Founga ke kamata ʻaki e ngaahi foʻi lea

ʻE lava ke hoko ʻa e Google Adwords ko ha konga ola lelei ʻo hoʻo founga fakamaketi. ʻOku ʻomi ʻe he Google ha ngaahi meʻangaue taʻetotongi ke tokoniʻi koe ke faingofua hoʻo ngaue, kau ai ha fealeaʻaki. ʻOku mahino quantifying hoʻo ngaahi taumuʻa mo e mahino ki he founga hono fakafuofuaʻi ʻo e lavameʻa ko e ki ia ki he lavameʻa. ʻOku fuʻu mahuʻinga ke ʻiloʻi e ʻuhinga ʻoku ke fakaʻaongaʻi ai e AdWords mo e founga ke muimuiʻi lelei ai. Ko ha ngaahi tokoni ʻeni ke kamata ʻaki e ngaahi foʻi lea ko e M. Hokohoko atu hoʻo laukonga ke ako lahi ange fekauʻaki mo e ngaahi meʻangaue tuʻuaki malohi ko ʻeni.

Totongi ki he lomiʻi

ʻOku mahuʻinga hono tauhi ʻo e fakamole ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku maʻulalo ki ha faʻahinga tuʻuaki tuʻuaki. ʻOku ʻiloa ʻa e totongi ʻo e lomiʻi takitaha ʻi hoʻo tuʻuaki ko e totongi ki he lomiʻi (FPC). ʻOku ʻi ai ha ngaahi tokoni te ke lava ʻo muimui ki ai ke holoki ʻa e fakamole ki hoʻo ngaue tuʻuaki. ʻUluaki, fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga loloa mo e leʻo siʻisiʻi ʻo e fekumi, ka ko e taumuʻa ʻo e fekumi ʻoku ʻiloʻí. Ngāue ʻaki ke nounou ange, ngaahi foʻi lea mahuʻinga lahi ange ʻi he taimi ʻe lava ai. ʻE tohoakiʻi ʻe he ngaahi foʻi lea mahuʻinga ko ʻeni ha mavae lahi ange.

Ke fakapapauʻi hoʻo fakamole ki he lomiʻi ʻi he, ʻOku totonu ke ke ʻuluaki ʻiloʻi ho maaka lelei. ʻOku haʻi ʻa e maaka lelei ki he ngaahi foʻi lea mahuʻinga mo e ngaahi tohi tuʻuaki ʻi hoʻo tuʻuaki. ʻOku fakahaaʻi ʻe he tuʻunga lelei maʻolunga ʻa e mahuʻinga pea ko ia ai ʻoku maʻulalo ange ʻa e PC. ʻIkai ngata ai, manatuʻi ko e māʻolunga ange hoʻo FKT, ko e lelei ange. Neongo ia, ʻi he tupulaki ʻa e feʻauhi, ʻe lava ke toe lahi ange ʻa e fakamole ki he lomiʻi, ko ia, sio fakamamaʻu ki he fika ko ʻeni pea feinga ke lahi ange hoʻo tuʻuaki ke ʻasi ai ʻene kaunga.

Fakaʻosí, manatuʻi ʻoku kehekehe pe ʻa e totongi ki he lomiʻi ʻo fakatatau mo e koloa. Ko e maʻolunga ange ʻa e FPC, ko e lahi ange ia hono lomiʻi koe ʻe he kasitomaá. Hangē ko ʻení, ko ha kautaha lao ʻoku fekauʻaki mo e ngaahi fakatuʻutamaki ʻe fakanatula pe ʻene talamahuʻinga maʻolunga ange ʻi ha pisinisi ʻoku ne fakatau atu ha sitokeni Kilisimasi. Neongo ʻe ngali maʻolunga ʻa e totongi ki he lomiʻi ki ha $5 Sitōkeni Kilisimasi, mahalo he ʻikai ʻaonga ki ha loea ke tuʻuaki ha foʻi lea ʻoku kau ai ha fakatuʻutamaki.

ʻOku kehekehe ʻaupito ʻa e totongi ki he lomiʻi ʻi he vahaʻa ʻo e ngaahi ngaueʻanga. Ko ha kautaha fakalao, hangē ko ʻení, ʻe tukuakiʻi $6 ki he lomiʻi ʻi he, neongo ʻe totongi ʻe ha uepisaiti e-Commerce $1. Ko e Geotargeting ko ha founga lelei ia ke fakaʻehiʻehi ai mei he lomi taʻeʻaonga pea fakatupulaki hoʻo FKT. ʻOku ʻaonga ʻaupito ʻa e founga ko ʻeni ki he marketers ʻoku ʻi ai honau ngaahi feituʻu fakatuʻasino ʻi ha feituʻu pau. ʻE tupulaki ʻa e FKT, neongo ʻe lelei ange ʻa e Maaka Lelei. Fakakātoa, ko ha tokateu ʻaonga ia.

Ko e totongi ki he lomiʻi ko ha tefitoʻi metric ia ʻoku fakaʻaongaʻi ʻi he tuʻuaki pea ʻoku fakaʻaongaʻi ia ke fokotuʻu ʻa e totongi lahi taha ki he lomiʻi ʻi he Google AdWords ngaahi tuʻuaki. ʻE lava ke kehekehe ʻa e totongi ki he lomiʻi ʻo makatuʻunga ʻi he foʻi lea mahuʻinga mo e lahi ʻo e patiseti ʻoku fakataumuʻa ki ai ʻa e tuʻuaki. ʻOku mahuʻinga ke ʻiloʻi ʻa e meʻa ʻoku ke maʻu ko e FPC lahi taha, he ʻe maʻolunga ange ia ʻi he totongi totonu ʻo ha lomiʻi. ʻOku ʻi ai foki mo ha faʻahinga ʻe ua ʻo e PC: tohi lēsoní mo e ʻotomētiki p.

Muimuiʻi ʻo e fakaului

ʻOku fifili ha kakai tokolahi pe ʻe anga fefe hano muimuiʻi e lahi ʻo e ngaahi foʻi lea ʻoku hoko hili hono lomiʻi ʻe he kau ʻaʻahi ʻenau ngaahi tuʻuaki. Ko ha founga lelei ʻaupito hono muimuiʻi ʻo e uluí ke muimuiʻi ʻaki e ngaahi ngāue ko ʻení. ʻOku mahuʻinga ke fakahoko ʻa e ngaahi meʻa tatau ki he ngaue kotoa pe ʻoku ke fai koeʻuhi ke ke lava ʻo sio ki he tokolahi ʻo e kakai kuo nau ʻaʻahi ki hoʻo saiti hili hoʻo lomiʻi ʻi hoʻo ngaahi tuʻuaki. Ko ha ngaahi founga ʻeni ke fakahoko ʻaki hono muimuiʻi ʻo e ului ki he ngaahi foʻi lea tuʻuaki:

ʻIloʻi pe ko e fē ʻa e ului ʻoku mahuʻinga tahá. Kapau ʻoku fakamoʻoni ha tokotaha ʻaʻahi ki ha lova ʻofa faka-Kalaisi ʻe ua, ʻe lau ia ko ha ului ʻe ua. Ko e meʻa tatau pe, Kapau ʻe download ʻe ha tokotaha ʻaʻahi ha konga ʻo e kanotohi, ʻe hoko ʻeni ko ha ului pe ʻe taha. ʻAi ke ʻiloʻi pe ko e fe ʻa e ngaahi ului ʻoku mahuʻinga taha pea liliu hoʻo ngaahi fokotuʻutuʻu ki hono muimuiʻi ʻo e ului ke ʻasi ai ʻeni. Ko hoʻo fakapapauʻi pe ʻa e founga ke muimuiʻi ʻaki e ului, te ke lava ʻo sio pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne faʻu ʻa e ngaahi meʻalele lahi taha pea mo e ngaahi meʻa ʻoku ʻaonga taha.

Ke muimuiʻi e ngaahi ului, fili ʻa e “Vakaiʻi ʻi he window ʻo e ului” fili. ʻOku tuʻu ʻa e fili ko ʻeni ʻi he konga ki he settings fakalakalaka ʻo hoʻo ʻakauni. ʻOku ne muimuiʻi e kakai ʻoku nau sio ki hoʻo tuʻuaki ka ʻoku ʻikai ke nau lomiʻi ia. ʻE lava ke foki ʻa e kakai ko ʻeni ki hoʻo uepisaiti ʻi he kahaʻu mo e papi ului, ka ʻoku ʻikai ʻi he taimi pe ko ia. ʻI he taimi ʻoku ke fakakaukauʻi ai ʻa e sipinga ongoongo ko ʻeni, fili ʻa e lahi ʻo e taimi kuo ʻosi talu mei hono mamataʻi fakaʻosi ʻe he tokotaha ʻaʻahi hoʻo tuʻuaki. Kapau ʻoku ʻikai faʻu ʻe hoʻo saiti ha paʻanga hu mai, fakaʻaongaʻi ha fika maʻolunga ange ki he vakai ki he ngaahi ului.

Kapau ʻoku fakatupu ʻe hoʻo ngaahi tuʻuaki ha telefoni, ʻoku mahuʻinga ke muimuiʻi e ngaahi uiuiʻi ko ʻeni. ʻE tokoni hono tanaki atu ʻo e ngaahi kouti ki hono muimuiʻi ʻo e ului ki he peesi ʻuluaki ʻo hoʻo uepisaiti ke mahino kiate koe ʻa e ngaahi tuʻuaki ʻoku ʻaonga taha kiate koe. Ko hoʻo ʻiloʻi pe ko e telefoni ʻe fiha kuo maʻu ʻe ha tuʻuaki pau, te ke lava ʻo lahi ange hoʻo ngaue. ʻOku ʻi ai ha ngaahi tefitoʻi sitepu ke fokotuʻu ai hono muimuiʻi ʻo e ului ki he ngaahi foʻi lea. ʻOku kau heni ʻa hono faʻu ʻo ha fakaʻilonga ʻo ha saiti fakamamani lahi pea configuring ia ki hoʻo fakahoko lolotonga.

Hokó, fakapapauʻi pe ko e ha e faʻahinga ʻoku lomiʻi ʻe he tokotaha ngaue ʻi he. ʻOku faʻahinga kehekehe pē ʻa e uluí. Te ke lava ʻo fili ke fakafuofuaʻi ʻa e faʻahinga fakaului kotoa pe, mei he taki ʻo e toʻu tangata ki he peesi ke hu ki he polokalama. Te ke lava foki ʻo fakakau “meʻa kehe” ke fakafehoanaki e faʻahinga kehekehe ʻo e fakauluí. Hangē ko ʻení, te ke lava ʻo fakafehoanaki ʻa e ngaahi ului mei he kakai naʻa nau ʻaʻahi ki hoʻo uepisaiti ka naʻe ʻikai ke nau fakatau ha meʻa. ʻE tokoni hono tanaki atu ʻo e faʻahinga ului ko ʻeni ki ha kulupu ke ke fakafehoanaki ʻa e faʻahinga kehekehe ʻo e ului ki he kakai tatau.

Fekumi ki he foʻi lea mahuʻinga

Koeʻuhi ke lava ʻo maʻu ʻa e lahi taha mei hoʻo fekumi ki he foʻi lea mahuʻinga, kuo pau ke ʻuluaki mahino kiate koe hoʻo ngaue, taumuʻa ʻo e haʻofanga, mo e koloa. Pea, kuo pau ke ke faʻu ha tatau ʻo e tokotaha fakatau ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga mo e ngaahi foʻi lea ʻoku fekauʻaki mo e fekumi. ʻI hono fakaʻaongaʻi ʻo e fakamatala ko ʻení, te ke lava ʻo faʻu ha ngaahi meʻa mahuʻinga ʻoku fakafeʻunga ki hoʻo kau fanongo. Te ke lava ʻo fakaʻaongaʻi ʻa e foʻi lea mahuʻinga ko e fekumi ki he ngaahi meʻa ʻoku ne fakamatalaʻi ʻa e ngaahi fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai. ʻI he muimui ki he ngaahi sitepu ko ʻení, te ke ʻi ho hala ke aʻusia ha muimuitaha fakahokohoko maʻolunga ange mo ha ngaahi meʻalele lahi ange.

Te ke lava ʻo maʻu ha fakamatala mahuʻinga ʻaki haʻo tānaki ha lisi ʻo e ngaahi maʻuʻanga tokoní. Ko ha feituʻu lelei ke kamata ai ko e EBSCOhost database, ʻa ia ʻoku laka hake he ngaahi fakamatala ʻe 4 million. Te ke lava ʻo fekumi ki ha ngaahi founga kehekehe ʻo e foʻi lea tatau, hangē ko e “tuʻasilá”, “mahuʻinga,” pe “maluʻi ʻo e kaa.” ʻIkai ngata ai, ʻi he taimi ʻoku ke taipeʻi ai ha foʻi lea mahuʻinga, fakaʻaongaʻi e ngaahi fakaʻilonga lea ke fakapapauʻi ʻoku ke fakaʻaongaʻi e ngaahi foʻi lea totonu taha. Ko hoʻo maʻu pe ha lisi ʻo e ngaahi foʻi lea mahuʻinga, te ke lava leva ʻo kamata hiki hoʻo meʻa ʻi loto mo kinautolu.

ʻOku mahuʻinga hono fakaʻaongaʻi ʻo e foʻi lea mahuʻinga ki he SEO. ʻI hono ʻiloʻi e ngaahi tefito mo e ngaahi foʻi lea manakoa, te ke lava ʻo lahi ange hoʻo uepisaiti pea fakataumuʻa ki ha kau fakatau tokolahi ange. Makehe mei hono fakapapauʻi ʻoku lelei ange ʻa e misini fekumi muimuitaha fakahokohoko, ʻOku fakaʻata koe ʻe he fakatotolo ki he foʻi lea mahuʻinga ke ke fili ha founga lahi ange ki hoʻo ngaue tuʻuaki. ʻI he mahino ʻa e ngaahi meʻa ʻoku ke manako ai mo e ngaahi ʻulungaanga ʻo e kakai ʻoku fakataumuʻa ki ai, te ke lava foki ʻo fakapapauʻi pe ʻoku feʻauʻauhi ʻa e tefito. ʻE tokoni hono fakaʻaongaʻi ʻo e ngaahi foʻi lea totonu ke ke aʻu ai ki ha kakai tokolahi ange mo fakaului ʻa e kau ʻaʻahi ki he kau fakatau.

Ko e founga lelei taha ke kamata ʻaki hoʻo ngaue ki he ngaahi lea ko e fekumi ki he ngaahi lea manakoa ki hoʻo pisinisi. ʻOku tupu ʻeni he ʻoku maʻu ʻe he ngaahi foʻi lea ko ʻeni ʻa e tohi fekumi maʻolunga taha. ʻOku mahuʻinga ke fakapapauʻi ʻa hono fakatahaʻi totonu ʻo e ngaahi foʻi lea mahuʻinga maʻolunga mo maʻulalo ʻa ia te ne ʻomi ha ngaahi ola lelei. ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki hoʻo fekumi ki he foʻi lea mahuʻinga, ka ko e tokotaha lelei taha ke tokanga taha ki hoʻo kau fanongo pau. Ko e lahi ange hoʻo tokanga ki hoʻo kau fanongo ko, ʻa e siʻisiʻi ange PPC ʻoku fie maʻu ke ke fakamoleki ʻi hoʻo ngaue.

ʻOku ʻomi ʻe ha meʻangaue ki he fekumi ki he foʻi lea lelei ha ngaahi ʻahiʻahi taʻetotongi mo totongi ki he ngaahi foʻi lea manakoa taha. Te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi ʻahiʻahi taʻetotongi ko ʻeni ke ke ongoʻi ai ʻa e meʻangaue kimuʻa pea ke toki fakamoleki ha paʻanga. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi meʻangaue ki he fekumi ki he foʻi lea mahuʻinga ʻoku ʻomi ʻe he Google ke sio pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ne fakatupu ʻa e feʻaluʻaki lahi taha ki hoʻo saiti. Ko ha konga mahuʻinga ʻeni ʻo ha founga SEO lelei, pea ʻe tokoni hono fakaʻaongaʻi ʻo e ngaahi meʻangaue ko ʻeni ke ke faʻu ʻa e founga totonu ʻo e foʻi lea mahuʻinga. ʻI he taimi ʻoku ke maʻu ai hoʻo founga ngaue ki he foʻi lea mahuʻinga, te ke lava ʻo kamata fakahoko hoʻo ngaahi founga ke fakapapauʻi ʻoku lelei hoʻo uepisaiti ʻi he ngaahi misini kumi.

Toe fakaʻaongaʻi ʻo e maketi

ʻOku fakaʻata koe ʻe he Remarketing mo e ngaahi foʻi lea ke ke fakataumuʻa ki he kau ʻaʻahi he kuohili ʻi hoʻo uepisaiti mo customised ngaahi tuʻuaki. Ko e Remarketing ko ha founga lelei ia ke fakafoki ai ʻa e kau fakaʻaongaʻi ki he foneli fakatau, ʻa ia ʻoku ne ʻoatu ha ngaahi faingamalie taʻefaʻalaua ke fakaului kinautolu. ʻOku fakaʻata koe ʻe he ngaahi foʻi lea remarketing ke ke vahevahe hoʻo kau fanongo ʻi he lea fakafonua, paʻanga hū maí, mo e ako fakaʻatamaí. ʻOku ngaue ʻa Remarketing ʻi he founga tatau. ʻOku ne faʻu ha lisi ʻo e kau fakaʻaongaʻi kuo nau ʻosi ʻaʻahi ki hoʻo saiti, pea kuo nau fakahaaʻi ha tokanga ki hoʻo koloa pe ngaue.

Kuo hoko ʻa e Remarketing mo e ngaahi foʻi lea ko ha tefito vela ʻi he taʻu ʻe nima kuo hili. Ko e Retargeting ko ha buzzword, pea ʻoku meimei vaeua ia ʻo hange ko e manakoa ʻi Falanise, Lūsia, mo Siaina ʻo hange ko ia ʻoku ʻi he US. Ka ʻoku anga fefe ʻene ngaue? ʻOku faingofua ke fetoʻoaki mo e acronyms kotoa. Ko ha kamataʻanga vave ʻeni. Pea manatuʻi, ʻOku ʻikai ngaue ʻa e remarketing koeʻuhi pe he ʻoku lahi ange ʻene fakamole.