Mahalo kuo ke fanongo ʻi he Google Adwords, ʻa e fakavaʻe tuʻuaki mei he Google. Ka, ʻOku ke ʻilo e founga ke fakaʻaongaʻi ai ia ke fakalahi hoʻo tupu? ʻOku ʻaonga nai ia ki startups? Ko ha ngaahi tokoni ʻeni. Ko ha meʻangaue lelei ʻeni ki he naunau fakaʻilekitulonika marketers, tautautefito ki he startups. Ka ʻe lava pe ke mamafa. Lau ke ako lahi ange fekauʻaki mo e meʻangaue malohi ko ʻeni. ʻOku hiki atu ʻi lalo ha niʻihi ʻo hono ngaahi lelei mo e ngaahi palopalema. Tatau ai pe pe ko hoʻo kamataʻi pe ko ha pisinisi kuo fokotuʻu, ʻOku ʻi ai e ngaahi lelei mo e ngaahi palopalema ʻo e ngaahi foʻi lea.
Ko e Google Adwords ko e fakavaʻe tuʻuaki ia ʻo e Google
Neongo ʻoku ʻikai ko ha fakapulipuli ʻa e hoko ʻa e Google ko ha tokotaha vaʻinga lahi ʻi he feituʻu tuʻuaki, ʻIkai ʻilo ʻe he tokotaha kotoa pe ʻa e founga hono fakaʻaongaʻi lelei ʻo e ngaahi meʻangaue ʻa e kautaha. ʻOku vakai ʻa e fakamatala ko ʻeni ki he ngaahi founga kehekehe te ke lava ai ʻo fai ʻa e konga lahi ʻo e ngaahi meʻangaue tuʻuaki ʻa e Google. Kapau ʻoku ke foʻou ki he Google ngaahi foʻi lea, ko hano toe vakaiʻi vave ʻeni ʻo e meʻa ʻoku fakakau. Ko hoʻo ako pe ki he ngaahi meʻangaue, te ke maʻu ha fakakaukau lelei ange ki he founga ke fakalahi ai e lavameʻa hoʻo pisinisi.
ʻOku ngaue ʻa e Google ngaahi lea ʻo hange ha fakatautuki ʻa ia ʻoku lea ai ʻa e ngaahi pisinisi ki he feituʻu ʻoku ʻi ai e ngaahi ola ʻo e misini fekumi. ʻOku tokoni ʻa e polokalama ko ʻeni ki he ngaahi kulupu ke nau maʻu ha tuʻunga maʻolunga, ngaahi meʻalele ʻoku fekauʻaki. Advertisers fili ha patiseti mo ha taumuʻa fakapapauʻi, pea ʻe lava ke tanaki atu ha fika telefoni pe fehokotakiʻanga ki he tefitoʻi peesi ʻo e uepisaiti. Hangē ko ʻení, tau pehe ʻoku fekumi ha tokotaha ngaue ki he “su kulokula.” ʻOku nau sio ki ha ngaahi tuʻuaki mei he ngaahi kulupu kehekehe. ʻOku totongi ʻe he advertiser takitaha ha totongi pau ki he feituʻu ʻo e tuʻuaki.
ʻI he taimi ʻoku fili ai ʻa e faʻahinga ngaue totonu, ʻOku mahuʻinga ke fakakaukauʻi ʻa e fakamole ki he lomiʻi. Ko e lahi ʻeni ʻo e paʻanga ʻoku ke totongi ki he ngaahi ongo tuʻuaki ʻe lauiafe kotoa pe. Te ke lava foki ʻo fakaʻaongaʻi ʻa e fakamole ki he fakamaʻu, ʻa ia ko hono ʻuhinga ʻoku ke totongi ʻi he taimi kotoa pe ʻoku lomiʻi ai ʻe ha taha ʻi hoʻo tuʻuaki pea fakakakato ha ngaue pau. ʻOku ʻi ai ha faʻahinga tuʻuaki ʻe tolu mo e Google ngaahi tuʻuaki: ngaahi tuʻuaki ʻo e fekum, fakaʻaliʻali ha ngaahi tuʻuaki, mo e ngaahi tuʻuaki vitioó. Ko e fakamatala ki he ngaahi tuʻuaki ʻo e fekumí, ʻīmisí, mo e kakano ʻo e vitioó. ʻOku nau ʻasi ʻi he ngaahi peesi Uepi ʻi he netiueka ʻoku fakaʻaliʻali ʻe he Google. Ko e ngaahi vitioó ko ha ngaahi tuʻuaki nounou, meimei ko e ono ki he 15 Sekoni ʻe, pea ʻasi ʻi he YouTube.
Ko e founga ʻoku ngaue ai ʻa e Google ngaahi tuʻuaki ʻoku makatuʻunga ia ʻi ha totongi-ki he-lomiʻi (PPC) sīpingá. ʻOku fakataumuʻa e advertisers ki ha ngaahi foʻi lea pau ʻi he Google pea fai ha mavae ki he ngaahi foʻi lea mahuʻinga ko ʻeni. ʻOku nau feʻauhi ki he ngaahi foʻi lea ko ʻeni mo ha ngaahi marketers kehe. ʻOku faʻa makatuʻunga ʻa e lahi ʻo e talamahuʻinga ʻi ha talamahuʻinga lahi taha. Ko e maʻolunga ange ʻa e talamahuʻinga, ko e lelei ange ʻa e feituʻu ʻoku tuʻu aí. Ko e lahi ange ʻo e tuʻuaki ʻo ha pisinisi ʻoku maʻu, ko e totongi maʻulalo ange ki he lomiʻi.
Koeʻuhi ke lava ʻo toe lahi ange ʻa e ola lelei ʻo e Google ngaahi tuʻuaki, ʻOku mahuʻinga ke mahino e founga ke fakafeʻungaʻi ʻaki e ngaahi tuʻuaki. ʻE lava ke ʻasi e ngaahi tuʻuaki ʻi he ngaahi peesi ola ʻo e fekumi, ʻi he ngaahi peesi uepisaiti ʻi he Google Display Network, pea ʻi he ngaahi uepisaiti mo e Apps kehe. ʻE lava ke hoko ʻa e ngaahi tuʻuaki ko ha ʻimisi pe fakamatala ʻoku makatuʻunga ʻi he fakamatala, pea ʻe fakaʻaliʻali kinautolu ʻi he tafaʻaki ʻo e ngaahi meʻa ʻoku fekauʻaki mo ia. ʻIkai ngata ai, te ke lava ʻo liliu ʻa e ngaahi tuʻuaki ʻaki targeting ngaahi tuʻunga kehekehe ʻo ha foneli fakatau.
Ko e meʻa lelei ia ki he startups
ʻI he taʻu motuʻa ʻo e ʻInitaneti, ʻOku kumi ʻe he ngaahi pisinisi ha ngaahi founga foʻou ke aʻu ai ki he kau fakatau foʻou. Ko e mahiki hake ʻa e ngaahi polokalama accelerator ko ha sipinga lelei ia ʻo e meʻa ni. ʻOku faʻa fakamalohiʻi ʻa e Startups ke ngaue mei he feituʻu ʻoku vahevahe ai e ʻofisi. Ko e fakafetongi ʻo ha siteiki taʻe-angatonu ʻi he kautaha, ʻOku loto fiemalie ʻa e ʻinivesitoa ko ʻeni ke fokotuʻu ha tuʻunga fakatuʻutamaki lahi. Makehe mei ai, accelerators tokoni startups fakaʻehiʻehi mei he fakamole ki he misini fakaʻata lahi ʻe fakatupu ʻe ha pisinisi tukufakaholo. Ko ha niʻihi ʻeni ʻo e ngaahi lelei ʻo hono fakaʻaongaʻi ʻo ha polokalama accelerator.
ʻOku fuʻu scalable
Ko e ha e meʻa ʻoku ne ʻai ha kautaha scalable? Ko e tali ko e fokotuʻutuʻu scalable, ʻi he tupulaki ʻa e meʻafua ʻo ha ngaue tokoni. Mo IaaS, ʻOku ke totongi ha meʻa lahi ange ʻo ʻikai toe fai ha fakamole ki he koloa, fakamatala fakamuimuitaha ʻo e polokalama fakakomipiuta, pe lahi ange ʻa e malohi ʻoku ne fakaʻauha. Pea ʻi he ʻao computing, ʻe lava ke ke hu ki hoʻo fakamatala mei ha feituʻu pe. ʻOku mahino ʻa e ngaahi lelei. Lau ke ʻilo ʻa e founga ʻe lava ke mahuʻinga ai ʻa e faʻahinga fokotuʻutuʻu ko ʻeni ki hoʻo pisinisi. ʻOku hiki atu ʻi lalo ha founga ʻe nima ʻe lava ke fakaʻaongaʻi ai ʻe hoʻo pisinisi ʻa e ngaahi tokoni ʻoku lava ke maʻu ʻi he ʻao.
Polokalama fakakomipiuta ko ha ngaue tokoni, pe Saʻs, Ko e polokalama fakakomipiuta ʻoku fakatefito ʻi he ʻao ʻoku tokangaʻi ʻi he ʻInitaneti ʻe ha tokotaha fakatau faʻahi tolu. ʻE lava ke ke hū ki he polokalamá ʻo fakafou ʻi ha web browser. Koeʻuhi he ʻoku tokangaʻi ia, ʻOku scalable ʻaupito ʻa e ngaahi tokoni SaaS. ʻIkai ngata ai, ʻOku feliliuaki mo scalable ʻa e koloa SaaS koeʻuhi he ʻoku ʻikai fie maʻu ke fola ia ʻi he ngaahi device fakafoʻituitui. ʻOku hanga ʻe he meʻa ni ʻo ʻai ke nau fuʻu mahuʻinga ki hono tufaki ʻo e ngaahi timi fakamamani lahi. Pea koeʻuhi ʻoku ʻikai ke nau fie maʻu ha bandwidth, ʻoku ʻikai fie maʻu ke hohaʻa e kau fakaʻaongaʻi ki he polokalama fakamuimuitaha.
ʻOku mamafa
Kapau ʻoku ke hohaʻa ʻoku fuʻu mamafa, ʻoku ʻikai ke ke tuenoa. ʻOku tokolahi ha kakai ʻoku nau hohaʻa tatau: “ʻOku mamafa ke fakalele ʻa e ngaahi foʻi lea.” Neongo ʻoku ʻikai fie maʻu ke ke fakamoleki $10,000 māhina ʻe taha ke vakai ki he ngaahi olá, ʻe ngali ko ha ngāue ʻoku fakailifia. Neongo ia, ʻoku lahi ha ngaahi founga ke fakasiʻisiʻi ai hoʻo fakamole ki he lomiʻi taʻe maumauʻi e pangikee. ʻI hoʻo muimui ki ha fanga kiʻi lao faingofua, te ke lava ʻo maʻu ʻa e ngaahi ola lelei taha ki ha patiseti ʻoku tāú.
Ko e ʻuluaki meʻa ʻoku fie maʻu ke ke fai ko hoʻo ʻiloʻi ʻa e lahi ʻo e fakamole ʻa e Google. ʻI he 2005, Ko e ʻavalisi ʻo e totongi ki he lomiʻi ko e $0.38 seniti ʻe. Fai ʻe 2016, Naʻe puna ʻa e totongi ko ʻeni ki $2.14, pea ʻoku ʻikai malava ke ʻalu hifo ʻi ha taimi vave. Ko ha loea, hangē ko ʻení, ʻe lava ke ʻamanaki ke totongi $20 ki he $30 ki he lomiʻi ʻi he. Ka ʻo kapau he ʻikai ke ke lava ʻo totongi lahi ia, mahalo te ke fie kumi ha ngaahi founga.
