Faʻahinga: Blog

ʻOku ʻi ai ha ngaahi fakakaukau mahuʻinga ʻi he taimi ʻoku ke fakaʻaongaʻi ai ʻa e ngaahi foʻi lea ki hoʻo uepisaiti. Ko hono ʻiloʻi ʻo e ngaahi fakamole, kole ki he ngaahi foʻi lea mahuʻinga, pea ʻoku mahuʻinga kotoa hono muimuiʻi ʻo e ului ki hono fakahoko ʻo e konga lahi ʻo e polokalama fakamaketi ko ʻeni ʻi he ʻInitaneti. ʻE tokoni atu ʻa e fakamatala ʻi he fakamatala ko ʻeni ke ke kamata ʻi ha taimi. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi tokoni mei he fakamatala ke ako lahi ange fekauʻaki mo e ngaahi tafaʻaki kehe ʻo e ngaahi foʻi lea. ʻE ʻoatu ʻe he fakamatala ko ʻeni ha tefitoʻi vakai fakalukufua ki he founga, mei he fekumi ki he foʻi lea mahuʻinga ke kole ki hono muimuiʻi ʻo e ului.

Fekumi ki he foʻi lea mahuʻinga

Ko e taha ʻo e ngaahi ʻuluaki sitepu ʻi he fekumi ki he foʻi lea mahuʻinga ko e mahino hoʻo pisinisi. ʻI hono vakavakaiʻi e ngaahi fehuʻi ʻoku fai ʻe hoʻo kau fanongo, te ke lava ʻo faʻu ha meʻa ʻe fakamanako kiate kinautolu. Ko ha founga lelei ke tanaki ai e fakamatala ki he fekumi ki he foʻi lea mahuʻinga ko hono fakafemoʻuekinaʻi koe ʻi homou kolo. Fakaʻaongaʻi e foʻi lea trackers ke ʻiloʻi e meʻa ʻoku fekumi ki ai e kakai ʻi hoʻo kuo fakamaʻalaʻala. Fakaʻaongaʻi ʻa e fakamatala ke fakatupulaki ʻa e meʻa ʻe fakamanako ki he kakai ʻoku fakataumuʻa ki ai pea fakalahi hoʻo ngaahi meʻalele ʻi he saiti. Ko ha ngaahi founga ʻeni ke tanaki ai e fakamatala ki he fekumi ki hoʻo pisinisi.

Hili hoʻo fili hoʻo ngaahi foʻi lea mahuʻinga, fakamuʻomuʻa kinautolu ʻaki hono mahuʻinga. Fakapapauʻi ʻoku nau fakapatonu ki he kakano hoʻo saiti. Fakaʻaongaʻi ha foʻi lea mahuʻinga ʻe tolu pe nima ki he foʻi lea mahuʻinga. Tokanga taha ki he ngaahi niches pau ke toe lelei ange ai hoʻo ngaue. ʻIkai ngata ai, fakaʻehiʻehi mei hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻoku fonu ʻi he feʻauhi. ʻE lava foki ke tokoni atu ʻa e fekumi ki he foʻi lea mahuʻinga ke ke maʻu ha ngaahi kaveinga ʻoku toutou hoko ʻi hoʻo kuo fakamaʻalaʻ. ʻI he taimi ʻoku tohi ai ki ha pulusinga ʻi he ʻInitaneti, fakaʻaongaʻi e fekumi ki he foʻi lea mahuʻinga ke ʻiloʻi e ngaahi kaveinga ʻoku toutou hoko ʻi hoʻo ngaue.

Kapau ʻoku ke fakaʻaongaʻi ha tuʻuaki totongi ke tuʻuaki ʻaki hoʻo uepisaiti, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga. ʻOku mahuʻinga hono ʻiloʻi e ʻulungaanga ʻo e kau fanongo ʻoku fakataumuʻa ki hoʻo pisinisi. Fakaʻaongaʻi ʻa e ʻilo ko ʻeni ke hiki ʻa e ngaahi meʻa ʻoku mahuʻinga ki hoʻo kau fanongo. Manatuʻi ʻoku ʻi ai ha faʻahinga kakai kehekehe ʻoku nau fekumi ki he fakamatala tatau ʻo hange ko ia ʻoku ke fai. Kapau ʻoku fakaʻaongaʻi ʻe hoʻo kau fanongo ʻa e ngaahi lea tatau, te ke maʻu ha faingamalie lelei ange ke maʻu ʻi he SERPs. Ko ha meʻa mahuʻinga ki he fekumi ki he foʻi lea mahuʻinga ko e lava ke tokoni atu ke ke fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga taha ki hoʻo ngaue tuʻuaki.

ʻOku mahuʻinga ʻa e mahino ʻoku ke fakataumuʻa ki ai maximizing hoʻo ʻi he ʻInitaneti. Kapau ʻoku ke fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga fakalukufua, Mahalo te ke targeting ha kakai tokolahi ange ʻi he meʻa naʻa ke fakataumuʻa ki ai. ʻI hoʻo ʻiloʻi e ngaahi fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai, te ke lava ʻo faʻu ha ngaahi lisi mo ha ngaahi founga ke feau ʻaki ʻenau ngaahi fie maʻu. ʻI ha kiʻi tokoni mei he fekumi ki he foʻi lea mahuʻinga, te ke lava ʻo faʻu ha ngaahi founga ke tatau ai hoʻo koloa mo e ngaahi ngaue mo ʻenau ngaahi fie maʻu. Te ke ofo ʻi he lahi ʻo e meʻa te ke lava ʻo fakaleleiʻi ʻaki e misini kumi hoʻo uepisaiti pea toe lahi ange hoʻo fakatau.

Ko e fekau ki he ngaahi foʻi lea mahuʻinga

ʻE lava ke fai ʻa e fekau ki he ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e tuʻunga ʻo e foʻi lea mahuʻinga pe ʻi he tuʻunga ʻo e kulupu tuʻuaki. ʻOku faingofua ange ʻa e tuʻunga ʻo e foʻi lea mahuʻinga pea ʻoku lelei ke maximizing ʻa e talamahuʻinga ki he ola ʻoku fie maʻu ʻe he ngaue. ʻOku lava foki ke fakalahi ʻa e foʻi lea mahuʻinga pea ʻe lava ke fakalahi ʻa e talamahuʻinga ki he kulupu tuʻuaki kotoa. ʻOku faingofua hono fakaʻaongaʻi ʻo e ngaahi kulupu tuʻuaki mo e foʻi lea mahuʻinga ke tokangaʻi. Te ke lava foki ʻo fakaʻaongaʻi ʻa e kulupu tuʻuaki ki he ngaahi ʻuluaki ʻaho ʻo hoʻo feinga ke siviʻi ha ngaahi founga kehekehe.

Ki he foʻi lea mahuʻinga takitaha, te ke lava ʻo liliu ʻa e lahi ʻo e talamahuʻinga ʻaki haʻo liliu ʻa e lahi ʻo e ngaahi tuʻuaki ʻoku ʻasi ki he foʻi lea mahuʻinga ko ia. ʻE lava ʻe hono fakatupulaki ʻo e talamahuʻinga ʻi he foʻi lea mahuʻinga ʻo fakaleleiʻi ho tuʻunga ʻi he kulupu tuʻuaki. ʻOku pehē pē mo e, ʻe lava ke fakasiʻisiʻi ʻe he talamahuʻinga ki he kulupu tuʻuaki ʻa e fakamole ki he ului. Kuo pau foki ke ke vakaiʻi ʻa e taimi ke tapuni ai ke fai ʻa e talamahuʻinga lelei taha ki he foʻi lea mahuʻinga. Ko e taumuʻá ke fakahaofi ha paʻanga kae ʻikai feilaulauʻi e fakauluí.

ʻI he taimi ʻoku kole ai ha foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e M, ʻOku makatuʻunga ʻa e lahi ʻo e paʻanga ʻoku totongi ʻi he manakoa ʻo e foʻi lea mahuʻinga. ʻOku ʻi ai ha foʻi lea mahuʻinga ʻe lava ke ne fakaʻuli ʻi ha ngaahi meʻalele lahi kapau ko e faʻahinga searcher ʻi he foʻi lea mahuʻinga ʻi he fehuʻi. ʻOku totonu ke ʻaonga ha foʻi lea mahuʻinga ki he haʻofanga. ʻI he targeting ʻa e kakai totonu, te ke lava ʻo aʻu ki ha kakai tokolahi ange pea langa ha ngaue malohi PPC. Makehe mei ai, ʻe lava ke tokangaʻi ha foʻi lea mahuʻinga ʻe ha kautaha tauʻataina ke fili, hange ko Deksia.

Ko hoʻo optimized pe hoʻo tuʻuaki, vakaiʻi e ngaahi olá pea fai ha ngaahi liliu ʻo ka fie maʻu. ʻI he taimi ʻoku ke fakalele ai ha ngaahi tuʻuaki totongi, fakapapauʻi ʻoku fakataumuʻa e ngaahi foʻi lea mahuʻinga mo fakafuofuaʻi ʻenau ngaue ke fakapapauʻi ʻoku tokolahi lelei ʻa e ngaahi ola. ʻI he muimui ki he ngaahi tokoni ʻi ʻolunga, te ke ʻi he hala totonú ke aʻusia hoʻo ngaahi taumuʻá. Manatuʻi ʻoku totonu ke ʻaonga mo lava hoʻo taumuʻa. Manatuʻi pe ke liliu hoʻo mavae kapau ʻe fie maʻu.

Ngaahi Totongí

Ko e ngaahi foʻi lea mahuʻinga taha ko e ngaahi foʻi lea ko ia ʻoku kau ai ʻa e meʻa fakapaʻanga mo e ngaahi ngaueʻanga ʻoku nau tokangaʻi ha paʻanga lahi. ʻOku kau ʻi he niʻihi ʻo e ngaahi foʻi lea mamafa taha ʻi he Google ʻa e ako mo e “mataʻitohi,” faʻahinga ʻe ua ʻe lava ke lau ʻoku feʻauʻauhi. ʻOku totonu ke ʻamanaki ʻa e kakai ʻoku nau feinga ke hu ki he ako mo e faitoʻo ʻo e ngaahi ngaueʻanga ʻoku maʻolunga CPCs. ʻOku totonu ke ʻiloʻi ʻeni ʻe he ngaahi kulupu ʻoku nau tokangaʻi e moʻui lelei mo e faitoʻo. Makehe mei he moʻuilelei, ʻOku fakaʻaongaʻi ʻe he ngaahi kautaha maluʻi mo e ngaahi kautaha fakapaʻanga ʻa e lahi taha ʻi he ngaahi lea.

Ko e meʻa ʻe taha ke fakakaukauʻi ʻi he taimi ʻoku fikaʻi ai ʻa e totongi ʻo e ngaahi foʻi lea ko e ului. Ko e vave ʻo e ului ko ha peseti ia ʻo e totongi ʻo ha lomiʻi ʻoku ola ʻi ha ngaue. Hangē ko ʻení, Kapau ʻe lomiʻi ʻe ha taha ha fehokotakiʻanga ke hu ki ha ʻimeili, ʻe lava ʻe ha tokotaha ngaue ʻi he polokalama ʻo faʻu ha kouti makehe ke muimuiʻi ʻaki e totongi ʻimeili ki he tokotaha ʻaʻahi ko ia. ʻE ʻoatu ʻe he kouti ko ʻeni ha pings fakataimi ki he ngaahi servers ʻo e ngaahi lea ke fakafekauʻaki e fakamatala. Ko ʻene fakatahatahaʻi pe ʻa e fakamatala, ʻOku vahevahe ʻa e totongi ʻo e ului takitaha ʻe he lahi fakakatoa ʻo e lomi.

ʻAvalisi ʻo e fakamole ki he lomiʻi ʻi he kehekehe pea fakafalala ki he foʻi lea mahuʻinga mo e faʻa ngaue. ʻI he netiueka kumi, ʻavalisi ʻo e ngaahi CS ʻoku ʻi he $2.32. ʻI he kulupu fengaueʻaki ʻoku fakaʻaliʻali, ʻoku nau $0.58. Ke maʻu ha fakamatala lahi ange ki he ngaahi fika fakasitetisitika ko ʻeni, ʻaʻahi ki heʻemau fakamatala fakasitetisitika ʻo e ngaahi lea fakasitetisitika. Ko e founga ʻe taha ke fakahaofi ai e paʻanga ʻi he ngaahi foʻi lea ko e ko hono fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻoku ʻi ai ha maaka lelei maʻolunga. ʻOku maʻu ʻe he ngaahi foʻi lea mahuʻinga maʻolunga ʻa e tuʻuaki lelei ange muimuitaha fakahokohoko mo fakahu ha paʻanga.

Kapau ʻoku ke fakalele ha ngaue ʻa e PPC mo e Google, ʻOku mahuʻinga ke mahino ʻa e fakamole ki he lomiʻi. ʻOku maʻu ʻe he Google ha lahi ʻo e ngaahi meʻangaue ʻoku tokoni ki he ngaahi pisinisi ke vakaiʻi mo fakafuofuaʻi e ola lelei ʻo ʻenau tuʻuaki. ʻOku kau heni ʻa e polokalama Google Analytics, ʻa ia ʻoku ne fakafuofuaʻi ʻa e fakamole ki he lomiʻi ʻi he. Ka kimuʻa pea ke fili ke fakaʻaongaʻi e meʻangaue ko ʻeni, fakapapauʻi ʻoku ke ʻiloʻi kakato ʻa e fakamole mo e loloa ʻo e ngaue takitaha. ʻIkai ngata ai, ʻOku ngalingali ʻe fakapapauʻi ʻe he patiseti fakamaketi ʻa e kautaha ʻa e lahi ʻo e paʻanga ʻoku fakamole ki hono fakaʻaongaʻi ʻo e PPC tuʻuaki.

Muimuiʻi ʻo e fakaului

ʻOku ʻi ai ha ngaahi lelei lahi ʻi hono muimuiʻi ʻo e ului ʻi he ngaahi lea. ʻUluaki, te ne lava ʻo fakatupulaki hoʻo ngaahi fika ʻo e ului retrospectively, ʻaki crediting ʻa e lomiʻi fakaʻosi mo e ʻaho ʻo e fakatau. Uá, ʻOku ne fakaʻata koe ke ke muimuiʻi ʻa e ngaahi ului, pe ngaahi ului kuo teʻeki hoko ʻi he ʻuluaki uike ʻo hono vakaiʻi ʻo e ngaahi fakamatala fakasitetisitika. ʻI he meʻa ni, te ke fie maʻu ke faʻu ha cookie ke muimuiʻi ʻa ia ʻe ʻikai toe siʻi hifo he ʻaho ʻe tolungofulu. Ko e loloa ange ʻa e cookie, ko e lelei ange, ʻo hange ko ia te ne tokoniʻi koe ke ke muimuiʻi kotoa ʻa e ngaahi ului naʻe fai.

ʻI he taimi ʻoku fokotuʻu ai ʻa e uepisaiti pe telefoni ki he ngaahi ului ʻi he saiti, te ke fie maʻu ke fakaʻata ʻa e window ki he vakaiʻi ʻo e ului. ʻOku muimuiʻi ʻe he fokotuʻutuʻu ko ʻeni ʻa e kau ʻaʻahi ʻoku nau sio ki hoʻo tuʻuaki ka ʻoku ʻikai lomiʻi ʻi he. ʻE lava ke toe foki mai ʻa e kakai ko ʻení ʻamui ange ʻo ului. Te ke lava ʻo fokotuʻu ʻa e taimi ʻi he vahaʻa ʻo e vakai mo e ului ke ʻi ha feituʻu pe mei he ʻaho ʻe taha ki he 30 ngaahi ʻahó. Te ke lava foki ʻo fili ha tuʻunga ʻulungaanga mahuʻinga, ʻa ia te ne muimuiʻi ʻa e kau ʻaʻahi ʻi ha faʻahinga taimi loloa. Ke muimuiʻi e ului, ʻe fie maʻu ke ke ʻiloʻi pe ko e fe ʻa e ngaahi tuʻuaki ʻoku maʻu ai ʻa e ngaahi meʻalele lahi taha.

ʻE lava ke fokotuʻu ʻa e muimuiʻi ʻo e ului ʻi he ngaahi foʻi lea ke fakafuofuaʻi ʻa e lahi ʻo e telefoni ʻoku hoko hili hoʻo lomiʻi ʻi hoʻo tuʻuaki. Te ke lava ʻo fili mei ha ngaahi fili kehekehe ʻo makatuʻunga ʻi he fotunga hoʻo ului. Fakaului ʻo e uepisaiti, hangē ko ʻení, kau ai ʻa e ngaahi fakatau mo e hu ki he polokalama. Telefoni, ʻi he tafaʻaki ʻe, ʻe lava ke kau ai ʻa e telefoni ʻoku fakahoko mei hoʻo tuʻuaki pea iku ki he telefoni ʻa e kasitoma. ʻI he faʻahinga fakaului peheni, te ke fie maʻu ha fika telefoni ke muimuiʻi ʻa e ului.

ʻOku ʻikai ngaue ʻa e muimuiʻi ʻo e ului ʻi he ngaahi lea ʻoku ʻikai ngaue mo e kau kasitoma ʻoku ʻikai ke ʻi ai haʻanau pisikete. Neongo ko e tokolahi taha ʻo e kau fakaʻaongaʻi ʻo e ʻInitaneti ʻoku nau lava ʻo vakai takai holo ʻi he cookies, te nau kei lava pe ʻo toʻo ʻa e ului tracker cookie. Te ke lava foki ʻo fakaʻaongaʻi ha plugin ki hono muimuiʻi ʻo e ului ʻi he ngaahi lea ke liliu ʻa e kouti ʻo e ului. Kapau ʻoku kei ʻi ai haʻo palopalema, fakakaukau ke fetuʻutaki ki ha kautaha tuʻuaki pe ko ha tokotaha faʻu uepisaiti. Te nau fiefia ke tokoni.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Mahalo kuo ke fanongo ʻi ha ngaahi foʻi lea kovi ʻi he ngaahi foʻi lea ko e M, ka ko e ha hono lahi hoʻo fakaʻaongaʻi kinautolu? Ko e ha e founga lelei taha ke fakaʻaongaʻi ai kinautolu? Sai, ʻoku faingofua ʻaupito. ʻUluaki, ʻOku fie maʻu ke ke faʻu ha ngaahi foʻi lea ʻoku ʻikai lelei. Pea, te ke lava ʻo kamata tanaki atu ha ngaahi foʻi lea ʻoku kovi ki hoʻo ngaue. ʻI he founga ni, te ke lava ʻo fakaʻehiʻehi mei hono maumauʻi e paʻanga ʻi he ngaahi tuʻuaki tuʻuaki ʻoku ʻikai fakaului.

ʻI he taimi ʻoku ke langa ai hoʻo lisi, fakapapauʻi ke fili ʻa e faʻahinga foʻi lea totonu ʻoku kovi. Ko e ngaahi lea ʻeni ʻoku semantically fehokotaki, ka ʻoku ʻikai fekauʻaki ia mo hoʻo koloa pe ngaue. Ko e ngaahi tuʻuaki ʻoku ʻasi ai e ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo koloa pe ngaue ʻoku ʻikai malava ke fakatupu ha faʻahinga tuʻuaki, ko ia ʻoku totonu ke ke fakaʻehiʻehi mei hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ko ia. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ki he ngaahi fehuʻi ʻoku ʻikai fakatau. ʻE lava ke tokoni ʻeni ki hoʻo ngaahi tuʻuaki ke maʻu ha ului maʻolunga ange.

ʻI he taimi ʻoku faʻu ai ha lisi ʻo e foʻi lea mahuʻinga, ʻOku totonu ke ke fili ʻa e ngaahi foʻi lea ʻe faingataʻa taha ke ke kau ki ai. Te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻi ai ʻa e ngaahi foʻi lea pe kupuʻi lea ʻoku ʻikai te ke fie fakataumuʻa ki ai. Fakatatau mo hoʻo taumuʻa, te ke lava ʻo tanaki atu ha ngaahi foʻi lea ʻoku kovi ki he ngaahi kulupu tuʻuaki pe ngaahi tuʻuaki pea fakaʻaongaʻi foki ʻa e kupuʻi lea ʻoku kovi ke ʻoua naʻa fakakau ai ha faʻahinga lea taʻe ʻaonga. ʻE lava ke tokoni ʻeni ke ke holoki hoʻo PC, pea fakalahi e feituʻu ʻoku ʻi ai hoʻo tuʻuaki.

Ke faʻu ha lisi ʻo e ngaahi foʻi lea ʻoku kovi, ʻOku totonu ke ke faʻu ha kulupu tuʻuaki mavahe ki he faʻahinga foʻi lea takitaha. ʻOku totonu ke ʻufiʻufi ʻe he ngaahi foʻi lea ko ʻeni ʻa e ngaahi fakakaukau kehekehe fekauʻaki mo e ngaahi kautaha lalahi mo e ngaohiʻanga koloa. ʻI he founga ni, te ke lava ʻo fakafeʻungaʻi hoʻo ngaahi foʻi lea mahuʻinga pea fetuʻutaki mo e kakai ʻoku mahuʻinga. Neongo ia, kuo pau ke ke tokanga ke ʻoua naʻa ke tanaki atu ha ngaahi foʻi lea ʻoku kovi ki he tuʻunga hala. ʻE tanaki atu kinautolu ʻo hange ko e tatau totonu. Kapau te ke fili ʻa e tuʻunga hala, te ke fakaʻosi ʻaki ha tuʻuaki.

Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ʻoku lelei taha ke tauhi e ngaahi meʻa ke faingofua. ʻOua naʻa ke feinga ke fai ha meʻa lahi ange ʻi he meʻa ʻoku fakaʻata ʻe he tauʻanga. Pea faʻa kātaki – ʻe fie maʻu ha taimi ke viviku ai ho vaʻe. ʻE ʻaʻeva ʻa e fakamatala ko ʻeni ʻi he ngaahi ʻuluaki sitepu ke kamata hoʻo ngaue. ʻOku lahi ange ʻa e ngaahi foʻi lea ʻi hono fokotuʻu pe ha tuʻuaki, neongo ia. Hokohoko atu hoʻo laukonga ke ʻilo lahi ange fekauʻaki mo e ngaahi tuʻuaki ki hono siviʻi mo optimizing e ngaahi peesi ʻo e to.

Fekumi ki he foʻi lea mahuʻinga

ʻI he taimi ʻoku fakaʻaongaʻi ai ʻa e totongi-ki he-lomiʻi ʻi he tuʻuaki ke tuʻuaki hoʻo u, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga. ʻI he mahino ʻa e meʻa ʻoku fekumi ki ai ʻa e kau fakatau ʻi he ʻInitaneti, te ke lava ʻo faʻu ha meʻa ʻoku mahuʻinga. ʻOku toe tokoni foki ia ke ke fakataumuʻa ki ha kakai pau, hange ko kinautolu ʻoku ngaue ʻi he ngaahi ngaueʻanga fakafaitoʻo pe ko kinautolu ʻoku nau saiʻia ʻi he tafa tuʻa. Hangē ko ʻení, Kapau ko hoʻo maketi ʻoku fakataumuʻa ki ai ko e kau toketa faitafa, te ke lava ʻo ʻohofi kinautolu ʻaki ha tuʻuaki kuo ʻosi fakapapauʻi. ʻE lava ke tokoni atu hono fakaʻaongaʻi ʻo e Google foʻi lea ko e tohi palani ke ke maʻu ʻa e ngaahi foʻi lea mahuʻinga totonu.

ʻUluaki, fakaʻaongaʻi ha meʻangaue ki he foʻi lea mahuʻinga ʻoku ne ʻai ke ke vakaiʻi e ngaahi tefito, ngaahi fehuʻí, mo e tukui kolo ʻoku fekauʻaki mo hoʻo uepisaiti. Ko bing ʻa e misini fekumi lahi taha hono ua ʻi he mamani, ngāue ki he 12,000 fekumi ʻe miliona he māhina kotoa pē. Ko hoʻo fili pe hoʻo ngaahi foʻi lea mahuʻinga, te ke lava ʻo hiki ha meʻa ʻoku ne fakaʻaongaʻi ʻa e ngaahi foʻi lea ko ʻeni. ʻE fakalahi ʻe he meʻa ni ʻa e faingamalie ke takiekina ʻa e kau ʻaʻahi foʻou, huhu hoʻo saiti. Hili e fekumi ki he ngaahi foʻi lea mahuʻinga, fili ʻa e ngaahi meʻa lelei taha ki hoʻo meʻa ʻi loto.

Ko e meʻangaue ʻe taha ki he fekumi ki he foʻi lea ko e Ahrefs. ʻOku ʻoatu ʻe he meʻangaue taʻetotongi ko ʻeni ha fakamatala fakaikiiki fekauʻaki mo e ngaahi foʻi lea mahuʻinga, kau ai ʻenau tohi fekumí, feʻauhi, mo e uepisaiti ʻoku feʻaluʻaki. Te ne lava foki ʻo talaatu pe ko e fe ʻa e ngaahi feʻauʻauhi ʻoku maʻolunga ange ʻenau fekumi pea ʻoku nau fakaʻaongaʻi ha ngaahi founga kehe ke maʻolunga ai ʻi he ngaahi misini fekumi. Fakapapauʻi ke toe vakaiʻi e ngaahi uepisaiti ʻa e kau feʻauhi kimuʻa pea toki fili ha foʻi lea mahuʻinga ke fakataumuʻa ki ai. Tatau ai pē pe ko e hā hoʻo ngaahi taumuʻá, ʻOku mahuʻinga ke mahino ʻa e feʻauhi mo e founga ʻoku nau kau ai ki he ngaahi foʻi lea mahuʻinga ʻoku ke fili.

Ko e sitepu mahuʻinga taha ʻi he fekumi ki he foʻi lea mahuʻinga ko hono ʻiloʻi hoʻo kau fanongo. ʻOku ke fie maʻu ke puke e tokanga ʻa e kakai ʻoku fakataumuʻa ki ai, pea ʻe tokoni hoʻo ʻiloʻi e meʻa ʻoku nau fekumi ki ai ke ke fai ia. ʻE lava ke fakahoko ʻeni ʻo fakaʻaongaʻi ha meʻangaue taʻetotongi hange ko e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google, pe ko ha meʻangaue ki he fekumi ki he foʻi lea mahuʻinga hange ko e Ahrefs. Te ke lava ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke hiki ha ngaahi pou foʻou ʻoku fekauʻaki mo hoʻo kau fanongo. Ko ha meʻangaue mahuʻinga ʻeni ke fakaʻaongaʻi ki hono faʻu ʻo ha meʻa foʻou.

Taumuʻa ngaue ʻa e ngaahi foʻi lea ko e tuʻuaki

ʻOku ʻomi ʻe he Google ha faʻahinga fakahinohino kehekehe ke tokoni atu ke ke fili ʻa e ngaahi tuʻuaki lelei taha ki hoʻo uepisaiti. Te ke lava ʻo fili ʻi he vahaʻa ʻo e ngaahi taumuʻa angamaheni mo e ului, pea ʻoku nau tokoni ki he ngaahi founga fekau. Kapau ʻoku ʻi ai haʻo falekoloa vala ʻi he ʻInitaneti, hange ko ʻeni, Mahalo te ke fie fakaʻaongaʻi ʻa e ngaahi taumuʻa angamaheni ʻo e ului ke fakalahi ʻa e lahi ʻo e paʻanga hu mai ʻoku ke fakatupu. Pea, te ke lava ʻo tanaki atu ha ngaahi ngaue fakaului hange ko hono fakafonu ha foomu taki pe fakatau ha koloa. Ke faʻu ha tuʻuaki ʻo ha ngaahi foʻi lea ki he falekoloa vala, muimui ʻi he ngaahi tokoni ko ʻeni.

Kimuʻa pea toki kamata ha ngaue ʻa e Google M, fakapapauʻi ʻa e patiseti ʻokú ke loto fiemālie ke fakaʻaongaʻí. Ko e lao lelei ʻo e motuʻa tuhu ke fakamoleki ha meʻa ʻo ʻikai toe siʻi hifo $20-$50 ko ha ʻaho. Mahalo naʻa fie maʻu ke ke fakamoleki ha meʻa lahi ange pe siʻi ange ʻo makatuʻunga ʻi he feʻauhi ʻa e ngaahi foʻi lea mahuʻinga mo e FPC ʻoku fakafuofuaʻi. ʻOku totonu foki ke ke ʻiloʻi ʻa e fakamole ki hono maʻu ʻo ha kasitoma pe taki kimuʻa pea toki fokotuʻu ha patiseti. Neongo ia, ʻOku kei mahuʻinga pe ke fokotuʻu ha ngaahi taumuʻa moʻoni pea fai ha ngaahi liliu ki maximise ngaahi ola.

Vahevahe e ngaahi tuʻuaki ki hono siviʻi

ʻI he taimi ʻoku ke vahevahe ai ʻa e ngaahi tuʻuaki ki hono siviʻi ʻi he ngaahi foʻi lea, te ke lava ʻo fili ha tatau tuʻuaki ʻe ua mo ha ngaahi ʻulungaanga kehekehe. Hange ko ʻeni, ʻi he ʻuluaki tuʻuaki, te ke lava ʻo fakaʻaongaʻi ʻa e ʻuluaki ʻulungaanga lolotonga hoʻo ʻi he fika ua, pea mo hono fulihi. ʻIkai ngata ai, te ke lava ʻo liliu ʻa e URL ʻoku fakaʻaliʻali ki he ongo tatau tuʻuaki. ʻI he founga ni, te ke lava ʻo sio pe ko e fe ʻa e tuʻuaki ʻoku ola lelei ange. Pea, te ke lava ʻo fili ʻa e tuʻuaki ke fakaʻaongaʻi.

Ke fakapapauʻi pe ko e fe ʻa e tuʻuaki ʻoku lelei ange ʻi he, te ke lava ʻo fakaʻaongaʻi ʻa e polokalama sivi vahevahe. ʻOku hanga ʻe he ngaahi polokalama fakakomipiuta ko ʻeni ʻo ʻai ke ke sio ki ha ngaahi fika fakasitetisitika kehekehe, hangē ko e paʻanga hū maí mo e fakauluí. ʻOku mahuʻinga ʻa e ngaahi fika fakasitetisitika ko ia ki he ola lelei hoʻo pisinisi, ko ia fili ʻa kinautolu ʻoku nau uesia fakahangatonu hoʻo ngaahi ola. Hangē ko ʻení, te ke lava ʻo vakaiʻi ʻa e ngaahi maʻuʻanga tokoni kehekehe ʻo e uepisaiti pea fakapapauʻi pe ko e fe ʻa e ngaahi meʻa ʻoku fakatau ki he paʻanga hu mai lahi taha. ʻE fakahaaʻi atu ʻe he polokalama sivi vahevahe ʻa e ngaahi maʻuʻanga tokoni ʻoku ʻaonga taha ki hoʻo pisinisi.

Hili hono fili ʻo e tuʻuaki fakakeheʻi, kuo taimi ke vakaiʻi ʻa e ngaahi ola. Ke fai ia, ʻalu ki he “Vakai ki he Liliu e Hisitōliá” pea kumi ʻa e ʻaho mo e taimi naʻe liliu ai ʻa e seti tuʻuaki takitaha. Hangē ko ʻení, Kapau naʻa ke fai ha liliu ki hoʻo tuʻuaki text ʻi Sepitema 23 ʻi he 7:34 pm, lomiʻi ʻi he “Fakaʻasi Mai ʻa e Fakaikiikí” fehokotakiʻanga ke sio ki he taimi mo e ʻaho totonu naʻa ke fai ai ʻa e liliu.

Ke vahevahe e ngaahi tuʻuaki ʻo e sivi ʻi he Facebook, fakapapauʻi ke fili ha patiseti ʻoku ne ʻomi e ngaahi ola. ʻOku ʻi ai ha patiseti siʻisiʻi mo fokotuʻu atu ʻa e Facebook kuo pau ke ke muimui ki ai. Pea, vahevahe tatau ʻa e patiseti ʻi he vahaʻa ʻo e ongo seti tuʻuaki. Ke maʻu ha ola ʻoku tonu ange, fakapapauʻi ke vakaiʻi hono mahuʻinga fakasitetisitika ʻo e ngaahi faikehekehé. Kapau ʻoku ʻikai ke ke fakapapauʻi, fakaʻaongaʻi ʻa e fakamole ki he ului metric. ʻE lava ke maʻolunga ʻa e ʻavalisi ʻo e totongi ki he lomiʻi ʻi he ongo seti tuʻuaki pea mo hono fulihi.

Optimizing e ngaahi peesi ʻo e to

Ko hono siviʻi e ola lelei ʻo e ngaahi ʻelemeniti kehekehe ʻo hoʻo ngaahi peesi to, ko e ki ia ki he optimization lelei. Ko e founga ʻe taha ke fakafuofuaʻi ʻaki e ola lelei ʻo e ngaahi ʻelemeniti kehekehe ko hono fakaʻaongaʻi e ngaahi mape vela. ʻE lava ke fakahaaʻi atu ʻe he ngaahi meʻa ni ʻa e feituʻu ʻoku lomiʻi ai ʻe he kakai ʻi hoʻo pesi, tatau ai pe pe ʻoku nau tukunoaʻi ʻa e ui ke ngaue pe tokanga taha ki he ngaahi ʻelemeniti kehe ʻoku ʻikai mahuʻinga. ʻI hono muimuiʻi e ngaahi ʻulungaanga ʻo e kau ʻaʻahi, te ke lava ʻo fai ha ngaahi liliu ke fakaleleiʻi ʻaki hoʻo saiti. Neongo ko e ngaahi mape vela ko e taha ia ʻo e ngaahi founga angamaheni taha ki hono siviʻi hoʻo ngaahi peesi to, ʻoku ʻikai ko kinautolu pe ʻa e founga ke fakaleleiʻi ai kinautolu. ʻOku kau ʻi he ngaahi lipooti ʻo e fakamatala kehe ʻa e scroll ʻo e ngaahi mape, maʻuʻanga fakamatala, pea hiki e ngaahi lipōtí.

Ko e vave ʻo e pesi ko ha meʻa mahuʻinga ia ʻe taha ke fakakaukauʻi. Kapau ʻoku fuʻu loloa hoʻo peesi ʻuluaki ke load, ʻe mole vave e tokanga ʻa e kau ʻaʻahi. ʻE lava ke iku ʻeni ki ha tuʻunga maʻolunga, ʻa ia ʻoku ne fakatokangaʻi ʻa e Google ʻo e meʻa ʻoku aʻusia ʻe he tokotaha ngaue ki he polokalama pea ʻe ala uesia ai hoʻo tuʻunga tuʻ. ʻI hono fakaʻaongaʻi ʻo e browser caching pea fakasiʻisiʻi ʻa e ngaahi fakamatala ʻoku ʻikai fie maʻu, te ke lava ʻo fakalahi ʻa e vave ʻo e pesi lolotonga hoʻo holoki ʻa e PC. ʻI hoʻo lea ki he ngaahi meʻa ko ʻeni, te ke lava ʻo fakaleleiʻi ʻa e meʻa ʻoku aʻusia ʻe he tokotaha ngaue ʻi hoʻo peesi ʻuluaki pea fakaleleiʻi ʻene ului.

ʻOku mahuʻinga ha peesi ʻoku fokotuʻutuʻu lelei ki maximizing ului. ʻOku totonu ke tauʻataina mei he taʻe maau mo faingofua ke ʻalu. ʻOku totonu foki ke faingofua ke ʻalu, koeʻuhi ke ueʻi ʻa e kau ʻaʻahi ke nau fai vave ange ʻa e ngaue. ʻOku totonu ke faingofua ke ʻalu, pea ʻoku totonu ke kau ai ʻa e fakamatala ʻoku fekauʻaki mo e koloa pe ngaahi ngaue ʻoku ʻoatu. ʻOku fie maʻu ke ola lelei ha peesi ʻuluaki ʻi he ngaahi founga kotoa ko ʻeni ke takiekina ʻaki e paʻanga hu mai. Ko e ʻuluaki sitepu ʻi optimizing hoʻo peesi ʻuluaki ko hono siviʻi mo fakafuofuaʻi e ngaahi tuʻunga ʻulungaanga mahuʻinga kehekehe fokotuʻu. Hokó, siviʻi mo mau fetongitongi foomu ke ʻai ke nau malohi ange. Fakaʻosi, tanaki atu ha fakamoʻoni fakasosiale ki hoʻo peesi to ke fakatupulaki e falalaʻanga.

Ko hono muimuiʻi ʻo e ului

Ko e taha ʻo e ngaahi sitepu mahuʻinga taha ʻi hono muimuiʻi ʻo e ului mo e ngaahi foʻi lea ko hono ʻiloʻi ʻa e faʻahinga ului. ʻOku kehekehe pe ʻa e fakaului ʻi he mahuʻinga ʻo makatuʻunga ʻi he faʻahinga ngaue. Lomiʻi ʻi he throughs mo e fakatau, hangē ko ʻení, ko ha founga fakatouʻosi ia ʻo e uluí, pea ko ia ai ʻoku kehekehe pe ʻa e mahuʻinga ʻo e meʻa takitaha. Te ke lava foki ʻo fakaʻaongaʻi ʻa e sipinga ongoongo ke fakapapauʻi ʻa e lahi ʻo e maaka ke foaki ki he faʻahinga ului takitaha. Kapau ʻoku ʻikai ke ke ʻilo e founga ke ʻulungaanga ʻaki e ului, Ko ha ngaahi sitepu ʻeni ke tokoni atu ke ke kamata:

Firstly, fakapapauʻi ʻoku ʻi ai haʻo pine saiti fakamamani lahi, pe ko ha kouti ʻokú ne lekooti ʻa e ului takitaha. Hangē ko ʻení, Kapau ʻoku ʻi ai haʻo app pe uepisaiti ʻoku ʻi ai ha fika telefoni, ʻe lava ke lekooti ʻe hoʻo kouti fakaului ʻa e ui maʻau. Te ke lava foki ʻo fakaʻaongaʻi ha kouti ʻo e ului angamaheni ke muimuiʻi ʻaki e telefoni. ʻI he founga ni, ʻe maʻu ʻe hoʻo ʻakauni AdWords ha kouti makehe ʻi he taimi ʻe lomiʻi ai ʻe ha tokotaha ʻaʻahi ha fehokotakiʻanga fika telefoni pau.

Ko e founga ʻe taha ke muimuiʻi ʻaki e ului mo e ngaahi foʻi lea ko e fokotuʻu ha ngaahi kouti ki hono muimuiʻi ʻi he peesi takitaha ʻo hoʻo uepisaiti. Te ke lava ʻo fakafonu ha foomu ʻi he uepisaiti ʻo e ngaahi foʻi lea ke fai ia pe fakapipiki ha kouti ki hoʻo peesi uepisaiti. Ko hono fakahoko pe ʻeni, te ke lava ʻo fakahingoa ʻa e ngaahi ului pea muimuiʻi hono fakahoko ʻo e tuʻuaki takitaha. Kapau ʻoku ke fie ʻiloʻi pau pe ko e kakai ʻe toko fiha ʻoku nau fakaului mei hoʻo ngaahi tuʻuaki, ko e founga lelei taha ʻeni ke fakafuofuaʻi ʻaki hoʻo ngaue.

Ko hoʻo fokotuʻu pe ha kouti fakaului ki hoʻo saiti, te ke lava ʻo fokotuʻu ʻa e Google tag Manager ke muimuiʻi ʻa e ola lelei ʻo e lomiʻi takitaha ʻi he tuʻuaki. Te ne tataki koe ʻi he sitepu ki he sitepu, kau ai hono fakaʻaongaʻi ʻo ha ID fakaului, ko ha fakaʻilonga ʻo e ului, mo ha linker. ʻE ʻoatu foki ʻe he Pule ki he Google tag ʻa e foha ʻoku ke fie maʻu. Te ke lava leva ʻo configure ʻa e ngaahi fakaʻilonga pea muimuiʻi ʻa e ngaahi ului ʻaki ʻa e ngaahi foʻi lea.

ʻOku lahi ha ngaahi meʻa ʻoku totonu ke ke ʻilo kimuʻa pea toki kamata ha tuʻuaki tuʻuaki ʻi he ngaahi foʻi lea. Kapau ʻoku ʻikai ke ke fakapapauʻi e feituʻu ke kamata aí, lau ʻa e fakamatala ko ʻeni ke ako fekauʻaki mo e ngaahi kaveinga ʻo e foʻi lea mahuʻinga, Targeting Options, Fekau, mo hono muimuiʻi ʻo e fakaului. Te ke lava foki ʻo fakaʻilongaʻi ʻa e ongo puha pea hiki tatau pea fakapipiki ʻa e ngaahi tuʻuaki mei he ngaahi maʻuʻanga tokoni kehe. Ko hoʻo hiki pe hoʻo tuʻuaki, fakapapauʻi ʻoku ke liliu ʻa e ʻuluʻi fakamatala pea hiki tatau ʻo ka fie maʻu. ʻI hono fakaʻosinga, ʻOku totonu ke fotunga tatau hoʻo ngaahi tuʻuaki mo e niʻihi naʻa ke maʻu ʻi hono fakafehoanaki kinautolu.

Ngaahi kaveinga ʻo e foʻi lea mahuʻinga

Kuo toki tekaʻi mai ʻe he Google ha konga foʻou ʻoku ui ko e ʻ ngaahi kaveinga ʻo e foʻi lea mahuʻinga’ ʻa ia ʻe tokoni advertisers fakataumuʻa lelei ange ʻenau ngaahi tuʻuaki. ʻE lava ke maʻu ʻa e ngaahi kaveinga ʻo e foʻi lea mahuʻinga ʻi he polokalama Smart tuʻuaki ʻi he ngaahi uike ka hoko mai. Naʻe fanongonongo ʻe he Google ha ngaahi meʻangaue foʻou naʻe fakataumuʻa ke fakaleleiʻi ʻaki e ngaahi nunuʻa ʻo e COVID-19 shutdowns, kau ai ʻa e Smart tuʻuaki. Lau ke ʻiloʻi e founga ke fakaʻaongaʻi lelei ai e ngaahi meʻangaue foʻou ko ʻeni. Tau tuʻulu ki ha niʻihi ʻo kinautolu.

Ko e taha ʻo e ngaahi kaveinga ʻo e foʻi lea mahuʻinga ko ʻenau fai ha fakafehoanaki ʻi he ngaahi foʻi lea mahuʻinga ʻi he faʻahinga faingofua tatau. Hangē ko ʻení, ʻOku faingataʻa ke fakafehoanaki hono fakahoko ʻo e ngaahi foʻi lea kehekehe ki he suu mo e piva ʻi he taimi ʻoku fakakulupu ai kinautolu ʻi he kulupu tuʻuaki tatau. Neongo ia, Kapau te ke muimui ʻi ha fokotuʻutuʻu ʻoku ʻuhingamalie, te ke lava ʻo fakafehoanaki faingofua ʻa e foʻi lea mahuʻinga ʻi he ngaahi tuʻuaki mo e ngaahi kulupu tuʻuaki. ʻI he founga ni, te ke maʻu ha fakatata mahino ange ʻo e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga taha ki he faʻahinga koloa takitaha.

Mahuʻinga – ʻI he taimi ʻoku fakaʻaongaʻi ai ʻe he kakai ʻa e Google Search misini ke maʻu ha koloa, ʻOku ngalingali ʻe lomiʻi ʻa e ngaahi tuʻuaki ʻoku ʻi ai e ngaahi foʻi lea mahuʻinga. ʻOku toe tokoni foki ʻa e mahuʻinga ke fakaleleiʻi ʻa e maaka lelei mo e clickthrough vave. ʻI hono fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga tatau ʻi he ngaahi kulupu tuʻuaki kehekehe, te ke lava ʻo fakahaofi ha paʻanga mo ha taimi. ʻOku kau ʻi ha ngaahi founga mahuʻinga ʻe niʻihi ke fakaleleiʻi ʻaki e foʻi lea mahuʻinga:

Targeting Options

Te ke lava ʻo fili ke fakaʻaongaʻi ʻa e tuʻunga ʻo e ngaue targeting ki he telefoni toʻotoʻo pea fakaʻaliʻali ʻa e ngaahi tuʻuaki. ʻOku faʻa fakaʻaongaʻi ʻa e targeting tuʻuaki ki he ngaahi tuʻuaki kotoa pe ʻi he ngaue, pea ʻe lava ke liliu ʻe he ngaahi kulupu tuʻuaki ʻa e tuʻuaki targeting. Ke liliu hoʻo ngaue targeting, ʻOku totonu ke ke ʻalu ki he settings tab, pea lomiʻi ʻi he ngaahi taketi ʻo e feituʻu. Lomiʻi ʻi he ʻetitaʻi ke liliu e ngaahi taketi ʻo e feituʻu kuo ke fili. Te ke lava ʻo taʻofi ha ngaahi feituʻu pau mei he kakai ʻoku fakataumuʻa ki ai. Pe, te ke lava ʻo liliu ʻa e talamahuʻinga ki ha ngaahi feituʻu pau.

Ko ha tafaʻaki mahuʻinga ʻe taha ʻo ha tuʻuaki ʻo e mitia fakasosiale ʻoku ola lelei targeting. YouTube, hangē ko ʻení, fakaʻata koe ke ke fakataumuʻa ki he desktop, tablet, pe ngaahi meʻangaue toʻotoʻo. Te ke lava foki ʻo fili pe ʻe ʻasi mai ʻa e tuʻuaki ʻi ha feituʻu pau. ʻOku lahi ha ngaahi motolo kautaha fotunga maketi fakafonua mo fakalotofonua fakatouʻosi, ko ia ʻoku mahuʻinga ke fakakaukau ki he feituʻu ʻoku nofo ai e haʻofanga. Kapau ʻoku ke feinga ke aʻu ki ha haʻofanga kakai tokolahi, mahalo te ke fie fakaʻaongaʻi ʻa e tauʻanga lelue targeting. Ka ke ʻiloʻi ʻe fuʻu lahi ʻa e tauʻanga lelue targeting ki hoʻo pisinisi fakalotofonua.

ʻE lava ʻe hono fakaʻaongaʻi ʻo e ʻofa ʻo tokoniʻi koe ke ke fakataumuʻa ki hoʻo kau fanongo ʻo makatuʻunga ʻi he ngaahi meʻa, ngaahi tōʻonga moʻuí, mo e ngaahi fakaikiiki kehe. ʻI he founga ni, te ke lava ʻo aʻu ki he kakai ʻoku ngalingali te nau tokanga taha ki hoʻo koloa pe ngaue. ʻIkai ngata ai, te ke lava ʻo ʻohofi fakahangatonu ʻa e kakai ko ʻeni ʻaki haʻo lisi hoʻo uepisaiti pe ngaahi foʻi lea mahuʻinga. ʻE fakaʻaongaʻi ʻe he Google Adwords hoʻo fakamatala ki he foʻi lea mahuʻinga ke faʻu ʻaki hoʻo ʻofa. Pea, ʻe ʻasi mai hoʻo tuʻuaki ʻi muʻa ʻi he kakai totonu ʻo makatuʻunga ʻi he ngaahi meʻa ʻoku nau manako ai, ngaahi tōʻonga moʻuí, mo e Demographic Data.

Ko ha fili lelei ʻa e ngaahi tuʻuaki Retargeting kapau ʻoku ʻikai ke ke ʻilo pe ko e fe ʻa e kakai ʻoku ke targeting. ʻOku fakaʻata koe ʻe he Remarketing ke ke aʻu ki he kau ʻaʻahi lolotonga retargeting fakaʻata koe ke ke fakataumuʻa ki ha ngaahi meʻa foʻou. Ko e meʻa tatau pe ke fakaʻaliʻali ʻaki e ngaahi tuʻuaki ʻi he ngaahi uepisaiti kehe. Mahalo te ke lava ʻo fakataumuʻa ha ngaahi peesi lahi ki hoʻo ngaue tuʻuaki. ʻI he ngaahi founga ko ʻeni, te ke lava ʻo aʻu ki ha haʻofanga kakai tokolahi. Kapau ʻoku ke fie aʻu ki ha kakai tokolahi ange, te ke lava ʻo fakataumuʻa ki ha ngaahi peesi lahi ki ha tefito pau.

Neongo kuo hoko ʻa e foʻi lea mahuʻinga targeting ko e huʻituʻa ʻo e fekumi totongi talu mei hono kamataʻanga, ko e targeting ʻa e kakai ko ha meʻangaue mahuʻinga ia ʻi he tuʻuaki ʻi he ʻInitaneti. ʻOku ne fakaʻata koe ke ke fili pe ko hai ʻoku sio ki hoʻo ngaahi tuʻuaki mo fakapapauʻi ʻoku ʻalu hoʻo patiseti tuʻuaki ki he kakai ʻoku ngalingali te nau fakatau. ʻI he founga ni, te ke fakapapauʻi te ke foki ki hoʻo patiseti tuʻuaki. ʻOku mahuʻinga ke toe vakai maʻu pe ki hoʻo palani ʻi he taimi ʻoku ke fakakaukauʻi ai ʻa e kakai targeting.

Fekau

Te ke lava ʻo fili ʻi he vahaʻa ʻo ha founga kehekehe ʻe ua ʻo e kole ʻi he ngaahi foʻi lea tuʻuaki. Ko e meʻa angamaheni taha ko e totongi ki he lomiʻi (FPC). ʻOku fie maʻu ʻe he faʻahinga fekau ko ʻeni advertisers ke fakapapauʻi ʻa e lahi ʻo ʻenau loto fiemalie ke totongi ʻa e lomiʻi takitaha. ʻOku lau ʻa e founga ko ʻeni ko e tuʻunga moʻui, ka ʻoku ʻikai ko e founga pe ia ke talamahuʻinga ai. ʻOku lahi mo ha ngaahi founga kehe, pea pehe foki. Ko ha niʻihi ʻeni ʻo kinautolu:

ʻOku ʻikai ko ha ngaahi foʻi lea mahuʻinga ʻa e ngaahi foʻi lea ki he koloa (PPC). Ko e ngaahi hingoa ʻeni ʻo e koloa mo e ngaahi fakamatala ʻoku taipeʻi ʻe he kakai ki he pa kumi. ʻE fie maʻu foki ke ke fakatonutonu ʻa e ngaahi hingoa ʻo e koloa kapau ʻe kamata ke ʻasi mai ʻa e ngaahi fehuʻi ʻaonga ʻi hoʻo ngaue PPC. Ko ha ngaahi tokoni ʻeni ke lahi ange hono fili hoʻo foʻi lea mahuʻinga. ʻI he ngaahi tuʻuaki PPC, fakaʻaliʻali ʻa e fakafuofua ki he ngaahi koloa fakataua. Koeʻuhi ke toe lahi ange ʻa e ului, ʻe fie maʻu ke ke liliu hoʻo ngaahi foʻi lea mahuʻinga mo e mavae.

ʻE lava ke tokoni atu ʻa e ngaahi founga talamahuʻinga fakakomipiuta ke ke toʻo ʻa e guesswork mei he ngaahi tuʻuaki totongi, ka ʻe lava ʻe hono liliu hoʻo mavae ʻo ʻoatu ha ngaahi ola lelei ange. Neongo ʻoku fakapapauʻi ʻe hoʻo talamahuʻinga ʻa e lahi ʻo e meʻa te ke totongi ki ha foʻi lea mahuʻinga pau, ʻOku ʻikai ke ne fakapapauʻi ʻa e feituʻu ʻoku ke ʻi ai ʻi he ngaahi ola ʻo e fekumi ʻa e Google. Ko hono moʻoni, He ʻikai fie maʻu ʻe he Google ke ke maʻu ha feituʻu maʻolunga ki hoʻo foʻi lea mahuʻinga kapau ʻoku ke fakamoleki ha meʻa lahi ange ʻi he meʻa ʻoku fie maʻu. ʻI he founga ni, te ke maʻu ha fakakaukau totonu ange ki hoʻo ROI.

Te ke lava foki ʻo fakaʻaongaʻi ʻa e talamahuʻinga modifiers ke fakataumuʻa ki ha ngaahi feituʻu fakasiokalafi pau, ngaahi meʻangāue fakaʻileki, mo e ʻEsia ʻo e taimi. ʻI hono fakaʻaongaʻi ʻo e talamahuʻinga modifiers, te ke lava ʻo fakapapauʻi ʻoku ʻasi pe hoʻo ngaahi tuʻuaki ʻi he ngaahi uepisaiti mahuʻinga. ʻOku toe mahuʻinga foki ke vakaiʻi hoʻo ngaahi tuʻuaki mo e mavae ke fakapapauʻi ʻoku ke maʻu ʻa e lelei taha ʻoku ou. Pea ʻoua naʻa ngalo ke vakaiʻi hono fakahoko hoʻo ngaahi tuʻuaki mo e mavae – ʻOku nau mahuʻinga ki he ola lelei hoʻo ngaue tuʻuaki.

ʻOku vahevahe ʻe he ngaahi tuʻuaki poto ʻenau kole ki ha ngaahi “ngaahi kulupu tuʻuaki.” Naʻa nau fokotuʻu ha kupuʻi lea ʻe hongofulu ki he nimangofulu ʻi he kulupu takitaha, mo fakafuofuaʻi fakafoʻituitui kinautolu. ʻOku fakaʻaongaʻi ʻe he Google ha talamahuʻinga lahi taha ki he kulupu takitaha, ko ia ʻoku intelligently vahevahe ʻa e ngaahi kupuʻi lea ʻi mui ʻi he ngaue. Ko ia, Kapau ʻoku ke fie maʻu ke fakaʻaliʻali hoʻo ngaahi tuʻuaki ʻi muʻa ʻi he kakai ʻoku fakataumuʻa ki ai, ʻOku totonu ke ke fai ha ngaahi fili fakapotopoto fekauʻaki mo e kole ʻi he ngaahi foʻi lea. ʻI he founga ni, ʻe lava ke aʻu hoʻo ngaahi tuʻuaki ki he kakai ʻoku fakataumuʻa ki ai pea fakalahi e fakatau.

Muimuiʻi ʻo e fakaului

Ke fakalahi hoʻo foki ki he tuʻuaki ʻo e tuʻuaki, ʻOku totonu ke ke fokotuʻu ha ngaahi foʻi lea ki hono muimuiʻi ʻo e ului. Te ke lava ʻo fai ʻeni ʻaki haʻo fakahu ha ngaahi tuʻunga ʻulungaanga mahuʻinga kehekehe ki he faʻahinga kehekehe ʻo e ului. Te ke lava foki ʻo fili ke muimuiʻi ʻa e ROI ʻaki haʻo fakahu ha ngaahi tuʻunga ʻulungaanga mahuʻinga kehekehe ki ha ngaahi meʻa kehekehe. Te ke lava ʻo fili ke fakakau ʻa e fakaului ʻi ha taimi pau, hangē ko ʻení, ko e taimi kotoa pe ʻoku toe load ai ʻe ha taha hoʻo tuʻuaki. ʻI he founga ni, te ke lava ʻo muimuiʻi ʻa e tokolahi ʻo e kakai kuo nau mamata ki hoʻo tuʻuaki, ka ʻoku ʻikai ke ne fakatau ha meʻa.

Ko hoʻo fakahoko pe ʻa e ngaahi foʻi lea ko e muimuiʻi ʻo e ului, te ke lava ʻo export ʻa e fakamatala ko ʻeni ki he Google Analytics ke sio pe ko e fe ʻa e ngaahi tuʻuaki kuo iku ki he ngaahi ului lahi taha. Te ke lava foki ʻo hiki mai ʻa e ngaahi ului ko ʻeni ki he Google Analytics. Kae fakapapauʻi ke ʻoua naʻa ke muimuiʻi tuʻo ua mo hiki mai ʻa e fakamatala mei he maʻuʻanga tokoni ʻe taha ki ha maʻuʻanga tokoni kehe. Ka ʻikai, te ke lava ʻo fakaʻosi ʻaki ha tatau ʻe ua ʻo e fakamatala tatau. ʻE lava ke fakatupu ʻe he meʻa ni ha ngaahi palopalema. Ko ha palopalema angamaheni ʻeni pea ʻe lava ke fakaʻehiʻehi mei ai ʻaki hano fakaʻaongaʻi ha meʻangaue ki hono muimuiʻi ʻo e ului.

Neongo te ke kei lava pe ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ko e ului ke toe lelei ange hoʻo pisinisi, ʻe lava pe ke fakamole taimi mo fakatupu loto mamahi ke fakakaukauʻi e meʻa ʻoku ngaue mo e meʻa ʻoku ʻikai. Ko e kii ke fakapapauʻi pe ko e ha e faʻahinga ului ʻoku mahuʻinga taha ki hoʻo pisinisi pea muimuiʻi kinautolu. Ko hoʻo fili pe ʻa e faʻahinga ului te ke muimuiʻi, te ke lava ʻo fakapapauʻi ʻa e lahi ʻo e paʻanga ʻoku ke maʻu ʻi he lomiʻi pe ului takitaha.

Ke kamata ʻaki hono muimuiʻi ʻo e ngaahi foʻi lea ko e ului, ʻe fie maʻu ke ke fakafehokotaki ʻa e Google Analytics ki hoʻo uepisaiti. ʻE fie maʻu ke ke fili ʻa e faʻahinga mo e hingoa ʻoku fekauʻaki mo ia ʻi he Google Analytics. ʻOku ʻaonga ʻaupito hono muimuiʻi ʻo e ului ki hono muimuiʻi e ola lelei ʻo e ngaahi tuʻuaki mo e ngaahi ngaue ʻa e kau fakatau. Naʻa mo ha kiʻi tupulaki siʻisiʻi ʻi he vave ʻo e ului te ne lava ʻo tokoniʻi koe ke fakatupulaki hoʻo pisinisi. Koeʻuhi ko e lomiʻi kotoa pe ʻi he fakamole paʻanga, te ke fie ʻilo ʻa e meʻa ʻoku ngaue mo e meʻa ʻoku ʻikai.

ʻE lava ke tokoni atu ʻa e tokoni ki he Google tag ke ke fokotuʻu ʻa e muimuiʻi ʻo e ului ki hoʻo uepisaiti. Te ke lava foki ʻo fakaʻaongaʻi ʻa e Google tag Manager ke fakahoko ia. Ko hono fakaʻaongaʻi ʻo e Google tag tokoni, te ke lava ʻo vakaiʻi ʻa e tuʻunga ʻo e ngaahi fakaʻilonga ki hono muimuiʻi ʻo e ului. Ko hono fakapapauʻi pe ʻo e tag, te ke lava ʻo fakaʻaongaʻi ʻa e Google tag tokoni plugin ke vakai pe ʻoku ngaue hoʻo kouti ki hono muimuiʻi ʻo e ului. Pea manatuʻi ke fakaʻaongaʻi ha founga muimuiʻi ʻo e ului ʻe taha ʻoku ngaue lelei ki hoʻo uepisaiti. ʻE lava ke tokoni atu ʻa e ngaahi tokoni ko ʻeni ke ke maʻu ʻa e lahi taha mei hoʻo ngaahi tuʻuaki.

Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ʻoua naʻa ke fuʻu femoʻuekina ʻi he ngaahi fakaikiiki faingataʻa. ʻAi ke faingofua ʻaki hono fai e siʻisiʻi taha ʻoku fakaʻata ʻe he tauʻanga. ʻIkai ngata ai, manatuʻi ʻoku fie maʻu ʻe he ngaahi lea ʻa e taimi mo e faʻa kataki. Kapau ʻoku ʻikai ke ke fakapapauʻi e feituʻu ke kamata ai, Ko ha ngaahi tokoni ʻeni ke ke kamata ai:

Fekumi ki he foʻi lea mahuʻinga

Neongo ko e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko e taimi ʻoku fakamole taimi, ko ha ʻuluaki sitepu ia ʻoku fie maʻu ki ha ngaue lelei. ʻE lava ʻe he fekumi ki he foʻi lea kovi ʻo totongi ha paʻanga ʻe lauiafe ʻi he mole ʻa e fakatau. Meʻamālie, ʻOku lahi ha ngaahi founga faingofua ke fakaleleiʻi ʻaki hoʻo fekumi ki he foʻi lea mahuʻinga. Ko ha ngaahi tokoni ʻeni ke ke kamata ai:

Fakaʻaongaʻi ʻa e tohi palani ki he foʻi lea mahuʻinga. ʻE talaatu ʻe he meʻangaue ko ʻeni ʻa e lahi ʻo e feʻaluʻaki ʻi ha foʻi lea mahuʻinga ʻi he mahina kotoa pe. Kapau ʻoku spikes ʻa e feʻaluʻaki lolotonga e faʻahitaʻu mafana, te ke fie fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ko ʻeni. ʻIkai ngata ai, fakaʻaongaʻi ʻa e foʻi lea ko e tohi palani ke maʻu ha ngaahi foʻi lea ʻoku fekauʻaki mo ia ʻo makatuʻunga ʻi hoʻo ngaahi fakangatangata. Te ke lava foki ʻo vakai takai holo ʻi ha ngaahi foʻi lea mahuʻinga ʻe laungeau ʻo fakaʻaongaʻi ʻa e meʻangaue ko ʻeni. ʻI he taimi kuo ke holoki ai hoʻo lisi, fili ʻa e ngaahi meʻa ʻoku mahuʻinga taha. Fakapapauʻi ke vakaiʻi e feʻauhi hoʻo foʻi lea mahuʻinga, ʻi heʻene lava ʻo takiekina e ola lelei hoʻo ngaue.

ʻOua naʻa fakaʻaongaʻi ʻa e ngaahi foʻi lea tatau ʻi he mahina kotoa pe. ʻE mole hoʻo paʻanga kapau te ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻoku fuʻu feʻauʻauhi. ʻOku lelei ʻaupito ʻa e ngaahi foʻi lea mahuʻinga ki he blog, ka kuo pau ke hokohoko atu ʻenau tupulaki ʻi he mahina ki he mahina. Te tau ʻufiʻufi ʻa e ngaahi foʻi lea mahuʻinga loloa ʻi ha pou ʻi he kahaʻu. Ko e founga ʻe taha ke vakaiʻi ʻaki e manakoa ʻo ha foʻi lea mahuʻinga ko hono fakaʻaongaʻi ʻo e Google fetoʻaki. Kapau ʻoku ʻikai ke ʻi ai ha fakamatala ki he manakoa ʻo ha foʻi lea mahuʻinga pau, he ʻikai lava ke ke fakaʻaongaʻi ia ʻi he ngaahi foʻi lea ko e M.

Ko e fekumi ki he foʻi lea mahuʻinga ko ha konga mahuʻinga ia ʻo e fekumi ki he fakamaketi. Ko ha sitepu mahuʻinga ia ʻi hoʻo palani, ʻi heʻene ʻomi ha ʻilo ki he fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai. Te ke lava leva ʻo fakaʻaongaʻi ʻa e fakamatala ʻoku ke maʻu mei he fakatotolo ko ʻeni ke fakaleleiʻi ʻaki hoʻo kanotohi mo e founga SEO. Ko hono ola ko ha lahi ange ʻo e feʻaluʻaki mo e ʻilo. ʻOku kamata ʻa e ngaahi tuʻuaki SEO lelei taha ʻaki ʻa e fekumi ki he foʻi lea mahuʻinga mo e fakatupu ʻo e kanotohi. Ko hono pulusi pe hoʻo kanotohi mo e uepisaiti, ʻe optimized hoʻo ngaahi ngaue SEO ki he ngaahi foʻi lea mahuʻinga kuo ke ʻiloʻi.

Sipinga ʻo e fekau

ʻOku ʻi ai ha faʻahinga founga ʻe ua ʻo e talamahuʻinga ʻi he ngaahi foʻi lea: tohi lesoni mo e fakalahi. ʻOku fakataumuʻa ʻa e tohi lesoni ki he PC ʻi he fakaʻuli lelei mo fakapapauʻi ʻoku ʻi ai ha vave ʻo e lomiʻi ʻi he vave. ʻOku nofotaha ʻa e PC ʻi he maximizing lomiʻi ʻi he lahi ʻo e paʻanga lolotonga hono maluʻi mei he fakamole taʻeʻaonga. ʻOku fakatou maʻu ʻe he tohi lesoni mo e ngaahi founga fakaleleiʻi ʻo e PC ʻa e taimi. Neongo ʻoku ʻomi ʻe he tohi lesoni ʻa e PC ʻa e fika maʻolunga taha ʻo e lomi, fakalahi ʻa e PC ʻoku lelei taha ki hono fakatupulaki ʻo e ʻilo mo hono tanaki ʻo e fakamatala ki he ului ʻi he kahaʻu.

Totongi-ki he-lomiʻi (FPC) Ko e founga talamahuʻinga angamaheni taha ia ki he ngaahi foʻi lea ko e M. ʻOku faʻa fakaʻaongaʻi ia ki he ngaahi tuʻuaki ʻoku fakataumuʻa ki ha kakai tokosiʻi ange pea ʻoku ʻikai fie maʻu ki ai ha ngaahi meʻalele lahi. ʻOku ʻaonga ʻa e founga ʻo e totongi ki he mille ki he ongo faʻahinga tuʻuaki fakatouʻosi koeʻuhi he ʻoku ne ʻomi ha ngaahi fakakaukau ki he lahi ʻo e ngaahi ongo. ʻOku mahuʻinga ʻa e fakamatala ko ʻeni ʻi he ngaahi tuʻuaki fakamaketi taimi loloa. Kapau ʻoku mahaʻihaʻi hoʻo patiseti, fakakaukau ki ha tohi lesoni ʻoku fie maʻu ʻe he PC.

Ko e sipinga ʻo e ngaahi foʻi lea ko ha founga faingataʻa ia ʻoku ne fakaʻaongaʻi ha ngaahi founga ke lahi ai e ngaahi tuʻuaki tuʻuaki. Fakatatau mo hoʻo ngaahi taumuʻa ngaue, te ke lava ʻo fokotuʻu ha talamahuʻinga lahi taha ki ha foʻi lea mahuʻinga pe liliu ʻa e talamahuʻinga ʻo makatuʻunga ʻi he lahi ʻo e ngaahi ului mo e fakatau. Maʻa e kau fakaʻaongaʻi fakalakalaka, ʻe lava ke fakaʻaongaʻi ʻa e fekau longomoʻui ke muimuiʻi ʻa e ului pea liliu ʻa e talamahuʻinga ʻo fakatatau ki ai. ʻE hanga ʻe ha ngaue lelei ʻo fakalahi ʻa e talamahuʻinga ʻi he taimi ʻoku feau ai ʻa e taumuʻa ngaue.

ʻE lava ke fakaʻaongaʻi ʻa e tohi lesoni ki he tuʻuaki lelei targeting. ʻE lava ke fakaʻaongaʻi ʻa e tohi lesoni ki he ngaahi kulupu tuʻuaki mo e ngaahi foʻi lea mahuʻinga fakafoʻituitui. ʻOku feʻunga lelei taha ʻa e tohi lesoni ʻa e PC ki he ngaahi ʻuluaki tuʻuaki mo hono tanaki ʻo e fakamatala. ʻI hono fakaʻaongaʻi e founga ko ʻeni, ʻOku ke toki totongi pe ʻi he taimi ʻoku lomiʻi ai ha tuʻuaki. ʻOku fakaʻata koe ʻe he tohi lesoni ʻa e PC ke ke mau fetongitongi fakafoʻituitui hoʻo mavae ke aʻusia tokolahi lelei ngaahi ola. Te ke lava foki ʻo fili ke fokotuʻu ha PC lahi taha ke fakalahi hono mapuleʻi hoʻo ngaue.

Lomiʻi ʻi he vave

Ko ha ako naʻe tuku atu ʻe WordStream ʻi he ʻavalisi ʻo e lomiʻi ʻi he vave (FKT) ki he ngaahi tuʻuaki ʻo e ngaahi lea naʻe maʻu mei he 0.35% ki he 1.91%. Naʻe toe ʻilo foki ʻe he akó ʻa e ngaahi moʻoniʻi meʻa ʻokú ne fakatupulaki pe fakasiʻisiʻi ʻa e FKT, kau ai ʻa e lahi ʻo e lomi ʻi he tuʻuaki, ʻa e totongi ki he lomiʻi (FPC), pea mo e totongi ki he ngaue (CPA).

Neongo ʻoku ʻuhinga ʻa e FKT māʻolungá ki he ngaahi ongo ʻoku māʻolungá, ʻOku ʻikai ʻuhinga ʻeni ia ʻoku ngaue lelei ʻa e tuʻuaki tuʻuaki. ʻE lava ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea hala ʻo totongi ha paʻanga kae ʻikai ko e ului. ʻOku totonu ke siviʻi ʻa e ngaahi tuʻuaki ʻi he tapa kotoa pe ʻo honau fakatupu ke fakapapauʻi ʻoku nau fekauʻaki mo e kakai ʻoku fakataumuʻa ki ai. Makehe mei he fekumi ki he foʻi lea mahuʻinga, ʻOku totonu foki ke optimized ʻa e ngaahi meʻa tuʻuaki ke ne takiekina ʻa e FKT. Ko ha ngaahi tokoni ʻeni ki hono fakaleleiʻi hoʻo FKT:

ʻUluaki, fakapapauʻi pe ko e ha e faʻahinga uepisaiti ʻoku ke lele ai. Hangē ko ʻení, ʻE maʻulalo ange ʻa e FKT ʻi he ngaahi uepisaiti ʻa e eCommerce ʻi he ngaahi feituʻu ʻo e toʻu tangata. Ki he ngaahi uepisaiti ʻa e Komesi, ʻe lava ke fakatupulaki ʻe he ngaahi tuʻuaki fakalotofonuá ʻa e FKT, ʻi consumers falala ki he ngaahi pisinisi fakalotofonua. Neongo ʻoku ʻikai ko e ngaahi tuʻuaki ʻo e text mo e ʻimisi ʻa e fakalotoʻi lahi taha ki hono tataki ʻo e ngaahi uepisaiti ʻa e toʻu tangata, ʻe lava ke tokoni ʻa e ngaahi tuʻuaki mo e ngaahi tuʻuaki malohi ke tekeʻi ʻa e fieʻilo. ʻE iku ʻeni ki ha lomiʻi ʻi he. Neongo ia, ʻoku fakafalala ʻa e FKT ki he ngaahi moʻoniʻi meʻa kehekehe, kau ai ʻa e faʻahinga foaki mo e netiueka.

Ko e fakatupulaki ʻo e FKT ko ha konga mahuʻinga ia ʻo e totongi lelei-ki he-lomiʻi ʻi he tuʻuaki. ʻOku uesia fakahangatonu ʻe he FKT māʻolungá ʻa e totongi ki he lomiʻi ʻi he, ʻa ia ʻoku ne fakapapauʻi ʻa e maaka lelei. ʻOku fikaʻi ʻa e vave ʻo e lomiʻi ʻi hono vahevahe ʻa e lahi ʻo e ngaahi ongo ʻaki ʻa e lahi ʻo e lomi. Kapau ʻoku peseti ʻe nima hoʻo FKT, ʻOku ʻuhinga ia ʻe lomiʻi kinautolu ʻe ha konga lahi ʻo e kakai ʻoku nau sio ki hoʻo ngaahi tuʻuaki. Kapau ko e meʻa ʻeni ʻoku hoko, ʻOku mahuʻinga optimizing hoʻo ngaahi tuʻuaki-ki he-lomiʻi ʻi ha FKT maʻolunga.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

ʻI he ngaahi foʻi lea tuʻuaki, ko e ngaahi foʻi lea mahuʻinga ko ha ngaahi foʻi lea pe kupuʻi lea ʻoku ne taʻofi hoʻo ngaahi tuʻuaki mei he ʻasi ʻi he taimi ʻoku kumi ai kinautolu ʻe ha tokotaha ngaue. ʻOku ke faʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ʻaki haʻo tanaki atu ha fakaʻilonga ʻoku ʻikai ke ʻi ai ha foʻi lea pe kupuʻi lea. Te ke lava ʻo fakaʻaongaʻi ha faʻahinga foʻi lea pe kupuʻi lea ko ha foʻi lea mahuʻinga ʻoku kovi, hange ko e ʻ ninja ʻea fryer ʻ. ʻE lava ke lahi pe pau ʻa e foʻi lea mahuʻinga ʻo hange ko hoʻo fakaʻamu. Ko ha ngaahi founga ʻeni ke fakaʻaongaʻi ai e ngaahi foʻi lea ʻoku ʻikai lelei ʻi hoʻo ngaahi tuʻuaki.

Ko e foʻi lea mahuʻinga ne ʻuluaki seti ʻoku tatau ia mo e faʻahinga ʻoku kovi. ʻOku ʻuhinga ʻeni he ʻikai ʻasi mai ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ki he ngaahi fehuʻi ʻoku ʻi ai ʻa e ngaahi lea kovi kotoa pe. Kapau ʻoku ʻi ai haʻo ngaahi lea kovi ʻe ua ʻi hoʻo fehuʻi, he ʻikai ʻasi hake hoʻo ngaahi tuʻuaki. ʻOku ʻuhinga ʻeni te ke lava ʻo faʻu ha ngaahi tuʻuaki vave ange ʻaki haʻo fili ʻa e ngaahi foʻi lea ʻoku ʻikai lelei. Ka kuo pau ke ke tokanga ʻi he taimi ʻoku ke fili ai ʻa e ngaahi foʻi lea ʻoku ʻikai lelei. ʻOku ʻikai te ke fie maʻu ke ke fihia ʻi ha tuʻuaki ʻoku ʻikai ke ʻi ai ha tuʻuaki.

Te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku kovi ʻi he tuʻunga ʻo e kulupu tuʻuaki ke maluʻi hoʻo ngaahi tuʻuaki mei he ngaahi lea angamaheni. ʻI he founga ni, te ke lava ʻo taʻofi ha faʻahinga fekumi ʻoku ʻikai kaunga ki hoʻo kulupu tuʻuaki. ʻOku matuʻaki ʻaonga ʻa e founga ko ʻeni ʻi he taimi ʻoku ke fie maʻu ai ke fakangatangata ha ngaahi kulupu tuʻuaki pau. ʻE hoko leva ʻa e foʻi lea ko e kovi ko e foʻi lea mahuʻinga ia ki he ngaahi kulupu tuʻuaki ʻi he kahaʻu. Fakapapauʻi ʻoku ke vakaiʻi ʻa e uepisaiti ʻa e Google mo e ngaahi kulupu tuʻuaki ki ha faʻahinga fetaʻemahinoʻaki veiveiua.

ʻOku kamata hoʻo fononga ki hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ʻaki hono kumi ʻo e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ʻaonga ki hoʻo pisinisi. Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni, ʻOku totonu ke ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ko e kumi ke ʻiloʻi ʻa e ngaahi fehuʻi loloto ki he ngaahi foʻi lea mahuʻinga ko ia. Toe vakaiʻi maʻu pe ʻa e lipooti ko ʻeni ke fakapapauʻi ʻoku ʻikai maumauʻi ʻe hoʻo ngaahi tuʻuaki ho taimi mahuʻinga mo e paʻanga ʻi he ngaahi foʻi lea mahuʻinga. Manatuʻi, he ʻikai ke ke teitei fai ha fakatau kapau he ʻikai ke ke fakataumuʻa ki he kakai totonu! Kapau ʻoku ʻikai ke ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e M, te ke fakaʻosi ʻaki ha tuʻuaki tolonga tuʻuaki.

Targeting hoʻo kau fanongo

Kapau ʻoku ke fakakaukau ke fakahoko ha ngaahi tuʻuaki remarketing ʻi hoʻo ngaue ki he ngaahi lea, te ke fie fakataumuʻa ki ha ngaahi kulupu pau ʻo e kakai. Kuo ʻosi vakai ʻa e ngaahi kulupu ko ʻeni ki he ʻInitaneti, ka te ke lava ʻo tanaki pe taʻofi ʻa e ngaahi kulupu ko ia. Kapau ʻoku ke targeting ha demographics pau, te ke fie fili kinautolu kimuʻa pea ke kamata langa hoʻo ngaue. ʻE tokoni hono fakaʻaongaʻi ʻo e pule ʻo e kau fanongo ʻa e Google ke ke fakapapauʻi pe ko e fe ʻa e ngaahi kulupu ke fakataumuʻa ki ai pea mo e lahi ʻo e fakamatala ʻoku nau maʻu fekauʻaki mo koe.

Ke kumi ha kakai feʻungamālie, ʻOku totonu ke ke ʻuluaki fakapapauʻi ʻa e feituʻu ʻoku fakataumuʻa ki ai hoʻo uepisaiti mo e lea fakafonua. Kapau ʻoku tuʻu hoʻo kau fanongo ʻi he ʻIunaiteti Siteiti, pea targeting kinautolu ʻaki ʻa e lea fakafonua ʻe ʻikai ola lelei. ʻI hono fakalea ʻe niʻihi, Kapau ʻoku ʻi ai pe ha kau kasitoma fakalotofonua ʻi hoʻo uepisaiti, ʻoku totonu ke ke fakataumuʻa ki he kakai ʻoku ʻi homou feituʻu. Hange ko ʻeni, Kapau ko ha plumber fakalotofonua koe, ʻOku ʻikai totonu ke ke fakataumuʻa ki he kakai ʻoku nofo ʻi he USA.

ʻI he taimi ʻoku targeting ai hoʻo kau fanongo mo e ngaahi foʻi lea, te ke lava ʻo fakaʻaongaʻi ha kakai tatau pe toe maketi ke aʻu ki he kakai ʻoku nau vahevahe ʻa e ngaahi meʻa ʻoku nau manako ai mo e ngaahi ʻulungaanga angamaheni. ʻIkai ngata ai, te ke lava ʻo faʻu ha kakai angamaheni ʻaki haʻo tanaki atu ha ngaahi foʻi lea mahuʻinga, URLs, mo e Apps ki hoʻo lisi ʻo e kau fanongo. Ko ha founga lelei ʻeni ke fakataumuʻa ai ki ha ngaahi konga pau ʻo e kakai. ʻOku lava heni ke ke aʻu ki he kakai kuo nau ʻosi fai ha ngaue pau ʻi hoʻo uepisaiti. Ko hono aofangatuku, Ko e ki ki he kakai lelei targeting ko e mahino ʻa e meʻa ʻoku ne ʻai ha taha ke lomiʻi ʻi hoʻo tuʻuaki.

Ko e ʻuluaki sitepu ki hono fakatupulaki ʻo ha ngaahi foʻi lea ʻoku ola lelei ko targeting hoʻo kau fanongo. Ngaahi Talamuʻaki’ ʻe lava ke tokoni atu ʻa e ngaahi meʻa targeting ʻi he haʻofanga ke ke fakataumuʻa ki he kakai kuo nau fakahaaʻi hoʻo tokanga ki hoʻo koloa pe ngaue. ʻE fakaleleiʻi ʻe he meʻa ni hoʻo ngaue, lolotonga hono fakasiʻisiʻi hoʻo tuʻuaki uninteresting tepa fofonga. Te ke lava foki ʻo ʻohofi ha kakai kuo nau ʻaʻahi ki hoʻo uepisaiti pe app. ʻE tokoni ʻeni ke ke fakataumuʻa lelei ange ki hoʻo kau fanongo mo fakaleleiʻi hoʻo founga kole.

Kimuʻa pea feinga ke fakaʻaongaʻi e ngaahi foʻi lea, ʻOku fie maʻu ke ke fekumi ki hoʻo ngaahi foʻi lea mahuʻinga. ʻIkai ngata ai, ʻOku fie maʻu ke ke ʻilo e founga ke fili ai ha faʻahinga tatau, ʻa ia ʻoku ʻuhinga ki he ofi ʻa e Google ki hoʻo foʻi lea mahuʻinga mo e meʻa ʻoku fekumi ki ai e kakai. ʻOku kau ʻi he ngaahi faʻahinga kehekehe ʻa e pau, kupuʻi lea, mo falahi. ʻOku ke fie fili ʻa e faʻahinga tatau totonu taha, pea ko e faʻahinga tatau pe ia ʻoku siʻisiʻi taha hono tatau. Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e fe ʻa e faʻahinga ke fili, fakakaukau ke scan hoʻo uepisaiti pea fili ʻa e kautaha lelei taha ʻo makatuʻunga ʻi he meʻa ʻoku ʻi ai.

Fekumi ki he foʻi lea mahuʻinga

Ko ha founga lelei ke fai ʻaki e konga lahi hoʻo ngaue ki he ngaahi lea ko hono fakahoko e fekumi ki he foʻi lea mahuʻinga. Te ke lava ʻo fakaʻaongaʻi ʻa e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google, Ko e tohi palani ʻo e foʻi lea mahuʻinga, pe ko ha meʻangaue ki he fekumi ʻi ha foʻi lea mahuʻinga ʻe taha. ʻI ha ongo meʻa pe, ʻOku totonu ke nofotaha hoʻo fakatotolo ʻi he ngaahi foʻi lea ʻoku ne maʻu ʻa e faingamalie maʻolunga taha ʻi he ngaahi fekumi ʻa e Google. Ko e tatau ʻo e tokotaha fakatau ko ha fakamatala fakafoʻituitui ia ʻo e kasitoma lelei taha. ʻOku ne fakaikiiki honau ngaahi ʻulungaanga, ngaahi taumuʻá, ngaahi faingataʻá, ngaahi ivi tākiekiná, mo hono fakatau ʻo e ngaahi toʻonga moʻui. Ko hono fakaʻaongaʻi ʻo e fakamatala ko ʻ, te ke lava ʻo fili ʻa e ngaahi foʻi lea mahuʻinga taha ki hoʻo ngaue ki he ngaahi lea. Te ke lava foki ʻo fakaʻaongaʻi ʻa e ngaahi meʻangaue ki he fekumi ki he foʻi lea mahuʻinga hange ko Alexa ke maʻu ha fakamatala fekauʻaki mo e ngaahi feʻauʻauhi mo e ngaahi foʻi lea mahuʻinga.

Ko hoʻo maʻu pe ha lisi ʻo e ngaahi foʻi lea mahuʻinga, te ke lava ʻo fakaleleiʻi hoʻo lisi ke maʻu ʻa e ngaahi meʻa te ne ʻomi ʻa e foki maʻolunga taha. Ko e foʻi lea mahuʻinga ʻo e tengaʻi ʻakau ko ha kupuʻi lea manakoa ia ʻoku ne fakamatalaʻi ha koloa pe ngaue tokoni. Hangē ko ʻení, “Chocolates” Mahalo ko ha foʻi lea mahuʻinga ʻa e tengaʻi ʻakau. Pea, fakaʻaongaʻi ha meʻangaue ki hono fili ʻo e foʻi lea mahuʻinga hange ko e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google, fakalahi hoʻo fekumi ki he ngaahi foʻi lea kehe ʻoku fekauʻaki mo ia. Te ke lava foki ʻo fakaʻaongaʻi ha ngaahi lea ʻoku fekauʻaki mo ia ke toe fakaleleiʻi ʻaki hoʻo palani.

ʻOku mahuʻinga ke fai hoʻo fekumi ki he foʻi lea mahuʻinga ʻi he kamataʻanga ʻo hoʻo ngaue. ʻI hoʻo fai ia te ne fakapapauʻi ʻoku feʻunga hoʻo patiseti pea ʻoku maʻu ʻe hoʻo ngaue ʻa e faingamalie lelei taha ke lavameʻa. Makehe mei hono fakapapauʻi e lahi ʻo e lomi ʻoku fie maʻu ke fakatupu ha paʻanga hu mai pau, ʻOku toe fakapapauʻi foki ʻe he fakatotolo ki he foʻi lea mahuʻinga ʻoku ke targeting ʻa e ngaahi foʻi lea totonu ki hoʻo ngaue. Manatuʻi, ʻe lava ke kehekehe ʻaupito ʻa e ʻavalisi ʻo e totongi ki he lomiʻi mei he foʻi lea mahuʻinga ki he foʻi lea mahuʻinga mo e faʻa ngaue ki he faʻa ngaue.

Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga totonu, ʻOku ke mateuteu ke ʻiloʻi e meʻa ʻoku fai ʻe he kau feʻauʻauhi ki heʻenau uepisaiti. ʻOku kau ʻi he SEO ʻa e ngaahi tafaʻaki kehekehe ʻo e fakamaketi fakaʻilekitulonika, hange ko e fakamatala ʻi he mitia fakasosiale mo e feʻaluʻaki ki ha ngaahi foʻi lea pau. ʻE tokoni atu ʻa e SOV mo e fakakatoa ʻo e kautaha ʻi he maketi ke ke fakapapauʻi ʻa e founga ke fakalahi mo tohoakiʻi ai hoʻo kau fakaʻaongaʻi. Makehe mei he fekumi ki he ngaahi foʻi lea mahuʻinga, te ke lava foki ʻo fakafehoanaki ʻa e ngaahi feʻauʻauhi’ ngaahi feituʻu ki he fekumi ki he foʻi lea mahuʻinga.

Fekau

Ko e fekau ʻi he Google ngaahi foʻi lea ko e founga ia ʻo hono totongi ʻo e Google ki he ngaahi meʻalele ʻoku aʻu ki hoʻo uepisaiti. Te ke lava ʻo fili ʻi he ngaahi founga kehekehe ke talamahuʻinga. Ko e totongi-ki he-lomiʻi ʻi he kole ko e meʻa manakoa taha ia. ʻI he founga ko ʻeni, ʻOku ke totongi pe ʻi he taimi ʻoku lomiʻi ai ʻe ha taha hoʻo tuʻuaki. Neongo ia, ʻOku toe hoko foki ʻa e FPC ko ha fili. ʻI he kole ʻi he founga ko ʻeni, ʻOku ke totongi pe ʻi he taimi ʻoku lomiʻi ai ʻe ha taha hoʻo tuʻuaki.

Neongo ʻoku malava ke fakatau ha tuʻuaki pea sio ki he founga ʻoku ne fakahoko ai, ʻoku kei mahuʻinga pe ke vakaiʻi ia. Kapau ʻoku ke fie sio ki he lahi taha ʻo e ngaahi ului pea fakaului kinautolu ki he tuʻuaki, ʻOku fie maʻu ke ke fakapapauʻi ʻoku fakataumuʻa hoʻo ngaahi tuʻuaki ki he kakai ʻoku nau mahuʻingaʻia ʻi he meʻa ʻoku ke foaki. ʻOku kakaha ʻa e feʻauhi pea te ke lava ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke faʻu ʻaki ha ngaue lelei ange. Te ke lava maʻu pe ʻo ako meiate kinautolu ʻi hoʻo feinga ke maʻu ʻa e tuʻunga maʻolunga taha ʻoku ou ʻi ai.

Ko e maaka lelei ko ha metric ia ʻe taha ke fakakaukauʻi. Ko e maaka lelei ko ha meʻafua ia ʻo e mahuʻinga hoʻo tuʻuaki ke kumi e ngaahi fehuʻi. ʻE tokoni hono maʻu ha maaka lelei maʻolunga ki hoʻo tuʻunga tuʻuaki, ko ia , ʻoua naʻá ke manavasiʻi ke fakaleleiʻi ia! ʻI hono fakalahi hoʻo talamahuʻinga, te ke lava ʻo takiekina e maaka lelei hoʻo tuʻuaki. ʻOku totonu ke ke taumuʻa ke maʻu ha maaka lelei ʻo e 6.

ʻOku mahuʻinga ke manatuʻi ʻe lava ke lomekina ʻa e ngaahi foʻi lea ʻa e Google ʻi he taimi ʻe niʻihi. Ke tokoni ke mahino kiate koe ʻa e founga kotoa, maumauʻi ia ki ha ngaahi konga iiki ange. ʻOku kau ʻa e kulupu tuʻuaki takitaha ki ha tuʻuaki, ʻa ia ko e feituʻu ia te ke lava ʻo tokangaʻi ai hoʻo patiseti fakaʻaho mo e patiseti fakakatoa. Ko e ngaahi tuʻuaki ko e uho ia hoʻo ngaue pea ʻoku totonu ke hoko ia ko hoʻo tefitoʻi taumuʻa. Kae ʻoua naʻa ngalo ʻe lava ke kau ʻi hoʻo ngaue ha ngaahi kulupu tuʻuaki lahi.

Maaka lelei

Ngaahi Talamuʻaki’ Ko e maaka lelei ko ha meʻafua ia ʻo e tuʻunga lelei hoʻo ngaahi tuʻuaki ʻoku tatau mo e kakano ʻo hoʻo saiti. ʻOku ne taʻofi koe mei hono fakaʻaliʻali ha ngaahi tuʻuaki taʻe ʻaonga. ʻE lava ke faingataʻa ʻa e metric ko ʻeni ke mahino mo fakalakalaka ʻiate koe pe. ʻE toki lava pe ke maʻu ia ʻi he lipooti ʻo e ngaahi foʻi lea mahuʻinga ʻo e ngaahi foʻi lea. He ʻikai lava ke ke fakaʻaongaʻi ia ʻi ha ngaahi polokalama tuʻuaki kehe hange ko DashThis. ʻOku hiki atu ʻi lalo ʻa e ngaahi founga lelei taha ki hono fakaleleiʻi ho maaka lelei.

ʻOku faingataʻa ange ʻa e FKT ʻi he meʻa ʻe hā maí. ʻOku fie maʻu ki ai ha fakamatala fakahisitolia mo e competitiveness lolotonga ʻo e foʻi lea mahuʻinga. Tatau ai pe kapau ʻoku ʻi ai ha foʻi lea mahuʻinga ʻoku maʻulalo hono FKT, te ne kei lava pe ʻo maʻu ha maaka lelei maʻolunga. ʻE ʻai ʻe he Google ke ke ʻiloʻi kimuʻa ʻa e lahi ʻo e meʻa te ke lava ʻo ʻamanaki ke maʻu ʻe hoʻo tuʻuaki ʻi he taimi ʻoku moʻui ai. Fulihi hoʻo fakamatala tuʻuaki ʻo fakatatau ki ai. Te ke lava ʻo fakaleleiʻi ho maaka lelei ʻaki haʻo fakaleleiʻi ʻa e ngaahi konga ko ʻeni ʻe tolu.

Ko e meʻa mahuʻinga ʻe taha ʻoku lomiʻi ʻi he vave. Kapau ʻoku maʻu ʻe hoʻo tuʻuaki ha lomi ʻe nima, ʻe ʻi ai hano maaka lelei ʻo e 0.5%. ʻOku taʻeʻaonga hono maʻu ha ngaahi ongo lahi ʻi he ola ʻo e fekumi kapau ʻoku ʻikai lomiʻi kinautolu ʻe ha taha. ʻOku fakaʻaongaʻi ʻa e fakaʻilonga ko ʻeni ke fakapapauʻi ʻaki ʻa e mahuʻinga ʻo hoʻo ngaahi tuʻuaki. Kapau ʻoku ʻikai maʻu ʻe hoʻo ngaahi tuʻuaki ha lomi feʻunga, ʻe lava ke maʻulalo ange ho maaka lelei ʻi he feʻauhi. Neongo ia, ʻOku ʻikai ʻuhinga ia ʻoku totonu ke taʻofi hoʻo fakalele hoʻo ngaahi tuʻuaki kapau ʻoku maʻulalo ho maaka lelei.

Makehe mei ha vave ʻo e lomiʻi ʻi he vave, kuo pau ke fekauʻaki hoʻo ngaahi tuʻuaki mo e ngaahi foʻi lea mahuʻinga ʻoku fakataumuʻa ki ai. ʻOku ʻiloʻi ʻe ha pule tuʻuaki lelei ʻa e loloto ʻo e ʻalu mo e ngaahi kulupu foʻi lea mahuʻinga. ʻOku lahi ha ngaahi meʻa ʻoku ne faʻu ha maaka lelei, pea ʻe lava ke ʻaonga ʻa e ngaue ki hono fakaleleiʻi kinautolu ʻi he lele loloa. Ko hono aofangatuku, te ne lava ʻo fakaleleiʻi hoʻo tuʻunga, pea mo hoʻo totongi ki he lomiʻi ʻi he. Neongo ia, he ʻikai lava ke aʻusia ʻeni ʻi ha po kakato, ka ʻoku ʻi ai ha ngaue, te ne lava ʻo fai ha liliu lahi ʻi he lele loloa.

Totongi ki he lomiʻi

Mahalo te ke fifili pe ko e ha e founga ke fikaʻi ʻaki hoʻo totongi ʻaki e totongi ki he lomiʻi ʻi he ngaahi foʻi lea. ʻE lava ke tokoni hono fakaʻaongaʻi ʻo e fua ʻaki tataki ki he ngaahi ngaueʻanga kehekehe ke ke fokotuʻu hoʻo patiseti fakamaketi mo fokotuʻu ha ngaahi taumuʻa. Ko ha ngaahi fua ʻaki tataki ʻeni ki he ngaahi ngaue fakatau kelekele. Fakatatau ki he ngaahi foʻi lea fua ʻaki tataki, Ko e PC ki he ngaue ko ʻeni ko e 1.91% ʻi he kulupu fekumi ki he netiueka mo e 0.24% ʻi he kulupu fengaueʻaki ʻoku fakaʻaliʻali. Kapau ʻoku ke palani ke fakaʻaongaʻi ʻa e Google ngaahi foʻi lea ki hoʻo uepisaiti pe pisinisi, manatuʻi ʻa e fua ʻaki tataki ko ʻeni.

ʻOku faʻa ui ʻa e totongi ʻo e PC ko e totongi-ki he-lomiʻi (PPC) totongi. Ko e ngaahi tuʻuaki ʻoku ʻasi ʻi he ngaahi ola maʻolunga ʻo e misini fekumi ʻa e Google ʻe lava ke siʻisiʻi tatau pe mo 81 seniti ʻe taha ki he lomiʻi ʻi he. Mahalo ko e tuʻunga moʻui koula ʻeni ʻi he taimi ʻoku fakapaku fakapaku fakapaku ai. Ko e maʻolunga ange hoʻo PPC, Ko e maʻolunga ange hoʻo foki ki he ʻinivesimeni ʻe. Neongo ia, ʻe kehekehe pe hoʻo patiseti PPC ʻo makatuʻunga ʻi he dayparting, feʻauhi ki he ngaahi foʻi lea mahuʻinga, mo e maaka lelei.

ʻAvalisi ʻo e totongi ki he lomiʻi ʻi he ngaahi foʻi lea ʻoku kehekehe ʻi he faʻa ngaue, faʻahinga pisinisi, mo e koloa. Ko e totongi maʻolunga taha ki he lomiʻi ʻoku ʻi he ngaahi tokoni koloa, ngaahi tokoni fakalao, mo e Komesi. Ko e totongi maʻulalo taha ki he lomiʻi ʻoku ʻi he fefonongaʻaki mo e talitali lelei. Ko e totongi ki he lomiʻi ʻi ha foʻi lea mahuʻinga pau ʻoku makatuʻunga ia ʻi he lahi ʻo e talamahuʻinga, maaka lelei, mo e fekau feʻauʻauhi. ʻE lava ke fetoʻaki ʻa e totongi ki he lomiʻi ʻo makatuʻunga ʻi hoʻo ngaahi feʻauʻauhi’ mavae mo hoʻo tuʻunga tuʻuaki.

Ke fakasiʻisiʻi e fakamole ki he lomiʻi ʻi he, te ke lava ʻo fili ke ʻai hoʻo mavae pe ʻotometiki pe. Pea, ʻE fili ʻe he Google ʻa e talamahuʻinga taha ʻo fakatatau ki hoʻo patiseti. Te ke lava foki ʻo fokotuʻu ha patiseti fakaʻaho ki hoʻo ngaue, pea tuku leva ʻa e toenga ki he ngaahi foʻi lea. Te ke lava ʻo lahi ange hoʻo ʻakauni ʻaki haʻo faʻu mo tauhi ha faʻunga totonu, mo hono toutou fakahoko ʻo e ngaahi ʻaotitá ke maʻu ha faʻahinga fehālaaki. Ko ia, ʻOku ke fikaʻi fefe hoʻo PC?

Muimuiʻi ʻo e fakaului

Ko e konga mahuʻinga ʻo hoʻo founga fakamaketi ʻi he ʻInitaneti ko hono muimuiʻi ʻo e ngaahi foʻi lea pixel ko ha konga mahuʻinga ia ʻo hoʻo founga fakamaketi ʻi he ʻInitaneti. ʻOku fakaʻata koe ʻe he kouti ko ʻeni ke ke sio ki he tokolahi ʻo e kau ʻaʻahi ʻoku nau ului ʻi hoʻo uepisaiti. Te ke lava leva ʻo fakaʻaongaʻi ʻa e fakamatala ko ʻeni ke mau fetongitongi ʻa e ngaahi tuʻuaki ʻi he kahaʻu pea mo hono fakahoko ʻo hoʻo saiti kotoa. Ke fokotuʻu ha muimuiʻi ʻo e ului ʻi hoʻo uepisaiti, faʻu pe ha pixel ʻo e ului ʻi he uepisaiti pea deploy ia ke muimuiʻi e kau ʻaʻahi’ ʻekitivitii. Te ke lava ʻo sio ki he fakamatala ʻi ha ngaahi tuʻunga kehekehe, kau ai ʻa e kemipeini, Kulupu tuʻuaki, Tuʻuaki, mo e foʻi lea mahuʻinga. Te ke lava foki ʻo lea ʻi he ngaahi foʻi lea mahuʻinga ʻo makatuʻunga ʻi heʻenau ngaue ʻi he fakaului.

ʻOku faingofua pe hono fokotuʻu ʻo e ngaahi foʻi lea ko e ului: ʻoku ke fakahu pe ʻa e ID ki he ului, Hingoa ʻo e Fakauluí, mo e Mahuʻinga ʻo e Uluí. Te ke lava foki ʻo fili ʻa e “Afi ʻi he” ʻaho ki he kouti ki hono muimuiʻi ʻo e afi. Te ke lava ʻo fili ha ʻaho mei ha peesi pau, hange ko e “Mālō” peesi, ke fakapapauʻi ʻoku vela ʻa e kouti ʻi he ʻaho ʻoku fie maʻu. ʻOku totonu ke hoko ʻa e afi ʻi he ʻaho ʻi ha ngaahi ʻaho siʻi kimuʻa ʻi he ʻaho ʻoku ke fie maʻu ke maʻu ai ʻa e fakamatala ki he ului.

Ko hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku ʻikai ke ʻi ai hano muimuiʻi ʻo e ului ʻoku tatau ia mo flushing paʻanga ʻi he pesoni tafitafi. Ko ha fakamole taimi mo ha paʻanga ke hokohoko atu hono fakalele ʻo e ngaahi tuʻuaki lolotonga hoʻo tatali ki ha paati hono tolu ke fakahoko ʻa e kouti ki hono muimuiʻi. ʻE toki kamata pe ke ʻasi mai ʻa e fakamatala moʻoni ʻi he taimi pe ʻoku ke maʻu ai ʻa e kouti ki hono muimuiʻi. Ko e ha leva ʻa e ngaahi fehalaaki angamaheni taha ʻi hono muimuiʻi ʻo e ului? Ko ha ngaahi tupuʻanga angamaheni ʻeni:

Ko hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ko e ului ko ha founga lelei ia ke sio ai ki he tokolahi ʻo e kau ʻaʻahi ʻoku ului ʻi hoʻo saiti. Ko e muimuiʻi ʻo e ului ko ha konga mahuʻinga ʻaupito ia ʻo e fakamaketi ʻi he ʻInitaneti ki he fanga kiʻi pisinisi iki, ʻi hoʻo totongi ʻa e lomiʻi kotoa pe. ʻE tokoni hono ʻiloʻi pe ko e toko fiha ʻo e kau ʻaʻahi ʻoku ului ki he fakatau, ke ke fakapapauʻi pe ʻoku faʻu ʻe hoʻo tuʻuaki ʻa e paʻanga hu mai. Ko e lelei ange hoʻo ʻiloʻi e vave hoʻo fakaului, ko e ngaahi fili lelei ange te ke lava ʻo fai. Ko ia, kamata hono fakahoko ʻo e ngaahi foʻi lea ko e ului he ʻaho ni.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! Hili hono lau e fakamatala ko ʻení, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Setting up a campaign

There are many different options available for setting up a campaign in Google Adwords. Ko hoʻo fili pe hoʻo ngaahi foʻi lea mahuʻinga, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, tangata pe fefine, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” pe “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Hangē ko ʻení, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. ʻI he meʻa ni, the keyword may be relevant to a small number of people, but it may not be the best choice. ʻIkai ngata ai, you can try ad groups based on the products or services you sell. In this way, you can ensure that your ads will appear in the search results of the relevant people.

Faʻu ha ngaahi tuʻuaki

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

First of all, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Ko hono muimuiʻi ʻo e ului

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

ʻUluaki, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

Ke maʻu ʻa e konga lahi taha ʻo hoʻo ngaue ki he ngaahi lea, you must focus on bringing in the most paying customers, opt-ins, and buyers. Hangē ko ʻení, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Ko ia, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Totongi ki he lomiʻi

FPC (totongi ki he lomiʻi ʻi he) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. In some cases, you can lower the cost of CPC by booking large amounts of ads. Fakaʻosí, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. ʻI hono fakalea ʻe niʻihi, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Pe, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Fekumi ki he foʻi lea mahuʻinga

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

To perform keyword research, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Once you have your keyword list, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Hange ko ʻeni, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Kole ke ʻi ai ha ngaahi foʻi lea mahuʻinga kuo fakaʻilongaʻi

In addition to using keyword research tools, advertisers can bid on trademarked terms. ʻI hono fai iá, they increase their chances of receiving high placements for their ads in search results. ʻIkai ngata ai, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. ʻI he 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Neongo ia, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Neongo ia, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Muimuiʻi ʻo e fakaului, mo e ngaahi foʻi lea kovi. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Totongi ki he lomiʻi

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Totongi ki he lomiʻi, or CPC for short, refers to the amount an advertiser will pay for each click on an advertisement. Cost per click is an excellent way to gauge your campaign’s effectiveness, as it lets you know exactly how much your ads cost you when individuals click on them.

Various factors affect your cost per click, including quality score, keyword relevance, and landing page relevance. When all three components are well-matched, the CTR (click-through rate) is likely to be high. High CTR means your ad is relevant and attracting visitors. Increasing the CTR means your ads are more relevant to the searcher, and it will lower your overall cost per click. Neongo ia, a high CTR isn’t always the best sign.

Cost per click varies based on the type of industry, product, and target audience. Generally speaking, CPC for Adwords is between $1 mo e $2 on the search network, and under $1 for display network. High-cost keywords will cost more than $50 ki he lomiʻi ʻi he, and are typically in highly competitive industries with a high customer lifetime value. Neongo ia, giant retailers can spend $50 million or more a year on Adwords.

With CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. Neongo ia, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, neongo ia, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Muimuiʻi ʻo e fakaului

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Lau ke ako lahi ange. Pea manatuʻi: if it’s not working, you’re not doing your job properly.

ʻUluaki, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Pe, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Hokó, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Once you’ve done that, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Once you’ve done that, you can install the conversion tracking code onto your website. Pea, you can view your conversions on various levels. Kulupu tuʻuaki, Tuʻuaki, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.

Ngaahi foʻi lea mahuʻinga ʻoku kovi

To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Hangē ko ʻení, if someone searches for “red flowers,” your ad will not show up. Ko e meʻa tatau pe, if someone searches for “red roses,” your ad will be shown.

You can also use tools to find common misspellings. You can do this by mining through the raw search queries to find out what people commonly misspell a keyword. Some tools can even export a list of common misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Hangē ko ʻení, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Ko ia, a negative keyword can improve your campaigns. Neongo ia, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Hangē ko ʻení, if you’re a business, you might want to target ads to people who use their mobile devices. Neongo ia, if you want to reach mobile users and improve conversion rates, you should know the device type they use. That way, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Ko ia, the next time you plan to target mobile users, be sure to consider cross-device targeting.

If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. ʻI he founga ni, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, and it will notify you when it’s available. This will increase your mobile advertising costs and allow you to tailor your ads to target the people who are most likely to use your tablet device.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. Ko ia, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.