Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
Telefoní: +49 8231 9595990
Taimi ʻoku fakaʻaongaʻi lelei ai, ʻE lava ke tokoni ʻa e ngaahi foʻi lea ko ʻeni ke aʻusia ʻe he ngaahi pisinisi ʻenau ngaahi taumuʻa. ʻI he ngaahi tuʻuaki kuo fakataumuʻa, te nau lava ʻo fakaʻuli lahi ange ki heʻenau uepisaiti, maʻu ha taki lahi ange, pea aʻusia ha ngaahi ului lahi ange. Neongo ʻoku mahuʻinga ʻa e SEO ki ha faʻahinga pisinisi pe, ʻE lava ke ʻomi ʻe he ngaahi foʻi lea ko ʻeni ha toe ivi lahi ange. ʻI he tokanga taha ki he ngaahi foʻi lea mahuʻinga mo e meʻa optimizing, te ke lava ʻo faʻu ha tuʻuaki ʻe fakataumuʻa ki hoʻo maketi ʻoku fakataumuʻa ki ai. ʻE fakapapauʻi ʻe ha tuʻuaki tuʻuaki lelei ʻoku sio e kakai totonu ki hoʻo ngaahi tuʻuaki.
Ko ha founga lelei ke fakaleleiʻi ʻaki hoʻo ngaue tuʻuaki ko hono fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻoku fekauʻaki mo e kaveinga ʻo e tuʻuaki. ʻOku totonu ke fekauʻaki ʻa e ngaahi foʻi lea mahuʻinga mo hoʻo peesi ʻuluaki, kaveinga ʻo e tuʻuaki, pe fakatouʻosi. ʻOku ola lelei taha ʻa e foʻi lea ʻe ua pe tolu. Ko ha ngaahi tokoni ʻeni ki hono fili ʻo e ngaahi foʻi lea mahuʻinga. Te ke lava foki ʻo taʻofi ha ngaahi foʻi lea pau mei ha ngaahi kulupu tuʻuaki pau. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ki he founga hono fili mo fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ke fakaleleiʻi ʻaki hoʻo ngaahi tuʻuaki tuʻuaki.
Kimuʻa pea fili e ngaahi foʻi lea mahuʻinga ki he ngaahi foʻi lea, ʻOku totonu ke ke fakakaukau ki hoʻo kau fanongo mo ʻenau taumuʻa fekumi. Kapau te ke taʻofi ʻa e ngaahi lea fakalukufua, te ke lava ʻo tuʻusi ʻa e kau fakatau mei hoʻo foneli tuʻuaki. ʻI he meʻa ni, ʻe ʻasi pe hoʻo ngaahi tuʻuaki ki he kau kasitoma ʻoku nau taipeʻi ha kupuʻi lea ʻoku fekauʻaki mo koe. Ka, tokanga taha ki hono faʻu ʻo ha ngaahi meʻa ʻaonga ʻoku ne tataki hoʻo ngaahi faingamalie ʻi he founga fakatau mo fokotuʻu ha ngaahi va fetuʻutaki. ʻOku hiki atu ʻi lalo ha ngaahi sipinga ʻo e ngaahi foʻi lea mahuʻinga ki he ngaahi foʻi lea.
ʻOku fakatauhoa ʻa e kupuʻi lea: ʻI he taimi ʻoku fili ai e ngaahi foʻi lea mahuʻinga ki hoʻo ngaue, ʻoku totonu ke ke fakaʻaongaʻi ha meʻangāue ʻoku fakatauhoa ʻaki e kupuʻi leá. ʻOku ne fakaʻata koe ke ke fakangatangata hoʻo fakamole pea maʻu ha kau fakatau kuo ʻosi fakapapauʻi. Kapau ʻoku toutou fakaʻaongaʻi ʻe hoʻo kau fanongo ʻa e ngaahi lea ko ʻeni, te ke lava ʻo fakaʻaongaʻi ha foʻi lea mahuʻinga ʻoku tatau mo e kupuʻi lea, ʻa ia ʻoku ne fakaʻaliʻali pe hoʻo tuʻuaki ʻi he ngaahi kupuʻi lea ʻoku ʻi ai ʻa e sipela tatau mo e kupuʻi lea. ʻE fakapapauʻi ʻe he founga ko ʻeni ʻe toki ʻasi pe hoʻo tuʻuaki ʻi he taimi ʻoku fekumi ai e kakai ki he kupuʻi lea totonu.
ʻOku makatuʻunga ha maaka lelei ʻi ha meʻa ʻe tolu: ʻa e vave ʻo e clickthrough ʻoku fie maʻu (FKT), ʻa e mahuʻinga ʻo hoʻo tuʻuaki, mo e aʻusia ʻa e kau ʻaʻahi ʻi he taimi ʻoku nau lomiʻi ai ʻi hoʻo tuʻuaki. ʻE kehekehe ʻa e maaka lelei ʻi he vahaʻa ʻo e ngaahi foʻi lea mahuʻinga mo e ngaahi kulupu tuʻuaki. Fakatatau mo e mohu founga tuʻuaki, to ʻa e ʻu peesi, mo e Demographic targeting, ʻe lava ke kehekehe ʻaupito ʻa e maaka lelei. Hili e moʻui hoʻo tuʻuaki, ʻE liliu ʻe he Google ʻa hono maaka lelei ʻo makatuʻunga ʻi he fakamatala ko ʻeni. ʻE liliu ʻe he Google ʻa hono maaka lelei ʻo makatuʻunga ʻi he fakamatala ko ʻeni: “Maʻolunga,” “Angamaheni,” mo e ʻ masiva ʻ.
Ko e ʻuluaki konga ʻo e maaka lelei ko e lelei hoʻo tuʻuaki ʻo e ngaahi feʻauʻauhi. Kapau ʻoku ke targeting ha ngaahi foʻi lea pau, ʻOku mahuʻinga ke ʻai hoʻo ʻuluʻi fakamatala ki he malohi taha ʻe lava. Ko e meʻa mahuʻinga ʻe taha pe ʻoku ʻi ai ha meʻa lelei ʻi hoʻo tuʻuaki. ʻOku ʻikai fie maʻu ʻe he Google ke fakamoleki ʻe he kau ʻaʻahi ha taimi ke lau ai e ngaahi meʻa ʻoku ʻikai lelei. Neongo ia, Kapau ʻoku maʻu ʻe hoʻo tuʻuaki ha FKT maʻolunga ka ko ha maaka lelei, ʻoku lelei taha ke taʻofi ia pea fetongi ʻaki ia ha meʻa kehe.
ʻOku ʻikai fekauʻaki hangatonu ʻa e maaka lelei mo e tatau ʻo e tuʻuaki, ka ʻoku mahuʻinga ke manatuʻi ko ha meʻa ia ʻi he tuʻunga ʻoku ʻi ai hoʻo tuʻuaki. ʻOku totonu ke tatau hoʻo tatau tuʻuaki mo e peesi ʻo e tuʻuaki mo e meʻa ʻoku ke ʻi ai pea fakaleleiʻi hono maaka lelei. ʻOku kau ʻi he ngaahi meʻa kehe ʻa e mahuʻinga ʻo e ngaahi foʻi lea fakasiokalafi mo e meʻangaue pau. Hange ko ʻeni, Kapau ʻoku targeting consumers hoʻo tuʻuaki ʻi Tituloiti, ʻe ʻi ai hano maaka lelei maʻulalo ange ʻi he taha ʻo makatuʻunga ʻi he mahuʻinga fakalukufua.
Ko e ʻavalisi ʻo e totongi fakamahina ki ha kiʻi kautaha midsize ke fakaʻaongaʻi ʻa e Google Adwords ʻoku ʻi he vahaʻa ʻo e paʻanga ʻe 9 mo e 10000 ʻi he mahina. ʻOku meimei ke $100 ki he $120,000 he taʻu. Ka ʻe lava ke maʻolunga pe maʻulalo ange ʻa e totongi, makatuʻunga ʻi he ngaue mo e fakavaʻe ʻoku fakaʻaongaʻi. ʻOku faʻa maʻolunga ange ʻa e totongi ki he ngaahi foʻi lea mahuʻinga maʻolunga, ʻa ia ʻoku feʻauʻauhi. Ka ʻo kapau ko hoʻo taumuʻa ke maʻu ha meʻalele ki hoʻo uepisaiti pe koloa, ʻOku totonu ke ke taumuʻa ke fakamoleki ha paʻanga ʻe hongofulu ki he lomiʻi ʻi he.
ʻOku lahi ha ngaahi founga ke fakapapauʻi ai ʻa e lahi ʻo e meʻa ʻoku totonu ke ke fakamoleki ʻi he ngaahi foʻi lea ko e, makatuʻunga ʻi he faʻahinga pisinisi ʻoku ke fakalele. ʻE lava ke tonu kiate koe ha sipinga prepaid pe totongi makasini. Te ke lava ʻo fakaʻaongaʻi ha tohi palani ki he foʻi lea taʻetotongi ʻoku ʻomi ʻe he Google ke sio pe ko e ha e ngaahi foʻi lea mahuʻinga ʻoku feʻauʻauhi pea mo e tokolahi ʻo e kakai ʻoku nau fekumi ki ha koloa pau. Kapau ʻoku fakangofua ia ʻe hoʻo patiseti, te ke lava ʻo vahevahe ha peseti pau ʻo hoʻo patiseti ki he ngaahi tuʻuaki toʻotoʻo, pea te ke lava foki ʻo fakataumuʻa ki ha faʻahinga meʻangaue toʻotoʻo pau.
Neongo ʻene hoko ko ha ngaue totongi mamafa, Ko e ngaahi foʻi lea ko ha founga tuʻuaki lelei ia ʻoku ne fakahaaʻi hoʻo pisinisi ki ha kau kasitoma ʻe laui miliona. ʻE lava foki ke tokoni ʻa e ngaahi foʻi lea ko ʻeni ke fetongi ʻa e fakamole ʻaki hono fakaleleiʻi e lahi ʻo e ului. ʻOku mahuʻinga ke manatuʻi ʻoku ʻikai ha founga pau ia ki he lavameʻa. ʻI hono fakaʻosinga, ʻOku mahuʻinga ʻaupito ʻa e totongi ʻo e ngaahi foʻi lea ko e tuʻuaki ʻe lava ke toe foki mai. ʻOku ʻikai ha founga lelei ange ke kamata ʻaki hoʻo fononga fakamaketi ʻi he ʻInitaneti.
Ko e totongi-ki he-lomiʻi (FPC) Founga angamaheni ko e founga angamaheni ia ʻo e kole ʻi he ngaahi foʻi lea tuʻuaki. Ko e founga ko ʻeni ko e lelei taha ia ki hono fakaʻuli ʻo e kau fakatau ki hoʻo uepisaiti, ka ʻoku ʻikai ko ha meʻa lelei ia ki hono faʻu ha ngaahi tohi lahi ʻo e feʻaluʻaki fakaʻaho. Te ke lava ʻo fakaʻaongaʻi ʻa e totongi-ki he-mille (FPM) founga ʻo e kole ʻi he ngaahi foʻi lea ke holoki ʻaki hoʻo PC. ʻOku faʻa fakaʻaliʻali lahi ange ʻa e ngaahi tuʻuaki ʻo e FPM ʻi he ngaahi uepisaiti ʻoku fekauʻaki mo ia ʻoku ʻasi ai ʻa e ngaahi tuʻuaki ʻo e ngaahi tuʻuaki.
Kapau ʻoku ke mapuleʻi ʻa e fama k, Ko e ngaahi foʻi lea ko e feituʻu lelei taha ia ki he maketi hoʻo koloa pe ngaue tokoni. ʻI hono faʻunga ʻo e talamahuʻinga, te ke lava ʻo fakapapauʻi ʻa e taimi, feituʻu, mo e lahi ʻo e meʻa ke fakafiefia. Te ke lava ʻo ʻohofi hoʻo kau fakatau toutou fakafetuʻutaki pea ʻuluaki ʻasi ʻi he ngaahi ola ʻo e fekumi. Hangē ko ʻení, Kapau ʻoku ke fakatau handbags ʻi he ʻInitaneti, Mahalo te ke fie ʻohofi ʻa e kakai ko ia ʻoku nau fakatau ʻa e faʻahinga koloa pehee. ʻI he meʻa ni, te ke lava ʻo fakataumuʻa kinautolu ʻaki haʻo fekumi ki heʻenau ngaahi fie maʻu mo e fie maʻu.
Ko ha founga ʻaonga ʻe taha ki hono tokangaʻi hoʻo ngaahi foʻi lea ko e vahevahe ia ki ha ngaahi “ngaahi kulupu tuʻuaki.” ʻOku totonu ke kau ʻi he ngaahi kulupu ko iá ʻa e ngaahi kupuʻi lea ʻe hongofulu ki he nimangofulu ʻoku fekauʻaki mo iá. Te ke lava leva ʻo fakafuofuaʻi mavahevahe ʻa e kulupu takitaha. ʻE fakaʻaongaʻi leva ʻe he Google ha talamahuʻinga ʻe taha ki he kulupu takitaha. Ko e vahevahe fakapotopoto ko ʻeni ʻo e ngaahi kupuʻi lea ko e ki ia ki hono tokangaʻi hoʻo ngaue kotoa. Kapau ʻoku ʻikai ke ke ʻiloʻi e ngaahi lao ko ʻeni, ʻOku ngalingali te ke iku ʻo maumauʻi hoʻo ngaahi foʻi lea ko e tokateu.
Ko e SKAGs ʻi he ngaahi foʻi lea ko ha founga manakoa ia ke faʻu mo fakalele ʻaki ha tuʻuaki. ʻI he taimi ʻoku faʻu ai ha SKAG, ʻOku ke hiki tatau ʻa e kulupu tuʻuaki ke fakataumuʻa ki ha ngaahi foʻi lea mahuʻinga ange. Maʻá e kulupu takitaha, faʻu ha faʻahinga tuʻuaki kehe. Hangē ko ʻení, Kapau ʻoku ʻi ai haʻo kulupu ʻo ha ongo foʻi lea mahuʻinga ʻe ua, faʻu ha tatau tuʻuaki kehekehe ʻe ua pea fakaʻaongaʻi ha taha ki he foʻi lea mahuʻinga takitaha. ʻE ola lelei ange ʻa e taha ki he foʻi lea takitaha ʻi he tuʻuaki ʻe taha ki he foʻi lea mahuʻinga tatau. ʻI he lele loloa, ʻe totongi ʻeni!
ʻOku ola lelei ʻa e SKAGs ki hono fakatupulaki ʻo e ului mo fakaleleiʻi ʻa e mahuʻinga ʻo hoʻo ngaahi tuʻuaki. ʻOku ʻamanaki ʻa e kau fakaʻaongaʻi ki he ngaahi ola mo e ngaahi tuʻuaki ʻoku fekauʻaki mo ʻenau ngaahi lea fekumi. Ko e māʻolunga angé ʻa e FKT, ko e lelei ange. ʻOku toe hoko foki ʻa e SKAGs ko ha fili lelei ange ki he ngaahi kulupu ʻoku nau tuʻuaki ha ngaahi koloa lahi. Neongo ʻoku ʻikai ke nau ʻaonga ʻo hange ko e ngaahi kulupu tuʻuaki koloa, ʻe lava ke nau hoko ko ha founga lelei ki ha ngaahi koloa kehekehe. Neongo ia, ʻOku mahuʻinga ke manatuʻi ʻoku ʻi ai ha ngaahi lelei kehekehe ʻo e faʻahinga foʻi lea kehekehe.
SKAGs fakaʻata koe ke ke fakafeʻungaʻi hoʻo tuʻuaki ki ha ngaahi foʻi lea pau. ʻOku fakatupulaki ʻe he meʻa ni ʻene mahuʻinga ki he Google pea fakaleleiʻi ho maaka tuʻuaki, ko ha meʻa mahuʻinga ʻi he tuʻuaki optimization. ʻOku faʻa ʻi he ngaahi kulupu tuʻuaki angamaheni ha ngaahi foʻi lea mahuʻinga, pea ʻe lava ʻe hano liliu ʻo e tuʻuaki ʻo ha niʻihi ʻo kinautolu ʻo fakatupulaki ʻa e FKT ki ha niʻihi kae holoki ia maʻá e niʻihi kehé. Mo SKAGs, ʻe fekauʻaki hoʻo ngaahi tuʻuaki mo e searcher pea maʻulalo ange CPA.
ʻOku tatau pe ʻa e faʻahinga ʻoku ʻuluaki seti ʻi he Google Adwords, ʻa ia ʻoku ne fakaʻata hoʻo ngaahi tuʻuaki ke ʻasi ʻi he ngaahi fekumi ʻoku fekauʻaki mo ia pea aʻu pe ki he ngaahi foʻi lea ʻoku ʻikai mahuʻinga. Ko e hoa lahi ko e faʻahinga fakangatangata siʻisiʻi taha ia pea ʻoku ne ʻoatu ha feliliuaki lahi ange ʻi he taimi ʻoku hoko mai ai ki he ngaahi kupuʻi lea fakalukufua. ʻOku matuʻaki ʻaonga ia ki he ngaahi foʻi lea mahuʻinga loloa, pea ʻoku fokotuʻu mai ʻe he fakamoʻoni te ne lava ʻo fakaleleiʻi hoʻo. Neongo ia, Mahalo ʻoku ʻikai ko e fili lelei taha ia ki he advertisers foʻou ʻoku ʻikai mahino kiate kinautolu ʻa e faikehekehe ʻo e faʻahinga tatau.
Neongo ʻoku malu ʻa e hoa lahi ke fakaʻaongaʻi ki he ngaahi ʻakauni foʻou, ʻe lava foki ke ʻi ai hano ngaahi nunuʻa fakatuʻutamaki ki ha kautaha. Kapau ʻoku ke overuse tatau, ʻe lele hoʻo foʻi lea mahuʻinga discoverability amok, pea ʻe ʻasi mai hoʻo ngaahi tuʻuaki ʻi he ngaahi fekumi taʻe ʻaonga. Ko e lao lelei ʻo e motuʻa tuhu ke lea maʻulalo ʻaupito ʻi he ngaahi lea tatau. ʻI he founga ni, te ke lava ʻo fetongi ʻa e ngaahi fakamole maʻolunga. ʻIkai ngata ai, fakapapauʻi ʻoku ke fakahingoa hoʻo ngaahi foʻi lea mahuʻinga lahi ʻi ha faile excel kapau ko ha tokotaha ngaue fakalakalaka koe.
He ʻikai tatau ʻa e ngaahi foʻi lea ʻoku kovi ʻi he lea tatau, kehekehe ʻa e kehekehe, mo e plurals. ʻOku fakaʻaongaʻi ʻa e ngaahi lao tatau pe ki he ngaahi foʻi lea ʻoku ʻikai lelei. ʻOku ʻikai fie maʻu ʻe he Google ke ke tamateʻi noa pe hoʻo ʻakauni ʻaki haʻo tukunoaʻi pe ʻa e ngaahi foʻi lea mahuʻinga. Ko e hoa lahi ko e fili lelei taha ia ki he advertisers ʻoku nau fie maʻu ke toe lahi ange ʻa e ului ʻo ʻikai totongi ki he ngaahi meʻalele taʻeʻaonga. ʻOku fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ke toʻo ʻaki ʻa e ngaahi meʻalele taʻeʻaonga mo fakatupulaki ʻa. Ko e hoa lahi ko ha fili lelei ia ʻi he taimi ʻoku ʻikai ʻaonga ai ha foʻi lea pe kupuʻi lea pau ki hoʻo ngaue.
