How to Write Adwords Text Ads

Ko e AdWords ko e taha ia 'o e ngaahi me'angaue malohi taha ki he kau maketi 'i he 'initaneti .. The platform can help you reach your audience by promoting your products and services through targeted advertising. Makehe mei he AdWords, 'e lava foki ke ke faka'aonga'i 'a e ngaahi tu'unga kehe 'o e PPC hange ko e Facebook mo e Instagram ads ., Ngaahi tu'uaki 'i he Twitter, mo e Pinterest Faka'ai'ai 'a e ngaahi pine .. Te ke lava foki ʻo fakaʻaongaʻi ʻa e misini kumi Ads ., hange ko e ngaahi tu'uaki Bing ke poupou'i ho'o uepisaiti ..

Text ads

Creating effective Adwords text ads requires knowledge and skills. 'Oku mahu'inga ke tohi 'a e ngaahi tu'uaki 'e fakatauele'i 'a e kau faka'aonga'i ke nau lomi'i 'i he fehokotaki'anga pea fai ha fakatau .. Ko e tatau 'o e ad 'oku totonu ke 'i ai ha ui-ki-he-ngaue mahino ., totongi, ngaahi hiki lakanga, mo e ngaahi fakaikiiki fekau'aki mo e koloa pe sevesi .. 'Oku totonu foki ke fakataumu'a ia ki he ngaahi device lahi pea faka'aonga'i 'a e ngaahi lea 'o e brand .. Ko e founga lelei taha ke fakalahi 'a e ola lelei 'o ho'o ngaahi faka'ilo tohi Adwords ko hono fakalelei'i kinautolu pea 'ai ke nau 'asi lahi ..

'I he taimi 'oku fa'u ai ha AdWords tohi ad ., kuo pau ke ke fakakaukau ki he lōloa ʻo e konga tohí .. Ko ha tu'uaki Google angamaheni 'oku 'i ai 'a e ngaahi 'elemeniti 'e nima ., kau ai ha 'Ulu'i fakamatala 'o e . 25 ngaahi ʻulungaanga, ongo Laine Fakamatala 'o e . 35 mata'itohi takitaha, mo e URL Faka'ali'ali 'a ia 'e lava ke 'i ai 'o a'u ki he . 255 ngaahi ʻulungaanga. Kuo pau ke 'i he domain levolo ma'olunga tatau 'a e URL mo e peesi tu'uta .. Neongo 'oku 'ikai ke fakamālohi'i ., ko ha fakakaukau lelei ke plug 'a e ngaahi lea mahu'inga ki he fehokotaki'anga 'oku fakahaa'i ., kapau 'oku fiema'u.

Ko e ngaahi faka'ilo tohi 'a e AdWords ko ha founga lelei ia ke faka'ilo ai ho'o pisinisi .. Te ke lava ʻo fakaʻaongaʻi ha laine ʻe ua ʻo e tohi ʻo aʻu ki he 10. 35 ngaahi mata'itohi loloa, pea ‘oku totonu ke ke fakapapau‘i ‘oku fakamānako ho‘o pōpoakí pea ‘oku ui ki he ngāué .. Te ke lava foki ʻo fakalahi ʻa e fakamatala ʻokú ke fakakau ʻi hoʻo ad ʻaki haʻo faʻu ha ʻakauni ʻi he AdWords .. Neongo 'oku fakafalala 'a e ngaahi fili ki hono fakalahi ho'o AdWords text ads 'i he fa'ahinga 'o e advertiser 'oku ke ., fakalahi 'a e fakamatala 'i ho'o ad 'e lava ke hoko ko ha founga lelei ke ma'u ai ha ngaahi kiliki lahi ange mo fai ha fakatau lahi ange ..

Ke lava 'o fakalahi 'a e ola lelei 'o ho'o Adwords text ads ., kuo pau ke ke faka'aonga'i 'a e peesi tu'uta totonu ma'anautolu .. Ko hono fili 'o e peesi tu'uta hala 'e lava ke ne tamate'i 'a e kau faka'aonga'i pea iku ki he kovi 'a e tu'unga 'o e liliu .. ʻIkai ngata ai, 'oku totonu ke ke kei sivi'i mo 'ahi'ahi'i ma'u pe ho'o ngaahi tu'uaki ke fakalelei'i 'a e founga 'oku nau fakahoko ai .. ‘Oku ‘ikai te ke ‘ilo‘i ‘a e me‘a ‘e ngāué mo e me‘a ‘e ‘ikai ., ko ia ‘oua ‘e manavasi‘i ke ‘ahi‘ahi‘i .!

Kuo fakafe'iloaki 'e he AdWords ha founga fo'ou ki he ngaahi faka'ilo tohi ., ‘a ia ‘okú ne ‘oange ki he kau faka‘iloá ha feitu‘u lahi ange ke faka‘ali‘ali ai ‘enau ngaahi koloá mo e ngaahi ngāué .. 'Oku fie ma'u 'e he ngaahi tu'uaki tohi fakalahi ha ki'i tohi 'o e toe tohi ., ka 'oku nau 'oatu kiate koe 'a e space 'oku liunga ua ..

Fakafehoanaki ʻo e kupuʻi leá

Phrase match in Adwords is a more precise way to target your ads, pea ‘okú ne ‘omai ha tu‘unga mā‘olunga ange ‘o e mapule‘í .. Ko e taimi 'oku ke fili ai 'a e fili ko 'eni ., 'e toki 'asi mai ho'o ad 'i he taimi 'oku 'i he fehu'i fekumi 'a e kupu'i lea tonu na'a ke fili. Te ke lava ʻo aʻu ʻo fakakau ha ngaahi foʻi lea kimuʻa mo e hili ʻa e kupuʻi leá .. Te ke kei lava pē ʻo aʻu ki ha kau fanongo tokolahi ʻo fakaʻaongaʻi ʻa e faʻahinga fakataumuʻa ko ʻení ..

Ko e fakafehoanaki 'o e kupu'i lea 'oku fie ma'u ke ke ngaue'aki 'a e 'uhinga 'o e lea mahu'inga 'i ho'o fehu'i ., pea 'oku ne faka'ata koe ke ke fakakau ha ngaahi tohi kehe 'i ho'o ad .. 'Oku 'ikai ke toe 'ota pau 'a e fa'ahinga 'o e fe'auhi ., hange ko e ako misini ‘a e Google ‘oku lelei fe’unga ke fakafaikehekehe’i pe ‘oku mahu’inga ‘a e hokohoko ‘o e ngaahi lea pe ‘ikai .. ‘Oku tatau ia mo e broad match ‘i he lava ke ke faka’aonga’i ‘a e kupu’i lea match ke fakahaa’i ‘a e ngaahi faka’ilo ki he kakai ‘oku nau kumi ki he ngaahi lea mahu’inga fekau’aki ..

Koe'uhi ke faka'aonga'i 'a e kupu'i lea fe'unga ., kuo pau ke ke 'uluaki fakapapau'i 'oku 'i ai ha voliume fe'unga 'o ho'o ngaahi lea mahu'inga .. Ko hono faka'aonga'i 'o e ngaahi fe'unga 'o e ngaahi lea mahu'inga kehekehe ofi 'e fakalahi ho'o a'u atu ki ai pea 'oatu kiate koe 'a e malava ke fakataumu'a ki he ngaahi lea mahu'inga 'oku ma'ulalo 'a e voliume 'o e fekumi .. Ko e fa'ahinga fakafehoanaki ko 'eni 'oku ne fakamālohi'i 'a e kau maketi kumi ke nau tokanga lahi ange 'i he'enau founga ngaue SEM mo e optimization ..

Pea, 'e lava ke ke ngaue'aki 'a e ngaahi lea mahu'inga kovi. Phrase match negatives add a “” to the beginning and end of a word. Hangē ko ʻení, kapau te ke ngaue'aki +data +saienisi, you won’t see ads if anyone searches for “new” pe “new.” Phrase match negatives are also helpful for blocking broad match keywords.

'Oku 'i ai ha fa'ahinga lalahi 'e tolu 'o e ngaahi kupu'i lea mahu'inga 'oku ma'u 'i he Adwords .: fe'auhi laulahi, fakafehoanaki ʻo e kupuʻi leá, mo e fe'auhi mo'oni .. Te ke lava ʻo fili ʻa e faʻahinga feʻunga lelei taha ʻo fakatatau ki hoʻo ngaahi fie maʻu fakapisinisí .. If you don’t find any good results with broad match, 'e lava ke ke fakasi'isi'i ho'o ngaahi lea mahu'inga ki he kupu'i lea fe'unga .. Te ke lava foki ʻo fakakau ʻa e ngaahi kehekehe ofi pe ngaahi lea tatau ke fakapuliki hoʻo lahi ʻo e fekumi ..

ʻI Sepitema 2018 ., Google changed the Phrase Match algorithm so that it could be more accurate. Taimí ni, ʻi hono fakaʻaongaʻi ʻo e Fakafehoanaki ʻo e Kupuʻi Leá ., 'e tatau ho'o ngaahi tu'uaki 'o 'ikai ko e ngaahi kupu'i lea pau pe, ka ko e ngaahi kehekehe foki ‘o e ngaahi lea ko iá .. This means your ad will be more relevant to your niche.

Ngaahi foʻi lea mahuʻinga mo e tohi fekumi maʻolunga

If you want to get more visitors to your site, you should choose keywords with high search volume. Search volume can be figured out by looking at how many searches the term gets per month for the last twelve months. Pea, vakai ki he fe'auhi ki he lea mahu'inga ko ia .: how many advertisers are competing for the same keyword and what their cost-per-click is. This information is vital for planning your SEM campaign.

Keywords with high search volume show that your customers are looking for information on a particular subject. Ko e kau kasitoma ko 'eni 'oku ngalingali te nau tafoki ki he Google ki ha tali ki he'enau ngaahi fehu'i .. Ko hono faka’aonga’i ‘o e ngaahi lea mahu’inga ‘o e voliume kumi ma’olunga ‘e fakalahi ai ‘a e fakahokohoko ‘o ho’o saiti ‘i he misini kumi mo e ‘ilo ki he brand .. ʻIkai ngata ai, 'e tokoni ia ke ke ma'u ha fefononga'aki lahi ange ..

Neongo ia, 'oku 'ikai ko e ngaahi lea mahu'inga kotoa pe 'oku ma'olunga 'a e voliume fekumi 'oku ola lelei ki ho'o kemipeini .. Hangē ko ʻení, 'e 'ikai lava ke ma'u 'aonga ha kemipeini tafa mata leisa mei he ngaahi lea mahu'inga 'o e voliume fekumi ma'olunga .. ʻI he tafaʻaki ʻe tahá, ko ha kemipeini taueli pepa ‘e ma‘u ‘aonga ia mei ha si‘isi‘i ‘o e ngaahi fekumi .. ʻIkai ngata ai, 'oku 'amanaki ke si'isi'i ange 'a e fe'auhi 'a e ngaahi lea mahu'inga 'o e voliume fekumi ma'ulalo ange. Ko hono 'uhinga 'eni ki he ngaahi liliu lelei ange ..

Ko e ngaahi lea mahuʻinga ʻoku lahi hono leʻó ʻoku faʻa fakamole lahi ange ia ʻi he ngaahi lea mahuʻinga ʻoku siʻisiʻi hono leʻó ., ka te nau ma'u atu ha'o fefononga'aki lahi ange .. Neongo ia, kuo pau ke ke manatu'i 'oku 'i ai ha fe'auhi ma'olunga ange 'a e ngaahi lea mahu'inga 'o e voliume ma'olunga 'i he ngaahi lea mahu'inga 'o e voliume ma'ulalo .. ʻIkai ngata ai, 'oku faingata'a ange ke fakahokohoko 'a e ngaahi lea mahu'inga 'o e voliume ma'olunga ki he .. Ka neongo ia, they are worth the extra money if you can out-perform the competition.

Another way to find high-volume keywords is to use a keyword planner. It allows you to search for keyword variations that are relevant to your business. The keyword planner also offers filtering options so that you can exclude keywords already used in Adwords. For high-volume keywords, you can even use a keyword research tool.

To find keywords with high search volume, you need to know how many people are searching for those terms on Google every month. This will help you decide which keywords to target and use for your website optimization.

Bidding on trademarked terms

ʻI he ngaahi taʻu kimui ní, Google has removed some of the restrictions on bidding on trademarked terms in Adword campaigns. 'Oku faka'ata 'e he me'a ni 'a e ngaahi faka'ilonga ke fakahaa'i 'enau ngaahi tu'uaki 'i he ngaahi ola 'o e fekumi 'i he taimi 'oku fekumi ai ha kasitoma 'e lava ke hoko ki he hingoa 'o e faka'ilonga .. Neongo ia, 'Oku 'i ai ha ngaahi fakahinohino ke tauhi 'i he 'atamai 'i he taimi 'oku bid 'i he ngaahi tu'utu'uni faka'ilonga fakatau ..

ʻUluaki, ‘oua ‘e ngāue‘aki ‘a e ngaahi fo‘i lea kuo faka‘ilonga‘i ‘i ho‘o tatau ‘o e tu‘uakí. Kapau te ke fai pehē ., 'oku ke fakatu'utamaki ke maumau'i 'a e ngaahi tu'utu'uni faka'ilonga fakatau. Ko hono faka'aonga'i 'o e ngaahi lea 'oku faka'ilonga'i 'i ho'o tatau 'o e ad 'e iku ia ki ho'o ad 'oku 'asi 'i he ngaahi ola 'o e fekumi 'i he Google ko ha fe'auhi .. Ko e maumau'i foki ia 'o e ngaahi tu'utu'uni faka'ilonga fakatau pea 'e lava ke iku ia ki ha tangi mei he kautaha 'oku ne ma'u 'a e faka'ilonga fakatau .. Ke faka'ehi'ehi mei ha ngaahi nunu'a fakalao pe faka'ulungaanga ., be sure to monitor your competitors’ Adwords activity. Kapau te ke fakatokanga'i kuo bid ha taha fe'auhi 'i honau ngaahi hingoa faka'ilonga ., 'e lava ke ke to'o 'a e ngaahi founga totonu totongi mo e 'okani ke fakasi'isi'i 'a e maumau ..

While trademark bidders can significantly reduce organic traffic, they can still have a negative impact on customer experiences. Their ads will be displayed next to organic listings and can result in a poor customer experience. That’s why brands should consider restricting trademark bidding. These restrictions can range from a complete ban on bidding on branded keywords to specific instructions on what keywords are allowed. Te ke lava foki 'o fakangatangata 'a e ngaahi tu'unga ad mo e ngaahi feitu'u ke ta'ofi ho'o kau fe'auhi mei he bidding 'i ho'o ngaahi tu'utu'uni faka'ilonga fakatau ..

If you are not sure whether or not you can bid on a trademarked term, fetu'utaki ki he Google pea ma'u ha tatau 'o e ngaahi tu'utu'uni faka'ilonga fakatau .. Mahalo te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ko ʻení ʻi hoʻo ngaahi tuʻuakí ko ha ngaahi lea mahuʻinga mo ha fakamoʻoni fakasōsiale .. Ka ‘o kapau ‘oku ke hoha’a ki he maumau lao ., pea ke toki fetu'utaki ki he tokotaha 'oku ne pule'i ho'o 'akauni pea ke 'eke fekau'aki mo ho'o totonu ..

Kapau 'oku ngaue'aki 'e ho'o fe'auhi ho'o faka'ilonga fakatau ., mahalo te ke fie fakakaukau ke fakahū atu ha tangi ki he maumauʻi ʻo e fakaʻilonga fakatau ki he Google .. Ko e founga fakatu’utamaki ia he ‘e lava ke ne fakamamahi’i ho’o maaka tu’unga lelei pea fakalahi ho’o fakamole ki he kiliki .. Kapau ‘oku ‘ikai te ke fie risk ke hopo’i koe ., mahalo te ke fie fakakaukau ke tanaki atu ha lea mahu'inga kovi ki ho'o 'akauni Adwords kae 'ikai ..