Ngaahi Tokoni ki hono Fakangāueʻi ʻo e Ngaahi Talamuʻakí maʻá e Kau ʻEnisinia

Kapau ‘oku ke ‘i he pisinisi ‘o e fakangāue’i ‘o e kau ‘enisinia ., a landing page and Adwords campaign are two great ways to get new applicants. Tānaki atu ki he lea mahuʻingá tonu ., fakapapau'i 'oku fe'unga 'a e fa'ahinga fe'unga .. Ke ‘ilo‘i ‘a e me‘a ‘oku kumi ki ai ho‘o kau fanongo tāketí ., fai ha fekumi 'i he saiti mo e Google 'Analaiso .. Ko e ngaahi me'angaue ko 'eni 'e faka'ata ai koe ke ke 'ilo'i 'a e ngaahi lea mahu'inga 'oku kumi ki ai ho'o kau 'a'ahi .. Pea, faka'aonga'i 'a e ngaahi lea mahu'inga ko 'eni 'i ho'o kemipeini AdWords ke tohoaki'i mai 'a e kau kole fo'ou ..

Toe fakaʻaongaʻi ʻo e maketi

Remarketing with Adwords is a powerful marketing tool that can help you remarket to customers who have previously visited your website. Ko e remarketing tag ko ha code 'oku ke tanaki atu ki ho'o uepisaiti ke faka'ata 'a e adwords ke fakataumu'a ki ho'o kau 'a'ahi 'aki 'a e ngaahi ads tatau .. ʻOku faʻa, 'oku tanaki atu 'a e code ko 'eni ki he footer 'o ha uepisaiti pea 'oku ne faka'ata koe ke ke taketi'i 'a e kakai kuo nau 'a'ahi ki ho'o saiti .. Kuo pau ke ke fokotu'u 'a e code ko 'eni 'i he peesi uepi kotoa pe 'oku ke fie remarket ki he ..

Ko e remarketing mo e Adwords ko ha founga malohi ia ke a'u atu ki he kau 'a'ahi 'i he kuohili ki ho'o uepisaiti pea 'omi kinautolu ke nau foki ki ho'o uepisaiti .. Ko e founga ko 'eni 'oku ne faka'ata koe ke ke 'ave 'a e ngaahi tu'uaki fekau'aki ki he kau 'a'ahi kimu'a ., 'a ia te ne fakafoki kinautolu ki ho'o uepisaiti .. 'Oku faka'ata 'e he me'a ni ke ke liliu 'a e kau 'a'ahi ko 'eni 'o e kuohili ki he fakatau mo e taki .. ʻIkai ngata ai, 'oku ne faka'ata koe ke ke taketi'i 'a e ngaahi kulupu fanongo pau 'aupito .. Te ke lava ʻo ako lahi ange fekauʻaki mo e toe fakatau ʻaki ʻa e Adwords ʻi he infographic ko ʻeni mei he Google ..

Ko hono faka'aonga'i 'o e remarketing mo e AdWords 'oku ola lelei kapau 'oku ke fie fakataumu'a ki ha kau fanongo pau .. Mo e fotunga 'o e remarketing ., ‘e lava ke ke tāketi‘i ho‘o kau fanongó ‘o makatu‘unga ‘i he‘enau tō‘ongá mo e ngaahi me‘a ‘oku nau sai‘ia aí .. Hangē ko ʻení, 'e lava ke ke taketi'i 'a e kakai kuo nau kumi ki ha hoa 'o e ngaahi su fakafo'ituitui lolotonga ia 'oku kumi ha taha ki he ngaahi su faka'aho 'e fakahaa'i atu ha faka'ilo ki he ngaahi su faka'aho .. Ko e ngaahi kemipeini remarketing ko 'eni 'oku nau hehema ke ma'olunga ange 'a e ngaahi tu'unga 'o e liliu ., 'a ia 'oku 'uhinga ia ki ha ROI ma'olunga ange ..

Ngaahi foʻi lea mahuʻinga ʻoku kovi

If you want your advertising to get the attention of the right audience, 'oku totonu ke ke ngaue'aki 'a e ngaahi lea mahu'inga kovi. ʻI he founga ni, 'e lava ke ke fakapapau'i 'oku 'ikai ke fakahaa'i ho'o ngaahi tu'uaki ki he ngaahi fekumi ta'e'aonga. Ko ha founga lelei ia ke fakalahi ho'o fakafoki 'i he 'inivesimeni . (ʻOKU OU) pea fakasi'isi'i 'a e fakamole maumau 'i he ad .. Ko e ngaahi tokoni ʻeni ke fakaʻaongaʻi lelei taha ʻa e ngaahi lea mahuʻinga kovi .. Te ke lava foki ʻo sio ʻi he vitiō ko ʻení ke ke ʻiloʻi ʻa e founga te ke lava ʻo fakaʻaongaʻi ai kinautolú .. 'E fakahaa'i 'e he vitio ko 'eni 'a e founga ke kumi mo faka'aonga'i 'a e ngaahi lea mahu'inga 'oku kovi ..

Ko e 'uluaki me'a 'oku totonu ke ke fai ko e kumi pe ko e ha 'a e ngaahi fekumi 'oku fakahoko 'e he kakai 'i ho'o saiti ., pea tanaki atu ha ngaahi lea mahu'inga kovi ki he ngaahi fehu'i ko 'eni .. Te ke lava ʻo fai ʻeni ʻaki hono fakaʻaongaʻi ʻo e Analytics mo e AdWords .. Ko e taimi pe 'oku ke ma'u ai 'a e ngaahi lea mahu'inga kovi ko 'eni ., 'e lava ke ke fakahu kinautolu ki he AdWords 'Etita ko e ngaahi lea mahu'inga kovi 'o e fe'auhi lahi .. Te ke lava foki ʻo tānaki atu ha ngaahi lea mahuʻinga kovi ki ha ngaahi kulupu ad pau .. Fakapapau'i 'oku ke faka'aonga'i 'a e fa'ahinga 'o e kupu'i lea 'i he taimi 'oku tanaki atu ai 'a e ngaahi lea mahu'inga kovi ki ho'o kemipeini ..

'Oku totonu foki ke ke fakakau 'a e ngaahi kehekehe 'o e tokolahi 'o ho'o ngaahi lea mahu'inga kovi .. Misspellings are rampant in search queries, so including plural versions of your negative keywords will ensure a more accurate list. By using negative keywords on your ad group, you will be able to improve your CTR (tu'unga 'o e lomi'i). This can lead to better ad positions and lower costs per click. Neongo ia, you should only use negative keywords if they are relevant to your niche.

Using negative keywords is a labor-intensive process. While it can increase your ROI, it is not free. While the process of implementing negative keywords in your Adwords campaign can be time-consuming, it is well worth it. It will also improve your ads and increase your ROAS and CTR. Don’t forget to monitor your campaigns weekly! You should monitor your campaigns every week and add new negative keywords whenever you find them.

Hili hono tanaki atu 'o e ngaahi lea mahu'inga kovi ki ho'o kemipeini faka'ilo ., 'oku totonu foki ke ke vakai ki ho'o ngaahi lea kumi tab .. 'E 'oatu 'e he tab ko 'eni ha fakamatala lahi ange ki he me'a 'oku kumi 'e he kakai .. 'E lava ke faka'aonga'i 'a e ngaahi lea mahu'inga ko 'eni 'i he fehokotaki mo e ngaahi lea mahu'inga kovi ke ma'u 'a e ngaahi tu'unga fekumi 'oku toe ma'olunga ange .. Te ke lava ʻo aʻu ʻo tānaki atu ha ngaahi fekumi fekauʻaki mo hoʻo ngaahi lea mahuʻinga kovi .. Ko e ngaahi founga lelei 'eni ke fakataumu'a ki he kau fanongo totonu ki ho'o pisinisi .. Kapau 'oku ke fie ma'u ke ke lavame'a 'i he Adwords ., ‘oua ‘e ngalo ke ngāue’aki ‘a e ngaahi lea mahu’inga ‘oku ‘ikai lelei ..

Bidding options

There are many bidding options for Adwords campaigns. 'Oku lelei 'a e bidding tohi ki he kau faka'ilo 'oku fakangatangata 'enau patiseti 'oku nau fie ma'u ke fakalahi 'enau faka'ali'ali 'o e brand pea tokanga taha ki he ngaahi liliu .. Ko e bidding taumu'a ko ha fili lelei ia ki he kau faka'ilo 'oku nau fie fakalahi 'enau fefononga'aki mo e 'ilo ki he brand .. Ko e downside 'o e fa'ahinga founga bidding ko 'eni 'e lava ke ne fakamoleki taimi pea 'oku 'ikai ke ola lelei 'o hange ko e bidding 'otometiki .. Ka neongo ia ., 'oku kei hoko ia ko ha fili lelei ki he kau faka'ilo 'oku nau fekumi ke fakalahi 'a e faka'ali'ali 'o e brand mo fakalahi 'a e ngaahi liliu ..

Ko e bidding tohi 'oku kau ai hono fakatonutonu 'o e ngaahi bid 'i he tohi pe fokotu'u 'a e ngaahi bid lahi taha .. 'Oku lelei taha hono faka'aonga'i 'o e founga ko 'eni mo e muimui'i 'o e liliu pea 'oku ne 'omi ha ROI ma'olunga .. Neongo ia, 'oku ne fie ma'u 'a e tokotaha 'oku ne ngaue'aki ke ne fai 'e ia 'a e ngaahi tu'utu'uni kotoa pe .. Mahalo he'ikai ke ola lelei 'a e bidding tohi 'o hange ko e ngaahi fili bidding kehe ., ko ia fakapapau'i ke lau 'a e ngaahi tu'utu'uni mo e ngaahi tu'unga kimu'a pea ke fili 'a e founga ko 'eni .. Ko e taimi pē te ke fili ai ‘a e fili ‘oku fe‘ungamālie taha kiate koé ., you can then begin using the various bidding options for Adwords.

Google offers several bidding options for Adwords. The default method is known as Broad Match. This method shows your advert to people searching for the keyword that you’ve chosen. It also displays adverts that match synonyms and related searches. It is a good choice for low-cost advertising, but it can cost you a lot of money. You can also choose to bid on branded terms, which are the ones that have your company name or unique product name attached to them. Many marketers debate whether or not they should bid on these terms, since bidding on organic terms is often seen as a waste of money.

Automated bidding is the most efficient method of adjusting bids. Ko e lelei 'o e fili ko 'eni 'e lava ke ke optimize ho'o ngaahi kemipeini ke fakatupu 'a e lahi taha 'o e ngaahi kiliki .. Ko e bidding tohi ‘oku lahi ange ‘a e taimi ‘oku fakamoleki pea ‘oku fiema‘u ke ke fai ma‘u pē ha ngaahi fe‘unu‘aki .. 'Oku faka'ata 'e he bidding tohi 'a e pule lahi ange mo e customization 'o ho'o ngaahi bid ., pea ‘oku faka‘atā ai ke ngāue‘aki ‘a e kau fanongo pau ., feituʻu, mo e ngaahi fokotuʻutuʻu ʻo e ʻAho mo e Houa .. Fakalūkufua, oku 'iai 3 ngaahi fili bidding ki he ngaahi faka'ilo 'a e Google: Bidding tohi mo e bidding 'otometiki ..

Patisetí

One of the most effective ways to promote a website is with Adwords. Ko e polokalama ko 'eni 'oku ne faka'ata koe ke ke a'u ki he kau fanongo tokolahi taha 'oku ma'u 'i he uepi .. Neongo ia, 'e lava ke faingata'a 'a e patiseti ki he Adwords .. ʻOku totonu ke ʻuluaki mahino kiate koe ʻa e founga ʻo ʻene ngāué .. Fakatatau ki ho'o ngaahi taumu'a pisinisi ., 'e lava ke ke fakamoleki ha pa'anga pau 'i he kiliki pe fakakaukau takitaha .. ʻI he founga ni, ‘e lava ke ke fakapapau‘i ‘e ma‘u ‘e ho‘o ngaahi tu‘uakí ‘a e faka‘ali‘ali ‘oku taau mo kinautolú ..

Ko e taha 'o e ngaahi me'a mahu'inga taha ke fakakaukau ki ai 'i he taimi 'oku patiseti ai ki he Adwords ko hono tauhi 'i he 'atamai 'o e ROI .. Kapau 'oku fakangatangata ho'o kemipeini 'e ho'o patiseti ., ‘e iku ‘o ‘ikai ke ke ma‘u ‘a e ngaahi kiliki lahi ‘o hangē ko ia ‘okú ke loto ki aí .. ‘E pau ke ke tatali kae ‘oua kuo lahi ange ho’o pa’anga kimu’a pea ke toki fakalahi ho’o faka’ilo .. ʻIkai ngata ai, ‘oua ‘e ngalo ke ke siofi ‘a e ngaahi ‘ulungaanga .. Hangē ko ʻení, ka 'i ai ha'o koloa 'oku fakatau lelei ., ‘oku ngalingali ange te ke ma‘u ha fakatau lolotonga ha ngaahi ‘aho pe taimi pau ..

'Oku totonu foki ke mahino kiate koe 'e toki 'alu pe ho'o patiseti ki he mama'o ko ia .. Kapau ‘okú ke tāketi‘i ha kau fanongo fāsi‘i ., 'e lava ke mole vave ho'o patiseti. ʻI he meʻa ni, ‘e fie ma’u ke ke tuku hifo ho’o ngaahi bid ke ma’u ha ngaahi kiliki lahi ange mo e CPAs .. Neongo ia, 'e fakasi'isi'i 'e he me'a ni ho'o tu'unga 'avalisi 'i he ngaahi ola 'o e misini kumi. 'Oku lelei 'eni he 'e lava ke 'uhinga 'a e liliu 'i he tu'unga ki ha liliu 'i he ngaahi tu'unga 'o e liliu .. Kapau ‘oku ke fakamoleki ha pa’anga lahi ‘i he Adwords ., ‘e lava ke ‘aonga ia ‘i he ngata‘angá ..

Lolotonga e kei fakafalala 'a e tokolahi taha 'o e kau maketi savvy ki he Google ko ha founga mahu'inga ., ‘oku tafoki ‘a e kau faka‘iloá ki he ngaahi tu‘unga kehe hangē ko e Facebook mo e Instagram ke a‘u atu ki he kau kasitomaa fo‘oú .. Ko e fe'auhi 'oku fefeka ., ka te ke kei lava pe ‘o fe’auhi mo e kau tama lalahi .. Ko ia, ko e kī ke kumi ʻa e ngaahi lea mahuʻinga totonú pea fakamoleki fakapotopoto hoʻo paʻangá .. Ko e taimi ‘oku ke palani ai ki ho’o patiseti ., ‘oua ‘e ngalo ke ke fakakaukau’i ‘a e ngaahi tafa’aki kehekehe ‘o ho’o kemipeini ..

‘I hono palani ho‘o patiseti faka‘ahó ., fakapapau'i ke fakakau ha fakangatangata ki he lahi 'o e pa'anga 'oku ke fakamoleki 'i he faka'ilo 'o e Google .. Adwords will display a “Limited by Budget” status message on your campaign’s status page. Tafa'aki ki he fekau ko 'eni ., te ke sio ki ha faka‘ilonga kalafi pa .. ʻI hono tafaʻakí ., te ke sio ki he patiseti faka’aho mo e ‘akauni kuo ke vahe’i ki he kemipeini ko ‘eni .. Pea, te ke lava ʻo fakatonutonu hoʻo patisetí ʻo fakatatau mo e fie maʻú ..