Misingi ya Adwords – What You Should Know Before Launching an Adwords Campaign

There are several things you should know before launching an ad campaign in Adwords. If you’re unsure of where to begin, read this article to learn about Keyword themes, Targeting options, Zabuni, na Ufuatiliaji wa Uongofu. You can even check both boxes and copy and paste ads from other sources. Once you’ve copied your ad, make sure you change the headline and copy if needed. Mwishoni, your ads should look like the ones you found when comparing them.

Mandhari ya maneno muhimu

Google has just rolled out a new feature called ‘Keyword Themes’ which will help advertisers target their ads more efficiently. The keyword themes will be available in the Smart Campaigns feature in the coming weeks. Google announced a host of new tools designed to mitigate the effects of COVID-19 shutdowns, including Smart Campaigns. Read on to find out how to take advantage of these new tools. Let’s dive into a few of them.

One advantage of keyword themes is that they make comparisons between keywords within the same category easy. Kwa mfano, it’s difficult to compare the performance of different keywords for shoes and skirts when they’re grouped in the same ad group. Hata hivyo, if you follow a logical theming scheme, you’ll be able to easily compare keyword performance across campaigns and ad groups. Njia hii, you’ll have a clearer picture of which keywords are most profitable for each product category.

Relevancy – When people use Google search engines to find products, ads containing relevant keywords are more likely to be clicked. Relevance also helps improve the Quality Score and clickthrough rate. By using similar keywords in different ad groups, you can save money and time. A few key strategies to improve keyword relevancy include:

Targeting options

You can choose to use the campaign-level targeting for mobile and display ads. Ulengaji wa kampeni kwa ujumla hutumika kwa matangazo yote kwenye kampeni, na vikundi vya matangazo vinaweza kubatilisha ulengaji wa kampeni. Ili kubadilisha ulengaji wa kampeni yako, unapaswa kwenda kwenye kichupo cha Mipangilio, kisha bonyeza Malengo ya Mahali. Bofya Hariri ili kurekebisha malengo ya eneo uliyochagua. Unaweza kutenga maeneo mahususi kutoka kwa hadhira unayolenga. Vinginevyo, unaweza kurekebisha zabuni kwa maeneo maalum.

Kipengele kingine muhimu cha kampeni ya utangazaji wa mitandao ya kijamii ni ulengaji mzuri. YouTube, kwa mfano, hukuruhusu kulenga na eneo-kazi, kibao, au vifaa vya mkononi. Unaweza pia kuchagua kama tangazo litaonekana au la katika eneo mahususi. Bidhaa nyingi zinauza kitaifa na ndani, kwa hivyo ni muhimu kuzingatia mahali ambapo hadhira huishi. Ikiwa unajaribu kufikia hadhira kubwa, unaweza kutaka kutumia ulengaji wa metro. But be aware that metro targeting may be too broad for your local business.

Using affinity audiences can help you target your audience based on interests, habits, and other details. Njia hii, you’ll be able to reach the people who are most likely to be interested in your products or services. Zaidi ya hayo, you can target these people directly by listing your website or keywords. Google Adwords will use your keyword data to create your affinity audience. Kisha, your ad will appear in front of the right people based on their interests, habits, and demographic data.

Retargeting ads are a great option if you don’t know which audience you’re targeting. Remarketing allows you to reach existing visitors while retargeting allows you to target new ones. The same applies to display ads on other websites. Unaweza hata kuweza kulenga kurasa nyingi za kampeni yako ya tangazo. Kwa njia hizi, unaweza kufikia hadhira kubwa. Ikiwa unataka kufikia hadhira pana, unaweza kulenga kurasa nyingi kwa mada maalum.

Ingawa ulengaji wa maneno muhimu umekuwa uti wa mgongo wa utafutaji unaolipwa tangu mwanzo wake, kulenga hadhira ni zana muhimu katika utangazaji mtandaoni. Inakuruhusu kuchagua ni nani anayeona matangazo yako na kuhakikisha kuwa bajeti yako ya utangazaji inaenda kwa watu ambao wana uwezekano mkubwa wa kununua.. Njia hii, utakuwa na uhakika wa kupata faida kwenye bajeti yako ya tangazo. Ni muhimu kurejelea mkakati wako kila wakati unapoamua kulenga hadhira.

Zabuni

Unaweza kuchagua kati ya njia mbili tofauti za zabuni kwenye Adwords. Ya kawaida ni Gharama kwa Kila Bonyeza (CPC). Aina hii ya zabuni inahitaji watangazaji kuamua ni kiasi gani wako tayari kulipa kwa kila kubofya. Njia hii inachukuliwa kuwa ya kawaida, lakini sio njia pekee ya kutoa zabuni. Kuna njia zingine kadhaa, vilevile. Hapa kuna baadhi yao:

Manenomsingi ya bidhaa sio maneno muhimu haswa ya AdWords (PPC). Haya ni majina ya bidhaa na maelezo ambayo watu huandika kwenye upau wa kutafutia. Utahitaji pia kusasisha majina ya bidhaa ikiwa hoja za faida zitaanza kuonekana kwenye kampeni yako ya PPC. Hapa kuna vidokezo vya kuboresha uteuzi wako wa nenomsingi. Katika matangazo ya PPC, onyesha ukadiriaji wa muuzaji. Ili kuongeza ubadilishaji, utahitaji kurekebisha maneno yako muhimu na zabuni.

Mikakati ya otomatiki ya zabuni inaweza kukusaidia kuondoa ubashiri kutoka kwa matangazo yanayolipiwa, lakini kurekebisha zabuni zako mwenyewe kunaweza kukupa matokeo bora zaidi. Wakati zabuni yako huamua ni kiasi gani utalipa kwa neno kuu maalum, si lazima kubainisha mahali unapoweka katika matokeo ya utafutaji wa Google. Kwa kweli, Google haitataka upate nafasi ya juu kwa neno lako kuu ikiwa unatumia zaidi ya lazima. Njia hii, utapata mwonekano sahihi zaidi wa ROI yako.

Unaweza pia kutumia virekebishaji vya zabuni kulenga maeneo mahususi ya kijiografia, vifaa vya elektroniki, na muafaka wa wakati. Kwa kutumia virekebishaji vya zabuni, unaweza kuhakikisha kuwa matangazo yako yanaonekana kwenye tovuti husika pekee. Pia ni muhimu kufuatilia matangazo na zabuni zako ili kuhakikisha kuwa unapata ROI bora zaidi. Na usisahau kufuatilia utendaji wa matangazo na zabuni zako – ni muhimu kwa mafanikio ya kampeni yako ya kulipia ya utangazaji.

Kampeni mahiri hugawanya zabuni zao katika nyingi “vikundi vya matangazo.” Wanaweka vishazi kumi hadi hamsini vinavyohusiana katika kila kikundi, na kutathmini kila mmoja mmoja. Google itatumia zabuni ya juu zaidi kwa kila kikundi, kwa hivyo mkakati nyuma ya kampeni ni misemo iliyogawanywa kwa busara. Kwa hiyo, ikiwa ungependa matangazo yako yaonyeshwe mbele ya hadhira unayolenga, unapaswa kufanya maamuzi ya busara kuhusu zabuni kwenye Adwords. Njia hii, matangazo yako yanaweza kufikia hadhira unayolenga na kuongeza mauzo.

Ufuatiliaji wa ubadilishaji

Ili kuongeza mapato yako kwenye matumizi ya tangazo, unapaswa kusanidi ufuatiliaji wa ubadilishaji wa Adwords. Unaweza kufanya hivyo kwa kuingiza thamani tofauti za aina tofauti za ubadilishaji. Unaweza pia kuchagua kufuatilia ROI kwa kuweka thamani tofauti kwa pointi tofauti za bei. You can choose to include conversions within a certain amount of time, kwa mfano, every time someone reloads your ad. Njia hii, you can track how many people have viewed your ad, but not necessarily purchase something.

Once you’ve implemented Adwords conversion tracking, you can export these data to Google Analytics to see which ads have led to the most conversions. You can even import these conversions to Google Analytics. But make sure not to double-track and import data from one source to another. Vinginevyo, you may end up with two copies of the same data. This can cause issues. This is a common problem and can be avoided by using a single AdWords conversion tracking tool.

While you can still use Adwords conversion tracking to make your business more efficient, inaweza kuchukua muda na kukatisha tamaa kujua ni nini kinachofanya kazi na kisichofanya kazi. Jambo kuu ni kuamua ni aina gani ya ubadilishaji ni muhimu zaidi kwa biashara yako na ufuatilie. Mara tu utakapoamua ni aina gani ya ubadilishaji utafuatilia, utaweza kubainisha ni kiasi gani cha pesa unachopata kwa kila mbofyo au ubadilishaji.

Ili kuanza na ufuatiliaji wa ubadilishaji wa Adwords, utahitaji kuunganisha Google Analytics kwenye tovuti yako. Utahitaji kuchagua aina husika na ubadilishaji wa majina katika Google Analytics. Ufuatiliaji wa walioshawishika ni muhimu sana kwa kufuatilia ufanisi wa matangazo na matendo ya wateja. Hata ongezeko dogo la asilimia ya walioshawishika linaweza kukusaidia kukuza biashara yako. Kwa kuwa kila kubofya kunagharimu pesa, utataka kujua nini kinafanya kazi na kipi hakifanyiki.

Mratibu wa Lebo za Google anaweza kukusaidia kusanidi ufuatiliaji wa walioshawishika wa tovuti yako. Unaweza pia kutumia Kidhibiti cha Lebo cha Google ili kuitekeleza. Kwa kutumia Mratibu wa Lebo za Google, unaweza kuangalia hali ya vitambulisho vya ufuatiliaji wa uongofu. Mara baada ya tagi kuthibitishwa, unaweza kutumia programu-jalizi ya Msaidizi wa Lebo ya Google ili kuona kama msimbo wako wa kufuatilia walioshawishika unafanya kazi. Na kumbuka kutumia njia mbadala ya kufuatilia walioshawishika ambayo inafanya kazi vyema kwa tovuti yako. Vidokezo hivi vinaweza kukusaidia kunufaika zaidi na kampeni zako za Adwords.