Ko e kumi totongi ko e founga vave taha ia ke fakaʻuli ai ki hoʻo saiti. ʻOku fie maʻu ha ngaahi mahina siʻi ke fakahaaʻi ai e ngaahi ola, lolotonga ʻoku ʻasi mai he taimi pe ko ia ʻa e kumi totongi. ʻE lava ke tokoni ʻa e ngaahi tuʻuaki ʻo e ngaahi foʻi lea ke fetongi ʻa e kamataʻanga mamalie ʻo e SEO ʻaki haʻo huhu hoʻo kautaha mo fakaʻuli ʻo lahi ange ki hoʻo saiti. ʻE lava foki ke fakapapauʻi ʻe he ngaahi tuʻuaki ʻo e ngaahi foʻi lea ʻoku feʻauʻauhi hoʻo uepisaiti ʻi he feituʻu taupotu ki ʻolunga ʻo e peesi ola ʻo e fekumi ʻa e Google. Fakatatau ki he Google, Ko e lahi ange ʻo e ngaahi tuʻuaki ʻoku ke fakalele, Ko e lahi ange hoʻo maʻu ha lomi.
Totongi ki he lomiʻi
Ko e ʻavalisi ʻo e totongi ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku makatuʻunga ia ʻi ha ngaahi meʻa lahi, kau ai hoʻo faʻahinga pisinisi, faʻa ngaue, mo e koloa pe ngaue tokoni. ʻOku fakafalala foki ia ki hoʻo talamahuʻinga mo e maaka lelei ʻo hoʻo tuʻuaki. Kapau ʻoku ke targeting ha kakai fakalotofonua, te ke lava ʻo fokotuʻu ha patiseti maʻa e kau fakaʻaongaʻi ʻo e telefoni toʻotoʻo. Pea te ke lava ʻo fakataumuʻa ki ha faʻahinga meʻangaue toʻotoʻo pau. ʻE lava ʻe he ngaahi fili targeting fakalakalaka ʻo fakasiʻisiʻi hoʻo fakamole ki he tuʻuaki. Te ke lava ʻo ʻiloʻi ʻa e lahi hoʻo fakamole ki he ngaahi tuʻuaki ʻaki haʻo vakaiʻi ʻa e fakamatala ʻoku ʻomi ʻe he Google Analytics.
Ko e totongi ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku meimei ke ʻi he vahaʻa ʻo e $1 mo e $2 ki he lomiʻi ʻi he, ka ʻi ha ngaahi maketi feʻauʻauhi, ʻe lava ke ʻalu hake ʻa e fakamole. Fakapapauʻi ʻoku fekauʻaki hoʻo tatau tuʻuakí mo e ngaahi peesi ʻoku lahi hono fakauluí. Hangē ko ʻení, kapau ko hoʻo peesi koloa ko hoʻo tefitoʻi peesi ia ke to ai ki he tuʻuaki ʻo e Falaite ʻUliʻuli, ʻoku totonu ke ke hiki ha ngaahi tuʻuaki ʻo makatuʻunga ʻi he meʻa ko ia. Pea, ʻi he taimi ʻoku lomiʻi ai ʻe he kau fakatau ʻa e ngaahi tuʻu, ʻe tataki kinautolu ki he peesi ko ia.
ʻOku ha mei he maaka lelei ʻa e mahuʻinga hoʻo ngaahi foʻi lea mahuʻinga, fakamatala tuʻuaki, mo e to ʻa e pesi. Kapau ʻoku fekauʻaki ʻa e ngaahi ʻelemeniti ko ʻeni mo e kakai ʻoku fakataumuʻa ki ai, ʻe siʻisiʻi ange hoʻo fakamole ki he lomiʻi. Kapau ʻokú ke fie maʻu ha ngaahi tuʻunga māʻolunga ange, ʻoku totonu ke ke fokotuʻu ha talamahuʻinga maʻolunga ange, kae ʻai ke maʻulalo feʻunga ke feʻauhi mo e advertisers kehe. Ke maʻu ha tokoni lahi ange, lau e Kakató, Fakahinohino mahino ki he Google ngaahi tuʻuaki patiseti. Pea, te ke lava ʻo fakapapauʻi hoʻo patisetí mo palani ʻo fakatatau ki ai.
Totongi ki he fakauluí
Kapau ʻoku ke feinga ke fakapapauʻi ʻa e lahi ʻo e fakamole ke fakaului ha tokotaha ʻaʻahi ki ha kasitoma, ʻOku fie maʻu ke mahino kiate koe ʻa e totongi ki hono maʻu ʻo e ngaahi ngaue mo e founga ke fai ai ʻa e lelei taha mei ai. ʻI he ngaahi lea ʻa e M, te ke lava ʻo fakaʻaongaʻi ʻa e tohi palani ki he foʻi lea mahuʻinga ke fakakaukauʻi ʻa e fakamole ki hono maʻu. Fakahu pe ʻa e ngaahi foʻi lea mahuʻinga pe ko ha lisi ʻo e ngaahi foʻi lea mahuʻinga ke sio ki he fakaha ʻo e lahi ʻo e meʻa te ne totongi ke ke fakaului ʻa e tokotaha ʻaʻahi takitaha. Pea, te ke lava ʻo fakalahi hoʻo talamahuʻinga kae ʻoua kuo ne taaʻi ʻa e CPA ʻoku fie maʻu.
Ko e totongi ki he ului ko e totongi fakakatoa ia ʻo hono faʻu ʻo e ngaahi meʻalele ki ha tuʻuaki pau ʻoku vahevahe ʻe he lahi ʻo e ului. Hangē ko ʻení, Kapau ʻoku ke fakamoleki $100 ʻi ha tuʻuaki tuʻuaki pea toki maʻu pe ha ului ʻe nima, ʻe hoko hoʻo PC ko $20. ʻOku ʻuhinga ʻeni te ke totongi $80 ki he ului ʻe taha ki he 100 ngaahi fakakaukau ki hoʻo tuʻuaki. ʻOku kehe ʻa e totongi ki he ului mei he fakamole ki he lomiʻi, koeʻuhi he ʻoku ne fokotuʻu ha tuʻunga fakatuʻutamaki lahi ange ʻi he tauʻanga tuʻuaki.
ʻI he taimi ʻoku ke fakapapauʻi ai ʻa e totongi ʻo hoʻo ngaue tuʻuaki, Ko e totongi ki he ului ko ha fakaʻilonga mahuʻinga ia ʻo e tuʻunga fakaʻekonomika mo hono fakahoko hoʻo ngaahi tuʻuaki tuʻuaki. ʻE tokoni hono fakaʻaongaʻi ʻo e fakamole ki he ului ʻi hoʻo tuʻunga ʻulungaanga ke tukutaha hoʻo tokanga ʻi hoʻo founga tuʻuaki. ʻOku ne toe ʻoatu foki ha ongoʻi ʻo e tuʻo lahi ʻo e ngaahi ngaue ʻa e kau ʻaʻahi. Pea, fakatokolahi hoʻo ului lolotonga ʻaki ha toko tahaafe. Te ke ʻiloʻi pe ʻoku fakaiku feʻunga hoʻo ngaue lolotonga ke fakamafaiʻi ha talamahuʻinga lahi ange.
Totongi ki he lomiʻi ʻi he vs
ʻOku ʻi ai ha faʻahinga ʻe ua ʻo e ngaahi founga kole ki he ngaahi foʻi lea: tohi lesoni ʻoku fekauʻi mo fakalahi ʻa e totongi ki he lomiʻi (ECPC). ʻOku fakaʻata koe ʻe he tohi lesoni ke ke fokotuʻu ha talamahuʻinga lahi taha ki he foʻi lea mahuʻinga takitaha. ʻOku fakatou fakaʻata koe ʻe he ongo founga ni ke ke tuʻuaki lelei targeting mo mapuleʻi ʻa e ngaahi foʻi lea mahuʻinga ke fakamoleki ha paʻanga lahi ange ʻi he. ʻOku fakaʻata koe ʻe he tohi lesoni ke ke maʻu ha ngaahi meʻa mahuʻinga ʻi he tuʻuaki ʻo e ngaahi meʻa ʻoku ou fakataumuʻa ki ai mo e.
Neongo ʻoku fie maʻu ʻa e talamahuʻinga maʻolunga ke fakapapauʻi ʻoku lahi taha ʻa e fakafetuʻ, ʻe lava ʻe he mavae maʻulalo ʻo fakamamahiʻi hoʻo pisinisi. ʻOku ngalingali ʻe fakatupu ʻe ha talamahuʻinga maʻolunga ki he ngaahi kautaha lao ʻoku fekauʻaki mo e fakatuʻutamaki ha pisinisi lahi ange ʻi ha talamahuʻinga maʻulalo ki he sitokeni Kilisimasi. Neongo ʻoku fakatou ʻaonga ʻa e ongo founga ni ʻi he paʻanga hu mai ʻo e huhu, ʻoku ʻikai ke nau ʻomi maʻu pē ʻa e ngaahi ola ʻoku fie maʻú. ʻOku mahuʻinga ke fakatokangaʻi ʻoku ʻikai liliu ʻa e fakamole lahi taha ki he lomiʻi ki ha totongi fakaʻosi; ʻi ha ngaahi meʻa ʻe niʻihi, ʻE totongi ʻe he advertisers ha paʻanga siʻisiʻi taha kae lava ke taaʻi ʻa e tuʻunga ʻo e tuʻuaki thresholds pea ne fakaʻilongaʻi ʻa e tama feʻauhi ʻi lalo ʻiate kinautolu.
ʻOku fakaʻata koe ʻe he tohi lesoni ke ke fokotuʻu ha patiseti fakaʻaho, fakamahinoʻi ha talamahuʻinga lahi taha, pea automate ʻa e founga ʻo e fekau. ʻOku fakaʻata ʻe he kole fakahangatonu ʻa e Google ke fakapapauʻi he taimi pe ko ia ʻa e talamahuʻinga maʻolunga taha ki hoʻo ngaue ʻo makatuʻunga ʻi hoʻo patiseti. Te ke lava foki ʻo fili ke fakahu nima pe ʻa e talamahuʻinga pe tuku ʻa e fekau ki he Google. ʻOku ʻoatu ʻe he tohi lesoni ʻa e mapuleʻi kakato hoʻo mavae pea fakaʻata koe ke ke muimuiʻi ʻa e lahi ʻo e meʻa ʻoku ke fakaʻaongaʻi ʻi he lomi.
Fakatauhoa lahi
ʻOku tatau pe ʻa e faʻahinga ʻoku ʻuluaki seti ʻi he ngaahi foʻi lea ko e M, fakaʻata koe ke ke fakaʻaliʻali ha ngaahi tuʻuaki ʻi he taimi ʻoku fai ai ha fekumi ki ha foʻi lea mahuʻinga ʻoku ʻi ai ha taha ʻo e ngaahi foʻi lea pe kupuʻi lea ʻi hoʻo kupuʻi lea mahuʻinga. Neongo ʻoku fakaʻata koe ʻe he faʻahinga hoa ko ʻeni ke ke aʻu ki he kakai tokolahi taha ʻe lava, ʻe lava foki ke tokoni atu ke ke ʻiloʻi ha ngaahi foʻi lea foʻou. Ko ha fakamatala nounou ʻeni ki he ʻuhinga ʻoku totonu ke ke fakaʻaongaʻi ai ha tatau lahi ʻi he ngaahi foʻi lea:
ʻOku tanaki atu ʻa e Modifier lahi ki hoʻo ngaahi foʻi lea mahuʻinga ʻaki ha “+.” ʻOku ne fakaha ki he Google ʻoku ʻi ai ha style ofi ʻo e foʻi lea mahuʻinga ke fakahaaʻi ʻaki hoʻo tuʻuaki. Hangē ko ʻení, Kapau ʻoku ke feinga ke fakatau atu e fefonongaʻaki tulama, he ʻikai te ke fie fakaʻaongaʻi ha Modifier lahi ki he ngaahi foʻi lea mahuʻinga ko ia. Neongo ia, Kapau ʻoku ke targeting ha ngaahi naunau pe ngaue pau, ʻe fie maʻu ke ke fakaʻaongaʻi ʻa e tatau totonu, ʻa ia ʻoku ne fakatupu pe hoʻo tuʻuaki ʻi he taimi ʻoku fekumi ai e kakai ki he ngaahi lea totonu.
Neongo ʻoku lahi ʻa e ngaahi foʻi lea mahuʻinga taha ki he remarketing, ʻOku ʻikai ko e fili lelei taha ia ki he kautaha kotoa pe. ʻE lava ke iku ia ki he lomi taʻe ʻaonga pea ʻe lava ke taki halaʻi fakafepaki fakamatoato hoʻo tuʻuaki ngaue. ʻIkai ngata ai, ʻE lava ke houtamaki ʻa e Google mo e Bing ʻi hono fokotuʻu ha ngaahi tuʻuaki. ʻI heʻene pehee, te ke fie fakapapauʻi ʻoku fakahaaʻi hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi mahuʻinga. ʻI hono fakaʻaongaʻi ʻo e layering ʻi he ngaahi foʻi lea ko e M, te ke lava ʻo mapuleʻi ʻa e leʻo mo e tuʻunga lelei ʻo hoʻo kau fanongo. ʻE lava ke fakangatangata pe ʻa e ngaahi foʻi lea mahuʻinga ki ha faʻahinga kakai pau, hange ko e maketi pe remarketing kakai.
Telefoni ki he monu
Te ke lava ʻo tanaki atu ʻa e telefoni ki hoʻo ngaahi tuʻuaki ʻo e ngaahi foʻi lea ke takiekina ʻa e ului. Te ke lava ʻo fakataimi-tepileʻi kinautolu ke toki ʻasi pe ʻi he taimi ʻoku kumi ai hoʻo telefoni pe ʻi he taimi ʻoku kumi ai ha foʻi lea mahuʻinga pau ki he. Neongo ia, he ʻikai lava ke ke tanaki atu ha telefoni fakaloloaʻi kapau ʻoku fakangatangata pe hoʻo ngaahi tuʻuaki ki he fakaʻaliʻali ʻo e netiueka pe koloa lisi ʻo e ngaahi tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke tanaki atu ʻa e telefoni fakaloloaʻi ki hoʻo ngaahi tuʻuaki. Te ke lava ʻo kamata ʻaki ha ngaahi foʻi lea ʻi he ʻaho ni. Muimui pe ʻi he ngaahi sitepu ko ʻeni ke fakalahi hoʻo ului.
Telefoni ki he monu ngaue ʻaki hono tanaki atu hoʻo fika telefoni ki hoʻo tuʻuaki. ʻE ʻasi ia ʻi he ngaahi ola ʻo e fekumi mo e FTA, pea pehe ki he ngaahi fehokotakiʻanga. ʻOku fakatupulaki ʻe he meʻa ʻoku tanaki atu ʻa e fakamaʻu ʻo e. Mahulu hake ʻi he 70% ʻo e kau kumi toʻotoʻo ʻoku nau fakaʻaongaʻi ʻa e polokalama lomiʻi-ki he-telefoni ke fetuʻutaki ki ha pisinisi. ʻIkai ngata ai, 47% ʻe ʻaʻahi ʻa e kau kumi telefoni toʻotoʻo ki ha ngaahi motolo kautaha fotunga lahi hili hono fai ʻo e uiuiʻi. Ko ia, ko ha founga lelei ʻaupito hono ui ʻo e monu ke maʻu ai ha kau fakatau ʻe ala hoko.
ʻI he taimi ʻoku ke fakaʻaongaʻi ai ʻa e telefoni ki he monu mo e ngaahi foʻi lea, te ke lava ʻo fakataimi-tepileʻi kinautolu ke toki ʻasi pe lolotonga ha ngaahi houa pau. ʻE lava foki ke ke fakaʻata pe toʻo ʻa e telefoni ki he lipooti fakalahi. Hangē ko ʻení, Kapau ko ha falekai pisa koe ʻi Sikakou, ʻe lava ke ʻasi mai ʻa e ngaahi tuʻuaki fakalahi ki he kau ʻaʻahi ʻoku nau fekumi ki he pisa loloto. ʻE lava leva ke lomiʻi ʻe he kau ʻaʻahi ki Sikakou ʻa e meʻa lomi telefoni pe lomiʻi ʻi he uepisaiti. ʻI he taimi ʻoku huluʻi ai ʻa e telefoni ʻi ha meʻangaue toʻotoʻo, te ne ʻomi ʻa e saiʻia ʻi he fika telefoni ʻi he taimi ʻe fakahoko ai ʻa e fekumi. ʻE toe ʻasi foki ʻa e fakalahi tatau ʻi he CS mo e tablets.
Fakaloloaʻi ʻo e feituʻu
ʻE lava ke ʻaonga ki ha tokotaha pisinisi ʻa e monu ʻo e feituʻu ʻaki targeting consumers ʻi honau feituʻu. ʻAki hono tanaki atu e fakamatala ki he feituʻu ki heʻenau ngaahi tuʻuaki, ʻe lava ʻe ha pisinisi ʻo fakatupulaki ʻa e lesisiti, tuʻuaki ʻi he ʻInitaneti mo e ʻInitaneti, pea aʻu lelei ange ki he kakai ʻoku fakataumuʻa ki ai. ʻIkai ngata ai, ʻi he 20 peseti ʻe taha ʻo e ngaahi fekumí ʻoku maʻá e ngaahi nāunau pe ngaahi ngāue fakalotofonuá, fakatatau ki he fekumi ʻa e Google. Pea kuo fakahaaʻi ʻa hono tanaki atu ʻo e ngaahi feituʻu ki ha tuʻuaki fekumi ke ne takiekina ʻa e FKT ʻo hange ko 10%.
Ke fakaʻaongaʻi e monu ʻo e feituʻu, ʻuluaki fokotuʻutuʻu hoʻo ʻakauni ʻi he ngaahi feituʻu ʻoku ʻi ai e ngaahi foʻi lea. Hili ia, fakafoʻou hoʻo screen ki he fakaloloaʻi ʻo e feituʻu. Kapau ʻoku ʻikai ke ke sio ki he feituʻu ʻoku tuʻu ai, fili fakatāutaha ia. ʻI he ngaahi meʻa lahi, ʻoku totonu ke taha pē ʻa e feituʻú. Ka ʻikai, ʻe lava ke ʻasi mai ha ngaahi feituʻu kehekehe. ʻOku tokoni ʻa e fakalahi ki he feituʻu foʻou advertisers fakapapauʻi ʻoku fekauʻaki ʻenau ngaahi tuʻuaki mo e ngaahi feituʻu ʻoku nau targeting. Neongo ia, ʻOku lelei ange ke fakaʻaongaʻi ʻa e siviʻi ʻi he taimi ʻoku fakaʻaongaʻi ai ʻa e monu ʻo e feituʻu.
ʻOku matuʻaki tokoni ʻa e monu ʻo e feituʻu ki he ngaahi pisinisi ʻoku ʻi ai ha feituʻu fakatuʻasino. ʻAki hono tanaki atu ha fakalahi ki he feituʻu, ʻe lava ke maʻu ʻe he kau kumi ha ngaahi fakahinohino ki he feituʻu ʻo ha pisinisi mei he tuʻuaki. Ko e load ʻo e Google Maps maʻanautolu. ʻIkai ngata ai, ʻOku lelei ia ki he kau fakaʻaongaʻi ʻo e telefoni toʻotoʻo, ʻi heʻene hoko ko ha ako kimui ni mai naʻe 50 Peseti ʻo e kau fakaʻaongaʻi ʻo e smartphone naʻa nau ʻaʻahi ki ha falekoloa ʻi ha ʻaho ʻo e fekumi ʻi ha smartphone. Ke maʻu ha fakamatala lahi ange, vakai ki he feituʻu fakaloloaʻi ʻi he ngaahi foʻi lea pea kamata fakahoko kinautolu ki hoʻo founga fakamaketi.
