Ko Hono Fakaʻaongaʻi ʻ info@onmascout.de
Telefoní: +49 8231 9595990
Kimuʻa pea ke kamata tuʻuaki ʻi he Google, ʻOku totonu ke ke ʻiloʻi ʻa e meʻa ʻoku ke maʻu ki. Ko ha ngaahi meʻa ʻeni ʻe niʻihi ke manatuʻi: Fakatauhoa e faʻahinga, Lahi e tuʻunga lelei, Ngaahi Totongí, mo e Retargeting. Ko ʻene mahino pē kiate koe ʻa e ngaahi meʻá ni, te ke lava ʻo palani ha tuʻuaki lelei ange ʻo e ngaahi foʻi lea. Pea ko hoʻo ʻiloʻi lelei kotoa ʻeni, ʻokú ke mateuteu ke kamata! Neongo ia, kimuʻa pea ke fai ia, ʻOku totonu ke ke fai ha fekumi ʻi hoʻo ngaahi foʻi lea mahuʻinga.
ʻOku lahi ha ngaahi meʻa ʻoku ne fakapapauʻi ʻa e lahi ʻo e paʻanga ʻoku totonu ke ke fakamoleki ʻi he ngaahi foʻi lea. Hangē ko ʻení, Ko e ha ʻa e ʻavalisi ʻo e fakamole ki he lomiʻi ʻi he? Ko e totongi ʻo e ngaahi koloa naʻe fakatau atu (COGS) kau ai ʻa e faiva mo e tuʻuaki ʻo e fakamole. Kuo pau ke ke fakapapauʻi ʻa e lahi ʻo e paʻanga naʻa ke fakaʻaongaʻi ʻi he tuʻuaki kae lava ke ke foki ki hoʻo ʻinivesimeni. Pea te ke lava leva ʻo fakafehoanaki ʻa e ngaahi fakamole ko ia ki hoʻo paʻanga hu mai mei he ngaahi tuʻuaki ʻo e ngaahi lea pea fakapapauʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga taha.
Ko e totongi ki he lomiʻi ʻi he (FPC) kehekehe lahi ʻo makatuʻunga ʻi he ngaahi foʻi lea mahuʻinga mo e faʻa ngaue. ʻOku ʻi ai ha ngaahi CS angamaheni ʻoku ʻi he $2.32 ʻi he kulupu fekumi ki he netiueka mo e $0.58 ʻi he kulupu fengaueʻaki ʻoku fakaʻaliʻali. Ke maʻu ha fakamatala lahi ange, vakai ki he fakamatala fakasitetisitika ko ʻeni ʻo e ngaahi lea fakasitetisitika. Ko e founga ʻe taha ke fakasiʻisiʻi ai hoʻo PC ko hono fakataumuʻa e ngaahi foʻi lea mahuʻinga ʻaki ha maaka lelei maʻolunga. ʻOku maʻu ʻe he ngaahi foʻi lea mahuʻinga maʻolunga ʻa e tuʻunga lelei ange ʻi he pesi, fakahaofi hoʻo paʻanga mo fakapapauʻi ʻoku ʻasi hoʻo ngaahi tuʻuaki ʻi he peesi toʻomataʻu.
Te ke lava ʻo liliu hoʻo talamahuʻinga ki ha foʻi lea mahuʻinga pau kapau ʻoku ke ʻiloʻi pe ko e fe ʻa e ngaue lelei taha. ʻI he tafaʻaki ʻe taha, te ke lava ʻo fakasiʻisiʻi hoʻo talamahuʻinga ʻi he ngaahi foʻi lea mahuʻinga ʻoku ʻikai ke ne ʻomi ha ngaahi ola. Manatuʻi ʻoku lahi ange e fakamole ʻa e ngaahi foʻi lea ʻe niʻihi ʻi he niʻihi kehe, pea ʻoku totonu ke ke vakaiʻi mo liliu maʻu pe hoʻo mavae ʻo fakatatau ki. ʻI heʻene hoko ko ha tokotaha pisinisi, ʻOku totonu ke ke ʻiloʻi ʻa e ngaahi liliu ʻi he totongi ʻo e ngaahi foʻi lea pea mateuteu ke liliu ʻo fakatatau ki ai. Ko hoʻo ako pe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ngaue lelei ki hoʻo uepisaiti, te ke lava ʻo fakalahi hoʻo paʻanga hu mai pea kosi hoʻo FPCs ke maʻu ʻa e lelei taha ʻoku ou.
Ko e ngaue ʻa e PC ko e founga angamaheni taha ia ʻoku fakaʻaongaʻi. Ko e founga angamaheni taha ia mo e fakamole ʻoku siʻi hifo he seniti ʻe teau ki he lomiʻi. Neongo ia, ʻOku kehe ʻa e fakamole ki he lomiʻi takitaha mei he totongi ʻo e ngaahi ongo. Kapau ʻoku ke fie ʻilo ki he totongi hoʻo ngaue tuʻuaki, te ke lava ʻo fakaʻaongaʻi ha foʻi lea mahuʻinga ke fakafuofuaʻi ʻaki hoʻo fakamole ki he lomiʻi ʻi he. ʻI he founga ni, te ke ʻiloʻi lelei ʻa e lahi ʻo e meʻa te ke totongi ki he lomiʻi takitaha pea mo e lahi ʻo e ngaahi ongo ʻoku ke maʻu.
Kapau ʻoku ke fie fakalahi ʻa e lahi ʻo e ului pea siʻisiʻi ange ʻa e paʻanga ʻi hoʻo ngaahi tuʻuaki, ʻOku totonu ke ke toʻo hoʻo ngaahi foʻi lea mahuʻinga ki ha ngaahi faʻahinga kehekehe. ʻI he ngaahi foʻi lea tuʻuaki, ʻOku fai ʻeni ʻe segmenting ngaahi tuʻuaki ʻo fakatatau ki he faʻahinga tatau. ʻI hono fili ʻo e faʻahinga tatau totonu, te ke lava ʻo aʻu ki he kakai ʻoku fakataumuʻa ki ai pea fakaʻehiʻehi mei hono maumauʻi e paʻanga ʻi he lomi taʻe ʻaonga. Ki he taumuʻa ko ʻení, ʻOku totonu ke ke fakaʻaongaʻi ha meʻangaue taʻetotongi ke fakapapauʻi ʻaki hoʻo ngaahi taumuʻa pea toki konga hoʻo ngaahi tuʻuaki ʻo fakatatau ki ai.
Ko e hoa totonu ko e meʻa ia ʻoku fakataumuʻa taha ki ai ʻa e foʻi lea mahuʻinga kotoa pe, pea ʻoku fie maʻu ʻa e kupuʻi lea mahuʻinga ke pau. Neongo ia, te ke lava ʻo tanaki atu ha ngaahi foʻi lea kehe ki hoʻo fehuʻi kapau ʻe fie maʻu. Ko e hoa totonu ko e fili lelei taha ia ki he advertisers ʻoku nau fie fakaʻuli ʻi he ului ʻaki hono fakahaaʻi pe ʻa e ngaahi tuʻuaki ʻoku fekauʻaki mo e ngaahi foʻi lea mahuʻinga ʻoku nau targeting. ʻOku ʻi ai foki mo ha tuʻunga maʻolunga ange ʻo e lomiʻi ʻi he vave. Neongo ia, ʻOku mahuʻinga ke mahino ko hono fakaʻaongaʻi ʻo e tatau totonu ʻoku ʻikai ko e fili lelei taha ia ki he pisinisi kotoa pe.
Kapau ʻoku ke fie fakataumuʻa ki ha ngaahi foʻi lea pau, pea te ke lava leva ʻo fakaʻaongaʻi ha ngaahi foʻi lea mahuʻinga lahi. ʻOku fakahangatonu ʻeni ke fakaʻaongaʻi mo fakaha ki he Google ke fakahaaʻi hoʻo ngaahi tuʻuaki ki ha ngaahi foʻi lea pe kupuʻi lea pau. ʻE lava ke ʻi ha faʻahinga fakahokohoko pe ʻa e ngaahi foʻi lea mahuʻinga. Te ke lava ʻo fakahu ʻa e ngaahi foʻi lea ko ʻeni ʻo fakaʻaongaʻi ʻa e fakaʻilonga tanaki (+) kimuʻa ʻi he foʻi lea mahuʻinga takitaha. ʻE lava ke fakaʻaongaʻi ʻa e founga ʻo e foʻi lea mahuʻinga lahi ki he ngaahi kupuʻi lea. ʻOku specializes ʻa e mitia kakato ʻi he ngaahi lea ʻa e PPC ki he fanga kiʻi kautaha iiki mo Lotoloto.
ʻOku lahi mo tatau pe ʻa e ngaahi faʻahinga ʻoku manakoa taha, ka ʻoku ʻi ai foki mo ha fakakeheʻi ofi. ʻOku kau ʻi he faʻahinga tatau lahi ʻa e ngaahi misspellings kotoa pe ʻo e foʻi lea mahuʻinga lolotonga ia ʻoku fakaʻata koe ʻe he faʻahinga totonu ke ke fakataumuʻa ki ha ngaahi fekumi ʻoku lahi ange. Te ke lava foki ʻo taʻofi ʻa e fakakeheʻi ofi ʻaki haʻo tanaki atu ha ngaahi foʻi lea ʻoku kovi. Neongo ia, ʻOku ʻikai ko ha founga lelei ʻeni he te ne lava ʻo fakasiʻisiʻi ʻa e lahi ʻo e lomi. Ko e faʻahinga tatau lahi ko e fili lelei taha ia ki he advertisers ʻoku nau fie maʻu ke fakataumuʻa ki ha ngaahi foʻi lea pau.
Ko e Retargeting ko ha founga ia ʻo e tuʻuaki ʻi he ʻInitaneti ʻoku ne fakaʻata ʻa e marketers ke fakahaaʻi ʻa e ngaahi tuʻuaki kuo ʻosi fakapapauʻi ki he kau ʻaʻahi ʻo ha uepisaiti. ʻOku ngaue ʻa e founga remarketing ʻaki hono ʻave ha kouti ki hono muimuiʻi ʻi ha peesi uepi pea fakaʻata ʻa e ngaahi tuʻuaki ke huluʻi ki ha tokotaha ʻaʻahi he kuohili. ʻOku mahuʻinga ʻa e ngaahi ola ʻo e faʻahinga remarketing ko ʻeni. Kuo fakahaaʻi ke fakalahi ʻa e fakatau ʻo aʻu ki he 70% ʻi he taimi ʻoku fai ai ʻe he kakai kuo nau ʻaʻahi ki ha uepisaiti taʻe fakatau ha meʻa ke fakatau ʻo fakafou ʻi ha tuʻuaki remarketing.
Kapau ʻoku ʻikai optimized hoʻo uepisaiti ki he retargeting, mahalo he ʻikai te ke lava ʻo sio ki ha faʻahinga ola. Kapau ʻoku ʻikai ngaue hoʻo ngaue remarketing, Mahalo naʻa fie maʻu ke ke fai e faleʻi ʻa ha kautaha pule ʻo e Google M. Te nau tokoni atu ke ke fokotuʻu totonu ʻa e ngaue retargeting. ʻE fakahoko ʻe he ngaahi feituʻu totonu ha faikehekehe lahi ʻi he ngaue. Ko hoʻo maʻu pe ʻa e ngaahi feituʻu totonu, te ke lava ʻo fakaʻaongaʻi ʻa e retargeting ke fakataumuʻa consumers ʻi he ngaahi netiueka fakasosiale kehekehe kotoa pe.
Ke lava ʻo fokotuʻu ha ngaahi tuʻuaki retargeting, kuo pau ke ke ʻuluaki fokotuʻu ʻa e Google Analytics. ʻE muimuiʻi ʻe he kouti retargeting ʻa e cookies, ʻa ia ko ha fanga kiʻi faile iiki ʻoku tauhi he taimi pe ko ia ʻi he browser ʻa e tokotaha fakaʻaongaʻi. ʻE fakatokangaʻi ʻa e ngaahi tuʻuaki ʻo e Google ke fakaʻaliʻali ha ngaahi tuʻuaki ki ha tokotaha ʻaʻahi pau ʻo makatuʻunga ʻi honau hisitolia kimuʻa. ʻE lava ke hoko ʻa e Retargeting mo e ngaahi foʻi lea ko ha founga lelei ke fakaleleiʻi ʻaki hoʻo founga fakamaketi ʻi he ʻInitaneti.
ʻE lava ke ʻaonga ʻa e Retargeting mo e ngaahi foʻi lea ki he ngaahi senolo mitia fakasosiale, tautautefito ki he Facebook. ʻE lava foki ke hoko ia ko ha founga lelei ke langa ai ha Twitter hili. Manatuʻi, ʻi he 75% ʻo e kau fakaʻaongaʻi ʻi he Twitter ʻoku ʻi he ngaahi meʻangaue toʻotoʻo. ʻOku totonu ke anga fakakaumeʻa hoʻo ngaahi tuʻuaki ke fakalahi ho ngaahi faingamalie ke maʻu e tokanga hoʻo kau fanongo. ʻE lava ke tokoni atu ʻa e Retargeting mo e ngaahi foʻi lea ko ʻeni ke ke fakaului ʻa e kau fakaʻaongaʻi ko ʻeni ki he kau fakatau. Ko ia, kamata retargeting ʻaki e ngaahi foʻi lea ke takiekina hoʻo paʻanga hu mai.
ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki ho maaka lelei ʻi he Google ngaahi foʻi lea. Neongo ʻoku ʻikai ke ʻi ai ha founga faimana ʻe taha, ʻOku lahi ha ngaahi founga ke fakaleleiʻi ʻaki ho maka. Ko e ʻuluaki sitepu ko e hu ki hoʻo ʻakauni pea ʻalu ki he penolo ʻoku fakaʻaliʻali ai e foʻi lea mahuʻinga. ʻI heʻene aʻu ki ai, te ke lava ʻo sio ki he lahi ʻo e ngaahi meʻa lelei ki hoʻo ngaahi kulupu tuʻuaki malohi. Pea, te ke lava ʻo kamata fai ha ngaahi liliu ke fakaleleiʻi ho maka. Hili ha ngaahi uike siʻi, ʻoku totonu ke ke fakatokangaʻi ha faikehekehe lahi.
ʻOku fikaʻi ʻa e maaka lelei ki hoʻo tuʻuaki ʻaki haʻo fakakaukauʻi ha meʻa ʻe tolu: mahuʻinga, mohu founga tuʻuaki, mo e aʻusia ʻi he to ʻa e peesi. Naʻa mo e taimi ʻoku fakaʻaongaʻi ai ʻa e ngaahi foʻi lea mahuʻinga tatau, ʻE kehekehe pe ʻa e lahi ʻo e ngaahi kulupu tuʻuaki. Hangē ko ʻení, Kapau ʻoku ʻi ai haʻo pisinisi totongi fale, te ke lava ʻo fakaʻaongaʻi ʻa e foʻi lea mahuʻinga “ʻOloveti ʻu palasi e” ke fakataumuʻa ki he kau kasitoma ʻoku nau fekumi ki he ngaahi fale. Te ne fakaleleiʻi ho maaka lelei kapau ʻoku mahuʻinga mo fakamanako hoʻo ngaahi tuʻuaki ki he kau fakaʻaongaʻi ʻo e ngaahi meʻangaue kotoa pe.
ʻOku totonu foki ke ke ʻiloʻi ko e maaka lelei ki ha kulupu tuʻuaki pau ʻoku makatuʻunga ia ʻi he tuʻunga lelei ʻo e foʻi lea mahuʻinga. ʻE lava ke takiekina ʻe he meʻa ni hoʻo fakamole ki he lomiʻi ʻi he (FPC) pea lomiʻi ʻi he vave (FKT). ʻOku toe hoko foki ʻa e Google ngaahi tuʻuaki ʻi he tuʻunga lelei ʻo e kulupu tuʻuaki. Ko ia, Kapau ʻoku ʻi ai ha maaka lelei maʻolunga ʻo ha kulupu foʻi lea, ʻOku ngalingali ʻe lelei ia ʻi he ngaahi ola ʻo e fekumi ʻi he Google. Kapau ʻoku ke palani ke fakalele ha tuʻuaki ʻo ha foʻi lea mahuʻinga pau, ʻe ʻi ai ha maaka lelei ange ʻi he kapau te ke fakaʻaongaʻi pe ha foʻi lea angamaheni.
ʻI he taimi ʻoku ke vakavakaiʻi ai hoʻo ngaue tuʻuaki, tokanga ʻaupito ki he FKT. Ko e FKT māʻolungá ko ha fakaʻilonga lelei ia. ʻE maʻu ʻe he ngaahi tuʻuaki ʻoku māʻolunga angé ha lomi lahi ange, ʻo fakatupulaki ai hoʻo PC. Neongo ia, manatuʻi ʻe uesia ʻa e FKT ʻe he ngaahi meʻa kehe hangē ko e feituʻu fakasiokālafí. ʻIkai ngata ai, ʻOku fie maʻu ke ke fakapapauʻi ʻoku tatau hoʻo ngaahi foʻi lea mahuʻinga mo hoʻo tatau tuʻuaki mo e peesi ʻuluaki. ʻE lava ke tokoni hono fakatupulaki hoʻo FKT ki ho maaka lelei, ka te ne toe fakalahi foki hoʻo fakamole-ki he-lomiʻi (FPC).
Ko e fekumi ki he foʻi lea mahuʻinga ko e founga ia ki hono ʻiloʻi ʻo e ngaahi foʻi lea totonu ki hoʻo uepisaiti pe tuʻuaki. ʻOku lahi ha ngaahi founga ke fakahoko ai e fekumi ki he foʻi lea mahuʻinga. Ko e tefitoʻi taumuʻa ke toʻo ha fakakaukau pea ʻiloʻi ʻa e ngaahi foʻi lea mahuʻinga ʻoku malava ke ne fakatupu ha ngaahi meʻalele. ʻOku kau ʻa e ngaahi foʻi lea mahuʻinga ʻi he mahuʻinga mo e faingamalie ke maʻu ʻa e ngaahi meʻalele. ʻOku tokoni ʻa e fekumi ki he foʻi lea mahuʻinga ke ke faʻu ʻa e meʻa totonu mo e founga tuʻuaki ke tohoakiʻi ʻaki e kau fakatau ʻe ala hoko. Ke kamata, fakaʻaongaʻi e meʻangaue ki he foʻi lea mahuʻinga ʻa e Google ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku manakoa.
Neongo ʻe fie maʻu ki ai ha taimi mo ha ngāue, ʻOku mahuʻinga ʻa e fekumi ki he foʻi lea mahuʻinga ki hoʻo lavameʻa ʻi he ngaue. Ka ʻikai ha fekumi ki he foʻi lea totonu, ʻe lava ke taʻe-malava pe totongi hoʻo ngaue ʻi hoʻo fakatau. ʻOku hiki atu ʻi lalo ha ngaahi tokoni ke ke kamata ai:
Fakaʻaongaʻi ʻa e Google tohi palani mahuʻinga. ʻOku fakahaaʻi ʻe he meʻangaue ko ʻeni ʻoku ke fekumi ʻi he mahina. Hange ko ʻeni, Kapau ʻoku ke fie tohoakiʻi e feʻaluʻaki lolotonga e faʻahitaʻu mafana, ʻOku totonu ke ke fakataumuʻa ki he ngaahi foʻi lea mahuʻinga ʻoku fekumi lahi ki ai ʻi he faʻahitaʻu ko ʻeni. ʻIkai ngata ai, fakakaukau ke fakangatangata hoʻo fekumí ki ha vahaʻataimi pau, hangē ko e vahaʻa ʻo Mē mo ʻAokosí. Ko hoʻo ʻiloʻi pe ʻa e ngaahi foʻi lea mahuʻinga ʻoku ʻaonga, te ke lava ʻo fakaʻaongaʻi ʻa e meʻangaue ki he ngaahi foʻi lea ʻoku fekauʻaki mo ia. ʻE fakatupu ʻe he meʻangaue ko ʻeni ha ngaahi foʻi lea ʻe laungeau ʻoku fekauʻaki mo ia ʻo makatuʻunga ʻi hoʻo ngaahi fakangatangata.
ʻI he taimi ʻoku fili ai e ngaahi foʻi lea mahuʻinga, fakapapauʻi e taumuʻa hoʻo uepisaiti. Fai hoʻo fekumi ke fakapapauʻi hoʻo taumuʻa mo e taumuʻa ʻo e fekumi ʻi he maketi ʻoku fakataumuʻa ki ai. Mahalo te ke fie fakakaukau foki ki he founga ʻoku fekauʻaki ai hoʻo uepisaiti mo e ngaahi foʻi lea mahuʻinga ko ʻeni. ʻOku ʻi ai nai ha ngaahi koloa pe ngaahi ngaue ʻoku tatau mo e ngaahi lea? ʻOku ʻi ai nai haʻanau ngaahi tohi fekumi maʻolunga? Ko e ha ʻoku fekumi ki ai e kakai ʻi he taimi ʻoku nau fekumi ai ki ha koloa pe ngaue tokoni pau? Ko e tohi fekumi maʻolunga ko ha fakaʻilonga lelei ia. Kapau ʻoku ʻikai, feinga ke maʻu ha foʻi lea kuo fakamaʻalaʻala lahi ange ke fakataumuʻa ki ai.
