Month: Siulai 2022

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. ʻI he fakamatala ko ʻení, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Totongi ki he lomiʻi

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 mo e $4. But when you’re looking to spend money on advertising, you must consider ROI as well. ʻIkai ngata ai, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. ʻOku pehē pē mo e, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Ko ia, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Hangē ko ʻení, in the Real Estate industry, the industry average for CPC (Click Through Rate) ʻoku 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Fakatatau ki he fa'ahinga pisinisi ., geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Sipinga ʻo e fekau

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? ʻUluaki, you should consider your campaign goal. Are you trying to boost conversions? Kapau ko ia ., then you can use CPC (totongi-ki he-lomiʻi) fekau. Pē, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. ʻIkai ngata ai, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Neongo ia, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Totongi-ki he-lomiʻi (FPC) and cost-per-mille (FPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Neongo ia, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). ʻI hono fakalea ʻe niʻihi, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Ko ia, ko e ha ʻoku ke tatali ki ai? Get started today and maximize your conversions with Adwords!

Toe fakataueleʻi

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. Mo e ngaahi lea faka'ilo 'a e Google, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, pea pehe foki. Ko hono moʻoni, statistics show that 6 out of 10 ʻe toe foki mai ʻa e kau liʻaki saliote ke fakakakato ʻenau ngaahi fakatau ʻi loto 24 houa ʻe.

Retargeting ngaue lelei taha ʻi he taimi ʻoku ke fakataumuʻa ai ki he kakai totonu. Hangē ko ʻení, kapau ʻoku fakataumuʻa hoʻo ngaue remarketing ki he kakai kuo nau ʻosi fakatau ha meʻa mei hoʻo uepisaiti, ʻoku totonu ke ke fili ha ʻimisi ʻoku ʻasi mo ongoʻi ʻoku tatau mo e saiti. Ko e Consumers ko ia kuo nau ʻaʻahi ki ha peesi teuteu mali ʻoku ngalingali te nau fakatau ʻa e kofu ʻiate kinautolu kuo nau toki browsed pe ʻi he saiti. ʻE lava ke tokoni ʻeni ke ke ʻai hoʻo ngaahi tuʻuaki ke fekauʻaki mo e koloa ʻoku ke fakatau atu.

Ko e founga lelei ʻe taha ke fakaʻaongaʻi ai ʻa e retargeting ʻi he mitia fakasosiale ko hono fakaʻaongaʻi ʻo e Facebook. ʻOku ʻikai ngata pe ʻi he hoko ʻeni ko ha founga lelei ke fakatupu ai ha taki, ko ha founga lelei foki ia ke langa ai ha Twitter hili. ʻOku lahi hake ʻa e Twitter ʻi he 75% niʻihi ʻoku nau fakaʻaongaʻi, ko ia fakapapauʻi ʻoku anga fakakaumeʻa hoʻo ngaahi tuʻuaki. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Hangē ko ʻení, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Fekumi ki he foʻi lea mahuʻinga

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Pea, create content around those popular searches. ʻI he founga ni, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, ngaahi ivi tākiekiná, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Pea, you’ll know which ones have the highest likelihood of ranking.

Hange ko ia kuo lave ki ai 'i 'olunga ., the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

Kapau ko ha tokotaha pisinisi koe, Mahalo kuo ke fakaʻaongaʻi ʻa e ngaahi talamuʻaki ʻa e Google ke tuʻuaki ʻaki hoʻo pisinisi. ʻOku lahi ha ngaahi founga ke fokotuʻutuʻu ai hoʻo ʻakauni ke fakapapauʻi ʻoku ke maʻu ʻa e haEulu lahi taha ki hoʻo buck. ʻI he fakamatala ko ʻení, te tau ʻufiʻufi ʻa e ngaahi tefitoʻi meʻa mahuʻinga ʻo e kole trademarked, targeting hoʻo kau fanongo ʻo fakaʻaongaʻi ʻa e kupuʻi lea ʻoku tatau, mo muimuiʻi e fakauluí. ʻOku fakataumuʻa ʻa e fakamatala ko ʻeni ke ne ʻoatu kiate koe ʻa e ʻilo ʻoku fie maʻu ke toe lahi ange ai e ola lelei hoʻo ngaahi ngaue tuʻuaki ʻi he tauʻanga lelue ʻa e Google.

Tuʻuaki ʻi he ngaahi talamuʻaki ʻa e Google

ʻOku lahi ha ngaahi ʻuhinga ʻoku mahuʻinga ai ke tuʻuaki atu ʻa e ngaahi talamuʻaki ʻa e Google. ʻUluaki, ʻe toki fakafatongiaʻaki pe koe ʻi he taimi ʻe lomiʻi ai ʻe ha taha hoʻo tuʻuaki. Uá, this advertising method allows you to track the results of your ad campaigns. Ko e founga ko iá ., you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.

AdWords works with the Google Display Network, which leverages Google’s network of third-party websites. Your ad can appear in the top of your webpage, in the sidebar, before YouTube videos, or anywhere else. The platform also has capabilities to place ads on mobile apps and Gmail. You’ll have to register your trademarks before you can start advertising through Google. This means you’ll pay less per click and get better ad placements.

Advertising on Google’s Adwords platform is relatively easy to use. There are many ways to maximize your budget, including increasing your spending when results are visible. To maximize your success, consider hiring a Google Certified consultant or agency to help you. There’s no reason why you shouldn’t try it out, as it’s a cost-effective way to deliver highly targeted ads. Pea manatuʻi, if you’re getting results, you can increase your budget in the future.

Advertising on Google’s Adwords platform is an extremely powerful way to reach potential customers across the globe. Its system is essentially an auction, and you bid on specific keywords and phrases. Once you have chosen your keywords and have a quality score, your ad will be displayed in front of the search results. And the best part is, it doesn’t cost much, and you can start a campaign as soon as today!

Bid ki he ngaahi lea mahu'inga kuo faka'ilonga'i

Until recently, you could not bid on a competitor’s branded keywords in Google Adwords. That changed in 2004, when Google introduced competitor keyword bidding. The decision in favor of Google, which has a policy allowing competitors to use their trademarks in ad copy, emboldened many business rivals to use their own brand names in ads. Taimí ni, neongo ia, this policy is being reversed.

Before you bid on a trademarked keyword, make sure you have the permission to use it. Google has simple search advertising guidelines that apply to trademarks. When bidding on a competitor’s brand, avoid including the competitor’s name in the ad copy. Doing so will lead to lower quality scores. Regardless of the reason, it is a good practice to have a dominant position in search results.

The biggest reason to not bid on a trademarked keyword is that it may be difficult to distinguish between organic search results and paid advertisements. Neongo ia, if your trademark is registered with Google, it can be used on informational sites. Review pages are an example of this. Big brands also use their trademarks in their ad copy, and they are within their rights to do so. These companies are keen to remain at the top of the search results for their trademarked products and services.

Trademarks are valuable. You may want to consider using them in your ad text to promote your product. While they may be difficult to use in ads, they are still possible in some instances. Trademark-protected terms should be used for informational purposes, such as a blog. You must also have a landing page containing trademarked terms and must make it clear what your commercial intent is. If you are selling components, you must state this clearly and show the price or a link for purchasing the item.

If your competitors use a trademarked name, you should bid on those terms in Adwords. Ka ʻikai, you may face lower quality score and cost per clicks. ʻIkai ngata ai, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. Lolotonga ia, the competition might be bidding on the same terms. You can try to make it a point to use your own brand name as a trademarked keyword.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, phrase match gives you more control. With phrase match, only your ads will show up when someone types a phrase, including any close variations and other words before or after your keyword. Hangē ko ʻení, you can target lawn mowing services by location and see a list of local services and their seasonal rates. Using a phrase match, neongo ia, is more expensive than broad match, so it’s worth it to consider other options.

Using phrase match can increase CTR and conversions, and can reduce wasted ad spend. The downside to phrase match is that it limits your ad spend to searches that contain your exact keyword, which can limit your reach. If you’re testing new ideas, neongo ia, broad match may be the best option. This setting lets you test out new ads and see what works. When it comes to ad performance, you’ll want to make sure you’re targeting the right audience with the right keywords.

If you’re advertising a product or service that’s popular in general, a keyword phrase match is an excellent way to target this group. Phrase match works by ensuring that your ads show only to people who’ve searched for the exact keyword or phrase. The key is to make sure the phrase you use is in the correct order so that it appears in the top search results. ʻI he founga ni, you’ll avoid wasting your ad budget on irrelevant traffic.

Phrase match can help you analyze customer searches to determine what kind of keywords they’re searching for. It’s especially helpful if you’re looking for specific customers. Using phrase match in Adwords will narrow down your target audience and improve the performance of your ad campaign. Pea, when you use it correctly, you’ll see a higher return on ad spend. Once you’ve mastered these methods, you’ll be able to achieve your goals faster and with more precision than ever before.

Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. Pea, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, make sure to use a custom affinity list.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, you might consider using the phrase match modifier instead of the broad match. These modifiers have been used in paid search since the beginning of the channel, and they allow you to be more precise when displaying your advertisements. While this may sound like a good idea, many advertisers worry about wasting their ad spend if they don’t modify their broad match keyword. ʻIkai ngata ai, the phrase match keyword could trigger your ad for uncontrolled searches, lowering the relevance of your ad.

Another way to optimize your keyword phrases is to add “+” to individual words. This will tell Google that the word you want to target must be used in searches. Hangē ko ʻení, kapau ‘e kumi ha taha ki he . “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.

Ke fakalahi ʻa e FKT mo e fakautuutu ʻo e uluí, ʻOku mahuʻinga ke fakakau ʻa e ngaahi mataʻifika ki he ʻuluʻi fakamatala ʻo hoʻo ngaahi tuʻuaki. ʻOku fakahaaʻi ʻe he fakatotolo ʻoku hanga ʻe hono fakakau ʻo e ngaahi mataʻifika ki he ʻuluʻi fakamatala ʻo hoʻo ngaahi tuʻuaki ʻo fakatupulaki ʻa e FKT ʻ 217%. Ka ʻoku ʻikai ʻuhinga ia ʻoku totonu ke ke toe fakapotoʻi ʻa e veʻeteka. Ko e fakakata ke faʻu ha tuʻunga ʻulungaanga mahuʻinga mo e mataʻu ʻo ʻikai reinventing e veʻeteka. Neongo ʻe lava ke fakatupulaki ʻe he ngaahi tuʻuaki fakapoto ʻa e FKT, ʻe lava ke fakataungataʻa. Ko ia, tau vakai ki ha ngaahi founga faingofua kae ʻaonga.

Fekumi ki he foʻi lea mahuʻinga

Ke maʻu ʻa e konga lahi taha ʻo hoʻo ngaue ki he ngaahi lea, kuo pau ke ke fakahoko e fekumi ki he foʻi lea mahuʻinga. ʻE lava ke fili ʻa e ngaahi foʻi lea mahuʻinga ʻo makatuʻunga ʻi honau manakoa, totongi ki he lomiʻi ʻi he, pea kumi ʻa e leʻo lahí. Ko e Google ko e tohi palani ko ha meʻangaue taʻetotongi ia te ke lava ʻo fakaʻaongaʻi ki he taumuʻa ko ʻeni. ʻI hono fakaʻaongaʻi e meʻangaue ko ʻeni, te ke lava ʻo fakapapauʻi ʻa e ʻavalisi ʻo e ngaahi fekumi ʻoku maʻu ʻe ha foʻi lea mahuʻinga ʻi he mahina takitaha pea mo e fakamole ki he lomiʻi ʻi he foʻi lea takitaha. ʻOku toe fokotuʻu mai foki ʻe he Palani ʻo e Google ʻa e ngaahi foʻi lea mahuʻinga ʻe lava ke ke fakaʻaongaʻi ke langa ʻaki ha ngaahi tuʻuaki ʻoku fakataumuʻa lahi ange.

Ko hoʻo maʻu pe ha lisi ʻo e ngaahi foʻi lea mahuʻinga, kuo taimi ke fakamuʻomuʻa kinautolu. Tokanga taha ki ha niʻihi ʻo e ngaahi foʻi lea manakoa taha. Manatuʻi ʻe siʻisiʻi ange ʻa e ngaahi foʻi lea mahuʻinga ʻe iku ki ha ngaue ʻoku fakataumuʻa lahi ange mo ha tupu lahi ange. Neongo ia, Kapau ʻoku ʻikai ke ke maʻu ha taimi ke fai ai ha fekumi ki he foʻi lea mahuʻinga kotoa pe, te ke lava ʻo fakaʻaongaʻi ha meʻangaue taʻetotongi hange ko SEMrush ke ʻiloʻi pe ko e fe ʻa e ngaahi foʻi lea ʻoku fakataumuʻa ki ai hoʻo kau fanongo ʻi he. ʻOku malava foki ke fakaʻaongaʻi ha meʻangaue ki he fekumi ki he foʻi lea ko e SEMrush ke ʻiloʻi pe ko e ngaahi ola ʻe fiha ʻoku ʻasi ʻi ha SERP.

Ko ha meʻangaue ʻe taha ʻoku taʻetotongi pea ʻe lava ke fakaʻaongaʻi ia ke fakahoko ʻaki e fekumi ki he foʻi lea mahuʻinga ko e Ahrefs. Ko ha feituʻu lelei ia ke kamata ai, ʻi heʻene fakaʻata koe ke ke sio ki hoʻo ngaahi feʻauʻauhi’ uepisaiti ʻoku feʻaluʻaki, feʻauhi, mo e foʻi lea mahuʻinga. Te ke lava foki ʻo sio ki he faʻahinga uepisaiti ʻoku ʻi ai e ngaahi foʻi lea mahuʻinga ko ia pea vakaiʻi ʻenau ngaahi founga. ʻOku mahuʻinga ʻeni, koeʻuhi ko e ngaahi foʻi lea mahuʻinga ko ʻeni ko e meʻa ia ʻoku ke fie maʻu ke kau ʻi he Google. Neongo ia, ʻOku ʻikai faingofua maʻu pe ke vahevahe ʻa e ngaahi meʻa ko ʻeni mo e ngaahi faʻahi kehe.

ʻOku fakaʻata koe ʻe hono fakaʻaongaʻi ʻo e foʻi lea mahuʻinga ʻa e Google ke ke sio ki he ngaahi tohi fekumi ʻi he mahina, ʻa ia te ne lava ʻo tokoniʻi koe ke ke fakataumuʻa ki hoʻo ngaahi tuʻuaki ʻaki ha ngaahi lea pau ange. ʻOku toe fakaʻata foki koe ʻe he tohi palani ʻo e foʻi lea mahuʻinga ke ke sio ki he ngaahi foʻi lea mahuʻinga tatau. ʻOku toe fakahaaʻi atu foki ʻe he meʻangaue ko ʻeni ʻa e tokolahi ʻo e kakai ʻoku nau fekumi ki ha foʻi lea mahuʻinga ʻo makatuʻunga ʻi hoʻo ngaahi fakangatangata. Te ke lava foki ʻo fakaʻaongaʻi ʻa e tohi palani mahuʻinga ʻa e Google ke sio pe ko e fe ʻa e ngaahi foʻi lea mahuʻinga ʻoku feʻauʻauhi ki he ngaahi foʻi lea mahuʻinga tatau mo koe. 'E 'oatu 'e he ngaahi me'angaue ko 'eni ha fakakaukau ki he ngaahi lea mahu'inga manakoa taha pea tokoni'i koe ke ke kumi 'a e ngaahi me'a lelei taha ki ho'o ngaahi kemipeini ad ..

Sipinga ʻo e fekau

Ko e totongi-ki he-lomiʻi (FPC) 'e lava ke fakatupu 'e he founga ngaue 'a e ngaahi fakakaukau ma'ulalo ange 'i he CPM ., tautautefito ki he ngaahi ads 'oku 'i lalo he fold .. Neongo ia, 'Oku ngaue lelei taha 'a e CPM 'i he taimi 'oku hoko ai 'a e 'ilo ki he brand ko ho'o taumu'a tefito .. 'Oku fakatefito 'a e bidding CPC tohi 'i hono fokotu'u 'o e ngaahi bid ki he ngaahi lea mahu'inga pau .. 'I he sipinga ko 'eni ., 'e lava ke ke faka'aonga'i 'a e ngaahi bid ma'olunga ange pe ki he ngaahi lea mahu'inga ko 'eni ke fakalahi 'a e 'asi .. Neongo ia, 'e lava ke fakamole taimi 'a e founga ko 'eni ..

'Oku faka'ata 'e he Adwords ke ke liliu ho'o ngaahi bid 'i he kemipeini mo e tu'unga 'o e kulupu ad .. Ko e ngaahi fakatonutonu ko 'eni 'o e bid 'oku ui ko e bid modifiers .. 'Oku ma'u 'a e ngaahi fakalelei'i 'o e bid ki he Palataisi ., Fa'ahinga Fetu'utaki, mo e Kanokato ʻoku Fiemaʻu. 'Oku tauhi 'eni 'i he tu'unga 'o e kulupu ad 'o fakafou 'i he AdGroupCriterionService .. ʻOku pehē pē mo e, ʻe lava ke fai ha ngaahi liliu ki he tuʻunga ʻo e tuʻuaki ʻo fakafou ʻi he CampaignBidModifierService. ʻOku toe ʻomi foki ʻe he Google ha API ki he ngaahi liliu ko ʻeni.

ʻOku ui ʻa e feituʻu ne ʻuluaki seti ai ʻa e tuʻuaki. ʻOku fakahaaʻi ʻe he faʻahinga ko ʻeni hoʻo tuʻuaki ʻi he peesi ʻo e misini kumi ki ha faʻahinga foʻi lea mahuʻinga, kau ai ʻa e ngaahi lea tatau mo e ngaahi fekumi ʻoku fekauʻaki mo iá. Neongo ʻoku hoko ʻa e founga ko ʻeni ʻi ha ngaahi ongo lahi, ʻOku ʻi ai foki mo ha totongi maʻolunga ange. ʻOku kau ʻi he ngaahi faʻahinga fakatauhoa kehe ʻa e tatau totonu, ʻOku fakatauhoa ʻa e kupuʻi lea, mo e hoa kovi. Fakalūkufua, Ko e lahi ange ho hoa, ko e maʻulalo ange hoʻo totongi ʻe.

ʻOku fakaʻaongaʻi ʻe he sipinga ʻo e ngaahi foʻi lea ki he ngaahi lea kehekehe ha ngaahi founga kehekehe ke tokoniʻi koe ke lahi ange hoʻo ngaahi tuʻuaki tuʻuaki. Hange ko ʻeni, te ke lava ʻo fokotuʻu ʻa e talamahuʻinga lahi taha ki ha foʻi lea mahuʻinga pau, pea liliu hoʻo talamahuʻinga ʻo makatuʻunga ʻi he lahi ʻo e ngaahi ului kuo ke maʻu. Kapau kuo ke fai ha fakatau, ʻE fakalahi ʻe he ngaahi foʻi lea ko ʻeni hoʻo talamahuʻinga ʻo makatuʻunga ʻi he. Ki he kau faka'aonga'i fakalakalaka ange ., 'e lava foki ke ke faka'aonga'i 'a e muimui'i 'o e liliu malohi ..

Taketi CPA bidding ko ha fa'ahinga 'o e founga ngaue ad 'oku tokanga taha ki he faka'uli 'o e ngaahi liliu .. 'Oku ne fokotu'u 'a e ngaahi bid ki ha kemipeini 'oku makatu'unga 'i he CPA . (Fakamole ki he Ma'u), 'a ia ko e fakamole ia ke ma'u ha kasitoma 'e taha .. ‘E lava ke faingata’a ‘a e sipinga ko ‘eni kapau ‘oku ‘ikai te ke ‘ilo’i ho’o totongi ki hono ma’u . (CPA) pe ko e lahi 'o e ngaahi liliu 'oku faka'uli 'e ho'o ngaahi ads .. Neongo ia, ko e lahi ange ho'o 'ilo fekau'aki mo e CPA ., ko e lahi ange ho’o ‘ilo ki he founga ke fokotu’u ai ho’o ngaahi bid ‘o fakatatau ki ai ..

Ko e bidding tohi foki ko ha fili ia ke fakalahi 'a e ngaahi kiliki ., ngaahi ueʻi, mo e ngaahi sio vitiō .. Ko hono fili 'o e founga ko 'eni 'e faka'ata ai koe ke ke pule'i ho'o patiseti lolotonga hono boosting 'a e ROI 'o ho'o ngaahi kemipeini .. Neongo ia, 'oku totonu ke ke fakatokanga'i 'oku 'ikai fokotu'u atu 'a e bidding tohi ki he kemipeini kotoa pe .. Ko ha fili totonu ange ko hono faka'aonga'i 'o e founga ngaue 'o e fakalahi 'o e ngaahi liliu ., ‘a ia ‘oku nima-me‘a-homo pea ‘oku fiema‘u ki ai ha feinga si‘isi‘i ange .. Te ke lava foki ʻo fakalahi hoʻo patiseti fakaʻahó kapau te ke ʻiloʻi ʻoku siʻisiʻi ange hoʻo ʻavalisi fakamolé ʻi hoʻo patiseti fakaʻahó ..

Lahi e tuʻunga lelei

Ke fakalelei'i ho'o ngaahi maaka 'o e tu'unga lelei 'i he Adwords ., ‘oku fiema‘u ke ke tokanga ki ha ngaahi me‘a tefito pau .. Ko e ngaahi me'a ko 'eni 'oku ne uesia ho'o Quality Score fakafo'ituitui mo fakatahataha ., pea ‘e fiema‘u nai ke fai ha ngaahi fe‘unu‘aki ki ho‘o uepisaití .. 'Oku lisi atu 'i lalo ha ngaahi me'a ke fakakaukau ki ai ke fakalelei'i ho'o Quality Score .:

Ko ho'o Quality Score 'oku fekau'aki hangatonu ia mo e lelei 'o e fakahoko 'o ho'o ad .. Ko ha Maaka Tu'unga ma'olunga 'oku liliu ia ki ha a'usia malohi 'a e tokotaha faka'aonga'i .. Ko hono fakalahi ho'o Quality Score ko ha fakakaukau lelei foki ia he 'e tokoni ia kiate koe ke boost ho'o Ad Rank mo fakasi'isi'i ho'o fakamole ki he kiliki .. Pe ‘oku ke fakataumu’a ki ha ‘asi ma’olunga ange ‘i he Google pe ko ha CPC ma’ulalo ange ., 'e uesia 'e he Maaka 'o e Tu'unga Lelei 'a e fakahoko 'o ho'o ad 'i he taimi. Tānaki atu ki he me‘á ni ., ko ha Maaka Tu’unga ma’olunga ‘e fakalelei’i ai ho’o tu’u’anga ‘i he ngaahi ola ‘o e fekumi pea ‘e fakasi’isi’i ai ho’o fakamole ki he kiliki.

Te ke lava ʻo fakaleleiʻi hoʻo Maaka ʻo e Tuʻunga Lelei ʻaki hono fakaleleiʻi ʻa e fekauʻaki ʻa e lea mahuʻinga ʻo hoʻo ad .. Ko e fe’unga ‘a e lea mahu’inga ‘oku ‘uhinga ia ki he ofi ‘o e fe’unga ‘a ho’o ad mo e fehu’i kumi ‘a e tokotaha ‘oku ne ngaue’aki. ‘Oku fua ‘a e fekau’aki ‘a e lea mahu’inga ‘o ho’o ad ‘o faka’aonga’i ‘a e Maaka Tu’unga Lelei ., pea te ne fakapapau'i 'a e founga 'oku fakahaa'i ai ho'o ngaahi ads .. ʻOku totonu ke fakaha ʻe hoʻo tuʻuaki ki he kau fakatau ʻe ala hoko ko e ha te nau lava ʻo ʻamanaki ki ai mei hoʻo pisinisi, fai ha ui mālohi ke ngāue, pea fakaʻofoʻofa ki he niʻihi ʻoku nau fakaʻaongaʻi e device kotoa pē.

Ko e ngaahi meʻa ʻe tolu ʻoku ne takiekina e maaka lelei hoʻo ʻakauni ko e: ʻa e vave ʻo e clickthrough ʻoku fie maʻu (FKT), meʻa ke aʻusia ʻi he to ʻa e (LE), pea mo e mahuʻinga ʻo e tuʻuaki ki he taumuʻa ʻa e tokotaha kumi. ʻI hoʻo fakafehoanaki e lahi ʻo e ngaahi foʻi lea mahuʻinga ʻoku ʻasi ʻi he ngaahi kulupu tuʻuaki kehekehe, te ke fakatokangaʻi ʻe kehe ʻa e Quality Scores ki he ngaahi foʻi lea mahuʻinga ko ia mei he ngaahi foʻi lea mahuʻinga tatau ʻi he ngaahi kulupu tuʻuaki kehe. ʻOku kau ʻi he ngaahi ʻuhinga ki he meʻa ni ʻa e mohu founga kehekehe, to ʻa e ʻu peesi, demographic targeting, pea toe lahi ange. Kapau ʻoku maʻu ʻe hoʻo tuʻuaki ha Maaka Lelei Maʻulalo, te ke maʻu ha mahino lelei ange ki he founga hono fikaʻi ʻo e maaka lelei. ʻOku pulusi ʻa e ngaahi ola ʻo e fakamatala fakaikiiki ko ʻeni ʻi he uepisaiti ʻa e Google pea ʻoku fakatonutonu ia ʻi he ngaahi ʻaho siʻi kotoa pe.

'I he fakatau 'o e Adwords ., 'oku takiekina 'e ho'o Maaka Tu'unga Lelei 'a e tu'unga 'o ho'o ad mo e totongi ki he kiliki .. Te ke ‘ilo’i ‘oku ‘uhinga ‘a e CPC ma’ulalo ange ki he si’isi’i ange ‘a e pa’anga ‘oku fakamoleki ‘i he kiliki .. 'Oku totonu foki ke fakakaukau'i 'a e ngaahi Maaka 'o e Tu'unga Lelei ki ho'o bid .. Ko e ma'olunga ange ho'o Maaka Tu'unga Lelei ., ko e lahi ange ia ‘a e ngalingali ‘e faka’ali’ali koe ‘i ho’o ad .. 'I he fakatau 'o e ad ., ko ha CPC ma'olunga ange 'e fakatupu 'e he pa'anga hū mai lahi ange ki he misini kumi ..

Fakamole

Ko e taha ʻo e ngaahi fehuʻi mahuʻinga taha kuo pau ke ke ʻeke hifo kiate koé ko e . “ko e ha e totongi 'o e Adwords .?” Ko e tokolahi taha ‘o e kau ma‘u pisinisí ‘oku ‘ikai te nau ‘ilo‘i ‘a e ngaahi fakamole ‘oku fekau‘aki mo e tu‘uaki ‘i he ‘initanetí .. Ko e fakamole ki he kiliki pe CPC ko ha fakamole ia 'oku fakatonutonu 'e he Google Adwords 'o faka'aonga'i ha metric 'oku ui ko e CPC lahi taha .. 'Oku faka'ata 'e he metric ko 'eni 'a e kau faka'ilo ke nau pule'i 'enau ngaahi bid 'o fakatatau ki he lahi 'o e pa'anga 'oku nau lava 'o fakamoleki ki he kiliki takitaha .. Ko e totongi ‘o e kiliki takitaha ‘oku makatu’unga ia ‘i he lahi ‘o ho’o pisinisi mo e industry ‘oku ke ‘i ai ..

Ke mahino 'a e totongi 'o e polokalama fakakomipiuta PPC ., te ke fie fakakaukau ki he founga te ke vahevahe ai ho’o patiseti .. Te ke lava ʻo vahevahe ha konga ʻo hoʻo patisetí ki he ngaahi fakaʻilo ʻi he telefoni toʻotoʻó mo e desktop ., pea 'e lava foki ke ke taketi'i 'a e ngaahi device fe'ave'aki pa'anga ke fakalahi 'a e ngaahi liliu .. 'Oku fa'a makatu'unga 'a e totongi 'o e polokalama fakakomipiuta PPC 'i ha sipinga 'o e totongi ., ko ia fakapapau‘i ke fakakaukau‘i ‘a e totongi ‘o ha totongi .. 'Oku 'oatu 'e he WordStream 'a e ngaahi palani totongi mu'a mo e ngaahi aleapau mahina 'e ono .. Te ke ‘ilo ‘oku faingofua ke ke patiseti ki he polokalama fakakomipiuta PPC ‘i he founga ko ‘eni ., 'o kapau 'oku mahino kiate koe 'a e ngaahi tu'utu'uni mo e ngaahi tu'unga ..

Ko e founga angamaheni taha ki hono fakapapau'i 'o e totongi 'o e Adwords ko e totongi 'i he kiliki . (PPC). 'Oku lelei taha hono faka'aonga'i 'i he taimi 'oku ke fie fakataumu'a ai ki ha kau fanongo pau pea 'oku 'ikai ke fakataumu'a ki ha voliume lahi 'o e fefononga'aki 'i he 'aho kotoa pe .. Ko e fakamole ki he mille ., pe CPM ., 'Oku 'aonga 'a e founga bidding ki he ongo fa'ahinga kemipeini. 'Oku 'oatu 'e he CPM ha 'ilo ki he lahi 'o e ngaahi ongo 'oku ma'u 'e ho'o advert ., 'a ia 'oku mahu'inga 'i he taimi 'oku fakatupulaki ai ha kemipeini fakamaketi taimi loloa ..

Ko e hokohoko atu 'a e tupulaki 'a e tokolahi 'o e kau fe'auhi 'i he 'initaneti ., ko e totongi 'o e Adwords 'oku mavahe mei he nima .. Ko e ngaahi taʻu siʻi pē kuohilí ., totongi ki he ngaahi kiliki na'e kei hoko ia ko ha fakamole 'oku 'ikai fu'u ma'ulalo .. Taimí ni, mo e kakai tokolahi ange 'oku nau bid 'i he Adwords ., ‘oku malava ki he ngaahi pisinisi fo’ou ke fakamoleki ‘a e EUR5 ki he kiliki ‘i ha ngaahi lea mahu’inga ‘e ni’ihi .. Ko ia, 'e lava fēfē ke ke faka'ehi'ehi mei he fakamoleki ha pa'anga lahi ange 'i ho'o ngaahi kemipeini Adwords .? 'Oku lahi 'a e ngaahi founga ke mapule'i 'a e ngaahi fakamole 'oku fekau'aki mo e Adwords ..

Kapau 'oku ke fie 'ilo ki he founga ke fokotu'utu'u ai ho'o 'akauni Adwords ke fakalahi 'a e fakafoki 'i ho'o fakamole faka'ilo ., lau 'a e fakamatala ko 'eni .. Ko e fakamatala ko 'eni 'e 'alu ia ki he Ngaahi Fakamole ., Ngaahi faingamālie, Ko e Taketi mo e Ngaahi Lea Mahu'inga. Ko e taimi pē ʻe mahino ai kiate koe ʻa e ngaahi tefitoʻi fakakaukau ʻe tolu ko ʻení ., te ke mateuteu ke kamata .. Ko e taimi pē te ke mateuteu ai ke ke kamata ., vakai ki he 'ahi'ahi ta'etotongi .. Te ke lava foki ʻo download ʻa e polokalama ad ʻo e Adwords ʻi heni .. Te ke lava leva ʻo kamata langa hoʻo ʻakauní ..

Ngaahi Totongí

'Oku fakamole 'e he Google 'o lahi ange 'i he 100. $50 miliona he ta'u 'i he AdWords ., mo e ngaahi kautaha malu‘i mo e ngaahi kautaha fakapa‘anga ‘oku nau totongi ‘a e ngaahi totongi mā‘olunga tahá .. ʻIkai ngata ai, 'Oku fakamoleki 'e he Amazon ha pa'anga lahi foki ., fakamole lahi ange ʻi he 100.00. $50 miliona fakata'u 'i he AdWords .. Ka ko e hā ‘a e totongi mo‘oní .? Te ke lava fēfē ʻo tala .? ʻE ʻoatu ʻe he ngaahi meʻá ni ha fakakaukau fakalūkufua. ʻUluaki, ʻoku totonu ke ke fakakaukauʻi ʻa e FPC ki he foʻi lea takitaha. ʻOku ʻikai lau ʻa e fpc siʻisiʻi taha ʻo e seniti ʻe nima ko ha ngaahi foʻi lea mahuʻinga totongi maʻolunga. ʻE lava ke totongi ʻa e ngaahi foʻi lea mahuʻinga maʻolunga taha ʻo tatau pe mo e $50 ki he lomiʻi ʻi he.

Ko ha founga ʻe taha ke fakafuofuaʻi ʻaki e fakamolé ko hono fikaʻi e vave ʻo e uluí. ʻE fakahaaʻi ʻe he fika ko ʻení ʻa e tuʻo lahi hono fakahoko ʻe ha tokotaha ʻaʻahi ha ngāue pau. Hangē ko ʻení, te ke lava ʻo fokotuʻu ha kouti makehe ke muimuiʻi e ngaahi totongi ʻimeili, pea ʻe hanga leva ʻe he server AdWords ʻo ping ʻa e servers ke fakafekauʻaki ai ʻa e fakamatala ko ʻení. Te mou fakatokolahi leva ʻa e fika ko ʻení ʻaki hoʻomou 1,000 ke fikaʻi ʻa e fakamole ki hono fakauluí. Te ke lava leva ʻo fakaʻaongaʻi ʻa e ngaahi tuʻunga ʻulungaanga mahuʻinga ko ʻení ke fakapapauʻi ʻaki ʻa e fakamole ki he ngaahi tuʻuaki ʻo e AdWord.

Ko e mahuʻinga ʻo e tuʻuaki ko ha meʻa mahuʻinga ia. ʻE lava ke fakalahi ʻa e mahuʻinga ʻo e tuʻuaki ʻi he lahi ʻo e paʻanga mo e Quality Scores. 'Oku pule'i 'e he Conversion Optimizer 'a e ngaahi bid 'i ha tu'unga 'o e lea mahu'inga koe'uhi ke faka'uli 'a e ngaahi liliu 'i he pe 'i lalo 'i ha totongi 'oku fakapapau'i 'e ha advertiser ki he liliu ., pe CPA. Ko e lahi ange 'a e fekau'aki ho'o ngaahi ads ., ko e ma'olunga ange ia ho'o CPC .. Kae fēfē kapau ‘oku ‘ikai ke fakahoko ho‘o kemipeiní ‘o hangē ko ia na‘e fakataumu‘á .? Mahalo he ʻikai te ke fie maumauʻi ha paʻanga ʻi he ngaahi tuʻuaki ʻoku ʻikai ola leleí ..

Ko e ngaahi lea mahu'inga 'e hongofulu 'oku fakamole lahi taha 'i he AdWords 'oku nau fekau'aki mo e pa'anga mo e ngaahi ngaue'anga 'oku nau pule'i 'a e pa'anga lahi .. Hange ko ʻeni, ko e lea mahu'inga “mataʻitohi” pe “ako” 'oku ma'olunga 'i he lisi 'o e ngaahi lea mahu'inga fakamole lahi 'o e Google .. Kapau ‘oku ke fakakaukau ke ke hū ki he mala’e ‘o e ako ., mateuteu ke totongi ha CPC lahi ki ha lea mahu'inga 'oku ma'ulalo 'a e voliume 'o e fekumi .. Te ke fie ma’u foki ke ke ‘ilo’i ‘a e totongi ‘o e kiliki ‘o ha ngaahi lea mahu’inga ‘oku fekau’aki mo e ngaahi fale faito’o ..

Ko e taimi pe 'oku ke lava ai 'o pule'i ho'o patiseti ., 'E lava ke hoko 'a e Google AdWords ko ha fili lelei ki he fanga ki'i pisinisi .. Te ke lava ʻo puleʻi ʻa e lahi ʻo e paʻanga ʻokú ke fakamoleki ʻi he kiliki ʻo fakafou ʻi he geo-targeting ., fakataumu'a 'o e me'angaue, pea toe lahi ange. Kae manatuʻi ., ʻoku ʻikai ke ke tuenoa! 'Oku fehangahangai 'a e Google mo e fe'auhi fefeka mei he AskJeeves mo e Lycos .. ‘Oku nau pole’i ‘a e pule ‘a e Google ko e misini kumi totongi fika ‘uluaki ‘i he mamani ..

Ngaahi faingamālie

Ko e Google AdWords ko ha tu'unga ia ki he totongi-ki-he-kiliki 'a e faka'ilo .. 'Oku ne pule'i 'a e ngaahi tu'uaki 'oku 'asi 'i he tumutumu 'o e ngaahi fekumi 'i he Google .. Meimei ko e pisinisi kotoa pe 'e lava ke ma'u 'aonga mei he AdWords ., koe‘uhi ko hono ngaahi ‘aonga fakanatulá .. Ko hono ngaahi fili fakataumu'a malohi 'oku 'alu ia 'o fakalaka atu 'i hono fili pe 'o ha kau fanongo fakataumu'a 'o makatu'unga 'i he feitu'u pe manako .. Te ke lava ʻo fakataumuʻa ki he kakaí ʻo makatuʻunga ʻi he ngaahi lea pau ʻoku nau lomiʻi ki he Google ., fakapapau'i 'oku ke faka'ilo pe ki he kau kasitomaa 'oku nau mateuteu ke fakatau ..

'Oku fua 'e he Google Adwords 'a e me'a kotoa pe ., mei he ngaahi bid ki he ngaahi tu'unga ad. Mo e ngaahi lea faka'ilo 'a e Google, 'e lava ke ke siofi mo fakatonutonu ho'o ngaahi totongi bid ke ma'u 'a e fakafoki lelei taha 'i he kiliki kotoa pe .. 'E 'oatu 'e he timi 'o e Google Adwords 'a e uike 'e ua ., fakauike, mo e lipooti fakamāhina .. Ko ho'o kemipeini 'e lava ke ne 'omi ha kau 'a'ahi 'e toko fitu 'i he 'aho ., kapau ‘oku ke monū’ia. Ke ma'u 'a e lelei taha mei he Adwords ., ‘e fiema’u ke ke ma’u ha fakakaukau mahino ki he me’a ‘oku ke feinga ke a’usia ..

'I hono fakafehoanaki ki he SEO ., Ko e AdWords ko ha me'angaue 'oku ola lelei ange 'aupito ia ki hono faka'uli 'o e fefononga'aki mo e kau taki .. 'Oku fe'unga 'a e faka'ilo PPC ., scalable, pea lava ke fua ., ‘a ia ko hono ‘uhinga te ke toki totongi ‘i he taimi ‘e lomi’i ai ‘e ha taha ho’o ad .. ʻIkai ngata ai, te ke ‘ilo’i pau ‘a e ngaahi lea mahu’inga na’a ne ‘omi kiate koe ‘a e fefononga’aki lahi taha ., 'a ia 'oku ne faka'ata koe ke fakalelei'i ho'o founga fakamaketi .. Te ke lava foki ʻo muimuiʻi ʻa e ngaahi liliu ʻo fakafou ʻi he AdWords ..

Google AdWords 'etita 'oku ne 'ai ke faingofua hono faka'aonga'i 'o e interface pea tokoni'i koe ke ke pule'i ho'o kemipeini .. Neongo kapau 'oku ke pule'i ha 'akauni AdWords lahi ., 'e hanga 'e he 'Etita AdWords 'o pule'i ho'o kemipeini 'o toe lelei ange .. 'Oku hokohoko atu hono poupou'i 'e he Google 'a e me'angaue ko 'eni ., pea 'oku 'i ai 'ene ngaahi lelei kehe lahi ki he kau ma'u pisinisi .. Kapau ‘oku ke kumi ki ha solova’anga ki he ngaahi fiema’u faka’ilo ‘a ho’o pisinisi ., Ko e AdWords 'Etita ko e taha ia 'o e ngaahi me'angaue 'aonga taha 'oku ma'u ..

Makehe mei he muimui'i 'o e ngaahi liliu ., 'Oku 'oatu 'e he AdWords 'a e ngaahi me'angaue sivi kehekehe ke tokoni'i koe ke ke fa'u 'a e kemipeini faka'ilo haohaoa .. Te ke lava ʻo siviʻi ʻa e ngaahi ʻuluʻi ongoongó ., tohi, mo e ngaahi 'ata mo e ngaahi me'angaue AdWords pea vakai pe ko e fē 'oku fakahoko lelei ange .. Te ke lava ʻo aʻu ʻo siviʻi hoʻo ngaahi koloa foʻoú ʻaki ʻa e AdWords .. Ko e ngaahi lelei 'o e AdWords 'oku 'ikai ngata .. Ko ia, ko e ha ʻoku ke tatali ki ai? Kamata he 'aho ni pea kamata ke ma'u 'aonga mei he AdWords .!

Taketi

Ko hono fakataumu'a ho'o ngaahi kemipeini Adwords ki he kau fanongo pau 'e lava ke tokoni'i koe ke ke fakalahi ho'o tu'unga ului mo boost ho'o fefononga'aki 'i he uepisaiti .. 'Oku 'oatu 'e he AdWords ha ngaahi founga kehekehe ki he me'a ni ., ka ko e founga ola lelei tahá ‘oku ngalingali ko hono fakataha‘i ‘o e ngaahi founga .. 'Oku makatu'unga kotoa pe ia 'i ho'o ngaahi taumu'a .. Ke ako lahi ange fekauʻaki mo e ngaahi founga kehekehe ko ʻení ., lau ʻi he! ʻIkai ngata ai, ‘oua ‘e ngalo ke ke sivi’i ho’o ngaahi kemipeini .! Te tau alea’i ‘a e founga ke sivi’i ‘aki ‘a e ngaahi fa’ahinga kehekehe ko ‘eni ‘o e fakataumu’a ‘i he Adwords ..

Ko e fakataumu'a 'o e pa'anga hū mai ko ha sipinga ia 'o ha kulupu feitu'u fakatemokalafi .. Ko e fa'ahinga fakataumu'a ko 'eni 'oku makatu'unga ia 'i he fakamatala IRS kuo tukuange fakapule'anga .. Neongo ʻoku maʻu pe ia ʻi he ʻIunaiteti Siteiti, ʻE lava ke toʻo ʻe he Google AdWords ʻa e fakamatala mei he IRS pea fakahu ia ki he Ngaahi Lea Tuʻuaki, ʻo fakaʻatā koe ke ke faʻu ha ngaahi lisi ʻo fakatatau mo e feituʻú mo e fika fakafeituʻú (zip code). Te ke lava foki ʻo fakaʻaongaʻi ʻa e paʻanga hu mai Targeting fili ki ha tuʻuaki kuo ʻosi fakapapauʻi. Kapau ʻoku ke ʻiloʻi ʻa e faʻahinga demographics ʻoku kau ki ai hoʻo kau fanongo, te ke lava ʻo konga hoʻo ngaahi tuʻuaki AdWords ʻo fakatatau ki ai.

Ko e founga ʻe taha ke fakataumuʻa ki ai hoʻo ngaahi tuʻuaki Adwords ko hono fili ha tefito pe subtopic. ʻOku fakaʻata ai koe ʻe he meʻa ni ke ke fakataumuʻa ki ha kakai tokolahi ange ʻoku siʻisiʻi ange ʻenau ngaue. Neongo ia, ʻoku siʻisiʻi ange e fakafalala ʻa e tefito targeting ki ha ngaahi foʻi lea mahuʻinga pau. Ko e targeting tefito ko ha meʻangaue lelei ʻaupito ia ʻi he taimi ʻoku fakaʻaongaʻi fakataha ai mo e ngaahi foʻi lea mahuʻinga. Hangē ko ʻení, te ke lava ʻo fakaʻaongaʻi e ngaahi tefitó ki he ngaahi ngāue pe nāunau hoʻo uepisaití, pe ki ha meʻa pau pe kautaha. Ka ko e ha pe founga te ke fili, te ke lava ʻo aʻu ki hoʻo kau fanongo tāketí pea fakalahi hoʻo ngaahi uluí ..

Ko e founga hoko ke fakataumu'a ki he AdWords ads ko hono fili 'enau kau fanongo 'o makatu'unga 'i he'enau 'avalisi 'o e pa'anga hū mai ., feituʻu, pea toe lahi ange. 'Oku 'aonga 'a e fili ko 'eni ki he kau maketi 'oku nau fie fakapapau'i 'e a'u 'a e ngaahi tu'uaki 'oku nau fakamoleki 'enau pa'anga ki ai ki he kau fanongo 'oku ngalingali lahi taha ke nau fakatau .. ʻI he founga ni, ‘e lava ke ke fakapapau‘i ‘e a‘u atu ho‘o kemipeini faka‘ilo ki he kau fanongo ‘oku ngalingali te nau fakatau ho‘o koloá .. Ka ‘e lava fēfē ke ke fai ia .?

Ngaahi foʻi lea mahuʻinga

Ko e taimi 'oku fili ai 'a e ngaahi lea mahu'inga ki ho'o faka'ilo ., feinga ke faka’ehi’ehi mei he ngaahi lea fakalukufua pe ngaahi lea ‘oku ‘ikai fekau’aki mo ho’o pisinisi .. 'Oku ke fie fakataumu'a ki he ngaahi kiliki fe'unga mei he kau kasitomaa taau pea tauhi ho'o ngaahi ongo ki he si'isi'i taha .. Hangē ko ʻení, kapau 'oku 'i ai ha'o falekoloa fakalelei'i komipiuta ., ‘oua ‘e faka’ilo ho’o pisinisi ‘o ngaue’aki ‘a e fo’i lea . “komipiuta.” Pea lolotonga ‘oku ‘ikai lava ke ke faka‘ehi‘ehi mei he ngaahi lea mahu‘inga ‘oku laulahi ., 'e lava ke ke fakasi'isi'i ho'o fakamole PPC 'aki hono faka'aonga'i 'o e ngaahi lea tatau ., kehekehe ʻa e kehekehe, mo e ngaahi fo‘i lea ‘oku fekau‘aki faka‘uhingá ..

Lolotonga ‘e ngali fakamānako nai ‘a e ngaahi lea mahu‘inga ‘o e hiku lōloá ‘i he ‘uluaki taimí ., 'Oku hehema 'a e SEM ke 'oua 'e sai'ia 'iate kinautolu .. ʻI hono fakalea ʻe niʻihi, kapau 'e taipe'i 'e ha taha 'a e . “lea fufū ʻa e WiFi” mahalo 'oku 'ikai ke nau kumi ki ho'o koloa pe sevesi. Mahalo 'oku nau feinga pe ke kaiha'asi ho'o netiueka uaealesi ., pe ‘a‘ahi ki ha kaume‘a .. He ʻikai ha taha ʻo e ongo tūkungá ni ʻe lelei ki hoʻo kemipeini fakaʻilo .. Ka, ngaue'aki 'a e ngaahi lea mahu'inga 'oku loloa hono hiku 'oku fekau'aki mo ho'o koloa pe sevesi ..

Ko e founga ʻe taha ke maʻu ai ha ngaahi foʻi lea mahuʻinga ʻoku ʻikai fuʻu fakaului ko hono fakalele ʻo e ngaahi tuʻuaki kovi. Te ke lava ʻo taʻofi ha ngaahi foʻi lea mahuʻinga pau mei hoʻo feinga ʻi he tuʻunga ʻo e kulupu tuʻuaki. ʻOku matuʻaki tokoni ʻeni kapau ʻoku ʻikai faʻu ʻe hoʻo ngaahi tuʻuaki ha fakatau. Ka ʻoku ʻikai malava maʻu pe ʻeni. ʻOku ʻi ai ha ngaahi fakaʻaliʻali ke maʻu ai ha ngaahi foʻi lea mahuʻinga. Vakaiʻi ʻa e fakamatala ko ʻeni ʻaki haʻo kumi ʻa e misini tohinoa ki ha fakamatala lahi ange. ʻOku ʻi ai ha ngaahi tokoni lahi ki hono ʻiloʻi ʻo e ngaahi foʻi lea mahuʻinga ʻoku fakaului. Kapau kuo teʻeki ai ke ke fai ʻeni, te ke lava ʻo kamata ʻahiʻahiʻi e ngaahi founga ko ʻeni he ʻaho ni.

Ko e meʻa mahuʻinga taha ke manatuʻi fekauʻaki mo e ngaahi foʻi lea mahuʻinga ki he ngaahi foʻi lea ko e ʻoku nau fakahoko ha fatongia mahuʻinga ʻi hono fakatauhoa hoʻo ngaahi tuʻuaki mo e kau teuteu fakatau. ʻI hono fakaʻaongaʻi e ngaahi foʻi lea mahuʻinga maʻolunga, ʻe fakahaaʻi hoʻo ngaahi tuʻuaki ki ha ngaahi faingamalie feʻunga ʻoku nau toe lahi ange ʻi he foneli fakatau. ʻI he founga ni, ‘e lava ke ke a‘u ki ha kau fanongo ‘oku tu‘unga mā‘olunga ‘a ia ‘oku ngalingali te nau ului .. 'Oku 'i ai ha fa'ahinga lalahi 'e tolu 'o e ngaahi lea mahu'inga ., fefakatau'aki, fakamatala, mo e anga fakafonua .. Te ke lava ʻo fakaʻaongaʻi ha taha ʻo e ngaahi faʻahinga lea mahuʻinga ko ʻení ke fakataumuʻa ki ha kulupu kasitomaa pau ..

Ko e founga 'e taha ke kumi 'a e ngaahi lea mahu'inga ma'olunga-lelei ko hono faka'aonga'i 'o e me'angaue lea mahu'inga 'oku 'omi 'e he Google .. Te ke lava foki 'o faka'aonga'i 'a e lipooti 'o e ngaahi fehu'i 'analaiso 'o e Google webmaster .. Koe'uhi ke fakalahi ho'o faingamalie ke ma'u ha ngaahi liliu ., ngaue'aki 'a e ngaahi lea mahu'inga 'oku fekau'aki mo e kakano 'o ho'o uepisaiti .. Hangē ko ʻení, kapau 'oku ke fakatau atu 'a e ngaahi kofu ., feinga ke ngāueʻaki ʻa e foʻi lea . “teuteu fakakuonga” ko e lea mahu'inga. ‘E tokoni eni ki ho‘o kemipeiní ke fakatokanga‘i ia ‘e he fa‘ahinga ‘oku nau mahu‘inga‘ia ‘i he koloa ‘okú ke fakataú ..

Ke lavame'a 'i he Adwords ., 'oku fie ma'u ke ke 'ilo'i 'a e ngaahi lea mahu'inga 'oku totonu ke ke faka'aonga'i mo e founga ke bid 'iate kinautolu .. ʻI he fakamatala ko ʻení, te ke ako ki he founga ke seti ai ‘a e ngaahi bid ‘aki ho nima ., ngaahi lea mahu'inga fakatotolo, pea toe fakataumu'a ho'o ngaahi ads .. ‘Oku ‘i ai ‘a e me’a lahi ange ki he founga ngaue ‘a e lea mahu’inga ., foki, kau ai e founga ke sivi'i ai ho'o ngaahi lea mahu'inga mo e founga ke 'ilo'i ai pe ko e fē 'oku ma'u 'a e ngaahi totongi lelei taha 'o e kiliki-'i he .. ʻOfa pe ʻe, 'e tokoni atu 'a e ngaahi founga ko 'eni ke ke ma'u 'a e lelei taha mei he Adwords ..

Fekumi ki he foʻi lea mahuʻinga

Ko e maketi 'o e misini kumi ko ha konga mahu'inga ia 'o e maketi 'i he 'initaneti ., pea ko ha kemipeini faka‘ilo lavame‘a ‘oku fakatu‘unga ia ‘i hono fili ‘a e ngaahi lea mahu‘inga totonú .. Ko e fakatotolo ki he ngaahi lea mahu'inga ko e founga ia 'o hono 'ilo'i 'o e ngaahi maketi 'aonga mo e taumu'a 'o e fekumi .. 'Oku 'omi 'e he ngaahi lea mahu'inga ha marketer 'a e fakamatala fakasitetisitika 'i he kau faka'aonga'i 'o e 'initaneti pea tokoni'i kinautolu ke nau craft ha founga ad .. Faka'aonga'i 'o e ngaahi me'angaue hange ko e Google AdWords’ langa ad, 'e lava ke fili 'e he ngaahi pisinisi 'a e ngaahi lea mahu'inga 'oku fe'unga taha ki he'enau totongi-ki-he-kiliki faka'ilo .. Ko e taumu'a 'o e fakatotolo 'o e ngaahi lea mahu'inga ko hono fakatupu 'o e ngaahi ongo malohi mei he kakai 'oku nau fekumi malohi ki he me'a 'oku ke ma'u ke foaki ..

Ko e fuofua sitepu ʻi he fakatotolo ʻo e ngaahi lea mahuʻingá ko hono fakapapauʻi hoʻo kau fanongo tāketí .. Ko e taimi pē te ke ʻiloʻi ai hoʻo kau fanongo tāketí ., 'e lava ke ke hoko atu ki ha ngaahi lea mahu'inga pau ange .. Ke fakahoko ha fekumi ki he ngaahi lea mahu'inga ., 'e lava ke ke faka'aonga'i 'a e ngaahi me'angaue ta'etotongi hange ko e Google 'a e Adwords Me'angaue 'o e lea mahu'inga pe totongi 'a e ngaahi me'angaue fakatotolo 'o e lea mahu'inga hange ko e Ahrefs .. Ko e ngaahi me'angaue ko 'eni 'oku lelei 'aupito ia ki hono fakatotolo'i 'o e ngaahi lea mahu'inga ., 'i he'enau 'oatu 'a e metrics 'i he taha takitaha .. ‘Oku totonu foki ke ke fai ha fekumi lahi taha ‘e ala lavá ki mu‘a ke ke fili ha fo‘i lea pe kupu‘i lea pau ..

Ko e Ahrefs ko e taha ia 'o e ngaahi me'angaue fakatotolo lea mahu'inga lelei taha ki he kau fa'u 'o e kakano .. 'Oku faka'aonga'i 'e he'ene me'angaue fakatotolo 'o e lea mahu'inga 'a e fakamatala clickstream ke 'oatu 'a e metrics kiliki makehe .. 'Oku 'i ai 'a e ngaahi palani totongi kehekehe 'e fa 'a e Ahrefs ., mo e ngaahi 'ahi'ahi ta'etotongi 'i he ngaahi palani totongi Standard mo e Lite .. Mo e ngaahi 'ahi'ahi ta'etotongi ., 'e lava ke ke ngaue'aki 'a e me'angaue 'i he 'aho 'e fitu pea totongi tu'o taha pe 'i he mahina .. Ko e database 'o e ngaahi lea mahu'inga 'oku lahi . – ‘oku ‘i ai ‘a e ngaahi lea mahu‘inga ‘e nima piliona mei he . 200 ngaahi fonua.

Ko e fakatotolo ki he ngaahi lea mahu'inga 'oku totonu ke hoko ia ko ha founga hokohoko ., hange ko e ngaahi lea mahu'inga manakoa he 'aho ni mahalo 'oku 'ikai ko e ngaahi fili lelei taha ia ki ho'o pisinisi .. Tānaki atu ki he fakatotolo ki he ngaahi lea mahuʻingá ., 'oku totonu foki ke kau ai 'a e fakatotolo ki he ngaahi lea fakamaketi 'o e kakano .. Ke fakahoko ha fakatotolo ., fakahū pē ʻa e ngaahi lea mahuʻinga ʻoku fakamatalaʻi ai hoʻo kautaha pea vakai ki he tuʻo fiha hono lomiʻi ʻe he kakaí ʻa e ngaahi foʻi lea ko iá ʻi he māhina takitaha .. Monitor 'a e lahi 'o e ngaahi fekumi 'oku ma'u 'e he teemi takitaha 'i he mahina kotoa pe pea mo e lahi 'o e totongi 'o e taha takitaha 'i he kiliki .. Mo e fekumi fe'unga ., 'e lava ke ke tohi 'a e kakano 'oku fekau'aki mo e ngaahi fekumi manakoa ko 'eni ..

Fekauʻaki mo e ngaahi foʻi lea mahuʻinga

'Oku totonu ke ke fakatotolo'i 'a e fe'auhi pea 'ilo'i pe ko e ha 'a e ngaahi lea mahu'inga angamaheni taha ke fakalahi ho'o faingamalie ke ma'u 'a e fefononga'aki lahi mo e ma'u ha pa'anga .. Ko hono faka'aonga'i 'o e ngaahi me'angaue fakatotolo 'o e ngaahi lea mahu'inga 'e tokoni ia ke ke fakapapau'i pe ko e fē 'a e ngaahi lea mahu'inga 'oku 'i ai 'a e malava lahi taha pea ko e fē 'oku fu'u fe'au'auhi ke ke ma'u ha pa'anga .. Te ke lava foki 'o faka'aonga'i 'a e ngaahi me'angaue hange ko e Ubersuggest ke vakai ki he ngaahi stats 'o e lea mahu'inga fakahisitolia ., ngaahi patiseti fokotu'u, mo e ngaahi bid fe'au'auhi .. Ko e taimi pe te ke fakapapau'i ai pe ko e ha 'a e ngaahi lea mahu'inga te ne 'ai koe ke ke ma'u ha pa'anga ., 'oku fie ma'u ke ke fakapapau'i 'a e founga ngaue 'o e lea mahu'inga ..

Ko e me'a mahu'inga taha ke manatu'i ko hono fili fakalelei 'a e ngaahi lea mahu'inga 'oku ke fie fakataumu'a ki ai .. Ko e maʻolunga ange ʻa e FPC, ko e lelei ange. Ka 'o kapau 'oku ke fie ma'u ke a'usia 'a e ngaahi tu'unga ma'olunga 'i he ngaahi misini kumi ., kuo pau ke ke bid ma'olunga. 'Oku vakai 'a e Google ki ho'o bid CPC mo e maaka 'o e tu'unga lelei 'o e lea mahu'inga 'oku ke fakataumu'a ki ai .. 'Oku 'uhinga 'eni 'oku fie ma'u ke ke fili 'a e ngaahi lea mahu'inga totonu 'e tokoni ke ke ma'u 'a e ngaahi tu'unga 'o e tumutumu .. Ko e bidding 'i he ngaahi lea mahu'inga 'oku ne faka'ata koe ke ke tonu ange mo ho'o kau fanongo ..

'I he taimi 'oku bid ai 'i he ngaahi lea mahu'inga 'i he Adwords ., kuo pau ke ke fakakaukau ki he meʻa ʻoku kumi ki ai hoʻo kau fanongo tāketí .. Ko e lahi ange 'a e kakai 'oku nau ma'u ho'o uepisaiti 'o fakafou 'i ho'o ngaahi ads ., ko e lahi ange ‘a e fefononga’aki te ke ma’u .. Manatu'i 'oku 'ikai ko e ngaahi lea mahu'inga kotoa pe 'e iku ia ki he fakatau .. 'E faka'ata 'e hono faka'aonga'i 'o e muimui'i 'o e liliu ke ke kumi 'a e ngaahi lea mahu'inga 'aonga taha pea fakatonutonu ho'o CPC lahi taha 'o fakatatau ki ai .. Ko e taimi 'oku ngaue ai ho'o founga bidding keyword ., te ne 'omi kiate koe ha pa'anga lahi ange .. Kapau 'oku fakangatangata ho'o patiseti ., 'e lava ke ke faka'aonga'i ma'u pe ha sevesi hange ko e PPCexpo ke sivi'i ho'o founga bidding keyword ..

Manatu’i ‘oku ‘ikai ke fu’u kumi koe ‘e ho’o kau fe’auhi ke ke fika ‘uluaki ‘i he peesi ola ‘o e Google .. ‘Oku totonu foki ke ke fakakaukau ki he pa’anga ‘oku ma’u mei ho’o kemipeini faka’ilo .. 'Oku ke fie ma'u mo'oni 'a e fefononga'aki mei he kau kasitomaa 'oku nau ala kumi ki ho'o koloa .? Hangē ko ʻení, kapau 'oku 'asi ho'o ad 'i lalo 'i he'enau ngaahi lisi, mahalo 'oku ke tohoaki'i mai 'a e ngaahi kiliki mei he ngaahi kautaha kehe .. Faka’ehi’ehi mei he bidding ‘i he ngaahi tu’utu’uni brand ‘a ho’o fe’auhi kapau ‘oku ‘ikai ke nau taketi’i ‘e ho’o pisinisi ..

Fokotu'u tohi 'o e ngaahi bid

Ko e bidding 'otometiki 'oku 'ikai ke ne fakamatala'i 'a e ngaahi me'a kimui ni mai ., fakamafola 'e he mitia, fakatau vave, pe ko e 'ea .. Ko e bidding tohi 'oku fakatefito ia 'i hono fokotu'u 'o e bid totonu 'i he taimi totonu .. 'Aki hono tukuhifo ho'o ngaahi bid 'i he taimi 'oku ma'ulalo ai 'a e ROAS ., 'e lava ke ke fakalahi ho'o pa'anga hū mai. Neongo ia, 'oku fie ma'u 'e he bidding tohi ke ke 'ilo fekau'aki mo e ngaahi me'a kehekehe 'e lava ke ne uesia 'a e ROAS .. ʻI he ʻuhinga ko ʻeni, ko hono fokotu'u 'o e ngaahi bid 'i he nima 'oku 'aonga ange ia 'i hono faka'otometiki kinautolu ..

Lolotonga 'oku 'ikai ke to'o 'e he founga ko 'eni ha ki'i taimi lahi ange ., 'oku ne 'oatu 'a e pule granular mo fakapapau'i 'a hono fakahoko vave 'o e ngaahi liliu .. 'Oku 'ikai ke lelei 'a e bidding 'otometiki ki he ngaahi 'akauni lalahi ., ‘a ia ‘e lava ke faingata‘a ke siofi mo mapule‘i .. ʻIkai ngata ai, fakangatangata 'a e kau faka'ilo 'o e ngaahi sio 'i he 'akauni faka'aho’ malava ke sio ki he . “fakatātā lahi ange.” 'Oku faka'ata 'e he bidding tohi ke ke siofi 'a e ngaahi bid 'o ha lea mahu'inga pau ..

'Oku kehe ia mei he bidding 'otometiki ., fokotu'u 'o e ngaahi bid 'i he tohi 'i he Google Adwords 'oku fie ma'u ke ke 'ilo'i ho'o koloa pe sevesi pea ke ma'u 'a e 'ilo 'oku fie ma'u ke fokotu'u ho'o ngaahi bid .. Neongo ia, 'oku 'ikai ko e fili lelei taha ma'u pe 'a e bidding 'otometiki ki he ngaahi kemipeini 'e ni'ihi .. Lolotonga 'oku malava 'e he Google ke 'otometiki hono fakalelei'i ho'o ngaahi bid 'o makatu'unga 'i he ngaahi liliu ., ‘oku ‘ikai ke ne ‘ilo ma’u pe pe ko e fē ‘a e ngaahi liliu ‘oku fekau’aki mo ho’o pisinisi .. Te ke lava foki ʻo fakaʻaongaʻi ha lisi ʻo e ngaahi lea mahuʻinga kovi ke fakasiʻisiʻi hoʻo maumau ..

Ko e taimi 'oku ke fie fakalahi ai 'a e ngaahi kiliki ., 'e lava ke ke seti 'a e CPC 'i he tohi 'i he Google Adwords .. Te ke lava foki 'o fokotu'u ha fakangatangata bid CPC lahi taha .. Ka ke manatu'i 'e lava ke uesia 'e he founga ko 'eni ho'o taumu'a pea 'ai ho'o CPC skyrocket .. Kapau 'oku 'i ai ha'o patiseti 'o e 100.000. $100, fokotu'u ha fakangatangata 'o e bid CPC max 'o e . $100 mahalo ko ha fili lelei. ʻI he meʻa ni, 'e lava ke ke fokotu'u ha bid ma'ulalo ange he 'oku ma'ulalo 'a e faingamalie 'o e ngaahi liliu ..

Toe targeting

‘Oku tapui ‘e he tu’utu’uni ‘a e Google ‘a hono tanaki ‘o e fakamatala fakafo’ituitui pe ‘ilo’i fakafo’ituitui hange ko e ngaahi fika ‘o e kaati fakamo’ua, ngaahi tuʻasila ʻīmeilí, mo e ngaahi fika telefoni .. Neongo pe ko e ha e founga 'e lava ke fakahehema ai 'a e toe fakataumu'a mo e Adwords ki ho'o pisinisi ., ‘oku ‘i ai ‘a e ngaahi founga ke faka‘ehi‘ehi ai mei hono tānaki ‘o e fakamatala fakafo‘ituituí ‘i he founga ko ení .. Google 'oku 'i ai 'a e fa'ahinga tefito 'e ua 'o e toe fakataumu'a 'o e ngaahi faka'ilo ., pea ‘oku nau ngāue ‘i ha ngaahi founga kehekehe ‘aupito .. ‘Oku vakai ‘a e kupu ko ení ki he ongo founga ko ení pea fakamatala‘i ‘a e ngaahi ‘aonga ‘o e founga taki taha ..

Ko e RLSA ko ha founga malohi ia ke a'u ki he kau faka'aonga'i 'oku nau 'i ho'o ngaahi lisi 'o e toe fakataumu'a pea puke kinautolu ofi ki he liliu .. Ko e fa'ahinga ko 'eni 'o e toe fakamaketi 'e lava ke ola lelei ki hono puke 'o e kau faka'aonga'i kuo nau fakahaa'i 'a e mahu'inga'ia 'i ho'o ngaahi koloa mo e ngaahi ngaue ka 'oku te'eki ke nau liliu .. Ko hono faka'aonga'i 'o e RLSA 'oku ne faka'ata koe ke ke a'u ki he kau faka'aonga'i ko ia lolotonga ia 'oku kei tauhi 'a e ngaahi tu'unga ma'olunga 'o e liliu .. ʻI he founga ni, 'e lava ke ke fakalelei'i ho'o kemipeini 'aki hono fakataumu'a ho'o kau faka'aonga'i 'oku fekau'aki lahi taha ..

'E lava ke fai 'a e ngaahi kemipeini 'o e toe fakataumu'a 'i he ngaahi tu'unga kehekehe ., mei he ngaahi misini kumi ki he mitia fakasosiale .. Kapau 'oku 'i ai ha'o koloa 'oku tautefito ki he manakoa ., 'e lava ke ke fa'u ha ngaahi tu'uaki ki he ngaahi koloa tatau mo ha foaki fakalotolahi .. 'Oku malava ke fokotu'u 'a e ngaahi kemipeini 'o e toe fakataumu'a 'i he tu'unga 'oku lahi ange 'i he taha .. Neongo ia, mo e uesia lahi taha, ‘oku lelei taha ke fili ‘a e fakataha‘i ‘aonga taha ‘o e ongo me‘á ni .. Ko ha kemipeini toe fakataumu'a 'oku fakalele lelei 'e lava ke ne faka'uli 'a e fakatau fo'ou mo fakalahi 'a e pa'anga 'o a'u ki he 100. 80%.

Toe fakataumu'a 'aki 'a e Adwords 'oku ne faka'ata koe ke ke fakahaa'i 'a e ngaahi faka'ilo ki ha peesi na'e 'a'ahi ki ai kimu'a .. Kapau kuo browse ha taha 'oku ne ngaue'aki ho'o peesi koloa 'i he kuohili ., 'E faka'ali'ali 'e he Google 'a e ngaahi tu'uaki malohi 'oku 'i ai 'a e koloa ko ia. Ko e ngaahi ads ko ia 'e toe faka'ali'ali ia ki he kau 'a'ahi ko ia kapau te nau 'a'ahi ki he peesi 'i loto 'i ha uike 'e taha .. ‘Oku pehē pē mo e ngaahi tu‘uaki ‘oku fokotu‘u ‘i he YouTube pe ko e netiueka faka‘ali‘ali ‘a e Google .. Neongo ia, ‘Oku ‘ikai ke muimui’i ‘e he Adwords ‘a e ngaahi vakai ko ‘eni kapau ‘oku te’eki ke ke fetu’utaki kiate kinautolu ‘i ha ngaahi ‘aho si’i ..

Ngaahi foʻi lea mahuʻinga ʻoku kovi

Kapau ʻoku ke fifili pe ko e ha e founga ke maʻu mo tanaki atu ai ha ngaahi foʻi lea ʻoku kovi ki hoʻo ngaue ki he ngaahi foʻi lea, ʻoku ʻi ai ha ngaahi founga ke fakahoko ai ia. Ko e founga faingofua ʻe taha ko hono fakaʻaongaʻi ʻo e Google Search. Fakahu ʻa e foʻi lea mahuʻinga ʻoku ke feinga ke fakataumuʻa ki ai, pea mahalo te ke sio ki ha ngaahi tuʻuaki mahuʻinga lahi ʻoku ʻasi hake. ʻE tokoni hono tanaki atu ʻo e ngaahi tuʻuaki ko ʻeni ki hoʻo lisi ʻo e ngaahi foʻi lea ʻoku ʻikai lelei ke ke fakamamaʻo mei he ngaahi tuʻuaki ko ia pea tauhi hoʻo ʻakauni ke maʻa.

Kapau ʻoku ke fakalele ha kautaha fakamaketi ʻi he ʻInitaneti, Mahalo te ke fie maʻu ke fakataumuʻa ha ngaahi foʻi lea mahuʻinga pau ki he SEO pea pehe ki he PPC, CRO, pe faʻufaʻu ʻo e peesi to. Lomiʻi pe ʻi he “tanaki atu ha ngaahi foʻi lea ʻoku kovi” fakaʻilonga ʻi he tafaʻaki ʻo e ngaahi foʻi lea ke kumi, pea te nau ʻasi mai ʻi he tafaʻaki ʻo e foʻi lea kumi. ʻE tokoni ʻeni ke ke kei ʻaonga ai pe pea maʻu ha ngaahi fakatau mo e fakatau ʻoku fakataumuʻa ki ai. Kae ‘oua na’a ngalo ‘a e ngaahi lea mahu’inga kovi ‘a ho’o fe’auhi . – ko ha ni‘ihi tokosi‘i ‘o kinautolu ‘oku nau tatau nai ., ko ia kuo pau ke ke filifilimānako ..

Ko hono faka'aonga'i 'o e ngaahi lea mahu'inga kovi ke ta'ofi 'a e ngaahi fehu'i fekumi ko ha founga malohi ia ke malu'i ho'o pisinisi mei he Google’s sloppy ads .. 'Oku totonu foki ke ke tanaki atu ha ngaahi lea mahu'inga kovi 'i he tu'unga kemipeini .. ‘E ta’ofi ‘e he ngaahi me’a ni ‘a e ngaahi fehu’i fekumi ‘oku ‘ikai ke ‘aonga ki ho’o kemipeini pea ‘e ngaue ia ko e default negative keyword ki he ngaahi kulupu ad ‘i he kaha’u .. Te ke lava ʻo seti ha ngaahi lea mahuʻinga kovi ʻoku fakamatalaʻi ai hoʻo kautaha ʻi ha ngaahi founga fakalūkufua .. Te ke lava foki ʻo fakaʻaongaʻi kinautolu ke taʻofi ʻa e ngaahi tuʻuaki ki ha ngaahi koloa pe ngaahi faʻahinga pau ., hange ko e ngaahi falekoloa su ..

‘I he founga tatau mo e ngaahi lea mahu‘inga leleí ., 'oku totonu ke ke tanaki atu ha ngaahi lea mahu'inga kovi ki ho'o kemipeini Adwords ke ta'ofi 'a e fefononga'aki 'oku 'ikai fie ma'u .. Ka ke ngaue'aki 'a e ngaahi lea mahu'inga kovi ., 'oku totonu ke ke faka'ehi'ehi mei he ngaahi lea fakalukufua, hangē ko e “Ninja ʻea fryer”, ‘a ia ‘e tohoaki‘i pē ai ‘a e kakai ‘oku nau mahu‘inga‘ia ‘i he ngaahi koloa pau .. Ko ha foʻi lea pau ange ., hangē ko e “Ninja ʻea fryer”, 'e fakahaofi ai ho'o pa'anga, pea te ke lava ‘o tuku ki tu’a ‘a e ngaahi tu’uaki ‘oku ‘ikai ke fekau’aki mo ho’o pisinisi ..