Founga hono fokotuʻutuʻu hoʻo ʻakauni tuʻuaki

ʻOku lahi ha ngaahi founga kehekehe ke fokotuʻutuʻu ai ha ʻakauni Adwords. Ko e niʻihi ʻeni ʻo e ngaahi meʻa angamaheni tahá. ʻI he fakamatala ko ʻení, Te u ʻufiʻufi ʻa e PC, Hoa tonú, Toe targeting, Ngaahi Fakaloloaʻi, pea toe lahi ange. ʻOfa pe ʻe, ʻe tokoni atu ʻa e ngaahi tokoni ko ʻeni ke ke kamata mo fakaʻaongaʻi lelei taha hoʻo tuʻuaki. Manatuʻi ko hoʻo ʻakauni Adwords ko e toto moʻui ia ʻo hoʻo uepisaiti, ko ia tuku ha taimi ke ke ako ai ki he tokotaha takitaha. Ko hoʻo maʻu pē ha tefitoʻi mahino ki he ngaahi talamuʻakí, te ke mateuteu ke faʻu hoʻo ʻuluaki ngaue!

Totongi ki he lomiʻi (FPC)

ʻOku totonu ke ke ʻiloʻi ko e totongi ki he lomiʻi (FPC) ʻi he ngaahi foʻi lea ʻoku ʻikai tatau mo e PC ʻi ha tuʻuaki fakamaketi angamaheni. Neongo ʻoku ʻuhinga ʻa e PC ki he totongi ʻo e tuʻuaki, ʻOku tokanga ʻa e FPM ki he lahi ʻo e ngaahi ongo ʻoku maʻu ʻe hoʻo tuʻuaki. Neongo ʻoku kehekehe pe ʻa e totongi ʻo e tuʻuaki, ngaahi meʻangaue fakamaketi manakoa taha ʻi he ʻInitaneti ʻoku ʻasi ai ʻa e PC ki he ngaahi foʻi lea ʻoku fakataumuʻa ki ai. ʻOku totonu foki ke ke ʻiloʻi ʻoku ʻikai ʻuhinga maʻu pe ʻa e PC ki he totongi maʻolunga taha ke lomiʻi ʻi he.

ʻOku makatuʻunga ʻa e totongi ki he lomiʻi ʻi he ngaahi meʻa kehekehe, kau ai ʻa e maaka lelei, ʻa e ngaahi foʻi lea mahuʻinga, mo e fakamatala tuʻuaki. ʻOku tohoakiʻi ʻe he ngaahi tuʻuaki ʻo e maaka lelei ʻa e lomi lahi ange pea ʻe lava ke nau ʻamanaki atu ki ha fakamaʻamaʻa ʻo aʻu ki 50%. ʻOku hanga ʻe he ngaahi tuʻuaki ʻo e maaka lelei ʻo tohoakiʻi ʻa e lomi, pea ko ia, te ke totongi ʻa e PC maʻolunga ange. Ke fakaleleiʻi hoʻo PC, feinga optimizing hoʻo fakamatala tuʻuaki mo hoʻo uepisaiti. Fakapapauʻi ʻoku māʻolunga hoʻo FKT ke poupouʻi e kau ʻaʻahí ke nau lomiʻi ʻi hoʻo tuʻuaki.

ʻOku fokotuʻu ʻa e PC ʻe he kautaha tuʻuaki ʻo fakafou ʻi ha fakatautuki. ʻE lava ke fili ʻa e bidder ke fakahu nima pe ʻotometiki pe. ʻOku fakamahinoʻi ʻe he tohi lesoni bidder ʻa e PC lahi taha ki ha foʻi lea mahuʻinga pe kulupu tuʻuaki. ʻOku tauhi ʻe he tohi lesoni ʻa e mapuleʻi ʻo ʻenau mavae pea lava ke liliu ʻenau mavae ke maʻu ha lomi lahi ange. ʻE lava ke ʻaonga kiate ʻa e fili ko ʻeni ʻi ha ngaahi founga lahi. Neongo ʻoku mahuʻinga ke fakapapauʻi ʻoku ke ʻiloʻi hoʻo patiseti kimuʻa pea toki kamata ha tuʻuaki tuʻuaki, ʻOku totonu ke mahino kiate koe ʻa e founga ʻoku ngaue ai ʻa e fakatautuki mo e meʻa ke tokangaʻi.

ʻOku mahuʻinga ʻa e maʻu ha fakakaukau ki hoʻo taumuʻa ʻoku ou fakataumuʻa ki ha tuʻuaki tuʻuaki lelei. Kuo pau ke ke fakapapauʻi ʻoku ʻikai ke ke liʻaki ha faʻahinga tuʻuaki pe tataki ha ngaahi faingamalie. Kapau te ke talamahuʻinga ʻo fuʻu maʻulalo, te ke faingataʻaʻia ʻi hono faʻu ʻo e LOʻOKU OU. Ka ʻi hono manatuʻi ʻoku ʻikai ko e totongi fakaʻosi maʻu pe ʻa e totongi ʻe Meki ki he lomiʻi, te ke lava ʻo lahi ange ʻa e PC ke fakalahi hoʻo tupu. ʻOku totonu foki ke ke ʻiloʻi ʻa e foʻi moʻoni ko ia ko e PC ʻa Meki ʻi he ngaahi foʻi lea ʻoku ʻikai ko e totongi fakaʻosi. ʻOku tokolahi ha advertisers ʻoku nau totongi pe ʻa e paʻanga siʻisiʻi taha ke hu ki he tuʻunga tuʻuaki thresholds pe taaʻi ʻenau ngaahi feʻauʻauhi’ Tuʻunga tuʻuaki.

ʻOku kehe ʻa e ngaahi tuʻuaki ʻo e Facebook mei he ngaahi misini fekumi angamaheni ʻi he founga ʻoku nau fikaʻi ʻaki ʻa e PC. ʻOua ʻe fakakaukauʻi ha kulupu tuʻuaki pe tuʻunga lelei, ʻOku nofotaha ʻa e Facebook ʻi he ngaahi taumuʻa ʻa hoʻo tuʻuaki. ʻE ʻi ai ha ngaahi taumuʻa ʻe niʻihi ʻe mamafa ange ia ʻi he niʻihi kehe. ʻOku toe fakahoko foki ʻe he kau fanongo ha konga ʻi he talamahuʻinga mo e taimi ngaue lahi taha. Ko e maaka mahuʻinga ko ha meʻa ia ʻe taha ʻi he Facebook tuʻuaki ʻo e PC. ʻOku fikaʻi ʻe he Facebook ʻa e fakamole ki hono fakalele ʻo ha tuʻuaki ʻo makatuʻunga ʻi he ngaahi fakamatala ʻoku fie maʻu. ʻOku fakapaleʻi ʻa e ngaahi maka maʻolunga ange ʻaki ha fakamole maʻulalo ange.

Hoa tonú

Kapau ʻoku ke fifili pe ko e ha e founga ke faʻu ʻaki ha tatau totonu ʻi he ngaahi foʻi lea, ʻoku ʻikai ke ke tuenoa. Naʻe toki fai ʻe he Google ha ngaahi liliu ki heʻenau ngaahi lao fakatauhoa. Neongo ʻoku kei malava pe ke fakaʻaongaʻi ʻa e tatau totonu ki hoʻo ngaahi foʻi lea mahuʻinga, ʻOku fakangatangata pe ia ʻi he kupuʻi lea pe tatau lahi, ʻa ia te ne lava ʻo ʻai ke ʻasi hoʻo tuʻuaki ki he ngaahi fehuʻi ʻoku ʻikai te ke fie tuʻuaki ʻi he. Te ke lava ʻo liliu ʻa e ngaahi feituʻu totonu ke fakangatangata ʻaki hono fakatokangaʻi hoʻo tuʻuaki ki he taʻe ʻaonga pe fakakeheʻi.

Hangē ko ʻení, he ʻikai ʻasi mai ha tatau totonu ʻo ha foʻi lea mahuʻinga ki he fefonongaʻaki ʻi he fekumi ki he kautaha ko ia. Ka, he ʻikai ʻasi ʻa e ngaahi tuʻuaki ʻo e puna vakapuna ʻi he fekumi ki he ngaahi foʻi lea mahuʻinga ʻo e fefonongaʻaki. ʻOku matuʻaki ʻaonga ʻeni ki he advertisers ʻaki ha patiseti tupulaki. ʻI he style ofi, ʻe tupulaki ʻenau ngaahi foʻi lea lolotonga pea te nau lava foki ʻo ʻiloʻi foʻou, ngaahi foʻi lea mahuʻinga ʻoku makatuʻunga ʻi he taumuʻa ʻa e tokotaha ngaue. Ko hono aofangatuku, ʻOku fakaʻata kinautolu ʻe he fekau fakakomipiuta ke nau tauhi ʻenau ngaue ʻo aʻu pe ki he tupulaki ʻenau tokoni.

ʻOku tatau ʻa e hoa totonu ʻi he ngaahi foʻi lea ko e foʻi lea mahuʻinga ki he foʻi lea pe kupuʻi lea. ʻI he taimi ʻoku fekumi ai e kakaí ki he foʻi lea pe kupuʻi lea totonu ko iá, ʻe fakaʻaliʻali ha tuʻuaki ki he kupuʻi lea totonu ko ia. ʻOku ʻi ai ha clickthrough maʻolunga ʻo e ngaahi foʻi lea mahuʻinga. Neongo ia, mahalo he ʻikai ke ke maʻu ʻa e lahi taha ʻo e ngaahi lomi pe ngaahi ongo ʻi he taimi ʻoku ke fakaʻaongaʻi ai ʻa e kupuʻi lea ʻoku tatau. Ka, ʻOku ngalingali te nau ʻasi ʻi he taimi ʻoku fekumi ai ha taha ki ha koloa pe foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo koloa.

Ko e taimi ʻoku aʻu ai ki he foʻi lea mahuʻinga ʻoku tatau ia mo e ngaahi foʻi lea, ko hono fakaʻaongaʻi ʻo e faʻahinga tatau totonu ko ha meʻa ʻoku fakatuʻutamaki. Neongo ʻe hoko ia ko ha founga lelei ke fakalahi ai hono fakatokangaʻi hoʻo uepisaiti mo e ngaahi meʻalele, te ne lava foki ʻo ʻai hoʻo uepisaiti ke maʻu ha ngaahi tautea mei he Google. Ko ia ʻoku mahuʻinga ai ke vakaiʻi fakalelei hoʻo fakamatala fakafoʻituitui. Ka ʻikai, ʻe lava ke ke sio ki ai ʻi hoʻo vaʻinga ʻi he ngaahi ola ʻo e misini kumi. ʻOku totonu ke ke fakaʻaongaʻi ʻa e foʻi lea mahuʻinga tatau ʻi he taimi ʻoku feʻunga ai.

Toe targeting

Ko e taha ʻo e ngaahi founga lelei taha ke toe lahi ange ai hoʻo targeting ʻaki e ngaahi foʻi lea ko e konga hoʻo kau fanongo. Fai ʻe segmenting hoʻo kau ʻaʻahi ki he uepisaiti ʻe demographics, te ke lava ʻo fakapapauʻi ʻoku fakaʻaliʻali pe hoʻo ngaahi tuʻuaki kiate kinautolu ʻoku nau mahuʻingaʻia ʻi hoʻo koloa. Te ke lava foki ʻo vahevahe hoʻo kau ʻaʻahi ʻi he fonua, tangata pe fefine, taʻu motuʻá, mo ha ngaahi meʻa kehe ke fakalahi hoʻo ngaahi ola. Ko ha fakahinohino ʻeni ke segmenting hoʻo kau ʻaʻahi ki he uepisaiti ke toe maketi mo e ngaahi foʻi lea.

ʻE lava ke fakaʻaongaʻi ʻa e targeting mo e ngaahi tuʻuaki ʻo e ngaahi lea ʻi he faʻahinga uepisaiti kehekehe mo e ngaahi polokalama toʻotoʻo. ʻIkai hange ko remarketing ʻi he mitia fakasosiale, ʻOku fakaʻaongaʻi ʻe he retargeting longomoʻui ʻa e ngaahi foʻi lea mahuʻinga mei he fekumi kae ʻikai ko e uepisaiti naʻe ʻaʻahi ki ai. ʻE lava foki ke fakalele ʻa e ngaahi tuʻuaki targeting ʻi he fakafetongi mo e middlemen. Ka kimuʻa pea ke fakaʻaongaʻi e founga ko ʻeni, fakapapauʻi ʻoku ke ako fekauʻaki mo e ngaahi founga lelei taha ki he faʻahinga tuʻuaki ko ʻeni. Te ke lava ʻo fakaleleiʻi hoʻo ului mo fakatupulaki hoʻo ngaahi ngaue ʻaki hoʻo muimui ki he ngaahi founga lelei taha ko ʻeni.

Ko hono fakaʻaongaʻi ʻo e toe targeting mo e ngaahi foʻi lea ʻoku ʻi ai e mitia fakasosiale ko ha founga lelei ia ke fetuʻutaki ai mo e kau fakatau lolotonga mo e niʻihi ʻe ala hoko. Ko ha founga lelei ʻa e Facebook ke langa ai hoʻo ngaahi meʻa ko ʻeni, Neongo ʻoku laka hake ʻi he peseti ʻe 70 ʻo e kau ʻaʻahi fakamahina ʻoku nau telefoni toʻotoʻo. Ko ia, fakapapauʻi ʻoku tali hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻo e telefoni toʻotoʻo. ʻE tokoni atu ʻa e toe targeting mo e ngaahi foʻi lea ke ke maʻu ʻa e tokanga hoʻo kau fanongo pea fakaului kinautolu ke nau totongi ʻa e kau fakatau.

ʻOku totonu foki ke mahino kiate koe ʻa e faʻahinga kehekehe ʻo e kau ta sipinga ki he ngaahi foʻi lea. ʻOku tokoniʻi koe ʻe he PC ʻa e PC ke ke takiekina hoʻo ului, lolotonga hono muimuiʻi ʻo e ului ʻoku ne tekeʻi ʻa e ngaahi ongo. ʻOku mahuʻinga ke fili ʻa e sipinga totonu ʻo makatuʻunga ʻi hoʻo ngaahi taumuʻa pau. Manatuʻi ʻoku kehekehe pe ʻa e ngaue ʻa e tuʻuaki takitaha. Ko ia, ʻOku totonu ke ke fili ʻa e taha ʻoku ʻuhingamalie ki hoʻo Kpmo e patiseti. Fakapapauʻi ʻoku ke ʻiloʻi ʻa e kau ta sipinga kehekehe koeʻuhi ke ke lava ʻo lahi ange hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai.

ʻOku hanga ʻe ha founga targeting ʻo ʻai ke ke lava ʻo ʻave ha ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻoku ʻikai ʻiloʻi ʻo makatuʻunga ʻi he hisitolia ʻo ʻenau uepisaiti. ʻOku fakaʻata koe ʻe he founga ko ʻeni ke ke fakaʻaliʻali ha ngaahi tuʻuaki ʻoku fekauʻaki mo e koloa kuo mamataʻi ʻe he kau ʻaʻahi ʻi he kuohili. ʻI hono fakaʻaongaʻi ʻo e ʻimeili toe fakamaketi, te ke lava foki ʻo ʻave ha ngaahi tuʻuaki ki he ngaahi saliote kuo liʻaki. Kapau ko ha newbie koe ki he tuʻuaki, Ko e Google Adwords ko ha feituʻu lelei ia ke kamata ai. Toe targeting mo e ngaahi foʻi lea ko ha founga lelei ia ke fakapapauʻi ai ʻoku mamata hoʻo ngaahi tuʻuaki ki he tokolahi taha ʻe lava.

Ngaahi Fakaloloaʻi

ʻI he taimi naʻa ke fokotuʻu ai ha tuʻuaki, ʻOku lahi e ngaahi meʻa ke ke fili mei ai. Te ke lava ʻo fili mei he faʻahinga kehekehe ʻo e monu tuʻuaki, makatuʻunga ʻi hoʻo ngaahi taumuʻá. ʻOku tokolahi ha advertisers ʻoku nau fili ke fakaʻaongaʻi ʻa e popoaki fakaloloaʻi ke fakakau ai ha kau fakatau ʻe ala hoko. ʻOku faingofua ke fokotuʻu mo lele ʻi ha taimi-tepile. ʻOku faitatau ʻa e ngaahi monu ko ʻeni mo e popoaki fakaloloaʻi mo e telefoni fakaloloaʻi. ʻE ʻaʻeva ʻa e Google tutorial ʻi he founga hono fokotuʻu ʻo e app fakaloloaʻi. Kapau ʻoku ʻi ai haʻo ngaahi fehuʻi pe fie ʻilo lahi ange, te ke lava ʻo fetuʻutaki hangatonu ki he Google.

ʻOku taʻetotongi ʻa e Sitelink extension pea ʻai ke lava hoʻo kau mamata ʻo telefoni ki hoʻo pisinisi. Te ke lava foki ʻo fili ʻa e uiuiʻi extension, ʻa ia ʻoku ne fakaʻata ʻa e kau mamata ke nau telefoni ki he tuʻuaki. ʻOku fakaʻata ʻe he faʻahinga tuʻuaki ko ʻeni ha fakamatala lahi ange fekauʻaki mo e koloa mo e ngaue ʻa ha kautaha. Ko hono aofangatuku, ʻOku ne fakaʻata koe ke ke fai ha fakatau lahi ange. Ka, kimuʻa pea ke lava ʻo kamata fakahoko ʻa e ngaahi monu tuʻuaki ko ʻeni, ʻOku fie maʻu ke ke fakapapauʻi pe ʻoku nau totonu ki hoʻo pisinisi.

Neongo ʻe lava ke fakalahi ʻe he monu ʻo e tuʻuaki ʻa e lomiʻi ʻi he fakautuutu, te nau lava foki ʻo fakatupulaki ʻa e lahi mo e ʻiloa hoʻo tuʻuaki. ʻI he tafaʻaki ʻe taha, ʻOku ngalingali ʻe lomiʻi ʻa e tuʻuaki loloa ange pea te ne ʻomi ha ngaahi meʻalele lahi ange. ʻIkai ngata ai, ʻe lava ke tokoni atu hono fakaʻaongaʻi ʻo ha tuʻuaki tuʻuaki ke ke fakafaikehekeheʻi hoʻo pisinisi mei he feʻauʻauhi. Pea, Neongo ʻoku faʻa fakaʻaongaʻi ʻa e monu tuʻuaki, te nau lava ʻo fakaleleiʻi hono fakahoko hoʻo Google ngaahi foʻi lea.

Ko e founga ʻe taha ke fakaʻaongaʻi ai ʻa e fakaloloaʻi ʻo e totongi ki he ngaahi foʻi lea ko e fakakau ai ha fakamatala lahi ange fekauʻaki mo e koloa mo e ngaahi ngaue ʻoku ke fakatau atu. Ko ha fakakaukau lelei ia ke fakafehokotaki ki he ngaahi naunau mo e ngaahi ngaue ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ʻi hoʻo kulupu tuʻuaki, koeʻuhi he ʻoku ne fakatupulaki ho ngaahi faingamalie ke maʻu ha ului ʻi he ngaahi peesi ʻo e lomiʻi ʻi he Post. Neongo ia, Kapau ʻoku ʻikai mahuʻinga hoʻo tuʻuaki, ʻe hoko atu ʻa e kau fakaʻaongaʻi ki ha tuʻuaki ʻe taha ʻoku ʻikai lea ki heʻenau ngaahi fie maʻu.

Ko e fakaloloaʻi ʻo e fetuʻutaki ko ha fakalahi manakoa ia ʻe taha ki he Google ngaahi lea. ʻOku ʻasi ia ʻi he ngaahi fakaʻekeʻeke mo e ngaahi fekumi pea ʻoange ki he niʻihi ʻe ala hoko ko ha kau kasitomaa ha ngaahi founga fetuʻutaki kehe, hangē ko ha tuʻasila ʻīmeili. ʻOku fakataumuʻa ʻa e ngaahi fakaloloaʻi ko ʻeni ke hoko ko ha ngaahi founga faingofua ki hono tataki ʻo e toʻu tangata pea mo fakafehokotaki ʻa e niʻihi ʻe ala hoko ko e kau kasitomaa mo e ngaahi pisinisi. ʻI he taimi ʻoku lomiʻi ai ʻe ha client ha fakalahi ki he fetuʻutakí, ʻe tataki kinautolu ki he uepisaiti hoʻo pisinisi ʻa ia te nau lava ʻo kole ai ha fakamatala lahi ange fekauʻaki mo e koloa pe ngaue.