foʻi lea pau, pea te ke lava leva ʻo fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga lahi. ʻOku fakahangatonu ʻeni ke fakaʻaongaʻi mo fakaha ki he Google ke fakahaaʻi hoʻo ngaahi tuʻuaki ki ha ngaahi foʻi lea pe kupuʻi lea pau. ʻE lava ke ʻi ha faʻahinga fakahokohoko pe ʻa e ngaahi foʻi lea mahuʻinga. Te ke lava ʻo fakahu ʻa e ngaahi foʻi lea ko ʻeni ʻo fakaʻaongaʻi ʻa e fakaʻilonga tanaki (+) kimuʻa ʻi he foʻi lea mahuʻinga takitaha. ʻE lava ke fakaʻaongaʻi ʻa e founga ʻo e foʻi lea mahuʻinga lahi ki he ngaahi kupuʻi lea. ʻOku specializes ʻa e mitia kakato ʻi he ngaahi lea ʻa e PPC ki he fanga kiʻi kautaha iiki mo Lotoloto.

ʻOku lahi mo tatau pe ʻa e ngaahi faʻahinga ʻoku manakoa taha, ka ʻoku ʻi ai foki mo ha fakakeheʻi ofi. ʻOku kau ʻi he faʻahinga tatau lahi ʻa e ngaahi misspellings kotoa pe ʻo e foʻi lea mahuʻinga lolotonga ia ʻoku fakaʻata koe ʻe he faʻahinga totonu ke ke fakataumuʻa ki ha ngaahi fekumi ʻoku lahi ange. Te ke lava foki ʻo taʻofi ʻa e fakakeheʻi ofi ʻaki haʻo tanaki atu ha ngaahi foʻi lea ʻoku kovi. Neongo ia, ʻOku ʻikai ko ha founga lelei ʻeni he te ne lava ʻo fakasiʻisiʻi ʻa e lahi ʻo e lomi. Ko e faʻahinga tatau lahi ko e fili lelei taha ia ki he advertisers ʻoku nau fie maʻu ke fakataumuʻa ki ha ngaahi foʻi lea pau.

Toe fakataueleʻi

Ko e Retargeting ko ha founga ia ʻo e tuʻuaki ʻi he ʻInitaneti ʻoku ne fakaʻata ʻa e marketers ke fakahaaʻi ʻa e ngaahi tuʻuaki kuo ʻosi fakapapauʻi ki he kau ʻaʻahi ʻo ha uepisaiti. ʻOku ngaue ʻa e founga remarketing ʻaki hono ʻave ha kouti ki hono muimuiʻi ʻi ha peesi uepi pea fakaʻata ʻa e ngaahi tuʻuaki ke huluʻi ki ha tokotaha ʻaʻahi he kuohili. ʻOku mahuʻinga ʻa e ngaahi ola ʻo e faʻahinga remarketing ko ʻeni. Kuo fakahaaʻi ke fakalahi ʻa e fakatau ʻo aʻu ki he 70% ʻi he taimi ʻoku fai ai ʻe he kakai kuo nau ʻaʻahi ki ha uepisaiti taʻe fakatau ha meʻa ke fakatau ʻo fakafou ʻi ha tuʻuaki remarketing.

Kapau ʻoku ʻikai optimized hoʻo uepisaiti ki he retargeting, mahalo he ʻikai te ke lava ʻo sio ki ha faʻahinga ola. Kapau ʻoku ʻikai ngaue hoʻo ngaue remarketing, Mahalo naʻa fie maʻu ke ke fai e faleʻi ʻa ha kautaha pule ʻo e Google M. Te nau tokoni atu ke ke fokotuʻu totonu ʻa e ngaue retargeting. ʻE fakahoko ʻe he ngaahi feituʻu totonu ha faikehekehe lahi ʻi he ngaue. Ko hoʻo maʻu pe ʻa e ngaahi feituʻu totonu, te ke lava ʻo fakaʻaongaʻi ʻa e retargeting ke fakataumuʻa consumers ʻi he ngaahi netiueka fakasosiale kehekehe kotoa pe.

Ke lava ʻo fokotuʻu ha ngaahi tuʻuaki retargeting, kuo pau ke ke ʻuluaki fokotuʻu ʻa e Google Analytics. ʻE muimuiʻi ʻe he kouti retargeting ʻa e cookies, ʻa ia ko ha fanga kiʻi faile iiki ʻoku tauhi he taimi pe ko ia ʻi he browser ʻa e tokotaha fakaʻaongaʻi. ʻE fakatokangaʻi ʻa e ngaahi tuʻuaki ʻo e Google ke fakaʻaliʻali ha ngaahi tuʻuaki ki ha tokotaha ʻaʻahi pau ʻo makatuʻunga ʻi honau hisitolia kimuʻa. ʻE lava ke hoko ʻa e Retargeting mo e ngaahi foʻi lea ko ha founga lelei ke fakaleleiʻi ʻaki hoʻo founga fakamaketi ʻi he ʻInitaneti.

ʻE lava ke ʻaonga ʻa e Retargeting mo e ngaahi foʻi lea ki he ngaahi senolo mitia fakasosiale, tautautefito ki he Facebook. ʻE lava foki ke hoko ia ko ha founga lelei ke langa ai ha Twitter hili. Manatuʻi, ʻi he 75% ʻo e kau fakaʻaongaʻi ʻi he Twitter ʻoku ʻi he ngaahi meʻangaue toʻotoʻo. ʻOku totonu ke anga fakakaumeʻa hoʻo ngaahi tuʻuaki ke fakalahi ho ngaahi faingamalie ke maʻu e tokanga hoʻo kau fanongo. ʻE lava ke tokoni atu ʻa e Retargeting mo e ngaahi foʻi lea ko ʻeni ke ke fakaului ʻa e kau fakaʻaongaʻi ko ʻeni ki he kau fakatau. Ko ia, kamata retargeting ʻaki e ngaahi foʻi lea ke takiekina hoʻo paʻanga hu mai.

Lahi e tuʻunga lelei

ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki ho maaka lelei ʻi he Google ngaahi foʻi lea. Neongo ʻoku ʻikai ke ʻi ai ha founga faimana ʻe taha, ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki ho maka. Ko e ʻuluaki sitepu ko e hu ki hoʻo ʻakauni pea ʻalu ki he penolo ʻoku fakaʻaliʻali ai e foʻi lea mahuʻinga. ʻI heʻene aʻu ki ai, te ke lava ʻo sio ki he lahi ʻo e ngaahi meʻa lelei ki hoʻo ngaahi kulupu tuʻuaki malohi. Pea, te ke lava ʻo kamata fai ha ngaahi liliu ke fakaleleiʻi ho maka. Hili ha ngaahi uike siʻi, ʻoku totonu ke ke fakatokangaʻi ha faikehekehe lahi.

ʻOku fikaʻi ʻa e maaka lelei ki hoʻo tuʻuaki ʻaki haʻo fakakaukauʻi ha meʻa ʻe tolu: mahuʻinga, mohu founga tuʻuaki, mo e aʻusia ʻi he to ʻa e peesi. Naʻa mo e taimi ʻoku fakaʻaongaʻi ai ʻa e ngaahi foʻi lea mahuʻinga tatau, ʻE kehekehe pe ʻa e lahi ʻo e ngaahi kulupu tuʻuaki. Hangē ko ʻení, Kapau ʻoku ʻi ai haʻo pisinisi totongi fale, te ke lava ʻo fakaʻaongaʻi ʻa e foʻi lea mahuʻinga “ʻOloveti ʻu palasi e” ke fakataumuʻa ki he kau kasitoma ʻoku nau fekumi ki he ngaahi fale. Te ne fakaleleiʻi ho maaka lelei kapau ʻoku mahuʻinga mo fakamanako hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻo e ngaahi meʻangaue kotoa pe.

ʻOku totonu foki ke ke ʻiloʻi ko e maaka lelei ki ha kulupu tuʻuaki pau ʻoku makatuʻunga ia ʻi he tuʻunga lelei ʻo e foʻi lea mahuʻinga. ʻE lava ke takiekina ʻe he meʻa ni hoʻo fakamole ki he lomiʻi ʻi he (FPC) pea lomiʻi ʻi he vave (FKT). ʻOku toe hoko foki ʻa e Google ngaahi tuʻuaki ʻi he tuʻunga lelei ʻo e kulupu tuʻuaki. Ko ia, Kapau ʻoku ʻi ai ha maaka lelei maʻolunga ʻo ha kulupu foʻi lea, ʻOku ngalingali ʻe lelei ia ʻi he ngaahi ola ʻo e fekumi ʻi he Google. Kapau ʻoku ke palani ke fakalele ha tuʻuaki ʻo ha foʻi lea mahuʻinga pau, ʻe ʻi ai ha maaka lelei ange ʻi he kapau te ke fakaʻaongaʻi pe ha foʻi lea angamaheni.

ʻI he taimi ʻoku ke vakavakaiʻi ai hoʻo ngaue tuʻuaki, tokanga ʻaupito ki he FKT. Ko e FKT māʻolungá ko ha fakaʻilonga lelei ia. ʻE maʻu ʻe he ngaahi tuʻuaki ʻoku māʻolunga angé ha lomi lahi ange, ʻo fakatupulaki ai hoʻo PC. Neongo ia, manatuʻi ʻe uesia ʻa e FKT ʻe he ngaahi meʻa kehe hangē ko e feituʻu fakasiokālafí. ʻIkai ngata ai, ʻOku fie maʻu ke ke fakapapauʻi ʻoku tatau hoʻo ngaahi foʻi lea mahuʻinga mo hoʻo tatau tuʻuaki mo e peesi ʻuluaki. ʻE lava ke tokoni hono fakatupulaki hoʻo FKT ki ho maaka lelei, ka te ne toe fakalahi foki hoʻo fakamole-ki he-lomiʻi (FPC).

Fekumi ki he foʻi lea mahuʻinga

Ko e fekumi ki he foʻi lea mahuʻinga ko e founga ia ki hono ʻiloʻi ʻo e ngaahi foʻi lea totonu ki hoʻo uepisaiti pe tuʻuaki. ʻOku lahi ha ngaahi founga ke fakahoko ai e fekumi ki he foʻi lea mahuʻinga. Ko e tefitoʻi taumuʻa ke toʻo ha fakakaukau pea ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku malava ke ne fakatupu ha ngaahi meʻalele. ʻOku kau ʻa e ngaahi foʻi lea mahuʻinga ʻi he mahuʻinga mo e faingamalie ke maʻu ʻa e ngaahi meʻalele. ʻOku tokoni ʻa e fekumi ki he foʻi lea mahuʻinga ke ke faʻu ʻa e meʻa totonu mo e founga tuʻuaki ke tohoakiʻi ʻaki e kau fakatau ʻe ala hoko. Ke kamata, fakaʻaongaʻi e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku manakoa.

Neongo ʻe fie maʻu ki ai ha taimi mo ha ngāue, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga ki hoʻo lavameʻa ʻi he ngaue. Ka ʻikai ha fekumi ki he foʻi lea totonu, ʻe lava ke taʻe-malava pe totongi hoʻo ngaue ʻi hoʻo fakatau. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke ke kamata ai:

Fakaʻaongaʻi ʻa e Google tohi palani mahuʻinga. ʻOku fakahaaʻi ʻe he meʻangaue ko ʻeni ʻoku ke fekumi ʻi he mahina. Hange ko ʻeni, Kapau ʻoku ke fie tohoakiʻi e feʻaluʻaki lolotonga e faʻahitaʻu mafana, ʻOku totonu ke ke fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ʻoku fekumi lahi ki ai ʻi he faʻahitaʻu ko ʻeni. ʻIkai ngata ai, fakakaukau ke fakangatangata hoʻo fekumí ki ha vahaʻataimi pau, hangē ko e vahaʻa ʻo Mē mo ʻAokosí. Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga, te ke lava ʻo fakaʻaongaʻi ʻa e meʻangaue ki he ngaahi foʻi lea ʻoku fekauʻaki mo ia. ʻE fakatupu ʻe he meʻangaue ko ʻeni ha ngaahi foʻi lea ʻe laungeau ʻoku fekauʻaki mo ia ʻo makatuʻunga ʻi hoʻo ngaahi fakangatangata.

ʻI he taimi ʻoku fili ai e ngaahi foʻi lea mahuʻinga, fakapapauʻi e taumuʻa hoʻo uepisaiti. Fai hoʻo fekumi ke fakapapauʻi hoʻo taumuʻa mo e taumuʻa ʻo e fekumi ʻi he maketi ʻoku fakataumuʻa ki ai. Mahalo te ke fie fakakaukau foki ki he founga ʻoku fekauʻaki ai hoʻo uepisaiti mo e ngaahi foʻi lea mahuʻinga ko ʻeni. ʻOku ʻi ai nai ha ngaahi koloa pe ngaahi ngaue ʻoku tatau mo e ngaahi lea? ʻOku ʻi ai nai haʻanau ngaahi tohi fekumi maʻolunga? Ko e ha ʻoku fekumi ki ai e kakai ʻi he taimi ʻoku nau fekumi ai ki ha koloa pe ngaue tokoni pau? Ko e tohi fekumi maʻolunga ko ha fakaʻilonga lelei ia. Kapau ʻoku ʻikai, feinga ke maʻu ha foʻi lea kuo fakamaʻalaʻala lahi ange ke fakataumuʻa ki ai.

ʻOku ʻi ai ha founga ʻe tolu ke fakaʻaongaʻi ai ʻa e ngaahi foʻi lea ki hoʻo pisinisi. ʻOku ui ʻa e ngaahi founga ko ʻeni ko e totongi ki he lomiʻi ʻi he (FPC) tuʻuaki, Fekumi ki he foʻi lea mahuʻinga, pea fekau. Kapau ʻoku ke fie sio ki he ngaahi ola ʻaukai, kuo pau ke ke fakapapauʻi ʻoku ke totongi ʻa e ngaahi meʻalele lelei. ʻE hanga ʻe hono fakaʻaongaʻi ʻo e founga ko ʻeni ʻo fakapapauʻi ʻoku ke totongi ʻa e lomi ʻe liliu moʻoni ke taki. Ke kamata, ʻoku totonu ke ke tānaki ʻa e fakamatala lahi taha ʻe lavá. ʻE fakamatalaʻi ʻe he fakamatala ko ʻeni ʻa e mahuʻinga ʻo e fekumi ki he foʻi lea mahuʻinga mo e founga ke fakalahi ai hoʻo talamahuʻinga.

Totongi ki he lomiʻi (FPC) tuʻuaki

Ko e totongi ki he lomiʻi pe FPC ko e totongi advertisers ia ki he taimi kotoa pe ʻoku lomiʻi ai ʻe ha taha ʻenau tuʻuaki. ʻOku fakahehema ʻa e FPCs ke maʻolunga ʻi he ngaahi ngaueʻanga ʻoku lahi ai e ului mo e feʻauʻauhi advertisers. Neongo ʻoku ʻi ai ha ngaahi founga ke holoki ai hoʻo PC, ʻoku ʻikai ha founga pau ke fakasiʻisiʻi kakato ai kinautolu. Ko ha ngaahi meʻa ʻeni ke manatuʻi ʻi he taimi ʻoku optimizing ai hoʻo FPCs. ʻUluaki, fakakaukau ki he mahuʻinga hoʻo saiti ki he maketi ʻoku fakataumuʻa ki ai. Kapau ʻoku ʻikai fekauʻaki hoʻo uepisaiti mo e kakai ʻoku fakataumuʻa ki ai, Mahalo ʻe fuʻu maʻolunga hoʻo PC.

Uá, mahino ʻa e faikehekehe ʻi he vave ʻo e paʻanga mo e totongi ʻoku makatuʻunga ʻi he talamahuʻinga-ki he-lomiʻi. ʻOku faingofua ange ke muimuiʻi ʻa e PC ʻoku ʻikai ke ʻi ai ha meʻa ʻi he ngaahi meʻa ʻoku makatuʻunga ʻi he talamahuʻinga. ʻOku ʻikai fuʻu mamafa ʻa e talamahuʻinga ʻoku makatuʻunga ʻi he CS, ka ʻoku kei siʻisiʻi ange hono fakataumuʻa. ʻIkai ngata ai, kuo pau ke advertisers fakakaukau ki he tuʻunga ʻulungaanga mahuʻinga ʻo ha lomiʻi mei ha maʻuʻanga tokoni. He ʻikai lava ke liliu ʻa e PC maʻolunga ki ha vaitafe paʻanga hu mai maʻolunga.

ʻOku toe maʻu foki ʻe he PC invoicing ʻa e fakatuʻutamaki ʻo hono fakaʻaongaʻi hala. ʻE lava ke lomiʻi ʻe he kau fakaʻaongaʻi ʻa e ngaahi tuʻuaki. ʻE lava ke totongi ʻe he meʻa ni ʻa e advertiser ha paʻanga lahi. Neongo ia, ʻOku feinga ʻa e Google ke fakangatangata hono fakaʻaongaʻi hala ʻaki ʻa e ʻikai fakafonu ki he lomi hala. Neongo ʻoku ʻikai malava ke mapuleʻi ʻa e lomiʻi kotoa pe, te ke lava ʻo aleaʻi ha vave maʻulalo ange. Kapau ʻoku ke loto fiemalie ke fakamoʻoni ʻi ha aleapau taimi loloa mo e tokotaha faipulusi, te ke lava ʻo faʻa aleaʻi ha vave maʻulalo ange.

ʻI he mamani ʻo e tuʻuaki totongi, ko e totongi ʻo e fakamaketi ko ha meʻa mahuʻinga ia. ʻI he totongi totonu ki he lomiʻi ʻi he, te ke lava ʻo fakalahi hoʻo foki ki he tuʻuaki ʻo e fakamole. Ko e ngaahi tuʻuaki ʻo e PC ko ha meʻangaue malohi ia ki ha ngaahi pisinisi lahi, ke mahino ʻa e lahi hoʻo totongi ʻi he lomiʻi te ne lava ʻo fakaleleiʻi hoʻo fakamaketi. Pea kapau ʻoku ke ʻilo ʻa e meʻa ʻoku fekumi ki ai hoʻo kau fanongo, ʻe ʻaonga ia kiate koe. Ko e ʻuhinga ia ʻoku fuʻu mahuʻinga ai ke ʻiloʻi hoʻo PC.

Fekumi ki he foʻi lea mahuʻinga

Kumi e misini optimization (SEO) Ko e ʻaati ia ʻo hono fili ʻo e ngaahi foʻi lea totonu mo e ngaahi tefito ki he kanotohi ʻi he SERPs. ʻI he taimi ʻoku fakahoko totonu aí, ʻOku tokoni ʻa e fekumi ki he foʻi lea totonu ke fakatupulaki ʻa e feʻaluʻaki mo e ʻilo. Ko e fekumi ki he foʻi lea mahuʻinga ko ha founga makehe marketers fakaʻaongaʻi ke ʻiloʻi pe ko e fe ʻa e ngaahi kupuʻi lea mo e ngaahi foʻi lea ʻoku ngalingali ʻe fekumi ki ai ʻa e kau fakaʻaongaʻi. Ko hoʻo maʻu pe ʻa e ngaahi foʻi lea mahuʻinga totonu, te ke lava ʻo fakamuʻomuʻa hoʻo palani pea faʻu ha meʻa ʻoku fakataumuʻa ki he kau fakaʻaongaʻi ko ʻeni. ʻOku tokoni ʻa e fekumi ki he foʻi lea mahuʻinga ke fakaleleiʻi ʻa e tuʻunga ʻo hoʻo saiti ʻi he ngaahi misini kumi, ʻa ia ʻe fakaʻuli ai ʻi he ngaahi meʻalele ʻoku fakataumuʻa ki ai.

Kimuʻa pea kamata ha tuʻuaki, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga. ʻI hono ʻiloʻi e ngaahi foʻi lea mahuʻinga mo e taumuʻa ʻo e fekumi, te ke lava ʻo palani ʻa e ngaahi tuʻuaki lelei taha ʻe lava ke fai. Lolotonga hono fili ʻo e ngaahi foʻi lea mahuʻinga mo e ngaahi kulupu tuʻuaki, fakakaukau ki hoʻo ngaahi taumuʻa mo hoʻo patiseti. Te ke lava ʻo fakangatangata hoʻo tokanga pea seivi e paʻanga ʻaki targeting ngaahi foʻi lea mahuʻinga pe. Manatuʻi, ʻOku ke fie maʻu ke fai ha fakafotunga tuʻuloa ki he kakai ʻoku nau fekumi malohi ki hoʻo koloa pe ngaue. ʻOku lelei taha ke fakaʻaongaʻi ha foʻi lea mahuʻinga ʻe taha pe lahi ange, Neongo.

ʻOku lahi ha ngaahi founga ke fai ai e fekumi ki he foʻi lea mahuʻinga. Ko e tefitoʻi taumuʻa ke toʻo ha fakakaukau pea ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga taha ʻe ala hoko. ʻOku fakahokohoko ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni ʻi honau mahuʻinga mo e malava ke fakatupu ha ngaahi meʻalele. Ko hoʻo fai pe ʻeni, te ke lava ʻo hoko atu ki he sitepu hokó – meʻa ʻi he tohi ʻoku ne ʻomi ʻa e mahuʻinga ki he kau ʻaʻahi. ʻOku totonu ke ke tohi maʻu pe ʻo hange ko hoʻo fie maʻu ke tohi. He ko hono moʻoni, ʻOku ngalingali ʻe ʻi ai ha ngaahi fehuʻi tatau ki he niʻihi ʻoku ke fakataumuʻa ki ai.

Neongo ko e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko ha konga mahuʻinga ia ʻo ha faʻahinga founga fakamaketi, ko ha konga mahuʻinga foki ia ʻo ha ngaue lavameʻa. Kapau ʻoku ʻikai fakahoko totonu hoʻo fekumí, te ke iku ʻo fakamoleki ha paʻanga lahi ʻi he PPC pea mole ʻi he fakatau. Ka ʻoku toe mahuʻinga foki ke manatuʻi ʻoku fie maʻu ha taimi mo ha ngaue ki he fekumi ki he foʻi lea mahuʻinga. Kapau ʻe fakahoko totonu, te ke maʻu ha tuʻuaki tuʻuaki ʻe ola lelei!

Fekau

ʻOku ʻi ai ha ngaahi tokoni ʻe niʻihi ʻoku totonu ke ke manatuʻi ʻi he taimi ʻoku ke kole ai ki he ngaahi foʻi lea. Ko e ʻuluaki ke tauhi hoʻo patiseti ʻi he PS200 he mahina. Neongo ia, ʻe lava ke kehekehe ʻa e lahi ʻo e paʻanga ko ʻeni ʻo makatuʻunga ʻi hoʻo kuo fakamaʻalaʻala mo e lahi ʻo e uepisaiti ʻoku ke ʻamanaki fakamahina ki ai. Ko hoʻo fakapapauʻi pe hoʻo patiseti fakamahina, vahevahe ia ʻaki ha tolungofulu ke maʻu ha fakakaukau ki hoʻo patiseti fakaʻaho. Ko hoʻo fokotuʻu pe hoʻo patiseti fakaʻaho, ko e sitepu hono hoko ke fakakaukauʻi pe ko e ha e lahi ʻo e talamahuʻinga ʻi he ʻaho takitaha. ʻOku ngaue ʻa e founga kole ʻa e Google ʻaki hono tokangaʻi ʻa e mavae maʻolunga mo maʻulalo taha ʻo fakaʻaongaʻi ʻa e PC metric. Kapau ʻoku ʻikai ke ke fakapapauʻi ʻa e totongi totonu ki he lomiʻi ʻi hoʻo pisinisi, fakaʻaongaʻi ʻa e meʻangaue ki hono fakaha ʻo e ngaahi foʻi lea.

Neongo ʻe hange ʻa e kole ʻi he ngaahi foʻi lea ko ha fakakaukau lelei, ʻOku ʻi ai ha ngaahi palopalema lalahi ke feʻauʻauhi mo e ngaahi kautaha lalahi. Kapau ko ha kiʻi pisinisi siʻisiʻi koe, ʻOku ʻikai ke fuʻu lahi hoʻo patiseti tuʻuaki ʻo hange ko e taha ʻo ha kautaha fakafonua, ko ia ʻoua naʻa ke ʻamanaki te ke maʻu ʻa e patiseti tatau ke feʻauhi mo kinautolu. Tatau ai pe pe te ke lava ʻo talamahuʻinga maʻolunga, ho ngaahi faingamalie ke maʻu ha foki ki he ʻinivesimeni (ʻOKU OU) mei hoʻo ngaahi foʻi lea ʻoku maʻulalo.

Kapau ʻoku fakaʻaongaʻi ʻe hoʻo ngaahi feʻauʻauhi ho hingoa ʻi heʻenau ngaahi tuʻuaki, fakapapauʻi ʻoku ke fakaʻaongaʻi ha tatau kehe ʻo e tuʻuaki. Kapau ʻoku ke kole ki he ngaahi lea ʻa hoʻo tama feʻauhi, ʻOku ke tuʻu fakatuʻutamaki ke banned mei he Google. ʻOku faingofua pe ʻa e ʻuhinga: ʻe lava ke kole hoʻo ngaahi feʻauʻauhi ki hoʻo ngaahi lea, ʻa ia ʻe iku ki he maaka lelei mo e totongi ki he lomiʻi. ʻIkai ngata ai, Kapau ʻoku kole hoʻo tama feʻauhi ki hoʻo ngaahi lea, Mahalo te ke fakamoleki hoʻo paʻanga ʻi ha tatau ʻo e tuʻuaki ʻoku ʻikai haʻane kaunga ki ho hingoa.

Maaka lelei

Ko e maaka lelei ʻi he ngaahi foʻi lea ko ha meʻa mahuʻinga ia ʻi he taimi ʻoku hoko mai ai ke maʻu ʻa e tuʻunga lelei taha ki hoʻo adverts. ʻOku mahuʻinga ke vakaiʻi ho maaka lelei pea liliu hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai. Kapau ʻokú ke fakatokangaʻi ʻoku fuʻu māʻulalo hoʻo FKT, pea ʻoku totonu leva ke ke kiʻi taʻofi hoʻo adverts pea liliu ʻa e ngaahi foʻi lea mahuʻinga ki ha meʻa kehe. ʻE fakahaaʻi ʻe hoʻo maaka lelei hoʻo ngaahi ngaue ʻi ha vahaʻataimi, ko ia ʻoku totonu ke ke fai ʻa e meʻa kotoa pe te ke lava ke fakalahi ia. Neongo ia, Ko e maaka lelei ʻi he ngaahi foʻi lea ʻoku ʻikai ko ha saienisi. ʻE toki lava pe ke fakafuofuaʻi totonu ʻi he taimi ʻoku ke maʻu ai ha ngaahi meʻalele mo ha fakamatala feʻunga ke fakapapauʻi ʻa e maaka lelei ʻoku totonu ke.

ʻOku fakapapauʻi ʻa e maaka lelei ʻi he ngaahi foʻi lea ʻoku ʻi ai ha meʻa ʻe tolu: ʻa e lomiʻi ʻi he vave, ngaue tuʻuaki, mo e lavameʻa ʻi he tuʻuaki. ʻOku fekauʻaki hangatonu ʻa e vave ʻo e lomiʻi mo ho maaka lelei, ko ia ʻe lava ʻe hono fakaleleiʻi ho maaka lelei ʻo fakaleleiʻi e ngaue hoʻo tuʻuaki. ʻE maumauʻi ʻe he ngaahi tuʻuaki ʻoku ʻikai lelei hoʻo patiseti pea ʻikai ʻaonga ki hoʻo kau fanongo. Ko e maaka lelei maʻolunga ko e fakavaʻe ia ʻo ha ngaue ʻoku ola lelei.

ʻE lava ke fuʻu lahi ʻa e ngaahi kulupu foʻi lea mahuʻinga ki hoʻo tuʻuaki, fakatupu ke tukunoaʻi ia ʻe he kau ʻaʻahi. Fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga lahi ange ki hoʻo tuʻuaki ngaue. ʻE ʻuhinga ʻa e maaka lelei ange ʻe maʻu ʻe hoʻo ngaahi tuʻuaki ha tokanga lahi ange pea toe mahuʻinga ange ki he taumuʻa ʻo e fekumi ʻa e haʻofanga. ʻIkai ngata ai, fakakaukau ke fakaʻaongaʻi e ngaahi peesi ʻo e vaka mo e ngaahi fakatata ʻo e kakai matuʻotuʻa ange. ʻOku mahuʻinga ʻa e siviʻi, pea ʻe tokoni hono faʻu ʻo ha ngaahi kehekehe ʻo e tuʻuaki ke lahi ange hoʻo aʻusia ʻi he peesi.

Ke fakaleleiʻi ho maaka lelei, kuo pau ke ke faʻu ha fakatahaʻi lelei ʻo e ngaahi foʻi lea mo e ngaahi tuʻuaki. Ko e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke fakahoko lelei kuo pau ke ʻave ia ki ha peesi ʻo e to lelei pe ʻe fakasiʻisiʻia. ʻI hono fai ʻeni, te ke lava ʻo fakaleleiʻi ho maaka lelei pea maʻu ha totongi maʻulalo ange ʻi he lomiʻi (FPC).

Toe fakataueleʻi

Mahalo te ke maheni mo e ngaahi meʻa ʻoku malava ʻe he Google retargeting, ka ʻoku ʻikai ke ne fakapapauʻi pe ko e ha e meʻa ʻoku. ʻOku fakaʻata koe ʻe he ngaahi foʻi lea retargeting ke ke aʻu ki he kau fakaʻaongaʻi ʻi he ngaahi uepisaiti kehe mo e platforms. ʻOku ne fakaʻata foki koe ke ke fokotuʻu ha ngaahi lao ki he tokotaha ʻoku ke tanaki ki hoʻo kau fanongo. Fai ʻe segmenting kau ʻaʻahi ki hoʻo saiti, te ke lava ʻo ʻohofi hoʻo ngaahi ngaue remarketing. Ko e lahi ange hoʻo lava ʻo fai pe ko hai ʻoku sio ki hoʻo ngaahi tuʻuaki, Ko e lahi ange hoʻo retargeting ʻe.

ʻOku lahi e ngaahi lelei ke retargeting ʻaki e ngaahi foʻi lea, pea ko e taha ʻo e ngaahi ola lelei taha ko e malava ko ia ke fakahaaʻi e ngaahi tuʻuaki ʻa e kakai ʻo makatuʻunga ʻi heʻenau ʻekitiviti kimuʻa he ʻInitaneti. Makehe mei hono fakaʻaliʻali hoʻo tuʻuaki ʻo makatuʻunga ʻi he koloa ne nau toki sio ki ai, ʻE lava foki ke fakaʻaliʻali ʻe he Google ngaahi tuʻuaki ʻa e ngaahi tuʻuaki kiate kinautolu naʻa nau mavahe mei heʻenau kato fakatau pe fakamoleki ha taimi lahi ke mamataʻi ai hoʻo koloa. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ko e retargeting mo e ngaahi foʻi lea ʻoku ʻikai maʻa e kau kamata foʻou. ʻE lava ke hoko ia ko ha fili lelei ki he ngaahi pisinisi ʻoku ʻi ai ʻenau patiseti iki.

ʻE lava ke hoko ʻa e Retargeting mo e ngaahi foʻi lea ko ha founga lelei ke fakakau ai ʻa e kau kasitoma lolotonga pea pehe ki hono kumi ha niʻihi foʻou. ʻOku fakaʻata koe ʻe he Google ngaahi foʻi lea ke ke fokotuʻu ha ngaahi fakaʻilonga script ʻi hoʻo uepisaiti, fakapapauʻi ko e kakai ko ia kuo nau ʻaʻahi ki hoʻo saiti kimuʻa, te nau toe sio ki hoʻo ngaahi tuʻuaki. ʻE lava foki ke fakaʻaongaʻi ʻa e Retargeting mo e ngaahi foʻi lea ʻi he ngaahi saiti mitia fakasosiale, hange ko e Facebook. ʻE lava ke ʻaonga ʻaupito ke aʻu ki he kau fakatau foʻou mo fakatupulaki e fakatau. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ʻoku tapui ʻe he tuʻutuʻuni ʻa e Google ʻa hono fakaʻaongaʻi ʻo e fakamatala fakatautaha ke fakataumuʻa ki he tuʻuaki.

Ko e Retargeting mo e ngaahi tuʻuaki ko ha founga lelei ia ke fakataumuʻa ai e kau fakatau hili ʻenau mavahe mei hoʻo saiti. ʻI hono muimuiʻi e cookies ʻa e kau ʻaʻahi ko ʻeni, ʻe fakaʻaliʻali ʻe hoʻo tuʻuaki ʻa e tuʻuaki tatau ki he kakai ko ia kuo nau ʻaʻahi ki muʻa ki hoʻo saiti. ʻI he founga ni, te ke lava ʻo ʻai hoʻo ngaahi tuʻuaki ki he koloa naʻe toki ʻaʻahi kimui ni mai. ʻOku toe mahuʻinga foki ke fakaʻaongaʻi ha pixel ke faʻu ʻaki ha ngaahi tuʻuaki ʻoku fakataumuʻa ki ai ʻo makatuʻunga ʻi he fakamatala ʻoku ʻomi ʻe he cookie ʻa e Google ngaahi tuʻuaki.