Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
Telefoní: +49 8231 9595990
Kapau ʻoku ke foʻou ki he ngaahi foʻi lea, ʻoua naʻa ke fuʻu femoʻuekina ʻi he ngaahi fakaikiiki faingataʻa. ʻAi ke faingofua ʻaki hono fai e siʻisiʻi taha ʻoku fakaʻata ʻe he tauʻanga. ʻIkai ngata ai, manatuʻi ʻoku fie maʻu ʻe he ngaahi lea ʻa e taimi mo e faʻa kataki. Kapau ʻoku ʻikai ke ke fakapapauʻi e feituʻu ke kamata ai, Ko ha ngaahi tokoni ʻeni ke ke kamata ai:
Neongo ko e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko e taimi ʻoku fakamole taimi, ko ha ʻuluaki sitepu ia ʻoku fie maʻu ki ha ngaue lelei. ʻE lava ʻe he fekumi ki he foʻi lea kovi ʻo totongi ha paʻanga ʻe lauiafe ʻi he mole ʻa e fakatau. Meʻamālie, ʻOku lahi ha ngaahi founga faingofua ke fakaleleiʻi ʻaki hoʻo fekumi ki he foʻi lea mahuʻinga. Ko ha ngaahi tokoni ʻeni ke ke kamata ai:
Fakaʻaongaʻi ʻa e tohi palani ki he foʻi lea mahuʻinga. ʻE talaatu ʻe he meʻangaue ko ʻeni ʻa e lahi ʻo e feʻaluʻaki ʻi ha foʻi lea mahuʻinga ʻi he mahina kotoa pe. Kapau ʻoku spikes ʻa e feʻaluʻaki lolotonga e faʻahitaʻu mafana, te ke fie fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ko ʻeni. ʻIkai ngata ai, fakaʻaongaʻi ʻa e foʻi lea ko e tohi palani ke maʻu ha ngaahi foʻi lea ʻoku fekauʻaki mo ia ʻo makatuʻunga ʻi hoʻo ngaahi fakangatangata. Te ke lava foki ʻo vakai takai holo ʻi ha ngaahi foʻi lea mahuʻinga ʻe laungeau ʻo fakaʻaongaʻi ʻa e meʻangaue ko ʻeni. ʻI he taimi kuo ke holoki ai hoʻo lisi, fili ʻa e ngaahi meʻa ʻoku mahuʻinga taha. Fakapapauʻi ke vakaiʻi e feʻauhi hoʻo foʻi lea mahuʻinga, ʻi heʻene lava ʻo takiekina e ola lelei hoʻo ngaue.
ʻOua naʻa fakaʻaongaʻi ʻa e ngaahi foʻi lea tatau ʻi he mahina kotoa pe. ʻE mole hoʻo paʻanga kapau te ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻoku fuʻu feʻauʻauhi. ʻOku lelei ʻaupito ʻa e ngaahi foʻi lea mahuʻinga ki he blog, ka kuo pau ke hokohoko atu ʻenau tupulaki ʻi he mahina ki he mahina. Te tau ʻufiʻufi ʻa e ngaahi foʻi lea mahuʻinga loloa ʻi ha pou ʻi he kahaʻu. Ko e founga ʻe taha ke vakaiʻi ʻaki e manakoa ʻo ha foʻi lea mahuʻinga ko hono fakaʻaongaʻi ʻo e Google fetoʻaki. Kapau ʻoku ʻikai ke ʻi ai ha fakamatala ki he manakoa ʻo ha foʻi lea mahuʻinga pau, he ʻikai lava ke ke fakaʻaongaʻi ia ʻi he ngaahi foʻi lea ko e M.
Ko e fekumi ki he foʻi lea mahuʻinga ko ha konga mahuʻinga ia ʻo e fekumi ki he fakamaketi. Ko ha sitepu mahuʻinga ia ʻi hoʻo palani, ʻi heʻene ʻomi ha ʻilo ki he fie maʻu ʻa e kakai ʻoku fakataumuʻa ki ai. Te ke lava leva ʻo fakaʻaongaʻi ʻa e fakamatala ʻoku ke maʻu mei he fakatotolo ko ʻeni ke fakaleleiʻi ʻaki hoʻo kanotohi mo e founga SEO. Ko hono ola ko ha lahi ange ʻo e feʻaluʻaki mo e ʻilo. ʻOku kamata ʻa e ngaahi tuʻuaki SEO lelei taha ʻaki ʻa e fekumi ki he foʻi lea mahuʻinga mo e fakatupu ʻo e kanotohi. Ko hono pulusi pe hoʻo kanotohi mo e uepisaiti, ʻe optimized hoʻo ngaahi ngaue SEO ki he ngaahi foʻi lea mahuʻinga kuo ke ʻiloʻi.
ʻOku ʻi ai ha faʻahinga founga ʻe ua ʻo e talamahuʻinga ʻi he ngaahi foʻi lea: tohi lesoni mo e fakalahi. ʻOku fakataumuʻa ʻa e tohi lesoni ki he PC ʻi he fakaʻuli lelei mo fakapapauʻi ʻoku ʻi ai ha vave ʻo e lomiʻi ʻi he vave. ʻOku nofotaha ʻa e PC ʻi he maximizing lomiʻi ʻi he lahi ʻo e paʻanga lolotonga hono maluʻi mei he fakamole taʻeʻaonga. ʻOku fakatou maʻu ʻe he tohi lesoni mo e ngaahi founga fakaleleiʻi ʻo e PC ʻa e taimi. Neongo ʻoku ʻomi ʻe he tohi lesoni ʻa e PC ʻa e fika maʻolunga taha ʻo e lomi, fakalahi ʻa e PC ʻoku lelei taha ki hono fakatupulaki ʻo e ʻilo mo hono tanaki ʻo e fakamatala ki he ului ʻi he kahaʻu.
Totongi-ki he-lomiʻi (FPC) Ko e founga talamahuʻinga angamaheni taha ia ki he ngaahi foʻi lea ko e M. ʻOku faʻa fakaʻaongaʻi ia ki he ngaahi tuʻuaki ʻoku fakataumuʻa ki ha kakai tokosiʻi ange pea ʻoku ʻikai fie maʻu ki ai ha ngaahi meʻalele lahi. ʻOku ʻaonga ʻa e founga ʻo e totongi ki he mille ki he ongo faʻahinga tuʻuaki fakatouʻosi koeʻuhi he ʻoku ne ʻomi ha ngaahi fakakaukau ki he lahi ʻo e ngaahi ongo. ʻOku mahuʻinga ʻa e fakamatala ko ʻeni ʻi he ngaahi tuʻuaki fakamaketi taimi loloa. Kapau ʻoku mahaʻihaʻi hoʻo patiseti, fakakaukau ki ha tohi lesoni ʻoku fie maʻu ʻe he PC.
Ko e sipinga ʻo e ngaahi foʻi lea ko ha founga faingataʻa ia ʻoku ne fakaʻaongaʻi ha ngaahi founga ke lahi ai e ngaahi tuʻuaki tuʻuaki. Fakatatau mo hoʻo ngaahi taumuʻa ngaue, te ke lava ʻo fokotuʻu ha talamahuʻinga lahi taha ki ha foʻi lea mahuʻinga pe liliu ʻa e talamahuʻinga ʻo makatuʻunga ʻi he lahi ʻo e ngaahi ului mo e fakatau. Maʻa e kau fakaʻaongaʻi fakalakalaka, ʻe lava ke fakaʻaongaʻi ʻa e fekau longomoʻui ke muimuiʻi ʻa e ului pea liliu ʻa e talamahuʻinga ʻo fakatatau ki ai. ʻE hanga ʻe ha ngaue lelei ʻo fakalahi ʻa e talamahuʻinga ʻi he taimi ʻoku feau ai ʻa e taumuʻa ngaue.
ʻE lava ke fakaʻaongaʻi ʻa e tohi lesoni ki he tuʻuaki lelei targeting. ʻE lava ke fakaʻaongaʻi ʻa e tohi lesoni ki he ngaahi kulupu tuʻuaki mo e ngaahi foʻi lea mahuʻinga fakafoʻituitui. ʻOku feʻunga lelei taha ʻa e tohi lesoni ʻa e PC ki he ngaahi ʻuluaki tuʻuaki mo hono tanaki ʻo e fakamatala. ʻI hono fakaʻaongaʻi e founga ko ʻeni, ʻOku ke toki totongi pe ʻi he taimi ʻoku lomiʻi ai ha tuʻuaki. ʻOku fakaʻata koe ʻe he tohi lesoni ʻa e PC ke ke mau fetongitongi fakafoʻituitui hoʻo mavae ke aʻusia tokolahi lelei ngaahi ola. Te ke lava foki ʻo fili ke fokotuʻu ha PC lahi taha ke fakalahi hono mapuleʻi hoʻo ngaue.
Ko ha ako naʻe tuku atu ʻe WordStream ʻi he ʻavalisi ʻo e lomiʻi ʻi he vave (FKT) ki he ngaahi tuʻuaki ʻo e ngaahi lea naʻe maʻu mei he 0.35% ki he 1.91%. Naʻe toe ʻilo foki ʻe he akó ʻa e ngaahi moʻoniʻi meʻa ʻokú ne fakatupulaki pe fakasiʻisiʻi ʻa e FKT, kau ai ʻa e lahi ʻo e lomi ʻi he tuʻuaki, ʻa e totongi ki he lomiʻi (FPC), pea mo e totongi ki he ngaue (CPA).
Neongo ʻoku ʻuhinga ʻa e FKT māʻolungá ki he ngaahi ongo ʻoku māʻolungá, ʻOku ʻikai ʻuhinga ʻeni ia ʻoku ngaue lelei ʻa e tuʻuaki tuʻuaki. ʻE lava ʻe hono fakaʻaongaʻi ʻo e ngaahi foʻi lea hala ʻo totongi ha paʻanga kae ʻikai ko e ului. ʻOku totonu ke siviʻi ʻa e ngaahi tuʻuaki ʻi he tapa kotoa pe ʻo honau fakatupu ke fakapapauʻi ʻoku nau fekauʻaki mo e kakai ʻoku fakataumuʻa ki ai. Makehe mei he fekumi ki he foʻi lea mahuʻinga, ʻOku totonu foki ke optimized ʻa e ngaahi meʻa tuʻuaki ke ne takiekina ʻa e FKT. Ko ha ngaahi tokoni ʻeni ki hono fakaleleiʻi hoʻo FKT:
ʻUluaki, fakapapauʻi pe ko e ha e faʻahinga uepisaiti ʻoku ke lele ai. Hangē ko ʻení, ʻE maʻulalo ange ʻa e FKT ʻi he ngaahi uepisaiti ʻa e eCommerce ʻi he ngaahi feituʻu ʻo e toʻu tangata. Ki he ngaahi uepisaiti ʻa e Komesi, ʻe lava ke fakatupulaki ʻe he ngaahi tuʻuaki fakalotofonuá ʻa e FKT, ʻi consumers falala ki he ngaahi pisinisi fakalotofonua. Neongo ʻoku ʻikai ko e ngaahi tuʻuaki ʻo e text mo e ʻimisi ʻa e fakalotoʻi lahi taha ki hono tataki ʻo e ngaahi uepisaiti ʻa e toʻu tangata, ʻe lava ke tokoni ʻa e ngaahi tuʻuaki mo e ngaahi tuʻuaki malohi ke tekeʻi ʻa e fieʻilo. ʻE iku ʻeni ki ha lomiʻi ʻi he. Neongo ia, ʻoku fakafalala ʻa e FKT ki he ngaahi moʻoniʻi meʻa kehekehe, kau ai ʻa e faʻahinga foaki mo e netiueka.
Ko e fakatupulaki ʻo e FKT ko ha konga mahuʻinga ia ʻo e totongi lelei-ki he-lomiʻi ʻi he tuʻuaki. ʻOku uesia fakahangatonu ʻe he FKT māʻolungá ʻa e totongi ki he lomiʻi ʻi he, ʻa ia ʻoku ne fakapapauʻi ʻa e maaka lelei. ʻOku fikaʻi ʻa e vave ʻo e lomiʻi ʻi hono vahevahe ʻa e lahi ʻo e ngaahi ongo ʻaki ʻa e lahi ʻo e lomi. Kapau ʻoku peseti ʻe nima hoʻo FKT, ʻOku ʻuhinga ia ʻe lomiʻi kinautolu ʻe ha konga lahi ʻo e kakai ʻoku nau sio ki hoʻo ngaahi tuʻuaki. Kapau ko e meʻa ʻeni ʻoku hoko, ʻOku mahuʻinga optimizing hoʻo ngaahi tuʻuaki-ki he-lomiʻi ʻi ha FKT maʻolunga.
ʻI he ngaahi foʻi lea tuʻuaki, ko e ngaahi foʻi lea mahuʻinga ko ha ngaahi foʻi lea pe kupuʻi lea ʻoku ne taʻofi hoʻo ngaahi tuʻuaki mei he ʻasi ʻi he taimi ʻoku kumi ai kinautolu ʻe ha tokotaha ngaue. ʻOku ke faʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ʻaki haʻo tanaki atu ha fakaʻilonga ʻoku ʻikai ke ʻi ai ha foʻi lea pe kupuʻi lea. Te ke lava ʻo fakaʻaongaʻi ha faʻahinga foʻi lea pe kupuʻi lea ko ha foʻi lea mahuʻinga ʻoku kovi, hange ko e ʻ ninja ʻea fryer ʻ. ʻE lava ke lahi pe pau ʻa e foʻi lea mahuʻinga ʻo hange ko hoʻo fakaʻamu. Ko ha ngaahi founga ʻeni ke fakaʻaongaʻi ai e ngaahi foʻi lea ʻoku ʻikai lelei ʻi hoʻo ngaahi tuʻuaki.
Ko e foʻi lea mahuʻinga ne ʻuluaki seti ʻoku tatau ia mo e faʻahinga ʻoku kovi. ʻOku ʻuhinga ʻeni he ʻikai ʻasi mai ʻa e ngaahi foʻi lea ʻoku ʻikai lelei ki he ngaahi fehuʻi ʻoku ʻi ai ʻa e ngaahi lea kovi kotoa pe. Kapau ʻoku ʻi ai haʻo ngaahi lea kovi ʻe ua ʻi hoʻo fehuʻi, he ʻikai ʻasi hake hoʻo ngaahi tuʻuaki. ʻOku ʻuhinga ʻeni te ke lava ʻo faʻu ha ngaahi tuʻuaki vave ange ʻaki haʻo fili ʻa e ngaahi foʻi lea ʻoku ʻikai lelei. Ka kuo pau ke ke tokanga ʻi he taimi ʻoku ke fili ai ʻa e ngaahi foʻi lea ʻoku ʻikai lelei. ʻOku ʻikai te ke fie maʻu ke ke fihia ʻi ha tuʻuaki ʻoku ʻikai ke ʻi ai ha tuʻuaki.
Te ke lava ʻo fakaʻaongaʻi ʻa e ngaahi foʻi lea ʻoku kovi ʻi he tuʻunga ʻo e kulupu tuʻuaki ke maluʻi hoʻo ngaahi tuʻuaki mei he ngaahi lea angamaheni. ʻI he founga ni, te ke lava ʻo taʻofi ha faʻahinga fekumi ʻoku ʻikai kaunga ki hoʻo kulupu tuʻuaki. ʻOku matuʻaki ʻaonga ʻa e founga ko ʻeni ʻi he taimi ʻoku ke fie maʻu ai ke fakangatangata ha ngaahi kulupu tuʻuaki pau. ʻE hoko leva ʻa e foʻi lea ko e kovi ko e foʻi lea mahuʻinga ia ki he ngaahi kulupu tuʻuaki ʻi he kahaʻu. Fakapapauʻi ʻoku ke vakaiʻi ʻa e uepisaiti ʻa e Google mo e ngaahi kulupu tuʻuaki ki ha faʻahinga fetaʻemahinoʻaki veiveiua.
ʻOku kamata hoʻo fononga ki hono fakaʻaongaʻi ʻo e ngaahi foʻi lea ʻoku kovi ʻaki hono kumi ʻo e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ʻaonga ki hoʻo pisinisi. Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni, ʻOku totonu ke ke fakaʻaongaʻi ʻa e ngaahi foʻi lea ko e kumi ke ʻiloʻi ʻa e ngaahi fehuʻi loloto ki he ngaahi foʻi lea mahuʻinga ko ia. Toe vakaiʻi maʻu pe ʻa e lipooti ko ʻeni ke fakapapauʻi ʻoku ʻikai maumauʻi ʻe hoʻo ngaahi tuʻuaki ho taimi mahuʻinga mo e paʻanga ʻi he ngaahi foʻi lea mahuʻinga. Manatuʻi, he ʻikai ke ke teitei fai ha fakatau kapau he ʻikai ke ke fakataumuʻa ki he kakai totonu! Kapau ʻoku ʻikai ke ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e M, te ke fakaʻosi ʻaki ha tuʻuaki tolonga tuʻuaki.
Kapau ʻoku ke fakakaukau ke fakahoko ha ngaahi tuʻuaki remarketing ʻi hoʻo ngaue ki he ngaahi lea, te ke fie fakataumuʻa ki ha ngaahi kulupu pau ʻo e kakai. Kuo ʻosi vakai ʻa e ngaahi kulupu ko ʻeni ki he ʻInitaneti, ka te ke lava ʻo tanaki pe taʻofi ʻa e ngaahi kulupu ko ia. Kapau ʻoku ke targeting ha demographics pau, te ke fie fili kinautolu kimuʻa pea ke kamata langa hoʻo ngaue. ʻE tokoni hono fakaʻaongaʻi ʻo e pule ʻo e kau fanongo ʻa e Google ke ke fakapapauʻi pe ko e fe ʻa e ngaahi kulupu ke fakataumuʻa ki ai pea mo e lahi ʻo e fakamatala ʻoku nau maʻu fekauʻaki mo koe.
Ke kumi ha kakai feʻungamālie, ʻOku totonu ke ke ʻuluaki fakapapauʻi ʻa e feituʻu ʻoku fakataumuʻa ki ai hoʻo uepisaiti mo e lea fakafonua. Kapau ʻoku tuʻu hoʻo kau fanongo ʻi he ʻIunaiteti Siteiti, pea targeting kinautolu ʻaki ʻa e lea fakafonua ʻe ʻikai ola lelei. ʻI hono fakalea ʻe niʻihi, Kapau ʻoku ʻi ai pe ha kau kasitoma fakalotofonua ʻi hoʻo uepisaiti, ʻoku totonu ke ke fakataumuʻa ki he kakai ʻoku ʻi homou feituʻu. Hange ko ʻeni, Kapau ko ha plumber fakalotofonua koe, ʻOku ʻikai totonu ke ke fakataumuʻa ki he kakai ʻoku nofo ʻi he USA.
ʻI he taimi ʻoku targeting ai hoʻo kau fanongo mo e ngaahi foʻi lea, te ke lava ʻo fakaʻaongaʻi ha kakai tatau pe toe maketi ke aʻu ki he kakai ʻoku nau vahevahe ʻa e ngaahi meʻa ʻoku nau manako ai mo e ngaahi ʻulungaanga angamaheni. ʻIkai ngata ai, te ke lava ʻo faʻu ha kakai angamaheni ʻaki haʻo tanaki atu ha ngaahi foʻi lea mahuʻinga, URLs, mo e Apps ki hoʻo lisi ʻo e kau fanongo. Ko ha founga lelei ʻeni ke fakataumuʻa ai ki ha ngaahi konga pau ʻo e kakai. ʻOku lava heni ke ke aʻu ki he kakai kuo nau ʻosi fai ha ngaue pau ʻi hoʻo uepisaiti. Ko hono aofangatuku, Ko e ki ki he kakai lelei targeting ko e mahino ʻa e meʻa ʻoku ne ʻai ha taha ke lomiʻi ʻi hoʻo tuʻuaki.
Ko e ʻuluaki sitepu ki hono fakatupulaki ʻo ha ngaahi foʻi lea ʻoku ola lelei ko targeting hoʻo kau fanongo. Ngaahi Talamuʻaki’ ʻe lava ke tokoni atu ʻa e ngaahi meʻa targeting ʻi he haʻofanga ke ke fakataumuʻa ki he kakai kuo nau fakahaaʻi hoʻo tokanga ki hoʻo koloa pe ngaue. ʻE fakaleleiʻi ʻe he meʻa ni hoʻo ngaue, lolotonga hono fakasiʻisiʻi hoʻo tuʻuaki uninteresting tepa fofonga. Te ke lava foki ʻo ʻohofi ha kakai kuo nau ʻaʻahi ki hoʻo uepisaiti pe app. ʻE tokoni ʻeni ke ke fakataumuʻa lelei ange ki hoʻo kau fanongo mo fakaleleiʻi hoʻo founga kole.
