Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
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ʻOku lahi ha ngaahi sitepu ʻi hono tokangaʻi ʻo e ngaahi foʻi lea. ʻOku kau heni hono fakapapauʻi ʻo e ngaahi foʻi lea mahuʻinga, fekau, mo e toe fakamaketi. ʻE lava ke tokoni atu hono fakaʻaongaʻi ʻo ha timi fakamaketi ʻoku feʻunga ke ke maʻu ʻa e lahi taha mei hoʻo ngaue. Ako ki he founga ke kamata ai he ʻaho ni! Ko ha niʻihi ʻeni ʻo e ngaahi tafaʻaki mahuʻinga ke fakakaukauʻi. Saiʻia ʻi he fengaueʻaki mo ha timi fakamaketi PPC kuo fakamoʻoniʻi? Vakaiʻi ʻa e fakamatala ko ʻeni ki he fanga kiʻi tokoni mo e ngaahi fakaʻaliʻali. Te ke fiefia ʻi hoʻo fai iá!
Totongi ki he lomiʻi (PPC) Ko e tuʻuaki ko ha faʻahinga tuʻuaki ia ʻoku ne fakaʻata koe ke ke fakaʻaliʻali fakahangatonu hoʻo ngaahi tuʻuaki ki he kakai ʻoku nau fekumi malohi ki hoʻo koloa pe ngaue. ʻOku ʻaonga ʻaupito ʻa e tuʻuaki ʻo e PPC kapau te ke lava ʻo ʻohofi ʻa e kakai ʻoku nau fekumi malohi ki ha meʻa ʻoku ke foaki. Neongo ia, ʻOku totonu ke ke ʻiloʻi ʻe lava pe ke mamafa. Ko ha fanga kiʻi tokoni ʻeni ki hono fai e konga lahi ʻo hoʻo ngaue tuʻuaki PPC:
Fokotuʻu ha patiseti. ʻOku tokolahi ha kau pisinisi ʻoku nau kamata ʻaki ha paʻanga pau ke fakamoleki ʻi he totongi ʻo e lomiʻi ʻi he tuʻuaki, ka ʻi hono tanaki ʻo e ngaahi mataʻifika, te ke lava ʻo liliu e lahi ʻo e paʻanga. A $200 ʻe fie maʻu pe ke lomiʻi ʻe ua ʻa e fakatau, lolotonga ha $2 lomiʻi ʻe lava ke iku ki ha $20 fakatau atu. ʻOku nofotaha ʻa e tuʻuaki ʻo e PPC ʻi he ngaahi foʻi lea mahuʻinga mo e kau fanongo – ngaahi foʻi lea pe kupuʻi lea ʻoku fekumi ki ai e kakaí – ke fakapapauʻi ʻa e ola lelei hoʻo ngaahi tuʻuaki. Kapau ʻoku ke feinga ke aʻu ki ha kakai tokolahi, fakakaukau ke fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga ʻoku ʻikai lelei ke taʻofi ʻaki hoʻo ngaahi tuʻuaki mei hono fakakau ʻi he ola ʻo e fekumi.
Kapau ʻoku ʻikai ke ke fakapapauʻi pe ko e ha e faʻahinga tuʻuaki ke fakaʻaongaʻi, te ke lava ʻo kamata siʻisiʻi pea siviʻi ha ngaahi foʻi lea mahuʻinga mo ha ngaahi tuʻuaki kehekehe kae ʻoua kuo ke maʻu ʻa e lelei taha ki hoʻo pisinisi. ʻOku fakaʻata koe ʻe he PC ke ke ʻahiʻahiʻi ha ngaahi foʻi lea mo e ngaahi tuʻuaki kehekehe kae ʻoua kuo ke maʻu ha founga ke fakatupu ai ha paʻanga hu mai. ʻOku lahi foki mo e ngaahi polokalama PPC taʻetotongi mo maʻulalo, koeʻuhi ke ke lava ʻo siviʻi ha ngaahi fili kehekehe kimuʻa pea ke toki fai ha paʻanga lahi. Ka ko e kii ke fakapapauʻi ʻoku ke fakaʻaongaʻi ʻa e faʻahinga tuʻuaki totonu ʻo e PC ke aʻu ki he kakai tokolahi taha.
ʻI he taimi ʻoku targeting ai ʻa e kakai totonu mo e ngaahi foʻi lea, ʻOku mahuʻinga ke sio fakalaka atu ʻi he ngaahi lea fakalukufua ʻe fekumi ki ai hoʻo kau fanongo. ʻE lava ʻe he ngaahi lea angamaheni ʻo tuʻusi ha niʻihi ʻo e kau fakatau mei hoʻo foneli fakatau. Ka, tohi ʻa e meʻa ʻoku tokoni ki hono tataki ʻo e kau fakatau ʻi he fononga kotoa ʻa e tokotaha fakatau. Te ne toe lava foki ʻo fakatoka ʻa e fakavaʻe ki ha ngaahi va fetuʻutaki taimi loloa. Ko ha ngaahi tokoni ʻeni ke tokoni atu ke ke maʻu ʻa e ngaahi foʻi lea totonu ki hoʻo ngaue.
ʻUluaki, kuo pau ke ke ʻilo e founga ke konga ai hoʻo ngaahi foʻi lea mahuʻinga. Ko ha founga lelei ke fai ai ʻeni ko e kulupu ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ki ha ngaahi kulupu kehekehe. ʻI hono fai ʻeni, te ke lava ʻo hiki ha ngaahi tuʻuaki kuo ʻosi fakapapauʻi ki ha ngaahi foʻi lea kehekehe ʻi he taimi pe ko ia. ʻE tokoni ʻeni ke ke tauhi ha faʻunga ʻo ha ʻakauni kuo fokotuʻutuʻu pea mo e tefitoʻi meʻa ia ki he tuʻunga lelei maʻolunga. Ke kamata, fili ha kupuʻi lea mahuʻinga ʻoku ne fakamatalaʻi lelei taha hoʻo koloa pe ngaue tokoni. ʻI he founga ni, te ke lava ʻo aʻu ki ha ngaahi faingamalie feʻunga ʻamui ange ʻi he foneli fakatau.
ʻOua ʻe fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga ʻe taha. ʻOku nau fakahehema ke fuʻu angamaheni. Ngaahi kupuʻi lea loloa ange, hangē ko e “ʻOmi ʻo e puha vesitapolo,” ʻOku toe fakataumuʻa ange. ʻOku tohoakiʻi ʻe he ngaahi kupuʻi lea ko ʻeni ʻa e kau fakatau totonu. ʻE siʻisiʻi ange hono fakaʻaongaʻi fakafoʻituitui ʻo e ngaahi foʻi lea mahuʻinga, tautautefito kapau ʻoku fakaʻaongaʻi ʻe hoʻo kau fakatau ha ngaahi lea kehekehe ki hoʻo koloa pe ngaue. ʻOku totonu ke ke hiki ʻa e kehekehe ʻo hoʻo ngaahi foʻi lea mahuʻinga, kau ai e ngaahi lea colloquial, fili spellings, ngaahi tatau ʻo e tokolahi, mo e misspellings angamaheni.
Ko e ʻuluaki sitepu ʻi he kole ʻi he ngaahi foʻi lea ko e fili hoʻo tatau tuʻuaki mo e popoaki. ʻOku takiekina ʻe he ngaahi meʻa ko ʻeni ʻe tolu ʻa e tuʻunga ʻo hoʻo ngaahi tuʻuaki ʻi he peesi ola ʻo e fekumi ʻa e Google. Ko e totongi ki he lomiʻi ʻi he (FPC) ʻOku lelei taha ʻa e founga ki hono fakaʻuli ʻo e kau fakatau pau, ka ʻoku ʻikai ʻaonga fefe ki he ngaahi uepisaiti ʻoku lahi ai e ngaahi meʻalele fakaʻaho. Ko e kole CPM ko ha fili ia ʻe taha, ka ʻoku fakaʻaongaʻi pē ia ʻi he Display Network. ʻOku faʻa ʻasi lahi ange ʻa e ngaahi tuʻuaki CPM ʻi he ngaahi uepisaiti fekauʻaki mo ia ʻoku fakaʻaliʻali ai ʻa e ngaahi tuʻuaki AdSense.
ʻOku ʻomi ʻe he Google ha ngaahi fili lahi ki hono liliu hoʻo mavae. Ko e founga ʻe taha ke fai ai ha liliu ʻi he talamahuʻingá ko hono liliu ʻo e foʻi lea mahuʻinga takitaha. He ʻikai uesia ʻe he lahi ʻo e paʻanga naʻá ke fokotuʻu ki he foʻi lea mahuʻinga takitaha ʻa e patiseti fakakātoa ʻo e tuʻ. ʻE toe fakaha atu foki ʻe he Google ʻa e lahi ʻo e paʻanga ke fakaʻaongaʻi ki he kulupu tuʻuaki takitaha, ka ko e lahi ʻo e paʻangá ko e meʻa pē ia ʻaʻau. ʻOku ʻi ai ha faʻahinga liliu ʻe ua ʻo e foʻi lea mahuʻinga – tohi lesoni mo e fakakomipiuta. Ko e taumuʻa ke ʻai ke ʻasi hoʻo tuʻuaki ʻi he ola ʻo e fekumi fakataha mo e totongi maʻulalo taha ki he lomiʻi.
Ko e founga ʻe taha ke holoki ʻaki hoʻo mavae ko hono fakatupulaki ho maaka lelei. Ko e maaka lelei ko ha faʻahinga ola lelei ia ʻo hoʻo tuʻuaki. ʻOku ʻikai fakaʻaongaʻi ʻa e faʻahinga ko ʻeni ʻi he founga fakatautuki, ka ʻoku tokoni ia ke fakapapauʻi ʻoku ʻikai ke ke ʻasi maʻolunga ange ʻi he lisi. Ko e founga fakatautuki ʻa e Google ko ha founga lelei ia ke fakamauʻi ʻaki e tuʻunga ʻo hoʻo tuʻuaki ʻi he kahaʻu pea ʻoku ʻikai fakangofua advertisers ke “fakatau” ʻenau fononga ki ʻolunga. ʻOku fakaʻaongaʻi ʻe he Google ʻa e metric lahi taha ʻo e PC ke fakatonutonu ʻaki e lahi ʻo e paʻanga ʻoku ke totongi ki he lomiʻi takitaha.
Ko e toe fakamaketi ko ha fili lelei ia ki he advertisers ʻoku nau fie aʻu ki ha kakai tokolahi ange mo ʻenau popoaki. ʻI he toe fakamaketi, ʻe fakaʻaliʻali atu hoʻo adverts ʻi he ngaahi saiti ne toki ʻaʻahi mai ki ai hoʻo kau fakatau. Ka, ʻiloʻi ʻe lava ke nau ʻasi ʻi he ngaahi saiti ʻoku ʻikai fekauʻaki mo hoʻo pisinisi. ʻOku ʻuhinga ʻeni ʻoku fie maʻu ke ke fokotuʻu ha meʻa ke taʻofi ʻaki e saiti ke fakaʻehiʻehi mei he fuʻu totuʻa pe tala ʻo e fakahohaʻasi. Ka ko e ha e meʻa ʻoku toe fakamaketi?
Ko e toe fakamaketi ko ha foʻi lea ia ʻoku fakaʻaongaʻi ʻi he fakamaketi ʻi he ʻInitaneti, pea ʻoku ʻuhinga ia ki targeting ngaahi tuʻuaki ki he kakai kuo nau ʻosi tokanga ki he koloa mo e ngaahi ngaue ʻoku fie maʻu ke ke fai. ʻOku toe ʻave ʻa e ngaahi tuʻuaki ko ʻeni ki he kakai tatau, pea ʻoku ngalingali ʻe toe lomiʻi kinautolu ʻe he kau fakatau tatau. ʻOku ngaue lelei ʻa e fakamaketi ʻi he Facebook, Ngaahi Talamuʻaki, mo ha ngaahi founga kehe ʻo e tuʻuaki ʻi he ʻInitaneti. Tatau ai pe pe ko e ha hoʻo sipinga pisinisi, ʻOku totonu ke ke fakakaukau ke fakaʻaongaʻi e ngaahi founga ko ʻeni ke aʻu ai ki he kakai ʻoku ngalingali te nau hoko ko hoʻo kau fakatau.
ʻOku fakaʻata ʻe he konga tatau totonu ʻi he ngaahi lea ʻa e advertisers ke kehekehe ʻenau ngaahi foʻi lea mahuʻinga kimuʻa pea toki lomiʻi. ʻOku ne toe ʻai foki ke ke lava ʻo sio ki he lahi ʻo e lomi ʻoku ke faʻu ʻaki ha ngaahi foʻi lea kehekehe. ʻI ha tali mahinongofua falute, ʻOku tatau ia mo hoʻo ngaahi foʻi lea fekumi mo e ngaahi foʻi lea mahuʻinga taha. Kapau ko ha retailer koe, ʻOku ʻuhinga ʻeni ko e lahi ange hoʻo ʻi hoʻo foʻi lea mahuʻinga, ko e lelei ange. Ka ko e ha ʻa e ngaahi lelei ʻo e hoa totonu ʻi he ngaahi lea tuʻuaki?
Naʻe ʻuluaki fakangatangata pe ʻa e ngaahi foʻi lea mahuʻinga ki he tatau naʻe tatau tofu pe mo e fehuʻi fekumi, ʻa ia naʻe fakamalohiʻi advertisers ke langa ha ngaahi lisi ʻo e foʻi lea mahuʻinga ʻaki ha taimi loloa ʻaupito. ʻI he ngaahi taʻu kimui ní, neongo ia, Kuo fakaleleiʻi ʻe he Google ʻa e algorithm ke fai ki he ʻota ʻo e foʻi lea, tapuni fakakeheʻi, accents, mo e stemmings. ʻI hono fakalea ʻe niʻihi, ʻOku toe tonu ange he taimi ni ʻa e ngaahi foʻi lea mahuʻinga tatau ʻi ha toe taimi. Ka ʻoku nau kei mamaʻo mei he haohaoa. ʻE kei ʻaonga pe ʻa e ngaahi foʻi lea mahuʻinga tatau kapau ʻoku ke targeting ha kakai kuo fakamaʻalaʻala.
ʻOku fakaʻata koe ʻe he meʻa tatau ʻi he ngaahi foʻi lea ko ʻeni ke ke lausiʻi ʻa e ngaahi fehuʻi ke kumi ke toe lahi ange. Neongo ʻoku fakasiʻisiʻi ʻe he meʻa ni ʻa e, ʻOku tatau tofu pe ʻa e lahi ʻo e ului. Tanaki atu ki ai, koeʻuhi he ʻoku mahuʻinga ʻaupito ʻa e ngaahi foʻi lea mahuʻinga, ʻOku nau fakaleleiʻi ho maaka lelei. ʻOku matuʻaki ʻaonga ʻeni ki he retailers ʻi he ʻInitaneti. Ko ia, Neongo ʻoku ʻikai ko e founga lelei taha ia ke fakalahi ʻaki hoʻo patiseti tuʻuaki, ʻoku kei ʻaonga pe ia. Ko ia, kamata he ʻaho ni!
Ko e taimi ʻoku hoko ai hono faʻu ʻo e ngaahi meʻalele, ʻOku mahuʻinga tatau pe ʻa e ngaahi foʻi lea ʻoku kovi ʻi he ngaahi foʻi lea ko e ngaahi foʻi lea angamaheni. ʻI he SEO, ʻe fili ʻe he kakai ʻa e ngaahi foʻi lea mahuʻinga ʻoku nau fie ʻasi ki ai, lolotonga ʻoku ʻikai ke ʻasi ʻi he ngaahi lea tatau. ʻI hono fakaʻaongaʻi ʻo e ngaahi foʻi lea mahuʻinga ʻi he ngaahi foʻi lea ko e, te ke taʻofi ʻa e ngaahi tuʻuaki mei hono huluʻi ʻo e ngaahi foʻi lea ʻoku ʻikai fekauʻaki mo hoʻo ngaue. ʻE lava foki ke ʻomi ʻe he ngaahi foʻi lea mahuʻinga ko ʻení ha ngaahi ola lelei, ko ia ʻoku totonu ke ke fakapapauʻi ke fakaʻaongaʻi totonu kinautolu.
Te ke lava foki ʻo taʻofi ʻa e ngaahi foʻi lea he ʻikai ke ne fakaului ki he kau fakatau. Hange ko ʻeni, kapau te ke tuʻuaki ha Ninja ʻea Fryer, ʻoua ʻe fakaʻaongaʻi e foʻi lea “fakapaku ʻea” ʻi hoʻo ngaahi tuʻuaki. Ka, fakaʻaongaʻi e ngaahi foʻi lea hange ko e “fakapaku ʻea” pe “Ninja ʻea fryer” ka. Neongo ʻe kei fakaʻuli pe ʻa e ngaahi lea angamaheni ki he feʻaluʻaki, te ke fakahu ha paʻanga kapau te ke lava ʻo fakaʻehiʻehi mei ai. ʻI he taimi ʻoku fakaʻaongaʻi ai e ngaahi foʻi lea mahuʻ, fakapapauʻi ke fakaʻaongaʻi pe kinautolu ʻi ha ngaahi kulupu tuʻuaki pe ngaahi tuʻuaki ʻoku ke maʻu.
ʻE lava ke hoko ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻikai lelei ko ha meʻa pe mei he ngaahi hingoa ʻiloa ki he ngaahi lea pau. Hangē ko ʻení, ʻe ala taʻofi ʻe ha kupuʻi lea ʻoku ʻikai lelei ʻa e foʻi lea mahuʻinga ke taʻofi ʻa e ngaahi tuʻuaki mei haʻane ha mai ki ha ngaahi fekumi ʻoku ʻi ai ʻa e ngaahi foʻi lea pe kupuʻi. ʻOku ʻaonga kapau ʻe fakatau atu ʻe hoʻo pisinisi ha sitokeni ʻoku fakatou novelty mo lele lelei ki he sipoti. Mahalo te ke fie maʻu ke fokotuʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ki he sitokeni lahi, hangē ko ʻení. Te ke lava foki ʻo fokotuʻu ha ngaahi foʻi lea ʻoku ʻikai lelei ke taʻofi ʻaki e ngaahi tuʻuaki mei hono fakaʻaliʻali ha ngaahi foʻi lea pau ki he fekumi.
