Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
Telefoní: +49 8231 9595990
Kapau ʻoku ke foʻou ke totongi-ki he-lomiʻi ʻi he tuʻuaki, mahalo te ke fifili pe ʻe anga fefe haʻo fakaʻaongaʻi ʻa e lahi taha ʻo e ngaahi foʻi lea. ʻE fakafeʻiloaki atu koe ʻe he fakamatala ko ʻeni ki he ngaahi tefitoʻi meʻa mahuʻinga ʻo e totongi-ki he-lomiʻi ʻi he tuʻuaki, kau ai ʻa e fekumi ki he foʻi lea mahuʻinga, fekau, mo e maaka lelei. Te ne toe ʻomi foki mo ha ngaahi founga ki hono ngaohi ʻo e konga lahi ʻo e meʻangaue fakamaketi malohi ko ʻeni. Te ke ako ʻa e founga ke fakatupulaki ai hoʻo ROI mo fakaleleiʻi hoʻo laine ʻi lalo ʻaki haʻo fakaʻaongaʻi lelei ʻa e ngaahi foʻi lea.
Ko e totongi-ki he-lomiʻi ʻi he tuʻuaki ko ha founga fakamaketi ʻi he ʻInitaneti ʻoku kau ai hono totongi ha kautaha ʻi he taimi ʻoku lomiʻi ai ʻe ha taha ʻi heʻene tuʻuaki. ʻOku fekauʻaki ʻa e founga ko ʻeni mo e ngaahi misini kumi hange ko e Google mo e Bing, pea ʻoku toe fakaʻaongaʻi foki ia ʻe he ngaahi saiti mitia fakasosiale. ʻOku kau ai hono totongi ʻo ha kautaha ko ha paʻanga kuo ʻosi fokotuʻutuʻu ke ʻasi hono tuʻuaki ʻi ha kupuʻi lea pau. Neongo ia, koeʻuhi advertisers toki totongi pe ʻi he taimi ʻoku lomiʻi ai ʻe ha taha ʻa ʻenau advert, kuo pau ke nau lava ʻo foaki ʻa e mahuʻinga taha ki heʻenau paʻanga.
ʻOku ʻi ai ha faʻahinga ʻe ua ʻo e totongi-ki he-lomiʻi ʻi he tuʻuaki: vave mo e talamahuʻinga. ʻE lava ke ʻaonga ʻa e ongo founga fakatouʻosi ki he ngaahi pisinisi. Ke lava ʻo fili ʻa e sipinga totonu ʻo e totongi ki he lomiʻi, ʻOku totonu ke ʻuluaki fili ʻe ha advertiser ʻa ʻenau ngaahi taumuʻa. Neongo ko e tuʻuaki ʻo e ngaahi misini kumi ko ha founga lelei ia ke maʻu ai e feʻaluʻaki ki heʻenau uepisaiti, ʻe lava ke fakatupu puputuʻu ia ki he kau kamata foʻou. ʻOku ʻoatu ʻi lalo ha ngaahi tokoni ʻe tokoni atu ke ke kamata ʻaki e founga fakamaketi fakaʻilekitulonika ko ʻeni.
Ko e konga mahuʻinga ʻo e feʻaluʻaki ʻi he misini fekumi ʻa e Google ko ha konga mahuʻinga ia ʻo e feʻaluʻaki ki hoʻo uepisaiti. ʻOku fikaʻi ʻa e talamahuʻinga ʻe he Google ʻo makatuʻunga ʻi he ngaahi kupuʻi lea mahuʻinga. ʻI he taimi ʻoku fekumi ai ha taha ki ha foʻi lea pe kupuʻi lea pau, ʻe ʻoatu ia ki he ngaahi tuʻuaki ʻo e koloa ʻo makatuʻunga ʻi heʻenau taumuʻa ke fakatau. Ko e maʻolunga ange ʻa e lomiʻi, ʻa e maʻulalo ange ʻa e totongi, pea ko e lahi ange ʻa e tokotaha ʻaʻahi ke lomiʻi ʻi hoʻo tuʻuaki.
Ko e taha ʻo e ngaahi meʻa mahuʻinga taha ʻi he ngaahi foʻi lea ko e M’ Ko e FKT ko e tatau ia ʻo e tuʻuaki. ʻE tokoni atu ha tatau tuʻuaki ʻoku fakamanako ke ke makehe ai ʻi he feʻauhi. Ko ha tuʻuaki lelei, ʻi he tafaʻaki ʻe, te ne totongi ha paʻanga lahi ange pea iku ki ha tuʻunga tuʻuaki maʻulalo ange. Ka, ʻi he founga totonu, te ke lava ʻo fakalahi hoʻo FKT. Ko ha konga mahuʻinga ʻeni ʻo e totongi-ki he-lomiʻi ʻi he tuʻuaki ʻo e ngaahi foʻi lea.
ʻE tokoni hono fakaʻaongaʻi ʻo e tokotaha fakatau personas mo e fekumi ki heʻenau ngaahi fie maʻu ke ke ʻohofi ʻa e ngaahi foʻi lea totonu ki hoʻo pisinisi. ʻOku fakamatalaʻi ʻe hono faʻu ʻo ha tatau ʻa e meʻa ʻoku fie maʻu ʻe ha kasitoma anga, ʻa e ngaahi faingataʻa ʻoku nau fehangahangai mo iá, pea mo e ngaahi meʻa ʻoku ne takiekina ʻenau ngaahi fili. ʻE tataki ʻe he fakamatala ko ʻeni hoʻo fekumi ki he foʻi lea mahuʻinga. Ko hoʻo hiki pe ho tatau, fakaʻaongaʻi e ngaahi meʻangaue ki hono fili ʻo e foʻi lea mahuʻinga hange ko e Google tefitoʻi meʻangaue ke fekumi ki he ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki. ʻE tokoniʻi koe ʻe he ngaahi meʻangaue ko ʻeni ke ke lausiʻi ha lisi loloa ʻo e ngaahi foʻi lea mahuʻinga ʻoku nau maʻu ʻa e faingamalie maʻolunga taha ʻo e tuʻunga.
Ko e taha ʻo e ngaahi konga mahuʻinga taha ʻo e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko e mahino ki hoʻo kau fanongo. Manatuʻi ʻe kehekehe pe ʻa e founga fakatau ʻa e kasitoma ʻo makatuʻunga ʻi he faʻahinga ngaue mo e meʻa ʻoku nau fie fakatau. Hangē ko ʻení, Mahalo he ʻikai fekumi ha kautaha branding ʻi Lonitoni ki ha kautaha branding ʻi Niu ʻIoke pe Losi ʻEniselisi. ʻE kehe ʻa e fononga ʻa e tokotaha fakatau ʻo makatuʻunga ʻi he faʻahinga pisinisi, ko ia ʻoku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga.
Makehe mei hono fakaʻaongaʻi ʻo e Google foʻi lea ko e tohi palani, te ke lava foki ʻo fakaʻaongaʻi ha ngaahi meʻangaue ki he fekumi ki he foʻi lea mahuʻinga. ʻOku matuʻaki tokoni ʻa e meʻangaue ki he tohi palani ʻa e Google ki he meʻa ni. ʻOku ne fakahaaʻi ʻa e tokolahi ʻo e kakai ʻoku nau fekumi ki he foʻi lea mahuʻinga, ko e ha e lahi ʻo ʻenau loto fiemalie ke totongi, pea ko e kakai ʻe toko fiha ʻoku nau fekumi ki he kupuʻi lea pau ko iá. ʻOku ne toe fokotuʻu mai foki mo ha ngaahi foʻi lea mahuʻinga ke ke fekumi ki ai. ʻOku tokoni ia ke ke langa ha ngaahi tuʻuaki ʻoku fakataumuʻa ki ai. Ko hoʻo ʻiloʻi pe ha ngaahi foʻi lea lelei, te ke lava ʻo fakaʻaongaʻi kinautolu ʻi hoʻo ngaue.
ʻE hanga ʻe hono fakaʻaongaʻi ʻo e ngaahi meʻangaue hange ko e foʻi lea mahuʻinga ʻa Alexa ʻo fakaʻata koe ke ke fakafuofuaʻi ʻa e feʻauhi mo e mafai ʻo hoʻo kautaha. ʻOku vahe ʻe he meʻangaue ko ʻeni ʻa e uepisaiti takitaha ko ha maaka malohi ʻoku ne fakahaaʻi ʻa e founga ʻoku falalaʻanga ai ʻa e saiti ʻi ha lisi ʻo e ngaahi ola ʻo e foʻi lea mahuʻinga. Vahevahe ʻo e leʻo ko ha meʻangaue maʻongoʻonga ia ʻe taha ki hono fakafuofuaʻi ʻo e mafai. Ko e maʻolunga ange ʻa e leʻo ʻo e kautaha, Ko e lahi ange hono lau ko e falalaʻanga. ʻE lava ke tokoni ʻeni ke fakaleleiʻi hoʻo muimuitaha fakahokohoko ʻaki haʻo fakaleleiʻi hono fakatokangaʻi mo e mafai.
ʻOku lahi ha ngaahi founga ke talamahuʻinga ai ki he ngaahi meʻalele ʻi he polokalama ʻa e Google. Ko e founga angamaheni taha ko e totongi-ki he-lomiʻi, ʻa ia ko e totongi advertisers pe ki he lomiʻi mei heʻenau tuʻuaki. Ko e PC ko e founga mamafa taha ia, ka ko e ola lelei taha ia kapau ʻoku ke feinga ke fakataumuʻa ki ha kakai pau. Kapau ʻoku ke feinga ke fakalahi hoʻo uepisaiti, neongo ia, ʻOku totonu ke ke fakakaukauʻi ʻa e FPM. ʻE siʻisiʻi ange e fakamole ʻa e founga ko ʻeni, ka te ne fakahaaʻi pe hoʻo tuʻuaki ki ha kakai ʻe laungeau.
Te ke lava ʻo fakalahi hoʻo talamahuʻinga ʻi ha foʻi lea pe kupuʻi lea pau ke toe lahi ange ai ho faingamalie ke takiekina e kau ʻaʻahi foʻou. ʻOku totonu foki ke ke fakakaukauʻi ho maaka lelei fakalukufua ke fakapapauʻi ʻa e talamahuʻinga lelei taha. ʻOku makatuʻunga ʻeni ʻi ha meʻa ʻe tolu: meʻa ʻi hoʻo uepisaiti, tatau ʻo e tuʻuaki, mo e sipinga ʻo e peesi ʻuluaki. Ko e maʻolunga ange ʻa e maaka lelei, ko e maʻulalo ange ʻa e fakamole ki he lomiʻi ʻe maʻau. Neongo ia, ʻOku ʻikai maʻá e tokotaha kotoa pē ʻa e fili ko ʻení. ʻOku matuʻaki fie maʻu ke muimui ki he ngaahi fakahinohino ʻa e Google pea fakamoleki ha taimi optimizing hoʻo ngaue.
ʻOku totonu ke ke feinga ke fokotuʻu ha ʻuluaki talamahuʻinga ʻoku molumalu. ʻE ʻoatu ʻe he meʻa ni ha loki ke liliu ai e talamahuʻinga kapau te ke sio ki ha sipinga ʻi hoʻo fakamatala. ʻOku totonu foki ke ke taumuʻa ke feau e ngaahi fie maʻu ʻa e advertiser ki he lahi ʻo e fakamaʻu mo e tuʻunga lelei ʻo e feʻaluʻaki. ʻI hono fakaʻaongaʻi e founga ko ʻeni, te ke taʻofi ʻa e maumauʻi ʻo e feituʻu tuʻuaki pea fakaʻehiʻehi mei he tautea mei he Google. Ko e taimi ʻoku hoko mai ai ʻa e ngaahi founga talamahuʻinga, ʻoku lelei taha pē ke faitaha mo e meʻa ʻokú ke ʻiló, pea muimui ʻi ha founga kuo fakamoʻoniʻi ki maximizing hoʻo patiseti.
Fakaʻosí, ʻOku totonu ke ke tokanga ki hoʻo ngaahi feʻauʻauhi’ talamahuʻinga. Tokanga ki he ngaahi foʻi lea mahuʻinga ʻoku fakahoko lelei taha kiate kinautolu mo e meʻa ʻoku nau ʻoatu. ʻE tokoni hono fakaʻaongaʻi ʻo e fakamatala mei he ngaahi lea ʻo e kuohili ke ke fakatahatahaʻi ʻa e talamahuʻinga lelei taha. Pea, te ke maʻu ha fakakaukau lelei ange ki he faʻahinga ngāue ʻoku kau ki aí. Koeʻuhi ke ola lelei ʻa e tuʻuaki, ʻOku mahuʻinga ke vakaiʻi hoʻo ngaahi tuʻuaki mo e mavae. Kapau ʻoku ke fie maʻu hoʻo feinga ke fakatupu ha tuʻunga maʻolunga ange ʻoku ou, kuo pau ke ke tokanga ki he meʻa ʻoku fai ʻe hoʻo ngaahi feʻauʻauhi.
Makehe mei he vave ʻo e lomiʻi, ʻOku toe fakapapauʻi foki ʻa e maaka lelei ʻi he tuʻuaki ʻo e tuʻuaki pea mo e aʻusia ʻo e peesi ʻuluaki. ʻE kehekehe pe ʻa e ngaahi tuʻuaki mo e ngaahi foʻi lea mahuʻinga tatau mo e ngaahi kulupu tuʻuaki, makatuʻunga ʻi he mohu founga tuʻuaki, peesi to mo e Demographic targeting. ʻE liliu ʻe he ngaahi tuʻuaki honau maaka lelei ʻi he taimi ʻoku nau moʻui ai, pea ʻoku fakakaukauʻi ʻe he Google ʻa e vahe tolu ʻe ua ʻo e ngaahi moʻoniʻi meʻa ʻi he taimi ʻoku fikaʻi ai ʻa e maka. Kapau ʻoku ke fakaʻaongaʻi ʻa e faʻunga ʻo e ʻakauni lelei pea fai ha sivi lahi, ʻe faingofua pe ke ke aʻu ki ha maaka lelei ʻo e toko ono pe fitu.
Neongo ʻe ngali faingofua, ʻe lava ʻe ha maaka lelei maʻulalo ʻo totongi koe ʻo lahi ange ʻi ha maaka lelei maʻolunga. Koeʻuhi he ʻoku makatuʻunga ia ʻi he fakamatala fakahisitolia, ʻe lava ke maʻu ʻe hoʻo tuʻuaki ha maaka lelei maʻolunga neongo kapau ʻoku ʻikai ke feʻauʻauhi. Meʻamālie, ʻOku ʻomi ʻe he Google ha fakamatala ki he meʻa ke ʻamanaki ki ai, koeʻuhi ke ke lava ʻo maʻu hoʻo tuʻuaki ke aʻusia ʻa e maaka maʻolunga taha QA. ʻI he mahino ʻa e ngaahi moʻoniʻi meʻa ʻoku ne uesia ʻa e maaka lelei hoʻo tuʻuaki, te ke lava ʻo fakaleleiʻi hoʻo ngaahi tuʻuaki pea maʻu ʻa e lahi taha mei hoʻo patiseti tuʻuaki.
Ko e foʻi lea mahuʻinga ko ha meʻa mahuʻinga ʻaupito ia ʻi hono fikaʻi ʻo e maaka lelei, pea ʻoku lahi ha ngaahi meʻa te ke lava ʻo fai ke fakaleleiʻi ai hoʻo. Ko e mahuʻinga ko ha meʻa lahi, ko ia feinga ke fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo e kuo fakamaʻalaʻala hoʻo uepisaiti. Ko e maʻolunga ange ʻa e meʻa ʻoku mahuʻinga, ko e maʻolunga ange ho maaka lelei ʻe. Hangē ko ʻení, Kapau ʻoku ke tuʻuaki ha feituʻu ʻoku ʻi ai e fefakatauʻaki, feinga ke tukutaha e tokanga ʻi he ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo hoʻo kuo fakamaʻalaʻala.
ʻOku toe mahuʻinga foki ʻa e lanu ʻo e button mo e ngaahi foʻi lea ʻi he ʻuluʻi fakamatala ʻo e pesi. ʻE lava ʻe he ngaahi liliu ki he ngaahi ʻelemeniti ko ʻeni ʻo fakatupulaki ʻa e fakautuutu ʻo e ului. Ngaahi tokoni fakalao Claimant, hange ko ʻeni, fakalahi ʻenau ului ʻaki 111.6% Hili hono liliu e ʻuluʻi fakamatala ʻi heʻenau uepisaiti. ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki hoʻo ngaahi foʻi lea ko e maaka lelei, ka ko e meʻa mahuʻinga tahá, kuo pau ke ke ʻiloʻi ʻa e ngaahi tefitoʻi meʻa ʻoku ne fakapapauʻi ia. ʻOku totonu ke aleaʻi kotoa ʻa e ngaahi meʻa ko ʻeni ʻe tolu kapau ʻoku ke fakamatoato ʻi hono fakatupulaki ho maaka lelei.
Ko e taha ʻo e ngaahi founga lelei taha ke fakalahi ai e ola lelei hoʻo ngaahi tuʻuaki tuʻuaki ko e toe targeting. ʻI he toe targeting, te ke lava ʻo fakaʻaliʻali ha ngaahi tuʻuaki ki ha kau ʻaʻahi pau kuo nau ʻaʻahi ki hoʻo saiti. ʻE fakaʻaliʻali leva hoʻo ngaahi tuʻuaki ʻi he Google Display Network ki he kau ʻaʻahi ko ʻeni. Neongo ia, ke maʻu ʻa e lelei taha mei he toe targeting, ʻOku totonu ke ke konga hoʻo kau ʻaʻahi ki he uepisaiti. Ke fai ʻeni, te ke lava ʻo fakafehoanaki ʻa e demographics mo fakaʻaongaʻi ha meʻangaue segmentation.
Ko hono fakaʻaongaʻi ʻo e retargeting ʻi he ngaahi foʻi lea ko ha founga lelei ia ke fetuʻutaki ai mo e kau kasitoma lolotonga, pea aʻu ki he niʻihi foʻou. Ngaahi tuʻuaki ʻoku fokotuʻu ʻi hoʻo uepisaiti ʻo fakafou ʻi he Google ngaahi foʻi lea ʻi he ngaahi peesi ʻo hoʻo uepisaiti, koeʻuhi ke toe sio ʻa e kakai naʻa nau ʻaʻahi ki hoʻo saiti kiate kinautolu. ʻE lava ke fakaʻaongaʻi ʻa e founga ko ʻeni ʻi he mitia fakasosiale, kau ai ʻa e Facebook mo e Twitter. Ki he ngaahi ola lahi taha, toe targeting ʻoku totonu ke hoko ia ko ha konga angamaheni ʻo hoʻo founga pisinisi.
Te ke lava ʻo faʻu ha ngaahi lisi ʻo e kakai ʻo makatuʻunga ʻi ha ngaahi ngaue pau mo e ngaahi meʻa ʻoku manako ai ʻa e kau ʻaʻahi ki he uepisaiti. Hangē ko ʻení, Kapau ʻoku ne hoʻo uepisaiti ki he kakai ʻoku nau fakaʻaongaʻi ʻa e Gmail, te ke lava ʻo ʻohofi kinautolu ʻaki ha ngaahi tuʻuaki ʻoku fekauʻaki mo ʻenau ngaahi ʻakauni Google. Te ke lava foki ʻo fakaʻaongaʻi ʻa e kau fanongo angamaheni ʻoku tatau mo e ngaahi tuʻasila ʻimeili ʻo e kau ʻaʻahi ki he uepisaiti. Te ke lava foki ʻo fakaʻaongaʻi ʻa e muimuiʻi ʻo e ului ke fakataumuʻa ki ha ngaahi peesi uepisaiti pau, hange ko e ngaahi peesi ʻo e koloa, ke toe lahi ange hoʻo foki ki he ʻinivesimeni. ʻI hono fakatahaʻi e ongo founga ko ʻeni, te ke lava ʻo fakalahi hoʻo ola lelei ʻo fakafou ʻi he toe targeting mo e ngaahi foʻi lea.
Ko ʻene segmented pe hoʻo kau fanongo, te ke lava ʻo fokotuʻu ha tuʻuaki targeting ʻo fakaʻaongaʻi ʻa e netiueka tuʻuaki ʻa e Google. Ko e founga lelei taha ki hono toe targeting ʻaki e ngaahi foʻi lea ko e taha ʻoku ʻaonga ki hoʻo uepisaiti mo hoʻo pisinisi. Te ke lava ʻo ʻohofi hoʻo kau fanongo ʻi ha ngaahi mitia kehekehe, kau ai ʻa e Google Display Network, YouTube, Polokalama Android, pea toe lahi ange. ʻOku tokoni hono fakaʻaongaʻi ʻo ha sipinga targeting ke ke fakafuofuaʻi ʻa e lahi ʻo e tuʻuaki takitaha ʻoku mole meiate koe pea mo e ngaahi founga ʻoku ʻaonga taha ki hoʻo pisinisi.
