Tag: SEO

Ho na le mekhoa e meraro ea ho sebelisa Adwords bakeng sa khoebo ea hau ea SaaS. Mekhoa ena e bitsoa Cost per click (CPC) papatso, Patlisiso ea mantsoe a sehlooho, le ho etsa kopo. Haeba u batla ho bona liphetho tse potlakileng, o tlameha ho etsa bonnete ba hore o lefella sephethephethe sa boleng. Ho sebelisa mokhoa ona ho tla etsa bonnete ba hore u lefella ho tobetsa ho tla fetoloa hore e be li-lead. Ho qala, o lokela ho bokella tlhahisoleseding e ngata kamoo ho ka khonehang. Sengoliloeng sena se tla hlalosa bohlokoa ba lipatlisiso tsa Keyword le mokhoa oa ho holisa kopo ea hau.

Litšenyehelo ka ho tobetsa (CPC) papatso

Theko ea ho tobetsa kapa CPC ke theko eo babapatsi ba e lefang nako le nako ha motho a tobetsa papatso ea bona. Li-CPC li atisa ho ba holimo liindastering tse nang le litekanyetso tse phahameng tsa phetoho le baphatlalatsi ba tlhōlisano. Leha ho na le mekhoa ea ho theola CPC ea hau, ha ho na mokhoa o hlakileng oa ho li fokotsa ka ho feletseng. Mona ke lintho tse ling tseo u lokelang ho li hopola ha u ntlafatsa li-CPC tsa hau. Ea pele, nahana hore na sebaka sa hau sa marang-rang se bohlokoa hakae 'marakeng oa hau. Haeba sebaka sa hau sa marang-rang se sa amane le bamameli ba hau, CPC ea hau e kanna ea ba holimo haholo.

Ea bobeli, utloisisa phapang lipakeng tsa sekhahla se bataletseng le theko e thehiloeng ho tefiso ka ho tobetsa ka ngoe. CPC ea sekhahla se bataletseng e bonolo ho e sala morao ho feta CPC e thehiloeng ho tefiso. Li-CPC tse thehiloeng ho tefiso li theko e tlase, empa ba ntse ba sa tobane le sepheo se fokolang. Ho feta moo, babapatsi ba tlameha ho nahana ka boleng bo ka bang teng ba ho penya ho tsoa mohloling o itseng. CPC e phahameng e ka 'na ea se ke ea tlameha ho fetolela ho tsoa ho chelete e ngata.

Invoice ea CPC e boetse e na le kotsi ea tšebeliso e mpe. Basebelisi ba ka tobetsa lipapatso ka phoso. Sena se ka jella mobapatsi chelete e ngata. Leha ho le joalo, Google e leka ho fokotsa tšebeliso e mpe ka ho se lefise ho penya ho fosahetseng. Le hoja ho ke ke ha khoneha ho laola ho tobetsa ho hong le ho hong, o ka buisana ka sekhahla se tlase. Hafeela u ikemiselitse ho saena konteraka ea nako e telele le mohatisi, hangata o ka buisana ka sekhahla se tlase.

Lefatšeng la papatso e lefuoang, litsenyehelo tsa ho bapatsa ke ntlha ea bohlokoa. Ka litšenyehelo tse nepahetseng ka ho tobetsa, o ka eketsa phaello ea hau ho tšebeliso ea chelete ea papatso. Lipapatso tsa CPC ke sesebelisoa se matla bakeng sa likhoebo tse ngata, kahoo ho utloisisa hore na u lefa bokae ka ho tobetsa ho ka ntlafatsa papatso ea hau. Mme ha feela o tseba seo bamameli ba hao ba se batlang, e tla o sebeletsa. Ke ka lebaka leo ho leng bohlokoa haholo ho ela hloko CPC ea hau.

Patlisiso ea mantsoe a sehlooho

Ntlafatso ea enjine ea ho batla (SEO) ke bonono ba ho khetha mantsoe a bohlokoa le lihlooho tsa litaba ho beha maemo ho li-SERPs. Ha e etsoa ka nepo, lipatlisiso tse nepahetseng tsa mantsoe a bohlokoa li thusa ho eketsa sephethephethe sa tlhaho le tlhokomeliso ea lebitso. Patlisiso ea mantsoe a bohlokoa ke mokhoa o ikhethileng oo barekisi ba o sebelisang ho tseba hore na ke mantsoe afe ao basebelisi ba ka a batlang. Hang ha u se u e-na le mantsoe a bohlokoa a nepahetseng, o ka beha leano la hau pele mme oa theha litaba tse lebisitseng basebelisi bana. Patlisiso ea mantsoe a bohlokoa e thusa ho ntlafatsa maemo a sebaka sa hau sa marang-rang lienjineng tsa ho batla, eo hape e tla kganna sephethephethe se lebisitsoeng.

Pele o qala letšolo, lipatlisiso tsa mantsoe a bohlokoa li bohlokoa. Ka ho tsebahatsa mantsoe a bohlokoa le sepheo sa ho batla, o ka rera lipapatso tse ntle ka ho fetisisa. Ha u ntse u khetha mantsoe a bohlokoa le lihlopha tsa lipapatso, nahana ka lipakane tsa hao le tekanyetso ea hao. O ka fokotsa maikutlo a hau mme oa boloka chelete ka ho shebana le mantsoe a bohlokoa feela. Hopola, u batla ho fana ka maikutlo a sa feleng ho batho ba batlang sehlahisoa kapa tšebeletso ea hau ka mafolofolo. Ho molemo ho sebelisa mantsoe a bohlokoa ho feta a le mong, leha ho le joalo.

Ho na le mekhoa e mengata ea ho etsa lipatlisiso tsa mantsoe a bohlokoa. Sepheo se seholo ke ho nka mohopolo le ho khetholla mantsoe a bohlokoa ka ho fetisisa. Mantsoe ana a bohlokoa a behiloe ho latela boleng ba 'ona le bokhoni ba ho hlahisa sephethephethe. Hang ha o entse sena, o ka fetela mohatong o latelang – ho ngola litaba tse fanang ka boleng ho baeti. U lokela ho ngola ka linako tsohle kamoo u ka ratang ho ngoloa kateng. Ebile, bamameli ba hau ba batlang ho ba le lipotso tse tšoanang le tseo u buang le bona.

Le ha lipatlisiso tsa mantsoe a bohlokoa bakeng sa Adwords e le karolo ea bohlokoa ea leano lefe kapa lefe la ho bapatsa, hape ke karolo ea bohlokoa ea phutuho e atlehileng. Haeba lipatlisiso tsa hau li sa etsoa hantle, u tla qetella u sebelisa chelete e ngata ho PPC le ho lahleheloa ke thekiso. Empa ho bohlokoa hape ho hopola hore lipatlisiso tsa mantsoe a bohlokoa li nka nako le boiteko. Haeba e entsoe ka nepo, u tla ba le letšolo la papatso le tla atleha!

Tefiso

Ho na le malebela a 'maloa ao u lokelang ho a hopola ha u reka Adwords. Ea pele ke ho boloka tekanyetso ea hau e le PS200 ka khoeli. Leha ho le joalo, chelete ena e ka fapana ho latela niche ea hau le palo ea sephethephethe sa sebaka sa marang-rang seo u se lebelletseng khoeli le khoeli. Hang ha u se u entse qeto ea tekanyetso ea hau ea khoeli le khoeli, e arole ka mashome a mararo ho fumana mohopolo oa tekanyetso ea hau ea letsatsi le letsatsi. Hang ha u se u behile tekanyetso ea hau ea letsatsi le letsatsi, mohato o latelang ke ho etsa qeto ea hore na letsatsi le leng le le leng u ka reka bokae. Sistimi ea litefiso ea Google e sebetsa ka ho laola litefiso tse phahameng ka ho fetesisa le tse tlase ka ho fetesisa e sebelisa palo e holimo ea metric ea CPC. Haeba o sa tiisehe ka litšenyehelo tse nepahetseng bakeng sa khoebo ea hau, sebelisa sesebelisoa sa Adwords forecast.

Le ha ho reka ho Adwords ho ka utloahala e le mohopolo o motle, ho na le mathata a mang a maholo a ho qothisana lehlokoa le lik'hamphani tse kholo. Haeba u khoebo e nyane, tekanyetso ea hau ea papatso ha e batla e lekana le ea k'hamphani ea naha, kahoo u se ke ua lebella ho ba le tekanyetso e tšoanang ea ho hlōlisana le bona. Leha o ka khona ho reka chelete e ngata, menyetla ea hau ea ho fumana phaello holima letsete (ROI) ho tsoa lets'olo la hau la Adwords li tlase.

Haeba bahlolisani ba hau ba sebelisa lebitso la lebitso la hau lipapatsong tsa bona, etsa bonnete ba hore u sebelisa kopi e fapaneng ea lipapatso. Haeba u reka ka lipehelo tsa mohlodisani wa hao, o kotsing ea ho thibeloa ho Google. Lebaka le bonolo: baphadisani ba hao ba ka nna ba batla ho ya ka dipehelo tsa hao, e leng se tla fella ka lintlha tsa boleng bo tlase le litšenyehelo tsa ho penya. Ho phaella moo, haeba motho ea qothisanang lehlokoa le eena a batla ho latela maemo a hau, u ka 'na ua sebelisa chelete ea hau ho reka kopi ea lipapatso tse sa amaneng le lebitso la hau.

Lintlha tsa boleng

Lintlha tsa boleng ho Adwords ke ntlha ea bohlokoa ha ho tluoa tabeng ea ho fumana sebaka se setle sa lipapatso tsa hau. Ho bohlokoa ho beha leihlo Lintlha tsa Boleng ba hau le ho fetola lipapatso tsa hau ka nepo. Haeba u hlokomela hore CTR ea hau e tlase haholo, joale o lokela ho emisa lipapatso tsa hau ebe o fetola mantsoe a bohlokoa ho a mang. Lintlha tsa hau tsa boleng li tla bonts'a boiteko ba hau ha nako e ntse e ea, kahoo u lokela ho etsa sohle seo u ka se khonang ho e eketsa. Leha ho le joalo, The Quality Score ho Adwords ha se saense. E ka hlahlojoa ka nepo feela ha o na le sephethephethe le data e lekaneng ho fumana hore na lintlha tsa boleng e lokela ho ba life.

Palo ea boleng ho Adwords e khethoa ke lintlha tse tharo: sekhahla sa ho tobetsa, tshebetso ya papatso, le katleho ea phutuho. Sekhahla sa Click-through se amana ka kotloloho le lintlha tsa hau tsa boleng, kahoo ho ntlafatsa Lintlha tsa hau tsa Boleng ho ka ntlafatsa ts'ebetso ea papatso ea hau. Lipapatso tse sa sebetseng hantle li tla senya tekanyetso ea hau mme li se ke tsa ameha ho bamameli ba hau. Lintlha tsa boleng bo holimo ke motheo oa letšolo le atlehileng la AdWords.

Lihlopha tsa mantsoe a sehlooho li ka ba sephara haholo bakeng sa papatso ea hau, ho etsa hore e hlokomolohuoe ke baeti. Sebelisa mantsoe a bohlokoa haholo bakeng sa lets'olo la hau la lipapatso. Lintlha tsa Boleng tse phahameng li tla bolela hore lipapatso tsa hau li tla fumana tlhokomelo e eketsehileng 'me li tla ameha haholoanyane ho sepheo sa ho batla sa bamameli. Hape, nahana ka ho sebelisa maqephe a fihlang a nang le litšoantšo tsa batho ba baholo. Teko ke ea bohlokoa, le ho theha lipapatso tse 'maloa ho tla u thusa ho ntlafatsa boiphihlelo ba hau ba leqephe la ho fihla.

Ho ntlafatsa lintlha tsa hau tsa boleng, o tlameha ho theha motsoako o motle oa mantsoe a bohlokoa le lipapatso. Mantsoe a bohlokoa a sa sebetseng hantle a tlameha ho lebisoa leqepheng la ho fihla la boleng kapa a tla senyeha. Ka ho etsa sena, o ka ntlafatsa lintlha tsa hau tsa boleng mme oa fumana litšenyehelo tse tlase ka ho tobetsa (CPC).

Retargeting

E ka 'na eaba u tloaelane le bokhoni ba ho retargeting ba Google, empa ha o tsebe hantle hore na ke eng. Adwords retargeting e u lumella ho fihlela basebelisi ba liwebsaete tse ling le liforomo. E boetse e u lumella ho beha melao bakeng sa bao u ba eketsang ho bamameli ba hau. Ka ho arola baeti ba sebaka sa hau sa marang-rang, o ka lebisa boitekong ba hau ba ho bapatsa hape. Ha u tseba hantle hore na ke mang ea bonang lipapatso tsa hau, ha retargeting ea hau e tla atleha haholoanyane.

Ho na le melemo e mengata ea ho khutlisetsa morao ka Adwords, 'me e' ngoe ea tse sebetsang ka ho fetesisa ke bokhoni ba ho bonts'a batho lipapatso ho latela ts'ebetso ea bona ea pele ea Marang-rang. Ntle le ho hlahisa papatso ea hau ho latela lihlahisoa tseo ba sa tsoa li sheba, Lipapatso tsa Google le tsona li ka bonts'a lipapatso ho ba tlohetseng baskete ea bona ea mabenkele kapa ba qetile nako e ngata ba shebile sehlahisoa sa hau. Leha ho le joalo, ke habohlokoa ho hlokomela hore retargeting le Adwords ha se bakeng sa ba qalang. E ka ba khetho e ntle bakeng sa likhoebo tse nang le lichelete tse nyane.

Ho khutlisetsa morao ka Adwords e ka ba mokhoa o atlehang oa ho kopanya bareki ba teng hammoho le ho fumana ba bacha. Google Adwords e u lumella ho beha li-tag tsa Script sebakeng sa hau sa marang-rang, etsa bonnete ba hore batho ba kileng ba etela sebaka sa hau sa marang-rang ba tla bona lipapatso tsa hau hape. Ho khutlisetsa morao ka Adwords ho ka boela ha sebelisoa libakeng tsa marang-rang tsa sechaba, joalo ka Facebook. E ka sebetsa haholo bakeng sa ho fihlela bareki ba bacha le ho eketsa thekiso. Leha ho le joalo, Ke habohlokoa ho hlokomela hore leano la Google le thibela tšebeliso ea boitsebiso bo ka iponahatsang ho lebisitsoe ho papatso..

Ho khutlisetsa lipapatso ka lipapatso ke mokhoa o sebetsang oa ho lebisa bareki bao e ka bang bareki kamora hore ba tlohe sebakeng sa hau sa marang-rang. Ka ho sala morao li-cookie tsa baeti bana, papatso ea hau e tla hlahisa papatso e ts'oanang ho batho ba kileng ba etela sebaka sa hau sa marang-rang. Ka tsela ena, o ka etsa lipapatso tsa hau tse tobileng lihlahisoa tse sa tsoa eteloa. Ho bohlokoa hape ho sebelisa pixel ho etsa lipapatso tse lebisitsoeng holima tlhahisoleseling eo cookie e fanang ka eona Lipapatso tsa Google.

Haeba u sa tsoa qala ka ak'haonte ea hau ea AdWords, mohlomong u ntse u ipotsa hore na u ka e hlophisa joang. Ho na le litsela tse 'maloa tsa ho etsa sena. Tsoela pele ho bala ho fumana mokhoa oa ho hlophisa ak'haonte ea hau ea AdWords ho lekana litlhoko tsa hau hantle. Sehloohong sena, re tla bua ka kopo ea CPA le kopo ea CPM. Hape re tla akaretsa mokhoa oa ho theha ak'haonte ea hau ho etsa bonnete ba hore o ntlafatsa melemo ea eona.

Lefa ka ho tobetsa (PPC) papatso

Le hoja papatso ea ho patala ho Adwords e ka bonahala e le bonolo holimo, ho na le lintlha tse 'maloa tse lokelang ho nahanoa. CTR e phahameng e bontša hore papatso ea hau ea thusa ebile e bohlokoa. CTR e tlase e bolela hore ha ho motho ea tobetse papatso ea hau, ke ka lebaka leo Google e ratang lipapatso tse nang le CTR e phahameng. Ka lehlohonolo, ho na le lintlha tse peli tseo u ka li laolang ho eketsa CTR ea hau.

Papatso ea PPC e sebelisa mantsoe a bohlokoa ho hokahanya likhoebo le bareki ba shebiloeng. Mantsoe ana a bohlokoa a sebelisoa ke marang-rang a papatso le lienjine tsa patlo ho khetha lipapatso tse amanang le sepheo le lithahasello tsa moreki.. Ho sebelisa lipapatso tsa hau haholo, khetha mantsoe a bohlokoa a buang le bamameli ba hau. Hopola hore hase kamehla batho ba batlang ntho e tšoanang, kahoo etsa bonnete ba hore u khetha mantsoe a bohlokoa a bontšang sena. Ho feta moo, u ka ba ua etsa matšolo a hau ka ho lebisa tlhokomelo ho basebelisi ho latela sebaka sa bona, sesebelisoa, le nako ea letsatsi.

Sepheo sa papatso ea ho lefa ka ho tobetsa ke ho hlahisa liphetoho. Ho bohlokoa ho leka mantsoe a bohlokoa le matšolo a fapaneng ho bona hore na ke afe a tla sebetsa hantle haholo. Papatso ea ho lefa ka ho tobetsa ke mokhoa o motle oa ho leka bamameli ba fapaneng ka matsete a manyane, ho fihlela o bona hore na ke life tse sebetsang hantle. U ka emisa lipapatso tsa hau haeba li sa sebetse kamoo ho neng ho lebelletsoe. Sena se ka boela sa u thusa ho bona hore na ke mantsoe afe a bohlokoa a sebetsang haholo khoebong ea hau.

Mokhoa o mong oa ho eketsa lets'olo la hau la PPC ke ho ntlafatsa leqephe la hau la ho fihla. Leqephe la hau la ho fihla ke leqephe leo bamameli ba hau ba le etelang kamora ho tobetsa papatso ea hau. Leqephe le letle la ho fihla le tla fetolela baeti ho ba bareki kapa ho eketsa sekhahla sa phetoho. Qetellong, u batla ho bona sekhahla se phahameng sa ho sokoloha. Ha u sebelisa mokhoa ona, hopola hore u tla etsa chelete feela haeba u bona sekhahla se phahameng sa ho sokoloha.

Litefiso tsa papatso ea PPC hangata li khethoa ho latela tefiso kapa sekhahla se bataletseng. Mobapatsi o lefa mohatisi chelete e itseng nako le nako ha papatso ea hae e tobetsoa. Hangata baphatlalatsi ba boloka lethathamo la litefiso tsa PPC. Ho bohlokoa ho reka ho pota-pota ka theko e tlaase ka ho fetisisa, eo ka nako tse ding ho ka buisanwang ka yona. Ho phaella tabeng ea ho buisana, likonteraka tsa boleng bo holimo kapa tsa nako e telele hangata li tla fella ka litefiso tse tlase.

Haeba u le mocha ho papatso ea PPC ho Adwords, ho bohlokoa ho hopola hore boleng ba letšolo la hau bo bohlokoa. Google e fana ka likhau tse ntle ka ho fetisisa tsa lipapatso le litšenyehelo tse tlase ho likhoebo tse fanang ka boiphihlelo bo botle ba basebelisi. Mosebetsi oa papatso ea hau o boetse o lekantsoe ka sekhahla sa ho penya. U tla hloka motheo o tiileng pele o qala ho laola ak'haonte ea hau ea PPC. U ka ithuta haholoanyane ka papatso ea PPC Univesithing ea PPC.

Ho sebelisa litsamaiso tse ikemetseng tsa taolo ea litefiso ke mohopolo o motle haeba u ka rata ho holisa katleho le sekhahla. Lits'ebetso tse joalo li ka u tsamaela limilione tsa litefiso tsa PPC bakeng sa hau le ho ntlafatsa lipapatso tsa hau ho fumana phaello e phahameng ka ho fetisisa e ka khonehang. Hangata li tlameletsoe ho websaeteng ea mobapatsi, 'me u fepe liphetho tsa ho tobetsa e' ngoe le e 'ngoe ho khutlela tsamaisong. Ka tsela ena, u tla ba le bonnete ba hore papatso ea hau e bonoa ke bareki ba ka bang teng.

Litšenyehelo ka maikutlo (CPM) kopola

Setšoantšo sa vCPM (CPM e bonahalang) khetho ea kopo ke mokhoa o motle oa ho eketsa menyetla ea hore papatso ea hau e hlahe. Peakanyo ena e o dumella ho etsa tefiso e phahameng ka ho fetisisa ho dipontsho tse sekete tse shebehang. Ha u khetha ho sebelisa mokhoa ona, Google Adwords e tla u lefisa feela ha papatso ea hau e hlahisoa ka holimo ho papatso e latelang. Ka kopo ea vCPM, Lipapatso tsa mongolo li lula li fumana sebaka sohle sa papatso, kahoo ho ka etsahala hore ba bonahale.

Ha ho bapisoa mefuta e 'meli ea lipapatso, Ho reka ka CPM hangata ke khetho e ntle ka ho fetisisa bakeng sa matšolo a tlhokomeliso ea lebitso. Mofuta ona oa papatso o shebana haholo le theko ho feta maikutlo. U tla lefa bakeng sa maikutlo a sekete, empa o ka fumana lefela. Hobane Display Network e ipapisitse le theko, Lipapatso tsa CPM hangata li tla ba holimo ntle le ho tobetsoa. Litefiso tsa CPC, ka hlakoreng le leng, e thehiloe holima bohlokoa le CTR.

Tsela e 'ngoe ea ho eketsa CPM ea hau ke ho etsa hore lipapatso tsa hau li shebane le ho feta. Litheko tsa CPM ke mokhoa o tsoetseng pele oa ho etsa kopo. Kopo ea CPM e hloka ho lateloa ha phetoho. Ka CPM e ntlafalitsoeng, o hloka ho fa Google data ho bona hore na ke baeti ba bakae ba fetolelang thekisong kapa ho ingolisa. Ka ho sebelisa mokhoa ona, u tla khona ho shebisisa 'maraka oa hau hantle le ho holisa ROI ea hau.

Ntlafatso ea CPC ke khetho ea ho reka ho Google Adwords. Ntlafatso ea CPC e hloka kopo ea mantsoe a sehlooho empa e lumella Google ho fetola kopo ho latela monyetla oa ho sokoloha.. E lumella Google ho fetola tefiso ho ea ho 30% ka nqa e nngwe le e nngwe, hape e etsa hore CPC e tloaelehileng e be tlase ho feta tefiso ea hau e phahameng. Monyetla oa ECPC ke hore o khona ho hlophisa sepheo sa hau sa papatso le tekanyetso.

Optimum CPM ea ho reka ke khetho e ntle ea ho eketsa sekhahla sa ho tobetsa le ho boloka tekanyetso ea hau ea letsatsi le letsatsi ka har'a tekanyetso ea hau.. Leha ho le joalo, Ho bohlokoa ho hopola hore CPM ha se eona feela lebaka la ho ntlafatsa letšolo la hau. U lokela hape ho leka ho ntlafatsa letšolo la liphetoho ka ho sebelisa sepheo sa CPA (litšenyehelo-ka-ketso) kapa CPC (litšenyehelo-ka-ketso).

Ho reka ka Manual CPC ho u fa taolo e felletseng holim'a litefiso tsa hau 'me ke sebaka se setle sa ho qala haeba u le mocha ho Google Adwords.. E boetse e u fa boemo ba taolo eo u ke keng ua e fumana ho maano a ikemetseng a ho reka. Ho reka ka Manual CPC ho u fa monyetla oa ho fetola litefiso tsa hau neng kapa neng ha u batla, ntle le li-algorithms tse laolang qeto ea hau. U tla boela u bone li-click-throughs tse ling haeba u ntlafatsa boleng ba mantsoe a hau a bohlokoa le lipapatso.

Qetellong, Ho reka ka CPC ho Google Adwords ke khetho e ntle ka ho fetisisa haeba u batla ho eketsa chelete ea hau. Mantsoe a sehlooho a mohatla o molelele a nkoa a le bohlokoa ho feta lipotso tse khutšoane tse nang le mantsoe a bohlokoa, kahoo li theko e tlaase ho li lebisa. Ha u batle ho reka ho feta kamoo u hlokang ho etsa, empa ho bohlokoa haeba u fumana bareki ba bangata. Li-CPC ho Google Adwords li tlase haholo, kahoo mohlomong u tla khona ho fumana puseletso e ntle bakeng sa tekanyetso ea hau.

Litšenyehelo-ka-ka-ho fumana (CPA) kopola

CPA ke tekanyo ea litšenyehelo ka ho reka ka 'ngoe, kapa boleng ba bophelo bohle ba bareki, 'me e ka sebelisoa ho fumana katleho ea letšolo la papatso ea digital. Litšebeliso tse ling tsa CPA li kenyelletsa ho lekanya mangolo a mangolo a litaba, e-book downloads, le lithuto tsa inthaneteng. Joalo ka metric e akaretsang, CPA e o nolofalletsa ho hokela liphetoho tsa bobeli ho tsa mantlha. Ho fapana le litefiso tsa CPC, moo o lefa bakeng sa tobetsa e 'ngoe le e 'ngoe, Litefiso tsa CPA li hloka hore u lefelle phetoho e le 'ngoe feela, ka hona ho fokotsa litšenyehelo tsa letšolo.

Ha kopo ea CPA e sebetsa ho feta CPC, o lokela ho nahana ka melemo le mathata a bobeli. CPA ke mokhoa o sebetsang oa ho laola litjeo tsa phetoho ha o ntse o lumella chelete e itseng le ponahalo ea lipapatso. Ho reka ka letsoho ho ka ba le mathata a teng, joalo ka ho ba thata ho phethahatsa, ho fokotsa taolo ya hao, le ho se khone ho leka-lekanya lintlha tse peli tsa lekeno le liphetoho.

Le hoja sepheo se phahameng sa CPA se ka thusa ho eketsa CPA ea hau, o tlameha ho hlokomela hore litefiso tse mabifi li ka senya ak'haonte ea hau ka ho etsa hore e itšetlehe ka eona. Sena se ka fella ka ho 30% ho fokotseha ha chelete. CPA e phahameng ha e bolele hore u lokela ho sebelisa chelete e ngata ho feta tekanyetso ea hau. Ho e-na le hoo, ntlafatsa litaba tsa hau ho eketsa liphetoho le ho theola CPA ea hau.

Ntle le melemo ea litefiso tsa CPA, hape hoa khoneha ho etsa kopo ho Facebook. Facebook e na le khetho ea ho kopanya mokhoa ona le sepheo se tsoetseng pele ho lebisa tlhokomelo ho bamameli ba itseng. Facebook ke mokhoa o motle oa ho lekanya katleho ea letšolo la hau, mme o tla lefa feela ha o ka amohela tshokoloho. Ho sebelisa litšenyehelo ka ho fumana (CPA) Ho reka ho Google Adwords ho ka u thusa ho theola litšenyehelo tsa hau ho theko e 'ngoe le e 'ngoe ka chelete e ngata.

Haeba khoebo ea hau e sa rekise thepa ea 'mele, o ka bala CPA ho latela metrics e meng, joalo ka ho ts'oaroa ke lead, li-demo signups, le thekiso. U ka bala CPA ka ho rera karolelano ea CPA khahlanong le lintlha tsa boleng ba maikutlo. Li-CPA tse phahameng ka kakaretso li bonts'a ROI e tlase, kahoo ho bohlokoa ho optimize bakeng sa bobeli CPA le Quality Score. Empa haeba Score ea hau ea Boleng e le ka tlase ho karolelano, u tla ka etsahala hore ebe eketsa CPA hao bapisoa le baphadisani le tla utloisa bohloko ROI hao ka kakaretso.

Lipapatso tse nang le lintlha tsa boleng bo holimo li tla fumana maemo a holimo a lipapatso le CPA e tlase. Sena se tla nyahamisa babapatsi ba fosahetseng ho bapatsa ka litaba tsa boleng bo tlase. Leha lipapatso tsa boleng bo holimo li tla lula li hohela ho tobetsa ho feta, babapatsi ba nang le CPA e tlase ba tla khona ho fumana maemo a holimo a papatso ka ho reka chelete e ngata haholo. Qetellong ba tla tlameha ho lula maemong a tlase.

Leha ho reka CPA ho Google Adwords ha se tsela e molemohali ea ho eketsa chelete ea hau ea ho bapatsa, e tla fana ka ROI e phahameng ho feta lipapatso tsa boleng bo tlase. Ka ho ntlafatsa lintlha tsa boleng, o ka ntlafatsa CPA. Ka tsela ena, tšebeliso ea hau ea papatso e ke ke ea ba holimo kamoo e ka bang teng. Kahoo, nakong e tlang ha u reka, etsa bonnete ba hore o ntlafatsa bakeng sa liphetoho ho fapana le litšenyehelo.

Haeba u batla ho hira baenjiniere, ts'ebetso ea lipatlisiso tsa mantsoe a bohlokoa le ho theha letšolo le sebetsang la Adwords le tla u thusa ho fumana mantsoe a bohlokoa. Leha ho le joalo, ho na le lintho tseo u lokelang ho li hopola ha u khetha mantsoe a bohlokoa. U lokela ho etsa bonnete ba hore mofuta oa papali o nepahetse. Patlisiso ea mantsoe a sehlooho e ka boela ea u thusa ho theha maqephe a ho lulisa le lipapatso tsa maemo a macha a boenjiniere. Haeba u hira baenjiniere ba software, ka mohlala, o ka theha lets'olo la AdWords ho hohela lienjiniere tse ncha.

Litšenyehelo

Mohlomong u utloile ka CPC (litšenyehelo ka ho tobetsa) le CPM (litšenyehelo ka maikutlo), empa ke eng? Mantsoe ana a bua ka litjeo tsa ho tsamaisa lipapatso tse ipapisitseng le ho tobetsa le ho bona maikutlo. Le hoja mekhoa ka bobeli e ka ba theko e boima, ba ka hlahisa meputso e makatsang. Google ke enjine e kholo ka ho fetisisa ea ho batla 'me basebelisi ba limilione ba ikhetha ho Google khoeli le khoeli. Sena se etsa hore ho be bohlokoa ho etsa hore sebaka sa hau sa marang-rang se be maemong a holimo bakeng sa mantsoe a bohlokoa a tlholisano haholo.

Ka lehlohonolo, AdWords e fana ka lisebelisoa tse ngata ho thusa ho ntlafatsa bamameli ba hau. Ho sebelisa palo ea batho, sebaka, le ho shebisisa sesebelisoa, o ka hlophisa lipapatso tsa hau ho fihlela sehlopha se itseng sa batho. Ka mohlala, o ka lebisa basebelisi ba selefouno ba tsofetseng 18 ho 34 kapa basebelisi ba khethehileng ba toropo ba United States. Metric e 'ngoe ea bohlokoa e lokelang ho nahanoa ke Quality Score. Lintlha tsa boleng bo holimo li bolela hore Google e tla khetha papatso ea hau, seo hangata se bolelang ditjeho tse tlase.

Litsenyehelo tsa Adwords li fapana haholo ho latela khoebo ea hau le mofuta oa mantsoe a bohlokoa ao u a lebisitseng. Ka mohlala, mantsoe a bohlokoa ka ho fetisisa ho Google a amana le lichelete, inshorense, le liindasteri tse ling tse sebetsanang le chelete e ngata. Mantsoe a mang a tsebahalang a kenyelletsa thuto le “tekanyo.” Haeba u rera ho kena masimong ana, lebella ho lefa li-CPC tse phahameng. Ka mokhoa o ts'oanang, haeba u qala setsi sa phekolo, hlokomela li-CPC tse phahameng.

Likaroloana

Haeba u sebelisa mocha oa papatso o bitsoang AdWords bakeng sa khoebo ea hau, u ka 'na ua ipotsa hore na u fumana liphello tse molemo ka ho fetisisa. Sengoliloeng sena se tla tšohla likarolo tsa Adwords tse tla etsa bonnete ba hore o fumana chelete e ngata bakeng sa buck ea hau. U ka boela ua ipotsa hore na setsi sa hau se etsa mosebetsi o motle oa ho se laola. A re hlahlobeng lintlha tse hlano tsa bohlokoa ka ho fetisisa tsa Adwords ho sebelisa hamolemo letšolo la hau la ho bapatsa.

Google e ntse e tsoela pele ho tsepamisa maikutlo ho mobile le bid automation. The “Meralo le Liteko” ts'ebetso ho AdWords e kenyelletsa lintlafatso tse peli tse kholo tsa sehlahisoa. Ea pele ke a “rala” mokhoa o u lumellang ho etsa liphetoho ntle le ho qala letšolo le phelang. Karolo ena e ncha e se e ntse e fumaneha ka lisebelisoa tsa taolo ea motho oa boraro joalo ka AdWords Editor. E u lumella ho leka mefuta e fapaneng ea letšolo la hau mme o bone hore na e na le phello efe kapa efe khoebong ea hau.

Sehokelo se secha sa AdWords se kenyelletsa likarolo tse 'maloa tse neng li le sieo ho dashboard ea khale. Leha ho le joalo, dashboard ea khale e tla be e tloheloa haufinyane. Dashboard e ncha e tla nkela sebaka sa Menyetla tab. E na le likarete tsa kakaretso tse nang le likhokahano tsa tlhaiso-leseling e eketsehileng mabapi le likarolo tse ho tab eo. Khabareng, o ka hlokomela tsoelo-pele ea letšolo la hau la papatso ka ho tobetsa mantsoe a bohlokoa a totobalitsoeng. Ho bohlokoa ho utloisisa phapang lipakeng tsa li-dashboard tsa khale le tse ncha ho ntlafatsa tekanyetso ea hau ea papatso.

Tsepamiso ea sebaka

Ha u sebelisa Google Adwords, u na le boikhethelo ba ho theha sepheo sa sebaka ho netefatsa hore lipapatso tsa hau li bontšoa ho basebelisi ba sebaka se itseng feela.. Geotargeting e tla netefatsa hore lipapatso tsa hau li bontšoa ho bareki feela sebakeng seo u se boletseng, e tla eketsa liphetoho tsa sebaka sa hau sa marang-rang le thekiso ea Marang-rang. U tla lefella feela ho tobetsa ha basebelisi ba amanang le lihlahisoa le litšebeletso tsa hau. U ka theha mofuta ona oa papatso ka marang-rang a hau a marang-rang kapa lienjineng tsa ho batla, e le hore u ka lebisa batho ho latela moo ba phelang teng.

Ho na le mefuta e 'meli ea geo-targeting e fumanehang ka Google Adwords: libaka le hyperlocal. Mofuta oa pele oa geo-targeting o u lumella ho khetha sebaka se itseng ka hare ho naha. Maikutlo a libaka a lekanyelitsoe ka kakaretso, kaha naha ka 'ngoe e na le sete ea eona ea litoropo le libaka. Linaha tse ling, leha ho le joalo, ho ba le khetho e pharaletseng. Mohlala, United States, Litereke tsa Congressional li ka lebisoa ho Google Adwords. Leha ho le joalo, Litereke tsa Congressional ke khetho e babatsehang bakeng sa Bo-ralipolotiki. Ho fapana le litereke, o ka boela oa bolela sebaka se itseng ka har'a toropo, joalo ka tikoloho, ho fokotsa bamameli ba hau.

Joalo ka leano lefe kapa lefe le lecha la ho bapatsa, geo-targeting e ka eketsa litefiso tsa hau tsa phetoho. Leha ho le joalo, o lokela ho hopola hore ho na le mefokolo ea khetho ena, mme o hloka ho tseba ho e kenya tshebetsong letsholong la hao. Leha e ka utloahala e le khetho e ntle bakeng sa likhoebo tsa lehae, e kanna ea se be tharollo e nepahetseng bakeng sa lihlahisoa tsa lefats'e. Qetellong, geo-targeting ha se sebaka sa leano le sebetsang la SEO la machabeng.

Mantsoe a bohlokoa a nang le bophahamo bo phahameng ba ho batla

E 'ngoe ea litsela tse sebetsang ka ho fetisisa tsa ho finyella bareki ba nepahetseng ke ho lebisa bareki ba batlang lihlahisoa kapa litšebeletso tsa hau. Ho bohlokoa ho tseba hore na ke mantsoe afe a bohlokoa a nang le molumo o phahameng oa ho batla, kaha tsena ke tsona tse hlolisanoang ka ho fetisisa 'me ho ka etsahala hore li hlahise maikutlo a mangata le ho arolelana maikutlo. Malebela ke ana a ho khetha mantsoe a bohlokoa bakeng sa khoebo ea hau. Ho sebelisa mantsoe ana a bohlokoa ho tla u thusa ho fumana maemo a betere ho li-SERPs. Malebela ke ana a ho khetha mantsoe a bohlokoa a nepahetseng:

Pele u etsa qeto ka mantsoe a hau a bohlokoa, etsa lethathamo la mantsoe a amanang. Brainstorming ke mohato oa bohlokoa lipatlisisong tsa mantsoe a bohlokoa. Ngola lentsoe lefe kapa lefe le hlahang hloohong ea hau. Khetha mantsoe a utloahalang bakeng sa khoebo ea hau 'me u a sebelise matšolong a hau a papatso. Haeba u sa khone ho tla le letho u le mong, thathamisa mantsoe a bohlokoa ao u a ratang ho etsa lipatlisiso tse ling. Ka mohlala, u ka rata ho sebelisa lentsoe le kang “letsoai” matšolong a lipapatso.

Sheba libuka tsa ho batla khoeli le khoeli. Lentsoe la sehlooho la nako le ka 'na la e-ba le sekhahla se seholo sa palo ea lipatlisiso ka October, empa palo e tlase ea ho batla ho fihlela Mphalane. Rera litaba tsa hau u ipapisitse le mantsoe ana a bohlokoa selemo ho pota. Ho tseba mantsoe a sehlooho a selemo, o ka sebelisa data ea Google Trends kapa data ea Clickstream. Phatlalatso ea lentsoe la sehlooho e ka ba ea nako ea selemo linaheng tse fapaneng. Haeba u sebelisa Adwords e le mohloli oa hau oa mantlha oa sephethephethe, etsa bonnete ba hore o e kenyelletsa ka har'a litaba tsa hau.

Mohlala oa tefiso

Ha o leka ho ntlafatsa tekanyetso ea hau ho Adwords, ho na le litsela tse peli tsa motheo tsa ho e etsa. Ea pele, o ka sebelisa liketso tsa phetoho ho u thusa ho seta litefiso. Ka ho bokella liketso tsa phetoho, o ka etsa ketso e le 'ngoe ea mantlha $10 le ketso e 'ngoe ea bobeli $20. Ka mohlala, lead ke ea bohlokoa $10, morekisi ea tšoanelehang lead e bohlokoa $20, 'me thekiso ke ea bohlokoa $50. Ka ho sebelisa litefiso tse thehiloeng ho boleng, u sebelisa chelete e ngata ho bareki ba nang le phaello ha u ntse u sebelisa chelete e fokolang ho ba theko e tlaase.

Ho batla boleng ke khetho e betere hobane e qobella Google ho tsepamisa maikutlo boleng ba lipapatso. E boetse e thusa babapatsi ho ntlafatsa matšolo a bona ho latela se bohlokoa haholo ho bona – sephethephethe se betere le ts'ebetso e laolehang haholoanyane kamora ho sokoloha. Ho ntlafatsa boleng ba bophelo ba bareki kapa LTV ke khetho e ntle bakeng sa likhoebo tse batlang ho hohela bareki ka botebo. Holim'a moo, o ka latedisa makgabane a ho sokoloha habonolo, le ho hokahanya leano la hau la ho reka le lipakane tsa khoebo ea hau.

Litsenyehelo tsa ho tobetsa ka 'ngoe li ipapisitse le Lintlha tsa boleng ba papatso, mme maduo a tlase, ka theko e tlaase ho tobetsa. Leha ho le joalo, lintlha tsa boleng ba lipapatso li tla ama boemo ba papatso ea hau liphethong tsa lipatlisiso. Lintlha tsa Boleng bo Phahameng li tla eketsa menyetla ea hau ea ho hlahisoa, ho fella ka theko e tlase ka ho tobetsa. Ka hona, CPC e tlase e tla etsa hore tekanyetso ea hau e fetele pele.

Katleho ea khoebo ea hau ea inthaneteng e ipapisitse le phihlello ea hau ea papatso le boitlamo ba bareki. U lokela ho tseba ho sebelisa li-platform tsa PPC joalo ka AdWords ho eketsa ponahalo ea hau le boitlamo ba bareki. Bala ho ithuta ka libaka tsena tsa bohlokoa. Ha ho mohla e leng pele haholo ho qala ho sebelisa li-platform tsa PPC, ho kenyelletsa le AdWords. Mona ke malebela le maqheka a bohlokoa ho u qalisa:

Patlisiso ea mantsoe a sehlooho

E 'ngoe ea mehato ea pele ea ho theha lets'olo le atlehileng la AdWords ke ho etsa lipatlisiso tse nepahetseng tsa mantsoe a bohlokoa. Ho sebelisa Google Keyword Planner ho ka u thusa ho tseba palo ea lipatlisiso tsa mantsoe a bohlokoa ao u a nahanang, hore na lentsoe ka leng la sehlooho le bitsa bokae, e bile e fana ka maikutlo a mantsoe a mang le lipoleloana tse ka sebelisoang. Ha e etsoa ka nepo, phuputso ena e tla u thusa ho theha letšolo le lebisitsoeng le amanang le 'maraka oa hau oa sepheo. Ho hopola hore lipatlisiso tsa hau tsa mantsoe a sehlooho li hlakile haholoanyane, lipapatso tsa hau li tla shebisisa haholoanyane.

E 'ngoe ea litsela tse tsebahalang haholo le tse sebetsang tsa ho qala ho etsa lipatlisiso tsa mantsoe a bohlokoa ke ho sebelisa Google Keyword Planner. Sesebelisoa sena se bonts'a lipalo tsa ho batla mantsoe a bohlokoa ka khoeli. Haeba mantsoe a hau a bohlokoa a phahame ka har'a sephethephethe sa lehlabula, o lokela ho ba lebisa nakong eo. Mokhoa o mong oa ho etsa lipatlisiso ka mantsoe a bohlokoa ke ho sebelisa lisebelisoa tse kang Google AdWords’ sehahi sa lipapatso ho fumana mantsoe a bohlokoa a amanang. Hang ha u se u fokolitse lenane la hau la mantsoe a bohlokoa, o ka qala ho hlahisa litaba ho latela lipatlisiso tseo.

Ha u ntse u kenya tšebetsong lipatlisiso tsa hau tsa mantsoe a sehlooho, u lokela ho nahana ka seo u batlang hore websaete ea hau e se finyelle. Ka tsela ena, u tla tseba hantle seo bamameli ba hau ba se batlang. U lokela hape ho nahana ka sepheo sa bona sa ho batla – li na le litaba, tsamaellana, kapa transaction? Ho sebelisa Google Keyword Planner, o ka fumana mohopolo oa mantsoe a bohlokoa a tsebahalang bakeng sa niche ea hau. U lokela hape ho hlahloba hore na mantsoe ana a bohlokoa a amana le sebaka sa hau sa marang-rang. Ho sebelisa mantsoe a bohlokoa maemong a nepahetseng ho tla netefatsa hore lipapatso tsa hau li bonoa ke batho ba nepahetseng.

Ho theha leano le sebetsang la mantsoe a sehlooho, hape o lokela ho batlisisa baphadisani ba hao’ liwebsaete. Baphadisani ba hao’ liwebsaete li ka ba le litaba tse sa amaneng le lihlahisoa kapa litšebeletso tsa hau joalo ka tsa hau. Ho sebelisa Google's keyword planner, u tla khona ho fumana hore na ke mantsoe afe a bohlokoa a tsamaisang sephethephethe ho bahlolisani ba hau. Joale u ka sebelisa tlhahisoleseling ena ho theha leano la mantsoe a bohlokoa a tlholisano. Ka tsela ena, u ka sebelisa leano lena ho ntlafatsa boemo ba sebaka sa hau sa marang-rang ho Google.

Lintlha tsa boleng

Lintlha tsa boleng ba Adwords ke e 'ngoe ea lintlha tsa bohlokoa ho etsa hore lipapatso tsa hau li be tsa bohlokoa haholoanyane. Adwords’ lintlha tsa boleng li khethoa ke sete ea li-algorithms tse ts'oanang le li-algorithms tsa maemo a tlhaho. Ho phahamisa lintlha tsa hau tsa boleng, lipapatso tsa hau li tla ba tsa bohlokoa haholoanyane ho bamameli ba hau mme qetellong sekhahla sa hau sa ho sokoloha. Mekhoa e meng ea ho ntlafatsa lintlha tsa hau ke tsena. Re tla tšohla tse ling tsa lintlha tse atileng tse susumetsang lintlha tsa boleng ba papatso ea hau.

Mokhoa o motle oa ho eketsa lintlha tsa hau tsa boleng ke ho beha leihlo sekhahla sa phetoho ea lipapatso tsa hau. Ela hloko lintlha tsa hau tsa boleng 'me u felise lipapatso tseo ka CTR e tlase. Leka ho fetola sehlooho sa hau ho eketsa sekhahla sa phetoho ea lipapatso tsa hau. Joale, leka lets'olo le lecha la papatso ka kopi e fapaneng ea lipapatso. Sena se tla eketsa lintlha tsa hau tsa boleng haholo. Ho ntlafatsa sekhahla sa ho fetolela, tsepamisa maikutlo ho ntlafatseng likarolo tsena tse tharo:

Lintlha tsa boleng bo tlase li ka phahamisa litšenyehelo tsa hau ka ho tobetsa (CPC). E ka fapana ho latela mantsoe a bohlokoa ao u a lebileng, empa Lintlha tsa Boleng tse phahameng li ka theola CPC ea hau. Ho bua 'nete, ho ka ba thata ho hlokomela phello ea Quality Score, empa ho tla hlaka ha nako e ntse e ea. Ho na le melemo e meng e mengata ea ho fumana lintlha tsa boleng bo holimo. Hopola hore melemo ena e ntse e eketseha ha nako e ntse e ea. Ha ua lokela ho leka ho etsa phetoho e le 'ngoe ka bosiu bo le bong – phello e tla ikahela ha nako e ntse e ea.

Lintlha tsa boleng bo holimo li tla ntlafatsa ponahalo ea papatso ea hau liphethong tsa lipatlisiso. Google e putsa babapatsi ba khonang ho etsa lipapatso tsa boleng bo holimo. Mme papatso ea boleng bo tlase e ka senya khoebo ea hau. Haeba u na le tekanyetso ea ho etsa liphetoho tsena, nahana ka ho hira sengoli sa lipapatso. Letšolo la hau le tla atleha le ho boloka chelete e ngata haeba Lintlha tsa hau tsa Boleng li le holimo. Kahoo, ela hloko: Lintlha tsa boleng ha se ntho e lokelang ho nkoa habobebe.

CPC

Litšenyehelo ka ho tobetsa (CPC) ea papatso ea Adwords e fapana ho latela lintlha tse 'maloa. Lentsoe la sehlooho le indasteri eo u e lebisitseng ho khetholla CPC. Sena se etsa qeto ea hore na u tla tlameha ho lefa chelete e kae ho tsamaisa letšolo la hau. Ka tlase ke tse ling tsa lintlha tse khethollang CPC. Tsoela pele ho bala ho ithuta haholoanyane. -Ke bamameli bafe bao u batlang ho ba lebisa? Ke mofuta ofe oa lihlahisoa kapa litšebeletso tseo lipapatso tsa hau li tla ipiletsa ho tsona?

-U batla ho lefa bokae ka ho tobetsa? Chelete eo u e rekileng ha ea lokela ho feta ntlha ea hau ea phomolo. Ho beha CPC ea hau e phahameng haholo ho tla fella ka liphetoho tse ngata, eo qetellong e tla fokotsa ROI ea hau le thekiso. Ka mokhoa o ts'oanang, ho theola palo e kholo ea CPC ho tla theola ROI ea hau, empa ho fella ka thekiso e fokolang. CPC e bohlokoa hobane Google e beha lipapatso tsa hau holimo ho liphetho tsa lipatlisiso haeba li na le Boemo bo holimo ba Papatso.

-U lokela ho sebelisa bokae ka ho tobetsa? Leha CPC e le bohlokoa bakeng sa ho fumana liphetoho, CPM e betere bakeng sa ho holisa ROI ea hau. Ka kakaretso, o ka fumana chelete e ngata ka ho tobetsa CPC e tlase. Leha ho le joalo, haeba u shebile CPC e tlase, ho tla ba bonolo ho fumana ROI e phahameng. Tsela e molemohali ea ho ntlafatsa tekanyetso ea hau ea Adwords ke ho tseba hore na litšenyehelo li kae ka ho tobetsa 'me u bale litšenyehelo tsa hau ho sekete.

-CPC e khethoa ke lebitso la sehlooho leo u le lebisitseng le litšenyehelo tseo papatso ea hau e tla li fumana. Ho na le lintlha tse ngata tse tla ama CPC ea papatso ea hau, ho kenyelletsa bohlokoa ba mantsoe a sehlooho, boleng ba leqephe la ho fihla, le mabaka a maemo. Haeba u shebile mantsoe a bohlokoa a tšoailoeng, Lintlha tsa Boleng tse phahameng li ka u tlisetsa poelo e nang le phaello letšolong la hau la PPC. Qetellong, sepheo sa hau ke ho eketsa CPC ea hau ka hohle kamoo ho ka khonehang, ntle le ho robeha.

Papatso hape

Ho bapatsa hape ka Google AdWords ho u fa monyetla oa ho bonts'a lipapatso tse ikhethileng ho baeti ba fetileng ba webosaete. U ka boela ua etsa lipapatso tse matla tsa papatso tse ipapisitseng le liphepelo ho fihlela baeti ba fetileng. Ho sebelisa papatso ho ka u fa monyetla oa ho fetolela baeti ba nako e le 'ngoe hore e be bareki ba pheta-phetoang. Ho ithuta haholoanyane ka mokhoa ona, bala pele. Sengoliloeng sena se hlakisa melemo le ts'ebeliso ea ho bapatsa hape ka AdWords. E kanna ea ba khetho e lokelang ho nahanoa bakeng sa khoebo ea hau.

Ho bapatsa hape ke mokhoa o sebetsang oa ho hopotsa baeti ka lihlahisoa kapa litšebeletso tsa hau. U ka theha lipapatso tse fapaneng ho latela mofuta oa sehlahisoa seo ba kileng ba se sheba sebakeng sa hau sa marang-rang. Ka mohlala, o ka lebisa baeti ba neng ba etela leqephe la kariki ka letsatsi la bosupa kapa 15 kapa feela ba boneng leqephe lena ka letsatsi la bosupa. Ka ho lebisa bamameli ba hau ho latela boitšoaro ba bona, o ka eketsa sekhahla sa ho sokoloha le ROI.

Litšenyehelo ka ho tobetsa

Haeba u ntse u ipotsa hore na u sebelisa bokae ho Litšenyehelo ka ho tobetsa bakeng sa Adwords, ha u mong. Batho ba bangata ba qeta ho feta $4 ka ho tobetsa lipapatso. Le, ka lipatlisiso tse nepahetseng, o ka fokotsa palo eo haholo. Mekhoa e mengata e ka u thusa ho etsa joalo. Ea pele, geo-tabela lipapatso tsa hau. Sena se tla u lumella ho hlahisa lipapatso ho mefuta e itseng ea lisebelisoa tsa mohala. Ea bobeli, o ka fokotsa palo ea lipapatso tse hlahang leqepheng le fanoeng, e le hore ho bontšoa tse loketseng feela ho baeti ba hau.

AdWords’ CPC e batla e le tlase ho liindasteri tse ngata. Kakaretso ea CPC bakeng sa patlo ho Google e batla e $1 le $2, empa e ka fihla $50 haeba u batla ho shebisisoa haholoanyane. Ho ipapisitse le indasteri ea hau, chelete ea hau ea kopo, le baphadisani ba hao’ litefiso, o ka sebelisa makholo kapa le likete tsa lidolara ka letsatsi ho AdWords. Leha ho le joalo, hopola hore le ka lisebelisoa tsa mahala tsa Google, o ntse o ka etsa chelete ka papatso.

Mokhoa o mong oa ho eketsa tlhahiso ea hau ke ka ho eketsa tefiso ea hau. Leha ho le joalo, ke habohlokoa ho hlokomela hore ho reka mantsoe a sehlooho ho fapana ho tloha indastering ho ea ho indasteri. Haeba u le indastering ea lichelete, sekhahla sa ho sokoloha se batla se le teng 2.70%. Bakeng sa liindasteri tse kang e-commerce le inshorense, karolelano e ka tlaase ho karolo ea bobeli lekholong. Boemong ba ka, ho bohlokoa ho beha leihlo matšolo a hau ka hloko le ho lokisa kopo ea hau ka nepo. Hape u se ke oa lebala ho sebelisa Google Sheet ho latela matšolo a hau.

Leha lintlha tsa boleng le CPC li le bohlokoa bakeng sa lets'olo la hau la AdWords, u lokela hape ho nahana ka sebaka sa hau sa mantsoe a sehlooho le leqephe la ho fihla. AdWords’ Quality Score ke tekanyo ea bohlokoa ba litaba tsa hau ho bafuputsi. E phahamisa CTR ea hau, ho ka etsahala hore papatso ea hau e tla tobisoa. Haeba leqephe la hau la ho fihla le sa sebetse, papatso ea hau e tla patoa ho SERPs.

Ho na le lintlha tse 'maloa tsa bohlokoa ha u sebelisa Adwords bakeng sa sebaka sa hau sa marang-rang. Ho tseba litšenyehelo, ho reka mantsoe a bohlokoa, 'me ho lateloa ha phetoho ho bohlokoa haholo molemong oa ho sebelisa lenaneo lena la ho bapatsa inthaneteng. Lintlha tse sehloohong sena li tla u thusa hore u qale kapele. U ka boela ua sebelisa malebela a sehlooho ho ithuta haholoanyane ka likarolo tse ling tsa Adwords. Sehlooho sena se tla u fa tlhaloso ea motheo ea ts'ebetso, ho tloha ho lipatlisiso tsa mantsoe a bohlokoa ho isa ho litheko ho isa ho lateliso ea phetoho.

Patlisiso ea mantsoe a sehlooho

E 'ngoe ea mehato ea pele ea lipatlisiso tsa mantsoe a bohlokoa ke ho utloisisa khoebo ea hau. Ka ho sekaseka lipotso tseo bamameli ba hau ba li botsang, o ka etsa dikahare tse tla ipiletsa ho bona. Mokhoa o motle oa ho bokella lintlha bakeng sa lipatlisiso tsa mantsoe a bohlokoa ke ho ikakhela ka setotsoana sechabeng sa heno. Sebelisa li-trackers tsa mantsoe ho tseba hore na batho ba sebakeng sa hau ba batla eng. Sebelisa tlhahisoleseling ho nts'etsapele litaba tse tla khahla bamameli ba hau le ho eketsa sephethephethe sa sebaka sa hau sa marang-rang. Mona ke mekhoa ea ho bokella lintlha tsa lipatlisiso tsa mantsoe a bohlokoa bakeng sa khoebo ea hau.

Ka mor'a hore u khethe mantsoe a hau a bohlokoa, li etelle pele ka bohlokoa. Etsa bonnete ba hore li tobane le litaba tsa sebaka sa hau sa marang-rang. Sebelisa mantsoe a mararo kapa a mahlano ka mantsoe a sehlooho. Tsepamisa maikutlo ho li-niches tse khethehileng ho etsa hore letšolo la hau le atlehe haholoanyane. Hape, qoba ho sebelisa mantsoe a sehlooho a tletseng tlholisano. Patlisiso ea mantsoe a sehlooho e ka u thusa ho fumana lihlooho tse iphetang ka har'a niche ea hau. Ha u ngolla khatiso ea inthaneteng, sebelisa lipatlisiso tsa mantsoe a bohlokoa ho tseba lihlooho tse iphetang ka har'a indasteri ea hau.

Haeba u sebelisa papatso e lefelloang ho ntšetsa pele sebaka sa hau sa marang-rang, lipatlisiso tsa mantsoe a bohlokoa ke tsa bohlokoa. Ho tseba mokhoa oa ho batla oa bamameli ba hau ho bohlokoa bakeng sa khoebo ea hau. Sebelisa tsebo ena ho ngolla bamameli ba hau litaba tse nepahetseng. Hopola hore ho na le mefuta e fapaneng ea batho ba batlang boitsebiso bo tšoanang le ba hao. Haeba bamameli ba hau ba sebelisa mantsoe a tšoanang, u tla ba le monyetla o motle oa ho fumanoa ho SERPs. Molemo oa bohlokoa ho lipatlisiso tsa mantsoe a sehlooho ke hore e ka u thusa ho tseba hore na ke mantsoe afe a bohlokoa a sebetsang haholo bakeng sa letšolo la hau la papatso..

Ho utloisisa bamameli ba hau ho bohlokoa bakeng sa ho holisa boteng ba hau ba inthaneteng. Haeba u sebelisa mantsoe a bohlokoa ka kakaretso, mohlomong u tla lebisa bamameli ba bangata ho feta kamoo u neng u rerile kateng. Ka ho tseba litlhoko tsa bamameli ba hau, o ka etsa manane a mantsoe a sehlooho le maano a ho fihlela litlhoko tsa bona. Ka thuso e nyane ho tsoa lipatlisisong tsa mantsoe a sehlooho, o ka etsa maano a ho bapisa lihlahisoa le lits'ebeletso tsa hau le litlhoko tsa bona. U tla hlolloa ke kamoo u ka ntlafatsang boemo ba sebaka sa hau sa marang-rang sa ho batla le ho eketsa thekiso ea hau.

Litefiso tsa mantsoe a bohlokoa

Ho reka mantsoe a bohlokoa ho Adwords ho ka etsoa boemong ba mantsoe a sehlooho kapa boemong ba sehlopha sa lipapatso. Litefiso tsa boemo ba mantsoe a sehlooho li fetoha habonolo 'me li loketse ho holisa kopo bakeng sa sephetho se lakatsehang sa phutuho.. Katoloso ea mantsoe a sehlooho e ka khonahala hape e ka eketsa tefiso bakeng sa sehlopha sohle sa lipapatso. Ho sebelisa lihlopha tsa lipapatso le ho reka mantsoe a bohlokoa ho bonolo ho laola. U ka sebelisa kopo ea lihlopha tsa lipapatso matsatsing a pele a letšolo la hau ho leka maano a fapaneng.

Bakeng sa lentsoe le leng le le leng la sehlooho, o ka fetola palo ea litefiso ka ho fetola palo ea lipapatso tse bonts'itsoeng bakeng sa lentsoe la sehlooho. Ho eketsa tlhahiso ho lentsoe la sehlooho ho ka ntlafatsa boemo ba hau sehlopheng sa lipapatso. Ka ho tšoanang, ho theola theko bakeng sa sehlopha sa lipapatso ho ka fokotsa litšenyehelo tsa phetoho ka 'ngoe. U tlameha hape ho beha leihlo nako ea ho koala ho etsa tlhahiso e ntle ka ho fetisisa ea mantsoe a sehlooho. Sepheo ke ho boloka chelete ntle le ho tela liphetoho.

Ha o reka lebitso la sehlooho ho Adwords, chelete e lefuoang e ipapisitse le botumo ba mantsoe a sehlooho. Lentsoe la sehlooho le na le monyetla oa ho khanna sephethephethe se ngata haeba mofuputsi a ngola lentsoe la sehlooho leo ho buuoang ka lona. Khetho e ntle ea mantsoe a bohlokoa e lokela ho ba ea bohlokoa ho bamameli. Ka ho lebisa tlhokomelo ho bamameli ba nepahetseng, o ka fihlela bamameli ba bangata mme oa haha ​​​​letšolo le matla la PPC. Ntle ho moo, lets'olo la ho fana ka mantsoe a bohlokoa le ka laoloa ke setsi sa litsebi, joalo ka Deksia.

Hang ha u se u ntlafalitse papatso ea hau, hlokomela liphetho le ho etsa litokiso ha ho hlokahala. Ha o tsamaisa lipapatso tse lefuoang, etsa bonnete ba hore o lebisa mantsoe a bohlokoa le ho lekola ts'ebetso ea bona nako le nako ho netefatsa hore liphetho li nepahetse. Ka ho latela malebela a ka holimo, u tla ba tseleng e nepahetseng ho fihlela lipheo tsa hau. Hopola feela hore sepheo sa hau e lokela ho ba sa bohlokoa le se ka finyelloang. Hopola feela ho fetola litefiso tsa hau ha ho hlokahala.

Litšenyehelo

Mantsoe a bohlokoa ka ho fetisisa a AdWords ke a kenyelletsang lichelete le liindasteri tse laolang chelete e ngata.. A mang a mantsoe a bohlokoa ka ho fetisisa a theko e boima ho Google a kenyelletsa thuto le “tekanyo,” lihlopha tse peli tse ka nkoang e le tsa tlhōlisano. Batho ba batlang ho kenella indastering ea thuto le kalafo ba lokela ho lebella li-CPC tse phahameng. Likhamphani tse sebetsanang le tlhokomelo ea bophelo bo botle le meriana le tsona li lokela ho hlokomela sena. Ntle le tlhokomelo ea bophelo bo botle, lik'hamphani tsa inshorense le lifeme tsa lichelete li sebelisa chelete e ngata ho AdWords.

Ntho e 'ngoe eo u ka e nahanang ha u bala litšenyehelo tsa Adwords ke sekhahla sa phetoho. Sekhahla sa ho sokoloha ke peresente ea litšenyehelo tsa ho penya e fellang ka ketso. Ka mohlala, haeba motho a tobetsa sehokelo ho ingolisa bakeng sa peeletso ea lengolo-tsoibila, mosebelisi oa AdWords a ka etsa khoutu e ikhethileng ho latela lipehelo tsa lengolo-tsoibila bakeng sa moeti eo. Khouto ena e tla romella li-pings nako le nako ho li-server tsa AdWords ho hokahanya lintlha. Hang ha data e hlophisitsoe, litsenyehelo tsa phetoho e 'ngoe le e 'ngoe li aroloa ka palo eohle ea ho tobetsa.

Karolelano ea litšenyehelo tsa ho tobetsa e fapana haholo mme e ipapisitse le mantsoe a bohlokoa le indasteri. Marang-rang a ho batla, Li-CPC tse tloaelehileng li pota-potile $2.32. Ho netweke ya pontsho, ke $0.58. Bakeng sa lintlha tse ling ka metrics ena, etela sengoloa sa rona sa metrics ea AdWords. Tsela e 'ngoe ea ho boloka chelete ho AdWords ke ho sebelisa mantsoe a bohlokoa a nang le lintlha tsa boleng bo holimo. Mantsoe a bohlokoa a boleng bo holimo a fumana maemo a betere a lipapatso le ho boloka chelete.

Haeba u etsa lets'olo la PPC le Google, ho bohlokoa ho utloisisa litšenyehelo ka ho tobetsa. Google e na le lisebelisoa tse thusang likhoebo ho beha leihlo le ho lekanya katleho ea papatso ea bona. Sena se kenyeletsa software ea Google Analytics, e lekanyang litšenyehelo ka ho tobetsa. Empa pele u etsa qeto ea ho sebelisa sesebelisoa sena, etsa bonnete ba hore u tseba ka botlalo litšenyehelo le nako ea phutuho ka 'ngoe. Holim'a moo, tekanyetso ea ho bapatsa ea k'hamphani e kanna ea etsa qeto ea chelete eo e e jang ho sebelisa papatso ea PPC.

Ho latedisa phetoho

Ho latela phetoho ho AdWords ho na le melemo e mengata. Ea pele, e ka eketsa linomoro tsa hau tsa ho sokoloha ka morao, ka ho fana ka tumello ea ho tobetsa ea ho qetela le letsatsi la thekiso. Ea bobeli, e u lumella ho latela liphetoho tsa morao-rao, kapa liphetoho tse so kang tsa etsahala bekeng ea pele ea ho hlahloba lipalo-palo. Molemong oa sena, u tla batla ho etsa cookie ea ho lata e tla nka bonyane matsatsi a mashome a mararo. Ha kuku e telele, molemonyana, kaha e tla u thusa ho latela liphetoho tsohle tse entsoeng.

Ha o theha Webosaete kapa Liphetoho tsa Call On-Site, u tla batla ho nolofalletsa View-ka ho sokoloha fensetere. Setlhophiso sena se latela baeti ba bonang papatso ea hau empa ba sa tobetse. Batho bana ba ka kgutla hamorao mme ba sokoloha. U ka beha nako lipakeng tsa pono le phetoho hore e be kae kapa kae ho tloha ka letsatsi le le leng ho ea ho 30 matsatsi. U ka boela ua khetha boleng ba Custom, e tla latella baeti ka nako e telele. Ho latela liphetoho, o tla hloka ho tseba hore na ke lipapatso life tse fumanang sephethephethe haholo.

Ts'ebetso ea ho sokoloha ho Adwords e ka hlophisoa ho lekanya palo ea mehala e hlahang kamora ho tobetsa papatso ea hau.. U ka khetha ho tsoa mefuteng e mengata ea likhetho ho latela hore na liphetoho tsa hau li shebahala joang. Liphetoho tsa sebaka sa marang-rang, ka mohlala, kenyeletsa ho reka le ho ngolisa. Mehala ea mohala, ka hlakoreng le leng, e ka kenyelletsa mehala e tsoang papatsong ea hau ebe e fella mohaleng oa moreki. Bakeng sa mefuta ena ea liphetoho, o tla hloka nomoro ea mohala hore phetoho e lateloe.

Ho latela phetoho ho AdWords ha ho sebetse le bareki ba se nang li-cookies. Leha basebelisi ba bangata ba marang-rang ba sebelisa li-cookies tse lumelletsoeng, ba ntse ba ka tima cookie ea phetoho ea tracker. U ka boela ua sebelisa plugin ea ho latela phetoho ho AdWords ho fetola khoutu ea phetoho. Haeba u ntse u na le mathata, nahana ka ho iteanya le setsi sa papatso kapa moqapi oa sebaka sa marang-rang. Ba tla thabela ho thusa.

Mantswe a sehlooho a fosahetseng

Mohlomong u utloile ka mantsoe a bohlokoa a mabe ho Adwords, empa hantle-ntle u li sebelisa joang? Mokhoa o motle oa ho li sebelisa ke ofe? Hantle, e hlile e bonolo. Ea pele, o hloka ho theha sete e arolelanoang ea mantsoe a bohlokoa a fosahetseng. Joale, o ka qala ho eketsa mantsoe a bohlokoa phutuhong ea hau. Ka tsela ena, u tla khona ho qoba ho senya chelete lipapatsong tsa lipapatso tse sa fetoheng.

Ha u etsa lethathamo la hau, etsa bonnete ba hore u khetha mefuta e nepahetseng ea mantsoe a bohlokoa. Ana ke mantsoe a amanang ka mokhoa oa semantically, empa ha li amane le lihlahisoa kapa litšebeletso tsa hau. Lipapatso tse hlahang bakeng sa mantsoe a sa amaneng le lihlahisoa kapa litšebeletso tsa hau ha ho bonolo hore li rekise, kahoo u lokela ho qoba ho sebelisa mantsoe ao a bohlokoa. U ka sebelisa mantsoe a bohlokoa bakeng sa lipotso tse sa rekoeng. Sena se ka thusa matšolo a hau ho fihlela litefiso tse phahameng tsa ho sokoloha.

Ha u theha lenane la mantsoe a bohlokoa a fosahetseng, u lokela ho khetha mantsoe a tla ba thata haholo ho uena ho beha maemo ho ona. U ka sebelisa mantsoe a bohlokoa a nang le mefuta e mengata ea mantsoe kapa lipoleloana tseo u sa batleng ho li lebisa. Ho itšetlehile ka sepheo sa hau, o ka eketsa mantsoe a mabe ho lihlopha tsa lipapatso kapa matšolo, hape o sebelisa polelo e bapisang hampe ho qhelela ka thoko mantsoe afe kapa afe a sa sebetseng.. Sena se ka u thusa ho theola CPC ea hau, le ho eketsa sebaka sa papatso ea hau.

Ho theha lethathamo la mantsoe a fosahetseng, o lokela ho theha sehlopha se arohaneng sa lipapatso bakeng sa mofuta o mong le o mong oa mantsoe a sehlooho. Mantsoe ana a bohlokoa a lokela ho akaretsa mehopolo e fapaneng e amanang le lik'hamphani tsa indasteri le tlhahiso. Ka tsela ena, o ka hlophisa mantsoe a hau a bohlokoa mme oa buisana le batho ba amehang. Leha ho le joalo, o tlameha ho hlokomela hore o se ke oa eketsa mantsoe a bohlokoa boemong bo fosahetseng. Li tla eketsoa ka mokhoa o nepahetseng. Haeba u khetha boemo bo fosahetseng, o tla qetella o na le moferefere wa letsholo.

Haeba u ncha ho Adwords, ho molemo ho boloka lintho li le bonolo. U se ke ua leka ho etsa ho fetang ho lumella sethaleng. Mme le be le mamello – ho tla nka nako ho kolobisa maoto a hau. Sengoliloeng sena se tla u tsamaisa mehatong ea pele ea ho qala letšolo la hau. Ho na le ho hongata ho Adwords ho feta ho theha letšolo feela, leha ho le joalo. Tsoela pele ho bala ho ithuta haholoanyane ka lipapatso tsa tlhahlobo ea Split le ho ntlafatsa maqephe a ho lulisa.

Patlisiso ea mantsoe a sehlooho

Ha u sebelisa papatso ea ho patala ho holisa sebaka sa hau sa Marang-rang, lipatlisiso tsa mantsoe a bohlokoa ke tsa bohlokoa. Ka ho utloisisa seo bareki ba se batlang inthaneteng, o ka etsa dikahare tse loketseng. E boetse e u thusa ho lebisa tlhokomelo ho bamameli ba itseng, joalo ka ba sebetsang indastering ea bongaka kapa ba nang le thahasello ea ho buuoa lesapo la mokokotlo. Ka mohlala, haeba 'maraka oa hau o reretsoeng ke lingaka tsa mokokotlo, o ka li lebisa ka papatso e lebisitsoeng. Ho sebelisa Google Keyword Planner ho ka u thusa ho fumana mantsoe a bohlokoa.

Ea pele, sebelisa sesebelisoa sa mantsoe a bohlokoa se u lumellang hore u hlahlobe lihlooho, lipotso, le lichaba tse amanang le sebaka sa hau sa Marang-rang. Bing ke enjine ea bobeli e kholo ea ho batla lefatšeng, ho sebetsa 12,000 limilione tse batloang khoeli le khoeli. Hang ha u khethile mantsoe a hau a bohlokoa, o ka ngola litaba tse sebelisang mantsoe ana. Sena se tla eketsa menyetla ea ho hohela baeti ba bacha, ho matlafatsa sephethephethe sa sebaka sa hau sa marang-rang. Ka mor'a ho etsa lipatlisiso ka mantsoe a sehlooho, khetha tse ntle ka ho fetisisa bakeng sa litaba tsa hau.

Sesebelisoa se seng sa lipatlisiso tsa mantsoe a bohlokoa ke Ahrefs. Sesebelisoa sena sa mahala se u fa lintlha tse qaqileng mabapi le mantsoe a bohlokoa, ho kenyelletsa le molumo oa tsona oa ho batla, tlholisano, le sephethephethe sa marang-rang. E ka boela ea u joetsa hore na ke bahlolisani ba fe ba nang le palo e phahameng ea ho batla mme ba sebelisa maano a mang ho beha maemo a holimo lienjineng tsa ho batla.. Etsa bonnete ba hore u hlahloba liwebsaete tsa tlholisano pele u khetha lebitso la sehlooho leo u lokelang ho le lebisa. Ho sa tsotellehe lipakane tsa hau, ho bohlokoa ho utloisisa tlholisano le hore na li maemong afe bakeng sa mantsoe a bohlokoa ao u a khethang.

Mohato oa bohlokoa ka ho fetisisa lipatlisisong tsa mantsoe a sehlooho ke ho tseba bamameli ba hau. U batla ho hapa tlhokomelo ea bamameli ba hau, mme ho tseba seo ba se batlang ho tla o thusa ho etsa seo. Sena se ka finyelloa ka ho sebelisa sesebelisoa sa mahala sa mantsoe a bohlokoa joalo ka Sesebelisoa sa Keyword sa Google, kapa sesebelisoa sa ho etsa lipatlisiso ka mantsoe a bohlokoa joalo ka Ahrefs. U ka sebelisa tlhahisoleseling ena ho ngola lintlha tse ncha tse amanang le bamameli ba hau. Sena ke sesebelisoa sa bohlokoa se ka sebelisoang ho hlahisa litaba tse ncha.

Sepheo sa phutuho ea Adwords

Google e fana ka mefuta e fapaneng ea litataiso ho u thusa ho khetha lipapatso tse sebetsang hantle bakeng sa sebaka sa hau sa Marang-rang. U ka khetha lipakeng tsa lipheo tse tloaelehileng le tse tloaelehileng tsa ho sokoloha, 'me li na le thuso bakeng sa maano a ho reka. Haeba u na le lebenkele la liaparo tsa inthaneteng, mohlala, u ka 'na ua batla ho sebelisa lipakane tsa ho fetola tloaelo ho eketsa palo ea chelete eo ue hlahisang. Joale, o ka eketsa liketso tsa phetoho tse kang ho tlatsa foromo e etellang pele kapa ho reka sehlahisoa. Ho theha letšolo la Adwords bakeng sa lebenkele la liaparo, latela malebela ana.

Pele o qala letšolo la Google Adwords, etsa qeto ea hore na u batla ho sebelisa chelete e kae. Molao o motle oa letsoho ke ho sebelisa bonyane $20-$50 letsatsi. U kanna ua hloka ho sebelisa chelete e ngata kapa ka tlase ho latela tlholisano ea mantsoe a sehlooho le CPC e hakantsoeng. U lokela hape ho tseba litšenyehelo tsa ho fumana moreki kapa moetapele pele u beha tekanyetso. Leha ho le joalo, ho ntse ho le bohlokoa ho ipehela lipakane tseo u ka li finyellang le ho etsa liphetoho ho eketsa liphello.

Arola lipapatso tsa liteko

Ha o arola lipapatso tsa liteko ho Adwords, o ka khetha lipapatso tse peli tse nang le litšobotsi tse fapaneng. Mohlala, papatsong ea pele, u ka ngola tlhaku ea pele ka litlhaku tse kholo ha ho ea bobeli, le ka tsela e fapaneng. Holim'a moo, o ka fetola URL ea ponts'o bakeng sa mefuta e 'meli ea lipapatso. Ka tsela ena, u tla khona ho bona hore na ke papatso efe e sebetsang haholoanyane. Joale, o ka khetha hore na o sebelisa papatso efe.

Ho fumana hore na ke papatso efe e sebetsang hantle ho feta e ngoe, o ka sebelisa software ea tlhahlobo ea likarolo. Mananeo ana a software a u lumella ho bona metrics e fapaneng, joalo ka chelete le liphetoho. Metrics eo e bohlokoa katlehong ea khoebo ea hau, kahoo khetha tse amang liphetho tsa hau ka kotloloho. Ka mohlala, o ka sekaseka mehloli e fapaneng ea sephethephethe sa marang-rang mme o tsebe hore na ke efe e lebisang ho chelete e ngata. Software ea tlhahlobo ea ho arola e tla u bontša hore na ke mehloli efe ea sephethephethe e leng molemo haholo khoebong ea hau.

Ka mor'a ho khetha mefuta e fapaneng ea lipapatso, ke nako ea ho hlahloba liphello. Ho etsa joalo, eya ho “Sheba Histori ea Phetoho” 'me u shebe letsatsi le nako eo sete e' ngoe le e 'ngoe ea papatso e fetotsoeng. Ka mohlala, haeba u entse phetoho papatsong ea hau ea mongolo ka Loetse 23 ho 7:34 pm, tobetsa ho “Bontša Lintlha” sehokelo ho bona nako le letsatsi tseo u entseng phetoho ka tsona.

Ho arola lipapatso tsa liteko ho Facebook, etsa bonnete ba hore u khetha tekanyetso ea chelete e hlahisang litholoana. Facebook e na le tekanyetso e fokolang le e khothalletsoang eo u lokelang ho e latela. Joale, arola tekanyetso ka ho lekana lipakeng tsa lihlopha tse peli tsa lipapatso. Ho fumana sephetho se nepahetseng haholoanyane, etsa bonnete ba hore o hlahloba bohlokoa ba lipalo-palo ba phapang. Haeba o sa tiisehe, sebelisa metric ea phetoho ka 'ngoe. Theko e tloaelehileng ea ho penya ka bobeli bakeng sa lipapatso ka bobeli e kanna ea ba holimo, ka tsela e fapaneng.

Ho ntlafatsa maqephe a ho lulisa

Ho leka katleho ea likarolo tse fapaneng tsa maqephe a hau a ho lulisa ke senotlolo sa ntlafatso e sebetsang. Tsela e 'ngoe ea ho lekanya katleho ea likarolo tse fapaneng ke ho sebelisa limmapa tsa mocheso. Tsena li ka u bontša moo batho ba tobetsang leqepheng la hau, hore na ba iphapanyetsa pitso ea ho nka khato kapa ba tsepamisa maikutlo linthong tse ling tseo e seng tsa bohlokoa. Ka ho sala morao boitšoaro ba baeti, u tla khona ho etsa liphetoho ho ntlafatsa sebaka sa hau sa marang-rang. Leha limmapa tsa mocheso ke o mong oa mekhoa e atileng haholo ea ho lekola maqephe a hau a ho lulisa, ha se eona feela tsela ea ho li ntlafatsa. Litlaleho tse ling tsa data tse bonoang li kenyelletsa limmapa tsa ho phutha, likoahelo, le ho etsa lethathamo la litlaleho.

Lebelo la leqephe ke ntlha e 'ngoe ea bohlokoa e lokelang ho nahanoa. Haeba leqephe la hau la ho fihla le nka nako e telele ho kenya, baeti ba tla lahleheloa ke thahasello kapele. Sena se ka fella ka sekhahla se phahameng sa ho tlola, e lemosang Google ka boiphihlelo bo bobe ba basebelisi mme e ka ama boemo ba hau ba Papatso. Ka ho sebelisa caching ea sebatli le ho fokotsa mongolo o sa hlokahaleng, o ka eketsa lebelo la leqephe ha ka nako e ts'oanang o theola CPC. Ka ho rarolla mathata ana, o ka ntlafatsa boiphihlelo ba mosebelisi leqepheng la hau la ho fihla le ho ntlafatsa maemo a lona a ho sokoloha.

Leqephe la ho lata le hlophisitsoeng hantle le bohlokoa ho holisa liphetoho. E lokela ho hloka bohlasoa le bonolo ho tsamaea. E boetse e lokela ho ba bonolo ho tsamaea, e le hore baeti ba tla susumelletseha ho nka khato ka potlako. E lokela ho ba bonolo ho tsamaea, 'me e lokela ho kenyelletsa lintlha tse amanang le lihlahisoa kapa litšebeletso tse fanoang. Leqephe la ho fihla le hloka ho sebetsa ka litsela tsena tsohle ho nyolla chelete. Mohato oa pele oa ho ntlafatsa leqephe la hau la ho fihla ke ho lekola le ho lekola litlhahiso tse fapaneng tsa boleng. E 'ngoe, liteko le ho lokisa likarolo tsa liforomo ho li etsa hore li be le matla le ho feta. Qetellong, eketsa bopaki ba sechaba leqepheng la hau la ho fihla ho eketsa botšepehi.

Latela liphetoho

E 'ngoe ea mehato ea bohlokoa ka ho fetisisa ea ho latela liphetoho ka Adwords ke ho khetholla mofuta oa phetoho. Liphetoho li fapana ka boleng ho latela mofuta oa ketso. Click-throughs le thekiso, ka mohlala, ka bobeli ke mokhoa oa ho sokoloha, mme ka hona boleng ba e 'ngoe le e' ngoe boa fapana. U ka boela ua sebelisa mohlala oa attribution ho fumana hore na u ka fana ka mokoloto o mokae ho mofuta o mong le o mong oa phetoho. Haeba u sa tsebe ho hlalosa liphetoho, mona ke tse ling tsa mehato ea ho u thusa ho qala:

Ea pele, etsa bonnete ba hore u na le tag ea sebaka sa lefats'e, kapa khoutu e tlalehang phetoho ka 'ngoe. Ka mohlala, haeba u na le app kapa webosaete e nang le nomoro ea mohala, khoutu ea hau ea ho sokoloha e ka rekota mohala bakeng sa hau. U ka boela ua sebelisa khoutu ea ho fetolela ho latela mehala ea mohala. Ka tsela ena, Ak'haonte ea hau ea AdWords e tla fumana khoutu e ikhethang ea ho latela ha moeti a tobetsa sehokelo se itseng sa nomoro ea mohala.

Tsela e 'ngoe ea ho latela liphetoho ka Adwords ke ho theha likhoutu tsa ho latela leqephe le leng le le leng la sebaka sa hau sa marang-rang. U ka tlatsa foromo webosaeteng ea AdWords ho etsa joalo kapa ua manamisa khoutu leqepheng la hau la webo. Hang ha sena se entsoe, o ka bolela mabitso a liphetoho le ho latela ts'ebetso ea papatso ka 'ngoe. Haeba u batla ho tseba hantle hore na ke batho ba bakae ba hlileng ba fetolang lipapatso tsa hau, ena ke tsela e molemohali ea ho lekanya letšolo la hau.

Hang ha u se u thehile khoutu ea ho fetola sebaka sa hau sa marang-rang, o ka kenya Google Tag Manager ho bona katleho ea ho tobetsa ha lipapatso. E tla u tataisa ts'ebetsong mohato ka mohato, ho kenyelletsa le tšebeliso ea ID ea phetoho, leibole ya ho sokoloha, le sehokelo. Google Tag Manager e tla boela e u fe thepa ea JSON eo u e hlokang. Joale o ka lokisa li-tag mme o latele liphetoho ka Adwords.

There are several things you should know before launching an ad campaign in Adwords. If you’re unsure of where to begin, read this article to learn about Keyword themes, Targeting options, Tefiso, and Conversion tracking. You can even check both boxes and copy and paste ads from other sources. Once you’ve copied your ad, make sure you change the headline and copy if needed. Qetellong, your ads should look like the ones you found when comparing them.

Keyword themes

Google has just rolled out a new feature called ‘Keyword Themes’ which will help advertisers target their ads more efficiently. The keyword themes will be available in the Smart Campaigns feature in the coming weeks. Google announced a host of new tools designed to mitigate the effects of COVID-19 shutdowns, including Smart Campaigns. Read on to find out how to take advantage of these new tools. Let’s dive into a few of them.

One advantage of keyword themes is that they make comparisons between keywords within the same category easy. Ka mohlala, it’s difficult to compare the performance of different keywords for shoes and skirts when they’re grouped in the same ad group. Leha ho le joalo, if you follow a logical theming scheme, you’ll be able to easily compare keyword performance across campaigns and ad groups. Ka tsela ena, you’ll have a clearer picture of which keywords are most profitable for each product category.

Relevancy – When people use Google search engines to find products, ads containing relevant keywords are more likely to be clicked. Relevance also helps improve the Quality Score and clickthrough rate. By using similar keywords in different ad groups, you can save money and time. A few key strategies to improve keyword relevancy include:

Targeting options

You can choose to use the campaign-level targeting for mobile and display ads. Campaign targeting is generally applicable to all ads in the campaign, and ad groups may override campaign targeting. To change your campaign targeting, you should go to the Settings tab, then click on Location targets. Click Edit to modify the location targets you have selected. You can exclude specific locations from your target audience. Ntle le moo, you can adjust the bid for specific locations.

Another important aspect of a social media advertising campaign is effective targeting. YouTube, ka mohlala, allows you to target by desktop, tablet, or mobile devices. You can also choose whether or not the ad will appear in a specific region. Many brands market both nationally and locally, so it’s important to consider where the audience lives. If you’re trying to reach a large audience, you may want to use metro targeting. But be aware that metro targeting may be too broad for your local business.

Using affinity audiences can help you target your audience based on interests, habits, and other details. Ka tsela ena, you’ll be able to reach the people who are most likely to be interested in your products or services. Holim'a moo, you can target these people directly by listing your website or keywords. Google Adwords will use your keyword data to create your affinity audience. Joale, your ad will appear in front of the right people based on their interests, habits, and demographic data.

Retargeting ads are a great option if you don’t know which audience you’re targeting. Remarketing allows you to reach existing visitors while retargeting allows you to target new ones. The same applies to display ads on other websites. You may even be able to target multiple pages for your ad campaign. With these methods, you can reach a large audience. If you want to reach a wider audience, you can target multiple pages for a specific topic.

While keyword targeting has been the backbone of paid search since its beginning, audience targeting is an important tool in online advertising. It allows you to choose who sees your ads and ensures that your advertising budget goes to the people most likely to buy. Ka tsela ena, you’ll be sure to get a return on your ad budget. It’s important to always refer back to your strategy when deciding on audience targeting.

Tefiso

You can choose between two different ways of bidding on Adwords. The most common is Cost Per Click (CPC). This type of bidding requires advertisers to decide how much they’re willing to pay for each click. This method is considered the standard, but isn’t the only way to bid. There are several other methods, as well. Here are some of them:

Product keywords aren’t exactly keywords for AdWords (PPC). These are the product names and descriptions that people actually type into the search bar. You’ll also need to update the product names if profitable queries start appearing in your PPC campaign. Here are some tips to optimize your keyword selection. In PPC ads, showcase the seller ratings. In order to maximize conversions, you’ll need to adjust your keywords and bids.

Automated bid strategies can help you take the guesswork out of paid ads, but manually adjusting your bids can give you better results. While your bid determines how much you’ll pay for a specific keyword, it doesn’t necessarily determine where you rank in Google’s search results. Haele hantle, Google wouldn’t want you to get top spot for your keyword if you’re spending more than necessary. Ka tsela ena, you’ll get a more accurate view of your ROI.

You can also use bid modifiers to target specific geographic areas, electronic devices, and time frames. By using bid modifiers, you can ensure that your ads appear only on relevant websites. It’s also important to monitor your ads and bids to make sure you’re getting the best ROI. And don’t forget to monitor the performance of your ads and bids – they’re crucial to the success of your paid advertising campaign.

Smart campaigns divide their bidding into multiple “ad groups.” They put ten to fifty related phrases in each group, and evaluate each one individually. Google applies a maximum bid for each group, so the strategy behind the campaign is intelligently divided phrases. Kahoo, if you want your ads to be displayed in front of your target audience, you should make smart decisions about bidding on Adwords. Ka tsela ena, your ads can reach your target audience and increase sales.

Ho latedisa phetoho

To increase your return on ad spend, you should set up Adwords conversion tracking. You can do this by entering different values for different types of conversions. You may also choose to track ROI by entering different values for different price points. You can choose to include conversions within a certain amount of time, ka mohlala, every time someone reloads your ad. Ka tsela ena, you can track how many people have viewed your ad, but not necessarily purchase something.

Once you’ve implemented Adwords conversion tracking, you can export these data to Google Analytics to see which ads have led to the most conversions. You can even import these conversions to Google Analytics. But make sure not to double-track and import data from one source to another. Ho seng joalo, you may end up with two copies of the same data. This can cause issues. This is a common problem and can be avoided by using a single AdWords conversion tracking tool.

While you can still use Adwords conversion tracking to make your business more efficient, it can be time-consuming and frustrating to figure out what works and what doesn’t. The key is to determine what kind of conversions matter most to your business and track them. Once you’ve decided what kind of conversions you’ll track, you’ll be able to determine how much money you’re making with each click or conversion.

To get started with Adwords conversion tracking, you’ll need to connect Google Analytics to your website. You’ll need to select the relevant category and name conversions in Google Analytics. Conversion tracking is very useful for tracking the effectiveness of ads and the actions of customers. Even a small increase in conversion rate can help you grow your business. Since every click costs money, you’ll want to know what is working and what isn’t.

The Google Tag Assistant can help you set up conversion tracking for your website. You can also use Google Tag Manager to implement it. Using the Google Tag Assistant, you can check the status of the conversion tracking tags. Once the tag is verified, you can use the Google Tag Assistant plugin to see if your conversion tracking code is working. And remember to use an alternate conversion tracking method that works well for your website. These tips can help you get the most out of your Adwords campaigns.

Haeba u ncha ho Adwords, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. Ho feta moo, remember that AdWords requires time and patience. If you’re not sure where to start, here are some tips to get you started:

Patlisiso ea mantsoe a sehlooho

While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. Ka lehlohonolo, there are several simple ways to refine your keyword research. Here are some tips to get you started:

Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, you’ll want to target these keywords. Hape, use the Keyword Planner to find related keywords based on your constraints. You can even browse through hundreds of keywords using this tool. When you’ve narrowed down your list, choose the most relevant ones. Make sure to check your keyword’s competition, as it can influence the success of your campaign.

Do not use the same keywords every month. You’ll lose money if you choose keywords that are too competitive. Long tail keywords are great for blog posts, but they must continue to grow in popularity month after month. We’ll cover long tail keywords in a future post. One way to check the popularity of a keyword is to use Google Trends. If there’s no data on the popularity of a particular keyword, you can’t use it in Adwords.

Keyword research is a critical part of organic search marketing. It is an important step in your strategy, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

Mohlala oa tefiso

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, enhanced CPC is best for increasing brand awareness and collecting data for future conversion.

Litšenyehelo ka ho tobetsa (CPC) is the most common bid method for Adwords. It is generally used for campaigns that target a smaller audience and don’t require a large volume of traffic. The cost-per-mille bidding method is useful for both types of campaigns because it provides insights into the number of impressions. This data is important in long-term marketing campaigns. If your budget is tight, consider a manual CPC bidding strategy.

Bidding model for Adwords is a complex system that utilizes a number of techniques to optimize ad campaigns. Depending on your campaign objectives, you can either set a maximum bid for a keyword or manually adjust the bid based on the number of conversions and sales. For advanced users, dynamic bidding can be used to track conversions and adjust the bid accordingly. A successful campaign will increase the bid when the campaign objective is met.

Manual bidding can be used to fine-tune ad targeting. Manual bidding can be used for ad groups and individual keywords. Manual CPC bidding is best suited for initial campaigns and data gathering. By using this strategy, you pay only when an ad is clicked. Manual CPC bidding allows you to tweak your bids individually to achieve optimal results. You can also choose to set a maximum CPC to increase control over your campaign.

Sekhahla sa ho tobetsa

A study released by WordStream on the average click-through rate (CTR) for AdWords campaigns found that it ranged from 0.35% ho 1.91%. The study also identified the factors that increase or decrease CTR, including the number of clicks per ad, the cost per click (CPC), and the cost per action (CPA).

While high CTR means high impressions, this does not mean ad campaign is working well. Using the wrong keywords can cost money and not convert. The ads should be tested in every aspect of their creation to ensure they are as relevant to the intended audience as possible. Aside from keyword research, ad content should also be optimized to boost CTR. Here are some tips for improving your CTR:

Ea pele, determine what type of website you’re running. Ka mohlala, eCommerce websites will have a lower CTR than lead generation sites. For eCommerce websites, localized campaigns can increase CTR, as consumers trust local businesses. While text and image ads are not the most persuasive for lead generation websites, informational and compelling ads can help drive viewer curiosity. This will ultimately lead to a click-through. Leha ho le joalo, the CTR depends on several factors, including the type of offer and the network.

Increasing CTR is an essential element of effective pay-per-click advertising. A high CTR directly affects cost per click, which determines quality score. The click-through rate is calculated by dividing the number of impressions by the number of clicks. If your CTR is above five percent, it means that a large portion of people who see your ads will click them. As long as this is the case, it’s worth optimizing your pay-per-click ads for a high CTR.

Mantswe a sehlooho a fosahetseng

Ho Adwords, negative keywords are words or phrases that prevent your ads from appearing when a user searches for them. You create negative keywords by adding a minus sign before a keyword or phrase. You can use any word or phrase as a negative keyword, such as ‘ninja air fryer’. A negative keyword can be as broad or as specific as you wish. Here are some ways to use negative keywords in your Adwords campaigns.

The default negative keyword match type is negative broad match. This means that negative broad match keywords will not show up for queries that contain all the negative terms. If you only have a couple of negative terms in your query, your ads will not show up. This means that you’ll be able to create campaigns faster by choosing negative broad match keywords. But you have to be careful when selecting negative broad match keywords. You don’t want to get stuck with a campaign that doesn’t have any sales.

You can use negative keywords at the ad group level to protect your ads from generic terms. Ka tsela ena, you’ll be able to block out any searches that don’t apply to your ad group. This strategy is particularly useful when you want to restrict certain ad groups. The negative keyword will automatically become the default negative keyword for future ad groups. Just be sure to check Google’s website and the ad groups for any ambiguities.

Your journey to using negative keywords begins with finding keywords that are irrelevant for your business. Once you have identified these keywords, you should use the search terms tab to discover in-depth search queries for those keywords. Review this report regularly to ensure that your ads are not wasting your valuable time and money on irrelevant keywords. Hopola, you’ll never make a sale if you don’t target the right people! If you don’t use negative keywords in Adwords, you’ll end up with a stale ad campaign.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. Ka mantsoe a mang, if your website only has local customers, you should target people who are in your area. Mohlala, if you’re a local plumber, you shouldn’t target people who live in the USA.

When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. Holim'a moo, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. This is a great way to target specific audience segments. This allows you to reach people who have already taken a specific action on your website. Qetellong, the key to effective audience targeting is understanding what makes a particular person click on your ad.

The first step in developing a successful Adwords campaign is targeting your audience. Adwords’ audience targeting features can help you target people who have expressed interest in your products or services. This will improve your campaign’s performance, while decreasing your ad spend on uninteresting eyeballs. You can also target people who have visited your website or app. This will help you better target your audience and improve your bidding strategy.

Pele o leka ho sebelisa Adwords, o hloka ho batlisisa mantsoe a hau a bohlokoa. Holim'a moo, o hloka ho tseba ho khetha mofuta oa papali, e bolelang hore na Google e bapisa lebitso la hau la bohlokoa hakae le seo batho ba se batlang. Mefuta e fapaneng ea papali e kenyelletsa hantle, poleloana, le bophara. U batla ho khetha mofuta o tšoanang hantle haholo, 'me e pharaletseng ke mofuta o fokolang haholo oa papali. Haeba o sa tsebe hantle hore na o khetha mofuta ofe, nahana ka ho hlahloba sebaka sa hau sa marang-rang le ho khetha motsoako o motle ho latela litaba tsa ona.

Patlisiso ea mantsoe a sehlooho

Mokhoa o motle oa ho sebelisa hamolemo letšolo la hau la AdWords ke ho etsa lipatlisiso tsa mantsoe a bohlokoa. U ka sebelisa sesebelisoa sa mahala sa mantsoe sa bohlokoa sa Google, Keyword Planner, kapa sesebelisoa se seng sa bohlokoa sa ho etsa lipatlisiso ka mantsoe a bohlokoa. Boemong bofe kapa bofe, lipatlisiso tsa hau li lokela ho shebana le mantsoe a nang le monyetla o phahameng ka ho fetisisa oa ho beoa lipatlong tsa Google. Moreki persona ke profil ea moreki ea loketseng. E qaqisa litšobotsi tsa bona, lipakane, mathata, litšusumetso, le mekhoa ea ho reka. Ho sebelisa lintlha tsena, o ka khetha mantsoe a bohlokoa ka ho fetisisa bakeng sa lets'olo la hau la AdWords. U ka sebelisa lisebelisoa tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa joalo ka Alexa ho fumana leseli ka bahlolisani le mantsoe a bohlokoa a lefelloang.

Hang ha u se u e-na le lethathamo la mantsoe a bohlokoa, u ka ntlafatsa lenane la hau ho fumana tse tla hlahisa phaello e phahameng ka ho fetisisa. Lentsoe la sehlooho la peo ke poleloana e tsebahalang e hlalosang sehlahisoa kapa tšebeletso. Ka mohlala, “lichokolete” e ka 'na ea e-ba lentsoe la bohlokoa la peo. Joale, ho sebelisa sesebelisoa sa ho khetha mantsoe a bohlokoa joalo ka Google Keyword Tool, eketsa patlisiso ea hau ho mantsoe a mang a amanang. U ka sebelisa motsoako oa mantsoe a amanang ho ntlafatsa leano la hau le ho feta.

Ho bohlokoa ho etsa lipatlisiso tsa mantsoe a bohlokoa methating ea pele ea letšolo la hau. Ho etsa joalo ho tla etsa bonnete ba hore tekanyetso ea hau e nepahetse 'me letšolo la hau le na le monyetla o motle oa ho atleha. Ntle le ho khetholla palo ea ho tobetsa ho hlokahalang ho hlahisa chelete e itseng, Patlisiso ea mantsoe a bohlokoa e boetse e netefatsa hore u shebile mantsoe a bohlokoa bakeng sa phutuho ea hau. Hopola, theko e tloaelehileng ka ho tobetsa e ka fapana haholo ho tloha ho keyword ho ea ho keyword le indasteri ho ea indastering.

Hang ha u se u khethile mantsoe a bohlokoa, u se u itokiselitse ho fumana seo bahlolisani ba se etsang bakeng sa liwebsaete tsa bona. SEO e kenyelletsa likarolo tse fapaneng tsa papatso ea dijithale, joalo ka tse boletsoeng mecheng ea litaba tsa sechaba le sephethephethe bakeng sa mantsoe a mang a bohlokoa. SOV ea lebitso le boemo ba 'maraka ka kakaretso bo tla u thusa ho tseba mokhoa oa ho holisa le ho hohela basebelisi ba hau.. Ntle le ho etsa lipatlisiso ka mantsoe a sehlooho, o ka boela oa bapisa bahlolisani’ libaka tsa lipatlisiso tsa mantsoe a bohlokoa a tlhaho.

Tefiso

Ho reka ho Google Adwords ke mokhoa oa ho lefa Google bakeng sa sephethephethe se fihlang sebakeng sa hau sa marang-rang. U ka khetha pakeng tsa mekhoa e fapaneng ea ho etsa kopo. Litheko tsa ho tobetsa ka ho penya ke tsona tse tsebahalang haholo. Ka mokhoa ona, o lefa feela ha motho a tobetsa papatso ea hau. Leha ho le joalo, Ho reka ka CPC le hona ke khetho. Ka ho reka mokhoa ona, o lefa feela ha motho a tobetsa papatso ea hau.

Le hoja ho ka khoneha ho reka papatso le ho bona kamoo e sebetsang kateng, ho ntse ho le bohlokoa ho e beha leihlo. Haeba u batla ho bona palo e phahameng ka ho fetisisa ea liphetoho ebe u li fetola thekiso, o hloka ho etsa bonnete ba hore lipapatso tsa hau li lebisitsoe ho batho ba nang le thahasello ho seo u fanang ka sona. Tlholisano e bohale 'me u ka sebelisa tlhahisoleseling ena ho etsa letšolo le atlehileng haholoanyane. U ka lula u ithuta ho bona ha u ntse u ntlafatsa letšolo la hau la ho fumana ROI e phahameng ka ho fetisisa.

Lintlha tsa boleng ke metric e 'ngoe e lokelang ho nahanoa. Lintlha tsa boleng ke tekanyo ea hore na papatso ea hau e bohlokoa hakae ho botsa lipotso. Ho ba le lintlha tsa boleng bo holimo ho tla thusa boemo ba hau ba papatso, kahoo u se ke ua tšaba ho e ntlafatsa! Ka ho eketsa tlhahiso ea hau, o ka eketsa lintlha tsa boleng ba papatso ea hau. U lokela ho ikemisetsa ho fumana bonyane lintlha tsa boleng ba 6.

Ke habohlokoa ho hopola hore sethala sa Google Adwords se ka ba boima ka linako tse ling. Ho u thusa ho utloisisa ts'ebetso eohle, e arole ka dikotoana tse nyane. Sehlopha se seng le se seng sa lipapatso ke sa letšolo, e leng moo o ka laolang tekanyetso ea hau ea letsatsi le letsatsi le tekanyetso eohle. Matšolo ke mantlha a letšolo la hau mme e lokela ho ba sepheo sa hau sa mantlha. Empa u se ke oa lebala hore letšolo la hau le ka ba le lihlopha tse ngata tsa lipapatso.

Lintlha tsa boleng

Adwords’ Quality Score ke tekanyo ea hore na lipapatso tsa hau li lumellana hantle hakae le litaba tsa sebaka sa hau sa marang-rang. E u thibela ho hlahisa lipapatso tse sa hlokahaleng. Metric ena e ka ba ntho e thata ho e utloisisa le ho ntlafatsa u le mong. E ka fumaneha feela ka Tlaleho ea Ts'ebetso ea Keywords ea Adwords. U ke ke ua e sebelisa mananeong a mang a sebeletsang lipapatso joalo ka DashThis. Ho thathamisitsoe ka tlase mekhoa e metle ea ho ntlafatsa Lintlha tsa hau tsa Boleng.

CTR e rarahane ho feta kamoo e ka hlahang kateng. E nahanela lintlha tsa histori le tlhōlisano ea hona joale ea lentsoe la sehlooho. Leha lentsoe la sehlooho le na le CTR e tlase, e ntse e ka fumana lintlha tsa boleng bo holimo. Google e tla u tsebisa esale pele hore na u ka lebella hore papatso ea hau e tla fumana bokae ha e qala. Fetola mongolo oa papatso ea hau ka nepo. U ka ntlafatsa Lintlha tsa hau tsa Boleng ka ho ntlafatsa likarolo tsena tse tharo.

Sekhahla sa ho tobetsa ke ntlha e 'ngoe ea bohlokoa. Haeba papatso ea hau e ka penya habeli, e tla ba le lintlha tsa boleng ba 0.5%. Ho fumana maikutlo a mangata liphethong tsa lipatlisiso ha ho na thuso haeba ho se motho ea tla tobetsa ho tsona. Letšoao lena le sebelisetsoa ho fumana bohlokoa ba lipapatso tsa hau. Haeba lipapatso tsa hau li sa fumane ho penya ho lekaneng, Lintlha tsa hau tsa Boleng li ka ba tlase ho feta tsa tlholisano. Leha ho le joalo, ha ho bolele hore o lokela ho emisa ho tsamaisa lipapatso tsa hau haeba boleng ba hau bo le tlase.

Ho phaella ho sekhahla se phahameng sa ho tobetsa, lipapatso tsa hau li tlameha ho amana le mantsoe a bohlokoa ao u a lebelletseng. Motsamaisi ea hloahloa oa papatso o tseba botebo ba ho tsamaea le lihlopha tsa mantsoe a sehlooho. Ho na le lintlha tse ngata tse etsang lintlha tsa boleng, ’me ho sebeletsa ho li ntlafatsa ho ka ba molemo ha nako e ntse e ea. Qetellong, e ka ntlafatsa boemo ba hau, le litšenyehelo tsa hau ka ho tobetsa. Leha ho le joalo, sena se ke ke sa finyelloa ka bosiu bo le bong, empa ka mosebetsi o itseng, e ka etsa phapang e kholo ka nako e telele.

Litšenyehelo ka ho tobetsa

U ka 'na ua ipotsa hore na u ka bala ROI ea hau joang ka theko ka ho tobetsa bakeng sa Adwords. Ho sebelisa li-benchmark bakeng sa liindasteri tse fapaneng ho ka u thusa ho ipehela tekanyetso ea hau ea ho bapatsa le ho ipehela lipakane. Mona ke matšoao a mang a khoebo ea thekiso ea matlo. Ho latela li-benchmark tsa indasteri ea AdWords, CPC bakeng sa indasteri ena ke 1.91% marangrang a ho batla le 0.24% marangrang a ponts'o. Haeba u rera ho sebelisa Google AdWords bakeng sa sebaka sa hau sa marang-rang kapa khoebo, hopola lintlha tsena.

Theko ea CPC hangata e bitsoa ho lefa ka ho tobetsa (PPC) litheko. Lipapatso tse hlahang liphethong tsa mantlha tsa mochini oa ho batla oa Google li ka bitsa chelete e kaalo 81 lisente ka ho tobetsa. Ena e ka 'na ea e-ba mokhoa oa khauta oa papatso ha ho tluoa tabeng ea lipane tsa ho halika. E phahamisa PPC ea hau, e phahameng phaello ea hau ho matsete e tla ba. Leha ho le joalo, tekanyetso ea hau ea PPC e tla fapana ho latela matsatsi a phomolo, tlhōlisano bakeng sa mantsoe a sehlooho, le lintlha tsa boleng.

Karolelano ea litjeo ka ho tobetsa bakeng sa Adwords e fapana ho ea ka indasteri, mofuta oa khoebo, le sehlahisoa. Theko e phahameng ka ho fetisisa ea ho penya e ho litšebeletso tsa bareki, ditshebeletso tsa molao, le eCommerce. Theko e tlase ka ho fetesisa ke leetong le ho amohela baeti. Litšenyehelo ka ho tobetsa ha lentsoe le itseng la sehlooho li ipapisitse le palo ea kopo, lintlha tsa boleng, le ho reka ka tlholisano. Litšenyehelo ka ho tobetsa ka 'ngoe li ka fetoha ho latela bahlolisani ba hau’ litefiso le boemo ba hau ba papatso.

Ho fokotsa litšenyehelo ka ho tobetsa, o ka khetha ho etsa litefiso tsa hau ka letsoho kapa ka boiketsetso. Joale, Google e tla khetha tefiso e loketseng haholo ho latela tekanyetso ea hau. U ka boela ua beha tekanyetso ea letsatsi le letsatsi bakeng sa letšolo la hau, ebe u tlohela tse ling ho AdWords. U ka ntlafatsa ak'haonte ea hau ka ho theha le ho boloka sebopeho se nepahetseng, le ho etsa liphuputso khafetsa ho tšoara liphoso leha e le life. Kahoo, u bala CPC ea hau joang?

Ho latedisa phetoho

Ho ba le pixel ea ho latela phetoho ea Adwords ke karolo ea bohlokoa ea leano la hau la ho bapatsa inthaneteng. Khoutu ena e u lumella ho bona hore na ke baeti ba bakae ba hlileng ba fetolelang webosaeteng ea hau. Joale u ka sebelisa lintlha tsena ho fetola lipapatso tsa nako e tlang le ho ntlafatsa ts'ebetso ea sebaka sa hau kaofela. Ho theha tracking ea phetoho sebakeng sa hau sa Marang-rang, etsa feela pixel ea ho latela phetolo webosaeteng ebe u e sebelisa ho latela baeti’ mosebetsi. U ka sheba data ka mekhahlelo e mengata, ho kenyeletsoa Letšolo, Sehlopha sa Papatso, Papatso, le Keyword. U ka ba ua etsa kopo ea mantsoe a bohlokoa ho latela ts'ebetso ea bona ea ho fetolela.

Ho theha phetisetso ea phetoho ea AdWords ho bonolo: o kenya feela Conversion ID, Phetoho Label, le Boleng ba Phetoho. U ka boela khetha ea “Mollo On” letsatsi la hore khoutu ea ho latela e qale. U ka khetha letsatsi leqepheng le itseng, joalo ka “Kea leboha” leqephe, ho etsa bonnete ba hore khoutu e sebetsa ka letsatsi le batloang. Letsatsi la Fire On e lokela ho ba matsatsi a 'maloa pele ho letsatsi leo u lakatsang ho hapa data ea phetoho.

Ho sebelisa AdWords ntle le ho latella phetoho ho tšoana le ho thella chelete ka har'a drainage. Ke tšenyo ea nako le chelete ho lula u tsamaisa lipapatso ha u ntse u emetse motho e mong ho kenya ts'ebetsong khoutu ea ho latela.. Lintlha tsa 'nete li tla qala ho hlaha hang ha u na le khoutu ea ho latela. Kahoo ke liphoso life tse atileng ka ho fetesisa tsa ho latedisa? Mabaka a mang a tloaelehileng ke ana:

Ho sebelisa tlhahlobo ea phetoho ea AdWords ke tsela e ntle ea ho bona hore na ke baeti ba bakae ba fetolelang sebakeng sa hau sa marang-rang. Ho latela phetoho ea AdWords ke karolo ea bohlokoa haholo ea ho bapatsa marang-rang bakeng sa likhoebo tse nyane, ha u ntse u lefa bakeng sa ho tobetsa e 'ngoe le e 'ngoe. Ho tseba hore na ke baeti ba bakae ba sokolohelang thekisong ho tla u thusa ho tseba hore na chelete ea hau ea papatso e kenya chelete kapa che. Ha u ntse u tseba sekhahla sa hau sa phetoho, liqeto tse molemo tseo u ka li etsang. Kahoo, qala ho kenya ts'ebetsong phetolo ea phetoho ea AdWords kajeno.