Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
Telefoní: +49 8231 9595990
Using a copy and paste tool in AdWords can help you change or create your ads. You can change your copy and headline or use both. Compare different versions to decide which one works best. This can be especially useful when your advertising budget is tight. It also helps you to learn how to use negative keywords and re-target your ads. You can use the copy and paste feature to compare your ads and make changes as needed.
The kazillion dollar business of Google is funded by its Search Advertising and Display Advertising profits. Its users are competing for a piece of this pie and it’s important for advertisers to realize that the competitive landscape in the Adwords auction is dynamic. With millions of businesses competing for the same keyword, your campaign can’t be set and forget. You need to monitor traffic and adjust your bids daily, and you must be prepared to adapt to change.
Ngaahi Talamuʻaki’ Auction Insights report provides an overview of your competitors. Using these tools and strategies, savvy e-commerce marketers can make their campaigns more effective. ʻIkai ngata ai, every retail business has rivals. These rival sellers can influence the results of your Google Shopping campaigns. ʻI he lipooti ʻo e ngaahi fakakaukau fakatautuki, te ke lava ʻo sio pe ko hai ʻoku feʻauʻauhi ʻoku nau takiekina e ngaahi ola ʻo hoʻo ngaue. It can also give you a glimpse of your competitors’ performance against your own.
ʻOku nofoʻi ʻa e ʻuluaki tuʻunga ʻi he polokalama AdWords ʻe he tuʻuaki maʻolunga taha. ʻOku ʻikai ko hono maʻu pe ʻo e feituʻu ko ʻeni ko hono fakatupulaki hoʻo talamahuʻinga, ʻoku fie maʻu ha meʻa lahi ange ai. ʻOku fakahu he taimi pe ko ia ʻa e advertiser takitaha ʻaki ha foʻi lea mahuʻinga ki ha fakatautuki, pea ko e tuʻuaki māʻolunga tahá ʻoku ʻasi ia ʻi ʻolunga he lisí. ʻOku fakapapauʻi ʻe he maaka lelei mo e talamahuʻinga lahi taha ʻa e tuʻunga ʻo e tuʻuaki ʻi he fakatautuki.
Re-targeting is a powerful marketing strategy that helps advertisers increase the ROI of their advertising campaigns. ʻOku fakaʻata ʻe he maketi advertisers ke faʻu ha kakai poto, faʻu ʻaki ha kakai ʻoku nau maʻu e ngaahi ʻulungāanga faka-ʻInitaneti tatau, fakatau ʻo e ngaahi tōʻonga moʻuí, mo e ngaahi fie maʻu ki he browsing, ko e kau kasitoma kimuʻa. ʻOku haohaoa ʻa e kau fanongo lookalike ko ʻeni ʻi hono teke ʻa e kakai ki hoʻo foneli fakamaketi mo fakatupulaki ʻa e ROI ʻo hoʻo ngaahi tuʻuaki tuʻuaki. Ko e remarketing ko ha maʻuʻanga tokoni taʻengata ia ʻo e taki foʻou te ne lava ʻo fakatupulaki hoʻo ROI ʻi hoʻo ngaahi tuʻuaki tuʻuaki.
Using the opportunities tab in Adwords to find new keywords is a great way to make use of the negative keywords in Adwords tool. ʻOku ʻoatu fakakomipiuta ʻa e ngaahi fokotuʻu ko ʻení, ka ʻoku kei lelei taha pē ke fai ha fakapapauʻi kimuʻa peá ke toki fakafalala kiate kinautolú. Te ke lava ʻo sio pe ko e fē ʻa e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo tefitoʻi foʻi lea mahuʻingá pe ko e fē ʻoku tatau mo e ngaahi foʻi lea mahuʻingá. Te ke lava ʻo tanaki atu ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni ki ha faʻahinga tuʻuaki pe kulupu tuʻuaki pea vakaiʻi leva ʻenau ngaue.
Negative keywords help you focus your campaign on more profitable products or services. Hangē ko ʻení, a plumber in Las Vegas may not earn as much revenue fixing a leaking faucet as he would repairing copper pipes during home remodeling projects. Using negative keywords allows him to focus his budget on jobs that have higher ROI. You may want to avoid using negative keywords for plumbing services. But if you want to increase your ROI, negative keywords are an essential part of the advertising process.
Negative keywords can also boost your Quality Score. By showing your ads for keywords that are more relevant to your products, you can improve your CTR (click through rate). This means that you can get a better position for your ad at a lower cost per click. Te ke lava ʻo sio ki ha ngaahi foʻi lea mahuʻinga ʻoku ʻikai lelei ange ʻi he lipooti ʻo e ngaahi foʻi lea ʻoku ke fekumi ki. ʻOku mahulu hake ia ʻi he ngaahi foʻi lea mahuʻinga pe! Fakapapauʻi pe ʻoku ke tanaki kinautolu ki hoʻo ngaahi tuʻuaki tuʻuaki pea te ke sio ki ha faikehekehe lahi ʻi hoʻo ngaahi ola.
Ke maʻu ʻa e lahi taha mei he ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke lelei ʻi he ngaahi lea tuʻuaki, kuo pau ke ke ʻuluaki ʻiloʻi pe ko e hā hoʻo ngaahi foʻi lea mahuʻinga kuo ʻosi fakapapauʻí. This is important because competitors’ products might have similar search terms. This way, te ke lava ʻo fakaleleiʻi hoʻo ngaahi foʻi lea mahuʻingá pea fetuʻutaki mo ha kakai ʻoku ʻaonga angé. Then, te ke lava ʻo tanaki atu ha ngaahi foʻi lea mahuʻinga ʻoku ʻikai lelei ki he ngaahi foʻi lea mahuʻinga ko ia ʻoku fakaʻaongaʻi ʻe hoʻo kau feʻauʻauhi. Ko e founga lelei taha ia ke fakatupulaki ai e tuʻunga ʻo hoʻo uluí. Te ke ʻohovale ʻi he tokolahi ange ʻo e kakai te ke lava ʻo aʻu ki ai ʻaki haʻo tanaki atu ʻa e ngaahi foʻi lea ko ʻeni ki hoʻo ngaahi tuʻuaki tuʻuaki.
ʻOku ʻaonga ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke leleí ki ha kau kasitomaa tokolahi ʻi he meʻa tatau pē ʻi ʻo. Adding negative keywords will prevent your ads from appearing when a search query contains “Chicago” or similar phrases. Remember, however, that you should choose the negative keywords carefully. They should not overlap your targeted keywords. If they do overlap, they won’t be displayed, so you must make sure that you choose negative keywords wisely. So, before adding negative keywords, make sure you know what you’re looking for.
