Tag: Setsi sa Google

U ka sebelisa Google Adwords ho bapatsa sebaka sa hau sa marang-rang. Mokhoa ona o bonolo haholo: o hloka ho theha ak'haonte, khetha mantsoe a seng makae a bohlokoa, mme o qale ho ba bitsa. Mona ke mokhoa oa ho ntlafatsa sekhahla sa ho tobetsa le ho qala ho bapatsa sebaka sa hau sa marang-rang! Re tšepa hore sehlooho sena se tla u thusa ho qala ka Adwords. Haeba ho se joalo, u ka ithuta ho eketsehileng ka metheo ea papatso ho Google sehloohong sena. Ho fihlela nakong e tlang, ho reka monate!

Papatso ho Google

U ka bapatsa ho sistimi ea Google Adwords ka ho reka mantsoe a bohlokoa a amanang le khoebo ea hau. Papatso ea hau e tla hlaha ha bareki bao e ka bang bareki ba batla Google bakeng sa mantsoe a bohlokoa ao u lakatsang ho a lebisa. Google e tla etsa qeto ea hore na ke lipapatso life tse hlahang leqepheng la liphetho tsa lipatlisiso, mme o phahamise kopo ya hao, ha papatso ea hau e tla beoa holimo. Ntho ea bohlokoa ke ho tšoara bao e ka bang bareki’ mahlo 'me u ba kholise ho tobetsa papatso ea hau. Ho thathamisitsoe ka tlase ke malebela a ho etsa hore papatso ea hau e atlehe haholoanyane.

Lipapatso ho Google li ka sebetsa haholo haeba sehlahisoa kapa tšebeletso ea hau e le bohlokoa ho bareki’ litlhoko. Mofuta ona oa papatso o ka lebisoa haholo ho bamameli ba hau ho latela sebaka, lilemo, le mantsoe a sehlooho. Google e boetse e fana ka lipapatso tse lebisitsoeng ho latela nako ea letsatsi. Likhoebo tse ngata li sebelisa lipapatso tsa tsona feela har'a beke, ho tloha 8 AM ho 5 PM. Ha ba tsamaise lipapatso mafelong a beke, empa matsatsing a beke, o ka lebisa papatso ea hau ho bareki bao e ka bang bareki ho latela hore na ba le inthaneteng.

Ha u sebelisa Google Adwords, ho na le mefuta e 'meli ea mantlha ea lipapatso. Mofuta oa pele ke Search, e bonts'ang papatso ea hau neng kapa neng ha motho a batla sehlahisoa kapa tšebeletso ea hau. Lipapatso tse bonts'itsoeng hangata ha li theko e tlase, empa ha lia shebana le lipotso joalo ka lipapatso tsa lipatlisiso. Mantsoe a bohlokoa ke mantsoe a patlo ao batho ba a ngolang ho Google ho fumana sehlahisoa kapa tšebeletso. Maemong a mangata, Google e tla u lumella ho sebelisa mantsoe a bohlokoa ho isa ho a leshome le metso e mehlano, empa o ka eketsa palo hamorao.

Bakeng sa khoebo e nyane, papatso ea ho patala e ka ba tharollo e babatsehang. Hobane o tlameha feela ho lefa bakeng sa ho tobetsa e 'ngoe le e' ngoe, papatso ea ho patala e ka bitsa chelete e ngata, empa babapatsi ba bohlale ba theha matšolo a bona ho hohela sephethephethe se tšoanelehang ho webosaete ea bona. Qetellong sena se tla eketsa thekiso ea bona. 'Me haeba khoebo ea hau e sa tsoa qala, mokhoa ona ke habohlokoa ho hlahloba. Empa hopola hore menyetla ha e molemong oa hau ha ho tluoa ho optimization ea lipatlisiso tsa manyolo (SEO).

Ho reka mantsoe a bohlokoa

Ha o qala ho reka mantsoe a bohlokoa ho Adwords, o tlameha ho ela hloko CTR ea hau (tobetsa ka sekhahla) tlaleha. Tlaleho ena e tla u thusa ho lekola mehopolo e mecha le ho fetola tefiso ea hau ka nepo. Holim'a moo, o hloka ho beha leihlo leano la hau khafetsa. Papatso ea lipatlisiso e fetoha ka potlako, mme o hloka ho tsamaisana le mekhoa ea morao-rao. Bala haholoanyane ka sehlooho sena, kapa hira setsebi ho sebetsana le matšolo a hau. Litlhahiso tse ling tsa ho eketsa tekanyetso ea hau ke tsena.

Ea pele, etsa qeto ea tekanyetso ea chelete eo u phutholohileng ho e sebelisa lipapatsong tsa hau. Hopola hore batho ba bangata ha ba shebe ka morao ho liphetho tse seng kae tsa pele ho patlo ea Google, kahoo ho bohlokoa ho hlaha ka holimo ho SERPs. Chelete eo u e rekang lentsoeng le leng le le leng la sehlooho e tla bontša hore na u sebelisa bokae ka kakaretso le hore na u tla hlaha hantle hakae leqepheng la pele. Bakeng sa lentsoe le leng le le leng la sehlooho, Google e e kenya fantising e nang le moreki ea phahameng ka ho fetisisa.

U ka boela ua sebelisa mantsoe a bohlokoa ho fokotsa litefiso tsa hau ho lipatlisiso tse sa lokelang. Mantsoe a bohlokoa a fosahetseng ke karolo ea sepheo se fosahetseng 'me a ka u thibela ho reka mantsoe a bohlokoa a sa amaneng le khoebo ea hau.. Ka tsela ena, lipapatso tsa hau li tla hlaha feela lipotsong tsa lipatlisiso tse kenyelletsang mantsoe a fosahetseng. Ha lentsoe la sehlooho le le mpe le ho feta, theko ea hau e tla ba tlase. U ka ba ua khetha mantsoe a fosahetseng sehlopheng sa hau sa lipapatso ho a felisa letšolong la hau.

Ha u reka mantsoe a bohlokoa, nahana ka lintlha tsa hau tsa boleng. Google e sheba lintlha tse tharo ha e hlahloba litaba tsa lipapatso le bohlokoa ba tsona. Lintlha tsa boleng bo holimo ke sesupo sa bohlokoa ba sebaka sa marang-rang. Litaba tsa hau le tsona li ka hlahisa sephethephethe sa bohlokoa, kahoo nahana ka ho fetola kopo ea hau ka nepo. Kamora hore lipapatso tsa hau li hlahe, o tla fumana data mabapi le ts'ebetso ea phutuho ea hau mme o fetole kopo ea hau ka nepo.

Ho etsa lipapatso

Ho na le lintho tse 'maloa tseo u lokelang ho li hopola ha u etsa lipapatso ho Adwords. Taba e le 'ngoe, o tlameha ho tseba sebopeho sa sethala, 'me u sebelise lisebelisoa tsa SEO tse kang Keyword Planner le enaka ea Google ho fumana mantsoe a bohlokoa. Joale, Ngola litaba tsa papatso ea hau 'me u ntlafatse papatso ho fumana maemo a holimo ka ho fetisisa. Joale, e phatlalatse webosaeteng ea Google ho fumana palo e kholo ea lipono le ho tobetsa.

Hang ha papatso ea hau e entsoe, u lokela ho e hlahloba bakeng sa liphoso tsa sebōpeho-puo le mopeleto. Google e hlahisa lipapatso tsa hau ka tsela e 'ngoe, kahoo ho bohlokoa ho bona hore na ke efe e sebetsang hantle. Hang ha o na le mohlodi, phephetsa ho e ntlafatsa. Haeba u na le bothata ba ho ngola papatso ea hau, u ka boela ua sheba seo baphadisani ba hao ba se etsang. Hopola hore ha ua lebelloa ho qapa lebili – ha ho hlokahale hore u ngole papatso haeba u ka fumana ntho e seng e ntse e sebetsa!

Ha u etsa lipapatso tsa Adwords, ho bohlokoa ho hopola hore papatso ka 'ngoe e tla lahleha leoatleng la litaba. Monyetla oa ho nka boemo bo bong le bo bong o fokola haholo. Ka hona, ho bohlokoa ho tseba sepheo sa bareki ba hau pele u theha lipapatso tsa hau. Ka mohlala, haeba khoebo ea hau e sebetsa ka ho khetheha ka meriana ea makhopho, u ka batla ho lebisa basebelisi ba batlang meriana ea makhopho. Ho sebelisa lipheo tsena tsa ho qetela ho tla thusa lipapatso tsa hau ho hlahella tlholisanong.

Ntlafatsa sekhahla sa ho tobetsa

Ho ntlafatsa sekhahla sa ho tobetsa ho bohlokoa ho eketsa phaello ea hau ho tšebeliso ea lipapatso. Litefiso tsa ho tobetsa hangata li susumetsoa ke maemo a lipapatso, e bolelang boemo ba papatso ho liphetho tse lefuoang tsa lipatlisiso. Boemo bo phahameng ba CTR, molemonyana, kaha ke ponahatso e tobileng ea boleng ba lipapatso tsa hau. Ka kakaretso, ho ntlafatsa CTR ho ka matlafatsa liphetoho le thekiso ka nako e potlakileng ho feta kamoo ho ka khonehang. Ea pele, lekola boemo ba papatso ea hau khahlanong le bahlolisani ba hau ba indasteri.

Ho eketsa CTR ea hau, tseba mantsoe a bohlokoa ao bamameli ba hau ba a sebelisang ho fumana sebaka sa hau sa marang-rang. Google Analytics le Search Console ke lisebelisoa tse ntle haholo bakeng sa sena. Netefatsa hore mantsoe a hau a bohlokoa a ho url ea papatso, e thusang baeti ho etsa qeto ea hore na ba tobetsa hokae. Ho sebelisa kopi e qobellang ea lipapatso le hona ho bohlokoa. Tseba likhetho tsa bamameli ba hau 'me u sebelise tlhahisoleseling ena ho etsa kopi ea papatso e tla ba hohela ho nka khato.

Hang ha u se u thehile bamameli ba hau, leka ho arola matšolo a lipapatso tsa hau. Sena se tla u lumella ho shebisisa boiteko ba hau ba papatso le ho eketsa CTR. Karolo e fumanehang webosaeteng ea Google e bitsoang “Basebelisi ba boetse ba Botsa” e ka u thusa ho lebisa bamameli ba itseng ka ho ba fa litlhahiso tse nepahetseng. Litefiso tsa Click-through li boetse li sebelisoa ho lekanya katleho ea letšolo la hau la ho bapatsa ka dijithale. CTR e tlase e ka ba sesupo sa bothata ka letšolo la lipapatso, kapa mohlomong lipapatso tsa hau ha li hlahe ha bareki ba batla.

Haeba papatso ea hau ea patlo e hloleha ho hohela CTR e phahameng, u lahlehetsoe ke monyetla o moholo. Ke nako ea ho nka mohato o latelang. Nka nako e eketsehileng ho ntlafatsa CTR ea hau le lintlha tsa boleng. Leka ho sebelisa tšusumetso e nang le matlotlo a bonoang ho eketsa sekhahla sa ho penya. Ho sebelisa mekhoa e kang ente, o ka kholisa bamameli ba hau ho bona leseli qetellong ea kotopo. Sepheo sa ho qetela sa ho ba susumetsa ke ho ba tataisa ho fihlela qeto kapa pitso ea ho nka khato.

Retargeting

Retargeting ka Adwords ke sesebelisoa se matla sa ho fihlela bareki ba bacha. Google e na le melao e thata mabapi le ho bokella lintlha tsa hau ho tsoa ho basebelisi ba eona, ho kenyelletsa le linomoro tsa mohala, liaterese tsa imeile, le linomoro tsa karete ea mokoloto. Matšolo a ho bapatsa hape a ka etsoa leqepheng la lehae la Google, lisebelisoa tsa mobile, le mecha ea litaba ea sechaba. Sesebelisoa sa ho khutlisa sa Google se ka thusa likhoebo ho fihlela bareki bao e ka bang bareki ka li-platform tse ngata. Tsela e molemohali ea ho qala ke ho hlahloba mekhoa e latelang.

Ho khutlisetsa morao ka Adwords ho ka sebelisoa ho lebisa bareki ba itseng ba etileng leqephe le itseng sebakeng sa hau sa marang-rang. U ka etsa papatso e akaretsang e khothaletsang bareki ba tlang ho sheba sebaka sa hau sa marang-rang, kapa o ka etsa papatso ea retargeting e bonts'ang lipapatso ho batho ba kileng ba etela sebaka sa hau pele. Sepheo ke ho hapa maikutlo a batho ba kileng ba etela sebaka sa hau sa marang-rang ka nako e itseng, le haeba ba sa reka letho.

Ho khutlisetsa morao ka Adwords ho ka lebisa baeti ba itseng ka ho theha bamameli ba tloaelehileng ba lumellanang le palo ea batho ba etelang sebaka sa marang-rang.. Bamameli bao u ba thehang ba tla bona lipapatso tse amanang le lithahasello tsa motho eo le palo ea batho. E le ho finyella liphello tse ntle ka ho fetisisa, o lokela ho arola baeti ba sebaka sa hau sa marang-rang ka lihlopha tse fapaneng, ho sebelisa palo ea batho ho shebana le boiteko ba hau ba ho bapatsa. Haeba u le mocha lefatšeng la papatso, qala ka Google Adwords.

Ho khutlisetsa morao ka Adwords ho sebetsa ka ho beha sengoathoana sa khoutu sebakeng sa hau sa marang-rang. Khoutu ena, e tsejoang hape e le pixel, e tla lula e sa bonahale ke baeti ba sebaka. Ebe e sebelisa li-cookies tsa sebatli tse sa tsejoeng ho latela bamameli ba hau marang-rang. Khouto ena e tla tsebisa Lipapatso tsa Google hore na li bonts'a lipapatso ho batho ba etetseng sebaka sa hau sa marang-rang neng. Ke mokhoa o atlehang haholo oa ho fihlela bareki ba ka bang teng. Mokhoa ona o potlakile ebile o theko e tlaase, mme e ka fana ka liphetho tse kholo.

Pele o qala ho bapatsa ho Google, o lokela ho tseba hore na o kena ho eng. Mona ke lintho tse seng kae tseo u lokelang ho li hopola: Mefuta ea papali, Lintlha tsa boleng, Litšenyehelo, le Retargeting. Hang ha o utloisisa lintho tsena, u tla khona ho rera letšolo le sebetsang hantle la Adwords. 'Me hang ha u tseba sena sohle, u se u loketse ho qala! Leha ho le joalo, pele o etsa seo, o lokela ho etsa lipatlisiso ka mantsoe a hau a sehlooho.

Litšenyehelo

Ho na le lintlha tse ngata tse khethollang hore na u lokela ho sebelisa chelete e kae ho Adwords. Ka mohlala, ke bokae litšenyehelo ka ho tobetsa ka 'ngoe? Theko ea thepa e rekisoang (KHOTSO) e kenyelletsa tlhahiso le chelete ea lipapatso. U tla tlameha ho etsa qeto ea hore na u sebelisitse chelete e kae ho bapatsa e le hore u fumane phaello ho letsete la hau. Ebe o ka bapisa litšenyehelo tseo le lekeno la hau ho tsoa matšolong a AdWords mme o tsebe hore na ke mantsoe afe a bohlokoa a nang le phaello e ngata.

Litšenyehelo ka ho tobetsa (CPC) e fapana haholo ho latela mantsoe a bohlokoa le indasteri. Li-CPC tse tloaelehileng li haufi $2.32 marangrang a ho batla le $0.58 marangrang a ponts'o. Ho fumana lintlha tse ling, bona sengoloa sena sa metrics ea AdWords. Mokhoa o mong oa ho fokotsa CPC ea hau ke ho shebisa mantsoe a bohlokoa ka Lintlha tsa Boleng bo phahameng. Mantsoe a bohlokoa a boleng bo holimo a fumana sebaka se betere leqepheng, ho u bolokela chelete le ho netefatsa hore lipapatso tsa hau li hlaha maqepheng a nepahetseng.

O ka fetola kopo ea hau bakeng sa mantsoe a bohlokoa haeba u tseba hore na ke afe a sebetsang hantle. Ka lehlakoreng le leng, o ka fokotsa tlhahiso ea hau ho mantsoe a bohlokoa a sa hlahiseng litholoana. Hopola hore mantsoe a mang a bohlokoa a bitsa chelete e ngata ho feta a mang, 'me u lokela ho lula u beha leihlo le ho lokisa likopo tsa hau ka nepo. E le mong'a khoebo, o lokela ho hlokomela liphetoho tsa litheko tsa Adwords mme o itokisetse ho ikamahanya le maemo. Hang ha u se u ithutile hore na ke mantsoe afe a bohlokoa a sebetsang hantle bakeng sa sebaka sa hau sa marang-rang, o ka eketsa chelete ea hau mme oa khaola li-CPC tsa hau ho fumana ROI e ntle ka ho fetisisa.

Letšolo la CPC ke mokhoa o sebelisoang haholo. Ke mokhoa o tloaelehileng haholo 'me o bitsa chelete e ka tlase ho lisente tse lekholo ka ho tobetsa. Leha ho le joalo, litsenyehelo tsa ho tobetsa ka 'ngoe li fapane le litšenyehelo tsa maikutlo. Haeba u batla ho tseba litšenyehelo tsa letšolo la hau la papatso, o ka sebelisa moralo oa mantsoe a sehlooho ho fumana khakanyo ea litšenyehelo tsa hau ka ho penya. Ka tsela ena, u tla tseba hantle hore na u tla lefa bokae bakeng sa ho tobetsa ka 'ngoe le hore na u fumana maikutlo a makae.

Mefuta ea papali

Haeba u batla ho eketsa palo ea liphetoho le ho sebelisa chelete e nyane lipapatsong tsa hau, o lokela ho arola mantsoe a hau ka mefuta e fapaneng ea papali. Ho Adwords, sena se etsoa ka ho arola lipapatso ho latela mefuta ea papali. Ka ho khetha mefuta e nepahetseng ea papali, u tla khona ho fihlela bamameli ba hau mme u qobe ho senya chelete ka ho tobetsa ho sa hlokahaleng. Bakeng sa morero ona, o lokela ho sebelisa sesebelisoa sa mahala sa mantsoe a sehlooho ho tseba hore na bamameli ba hau ke eng, ebe o arola lipapatso tsa hau ka nepo.

Exact Match ke eona e lebisitsoeng ho fetisisa har'a mantsoe a bohlokoa, mme e hloka hore poleloana ea mantsoe a sehlooho e be e nepahetseng. Leha ho le joalo, o ka eketsa mantsoe a eketsehileng potsong ea hau ha ho hlokahala. Exact Match ke khetho e ntle ka ho fetisisa bakeng sa babapatsi ba batlang ho tsamaisa liphetoho ka ho bonts'a lipapatso tse amanang le mantsoe a bohlokoa ao ba a lebileng.. E tšoanang hantle le eona e na le sekhahla se holimo sa ho tobetsa. Leha ho le joalo, Ho bohlokoa ho utloisisa hore ho sebelisa lipapali hantle e kanna ea se be khetho e ntle bakeng sa khoebo e ngoe le e ngoe.

Haeba u batla ho lebisa mantsoe a itseng, joale o ka sebelisa mantsoe a bohlokoa a fetotsoeng ka bongata. Tsena li bonolo ho li sebelisa le ho bolella Google hore e bontše lipapatso tsa hau bakeng sa mantsoe kapa lipoleloana tse itseng. Mantsoe a sehlooho a ka ba ka tatellano efe kapa efe. O ka kenya mantsoe ana o sebelisa lets'oao la ho kopanya (+) pele ho lentsoe le leng le le leng la sehlooho. Sebopeho sa mantsoe a sehlooho se fetotsoeng ka bophara se ka sebelisoa le bakeng sa lipoleloana. Full Media e sebetsa ka ho khetheha matšolong a AdWords PPC bakeng sa lik'hamphani tse nyane le tse mahareng.

Papali e pharaletseng le e nepahetseng ke mefuta e tsebahalang haholo ea papali, empa ho boetse ho na le mefuta e sa tšoaneng. Mofuta o pharalletseng oa papali o kenyelletsa mopeleto o fosahetseng oa lentsoe la sehlooho ha mofuta o nepahetseng o u lumella ho shebana le lipatlisiso tse amanang le tsona.. U ka boela ua qhelela ka thoko mefuta e fapaneng ka ho kenyelletsa mantsoe a bohlokoa a mabe. Leha ho le joalo, sena ha se mokhoa o motle kaha o ka fokotsa palo ea ho tobetsa. Mofuta o pharalletseng oa papali ke khetho e ntle ka ho fetisisa bakeng sa babapatsi ba batlang ho shebana le mantsoe a ikhethileng.

Retargeting

Retargeting ke mofuta oa papatso ea inthaneteng o lumellang barekisi ho bonts'a lipapatso tse lebisitsoeng ho baeti ba nakong e fetileng ba sebaka sa marang-rang.. Mokhoa oa ho rekisa hape o sebetsa ka ho lahla khoutu ea ho latela leqephe la webo le ho etsa hore lipapatso li bontšoe moeti ea fetileng.. Liphetho tsa mofuta ona oa papatso li bohlokoa haholo. Ho bontšitsoe ho eketsa thekiso ka ho 70% ha batho ba etileng webosaete ntle le ho reka letho ba reka ka lets'olo la ho bapatsa.

Haeba sebaka sa hau sa marang-rang se sa ntlafatsoa bakeng sa ho retargeting, o kanna oa se khone ho bona liphetho. Haeba lets'olo la hau la ho bapatsa hape le sa sebetse, ho ka 'na ha hlokahala hore u nke keletso ea k'hamphani ea tsamaiso ea Google Adwords. Ba tla u thusa ho theha letšolo la retargeting ka nepo. Litlhophiso tse nepahetseng li tla etsa phapang e kholo ts'ebetsong. Hang ha u se u e-na le litlhophiso tse nepahetseng, o ka sebelisa retargeting ho shebisa bareki ho marang-rang a fapaneng a sechaba.

Bakeng sa ho theha lipapatso tsa retargeting, o tlameha ho qala Google Analytics. Khoutu ea retargeting e tla sala li-cookie morao, e leng lifaele tse nyane tse bolokoang ho sebatli sa mosebelisi. Lipapatso tsa Google li tla tsebisoa ho hlahisa lipapatso ho moeti ea itseng oa sebaka sa marang-rang ho ipapisitsoe le nalane ea bona ea nakong e fetileng ea ho bala. Ho khutlisetsa morao ka Adwords e ka ba mokhoa o motle oa ho ntlafatsa leano la hau la ho bapatsa inthaneteng.

Ho khutlisetsa morao ka Adwords ho ka sebetsa hantle bakeng sa liteishene tsa litaba tsa sechaba, haholo-holo Facebook. Hape e ka ba mokhoa o atlehang oa ho theha Twitter e latelang. Hopola, fedile 75% ea basebelisi ba Twitter ba lisebelisoa tsa cellular. Lipapatso tsa hau li lokela ho sebetsa habonolo ho eketsa menyetla ea hau ea ho hapa tlhokomelo ea bamameli ba hau. Ho khutlisetsa morao ka Adwords ho ka u thusa ho fetolela basebelisi bana ho ba bareki. Kahoo, qala ho retarge ka Adwords ho nyolla chelete ea hau.

Lintlha tsa boleng

Ho na le mekhoa e mengata ea ho ntlafatsa lintlha tsa hau tsa boleng ho Google Adwords. Le hoja ho se na tharollo e le 'ngoe ea boselamose, ho na le mekhoa e mengata ea ho ntlafatsa lintlha tsa hau. Mohato oa pele ke ho kena akhaonteng ea hau ebe u ea sebakeng sa ponts'o ea mantsoe a sehlooho. Hang moo, o ka bona lintlha tsa boleng ba lihlopha tsa hau tse sebetsang. Joale, o ka qala ho etsa liphetoho ho ntlafatsa lintlha tsa hau. Ka mor'a libeke tse 'maloa, o lokela ho hlokomela phapang e khōlō.

Lintlha tsa Boleng tsa papatso ea hau li baloa ka ho ela hloko lintlha tse tharo: bohlokoa, papatso ea boqapi, le boiphihlelo ba leqephe la ho fihla. Le ha o sebelisa mantsoe a bohlokoa a tšoanang, Lintlha tsa boleng li tla fapana lipakeng tsa lihlopha tsa lipapatso. Ka mohlala, haeba u na le khoebo ea ho hira ntlo ea bounce, u ka sebelisa lebitso la sehlooho “jumper castle” ho shebana le bareki bao e ka bang bareki ba batlang matlo a marang-rang. Seo se tla ntlafatsa Sephetho sa Boleng ba hau haeba lipapatso tsa hau li bohlokoa ebile li hohela basebelisi ba lisebelisoa tsohle.

U lokela ho tseba hape hore Lintlha tsa Boleng bakeng sa sehlopha se itseng sa lipapatso li ipapisitse le boleng ba lentsoe la sehlooho. Sena se ka ama litšenyehelo tsa hau ka ho penya (CPC) le sekhahla sa ho tobetsa (CTR). Lipapatso tsa Google li boetse li supa boleng ba sehlopha sa lipapatso. Kahoo, haeba sehlopha sa mantsoe a sehlooho se na le Lintlha tsa Boleng bo phahameng, e kanna ea ba maemong a matle liphethong tsa patlo ea Google. Haeba u rera ho etsa letšolo la papatso bakeng sa lentsoe le itseng la sehlooho, e tla ba le Lintlha tsa Boleng tse betere ho feta ha o sebelisa lentsoe le akaretsang feela.

Ha u hlahloba letšolo la hau la lipapatso, ela hloko CTR haholo. CTR e phahameng ke letšoao le letle. Lipapatso tse nang le CTR e phahameng li tla fumana ho tobetsa ho feta, kahoo eketsa CPC ea hau. Leha ho le joalo, hopola hore CTR e tla angoa ke lintlha tse ling tse kang sebaka sa libaka. Holim'a moo, o hloka ho etsa bonnete ba hore mantsoe a hau a bohlokoa a lumellana le kopi ea hau ea papatso le leqephe la ho fihla. Ho eketsa CTR ea hau ho ka thusa Sephetho sa Boleng ba hau, empa hape e tla eketsa litšenyehelo tsa hau ka ho tobetsa (CPC).

Patlisiso ea mantsoe a sehlooho

Patlisiso ea mantsoe a sehlooho ke mokhoa oa ho khetholla mantsoe a bohlokoa bakeng sa sebaka sa hau sa marang-rang kapa letšolo la papatso. Ho na le mekhoa e mengata ea ho etsa lipatlisiso tsa mantsoe a bohlokoa. Sepheo se seholo ke ho nka maikutlo le ho khetholla mantsoe a bohlokoa a nang le bokhoni ba ho hlahisa sephethephethe. Mantsoe a bohlokoa a behiloe ka boleng le monyetla oa ho fumana sephethephethe. Patlisiso ea mantsoe a sehlooho e u thusa ho theha litaba tse nepahetseng le leano la papatso ho hohela bareki ba ka bang teng. Ho qala, sebelisa sesebelisoa sa mantsoe a sehlooho sa Google ho fumana hore na ke mantsoe afe a bohlokoa a tsebahalang.

Le hoja ho ka nka nako le boiteko, Patlisiso ea mantsoe a bohlokoa e bohlokoa molemong oa katleho ea letšolo la hau la AdWords. Ntle le lipatlisiso tse nepahetseng tsa mantsoe a sehlooho, letšolo la hau le ka hlōleha kapa la u lefella thekiso. Ka tlaase mona ho thathamisitsoe malebela a ho u qalisa:

Sebelisa Google Keyword Planner. Sesebelisoa sena se bonts'a bophahamo ba molumo oa ho batla khoeli le khoeli. Mohlala, haeba u batla ho hohela sephethephethe nakong ea lehlabula, u lokela ho lebisa mantsoe a sehlooho a batlisisitsoeng haholo sehleng sena. Hape, Nahana ka ho fokotsa patlisiso ea hau ho nako e itseng, joalo ka lipakeng tsa Mots'eanong le Phato. Hang ha u tseba hore na ke mantsoe afe a bohlokoa a nang le phaello, o ka sebelisa sesebelisoa sa AdWords ho fumana mantsoe a bohlokoa a amanang. Sesebelisoa sena se tla hlahisa mantsoe a bohlokoa a makholo a amanang le ona a ipapisitseng le mathata a hau a sehlooho.

Ha u khetha mantsoe a bohlokoa, fumana sepheo sa sebaka sa hau sa marang-rang. Etsa lipatlisiso tsa hau ho fumana sepheo sa bamameli ba hau le sepheo sa ho batla 'maraka oo u o lebisitseng. U ka boela ua batla ho nahana hore na sebaka sa hau sa marang-rang se amana joang le mantsoe ana a bohlokoa. Na ho na le lihlahisoa kapa litšebeletso tse nang le mantsoe a tšoanang? Na ba na le meqolo e phahameng ea ho batla? Batho ba batla eng ha ba batla sehlahisoa kapa tšebeletso e itseng? Bophahamo bo phahameng ba ho batla ke lets'oao le letle. Haeba ho se joalo, leka ho fumana lentsoe la bohlokoa la niche leo u le batlang.

Ho na le mekhoa e meraro ea ho sebelisa Adwords bakeng sa khoebo ea hau ea SaaS. Mekhoa ena e bitsoa Cost per click (CPC) papatso, Patlisiso ea mantsoe a sehlooho, le ho etsa kopo. Haeba u batla ho bona liphetho tse potlakileng, o tlameha ho etsa bonnete ba hore o lefella sephethephethe sa boleng. Ho sebelisa mokhoa ona ho tla etsa bonnete ba hore u lefella ho tobetsa ho tla fetoloa hore e be li-lead. Ho qala, o lokela ho bokella tlhahisoleseding e ngata kamoo ho ka khonehang. Sengoliloeng sena se tla hlalosa bohlokoa ba lipatlisiso tsa Keyword le mokhoa oa ho holisa kopo ea hau.

Litšenyehelo ka ho tobetsa (CPC) papatso

Theko ea ho tobetsa kapa CPC ke theko eo babapatsi ba e lefang nako le nako ha motho a tobetsa papatso ea bona. Li-CPC li atisa ho ba holimo liindastering tse nang le litekanyetso tse phahameng tsa phetoho le baphatlalatsi ba tlhōlisano. Leha ho na le mekhoa ea ho theola CPC ea hau, ha ho na mokhoa o hlakileng oa ho li fokotsa ka ho feletseng. Mona ke lintho tse ling tseo u lokelang ho li hopola ha u ntlafatsa li-CPC tsa hau. Ea pele, nahana hore na sebaka sa hau sa marang-rang se bohlokoa hakae 'marakeng oa hau. Haeba sebaka sa hau sa marang-rang se sa amane le bamameli ba hau, CPC ea hau e kanna ea ba holimo haholo.

Ea bobeli, utloisisa phapang lipakeng tsa sekhahla se bataletseng le theko e thehiloeng ho tefiso ka ho tobetsa ka ngoe. CPC ea sekhahla se bataletseng e bonolo ho e sala morao ho feta CPC e thehiloeng ho tefiso. Li-CPC tse thehiloeng ho tefiso li theko e tlase, empa ba ntse ba sa tobane le sepheo se fokolang. Ho feta moo, babapatsi ba tlameha ho nahana ka boleng bo ka bang teng ba ho penya ho tsoa mohloling o itseng. CPC e phahameng e ka 'na ea se ke ea tlameha ho fetolela ho tsoa ho chelete e ngata.

Invoice ea CPC e boetse e na le kotsi ea tšebeliso e mpe. Basebelisi ba ka tobetsa lipapatso ka phoso. Sena se ka jella mobapatsi chelete e ngata. Leha ho le joalo, Google e leka ho fokotsa tšebeliso e mpe ka ho se lefise ho penya ho fosahetseng. Le hoja ho ke ke ha khoneha ho laola ho tobetsa ho hong le ho hong, o ka buisana ka sekhahla se tlase. Hafeela u ikemiselitse ho saena konteraka ea nako e telele le mohatisi, hangata o ka buisana ka sekhahla se tlase.

Lefatšeng la papatso e lefuoang, litsenyehelo tsa ho bapatsa ke ntlha ea bohlokoa. Ka litšenyehelo tse nepahetseng ka ho tobetsa, o ka eketsa phaello ea hau ho tšebeliso ea chelete ea papatso. Lipapatso tsa CPC ke sesebelisoa se matla bakeng sa likhoebo tse ngata, kahoo ho utloisisa hore na u lefa bokae ka ho tobetsa ho ka ntlafatsa papatso ea hau. Mme ha feela o tseba seo bamameli ba hao ba se batlang, e tla o sebeletsa. Ke ka lebaka leo ho leng bohlokoa haholo ho ela hloko CPC ea hau.

Patlisiso ea mantsoe a sehlooho

Ntlafatso ea enjine ea ho batla (SEO) ke bonono ba ho khetha mantsoe a bohlokoa le lihlooho tsa litaba ho beha maemo ho li-SERPs. Ha e etsoa ka nepo, lipatlisiso tse nepahetseng tsa mantsoe a bohlokoa li thusa ho eketsa sephethephethe sa tlhaho le tlhokomeliso ea lebitso. Patlisiso ea mantsoe a bohlokoa ke mokhoa o ikhethileng oo barekisi ba o sebelisang ho tseba hore na ke mantsoe afe ao basebelisi ba ka a batlang. Hang ha u se u e-na le mantsoe a bohlokoa a nepahetseng, o ka beha leano la hau pele mme oa theha litaba tse lebisitseng basebelisi bana. Patlisiso ea mantsoe a bohlokoa e thusa ho ntlafatsa maemo a sebaka sa hau sa marang-rang lienjineng tsa ho batla, eo hape e tla kganna sephethephethe se lebisitsoeng.

Pele o qala letšolo, lipatlisiso tsa mantsoe a bohlokoa li bohlokoa. Ka ho tsebahatsa mantsoe a bohlokoa le sepheo sa ho batla, o ka rera lipapatso tse ntle ka ho fetisisa. Ha u ntse u khetha mantsoe a bohlokoa le lihlopha tsa lipapatso, nahana ka lipakane tsa hao le tekanyetso ea hao. O ka fokotsa maikutlo a hau mme oa boloka chelete ka ho shebana le mantsoe a bohlokoa feela. Hopola, u batla ho fana ka maikutlo a sa feleng ho batho ba batlang sehlahisoa kapa tšebeletso ea hau ka mafolofolo. Ho molemo ho sebelisa mantsoe a bohlokoa ho feta a le mong, leha ho le joalo.

Ho na le mekhoa e mengata ea ho etsa lipatlisiso tsa mantsoe a bohlokoa. Sepheo se seholo ke ho nka mohopolo le ho khetholla mantsoe a bohlokoa ka ho fetisisa. Mantsoe ana a bohlokoa a behiloe ho latela boleng ba 'ona le bokhoni ba ho hlahisa sephethephethe. Hang ha o entse sena, o ka fetela mohatong o latelang – ho ngola litaba tse fanang ka boleng ho baeti. U lokela ho ngola ka linako tsohle kamoo u ka ratang ho ngoloa kateng. Ebile, bamameli ba hau ba batlang ho ba le lipotso tse tšoanang le tseo u buang le bona.

Le ha lipatlisiso tsa mantsoe a bohlokoa bakeng sa Adwords e le karolo ea bohlokoa ea leano lefe kapa lefe la ho bapatsa, hape ke karolo ea bohlokoa ea phutuho e atlehileng. Haeba lipatlisiso tsa hau li sa etsoa hantle, u tla qetella u sebelisa chelete e ngata ho PPC le ho lahleheloa ke thekiso. Empa ho bohlokoa hape ho hopola hore lipatlisiso tsa mantsoe a bohlokoa li nka nako le boiteko. Haeba e entsoe ka nepo, u tla ba le letšolo la papatso le tla atleha!

Tefiso

Ho na le malebela a 'maloa ao u lokelang ho a hopola ha u reka Adwords. Ea pele ke ho boloka tekanyetso ea hau e le PS200 ka khoeli. Leha ho le joalo, chelete ena e ka fapana ho latela niche ea hau le palo ea sephethephethe sa sebaka sa marang-rang seo u se lebelletseng khoeli le khoeli. Hang ha u se u entse qeto ea tekanyetso ea hau ea khoeli le khoeli, e arole ka mashome a mararo ho fumana mohopolo oa tekanyetso ea hau ea letsatsi le letsatsi. Hang ha u se u behile tekanyetso ea hau ea letsatsi le letsatsi, mohato o latelang ke ho etsa qeto ea hore na letsatsi le leng le le leng u ka reka bokae. Sistimi ea litefiso ea Google e sebetsa ka ho laola litefiso tse phahameng ka ho fetesisa le tse tlase ka ho fetesisa e sebelisa palo e holimo ea metric ea CPC. Haeba o sa tiisehe ka litšenyehelo tse nepahetseng bakeng sa khoebo ea hau, sebelisa sesebelisoa sa Adwords forecast.

Le ha ho reka ho Adwords ho ka utloahala e le mohopolo o motle, ho na le mathata a mang a maholo a ho qothisana lehlokoa le lik'hamphani tse kholo. Haeba u khoebo e nyane, tekanyetso ea hau ea papatso ha e batla e lekana le ea k'hamphani ea naha, kahoo u se ke ua lebella ho ba le tekanyetso e tšoanang ea ho hlōlisana le bona. Leha o ka khona ho reka chelete e ngata, menyetla ea hau ea ho fumana phaello holima letsete (ROI) ho tsoa lets'olo la hau la Adwords li tlase.

Haeba bahlolisani ba hau ba sebelisa lebitso la lebitso la hau lipapatsong tsa bona, etsa bonnete ba hore u sebelisa kopi e fapaneng ea lipapatso. Haeba u reka ka lipehelo tsa mohlodisani wa hao, o kotsing ea ho thibeloa ho Google. Lebaka le bonolo: baphadisani ba hao ba ka nna ba batla ho ya ka dipehelo tsa hao, e leng se tla fella ka lintlha tsa boleng bo tlase le litšenyehelo tsa ho penya. Ho phaella moo, haeba motho ea qothisanang lehlokoa le eena a batla ho latela maemo a hau, u ka 'na ua sebelisa chelete ea hau ho reka kopi ea lipapatso tse sa amaneng le lebitso la hau.

Lintlha tsa boleng

Lintlha tsa boleng ho Adwords ke ntlha ea bohlokoa ha ho tluoa tabeng ea ho fumana sebaka se setle sa lipapatso tsa hau. Ho bohlokoa ho beha leihlo Lintlha tsa Boleng ba hau le ho fetola lipapatso tsa hau ka nepo. Haeba u hlokomela hore CTR ea hau e tlase haholo, joale o lokela ho emisa lipapatso tsa hau ebe o fetola mantsoe a bohlokoa ho a mang. Lintlha tsa hau tsa boleng li tla bonts'a boiteko ba hau ha nako e ntse e ea, kahoo u lokela ho etsa sohle seo u ka se khonang ho e eketsa. Leha ho le joalo, The Quality Score ho Adwords ha se saense. E ka hlahlojoa ka nepo feela ha o na le sephethephethe le data e lekaneng ho fumana hore na lintlha tsa boleng e lokela ho ba life.

Palo ea boleng ho Adwords e khethoa ke lintlha tse tharo: sekhahla sa ho tobetsa, tshebetso ya papatso, le katleho ea phutuho. Sekhahla sa Click-through se amana ka kotloloho le lintlha tsa hau tsa boleng, kahoo ho ntlafatsa Lintlha tsa hau tsa Boleng ho ka ntlafatsa ts'ebetso ea papatso ea hau. Lipapatso tse sa sebetseng hantle li tla senya tekanyetso ea hau mme li se ke tsa ameha ho bamameli ba hau. Lintlha tsa boleng bo holimo ke motheo oa letšolo le atlehileng la AdWords.

Lihlopha tsa mantsoe a sehlooho li ka ba sephara haholo bakeng sa papatso ea hau, ho etsa hore e hlokomolohuoe ke baeti. Sebelisa mantsoe a bohlokoa haholo bakeng sa lets'olo la hau la lipapatso. Lintlha tsa Boleng tse phahameng li tla bolela hore lipapatso tsa hau li tla fumana tlhokomelo e eketsehileng 'me li tla ameha haholoanyane ho sepheo sa ho batla sa bamameli. Hape, nahana ka ho sebelisa maqephe a fihlang a nang le litšoantšo tsa batho ba baholo. Teko ke ea bohlokoa, le ho theha lipapatso tse 'maloa ho tla u thusa ho ntlafatsa boiphihlelo ba hau ba leqephe la ho fihla.

Ho ntlafatsa lintlha tsa hau tsa boleng, o tlameha ho theha motsoako o motle oa mantsoe a bohlokoa le lipapatso. Mantsoe a bohlokoa a sa sebetseng hantle a tlameha ho lebisoa leqepheng la ho fihla la boleng kapa a tla senyeha. Ka ho etsa sena, o ka ntlafatsa lintlha tsa hau tsa boleng mme oa fumana litšenyehelo tse tlase ka ho tobetsa (CPC).

Retargeting

E ka 'na eaba u tloaelane le bokhoni ba ho retargeting ba Google, empa ha o tsebe hantle hore na ke eng. Adwords retargeting e u lumella ho fihlela basebelisi ba liwebsaete tse ling le liforomo. E boetse e u lumella ho beha melao bakeng sa bao u ba eketsang ho bamameli ba hau. Ka ho arola baeti ba sebaka sa hau sa marang-rang, o ka lebisa boitekong ba hau ba ho bapatsa hape. Ha u tseba hantle hore na ke mang ea bonang lipapatso tsa hau, ha retargeting ea hau e tla atleha haholoanyane.

Ho na le melemo e mengata ea ho khutlisetsa morao ka Adwords, 'me e' ngoe ea tse sebetsang ka ho fetesisa ke bokhoni ba ho bonts'a batho lipapatso ho latela ts'ebetso ea bona ea pele ea Marang-rang. Ntle le ho hlahisa papatso ea hau ho latela lihlahisoa tseo ba sa tsoa li sheba, Lipapatso tsa Google le tsona li ka bonts'a lipapatso ho ba tlohetseng baskete ea bona ea mabenkele kapa ba qetile nako e ngata ba shebile sehlahisoa sa hau. Leha ho le joalo, ke habohlokoa ho hlokomela hore retargeting le Adwords ha se bakeng sa ba qalang. E ka ba khetho e ntle bakeng sa likhoebo tse nang le lichelete tse nyane.

Ho khutlisetsa morao ka Adwords e ka ba mokhoa o atlehang oa ho kopanya bareki ba teng hammoho le ho fumana ba bacha. Google Adwords e u lumella ho beha li-tag tsa Script sebakeng sa hau sa marang-rang, etsa bonnete ba hore batho ba kileng ba etela sebaka sa hau sa marang-rang ba tla bona lipapatso tsa hau hape. Ho khutlisetsa morao ka Adwords ho ka boela ha sebelisoa libakeng tsa marang-rang tsa sechaba, joalo ka Facebook. E ka sebetsa haholo bakeng sa ho fihlela bareki ba bacha le ho eketsa thekiso. Leha ho le joalo, Ke habohlokoa ho hlokomela hore leano la Google le thibela tšebeliso ea boitsebiso bo ka iponahatsang ho lebisitsoe ho papatso..

Ho khutlisetsa lipapatso ka lipapatso ke mokhoa o sebetsang oa ho lebisa bareki bao e ka bang bareki kamora hore ba tlohe sebakeng sa hau sa marang-rang. Ka ho sala morao li-cookie tsa baeti bana, papatso ea hau e tla hlahisa papatso e ts'oanang ho batho ba kileng ba etela sebaka sa hau sa marang-rang. Ka tsela ena, o ka etsa lipapatso tsa hau tse tobileng lihlahisoa tse sa tsoa eteloa. Ho bohlokoa hape ho sebelisa pixel ho etsa lipapatso tse lebisitsoeng holima tlhahisoleseling eo cookie e fanang ka eona Lipapatso tsa Google.

Haeba u sa tsoa qala ka ak'haonte ea hau ea AdWords, mohlomong u ntse u ipotsa hore na u ka e hlophisa joang. Ho na le litsela tse 'maloa tsa ho etsa sena. Tsoela pele ho bala ho fumana mokhoa oa ho hlophisa ak'haonte ea hau ea AdWords ho lekana litlhoko tsa hau hantle. Sehloohong sena, re tla bua ka kopo ea CPA le kopo ea CPM. Hape re tla akaretsa mokhoa oa ho theha ak'haonte ea hau ho etsa bonnete ba hore o ntlafatsa melemo ea eona.

Lefa ka ho tobetsa (PPC) papatso

Le hoja papatso ea ho patala ho Adwords e ka bonahala e le bonolo holimo, ho na le lintlha tse 'maloa tse lokelang ho nahanoa. CTR e phahameng e bontša hore papatso ea hau ea thusa ebile e bohlokoa. CTR e tlase e bolela hore ha ho motho ea tobetse papatso ea hau, ke ka lebaka leo Google e ratang lipapatso tse nang le CTR e phahameng. Ka lehlohonolo, ho na le lintlha tse peli tseo u ka li laolang ho eketsa CTR ea hau.

Papatso ea PPC e sebelisa mantsoe a bohlokoa ho hokahanya likhoebo le bareki ba shebiloeng. Mantsoe ana a bohlokoa a sebelisoa ke marang-rang a papatso le lienjine tsa patlo ho khetha lipapatso tse amanang le sepheo le lithahasello tsa moreki.. Ho sebelisa lipapatso tsa hau haholo, khetha mantsoe a bohlokoa a buang le bamameli ba hau. Hopola hore hase kamehla batho ba batlang ntho e tšoanang, kahoo etsa bonnete ba hore u khetha mantsoe a bohlokoa a bontšang sena. Ho feta moo, u ka ba ua etsa matšolo a hau ka ho lebisa tlhokomelo ho basebelisi ho latela sebaka sa bona, sesebelisoa, le nako ea letsatsi.

Sepheo sa papatso ea ho lefa ka ho tobetsa ke ho hlahisa liphetoho. Ho bohlokoa ho leka mantsoe a bohlokoa le matšolo a fapaneng ho bona hore na ke afe a tla sebetsa hantle haholo. Papatso ea ho lefa ka ho tobetsa ke mokhoa o motle oa ho leka bamameli ba fapaneng ka matsete a manyane, ho fihlela o bona hore na ke life tse sebetsang hantle. U ka emisa lipapatso tsa hau haeba li sa sebetse kamoo ho neng ho lebelletsoe. Sena se ka boela sa u thusa ho bona hore na ke mantsoe afe a bohlokoa a sebetsang haholo khoebong ea hau.

Mokhoa o mong oa ho eketsa lets'olo la hau la PPC ke ho ntlafatsa leqephe la hau la ho fihla. Leqephe la hau la ho fihla ke leqephe leo bamameli ba hau ba le etelang kamora ho tobetsa papatso ea hau. Leqephe le letle la ho fihla le tla fetolela baeti ho ba bareki kapa ho eketsa sekhahla sa phetoho. Qetellong, u batla ho bona sekhahla se phahameng sa ho sokoloha. Ha u sebelisa mokhoa ona, hopola hore u tla etsa chelete feela haeba u bona sekhahla se phahameng sa ho sokoloha.

Litefiso tsa papatso ea PPC hangata li khethoa ho latela tefiso kapa sekhahla se bataletseng. Mobapatsi o lefa mohatisi chelete e itseng nako le nako ha papatso ea hae e tobetsoa. Hangata baphatlalatsi ba boloka lethathamo la litefiso tsa PPC. Ho bohlokoa ho reka ho pota-pota ka theko e tlaase ka ho fetisisa, eo ka nako tse ding ho ka buisanwang ka yona. Ho phaella tabeng ea ho buisana, likonteraka tsa boleng bo holimo kapa tsa nako e telele hangata li tla fella ka litefiso tse tlase.

Haeba u le mocha ho papatso ea PPC ho Adwords, ho bohlokoa ho hopola hore boleng ba letšolo la hau bo bohlokoa. Google e fana ka likhau tse ntle ka ho fetisisa tsa lipapatso le litšenyehelo tse tlase ho likhoebo tse fanang ka boiphihlelo bo botle ba basebelisi. Mosebetsi oa papatso ea hau o boetse o lekantsoe ka sekhahla sa ho penya. U tla hloka motheo o tiileng pele o qala ho laola ak'haonte ea hau ea PPC. U ka ithuta haholoanyane ka papatso ea PPC Univesithing ea PPC.

Ho sebelisa litsamaiso tse ikemetseng tsa taolo ea litefiso ke mohopolo o motle haeba u ka rata ho holisa katleho le sekhahla. Lits'ebetso tse joalo li ka u tsamaela limilione tsa litefiso tsa PPC bakeng sa hau le ho ntlafatsa lipapatso tsa hau ho fumana phaello e phahameng ka ho fetisisa e ka khonehang. Hangata li tlameletsoe ho websaeteng ea mobapatsi, 'me u fepe liphetho tsa ho tobetsa e' ngoe le e 'ngoe ho khutlela tsamaisong. Ka tsela ena, u tla ba le bonnete ba hore papatso ea hau e bonoa ke bareki ba ka bang teng.

Litšenyehelo ka maikutlo (CPM) kopola

Setšoantšo sa vCPM (CPM e bonahalang) khetho ea kopo ke mokhoa o motle oa ho eketsa menyetla ea hore papatso ea hau e hlahe. Peakanyo ena e o dumella ho etsa tefiso e phahameng ka ho fetisisa ho dipontsho tse sekete tse shebehang. Ha u khetha ho sebelisa mokhoa ona, Google Adwords e tla u lefisa feela ha papatso ea hau e hlahisoa ka holimo ho papatso e latelang. Ka kopo ea vCPM, Lipapatso tsa mongolo li lula li fumana sebaka sohle sa papatso, kahoo ho ka etsahala hore ba bonahale.

Ha ho bapisoa mefuta e 'meli ea lipapatso, Ho reka ka CPM hangata ke khetho e ntle ka ho fetisisa bakeng sa matšolo a tlhokomeliso ea lebitso. Mofuta ona oa papatso o shebana haholo le theko ho feta maikutlo. U tla lefa bakeng sa maikutlo a sekete, empa o ka fumana lefela. Hobane Display Network e ipapisitse le theko, Lipapatso tsa CPM hangata li tla ba holimo ntle le ho tobetsoa. Litefiso tsa CPC, ka hlakoreng le leng, e thehiloe holima bohlokoa le CTR.

Tsela e 'ngoe ea ho eketsa CPM ea hau ke ho etsa hore lipapatso tsa hau li shebane le ho feta. Litheko tsa CPM ke mokhoa o tsoetseng pele oa ho etsa kopo. Kopo ea CPM e hloka ho lateloa ha phetoho. Ka CPM e ntlafalitsoeng, o hloka ho fa Google data ho bona hore na ke baeti ba bakae ba fetolelang thekisong kapa ho ingolisa. Ka ho sebelisa mokhoa ona, u tla khona ho shebisisa 'maraka oa hau hantle le ho holisa ROI ea hau.

Ntlafatso ea CPC ke khetho ea ho reka ho Google Adwords. Ntlafatso ea CPC e hloka kopo ea mantsoe a sehlooho empa e lumella Google ho fetola kopo ho latela monyetla oa ho sokoloha.. E lumella Google ho fetola tefiso ho ea ho 30% ka nqa e nngwe le e nngwe, hape e etsa hore CPC e tloaelehileng e be tlase ho feta tefiso ea hau e phahameng. Monyetla oa ECPC ke hore o khona ho hlophisa sepheo sa hau sa papatso le tekanyetso.

Optimum CPM ea ho reka ke khetho e ntle ea ho eketsa sekhahla sa ho tobetsa le ho boloka tekanyetso ea hau ea letsatsi le letsatsi ka har'a tekanyetso ea hau.. Leha ho le joalo, Ho bohlokoa ho hopola hore CPM ha se eona feela lebaka la ho ntlafatsa letšolo la hau. U lokela hape ho leka ho ntlafatsa letšolo la liphetoho ka ho sebelisa sepheo sa CPA (litšenyehelo-ka-ketso) kapa CPC (litšenyehelo-ka-ketso).

Ho reka ka Manual CPC ho u fa taolo e felletseng holim'a litefiso tsa hau 'me ke sebaka se setle sa ho qala haeba u le mocha ho Google Adwords.. E boetse e u fa boemo ba taolo eo u ke keng ua e fumana ho maano a ikemetseng a ho reka. Ho reka ka Manual CPC ho u fa monyetla oa ho fetola litefiso tsa hau neng kapa neng ha u batla, ntle le li-algorithms tse laolang qeto ea hau. U tla boela u bone li-click-throughs tse ling haeba u ntlafatsa boleng ba mantsoe a hau a bohlokoa le lipapatso.

Qetellong, Ho reka ka CPC ho Google Adwords ke khetho e ntle ka ho fetisisa haeba u batla ho eketsa chelete ea hau. Mantsoe a sehlooho a mohatla o molelele a nkoa a le bohlokoa ho feta lipotso tse khutšoane tse nang le mantsoe a bohlokoa, kahoo li theko e tlaase ho li lebisa. Ha u batle ho reka ho feta kamoo u hlokang ho etsa, empa ho bohlokoa haeba u fumana bareki ba bangata. Li-CPC ho Google Adwords li tlase haholo, kahoo mohlomong u tla khona ho fumana puseletso e ntle bakeng sa tekanyetso ea hau.

Litšenyehelo-ka-ka-ho fumana (CPA) kopola

CPA ke tekanyo ea litšenyehelo ka ho reka ka 'ngoe, kapa boleng ba bophelo bohle ba bareki, 'me e ka sebelisoa ho fumana katleho ea letšolo la papatso ea digital. Litšebeliso tse ling tsa CPA li kenyelletsa ho lekanya mangolo a mangolo a litaba, e-book downloads, le lithuto tsa inthaneteng. Joalo ka metric e akaretsang, CPA e o nolofalletsa ho hokela liphetoho tsa bobeli ho tsa mantlha. Ho fapana le litefiso tsa CPC, moo o lefa bakeng sa tobetsa e 'ngoe le e 'ngoe, Litefiso tsa CPA li hloka hore u lefelle phetoho e le 'ngoe feela, ka hona ho fokotsa litšenyehelo tsa letšolo.

Ha kopo ea CPA e sebetsa ho feta CPC, o lokela ho nahana ka melemo le mathata a bobeli. CPA ke mokhoa o sebetsang oa ho laola litjeo tsa phetoho ha o ntse o lumella chelete e itseng le ponahalo ea lipapatso. Ho reka ka letsoho ho ka ba le mathata a teng, joalo ka ho ba thata ho phethahatsa, ho fokotsa taolo ya hao, le ho se khone ho leka-lekanya lintlha tse peli tsa lekeno le liphetoho.

Le hoja sepheo se phahameng sa CPA se ka thusa ho eketsa CPA ea hau, o tlameha ho hlokomela hore litefiso tse mabifi li ka senya ak'haonte ea hau ka ho etsa hore e itšetlehe ka eona. Sena se ka fella ka ho 30% ho fokotseha ha chelete. CPA e phahameng ha e bolele hore u lokela ho sebelisa chelete e ngata ho feta tekanyetso ea hau. Ho e-na le hoo, ntlafatsa litaba tsa hau ho eketsa liphetoho le ho theola CPA ea hau.

Ntle le melemo ea litefiso tsa CPA, hape hoa khoneha ho etsa kopo ho Facebook. Facebook e na le khetho ea ho kopanya mokhoa ona le sepheo se tsoetseng pele ho lebisa tlhokomelo ho bamameli ba itseng. Facebook ke mokhoa o motle oa ho lekanya katleho ea letšolo la hau, mme o tla lefa feela ha o ka amohela tshokoloho. Ho sebelisa litšenyehelo ka ho fumana (CPA) Ho reka ho Google Adwords ho ka u thusa ho theola litšenyehelo tsa hau ho theko e 'ngoe le e 'ngoe ka chelete e ngata.

Haeba khoebo ea hau e sa rekise thepa ea 'mele, o ka bala CPA ho latela metrics e meng, joalo ka ho ts'oaroa ke lead, li-demo signups, le thekiso. U ka bala CPA ka ho rera karolelano ea CPA khahlanong le lintlha tsa boleng ba maikutlo. Li-CPA tse phahameng ka kakaretso li bonts'a ROI e tlase, kahoo ho bohlokoa ho optimize bakeng sa bobeli CPA le Quality Score. Empa haeba Score ea hau ea Boleng e le ka tlase ho karolelano, u tla ka etsahala hore ebe eketsa CPA hao bapisoa le baphadisani le tla utloisa bohloko ROI hao ka kakaretso.

Lipapatso tse nang le lintlha tsa boleng bo holimo li tla fumana maemo a holimo a lipapatso le CPA e tlase. Sena se tla nyahamisa babapatsi ba fosahetseng ho bapatsa ka litaba tsa boleng bo tlase. Leha lipapatso tsa boleng bo holimo li tla lula li hohela ho tobetsa ho feta, babapatsi ba nang le CPA e tlase ba tla khona ho fumana maemo a holimo a papatso ka ho reka chelete e ngata haholo. Qetellong ba tla tlameha ho lula maemong a tlase.

Leha ho reka CPA ho Google Adwords ha se tsela e molemohali ea ho eketsa chelete ea hau ea ho bapatsa, e tla fana ka ROI e phahameng ho feta lipapatso tsa boleng bo tlase. Ka ho ntlafatsa lintlha tsa boleng, o ka ntlafatsa CPA. Ka tsela ena, tšebeliso ea hau ea papatso e ke ke ea ba holimo kamoo e ka bang teng. Kahoo, nakong e tlang ha u reka, etsa bonnete ba hore o ntlafatsa bakeng sa liphetoho ho fapana le litšenyehelo.

Haeba u batla ho hira baenjiniere, ts'ebetso ea lipatlisiso tsa mantsoe a bohlokoa le ho theha letšolo le sebetsang la Adwords le tla u thusa ho fumana mantsoe a bohlokoa. Leha ho le joalo, ho na le lintho tseo u lokelang ho li hopola ha u khetha mantsoe a bohlokoa. U lokela ho etsa bonnete ba hore mofuta oa papali o nepahetse. Patlisiso ea mantsoe a sehlooho e ka boela ea u thusa ho theha maqephe a ho lulisa le lipapatso tsa maemo a macha a boenjiniere. Haeba u hira baenjiniere ba software, ka mohlala, o ka theha lets'olo la AdWords ho hohela lienjiniere tse ncha.

Litšenyehelo

Mohlomong u utloile ka CPC (litšenyehelo ka ho tobetsa) le CPM (litšenyehelo ka maikutlo), empa ke eng? Mantsoe ana a bua ka litjeo tsa ho tsamaisa lipapatso tse ipapisitseng le ho tobetsa le ho bona maikutlo. Le hoja mekhoa ka bobeli e ka ba theko e boima, ba ka hlahisa meputso e makatsang. Google ke enjine e kholo ka ho fetisisa ea ho batla 'me basebelisi ba limilione ba ikhetha ho Google khoeli le khoeli. Sena se etsa hore ho be bohlokoa ho etsa hore sebaka sa hau sa marang-rang se be maemong a holimo bakeng sa mantsoe a bohlokoa a tlholisano haholo.

Ka lehlohonolo, AdWords e fana ka lisebelisoa tse ngata ho thusa ho ntlafatsa bamameli ba hau. Ho sebelisa palo ea batho, sebaka, le ho shebisisa sesebelisoa, o ka hlophisa lipapatso tsa hau ho fihlela sehlopha se itseng sa batho. Ka mohlala, o ka lebisa basebelisi ba selefouno ba tsofetseng 18 ho 34 kapa basebelisi ba khethehileng ba toropo ba United States. Metric e 'ngoe ea bohlokoa e lokelang ho nahanoa ke Quality Score. Lintlha tsa boleng bo holimo li bolela hore Google e tla khetha papatso ea hau, seo hangata se bolelang ditjeho tse tlase.

Litsenyehelo tsa Adwords li fapana haholo ho latela khoebo ea hau le mofuta oa mantsoe a bohlokoa ao u a lebisitseng. Ka mohlala, mantsoe a bohlokoa ka ho fetisisa ho Google a amana le lichelete, inshorense, le liindasteri tse ling tse sebetsanang le chelete e ngata. Mantsoe a mang a tsebahalang a kenyelletsa thuto le “tekanyo.” Haeba u rera ho kena masimong ana, lebella ho lefa li-CPC tse phahameng. Ka mokhoa o ts'oanang, haeba u qala setsi sa phekolo, hlokomela li-CPC tse phahameng.

Likaroloana

Haeba u sebelisa mocha oa papatso o bitsoang AdWords bakeng sa khoebo ea hau, u ka 'na ua ipotsa hore na u fumana liphello tse molemo ka ho fetisisa. Sengoliloeng sena se tla tšohla likarolo tsa Adwords tse tla etsa bonnete ba hore o fumana chelete e ngata bakeng sa buck ea hau. U ka boela ua ipotsa hore na setsi sa hau se etsa mosebetsi o motle oa ho se laola. A re hlahlobeng lintlha tse hlano tsa bohlokoa ka ho fetisisa tsa Adwords ho sebelisa hamolemo letšolo la hau la ho bapatsa.

Google e ntse e tsoela pele ho tsepamisa maikutlo ho mobile le bid automation. The “Meralo le Liteko” ts'ebetso ho AdWords e kenyelletsa lintlafatso tse peli tse kholo tsa sehlahisoa. Ea pele ke a “rala” mokhoa o u lumellang ho etsa liphetoho ntle le ho qala letšolo le phelang. Karolo ena e ncha e se e ntse e fumaneha ka lisebelisoa tsa taolo ea motho oa boraro joalo ka AdWords Editor. E u lumella ho leka mefuta e fapaneng ea letšolo la hau mme o bone hore na e na le phello efe kapa efe khoebong ea hau.

Sehokelo se secha sa AdWords se kenyelletsa likarolo tse 'maloa tse neng li le sieo ho dashboard ea khale. Leha ho le joalo, dashboard ea khale e tla be e tloheloa haufinyane. Dashboard e ncha e tla nkela sebaka sa Menyetla tab. E na le likarete tsa kakaretso tse nang le likhokahano tsa tlhaiso-leseling e eketsehileng mabapi le likarolo tse ho tab eo. Khabareng, o ka hlokomela tsoelo-pele ea letšolo la hau la papatso ka ho tobetsa mantsoe a bohlokoa a totobalitsoeng. Ho bohlokoa ho utloisisa phapang lipakeng tsa li-dashboard tsa khale le tse ncha ho ntlafatsa tekanyetso ea hau ea papatso.

Tsepamiso ea sebaka

Ha u sebelisa Google Adwords, u na le boikhethelo ba ho theha sepheo sa sebaka ho netefatsa hore lipapatso tsa hau li bontšoa ho basebelisi ba sebaka se itseng feela.. Geotargeting e tla netefatsa hore lipapatso tsa hau li bontšoa ho bareki feela sebakeng seo u se boletseng, e tla eketsa liphetoho tsa sebaka sa hau sa marang-rang le thekiso ea Marang-rang. U tla lefella feela ho tobetsa ha basebelisi ba amanang le lihlahisoa le litšebeletso tsa hau. U ka theha mofuta ona oa papatso ka marang-rang a hau a marang-rang kapa lienjineng tsa ho batla, e le hore u ka lebisa batho ho latela moo ba phelang teng.

Ho na le mefuta e 'meli ea geo-targeting e fumanehang ka Google Adwords: libaka le hyperlocal. Mofuta oa pele oa geo-targeting o u lumella ho khetha sebaka se itseng ka hare ho naha. Maikutlo a libaka a lekanyelitsoe ka kakaretso, kaha naha ka 'ngoe e na le sete ea eona ea litoropo le libaka. Linaha tse ling, leha ho le joalo, ho ba le khetho e pharaletseng. Mohlala, United States, Litereke tsa Congressional li ka lebisoa ho Google Adwords. Leha ho le joalo, Litereke tsa Congressional ke khetho e babatsehang bakeng sa Bo-ralipolotiki. Ho fapana le litereke, o ka boela oa bolela sebaka se itseng ka har'a toropo, joalo ka tikoloho, ho fokotsa bamameli ba hau.

Joalo ka leano lefe kapa lefe le lecha la ho bapatsa, geo-targeting e ka eketsa litefiso tsa hau tsa phetoho. Leha ho le joalo, o lokela ho hopola hore ho na le mefokolo ea khetho ena, mme o hloka ho tseba ho e kenya tshebetsong letsholong la hao. Leha e ka utloahala e le khetho e ntle bakeng sa likhoebo tsa lehae, e kanna ea se be tharollo e nepahetseng bakeng sa lihlahisoa tsa lefats'e. Qetellong, geo-targeting ha se sebaka sa leano le sebetsang la SEO la machabeng.

Mantsoe a bohlokoa a nang le bophahamo bo phahameng ba ho batla

E 'ngoe ea litsela tse sebetsang ka ho fetisisa tsa ho finyella bareki ba nepahetseng ke ho lebisa bareki ba batlang lihlahisoa kapa litšebeletso tsa hau. Ho bohlokoa ho tseba hore na ke mantsoe afe a bohlokoa a nang le molumo o phahameng oa ho batla, kaha tsena ke tsona tse hlolisanoang ka ho fetisisa 'me ho ka etsahala hore li hlahise maikutlo a mangata le ho arolelana maikutlo. Malebela ke ana a ho khetha mantsoe a bohlokoa bakeng sa khoebo ea hau. Ho sebelisa mantsoe ana a bohlokoa ho tla u thusa ho fumana maemo a betere ho li-SERPs. Malebela ke ana a ho khetha mantsoe a bohlokoa a nepahetseng:

Pele u etsa qeto ka mantsoe a hau a bohlokoa, etsa lethathamo la mantsoe a amanang. Brainstorming ke mohato oa bohlokoa lipatlisisong tsa mantsoe a bohlokoa. Ngola lentsoe lefe kapa lefe le hlahang hloohong ea hau. Khetha mantsoe a utloahalang bakeng sa khoebo ea hau 'me u a sebelise matšolong a hau a papatso. Haeba u sa khone ho tla le letho u le mong, thathamisa mantsoe a bohlokoa ao u a ratang ho etsa lipatlisiso tse ling. Ka mohlala, u ka rata ho sebelisa lentsoe le kang “letsoai” matšolong a lipapatso.

Sheba libuka tsa ho batla khoeli le khoeli. Lentsoe la sehlooho la nako le ka 'na la e-ba le sekhahla se seholo sa palo ea lipatlisiso ka October, empa palo e tlase ea ho batla ho fihlela Mphalane. Rera litaba tsa hau u ipapisitse le mantsoe ana a bohlokoa selemo ho pota. Ho tseba mantsoe a sehlooho a selemo, o ka sebelisa data ea Google Trends kapa data ea Clickstream. Phatlalatso ea lentsoe la sehlooho e ka ba ea nako ea selemo linaheng tse fapaneng. Haeba u sebelisa Adwords e le mohloli oa hau oa mantlha oa sephethephethe, etsa bonnete ba hore o e kenyelletsa ka har'a litaba tsa hau.

Mohlala oa tefiso

Ha o leka ho ntlafatsa tekanyetso ea hau ho Adwords, ho na le litsela tse peli tsa motheo tsa ho e etsa. Ea pele, o ka sebelisa liketso tsa phetoho ho u thusa ho seta litefiso. Ka ho bokella liketso tsa phetoho, o ka etsa ketso e le 'ngoe ea mantlha $10 le ketso e 'ngoe ea bobeli $20. Ka mohlala, lead ke ea bohlokoa $10, morekisi ea tšoanelehang lead e bohlokoa $20, 'me thekiso ke ea bohlokoa $50. Ka ho sebelisa litefiso tse thehiloeng ho boleng, u sebelisa chelete e ngata ho bareki ba nang le phaello ha u ntse u sebelisa chelete e fokolang ho ba theko e tlaase.

Ho batla boleng ke khetho e betere hobane e qobella Google ho tsepamisa maikutlo boleng ba lipapatso. E boetse e thusa babapatsi ho ntlafatsa matšolo a bona ho latela se bohlokoa haholo ho bona – sephethephethe se betere le ts'ebetso e laolehang haholoanyane kamora ho sokoloha. Ho ntlafatsa boleng ba bophelo ba bareki kapa LTV ke khetho e ntle bakeng sa likhoebo tse batlang ho hohela bareki ka botebo. Holim'a moo, o ka latedisa makgabane a ho sokoloha habonolo, le ho hokahanya leano la hau la ho reka le lipakane tsa khoebo ea hau.

Litsenyehelo tsa ho tobetsa ka 'ngoe li ipapisitse le Lintlha tsa boleng ba papatso, mme maduo a tlase, ka theko e tlaase ho tobetsa. Leha ho le joalo, lintlha tsa boleng ba lipapatso li tla ama boemo ba papatso ea hau liphethong tsa lipatlisiso. Lintlha tsa Boleng bo Phahameng li tla eketsa menyetla ea hau ea ho hlahisoa, ho fella ka theko e tlase ka ho tobetsa. Ka hona, CPC e tlase e tla etsa hore tekanyetso ea hau e fetele pele.

Katleho ea khoebo ea hau ea inthaneteng e ipapisitse le phihlello ea hau ea papatso le boitlamo ba bareki. U lokela ho tseba ho sebelisa li-platform tsa PPC joalo ka AdWords ho eketsa ponahalo ea hau le boitlamo ba bareki. Bala ho ithuta ka libaka tsena tsa bohlokoa. Ha ho mohla e leng pele haholo ho qala ho sebelisa li-platform tsa PPC, ho kenyelletsa le AdWords. Mona ke malebela le maqheka a bohlokoa ho u qalisa:

Patlisiso ea mantsoe a sehlooho

E 'ngoe ea mehato ea pele ea ho theha lets'olo le atlehileng la AdWords ke ho etsa lipatlisiso tse nepahetseng tsa mantsoe a bohlokoa. Ho sebelisa Google Keyword Planner ho ka u thusa ho tseba palo ea lipatlisiso tsa mantsoe a bohlokoa ao u a nahanang, hore na lentsoe ka leng la sehlooho le bitsa bokae, e bile e fana ka maikutlo a mantsoe a mang le lipoleloana tse ka sebelisoang. Ha e etsoa ka nepo, phuputso ena e tla u thusa ho theha letšolo le lebisitsoeng le amanang le 'maraka oa hau oa sepheo. Ho hopola hore lipatlisiso tsa hau tsa mantsoe a sehlooho li hlakile haholoanyane, lipapatso tsa hau li tla shebisisa haholoanyane.

E 'ngoe ea litsela tse tsebahalang haholo le tse sebetsang tsa ho qala ho etsa lipatlisiso tsa mantsoe a bohlokoa ke ho sebelisa Google Keyword Planner. Sesebelisoa sena se bonts'a lipalo tsa ho batla mantsoe a bohlokoa ka khoeli. Haeba mantsoe a hau a bohlokoa a phahame ka har'a sephethephethe sa lehlabula, o lokela ho ba lebisa nakong eo. Mokhoa o mong oa ho etsa lipatlisiso ka mantsoe a bohlokoa ke ho sebelisa lisebelisoa tse kang Google AdWords’ sehahi sa lipapatso ho fumana mantsoe a bohlokoa a amanang. Hang ha u se u fokolitse lenane la hau la mantsoe a bohlokoa, o ka qala ho hlahisa litaba ho latela lipatlisiso tseo.

Ha u ntse u kenya tšebetsong lipatlisiso tsa hau tsa mantsoe a sehlooho, u lokela ho nahana ka seo u batlang hore websaete ea hau e se finyelle. Ka tsela ena, u tla tseba hantle seo bamameli ba hau ba se batlang. U lokela hape ho nahana ka sepheo sa bona sa ho batla – li na le litaba, tsamaellana, kapa transaction? Ho sebelisa Google Keyword Planner, o ka fumana mohopolo oa mantsoe a bohlokoa a tsebahalang bakeng sa niche ea hau. U lokela hape ho hlahloba hore na mantsoe ana a bohlokoa a amana le sebaka sa hau sa marang-rang. Ho sebelisa mantsoe a bohlokoa maemong a nepahetseng ho tla netefatsa hore lipapatso tsa hau li bonoa ke batho ba nepahetseng.

Ho theha leano le sebetsang la mantsoe a sehlooho, hape o lokela ho batlisisa baphadisani ba hao’ liwebsaete. Baphadisani ba hao’ liwebsaete li ka ba le litaba tse sa amaneng le lihlahisoa kapa litšebeletso tsa hau joalo ka tsa hau. Ho sebelisa Google's keyword planner, u tla khona ho fumana hore na ke mantsoe afe a bohlokoa a tsamaisang sephethephethe ho bahlolisani ba hau. Joale u ka sebelisa tlhahisoleseling ena ho theha leano la mantsoe a bohlokoa a tlholisano. Ka tsela ena, u ka sebelisa leano lena ho ntlafatsa boemo ba sebaka sa hau sa marang-rang ho Google.

Lintlha tsa boleng

Lintlha tsa boleng ba Adwords ke e 'ngoe ea lintlha tsa bohlokoa ho etsa hore lipapatso tsa hau li be tsa bohlokoa haholoanyane. Adwords’ lintlha tsa boleng li khethoa ke sete ea li-algorithms tse ts'oanang le li-algorithms tsa maemo a tlhaho. Ho phahamisa lintlha tsa hau tsa boleng, lipapatso tsa hau li tla ba tsa bohlokoa haholoanyane ho bamameli ba hau mme qetellong sekhahla sa hau sa ho sokoloha. Mekhoa e meng ea ho ntlafatsa lintlha tsa hau ke tsena. Re tla tšohla tse ling tsa lintlha tse atileng tse susumetsang lintlha tsa boleng ba papatso ea hau.

Mokhoa o motle oa ho eketsa lintlha tsa hau tsa boleng ke ho beha leihlo sekhahla sa phetoho ea lipapatso tsa hau. Ela hloko lintlha tsa hau tsa boleng 'me u felise lipapatso tseo ka CTR e tlase. Leka ho fetola sehlooho sa hau ho eketsa sekhahla sa phetoho ea lipapatso tsa hau. Joale, leka lets'olo le lecha la papatso ka kopi e fapaneng ea lipapatso. Sena se tla eketsa lintlha tsa hau tsa boleng haholo. Ho ntlafatsa sekhahla sa ho fetolela, tsepamisa maikutlo ho ntlafatseng likarolo tsena tse tharo:

Lintlha tsa boleng bo tlase li ka phahamisa litšenyehelo tsa hau ka ho tobetsa (CPC). E ka fapana ho latela mantsoe a bohlokoa ao u a lebileng, empa Lintlha tsa Boleng tse phahameng li ka theola CPC ea hau. Ho bua 'nete, ho ka ba thata ho hlokomela phello ea Quality Score, empa ho tla hlaka ha nako e ntse e ea. Ho na le melemo e meng e mengata ea ho fumana lintlha tsa boleng bo holimo. Hopola hore melemo ena e ntse e eketseha ha nako e ntse e ea. Ha ua lokela ho leka ho etsa phetoho e le 'ngoe ka bosiu bo le bong – phello e tla ikahela ha nako e ntse e ea.

Lintlha tsa boleng bo holimo li tla ntlafatsa ponahalo ea papatso ea hau liphethong tsa lipatlisiso. Google e putsa babapatsi ba khonang ho etsa lipapatso tsa boleng bo holimo. Mme papatso ea boleng bo tlase e ka senya khoebo ea hau. Haeba u na le tekanyetso ea ho etsa liphetoho tsena, nahana ka ho hira sengoli sa lipapatso. Letšolo la hau le tla atleha le ho boloka chelete e ngata haeba Lintlha tsa hau tsa Boleng li le holimo. Kahoo, ela hloko: Lintlha tsa boleng ha se ntho e lokelang ho nkoa habobebe.

CPC

Litšenyehelo ka ho tobetsa (CPC) ea papatso ea Adwords e fapana ho latela lintlha tse 'maloa. Lentsoe la sehlooho le indasteri eo u e lebisitseng ho khetholla CPC. Sena se etsa qeto ea hore na u tla tlameha ho lefa chelete e kae ho tsamaisa letšolo la hau. Ka tlase ke tse ling tsa lintlha tse khethollang CPC. Tsoela pele ho bala ho ithuta haholoanyane. -Ke bamameli bafe bao u batlang ho ba lebisa? Ke mofuta ofe oa lihlahisoa kapa litšebeletso tseo lipapatso tsa hau li tla ipiletsa ho tsona?

-U batla ho lefa bokae ka ho tobetsa? Chelete eo u e rekileng ha ea lokela ho feta ntlha ea hau ea phomolo. Ho beha CPC ea hau e phahameng haholo ho tla fella ka liphetoho tse ngata, eo qetellong e tla fokotsa ROI ea hau le thekiso. Ka mokhoa o ts'oanang, ho theola palo e kholo ea CPC ho tla theola ROI ea hau, empa ho fella ka thekiso e fokolang. CPC e bohlokoa hobane Google e beha lipapatso tsa hau holimo ho liphetho tsa lipatlisiso haeba li na le Boemo bo holimo ba Papatso.

-U lokela ho sebelisa bokae ka ho tobetsa? Leha CPC e le bohlokoa bakeng sa ho fumana liphetoho, CPM e betere bakeng sa ho holisa ROI ea hau. Ka kakaretso, o ka fumana chelete e ngata ka ho tobetsa CPC e tlase. Leha ho le joalo, haeba u shebile CPC e tlase, ho tla ba bonolo ho fumana ROI e phahameng. Tsela e molemohali ea ho ntlafatsa tekanyetso ea hau ea Adwords ke ho tseba hore na litšenyehelo li kae ka ho tobetsa 'me u bale litšenyehelo tsa hau ho sekete.

-CPC e khethoa ke lebitso la sehlooho leo u le lebisitseng le litšenyehelo tseo papatso ea hau e tla li fumana. Ho na le lintlha tse ngata tse tla ama CPC ea papatso ea hau, ho kenyelletsa bohlokoa ba mantsoe a sehlooho, boleng ba leqephe la ho fihla, le mabaka a maemo. Haeba u shebile mantsoe a bohlokoa a tšoailoeng, Lintlha tsa Boleng tse phahameng li ka u tlisetsa poelo e nang le phaello letšolong la hau la PPC. Qetellong, sepheo sa hau ke ho eketsa CPC ea hau ka hohle kamoo ho ka khonehang, ntle le ho robeha.

Papatso hape

Ho bapatsa hape ka Google AdWords ho u fa monyetla oa ho bonts'a lipapatso tse ikhethileng ho baeti ba fetileng ba webosaete. U ka boela ua etsa lipapatso tse matla tsa papatso tse ipapisitseng le liphepelo ho fihlela baeti ba fetileng. Ho sebelisa papatso ho ka u fa monyetla oa ho fetolela baeti ba nako e le 'ngoe hore e be bareki ba pheta-phetoang. Ho ithuta haholoanyane ka mokhoa ona, bala pele. Sengoliloeng sena se hlakisa melemo le ts'ebeliso ea ho bapatsa hape ka AdWords. E kanna ea ba khetho e lokelang ho nahanoa bakeng sa khoebo ea hau.

Ho bapatsa hape ke mokhoa o sebetsang oa ho hopotsa baeti ka lihlahisoa kapa litšebeletso tsa hau. U ka theha lipapatso tse fapaneng ho latela mofuta oa sehlahisoa seo ba kileng ba se sheba sebakeng sa hau sa marang-rang. Ka mohlala, o ka lebisa baeti ba neng ba etela leqephe la kariki ka letsatsi la bosupa kapa 15 kapa feela ba boneng leqephe lena ka letsatsi la bosupa. Ka ho lebisa bamameli ba hau ho latela boitšoaro ba bona, o ka eketsa sekhahla sa ho sokoloha le ROI.

Litšenyehelo ka ho tobetsa

Haeba u ntse u ipotsa hore na u sebelisa bokae ho Litšenyehelo ka ho tobetsa bakeng sa Adwords, ha u mong. Batho ba bangata ba qeta ho feta $4 ka ho tobetsa lipapatso. Le, ka lipatlisiso tse nepahetseng, o ka fokotsa palo eo haholo. Mekhoa e mengata e ka u thusa ho etsa joalo. Ea pele, geo-tabela lipapatso tsa hau. Sena se tla u lumella ho hlahisa lipapatso ho mefuta e itseng ea lisebelisoa tsa mohala. Ea bobeli, o ka fokotsa palo ea lipapatso tse hlahang leqepheng le fanoeng, e le hore ho bontšoa tse loketseng feela ho baeti ba hau.

AdWords’ CPC e batla e le tlase ho liindasteri tse ngata. Kakaretso ea CPC bakeng sa patlo ho Google e batla e $1 le $2, empa e ka fihla $50 haeba u batla ho shebisisoa haholoanyane. Ho ipapisitse le indasteri ea hau, chelete ea hau ea kopo, le baphadisani ba hao’ litefiso, o ka sebelisa makholo kapa le likete tsa lidolara ka letsatsi ho AdWords. Leha ho le joalo, hopola hore le ka lisebelisoa tsa mahala tsa Google, o ntse o ka etsa chelete ka papatso.

Mokhoa o mong oa ho eketsa tlhahiso ea hau ke ka ho eketsa tefiso ea hau. Leha ho le joalo, ke habohlokoa ho hlokomela hore ho reka mantsoe a sehlooho ho fapana ho tloha indastering ho ea ho indasteri. Haeba u le indastering ea lichelete, sekhahla sa ho sokoloha se batla se le teng 2.70%. Bakeng sa liindasteri tse kang e-commerce le inshorense, karolelano e ka tlaase ho karolo ea bobeli lekholong. Boemong ba ka, ho bohlokoa ho beha leihlo matšolo a hau ka hloko le ho lokisa kopo ea hau ka nepo. Hape u se ke oa lebala ho sebelisa Google Sheet ho latela matšolo a hau.

Leha lintlha tsa boleng le CPC li le bohlokoa bakeng sa lets'olo la hau la AdWords, u lokela hape ho nahana ka sebaka sa hau sa mantsoe a sehlooho le leqephe la ho fihla. AdWords’ Quality Score ke tekanyo ea bohlokoa ba litaba tsa hau ho bafuputsi. E phahamisa CTR ea hau, ho ka etsahala hore papatso ea hau e tla tobisoa. Haeba leqephe la hau la ho fihla le sa sebetse, papatso ea hau e tla patoa ho SERPs.

Ho na le lintlha tse 'maloa tsa bohlokoa ha u sebelisa Adwords bakeng sa sebaka sa hau sa marang-rang. Ho tseba litšenyehelo, ho reka mantsoe a bohlokoa, 'me ho lateloa ha phetoho ho bohlokoa haholo molemong oa ho sebelisa lenaneo lena la ho bapatsa inthaneteng. Lintlha tse sehloohong sena li tla u thusa hore u qale kapele. U ka boela ua sebelisa malebela a sehlooho ho ithuta haholoanyane ka likarolo tse ling tsa Adwords. Sehlooho sena se tla u fa tlhaloso ea motheo ea ts'ebetso, ho tloha ho lipatlisiso tsa mantsoe a bohlokoa ho isa ho litheko ho isa ho lateliso ea phetoho.

Patlisiso ea mantsoe a sehlooho

E 'ngoe ea mehato ea pele ea lipatlisiso tsa mantsoe a bohlokoa ke ho utloisisa khoebo ea hau. Ka ho sekaseka lipotso tseo bamameli ba hau ba li botsang, o ka etsa dikahare tse tla ipiletsa ho bona. Mokhoa o motle oa ho bokella lintlha bakeng sa lipatlisiso tsa mantsoe a bohlokoa ke ho ikakhela ka setotsoana sechabeng sa heno. Sebelisa li-trackers tsa mantsoe ho tseba hore na batho ba sebakeng sa hau ba batla eng. Sebelisa tlhahisoleseling ho nts'etsapele litaba tse tla khahla bamameli ba hau le ho eketsa sephethephethe sa sebaka sa hau sa marang-rang. Mona ke mekhoa ea ho bokella lintlha tsa lipatlisiso tsa mantsoe a bohlokoa bakeng sa khoebo ea hau.

Ka mor'a hore u khethe mantsoe a hau a bohlokoa, li etelle pele ka bohlokoa. Etsa bonnete ba hore li tobane le litaba tsa sebaka sa hau sa marang-rang. Sebelisa mantsoe a mararo kapa a mahlano ka mantsoe a sehlooho. Tsepamisa maikutlo ho li-niches tse khethehileng ho etsa hore letšolo la hau le atlehe haholoanyane. Hape, qoba ho sebelisa mantsoe a sehlooho a tletseng tlholisano. Patlisiso ea mantsoe a sehlooho e ka u thusa ho fumana lihlooho tse iphetang ka har'a niche ea hau. Ha u ngolla khatiso ea inthaneteng, sebelisa lipatlisiso tsa mantsoe a bohlokoa ho tseba lihlooho tse iphetang ka har'a indasteri ea hau.

Haeba u sebelisa papatso e lefelloang ho ntšetsa pele sebaka sa hau sa marang-rang, lipatlisiso tsa mantsoe a bohlokoa ke tsa bohlokoa. Ho tseba mokhoa oa ho batla oa bamameli ba hau ho bohlokoa bakeng sa khoebo ea hau. Sebelisa tsebo ena ho ngolla bamameli ba hau litaba tse nepahetseng. Hopola hore ho na le mefuta e fapaneng ea batho ba batlang boitsebiso bo tšoanang le ba hao. Haeba bamameli ba hau ba sebelisa mantsoe a tšoanang, u tla ba le monyetla o motle oa ho fumanoa ho SERPs. Molemo oa bohlokoa ho lipatlisiso tsa mantsoe a sehlooho ke hore e ka u thusa ho tseba hore na ke mantsoe afe a bohlokoa a sebetsang haholo bakeng sa letšolo la hau la papatso..

Ho utloisisa bamameli ba hau ho bohlokoa bakeng sa ho holisa boteng ba hau ba inthaneteng. Haeba u sebelisa mantsoe a bohlokoa ka kakaretso, mohlomong u tla lebisa bamameli ba bangata ho feta kamoo u neng u rerile kateng. Ka ho tseba litlhoko tsa bamameli ba hau, o ka etsa manane a mantsoe a sehlooho le maano a ho fihlela litlhoko tsa bona. Ka thuso e nyane ho tsoa lipatlisisong tsa mantsoe a sehlooho, o ka etsa maano a ho bapisa lihlahisoa le lits'ebeletso tsa hau le litlhoko tsa bona. U tla hlolloa ke kamoo u ka ntlafatsang boemo ba sebaka sa hau sa marang-rang sa ho batla le ho eketsa thekiso ea hau.

Litefiso tsa mantsoe a bohlokoa

Ho reka mantsoe a bohlokoa ho Adwords ho ka etsoa boemong ba mantsoe a sehlooho kapa boemong ba sehlopha sa lipapatso. Litefiso tsa boemo ba mantsoe a sehlooho li fetoha habonolo 'me li loketse ho holisa kopo bakeng sa sephetho se lakatsehang sa phutuho.. Katoloso ea mantsoe a sehlooho e ka khonahala hape e ka eketsa tefiso bakeng sa sehlopha sohle sa lipapatso. Ho sebelisa lihlopha tsa lipapatso le ho reka mantsoe a bohlokoa ho bonolo ho laola. U ka sebelisa kopo ea lihlopha tsa lipapatso matsatsing a pele a letšolo la hau ho leka maano a fapaneng.

Bakeng sa lentsoe le leng le le leng la sehlooho, o ka fetola palo ea litefiso ka ho fetola palo ea lipapatso tse bonts'itsoeng bakeng sa lentsoe la sehlooho. Ho eketsa tlhahiso ho lentsoe la sehlooho ho ka ntlafatsa boemo ba hau sehlopheng sa lipapatso. Ka ho tšoanang, ho theola theko bakeng sa sehlopha sa lipapatso ho ka fokotsa litšenyehelo tsa phetoho ka 'ngoe. U tlameha hape ho beha leihlo nako ea ho koala ho etsa tlhahiso e ntle ka ho fetisisa ea mantsoe a sehlooho. Sepheo ke ho boloka chelete ntle le ho tela liphetoho.

Ha o reka lebitso la sehlooho ho Adwords, chelete e lefuoang e ipapisitse le botumo ba mantsoe a sehlooho. Lentsoe la sehlooho le na le monyetla oa ho khanna sephethephethe se ngata haeba mofuputsi a ngola lentsoe la sehlooho leo ho buuoang ka lona. Khetho e ntle ea mantsoe a bohlokoa e lokela ho ba ea bohlokoa ho bamameli. Ka ho lebisa tlhokomelo ho bamameli ba nepahetseng, o ka fihlela bamameli ba bangata mme oa haha ​​​​letšolo le matla la PPC. Ntle ho moo, lets'olo la ho fana ka mantsoe a bohlokoa le ka laoloa ke setsi sa litsebi, joalo ka Deksia.

Hang ha u se u ntlafalitse papatso ea hau, hlokomela liphetho le ho etsa litokiso ha ho hlokahala. Ha o tsamaisa lipapatso tse lefuoang, etsa bonnete ba hore o lebisa mantsoe a bohlokoa le ho lekola ts'ebetso ea bona nako le nako ho netefatsa hore liphetho li nepahetse. Ka ho latela malebela a ka holimo, u tla ba tseleng e nepahetseng ho fihlela lipheo tsa hau. Hopola feela hore sepheo sa hau e lokela ho ba sa bohlokoa le se ka finyelloang. Hopola feela ho fetola litefiso tsa hau ha ho hlokahala.

Litšenyehelo

Mantsoe a bohlokoa ka ho fetisisa a AdWords ke a kenyelletsang lichelete le liindasteri tse laolang chelete e ngata.. A mang a mantsoe a bohlokoa ka ho fetisisa a theko e boima ho Google a kenyelletsa thuto le “tekanyo,” lihlopha tse peli tse ka nkoang e le tsa tlhōlisano. Batho ba batlang ho kenella indastering ea thuto le kalafo ba lokela ho lebella li-CPC tse phahameng. Likhamphani tse sebetsanang le tlhokomelo ea bophelo bo botle le meriana le tsona li lokela ho hlokomela sena. Ntle le tlhokomelo ea bophelo bo botle, lik'hamphani tsa inshorense le lifeme tsa lichelete li sebelisa chelete e ngata ho AdWords.

Ntho e 'ngoe eo u ka e nahanang ha u bala litšenyehelo tsa Adwords ke sekhahla sa phetoho. Sekhahla sa ho sokoloha ke peresente ea litšenyehelo tsa ho penya e fellang ka ketso. Ka mohlala, haeba motho a tobetsa sehokelo ho ingolisa bakeng sa peeletso ea lengolo-tsoibila, mosebelisi oa AdWords a ka etsa khoutu e ikhethileng ho latela lipehelo tsa lengolo-tsoibila bakeng sa moeti eo. Khouto ena e tla romella li-pings nako le nako ho li-server tsa AdWords ho hokahanya lintlha. Hang ha data e hlophisitsoe, litsenyehelo tsa phetoho e 'ngoe le e 'ngoe li aroloa ka palo eohle ea ho tobetsa.

Karolelano ea litšenyehelo tsa ho tobetsa e fapana haholo mme e ipapisitse le mantsoe a bohlokoa le indasteri. Marang-rang a ho batla, Li-CPC tse tloaelehileng li pota-potile $2.32. Ho netweke ya pontsho, ke $0.58. Bakeng sa lintlha tse ling ka metrics ena, etela sengoloa sa rona sa metrics ea AdWords. Tsela e 'ngoe ea ho boloka chelete ho AdWords ke ho sebelisa mantsoe a bohlokoa a nang le lintlha tsa boleng bo holimo. Mantsoe a bohlokoa a boleng bo holimo a fumana maemo a betere a lipapatso le ho boloka chelete.

Haeba u etsa lets'olo la PPC le Google, ho bohlokoa ho utloisisa litšenyehelo ka ho tobetsa. Google e na le lisebelisoa tse thusang likhoebo ho beha leihlo le ho lekanya katleho ea papatso ea bona. Sena se kenyeletsa software ea Google Analytics, e lekanyang litšenyehelo ka ho tobetsa. Empa pele u etsa qeto ea ho sebelisa sesebelisoa sena, etsa bonnete ba hore u tseba ka botlalo litšenyehelo le nako ea phutuho ka 'ngoe. Holim'a moo, tekanyetso ea ho bapatsa ea k'hamphani e kanna ea etsa qeto ea chelete eo e e jang ho sebelisa papatso ea PPC.

Ho latedisa phetoho

Ho latela phetoho ho AdWords ho na le melemo e mengata. Ea pele, e ka eketsa linomoro tsa hau tsa ho sokoloha ka morao, ka ho fana ka tumello ea ho tobetsa ea ho qetela le letsatsi la thekiso. Ea bobeli, e u lumella ho latela liphetoho tsa morao-rao, kapa liphetoho tse so kang tsa etsahala bekeng ea pele ea ho hlahloba lipalo-palo. Molemong oa sena, u tla batla ho etsa cookie ea ho lata e tla nka bonyane matsatsi a mashome a mararo. Ha kuku e telele, molemonyana, kaha e tla u thusa ho latela liphetoho tsohle tse entsoeng.

Ha o theha Webosaete kapa Liphetoho tsa Call On-Site, u tla batla ho nolofalletsa View-ka ho sokoloha fensetere. Setlhophiso sena se latela baeti ba bonang papatso ea hau empa ba sa tobetse. Batho bana ba ka kgutla hamorao mme ba sokoloha. U ka beha nako lipakeng tsa pono le phetoho hore e be kae kapa kae ho tloha ka letsatsi le le leng ho ea ho 30 matsatsi. U ka boela ua khetha boleng ba Custom, e tla latella baeti ka nako e telele. Ho latela liphetoho, o tla hloka ho tseba hore na ke lipapatso life tse fumanang sephethephethe haholo.

Ts'ebetso ea ho sokoloha ho Adwords e ka hlophisoa ho lekanya palo ea mehala e hlahang kamora ho tobetsa papatso ea hau.. U ka khetha ho tsoa mefuteng e mengata ea likhetho ho latela hore na liphetoho tsa hau li shebahala joang. Liphetoho tsa sebaka sa marang-rang, ka mohlala, kenyeletsa ho reka le ho ngolisa. Mehala ea mohala, ka hlakoreng le leng, e ka kenyelletsa mehala e tsoang papatsong ea hau ebe e fella mohaleng oa moreki. Bakeng sa mefuta ena ea liphetoho, o tla hloka nomoro ea mohala hore phetoho e lateloe.

Ho latela phetoho ho AdWords ha ho sebetse le bareki ba se nang li-cookies. Leha basebelisi ba bangata ba marang-rang ba sebelisa li-cookies tse lumelletsoeng, ba ntse ba ka tima cookie ea phetoho ea tracker. U ka boela ua sebelisa plugin ea ho latela phetoho ho AdWords ho fetola khoutu ea phetoho. Haeba u ntse u na le mathata, nahana ka ho iteanya le setsi sa papatso kapa moqapi oa sebaka sa marang-rang. Ba tla thabela ho thusa.

Mantswe a sehlooho a fosahetseng

Mohlomong u utloile ka mantsoe a bohlokoa a mabe ho Adwords, empa hantle-ntle u li sebelisa joang? Mokhoa o motle oa ho li sebelisa ke ofe? Hantle, e hlile e bonolo. Ea pele, o hloka ho theha sete e arolelanoang ea mantsoe a bohlokoa a fosahetseng. Joale, o ka qala ho eketsa mantsoe a bohlokoa phutuhong ea hau. Ka tsela ena, u tla khona ho qoba ho senya chelete lipapatsong tsa lipapatso tse sa fetoheng.

Ha u etsa lethathamo la hau, etsa bonnete ba hore u khetha mefuta e nepahetseng ea mantsoe a bohlokoa. Ana ke mantsoe a amanang ka mokhoa oa semantically, empa ha li amane le lihlahisoa kapa litšebeletso tsa hau. Lipapatso tse hlahang bakeng sa mantsoe a sa amaneng le lihlahisoa kapa litšebeletso tsa hau ha ho bonolo hore li rekise, kahoo u lokela ho qoba ho sebelisa mantsoe ao a bohlokoa. U ka sebelisa mantsoe a bohlokoa bakeng sa lipotso tse sa rekoeng. Sena se ka thusa matšolo a hau ho fihlela litefiso tse phahameng tsa ho sokoloha.

Ha u theha lenane la mantsoe a bohlokoa a fosahetseng, u lokela ho khetha mantsoe a tla ba thata haholo ho uena ho beha maemo ho ona. U ka sebelisa mantsoe a bohlokoa a nang le mefuta e mengata ea mantsoe kapa lipoleloana tseo u sa batleng ho li lebisa. Ho itšetlehile ka sepheo sa hau, o ka eketsa mantsoe a mabe ho lihlopha tsa lipapatso kapa matšolo, hape o sebelisa polelo e bapisang hampe ho qhelela ka thoko mantsoe afe kapa afe a sa sebetseng.. Sena se ka u thusa ho theola CPC ea hau, le ho eketsa sebaka sa papatso ea hau.

Ho theha lethathamo la mantsoe a fosahetseng, o lokela ho theha sehlopha se arohaneng sa lipapatso bakeng sa mofuta o mong le o mong oa mantsoe a sehlooho. Mantsoe ana a bohlokoa a lokela ho akaretsa mehopolo e fapaneng e amanang le lik'hamphani tsa indasteri le tlhahiso. Ka tsela ena, o ka hlophisa mantsoe a hau a bohlokoa mme oa buisana le batho ba amehang. Leha ho le joalo, o tlameha ho hlokomela hore o se ke oa eketsa mantsoe a bohlokoa boemong bo fosahetseng. Li tla eketsoa ka mokhoa o nepahetseng. Haeba u khetha boemo bo fosahetseng, o tla qetella o na le moferefere wa letsholo.

Haeba u ncha ho Adwords, ho molemo ho boloka lintho li le bonolo. U se ke ua leka ho etsa ho fetang ho lumella sethaleng. Mme le be le mamello – ho tla nka nako ho kolobisa maoto a hau. Sengoliloeng sena se tla u tsamaisa mehatong ea pele ea ho qala letšolo la hau. Ho na le ho hongata ho Adwords ho feta ho theha letšolo feela, leha ho le joalo. Tsoela pele ho bala ho ithuta haholoanyane ka lipapatso tsa tlhahlobo ea Split le ho ntlafatsa maqephe a ho lulisa.

Patlisiso ea mantsoe a sehlooho

Ha u sebelisa papatso ea ho patala ho holisa sebaka sa hau sa Marang-rang, lipatlisiso tsa mantsoe a bohlokoa ke tsa bohlokoa. Ka ho utloisisa seo bareki ba se batlang inthaneteng, o ka etsa dikahare tse loketseng. E boetse e u thusa ho lebisa tlhokomelo ho bamameli ba itseng, joalo ka ba sebetsang indastering ea bongaka kapa ba nang le thahasello ea ho buuoa lesapo la mokokotlo. Ka mohlala, haeba 'maraka oa hau o reretsoeng ke lingaka tsa mokokotlo, o ka li lebisa ka papatso e lebisitsoeng. Ho sebelisa Google Keyword Planner ho ka u thusa ho fumana mantsoe a bohlokoa.

Ea pele, sebelisa sesebelisoa sa mantsoe a bohlokoa se u lumellang hore u hlahlobe lihlooho, lipotso, le lichaba tse amanang le sebaka sa hau sa Marang-rang. Bing ke enjine ea bobeli e kholo ea ho batla lefatšeng, ho sebetsa 12,000 limilione tse batloang khoeli le khoeli. Hang ha u khethile mantsoe a hau a bohlokoa, o ka ngola litaba tse sebelisang mantsoe ana. Sena se tla eketsa menyetla ea ho hohela baeti ba bacha, ho matlafatsa sephethephethe sa sebaka sa hau sa marang-rang. Ka mor'a ho etsa lipatlisiso ka mantsoe a sehlooho, khetha tse ntle ka ho fetisisa bakeng sa litaba tsa hau.

Sesebelisoa se seng sa lipatlisiso tsa mantsoe a bohlokoa ke Ahrefs. Sesebelisoa sena sa mahala se u fa lintlha tse qaqileng mabapi le mantsoe a bohlokoa, ho kenyelletsa le molumo oa tsona oa ho batla, tlholisano, le sephethephethe sa marang-rang. E ka boela ea u joetsa hore na ke bahlolisani ba fe ba nang le palo e phahameng ea ho batla mme ba sebelisa maano a mang ho beha maemo a holimo lienjineng tsa ho batla.. Etsa bonnete ba hore u hlahloba liwebsaete tsa tlholisano pele u khetha lebitso la sehlooho leo u lokelang ho le lebisa. Ho sa tsotellehe lipakane tsa hau, ho bohlokoa ho utloisisa tlholisano le hore na li maemong afe bakeng sa mantsoe a bohlokoa ao u a khethang.

Mohato oa bohlokoa ka ho fetisisa lipatlisisong tsa mantsoe a sehlooho ke ho tseba bamameli ba hau. U batla ho hapa tlhokomelo ea bamameli ba hau, mme ho tseba seo ba se batlang ho tla o thusa ho etsa seo. Sena se ka finyelloa ka ho sebelisa sesebelisoa sa mahala sa mantsoe a bohlokoa joalo ka Sesebelisoa sa Keyword sa Google, kapa sesebelisoa sa ho etsa lipatlisiso ka mantsoe a bohlokoa joalo ka Ahrefs. U ka sebelisa tlhahisoleseling ena ho ngola lintlha tse ncha tse amanang le bamameli ba hau. Sena ke sesebelisoa sa bohlokoa se ka sebelisoang ho hlahisa litaba tse ncha.

Sepheo sa phutuho ea Adwords

Google e fana ka mefuta e fapaneng ea litataiso ho u thusa ho khetha lipapatso tse sebetsang hantle bakeng sa sebaka sa hau sa Marang-rang. U ka khetha lipakeng tsa lipheo tse tloaelehileng le tse tloaelehileng tsa ho sokoloha, 'me li na le thuso bakeng sa maano a ho reka. Haeba u na le lebenkele la liaparo tsa inthaneteng, mohlala, u ka 'na ua batla ho sebelisa lipakane tsa ho fetola tloaelo ho eketsa palo ea chelete eo ue hlahisang. Joale, o ka eketsa liketso tsa phetoho tse kang ho tlatsa foromo e etellang pele kapa ho reka sehlahisoa. Ho theha letšolo la Adwords bakeng sa lebenkele la liaparo, latela malebela ana.

Pele o qala letšolo la Google Adwords, etsa qeto ea hore na u batla ho sebelisa chelete e kae. Molao o motle oa letsoho ke ho sebelisa bonyane $20-$50 letsatsi. U kanna ua hloka ho sebelisa chelete e ngata kapa ka tlase ho latela tlholisano ea mantsoe a sehlooho le CPC e hakantsoeng. U lokela hape ho tseba litšenyehelo tsa ho fumana moreki kapa moetapele pele u beha tekanyetso. Leha ho le joalo, ho ntse ho le bohlokoa ho ipehela lipakane tseo u ka li finyellang le ho etsa liphetoho ho eketsa liphello.

Arola lipapatso tsa liteko

Ha o arola lipapatso tsa liteko ho Adwords, o ka khetha lipapatso tse peli tse nang le litšobotsi tse fapaneng. Mohlala, papatsong ea pele, u ka ngola tlhaku ea pele ka litlhaku tse kholo ha ho ea bobeli, le ka tsela e fapaneng. Holim'a moo, o ka fetola URL ea ponts'o bakeng sa mefuta e 'meli ea lipapatso. Ka tsela ena, u tla khona ho bona hore na ke papatso efe e sebetsang haholoanyane. Joale, o ka khetha hore na o sebelisa papatso efe.

Ho fumana hore na ke papatso efe e sebetsang hantle ho feta e ngoe, o ka sebelisa software ea tlhahlobo ea likarolo. Mananeo ana a software a u lumella ho bona metrics e fapaneng, joalo ka chelete le liphetoho. Metrics eo e bohlokoa katlehong ea khoebo ea hau, kahoo khetha tse amang liphetho tsa hau ka kotloloho. Ka mohlala, o ka sekaseka mehloli e fapaneng ea sephethephethe sa marang-rang mme o tsebe hore na ke efe e lebisang ho chelete e ngata. Software ea tlhahlobo ea ho arola e tla u bontša hore na ke mehloli efe ea sephethephethe e leng molemo haholo khoebong ea hau.

Ka mor'a ho khetha mefuta e fapaneng ea lipapatso, ke nako ea ho hlahloba liphello. Ho etsa joalo, eya ho “Sheba Histori ea Phetoho” 'me u shebe letsatsi le nako eo sete e' ngoe le e 'ngoe ea papatso e fetotsoeng. Ka mohlala, haeba u entse phetoho papatsong ea hau ea mongolo ka Loetse 23 ho 7:34 pm, tobetsa ho “Bontša Lintlha” sehokelo ho bona nako le letsatsi tseo u entseng phetoho ka tsona.

Ho arola lipapatso tsa liteko ho Facebook, etsa bonnete ba hore u khetha tekanyetso ea chelete e hlahisang litholoana. Facebook e na le tekanyetso e fokolang le e khothalletsoang eo u lokelang ho e latela. Joale, arola tekanyetso ka ho lekana lipakeng tsa lihlopha tse peli tsa lipapatso. Ho fumana sephetho se nepahetseng haholoanyane, etsa bonnete ba hore o hlahloba bohlokoa ba lipalo-palo ba phapang. Haeba o sa tiisehe, sebelisa metric ea phetoho ka 'ngoe. Theko e tloaelehileng ea ho penya ka bobeli bakeng sa lipapatso ka bobeli e kanna ea ba holimo, ka tsela e fapaneng.

Ho ntlafatsa maqephe a ho lulisa

Ho leka katleho ea likarolo tse fapaneng tsa maqephe a hau a ho lulisa ke senotlolo sa ntlafatso e sebetsang. Tsela e 'ngoe ea ho lekanya katleho ea likarolo tse fapaneng ke ho sebelisa limmapa tsa mocheso. Tsena li ka u bontša moo batho ba tobetsang leqepheng la hau, hore na ba iphapanyetsa pitso ea ho nka khato kapa ba tsepamisa maikutlo linthong tse ling tseo e seng tsa bohlokoa. Ka ho sala morao boitšoaro ba baeti, u tla khona ho etsa liphetoho ho ntlafatsa sebaka sa hau sa marang-rang. Leha limmapa tsa mocheso ke o mong oa mekhoa e atileng haholo ea ho lekola maqephe a hau a ho lulisa, ha se eona feela tsela ea ho li ntlafatsa. Litlaleho tse ling tsa data tse bonoang li kenyelletsa limmapa tsa ho phutha, likoahelo, le ho etsa lethathamo la litlaleho.

Lebelo la leqephe ke ntlha e 'ngoe ea bohlokoa e lokelang ho nahanoa. Haeba leqephe la hau la ho fihla le nka nako e telele ho kenya, baeti ba tla lahleheloa ke thahasello kapele. Sena se ka fella ka sekhahla se phahameng sa ho tlola, e lemosang Google ka boiphihlelo bo bobe ba basebelisi mme e ka ama boemo ba hau ba Papatso. Ka ho sebelisa caching ea sebatli le ho fokotsa mongolo o sa hlokahaleng, o ka eketsa lebelo la leqephe ha ka nako e ts'oanang o theola CPC. Ka ho rarolla mathata ana, o ka ntlafatsa boiphihlelo ba mosebelisi leqepheng la hau la ho fihla le ho ntlafatsa maemo a lona a ho sokoloha.

Leqephe la ho lata le hlophisitsoeng hantle le bohlokoa ho holisa liphetoho. E lokela ho hloka bohlasoa le bonolo ho tsamaea. E boetse e lokela ho ba bonolo ho tsamaea, e le hore baeti ba tla susumelletseha ho nka khato ka potlako. E lokela ho ba bonolo ho tsamaea, 'me e lokela ho kenyelletsa lintlha tse amanang le lihlahisoa kapa litšebeletso tse fanoang. Leqephe la ho fihla le hloka ho sebetsa ka litsela tsena tsohle ho nyolla chelete. Mohato oa pele oa ho ntlafatsa leqephe la hau la ho fihla ke ho lekola le ho lekola litlhahiso tse fapaneng tsa boleng. E 'ngoe, liteko le ho lokisa likarolo tsa liforomo ho li etsa hore li be le matla le ho feta. Qetellong, eketsa bopaki ba sechaba leqepheng la hau la ho fihla ho eketsa botšepehi.

Latela liphetoho

E 'ngoe ea mehato ea bohlokoa ka ho fetisisa ea ho latela liphetoho ka Adwords ke ho khetholla mofuta oa phetoho. Liphetoho li fapana ka boleng ho latela mofuta oa ketso. Click-throughs le thekiso, ka mohlala, ka bobeli ke mokhoa oa ho sokoloha, mme ka hona boleng ba e 'ngoe le e' ngoe boa fapana. U ka boela ua sebelisa mohlala oa attribution ho fumana hore na u ka fana ka mokoloto o mokae ho mofuta o mong le o mong oa phetoho. Haeba u sa tsebe ho hlalosa liphetoho, mona ke tse ling tsa mehato ea ho u thusa ho qala:

Ea pele, etsa bonnete ba hore u na le tag ea sebaka sa lefats'e, kapa khoutu e tlalehang phetoho ka 'ngoe. Ka mohlala, haeba u na le app kapa webosaete e nang le nomoro ea mohala, khoutu ea hau ea ho sokoloha e ka rekota mohala bakeng sa hau. U ka boela ua sebelisa khoutu ea ho fetolela ho latela mehala ea mohala. Ka tsela ena, Ak'haonte ea hau ea AdWords e tla fumana khoutu e ikhethang ea ho latela ha moeti a tobetsa sehokelo se itseng sa nomoro ea mohala.

Tsela e 'ngoe ea ho latela liphetoho ka Adwords ke ho theha likhoutu tsa ho latela leqephe le leng le le leng la sebaka sa hau sa marang-rang. U ka tlatsa foromo webosaeteng ea AdWords ho etsa joalo kapa ua manamisa khoutu leqepheng la hau la webo. Hang ha sena se entsoe, o ka bolela mabitso a liphetoho le ho latela ts'ebetso ea papatso ka 'ngoe. Haeba u batla ho tseba hantle hore na ke batho ba bakae ba hlileng ba fetolang lipapatso tsa hau, ena ke tsela e molemohali ea ho lekanya letšolo la hau.

Hang ha u se u thehile khoutu ea ho fetola sebaka sa hau sa marang-rang, o ka kenya Google Tag Manager ho bona katleho ea ho tobetsa ha lipapatso. E tla u tataisa ts'ebetsong mohato ka mohato, ho kenyelletsa le tšebeliso ea ID ea phetoho, leibole ya ho sokoloha, le sehokelo. Google Tag Manager e tla boela e u fe thepa ea JSON eo u e hlokang. Joale o ka lokisa li-tag mme o latele liphetoho ka Adwords.

There are several things you should know before launching an ad campaign in Adwords. If you’re unsure of where to begin, read this article to learn about Keyword themes, Targeting options, Tefiso, and Conversion tracking. You can even check both boxes and copy and paste ads from other sources. Once you’ve copied your ad, make sure you change the headline and copy if needed. Qetellong, your ads should look like the ones you found when comparing them.

Keyword themes

Google has just rolled out a new feature called ‘Keyword Themes’ which will help advertisers target their ads more efficiently. The keyword themes will be available in the Smart Campaigns feature in the coming weeks. Google announced a host of new tools designed to mitigate the effects of COVID-19 shutdowns, including Smart Campaigns. Read on to find out how to take advantage of these new tools. Let’s dive into a few of them.

One advantage of keyword themes is that they make comparisons between keywords within the same category easy. Ka mohlala, it’s difficult to compare the performance of different keywords for shoes and skirts when they’re grouped in the same ad group. Leha ho le joalo, if you follow a logical theming scheme, you’ll be able to easily compare keyword performance across campaigns and ad groups. Ka tsela ena, you’ll have a clearer picture of which keywords are most profitable for each product category.

Relevancy – When people use Google search engines to find products, ads containing relevant keywords are more likely to be clicked. Relevance also helps improve the Quality Score and clickthrough rate. By using similar keywords in different ad groups, you can save money and time. A few key strategies to improve keyword relevancy include:

Targeting options

You can choose to use the campaign-level targeting for mobile and display ads. Campaign targeting is generally applicable to all ads in the campaign, and ad groups may override campaign targeting. To change your campaign targeting, you should go to the Settings tab, then click on Location targets. Click Edit to modify the location targets you have selected. You can exclude specific locations from your target audience. Ntle le moo, you can adjust the bid for specific locations.

Another important aspect of a social media advertising campaign is effective targeting. YouTube, ka mohlala, allows you to target by desktop, tablet, or mobile devices. You can also choose whether or not the ad will appear in a specific region. Many brands market both nationally and locally, so it’s important to consider where the audience lives. If you’re trying to reach a large audience, you may want to use metro targeting. But be aware that metro targeting may be too broad for your local business.

Using affinity audiences can help you target your audience based on interests, habits, and other details. Ka tsela ena, you’ll be able to reach the people who are most likely to be interested in your products or services. Holim'a moo, you can target these people directly by listing your website or keywords. Google Adwords will use your keyword data to create your affinity audience. Joale, your ad will appear in front of the right people based on their interests, habits, and demographic data.

Retargeting ads are a great option if you don’t know which audience you’re targeting. Remarketing allows you to reach existing visitors while retargeting allows you to target new ones. The same applies to display ads on other websites. You may even be able to target multiple pages for your ad campaign. With these methods, you can reach a large audience. If you want to reach a wider audience, you can target multiple pages for a specific topic.

While keyword targeting has been the backbone of paid search since its beginning, audience targeting is an important tool in online advertising. It allows you to choose who sees your ads and ensures that your advertising budget goes to the people most likely to buy. Ka tsela ena, you’ll be sure to get a return on your ad budget. It’s important to always refer back to your strategy when deciding on audience targeting.

Tefiso

You can choose between two different ways of bidding on Adwords. The most common is Cost Per Click (CPC). This type of bidding requires advertisers to decide how much they’re willing to pay for each click. This method is considered the standard, but isn’t the only way to bid. There are several other methods, as well. Here are some of them:

Product keywords aren’t exactly keywords for AdWords (PPC). These are the product names and descriptions that people actually type into the search bar. You’ll also need to update the product names if profitable queries start appearing in your PPC campaign. Here are some tips to optimize your keyword selection. In PPC ads, showcase the seller ratings. In order to maximize conversions, you’ll need to adjust your keywords and bids.

Automated bid strategies can help you take the guesswork out of paid ads, but manually adjusting your bids can give you better results. While your bid determines how much you’ll pay for a specific keyword, it doesn’t necessarily determine where you rank in Google’s search results. Haele hantle, Google wouldn’t want you to get top spot for your keyword if you’re spending more than necessary. Ka tsela ena, you’ll get a more accurate view of your ROI.

You can also use bid modifiers to target specific geographic areas, electronic devices, and time frames. By using bid modifiers, you can ensure that your ads appear only on relevant websites. It’s also important to monitor your ads and bids to make sure you’re getting the best ROI. And don’t forget to monitor the performance of your ads and bids – they’re crucial to the success of your paid advertising campaign.

Smart campaigns divide their bidding into multiple “ad groups.” They put ten to fifty related phrases in each group, and evaluate each one individually. Google applies a maximum bid for each group, so the strategy behind the campaign is intelligently divided phrases. Kahoo, if you want your ads to be displayed in front of your target audience, you should make smart decisions about bidding on Adwords. Ka tsela ena, your ads can reach your target audience and increase sales.

Ho latedisa phetoho

To increase your return on ad spend, you should set up Adwords conversion tracking. You can do this by entering different values for different types of conversions. You may also choose to track ROI by entering different values for different price points. You can choose to include conversions within a certain amount of time, ka mohlala, every time someone reloads your ad. Ka tsela ena, you can track how many people have viewed your ad, but not necessarily purchase something.

Once you’ve implemented Adwords conversion tracking, you can export these data to Google Analytics to see which ads have led to the most conversions. You can even import these conversions to Google Analytics. But make sure not to double-track and import data from one source to another. Ho seng joalo, you may end up with two copies of the same data. This can cause issues. This is a common problem and can be avoided by using a single AdWords conversion tracking tool.

While you can still use Adwords conversion tracking to make your business more efficient, it can be time-consuming and frustrating to figure out what works and what doesn’t. The key is to determine what kind of conversions matter most to your business and track them. Once you’ve decided what kind of conversions you’ll track, you’ll be able to determine how much money you’re making with each click or conversion.

To get started with Adwords conversion tracking, you’ll need to connect Google Analytics to your website. You’ll need to select the relevant category and name conversions in Google Analytics. Conversion tracking is very useful for tracking the effectiveness of ads and the actions of customers. Even a small increase in conversion rate can help you grow your business. Since every click costs money, you’ll want to know what is working and what isn’t.

The Google Tag Assistant can help you set up conversion tracking for your website. You can also use Google Tag Manager to implement it. Using the Google Tag Assistant, you can check the status of the conversion tracking tags. Once the tag is verified, you can use the Google Tag Assistant plugin to see if your conversion tracking code is working. And remember to use an alternate conversion tracking method that works well for your website. These tips can help you get the most out of your Adwords campaigns.