Founga ke fakaleleiʻi ʻaki hoʻo ngaahi foʻi lea ko e tuʻuaki

Ngaahi Talamuʻaki

ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki hoʻo ngaahi tuʻuaki ʻo e ngaahi foʻi lea. Te ke lava ʻo hiki tatau pea fakapipiki e ngaahi tuʻuaki lolotonga ki hoʻo ʻakauni, pe fakaʻilongaʻi fakatouʻosi e ongo puhá ke fai ha liliu. Hili hoʻo hiki tatau mo fakapipuli, te ke lava ʻo fakafehoanaki hoʻo tatau mo e ʻuluʻi fakamatala ki he ngaahi tuʻuaki kehe. Kapau ʻoku ʻikai ngaue ʻa e tatau, feinga ke toe hiki ia pea vakaiʻi e lahi hoʻo ului. Mahalo te ke fie maʻu foki ke ʻai ha clamp ki he tatau, foki. Ko ha ngaahi tokoni ʻeni ke fakaleleiʻi ʻaki hoʻo ngaue ki he ngaahi foʻi lea:

Totongi ki he lomiʻi

Neongo ko e PC ko ha konga mahuʻinga ia ʻo e tuʻuaki ʻi he ʻInitaneti, ʻOku ʻi ai ha ngaahi founga ke tauhi ai e fakamole ʻi he mapuleʻi. ʻI hono fakaʻaongaʻi ʻo e Google ngaahi foʻi lea, te ke lava ʻo fokotuʻu ha ngaahi tuʻuaki ʻi ha faʻahinga uepisaiti pe ʻo makatuʻunga ʻi ha faʻahinga foʻi lea pe. Tatau ai pe pe ko e ha hoʻo faʻahinga pisinisi, ʻOku totonu ke ke tauhi ha mata ofi ki he ngaahi tukuakiʻi ʻa e Google ke fakaʻehiʻehi mei he ʻalu ki tahi. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ʻaonga ke manatuʻi ʻi he taimi ʻoku ke fakapapauʻi ai hoʻo fakamole ki he lomiʻi ʻi he.

ʻOku kehekehe pe ʻa e totongi ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku makatuʻunga ʻi he koloa ʻoku tuʻuaki. Ko e lahi taha ʻo e ngaahi tuʻuaki ʻi he ʻInitaneti ʻoku fakatautuki-based, ʻuhinga ʻoku advertisers totongi ʻo makatuʻunga ʻi he lahi ʻo e lomi ʻoku nau maʻu. Ko e maʻolunga ange ʻa e ngaahi koloa’ talamahuʻinga, Ko e lahi ange ʻenau ngaahi tuʻuaki ʻe fakatokangaʻi ia ʻi he fafanga ʻo e ongoongo. Kapau ʻoku kumi ʻe hoʻo pisinisi ha ngaahi meʻalele maʻolunga, ʻe lava ke tokoni atu ʻa e CS maʻolunga ange ke fakatupulaki hoʻo fakatokangaʻi. Te ke lava ʻo fakaʻaongaʻi ʻa e Google Analytics ke sio pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne fakaului ʻa e lelei taha.

ʻE makatuʻunga ʻa e totongi lelei taha ʻi he lomiʻi ʻi hoʻo taumuʻa. ʻOku lahi ha ngaahi pisinisi ʻoku nau fakakaukauʻi ha meʻa ʻe nima ki he taha ʻi he taimi ʻoku fakaʻaongaʻi ai ʻa e fakamole ki he ongo (CPI) tuʻuaki. Ko e founga ʻe taha ke vakai ai ki he totongi ki he lomiʻi ko e peseti ʻo e lomi ki he paʻanga hu mai. ʻI hono fakatupulaki e ʻavalisi ʻo e tuʻunga ʻulungaanga mahuʻinga ʻo e, ʻe maʻolunga ange hoʻo PC. Taumuʻa ke toe lahi ange ʻa e foki ki he ʻinivesimeni (ʻOKU OU).

Ke fakalahi ʻa e PC ki hoʻo ngaahi foʻi lea ko e tuʻuaki, fakakaukau ke fakaleleiʻi ʻa e ROI ʻo hoʻo ngaahi founga fakamaketi kehe. ʻE hanga ʻe hono aʻusia ʻo e taumuʻa ko ʻeni ʻo fakaʻata koe ke ke fakaʻaongaʻi lelei ʻa e ngaahi tuʻuaki retargeting ʻi he mitia fakasosiale mo e ngaahi fakafetuʻutaki fakahangatonu. ʻIkai ngata ai, ʻe lava ke ngaue fakataha ʻa e ʻimeili mo hoʻo ngaahi founga fakamaketi kehe, fakatupulaki hoʻo pisinisi mo fakasiʻisiʻi e fakamole. Te ke lava ʻo tokangaʻi hoʻo patiseti lolotonga maximizing hoʻo NGAUE ʻaki haʻo ngaue mo e totongi ʻa e kasitoma. Ko ia, ko e ha ʻoku ke tatali ki ai?

Totongi ki hono maʻu

CPA, pe totongi ki hono maʻu mai, fakafuofuaʻi ʻa e totongi fakakatoa ki hono maʻu ʻo ha kasitoma. ʻE lava ke fakatau ʻa e meʻa ʻoku hoko ʻi he ului, foomu ʻoku fakahuú, download ʻo e tohi kole, pe kole ha callback. ʻOku faʻa fakaʻaongaʻi ʻa e totongi ki hono maʻu ke fakafuofuaʻi ʻaki ʻa e ola lelei ʻo e mitia fakasosiale, fakamaketi ʻimeili, mo totongi ha tuʻuaki. Neongo ʻoku ʻikai ke ʻi ai ha fakamole fakahangatonu ʻa e SEO, ʻOku malava ke maʻu ha fakakaukau lelei ange ki he ola lelei ʻo e fakamaketi ʻimeili ʻaki hono fikaʻi ʻa e CPA ki he ngaue.

Neongo ʻoku mahuʻinga ʻa e CPA ki ha faʻahinga tuʻuaki fakamaketi, ʻOku faingataʻa ke fakafehoanaki ki ha tuʻunga ʻulungaanga angamaheni. ʻOku kehekehe pe ia ʻo makatuʻunga ʻi he koloa, faʻa ngaue, mo e totongí. Ko e maʻulalo ange ʻa e fakamole ki hono maʻu, Ko e lelei ange hoʻo ngaue tuʻuaki ko e. Ke fikaʻi hoʻo CPA, ʻOku totonu ke ke fikaʻi ha ngaahi fika fakasitetisitika, kau ai ʻa e vave mo e ngaahi ʻaʻahi makehe. Kapau ʻoku maʻolunga hoʻo CPA, mahalo naʻa fie maʻu ke fakatonutonu hoʻo founga fakamaketi.

Te ke lava foki ʻo fikaʻi ʻa e CPA ki he ngaahi pisinisi taʻe ʻi ai ha koloa pe ngaue. ʻE lava ke muimuiʻi ʻe he ngaahi pisinisi ko ʻeni ʻa e fakaului, hange ko e fakafonu mo e fakaʻaliʻali signups, fakaʻaongaʻi e ngaahi fōmú. Neongo ia, ʻOku ʻikai ha tuʻunga moʻui ki hono fakapapauʻi ʻo e fakamole lelei ki hono maʻu, ʻi he kehekehe ʻa e pisinisi takitaha ʻi he ʻInitaneti, totongi, ngaahi māsiní, ngaahi fakamole ki hono fakalele, mo e ngaahi tuʻuaki tuʻuaki. Ko e founga lelei taha ke fikaʻi ʻaki e CPA ko hono muimuiʻi e lahi ʻo e ngaahi ului ʻoku ʻomi ʻe hoʻo tuʻuaki.

Ko e CPA ko ha founga angamaheni ia ke muimuiʻi ʻaki e lavameʻa ʻi he fakamaketi ʻo e misini kumi. ʻOku tokoni ia ke fakapapauʻi ʻa e lahi hoʻo fakamole ke maʻu ha kasitoma foʻou. ʻOku faʻa fikaʻi ʻa e CPA ki he ʻuluaki ului, hange ko ha foomu signup pe fakaʻaliʻali subscription. Te ke lava foki ʻo muimuiʻi mo fakafuofuaʻi ʻa e ola lelei ʻo hoʻo ngaahi tuʻuaki pea fakapapauʻi ʻa e lahi ʻo ʻenau fakamole ke maʻu. Ko e lahi ange ʻo e ului ʻoku ke maʻu, Ko e siʻi ange hoʻo totongi ʻi he lele loloa.

Vave ʻo e fakaului

Kapau ʻoku ke feinga ke fakalahi hoʻo ului ʻi he ngaahi foʻi lea ko e M, ʻoku ʻi ai ha ngaahi meʻa ʻoku totonu ke ke fai ke fakaleleiʻi ai. ʻUluaki, ʻoku fie maʻu ke mahino kiate koe ʻa e vave ʻo e ului. Ko e vave ʻo e ului ʻi he Google Adwords ko e peseti ia ʻo e kau ʻaʻahi ʻoku nau lomiʻi ʻi hoʻo tuʻuaki pea toki papi ului. ʻE lava ke hoko ʻa e vave ko ʻeni ʻo e ului ko ha meʻa mei he 10% ki he 30%. Ko e vave taha ʻo e ului ʻoku liunga tolu ki he nima ʻoku maʻolunga ange ia ʻi he ʻavalisi ʻo e ngaue. Koeʻuhi ke toe lahi ange hoʻo ului, ʻOku totonu ke ke ʻahiʻahiʻi ʻa e ngaahi foaki kehekehe mo siviʻi ʻa e tafe hoʻo uepisaiti. ʻE tokoni ʻeni ke mahino kiate koe ʻa e meʻa ʻoku ngaue mo e meʻa ʻoku ʻikai. ʻIkai ngata ai, te ke lava ʻo fakaʻaongaʻi lelei ʻa e remarketing ke toe maʻu ha kau ʻaʻahi kuo nau fakahaaʻi ʻenau tokanga ki hoʻo koloa.

ʻI he angamahení, ʻOku totonu ke taumuʻa ʻaki ʻe he advertiser kotoa pe ha vave ʻo e ului 2.00%. ʻOku ʻuhinga ʻeni ki he 100 kau ʻaʻahi ki he uepisaiti, ʻoku totonu ke fakafonu ʻe ha toko ua ha foomu fetuʻutaki. Maʻa e ngaahi kautaha B2B, ʻOku totonu ke maʻolunga ange ʻa e vave ko ʻeni ʻi he ua. Ki he ngaahi uepisaiti ʻi he-Komeesi, ʻOku totonu ke ʻi ai ha ʻota ʻe ua ki he kau ʻaʻahi ʻe laungeau. Neongo ia, ʻoku ʻi ai ha ngaahi tukunga pau ʻoku ʻikai fakafonu ai ʻe ha tokotaha ʻaʻahi ha foomu, ka ʻoku totonu ke kei lau pe ʻa e ului. Tatau ai pe pe ko e ha e meʻa ʻe hoko, ʻe hanga ʻe ha tuʻunga maʻolunga ʻo e ului ʻi he ngaahi foʻi lea ko ʻeni ʻo fakalahi hoʻo pisinisi mo takiekina hoʻo ROI.

Ko ha meʻa mahuʻinga ʻe taha ʻi hono fakaleleiʻi e vave ʻo e ului ko e tokanga taha ki hoʻo kau fakatau lelei. ʻI he tokanga taha ki he haʻofanga totonu, te ke lava ʻo puke ʻa e konga ki lalo ʻo e foneli ʻoku ke fekumi ki ai. Neongo ʻoku fakamoleki ʻe ha advertisers tokolahi ha paʻanga lahi ʻi he tuʻuaki, ko ha peseti siʻisiʻi pē ʻo e kau papi uluí. Kapau te ke tokanga taha ki he kakai totonu, te ke lava ʻo fakalahi hoʻo paʻanga hu mai pea fakasiʻisiʻi hoʻo fakamole. ʻI he taimi ʻoku ke maʻu ai ʻa e kau fakatau totonu, ʻe fakaengaue hoʻo ului!

Fekumi ki he foʻi lea mahuʻinga

Kapau ʻoku ke fie maʻu hoʻo feinga tuʻuaki ke ola lelei taha ʻe lava, ʻOku mahuʻinga ke mahino ʻa e mahuʻinga ʻo e fekumi ki he foʻi lea mahuʻinga. ʻE maumauʻi ho taimí mo hoʻo ngāué ʻe ha foʻi lea hala ʻoku fili, ʻi heʻenau hoko ko e kakai ʻoku nau fekumi ki ai ʻoku ʻikai malava ke nau fekumi ki hoʻo koloa. ʻE hanga ʻe hono fakaʻaongaʻi ʻo ha ngaahi foʻi lea pau ʻo fakapapauʻi ʻoku ke aʻu ki he kakai ʻoku fakataumuʻa ki ai. Ko ha ngaahi tokoni ʻeni ke ʻai ke faingofua hoʻo founga fekumi ki he foʻi lea mahuʻinga. – Ako fekauʻaki mo e tatau ʻo e tokotaha fakatau. Ko e tatau ʻo e tokotaha fakatau ko ha kulupu ia ʻo e ngaahi foʻi lea ʻoku ne fakaʻilongaʻi ʻa e taumuʻa searcher tatau. Te ne lava ʻo tokoniʻi koe ke ke fakataumuʻa ki ha kakai pau, mo e meʻa fakameaʻa ʻo fakatatau ki ai.

– ʻIloʻi hoʻo kau fanongo. ʻOku ʻoatu ʻe he fakatotolo ki he foʻi lea mahuʻinga ʻa e fakakaukau ʻoku ke fie maʻu ke fakapapauʻi ʻaki e ngaahi fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai. ʻOku toe tokoni foki ia ke ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku mahuʻinga taha ki hoʻo uepisaiti, pea ʻoku feʻauʻauhi taha. ʻE lava ke ʻaonga ʻa e fakamatala ko ʻeni ki hoʻo founga ngaue mo hoʻo founga fakamaketi fakalukufua. Taimi lahi, fekumi e kakaí ki ha ngaahi founga ke fakaleleiʻi ʻaki he ʻInitanetí, pea ʻe lava ke tokoni atu hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ke ke fakataumuʻa ki he kakai totonu. Ko e lahi ange hono fakapapauʻi hoʻo meʻa ʻi loto ko e, Ko e lahi ange ʻo e ngaahi meʻalele te ke lava ʻo ʻamanaki ke maʻu.

– ʻIloʻi hoʻo feʻauhi. Fakaʻaongaʻi ʻo e ngaahi meʻangaue ki he fekumi ki he fo, te ke lava ʻo ʻiloʻi ʻa e meʻa ʻoku targeting ʻe hoʻo ngaahi feʻauʻauhi mo e feʻauʻauhi ʻoku nau. Fakapapauʻi ʻoku ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke fuʻu feʻauʻauhi pe fuʻu angamaheni. Fili ʻa e niches ʻaki ʻa e leʻo lahi ʻo e feʻaluʻaki. ʻE tohoakiʻi mai ʻe he ngaahi kupuʻi lea mahuʻinga ha kakai tokolahi. Fakaʻosí, fakafehoanaki hoʻo ngaahi foʻi lea mahuʻinga ki hoʻo ngaahi feʻauʻauhi’ kakano mo e meʻa ʻoku ʻi ai. Ko hoʻo maʻu pe ha fakakaukau mahino ki he ngaahi fie maʻu hoʻo kau fanongo, te ke lava ʻo kamata tohi ha meʻa ke feau ʻaki e ngaahi fie maʻu ko iá.

Faʻu ha tuʻuaki malohi

ʻOku mahuʻinga hono faʻu ha tuʻuaki lelei kapau ʻoku ke fie maʻu hoʻo pisinisi ke makehe mei he toenga. Kuo pau ke ʻaonga mo mahuʻinga ʻa e tuʻuaki lelei, pea tali ha fehuʻi ʻe lava ke maʻu ʻe he tokotaha laukonga fekauʻaki mo hoʻo koloa pe ngaue. ʻOku faingofua mo faingataʻa hono faʻu ha tuʻuaki, koeʻuhi he ʻoku lahi fau e ngaahi fakahinohino mo e meʻangaue ʻa e mamani fakakomipiuta. Ko ha meʻa ʻeni ʻe fitu ke manatuʻi ʻi he taimi ʻoku faʻu ai ha tuʻuaki lelei:

Ngāue ʻaki e ngaahi lea ongo mālohí – Ko e ngaahi foʻi lea mahuʻinga ʻeni ʻoku ne fusi ʻa e tokotaha laukonga pea pique ʻenau tokanga. Fakaʻaongaʻi ʻo e foʻi lea ko e “koe” ʻi hoʻo tuʻuaki ko e taha ia ʻo e ngaahi founga lelei taha ke maʻu ai e tokanga hoʻo kau fanongo. ʻOku tali lelei ʻe he kakai ʻa e tatau ʻo e tuʻuaki ʻoku fakatefito ʻiate kinautolu, kae ʻikai ko hoʻo pisinisi. Ko e “koe” ʻi hoʻo tatau tuʻuaki ʻoku fakatefito ia ʻi he kasitoma ʻi he tokotaha ʻoku ne lau ʻa e tuʻuaki, pea ʻoku ne fakatupulaki ai ʻa e malava ke nau lomiʻi ia.

ʻI he taimi ʻoku faʻu ai hoʻo tatau tuʻuaki, manatuʻi ke hiki ha ʻuluʻi fakamatala malohi, ʻa ia ʻoku ne fakamatalaʻi ʻa e meʻa ʻoku ke maʻu pe ngaue tokoni pea ʻoku kau ai ha foʻi lea mahuʻinga mei hoʻo kulupu tuʻuaki. ʻE tokoni ʻeni ki hoʻo foʻi lea mahuʻinga. Kapau ʻoku lahi hoʻo ngaahi foʻi lea mahuʻinga ʻi ha kulupu, ʻoua naʻa ke ongoʻi haʻisia ke hiki ha fakamatala tuʻuaki mavahevahe maʻa e tokotaha takitaha. Ka, fakakaukau ki he kaveinga fakalukufua ʻo e kulupu tuʻuaki, pea hiki ha fakamatala ʻi he ngaahi foʻi lea mahuʻinga ʻoku ngali mahuʻinga taha ki he kulupu tuʻuaki.

Wie können Sie Google tuʻuaki für Ihr Unternehmen nutzen?

Google ngaahi foʻi lea ist eʻi he ʻInitaneti-meʻangaue Von Google, mit dem Sie verschiedene Dienstleistungen und Produkte im ʻi he ʻInitaneti-Markt bewerben können, um mehr ʻa e Ihre kelekele zu lenken. Das Suchergebnis ist ein detailliertes Ergebnis, ʻa ia ʻoku ne fakaha mai kiate kitautolu ʻa e ʻavalisi ʻo e fekumi ki ha feituʻu pau ʻi ha vahaʻataimi lahi. ʻOku fakaʻaongaʻi ʻe he kau palofesinale fakamaketi fakaʻilekitulonika ʻa e Google ngaahi lea, ke fakafuofuaʻi ʻenau uepisaiti ʻaki ha ngaahi foʻi lea mahuʻinga ki ha ngaue pau. ʻE hanga ʻe he ngaahi fokotuʻu ʻoku ʻomi ʻe he Google ngaahi tuʻuaki mo e lahi ʻo e ngaahi fekumi ʻoku ke fai, pea pehe ki he ngaahi lea ʻa e M, ʻo ʻai ke ke ʻiloʻi, ko e ha hono fuoloa, kae ʻoua kuo ke ʻasi ʻi ʻolunga he ngaahi ola ʻo e fekumi. Ko e Google AdWords ko ha founga tuʻuaki maʻongoʻonga ia. ʻOku ʻomi ʻe he Google ngaahi lea ʻa e ngaahi lea tuʻuaki ʻoku fakatefito ʻi he sipinga ʻo e totongi (PPC). ʻOku poupouʻi ʻaupito ʻe he ngaue tokoni ko ʻeni ʻa e ngaahi pisinisi ʻi he ʻInitaneti, ʻi he feituʻu ʻoku lavea ai ʻa e Google ʻi ha paʻanga pau ki he lomiʻi takitaha mei he consumers, ke ʻaʻahi ki heʻenau uepisaiti ʻo fakafou ʻi he misini kumi ʻo e Google.

ʻOku kau ʻi he polokalama ʻa e Google ʻa e ngaahi lea fakalotofonua, tokoni fakafonua mo fakavahaʻapuleʻanga, ʻa ia ʻoku ʻave ʻaki ha fakamatala tuʻuaki lelei. ʻOku ʻomi ʻe he Google ha ngaahi tuʻuaki ʻi he fotunga ʻo e fakamatala, Ngaahi ʻata mo e ngaahi sipinga ʻo e vitioo. Ko e Google AdWords ko ha fakavaʻe tuʻuaki ia ʻi he ʻInitaneti pea ʻoku ne ʻomi ha fakavaʻe, ke tokoniʻi koe, Mahino ʻa e foʻi fakakaukau ʻo hono langa ha tuʻunga ʻoku ʻi ai e fakamaketi fakaʻilekitulonika.

Ngaahi fotunga ʻo e Google tuʻuaki

LISI ʻI HE GOOGLE FAKATAU – Ko e Google fakatau ko ha meʻa pe ia ʻoku totongi PPC, ka te ke lava ʻo aʻusia ʻa e tafe taʻetotongi ʻa e ngaahi meʻalele ʻi ai. Hili hono kamataʻi ʻo e fakatau, ʻoku banned ʻe he Google ʻa e ngaahi uepisaiti kehe mei heʻene misini kumi. Te ke lava ʻo kamata hoʻo ngaue tuʻuaki, ʻaki e optimizing mo e mahino ʻa e ngaahi tuʻuaki ʻo e fakatau, Ko e fe ʻa e koloa ʻoku ne maʻu ʻa e lomi lahi taha pea ʻoku feliliuaki ʻaupito.

MAʻU ʻE HE KASITOMA LELEI ANGE – Ko e taimi ʻoku maʻu ai ʻe he tokotaha ngaue ʻa e ngaahi senolo, Ko e kasitoma foʻou, ko hai ʻoku fakatau ʻi hoʻo uepisaiti, mahuʻinga ange ʻi ha meʻa ʻoku toutou hoko. ʻOku mahuʻinga ʻaupito ʻa e moʻui mateaki pea ʻoku fie maʻu ke ke tokangaʻi lelei hoʻo kau fakatau lolotonga. Ko hoʻo ʻiloʻi pe, Ko e ha e lahi ʻo e paʻanga te ke lava ʻo fai mei hoʻo tokotaha ngaue mateaki ʻi he lele loloa, te ke lava ʻo liliu e lahi ʻo e paʻanga, ʻoku ke loto fiemalie ke totongi, ke tohoakiʻi mai ha kasitoma foʻou ko ha kasitoma motuʻa.

MUIMUIʻI E NGAAHI FEPOTALANOAʻAKI ʻOKU ʻIKAI KE ʻINITANETI ʻOku faingofua ke ngalo, Ko e tokolahi taha ʻo e ngaahi kulupu ʻoku nau kei ngaue taʻe ʻinitaneti, Ko e ha ʻoku ʻikai tonu ai e ngaahi telefoni mo e fakatau ʻi he ʻInitaneti, ke ngāue. Neongo ia, ʻoku ʻikai fakakaukauʻi maʻu pe ʻa e ngaahi meʻa ʻoku fai ki hono muimuiʻi ʻo e ului. ʻOku fakahaaʻi ʻe he Google ʻa e ngaahi, fekauʻaki mo ha pisinisi ʻo fakatatau ki hono ʻao ʻi he ʻInitaneti ofi ki he feituʻu lolotonga ʻo e tokotaha fakaʻaongaʻi.

ʻOku feinga maʻu pe ʻa e Google ke, fakafeʻiloaki ha ngaahi fotunga foʻou, ke siviʻi mo tuʻuaki e aʻu ʻa ha kautaha. Ko e ki ki ha tuʻunga ʻo e Ngaahi tuʻuaki ʻo e Google ʻoku angamaheni ʻaki mo ola lelei hono siviʻi. Ko ʻene aʻu pe ʻa e ngaahi meʻa ki ha kakai tokolahi, ʻOku ke optimized kakato pea kuo ke aʻu ki he ngaahi tuʻunga maʻolunga taha ʻi he ngaahi misini kumi.

Ngaahi Tefitoʻi Lea ʻo e Tuʻuaki – Ko ha fakahinohino vave ki he ngaahi foʻi lea

Ngaahi Talamuʻaki

Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ʻe ʻufiʻufi ʻe he fakahinohino vave ko ʻeni ʻa e ngaahi tefitoʻi meʻa mahuʻinga: Fekumi ki he foʻi lea mahuʻinga, Faʻahinga tuʻuaki, ʻOku mavae ʻa e PC, mo e ngaahi foʻi lea kovi. Hili hono lau e fakamatala ko ʻení, te ke mateuteu ke kamata hoʻo fuofua ngaue ki he ngaahi lea! Hokohoko atu hono lau ʻo e fanga kiʻi tokoni mo e ngaahi fakaʻaliʻali ʻi he founga ke ʻai ai hoʻo ngaue ke ola lelei. Te ke maʻu ha loto falala lahi ange ʻi ha toe taimi! Ko ia, kamata! Pea ʻoua naʻa ngalo ke vakaiʻi ʻetau ngaahi fakahinohino kehe ki he ngaahi foʻi lea mo e founga ki he ngaahi fakamatala ki ha ngaahi tokoni mo ha ngaahi fakaʻaliʻali lahi ange.

Fekumi ki he foʻi lea mahuʻinga

Ko e taha ʻo e ngaahi founga lelei taha ke maʻu ai ʻa e ngaahi foʻi lea mahuʻinga ko hono fakaʻaongaʻi ha meʻangaue hange ko e meʻangaue ki he foʻi lea mahuʻinga ʻa Bing. Ko bing ʻa e misini fekumi lahi taha hono ua ʻi he mamani, ngaue ki hono tokangaʻi 12,000 fekumi ʻe miliona he māhina takitaha. ʻE ʻoatu ʻe he meʻangaue ko ʻeni ha lisi ʻo e ngaahi fokotuʻu ki he foʻi lea mahuʻinga ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga kuo ke fili. Fakaʻaongaʻi e ngaahi lisi ko ʻení ke faʻu ʻaki ha meʻa ʻ, fakatupulaki ho ngaahi faingamalie ke takiekina e kau ʻaʻahi foʻou. Te ke lava foki ʻo fakaʻaongaʻi e ngaahi lisi ko ʻení ke faʻufaʻu ʻaki ha meʻa foʻou, hange ko ha blog pe ko ha foʻi vitio.

Ko e fekumi ki he foʻi lea mahuʻinga ko e founga ia ʻo hono ʻiloʻi e ngaahi foʻi lea mahuʻinga ʻoku fakaʻaongaʻi ʻe he kakai ke fekumi ki hoʻo koloa pe ngaue. ʻI hono fai ʻeni, te ke ako fekauʻaki mo e ngaahi tefito ʻoku manakoa pea mo e faʻahinga meʻa ʻoku fekumi ki ai e kakai. ʻE tokoni hono ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku manakoa ʻi he kakai ʻoku fakataumuʻa ki ai ke ke fakapapauʻi ʻa e faʻahinga meʻa ke maʻu. Ko hoʻo maʻu pe hoʻo lisi ʻo e ngaahi foʻi lea mahuʻinga, te ke lava ʻo fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ko ʻeni ʻaki ha tuʻuaki copywriting, fakamaketi fakasosiale ʻo e mitia, mo ha ngaahi founga kehe.

ʻI he taimi ʻoku fekumi ai ki he ngaahi foʻi lea mahuʻinga, te ke fie tokanga taha kiate kinautolu ʻoku pau ange ʻi he ngaahi meʻa fakalukufua. ʻOku faingofua pe ʻa e ʻuhinga: Kapau ʻoku lahi ha foʻi lea mahuʻinga, ʻOku ʻikai malava ke aʻu ki he kakai ʻoku fakataumuʻa ki ai. Kapau ʻoku ke fakaʻaongaʻi generalized ngaahi foʻi lea mahuʻinga, Mahalo te ke maumauʻi e taimi mo e paʻanga. Ngaahi foʻi lea mahuʻinga lahi, ʻi he tafaʻaki ʻe, he ʻikai ke ne ʻomi ha ngaahi meʻalele lahi. ʻI he taimi ʻoku ke maʻu ai ha ngaahi foʻi lea mahuʻinga pau, ʻe ola lelei hoʻo ʻi he ʻInitaneti. ʻE hanga ʻe ha lisi ʻo e foʻi lea mahuʻinga ʻo fakaʻata koe ke ke fakataumuʻa ki ha kakai pau ʻoku ʻi ai e meʻa totonu.

ʻOku ʻi ai ha ngaahi meʻangaue taʻetotongi mo maʻolunga ʻe lava ke tokoni atu ʻi hoʻo fekumi ki ha ngaahi foʻi lea pau. Ko e foʻi lea mahuʻinga ʻa e Moz explorer ko e taha ia ʻo e ngaahi meʻangaue ko ia, pea ʻoku ne ʻomi ha ngaahi tatau taʻetotongi mo maʻolunga. ʻE lava ʻe hono toe vakaiʻi ʻe Leli Kimi ʻa e foʻi lea mahuʻinga ʻa e Moz Explorer ʻo ʻoatu ha fakakaukau ki he ʻaonga ʻo e foʻi lea mahuʻinga ko e Moz Explorer. Ko e SEMrush ko ha meʻangaue lelei ia ʻe taha ʻoku ʻi ai ha tatau taʻetotongi mo totongi. Te ke lava ʻo ʻahiʻahiʻi fakatouʻosi kinaua kimuʻa pea ke toki fai ha fili fakaʻosi.

Faʻahinga tuʻuaki

ʻOku lahi ha ngaahi founga ke fakalahi ai hoʻo patiseti tuʻuaki ʻo fakafou ʻi hono fakaʻaongaʻi ʻo e ngaahi faʻahinga tuʻuaki kehekehe ʻoku lava ke maʻu ʻi he ngaahi foʻi lea. ʻI he taimi ʻoku faʻahinga ai ʻe he searcher ha foʻi lea angamaheni, ʻe fokotuʻu mai ʻe ha misini kumi Morphe polosi ki he tokotaha fakaʻaongaʻi. ʻOku lelei ʻa e faʻahinga fekumi ko ʻeni ki he motolo kautaha fotunga ʻoku nau ʻiloʻi lelei, koeʻuhi he ko e taumuʻa ke hoko ʻa e searcher ko ha kasitoma. Neongo ʻoku maʻolunga ʻa e ngaahi pale ʻo e faʻahinga ngaue ko ʻeni, ʻOku ʻikai faingofua ke fakaului ʻa e kau kumi ko ia ki he kau fakatau. Hangē ko ʻení, ʻi he taimi ʻoku fekumi ai ha taha ki he “Morphe polosi,” ʻe ʻasi hake ha tuʻuaki ki he polosi Morphe lelei taha. ʻE lava ke lea ʻaki ʻa e meʻa tatau ʻo kau ki eyeshadow palettes.

Ko e faʻahinga tuʻuaki ʻe taha ko ha ngaue ʻoku fekauʻaki mo ia, ʻa ia ʻoku ne fokotuʻu hoʻo ngaahi tuʻuaki ʻi he ngaahi uepisaiti tatau. ʻOku matuʻaki ʻaonga ʻa e faʻahinga ngaue ko ʻeni ki he ngaahi pisinisi fakalotofonua. ʻOku fakaʻaliʻali ʻe he faʻahinga tuʻuaki ko ʻeni ʻa e ngaahi fakakaukau fakapisinisi mahuʻinga ʻi he fotunga ʻo e ngaahi fakatata fengaueʻaki. Te ke lava ʻo fili ʻa e feituʻu ke fakataumuʻa ki ai pea mo e fuoloa hoʻo fie maʻu hoʻo ngaahi tuʻuaki ke lele ki. ʻE lava ʻe he faʻahinga tuʻuaki ko ʻeni ʻo takiekina hoʻo ʻilo mo fakatupulaki e ola lelei ʻo e remarketing. Kapau ʻoku ke fakalele ha tuʻuaki infographic, ʻe fokotuʻu hoʻo ngaahi tuʻuaki ʻi he ngaahi uepisaiti tatau.

ʻOku ʻi ai mo ha ngaahi founga kehe ke takiekina ai e ola lelei hoʻo ngaue ki he ngaahi foʻi lea. ʻE lava ke tokoni atu ha feinga kumi kuo fakaʻilongaʻi ke ke maʻu ha ʻilo mahuʻinga ki he meʻa ʻoku fekumi ki ai hoʻo kau fanongo. ʻE lava foki ke tokoni atu ʻa e ngaahi tuʻuaki ʻo e fekumi kuo fakaʻilongaʻi ke ke fakatupu ha ngaahi taumuʻa ʻoku taki mo maʻolunga ange. Hangē ko ʻení, te ke lava ʻo fakalele ha tuʻuaki ki he uepisaiti hoʻo pisinisi, pea fakaʻaongaʻi leva ʻa e URL ʻo e peesi ʻuluaki ke fakaʻuli ai ʻi ha ngaahi meʻalele lahi ange. Ko ha founga lelei ʻeni ke tohoakiʻi mai ʻaki e kau ʻaʻahi foʻou mo fakatupulaki hoʻo ului.

Talamahuʻinga ʻa e PC

Mahalo te ke fifili pe ʻe anga fefe haʻo holoki hoʻo lea ʻi he PC ki he ngaahi foʻi lea ke fakalahi ʻa e tupu. Neongo ko e founga mahino taha ʻeni ke fai ai ia, ko e taha pe ia ʻo e ngaahi fili lahi. ʻOku totonu foki ke ke fakakaukau ke fakasiʻisiʻi e ngaahi tafaʻaki kehe ʻo hoʻo ngaue. Ko hono fakaʻaongaʻi ʻo e Pathvisit ko ha meʻangaue fakamaketi pe ia ʻe taha te ne lava ʻo muimuiʻi ʻa e telefoni, fakaului ha kau ʻaʻahi tokolahi ange, mo fakatupu ha ngaahi lipooti fakamaketi. ʻAki hono holoki hoʻo talamahuʻinga ki he PC, te ke lava ʻo fakatupulaki ho ngaahi faingamalie ke sio ki ha tuʻunga maʻolunga ange ʻoku ou ʻi ai pea siʻisiʻi ange ʻa e maumau ʻo e tuʻuaki.

Fakatatau mo hoʻo patiseti, te ke lava ʻo fokotuʻu ha talamahuʻinga lahi taha ki he foʻi lea mahuʻinga takitaha pe kulupu tuʻuaki. Te ke lava ʻo liliu hoʻo mavae, pe fakaʻaongaʻi ha fili fakakomipiuta. ʻOku fakaʻata koe ʻe he tohi lesoni ke ke fokotuʻu ʻa e lahi taha ʻo e paʻanga ʻoku ke loto fiemalie ke fakamoleki ʻi ha foʻi lea mahuʻinga pe kulupu tuʻuaki. ʻOku fakaʻata koe ʻe he meʻa ni ke ke tokangaʻi hoʻo patiseti pea toe mahuʻinga ange ʻi hoʻo ngaahi taumuʻa tuʻuaki mo e taumuʻa fakapisinisi. ʻOku lahi ha ngaahi lelei ki hono fakaʻaongaʻi ʻo e tohi lesoni.

Neongo ʻoku fakaʻaongaʻi ʻe he tokolahi taha ʻoku nau fakaʻaongaʻi ʻa e PC ki heʻenau ngaahi tuʻuaki, mahalo te ke fie maʻu foki ke fakakaukau ke fakaʻaongaʻi ʻa e fili – FPM. Neongo ko e fekau ʻa e PC ko e feituʻu ia ne ʻuluaki seti ki ai ha ngaue PPC, Ko e FPM ko e fili lelei taha ia kapau ʻoku ke fie maʻu ke ʻasi hoʻo ngaahi tuʻuaki ʻi he ngaahi peesi ʻi ʻolunga ʻo e ngaahi misini fekumi. Ko e taimi ʻoku hoko mai ai ki hono mapuleʻi ʻo e fakamole, Ko e PC ko e fakavaʻe metric. ʻE kehekehe pe ia ki he ngaahi tuʻuaki mo e ngaahi tuʻuaki kehekehe.

Hange ko ha toe founga tuʻuaki kehe, ʻoku mahuʻinga e patiseti fakaʻahó. Kapau kuo teʻeki ai ke ke tuʻuaki ʻi he ʻInitaneti kimuʻa, ʻOku totonu ke kamata ʻa e ngaue ʻa e Google Adwords ʻi he $20 – $50 kehekehe, pea liliu ʻo ka fie maʻu. ʻI he hokohoko atu hoʻo vakaiʻi e ngaahi ola, te ke lava ʻo liliu hoʻo patiseti ʻi ha faʻahinga taimi pe. ʻE lava ke tokoni atu hono fakaʻaongaʻi ʻo e Google AdWord Tools ke ke liliu hoʻo patiseti fakaʻaho ke lahi ange hoʻo ngaahi tuʻuaki. Kapau ʻoku faingataʻa ke ke liliu hoʻo talamahuʻinga, Ko e Google ngaahi foʻi lea ko e meʻangaue lelei taha ia ke tokoni atu ke ke fai ʻa e ngaahi fili lelei taha ki hoʻo pisinisi.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Ko e founga ʻe taha ke fakatupulaki ai e mahuʻinga hoʻo tuʻuaki ko hono fakakau e ngaahi foʻi lea kovi ʻi hoʻo ngaahi tuʻuaki PPC. ʻOku ʻikai ke ʻotometiki pe ʻa e feohi ʻa e ngaahi foʻi lea ko ʻeni mo e fehuʻi tatau. ʻOku totonu ke kau ai ʻa e ngaahi lea tatau, ngaahi tatau makehe mo fakatokolahi, mo e ngaahi kehekehe kehe ʻo e folofolá. Hangē ko ʻení, Kapau ʻoku ke feinga ke kau ki he “moʻunga,” ʻOku totonu foki ke kau ʻi hoʻo ngaue ki he foʻi lea kovi ʻa e kehekehe hange ko e mountaine mo e moʻunga. Neongo ia, ʻOku ʻikai ngaue ʻa e ngaahi foʻi lea kovi ʻi he founga tatau mo e ngaahi tuʻuaki ʻo e fekumi, ko ia, fakapapauʻi ke siviʻi ha ngaahi founga lahi.

Ke fai ʻa e lelei taha mei he founga ko ʻeni, ʻOku fie maʻu ke ke ʻilo pe ko e ha e ngaahi foʻi lea ʻoku taipeʻi ʻe he kakai ʻi ha misini kumi pea mo e ngaahi meʻa ʻoku ʻikai ʻaonga ki hoʻo pisinisi. ʻE hanga ʻe he lipooti ʻo e fekumi ki he fehuʻi ʻi he ngaahi foʻi lea ʻo ʻai ke ke ʻiloʻi pe ko e ha e ngaahi foʻi lea ʻoku taipeʻi ʻe he kakai kimuʻa pea nau toki aʻu ki hoʻo uepisaiti. Ko hoʻo ʻilo pe ʻa e ngaahi foʻi lea kovi ʻoku taipeʻi ʻe hoʻo kau ʻaʻahi ki he puha kumi, te ke lava leva ʻo fili ke fakakau kinautolu ʻi hoʻo ngaue tuʻuaki.

ʻI hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai lelei, te ke lava ʻo fakaleleiʻi hoʻo taumuʻa fekumi fakakātoá ʻaki haʻo toʻo ʻa e ngaahi foʻi lea ʻoku ʻikai mahuʻ. Te ke lava foki ʻo taʻofi ʻa e fakamatala tuʻuaki ki he “maka kulokula” pe ngaahi fili tatau mo ia. Ko e ola fakalukufua ʻo hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko hono keli hifo ki he kakai ʻoku fakataumuʻa ki ai pea fakalahi hoʻo foki ki he ʻinivesimeni. Ako ki he founga hono fakaʻaongaʻi kinautolu ʻi he ngaahi lea ʻaki hono lau e fakamatala ko ʻeni. Te ke sio ki he founga ʻe lava ai ʻe he ngaahi foʻi lea kovi ʻo fakatupulaki hoʻo swapped ʻi ha ngaahi uike siʻi pe.

He ʻikai ngata pe ʻi hono fakaleleiʻi e ola lelei hoʻo tuʻuaki, ka te nau toe fakahaofi foki koe ʻaki haʻo holoki hoʻo fakamole ki he lomiʻi ʻi he (FPC). ʻI hono fakasiʻisiʻi e lahi ʻo e lomi ʻoku ʻikai fakaului, te ke fakahaofi ha paʻanga te ke lava ʻo fai ki ha ngaahi tuʻuaki lelei ange. Ka ko e tefitoʻi lelei ʻo hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko ʻenau tokoniʻi koe ke fakaleleiʻi hoʻo ului pea fakasiʻisiʻi ʻa e fakautuutu hoʻo tupu.

Poto feʻauʻauhi

Ko e ngaahi lelei ʻo e poto feʻauʻauhi ki hoʻo pisinisi ʻoku mahulu atu ia ʻi he mahino pe ʻoku ke feʻauʻauhi. ʻOku tokoni ia ke ke fakapapauʻi ʻenau lao makehe, taumuʻa ʻo e haʻofanga, ngaahi palani totongi, pea toe lahi ange. ʻOku tokoniʻi koe ʻe he poto feʻauʻauhi ke ke fai ha ngaahi fili ʻoku tekeʻi ʻaki e fakamatala ʻa ia te ne lava ʻo fai hoʻo ngaahi tuʻuaki, ngaahi tuʻuaki, pea ʻoku toe lelei ange ʻa e fakatau. ʻE lava ke tokoni atu ʻa e ngaahi fakakaukau ko ʻeni ke fakaleleiʻi ʻa e tuʻunga lelei ʻo hoʻo ngaahi tuʻuaki mo e ngaahi tuʻuaki fakamaketi, pea pehe ki hono ʻiloʻi e ngaahi faingamalie foʻou mo e fakamanamana te ne lava ʻo takiekina hoʻo tupu. Tau vakai ki ha ngaahi sipinga ʻo e poto feʻauʻauhi.

ʻOku ʻuhinga ʻa e maʻu ʻo e poto feʻauʻauhi ke ʻiloʻi hoʻo fe’ ngaahi founga mahuʻinga, founga ʻoku nau fakahoko ʻaki e tuʻuaki, pea ko e fe ʻa e ngaahi founga ʻoku nau fakaʻaongaʻi ke fakalahi ʻaki ʻenau ngaahi laine ki lalo. ʻI he ʻosi ʻa e 4.9 piliona ʻoku nau fakaʻaongaʻi e ʻInitanet, ʻOku mahuʻinga ʻa e nofo ʻi ha sitepu ʻe taha ʻi muʻa ʻi hoʻo feʻauhi ki he lavameʻa fakapisinisi. Fakatatau ki he ʻ tuʻunga ʻo e maketi ʻa e kala,’ 77% ʻo e ngaahi pisinisi ʻoku nau fakamatalaʻi ʻa e poto feʻauʻauhi ko ha meʻa mahuʻinga ia ʻi he maketi ikuna. ʻOku toe ʻaonga foki ʻa e poto feʻauʻauhi ki he motolo kautaha fotunga ʻoku nau feinga ke fakalahi ʻa e paʻanga hu mai ʻi he vave taha ʻe lava.

Ko e founga ʻe taha ke tanaki ai ʻa e poto feʻauʻauhi ki hoʻo ngaahi foʻi lea ko e vakaiʻi hoʻo feʻauhi. ʻE hanga ʻe ha meʻangaue fakaʻatamai lelei ʻo ʻai ke ke fakafehoanaki ʻa e meʻa ʻoku vahevahe ʻe hoʻo kau feʻauʻauhi pea te ne fakaha atu ʻi he taimi ʻoku pulusi ai ha meʻa foʻou. Hange ko ʻeni, Ko e BuzzSumo ko ha meʻangaue lelei ʻaupito ia ki he fekumi, ʻi heʻene tokoni atu ke ke fakapapauʻi ʻa e faʻahinga meʻa ʻoku fakaʻaongaʻi ʻe hoʻo kau feʻauʻauhi ke aʻu ki consumers. ʻOku falala ʻa e meʻangaue fakaʻatamai ko ʻeni ki he ngaahi kulupu hange ko HubSpot, Expedia, mo e makoni. ʻE lava ke tokoni atu ke ke ʻiloʻi ʻa e founga ʻoku fakaʻaongaʻi ai ʻe he kau feʻauʻauhi ʻa e meʻa ke fakatupu ʻaki e feʻaluʻaki mo e ului.

ʻE ʻi ai ha fakamatala fekauʻaki mo e ngaahi fika fakasitetisitika fakafoʻituitui ʻi he tuʻunga maʻolunga ʻo e feʻauʻauhi, hingoa ʻo e kulupu, ngaahi tuʻuaki kuo fakaʻilongaʻi, mo e ngaahi tuʻuaki ʻoku ʻikai fakaʻilongaʻi. ʻOku totonu foki ke ʻi ai mo ha ngaahi ʻuluʻitohi kehe ʻoku ne ʻufiʻufi ʻa e ngaahi foʻi lea mahuʻinga, ngaahi tuʻuaki, to ʻa e ʻu peesi, pea toe lahi ange. Kapau ʻoku ke fekumi ki ha ngaahi sivi pau ʻoku feʻauʻauhi, te ke lava ʻo keli hifo ke sio pe ko e fe ʻi heʻenau ngaahi tuʻuaki mo e ngaahi peesi ʻoku fakahoko lelei. Te ke lava leva ʻo kamata fakafehoanaki hoʻo ngaahi ola ki heʻenau. Kapau ʻoku ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ki he PPC, te ke maʻu ha ngataʻanga ʻo hoʻo ngaahi feʻauʻauhi kapau ʻoku ke ʻilo ʻa e meʻa ʻoku ke fai.

Founga hono fokotuʻu hoʻo ʻakauni ʻo e ngaahi foʻi lea

Ngaahi Talamuʻaki

ʻOku ʻi ai ha ngaahi founga kehekehe ke fokotuʻu ai hoʻo ʻakauni ʻo e ngaahi foʻi lea. Fakatatau mo hoʻo ngaahi taumuʻá, te ke lava ʻo fakaʻaongaʻi ha taha ʻo e ngaahi fale ko ʻeni: Taumuʻa tuʻuaki, Founga ʻo e fekau, mo e totongi. ʻOku toe hoko foki ʻa e sivi vahevahe ko ha fili. Ko hoʻo fokotuʻu pe ʻa e founga lelei taha ki hoʻo ngaue, Kuo taimi ke fakapapauʻi e founga ke fakaʻaongaʻi ai hoʻo patiseti tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke tokoni atu ke ke kamata. Ke faʻu ʻa e ngaahi tuʻuaki lelei taha, lau ʻa e tohi fakahinohino ko ʻení.

Fakamole

ʻOku kehekehe pe ʻa e totongi ʻo e ngaahi foʻi lea ʻo makatuʻunga ʻi ha ngaahi meʻa kehekehe. Ko e ʻavalisi ʻo e totongi ʻoku ʻi he $1 ki he $5 ki he lomiʻi ʻi he, Neongo ʻoku maʻulalo ange ʻa e fakamole ki he fakaʻaliʻali ʻo e netiueka. ʻOku ʻi ai ha ngaahi foʻi lea ʻe niʻihi ʻoku mamafa ange ia ʻi he niʻihi, pea ʻoku toe uesia foki ʻe he feʻauhi ʻi he maketi ʻa e fakamole. ʻOku faʻa mamafa ange ʻa e ngaahi foʻi lea priciest ʻi he ʻavalisi, pea ʻoku faʻa kau ki he ngaahi maketi feʻauʻauhi, hange ko e lao mo e ngaahi ngaueʻanga maluʻi. Neongo ia, naʻa mo e ngaahi fakamole maʻolunga ange, ʻOku kei hoko pe ʻa e ngaahi foʻi lea ko ha founga lelei ki he maketi hoʻo pisinisi ʻi he ʻInitaneti.

Neongo ʻoku ʻikai ʻomi ʻe he PC ʻa e ʻilo lahi ʻiate ia pe, ko ha kamataʻanga lelei ia ke mahino ʻa e totongi ʻo e ngaahi foʻi lea. Ko e metric ʻaonga ʻe taha ko e FPM, pe ngaahi ongo ʻo e fakamole ki he lauiafe. ʻOku ʻoatu ʻe he metric ko ʻeni ha fakakaukau ki he lahi hoʻo fakamoleki ʻi he tuʻuaki, pea ʻoku ʻaonga ia ki he ngaahi tuʻuaki ʻo e PC mo e FPM. ʻOku mahuʻinga ʻa e ngaahi ongo moʻoni ʻi hono fokotuʻu ha tuʻuaki fakamaketi taimi loloa.

Ko e totongi ʻo e ngaahi foʻi lea ko e fakakatoa ia hoʻo fakamole ki he lomiʻi ʻi he (FPC) mo e fakamole ki he ngaahi fakakaukau ʻe lauiafe (FPM). ʻOku ʻikai ke kau ʻi he lahi ko ʻení ʻa e ngaahi fakamole kehé, hange ko hono talitali ʻe hoʻo uepisaiti, ka ʻoku ne fakafofongaʻi hoʻo patiseti fakakatoa. ʻE lava ke tokoniʻi koe ʻe hono fokotuʻu ha patiseti fakaʻaho mo e talamahuʻinga lahi taha ke ke mapuleʻi hoʻo fakamole. Te ke lava foki ʻo fokotuʻu ha mavae ʻi he foʻi lea mahuʻinga pe tuʻuaki ʻo e kulupu. ʻOku kau ʻi he ngaahi fika fakasitetisitika ʻaonga kehe ke vakaiʻi ʻa e ʻavalisi ʻo e tuʻ, ʻa ia ʻoku ne talaatu ʻa e founga ʻoku kau ai hoʻo tuʻuaki ʻi he toenga ʻo e ngaahi tuʻuaki. Kapau ʻoku ʻikai ke ke fakapapauʻi e founga ke fokotuʻu ai hoʻo mavae, te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi fakakaukau fakatautuki ke sio pe ko e ha e lahi ʻo e advertisers ʻoku totongi.

Makehe mei hoʻo patiseti, ʻOku toe uesia foki ʻe hoʻo faʻahinga tuʻunga lelei ʻa e totongi ʻo e ngaahi foʻi lea tuʻuaki. ʻOku fikaʻi ʻe he Google ʻa e totongi ʻo ha tuʻuaki ʻo ha ngaahi foʻi lea ʻo makatuʻunga ʻi he tokolahi ʻo e advertisers ʻoku ʻi ai haʻanau ngaahi tuʻuaki ki ha foʻi lea mahuʻinga pau. Ko e maʻolunga ange ho faʻahinga tuʻunga lelei, ko e maʻulalo ange ʻa e fakamole ki he lomiʻi ʻe. ʻI he tafaʻaki ʻe, Kapau ʻoku masiva ho faʻahinga tuʻunga lelei, te ke totongi ha meʻa lahi ange ʻi hoʻo feʻauhi. Ko ia, ʻOku mahuʻinga ke mahino hoʻo patiseti ki he ngaahi foʻi lea ke ke lava ʻo nofo ai mo sio ki he ngaahi ola lelei.

Founga ʻo e fekau

Ko e ngaahi liliu ki he founga ʻo e fekau mo e founga fakatauhoa ʻi he ngaahi foʻi lea ʻoku ʻi ai ha kau fakaanga tokolahi ʻoku nau manuki ʻi he Google. Ki Muʻa, ʻe lava ke lea ha seini ʻo e hotele advertiser ʻi he foʻi lea “hotele,” fakapapauʻi ʻe tuʻu ʻene tuʻuaki ʻi he tumutumu ʻo e SERPs. Naʻe toe ʻuhinga foki ia ʻe ʻasi ʻenau ngaahi tuʻuaki ʻi he ngaahi kupuʻi lea ʻoku ʻi ai ʻa e foʻi lea “hotele.” Naʻe ʻiloa ʻeni ko ha tatau lahi. Ka ko ʻeni, mo e ngaahi liliu ʻa e Google, ʻOku ʻikai ke toe mavahevahe ʻa e ongo founga.

ʻOku lahi ha ngaahi founga ʻe lava ke maʻu ai hoʻo lomi ʻi ha patiseti. ʻOku lelei ʻa e ngaahi founga ko ʻeni kapau ʻoku ke fie maʻu ke toe lahi ange hoʻo ului pea maʻu ha tohi lahi ange. Ka ke ʻiloʻi ʻoku ʻi ai e ngaahi lelei ʻo e faʻahinga founga takitaha ʻoku fekauʻaki mo ia. ʻOku hiki atu ʻi lalo ʻa e faʻahinga tefito ʻe tolu ʻo e ngaahi founga fekau mo honau ngaahi lelei. Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ko hoʻo fili lelei taha ke ʻahiʻahiʻi ʻa e founga ʻo e ului, ʻa ia ʻoku ne liliu ʻa e mavae ke toe lahi ange ʻa e ului.

ʻOku toʻo ʻe he ngaahi founga talamahuʻinga fakakomipiuta ʻa e guesswork mei he tuʻuaki totongi, ka te ke kei lava pe ʻo maʻu ha ngaahi ola lelei ange ʻi he ngaahi founga ʻo e tohi lesoni. Ko e talamahuʻinga ko ha paʻanga ia ʻoku ke loto fiemalie ke totongi ʻaki ha foʻi lea mahuʻinga pau. Kae manatuʻi ʻoku ʻikai fakapapauʻi ʻe he talamahuʻinga ho tuʻunga; ʻOku ʻikai fie maʻu ʻe he Google ke ʻoange ʻa e feituʻu taupotu ki ʻolunga ki ha taha ʻoku ne fakamoleki ʻa e paʻanga lahi taha ʻi ha foʻi lea mahuʻinga. Ko e ʻuhinga ia ʻoku fie maʻu ai ke ke lau fekauʻaki mo e polokalama auctioning kimuʻa pea toki fakaʻaongaʻi ia.

ʻOku fakaʻata koe ʻe he tohi lesoni ke ke puleʻi ʻa e lahi ʻo e talamahuʻinga ki he tuʻuaki takitaha. Te ke lava ʻo fakaʻaongaʻi ʻa e polokalama fekau ke kosi hoʻo patiseti ʻi he taimi ʻoku ʻikai fakahoko lelei ai ʻa e ngaahi tuʻuaki. Hange ko ʻeni, Kapau ʻoku fuʻu manakoa hoʻo koloa, Mahalo te ke fie maʻu ke fakaʻaongaʻi ha tatau lahi kae ʻikai ko e hoa totonu. Ko e hoa lahi ko ha fili lelei ange ia ki he ngaahi fekumi fakalukufua, ka ʻe kiʻi lahi ange hoʻo fakamole. Pe, te ke lava ʻo fili ʻa e hoa totonu pe kupuʻi lea ʻoku tatau.

Taumuʻa tuʻuaki

ʻOku lahi ha ngaahi founga ke fokotuʻu ai ha taumuʻa tuʻuaki ʻi he Google ngaahi foʻi lea. Te ke lava ʻo fokotuʻu ha patiseti fakaʻaho, ʻa ia ʻoku tatau mo hoʻo ngaue fakamahina. Pea, vahevahe ʻa e fika ko iá ʻaki e lahi ʻo e ngaahi ʻaho ʻi he māhiná. Ko hoʻo fakapapauʻi pe hoʻo patiseti fakaʻaho, te ke lava ʻo fokotuʻu hoʻo founga kole ʻo fakatatau ki ai. ʻIkai ngata ai, ʻe lava ke fokotuʻu ha ngaahi taumuʻa tuʻuaki ki ha faʻahinga meʻalele kehekehe. Fakatatau mo hoʻo ngaahi taumuʻa ngaue, te ke lava ʻo fili ke fakataumuʻa ki ha ngaahi feituʻu pau pe kakai pau.

Ko e taumuʻa ʻo e ngaue ko e konga mahuʻinga ia ʻo e ngaue kotoa. ʻOku totonu ke fakamatalaʻi mahino ʻe he taumuʻa ʻa e meʻa ʻoku fie maʻu ke liliu kae lava ke ola lelei ʻa e feinga. ʻOku totonu ke nounou ʻi he lahi taha ʻe lavá, pea ʻoku totonu ke tohi ia ʻi ha founga ʻe mahino ai kiate kinautolu kotoa ʻoku kau ʻi he ngaue. ʻOku totonu foki ke pau ʻa e taumuʻa, malava ke maʻu, mo moʻoni. ʻOku tokoni ʻeni ki hono fakapapauʻi ʻo e ngaahi maʻuʻanga tokoni ʻoku fie maʻu ke aʻusia ai ʻa e taumuʻa ko iá. Fakaʻaongaʻi e ngaahi fakakaukau ki he liliú, te ke lava ʻo fokotuʻu ha ngaahi taumuʻa moʻoni ki hoʻo ngaue.

Vahevahe e ngaahi tuʻuaki ki hono siviʻi

ʻOku ʻi ai ha tefitoʻi sitepu ʻe ua ke siviʻi ʻaki hoʻo ngaahi tuʻuaki ʻi he ngaahi foʻi lea ʻa e Google. ʻUluaki, ʻOku fie maʻu ke ke faʻu ha ongo tuʻuaki kehekehe ʻe ua pea faʻo ia ʻi hoʻo kulupu tuʻuaki. Pea, te ke fie lomiʻi ʻi he tokotaha takitaha ke sio pe ko e fe ʻa e taha ʻoku lelei ange. Te ke lava leva ʻo sio pe ko e fe ʻa e tatau ʻo hoʻo tuʻuaki ʻoku ola lelei ange. Ke fai ha sivi ʻi he ola lelei taha ʻe lava, muimui he ngaahi sitepu ʻi laló.

Faʻu ha seti tuʻuaki kehekehe ʻe ua pea fokotuʻu ha patiseti ki he tuʻuaki takitaha. ʻE siʻisiʻi ange e fakamole ʻa e tuʻuaki ʻe taha, ka ʻe lahi ange ʻa e fakamole ʻa e tokotaha ko ee. Ke fakapapauʻi hoʻo patiseti tuʻuaki, te ke lava ʻo fakaʻaongaʻi ha patiseti tuʻuaki anga kalakuleita. Koeʻuhi ʻoku fakataungataʻa ʻa e ngaahi sivi vahevahe, ʻe iku ʻo mole ha paʻanga, ka te ke toe ʻilo foki pe ʻoku ngaue hoʻo ngaahi seti tuʻuaki. Kapau ʻoku faitatau ʻa e ongo seti tuʻuaki, fakapapauʻi ke liliu hoʻo patiseti ʻo fakatatau ki ai.

Hili hoʻo fili ha kulupu tuʻuaki ʻe ua, fili ʻa e taha ʻoku ngalingali te ne fakatupu ʻa e fika maʻolunga taha ʻo e lomi. ʻE talaatu ʻe he Google pe ko e fe ʻoku ola lelei ange. Kapau ʻoku maʻu ʻe hoʻo ʻuluaki tuʻuaki ʻa e lomi lahi taha, pea ko ha fakaʻilonga lelei ia. Ka ʻoku maʻulalo ange ʻa e kulupu tuʻuaki hono ua ʻi he vave. Te ke fie tuku hifo hoʻo talamahuʻingá ʻi he taimi ʻokú ke ʻamanaki ai ke sio ki he FKT māʻolunga tahá mei he kulupu tuʻuaki kehé. ʻI he founga ni, te ke lava ʻo siviʻi e ola hoʻo ngaahi tuʻuaki ʻi hoʻo ului.

Ko e founga ʻe taha ke siviʻi ʻaki e ngaahi tuʻuaki ʻo e Facebook ko hono fakatonutonu hoʻo ngaue lolotonga. Ke fai ʻeni, fakatonutonu hoʻo ngaahi seti tuʻuaki pea fili ʻa e button vahevahe. ʻE faʻu leva ʻe he Facebook ha tuʻuaki foʻou mo e ngaahi liliu pea fakafoki ʻa e ʻuluaki. ʻE lele ʻa e sivi vahevahe kae ʻoua kuo ke fakataimi-tepileʻi ia ke taʻofi. Kapau ʻoku ola lelei hoʻo sivi vahevahe, ʻOku totonu ke ke hoko atu ʻa e ngaue ʻaki e ngaahi ola ʻo hoʻo sivi. Mahalo te ke fie vahevahe ʻa e ngaahi tuʻuaki ki ha tuʻuaki kehekehe ʻe ua pe tolu.

ʻOKU OU

Ko e tuʻuaki ʻo e misini fekumi ko ha founga lelei ia ki hono aʻusia ʻo e ngaahi faingamalie totonu ʻi he taimi totonu. ʻOku ne toe ʻomi foki mo ha muimuiʻi lahi ange, fakaʻata koe ke ke fakapapauʻi pe ko e fe ʻa e ngaahi tuʻuaki pe ngaahi lea fekumi naʻe tupu mei he tuʻuaki. Neongo ia, Kuo pau ke marketers ʻilo ʻa e founga ke toe lahi ange ai ʻa e ngaahi meʻa ʻoku ou maʻu ʻaki hono fili ʻa e ngaahi foʻi lea totonu, vahevahe ʻa e patiseti totonú mo e ngaahi founga fakaangaanga ʻo ka fie maʻu. ʻOku fakamatalaʻi ʻe he fakamatala ko ʻeni ha ngaahi meʻa mahuʻinga ke manatuʻi ke toe lahi ange ʻa e ngaahi foʻi lea ʻoku ou maʻu. Lau ke ako lahi ange.

ʻI he taimi ʻoku fikaʻi ai ʻa e ngaahi foʻi lea ko e Adwords, ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai ke liliu maʻu pe ʻa e uepisaiti ki he tuʻuaki. ʻE fie maʻu ke ke muimuiʻi ʻa e ngaahi ului ke fikaʻi ʻa e roi ʻo e ngaahi foʻi lea. ʻE lava ke fai ʻeni ʻi he telefoni, pea pehe ki hono muimuiʻi kae ʻoua kuo aʻu ʻa e tokotaha ʻaʻahi ki he fakaʻosi “Mālō” peesi. Hange ko ha faʻahinga tuʻuaki fakamaketi, ʻe makatuʻunga ʻa e LOʻOKU OU ʻi he tokolahi ʻo e kau ʻaʻahi ʻoku fakaʻuli ki hoʻo uepisaiti. Ke fai ʻeni, kuo pau ke ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻaki ʻa e taumuʻa ʻo e fakatau.

Ke fakaleleiʻi hoʻo ngaahi foʻi lea ko e Adwords, fakakaukau ke tanaki atu e monu ki hoʻo ngaahi tuʻuaki. ʻE tokoni hono fakaʻaongaʻi ʻo e peesi ʻuluaki ke ke tohoakiʻi mai ha kau ʻaʻahi ʻoku fakataumuʻa lahi ange. Makehe mei he foʻi lea mahuʻinga, te ke lava foki ʻo fakaʻaongaʻi ʻa e callouts pe fakaloloaʻi ʻo e feituʻu. ʻOku tanaki atu ʻe he ngaahi meʻa ni ha telefoni hangatonu ki hoʻo uepisaiti. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi vakaiʻi mo e ngaahi fehokotakiʻanga saiti ke tataki ʻaki e kakai ki he ngaahi peesi ʻoku fekauʻaki mo ia. ʻOku totonu ke ke siviʻi ha ngaahi fili kehekehe kimuʻa pea ke toki nofoʻi ʻa e ngaahi meʻa totonu. Kapau ʻoku ke fie maʻu ke toe lahi ange ʻa e ngaahi meʻa ʻoku ou, fakapapauʻi ke siviʻi e meʻa kotoa.

ʻOku fakaʻata koe ʻe he Google Analytics ke ke fakaʻilongaʻi he taimi pe ko ia ʻa e ngaahi tuʻuaki ʻo e ngaahi meʻalele mo e faitaa fakahingoa ʻu. ʻE fakahaaʻi atu ʻe he ngaahi lipoti ʻa e ngaahi tuʻuaki ʻo e ngaahi foʻi lea. ʻOku totonu foki ke ke hiki mai hoʻo fakamatala ki he fakamole mei he ngaahi tokoni fakamaketi ki he Google Analytics ke vakaiʻi ʻaki ʻenau ngaue. ʻE tokoni hono fai ʻeni ke ke vakaiʻi hoʻo ngaahi fakamole tuʻuaki, paʻanga hu mai mo e ROI. ʻE fakaʻata koe ʻe he fakamatala ko ʻeni ke ke fai ha ngaahi fili lelei ange ʻi he feituʻu ke fakamoleki ki ai hoʻo paʻanga. Pea ko e kamataʻangá pē ʻeni. ʻE lava ke faingofua pe haʻo muimuiʻi ʻa e ngaahi foʻi lea ko ʻeni ʻaki haʻo muimui ki he ngaahi fakahinohino ko ʻeni.

Founga hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea

Ngaahi Talamuʻaki

ʻI he taimi ʻoku ke fokotuʻu ai hoʻo ngaue, ʻE faʻu ʻe he Google ha ngaahi kulupu tuʻuaki maʻau. ʻE hanga ʻe he ngaahi meʻa ni ʻo ʻai ke faingofua ange hono tokangaʻi hoʻo ngaahi tuʻ. ʻOku ʻi he kulupu tuʻuaki takitaha ha tuʻuaki ʻe taha, foʻi lea mahuʻinga ʻe taha pe lahi, pea ʻoku tatau pe ʻa e tatau pe kupuʻi lea. ʻOku fokotuʻu ʻe he Google hoʻo foʻi lea mahuʻinga ke tatau mo ia koeʻuhi ke lava ʻe he kau fakaʻaongaʻi ʻo taipeʻi hoʻo ngaahi foʻi lea mahuʻinga ʻi ha feituʻu pe. ʻOku faʻa, ʻOku hoko ʻeni ko e hoa lelei taha. Te ke fie maʻu leva ke liliu ʻa e fakamole ki he lomiʻi ʻi he, totongi ki he ongo, mo e totongi ki hono maʻu ke feʻunga mo hoʻo patiseti mo e ngaahi taumuʻa.

Totongi ki he lomiʻi

Ko e totongi lelei taha ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku fakapapauʻi ʻaki hono fakapapauʻi hoʻo taumuʻa. Ki he ngaahi pisinisi lahi, ʻOku feʻunga pe ʻa e seniti ʻe nima ki he lomiʻi. Ko e founga ʻe taha ke fakahaaʻi ai ʻeni ko e totongi ki hono maʻu, pe 20% ʻo e paʻanga hu mai. Ke toe lahi ange ʻa e ngaahi meʻa ʻoku, fakakaukau ke fakatau atu hoʻo kau fakatau lolotonga ke fakalahi ʻa e ʻavalisi ʻo e mahuʻinga ʻo e fakatau takitaha. Ke fakapapauʻi e founga ke fakataumuʻa ai hoʻo PC, fakaʻaongaʻi ʻa e saati ʻo e ului ʻi lalo. fakaʻaongaʻi ʻa e saati ʻo e ului ʻi lalo, te ke lava ʻo fili ʻa e meʻa ke talamahuʻinga ki he foʻi lea mahuʻinga takitaha mo e tuʻuaki.

Ko e founga lelei taha ke holoki ʻaki hoʻo PC ko hono fakataumuʻa e ngaahi foʻi lea mahuʻinga loloa. ʻOku siʻisiʻi e fekumi ʻa e ngaahi foʻi lea ko ʻeni pea ʻoku siʻisiʻi ange ke nau tohoakiʻi mai ʻa e ngaahi fekumi ʻoku ʻikai mahuʻinga. ʻOku toe fakahehema foki ʻa e ngaahi foʻi lea ko ʻeni ke maʻu ha maaka lelei ange, ʻa ia ko ha fakaʻilonga ia ʻo e mahuʻinga mo ha totongi maʻamaʻa ʻi he lomiʻi. ʻOku makatuʻunga ʻa e ngaahi foʻi lea ko e PC ʻi he ngaue ʻoku ke ʻi ai mo e ngaahi tuʻunga ʻo e feʻauhi. Ko e lahi ange hoʻo feʻauʻauhi mo hoʻo ngaue, ko e maʻolunga ange ʻa e PC.

ʻOku lahi ha ngaahi founga ki hono fokotuʻu ʻo e ngaahi CS lahi taha, kau ai ʻa e fekau fakahangatonu mo e tohi lesoni. Ko e totongi ʻo e tohi lesoni-ki he-lomiʻi ʻi he kole ko e faʻahinga angamaheni taha ia ʻo e PC. ʻOku kau ʻi he founga ʻo e tohi lesoni ʻa hono liliu ʻo e PC lahi taha, ka ʻoku fakaʻaongaʻi ʻe he kole fakakomipiuta ha polokalama fakakomipiuta ʻoku ne liliu ʻa e PC lahi taha kiate koe. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe ʻa e founga ʻoku totonu ki hoʻo pisinisi, ʻOku ʻomi ʻe he Google ha fanga kiʻi tokoni. Ka ko e ha pe ha taha te ke fili, ʻOku totonu ke ke muimui ki he ngaahi fokotuʻu mei hoʻo Google-fakamoʻoniʻi ʻo e tauʻataina ke fili.

ʻOku makatuʻunga ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ʻi ha polokalama fakatautuki. ʻI he lisi ko ia ʻe he tokotaha faipulusi ʻa e totongi-ki he-lomiʻi ʻi he lahi, ʻOku tauʻataina ʻa e advertisers ke fili pe ko e fe ʻa e suti lelei taha ʻo ʻenau patiseti. Fakalūkufua, ko e maʻolunga ange ʻa e mahuʻinga ʻo ha lomiʻi, ko e maʻolunga ange ʻa e totongi ki he lomiʻi. Neongo ia, te ke lava ʻo aleaʻi mo hoʻo tokotaha faipulusi ke fai ha alea ki ha totongi maʻulalo ange ʻi he lomiʻi ʻi he, tautautefito kapau ʻoku ke fakamoʻoni ʻi ha aleapau taimi loloa pe mahuʻinga.

Neongo ʻoku kehekehe lahi ʻa e totongi ki he lomiʻi, Ko e ʻavalisi ʻo e lahi ʻo e paʻanga ki ha lomiʻi ʻe taha ʻoku ʻi he $1 ki he $2 ʻi he Google AdWords. ʻI he kulupu fengaueʻaki ʻoku fakaʻaliʻali, ʻavalisi ʻo e paʻanga ʻoku ʻi he paʻanga ʻa e CS. Fakatatau mo e feʻauhi, te ke lava ʻo fakamoleki ʻa e lahi taha $50 ki he lomiʻi ʻi he. Hangē ko ʻení, ʻe lava ke fakaʻaongaʻi ʻe ha pisinisi fakatau kelekele $10000 ki he $10000 ʻi he ngaahi foʻi lea ʻi he taʻu takitaha. Neongo ia, Kapau ʻoku ke kumi ha client foʻou, te ke lava ʻo fakamoleki ha kiʻi meʻa siʻisiʻi ʻo hange ko $40 ki he lomiʻi ʻi he.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Te ke lava ʻo tauhi ʻa e fakamole ʻaki haʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku kovi ʻi hoʻo ngaahi tuʻuaki. ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai fekauʻaki ʻa e ngaahi fehuʻi kotoa pe mo hoʻo ngaue, ko ia ʻoku totonu ke ke tanaki atu ha ngaahi foʻi lea ʻoku kovi ki hoʻo ngaahi kulupu tuʻuaki mo e ngaahi tuʻuaki. Kapau ʻoku ʻikai ke ke fakapapauʻi e founga hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi, lau ki ha fakahinohino fakasitepu. ʻOku lahi ha ngaahi founga ke fakaʻaongaʻi ai e ngaahi foʻi lea ʻoku kovi ʻi he ngaahi foʻi lea. Ko ha ngaahi founga ʻeni ke fakaʻaongaʻi ai kinautolu.

Ko e taha ʻo e ngaahi founga lelei taha ke maʻu ai ʻa e ngaahi foʻi lea ʻoku kovi ko hono fai ha fekumi ʻi he Google. Taipeʻi pe ʻa e foʻi lea ʻoku ke feinga ke fakataumuʻa ki ai pea sio ki he meʻa ʻoku hoko mai. ʻE fie maʻu leva ke ke tanaki atu ha faʻahinga foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo feinga ki hoʻo lisi ʻo e ngaahi foʻi lea ʻoku kovi. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea kovi ke tanaki atu, vakaiʻi hoʻo Google Search fakafiemalieʻi pe analytics ki ha lisi ʻo e ngaahi foʻi lea mahuʻinga kotoa pe. Ko hoʻo tanaki atu pe ha ngaahi foʻi lea kovi ki hoʻo ngaue ki he ngaahi foʻi lea, te ke maʻu ha lisi ʻo e ngaahi tuʻuaki ʻoku ʻikai fekauʻaki mo ia ke fakaʻehiʻehi mei ai.

Ko e founga ʻe taha ke fakaleleiʻi ʻaki e FKT ko hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai leleí. ʻE fakapapauʻi ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ʻoku ʻasi hoʻo ngaahi tuʻuaki ki he ngaahi lea ʻoku fekauʻaki mo e fekumi, fakasiʻisiʻi ʻa e lahi ʻo e lomi taʻeʻaonga. Te ne toe fakalahi foki ʻa e tuʻunga ʻo e kau ʻaʻahi mahuʻinga ki hoʻo ngaue mo fakaleleiʻi ʻa e ROAS. Ko e lelei fakaʻosi ʻo hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko e ʻikai ke ke totongi ha ngaahi tuʻuaki ʻoku ʻikai tatau mo hoʻo koloa pe ngaue. ʻOku ʻuhinga ia te ke lava ʻo fakahu ha paʻanga ʻi hoʻo patiseti tuʻuaki.

ʻE lava ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea kovi ʻi he ngaahi foʻi lea ʻo fakahaofi koe ʻi he taimi mo e paʻanga ʻaki haʻo taʻofi ʻa e ngaahi fekumi ʻoku ʻikai mahuʻinga. Te ke lava ʻo faʻu ha ngaahi foʻi lea ʻoku kovi ʻoku fekauʻaki mo hoʻo koloa ʻo hange ko e foʻi lea mahuʻinga ʻoku ke fie maʻu. Hangē ko ʻení, Kapau ʻoku ke fie fakatau atu ha ngaahi naunau ʻoku fekauʻaki mo e moʻui lelei, fakaʻaongaʻi ʻa e foʻi lea ko e ʻ tauʻataina ʻ. Mahalo he ʻikai ke ʻi he maketi ʻa e kakai ʻoku fekumi ki he moʻui lelei pe ngaue taʻetotongi. Ko hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko ha founga lelei ia ke tauhi ai ʻa e patiseti ʻoku taʻeʻaonga ʻi he mapuleʻi.

Totongi ki he ongo

Totongi ki he ongo (FPM) ko ha metric mahuʻinga ia ke muimuiʻi ʻi he tuʻuaki ʻi he ʻInitaneti. ʻOku fakafuofuaʻi ʻe he metric ko ʻeni ʻa e fakamole ki he ngaahi tuʻuaki tuʻuaki, pea ʻoku faʻa fakaʻaongaʻi ia ki hono fili ʻo e mītiá. Ko ha founga lelei ia ke muimuiʻi ʻaki e tuʻunga maʻolunga ʻo ha kautaha pea fakapapauʻi e lahi ʻo e meʻa ke fai ki he faʻahinga tuʻuaki kehekehe. ʻI he ngaahi meʻa lahi, ʻE lava ke fakaʻaongaʻi ʻa e FPM ke fakafuofuaʻi ʻaki e ola lelei ʻo ha tuʻuaki fakamaketi. Makehe mei he hoko ko ha metric mahuʻinga ke muimuiʻi, ʻOku toe tokoni foki ʻa e FPM advertisers fakapapauʻi pe ko e fe ʻa e ngaahi platforms ʻoku ola lelei ange ki hono aʻusia ʻenau ngaahi taumuʻa.

Kuo tupulaki ʻa e FPMs talu mei Q3 2017 ka kuo teʻeki ai ke fetoʻaki lahi talu mei ai. ʻI he ʻavalisi, advertisers totongi $2.80 ki he ngaahi ongo ʻe lauiafe ʻi Q1 2018, ko ha tupulaki ʻoku taau kae tuʻu maʻu. ʻI he Q1 2018, advertisers totongi $2.8 ʻi he ngaahi ongo ʻe lauiafe, hake ha paʻanga mei Q1 2017. ʻI he tafaʻaki ʻe tahá, Naʻe toe foki mai ʻa e CS ʻi he Google Display Network ʻi he $0.75 ki he lomiʻi ʻi he, pe fekauʻaki mo e 20 seniti ʻoku maʻolunga ange ʻi he Q4 2017.

Neongo ʻoku ola lelei ange ʻa e ngaahi ongo tuʻuaki taʻetotongi ʻi he ngaahi tuʻuaki totongi, ʻoku ʻikai ke nau mahuʻinga ʻa e fakamole. Ko e ngaahi “ʻikai ʻiloʻi” ʻOku hoko fakaʻaho ʻa e ngaahi fekumi. ʻOku ʻuhinga ʻeni he ʻikai lava ʻe he Google ʻo tala ʻa e taumuʻa ʻa e searcher, ka te ne lava ʻo fakafuofuaʻi ʻa e tuʻo lahi ʻo e ngaahi foʻi lea mahuʻinga, hangē ko e “maluʻi meʻalele,” pea toe lahi ange hono ngaahi tuʻuaki ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga ko ia. Pea, advertisers totongi pe ʻa e lomi ʻoku nau maʻu.

Neongo ʻoku kehekehe ʻa e CS ʻi he mitia fakasosiale, ʻOku ʻikai faʻa fuʻu maʻolunga ʻa e totongi ki he ongo. Hangē ko ʻení, Ko e PC ʻa e Facebook ko e $0.51 ʻi he ongo, lolotonga e LinkedIn ʻa e PC $3.30. ʻOku siʻisiʻi ange ʻa e mamafa ʻo e mitia fakasosiale hange ko e Instagram mo e Twitter, mo e ʻavalisi ʻo e PC ʻo e $0.70 ki he $0.71 ʻi he ongo. ʻE toki fakaʻaliʻali pe ʻa e ngaahi tuʻuaki ko ʻeni kapau ʻoku fakafoʻou fakaʻaho ʻa e patiseti. ʻI he founga ni, advertisers ʻikai fie maʻu ia ke ke hohaʻa ki he ngaahi meʻa ʻoku fuʻu totuʻa pe fakamole lahi ange ʻi he meʻa ʻoku fie maʻu ke nau.

Totongi ki hono maʻu

Ko e taha ʻo e ngaahi meʻa mahuʻinga taha ke fakakaukauʻi ʻi he taimi ʻoku kole ai ke tuʻuaki ʻa e ngaahi foʻi lea ko e fakamole ki hono maʻu. ʻE lava ke maʻu ia ʻi ha feituʻu pe mei ha paʻanga siʻisiʻi ki he siʻi hifo ʻi he $100, pea ko e ʻavalisi ʻo e CPA ko $0.88. Ko e ʻuhinga ʻoku fuʻu maʻulalo ai ʻa e fakatata ko ʻeni koeʻuhi he ʻikai ke fuʻu maʻolunga ʻa e advertisers ʻi heʻenau ngaahi tuʻuaki. Hangē ko ʻení, Kapau ko e totongi sitokeni ʻo e ʻaho maloloo $3, fekau $5 he ʻe ʻikai ola lelei e foʻi lea ko iá.

Neongo ʻoku mahuʻinga ke ʻiloʻi ʻa e lahi hoʻo ngaahi tuʻuaki tuʻuaki ʻoku mole meiate koe, ʻOku malava pe ke fikaʻi ha CPA ʻo makatuʻunga ʻi hoʻo ului. Tatau ai pe pe ʻoku hoko ha ului pe ʻikai, ʻoku faingataʻa ke fakapapauʻi, ka ʻe lava ke fai ia ʻaki hono muimuiʻi e foomu pea fakaʻaliʻali signups. Neongo ia, ʻOku ʻikai ha tuʻunga moʻui fakamamani lahi ki hono fakapapauʻi ʻo e fakamole ki hono maʻu, pea ʻe ʻi ai ha koloa kehe ʻi he pisinisi takitaha ʻi he ʻInitaneti, totongi, ngaahi māsiní, ngaahi fakamole ki hono fakalele, mo e tuʻuaki ʻo e tuʻuaki.

Totongi ki hono maʻu, pe CPA, ʻuhinga ki he lahi ʻo e paʻanga ʻoku fakamoleki ʻe ha advertiser ʻi he ului takitaha ʻoku ʻoatu ʻe heʻenau ngaahi tuʻuaki. ʻOku kau heni ʻa e fakatau, lomiʻi, ngaahi fōmú, totongi ʻo e ongoongo, mo ha ngaahi founga kehe. ʻE faʻa aleaʻi ʻe he Advertisers ʻa e vave ko ʻeni ʻaki ʻa e ngaahi netiueka tuʻuaki, ka ʻoku totonu ke fakatokangaʻi he ʻikai loto kotoa ki ai. Ko hoʻo aleaʻi pe ha totongi mo ha advertiser, ʻe lava ke fakapapauʻi ʻa e fakamole ki hono maʻu.

Ko e totongi ki hono maʻu ko ha metric mahuʻinga ia ʻe taha ke muimuiʻi ʻi he founga tuʻuaki. ʻI he taimi ʻoku fili ai ke fakamoleki ha paʻanga ʻi he CPA, ʻe fie maʻu ke ke fakapapauʻi ʻa e lahi ʻo e paʻanga ʻe fie maʻu ke ke fakamoleki ke fakatupu ha fakatau fakatau. ʻE lava ʻe he kau fakaʻaongaʻi ʻo e ngaahi lea ʻo fakafuofuaʻi ʻa e ola lelei ʻo ʻenau ngaahi tuʻuaki ʻaki hono fakafuofuaʻi ʻa e lahi ʻo ʻenau fakamole ki he lahi ʻo e ului ʻoku ʻomi ʻe he tuʻuaki takitaha. ʻOku faʻa fakafekauʻaki ʻa e totongi ki hono maʻu mo ha senolo fakamaketi pau, ko ia ko e maʻolunga ange ʻa e CPA, Ko e lahi ange ʻa e advertiser ʻe ʻaonga.

ʻOku fefe ʻa e faʻunga tuʻuaki ʻo e Google??

Google Search

ʻOku faingofua ke fakamatalaʻi ʻa e ngaahi tuʻuaki ʻo e Google. Ko ha ngaahi fuka tuʻuaki ʻeni, kuo ke fakaʻaongaʻi koe pe ʻi ha tauʻataina ke fili, ke maʻu hoʻo taumuʻa. ʻOku manakoa ange he ʻaho ni ʻa e ngaahi lea pe ngaahi tuʻuaki ko ʻeni ʻi ha toe taimi, koeʻuhi he ʻoku fokotuʻutuʻu ha tuʻuaki hange ko ʻeni, ʻOku ke lea kakato maʻu pe pea ʻoku ke fakapapauʻi, ko hai ʻoku ke fie sio ki ai ʻi he ngaahi tuʻuaki ko ʻeni. Ko ia, ʻoku fie maʻu ke ke ʻuluaki ʻilo, ko hai ʻoku ke fie aʻu ki ai. ʻOku ʻoatu ʻe he Google ha ngaahi fili lahi heni, ke ʻiloʻi. Neongo ia, ʻe lava foki ke ke ʻai ke faingofua ange, ʻaki hono kumi pe ha tauʻataina ke fili ʻoku feʻunga, ʻe tokoni ia kiate koe, ʻIloʻi mo fakapapauʻi hoʻo taumuʻa, ʻa ia ʻoku totonu ke fakaʻaliʻali ki ai ʻa e tuʻuaki ʻi he ʻuluaki feituʻu. ʻOku toe fekauʻaki foki ia mo, ʻoku ke fie ʻomi hoʻo koloa ki he tangata pe fefine pea ʻoku malava pe, kapau te ke ngaue lelei pea fakaʻaongaʻi ʻa e ngaue teuteu ki he ngaahi tuʻuaki. ʻOku fokotuʻutuʻu ʻa e fakaʻaliʻali ʻo hange ko ʻeni, ʻi hoʻo fakamahinoʻi. ʻOku totonu ke ke tokanga maʻu pe ki he meʻa ni, ʻOku tatau hoʻo ngaahi foʻi lea mahuʻinga mo ia pea ʻoku ke fakaʻaongaʻi maʻu pe ʻa e koloa pe ngaue totonu. ʻOku kei hokohoko atu pe hono fakahoko ʻe he Google ha fatongia mahuʻinga, ʻi he taimi ʻoku hoko mai ai ki he tuʻuaki ʻo e ngaahi pisinisi kotoa pe. ʻE lava ke maʻu ʻe he pisinisi kotoa pe ha ongoongo lelei mo e ngaahi foʻi lea, Ka kuo pau ke ke ʻiloʻi, ko hai te ne lava ʻo fekumi ki he ngaahi foʻi lea ko ʻeni.

Ko hai ʻe lava ʻo tokoni, Faʻu ha Google tuʻuaki?

ʻOku ʻikai ke ke ongoʻi ʻa e ngaue kotoa, kuo taimi ke totongi ha palofesinale. ʻE lava ke fakahoko ʻe he meʻa ni ʻa e ngaue pea iku ʻo fokotuʻu ʻa e Google tuʻuaki. ʻOku ngaue fakataha ʻa e ngaahi tuʻuaki pea ʻoku nau fekumi fakaʻauliliki mo totonu kimuʻa. Kapau ʻoku teʻeki ai ke ʻi ai haʻo ʻakauni Google, te nau fiefia ke fokotuʻu ia maʻau, koeʻuhi ke ke lava ʻo ngaue fakahangatonu mo e meʻangaue. ʻI he founga ko ia, ʻoku fakahoko fakahangatonu ʻa e fakatonutonu ʻi hoʻo browser. Ko ia ʻoku ʻikai fie maʻu ke ke fokotuʻu ha toe meʻa kehe. ʻOku toe fai foki hono vakaiʻi mo e senolo. ʻOkú ke maʻu ia ʻi ho nimá, Fakafekauʻaki hoʻo ngaahi lea mo fokotuʻutuʻu hoʻo ngaahi tuʻuaki. Kapau ʻoku ke fie maʻu tokoni ʻi he meʻa ni, Fakapapauʻi ʻoku ke ui ʻi ha tauʻataina ke fili. Te nau fiefia ke tokoniʻi koe pea te nau ʻi ho tafaʻakí maʻu pē. Ko ia te ke lava ʻo ʻikai fai ha ʻinivesi ʻi ha taimi lahi, Siofi pe pea te ke lava ʻo tatali. Koeʻuhi ʻe faifai pea aʻu faingofua ange hoʻo kulupu ʻoku fakataumuʻa ki ai pea ʻe lava ke fekauʻaki ia mo e ngaue totonu ʻa hoʻo kulupu. Ko ia ai ʻoku totonu ke ke maʻu vave ha tokoni pea ui ʻi ha tauʻataina ke fili ki he ngaahi foʻi lea. ʻIkai ngata ai, te ke ʻiloʻi ʻa e Google mei ha tafaʻaki lelei, ʻi he taimi ʻoku ke fakaʻaongaʻi ai ʻa e ngaahi tuʻuaki ki he ola lelei ʻo ha peesi. ʻI ha faʻahinga meʻa pe, ʻoku mahuʻinga ke fakakaukau ke fakaʻaongaʻi ʻa e ngaahi tuʻuaki ʻo e Google.

Ko e ha ʻoku tau hoko ai ko e tauʻataina ke fili totonu kiate koe??

ʻOku tau lahi feʻunga ki he ngaahi ngaue lalahi – mo siʻisiʻi feʻunga ki he tokoni fakatāutahá. ʻI hono fai ia, palani mo ngaue toutou fakafetuʻutaki, holistically pea tokanga taha ki hoʻo ngaahi taumuʻa. Tui ki he:

  • ʻOlunga 13 ngaahi taʻu ʻo e taukei
  • Tokotaha ʻoku ʻaʻana e tokotaha ʻoku ʻaʻana
  • Falalaʻanga, Fakamatala ʻoku ʻikai puli
  • Kau ngaue kuo fakamoʻoniʻi
  • Niʻihi ʻoku fetuʻutaki tuʻumaʻú & Pule ngāué
  • Login ʻa e kasitoma
  • 100% Fakaʻatalahi
  • Tuʻunga totonú mo e faitotonú
  • Mohu founga & Loto vekeveke


Fakahaofi ʻa e lelei taha ki he fakaʻosi: ʻOku mau ʻatā maʻau ʻi he houa ʻe 24 he ʻaho! ʻI he ngaahi ʻaho Sāpate kotoa pē foki- mo e ngaahi ʻaho mālōlō ʻa e.

Ko hoʻo tokotaha fetuʻutaki
ki he Google ngaahi tuʻuaki ʻo e ngaahi lea

Ko e fetuʻutaki ʻoku ʻikai ko ʻetau maa pe mo e pata, ka ko e, Ko e ha ʻoku ne ʻai ke tau malohi ʻi heʻetau hoko ko ha timi – ʻoku tau fetokoniʻaki pea ʻoua naʻa tau ngaue pe ʻi heʻetau ngaue. ʻI he founga ni, ʻoku ke maʻu ai ʻi hoʻo hoko ko ha kasitoma ha tokotaha fetuʻutaki pea “Kau mataotao” maʻa hoʻomou kulupu, Neongo ia, ʻoku vahevahe ʻa e ngaahi faingataʻa mo e ngaahi founga fakaleleiʻi ʻi heʻetau timi pea ʻaonga ki he kau memipa kotoa ʻo e timi pea mo e kau fakatau kotoa pe!

ʻOkú ke palani, Fakalahi hoʻo tuʻuaki mo e feʻaluʻaki? ʻOku tau fakamoʻoniʻi Tauʻataina ke Fili ki he TAHI tokoniʻi koe, Maʻu ha ului mo ha kau fakatau lahi ange. Fiefia ʻi he faleʻi fakafoʻituitui mo e poupou lelei ki hoʻo ngaue. ʻI heʻetau ngaahi ngaue lahi pea pehe ki heʻetau ngaahi ngaue, ko e hoa haohaoa kitautolu ki hoʻo fakamaketi ʻi he ʻInitaneti. Kataki ʻo ʻoua naʻa ke momou ke fetuʻutaki mai kiate kimautolu fekauʻaki mo ia!

FEHUʻI

ʻOku mau poupouʻi foki koe ʻi he ngaahi Ngaahi kolo ʻi Siamane Aachen, Augsburg, Bergisch Gladbach, Pealini, Bielefeld, Bochum, Bonn, Bottrop, Braunschweig, Bremen, Bremerhaven, Kemisó, ʻCottbus, Darmstadt, Totimani, Tulesiteni, Duisburg, Uingileni, Dusseldorf, Fakatātā, Maʻu, Kai, Esslingen ko Neckar, Felengifeeti ko e tefitoʻi, Freiburg im Breisgau, Fürth, Gelsenkirchen, Kea, Göttingen, Gütersloh, Hagen, Holo, Hemipeeki, Hamm, Hanau, Hen, Melanii, Heilbronn, Hene, Hildesheim, Ingolstadt, Iserlohn, Sinei, Kaiserslautern, Karlsruhe, Kassel, , Koblenz, Kolone, Krefeld, Lipisiki ʻi, Leverkusen, Lübeck, Ludwigsburg, Latiuiki ʻi he Rhine, Tekipeeki, Mainz, Mannheim, Moers, Mönchengladbach, Mülheim ha Der Ruhr, Miuniki, Minster, Neuss, Leʻo ʻo e fā, ʻOpeō ia, Offenbach ko e tefitoʻi, Oldenburg, Osnabrueck, Faʻalo Siʻono Fānaú, Pforzheim, Potsdam, Fakakinaʻi, Regensburg, Remscheid, Reutlingen, Rostock, Saarbrücken, Salzgitter, Schwerin, Ikuna, Solingen, Situtikaati, Trier, ULM, Wiesbaden, Witten, Wolfsburg, Wuppertal, Würzburg, Suikau

ʻOku tau toe poupouʻi foki ia pea ʻi he fonu ʻi he līʻoa Te ke lava foki ʻo fakaʻaongaʻi kinautolu ʻi he ngaahi Ngaahi Tafaʻaki Ngaahi Tuʻuaki Ngaahi Talamuʻaki Ngaahi tuʻuaki ʻa e Google Google AdWords Tokoni ki he Ngaahi Tuʻuaki Ngaahi Tuʻuaki Faleʻí Faʻu ha ngaahi tuʻuaki tuʻuaki ʻAi ke lele e ngaahi tuʻuaki Fakalele ʻa e Google ngaahi tuʻuaki Fai Faleʻi ki he Ngaahi Tuʻuaki Google ngaahi tuʻuaki hoa ngaue Tokoni ki he Ngaahi Lea Tuʻuaki Fealeaʻaki ki he Ngaahi Talamuʻakí Faʻu ha tuʻuaki ʻo ha AdWords ʻAi ke lele ʻa e AdWords ʻAi ke liliu ʻa e Google AdWords Tokotaha Fai Faleʻi ki he Ngaahi Lea Tuʻuaki Google AdWords Partners TAHI SEM PPC SEO Optimization ʻo e mīsiní ke kumí Google SEO Google Search Engine Optimization SEO Optimization SEO Optimizer Lahi ʻo e SEO SEO tauʻataina ke fili SEO tauʻataina ke fili ʻi he ʻInitaneti Kumi e Misini Lahi Ange ʻo e Tauʻataina ke Fili Google SEO tauʻataina ke fili Google Search misini Optimization tauʻataina ke fili Ngaahi foʻi lea ko e tauʻataina ke fili Ngaahi Talamuʻaki ʻi he ʻInitanetí Tauʻatāina ke Filí Ngaahi tuʻuaki ʻo e Tauʻa Ngaahi tuʻuaki ʻo e Tauʻataina ke Fili Google ngaahi tuʻuaki tauʻataina ke fili Google AdWords Agency Ngaahi tuʻuaki kuo fakamafaiʻi ʻa e Google Agency Fakamafaiʻi ʻa e Google AdWords Agency Fakamoʻoniʻi ʻa e Google ngaahi tuʻuaki tauʻataina ke fili Fakamoʻoniʻi ʻa e Google AdWords Agency Tauʻataina ke Fili ki he TAHI SEM tauʻataina ke fili PPC tauʻataina ke fili

Wie nutze ich Google ngaahi foʻi lea?

Ngaahi tuʻuaki ʻa e Google

Google ngaahi foʻi lea zu nutzen ist kinderleicht. Sie müssen sich einen Zugang einrichten, mit dem Sie diese AdWords einstellen und verwalten können. Wichtig dafür ist, ʻoku ke sio takai holo pea fokotuʻu ʻa e ngaahi tuʻuaki ʻo fakatatau ki hoʻo ngaahi fakaʻamu. ʻI he ʻikai ha taimi, te ke lava leva ʻo kamata mo fiefia ʻi he ola lelei ʻo e ngaahi tuʻuaki. ʻOku taʻetotongi hono fakaʻaongaʻi. Ko ia ʻe lava ke ke maʻu ha lelei mei ai ʻi ha faʻahinga meʻa pe. ʻOku ʻuluaki fai ʻa e totongí, ʻi he taimi ʻoku lomiʻi ai ʻe ha tokotaha ngaue ʻi ha taha ʻo hoʻo ngaahi tuʻuaki ʻi he Google, ke aʻu ki hoʻo tuʻuaki. ʻI ha faʻahinga meʻa pe, ko ha fakakaukau lelei ʻeni, koeʻuhi he ko e founga ʻeni te ke lava ai ʻo fakahoko mo fakafeʻiloaki koe mo hoʻo kulupu ʻi he ʻInitaneti. Ka ko ha foʻi moʻoni ia, ʻOku ongoʻi lomekina ʻa e tokolahi entrepreneurs, Kapau ʻoku ke sio, ko e ha e meʻa ke vakaiʻi ʻi he Google tauʻanga. ʻOku malie ʻa e ngaahi foʻi lea, ka kuo pau foki ke fokotuʻu totonu pea ʻe lava ke tokangaʻi ʻeni ʻe he kau palofesinale, ʻa ia ʻoku ngaue ʻi ha ngaahi foʻi lea ko e tauʻataina ke fili. ʻOku ʻilo ʻe he kau palofesinale pehee ʻa e meʻa kotoa fekau, ko e meʻa ʻoku ʻi ai maʻa e kau fakatau pea te nau lava foki ʻo tokangaʻi ia, ʻOku fokotuʻutuʻu ʻa e ngaahi fuka tuʻuaki mo e ngaahi tuʻuaki ʻi ha founga pehe, ʻo hange ko e ʻamanaki ʻa ha taha. ʻOku ke maʻu ha ongo lelei ki ai, ko e ha e meʻa te ke lava ʻo fakahoko, Kapau te ke hu ki he Google pea tokangaʻi hoʻo ʻakauni ʻi heni. Kapau ʻoku ʻi ai haʻo ngaahi fehuʻi, ʻe lava ke tokoni atu ʻa e palofesinale ʻi ha faʻahinga meʻa pe pea fakaʻaliʻali atu, founga ke ʻai ai e ngaue ke lelei ange ʻi ha toe taimi.

Founga hono fokotuʻu ʻo e ngaahi tuʻuaki?

ʻE lava ke maʻu ʻa e vakai fakalukufua ʻi he Google, ki hono fokotuʻu ʻo e ngaahi foʻi lea. ʻE lava foki ke fokotuʻu ʻa e hu ki ai ʻaki ha ngaahi tuʻuaki ʻo e tauʻataina ke fili pea kuo ke fai ha ngaue lelei, koeʻuhi he ʻe lava ʻe he tauʻataina ke fili ko ʻeni ʻo fakamatalaʻi ʻa e meʻa kotoa pe fekauʻaki mo hoʻo ngaahi tuʻuaki mo e ngaahi lea. Ko ia ʻoku fakapapauʻi atu te ke ʻi he tafaʻaki malu, koeʻuhi he kuo faifai pea ke maʻu ʻa e meʻa kotoa pe ʻi ho nima pea ʻe lava ke ke fekumi ki hoʻo ngaahi lea ʻi he ʻuluaki feituʻu. ʻI he ngaahi foʻi lea totonu, ʻoku ke maʻu ai ʻa e faingamalie, Fakaʻaiʻai mo fakafeʻiloaki koe ki hoʻo pisinisi. Ko hono fakaʻaongaʻi ʻo e ngaahi faingamalie ʻoku ʻuluaki taʻetotongi. Ko ia te ke lava ʻo ʻiloʻi ia ʻi hoʻo ʻataʻataa. ʻOku totonu nai ke ke fili ki he ngaahi tuʻuaki, ka ʻoku fie maʻu ke ke ʻiloʻi, ʻOku fakatupu ʻe he lomiʻi kotoa pe ʻa e fakamole. ko ia, tokanga mo faʻa kātaki, ʻi he taimi ʻoku ke taʻofi ai ʻa e ngaahi foʻi lea. Kapau te ke fokotuʻu ha meʻa ʻoku fehalaaki ʻi he Google, weil es Ihnen nicht schnell genug geht, mate ʻa kann ʻi he teurer Fehler sein. Sie müssen darauf achten, dass Sie wirklich Ihre Zielgruppe ansprechen und erreichen. ʻOku ist insofern wichtig, damit Sie endlich mate Erfolge feiern können, mate Sie sich bei Google immer gewünscht haben.

Ko e ha ʻoku tau hoko ai ko e tauʻataina ke fili totonu kiate koe??

ʻOku tau lahi feʻunga ki he ngaahi ngaue lalahi – mo siʻisiʻi feʻunga ki he tokoni fakatāutahá. ʻI hono fai ia, palani mo ngaue toutou fakafetuʻutaki, holistically pea tokanga taha ki hoʻo ngaahi taumuʻa. Tui ki he:

  • ʻOlunga 13 ngaahi taʻu ʻo e taukei
  • Tokotaha ʻoku ʻaʻana e tokotaha ʻoku ʻaʻana
  • Falalaʻanga, Fakamatala ʻoku ʻikai puli
  • Kau ngaue kuo fakamoʻoniʻi
  • Niʻihi ʻoku fetuʻutaki tuʻumaʻú & Pule ngāué
  • Login ʻa e kasitoma
  • 100% Fakaʻatalahi
  • Tuʻunga totonú mo e faitotonú
  • Mohu founga & Loto vekeveke


Fakahaofi ʻa e lelei taha ki he fakaʻosi: ʻOku mau ʻatā maʻau ʻi he houa ʻe 24 he ʻaho! ʻI he ngaahi ʻaho Sāpate kotoa pē foki- mo e ngaahi ʻaho mālōlō ʻa e.

Ko hoʻo tokotaha fetuʻutaki
ki he Google ngaahi tuʻuaki ʻo e ngaahi lea

Ko e fetuʻutaki ʻoku ʻikai ko ʻetau maa pe mo e pata, ka ko e, Ko e ha ʻoku ne ʻai ke tau malohi ʻi heʻetau hoko ko ha timi – ʻoku tau fetokoniʻaki pea ʻoua naʻa tau ngaue pe ʻi heʻetau ngaue. ʻI he founga ni, ʻoku ke maʻu ai ʻi hoʻo hoko ko ha kasitoma ha tokotaha fetuʻutaki pea “Kau mataotao” maʻa hoʻomou kulupu, Neongo ia, ʻoku vahevahe ʻa e ngaahi faingataʻa mo e ngaahi founga fakaleleiʻi ʻi heʻetau timi pea ʻaonga ki he kau memipa kotoa ʻo e timi pea mo e kau fakatau kotoa pe!

ʻOkú ke palani, Fakalahi hoʻo tuʻuaki mo e feʻaluʻaki? ʻOku tau fakamoʻoniʻi Tauʻataina ke Fili ki he TAHI tokoniʻi koe, Maʻu ha ului mo ha kau fakatau lahi ange. Fiefia ʻi he faleʻi fakafoʻituitui mo e poupou lelei ki hoʻo ngaue. ʻI heʻetau ngaahi ngaue lahi pea pehe ki heʻetau ngaahi ngaue, ko e hoa haohaoa kitautolu ki hoʻo fakamaketi ʻi he ʻInitaneti. Kataki ʻo ʻoua naʻa ke momou ke fetuʻutaki mai kiate kimautolu fekauʻaki mo ia!

FEHUʻI

ʻOku mau poupouʻi foki koe ʻi he ngaahi Ngaahi kolo ʻi Siamane Aachen, Augsburg, Bergisch Gladbach, Pealini, Bielefeld, Bochum, Bonn, Bottrop, Braunschweig, Bremen, Bremerhaven, Kemisó, ʻCottbus, Darmstadt, Totimani, Tulesiteni, Duisburg, Uingileni, Dusseldorf, Fakatātā, Maʻu, Kai, Esslingen ko Neckar, Felengifeeti ko e tefitoʻi, Freiburg im Breisgau, Fürth, Gelsenkirchen, Kea, Göttingen, Gütersloh, Hagen, Holo, Hemipeeki, Hamm, Hanau, Hen, Melanii, Heilbronn, Hene, Hildesheim, Ingolstadt, Iserlohn, Sinei, Kaiserslautern, Karlsruhe, Kassel, , Koblenz, Kolone, Krefeld, Lipisiki ʻi, Leverkusen, Lübeck, Ludwigsburg, Latiuiki ʻi he Rhine, Tekipeeki, Mainz, Mannheim, Moers, Mönchengladbach, Mülheim ha Der Ruhr, Miuniki, Minster, Neuss, Leʻo ʻo e fā, ʻOpeō ia, Offenbach ko e tefitoʻi, Oldenburg, Osnabrueck, Faʻalo Siʻono Fānaú, Pforzheim, Potsdam, Fakakinaʻi, Regensburg, Remscheid, Reutlingen, Rostock, Saarbrücken, Salzgitter, Schwerin, Ikuna, Solingen, Situtikaati, Trier, ULM, Wiesbaden, Witten, Wolfsburg, Wuppertal, Würzburg, Suikau

ʻOku tau toe poupouʻi foki ia pea ʻi he fonu ʻi he līʻoa Te ke lava foki ʻo fakaʻaongaʻi kinautolu ʻi he ngaahi Ngaahi Tafaʻaki Ngaahi Tuʻuaki Ngaahi Talamuʻaki Ngaahi tuʻuaki ʻa e Google Google AdWords Tokoni ki he Ngaahi Tuʻuaki Ngaahi Tuʻuaki Faleʻí Faʻu ha ngaahi tuʻuaki tuʻuaki ʻAi ke lele e ngaahi tuʻuaki Fakalele ʻa e Google ngaahi tuʻuaki Fai Faleʻi ki he Ngaahi Tuʻuaki Google ngaahi tuʻuaki hoa ngaue Tokoni ki he Ngaahi Lea Tuʻuaki Fealeaʻaki ki he Ngaahi Talamuʻakí Faʻu ha tuʻuaki ʻo ha AdWords ʻAi ke lele ʻa e AdWords ʻAi ke liliu ʻa e Google AdWords Tokotaha Fai Faleʻi ki he Ngaahi Lea Tuʻuaki Google AdWords Partners TAHI SEM PPC SEO Optimization ʻo e mīsiní ke kumí Google SEO Google Search Engine Optimization SEO Optimization SEO Optimizer Lahi ʻo e SEO SEO tauʻataina ke fili SEO tauʻataina ke fili ʻi he ʻInitaneti Kumi e Misini Lahi Ange ʻo e Tauʻataina ke Fili Google SEO tauʻataina ke fili Google Search misini Optimization tauʻataina ke fili Ngaahi foʻi lea ko e tauʻataina ke fili Ngaahi Talamuʻaki ʻi he ʻInitanetí Tauʻatāina ke Filí Ngaahi tuʻuaki ʻo e Tauʻa Ngaahi tuʻuaki ʻo e Tauʻataina ke Fili Google ngaahi tuʻuaki tauʻataina ke fili Google AdWords Agency Ngaahi tuʻuaki kuo fakamafaiʻi ʻa e Google Agency Fakamafaiʻi ʻa e Google AdWords Agency Fakamoʻoniʻi ʻa e Google ngaahi tuʻuaki tauʻataina ke fili Fakamoʻoniʻi ʻa e Google AdWords Agency Tauʻataina ke Fili ki he TAHI SEM tauʻataina ke fili PPC tauʻataina ke fili

Founga hono fakaʻaongaʻi ʻo e Google ngaahi foʻi lea ke tuʻuaki ʻaki hoʻo uepisaiti

Ngaahi Talamuʻaki

Te ke lava ʻo fakaʻaongaʻi ʻa e Google ngaahi foʻi lea ke tuʻuaki ʻaki hoʻo uepisaiti. ʻOku faingofua ʻaupito ʻa e founga: ʻoku fie maʻu ke ke faʻu ha ʻakauni, fili ha ngaahi foʻi lea mahuʻinga ʻe niʻihi, pea kamata kole kiate kinautolu. Ko e founga ʻeni ke lahi ange ai hoʻo lomiʻi ʻi he vave pea kamata tuʻuaki hoʻo uepisaiti! ʻOfa pe ʻe tokoni atu ʻa e fakamatala ko ʻeni ke ke kamata ʻaki ʻa e ngaahi foʻi lea ko e tuʻuaki. Kapau ʻoku ʻikai, te ke lava ʻo ako lahi ange fekauʻaki mo e ngaahi tefitoʻi meʻa mahuʻinga ʻo e tuʻuaki ʻi he Google ʻi he fakamatala ko ʻeni. Kae ʻoua kuo aʻu ki he taimi hoko, fekau fiefia!

Tuʻuaki ʻi he Google

Te ke lava ʻo tuʻuaki ʻi he founga ʻa e Google ʻaki haʻo kole ʻa e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo pisinisi. ʻE ʻasi mai hoʻo tuʻuaki ʻi he taimi ʻe lava ke kumi ai ʻe he kau fakatau ʻa e Google ki he ngaahi foʻi lea mahuʻinga ʻoku ke fie fakataumuʻa ki ai. ʻE fili ʻe he Google ʻa e ngaahi tuʻuaki ʻoku ʻasi ʻi he peesi ola ʻo e fekumi, pea ko e maʻolunga ange hoʻo talamahuʻinga, ko e maʻolunga ange hoʻo tuʻuaki ʻe fokotuʻu. Ko e kii ke maʻu ha kau fakatau ʻe ala hoko’ mata pea fakalotoʻi kinautolu ke nau lomiʻi ʻi hoʻo tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke toe lelei ange ai hoʻo tuʻuaki.

ʻE lava ke ʻaonga ʻaupito ʻa e ngaahi tuʻuaki ʻi he Google kapau ʻoku fekauʻaki hoʻo koloa pe ngaue mo e kau fakatau’ ngaahi fie maʻú. ʻE lava ke fakataumuʻa lahi ʻa e faʻahinga tuʻuaki ko ʻeni ki hoʻo kau fanongo ʻi he feituʻu, taʻu motuʻá, mo e ngaahi foʻi lea mahuʻinga. ʻOku toe ʻomi foki ʻe he Google ha ngaahi tuʻuaki kuo ʻosi fakapapauʻi ʻo makatuʻunga ʻi he taimi ʻo e ʻaho. Ko e lahi taha ʻo e ngaahi pisinisi ʻoku nau fakaʻaongaʻi pe ʻenau ngaahi tuʻuaki lolotonga e uike, mei he 8 ʻOku ke 5 PM. ʻOku ʻikai ke nau fakalele ha ngaahi tuʻuaki ʻi he fakaʻosinga ʻo e uike, ka ʻi he lolotonga ʻo e lolotonga ʻo e uiké, te ke lava ʻo fakataumuʻa hoʻo tuʻuaki ki he niʻihi ʻe ala hoko ko e kau fakatau ʻo makatuʻunga ʻi he taimi ʻoku nau ʻi he ʻInitaneti ai.

ʻI he taimi ʻoku fakaʻaongaʻi ai ʻa e Google Adwords, ʻOku ʻi ai ha tefitoʻi faʻahinga tuʻuaki ʻe ua. Ko e ʻuluaki faʻahingá ko e Search, ʻa ia ʻoku ne fakahaaʻi hoʻo tuʻuaki ʻi he taimi ʻoku fekumi ai ha taha ki hoʻo koloa pe ngaue. ʻOku siʻisiʻi ange hono totongi ʻo e ngaahi tuʻuaki, ka ʻoku ʻikai ke nau fakataumuʻa ki he ngaahi tuʻuaki ʻo e fekumi. Ko e ngaahi foʻi lea mahuʻinga ko e ngaahi foʻi lea ia ʻoku taipeʻi ʻe he kakai ki he Google ke maʻu ha koloa pe ngaue tokoni. ʻI he ngaahi meʻa lahi, ʻE fakaʻata koe ʻe he Google ke ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻe hongofulu ma nima, ka te ke lava maʻu pe ʻo fakalahi ʻa e fika ʻamui ange.

Ki ha kiʻi pisinisi siʻisiʻi, ʻe lava ke hoko ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ko ha founga lelei ʻaupito. Koeʻuhi ko e meʻa pe ʻoku fie maʻu ke ke totongi ki he lomiʻi takitaha, ʻe lava ke mamafa ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki, ka ʻoku langa ʻe he poto advertisers ʻenau ngaahi tuʻuaki ke tohoakiʻi ʻa e ngaahi meʻalele ʻoku feʻunga mo ʻenau uepisaiti. ʻE hanga ʻe he meʻa ni ʻo fakalahi ʻenau tuʻuaki. Pea kapau ko e toki kamata pe hoʻo pisinisi, ʻOku mahuʻinga ʻa e founga ko ʻeni ke vakaiʻi. Kae manatuʻi ʻoku ʻikai ke ke saiʻia ʻi he taimi ʻoku ke fekumi ai ki he optimization (SEO).

Fekauʻaki mo e ngaahi foʻi lea mahuʻinga

ʻI he taimi ʻoku ke kamata kole ai ki he ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea, kuo pau ke ke tokanga ki hoʻo FKT (lomiʻi ʻi he vave) lipooti. ʻE tokoni atu ʻa e lipooti ko ʻení ke ke fakafuofuaʻi ha ngaahi fakakaukau foʻou pea liliu hoʻo talamahuʻingá ʻo fakatatau ki ai. ʻIkai ngata ai, ʻOku fie maʻu ke ke vakaiʻi maʻu pe hoʻo palani. ʻOku vave e liliu ʻa e fekumi ʻi he tuʻuaki, pea ʻoku fie maʻu ke ke tulituli hake ki he ngaahi akenga fakamuimuitaha. Laukonga lahi ange fekauʻaki mo e tefito ko ʻeni, pe totongi ha palofesinale ke matuʻuaki hoʻo ngaahi tuʻuaki. Ko ha ngaahi tokoni ʻeni ke fakalahi ʻaki hoʻo patiseti.

ʻUluaki, fakapapauʻi ʻa e patiseti ʻoku ke ongoʻi fiemalie ke fakamoleki ʻi hoʻo ngaahi tuʻuaki. Manatuʻi ko e tokolahi taha ʻo e kakai ʻoku ʻikai ke nau sio fakalaka atu ʻi he ngaahi ʻuluaki ola ʻi ha fekumi ʻi he Google, ko ia ʻoku mahuʻinga ke ʻasi ʻi ʻolunga he SERPs. ʻE fakapapauʻi ʻe he lahi ʻo e paʻanga ʻoku ke talamahuʻinga ʻi he foʻi lea takitaha ʻa e lahi hoʻo fakaʻaongaʻi fakakatoa mo e tuʻunga lelei te ke ʻasi ai ʻi he peesi ʻuluaki. Ki he foʻi lea mahuʻinga takitaha, ʻOku fakahu ia ʻe he Google ki ha fakatautuki mo e bidder maʻolunga taha.

Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ke fakangatangata ʻaki hoʻo mavae ʻi he ngaahi fekumi ʻoku ʻikai mahuʻinga. Ko e ngaahi foʻi lea kovi ko e konga ia ʻo e targeting kovi pea te ne lava ʻo taʻofi koe mei haʻo kole ki he ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo pisinisi. ʻI he founga ni, ʻe toki ʻasi pe hoʻo ngaahi tuʻuaki ʻi he ngaahi fehuʻi fekumi ʻoku kau ai ʻa e ngaahi foʻi lea ʻoku kovi. Ko e lahi ange ʻo e foʻi lea mahuʻinga ko e, ko e maʻulalo ange hoʻo talamahuʻinga ʻe. Te ke lava foki ʻo fili ha ngaahi foʻi lea kovi ʻi hoʻo kulupu tuʻuaki ke toʻo kinautolu mei hoʻo ngaue.

ʻI he taimi ʻoku ke kole ai ki he ngaahi foʻi lea mahuʻinga, fakakaukau ki ho maaka lelei. ʻOku sio ʻa e Google ki ha meʻa ʻe tolu ʻi he taimi ʻoku fakafuofuaʻi ai ʻa e meʻa tuʻuaki mo e mahuʻinga. Ko e maaka lelei maʻolunga ko ha fakaʻilonga ia ʻo e mahuʻinga ʻo ha uepisaiti. ʻOku ngalingali ʻe fakatupu ʻe hoʻo meʻa ʻi loto ha ngaahi meʻalele mahuʻinga, ko ia fakakaukau ke liliu hoʻo talamahuʻinga ʻo fakatatau ki ai. Hili hono moʻui ʻaki hoʻo ngaahi tuʻuaki, te ke maʻu ha fakamatala fekauʻaki mo hono fakahoko hoʻo ngaue pea liliu hoʻo talamahuʻinga ʻo fakatatau ki ai.

Faʻu ha ngaahi tuʻuaki

ʻOku lahi ha ngaahi meʻa ke manatuʻi ʻi he taimi ʻoku ke faʻu ai ha ngaahi tuʻuaki ʻi he ngaahi foʻi lea. Ko e meʻa ʻe taha, kuo pau ke ke ʻiloʻi ʻa e faʻunga ʻo e tauʻanga, pea fakaʻaongaʻi ʻa e ngaahi meʻangaue SEO hange ko e tohi palani mo e enaka ʻa e Google ke maʻu ha ngaahi foʻi lea mahuʻinga. Pea, hiki hoʻo meʻa tuʻuaki pea lahi ange ʻa e tuʻuaki ke maʻu ʻa e lomiʻi maʻolunga taha ʻi he vave. Pea, pulusi ia ʻi he uepisaiti ʻa e Google ke maʻu ʻa e lahi ʻo e ngaahi fakakaukau mo e clickthroughs.

Ko ʻene faʻu pe hoʻo tuʻuaki, ʻOku totonu ke ke vakaiʻi ia ki he kalama mo e sipela ʻo e ngaahi fehalaaki. ʻOku fakaʻaliʻali ʻe he Google hoʻo ngaahi tuʻuaki pe, ko ia ʻoku mahuʻinga ke sio pe ko e fe ʻoku ne fakahoko lelei taha. Ko hoʻo maʻu pe ʻa e ikuna, fakatukupaaʻi ia ke fakaleleiʻi. Kapau ʻoku faingataʻa ke ke tohi hoʻo tuʻuaki, te ke lava foki ʻo sio ki he meʻa ʻoku fai ʻe hoʻo ngaahi feʻauʻauhi. Manatuʻi ʻoku ʻikai fie maʻu ke ke faʻu ʻa e veʻeteka – ʻOku ʻikai fie maʻu ke tohi ha tuʻuaki kapau te ke lava ʻo maʻu ha meʻa kuo ʻosi ʻi ai ʻa e ngaue!

ʻI he taimi ʻoku faʻu ai ha ngaahi tuʻuaki ki he ngaahi foʻi lea, ʻOku mahuʻinga ke manatuʻi ʻe mole ʻa e tuʻuaki takitaha ʻi he tahi ʻo e kanotohi. ʻOku fuʻu siʻisiʻi ʻaupito ʻa e faingamalie ke toʻo hake ʻa e tuʻunga takitaha. Ko ia, ʻOku mahuʻinga ke ʻiloʻi e ngaahi taumuʻa fakaʻosi ʻa hoʻo kau kasitomaa kimuʻa pea toki faʻu hoʻo ngaahi tuʻuaki. Hangē ko ʻení, Kapau ʻoku specializes hoʻo pisinisi ʻi he faitoʻo ʻa Nifai, te ke fie maʻu ke fakataumuʻa ki he kau fakaʻaongaʻi ʻoku nau fekumi ki he faitoʻo ʻa Nifai. ʻE tokoni hono fakaʻaongaʻi ʻo e ngaahi taumuʻa fakaʻosi ko ʻeni ki hoʻo ngaahi tuʻuaki mei he feʻauhi.

Optimizing lomiʻi ʻi he vave

ʻOku mahuʻinga ʻa e Optimising lomiʻi ʻi he vave ke fakatupulaki hoʻo foki ki he tuʻuaki. ʻOku faʻa takiekina ʻa e lomiʻi ʻi he ngaahi meʻa ʻoku fai ʻe he tuʻuaki, ʻa ia ʻoku ʻuhinga ki he tuʻunga ʻo e tuʻuaki ʻi he ngaahi ola ʻo e fekumi totongi. Ko e māʻolunga angé ʻa e FKT, ko e lelei ange, koeʻuhi he ko hano fakahaaʻi fakahangatonu ia ʻo e tuʻunga lelei ʻo hoʻo ngaahi tuʻuaki. Fakalūkufua, ʻe lava ʻe hono fakaleleiʻi ʻo e FKT ʻo takiekina ʻa e fakaului mo e fakatau ʻi he taimi vave taha ʻe lava. Firstly, vakaiʻi hoʻo tuʻuaki ʻo e ngaahi meʻa ʻoku ke feʻauʻauhi mo ia.

Ke fakalahi hoʻo FKT, ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku fakaʻaongaʻi ʻe hoʻo kau fanongo ke kumi hoʻo uepisaiti. Ko e Google Analytics mo e search fakafiemalieʻi ko ha ngaahi meʻangaue lelei ia ki he meʻa ni. Fakapapauʻi ʻoku ʻi he URL ʻo e tuʻuaki hoʻo ngaahi foʻi lea mahuʻinga, ʻa ia ʻoku tokoni ki he kau ʻaʻahi ke nau fili ʻa e feituʻu ke lomiʻi ai. ʻOku toe mahuʻinga foki hono fakaʻaongaʻi ʻo e tatau tuʻuaki. ʻIloʻi e fie maʻu hoʻo kau fanongo pea fakaʻaongaʻi e fakamatala ko ʻeni ke faʻu ʻaki ha tatau tuʻuaki te ne tohoakiʻi kinautolu ke nau fai ha ngaue.

Ko hoʻo fokotuʻu pe hoʻo taumuʻa, feinga segmenting hoʻo ngaahi tuʻuaki tuʻuaki. ʻE lava heni ke toe lelei ange hoʻo ngaahi ngāue tuʻuakí mo fakatupulaki ʻa e FKT. Ko ha konga ʻoku maʻu ʻi he uepisaiti ʻa e Google ʻoku ui ko e “ʻOku toe kole foki ʻe he kau fakaʻaongaʻi” ʻe lava ke tokoni atu ke ke fakataumuʻa ki ha kakai pau ʻaki hano ʻoange kiate kinautolu ha ngaahi fokotuʻu mahuʻinga. ʻOku toe fakaʻaongaʻi foki ʻa e lomiʻi ʻi he lahi ʻo e paʻanga ke fakafuofuaʻi ʻaki e ola lelei hoʻo ngaue fakamaketi fakaʻilekitulonika. ʻE lava ke hoko ʻa e FKT maʻulalo ko ha fakaʻilonga ʻo ha palopalema ʻi he tuʻuaki ʻo e tuʻuaki, pe ʻe lava pe ke ʻasi hoʻo ngaahi tuʻuaki ʻi he taimi ʻoku fekauʻaki ai consumers fekumi.

Kapau he ʻikai lava ʻe hoʻo tuʻuaki fekumí ʻo tohoakiʻi mai ha FKT māʻolunga, kuo mole meiate koe ha faingamalie lahi. Kuo taimi ke tau fakahoko ʻa e sitepu hoko. Toʻo ha maile ʻe taha ke fakaleleiʻi ʻaki hoʻo FKT mo e maaka lelei. Feinga ke fakaʻaongaʻi ʻa e feifeingaʻi ʻaki ʻa e ngaahi koloa ʻo e fakatataa ke fakalahi hoʻo lomiʻi ʻi he vave. Fakaʻaongaʻi e ngaahi founga hange ko e inoculation, te ke lava ʻo fakalotoʻi hoʻo kau fanongo ke nau sio ki ha maama ʻi he ngataʻanga ʻo e tanolo. Ko e taumuʻa aofangatuku ʻo e feifeingaʻí ke tataki kinautolu ki ha tukupā pe ui ke ngāue.

Toe fakataueleʻi

Ko e Retargeting mo e ngaahi foʻi lea ko ha meʻangaue malohi ia ke aʻu ki he kau fakatau foʻou. ʻOku ʻi ai ha ngaahi lao pau ʻa e Google fekauʻaki mo hono tanaki ʻo e fakamatala fakatautaha mei hono kau fakaʻaongaʻi, kau ai e fika telefoní, ngaahi tuʻasila ʻīmeilí, mo e fika ʻo e kaati fakamoʻua. ʻE lava ke fakahoko ʻa e ngaahi tuʻuaki Remarketing ʻi he tefitoʻi tuʻasila ʻo e Google, polokalama toʻotoʻo, mo e mitia fakasosiale. ʻE lava ke tokoni ʻa e meʻangaue retargeting ʻa e Google ki he ngaahi pisinisi ke nau aʻusia ʻa e kau fakatau ʻo fakafou ʻi ha ngaahi platforms kehekehe. Ko e founga lelei taha ke kamata ai ko hono toe vakaiʻi e ngaahi founga ko ʻeni.

ʻE lava ke fakaʻaongaʻi ʻa e Retargeting mo e ngaahi foʻi lea ke fakataumuʻa ki ha kau kasitoma pau naʻa nau ʻaʻahi ki ha peesi pau ʻi hoʻo uepisaiti. Te ke lava ʻo faʻu ha tuʻuaki fakalukufua ʻoku ne poupouʻi ʻa e kau teuteu fakatau ke nau vakai takai holo ʻi hoʻo saiti, pe te ke lava ʻo faʻu ha tuʻuaki retargeting ʻoku ne fakaʻaliʻali ʻa e ngaahi tuʻuaki ki he kakai naʻa nau ʻaʻahi ki hoʻo saiti kimuʻa. Ko e taumuʻa ke maʻu e tokanga ʻa e kakai kuo nau ʻaʻahi ki hoʻo saiti ʻi ha taimi, tatau ai pe kapau naʻe ʻikai ke nau fakatau ha meʻa.

ʻE lava ke fakataumuʻa ʻa e Retargeting mo e ngaahi foʻi lea ko ʻeni ki ha kau ʻaʻahi pau ʻaki hano faʻu ha kakai angamaheni ʻoku tatau mo e demographics ʻo ha tokotaha ʻaʻahi ki he uepisaiti pau. ʻE sio pe ʻa e kakai ʻoku ke faʻu ki he ngaahi tuʻuaki ʻoku fekauʻaki mo e ngaahi meʻa ʻoku manako ai ʻa e tokotaha ko ia mo demographics. Koeʻuhi ke lava ʻo maʻu ʻa e ngaahi ola lelei taha, ʻOku totonu ke ke vahevahe hoʻo uepisaiti ki ha ngaahi kulupu kehekehe, fakaʻaongaʻi ʻo e demographics ke fakataumuʻa ki hoʻo ngaahi ngaue remarketing. Kapau ʻoku ke foʻou ki he mamani ʻo e tuʻuaki, kamata ʻi he Google Adwords.

Retargeting mo e ngaahi foʻi lea ʻoku ngaue ʻaki hono fokotuʻu ha kiʻi kouti siʻisiʻi ʻi hoʻo uepisaiti. Ko e kouti ko ʻeni, toe ʻiloa foki ko ha pixel, ʻe kei taʻe fakatokangaʻi pe ʻe he kau ʻaʻahi ki he saiti. ʻOku ne fakaʻaongaʻi leva ʻa e cookies ʻoku ʻikai ke ʻiloʻi ke muimui ki hoʻo kau fanongo ʻi he ʻInitaneti. ʻE fakaha ʻe he kouti ko ʻeni ʻa e Google ngaahi tuʻuaki ʻi he taimi ke fakaʻaliʻali ai ʻa e ngaahi tuʻuaki ki he kakai kuo nau ʻaʻahi ki hoʻo saiti. Ko ha founga lelei ʻaupito ia ke aʻu ai ki he niʻihi ʻe ala hoko ko e kau fakatau. ʻOku vave mo maʻamaʻa ʻa e founga ko ʻeni, pea ʻe lava ke ne ʻomi ha ngaahi ola lahi.

Ngaahi Tefitoʻi Lea ʻo e Tuʻuaki – Fai ha fekumi kimuʻa pea ke kamata tuʻuaki ʻi he Google ngaahi foʻi lea

Ngaahi Talamuʻaki

Kimuʻa pea ke kamata tuʻuaki ʻi he Google, ʻOku totonu ke ke ʻiloʻi ʻa e meʻa ʻoku ke maʻu ki. Ko ha ngaahi meʻa ʻeni ʻe niʻihi ke manatuʻi: Fakatauhoa e faʻahinga, Lahi e tuʻunga lelei, Ngaahi Totongí, mo e Retargeting. Ko ʻene mahino pē kiate koe ʻa e ngaahi meʻá ni, te ke lava ʻo palani ha tuʻuaki lelei ange ʻo e ngaahi foʻi lea. Pea ko hoʻo ʻiloʻi lelei kotoa ʻeni, ʻokú ke mateuteu ke kamata! Neongo ia, kimuʻa pea ke fai ia, ʻOku totonu ke ke fai ha fekumi ʻi hoʻo ngaahi foʻi lea mahuʻinga.

Ngaahi Totongí

ʻOku lahi ha ngaahi meʻa ʻoku ne fakapapauʻi ʻa e lahi ʻo e paʻanga ʻoku totonu ke ke fakamoleki ʻi he ngaahi foʻi lea. Hangē ko ʻení, Ko e ha ʻa e ʻavalisi ʻo e fakamole ki he lomiʻi ʻi he? Ko e totongi ʻo e ngaahi koloa naʻe fakatau atu (COGS) kau ai ʻa e faiva mo e tuʻuaki ʻo e fakamole. Kuo pau ke ke fakapapauʻi ʻa e lahi ʻo e paʻanga naʻa ke fakaʻaongaʻi ʻi he tuʻuaki kae lava ke ke foki ki hoʻo ʻinivesimeni. Pea te ke lava leva ʻo fakafehoanaki ʻa e ngaahi fakamole ko ia ki hoʻo paʻanga hu mai mei he ngaahi tuʻuaki ʻo e ngaahi lea pea fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga taha.

Ko e totongi ki he lomiʻi ʻi he (FPC) kehekehe lahi ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga mo e faʻa ngaue. ʻOku ʻi ai ha ngaahi CS angamaheni ʻoku ʻi he $2.32 ʻi he kulupu fekumi ki he netiueka mo e $0.58 ʻi he kulupu fengaueʻaki ʻoku fakaʻaliʻali. Ke maʻu ha fakamatala lahi ange, vakai ki he fakamatala fakasitetisitika ko ʻeni ʻo e ngaahi lea fakasitetisitika. Ko e founga ʻe taha ke fakasiʻisiʻi ai hoʻo PC ko hono fakataumuʻa e ngaahi foʻi lea mahuʻinga ʻaki ha maaka lelei maʻolunga. ʻOku maʻu ʻe he ngaahi foʻi lea mahuʻinga maʻolunga ʻa e tuʻunga lelei ange ʻi he pesi, fakahaofi hoʻo paʻanga mo fakapapauʻi ʻoku ʻasi hoʻo ngaahi tuʻuaki ʻi he peesi toʻomataʻu.

Te ke lava ʻo liliu hoʻo talamahuʻinga ki ha foʻi lea mahuʻinga pau kapau ʻoku ke ʻiloʻi pe ko e fe ʻa e ngaue lelei taha. ʻI he tafaʻaki ʻe taha, te ke lava ʻo fakasiʻisiʻi hoʻo talamahuʻinga ʻi he ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke ne ʻomi ha ngaahi ola. Manatuʻi ʻoku lahi ange e fakamole ʻa e ngaahi foʻi lea ʻe niʻihi ʻi he niʻihi kehe, pea ʻoku totonu ke ke vakaiʻi mo liliu maʻu pe hoʻo mavae ʻo fakatatau ki. ʻI heʻene hoko ko ha tokotaha pisinisi, ʻOku totonu ke ke ʻiloʻi ʻa e ngaahi liliu ʻi he totongi ʻo e ngaahi foʻi lea pea mateuteu ke liliu ʻo fakatatau ki ai. Ko hoʻo ako pe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ngaue lelei ki hoʻo uepisaiti, te ke lava ʻo fakalahi hoʻo paʻanga hu mai pea kosi hoʻo FPCs ke maʻu ʻa e lelei taha ʻoku ou.

Ko e ngaue ʻa e PC ko e founga angamaheni taha ia ʻoku fakaʻaongaʻi. Ko e founga angamaheni taha ia mo e fakamole ʻoku siʻi hifo he seniti ʻe teau ki he lomiʻi. Neongo ia, ʻOku kehe ʻa e fakamole ki he lomiʻi takitaha mei he totongi ʻo e ngaahi ongo. Kapau ʻoku ke fie ʻilo ki he totongi hoʻo ngaue tuʻuaki, te ke lava ʻo fakaʻaongaʻi ha foʻi lea mahuʻinga ke fakafuofuaʻi ʻaki hoʻo fakamole ki he lomiʻi ʻi he. ʻI he founga ni, te ke ʻiloʻi lelei ʻa e lahi ʻo e meʻa te ke totongi ki he lomiʻi takitaha pea mo e lahi ʻo e ngaahi ongo ʻoku ke maʻu.

Fakatauhoa e faʻahinga

Kapau ʻoku ke fie fakalahi ʻa e lahi ʻo e ului pea siʻisiʻi ange ʻa e paʻanga ʻi hoʻo ngaahi tuʻuaki, ʻOku totonu ke ke toʻo hoʻo ngaahi foʻi lea mahuʻinga ki ha ngaahi faʻahinga kehekehe. ʻI he ngaahi foʻi lea tuʻuaki, ʻOku fai ʻeni ʻe segmenting ngaahi tuʻuaki ʻo fakatatau ki he faʻahinga tatau. ʻI hono fili ʻo e faʻahinga tatau totonu, te ke lava ʻo aʻu ki he kakai ʻoku fakataumuʻa ki ai pea fakaʻehiʻehi mei hono maumauʻi e paʻanga ʻi he lomi taʻe ʻaonga. Ki he taumuʻa ko ʻení, ʻOku totonu ke ke fakaʻaongaʻi ha meʻangaue taʻetotongi ke fakapapauʻi ʻaki hoʻo ngaahi taumuʻa pea toki konga hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai.

Ko e hoa totonu ko e meʻa ia ʻoku fakataumuʻa taha ki ai ʻa e foʻi lea mahuʻinga kotoa pe, pea ʻoku fie maʻu ʻa e kupuʻi lea mahuʻinga ke pau. Neongo ia, te ke lava ʻo tanaki atu ha ngaahi foʻi lea kehe ki hoʻo fehuʻi kapau ʻe fie maʻu. Ko e hoa totonu ko e fili lelei taha ia ki he advertisers ʻoku nau fie fakaʻuli ʻi he ului ʻaki hono fakahaaʻi pe ʻa e ngaahi tuʻuaki ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ʻoku nau targeting. ʻOku ʻi ai foki mo ha tuʻunga maʻolunga ange ʻo e lomiʻi ʻi he vave. Neongo ia, ʻOku mahuʻinga ke mahino ko hono fakaʻaongaʻi ʻo e tatau totonu ʻoku ʻikai ko e fili lelei taha ia ki he pisinisi kotoa pe.

Kapau ʻoku ke fie fakataumuʻa ki ha ngaahi foʻi lea pau, pea te ke lava leva ʻo fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga lahi. ʻOku fakahangatonu ʻeni ke fakaʻaongaʻi mo fakaha ki he Google ke fakahaaʻi hoʻo ngaahi tuʻuaki ki ha ngaahi foʻi lea pe kupuʻi lea pau. ʻE lava ke ʻi ha faʻahinga fakahokohoko pe ʻa e ngaahi foʻi lea mahuʻinga. Te ke lava ʻo fakahu ʻa e ngaahi foʻi lea ko ʻeni ʻo fakaʻaongaʻi ʻa e fakaʻilonga tanaki (+) kimuʻa ʻi he foʻi lea mahuʻinga takitaha. ʻE lava ke fakaʻaongaʻi ʻa e founga ʻo e foʻi lea mahuʻinga lahi ki he ngaahi kupuʻi lea. ʻOku specializes ʻa e mitia kakato ʻi he ngaahi lea ʻa e PPC ki he fanga kiʻi kautaha iiki mo Lotoloto.

ʻOku lahi mo tatau pe ʻa e ngaahi faʻahinga ʻoku manakoa taha, ka ʻoku ʻi ai foki mo ha fakakeheʻi ofi. ʻOku kau ʻi he faʻahinga tatau lahi ʻa e ngaahi misspellings kotoa pe ʻo e foʻi lea mahuʻinga lolotonga ia ʻoku fakaʻata koe ʻe he faʻahinga totonu ke ke fakataumuʻa ki ha ngaahi fekumi ʻoku lahi ange. Te ke lava foki ʻo taʻofi ʻa e fakakeheʻi ofi ʻaki haʻo tanaki atu ha ngaahi foʻi lea ʻoku kovi. Neongo ia, ʻOku ʻikai ko ha founga lelei ʻeni he te ne lava ʻo fakasiʻisiʻi ʻa e lahi ʻo e lomi. Ko e faʻahinga tatau lahi ko e fili lelei taha ia ki he advertisers ʻoku nau fie maʻu ke fakataumuʻa ki ha ngaahi foʻi lea pau.

Toe fakataueleʻi

Ko e Retargeting ko ha founga ia ʻo e tuʻuaki ʻi he ʻInitaneti ʻoku ne fakaʻata ʻa e marketers ke fakahaaʻi ʻa e ngaahi tuʻuaki kuo ʻosi fakapapauʻi ki he kau ʻaʻahi ʻo ha uepisaiti. ʻOku ngaue ʻa e founga remarketing ʻaki hono ʻave ha kouti ki hono muimuiʻi ʻi ha peesi uepi pea fakaʻata ʻa e ngaahi tuʻuaki ke huluʻi ki ha tokotaha ʻaʻahi he kuohili. ʻOku mahuʻinga ʻa e ngaahi ola ʻo e faʻahinga remarketing ko ʻeni. Kuo fakahaaʻi ke fakalahi ʻa e fakatau ʻo aʻu ki he 70% ʻi he taimi ʻoku fai ai ʻe he kakai kuo nau ʻaʻahi ki ha uepisaiti taʻe fakatau ha meʻa ke fakatau ʻo fakafou ʻi ha tuʻuaki remarketing.

Kapau ʻoku ʻikai optimized hoʻo uepisaiti ki he retargeting, mahalo he ʻikai te ke lava ʻo sio ki ha faʻahinga ola. Kapau ʻoku ʻikai ngaue hoʻo ngaue remarketing, Mahalo naʻa fie maʻu ke ke fai e faleʻi ʻa ha kautaha pule ʻo e Google M. Te nau tokoni atu ke ke fokotuʻu totonu ʻa e ngaue retargeting. ʻE fakahoko ʻe he ngaahi feituʻu totonu ha faikehekehe lahi ʻi he ngaue. Ko hoʻo maʻu pe ʻa e ngaahi feituʻu totonu, te ke lava ʻo fakaʻaongaʻi ʻa e retargeting ke fakataumuʻa consumers ʻi he ngaahi netiueka fakasosiale kehekehe kotoa pe.

Ke lava ʻo fokotuʻu ha ngaahi tuʻuaki retargeting, kuo pau ke ke ʻuluaki fokotuʻu ʻa e Google Analytics. ʻE muimuiʻi ʻe he kouti retargeting ʻa e cookies, ʻa ia ko ha fanga kiʻi faile iiki ʻoku tauhi he taimi pe ko ia ʻi he browser ʻa e tokotaha fakaʻaongaʻi. ʻE fakatokangaʻi ʻa e ngaahi tuʻuaki ʻo e Google ke fakaʻaliʻali ha ngaahi tuʻuaki ki ha tokotaha ʻaʻahi pau ʻo makatuʻunga ʻi honau hisitolia kimuʻa. ʻE lava ke hoko ʻa e Retargeting mo e ngaahi foʻi lea ko ha founga lelei ke fakaleleiʻi ʻaki hoʻo founga fakamaketi ʻi he ʻInitaneti.

ʻE lava ke ʻaonga ʻa e Retargeting mo e ngaahi foʻi lea ki he ngaahi senolo mitia fakasosiale, tautautefito ki he Facebook. ʻE lava foki ke hoko ia ko ha founga lelei ke langa ai ha Twitter hili. Manatuʻi, ʻi he 75% ʻo e kau fakaʻaongaʻi ʻi he Twitter ʻoku ʻi he ngaahi meʻangaue toʻotoʻo. ʻOku totonu ke anga fakakaumeʻa hoʻo ngaahi tuʻuaki ke fakalahi ho ngaahi faingamalie ke maʻu e tokanga hoʻo kau fanongo. ʻE lava ke tokoni atu ʻa e Retargeting mo e ngaahi foʻi lea ko ʻeni ke ke fakaului ʻa e kau fakaʻaongaʻi ko ʻeni ki he kau fakatau. Ko ia, kamata retargeting ʻaki e ngaahi foʻi lea ke takiekina hoʻo paʻanga hu mai.

Lahi e tuʻunga lelei

ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki ho maaka lelei ʻi he Google ngaahi foʻi lea. Neongo ʻoku ʻikai ke ʻi ai ha founga faimana ʻe taha, ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki ho maka. Ko e ʻuluaki sitepu ko e hu ki hoʻo ʻakauni pea ʻalu ki he penolo ʻoku fakaʻaliʻali ai e foʻi lea mahuʻinga. ʻI heʻene aʻu ki ai, te ke lava ʻo sio ki he lahi ʻo e ngaahi meʻa lelei ki hoʻo ngaahi kulupu tuʻuaki malohi. Pea, te ke lava ʻo kamata fai ha ngaahi liliu ke fakaleleiʻi ho maka. Hili ha ngaahi uike siʻi, ʻoku totonu ke ke fakatokangaʻi ha faikehekehe lahi.

ʻOku fikaʻi ʻa e maaka lelei ki hoʻo tuʻuaki ʻaki haʻo fakakaukauʻi ha meʻa ʻe tolu: mahuʻinga, mohu founga tuʻuaki, mo e aʻusia ʻi he to ʻa e peesi. Naʻa mo e taimi ʻoku fakaʻaongaʻi ai ʻa e ngaahi foʻi lea mahuʻinga tatau, ʻE kehekehe pe ʻa e lahi ʻo e ngaahi kulupu tuʻuaki. Hangē ko ʻení, Kapau ʻoku ʻi ai haʻo pisinisi totongi fale, te ke lava ʻo fakaʻaongaʻi ʻa e foʻi lea mahuʻinga “ʻOloveti ʻu palasi e” ke fakataumuʻa ki he kau kasitoma ʻoku nau fekumi ki he ngaahi fale. Te ne fakaleleiʻi ho maaka lelei kapau ʻoku mahuʻinga mo fakamanako hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻo e ngaahi meʻangaue kotoa pe.

ʻOku totonu foki ke ke ʻiloʻi ko e maaka lelei ki ha kulupu tuʻuaki pau ʻoku makatuʻunga ia ʻi he tuʻunga lelei ʻo e foʻi lea mahuʻinga. ʻE lava ke takiekina ʻe he meʻa ni hoʻo fakamole ki he lomiʻi ʻi he (FPC) pea lomiʻi ʻi he vave (FKT). ʻOku toe hoko foki ʻa e Google ngaahi tuʻuaki ʻi he tuʻunga lelei ʻo e kulupu tuʻuaki. Ko ia, Kapau ʻoku ʻi ai ha maaka lelei maʻolunga ʻo ha kulupu foʻi lea, ʻOku ngalingali ʻe lelei ia ʻi he ngaahi ola ʻo e fekumi ʻi he Google. Kapau ʻoku ke palani ke fakalele ha tuʻuaki ʻo ha foʻi lea mahuʻinga pau, ʻe ʻi ai ha maaka lelei ange ʻi he kapau te ke fakaʻaongaʻi pe ha foʻi lea angamaheni.

ʻI he taimi ʻoku ke vakavakaiʻi ai hoʻo ngaue tuʻuaki, tokanga ʻaupito ki he FKT. Ko e FKT māʻolungá ko ha fakaʻilonga lelei ia. ʻE maʻu ʻe he ngaahi tuʻuaki ʻoku māʻolunga angé ha lomi lahi ange, ʻo fakatupulaki ai hoʻo PC. Neongo ia, manatuʻi ʻe uesia ʻa e FKT ʻe he ngaahi meʻa kehe hangē ko e feituʻu fakasiokālafí. ʻIkai ngata ai, ʻOku fie maʻu ke ke fakapapauʻi ʻoku tatau hoʻo ngaahi foʻi lea mahuʻinga mo hoʻo tatau tuʻuaki mo e peesi ʻuluaki. ʻE lava ke tokoni hono fakatupulaki hoʻo FKT ki ho maaka lelei, ka te ne toe fakalahi foki hoʻo fakamole-ki he-lomiʻi (FPC).

Fekumi ki he foʻi lea mahuʻinga

Ko e fekumi ki he foʻi lea mahuʻinga ko e founga ia ki hono ʻiloʻi ʻo e ngaahi foʻi lea totonu ki hoʻo uepisaiti pe tuʻuaki. ʻOku lahi ha ngaahi founga ke fakahoko ai e fekumi ki he foʻi lea mahuʻinga. Ko e tefitoʻi taumuʻa ke toʻo ha fakakaukau pea ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku malava ke ne fakatupu ha ngaahi meʻalele. ʻOku kau ʻa e ngaahi foʻi lea mahuʻinga ʻi he mahuʻinga mo e faingamalie ke maʻu ʻa e ngaahi meʻalele. ʻOku tokoni ʻa e fekumi ki he foʻi lea mahuʻinga ke ke faʻu ʻa e meʻa totonu mo e founga tuʻuaki ke tohoakiʻi ʻaki e kau fakatau ʻe ala hoko. Ke kamata, fakaʻaongaʻi e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku manakoa.

Neongo ʻe fie maʻu ki ai ha taimi mo ha ngāue, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga ki hoʻo lavameʻa ʻi he ngaue. Ka ʻikai ha fekumi ki he foʻi lea totonu, ʻe lava ke taʻe-malava pe totongi hoʻo ngaue ʻi hoʻo fakatau. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke ke kamata ai:

Fakaʻaongaʻi ʻa e Google tohi palani mahuʻinga. ʻOku fakahaaʻi ʻe he meʻangaue ko ʻeni ʻoku ke fekumi ʻi he mahina. Hange ko ʻeni, Kapau ʻoku ke fie tohoakiʻi e feʻaluʻaki lolotonga e faʻahitaʻu mafana, ʻOku totonu ke ke fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ʻoku fekumi lahi ki ai ʻi he faʻahitaʻu ko ʻeni. ʻIkai ngata ai, fakakaukau ke fakangatangata hoʻo fekumí ki ha vahaʻataimi pau, hangē ko e vahaʻa ʻo Mē mo ʻAokosí. Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga, te ke lava ʻo fakaʻaongaʻi ʻa e meʻangaue ki he ngaahi foʻi lea ʻoku fekauʻaki mo ia. ʻE fakatupu ʻe he meʻangaue ko ʻeni ha ngaahi foʻi lea ʻe laungeau ʻoku fekauʻaki mo ia ʻo makatuʻunga ʻi hoʻo ngaahi fakangatangata.

ʻI he taimi ʻoku fili ai e ngaahi foʻi lea mahuʻinga, fakapapauʻi e taumuʻa hoʻo uepisaiti. Fai hoʻo fekumi ke fakapapauʻi hoʻo taumuʻa mo e taumuʻa ʻo e fekumi ʻi he maketi ʻoku fakataumuʻa ki ai. Mahalo te ke fie fakakaukau foki ki he founga ʻoku fekauʻaki ai hoʻo uepisaiti mo e ngaahi foʻi lea mahuʻinga ko ʻeni. ʻOku ʻi ai nai ha ngaahi koloa pe ngaahi ngaue ʻoku tatau mo e ngaahi lea? ʻOku ʻi ai nai haʻanau ngaahi tohi fekumi maʻolunga? Ko e ha ʻoku fekumi ki ai e kakai ʻi he taimi ʻoku nau fekumi ai ki ha koloa pe ngaue tokoni pau? Ko e tohi fekumi maʻolunga ko ha fakaʻilonga lelei ia. Kapau ʻoku ʻikai, feinga ke maʻu ha foʻi lea kuo fakamaʻalaʻala lahi ange ke fakataumuʻa ki ai.

Ngaahi foʻi lea ki he Sa – Founga hono fakalahi hoʻo talamahuʻinga ʻi he ngaahi foʻi lea tuʻuaki

Ngaahi Talamuʻaki

ʻOku ʻi ai ha founga ʻe tolu ke fakaʻaongaʻi ai ʻa e ngaahi foʻi lea ki hoʻo pisinisi. ʻOku ui ʻa e ngaahi founga ko ʻeni ko e totongi ki he lomiʻi ʻi he (FPC) tuʻuaki, Fekumi ki he foʻi lea mahuʻinga, pea fekau. Kapau ʻoku ke fie sio ki he ngaahi ola ʻaukai, kuo pau ke ke fakapapauʻi ʻoku ke totongi ʻa e ngaahi meʻalele lelei. ʻE hanga ʻe hono fakaʻaongaʻi ʻo e founga ko ʻeni ʻo fakapapauʻi ʻoku ke totongi ʻa e lomi ʻe liliu moʻoni ke taki. Ke kamata, ʻoku totonu ke ke tānaki ʻa e fakamatala lahi taha ʻe lavá. ʻE fakamatalaʻi ʻe he fakamatala ko ʻeni ʻa e mahuʻinga ʻo e fekumi ki he foʻi lea mahuʻinga mo e founga ke fakalahi ai hoʻo talamahuʻinga.

Totongi ki he lomiʻi (FPC) tuʻuaki

Ko e totongi ki he lomiʻi pe FPC ko e totongi advertisers ia ki he taimi kotoa pe ʻoku lomiʻi ai ʻe ha taha ʻenau tuʻuaki. ʻOku fakahehema ʻa e FPCs ke maʻolunga ʻi he ngaahi ngaueʻanga ʻoku lahi ai e ului mo e feʻauʻauhi advertisers. Neongo ʻoku ʻi ai ha ngaahi founga ke holoki ai hoʻo PC, ʻoku ʻikai ha founga pau ke fakasiʻisiʻi kakato ai kinautolu. Ko ha ngaahi meʻa ʻeni ke manatuʻi ʻi he taimi ʻoku optimizing ai hoʻo FPCs. ʻUluaki, fakakaukau ki he mahuʻinga hoʻo saiti ki he maketi ʻoku fakataumuʻa ki ai. Kapau ʻoku ʻikai fekauʻaki hoʻo uepisaiti mo e kakai ʻoku fakataumuʻa ki ai, Mahalo ʻe fuʻu maʻolunga hoʻo PC.

Uá, mahino ʻa e faikehekehe ʻi he vave ʻo e paʻanga mo e totongi ʻoku makatuʻunga ʻi he talamahuʻinga-ki he-lomiʻi. ʻOku faingofua ange ke muimuiʻi ʻa e PC ʻoku ʻikai ke ʻi ai ha meʻa ʻi he ngaahi meʻa ʻoku makatuʻunga ʻi he talamahuʻinga. ʻOku ʻikai fuʻu mamafa ʻa e talamahuʻinga ʻoku makatuʻunga ʻi he CS, ka ʻoku kei siʻisiʻi ange hono fakataumuʻa. ʻIkai ngata ai, kuo pau ke advertisers fakakaukau ki he tuʻunga ʻulungaanga mahuʻinga ʻo ha lomiʻi mei ha maʻuʻanga tokoni. He ʻikai lava ke liliu ʻa e PC maʻolunga ki ha vaitafe paʻanga hu mai maʻolunga.

ʻOku toe maʻu foki ʻe he PC invoicing ʻa e fakatuʻutamaki ʻo hono fakaʻaongaʻi hala. ʻE lava ke lomiʻi ʻe he kau fakaʻaongaʻi ʻa e ngaahi tuʻuaki. ʻE lava ke totongi ʻe he meʻa ni ʻa e advertiser ha paʻanga lahi. Neongo ia, ʻOku feinga ʻa e Google ke fakangatangata hono fakaʻaongaʻi hala ʻaki ʻa e ʻikai fakafonu ki he lomi hala. Neongo ʻoku ʻikai malava ke mapuleʻi ʻa e lomiʻi kotoa pe, te ke lava ʻo aleaʻi ha vave maʻulalo ange. Kapau ʻoku ke loto fiemalie ke fakamoʻoni ʻi ha aleapau taimi loloa mo e tokotaha faipulusi, te ke lava ʻo faʻa aleaʻi ha vave maʻulalo ange.

ʻI he mamani ʻo e tuʻuaki totongi, ko e totongi ʻo e fakamaketi ko ha meʻa mahuʻinga ia. ʻI he totongi totonu ki he lomiʻi ʻi he, te ke lava ʻo fakalahi hoʻo foki ki he tuʻuaki ʻo e fakamole. Ko e ngaahi tuʻuaki ʻo e PC ko ha meʻangaue malohi ia ki ha ngaahi pisinisi lahi, ke mahino ʻa e lahi hoʻo totongi ʻi he lomiʻi te ne lava ʻo fakaleleiʻi hoʻo fakamaketi. Pea kapau ʻoku ke ʻilo ʻa e meʻa ʻoku fekumi ki ai hoʻo kau fanongo, ʻe ʻaonga ia kiate koe. Ko e ʻuhinga ia ʻoku fuʻu mahuʻinga ai ke ʻiloʻi hoʻo PC.

Fekumi ki he foʻi lea mahuʻinga

Kumi e misini optimization (SEO) Ko e ʻaati ia ʻo hono fili ʻo e ngaahi foʻi lea totonu mo e ngaahi tefito ki he kanotohi ʻi he SERPs. ʻI he taimi ʻoku fakahoko totonu aí, ʻOku tokoni ʻa e fekumi ki he foʻi lea totonu ke fakatupulaki ʻa e feʻaluʻaki mo e ʻilo. Ko e fekumi ki he foʻi lea mahuʻinga ko ha founga makehe marketers fakaʻaongaʻi ke ʻiloʻi pe ko e fe ʻa e ngaahi kupuʻi lea mo e ngaahi foʻi lea ʻoku ngalingali ʻe fekumi ki ai ʻa e kau fakaʻaongaʻi. Ko hoʻo maʻu pe ʻa e ngaahi foʻi lea mahuʻinga totonu, te ke lava ʻo fakamuʻomuʻa hoʻo palani pea faʻu ha meʻa ʻoku fakataumuʻa ki he kau fakaʻaongaʻi ko ʻeni. ʻOku tokoni ʻa e fekumi ki he foʻi lea mahuʻinga ke fakaleleiʻi ʻa e tuʻunga ʻo hoʻo saiti ʻi he ngaahi misini kumi, ʻa ia ʻe fakaʻuli ai ʻi he ngaahi meʻalele ʻoku fakataumuʻa ki ai.

Kimuʻa pea kamata ha tuʻuaki, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga. ʻI hono ʻiloʻi e ngaahi foʻi lea mahuʻinga mo e taumuʻa ʻo e fekumi, te ke lava ʻo palani ʻa e ngaahi tuʻuaki lelei taha ʻe lava ke fai. Lolotonga hono fili ʻo e ngaahi foʻi lea mahuʻinga mo e ngaahi kulupu tuʻuaki, fakakaukau ki hoʻo ngaahi taumuʻa mo hoʻo patiseti. Te ke lava ʻo fakangatangata hoʻo tokanga pea seivi e paʻanga ʻaki targeting ngaahi foʻi lea mahuʻinga pe. Manatuʻi, ʻOku ke fie maʻu ke fai ha fakafotunga tuʻuloa ki he kakai ʻoku nau fekumi malohi ki hoʻo koloa pe ngaue. ʻOku lelei taha ke fakaʻaongaʻi ha foʻi lea mahuʻinga ʻe taha pe lahi ange, Neongo.

ʻOku lahi ha ngaahi founga ke fai ai e fekumi ki he foʻi lea mahuʻinga. Ko e tefitoʻi taumuʻa ke toʻo ha fakakaukau pea ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga taha ʻe ala hoko. ʻOku fakahokohoko ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni ʻi honau mahuʻinga mo e malava ke fakatupu ha ngaahi meʻalele. Ko hoʻo fai pe ʻeni, te ke lava ʻo hoko atu ki he sitepu hokó – meʻa ʻi he tohi ʻoku ne ʻomi ʻa e mahuʻinga ki he kau ʻaʻahi. ʻOku totonu ke ke tohi maʻu pe ʻo hange ko hoʻo fie maʻu ke tohi. He ko hono moʻoni, ʻOku ngalingali ʻe ʻi ai ha ngaahi fehuʻi tatau ki he niʻihi ʻoku ke fakataumuʻa ki ai.

Neongo ko e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko ha konga mahuʻinga ia ʻo ha faʻahinga founga fakamaketi, ko ha konga mahuʻinga foki ia ʻo ha ngaue lavameʻa. Kapau ʻoku ʻikai fakahoko totonu hoʻo fekumí, te ke iku ʻo fakamoleki ha paʻanga lahi ʻi he PPC pea mole ʻi he fakatau. Ka ʻoku toe mahuʻinga foki ke manatuʻi ʻoku fie maʻu ha taimi mo ha ngaue ki he fekumi ki he foʻi lea mahuʻinga. Kapau ʻe fakahoko totonu, te ke maʻu ha tuʻuaki tuʻuaki ʻe ola lelei!

Fekau

ʻOku ʻi ai ha ngaahi tokoni ʻe niʻihi ʻoku totonu ke ke manatuʻi ʻi he taimi ʻoku ke kole ai ki he ngaahi foʻi lea. Ko e ʻuluaki ke tauhi hoʻo patiseti ʻi he PS200 he mahina. Neongo ia, ʻe lava ke kehekehe ʻa e lahi ʻo e paʻanga ko ʻeni ʻo makatuʻunga ʻi hoʻo kuo fakamaʻalaʻala mo e lahi ʻo e uepisaiti ʻoku ke ʻamanaki fakamahina ki ai. Ko hoʻo fakapapauʻi pe hoʻo patiseti fakamahina, vahevahe ia ʻaki ha tolungofulu ke maʻu ha fakakaukau ki hoʻo patiseti fakaʻaho. Ko hoʻo fokotuʻu pe hoʻo patiseti fakaʻaho, ko e sitepu hono hoko ke fakakaukauʻi pe ko e ha e lahi ʻo e talamahuʻinga ʻi he ʻaho takitaha. ʻOku ngaue ʻa e founga kole ʻa e Google ʻaki hono tokangaʻi ʻa e mavae maʻolunga mo maʻulalo taha ʻo fakaʻaongaʻi ʻa e PC metric. Kapau ʻoku ʻikai ke ke fakapapauʻi ʻa e totongi totonu ki he lomiʻi ʻi hoʻo pisinisi, fakaʻaongaʻi ʻa e meʻangaue ki hono fakaha ʻo e ngaahi foʻi lea.

Neongo ʻe hange ʻa e kole ʻi he ngaahi foʻi lea ko ha fakakaukau lelei, ʻOku ʻi ai ha ngaahi palopalema lalahi ke feʻauʻauhi mo e ngaahi kautaha lalahi. Kapau ko ha kiʻi pisinisi siʻisiʻi koe, ʻOku ʻikai ke fuʻu lahi hoʻo patiseti tuʻuaki ʻo hange ko e taha ʻo ha kautaha fakafonua, ko ia ʻoua naʻa ke ʻamanaki te ke maʻu ʻa e patiseti tatau ke feʻauhi mo kinautolu. Tatau ai pe pe te ke lava ʻo talamahuʻinga maʻolunga, ho ngaahi faingamalie ke maʻu ha foki ki he ʻinivesimeni (ʻOKU OU) mei hoʻo ngaahi foʻi lea ʻoku maʻulalo.

Kapau ʻoku fakaʻaongaʻi ʻe hoʻo ngaahi feʻauʻauhi ho hingoa ʻi heʻenau ngaahi tuʻuaki, fakapapauʻi ʻoku ke fakaʻaongaʻi ha tatau kehe ʻo e tuʻuaki. Kapau ʻoku ke kole ki he ngaahi lea ʻa hoʻo tama feʻauhi, ʻOku ke tuʻu fakatuʻutamaki ke banned mei he Google. ʻOku faingofua pe ʻa e ʻuhinga: ʻe lava ke kole hoʻo ngaahi feʻauʻauhi ki hoʻo ngaahi lea, ʻa ia ʻe iku ki he maaka lelei mo e totongi ki he lomiʻi. ʻIkai ngata ai, Kapau ʻoku kole hoʻo tama feʻauhi ki hoʻo ngaahi lea, Mahalo te ke fakamoleki hoʻo paʻanga ʻi ha tatau ʻo e tuʻuaki ʻoku ʻikai haʻane kaunga ki ho hingoa.

Maaka lelei

Ko e maaka lelei ʻi he ngaahi foʻi lea ko ha meʻa mahuʻinga ia ʻi he taimi ʻoku hoko mai ai ke maʻu ʻa e tuʻunga lelei taha ki hoʻo adverts. ʻOku mahuʻinga ke vakaiʻi ho maaka lelei pea liliu hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai. Kapau ʻokú ke fakatokangaʻi ʻoku fuʻu māʻulalo hoʻo FKT, pea ʻoku totonu leva ke ke kiʻi taʻofi hoʻo adverts pea liliu ʻa e ngaahi foʻi lea mahuʻinga ki ha meʻa kehe. ʻE fakahaaʻi ʻe hoʻo maaka lelei hoʻo ngaahi ngaue ʻi ha vahaʻataimi, ko ia ʻoku totonu ke ke fai ʻa e meʻa kotoa pe te ke lava ke fakalahi ia. Neongo ia, Ko e maaka lelei ʻi he ngaahi foʻi lea ʻoku ʻikai ko ha saienisi. ʻE toki lava pe ke fakafuofuaʻi totonu ʻi he taimi ʻoku ke maʻu ai ha ngaahi meʻalele mo ha fakamatala feʻunga ke fakapapauʻi ʻa e maaka lelei ʻoku totonu ke.

ʻOku fakapapauʻi ʻa e maaka lelei ʻi he ngaahi foʻi lea ʻoku ʻi ai ha meʻa ʻe tolu: ʻa e lomiʻi ʻi he vave, ngaue tuʻuaki, mo e lavameʻa ʻi he tuʻuaki. ʻOku fekauʻaki hangatonu ʻa e vave ʻo e lomiʻi mo ho maaka lelei, ko ia ʻe lava ʻe hono fakaleleiʻi ho maaka lelei ʻo fakaleleiʻi e ngaue hoʻo tuʻuaki. ʻE maumauʻi ʻe he ngaahi tuʻuaki ʻoku ʻikai lelei hoʻo patiseti pea ʻikai ʻaonga ki hoʻo kau fanongo. Ko e maaka lelei maʻolunga ko e fakavaʻe ia ʻo ha ngaue ʻoku ola lelei.

ʻE lava ke fuʻu lahi ʻa e ngaahi kulupu foʻi lea mahuʻinga ki hoʻo tuʻuaki, fakatupu ke tukunoaʻi ia ʻe he kau ʻaʻahi. Fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga lahi ange ki hoʻo tuʻuaki ngaue. ʻE ʻuhinga ʻa e maaka lelei ange ʻe maʻu ʻe hoʻo ngaahi tuʻuaki ha tokanga lahi ange pea toe mahuʻinga ange ki he taumuʻa ʻo e fekumi ʻa e haʻofanga. ʻIkai ngata ai, fakakaukau ke fakaʻaongaʻi e ngaahi peesi ʻo e vaka mo e ngaahi fakatata ʻo e kakai matuʻotuʻa ange. ʻOku mahuʻinga ʻa e siviʻi, pea ʻe tokoni hono faʻu ʻo ha ngaahi kehekehe ʻo e tuʻuaki ke lahi ange hoʻo aʻusia ʻi he peesi.

Ke fakaleleiʻi ho maaka lelei, kuo pau ke ke faʻu ha fakatahaʻi lelei ʻo e ngaahi foʻi lea mo e ngaahi tuʻuaki. Ko e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke fakahoko lelei kuo pau ke ʻave ia ki ha peesi ʻo e to lelei pe ʻe fakasiʻisiʻia. ʻI hono fai ʻeni, te ke lava ʻo fakaleleiʻi ho maaka lelei pea maʻu ha totongi maʻulalo ange ʻi he lomiʻi (FPC).

Toe fakataueleʻi

Mahalo te ke maheni mo e ngaahi meʻa ʻoku malava ʻe he Google retargeting, ka ʻoku ʻikai ke ne fakapapauʻi pe ko e ha e meʻa ʻoku. ʻOku fakaʻata koe ʻe he ngaahi foʻi lea retargeting ke ke aʻu ki he kau fakaʻaongaʻi ʻi he ngaahi uepisaiti kehe mo e platforms. ʻOku ne fakaʻata foki koe ke ke fokotuʻu ha ngaahi lao ki he tokotaha ʻoku ke tanaki ki hoʻo kau fanongo. Fai ʻe segmenting kau ʻaʻahi ki hoʻo saiti, te ke lava ʻo ʻohofi hoʻo ngaahi ngaue remarketing. Ko e lahi ange hoʻo lava ʻo fai pe ko hai ʻoku sio ki hoʻo ngaahi tuʻuaki, Ko e lahi ange hoʻo retargeting ʻe.

ʻOku lahi e ngaahi lelei ke retargeting ʻaki e ngaahi foʻi lea, pea ko e taha ʻo e ngaahi ola lelei taha ko e malava ko ia ke fakahaaʻi e ngaahi tuʻuaki ʻa e kakai ʻo makatuʻunga ʻi heʻenau ʻekitiviti kimuʻa he ʻInitaneti. Makehe mei hono fakaʻaliʻali hoʻo tuʻuaki ʻo makatuʻunga ʻi he koloa ne nau toki sio ki ai, ʻE lava foki ke fakaʻaliʻali ʻe he Google ngaahi tuʻuaki ʻa e ngaahi tuʻuaki kiate kinautolu naʻa nau mavahe mei heʻenau kato fakatau pe fakamoleki ha taimi lahi ke mamataʻi ai hoʻo koloa. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ko e retargeting mo e ngaahi foʻi lea ʻoku ʻikai maʻa e kau kamata foʻou. ʻE lava ke hoko ia ko ha fili lelei ki he ngaahi pisinisi ʻoku ʻi ai ʻenau patiseti iki.

ʻE lava ke hoko ʻa e Retargeting mo e ngaahi foʻi lea ko ha founga lelei ke fakakau ai ʻa e kau kasitoma lolotonga pea pehe ki hono kumi ha niʻihi foʻou. ʻOku fakaʻata koe ʻe he Google ngaahi foʻi lea ke ke fokotuʻu ha ngaahi fakaʻilonga script ʻi hoʻo uepisaiti, fakapapauʻi ko e kakai ko ia kuo nau ʻaʻahi ki hoʻo saiti kimuʻa, te nau toe sio ki hoʻo ngaahi tuʻuaki. ʻE lava foki ke fakaʻaongaʻi ʻa e Retargeting mo e ngaahi foʻi lea ʻi he ngaahi saiti mitia fakasosiale, hange ko e Facebook. ʻE lava ke ʻaonga ʻaupito ke aʻu ki he kau fakatau foʻou mo fakatupulaki e fakatau. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ʻoku tapui ʻe he tuʻutuʻuni ʻa e Google ʻa hono fakaʻaongaʻi ʻo e fakamatala fakatautaha ke fakataumuʻa ki he tuʻuaki.

Ko e Retargeting mo e ngaahi tuʻuaki ko ha founga lelei ia ke fakataumuʻa ai e kau fakatau hili ʻenau mavahe mei hoʻo saiti. ʻI hono muimuiʻi e cookies ʻa e kau ʻaʻahi ko ʻeni, ʻe fakaʻaliʻali ʻe hoʻo tuʻuaki ʻa e tuʻuaki tatau ki he kakai ko ia kuo nau ʻaʻahi ki muʻa ki hoʻo saiti. ʻI he founga ni, te ke lava ʻo ʻai hoʻo ngaahi tuʻuaki ki he koloa naʻe toki ʻaʻahi kimui ni mai. ʻOku toe mahuʻinga foki ke fakaʻaongaʻi ha pixel ke faʻu ʻaki ha ngaahi tuʻuaki ʻoku fakataumuʻa ki ai ʻo makatuʻunga ʻi he fakamatala ʻoku ʻomi ʻe he cookie ʻa e Google ngaahi tuʻuaki.