Tag: SEO

There are many aspects to be aware of when using Adwords. Litšenyehelo ka ho tobetsa, Lintlha tsa boleng, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Lintlha tsa boleng

Adwords’ Lintlha tsa boleng (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. Ho feta moo, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Ho ipapisitse le indasteri ea hau, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, mantsoe a sehlooho, le leqephe la ho fihla. If the Quality Score is high, your ad will be highly relevant to the keyword. Ka lehlakoreng le leng, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. Ka mokhoa o ts'oanang, the ad copy should be catchy but should not stray from the theme. Holim'a moo, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

Ka bokhutšoanyane, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Leha ho le joalo, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” kapa “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Ka kakaretso, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Mantswe a sehlooho a fosahetseng

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Leha ho le joalo, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Ka mohlala, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Leha ho le joalo, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Har'a melemo e mengata ea Google Adwords ke hore e ipapisa le baphatlalatsi’ litaba tsa papatso ho maqephe a mohatisi. Adwords e lumella baphatlalatsi ho eketsa sephethephethe ho liwebsaete tsa bona le ho arolelana chelete le mohatisi. E boetse e thusa baphatlalatsi ho etsa chelete ka litaba tsa bona ka ho beha leihlo ho penya ka bomenemene. Ithute haholoanyane ka Adwords le melemo ea eona. Ntle le moo, etela sebaka sa marang-rang sa tšehetso sa Google Adwords ho ithuta haholoanyane. E lokolohile ebile e sebetsa haholo!

Papatso ea PPC

Ho fapana le lipapatso tsa setso, Papatso ea PPC sethaleng sa Google Adwords e sebelisa fantisi ea theko ea bobeli ho fumana hore na CPC ke efe. Moreki o kenya chelete (bitsoa the “bid”) ebe o emela ho bona hore na papatso ea bona e khethiloe bakeng sa pontšo. Ha ba atleha, papatso ea bona e hlaha leqepheng la sephetho sa enjine ea ho batla. Babapatsi ba ka shebana le libaka kapa lisebelisoa tse itseng, 'me ba ka beha li-modifiers tsa li-bid ho ea ka sebaka.

Bakeng sa liphetho tse ngata, lets'olo la PPC le hlolang le lokela ho ipapisa le lipatlisiso tsa mantsoe a sehlooho le ho theha leqephe la ho fihla le ntlafalitsoeng bakeng sa lentsoe leo la sehlooho. Matšolo a amehang a hlahisa litšenyehelo tse tlase, kaha Google e ikemiselitse ho lefa hanyane bakeng sa lipapatso tse amehang le leqephe le khotsofatsang la ho fihla. Arola lihlopha tsa lipapatso, ka mohlala, e ka eketsa sekhahla sa ho tobetsa le Lintlha tsa Boleng tsa lipapatso tsa hau. Mme qetellong, papatso ea hau e bohlokoa haholoanyane ebile e entsoe hantle, ha papatso ea hau ea PPC e tla ba le phaello e ngata.

Papatso ea PPC ke sesebelisoa se matla sa ho holisa khoebo ea hau inthaneteng. E lumella babapatsi ho shebana le bamameli ba itseng ho latela lithahasello tsa bona le sepheo sa bona. Ba ka fetola matšolo a bona ho ea ka libaka tse itseng tsa sebaka, lisebelisoa, nako ea letsatsi, le sesebelisoa. Ka sepheo se nepahetseng, o ka fihlella habonolo bamameli ba shebiloeng haholo mme oa holisa katleho ea letšolo la hau la lipapatso. Leha ho le joalo, ha ua lokela ho e etsa u le mong, hobane e ka lebisa tahlehelong. Setsebi se ka u thusa ho ntlafatsa lets'olo la hau la PPC ho eketsa phaello ho tsetelo ea hau.

Google Adwords

E le hore u tsebe ho pepeseha ka Google AdWords, o hloka ho khetha mantsoe a bohlokoa le ho beha tefiso e ngata. Ke lipapatso tse nang le mantsoe a bohlokoa a amanang le khoebo ea hau feela tse tla hlahisoa ha batho ba sebelisa mantsoe a bohlokoa. Mantsoe ana a bohlokoa a ka lebisa ho liphetoho. Leha ho le joalo, ho na le lintlha tse ling tseo u ka li nahanang pele u qala letšolo la hau. Ka tlase ke litlhahiso tsa katleho. Tsena ha li reretsoe ho nka sebaka sa boiteko ba hau ba SEO. Empa li ka u thusa ho fumana molemo ka ho fetisisa letšolong la hau la papatso.

Tseba bamameli ba hau 'me u thehe kopi ea papatso e qobellang le e bohlokoa. Kopi ea lipapatso eo u e ngolang e lokela ho ipapisa le lipatlisiso tsa hau tsa mmaraka le lithahasello tsa bareki. Google e fana ka malebela le mohlala oa ho ngola lipapatso ho u thusa ho ngola kopi e khahlang ea papatso. Hang ha o entse sena, o ka kenya lintlha tsa hau tsa tefiso, likhoutu tsa papatso, le lintlha tse ling. Papatso ea hau e tla phatlalatsoa webosaeteng ea Google kahare 48 lihora.

Ho feta moo, o ka sebelisa karolo ea taolo ho Adwords ho shebisa libaka tseo e leng karolo ea marang-rang a Google. Mokhoa ona o tsejoa e le Site-Targeting. U ka ba ua bontša lipapatso ho basebelisi ba seng ba etetse sebaka sa hau sa marang-rang. Mokhoa ona o eketsa sekhahla sa ho sokoloha ha hau. Le, qetellong, o ka laola tekanyetso ea phutuho ea hau. Empa, ho eketsa katleho ea letšolo la hau, etsa bonnete ba hore u sebelisa sebopeho sa lipapatso se bolokang chelete e ngata.

Litšenyehelo ka ho tobetsa

Litsenyehelo ka ho tobetsa bakeng sa Adwords li itšetlehile ka lintlha tse 'maloa, ho kenyeletsa le lintlha tsa boleng, mantsoe a sehlooho, mongolo oa papatso, le leqephe la ho fihla. Lintlha tsena kaofela li lokela ho amana le lipapatso, le CTR (sekgahla sa ho tobetsa) e lokela hoba holimo. Haeba CTR ea hau e phahame, e bontša Google hore sebaka sa hau se na le thuso. Ho bohlokoa hape ho utloisisa ROI. Sengoliloeng sena se tla bua ka tse ling tsa lintlha tse atileng haholo tse amang litšenyehelo ka ho tobetsa ka ngoe bakeng sa Adwords.

Ea pele, nahana ka Return on Investment (ROI). Chelete e 'ngoe le e 'ngoe ea ho tobetsa lidolara tse hlano bakeng sa dolara e 'ngoe le e 'ngoe e sebelisoang papatsong ke theko e ntle bakeng sa likhoebo tse ngata, kaha ho bolela hore o fumana lidolara tse hlano bakeng sa papatso ka 'ngoe. Karo-karolelano ena e ka boela ea hlalosoa e le litšenyehelo ka theko e 'ngoe le e 'ngoe (CPA) ea 20 peresente. Haeba u sa khone ho fihlela karolelano ena, leka ho rekisetsa bareki ba teng.

Tsela e 'ngoe ea ho bala litšenyehelo tsa hau ka ho penya ke ho atisa litšenyehelo tsa papatso e' ngoe le e 'ngoe ka palo ea baeti ba e totileng.. Google e khothaletsa ho beha boholo ba CPC ho $1. Litsenyehelo tsa ho etsa kopo ka ho tobetsa ho 'ngoe, ka hlakoreng le leng, ho bolela hore u ipehela boholo ba CPC ka bouena. Litsenyehelo tsa ho etsa kopo ka ho tobetsa ha li fapane le maano a ikemetseng a ho etsa kopo. Haeba o sa tsebe hantle hore na boholo ba CPC ke bofe, qala ka ho sheba palo ea babapatsi ba bang’ lipapatso.

Lintlha tsa boleng

Ho ntlafatsa lintlha tsa boleng ba letšolo la hau la Adwords, o tlameha ho utloisisa likarolo tse tharo tsa lintlha tsa boleng. Likarolo tsena li kenyelletsa: katleho ea lets'olo, mantsoe a bohlokoa le kopi ea papatso. Ho na le mekhoa e mengata ea ho eketsa lintlha tsa hau tsa boleng, 'me e' ngoe le e 'ngoe ea tsena e tla ba le tšusumetso ts'ebetsong ea letšolo la hau. Empa ho thoe'ng haeba u sa tsebe hore na ke eng? Joale u se ke ua tšoenyeha. Ke tla hlalosa mokhoa oa ho ntlafatsa likarolo tsena tse tharo, kahoo o ka qala ho bona liphetho kapele!

Ea pele, etsa qeto ea CTR. Ena ke peresente ea batho ba tobetsang papatso ea hau. Ka mohlala, haeba u na le 500 maikutlo a lentsoe le itseng la sehlooho, Lintlha tsa hau tsa Boleng e ne e tla ba 0.5. Leha ho le joalo, nomoro ena e tla fapana bakeng sa mantsoe a bohlokoa a fapaneng. Ka hona, ho ka ba thata ho ahlola phello ea eona. Lintlha tsa boleng bo botle li tla ba teng ha nako e ntse e ea. Molemo oa CTR e phahameng o tla hlaka haholoanyane.

Kopi ea lipapatso e tlameha ho amana le mantsoe a bohlokoa. Haeba papatso ea hau e hlahisoa ke mantsoe a bohlokoa a sa sebetseng, e kanna ea shebahala e khelosa ebile ha e amane le lebitso la sehlooho leo u le lebisitseng. Kopi ea lipapatso e tlameha ho hohela, leha ho le joalo e sa khelohe molemong oa eona. Holim'a moo, e lokela ho pota-potiloe ke mongolo o nepahetseng le mantsoe a ho batla. Ka tsela ena, papatso ea hau e tla bonoa e le e bohlokoa haholo ho latela sepheo sa mofuputsi.

Teko ea ho arola

Haeba u le ncha ho A / B karohano ea liteko ho Adwords, u ka 'na ua ipotsa hore na u ka e beha joang. Ho bonolo ho theha le ho sebelisa mekhoa ea tlhahlobo ea data ho etsa hore matšolo a hau a AdWords a atlehe kamoo ho ka khonehang. Lisebelisoa tsa tlhahlobo ea ho arola tse kang Optmyzr ke mokhoa o motle oa ho hlahloba kopi e ncha ka tekanyo e kholo. Sesebelisoa sena se u thusa ho khetha sebopeho se setle ka ho fetisisa sa papatso ho latela lintlha tsa nalane le liteko tsa A/B tse fetileng.

Teko e arohaneng ho SEO ke mokhoa o motle oa ho ntlafatsa sebaka sa hau sa marang-rang bakeng sa liphetoho tsa algorithm le boiphihlelo ba mosebelisi. Etsa bonnete ba hore tlhahlobo ea hau e etsoa sebakeng se seholo se lekaneng; haeba u na le maqephe a 'maloa feela kapa sephethe-phethe se senyenyane haholo, liphello e tla ba tse sa tšepahaleng. Keketseho e nyane ea tlhokeho ea lipatlisiso e ka baka inflation, le lintlha tse ling li ka ba le tšusumetso liphellong. Haeba o sa tsebe hantle hore na o ka etsa tlhahlobo e arohaneng joang, leka sesebelisoa sa tlhahlobo sa lipalo sa SEO se kang SplitSignal.

Mokhoa o mong oa ho arola teko ho SEO ke ho etsa liphetoho ho litaba tsa maqephe a hau a ho lulisa. Mohlala, haeba u shebile lentsoe la bohlokoa le itseng, o ka fetola mongolo kopi ea sebaka sa hau sa marang-rang ho etsa hore e ipiletse ho basebelisi. Haeba u etsa phetoho sehlopheng se le seng 'me u bone hore na ke mofuta ofe o fumanang ho tobetsa haholo, o tla tseba hore na e sebetsa kapa che. Ke ka lebaka leo tlhahlobo ea karohano ho SEO e leng bohlokoa.

Litšenyehelo ka phetoho

The litšenyehelo Per Acquisition (CPA) le Litšenyehelo ka Phetoho (CPC) ke mantsoe a mabeli a sa tšoaneng. CPA ke chelete e hlokahalang ho rekisetsa moreki sehlahisoa kapa tšebeletso. Ka mohlala, haeba mong'a hotele a batla lipehelo tse eketsehileng, ba ka sebelisa Lipapatso tsa Google ho fumana batho ba bangata. Leha ho le joalo, palo ena ha e kenyeletse litšenyehelo tsa ho fumana moetapele ea nang le thahasello kapa moreki ea ka bang teng. Litsenyehelo tsa phetoho ka 'ngoe ke chelete eo moreki a e lefang bakeng sa tšebeletso ea hau.

Litšenyehelo ka ho tobetsa (CPC) marangrang a ho batla ho fapana ho latela indasteri le mantsoe a sehlooho. Karolelano ea li-CPC li $2.32 ka ho tobetsa bakeng sa marang-rang a ho batla, ha li-CPC tsa lipapatso tsa marang-rang li le tlase haholo. Joalo ka mekhoa e meng ea papatso, mantsoe a mang a bohlokoa a bitsa chelete e ngata ho feta a mang. Litheko tsa Adwords lia fapana ho latela tlholisano ka har'a 'maraka. Mantsoe a bohlokoa ka ho fetisisa a theko e boima ka ho fetisisa a fumanoa liindastering tse nang le tlhōlisano. Leha ho le joalo, Adwords ke mokhoa o sebetsang oa ho holisa khoebo ea hau ea inthaneteng.

Ntle le litšenyehelo tsa phetoho ka 'ngoe, CPC e tla boela e u bontše hore na moeti o nkile khato ka makhetlo a makae. Haeba tebello e tobetse lipapatso tse peli, o lokela ho fetisa chelete e tsoang ka bobeli ho likhoutu tsa phetoho. Haeba moreki a reka lihlahisoa tse peli, CPC e tla ba tlase. Ho feta moo, haeba moeti a tobetsa lipapatso tse peli tse fapaneng, ba di reke ka bobedi, e bolelang kakaretso ea PS50. Molemong oa sena, ROI e ntle e tla ba kholo ho feta PS5 bakeng sa tobetsa e 'ngoe le e' ngoe.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, mantsoe a sehlooho, litefiso, and conversion tracking. If you’re not sure where to start, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Litšenyehelo

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Ka ho sebelisa mantsoe a bohlokoa a fosahetseng, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Hape, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Ka mohlala, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

There are several factors that affect cost per click, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Ka mohlala, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Mantsoe a sehlooho

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Leha ho le joalo, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Mohlala, you want people to click your ads because they’re looking for a solution to a problem. Leha ho le joalo, this may not be the case when people are searching outside of search engines, ka mohlala. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, hopola hore ha se mantsoe ohle a bohlokoa a entsoeng a lekana. While some may seem smart at first, some are not. A search for “password ea wifi” indicates that people are looking for a wifi password, not a specific product or service. Ka mohlala, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Mohlala, you can see their working hours and commute times. Hape, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Ka mohlala, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Leha ho le joalo, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Leha ho le joalo, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Ho latedisa phetoho

You can use AdWords conversion tracking to see how many of your ads are converting. Hangata, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 matsatsi, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Hangata, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Leha ho le joalo, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

Ha o theha Webosaete kapa Liphetoho tsa Call On-Site, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, ho kenyeletsoa Letšolo, Sehlopha sa Papatso, Papatso, le Keyword. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Ka mohlala, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Ka hlakoreng le leng, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Kahoo, you should use AdWords conversion tracking if you have multiple online marketing channels.

Haeba u batla ho sebelisa Google Adwords bakeng sa letšolo la hau la ho bapatsa, o tla hloka ho tseba lintlha tse ling tsa motheo mabapi le hore na e sebetsa joang. U lokela ho sebelisa theko-per-click (CPC) kopola, Papatso e lebisitsoeng hosaete, le ho tsepamisa maikutlo hape ho eketsa litefiso tsa ho penya. Ho qala, bala sengoloa sena ho fumana likarolo tsa bohlokoa tsa AdWords. Ka mor'a ho bala sehlooho sena, o lokela ho khona ho theha letšolo le atlehileng.

Litšenyehelo ka ho tobetsa (CPC) kopola

Litheko tsa ho tobetsa ka ho penya ke karolo ea bohlokoa ea phutuho e sebetsang ea PPC. Ka ho fokotsa litšenyehelo tsa hau ka ho tobetsa, o ka eketsa sephethephethe sa hau le maemo a ho sokoloha. CPC e laolwa ke kopo ya hao le ka foromo e nahanelang boleng ba papatso, boemo ba papatso, le litlamorao tse reriloeng tsa likeketso le mefuta e meng ea lipapatso. Mokhoa ona o itšetlehile ka lintlha tse 'maloa, ho kenyelletsa le mofuta oa sebaka sa marang-rang seo u nang le sona le litaba tsa eona.

Maano a ho reka ka CPC a fapane bakeng sa sebaka ka seng. Ba bang ba sebelisa ho reka ka letsoho ha ba bang ba itšetlehile ka maano a ikemetseng. Ho na le melemo le mathata ka bobeli. O mong oa melemo ea bohlokoahali ea ho reka ka boiketsetso ke hore e lokolla nako ea mesebetsi e meng. Leano le letle le tla u thusa ho ntlafatsa litšenyehelo tsa hau le ho fumana litholoana tse ntle. Hang ha u se u thehile lets'olo la hau mme u ntlafalitse litefiso tsa hau, u tla be u le tseleng ea ho matlafatsa ponahalo ea hau le ho fetola sephethephethe sa hau.

CPC e tlase e u fa monyetla oa ho penya haholoanyane bakeng sa tekanyetso ea hau, 'me palo e phahameng ea ho tobetsa e bolela hore ho na le menyetla e mengata ea ho ba le sebaka sa hau sa marang-rang. Ka ho beha CPC e tlase, o tla khona ho fumana ROI e phahameng ho feta ka mekhoa e meng. Molao o motle oa letsoho ke ho theha tefiso ea hau ho karolelano ea thekiso eo u lebelletseng ho e etsa ka khoeli. Ha u fumana liphetoho tse ngata, e phahamisa ROI ea hau.

Ka makholo a likete a mantsoe a bohlokoa a fumanehang, tefiso ea ho tobetsa ka ho penya ke karolo ea bohlokoa ea phutuho e atlehileng ea PPC. Le hoja li-CPC tse phahameng li sa hlokehe bakeng sa indasteri e 'ngoe le e' ngoe, litšenyehelo tse phahameng li ka etsa hore li fihlellehe haholoanyane. Ka mohlala, haeba khoebo e fana ka sehlahisoa sa boleng bo holimo, e ka khona ho lefa CPC e phahameng. Ka papiso, liindasteri tse nang le litšenyehelo tse phahameng ka ho tobetsa ka 'ngoe li ka khona ho lefa CPC e phahameng ka lebaka la boleng ba bophelo bohle ba bareki..

Chelete eo u e sebelisang ka ho tobetsa ka 'ngoe e itšetlehile ka lintlha tse' maloa, ho kenyelletsa lintlha tsa boleng le bohlokoa ba mantsoe a sehlooho. Haeba lentsoe la hau la sehlooho le sa amane le 'maraka oa hau oa khoebo, tlhahiso ea hau e ka eketseha ka 25 peresente kapa ho feta. CTR e phahameng ke sesupo se le seng sa hore papatso ea hau e bohlokoa. E ka eketsa CPC ea hau ha e ntse e fokotsa Avg ea hau. CPC. Bahoebi ba Smart PPC baa tseba hore ho reka ha CPC ha se taba ea mantsoe a bohlokoa feela, empa motsoako oa lintlha tse ling.

Ha CPC e reka Adwords, o lefa mohatisi chelete e itseng bakeng sa ho tobetsa ka 'ngoe ho latela boleng ba papatso ea hau. Mohlala, haeba u reka lidolara tse sekete 'me u tobetse hang feela, o tla lefa theko e phahameng ho feta ha o sebelisa marang-rang a lipapatso joalo ka Bing. Leano lena le u thusa ho fihlela palo e phahameng ea bareki le theko e tlase ka ho tobetsa.

Papatso e lebisitsoeng hosaete

Ka Site Targeting sebakeng, Babapatsi ba Google ba khona ho khetha liwebsaete tseo lipapatso tsa bona li tla hlaha ho tsona. Ho fapana le papatso ea ho patala ka ho penya, Site Targeting e lumella babapatsi ho shebana le libaka tse itseng tsa litaba. Leha papatso ea ho patala e le ntle bakeng sa babapatsi ba tsebang hantle seo bareki ba bona ba se batlang, e siea karolo e ka bang teng ea mmaraka e sa sebelisoe. Malebela ke ana a ho etsa hore lipapatso tsa hau li hlahelle:

Mohato oa pele oa ho eketsa litefiso tsa hau tsa ho sokoloha ke ho khetha papatso e nepahetseng e shebaneng le sebaka sa marang-rang. Lipapatso tse amanang le litaba tsa sebaka se itseng li ka fetoha habonolo. Khetha mokhoa o ikhethileng oa sebaka sa marang-rang ho qoba ho khathala ha bamameli, e leng ha bamameli ba khathala ke ho bona lipapatso tse tšoanang li felile. Sena se bohlokoa haholo ha ho bapatsoa batho ba nang le kutloisiso e tlase ea ho bala. Ke ka lebaka lena ho fetola baqapi ba lipapatso khafetsa ho ka thusang.

Ho shebisana hape

Ho sebelisa ho lebisa tlhokomelo hape ka Adwords ho ka ba molemo haholo. E ka sebelisoa ho hohela bareki ba ka bang teng webosaeteng ea hau. Facebook e na le tse fetang 75% ea basebelisi ba mehala, ho etsa hore e be khetho e ntle ea ho matlafatsa boteng ba hau ho Twitter. Holim'a moo, o ka sebelisa monyetla oa Adwords’ Sebopeho se bonolo sa mobile ho hapa maikutlo a bamameli ba hau. Ka tsela ena, o ka li fetolela ho bareki. Ho sebelisa Facebook le Twitter bakeng sa ho shebana hape ke mokhoa o motle oa ho sebelisa hamolemo mokhoa ona o matla oa papatso..

Ho tsepamisa maikutlo hape ka Adwords ho na le melemo e mengata. E u thusa ho lula u buisana le bareki ba hau ba teng le ho fihlela ba bacha. Ka ho beha li-tag tsa Script sebakeng sa hau sa Marang-rang, batho ba kileng ba etela sebaka sa hau sa marang-rang nakong e fetileng ba tla bona lipapatso tsa hau hape, ho hlahisa khoebo e pheta-phetoang. Google e boetse e u lumella hore u sebelise ho lebisa tlhokomelo hape ka Adwords ho pholletsa le mecha ea litaba ea sechaba, ho kenyeletsa le Facebook, Twitter, le YouTube.

Lipapatso tsa Google li sebelisa khoutu e bitsoang “retargeting” e sebetsang le sebatli sa moeti ho romella lipapatso. Khoutu ha e hlahe skrineng sa moeti oa sebaka sa marang-rang, empa e buisana le sebatli sa mosebedisi. Ho bohlokoa ho hlokomela hore mosebelisi e mong le e mong oa inthanete a ka tima li-cookies, e leng se tla etsa hore boiphihlelo ba ho bapatsa ka marang-rang bo se be ba motho ka mong. Liwebosaete tseo tse seng li ntse li e-na le tag ea Google Analytics e kentsoeng li ka tlola ho kenya khoutu ea sepheo sa Lipapatso tsa Google..

Mokhoa o mong oa ho shebana hape le Adwords ke retargeting e thehiloeng lethathamong. Mofuteng ona oa ho shebisisa hape, basebelisi ba se ba etetse sebaka sa Marang-rang mme ba tobetse ho leqephe la ho fihla ka mor'a ho penya. Lipapatso tsena tse lebisitsoeng li ka khothaletsa baeti ho reka kapa ho ntlafatsa ho ingolisa. Ho shebana hape le Adwords ke leano le letle la ho hlahisa litebele tsa boleng bo holimo.

Ho na le mekhoa e mengata ea ho ntlafatsa lipapatso tsa hau tsa Adwords. U ka kopitsa le ho beha lipapatso tse seng li ntse li le teng akhaonteng ea hau, kapa hlahloba mabokose ka bobeli ho etsa liphetoho. Ka mor'a hore u kopitse 'me u fetise, o ka bapisa kopi ea hau le sehlooho sa hau le lipapatso tse ling. Haeba kopo e sa sebetse, leka ho e ngola hape 'me u hlahlobe litefiso tsa hau tsa phetoho. U kanna ua batla ho etsa li-tweaks ho kopi, hape. Mona ke malebela a ho ntlafatsa letšolo la hau la Adwords:

Litšenyehelo ka ho tobetsa

Leha CPC e le karolo ea bohlokoa ea papatso ea inthaneteng, ho na le mekhoa e meng ea ho boloka litšenyehelo li le tlas'a taolo. Ka ho sebelisa Google AdWords, o ka beha lipapatso webosaeteng efe kapa efe ho latela lentsoe kapa poleloana efe kapa efe. Ho sa tsotelehe mofuta oa khoebo ea hau, o lokela ho beha leihlo ka hloko litefiso tsa Google ho qoba ho feta. Ho thathamisitsoe ka tlase ke malebela a bohlokoa ao u lokelang ho a hopola ha u etsa qeto ea litšenyehelo tsa hau ka ho tobetsa ka ngoe.

Litsenyehelo tsa ho penya ka 'ngoe bakeng sa Adwords li fapana ho latela sehlahisoa se bapatsoang. Boholo ba li-platform tsa lipapatso tsa inthaneteng li thehiloe fantising, ho bolelang hore babapatsi ba lefa ho latela palo ea likhetho tseo ba li fumanang. Ho phahama ha bareki’ litefiso, hangata lipapatso tsa bona li tla bonoa phepelong ea litaba. Haeba khoebo ea hau e batla sephethephethe se phahameng, li-CPC tse phahameng li ka u thusa ho eketsa ponahalo ea hau. U ka sebelisa Google Analytics ho bona hore na ke mantsoe afe a bohlokoa a fetolelang hantle.

Litsenyehelo tse nepahetseng ka ho tobetsa ka 'ngoe li tla ipapisa le ROI ea hau. Likhoebo tse ngata li nka hore karo-karolelano e mehlano ho isa ho e le 'ngoe e amoheleha ha ho sebelisoa litšenyehelo ka pono e 'ngoe le e 'ngoe (CPI) papatso. Tsela e 'ngoe ea ho sheba litšenyehelo ka ho penya ke liperesente tsa ho tobetsa ho chelete. Ka ho eketsa karolelano ea boleng ba bareki, CPC ea hau e tla ba holimo. Ikemisetse ho eketsa phaello ea matsete (ROI).

Ho eketsa CPC bakeng sa letšolo la hau la Adwords, nahana ka ho ntlafatsa ROI ea likanale tsa hau tse ling tsa ho bapatsa. Ho fihlela sepheo sena ho tla u lumella ho nka monyetla oa ho reta lipapatso ho mecha ea litaba ea sechaba le lipehelo tse tobileng. Ho phaella moo, lengolo-tsoibila le ka sebetsa le liteishene tsohle tsa hau tsa ho bapatsa, ho eketsa khoebo ea hau le ho fokotsa litšenyehelo. U ka khona ho laola tekanyetso ea hau ha u ntse u eketsa ROI ea hau ka ho sebetsa le Customer Acquisition Cost. Kahoo, o emetse eng?

Litšenyehelo ka phumano

CPA, kapa litšenyehelo ka ho fumana, e lekanya kakaretso ea litšenyehelo tsa ho fumana moreki. Ketsahalo ea ho sokoloha e kanna ea rekoa, tlhahiso ea foromo, kopo download, kapa kopa ho founelwa. Theko e 'ngoe le e 'ngoe ea ho reka hangata e sebelisoa ho lekanya katleho ea mecha ea litaba ea sechaba, imeile tsa mebaraka, le papatso e lefelloang. Le hoja SEO e se na litšenyehelo tse tobileng tsa papatso, hoa khoneha ho fumana mohopolo o motle oa katleho ea papatso ea lengolo-tsoibila ka ho bala CPA ka ketso.

Le hoja CPA e le ea bohlokoa ho letšolo lefe kapa lefe la ho bapatsa, ho thata ho bapisa le tekanyetso e tloaelehileng. E fapana haholo ho latela sehlahisoa, indasteri, le theko. Theko e tlase ea theko ka 'ngoe, ha letšolo la hau la lipapatso le betere. Ho bala CPA ea hau, o lokela ho bala palo ea metrics, ho kenyeletsoa sekhahla sa ho tlokoma le ketelo e ikhethang. Haeba CPA ea hau e phahame, leano la hau la ho bapatsa le ka hloka ho fetoloa.

U ka boela ua bala CPA bakeng sa likhoebo tse se nang lihlahisoa kapa litšebeletso. Likhoebo tsena li ka sala morao liphetoho, joalo ka ho tlatsa liforomo le ho ngolisa demo, ho sebelisa liforomo. Leha ho le joalo, ha ho na tekanyetso ea ho fumana litšenyehelo tse nepahetseng bakeng sa ho reka, kaha khoebo ka 'ngoe ea inthanete e na le lihlahisoa tse fapaneng, litheko, mathoko, ditshenyehelo tsa tshebetso, le matšolo a lipapatso. Mokhoa o motle oa ho bala CPA ke ho tseba hore na letšolo la hau la papatso le hlahisa liphetoho tse kae.

CPA ke mokhoa o tloaelehileng oa ho latela katleho khoebong ea ho batla. E thusa ho tseba hore na u sebelisa bokae ho fumana moreki e mocha. Hangata CPA e balloa phetoho ea pele, joalo ka ho ingolisa ka foromo kapa peeletso ea demo. U ka boela ua lekola le ho lekanya katleho ea lipapatso tsa hau le ho fumana hore na li bitsa bokae ho li fumana. Ha u fumana liphetoho tse ngata, hanyenyane u tla lefa ka nako e telele.

Sekhahla sa phetoho

Haeba u batla ho eketsa sekhahla sa ho sokoloha ho Adwords, ho na le lintho tseo u lokelang ho li etsa ho e ntlafatsa. Ea pele, o hloka ho utloisisa hore na sekhahla sa phetoho ke eng. Sekhahla sa phetoho ho Google Adwords ke liperesente tsa baeti ba tobetsang papatso ea hau ebe ba e fetola. Sekhahla sena sa ho sokoloha e ka ba eng kapa eng ho tsoa 10% ho 30%. Sekhahla se setle ka ho fetisisa sa ho sokoloha se phahame ka makhetlo a mararo ho isa ho a mahlano ho feta karolelano ea indasteri. Bakeng sa ho eketsa sekhahla sa ho sokoloha ha hau, o lokela ho leka ka litlhahiso tse fapaneng le ho leka ho phalla ha sebaka sa hau sa marang-rang. Sena se tla u thusa ho utloisisa se sebetsang le se sa sebetseng. Ho feta moo, o ka nka monyetla oa ho bapatsa hape ho ts'oara baeti ba bontšitseng thahasello lihlahisoa tsa hau.

Ka kakaretso, mobapatsi e mong le e mong o lokela ho batla sekhahla sa ho sokoloha bonyane 2.00%. Sena se bolela hore bakeng sa mong le e mong 100 baeti ba sebaka sa marang-rang, bonyane ba babeli ba lokela ho tlatsa foromo ea ho ikopanya. Bakeng sa lik'hamphani tsa B2B, tekanyo ena e lokela ho ba ka holimo ho tse peli. Bakeng sa liwebsaete tsa e-commerce, it should be two orders per hundred visitors. Leha ho le joalo, there are certain circumstances when a visitor does not fill out a form, but the conversion should still count. Regardless of the case, a high conversion rate on Adwords will increase your business and boost your ROI.

Another important factor in improving conversion rate is to focus on your ideal customers. By focusing on the right audience, you will be able to capture the bottom of the funnel traffic that you are looking for. While many advertisers spend a lot of money on advertising, only a small percentage actually convert. If you focus on the right audience, you’ll be able to maximize your revenue and decrease your costs. When you have the right customers, your conversion rate will skyrocket!

Patlisiso ea mantsoe a sehlooho

Haeba u batla hore letšolo la hau la papatso le atlehe kamoo ho ka khonehang, ho bohlokoa ho utloisisa bohlokoa ba lipatlisiso tsa mantsoe a bohlokoa. Khetho e fosahetseng ea mantsoe a bohlokoa e tla u senyetsa nako le boiteko, kaha batho ba e batlang ha ho bonolo hore ba batle sehlahisoa sa hau. Ho sebelisa sete e itseng ea mantsoe a bohlokoa ho tla etsa bonnete ba hore u fihla ho bamameli ba hau. Malebela ke ana a ho etsa hore mokhoa oa hau oa ho etsa lipatlisiso oa mantsoe a sehlooho a be bonolo. – Ithute ka motho ea rekang. Moreki persona ke sehlopha sa mantsoe a bohlokoa a bontšang sepheo se tšoanang sa mofuputsi. E ka u thusa ho lebisa tlhokomelo ho bamameli ba itseng, le ho etsa dikahare ka nepo.

– Tseba bamameli ba hau. Patlisiso ea mantsoe a sehlooho e u fa temohisiso eo u e hlokang ho tseba litlhoko tsa bamameli ba hau. E boetse e u thusa ho fumana hore na ke mantsoe afe a bohlokoa a bohlokoa bakeng sa sebaka sa hau sa marang-rang, le tse nang le tlhodisano ka ho fetisisa. Lintlha tsena li ka ba molemo bakeng sa leano la hau la litaba le leano la hau la ho bapatsa ka kakaretso. Hangata, batho ba batla litharollo inthaneteng, le ho sebelisa mantsoe a bohlokoa ho ka u thusa ho lebisa bamameli ba nepahetseng. Ha litaba tsa hau li lebisitsoe haholoanyane, sephethephethe se eketsehileng seo u ka lebellang ho se fumana.

– Tseba tlholisano ea hau. Ho sebelisa lisebelisoa tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa, u ka fumana hore na baphadisani ba hao ba lebisitse ho eng le hore na ba hlodisana jwang. Etsa bonnete ba hore u khetha mantsoe a bohlokoa a sa hlolisanoeng ho feta tekano kapa a tloaelehileng haholo. Khetha li-niches tse nang le sephethe-phethe se phahameng. Mantsoe a bohlokoa a tla hohela batho ba bangata. Qetellong, bapisa mantsoe a hau a bohlokoa le bahlolisani ba hau’ dikahare le maemo. Hang ha u se u e-na le maikutlo a hlakileng a litlhoko tsa bamameli ba hau, o ka qala ho ngola litaba ho phethahatsa litlhoko tseo.

Ho etsa papatso e khahlang

Ho bohlokoa ho theha papatso e ntle haeba u batla hore khoebo ea hau e hlahelle ho tse ling. Papatso e ntle e tlameha ho ba ea bohlokoa le e fapaneng, mme o arabe potso eo mmadi a ka bang le yona mabapi le sehlahiswa kapa tshebeletso ya hao. Ho etsa papatso ho bonolo ebile ho thata, hobane lefatše la dijithale le na le litataiso le lisebelisoa tse ngata. Mona ke lintho tse supileng tseo u lokelang ho li hopola ha u etsa papatso e atlehileng:

Sebelisa mantsoe a matla – ana ke mantsoe a bohlokoa a hulelang 'mali le ho tsosa thahasello ea bona. Ho sebelisa lentsoe “uena” papatsong ea hau ke e 'ngoe ea litsela tse sebetsang tsa ho hapa tlhokomelo ea bamameli ba hau. Batho ba arabela hantle ho kopi ea lipapatso e shebaneng le bona, eseng khoebo ea hau. The “uena” kopi ea hau ea papatso e lebisa tlhokomelo ho moreki ho motho ea balang papatso, 'me kahoo e eketsa menyetla ea hore ba e tobetse.

Ha u etsa kopi ea hau ea papatso, hopola ho ngola sehlooho se khahlang, e hlalosang hore na sehlahisoa kapa tšebeletso ea hau ke eng mme e kenyelletsa lentsoe la bohlokoa le phahameng ho tsoa sehlopheng sa hau sa lipapatso. Sena se tla thusa lintlha tsa hau tsa boleng ba mantsoe a sehlooho. Haeba u na le mantsoe a mangata a bohlokoa sehlopheng, ha u ikutloe u tlamehile ho ngola mongolo o arohaneng oa papatso bakeng sa e 'ngoe le e 'ngoe. Ho e-na le hoo, nahana hore na sehlooho se akaretsang sa sehlopha sa lipapatso ke sefe, le ho ngola mongolo ho potoloha mantsoe a bohlokoa a bonahalang a le bohlokoa ho sehlopha sa lipapatso.

Haeba u ncha ho Adwords, tataiso ena e potlakileng e tla akaretsa lintlha tsa motheo: Patlisiso ea mantsoe a sehlooho, Mefuta ea matšolo, Litefiso tsa CPC, le Negative keywords. Ka mor'a ho bala sehlooho sena, u tla be u itokiselitse ho qala lets'olo la hau la pele la AdWords! Tsoela pele ho bala bakeng sa malebela le maqheka a ho etsa hore letšolo la hau le atlehe. U tla ba le boitšepo ho feta neng kapa neng! Kahoo qala! Hape u se ke oa lebala ho sheba litataiso tsa rona tse ling tsa Adwords le lingoloa tsa hore na u ka etsa joang bakeng sa malebela le maqheka a mang..

Patlisiso ea mantsoe a sehlooho

E 'ngoe ea litsela tse molemohali tsa ho fumana mantsoe a bohlokoa ke ho sebelisa sesebelisoa se kang sesebelisoa sa mantsoe a bohlokoa sa Bing. Bing ke enjine ea bobeli e kholo ea ho batla lefatšeng, ho sebetsa ho feta 12,000 limilione tse batloang khoeli le khoeli. Sesebelisoa sena se tla u fa lethathamo la litlhahiso tsa mantsoe a bohlokoa ho latela mantsoe a bohlokoa ao u a khethileng. Sebelisa manane ana ho theha litaba, ho eketsa menyetla ea hau ea ho hohela baeti ba bacha. U ka boela ua sebelisa manane ana ho hlahisa litaba tse ncha, joalo ka poso ea blog kapa video.

Patlisiso ea mantsoe a sehlooho ke mokhoa oa ho tseba mantsoe a bohlokoa ao batho ba a sebelisang ho batla lihlahisoa kapa litšebeletso tsa hau. Ka ho etsa sena, u tla ithuta ka lihlooho tse tsebahalang le hore na ke mefuta efe ea litaba eo batho ba e batlang. Ho tseba hore na ke mantsoe afe a bohlokoa a tsebahalang har'a bamameli bao u ba batlang ho tla u thusa ho tseba hore na u ka hlahisa mefuta efe ea litaba. Hang ha u se u e-na le lethathamo la hau la mantsoe a bohlokoa, o ka lebisa mantsoe ana a bohlokoa ka ho kopitsa lipapatso, papatso ea litaba tsa sechaba, le maano a mang.

Ha u etsa lipatlisiso ka mantsoe a sehlooho, u tla batla ho tsepamisa maikutlo ho tse tobileng ho feta tse akaretsang. Lebaka le bonolo: haeba lentsoe la sehlooho le pharaletseng, ha ho na monyetla oa ho fihlela bamameli ba hau. Haeba u sebelisa mantsoe a bohlokoa ka kakaretso, mohlomong u tla senya nako le chelete. Mantsoe a sehlooho a pharaletseng, ka hlakoreng le leng, e ke ke ea tlisa sephethephethe se seholo. Ha u fumana mantsoe a bohlokoa a khethehileng, boteng ba hau ba inthaneteng bo tla atleha. Lethathamo la mantsoe a bohlokoa le entsoeng hantle le tla u lumella ho lebisa tlhokomelo ho bamameli ba itseng ba nang le litaba tse nepahetseng.

Ho na le lisebelisoa tse 'maloa tsa mahala le tsa premium tse ka u thusang ka patlo ea hau ea mantsoe a bohlokoa. Moz's Keyword Explorer ke e 'ngoe ea lisebelisoa tse joalo, mme e fana ka mefuta ea mahala le ea premium. Tlhahlobo ea Larry Kim ea Moz's Keyword Explorer e ka u fa leseli la hore na Moz's Keyword Explorer e bohlokoa hakae.. SEMrush ke sesebelisoa se seng se setle sa mantsoe a bohlokoa se nang le mofuta oa mahala le o lefelloang. U ka li leka ka bobeli pele u etsa qeto ea ho qetela.

Mofuta oa lets'olo

Ho na le mekhoa e mengata ea ho eketsa tekanyetso ea hau ea papatso ka ho sebelisa mefuta e fapaneng ea Letšolo e fumanehang ho Adwords.. Ha mofuputsi a thaepa lentsoe le akaretsang, enjine ea ho batla e tla fana ka tlhahiso ea borashe ba Morphe ho mosebelisi. Mofuta ona oa patlo o nepahetse bakeng sa li-brand tse nang le tlhokomeliso e phahameng ea lebitso, hobane sepheo ke hore mmatli e be moreki. Le hoja meputso ea mofuta ona oa letšolo e phahame, ha ho bonolo ho fetolela bafuputsi bao ho ba bareki. Ka mohlala, ha motho a batla “Morphe brushes,” papatso e tla hlaha bakeng sa borashe ba Morphe ba rekisoang haholo. Ho ka boleloa se tšoanang ka li-palettes tsa eyeshadow.

Mofuta o mong oa lets'olo ke lets'olo la maemo, e behang lipapatso tsa hau libakeng tse tšoanang. Mofuta ona oa lets'olo o bohlokoa haholo likhoebong tsa lehae. Mofuta ona oa papatso o bonts'a lintlha tsa khoebo tse amehang ka mokhoa oa litšoantšo tse sebetsanang. U ka khetha hore na u shebile hokae le hore na u batla hore lipapatso tsa hau li sebetse nako e kae. Mofuta ona oa papatso o ka holisa ponahalo ea lebitso la hau mme oa eketsa katleho ea ho bapatsa hape. Haeba u ntse u tsamaisa letšolo la infographic, lipapatso tsa hau li tla behoa liwebsaeteng tse tšoanang.

Ho na le mekhoa e meng ea ho eketsa katleho ea letšolo la hau la Adwords. Letšolo la ho batla le tsebahalang le ka u thusa ho fumana temohisiso ea bohlokoa ho seo bamameli ba hau ba se batlang. Matšolo a ho batla a tsebahalang le ona a ka u thusa ho hlahisa litebello le lipheo tse holimo. Ka mohlala, o ka tsamaisa papatso bakeng sa sebaka sa marang-rang sa khoebo ea hau, ebe o sebelisa URL ea leqephe la ho fihla ho khanna sephethephethe se eketsehileng. Ena ke mokhoa o motle oa ho hohela baeti ba bacha le ho eketsa sekhahla sa hau sa ho sokoloha.

Theko ea CPC

U ka 'na ua ipotsa hore na u ka fokotsa tlhahiso ea hau ea CPC joang bakeng sa Adwords ho eketsa phaello. Le hoja ena e le eona tsela e hlakileng ka ho fetisisa ea ho etsa joalo, ke e 'ngoe feela ea likhetho tse ngata. U lokela hape ho nahana ka ho fokotsa likarolo tse ling tsa letšolo la hau. Ho sebelisa Pathvisit ke sesebelisoa sa ho bapatsa se fumanehang ho bohle se ka latedisang mehala, fetola baeti ba bangata, le ho hlahisa litlaleho tsa papatso. Ka ho theola tefiso ea hau ea CPC, o ka eketsa menyetla ea hau ea ho bona ROI e phahameng le litšila tse fokolang tsa lipapatso.

Ho itšetlehile ka tekanyetso ea hau, o ka beha tefiso e phahameng ea CPC bakeng sa lentsoe le leng le le leng la sehlooho kapa sehlopha sa lipapatso. O ka fetola litefiso tsa hau ka bowena, kapa sebelisa khetho e ikemetseng ea ho reka. Ho reka ka letsoho ho u fa monyetla oa ho beha boholo ba chelete eo u ikemiselitseng ho e sebelisa ka mantsoe a bohlokoa kapa sehlopha sa lipapatso. Sena se o lumella ho laola tekanyetso ea hau le ho fumana leano le ho feta ka ROI ea hau ea papatso le sepheo sa sepheo sa khoebo.. Ho na le melemo e mengata ea ho sebelisa kopo ea matsoho.

Le ha basebelisi ba bangata ba AdWords ba sebelisa litefiso tsa CPC bakeng sa matšolo a bona, o kanna oa batla ho nahana ka ho sebelisa mokhoa o mong – CPM. Ha kopo ea CPC e le tlhophiso ea kamehla bakeng sa lets'olo la PPC, CPM ke khetho e ntle ka ho fetisisa haeba u batla hore lipapatso tsa hau li bonahale maqepheng a holimo a lienjineri tsa ho batla. Ha ho tluoa tabeng ea ho laola litšenyehelo, CPC ke metric ea motheo. E tla fapana bakeng sa matšolo le lipapatso tse fapaneng.

Joalo ka mokhoa ofe kapa ofe oa papatso, tekanyetso ea letsatsi le letsatsi ke ea bohlokoa. Haeba ha o so bapatsa inthaneteng pele, letšolo la pele la Google Adwords le lokela ho qala ka $20 – $50 mefuta-futa, ebe u fetola kamoo ho hlokahalang. Ha u ntse u tsoela pele ho beha leihlo liphetho, o ka fetola tekanyetso ea hau ka nako efe kapa efe. Ho sebelisa Google AdWord Tools ho ka u thusa ho fetola tekanyetso ea hau ea letsatsi le letsatsi ho ntlafatsa matšolo a hau. Haeba u na le bothata bofe kapa bofe ho lokisa tefiso ea hau, Google AdWords Grader ke sesebelisoa se molemo ka ho fetisisa sa ho u thusa ho etsa liqeto tse molemohali bakeng sa khoebo ea hau.

Mantswe a sehlooho a fosahetseng

Mokhoa o mong oa ho eketsa bohlokoa ba papatso ea hau ke ho kenyelletsa mantsoe a bohlokoa matšolong a hau a PPC. Mantsoe ana a bohlokoa ha a ikamahanye le potso e tšoanang. Li lokela ho kenyelletsa mantsoe a tšoanang, bonngwe le mefuta e mengata, le diphapano tse ding tsa lentswe. Ka mohlala, ha o batla ho etsa maemo “thaba,” letšolo la hau la mantsoe a bohlokoa le tlameha ho kenyelletsa mefuta e fapaneng e kang thaba le thaba. Leha ho le joalo, mantsoe a bohlokoa a fosahetseng ha a sebetse ka tsela e ts'oanang le matšolo a ho batla, kahoo etsa bonnete ba hore u leka mekhoa e mengata.

Ho sebelisa hamolemo leano lena, o hloka ho tseba hore na batho ba ngola mantsoe afe enjeneng ea ho batla le hore na ke afe a sa amaneng le khoebo ea hau. Tlaleho ea Potso ea Patlo ho Adwords e tla u tsebisa hore na batho ba ngola mantsoe afe pele ba fihla webosaeteng ea hau.. Ha u se u tseba hore na baeti ba hau ba ngola mantsoe afe a fosahetseng ka lebokoseng la ho batla, o ka khetha ho li kenyelletsa lets'olo la hau la lipapatso.

Ka ho sebelisa mantsoe a bohlokoa a fosahetseng, o ka ntlafatsa sepheo sa hau sa ho batla ka kakaretso ka ho se kenyelle mantsoe a sa lokelang. U ka qhelela ka thoko mongolo oa papatso bakeng sa “majwe a makgubedu” kapa likhetho tse tšoanang. Phello e akaretsang ea ho sebelisa mantsoe a bohlokoa ke ho theohela ho bamameli ba hau le ho eketsa phaello ea hau ho tsetelo. Ithute ho li sebelisa ho AdWords ka ho bala sengoloa sena. U tla bona kamoo mantsoe a bohlokoa a ka eketsang phaello ea hau ka libeke tse 'maloa feela.

Ho sebelisa mantsoe a bohlokoa ho Adwords ho ke ke ha ntlafatsa feela katleho ea papatso ea hau, empa ba tla u bolokela chelete ka ho theola litšenyehelo tsa hau ka ho tobetsa hang (CPC). Ka ho fokotsa palo ea batho ba sa fetoleng ho tobetsa, o tla boloka chelete eo o ka e kenyang matšolong a atlehang haholoanyane. Empa molemo o ka sehloohong oa ho sebelisa mantsoe a bohlokoa ke hore a tla u thusa ho ntlafatsa maemo a hau a ho sokoloha le ho fokotsa sekhahla sa ho fokotseha..

Bohlale ba tlholisano

Melemo ea bohlale ba tlholisano bakeng sa khoebo ea hau e feta feela ho utloisisa bahlolisani ba hau. E u thusa ho tseba tlhahiso ea bona e ikhethang ea ho rekisa, bamameli ba shebiloeng, meralo ea litheko, le ho feta. Bohlale ba tlholisano bo u thusa ho etsa liqeto tse tsamaellanang le data tse ka etsang lipapatso tsa hau, masolo, le libaka tsa thekiso li sebetsa haholoanyane. Lintlha tsena li ka u thusa ho ntlafatsa boleng ba lipapatso tsa hau le matšolo a ho bapatsa, hammoho le ho tseba menyetla e mecha le litšokelo tse ka eketsang phaello ea hau. A re shebeng mehlala e meng ea bohlale ba tlhōlisano.

Ho fumana bohlale ba tlholisano ho bolela ho tseba bahlolisani ba hau’ maano a bohlokoa, kamoo ba atamelang papatso, le mekhoa eo ba e sebelisang ho eketsa lintlha tsa bona tse tlase. Ka hofeta 4.9 basebelisi ba marang-rang ba limilione tse likete, ho lula mohato o le mong ka pele ho tlholisano ea hau ho bohlokoa bakeng sa katleho ea khoebo. Ho ea ka Crayon's State of Market Intelligence,’ 77% ea likhoebo e qotsa bohlale ba tlholisano e le ntho ea bohlokoa ho hapa karolo ea 'maraka. Bohlale ba tlholisano bo boetse bo na le thuso bakeng sa lihlahisoa tse batlang ho eketsa chelete kapele kamoo ho ka khonehang.

Mokhoa o mong oa ho bokella bohlale ba tlholisano bakeng sa letšolo la hau la Adwords ke ho beha leihlo tlholisano ea hau. Sesebelisoa se setle sa bohlale ba tlholisano se tla u lumella ho bapisa litaba tseo bahlolisani ba hau ba li arolelanang 'me li tla u tsebisa ha litaba tse ncha li phatlalatsoa.. Mohlala, BuzzSumo ke sesebelisoa se setle sa tlholisano ea lipatlisiso, kaha e tla u thusa ho tseba hore na ke mefuta efe ea litaba tseo bahlolisani ba hau ba li sebelisang ho fihlela bareki. Sesebelisoa sena sa bohlale ba tlholisano se tšeptjoa ke lik'hamphani tse kang HubSpot, Expedia, le The Telegraph. E ka u thusa ho tseba hore na bahlolisani ba sebelisa litaba joang ho hlahisa sephethephethe le liphetoho.

Sengoliloeng sa maemo a holimo sa tlholisano sa naha se tla ba le tlhahisoleseling mabapi le metrics ea motho ka mong, mabitso a khampani, lipapatso tse tsebahalang, le lipapatso tse se nang mabitso. E boetse e tlameha ho ba le li-tab tse ling tse koahelang mantsoe a bohlokoa, lipapatso, maqephe a lulang, le ho feta. Haeba u batla bahlolisani ba itseng ba etsang liteko, o ka sheba fatše ho bona hore na ke efe ea lipapatso tsa bona le maqephe a ho lulisa a sebetsang hantle. Joale u ka qala ho bapisa liphetho tsa hau le tsa bona. Haeba u sebelisa Adwords bakeng sa PPC, u tla ba le bohale ho feta bahlolisani ba hau haeba u tseba seo u se etsang.

Ho na le mekhoa e fapaneng ea ho theha ak'haonte ea hau ea Adwords. Ho itšetlehile ka lipakane tsa hau, o ka sebelisa e 'ngoe ea meaho e latelang: Sepheo sa phutuho, Sistimi ea litefiso, le Litšenyehelo. Teko ea ho arohana hape ke khetho. Hang ha u se u thehile mokhoa o motle ka ho fetisisa oa phutuho ea hau, ke nako ea ho tseba hore na u ka sebelisa tekanyetso ea hau ea papatso joang. Ka tlaase mona ho thathamisitsoe malebela a tla u thusa ho qala. Ho theha matšolo a sebetsang ka ho fetisisa, bala tataiso ena.

Litšenyehelo

Litsenyehelo tsa Adwords li fapana ho latela mefuta e mengata. Ka karolelano litšenyehelo li pota-potile $1 ho $5 ka ho tobetsa, ha litšenyehelo tsa Display Network li le tlase haholo. Mantsoe a mang a bohlokoa a theko e boima ho feta a mang, 'me tlhōlisano ka har'a maraka e boetse e ama litšenyehelo. Mantsoe a bohlokoa ka ho fetisisa a Adwords hangata a theko e boima ho feta karolelano, 'me hangata ke ba limmaraka tse nang le tlholisano e phahameng, joalo ka indasteri ea molao le inshorense. Leha ho le joalo, esita le ka litšenyehelo tse phahameng, Adwords e ntse e le mokhoa o motle oa ho bapatsa khoebo ea hau inthaneteng.

Leha CPC e sa fane ka temohisiso e ngata ka bo eona, it is a great starting point for understanding the cost of Adwords. Another useful metric is CPM, or cost-per-thousand impressions. This metric gives you an idea of how much you spend on advertising, and is useful for both CPC and CPM campaigns. Brand impressions are valuable in establishing a long-term marketing campaign.

The cost of Adwords is a sum of your cost per click (CPC) and cost per thousand impressions (CPM). This amount does not include the other costs, such as your website hosting, but it does represent your total budget. Setting a daily budget and maximum bid can help you control your cost. You can also set bids at the keyword or ad group level. Other useful metrics to monitor include average position, which tells you how your ad ranks among the rest of the ads. Haeba o sa tsebe hantle hore na o ka beha likopo tsa hau joang, o ka sebelisa lintlha tsa Auction ho bona hore na babapatsi ba bang ba lefa bokae.

Ho phaella ho tekanyetso ea hau, tekanyo ea hau ea boleng e boetse e ama litšenyehelo tsa Adwords. Google e lekanya litšenyehelo tsa letšolo la Adwords ho latela palo ea baphatlalatsi ba nang le lipapatso bakeng sa lentsoe le itseng la bohlokoa. Reite ea boleng bo holimo, theko e tlase ka ho tobetsa e tla ba. Ka hlakoreng le leng, haeba tekanyetso ea hau ea boleng e fokola, o tla lefa haholo ho feta tlhodisano ya hao. Kahoo, ke habohlokoa ho utloisisa tekanyetso ea hau ea Adwords e le hore u ka lula ka hare ho eona 'me u bone liphello tse ntle.

Sistimi ea litefiso

Liphetoho tsamaisong ea ho reka le ho tsamaisana le tsamaiso ea Adwords li na le bahlahlobisisi ba bangata ba nyelisang Google. Nakong e fetileng, mobapatsi oa ketane ea hotele a ka etsa kopo ea lentsoe “hotele,” ho etsa bonnete ba hore papatso ea hae e tla hlaha ka holim'a SERPs. Hape ho ne ho bolela hore lipapatso tsa bona li tla hlaha ka lipoleloana tse nang le lentsoe “hotele.” Sena se ne se tsejoa e le papali e pharaletseng. Empa joale, ka liphetoho tsa Google, litsamaiso tsena tse peli ha li sa arohane joalo.

Ho na le maqheka a 'maloa a teng a ho eketsa ho tobetsa ha hau ka har'a tekanyetso. Maano ana a loketse haeba u batla ho eketsa sekhahla sa ho sokoloha le ho fumana molumo o eketsehileng. Empa hlokomela hore mofuta o mong le o mong oa leano la ho reka o na le melemo ea oona. Ho thathamisitsoe ka tlase mefuta e meraro ea mantlha ea litsamaiso tsa ho etsa kopo le melemo ea tsona. Haeba u ncha ho Adwords, khetho ea hau e ntle ke ho leka leano la Maximize Conversions, e ikamahanyang le ditheko ka boyona ho hodisa diphetoho.

Maano a itirisang a theko a tlosa papatso e lefelloang, empa o ntse o ka fumana liphetho tse betere ka mekhoa ea matsoho. Tefiso ke chelete eo u ikemiselitseng ho e lefa bakeng sa mantsoe a bohlokoa. Empa hopola hore tefiso ha e khetholle boemo ba hau; Google ha e batle ho fana ka sebaka se phahameng ho motho ea sebelisang chelete e ngata ka lentsoe la sehlooho. Ke ka lebaka leo u lokelang ho bala ka tsamaiso ea fantisi pele u e sebelisa.

Ho reka ka letsoho ho u fa monyetla oa ho laola palo ea litefiso bakeng sa papatso ka 'ngoe. U ka sebelisa Sistimi ea Litheko ho fokotsa tekanyetso ea hau ha lipapatso li sa sebetse hantle. Mohlala, haeba sehlahisoa sa hau se tumme haholo, u ka 'na ua batla ho sebelisa papali e pharaletseng ho e-na le e tšoanang hantle. Papali e pharalletseng ke khetho e betere bakeng sa lipatlisiso tse akaretsang, empa e tla o qosa hanyane. Ntle le moo, o ka khetha ntho e tšoanang hantle kapa e bapisang poleloana.

Sepheo sa phutuho

Ho na le mekhoa e mengata ea ho beha sepheo sa phutuho ho Google Adwords. U ka ipehela tekanyetso ea letsatsi le letsatsi, e lekanang le letsete la hau la khoeli le khoeli la phutuho. Joale, arola palo eo ka palo ea matsatsi a khoeli. Hang ha u se u entse qeto ea tekanyetso ea hau ea letsatsi le letsatsi, o ka beha leano la hau la ho reka ka nepo. Holim'a moo, lipakane tsa phutuho li ka behoa bakeng sa mefuta e fapaneng ea sephethephethe. Ho ipapisitse le lipheo tsa phutuho ea hau, o ka khetha ho shebisisa libaka tse itseng kapa bamameli ba itseng.

Sepheo sa phutuho ke ntlha ea bohlokoa ea phutuho eohle. Sepheo se lokela ho hlalosa ka ho hlaka se lokelang ho fetoha e le hore letšolo lena le atlehe. E lokela ho ba e khuts'oane ka hohle kamoo ho ka khonehang, ’me e lokela ho ngoloa ka tsela eo bohle ba amehang phutuhong eo ba e utloisisang. Sepheo le sona e lokela ho ba se tobileng, finyelloang, le lintho tsa sebele. Sena se thusa ho fumana lisebelisoa tse hlokahalang ho finyella pakane eo. Ho sebelisa likhopolo tsa phetoho, u ka ipehela lipakane tsa sebele bakeng sa phutuho ea hau.

Arola lipapatso tsa liteko

Ho na le mehato e 'meli ea mantlha ea ho lekola lipapatso tsa hau ho Google Adwords. Ea pele, o hloka ho etsa lipapatso tse peli tse fapaneng ebe o li kenya sehlopheng sa hau sa lipapatso. Joale, u tla batla ho tobetsa e 'ngoe le e' ngoe ho bona hore na ke efe e sebetsang hantle. U ka bona hore na papatso ea hau ke efe e sebetsang haholoanyane. Ho etsa hore tlhahlobo ea karohano e atlehe kamoo ho ka khonehang, latela mehato e ka tlase.

Theha lipapatso tse peli tse fapaneng 'me u behe tekanyetso ea papatso e' ngoe le e 'ngoe. Papatso e le 'ngoe e tla bitsa chelete e tlase, ha e 'ngoe e tla bitsa chelete e ngata. Ho tseba tekanyetso ea hau ea lipapatso, o ka sebelisa sebali sa tekanyetso ea phutuho. Hobane liteko tsa ho arohana li bitsa chelete e ngata, u tla qetella u lahlehetsoe ke chelete, empa hape o tla tseba hore na lipapatso tsa hau lia sebetsa. Haeba lihlopha tse peli tsa lipapatso li tšoana, etsa bonnete ba hore u fetola tekanyetso ea hau ka nepo.

Ka mor'a hore u khethe lihlopha tse peli tsa lipapatso, khetha e ka 'nang ea hlahisa palo e phahameng ka ho fetisisa ea ho tobetsa. Google e tla u bolella hore na ke efe e atlehileng haholoanyane. Haeba papatso ea hau ea pele e fumana makhetlo a mangata ho feta, ebe ke letshwao le letle. Empa sehlopha sa bobeli sa lipapatso se na le sekhahla se tlase sa ho tobetsa. U tla batla ho theola tefiso ea hau ha u lebeletse ho bona CTR e phahameng ka ho fetisisa ho tsoa sehlopheng se seng sa lipapatso. Ka tsela ena, o ka leka phello ea lipapatso tsa hau liphetohong tsa hau.

Mokhoa o mong oa ho arola lipapatso tsa Facebook ke ka ho hlophisa letšolo la hau le teng. Ho etsa sena, hlophisa lipapatso tsa hau ebe u khetha konopo ea Arola. Facebook e tla iketsetsa papatso e ncha ka liphetoho ebe e khutlisa ea pele. Teko ea ho arohana e tla sebetsa ho fihlela u rera hore e khaotse. Haeba tlhahlobo ea hau ea ho arohana e atlehile, o lokela ho tswela pele ka phutuho ka diphetho tsa teko ya hao. U kanna ua batla ho arola lipapatso ka liphutuho tse peli kapa tse tharo tse arohaneng.

ROI

Papatso ea enjine ea ho batla ke mokhoa o sa sebetseng hantle oa ho fihlela litebello tse nepahetseng ka nako e nepahetseng. E boetse e fana ka ho latedisa ho feta, e u fa monyetla oa ho tseba hore na ke lipapatso life kapa mantsoe a ho batla a entseng hore u rekisoe. Leha ho le joalo, barekisi ba tlameha ho tseba ho holisa ROI ka ho khetha mantsoe a bohlokoa, ho fana ka tekanyetso e nepahetseng le maano a ho lokisa ha ho hlokahala. Sengoliloeng sena se bua ka lintlha tse ling tsa bohlokoa tseo u lokelang ho li hopola ho eketsa ROI ka Adwords. Tsoela pele ho bala ho ithuta haholoanyane.

Ha u bala ROI ea Adwords, ho bohlokoa ho hopola hore ho tobetsa sebaka sa marang-rang ha se kamehla ho fetolelang thekiso. U tla hloka ho latela liphetoho ho bala ROI ea Adwords. Sena se ka etsoa ka lisebelisoa tsa mohala, hammoho le ho latedisa ho fihlela moeti a fihla pheletsong “Kea leboha” leqephe. Joalo ka lets'olo lefe kapa lefe la ho bapatsa, ROI e tla ipapisa le hore na lipapatso tsa hau li tsamaisa baeti ba bakae sebakeng sa hau sa marang-rang. Ho etsa sena, o tlameha ho khetha mantsoe a bohlokoa ka sepheo sa ho reka.

Ho ntlafatsa ROI ea hau ea Adwords, nahana ka ho eketsa likeketso lipapatsong tsa hau. Ho sebelisa likeketso tsa maqephe a lulisa ho tla u thusa ho hohela baeti ba shebiloeng haholo. Ho phaella ho katoloso ea mantsoe a sehlooho, o ka sebelisa li-callout kapa li-extensions tsa sebaka. Ea ho qetela e eketsa konopo ea mohala o phelang sebakeng sa hau sa marang-rang. U ka sebelisa maikutlo le lihokelo tsa sebaka sa marang-rang ho lebisa batho maqepheng a amanang. U lokela ho leka likhetho tse fapaneng pele u lula ho tse nepahetseng. Haeba u batla ho eketsa ROI, etsa bonnete ba ho leka tsohle.

Google Analytics e u lumella ho tšoaea liphutuho tsa Adwords ka boits'oaro. Litlaleho li tla u bontša ROI ea matšolo a Adwords. U lokela hape ho kenya data ea hau ea litšenyehelo ho tsoa lits'ebeletso tse lefelloang tsa ho bapatsa ho Google Analytics ho lekola ts'ebetso ea bona. Ho etsa sena ho tla o thusa ho hlokomela litšenyehelo tsa hau tsa papatso, chelete le ROI. Lintlha tsena li tla u lumella ho etsa liqeto tse molemo mabapi le hore na u ka tsetela chelete ea hau hokae. Mme sena ke qalo feela. U ka latela habonolo ROI ea Adwords ka ho latela litataiso tsena.

Ha o theha letšolo la hau, Google e tla u etsetsa lihlopha tsa lipapatso. Sena se tla nolofaletsa ho laola lipapatso tsa hau. Sehlopha se seng le se seng sa lipapatso se na le papatso e le 'ngoe, le leng kapa mantswe a mmalwa, mme e ka ba papiso e batsi kapa e bapisa poleloana. Google e beha lentsoe la hau la sehlooho hore le bapane ka bophara e le hore basebelisi ba ka ngola mantsoe a hau a bohlokoa kae kapa kae. Hangata, sena se sebetsa ho ba papali e ntle ka ho fetisisa. Joale u tla batla ho fetola litšenyehelo ka ho tobetsa, litšenyehelo ka maikutlo, le litšenyehelo ka ho reka ho lumellana le tekanyetso ea hau le lipakane tsa hau.

Litšenyehelo ka ho tobetsa

Litsenyehelo tse nepahetseng ka ho tobetsa bakeng sa Adwords li khethoa ka ho khetha ROI ea hau. Bakeng sa likhoebo tse ngata, lisente tse hlano ka ho tobetsa ho lekane. Tsela e 'ngoe ea ho hlalosa sena ke litšenyehelo ka ho reka, kapa 20% ea chelete e kenang. Ho eketsa ROI, nahana ka ho rekisa bareki ba hau ba teng ho eketsa boleng ba karolelano ea thekiso ka 'ngoe. Ho fumana mokhoa oa ho lebisa CPC ea hau, sebelisa chate ea sekhahla sa phetoho e ka tlase. Ho sebelisa chate ena, o ka etsa qeto ea hore na o batla eng bakeng sa lentsoe le leng le le leng la sehlooho le papatso.

Mokhoa o sebetsang ka ho fetesisa oa ho theola CPC ea hau ke ho shebisa mantsoe a bohlokoa a mohatla o molelele. Mantsoe ana a bohlokoa a na le palo e tlase ea patlo 'me ha a na monyetla oa ho hohela lipatlisiso tse sa hlokahaleng. Mantsoe ana a bohlokoa a boetse a atisa ho ba le lintlha tsa boleng bo holimo, e leng sesupo sa bohlokoa le theko e tlase ka ho tobetsa. Adwords CPC e ipapisitse le indasteri eo u leng ho eona le maemo a tlholisano. Ha indasteri ea hau e le ea tlholisano haholoanyane, e phahameng CPC.

Ho na le mekhoa e mengata ea ho beha li-CPC tse ngata, ho kenyeletsoa ho reka ka mokhoa o itekanetseng le oa matsoho. Litefiso tsa ho penya ka letsoho ke mofuta o atileng haholo oa CPC. Mokhoa oa matsoho o kenyelletsa ho lokisa boholo ba CPC ka letsoho, athe kopo ea othomathike e sebelisa software e fetolang boholo ba CPC bakeng sa hau ka bo eona. Haeba o sa tsebe hantle hore na ke mokhoa ofe o loketseng khoebo ea hau, Google e fana ka malebela. Empa hore na u khetha efe, o lokela ho latela likhothaletso tse tsoang setsing sa hau se netefalitsoeng ke Google.

Papatso e lefang ka ho tobetsa e ipapisitse le sistimi ea fantisi. Joalo ka ha mohatisi a thathamisa litefiso tsa ho penya, babapatsi ba na le bolokolohi ba ho khetha e lumellanang le tekanyetso ea bona hantle. Ka kakaretso, boleng bo phahameng ba ho tobetsa, theko e phahameng ka ho fetesisa. Leha ho le joalo, o ka buisana le mohatisi oa hau ho buisana ka theko e tlase ka ho penya, haholo-holo haeba u saena konteraka ea nako e telele kapa ea bohlokoa.

Le hoja litšenyehelo tsa ho penya li fapana haholo, kakaretso ea chelete bakeng sa ho tobetsa e le 'ngoe e haufi $1 ho $2 ho Google AdWords. Ho netweke ya pontsho, Li-CPC tse tloaelehileng li ka tlase ho dolara. Ho ipapisitsoe le tlholisano, u ka sebelisa chelete e ngata kamoo ho ka khonehang $50 ka ho tobetsa. Ka mohlala, khoebo ea thekiso ea matlo e ka qeta $10000 ho $10000 ho Adwords selemo se seng le se seng. Leha ho le joalo, haeba u batla moreki e mocha, u ka sebelisa chelete e nyane joalo ka $40 ka ho tobetsa.

Mantswe a sehlooho a fosahetseng

You can keep costs down by using negative keywords in your Adwords campaigns. It is important to remember that not all search queries are relevant to your campaign, so you should add negative keywords to your ad groups and campaigns. If you’re unsure how to use negative keywords, read on for a step-by-step guide. There are many ways to use negative keywords in Adwords. Here are some ways to use them.

One of the best ways to find negative keywords is to do a Google search. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, sheba Google Search Console ea hau kapa li-analytics bakeng sa lethathamo la mantsoe ohle a fosahetseng. Hang ha u se u kentse mantsoe a bohlokoa ho lets'olo la hau la Adwords, u tla ba le lethathamo la lipapatso tse sa amaneng ho qoba.

Tsela e 'ngoe ea ho ntlafatsa CTR ke ho sebelisa mantsoe a bohlokoa. Ho sebelisa mantsoe a fosahetseng ho tla netefatsa hore lipapatso tsa hau li hlaha khahlano le mantsoe a bohlokoa a patlo, ho fokotsa palo ea ho tobetsa tse senyehileng. E tla eketsa palo ea baeti ba loketseng lets'olo la hau le ho ntlafatsa ROAS. Molemo oa ho qetela oa ho sebelisa mantsoe a bohlokoa ke hore u ke ke ua lefella lipapatso tse sa lumellaneng le sehlahisoa kapa tšebeletso ea hau.. Seo se bolela hore o ka boloka chelete ho tekanyetso ea hau ea papatso.

Ho sebelisa mantsoe a bohlokoa ho Adwords ho ka u bolokela nako le chelete ka ho thibela lipatlisiso tse sa hlokahaleng. U ka etsa mantsoe a bohlokoa a bohlokoa ho sehlahisoa sa hau joalo ka mantsoe a bohlokoa ao u a batlang. Ka mohlala, haeba u batla ho rekisa lihlahisoa tse amanang le bophelo bo botle mahala, sebelisa lentsoe 'mahala'. Batho ba batlang tlhokomelo ea bophelo bo botle ba mahala kapa mesebetsi ba kanna ba se be teng 'marakeng oo u o batlang. Ho sebelisa mantsoe a bohlokoa a fosahetseng ke mokhoa o motle oa ho boloka tekanyetso e senyehileng e le tlas'a taolo.

Litšenyehelo ka maikutlo

Litšenyehelo ka maikutlo (CPM) ke metric ea bohlokoa eo u ka e latelang papatsong ea inthaneteng. Metric ena e lekanya litšenyehelo tsa matšolo a papatso, mme hangata e sebediswa bakeng sa kgetho ya media. Ke mokhoa o motle oa ho latela tlhokomeliso ea boemo bo holimo ea k'hamphani le ho tseba hore na u ka etsa tefiso ea bokae bakeng sa mefuta e fapaneng ea papatso.. Maemong a mangata, CPM e ka sebelisoa ho hakanya katleho ea letšolo la ho bapatsa. Ntle le ho ba metric ea bohlokoa ho latela, CPM e boetse e thusa baphatlalatsi ho tseba hore na ke liforomo life tse sebetsang hantle bakeng sa ho fihlela lipheo tsa bona.

Li-CPM li eketsehile ho tloha Q3 2017 empa ha lia fetoha haholo ho tloha ka nako eo. Ka karolelano, babapatsi ba lefile $2.80 ka maikutlo a sekete ho Q1 2018, keketseho e itekanetseng empa e tsitsitse. Ho tloha Q1 2018, babapatsi ba lefile $2.8 ka maikutlo a sekete, ka dollar ho tloha Q1 2017. Ka papiso, Li-CPC tse ho Google Display Network li ne li khutlile $0.75 ka ho tobetsa, kapa hoo e ka bang 20 lisente ho feta ho Q4 2017.

Leha lipapatso tsa mahala li sebetsa ho feta tsa lipapatso tse lefelloang, ha lia tšoanela litšenyehelo. Tsena “tse sa tsejoeng” lipatlisiso li etsahala letsatsi le letsatsi. Sena se bolela hore Google e ke ke ea bolela esale pele sepheo sa mofuputsi, empa e ka hakanya makhetlo a mangata a mantsoe a bohlokoa, joalo ka “inshorense ea koloi,” ebe o ntlafatsa lipapatso tsa eona ho latela mantsoe a bohlokoa. Joale, babapatsi ba lefella feela ho penya hoo ba ho fumanang.

Le hoja li-CPC li-platform tsa litaba tsa sechaba li fapana, litsenyehelo tsa maikutlo ka 'ngoe hangata ha li phahame haholo. Ka mohlala, CPC ea Facebook ke $0.51 ka maikutlo, ha LinkedIn's CPC e $3.30. Mecha ea litaba ea sechaba e kang Instagram le Twitter ha e theko e tlase, ka karolelano ea CPC ea $0.70 ho $0.71 ka maikutlo. Lipapatso tsena li tla hlaha ha feela tekanyetso ea chelete e nchafatsoa letsatsi le letsatsi. Ka tsela ena, babapatsi ha baa lokela ho tšoenyeha ka tšebeliso e feteletseng kapa ho sebelisa chelete e ngata ho feta kamoo ba e hlokang.

Litšenyehelo ka phumano

E 'ngoe ea lintlha tsa bohlokoa ka ho fetisisa tseo u lokelang ho li ela hloko ha u reka lipapatso ho Adwords ke litšenyehelo ka theko e 'ngoe le e 'ngoe.. E ka tloha kae kapa kae ho tloha ho lidolara tse 'maloa ho ea ho tse ka tlase ho $100, le karolelano ea CPA ke $0.88. Lebaka leo palo ena e leng tlase haholo ke hobane babapatsi ba bangata ba ke ke ba etsa litheipi tse holimo haholo lipapatsong tsa bona. Ka mohlala, haeba likausi tsa matsatsi a phomolo li bitsa chelete e ngata $3, kopola $5 hobane nako eo e ka be e sa sebetse haholo.

Leha ho le bohlokoa ho tseba hore na matšolo a hau a lipapatso a u bitsa bokae, hoa khoneha ho bala CPA ho latela liphetoho tsa hau. Ho thata ho tseba hore na ho etsahala kapa che, empa e ka etsoa ka ho latela liforomo tse tlatsitsoeng le li-signups tsa demo. Leha ho le joalo, ha ho na tekanyetso e akaretsang ea ho fumana litšenyehelo ka theko e ngoe le e ngoe, mme khoebo ka 'ngoe ea inthaneteng e tla ba le sehlahisoa se fapaneng, theko, mathoko, ditshenyehelo tsa tshebetso, le letšolo la lipapatso.

Litšenyehelo ka phumano, kapa CPA, e bua ka chelete eo mobapatsi a e sebelisang phetohong e 'ngoe le e 'ngoe e hlahisoang ke lipapatso tsa bona. Sena se kenyeletsa thekiso, penya, mefuta, lipeeletso tsa koranta, le mefuta e meng. Babapatsi ba tla buisana le marang-rang a lipapatso ka sekhahla sena, empa ho ke ho hlokomeloe hore hase bohle ba tla lumellana le eona. Hang ha u se u rerisane ka theko le mobapatsi, litsenyehelo tsa theko ka 'ngoe li ka khethoa.

Litšenyehelo ka phumano ke metric e 'ngoe ea bohlokoa eo u ka e latelang ts'ebetsong ea papatso. Ha u etsa qeto ea ho sebelisa chelete ho CPA, u tla hloka ho tseba hore na u tla hloka chelete e kae ho etsa thekiso ea thekiso. Basebelisi ba AdWords ba ka lekanya katleho ea lipapatso tsa bona ka ho lekola hore na ba bitsa bokae ho latela palo ea liphetoho tse hlahisoang ke papatso ka 'ngoe.. Litsenyehelo tsa ho reka hangata li amahanngoa le mocha o itseng oa papatso, kahoo CPA e phahame, mobapatsi o tla rua molemo haholo.

U ka sebelisa Google Adwords ho bapatsa sebaka sa hau sa marang-rang. Mokhoa ona o bonolo haholo: o hloka ho theha ak'haonte, khetha mantsoe a seng makae a bohlokoa, mme o qale ho ba bitsa. Mona ke mokhoa oa ho ntlafatsa sekhahla sa ho tobetsa le ho qala ho bapatsa sebaka sa hau sa marang-rang! Re tšepa hore sehlooho sena se tla u thusa ho qala ka Adwords. Haeba ho se joalo, u ka ithuta ho eketsehileng ka metheo ea papatso ho Google sehloohong sena. Ho fihlela nakong e tlang, ho reka monate!

Papatso ho Google

U ka bapatsa ho sistimi ea Google Adwords ka ho reka mantsoe a bohlokoa a amanang le khoebo ea hau. Papatso ea hau e tla hlaha ha bareki bao e ka bang bareki ba batla Google bakeng sa mantsoe a bohlokoa ao u lakatsang ho a lebisa. Google e tla etsa qeto ea hore na ke lipapatso life tse hlahang leqepheng la liphetho tsa lipatlisiso, mme o phahamise kopo ya hao, ha papatso ea hau e tla beoa holimo. Ntho ea bohlokoa ke ho tšoara bao e ka bang bareki’ mahlo 'me u ba kholise ho tobetsa papatso ea hau. Ho thathamisitsoe ka tlase ke malebela a ho etsa hore papatso ea hau e atlehe haholoanyane.

Lipapatso ho Google li ka sebetsa haholo haeba sehlahisoa kapa tšebeletso ea hau e le bohlokoa ho bareki’ litlhoko. Mofuta ona oa papatso o ka lebisoa haholo ho bamameli ba hau ho latela sebaka, lilemo, le mantsoe a sehlooho. Google e boetse e fana ka lipapatso tse lebisitsoeng ho latela nako ea letsatsi. Likhoebo tse ngata li sebelisa lipapatso tsa tsona feela har'a beke, ho tloha 8 AM ho 5 PM. Ha ba tsamaise lipapatso mafelong a beke, empa matsatsing a beke, o ka lebisa papatso ea hau ho bareki bao e ka bang bareki ho latela hore na ba le inthaneteng.

Ha u sebelisa Google Adwords, ho na le mefuta e 'meli ea mantlha ea lipapatso. Mofuta oa pele ke Search, e bonts'ang papatso ea hau neng kapa neng ha motho a batla sehlahisoa kapa tšebeletso ea hau. Lipapatso tse bonts'itsoeng hangata ha li theko e tlase, empa ha lia shebana le lipotso joalo ka lipapatso tsa lipatlisiso. Mantsoe a bohlokoa ke mantsoe a patlo ao batho ba a ngolang ho Google ho fumana sehlahisoa kapa tšebeletso. Maemong a mangata, Google e tla u lumella ho sebelisa mantsoe a bohlokoa ho isa ho a leshome le metso e mehlano, empa o ka eketsa palo hamorao.

Bakeng sa khoebo e nyane, papatso ea ho patala e ka ba tharollo e babatsehang. Hobane o tlameha feela ho lefa bakeng sa ho tobetsa e 'ngoe le e' ngoe, papatso ea ho patala e ka bitsa chelete e ngata, empa babapatsi ba bohlale ba theha matšolo a bona ho hohela sephethephethe se tšoanelehang ho webosaete ea bona. Qetellong sena se tla eketsa thekiso ea bona. 'Me haeba khoebo ea hau e sa tsoa qala, mokhoa ona ke habohlokoa ho hlahloba. Empa hopola hore menyetla ha e molemong oa hau ha ho tluoa ho optimization ea lipatlisiso tsa manyolo (SEO).

Ho reka mantsoe a bohlokoa

Ha o qala ho reka mantsoe a bohlokoa ho Adwords, o tlameha ho ela hloko CTR ea hau (tobetsa ka sekhahla) tlaleha. Tlaleho ena e tla u thusa ho lekola mehopolo e mecha le ho fetola tefiso ea hau ka nepo. Holim'a moo, o hloka ho beha leihlo leano la hau khafetsa. Papatso ea lipatlisiso e fetoha ka potlako, mme o hloka ho tsamaisana le mekhoa ea morao-rao. Bala haholoanyane ka sehlooho sena, kapa hira setsebi ho sebetsana le matšolo a hau. Litlhahiso tse ling tsa ho eketsa tekanyetso ea hau ke tsena.

Ea pele, etsa qeto ea tekanyetso ea chelete eo u phutholohileng ho e sebelisa lipapatsong tsa hau. Hopola hore batho ba bangata ha ba shebe ka morao ho liphetho tse seng kae tsa pele ho patlo ea Google, kahoo ho bohlokoa ho hlaha ka holimo ho SERPs. Chelete eo u e rekang lentsoeng le leng le le leng la sehlooho e tla bontša hore na u sebelisa bokae ka kakaretso le hore na u tla hlaha hantle hakae leqepheng la pele. Bakeng sa lentsoe le leng le le leng la sehlooho, Google e e kenya fantising e nang le moreki ea phahameng ka ho fetisisa.

U ka boela ua sebelisa mantsoe a bohlokoa ho fokotsa litefiso tsa hau ho lipatlisiso tse sa lokelang. Mantsoe a bohlokoa a fosahetseng ke karolo ea sepheo se fosahetseng 'me a ka u thibela ho reka mantsoe a bohlokoa a sa amaneng le khoebo ea hau.. Ka tsela ena, lipapatso tsa hau li tla hlaha feela lipotsong tsa lipatlisiso tse kenyelletsang mantsoe a fosahetseng. Ha lentsoe la sehlooho le le mpe le ho feta, theko ea hau e tla ba tlase. U ka ba ua khetha mantsoe a fosahetseng sehlopheng sa hau sa lipapatso ho a felisa letšolong la hau.

Ha u reka mantsoe a bohlokoa, nahana ka lintlha tsa hau tsa boleng. Google e sheba lintlha tse tharo ha e hlahloba litaba tsa lipapatso le bohlokoa ba tsona. Lintlha tsa boleng bo holimo ke sesupo sa bohlokoa ba sebaka sa marang-rang. Litaba tsa hau le tsona li ka hlahisa sephethephethe sa bohlokoa, kahoo nahana ka ho fetola kopo ea hau ka nepo. Kamora hore lipapatso tsa hau li hlahe, o tla fumana data mabapi le ts'ebetso ea phutuho ea hau mme o fetole kopo ea hau ka nepo.

Ho etsa lipapatso

Ho na le lintho tse 'maloa tseo u lokelang ho li hopola ha u etsa lipapatso ho Adwords. Taba e le 'ngoe, o tlameha ho tseba sebopeho sa sethala, 'me u sebelise lisebelisoa tsa SEO tse kang Keyword Planner le enaka ea Google ho fumana mantsoe a bohlokoa. Joale, Ngola litaba tsa papatso ea hau 'me u ntlafatse papatso ho fumana maemo a holimo ka ho fetisisa. Joale, e phatlalatse webosaeteng ea Google ho fumana palo e kholo ea lipono le ho tobetsa.

Hang ha papatso ea hau e entsoe, u lokela ho e hlahloba bakeng sa liphoso tsa sebōpeho-puo le mopeleto. Google e hlahisa lipapatso tsa hau ka tsela e 'ngoe, kahoo ho bohlokoa ho bona hore na ke efe e sebetsang hantle. Hang ha o na le mohlodi, phephetsa ho e ntlafatsa. Haeba u na le bothata ba ho ngola papatso ea hau, u ka boela ua sheba seo baphadisani ba hao ba se etsang. Hopola hore ha ua lebelloa ho qapa lebili – ha ho hlokahale hore u ngole papatso haeba u ka fumana ntho e seng e ntse e sebetsa!

Ha u etsa lipapatso tsa Adwords, ho bohlokoa ho hopola hore papatso ka 'ngoe e tla lahleha leoatleng la litaba. Monyetla oa ho nka boemo bo bong le bo bong o fokola haholo. Ka hona, ho bohlokoa ho tseba sepheo sa bareki ba hau pele u theha lipapatso tsa hau. Ka mohlala, haeba khoebo ea hau e sebetsa ka ho khetheha ka meriana ea makhopho, u ka batla ho lebisa basebelisi ba batlang meriana ea makhopho. Ho sebelisa lipheo tsena tsa ho qetela ho tla thusa lipapatso tsa hau ho hlahella tlholisanong.

Ntlafatsa sekhahla sa ho tobetsa

Ho ntlafatsa sekhahla sa ho tobetsa ho bohlokoa ho eketsa phaello ea hau ho tšebeliso ea lipapatso. Litefiso tsa ho tobetsa hangata li susumetsoa ke maemo a lipapatso, e bolelang boemo ba papatso ho liphetho tse lefuoang tsa lipatlisiso. Boemo bo phahameng ba CTR, molemonyana, kaha ke ponahatso e tobileng ea boleng ba lipapatso tsa hau. Ka kakaretso, ho ntlafatsa CTR ho ka matlafatsa liphetoho le thekiso ka nako e potlakileng ho feta kamoo ho ka khonehang. Ea pele, lekola boemo ba papatso ea hau khahlanong le bahlolisani ba hau ba indasteri.

Ho eketsa CTR ea hau, tseba mantsoe a bohlokoa ao bamameli ba hau ba a sebelisang ho fumana sebaka sa hau sa marang-rang. Google Analytics le Search Console ke lisebelisoa tse ntle haholo bakeng sa sena. Netefatsa hore mantsoe a hau a bohlokoa a ho url ea papatso, e thusang baeti ho etsa qeto ea hore na ba tobetsa hokae. Ho sebelisa kopi e qobellang ea lipapatso le hona ho bohlokoa. Tseba likhetho tsa bamameli ba hau 'me u sebelise tlhahisoleseling ena ho etsa kopi ea papatso e tla ba hohela ho nka khato.

Hang ha u se u thehile bamameli ba hau, leka ho arola matšolo a lipapatso tsa hau. Sena se tla u lumella ho shebisisa boiteko ba hau ba papatso le ho eketsa CTR. Karolo e fumanehang webosaeteng ea Google e bitsoang “Basebelisi ba boetse ba Botsa” e ka u thusa ho lebisa bamameli ba itseng ka ho ba fa litlhahiso tse nepahetseng. Litefiso tsa Click-through li boetse li sebelisoa ho lekanya katleho ea letšolo la hau la ho bapatsa ka dijithale. CTR e tlase e ka ba sesupo sa bothata ka letšolo la lipapatso, kapa mohlomong lipapatso tsa hau ha li hlahe ha bareki ba batla.

Haeba papatso ea hau ea patlo e hloleha ho hohela CTR e phahameng, u lahlehetsoe ke monyetla o moholo. Ke nako ea ho nka mohato o latelang. Nka nako e eketsehileng ho ntlafatsa CTR ea hau le lintlha tsa boleng. Leka ho sebelisa tšusumetso e nang le matlotlo a bonoang ho eketsa sekhahla sa ho penya. Ho sebelisa mekhoa e kang ente, o ka kholisa bamameli ba hau ho bona leseli qetellong ea kotopo. Sepheo sa ho qetela sa ho ba susumetsa ke ho ba tataisa ho fihlela qeto kapa pitso ea ho nka khato.

Retargeting

Retargeting ka Adwords ke sesebelisoa se matla sa ho fihlela bareki ba bacha. Google e na le melao e thata mabapi le ho bokella lintlha tsa hau ho tsoa ho basebelisi ba eona, ho kenyelletsa le linomoro tsa mohala, liaterese tsa imeile, le linomoro tsa karete ea mokoloto. Matšolo a ho bapatsa hape a ka etsoa leqepheng la lehae la Google, lisebelisoa tsa mobile, le mecha ea litaba ea sechaba. Sesebelisoa sa ho khutlisa sa Google se ka thusa likhoebo ho fihlela bareki bao e ka bang bareki ka li-platform tse ngata. Tsela e molemohali ea ho qala ke ho hlahloba mekhoa e latelang.

Ho khutlisetsa morao ka Adwords ho ka sebelisoa ho lebisa bareki ba itseng ba etileng leqephe le itseng sebakeng sa hau sa marang-rang. U ka etsa papatso e akaretsang e khothaletsang bareki ba tlang ho sheba sebaka sa hau sa marang-rang, kapa o ka etsa papatso ea retargeting e bonts'ang lipapatso ho batho ba kileng ba etela sebaka sa hau pele. Sepheo ke ho hapa maikutlo a batho ba kileng ba etela sebaka sa hau sa marang-rang ka nako e itseng, le haeba ba sa reka letho.

Ho khutlisetsa morao ka Adwords ho ka lebisa baeti ba itseng ka ho theha bamameli ba tloaelehileng ba lumellanang le palo ea batho ba etelang sebaka sa marang-rang.. Bamameli bao u ba thehang ba tla bona lipapatso tse amanang le lithahasello tsa motho eo le palo ea batho. E le ho finyella liphello tse ntle ka ho fetisisa, o lokela ho arola baeti ba sebaka sa hau sa marang-rang ka lihlopha tse fapaneng, ho sebelisa palo ea batho ho shebana le boiteko ba hau ba ho bapatsa. Haeba u le mocha lefatšeng la papatso, qala ka Google Adwords.

Ho khutlisetsa morao ka Adwords ho sebetsa ka ho beha sengoathoana sa khoutu sebakeng sa hau sa marang-rang. Khoutu ena, e tsejoang hape e le pixel, e tla lula e sa bonahale ke baeti ba sebaka. Ebe e sebelisa li-cookies tsa sebatli tse sa tsejoeng ho latela bamameli ba hau marang-rang. Khouto ena e tla tsebisa Lipapatso tsa Google hore na li bonts'a lipapatso ho batho ba etetseng sebaka sa hau sa marang-rang neng. Ke mokhoa o atlehang haholo oa ho fihlela bareki ba ka bang teng. Mokhoa ona o potlakile ebile o theko e tlaase, mme e ka fana ka liphetho tse kholo.

Pele o qala ho bapatsa ho Google, o lokela ho tseba hore na o kena ho eng. Mona ke lintho tse seng kae tseo u lokelang ho li hopola: Mefuta ea papali, Lintlha tsa boleng, Litšenyehelo, le Retargeting. Hang ha o utloisisa lintho tsena, u tla khona ho rera letšolo le sebetsang hantle la Adwords. 'Me hang ha u tseba sena sohle, u se u loketse ho qala! Leha ho le joalo, pele o etsa seo, o lokela ho etsa lipatlisiso ka mantsoe a hau a sehlooho.

Litšenyehelo

Ho na le lintlha tse ngata tse khethollang hore na u lokela ho sebelisa chelete e kae ho Adwords. Ka mohlala, ke bokae litšenyehelo ka ho tobetsa ka 'ngoe? Theko ea thepa e rekisoang (KHOTSO) e kenyelletsa tlhahiso le chelete ea lipapatso. U tla tlameha ho etsa qeto ea hore na u sebelisitse chelete e kae ho bapatsa e le hore u fumane phaello ho letsete la hau. Ebe o ka bapisa litšenyehelo tseo le lekeno la hau ho tsoa matšolong a AdWords mme o tsebe hore na ke mantsoe afe a bohlokoa a nang le phaello e ngata.

Litšenyehelo ka ho tobetsa (CPC) e fapana haholo ho latela mantsoe a bohlokoa le indasteri. Li-CPC tse tloaelehileng li haufi $2.32 marangrang a ho batla le $0.58 marangrang a ponts'o. Ho fumana lintlha tse ling, bona sengoloa sena sa metrics ea AdWords. Mokhoa o mong oa ho fokotsa CPC ea hau ke ho shebisa mantsoe a bohlokoa ka Lintlha tsa Boleng bo phahameng. Mantsoe a bohlokoa a boleng bo holimo a fumana sebaka se betere leqepheng, ho u bolokela chelete le ho netefatsa hore lipapatso tsa hau li hlaha maqepheng a nepahetseng.

O ka fetola kopo ea hau bakeng sa mantsoe a bohlokoa haeba u tseba hore na ke afe a sebetsang hantle. Ka lehlakoreng le leng, o ka fokotsa tlhahiso ea hau ho mantsoe a bohlokoa a sa hlahiseng litholoana. Hopola hore mantsoe a mang a bohlokoa a bitsa chelete e ngata ho feta a mang, 'me u lokela ho lula u beha leihlo le ho lokisa likopo tsa hau ka nepo. E le mong'a khoebo, o lokela ho hlokomela liphetoho tsa litheko tsa Adwords mme o itokisetse ho ikamahanya le maemo. Hang ha u se u ithutile hore na ke mantsoe afe a bohlokoa a sebetsang hantle bakeng sa sebaka sa hau sa marang-rang, o ka eketsa chelete ea hau mme oa khaola li-CPC tsa hau ho fumana ROI e ntle ka ho fetisisa.

Letšolo la CPC ke mokhoa o sebelisoang haholo. Ke mokhoa o tloaelehileng haholo 'me o bitsa chelete e ka tlase ho lisente tse lekholo ka ho tobetsa. Leha ho le joalo, litsenyehelo tsa ho tobetsa ka 'ngoe li fapane le litšenyehelo tsa maikutlo. Haeba u batla ho tseba litšenyehelo tsa letšolo la hau la papatso, o ka sebelisa moralo oa mantsoe a sehlooho ho fumana khakanyo ea litšenyehelo tsa hau ka ho penya. Ka tsela ena, u tla tseba hantle hore na u tla lefa bokae bakeng sa ho tobetsa ka 'ngoe le hore na u fumana maikutlo a makae.

Mefuta ea papali

Haeba u batla ho eketsa palo ea liphetoho le ho sebelisa chelete e nyane lipapatsong tsa hau, o lokela ho arola mantsoe a hau ka mefuta e fapaneng ea papali. Ho Adwords, sena se etsoa ka ho arola lipapatso ho latela mefuta ea papali. Ka ho khetha mefuta e nepahetseng ea papali, u tla khona ho fihlela bamameli ba hau mme u qobe ho senya chelete ka ho tobetsa ho sa hlokahaleng. Bakeng sa morero ona, o lokela ho sebelisa sesebelisoa sa mahala sa mantsoe a sehlooho ho tseba hore na bamameli ba hau ke eng, ebe o arola lipapatso tsa hau ka nepo.

Exact Match ke eona e lebisitsoeng ho fetisisa har'a mantsoe a bohlokoa, mme e hloka hore poleloana ea mantsoe a sehlooho e be e nepahetseng. Leha ho le joalo, o ka eketsa mantsoe a eketsehileng potsong ea hau ha ho hlokahala. Exact Match ke khetho e ntle ka ho fetisisa bakeng sa babapatsi ba batlang ho tsamaisa liphetoho ka ho bonts'a lipapatso tse amanang le mantsoe a bohlokoa ao ba a lebileng.. E tšoanang hantle le eona e na le sekhahla se holimo sa ho tobetsa. Leha ho le joalo, Ho bohlokoa ho utloisisa hore ho sebelisa lipapali hantle e kanna ea se be khetho e ntle bakeng sa khoebo e ngoe le e ngoe.

Haeba u batla ho lebisa mantsoe a itseng, joale o ka sebelisa mantsoe a bohlokoa a fetotsoeng ka bongata. Tsena li bonolo ho li sebelisa le ho bolella Google hore e bontše lipapatso tsa hau bakeng sa mantsoe kapa lipoleloana tse itseng. Mantsoe a sehlooho a ka ba ka tatellano efe kapa efe. O ka kenya mantsoe ana o sebelisa lets'oao la ho kopanya (+) pele ho lentsoe le leng le le leng la sehlooho. Sebopeho sa mantsoe a sehlooho se fetotsoeng ka bophara se ka sebelisoa le bakeng sa lipoleloana. Full Media e sebetsa ka ho khetheha matšolong a AdWords PPC bakeng sa lik'hamphani tse nyane le tse mahareng.

Papali e pharaletseng le e nepahetseng ke mefuta e tsebahalang haholo ea papali, empa ho boetse ho na le mefuta e sa tšoaneng. Mofuta o pharalletseng oa papali o kenyelletsa mopeleto o fosahetseng oa lentsoe la sehlooho ha mofuta o nepahetseng o u lumella ho shebana le lipatlisiso tse amanang le tsona.. U ka boela ua qhelela ka thoko mefuta e fapaneng ka ho kenyelletsa mantsoe a bohlokoa a mabe. Leha ho le joalo, sena ha se mokhoa o motle kaha o ka fokotsa palo ea ho tobetsa. Mofuta o pharalletseng oa papali ke khetho e ntle ka ho fetisisa bakeng sa babapatsi ba batlang ho shebana le mantsoe a ikhethileng.

Retargeting

Retargeting ke mofuta oa papatso ea inthaneteng o lumellang barekisi ho bonts'a lipapatso tse lebisitsoeng ho baeti ba nakong e fetileng ba sebaka sa marang-rang.. Mokhoa oa ho rekisa hape o sebetsa ka ho lahla khoutu ea ho latela leqephe la webo le ho etsa hore lipapatso li bontšoe moeti ea fetileng.. Liphetho tsa mofuta ona oa papatso li bohlokoa haholo. Ho bontšitsoe ho eketsa thekiso ka ho 70% ha batho ba etileng webosaete ntle le ho reka letho ba reka ka lets'olo la ho bapatsa.

Haeba sebaka sa hau sa marang-rang se sa ntlafatsoa bakeng sa ho retargeting, o kanna oa se khone ho bona liphetho. Haeba lets'olo la hau la ho bapatsa hape le sa sebetse, ho ka 'na ha hlokahala hore u nke keletso ea k'hamphani ea tsamaiso ea Google Adwords. Ba tla u thusa ho theha letšolo la retargeting ka nepo. Litlhophiso tse nepahetseng li tla etsa phapang e kholo ts'ebetsong. Hang ha u se u e-na le litlhophiso tse nepahetseng, o ka sebelisa retargeting ho shebisa bareki ho marang-rang a fapaneng a sechaba.

Bakeng sa ho theha lipapatso tsa retargeting, o tlameha ho qala Google Analytics. Khoutu ea retargeting e tla sala li-cookie morao, e leng lifaele tse nyane tse bolokoang ho sebatli sa mosebelisi. Lipapatso tsa Google li tla tsebisoa ho hlahisa lipapatso ho moeti ea itseng oa sebaka sa marang-rang ho ipapisitsoe le nalane ea bona ea nakong e fetileng ea ho bala. Ho khutlisetsa morao ka Adwords e ka ba mokhoa o motle oa ho ntlafatsa leano la hau la ho bapatsa inthaneteng.

Ho khutlisetsa morao ka Adwords ho ka sebetsa hantle bakeng sa liteishene tsa litaba tsa sechaba, haholo-holo Facebook. Hape e ka ba mokhoa o atlehang oa ho theha Twitter e latelang. Hopola, fedile 75% ea basebelisi ba Twitter ba lisebelisoa tsa cellular. Lipapatso tsa hau li lokela ho sebetsa habonolo ho eketsa menyetla ea hau ea ho hapa tlhokomelo ea bamameli ba hau. Ho khutlisetsa morao ka Adwords ho ka u thusa ho fetolela basebelisi bana ho ba bareki. Kahoo, qala ho retarge ka Adwords ho nyolla chelete ea hau.

Lintlha tsa boleng

Ho na le mekhoa e mengata ea ho ntlafatsa lintlha tsa hau tsa boleng ho Google Adwords. Le hoja ho se na tharollo e le 'ngoe ea boselamose, ho na le mekhoa e mengata ea ho ntlafatsa lintlha tsa hau. Mohato oa pele ke ho kena akhaonteng ea hau ebe u ea sebakeng sa ponts'o ea mantsoe a sehlooho. Hang moo, o ka bona lintlha tsa boleng ba lihlopha tsa hau tse sebetsang. Joale, o ka qala ho etsa liphetoho ho ntlafatsa lintlha tsa hau. Ka mor'a libeke tse 'maloa, o lokela ho hlokomela phapang e khōlō.

Lintlha tsa Boleng tsa papatso ea hau li baloa ka ho ela hloko lintlha tse tharo: bohlokoa, papatso ea boqapi, le boiphihlelo ba leqephe la ho fihla. Le ha o sebelisa mantsoe a bohlokoa a tšoanang, Lintlha tsa boleng li tla fapana lipakeng tsa lihlopha tsa lipapatso. Ka mohlala, haeba u na le khoebo ea ho hira ntlo ea bounce, u ka sebelisa lebitso la sehlooho “jumper castle” ho shebana le bareki bao e ka bang bareki ba batlang matlo a marang-rang. Seo se tla ntlafatsa Sephetho sa Boleng ba hau haeba lipapatso tsa hau li bohlokoa ebile li hohela basebelisi ba lisebelisoa tsohle.

U lokela ho tseba hape hore Lintlha tsa Boleng bakeng sa sehlopha se itseng sa lipapatso li ipapisitse le boleng ba lentsoe la sehlooho. Sena se ka ama litšenyehelo tsa hau ka ho penya (CPC) le sekhahla sa ho tobetsa (CTR). Lipapatso tsa Google li boetse li supa boleng ba sehlopha sa lipapatso. Kahoo, haeba sehlopha sa mantsoe a sehlooho se na le Lintlha tsa Boleng bo phahameng, e kanna ea ba maemong a matle liphethong tsa patlo ea Google. Haeba u rera ho etsa letšolo la papatso bakeng sa lentsoe le itseng la sehlooho, e tla ba le Lintlha tsa Boleng tse betere ho feta ha o sebelisa lentsoe le akaretsang feela.

Ha u hlahloba letšolo la hau la lipapatso, ela hloko CTR haholo. CTR e phahameng ke letšoao le letle. Lipapatso tse nang le CTR e phahameng li tla fumana ho tobetsa ho feta, kahoo eketsa CPC ea hau. Leha ho le joalo, hopola hore CTR e tla angoa ke lintlha tse ling tse kang sebaka sa libaka. Holim'a moo, o hloka ho etsa bonnete ba hore mantsoe a hau a bohlokoa a lumellana le kopi ea hau ea papatso le leqephe la ho fihla. Ho eketsa CTR ea hau ho ka thusa Sephetho sa Boleng ba hau, empa hape e tla eketsa litšenyehelo tsa hau ka ho tobetsa (CPC).

Patlisiso ea mantsoe a sehlooho

Patlisiso ea mantsoe a sehlooho ke mokhoa oa ho khetholla mantsoe a bohlokoa bakeng sa sebaka sa hau sa marang-rang kapa letšolo la papatso. Ho na le mekhoa e mengata ea ho etsa lipatlisiso tsa mantsoe a bohlokoa. Sepheo se seholo ke ho nka maikutlo le ho khetholla mantsoe a bohlokoa a nang le bokhoni ba ho hlahisa sephethephethe. Mantsoe a bohlokoa a behiloe ka boleng le monyetla oa ho fumana sephethephethe. Patlisiso ea mantsoe a sehlooho e u thusa ho theha litaba tse nepahetseng le leano la papatso ho hohela bareki ba ka bang teng. Ho qala, sebelisa sesebelisoa sa mantsoe a sehlooho sa Google ho fumana hore na ke mantsoe afe a bohlokoa a tsebahalang.

Le hoja ho ka nka nako le boiteko, Patlisiso ea mantsoe a bohlokoa e bohlokoa molemong oa katleho ea letšolo la hau la AdWords. Ntle le lipatlisiso tse nepahetseng tsa mantsoe a sehlooho, letšolo la hau le ka hlōleha kapa la u lefella thekiso. Ka tlaase mona ho thathamisitsoe malebela a ho u qalisa:

Sebelisa Google Keyword Planner. Sesebelisoa sena se bonts'a bophahamo ba molumo oa ho batla khoeli le khoeli. Mohlala, haeba u batla ho hohela sephethephethe nakong ea lehlabula, u lokela ho lebisa mantsoe a sehlooho a batlisisitsoeng haholo sehleng sena. Hape, Nahana ka ho fokotsa patlisiso ea hau ho nako e itseng, joalo ka lipakeng tsa Mots'eanong le Phato. Hang ha u tseba hore na ke mantsoe afe a bohlokoa a nang le phaello, o ka sebelisa sesebelisoa sa AdWords ho fumana mantsoe a bohlokoa a amanang. Sesebelisoa sena se tla hlahisa mantsoe a bohlokoa a makholo a amanang le ona a ipapisitseng le mathata a hau a sehlooho.

Ha u khetha mantsoe a bohlokoa, fumana sepheo sa sebaka sa hau sa marang-rang. Etsa lipatlisiso tsa hau ho fumana sepheo sa bamameli ba hau le sepheo sa ho batla 'maraka oo u o lebisitseng. U ka boela ua batla ho nahana hore na sebaka sa hau sa marang-rang se amana joang le mantsoe ana a bohlokoa. Na ho na le lihlahisoa kapa litšebeletso tse nang le mantsoe a tšoanang? Na ba na le meqolo e phahameng ea ho batla? Batho ba batla eng ha ba batla sehlahisoa kapa tšebeletso e itseng? Bophahamo bo phahameng ba ho batla ke lets'oao le letle. Haeba ho se joalo, leka ho fumana lentsoe la bohlokoa la niche leo u le batlang.