Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
Telefoní: +49 8231 9595990
Kimuʻa pea ke fakaʻaongaʻi ʻa e Google ngaahi lea ki hono tuʻuaki hoʻo pisinisi, kuo pau ke mahino kiate koe ʻa e founga ʻoku ngaue ai. ʻOku fokotuʻu ʻe he Google ha ngaahi kulupu tuʻuaki ke faingofua ange hono tokangaʻi hoʻo ngaahi tuʻuaki. ʻOku ʻi he ngaue takitaha ha tuʻuaki ʻe taha mo ha ngaahi foʻi lea kehekehe, kau ai ʻa e kupuʻi lea ʻoku hoa mo e tatau. ʻI he taimi ʻoku ke fokotuʻu ai hoʻo foʻi lea mahuʻinga ke lahi, ʻOku fokotuʻu ʻe he Google hoʻo tatau tuʻuaki ke mahuʻinga ʻi ha feituʻu pe ʻoku ʻi ai ha faʻahinga tokotaha ngaue. Te ke lava leva ʻo liliu hoʻo tatau tuʻuaki ke aʻu ki he kakai ʻoku fakataumuʻa ki ai.
Kapau ʻoku ke fie ako lahi ange fekauʻaki mo e Google ngaahi foʻi lea, pea kuó ke haʻu ki he feituʻu totonú. Ko e ngaahi foʻi lea ko ha polokalama tuʻuaki ʻoku ne ʻai ke ke faʻu ha ngaahi tuʻuaki ki ha ngaahi foʻi lea pau ʻi he Google. Ko e Portal ki he ʻInitaneti, Ko e fakavaʻe ʻo e tokotaha ngaue ʻi he Google ko ha fuʻu, pea ʻoku totonu ke ʻaonga mo fakataumuʻa hoʻo tuʻuaki ki he kau fakaʻaongaʻi ko ia. Makehe mei ai, ʻE fakakaukauʻi ʻe he ngaahi lea ʻa e Google ha ngaahi moʻoniʻi meʻa kehekehe, kau ai e tuʻunga lelei, totongi mo e feʻauʻauhi.
ʻE akoʻi koe ʻe he kalasi ko ʻeni ki he founga hono fokotuʻu hoʻo ʻakauni ʻo e ngaahi lea mei ha ngaahi fakamatala kehe pea mo e meʻa ʻoku ne ʻai ke ola lelei e tuʻuaki ʻi he ʻInitaneti. ʻE akoʻi foki koe ʻe he kalasi ki he founga hono faʻu ʻo e fakaului, muimuiʻi e telefoni, mo e tuʻuaki, mo fakafuofuaʻi e paʻanga hū maí mo e foomu ʻoku fakahū maí. ʻE tokoni ʻa e kalasi ke mahino kiate koe ʻa e founga hono fakaʻaongaʻi kotoa ʻo e ngaahi meʻangaue ʻoku maʻu ʻi he Google pea fakahoko ʻa e ngaahi founga fakamaketi lelei taha. ʻOku toe fakamatalaʻi foki ʻe he kalasi ʻa e founga hono fakaʻaongaʻi lelei ʻo e mitia fakasosiale mo e ngaahi tuʻuaki ʻo e Facebook.
Ko e kalasi ko ʻeni ko e founga lelei taha ia ke ako ai fekauʻaki mo e Google ngaahi foʻi lea. ʻOku faingofua ke ako fekauʻaki mo e fekumi ʻi he tuʻuaki, founga ke vakaiʻi ʻaki hoʻo ngaahi tuʻuaki, mo fakaleleiʻi ngaahi palopalema. ʻOku toe tokoni foki ʻa e kalasi ke mahino kiate koe hoʻo kau fakatau mei ha fakakaukau fakaʻatamai. Kapau ʻoku ke feinga ke hoko ko ha mataotao fakamaketi fakaʻilekitulonika, ʻoku mahuʻinga ʻa e ako fekauʻaki mo e fekumi ʻi he tuʻuaki. Te ke lava ʻo ako fekauʻaki mo e ngaahi lea mo e fekumi ʻi he tuʻuaki ʻi he 60 miniti ʻe Udemy.
Ko hoʻo ako pe ʻa e ngaahi tefitoʻi meʻa mahuʻinga ʻo e Google ngaahi foʻi lea, te ke lava ʻo hoko atu ki he ngaahi founga fakalakalaka. Te ke ako ki he founga hono fakaʻaongaʻi ʻo e ngaahi lipooti specialised tuʻuaki, ngaahi founga remarketing, polokalama ako ʻo e misini, mo e fekumi ki he tama feʻauhi. ʻOku ʻikai ha founga lelei ange ke fakaleleiʻi ʻaki hoʻo ngaahi ola ka ko ha kalasi ʻoku ne akoʻi koe ki he founga ke maʻu ai ha paʻanga ʻi he ʻInitaneti. Te ke maʻu foki ʻa e loto falala ke ʻahiʻahiʻi mo ako fekauʻaki mo hoʻo ngaahi feʻauʻauhi’ ngaahi founga, lolotonga hono utu ʻo e ngaahi lelei.
Neongo ko ha founga lelei ʻeni ke ako ai fekauʻaki mo e Google ngaahi foʻi lea, te ke lava foki ʻo maʻu ha ngaahi fakahinohino fakavitio ʻoku ne ʻufiʻufi ʻa e ngaahi tefitoʻi meʻa mahuʻinga ʻo e polokalama fakamaketi ko ʻeni. Ko e lahi ʻo e ngaahi vitio ʻi he senolo ko ʻeni ʻoku ʻoatu ia ʻe he Google hoa. Ko hono moʻoni, Naʻe fakahu ʻa e taha fakamuimui taha ʻi Fepueli 16, 2016, pea ʻoku kei ʻaonga pe ʻa e fakamatala. ʻOku fokotuʻutuʻu ʻa e ngaahi fakahinohino ko ʻeni maʻanautolu ʻoku nau fekumi ki he tohi fakamoʻoni, pea ʻoku nau faʻa ʻaonga kiate kinautolu ʻoku toki kamata.
Ke kamata tuʻuaki ʻi he ngaahi foʻi lea, ʻOku fie maʻu ke ke fokotuʻu ha tuʻuaki. ʻOku ʻi ai ha tefitoʻi sitepu ʻe tolu ke fakahoko ai ʻeni. ʻUluaki, fili ʻa e kulupu ʻo hoʻo ngaue. Pea, fili e taumuʻa ʻokú ke fie aʻusiá. Te ke lava ʻo fili ʻi he tuʻuaki, taki, uepisaiti ʻoku feʻaluʻaki, koloa mo e fakakaukauʻi ʻo e kautaha, mo e ʻilo moʻoni. Te ke lava foki ʻo fokotuʻu ha tuʻuaki taʻe ʻi ai ha taumuʻa. Te ke lava ʻo liliu ʻa e taumuʻa ʻamui ange.
Fakatatau mo hoʻo faʻahinga pisinisi, mahalo te ke fie maʻu ke fakataumuʻa ki ha feituʻu fakasiokalafi foki. Kapau ko ha pisinisi fakalotofonua koe, Mahalo te ke fie maʻu ke fakataumuʻa hoʻo ngaahi tuʻuaki ki he kakai pe ʻi homou feituʻu. Ki ha pisinisi fakavahaʻapuleʻanga, Mahalo te ke fie maʻu ke fakataumuʻa ki he ngaahi fonua ʻoku ke maʻu ai ʻa e fakatau lahi taha mo e consumers lahi taha. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe feituʻu ke tukutaha ai hoʻo tokanga, vakaiʻi ha ngaahi fili kehe. Te ke lava foki ʻo fili ke fakataumuʻa ki he kakai ʻoku nofo ʻi ha fonua pau.
Ko hoʻo fili pe hoʻo ngaahi foʻi lea mahuʻinga, ʻoku fie maʻu ke ke faʻu ha peesi ʻoku ola lelei. Ko e tefitoʻi taumuʻa ʻo e peesi ko ʻeni ke fakaului ʻa e ngaahi meʻalele ki he kau fakatau. Ke hoko ha ului, Kuo pau ke fekauʻaki ʻa e pesi mo e foʻi lea mahuʻinga naʻe fekumi ki ai. ʻOku totonu ke kau ai ha USP (tuʻunga fakatau makehe), ngaahi lelei ʻo e koloa, fakamoʻoni fakasosiale, mo ha ui mahino ki he ngaue. Ko e taumuʻá ke fakatupulaki e vave hoʻo uluí.
Ko hoʻo fili pe ha maketi ʻoku fakataumuʻa ki ai, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Fakaʻosí, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.
The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. ʻI he taimi ʻoku ke fakakaukauʻi ai ha foʻi lea mahuʻinga, fakapapauʻi ʻoku ke fakakaukau ki hono mahuʻinga ki hoʻo pisinisi.
Ko e ʻuluaki sitepu ki hono faʻu ʻo ha tatau tuʻuaki lelei ko hono fakaʻuhingaʻi hoʻo taumuʻa. Tatau ai pe pe ʻoku ke fie tohoakiʻi e tokanga ki hoʻo uepisaiti pe fakatau atu ha koloa, fakamahinoʻi hoʻo taumuʻa ki hono hiki ʻo e tuʻuaki ʻe tokoni atu ke ke fili pe ko e fe ʻa e faʻahinga tatau ke fakaʻaongaʻi. Ko e faʻahinga tatau angamaheni ʻe tolu ʻo e tuʻuaki ʻoku fakatupu fakakaukau, ako, mo e tokanga ʻa e tangata. Ko ha sitepu mahuʻinga hono siviʻi ʻo e tatau tuʻuaki, ʻo hange ko ia te ne tokoniʻi koe ke fakaleleiʻi hono fakahoko hoʻo ngaahi tuʻuaki mo fakapapauʻi ʻoku lelei e feʻaluʻaki.
Te ke lava ʻo kamata ʻaki haʻo hiki e ngaahi fehuʻi ʻoku fakataumuʻa ki ai hoʻo kau fanongo. ʻOku takitaha maʻu ʻe he ngaahi meʻa ni ha tuʻunga specificity, ʻOku takitaha maʻu ʻe he ngaahi meʻa ni ha tuʻunga specificity. Whether you are trying to target a specific geographical area, product, or service, ʻOku mahuʻinga ke lea ki he mamahi ʻo e tatau. Hangē ko ʻení, Kapau ʻoku ke fakatau tikite ki ha koniseti, fakapapauʻi ʻoku fakamatalaʻi ʻe hoʻo ʻuluʻi fakamatala ʻenau fie maʻu.
ʻI he taimi ʻoku hiki ai ha tatau ki hoʻo tuʻuaki, feinga ke kole ki he ngaahi ongo ʻa hoʻo kau fanongo. ʻI he founga ni, ʻe ngalingali te ke tohoakiʻi mai ha kau ʻaʻahi tokolahi ange. ʻAki hono fakatupu ha ngaahi ongo fakaeloto, ʻe lava ʻe he marketers lahi ʻo tala ʻa e ngaahi toʻonga ʻa e kakai mo tali e ngaahi fehuʻi kimuʻa pea nau toki haʻu. ʻI he founga ni, te nau lava ʻo ʻai ʻenau ngaahi tuʻuaki ke mahuʻinga ange ki he ngaahi fie maʻu ʻa e haʻofanga. ʻOku ʻi ai 3 ngaahi founga copywriting mahuʻinga te ke lava ʻo fakaʻaongaʻi ke faʻu ʻaki ha tatau tuʻuaki lelei.
Ke siviʻi hoʻo tatau tuʻuaki, fakaʻaongaʻi ʻa e sivi ʻi he Google tuʻuaki. ʻAi ha ngaahi tatau kehekehe pea load kinautolu ki he Google ngaahi foʻi lea. Siviʻi kinautolu ke fakapapauʻi pe ko e fe ʻa e ngaahi meʻa ʻoku fakahoko lelei taha. Manatuʻi ʻe tokoni atu ʻa e sivi ke ke fakapapauʻi pe ko e fe ʻa e faʻahinga lea fakafonua ʻoku tali lelei taha ʻe hoʻo kau fakatau. ʻOku lahi ha ngaahi lelei ke ʻahiʻahiʻi ʻaki hoʻo tatau tuʻuaki. Te ke lava ʻo sio pe ʻoku ngaue lelei ange ia ki hoʻo kuo fakamaʻalaʻala ʻi hoʻo ngaahi feʻauʻauhi ʻ.
ʻI he tokoni ʻa e Google Adwords, te ke lava ʻo muimuiʻi ʻa e ngaahi ola ʻo hoʻo feinga kumi totongi. ʻI he founga ni, te ke lava ʻo vakaiʻi hoʻo lavameʻa mo fakahu ha paʻanga. Ko e ngaahi foʻi lea ko ha founga lelei ia ke tuʻuaki ʻaki hoʻo pisinisi ʻi he ʻInitaneti. Ko ha ngaahi tokoni ʻeni ke ke muimui ki ai:
Muimuiʻi e ngaahi ola ʻo e ngaahi tuʻuaki ʻo e ngaahi foʻi lea ʻi he Google Analytics. ʻOku kau ʻi he ngaahi lipooti ʻo e ngaahi foʻi lea ha kolomu ʻoku ui ko e “Ngaahi Fakauluí,” ʻa ia te ne talaatu ʻa e lahi ʻo e ngaahi ului kuo maʻu ʻe hoʻo ngaue tuʻuaki. Makehe mei he ngaahi fakakaukau tuʻuaki, te ke lava foki ʻo sio ki hoʻo PC, ʻa ia ʻoku ne fakahaaʻi atu ʻa e lahi hoʻo fakaʻaongaʻi ki he lomiʻi takitaha. Te ke lava ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke fakapapauʻi pe ʻoku ke fuʻu totongi hoʻo ngaahi tuʻuaki tuʻuaki pe ʻikai.
Ko e founga ʻe taha ke muimuiʻi ʻaki e ngaahi foʻi lea ko e ului ko hono fokotuʻu ha pixel. ʻE lava ke fokotuʻu ʻa e pixel ko ʻeni ʻi he ngaahi peesi kotoa ʻo hoʻo uepisaiti pea fakaʻaongaʻi ke fakataumuʻa remarketing ngaahi tuʻuaki. Ke muimuiʻi e ngaahi foʻi lea ko e fakaului, ʻOku fie maʻu ke ke muimuiʻi ha meʻa lahi ange ʻi he lomi pe. ʻOku talaatu ʻe ha lomiʻi ʻa e tokolahi ʻo e kakai naʻe lomiʻi ʻi hoʻo tuʻuaki, ka ʻoku ʻikai ke ne talaatu pe naʻa nau ngaue ki ai ʻi heʻenau aʻu ki hoʻo uepisaiti. Neongo ʻe lava ʻe he lomi ʻo talaatu ha meʻa lahi fekauʻaki mo e ola lelei hoʻo ngaue, ʻoku fie maʻu ke ke ʻiloʻi pe ko e kakai ʻe toko fiha naʻe ului moʻoní.
