Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
Telefoní: +49 8231 9595990
ʻOku ʻi ai ha ngaahi founga kehekehe ke fokotuʻu ai hoʻo ʻakauni ʻo e ngaahi foʻi lea. Fakatatau mo hoʻo ngaahi taumuʻá, te ke lava ʻo fakaʻaongaʻi ha taha ʻo e ngaahi fale ko ʻeni: Taumuʻa tuʻuaki, Founga ʻo e fekau, mo e totongi. ʻOku toe hoko foki ʻa e sivi vahevahe ko ha fili. Ko hoʻo fokotuʻu pe ʻa e founga lelei taha ki hoʻo ngaue, Kuo taimi ke fakapapauʻi e founga ke fakaʻaongaʻi ai hoʻo patiseti tuʻuaki. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke tokoni atu ke ke kamata. Ke faʻu ʻa e ngaahi tuʻuaki lelei taha, lau ʻa e tohi fakahinohino ko ʻení.
ʻOku kehekehe pe ʻa e totongi ʻo e ngaahi foʻi lea ʻo makatuʻunga ʻi ha ngaahi meʻa kehekehe. Ko e ʻavalisi ʻo e totongi ʻoku ʻi he $1 ki he $5 ki he lomiʻi ʻi he, Neongo ʻoku maʻulalo ange ʻa e fakamole ki he fakaʻaliʻali ʻo e netiueka. ʻOku ʻi ai ha ngaahi foʻi lea ʻe niʻihi ʻoku mamafa ange ia ʻi he niʻihi, pea ʻoku toe uesia foki ʻe he feʻauhi ʻi he maketi ʻa e fakamole. ʻOku faʻa mamafa ange ʻa e ngaahi foʻi lea priciest ʻi he ʻavalisi, pea ʻoku faʻa kau ki he ngaahi maketi feʻauʻauhi, hange ko e lao mo e ngaahi ngaueʻanga maluʻi. Neongo ia, naʻa mo e ngaahi fakamole maʻolunga ange, ʻOku kei hoko pe ʻa e ngaahi foʻi lea ko ha founga lelei ki he maketi hoʻo pisinisi ʻi he ʻInitaneti.
Neongo ʻoku ʻikai ʻomi ʻe he PC ʻa e ʻilo lahi ʻiate ia pe, ko ha kamataʻanga lelei ia ke mahino ʻa e totongi ʻo e ngaahi foʻi lea. Ko e metric ʻaonga ʻe taha ko e FPM, pe ngaahi ongo ʻo e fakamole ki he lauiafe. ʻOku ʻoatu ʻe he metric ko ʻeni ha fakakaukau ki he lahi hoʻo fakamoleki ʻi he tuʻuaki, pea ʻoku ʻaonga ia ki he ngaahi tuʻuaki ʻo e PC mo e FPM. ʻOku mahuʻinga ʻa e ngaahi ongo moʻoni ʻi hono fokotuʻu ha tuʻuaki fakamaketi taimi loloa.
Ko e totongi ʻo e ngaahi foʻi lea ko e fakakatoa ia hoʻo fakamole ki he lomiʻi ʻi he (FPC) mo e fakamole ki he ngaahi fakakaukau ʻe lauiafe (FPM). ʻOku ʻikai ke kau ʻi he lahi ko ʻení ʻa e ngaahi fakamole kehé, hange ko hono talitali ʻe hoʻo uepisaiti, ka ʻoku ne fakafofongaʻi hoʻo patiseti fakakatoa. ʻE lava ke tokoniʻi koe ʻe hono fokotuʻu ha patiseti fakaʻaho mo e talamahuʻinga lahi taha ke ke mapuleʻi hoʻo fakamole. Te ke lava foki ʻo fokotuʻu ha mavae ʻi he foʻi lea mahuʻinga pe tuʻuaki ʻo e kulupu. ʻOku kau ʻi he ngaahi fika fakasitetisitika ʻaonga kehe ke vakaiʻi ʻa e ʻavalisi ʻo e tuʻ, ʻa ia ʻoku ne talaatu ʻa e founga ʻoku kau ai hoʻo tuʻuaki ʻi he toenga ʻo e ngaahi tuʻuaki. Kapau ʻoku ʻikai ke ke fakapapauʻi e founga ke fokotuʻu ai hoʻo mavae, te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi fakakaukau fakatautuki ke sio pe ko e ha e lahi ʻo e advertisers ʻoku totongi.
Makehe mei hoʻo patiseti, ʻOku toe uesia foki ʻe hoʻo faʻahinga tuʻunga lelei ʻa e totongi ʻo e ngaahi foʻi lea tuʻuaki. ʻOku fikaʻi ʻe he Google ʻa e totongi ʻo ha tuʻuaki ʻo ha ngaahi foʻi lea ʻo makatuʻunga ʻi he tokolahi ʻo e advertisers ʻoku ʻi ai haʻanau ngaahi tuʻuaki ki ha foʻi lea mahuʻinga pau. Ko e maʻolunga ange ho faʻahinga tuʻunga lelei, ko e maʻulalo ange ʻa e fakamole ki he lomiʻi ʻe. ʻI he tafaʻaki ʻe, Kapau ʻoku masiva ho faʻahinga tuʻunga lelei, te ke totongi ha meʻa lahi ange ʻi hoʻo feʻauhi. Ko ia, ʻOku mahuʻinga ke mahino hoʻo patiseti ki he ngaahi foʻi lea ke ke lava ʻo nofo ai mo sio ki he ngaahi ola lelei.
Ko e ngaahi liliu ki he founga ʻo e fekau mo e founga fakatauhoa ʻi he ngaahi foʻi lea ʻoku ʻi ai ha kau fakaanga tokolahi ʻoku nau manuki ʻi he Google. Ki Muʻa, ʻe lava ke lea ha seini ʻo e hotele advertiser ʻi he foʻi lea “hotele,” fakapapauʻi ʻe tuʻu ʻene tuʻuaki ʻi he tumutumu ʻo e SERPs. Naʻe toe ʻuhinga foki ia ʻe ʻasi ʻenau ngaahi tuʻuaki ʻi he ngaahi kupuʻi lea ʻoku ʻi ai ʻa e foʻi lea “hotele.” Naʻe ʻiloa ʻeni ko ha tatau lahi. Ka ko ʻeni, mo e ngaahi liliu ʻa e Google, ʻOku ʻikai ke toe mavahevahe ʻa e ongo founga.
ʻOku lahi ha ngaahi founga ʻe lava ke maʻu ai hoʻo lomi ʻi ha patiseti. ʻOku lelei ʻa e ngaahi founga ko ʻeni kapau ʻoku ke fie maʻu ke toe lahi ange hoʻo ului pea maʻu ha tohi lahi ange. Ka ke ʻiloʻi ʻoku ʻi ai e ngaahi lelei ʻo e faʻahinga founga takitaha ʻoku fekauʻaki mo ia. ʻOku hiki atu ʻi lalo ʻa e faʻahinga tefito ʻe tolu ʻo e ngaahi founga fekau mo honau ngaahi lelei. Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ko hoʻo fili lelei taha ke ʻahiʻahiʻi ʻa e founga ʻo e ului, ʻa ia ʻoku ne liliu ʻa e mavae ke toe lahi ange ʻa e ului.
ʻOku toʻo ʻe he ngaahi founga talamahuʻinga fakakomipiuta ʻa e guesswork mei he tuʻuaki totongi, ka te ke kei lava pe ʻo maʻu ha ngaahi ola lelei ange ʻi he ngaahi founga ʻo e tohi lesoni. Ko e talamahuʻinga ko ha paʻanga ia ʻoku ke loto fiemalie ke totongi ʻaki ha foʻi lea mahuʻinga pau. Kae manatuʻi ʻoku ʻikai fakapapauʻi ʻe he talamahuʻinga ho tuʻunga; ʻOku ʻikai fie maʻu ʻe he Google ke ʻoange ʻa e feituʻu taupotu ki ʻolunga ki ha taha ʻoku ne fakamoleki ʻa e paʻanga lahi taha ʻi ha foʻi lea mahuʻinga. Ko e ʻuhinga ia ʻoku fie maʻu ai ke ke lau fekauʻaki mo e polokalama auctioning kimuʻa pea toki fakaʻaongaʻi ia.
ʻOku fakaʻata koe ʻe he tohi lesoni ke ke puleʻi ʻa e lahi ʻo e talamahuʻinga ki he tuʻuaki takitaha. Te ke lava ʻo fakaʻaongaʻi ʻa e polokalama fekau ke kosi hoʻo patiseti ʻi he taimi ʻoku ʻikai fakahoko lelei ai ʻa e ngaahi tuʻuaki. Hange ko ʻeni, Kapau ʻoku fuʻu manakoa hoʻo koloa, Mahalo te ke fie maʻu ke fakaʻaongaʻi ha tatau lahi kae ʻikai ko e hoa totonu. Ko e hoa lahi ko ha fili lelei ange ia ki he ngaahi fekumi fakalukufua, ka ʻe kiʻi lahi ange hoʻo fakamole. Pe, te ke lava ʻo fili ʻa e hoa totonu pe kupuʻi lea ʻoku tatau.
ʻOku lahi ha ngaahi founga ke fokotuʻu ai ha taumuʻa tuʻuaki ʻi he Google ngaahi foʻi lea. Te ke lava ʻo fokotuʻu ha patiseti fakaʻaho, ʻa ia ʻoku tatau mo hoʻo ngaue fakamahina. Pea, vahevahe ʻa e fika ko iá ʻaki e lahi ʻo e ngaahi ʻaho ʻi he māhiná. Ko hoʻo fakapapauʻi pe hoʻo patiseti fakaʻaho, te ke lava ʻo fokotuʻu hoʻo founga kole ʻo fakatatau ki ai. ʻIkai ngata ai, ʻe lava ke fokotuʻu ha ngaahi taumuʻa tuʻuaki ki ha faʻahinga meʻalele kehekehe. Fakatatau mo hoʻo ngaahi taumuʻa ngaue, te ke lava ʻo fili ke fakataumuʻa ki ha ngaahi feituʻu pau pe kakai pau.
Ko e taumuʻa ʻo e ngaue ko e konga mahuʻinga ia ʻo e ngaue kotoa. ʻOku totonu ke fakamatalaʻi mahino ʻe he taumuʻa ʻa e meʻa ʻoku fie maʻu ke liliu kae lava ke ola lelei ʻa e feinga. ʻOku totonu ke nounou ʻi he lahi taha ʻe lavá, pea ʻoku totonu ke tohi ia ʻi ha founga ʻe mahino ai kiate kinautolu kotoa ʻoku kau ʻi he ngaue. ʻOku totonu foki ke pau ʻa e taumuʻa, malava ke maʻu, mo moʻoni. ʻOku tokoni ʻeni ki hono fakapapauʻi ʻo e ngaahi maʻuʻanga tokoni ʻoku fie maʻu ke aʻusia ai ʻa e taumuʻa ko iá. Fakaʻaongaʻi e ngaahi fakakaukau ki he liliú, te ke lava ʻo fokotuʻu ha ngaahi taumuʻa moʻoni ki hoʻo ngaue.
ʻOku ʻi ai ha tefitoʻi sitepu ʻe ua ke siviʻi ʻaki hoʻo ngaahi tuʻuaki ʻi he ngaahi foʻi lea ʻa e Google. ʻUluaki, ʻOku fie maʻu ke ke faʻu ha ongo tuʻuaki kehekehe ʻe ua pea faʻo ia ʻi hoʻo kulupu tuʻuaki. Pea, te ke fie lomiʻi ʻi he tokotaha takitaha ke sio pe ko e fe ʻa e taha ʻoku lelei ange. Te ke lava leva ʻo sio pe ko e fe ʻa e tatau ʻo hoʻo tuʻuaki ʻoku ola lelei ange. Ke fai ha sivi ʻi he ola lelei taha ʻe lava, muimui he ngaahi sitepu ʻi laló.
Faʻu ha seti tuʻuaki kehekehe ʻe ua pea fokotuʻu ha patiseti ki he tuʻuaki takitaha. ʻE siʻisiʻi ange e fakamole ʻa e tuʻuaki ʻe taha, ka ʻe lahi ange ʻa e fakamole ʻa e tokotaha ko ee. Ke fakapapauʻi hoʻo patiseti tuʻuaki, te ke lava ʻo fakaʻaongaʻi ha patiseti tuʻuaki anga kalakuleita. Koeʻuhi ʻoku fakataungataʻa ʻa e ngaahi sivi vahevahe, ʻe iku ʻo mole ha paʻanga, ka te ke toe ʻilo foki pe ʻoku ngaue hoʻo ngaahi seti tuʻuaki. Kapau ʻoku faitatau ʻa e ongo seti tuʻuaki, fakapapauʻi ke liliu hoʻo patiseti ʻo fakatatau ki ai.
Hili hoʻo fili ha kulupu tuʻuaki ʻe ua, fili ʻa e taha ʻoku ngalingali te ne fakatupu ʻa e fika maʻolunga taha ʻo e lomi. ʻE talaatu ʻe he Google pe ko e fe ʻoku ola lelei ange. Kapau ʻoku maʻu ʻe hoʻo ʻuluaki tuʻuaki ʻa e lomi lahi taha, pea ko ha fakaʻilonga lelei ia. Ka ʻoku maʻulalo ange ʻa e kulupu tuʻuaki hono ua ʻi he vave. Te ke fie tuku hifo hoʻo talamahuʻingá ʻi he taimi ʻokú ke ʻamanaki ai ke sio ki he FKT māʻolunga tahá mei he kulupu tuʻuaki kehé. ʻI he founga ni, te ke lava ʻo siviʻi e ola hoʻo ngaahi tuʻuaki ʻi hoʻo ului.
Ko e founga ʻe taha ke siviʻi ʻaki e ngaahi tuʻuaki ʻo e Facebook ko hono fakatonutonu hoʻo ngaue lolotonga. Ke fai ʻeni, fakatonutonu hoʻo ngaahi seti tuʻuaki pea fili ʻa e button vahevahe. ʻE faʻu leva ʻe he Facebook ha tuʻuaki foʻou mo e ngaahi liliu pea fakafoki ʻa e ʻuluaki. ʻE lele ʻa e sivi vahevahe kae ʻoua kuo ke fakataimi-tepileʻi ia ke taʻofi. Kapau ʻoku ola lelei hoʻo sivi vahevahe, ʻOku totonu ke ke hoko atu ʻa e ngaue ʻaki e ngaahi ola ʻo hoʻo sivi. Mahalo te ke fie vahevahe ʻa e ngaahi tuʻuaki ki ha tuʻuaki kehekehe ʻe ua pe tolu.
Ko e tuʻuaki ʻo e misini fekumi ko ha founga lelei ia ki hono aʻusia ʻo e ngaahi faingamalie totonu ʻi he taimi totonu. ʻOku ne toe ʻomi foki mo ha muimuiʻi lahi ange, fakaʻata koe ke ke fakapapauʻi pe ko e fe ʻa e ngaahi tuʻuaki pe ngaahi lea fekumi naʻe tupu mei he tuʻuaki. Neongo ia, Kuo pau ke marketers ʻilo ʻa e founga ke toe lahi ange ai ʻa e ngaahi meʻa ʻoku ou maʻu ʻaki hono fili ʻa e ngaahi foʻi lea totonu, vahevahe ʻa e patiseti totonú mo e ngaahi founga fakaangaanga ʻo ka fie maʻu. ʻOku fakamatalaʻi ʻe he fakamatala ko ʻeni ha ngaahi meʻa mahuʻinga ke manatuʻi ke toe lahi ange ʻa e ngaahi foʻi lea ʻoku ou maʻu. Lau ke ako lahi ange.
ʻI he taimi ʻoku fikaʻi ai ʻa e ngaahi foʻi lea ko e Adwords, ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai ke liliu maʻu pe ʻa e uepisaiti ki he tuʻuaki. ʻE fie maʻu ke ke muimuiʻi ʻa e ngaahi ului ke fikaʻi ʻa e roi ʻo e ngaahi foʻi lea. ʻE lava ke fai ʻeni ʻi he telefoni, pea pehe ki hono muimuiʻi kae ʻoua kuo aʻu ʻa e tokotaha ʻaʻahi ki he fakaʻosi “Mālō” peesi. Hange ko ha faʻahinga tuʻuaki fakamaketi, ʻe makatuʻunga ʻa e LOʻOKU OU ʻi he tokolahi ʻo e kau ʻaʻahi ʻoku fakaʻuli ki hoʻo uepisaiti. Ke fai ʻeni, kuo pau ke ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻaki ʻa e taumuʻa ʻo e fakatau.
Ke fakaleleiʻi hoʻo ngaahi foʻi lea ko e Adwords, fakakaukau ke tanaki atu e monu ki hoʻo ngaahi tuʻuaki. ʻE tokoni hono fakaʻaongaʻi ʻo e peesi ʻuluaki ke ke tohoakiʻi mai ha kau ʻaʻahi ʻoku fakataumuʻa lahi ange. Makehe mei he foʻi lea mahuʻinga, te ke lava foki ʻo fakaʻaongaʻi ʻa e callouts pe fakaloloaʻi ʻo e feituʻu. ʻOku tanaki atu ʻe he ngaahi meʻa ni ha telefoni hangatonu ki hoʻo uepisaiti. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi vakaiʻi mo e ngaahi fehokotakiʻanga saiti ke tataki ʻaki e kakai ki he ngaahi peesi ʻoku fekauʻaki mo ia. ʻOku totonu ke ke siviʻi ha ngaahi fili kehekehe kimuʻa pea ke toki nofoʻi ʻa e ngaahi meʻa totonu. Kapau ʻoku ke fie maʻu ke toe lahi ange ʻa e ngaahi meʻa ʻoku ou, fakapapauʻi ke siviʻi e meʻa kotoa.
ʻOku fakaʻata koe ʻe he Google Analytics ke ke fakaʻilongaʻi he taimi pe ko ia ʻa e ngaahi tuʻuaki ʻo e ngaahi meʻalele mo e faitaa fakahingoa ʻu. ʻE fakahaaʻi atu ʻe he ngaahi lipoti ʻa e ngaahi tuʻuaki ʻo e ngaahi foʻi lea. ʻOku totonu foki ke ke hiki mai hoʻo fakamatala ki he fakamole mei he ngaahi tokoni fakamaketi ki he Google Analytics ke vakaiʻi ʻaki ʻenau ngaue. ʻE tokoni hono fai ʻeni ke ke vakaiʻi hoʻo ngaahi fakamole tuʻuaki, paʻanga hu mai mo e ROI. ʻE fakaʻata koe ʻe he fakamatala ko ʻeni ke ke fai ha ngaahi fili lelei ange ʻi he feituʻu ke fakamoleki ki ai hoʻo paʻanga. Pea ko e kamataʻangá pē ʻeni. ʻE lava ke faingofua pe haʻo muimuiʻi ʻa e ngaahi foʻi lea ko ʻeni ʻaki haʻo muimui ki he ngaahi fakahinohino ko ʻeni.
