Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
Telefoní: +49 8231 9595990
ʻOku ʻi ai ha founga ʻe tolu ke fakaʻaongaʻi ai ʻa e ngaahi foʻi lea ki hoʻo pisinisi. ʻOku ui ʻa e ngaahi founga ko ʻeni ko e totongi ki he lomiʻi ʻi he (FPC) tuʻuaki, Fekumi ki he foʻi lea mahuʻinga, pea fekau. Kapau ʻoku ke fie sio ki he ngaahi ola ʻaukai, kuo pau ke ke fakapapauʻi ʻoku ke totongi ʻa e ngaahi meʻalele lelei. ʻE hanga ʻe hono fakaʻaongaʻi ʻo e founga ko ʻeni ʻo fakapapauʻi ʻoku ke totongi ʻa e lomi ʻe liliu moʻoni ke taki. Ke kamata, ʻoku totonu ke ke tānaki ʻa e fakamatala lahi taha ʻe lavá. ʻE fakamatalaʻi ʻe he fakamatala ko ʻeni ʻa e mahuʻinga ʻo e fekumi ki he foʻi lea mahuʻinga mo e founga ke fakalahi ai hoʻo talamahuʻinga.
Ko e totongi ki he lomiʻi pe FPC ko e totongi advertisers ia ki he taimi kotoa pe ʻoku lomiʻi ai ʻe ha taha ʻenau tuʻuaki. ʻOku fakahehema ʻa e FPCs ke maʻolunga ʻi he ngaahi ngaueʻanga ʻoku lahi ai e ului mo e feʻauʻauhi advertisers. Neongo ʻoku ʻi ai ha ngaahi founga ke holoki ai hoʻo PC, ʻoku ʻikai ha founga pau ke fakasiʻisiʻi kakato ai kinautolu. Ko ha ngaahi meʻa ʻeni ke manatuʻi ʻi he taimi ʻoku optimizing ai hoʻo FPCs. ʻUluaki, fakakaukau ki he mahuʻinga hoʻo saiti ki he maketi ʻoku fakataumuʻa ki ai. Kapau ʻoku ʻikai fekauʻaki hoʻo uepisaiti mo e kakai ʻoku fakataumuʻa ki ai, Mahalo ʻe fuʻu maʻolunga hoʻo PC.
Uá, mahino ʻa e faikehekehe ʻi he vave ʻo e paʻanga mo e totongi ʻoku makatuʻunga ʻi he talamahuʻinga-ki he-lomiʻi. ʻOku faingofua ange ke muimuiʻi ʻa e PC ʻoku ʻikai ke ʻi ai ha meʻa ʻi he ngaahi meʻa ʻoku makatuʻunga ʻi he talamahuʻinga. ʻOku ʻikai fuʻu mamafa ʻa e talamahuʻinga ʻoku makatuʻunga ʻi he CS, ka ʻoku kei siʻisiʻi ange hono fakataumuʻa. ʻIkai ngata ai, kuo pau ke advertisers fakakaukau ki he tuʻunga ʻulungaanga mahuʻinga ʻo ha lomiʻi mei ha maʻuʻanga tokoni. He ʻikai lava ke liliu ʻa e PC maʻolunga ki ha vaitafe paʻanga hu mai maʻolunga.
ʻOku toe maʻu foki ʻe he PC invoicing ʻa e fakatuʻutamaki ʻo hono fakaʻaongaʻi hala. ʻE lava ke lomiʻi ʻe he kau fakaʻaongaʻi ʻa e ngaahi tuʻuaki. ʻE lava ke totongi ʻe he meʻa ni ʻa e advertiser ha paʻanga lahi. Neongo ia, ʻOku feinga ʻa e Google ke fakangatangata hono fakaʻaongaʻi hala ʻaki ʻa e ʻikai fakafonu ki he lomi hala. Neongo ʻoku ʻikai malava ke mapuleʻi ʻa e lomiʻi kotoa pe, te ke lava ʻo aleaʻi ha vave maʻulalo ange. Kapau ʻoku ke loto fiemalie ke fakamoʻoni ʻi ha aleapau taimi loloa mo e tokotaha faipulusi, te ke lava ʻo faʻa aleaʻi ha vave maʻulalo ange.
ʻI he mamani ʻo e tuʻuaki totongi, ko e totongi ʻo e fakamaketi ko ha meʻa mahuʻinga ia. ʻI he totongi totonu ki he lomiʻi ʻi he, te ke lava ʻo fakalahi hoʻo foki ki he tuʻuaki ʻo e fakamole. Ko e ngaahi tuʻuaki ʻo e PC ko ha meʻangaue malohi ia ki ha ngaahi pisinisi lahi, ke mahino ʻa e lahi hoʻo totongi ʻi he lomiʻi te ne lava ʻo fakaleleiʻi hoʻo fakamaketi. Pea kapau ʻoku ke ʻilo ʻa e meʻa ʻoku fekumi ki ai hoʻo kau fanongo, ʻe ʻaonga ia kiate koe. Ko e ʻuhinga ia ʻoku fuʻu mahuʻinga ai ke ʻiloʻi hoʻo PC.
Kumi e misini optimization (SEO) Ko e ʻaati ia ʻo hono fili ʻo e ngaahi foʻi lea totonu mo e ngaahi tefito ki he kanotohi ʻi he SERPs. ʻI he taimi ʻoku fakahoko totonu aí, ʻOku tokoni ʻa e fekumi ki he foʻi lea totonu ke fakatupulaki ʻa e feʻaluʻaki mo e ʻilo. Ko e fekumi ki he foʻi lea mahuʻinga ko ha founga makehe marketers fakaʻaongaʻi ke ʻiloʻi pe ko e fe ʻa e ngaahi kupuʻi lea mo e ngaahi foʻi lea ʻoku ngalingali ʻe fekumi ki ai ʻa e kau fakaʻaongaʻi. Ko hoʻo maʻu pe ʻa e ngaahi foʻi lea mahuʻinga totonu, te ke lava ʻo fakamuʻomuʻa hoʻo palani pea faʻu ha meʻa ʻoku fakataumuʻa ki he kau fakaʻaongaʻi ko ʻeni. ʻOku tokoni ʻa e fekumi ki he foʻi lea mahuʻinga ke fakaleleiʻi ʻa e tuʻunga ʻo hoʻo saiti ʻi he ngaahi misini kumi, ʻa ia ʻe fakaʻuli ai ʻi he ngaahi meʻalele ʻoku fakataumuʻa ki ai.
Kimuʻa pea kamata ha tuʻuaki, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga. ʻI hono ʻiloʻi e ngaahi foʻi lea mahuʻinga mo e taumuʻa ʻo e fekumi, te ke lava ʻo palani ʻa e ngaahi tuʻuaki lelei taha ʻe lava ke fai. Lolotonga hono fili ʻo e ngaahi foʻi lea mahuʻinga mo e ngaahi kulupu tuʻuaki, fakakaukau ki hoʻo ngaahi taumuʻa mo hoʻo patiseti. Te ke lava ʻo fakangatangata hoʻo tokanga pea seivi e paʻanga ʻaki targeting ngaahi foʻi lea mahuʻinga pe. Manatuʻi, ʻOku ke fie maʻu ke fai ha fakafotunga tuʻuloa ki he kakai ʻoku nau fekumi malohi ki hoʻo koloa pe ngaue. ʻOku lelei taha ke fakaʻaongaʻi ha foʻi lea mahuʻinga ʻe taha pe lahi ange, Neongo.
ʻOku lahi ha ngaahi founga ke fai ai e fekumi ki he foʻi lea mahuʻinga. Ko e tefitoʻi taumuʻa ke toʻo ha fakakaukau pea ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga taha ʻe ala hoko. ʻOku fakahokohoko ʻa e ngaahi foʻi lea mahuʻinga ko ʻeni ʻi honau mahuʻinga mo e malava ke fakatupu ha ngaahi meʻalele. Ko hoʻo fai pe ʻeni, te ke lava ʻo hoko atu ki he sitepu hokó – meʻa ʻi he tohi ʻoku ne ʻomi ʻa e mahuʻinga ki he kau ʻaʻahi. ʻOku totonu ke ke tohi maʻu pe ʻo hange ko hoʻo fie maʻu ke tohi. He ko hono moʻoni, ʻOku ngalingali ʻe ʻi ai ha ngaahi fehuʻi tatau ki he niʻihi ʻoku ke fakataumuʻa ki ai.
Neongo ko e fekumi ki he foʻi lea mahuʻinga ki he ngaahi foʻi lea ko ha konga mahuʻinga ia ʻo ha faʻahinga founga fakamaketi, ko ha konga mahuʻinga foki ia ʻo ha ngaue lavameʻa. Kapau ʻoku ʻikai fakahoko totonu hoʻo fekumí, te ke iku ʻo fakamoleki ha paʻanga lahi ʻi he PPC pea mole ʻi he fakatau. Ka ʻoku toe mahuʻinga foki ke manatuʻi ʻoku fie maʻu ha taimi mo ha ngaue ki he fekumi ki he foʻi lea mahuʻinga. Kapau ʻe fakahoko totonu, te ke maʻu ha tuʻuaki tuʻuaki ʻe ola lelei!
ʻOku ʻi ai ha ngaahi tokoni ʻe niʻihi ʻoku totonu ke ke manatuʻi ʻi he taimi ʻoku ke kole ai ki he ngaahi foʻi lea. Ko e ʻuluaki ke tauhi hoʻo patiseti ʻi he PS200 he mahina. Neongo ia, ʻe lava ke kehekehe ʻa e lahi ʻo e paʻanga ko ʻeni ʻo makatuʻunga ʻi hoʻo kuo fakamaʻalaʻala mo e lahi ʻo e uepisaiti ʻoku ke ʻamanaki fakamahina ki ai. Ko hoʻo fakapapauʻi pe hoʻo patiseti fakamahina, vahevahe ia ʻaki ha tolungofulu ke maʻu ha fakakaukau ki hoʻo patiseti fakaʻaho. Ko hoʻo fokotuʻu pe hoʻo patiseti fakaʻaho, ko e sitepu hono hoko ke fakakaukauʻi pe ko e ha e lahi ʻo e talamahuʻinga ʻi he ʻaho takitaha. ʻOku ngaue ʻa e founga kole ʻa e Google ʻaki hono tokangaʻi ʻa e mavae maʻolunga mo maʻulalo taha ʻo fakaʻaongaʻi ʻa e PC metric. Kapau ʻoku ʻikai ke ke fakapapauʻi ʻa e totongi totonu ki he lomiʻi ʻi hoʻo pisinisi, fakaʻaongaʻi ʻa e meʻangaue ki hono fakaha ʻo e ngaahi foʻi lea.
Neongo ʻe hange ʻa e kole ʻi he ngaahi foʻi lea ko ha fakakaukau lelei, ʻOku ʻi ai ha ngaahi palopalema lalahi ke feʻauʻauhi mo e ngaahi kautaha lalahi. Kapau ko ha kiʻi pisinisi siʻisiʻi koe, ʻOku ʻikai ke fuʻu lahi hoʻo patiseti tuʻuaki ʻo hange ko e taha ʻo ha kautaha fakafonua, ko ia ʻoua naʻa ke ʻamanaki te ke maʻu ʻa e patiseti tatau ke feʻauhi mo kinautolu. Tatau ai pe pe te ke lava ʻo talamahuʻinga maʻolunga, ho ngaahi faingamalie ke maʻu ha foki ki he ʻinivesimeni (ʻOKU OU) mei hoʻo ngaahi foʻi lea ʻoku maʻulalo.
Kapau ʻoku fakaʻaongaʻi ʻe hoʻo ngaahi feʻauʻauhi ho hingoa ʻi heʻenau ngaahi tuʻuaki, fakapapauʻi ʻoku ke fakaʻaongaʻi ha tatau kehe ʻo e tuʻuaki. Kapau ʻoku ke kole ki he ngaahi lea ʻa hoʻo tama feʻauhi, ʻOku ke tuʻu fakatuʻutamaki ke banned mei he Google. ʻOku faingofua pe ʻa e ʻuhinga: ʻe lava ke kole hoʻo ngaahi feʻauʻauhi ki hoʻo ngaahi lea, ʻa ia ʻe iku ki he maaka lelei mo e totongi ki he lomiʻi. ʻIkai ngata ai, Kapau ʻoku kole hoʻo tama feʻauhi ki hoʻo ngaahi lea, Mahalo te ke fakamoleki hoʻo paʻanga ʻi ha tatau ʻo e tuʻuaki ʻoku ʻikai haʻane kaunga ki ho hingoa.
Ko e maaka lelei ʻi he ngaahi foʻi lea ko ha meʻa mahuʻinga ia ʻi he taimi ʻoku hoko mai ai ke maʻu ʻa e tuʻunga lelei taha ki hoʻo adverts. ʻOku mahuʻinga ke vakaiʻi ho maaka lelei pea liliu hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai. Kapau ʻokú ke fakatokangaʻi ʻoku fuʻu māʻulalo hoʻo FKT, pea ʻoku totonu leva ke ke kiʻi taʻofi hoʻo adverts pea liliu ʻa e ngaahi foʻi lea mahuʻinga ki ha meʻa kehe. ʻE fakahaaʻi ʻe hoʻo maaka lelei hoʻo ngaahi ngaue ʻi ha vahaʻataimi, ko ia ʻoku totonu ke ke fai ʻa e meʻa kotoa pe te ke lava ke fakalahi ia. Neongo ia, Ko e maaka lelei ʻi he ngaahi foʻi lea ʻoku ʻikai ko ha saienisi. ʻE toki lava pe ke fakafuofuaʻi totonu ʻi he taimi ʻoku ke maʻu ai ha ngaahi meʻalele mo ha fakamatala feʻunga ke fakapapauʻi ʻa e maaka lelei ʻoku totonu ke.
ʻOku fakapapauʻi ʻa e maaka lelei ʻi he ngaahi foʻi lea ʻoku ʻi ai ha meʻa ʻe tolu: ʻa e lomiʻi ʻi he vave, ngaue tuʻuaki, mo e lavameʻa ʻi he tuʻuaki. ʻOku fekauʻaki hangatonu ʻa e vave ʻo e lomiʻi mo ho maaka lelei, ko ia ʻe lava ʻe hono fakaleleiʻi ho maaka lelei ʻo fakaleleiʻi e ngaue hoʻo tuʻuaki. ʻE maumauʻi ʻe he ngaahi tuʻuaki ʻoku ʻikai lelei hoʻo patiseti pea ʻikai ʻaonga ki hoʻo kau fanongo. Ko e maaka lelei maʻolunga ko e fakavaʻe ia ʻo ha ngaue ʻoku ola lelei.
ʻE lava ke fuʻu lahi ʻa e ngaahi kulupu foʻi lea mahuʻinga ki hoʻo tuʻuaki, fakatupu ke tukunoaʻi ia ʻe he kau ʻaʻahi. Fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga lahi ange ki hoʻo tuʻuaki ngaue. ʻE ʻuhinga ʻa e maaka lelei ange ʻe maʻu ʻe hoʻo ngaahi tuʻuaki ha tokanga lahi ange pea toe mahuʻinga ange ki he taumuʻa ʻo e fekumi ʻa e haʻofanga. ʻIkai ngata ai, fakakaukau ke fakaʻaongaʻi e ngaahi peesi ʻo e vaka mo e ngaahi fakatata ʻo e kakai matuʻotuʻa ange. ʻOku mahuʻinga ʻa e siviʻi, pea ʻe tokoni hono faʻu ʻo ha ngaahi kehekehe ʻo e tuʻuaki ke lahi ange hoʻo aʻusia ʻi he peesi.
Ke fakaleleiʻi ho maaka lelei, kuo pau ke ke faʻu ha fakatahaʻi lelei ʻo e ngaahi foʻi lea mo e ngaahi tuʻuaki. Ko e ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke fakahoko lelei kuo pau ke ʻave ia ki ha peesi ʻo e to lelei pe ʻe fakasiʻisiʻia. ʻI hono fai ʻeni, te ke lava ʻo fakaleleiʻi ho maaka lelei pea maʻu ha totongi maʻulalo ange ʻi he lomiʻi (FPC).
Mahalo te ke maheni mo e ngaahi meʻa ʻoku malava ʻe he Google retargeting, ka ʻoku ʻikai ke ne fakapapauʻi pe ko e ha e meʻa ʻoku. ʻOku fakaʻata koe ʻe he ngaahi foʻi lea retargeting ke ke aʻu ki he kau fakaʻaongaʻi ʻi he ngaahi uepisaiti kehe mo e platforms. ʻOku ne fakaʻata foki koe ke ke fokotuʻu ha ngaahi lao ki he tokotaha ʻoku ke tanaki ki hoʻo kau fanongo. Fai ʻe segmenting kau ʻaʻahi ki hoʻo saiti, te ke lava ʻo ʻohofi hoʻo ngaahi ngaue remarketing. Ko e lahi ange hoʻo lava ʻo fai pe ko hai ʻoku sio ki hoʻo ngaahi tuʻuaki, Ko e lahi ange hoʻo retargeting ʻe.
ʻOku lahi e ngaahi lelei ke retargeting ʻaki e ngaahi foʻi lea, pea ko e taha ʻo e ngaahi ola lelei taha ko e malava ko ia ke fakahaaʻi e ngaahi tuʻuaki ʻa e kakai ʻo makatuʻunga ʻi heʻenau ʻekitiviti kimuʻa he ʻInitaneti. Makehe mei hono fakaʻaliʻali hoʻo tuʻuaki ʻo makatuʻunga ʻi he koloa ne nau toki sio ki ai, ʻE lava foki ke fakaʻaliʻali ʻe he Google ngaahi tuʻuaki ʻa e ngaahi tuʻuaki kiate kinautolu naʻa nau mavahe mei heʻenau kato fakatau pe fakamoleki ha taimi lahi ke mamataʻi ai hoʻo koloa. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ko e retargeting mo e ngaahi foʻi lea ʻoku ʻikai maʻa e kau kamata foʻou. ʻE lava ke hoko ia ko ha fili lelei ki he ngaahi pisinisi ʻoku ʻi ai ʻenau patiseti iki.
ʻE lava ke hoko ʻa e Retargeting mo e ngaahi foʻi lea ko ha founga lelei ke fakakau ai ʻa e kau kasitoma lolotonga pea pehe ki hono kumi ha niʻihi foʻou. ʻOku fakaʻata koe ʻe he Google ngaahi foʻi lea ke ke fokotuʻu ha ngaahi fakaʻilonga script ʻi hoʻo uepisaiti, fakapapauʻi ko e kakai ko ia kuo nau ʻaʻahi ki hoʻo saiti kimuʻa, te nau toe sio ki hoʻo ngaahi tuʻuaki. ʻE lava foki ke fakaʻaongaʻi ʻa e Retargeting mo e ngaahi foʻi lea ʻi he ngaahi saiti mitia fakasosiale, hange ko e Facebook. ʻE lava ke ʻaonga ʻaupito ke aʻu ki he kau fakatau foʻou mo fakatupulaki e fakatau. Neongo ia, ʻOku mahuʻinga ke fakatokangaʻi ʻoku tapui ʻe he tuʻutuʻuni ʻa e Google ʻa hono fakaʻaongaʻi ʻo e fakamatala fakatautaha ke fakataumuʻa ki he tuʻuaki.
Ko e Retargeting mo e ngaahi tuʻuaki ko ha founga lelei ia ke fakataumuʻa ai e kau fakatau hili ʻenau mavahe mei hoʻo saiti. ʻI hono muimuiʻi e cookies ʻa e kau ʻaʻahi ko ʻeni, ʻe fakaʻaliʻali ʻe hoʻo tuʻuaki ʻa e tuʻuaki tatau ki he kakai ko ia kuo nau ʻaʻahi ki muʻa ki hoʻo saiti. ʻI he founga ni, te ke lava ʻo ʻai hoʻo ngaahi tuʻuaki ki he koloa naʻe toki ʻaʻahi kimui ni mai. ʻOku toe mahuʻinga foki ke fakaʻaongaʻi ha pixel ke faʻu ʻaki ha ngaahi tuʻuaki ʻoku fakataumuʻa ki ai ʻo makatuʻunga ʻi he fakamatala ʻoku ʻomi ʻe he cookie ʻa e Google ngaahi tuʻuaki.
