Founga hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea

ʻI he taimi ʻoku ke fokotuʻu ai hoʻo ngaue, ʻE faʻu ʻe he Google ha ngaahi kulupu tuʻuaki maʻau. ʻE hanga ʻe he ngaahi meʻa ni ʻo ʻai ke faingofua ange hono tokangaʻi hoʻo ngaahi tuʻ. ʻOku ʻi he kulupu tuʻuaki takitaha ha tuʻuaki ʻe taha, foʻi lea mahuʻinga ʻe taha pe lahi, pea ʻoku tatau pe ʻa e tatau pe kupuʻi lea. ʻOku fokotuʻu ʻe he Google hoʻo foʻi lea mahuʻinga ke tatau mo ia koeʻuhi ke lava ʻe he kau fakaʻaongaʻi ʻo taipeʻi hoʻo ngaahi foʻi lea mahuʻinga ʻi ha feituʻu pe. ʻOku faʻa, ʻOku hoko ʻeni ko e hoa lelei taha. Te ke fie maʻu leva ke liliu ʻa e fakamole ki he lomiʻi ʻi he, totongi ki he ongo, mo e totongi ki hono maʻu ke feʻunga mo hoʻo patiseti mo e ngaahi taumuʻa.

Totongi ki he lomiʻi

Ko e totongi lelei taha ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku fakapapauʻi ʻaki hono fakapapauʻi hoʻo taumuʻa. Ki he ngaahi pisinisi lahi, ʻOku feʻunga pe ʻa e seniti ʻe nima ki he lomiʻi. Ko e founga ʻe taha ke fakahaaʻi ai ʻeni ko e totongi ki hono maʻu, pe 20% ʻo e paʻanga hu mai. Ke toe lahi ange ʻa e ngaahi meʻa ʻoku, fakakaukau ke fakatau atu hoʻo kau fakatau lolotonga ke fakalahi ʻa e ʻavalisi ʻo e mahuʻinga ʻo e fakatau takitaha. Ke fakapapauʻi e founga ke fakataumuʻa ai hoʻo PC, fakaʻaongaʻi ʻa e saati ʻo e ului ʻi lalo. fakaʻaongaʻi ʻa e saati ʻo e ului ʻi lalo, te ke lava ʻo fili ʻa e meʻa ke talamahuʻinga ki he foʻi lea mahuʻinga takitaha mo e tuʻuaki.

Ko e founga lelei taha ke holoki ʻaki hoʻo PC ko hono fakataumuʻa e ngaahi foʻi lea mahuʻinga loloa. ʻOku siʻisiʻi e fekumi ʻa e ngaahi foʻi lea ko ʻeni pea ʻoku siʻisiʻi ange ke nau tohoakiʻi mai ʻa e ngaahi fekumi ʻoku ʻikai mahuʻinga. ʻOku toe fakahehema foki ʻa e ngaahi foʻi lea ko ʻeni ke maʻu ha maaka lelei ange, ʻa ia ko ha fakaʻilonga ia ʻo e mahuʻinga mo ha totongi maʻamaʻa ʻi he lomiʻi. ʻOku makatuʻunga ʻa e ngaahi foʻi lea ko e PC ʻi he ngaue ʻoku ke ʻi ai mo e ngaahi tuʻunga ʻo e feʻauhi. Ko e lahi ange hoʻo feʻauʻauhi mo hoʻo ngaue, ko e maʻolunga ange ʻa e PC.

ʻOku lahi ha ngaahi founga ki hono fokotuʻu ʻo e ngaahi CS lahi taha, kau ai ʻa e fekau fakahangatonu mo e tohi lesoni. Ko e totongi ʻo e tohi lesoni-ki he-lomiʻi ʻi he kole ko e faʻahinga angamaheni taha ia ʻo e PC. ʻOku kau ʻi he founga ʻo e tohi lesoni ʻa hono liliu ʻo e PC lahi taha, ka ʻoku fakaʻaongaʻi ʻe he kole fakakomipiuta ha polokalama fakakomipiuta ʻoku ne liliu ʻa e PC lahi taha kiate koe. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe ʻa e founga ʻoku totonu ki hoʻo pisinisi, ʻOku ʻomi ʻe he Google ha fanga kiʻi tokoni. Ka ko e ha pe ha taha te ke fili, ʻOku totonu ke ke muimui ki he ngaahi fokotuʻu mei hoʻo Google-fakamoʻoniʻi ʻo e tauʻataina ke fili.

ʻOku makatuʻunga ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ʻi ha polokalama fakatautuki. ʻI he lisi ko ia ʻe he tokotaha faipulusi ʻa e totongi-ki he-lomiʻi ʻi he lahi, ʻOku tauʻataina ʻa e advertisers ke fili pe ko e fe ʻa e suti lelei taha ʻo ʻenau patiseti. Fakalūkufua, ko e maʻolunga ange ʻa e mahuʻinga ʻo ha lomiʻi, ko e maʻolunga ange ʻa e totongi ki he lomiʻi. Neongo ia, te ke lava ʻo aleaʻi mo hoʻo tokotaha faipulusi ke fai ha alea ki ha totongi maʻulalo ange ʻi he lomiʻi ʻi he, tautautefito kapau ʻoku ke fakamoʻoni ʻi ha aleapau taimi loloa pe mahuʻinga.

Neongo ʻoku kehekehe lahi ʻa e totongi ki he lomiʻi, Ko e ʻavalisi ʻo e lahi ʻo e paʻanga ki ha lomiʻi ʻe taha ʻoku ʻi he $1 ki he $2 ʻi he Google AdWords. ʻI he kulupu fengaueʻaki ʻoku fakaʻaliʻali, ʻavalisi ʻo e paʻanga ʻoku ʻi he paʻanga ʻa e CS. Fakatatau mo e feʻauhi, te ke lava ʻo fakamoleki ʻa e lahi taha $50 ki he lomiʻi ʻi he. Hangē ko ʻení, ʻe lava ke fakaʻaongaʻi ʻe ha pisinisi fakatau kelekele $10000 ki he $10000 ʻi he ngaahi foʻi lea ʻi he taʻu takitaha. Neongo ia, Kapau ʻoku ke kumi ha client foʻou, te ke lava ʻo fakamoleki ha kiʻi meʻa siʻisiʻi ʻo hange ko $40 ki he lomiʻi ʻi he.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Te ke lava ʻo tauhi ʻa e fakamole ʻaki haʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku kovi ʻi hoʻo ngaahi tuʻuaki. ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai fekauʻaki ʻa e ngaahi fehuʻi kotoa pe mo hoʻo ngaue, ko ia ʻoku totonu ke ke tanaki atu ha ngaahi foʻi lea ʻoku kovi ki hoʻo ngaahi kulupu tuʻuaki mo e ngaahi tuʻuaki. Kapau ʻoku ʻikai ke ke fakapapauʻi e founga hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi, lau ki ha fakahinohino fakasitepu. ʻOku lahi ha ngaahi founga ke fakaʻaongaʻi ai e ngaahi foʻi lea ʻoku kovi ʻi he ngaahi foʻi lea. Ko ha ngaahi founga ʻeni ke fakaʻaongaʻi ai kinautolu.

Ko e taha ʻo e ngaahi founga lelei taha ke maʻu ai ʻa e ngaahi foʻi lea ʻoku kovi ko hono fai ha fekumi ʻi he Google. Taipeʻi pe ʻa e foʻi lea ʻoku ke feinga ke fakataumuʻa ki ai pea sio ki he meʻa ʻoku hoko mai. ʻE fie maʻu leva ke ke tanaki atu ha faʻahinga foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo feinga ki hoʻo lisi ʻo e ngaahi foʻi lea ʻoku kovi. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea kovi ke tanaki atu, vakaiʻi hoʻo Google Search fakafiemalieʻi pe analytics ki ha lisi ʻo e ngaahi foʻi lea mahuʻinga kotoa pe. Ko hoʻo tanaki atu pe ha ngaahi foʻi lea kovi ki hoʻo ngaue ki he ngaahi foʻi lea, te ke maʻu ha lisi ʻo e ngaahi tuʻuaki ʻoku ʻikai fekauʻaki mo ia ke fakaʻehiʻehi mei ai.

Ko e founga ʻe taha ke fakaleleiʻi ʻaki e FKT ko hono fakaʻaongaʻi e ngaahi foʻi lea ʻoku ʻikai leleí. ʻE fakapapauʻi ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ʻoku ʻasi hoʻo ngaahi tuʻuaki ki he ngaahi lea ʻoku fekauʻaki mo e fekumi, fakasiʻisiʻi ʻa e lahi ʻo e lomi taʻeʻaonga. Te ne toe fakalahi foki ʻa e tuʻunga ʻo e kau ʻaʻahi mahuʻinga ki hoʻo ngaue mo fakaleleiʻi ʻa e ROAS. Ko e lelei fakaʻosi ʻo hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko e ʻikai ke ke totongi ha ngaahi tuʻuaki ʻoku ʻikai tatau mo hoʻo koloa pe ngaue. ʻOku ʻuhinga ia te ke lava ʻo fakahu ha paʻanga ʻi hoʻo patiseti tuʻuaki.

ʻE lava ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea kovi ʻi he ngaahi foʻi lea ʻo fakahaofi koe ʻi he taimi mo e paʻanga ʻaki haʻo taʻofi ʻa e ngaahi fekumi ʻoku ʻikai mahuʻinga. Te ke lava ʻo faʻu ha ngaahi foʻi lea ʻoku kovi ʻoku fekauʻaki mo hoʻo koloa ʻo hange ko e foʻi lea mahuʻinga ʻoku ke fie maʻu. Hangē ko ʻení, Kapau ʻoku ke fie fakatau atu ha ngaahi naunau ʻoku fekauʻaki mo e moʻui lelei, fakaʻaongaʻi ʻa e foʻi lea ko e ʻ tauʻataina ʻ. Mahalo he ʻikai ke ʻi he maketi ʻa e kakai ʻoku fekumi ki he moʻui lelei pe ngaue taʻetotongi. Ko hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ko ha founga lelei ia ke tauhi ai ʻa e patiseti ʻoku taʻeʻaonga ʻi he mapuleʻi.

Totongi ki he ongo

Totongi ki he ongo (FPM) ko ha metric mahuʻinga ia ke muimuiʻi ʻi he tuʻuaki ʻi he ʻInitaneti. ʻOku fakafuofuaʻi ʻe he metric ko ʻeni ʻa e fakamole ki he ngaahi tuʻuaki tuʻuaki, pea ʻoku faʻa fakaʻaongaʻi ia ki hono fili ʻo e mītiá. Ko ha founga lelei ia ke muimuiʻi ʻaki e tuʻunga maʻolunga ʻo ha kautaha pea fakapapauʻi e lahi ʻo e meʻa ke fai ki he faʻahinga tuʻuaki kehekehe. ʻI he ngaahi meʻa lahi, ʻE lava ke fakaʻaongaʻi ʻa e FPM ke fakafuofuaʻi ʻaki e ola lelei ʻo ha tuʻuaki fakamaketi. Makehe mei he hoko ko ha metric mahuʻinga ke muimuiʻi, ʻOku toe tokoni foki ʻa e FPM advertisers fakapapauʻi pe ko e fe ʻa e ngaahi platforms ʻoku ola lelei ange ki hono aʻusia ʻenau ngaahi taumuʻa.

Kuo tupulaki ʻa e FPMs talu mei Q3 2017 ka kuo teʻeki ai ke fetoʻaki lahi talu mei ai. ʻI he ʻavalisi, advertisers totongi $2.80 ki he ngaahi ongo ʻe lauiafe ʻi Q1 2018, ko ha tupulaki ʻoku taau kae tuʻu maʻu. ʻI he Q1 2018, advertisers totongi $2.8 ʻi he ngaahi ongo ʻe lauiafe, hake ha paʻanga mei Q1 2017. ʻI he tafaʻaki ʻe tahá, Naʻe toe foki mai ʻa e CS ʻi he Google Display Network ʻi he $0.75 ki he lomiʻi ʻi he, pe fekauʻaki mo e 20 seniti ʻoku maʻolunga ange ʻi he Q4 2017.

Neongo ʻoku ola lelei ange ʻa e ngaahi ongo tuʻuaki taʻetotongi ʻi he ngaahi tuʻuaki totongi, ʻoku ʻikai ke nau mahuʻinga ʻa e fakamole. Ko e ngaahi “ʻikai ʻiloʻi” ʻOku hoko fakaʻaho ʻa e ngaahi fekumi. ʻOku ʻuhinga ʻeni he ʻikai lava ʻe he Google ʻo tala ʻa e taumuʻa ʻa e searcher, ka te ne lava ʻo fakafuofuaʻi ʻa e tuʻo lahi ʻo e ngaahi foʻi lea mahuʻinga, hangē ko e “maluʻi meʻalele,” pea toe lahi ange hono ngaahi tuʻuaki ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga ko ia. Pea, advertisers totongi pe ʻa e lomi ʻoku nau maʻu.

Neongo ʻoku kehekehe ʻa e CS ʻi he mitia fakasosiale, ʻOku ʻikai faʻa fuʻu maʻolunga ʻa e totongi ki he ongo. Hangē ko ʻení, Ko e PC ʻa e Facebook ko e $0.51 ʻi he ongo, lolotonga e LinkedIn ʻa e PC $3.30. ʻOku siʻisiʻi ange ʻa e mamafa ʻo e mitia fakasosiale hange ko e Instagram mo e Twitter, mo e ʻavalisi ʻo e PC ʻo e $0.70 ki he $0.71 ʻi he ongo. ʻE toki fakaʻaliʻali pe ʻa e ngaahi tuʻuaki ko ʻeni kapau ʻoku fakafoʻou fakaʻaho ʻa e patiseti. ʻI he founga ni, advertisers ʻikai fie maʻu ia ke ke hohaʻa ki he ngaahi meʻa ʻoku fuʻu totuʻa pe fakamole lahi ange ʻi he meʻa ʻoku fie maʻu ke nau.

Totongi ki hono maʻu

Ko e taha ʻo e ngaahi meʻa mahuʻinga taha ke fakakaukauʻi ʻi he taimi ʻoku kole ai ke tuʻuaki ʻa e ngaahi foʻi lea ko e fakamole ki hono maʻu. ʻE lava ke maʻu ia ʻi ha feituʻu pe mei ha paʻanga siʻisiʻi ki he siʻi hifo ʻi he $100, pea ko e ʻavalisi ʻo e CPA ko $0.88. Ko e ʻuhinga ʻoku fuʻu maʻulalo ai ʻa e fakatata ko ʻeni koeʻuhi he ʻikai ke fuʻu maʻolunga ʻa e advertisers ʻi heʻenau ngaahi tuʻuaki. Hangē ko ʻení, Kapau ko e totongi sitokeni ʻo e ʻaho maloloo $3, fekau $5 he ʻe ʻikai ola lelei e foʻi lea ko iá.

Neongo ʻoku mahuʻinga ke ʻiloʻi ʻa e lahi hoʻo ngaahi tuʻuaki tuʻuaki ʻoku mole meiate koe, ʻOku malava pe ke fikaʻi ha CPA ʻo makatuʻunga ʻi hoʻo ului. Tatau ai pe pe ʻoku hoko ha ului pe ʻikai, ʻoku faingataʻa ke fakapapauʻi, ka ʻe lava ke fai ia ʻaki hono muimuiʻi e foomu pea fakaʻaliʻali signups. Neongo ia, ʻOku ʻikai ha tuʻunga moʻui fakamamani lahi ki hono fakapapauʻi ʻo e fakamole ki hono maʻu, pea ʻe ʻi ai ha koloa kehe ʻi he pisinisi takitaha ʻi he ʻInitaneti, totongi, ngaahi māsiní, ngaahi fakamole ki hono fakalele, mo e tuʻuaki ʻo e tuʻuaki.

Totongi ki hono maʻu, pe CPA, ʻuhinga ki he lahi ʻo e paʻanga ʻoku fakamoleki ʻe ha advertiser ʻi he ului takitaha ʻoku ʻoatu ʻe heʻenau ngaahi tuʻuaki. ʻOku kau heni ʻa e fakatau, lomiʻi, ngaahi fōmú, totongi ʻo e ongoongo, mo ha ngaahi founga kehe. ʻE faʻa aleaʻi ʻe he Advertisers ʻa e vave ko ʻeni ʻaki ʻa e ngaahi netiueka tuʻuaki, ka ʻoku totonu ke fakatokangaʻi he ʻikai loto kotoa ki ai. Ko hoʻo aleaʻi pe ha totongi mo ha advertiser, ʻe lava ke fakapapauʻi ʻa e fakamole ki hono maʻu.

Ko e totongi ki hono maʻu ko ha metric mahuʻinga ia ʻe taha ke muimuiʻi ʻi he founga tuʻuaki. ʻI he taimi ʻoku fili ai ke fakamoleki ha paʻanga ʻi he CPA, ʻe fie maʻu ke ke fakapapauʻi ʻa e lahi ʻo e paʻanga ʻe fie maʻu ke ke fakamoleki ke fakatupu ha fakatau fakatau. ʻE lava ʻe he kau fakaʻaongaʻi ʻo e ngaahi lea ʻo fakafuofuaʻi ʻa e ola lelei ʻo ʻenau ngaahi tuʻuaki ʻaki hono fakafuofuaʻi ʻa e lahi ʻo ʻenau fakamole ki he lahi ʻo e ului ʻoku ʻomi ʻe he tuʻuaki takitaha. ʻOku faʻa fakafekauʻaki ʻa e totongi ki hono maʻu mo ha senolo fakamaketi pau, ko ia ko e maʻolunga ange ʻa e CPA, Ko e lahi ange ʻa e advertiser ʻe ʻaonga.