Tag: Setsi sa Google

Google AdWords ke sethala sa papatso se lefang ka ho panya se lumellang likhoebo ho khetha mantsoe a bohlokoa a amanang le lihlahisoa kapa litšebeletso tsa bona.. E na le scalable haholo 'me e fana ka papatso e reretsoeng sebaka. Ho thathamisitsoe ka tlase ke melao-motheo ea papatso ea AdWords. Hang ha o tseba tsena, o ka ntlafatsa lets'olo la hau ho khanna bareki ba bangata ho webosaete ea hau.

Google AdWords ke moputso o mong le o mong oa ho penya (PPC) sethaleng sa papatso

PPC (lefa ka ho tobetsa) papatso ke mokhoa o tsebahalang oa ho fihlela bamameli ba bacha le ho eketsa sephethephethe sa marang-rang. Boithuto bo bontša hore baeti ba tsoang lipapatsong tsa PPC ba na le monyetla oa ho reka ho feta baeti ba manyolo. E boetse e fana ka ROI e phahameng. Ka karolelano, babapatsi ba ka lebella ho khutlela matsete a pota-potileng $2 ka ho tobetsa.

Batho ba bangata ha ba tsebe hore ho lateloa ha phetoho ke karolo ea bohlokoa ea ho lefa papatso ka 'ngoe. Babapatsi ba bangata ba bacha ba hloleha ho lemoha bohlokoa ba ho latella phetoho. Ba bang ba bile ba hira setsi sa papatso sa dijithale ho sebetsana le matšolo a bona a PPC, empa ba hloleha ho hlokomela hore setsi ha se utloisise merero ea bona ea khoebo le tlhokahalo ea ho latela phetoho. Ka hona, barekisi ba dijithale ba tlameha ho ruta bareki mokhoa oa ho theha tracking ea phetoho ka lehlakoreng la PPC le webosaete.

Papatso ea ho patala ka ho panya e kenyelletsa ho reka lipapatso ho tsoa lienjineng tsa patlo bakeng sa mantsoe a bohlokoa. Papatso e hlahisoa ka holimo kapa ka thoko ho liphetho tsa lipatlisiso tsa tlhaho. Theko ea ho penya e khethoa ke tefiso e kholo le lintlha tsa boleng ba papatso. Litheko li ka tloha ho lisente tse 'maloa ho isa ho lidolara tse makholo a' maloa. Litheko tse phahameng ha li fumanehe, leha ho le joalo. Ka mohlala, haeba papatso ea hau e bua ka ak'haonte ea mahala ea ho hlahloba khoebo, a $10 kopo e tla netefatsa hore papatso ea hau e maemong a holimo liphethong tsa lipatlisiso.

Ho sebelisa Google AdWords ho khothaletsa khoebo ea hau ke tsela ea bohlokoa ea ho fihlela batho bao u ba batlang. Marang-rang a ponts'o ea Google e na le libaka tse likete tse tepong. Ho feta moo, u ka khetha libaka tseo u ka li bapatsang 'me u khethe mefuta ea bamameli bao u batlang ho ba lebisa. Lipapatso tsena ha li nke sebaka sa maemo a ho batla a manyolo, empa li ka u thusa ho fihlela bareki ba hau kae kapa kae.

E lumella likhoebo ho khetha mantsoe a bohlokoa a amanang le lihlahisoa kapa litšebeletso tsa bona

Tsela e 'ngoe ea ho rua molemo ka ho fetisisa ho Adwords ke ho khetha mantsoe a bohlokoa haholo ho lihlahisoa kapa litšebeletso tsa hau. Ka mohlala, haeba u le khoebong ea ho tsamaisa meroho ea tlhaho, u ka rata ho khetha “phano ya lebokoso la meroho ya manyolo” joalo ka lebitso la hau la sehlooho. Ho sebelisa lentsoe lena la sehlooho ho tla u thusa ho hohela bareki ba nepahetseng. U ka boela ua sebelisa mefuta e fapaneng ea mantsoe ana a bohlokoa, ho kenyelletsa mopeleto o fosahetseng le mareo a puo.

Ha u khetha mantsoe a bohlokoa bakeng sa lipapatso tsa hau, etsa bonnete ba hore u li sebelisa kopi ea hau ea papatso le kopi ea leqephe la ho fihla. Hangata, u ke ke ua tseba hore na ke mantsoe afe a bohlokoa a tla sebetsa ho fihlela u a leka. Ka hona, ho molemo ho tsamaea le maikutlo a hau ha u khetha mantsoe a sehlooho bakeng sa letšolo la hau.

Tsela e 'ngoe ea ho fumana mantsoe a bohlokoa ke ho sebelisa moralo oa mantsoe a sehlooho. Sesebelisoa sena se u thusa ho fumana mantsoe a macha ka ho batla mantsoe a bohlokoa a tšoanang ho liwebsaete tsa tlholisano. Ho feta moo, Google Analytics e tla u bontša hore na batho ba se ba ntse ba sebelisa mantsoe afe ho fumana sebaka sa hau sa marang-rang. Ka tsela ena, u ke ke ua qothisana lehlokoa le sephethephethe se teng.

E fana ka papatso e lebisitsoeng sebakeng sa marang-rang le ho shebisisa hape

Retargeting e u fa monyetla oa ho khutlisetsa baeti ba kileng ba etela sebaka sa hau sa Marang-rang nakong e fetileng. E sebetsa ka ho beha sekhechana se senyenyane sa khoutu, e bitsoang pixel, webosaeteng ea hau. Pixel ha e bonahale ho baeti ba sebaka, empa e lahlela cookie e sa tsejoeng, e nolofalletsang mofani oa retaging ho tseba hore na a ka u fa lipapatso neng.

E matla haholo

Google AdWords ke mokhoa o kotsi haholo oa papatso ea inthaneteng. Sena se bolela hore chelete e ngata e tsetelitsoeng phutuhong ea hau e tla hlahisa phaello e ngata. E boetse e pepenene haholo. Hore na o shebane le likhoebo tsa lehae kapa lefats'e lohle, u ka bona se sebetsang le se sa sebetseng. Ka bokhoni ba ho lekanya ROI le litefiso tsa phetoho, o ka hlophisa lets'olo la hau bakeng sa liphetoho tse ling.

E boetse e ntlafala haholo, ho bolela hore tekanyetso ea hau e ka hola ha khoebo ea hau e ntse e hola. U ka eketsa tekanyetso ea hau haeba u ka fumana lets'olo la papatso le nang le phaello. Sena se tla lebisa ho phaello e eketsehileng le ho etella pele. AdWords ke mokhoa o potlakileng le o sebetsang oa ho hohela sephethephethe sa boleng sebakeng sa hau sa marang-rang. U ka etsa lipapatso tse khahlang mahlo tse fetohang hantle. U ka boela ua fokotsa litšenyehelo tsa lipapatso tsa hau ka ho tsepamisa maikutlo ho mantsoe a bohlokoa.

E lumella likhoebo ho ntlafatsa litefiso ho eketsa liphetoho

Khetho e ntlafalitsoeng ea kopo ea CPC ho Adwords e thusa likhoebo ho eketsa menyetla ea ho sokoloha. Mofuta ona oa kopo o phahamisa kopo hangata mme o ikemiselitse ho eketsa CTR, CVR, le CPC bakeng sa lentsoe le leng le le leng la sehlooho. E boetse e leka ho ntlafatsa litšenyehelo tsa kakaretso ka ho tobetsa. Ho molemo ho sebelisa mofuta ona oa kopo haeba u batla ho eketsa liphetoho tsa hau.

Leano la tlhahiso ea Maximize Conversions le lumella likhoebo ho ntlafatsa litefiso tsa tsona ho holisa liphetoho ntle le ho sebelisa chelete e ngata ho feta kamoo li ka khonang.. Leano lena le loketse likhoebo tse nyane ho isa ho tse mahareng tsa ecommerce tse se nang tekanyetso e kholo. Ka ho phahamisa litefiso, likhoebo li ka fumana maemo a holimo ho liphetho tsa lipatlisiso.

Ho ntlafatsa litefiso tsa hau ho holisa liphetoho, o tlameha ho ba le tracking ea phetoho ho Adwords. Qalong, litšenyehelo tsa hau ka theko e 'ngoe li tla ba holimo, empa ka nako, litsenyehelo tsa phetoho ka 'ngoe li tla fokotseha. Haeba u sa khone ho tseba hore na phetoho e bitsa bokae, leano lena e ka ba le qhekellang hanyane.

Smart Bidding ke karolo e sebelisang ho ithuta ka mochini ho ntlafatsa litefiso ho eketsa liphetoho. Google e hlahlobisisa matšoao a data ho tsoa patlisisong e 'ngoe le e 'ngoe ebe e eketsa kapa e fokotsa tefello ea hau ho latela monyetla oa ho sokoloha.. Litheko tse holimo li behiloe bakeng sa bafuputsi bao ho ka etsahalang hore ba reke. Leha ho le joalo, Google e boetse e hloka hore o latele liphetoho tsa hau. Ka mohlala, Google e khothaletsa hore bonyane u be le 30 liphetoho nakong e fetileng 30 matsatsi pele o ka sebelisa Target CPA le Target ROAS.

E le ho eketsa tšusumetso ea Adwords, o lokela ho khetha mantsoe a bohlokoa a amanang haufi-ufi le lihlahisoa tsa hau. Ea pele, sekaseka mantsoe a bohlokoa ao sebaka sa hau se a sebelisang khafetsa. Mantsoe a bohlokoa a amanang le khoebo ea hau a tla hlahisa ho tobetsa le ho lebisa ho eketsehileng. E 'ngoe, fumana hore na Google e bapisa mantsoe a hau a bohlokoa hakae. Ho na le mefuta e mene e fapaneng ea papali: ehlile, poleloana, bophara, le ho shebisana hape.

Patlisiso ea mantsoe a sehlooho

Patlisiso ea mantsoe a sehlooho ke mokhoa oa ho fumana mantsoe a bohlokoa ka ho fetisisa bakeng sa lipapatso tsa hau. E fana ka temohisiso ho seo bamameli ba hau ba batlang ho se batla inthaneteng mme e ka u thusa ho theha leano la litaba le moralo oa papatso. Mantsoe a sehlooho a sebelisoa ke batho ho batla boitsebiso, thepa, le litšebeletso ho web. Ka ho beha litaba tsa hau ka pele ho basebelisi bana, o tla ntlafatsa menyetla ea hau ea ho fumana thekiso.

Karolo e ka sehloohong ea lipatlisiso tsa mantsoe a bohlokoa ke ho sekaseka meqolo ea lipatlisiso. Sena se etsoa ka ho kenya lentsoe la sehlooho mochineng oa ho batla le ho hlahloba liphetho. Holim'a moo, o lokela ho etsa lipatlisiso ka mantsoe a tšoanang. Ka mantsoe a mang, haeba bareki ba hau ba batla lisebelisoa tsa lihloela, u kanna ua batla ho shebisa lipatlo tseo.

U boetse u batla ho tseba baphadisani ba hao. Haeba u rekisa sehlahisoa kapa tšebeletso inthaneteng, o ka li shebana le lipapatso tsa mabenkele le maqephe a lulisa a ntlafalitsoeng. Empa haeba sehlahisoa kapa tšebeletso ea hau e le ea lehae, o lokela ho tsepamisa maikutlo ho mantsoe a bohlokoa a lehae ho fapana le a lefats'e. Ho etsa sena, u ka sebelisa sesebelisoa sa ho etsa lipatlisiso tsa mantsoe a bohlokoa ho tseba mantsoe a bohlokoa ka ho fetisisa.

Patlisiso ea mantsoe a bohlokoa ke karolo ea bohlokoa ea SEO. Ka ho etsa lipatlisiso, u ka fumana mantsoe a bohlokoa haholo bakeng sa lipapatso tsa hau. Ka ho khetha mantsoe a bohlokoa, o tla boloka nako le chelete. Holim'a moo, e tla u thusa ho theha litaba tse amanang le bamameli ba hau. U ka fumana mantsoe a bohlokoa ka ho fetesisa u sebelisa lisebelisoa tse kang Google's keyword planner. Sesebelisoa sena se u thusa ho lekola mekhoa ka nako ea nnete le ho tseba hore na ke batho ba bakae ba batlang mantsoe a bohlokoa. Ho feta moo, e u fa lethathamo la lipoleloana tse nang le molumo o phahameng oa ho batla, tse ntseng di tuma le tse ntseng di hola ka setumo.

Patlisiso ea mantsoe a bohlokoa e bohlokoa molemong oa katleho ea letšolo la Adwords. E u thusa ho tseba mantsoe a bohlokoa ka ho fetisisa a tla eketsa sephethephethe sebakeng sa hau sa marang-rang. Hang ha u se u tseba hore na ke mantsoe afe a sehlooho a lebisitsoeng haholo, o ka etsa letšolo la lipapatso ho li potoloha. U ka boela ua etsa hore lipapatso tsa hau li shebane le ho feta ka ho shebana le 'maraka o monyenyane oa sepheo.

Mantsoe a bohlokoa ka ho fetisisa a tla amana haholo le sehlahisoa sa hau mme a be le tlhōlisano e tlaase. Ka ho khetha mantsoe a sehlooho a mohatla o molelele, o ka eketsa menyetla ea ho fihlela bamameli ba hau le ho rekisa lihlahisoa ka phaello. Ntle le lipatlisiso tsa mantsoe a sehlooho, u ka sebelisa moralo oa mantsoe a bohlokoa oa Google ho fumana mantsoe a bohlokoa le lipoleloana tse tsebahalang haholo bakeng sa lipapatso tsa hau. Sesebelisoa se boetse se fana ka mantsoe a bohlokoa a amanang, e tla u thusa ho etsa qeto ka leano la ho reka.

Ho reka mantsoe a bohlokoa

Ho reka mantsoe a bohlokoa ke mokhoa o matla oa ho matlafatsa ts'ebetso ea letšolo la hau la papatso. E u lumella ho lebisa bamameli ba hau ka nepo le ho ba le CPC e phahameng. Bakeng sa lets'olo le atlehileng la papatso, o hloka ho khetha ka hloko mantsoe a bohlokoa ao u batlang ho a phatlalatsa. E phahametse CPC, ho ntlafatsa menyetla ea hau ea ho ba boemong bo phahameng ka lienjineri tsa ho batla.

U ka fetola kopo ea hau ka bouena kapa ua sebelisa sesebelisoa se itirisang sa ho reka. Le hoja ea ho qetela e ka nka nako e teletsana, e fana ka taolo ea granular le tiiso ea hore liphetoho li kenngoa ts'ebetsong hang-hang. Leha ho le joalo, lisebelisoa tsa ho reka ka boiketsetso ha li khothalletsoe bakeng sa li-account tse kholo hobane ho thata ho beha leihlo liphetho le ho fokotsa bokhoni ba hau ba ho bona “setšoantšo se seholo.” Ho reka ka letsoho ho u lumella ho beha leihlo mantsoe a hau a bohlokoa ka mantsoe a mang, ntle le ho senya tekanyetso ea hau ea lipapatso.

U ka sebelisa sesebelisoa sa mahala sa ho fetolela mantsoe a sehlooho sa Google ho fumana katleho ea phutuho ea mantsoe a bohlokoa. Sesebelisoa sena se u fa litlaleho tse bapisang litšenyehelo ka ho tobetsa ho ea ho liphetoho. Ka data ena, o ka fetola litšenyehelo tse phahameng ka ho tobetsa ho eketsa phaello ea hau. Sesebelisoa sena se tla boela se u tsebise hore na u sebelisa chelete e ngata haholo ka lentsoe le itseng la sehlooho.

U ka boela ua seta mofuta oa papali ea lentsoe la sehlooho. Mofuta oa kamehla oa papali ke Broad, ho bolelang hore papatso ea hau e tla hlaha sephethong sefe kapa sefe sa lentsoe la sehlooho. Sena se ka fella ka palo e phahameng ea maikutlo, empa e ka boela ea baka litšenyehelo tse phahameng. U ka sebelisa mefuta e meng ea papali, joalo ka Match Match, Hantle Match, kapa Negative Match.

U ka boela ua beha tefiso ea hau ea max CPC sehlopheng sa lipapatso le boemo ba mantsoe a sehlooho. Babapatsi ba bangata ba qala ka tefiso e kholo ea CPC ea US$1. Leha ho le joalo, u ka boela ua beha tefiso e kholo ea CPC ea mantsoe a bohlokoa ka ho sebelisa sesebelisoa se kang Maximize Clicks.

Ntho e 'ngoe eo u ka e nahanang ha u reka mantsoe a bohlokoa ho Adwords ke Lintlha tsa Boleng. Lintlha tsa boleng bo holimo li bolela hore papatso ea hau e amana haholo le seo u se batlang. Google e tla fana ka maemo a holimo lipapatsong tse nang le Lintlha tsa Boleng bo holimo.

Ho shebisana hape

Ho shebana hape le Adwords ke mokhoa o motle oa ho hohela bareki ba teng le ho hohela ba bacha. E kenyelletsa ho beha li-tag tsa Script webosaeteng ea hau tse tla u nolofalletsa ho fihlela bamameli ba hau liwebsaeteng tse ling.. Google e u lumella ho arola bamameli ba hau ho latela lihlahisoa kapa litšebeletso tseo ba li boneng sebakeng sa hau sa marang-rang. Ka ho etsa joalo, o tla khona ho hlahisa lipapatso tse lebisitsoeng ho batho bao.

Lipapatso tse shebaneng le tsona li tla hlaha skrineng sa komporo ea motho kamora hore a shebe leqephe le itseng. Mohlala, motho ea kileng a ea leqepheng la lehae la sebaka sa hau sa marang-rang o tla bontšoa papatso e ikhethileng bakeng sa lihlahisoa tse tšoanang. Lipapatso li boetse li bonahala ho batho ba batlang khoebo ea hau ho Lipatlisiso tsa Google.

Haeba u le mocha oa ho bapatsa, Adwords ke sebaka se setle sa ho qala. Sesebelisoa sena se matla se u lumella ho bonts'a lipapatso ho bareki ba nakong e fetileng ha ba ntse ba bala liwebosaete tse fapaneng, bonts'a libaka tsa marang-rang, lisebelisoa tsa mobile, le livideo tsa YouTube. Sena se o nolofalletsa ho sebelisana hape le bareki ba teng le ho eketsa litefiso tsa hau tsa ho sokoloha.

Litšenyehelo ka ho tobetsa

Ha o sebelisa Google Adwords bakeng sa khoebo ea hau, o tlameha ho tseba hore na o tla bitsa chelete e kae ho penya. Chelete ena e itšetlehile ka sehlahisoa sa hau, indasteri, le 'maraka oa sepheo. Leha ho le joalo, u lokela ho hopola hore ka karolelano litšenyehelo ka ho tobetsa ke $269 bakeng sa papatso ea ho batla le $0,63 bakeng sa papatso ea ponts'o. Theko e ngoe le e ngoe e angoa ke lintlha tsa boleng ba papatso ea hau, bid, le tlholisano.

Google's Keyword Tool e u bontša CPC e tloaelehileng bakeng sa mantsoe a bohlokoa a sebelisoang hangata. Ho bonolo ho bapisa li-CPC tsa mantsoe a bohlokoa ho bona hore na ke ofe ea tla tlisa phaello e ntle ka ho fetisisa. Google e re kholomo ena e ncha e tla nepahala ho feta Keyword Tool e fetileng, empa sena se tla fella ka boleng bo fapaneng hanyane ho lisebelisoa ka bobeli.

Theko e 'ngoe le e 'ngoe ea ho penya ke mofuta oa litheko tsa papatso moo mobapatsi a lefang mohatisi nako le nako ha a tobetse papatso.. Sena se nolofalletsa babapatsi ho hokahanya matsete a bona a papatso ho ROI. Theko ea mofuta o mong le o mong oa ho tobetsa ke e 'ngoe ea mekhoa e tsebahalang haholo bakeng sa papatso ea inthaneteng. E thusa barekisi ho fumana litšenyehelo tse nepahetseng ka ho tobetsa ka ho sebelisa maano a fapaneng a ho reka. Sepheo ke ho eketsa palo ea ho tobetsa bakeng sa litšenyehelo tse tlaase ka ho fetisisa. Ka mohlala, lebenkele le lenyenyane la liaparo le ka sebelisa papatso ea CPC ho Facebook ho khothaletsa moaparo o mocha. Haeba mosebelisi a phutha ho feta papatso, morekisi a ke ke a tlameha ho lefa mobapatsi.

Har'a lintlha tse ngata tse amang litšenyehelo ka ho tobetsa, theko ea sehlahisoa ke eona ea bohlokoa ka ho fetisisa. Theko e phahameng ea sehlahisoa, theko e phahameng ka ho fetesisa. Maemong a mang, CPC e phahameng e molemo bakeng sa khoebo ea hau. Ka mohlala, haeba u rekisa liaparo, litšenyehelo ka ho tobetsa ha hempe e ka ba holimo ho feta litšenyehelo tsa hempe.

Ho na le mefuta e 'meli ea theko ea ho tobetsa ka nako e sebelisoang le Google AdWords. E 'ngoe e bitsoa CPC e tsitsitseng, mme e bolela tšebelisano pakeng tsa mobapatsi le mohatisi. Moetso ona o lumella babapatsi ho beha tefiso ea bona e kholo bakeng sa ho penya ka 'ngoe, le ho eketsa menyetla ea bona ea ho lula sebakeng se setle sa lipapatso.

Adwords ke e 'ngoe ea mekhoa e tsebahalang haholo le e nang le phaello ea ho bapatsa inthaneteng. U ka fihlela bamameli ba bangata ka thuso ea Adwords. Sethala sa Google se bile teng ka lilemo tse ka bang mashome a mabeli. Ho latela lipatlisiso, barekisi ba etsa ROI ea $116 limilione tse likete ka selemo sethaleng, me ba fumana chelete e kaalo ka $8 bakeng sa dollar e 'ngoe le e 'ngoe eo ba e sebelisang sethaleng.

Litšenyehelo

Ha u nka qeto ea ho sebelisa Google AdWords bakeng sa letšolo la hau la ho bapatsa, u lokela ho hlokomela litšenyehelo tsa lentsoe le leng le le leng la sehlooho. Sena se tla u thusa ho lula ka har'a tekanyetso ea hau, hape e tla u fa leseli la mekhoa e ntseng e hola ka litšenyehelo tsa AdWords. Ho fumana maikutlo a litšenyehelo tsa lentsoe la sehlooho, sheba mantsoe a eona a holimo-limo a leshome a turang haholo a AdWords.

Litšenyehelo tsa AdWords li fapana ho latela mantsoe a bohlokoa le indasteri. Empa ka kakaretso, karolelano ea litšenyehelo ka ho tobetsa e ka bang $2.32 marangrang a ho batla le $0.58 marangrang a ponts'o. Tlhaloso e qaqileng ea metrics ea AdWords e fumaneha webosaeteng ea Google. Lintlha tsa Boleng tsa lentsoe le leng le le leng la sehlooho li ama katleho ea eona ea litšenyehelo, kahoo ho etsa bonnete ba hore papatso ea hau e na le Lintlha tsa Boleng bo phahameng ho tla u bolokela chelete le ho etsa hore papatso ea hau e bonoe ke basebelisi ba bangata.

Ho sebelisa sesebelisoa sa moralo oa mantsoe a bohlokoa ho ka u thusa ho hakanya litšenyehelo tsa mantsoe a bohlokoa bakeng sa khoebo ea hau. Sena ke sesebelisoa sa mahala se fanoeng ke Lipapatso tsa Google se tla u lumella ho nahana ka mantsoe a fapaneng a amanang le khoebo ea hau le ho fumana hore na litšenyehelo tsa e 'ngoe le e 'ngoe ke life.. Haeba o sa tsebe hantle hore na o khetha mantsoe afe a bohlokoa, sebelisa Google's keyword planner ho fumana hore na bamameli ba hau ba batla mantsoe afe a ho batla.

Litšenyehelo tsa AdWords li ipapisitse le hore na u lakatsa ho penya hangata hakae. Ka mohlala, u ka tlameha ho lefa bakeng sa mantsoe a sehlooho a sa tumang ho feta a mang, empa mantsoe ana a bohlokoa a tla eketsa phaello ea hau. U ka laola CPC ea hau ka ho beha tekanyetso e phahameng ea letsatsi le letsatsi.

Mantsoe a sehlooho

Ha u etsa lets'olo u sebelisa Google Adwords, o hloka ho tseba ho khetha mantsoe a bohlokoa bakeng sa khoebo ea hau. Sepheo ke ho hohela ho penya batho ba tšoanelehang papatsong ea hau le ho boloka litšenyehelo tsa hau tsa ho tobetsa li le tlase kamoo ho ka khonehang. Mantsoe a sehlooho a phahameng a tlisa sephethephethe se eketsehileng, empa li boetse li na le tlhōlisano ebile li turu haholo. Ho theha tekanyo e nepahetseng pakeng tsa molumo le theko ke bonono le saense.

E 'ngoe ea litsela tse molemohali tsa ho etsa sena ke ho sebelisa Google's keyword planner. Sesebelisoa sena se tla u bontša palo ea lipatlisiso bakeng sa lentsoe le itseng la sehlooho, hammoho le litšenyehelo ka ho tobetsa ka ho fetesisa le tlholisano ea lentsoe leo la sehlooho. Sesebelisoa sena se tla u bontša mantsoe le lipoleloana tse tšoanang tseo bahlolisani ba hau ba li sebelisang.

Hang ha o tseba mantsoe a bohlokoa a tla hohela baeti ba bangata, o ka ntlafatsa sebaka sa hau sa marang-rang ho ba hohela. Mantsoe a bohlokoa a tla eketsa litefiso tsa hau tsa ho sokoloha, theola litšenyehelo tsa hau ka ho tobetsa, le ho khanna sephethephethe se eketsehileng sebakeng sa hau sa marang-rang. Sena se tla fella ka litšenyehelo tse tlase tsa papatso le phaello e phahameng ea matsete. U ka boela ua sebelisa sesebelisoa sa mantsoe a sehlooho ho hlahisa maikutlo bakeng sa li-post le litaba tsa blog.

E 'ngoe ea litsela tse molemohali tsa ho fumana mantsoe a bohlokoa ke ho sebelisa poleloana e bapisang le e nepahetseng hantle. Mantsoe a sehlooho a bapisang a fa babapatsi taolo e kholo ea chelete eo ba e sebelisang. Lipapatso tsena li tla hlaha bakeng sa lipatlisiso tse nang le mantsoe a mabeli potsong e le 'ngoe.

Tefiso

Ho etsa tefiso ho Adwords ke e 'ngoe ea lintlha tsa bohlokoahali lets'olo la AdWords. Sepheo ke ho eketsa ho tobetsa, liphetoho, le puseletso ka tšebeliso ea chelete. Ho na le mekhoa e fapaneng ea ho etsa kopo, ho ipapisitsoe le bamameli ba hau le tekanyetso. Litšenyehelo ka ho tobetsa (CPC) ke mofuta o atileng haholo oa ho reka, mme e sebetsa hantle bakeng sa liwebosaete tse hlokang ho hohela mefuta e itseng ea baeti. Leha ho le joalo, ha e sebetse hantle bakeng sa liwebsaete tse hlokang ho hlahisa palo e kholo ea sephethephethe sa letsatsi le letsatsi. Litefiso tsa CPM li sebelisoa bakeng sa lipapatso tse hlahang liwebsaeteng tse amanang le lihlahisoa kapa litšebeletso tse buelloang sebakeng sa marang-rang..

Ntle le ho reka mantsoe a bohlokoa, hape u lokela ho ela hloko hore na baphadisani ba hau ba hlaha hangata hakae liphethong tsa lipatlisiso. Ka ho sekaseka hore na lipapatso tsa bona li hlaha hakae ho SERP, u ka tseba hore na u ka hlahella joang tlholisanong. Ho feta moo, u ka boela ua sheba moo baphadisani ba hao ba hlahang teng 'me u fumane karolo ea bona ea maikutlo.

Matšolo a Smart AdWords a arola likopo tsa bona ka litsela tse fapaneng “lihlopha tsa lipapatso” le ho li hlahloba ka thoko. Smart Bidding e sebelisa mekhoa e metle ho tloha matšolong a hau a fetileng ho ea ho matšolo a hau a macha. E tla batla lipaterone lipakeng tsa lipapatso le ho ntlafatsa ho latela lintlha tseo e li bokellang. Ho qala, u ka bala tataiso ea Google mabapi le mokhoa oa ho sebelisa mokhoa ona.

Lintlha tsa boleng

Haeba u sebelisa Google Adwords ho ntšetsa pele sebaka sa hau sa marang-rang, ho bohlokoa ho utloisisa bohlokoa ba Lintlha tsa Boleng. Nomoro ena e tla khetholla boemo ba papatso ea hau le litšenyehelo. Haeba u na le litaba tsa boleng bo holimo leqepheng la hau la ho fihla le lipapatso tse amehang, o tla fumana lintlha tsa boleng bo holimo. Sena se tla u thusa ho fumana boemo bo betere le ho theola CPC.

Lintlha tsa boleng ba AdWords li baloa ho tsoa ho lintlha tse 'maloa. Sena se kenyelletsa mantsoe a bohlokoa ao u a khethang le Ad ka boeona. Lintlha li u fa leseli la hore na letšolo la hau le sebetsa hakae. Lintlha tse phahameng li bolela hore u ka khona ho feta bareki ba phahameng ntle le ho lefa chelete e ngata bakeng sa lipapatso tsa hau. E boetse e netefatsa hore lipapatso tseo u li behang ha li hokahane le liwebsaete tse sa lumellaneng le litaba tsa sebaka sa hau sa marang-rang..

Lintlha tsa boleng bo tlase li tla u jella chelete e ngata. Lintlha tsa boleng li thehiloe ho data ea nalane, kahoo u ke ke ua lebella hore e be e phethahetseng, empa u ka e ntlafatsa ha nako e ntse e ea. Mohlala, o ka fetola lihlopha tse mpe tsa mantsoe a bohlokoa koping ea hau ea papatso. Ntle le moo, o ka emisa lipapatso tse nang le CTR e tlase ebe o li nkela sebaka ka tse ling.

Ho eketsa Lintlha tsa hau tsa Boleng, o lokela ho ntlafatsa leqephe la hau la ho fihla le mantsoe a bohlokoa. Papatso ea hau e lokela ho ba le mantsoe a bohlokoa a amanang le litaba tsa leqephe lena. Ho bohlokoa hape ho ntlafatsa kopi ea lipapatso. E lokela ho lumellana le lentsoe la sehlooho 'me e be le litemana tse amanang le eona. Ka ho etsa joalo, o tla ntlafatsa Lintlha tsa hau tsa Boleng ho Google Adwords.

Keketso ea lipapatso

Katoloso ea lipapatso ke litsela tse ntle tsa ho eketsa lintlha tse ling papatsong ea hau. Ho e-na le ho bontša nomoro ea hau ea mohala feela, o ka kenyelletsa lintlha tse ling joalo ka lihokelo tsa sebaka sa marang-rang. Ho bohlokoa ho sebelisa likeketso tsena tsa lipapatso ka tsela e tlatselletsang karolo ea pele ea papatso ea hau. Ka ho kenyelletsa likeketso tsena tsa lipapatso papatsong ea hau, o tla khona ho fihlela bareki ba bangata ba ka bang teng.

Ho na le mefuta e 'meli ea likeketso tsa lipapatso: ka matsoho le ka ho iketsa. Ha likatoloso tsa matsoho li hloka ho seta ka letsoho, Lisebelisoa tse iketselitsoeng li ka sebelisoa ke Google. Mefuta ena ka bobeli e ka eketsoa matšolong, lihlopha tsa lipapatso, le litlaleho. U ka hlakisa le nako ea letsatsi eo likeketso tsa hau li tla sebetsa ka eona. Etsa bonnete ba hore u beha nako ea hore li bontšoe, kaha ha u batle hore batho ba letse papatso ea hau nakong ea lihora tsa mosebetsi.

Katoloso ea lipapatso le eona e ka u thusa ho ntlafatsa boleng ba ketapele ea hau. Ba thusa ho itlhophela bareki bao e ka bang bareki, e theolang litšenyehelo tsa hau ka pele. Hape, li thusa papatso ea hau ho fumana boemo bo betere moenjineng oa ho batla. Google e sebelisa lintlha tse 'maloa ho tseba boemo ba papatso liphethong tsa lipatlisiso.

Li-sitelink le tsona ke mofuta oa katoloso ea lipapatso. Li hlaha mola o le mong ho isa ho e 'meli ka tlase ho papatso ea hau mme li ka kenyelletsa tlhaloso e khuts'oane. Likatoloso tsena li ka thusa ho eketsa litefiso tsa ho tobetsa, empa e lokela ho sebediswa ka boikarabelo.

Sekhahla sa ho tobetsa

Sekhahla sa ho tobetsa bakeng sa matšolo a Adwords ke palo e tloaelehileng ea batho ba tobetsang papatso. Lipalo-palo tsena li sebelisetsoa ho ahlola hore na letšolo la lipapatso le sebetsa hakae. Sekhahla se phahameng sa ho tobetsa se tla eketsa menyetla ea hau ea ho sokoloha. Ho sebelisa mantsoe a bohlokoa a amanang le lihlahisoa le litšebeletso tsa hau ho tla ntlafatsa katleho ea papatso ea hau.

Sekhahla sa ho tobetsa se baloa ka ho arola palo ea ho penya ka palo ea maikutlo. Ka kakaretso, Lipapatso tse hlahisang maemo a holimo li lebisitsoe ho lihlahisoa le litšebeletso tsa boleng bo holimo. Leha ho le joalo, mabenkele a marang-rang a tla ba le li-CTR tse tlase. Ho eketsa CTR ea hau ho tla u thusa ho ntlafatsa ROI ea hau ka ho shebana le moreki oa hau ea loketseng.

Keketseho ea CTR e lekana le chelete e eketsehileng le liphetoho tse eketsehileng. Likanale tsa PPC li hlahisa sephethephethe se khannoang ho feta mehloli e meng ea sephethephethe. Leha ho le joalo, sekhahla sa ho tobetsa bakeng sa papatso e itseng se ka ama liphetoho le chelete. Ka lebaka leo, ho bohlokoa ho lula u beha leihlo CTR ea hau le ho etsa li-tweaks ha ho hlokahala.

Sekhahla sa ho tobetsa bakeng sa lipapatso se tlase ho feta sa lipapatso tsa patlo. Lebaka ke hobane batho ka kakaretso ha ba tobetse lipapatso tse bonts'ang hobane ba tšaba livaerase kapa litlhaselo tse ling. Sekhahla sa ho tobetsa ha papatso hangata se haufi 0.35%. U ka fumana lintlha tsena ho lipalo-palo tsa lipapatso.

AdWords ke mokhoa o motle oa ho tsamaisa kholo ea k'hamphani ea hau ea SaaS. U ka etsa papatso ea mahala ka mor'a metsotso e seng mekae, e romelle bakeng sa tlhahlobo, 'me e phele ka mor'a matsatsi a seng makae. U ka boela ua hira setsi sa profeshenale sa PPC ho u thusa ho nts'etsapele lets'olo la papatso le etselitsoeng ho tsamaisa kholo. Directive e ka u thusa ka sena, 'me e ka u fa tlhahiso ea mahala. Ntle le moo, o ka ikopanya le sechaba sa mahala sa barekisi ba SaaS se bitsoang Society.

Patlisiso ea mantsoe a sehlooho

Ha u etsa lipatlisiso tsa mantsoe a bohlokoa bakeng sa matšolo a AdWords, e 'ngoe ea lintlha tsa bohlokoa ke sepheo. U batla ho sebelisa Lipapatso tsa Google ho shebisa basebelisi ba ntseng ba batla tharollo ea mathata a bona. Leha ho le joalo, batho ba bang ba ka 'na ba sheba marang-rang ho fumana boitsebiso kapa ho batla thuto. Ha u khetha mantsoe a bohlokoa, nahana ka motsoako oa mantsoe a tlaase le a phahameng.

Ho phaella ho lipatlisiso tsa mantsoe a bohlokoa ka hare, o hloka ho batlisisa le mantsoe a bohlokoa a kantle. Kenya lenane la hau la mantsoe a bohlokoa ho Google Keyword Planner ho bona seo bafuputsi ba se batlang. U ka boela ua hlahloba Google Trends bakeng sa boleng ba lentsoe le leng le le leng la sehlooho. Haeba e ntse e fumana sephethephethe khoeli le khoeli, e kanna ea ba ea bohlokoa ho e sebelisa letšolong la hau la Adwords.

Patlisiso ea mantsoe a bohlokoa ke karolo ea bohlokoa ea papatso ea lipatlisiso tsa manyolo. E u thusa ho utloisisa bamameli ba hau mme e u fa leseli la bohlokoa. Ho fumana molemo ka ho fetisisa lipatlisisong tsa mantsoe a sehlooho, o hloka ho ba le lisebelisoa tse nepahetseng le mohopolo o nepahetseng. Ho na le lisebelisoa tse 'maloa tsa mahala tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa, empa o kanna oa batla ho lefa hanyane bakeng sa sesebelisoa se tsoetseng pele.

Patlisiso ea mantsoe a bohlokoa bakeng sa matšolo a Adwords e lokela ho qala qalong ea moralo. Ho etsa joalo ho tla u thusa ho beha litebello tsa sebele bakeng sa litšenyehelo, 'me u fe letšolo la hau monyetla o motle oa ho atleha. Etsa bonnete ba hore u etsa lipatlisiso tsa hau ka hloko, kaha khetho e fosahetseng ea mantsoe a sehlooho e ka lebisa letšolong le sa atleheng le menyetla ea thekiso e fetotsoeng.

Lethathamo la mantsoe a sehlooho le lokela ho tlatsoa ka mantsoe le lipoleloana tse hlalosang khoebo ea hau. Hang ha u se u khethile mantsoe le lipoleloana tse hlalosang khoebo ea hau, u ka sebelisa sesebelisoa sa ho etsa lipatlisiso tsa mantsoe a sehlooho ho khetha mantsoe a bohlokoa bakeng sa maano a hau a ho bapatsa marang-rang. Sepheo sa lipatlisiso tsa mantsoe a sehlooho ke ho theha maikutlo a matla har'a batho ba nang le monyetla oa ho thahasella sehlahisoa kapa litšebeletso tsa hau..

Likhetho tsa ho reka

Google e na le likhetho tse 'maloa tsa ho reka bakeng sa Adwords, 'me e ntle ka ho fetisisa bakeng sa phutuho ea hau e khethehileng e ka fapana ho itšetlehile ka tekanyetso ea hau. O ka eketsa kapa oa fokotsa CPC ea hau e kholo ka ho fihla ho 30%, ho ipapisitsoe le tlholisano le mofuta oa ho batla. Mofuta ona oa ho reka o fumaneha feela ho Google's Display Network le Search Network.

Ho reka ka letsoho ke khetho bakeng sa babapatsi ba nang le tekanyetso e lekanyelitsoeng, kapa ba batlang ho tsepamisa maikutlo tlhokomelisong ea lebitso. Khetho ena e u thusa ho holisa ponahalo le liphetoho tsa mofuta. Leha ho le joalo, e ja nako mme ha e sebetse joalo ka ha o etsa kopo ea boiketsetso. Haeba u batla ho eketsa tlhokomeliso ea brand, o ka sebelisa litefiso tsa ho tobetsa ka ho penya.

Mokhoa oa kamehla oa ho reka ke Broad Match, e bonts'ang lipapatso tsa hau ho basebelisi ba batlang lentsoe la hau la sehlooho. Leha ho le joalo, o ka boela oa khetha ho reka ka lipehelo tsa branded, e leng mabitso a dikhamphani kapa dihlahiswa tse ikgethang ho tsona. Leha ho le joalo, mokhoa ona o ka ba theko e boima haholo. Bahoebi ba bangata ba phehisana khang ka hore na ba batla ho etsa kopo kapa che ho latela lipehelo tsa mabitso.

Ho etsa kopo bakeng sa Adwords ho bohlokoa, empa o lokela ho nahana ka ROI ea hau le chelete eo u ikemiselitseng ho e sebelisa. Haeba tekanyetso ea hau e le tlase haholo, u ke ke ua fumana ho tobetsa tse ngata kamoo u ka ratang. Hape u tla tlameha ho ema ho fihlela u e-na le chelete e ngata ho atolosa letšolo la hau. Hape, ho bohlokoa ho boloka tlaleho ea mekhoa. Lihlahisoa tse ling li ka 'na tsa rekisoa ka linako tse itseng tsa selemo, kahoo u lokela ho ela hloko mekhoa ena ha u etsa qeto ka tekanyetso ea hau.

Google e sebelisa mats'oao ho fumana tlhahiso e nepahetseng ka ho fetesisa bakeng sa lentsoe le fanoeng. Matšoao ana a ka kenyelletsa lintho tse kang boemo ba leholimo, ketelo ea sebaka se fetileng, le thahasello. E boetse e nahanela lintlha tse ling tse amang sekhahla sa ho sokoloha, joalo ka sebaka.

Litšenyehelo ka ho tobetsa

Litšenyehelo ka ho tobetsa kapa CPC ke chelete eo u e lefang bakeng sa papatso e 'ngoe le e 'ngoe e tobetsoang. E fapana ho latela mofuta oa indasteri le mantsoe a bohlokoa ao u a lebileng. Mohlala, indastering ea bongaka, CPC ke $2.32, athe sehlahisoa se ts'oanang sa lits'ebeletso tsa litlolo se ka bitsa chelete e ngata $4. Leha ho le joalo, o lokela ho ikemisetsa ho fumana CPC ka tlase $2.73 ho hohela bareki ba bangata ba ka bang teng. U ka sebelisa sesebelisoa sa mahala se bitsoang Wordstream ho bapisa CPC khahlanong le lipapatso tse ling tsa Adwords. Joale, o ka sebeletsa ho etsa hore lipapatso tsa hau li atlehe haholoanyane.

CPC bakeng sa Adwords e itšetlehile ka lintlha tse tharo tse kholo: boleng ba mantsoe a bohlokoa, mongolo oa papatso, le leqephe la ho fihla. Ka ho tseba lintlha tsena tse tharo, o ka ntlafatsa lets'olo la hau bakeng sa ROI e phahameng. Ho thathamisitsoe ka tlase ke malebela a tla u thusa ho fumana ROI e ngata ho tsoa letšolong la hau la Adwords.

Ha o ntse o ka fokotsa CPC ka malebela a PPC, u lokela ho lula u nahana ka lintlha tsa boleng ba lipapatso tsa hau. Lintlha tsa boleng bo holimo li tla u tlisetsa likhahla tse ngata bakeng sa tekanyetso ea hau, e ka bang molemo bakeng sa khoebo ea hau. Ho feta moo, e tla boela e u tlisetse mefuta e mengata ea brand mileage le ho pepeseha mahala. Lintlha tsa boleng bo holimo ke karolo ea bohlokoa ea leano la hau la PPC.

U lokela hape ho tseba ho bala CPC. Metric ena e bohlokoa bakeng sa ts'ebeliso e matla ea tekanyetso ea hau ea papatso. Kakaretso ea CPC e fapana ho tloha ho mobapatsi ho ea ho mobapatsi, empa ke litšenyehelo tseo u hlileng u li lefang bakeng sa ho tobetsa ka 'ngoe. Karolelano ea CPC ke kakaretso ea litšenyehelo tsa ho penya hohle e arotsoeng ka palo ea ho penya. Leha ho le joalo, o lokela ho tseba hore CPC ea sebele e tla fapana.

Ho molemo ho benchmark CPC ea hau le Target ROI ea hau ho beha tekanyetso e nepahetseng bakeng sa matšolo a hau a Adwords.. Ka ho bapisa chelete e tsoang lipapatsong tsa hau tse lefelloang le litšenyehelo tsa lipapatso tsa hau, u tla khona ho bona hore na ke mefuta efe ea lipapatso e hlahisang chelete e ngata bakeng sa khoebo ea hau. Sena se tla u thusa ho fetola tekanyetso ea hau ea papatso bakeng sa mefuta ea lipapatso tse sebetsang hantle.

Lintlha tsa boleng

Lintlha tsa boleng ke karolo ea bohlokoa ea AdWords 'me li ipapisitse le palo e tsoang ho 0-10. Lintlha tse holimo li bolela hore papatso ke ea boleng bo holimo. Hape ho na le monyetla oa ho fumana boemo bo botle ba SERP le ho hohela sephethephethe le liphetoho tsa boleng bo holimo. Ho na le lintlha tse 'maloa tse amang lintlha, empa ea bohlokoa ka ho fetisisa ho tsona ke CTR, kapa sekhahla sa ho tobetsa.

Ho sebelisa kopi ea lipapatso tsa boleng bo holimo ho bohlokoa ho ntlafatsa Lintlha tsa Boleng. E lokela ho tsamaisana le mantsoe a bohlokoa a sebelisitsoeng mme e pota-potiloe ke mongolo o nepahetseng. Ho ameha ke ntlha e 'ngoe ea bohlokoa ho ntlafatseng Lintlha tsa Boleng. Google's Ad Preview and Diagnosis Tool e ka u thusa ho ntlafatsa lintlha tsena kaofela.

Le ha Adwords Quality Score e thehiloe ho data ea nalane, u ka e ntlafatsa ha nako e ntse e ea. U ka bona bohlokoa ba boiteko ba hau ha u na le sephethephethe le data e lekaneng. Ha se saense e phethahetseng. Ka ho etsa liphetoho tse nyane ho kopi ea hau ea papatso, o ka ntlafatsa Lintlha tsa hau tsa Boleng.

AdWords Quality Score ke metric e lekanyetsang bohlokoa ba papatso ea hau le bokaalo ba kopo ea hau. Lintlha tsa boleng bo holimo li tla ntlafatsa boemo ba papatso ea hau le ho fokotsa CPC ea hau. E tla boela e ntlafatse ROI ea hau. Metric ena e lekantsoe ka sekala sa e le 'ngoe ho isa ho leshome.

Lintlha tsa boleng ba lipapatso tsa Adwords li kenyelletsa lintlha tse tharo: bohlokoa ba mantsoe a bohlokoa, bohlokoa, le sekhahla sa ho tobetsa. Mantsoe a sehlooho a ka ba a pharaletseng kapa a tšesaane, empa ho molemo ho khetha mofuta o pharaletseng oa sehlahisoa. Ho bapisa mantsoe ho molemo bakeng sa litlhaloso tse pharaletseng tsa sehlahisoa, joalo ka tlhaloso e akaretsang.

Litefiso tsa ho sokoloha

Ha ho tluoa ho Adwords, litefiso tsa ho sokoloha li ka ba bohlokoa katlehong ea hau. Ka bophara, lik'hamphani tse ngata li batla ho otla letšoao le phahameng la phetoho. Leha ho le joalo 25 liperesente tsa lik'hamphani tse holimo li finyella pakane eo, lik'hamphani tse ngata li lokela ho ikemisetsa ho ba le sekhahla sa phetoho ho feta liperesente tse leshome. Ho finyella pakane ena, o lokela ho kenya ts'ebetsong leano la ho ntlafatsa sekhahla sa phetoho.

E 'ngoe ea mekhoa ea bohlokoahali ea ho ntlafatsa sekhahla sa ho sokoloha ke ho ntlafatsa kopi ea hau ea papatso. Ho na le lintho tse ngata tseo u ka li etsang ho ntlafatsa kopi ea hau ea lipapatso le sepheo sa hau, kahoo o ka fihlela sekhahla se phahameng sa ho sokoloha. Haeba kopi ea hau ea papatso e sa fetole sephethephethe sa hau, o ka leka tlhahiso e fapaneng kapa kopi ea papatso ho eketsa sekhahla sa phetoho. Lipapatso tsa Amazon ke e 'ngoe ea litsela tse molemohali tsa ho eketsa sekhahla sa hau sa ho sokoloha, 'me u ka leka kopi e fapaneng ea lipapatso le litlhahiso ho bona hore na ke life tse sebetsang hantle.

Ho feta moo, o lokela ho ela hloko sekhahla sa ho phatloha ha sebaka sa hau sa marang-rang, e bolelang palo ea baeti ba tobetse ntle le ho nka khato leqepheng la hau. Litefiso tsa ho theoha li u thusa ho tseba maqephe a sa sebetseng hantle. Sekhahla se phahameng sa bounce se bolela hore sebaka sa hau sa marang-rang ha se fetole baeti.

Ho ntlafatsa sekhahla sa ho fetolela, o lokela ho tsepamisa maikutlo ho kopi ea lipapatso ka sepheo se ikhethileng sa mantsoe a sehlooho. Sena se tla eketsa menyetla ea hau ea ho fetola sephethephethe le ho ntlafatsa lintlha tsa hau tsa boleng. Ho phaella ho sena, o lokela hape ho leka ho etsa hore lihlopha tsa hau tsa lipapatso li shebahale hantle le tse tobileng. U ka boela ua ntlafatsa lintlha tsa boleng ba sehlopha sa hau sa lipapatso ka ho eketsa palo ea mantsoe a bohlokoa.

Litefiso tsa ho sokoloha li itšetlehile ka lintlha tse fapaneng, ho kenyeletsa le indasteri, sehlahisoa, le mofuta oa phetoho. Sekhahla sa phetoho ea lebenkele la lieta, ka mohlala, e tla ba tlase ho feta ea barekisi ba likoloi.

Ha ho tluoa tabeng ea ho sebelisa Adwords bakeng sa khoebo ea hau, ho na le lintlha tse 'maloa tsa bohlokoa tse lokelang ho nahanoa. Ea pele ke chelete eo u ikemiselitseng ho e sebelisa letšolong la hau. AdWords e u lumella ho beha tekanyetso ebe u lefisa tefiso e nyane ka ho tobetsa. Hape o tla khona ho lekola tsoelo-pele ea letšolo la hau mme o etse liphetoho kamoo o bonang ho loketse.

Ho bapatsa bocha

Ho bapatsa hape ke mokhoa oa ho bapatsa inthaneteng o bonts'ang lipapatso tse ikhethileng ho batho ba kileng ba etela sebaka sa hau sa Marang-rang kapa ba sebelisitseng sesebelisoa sa hau sa mohala.. Hang ha u se u bokeletse lethathamo la liaterese tsa imeile, o ka kenya lenane lena ho Google mme oa qala ho le sebelisa bakeng sa lipapatso tsa hau tsa Marang-rang. Leha ho le joalo, ke habohlokoa ho hlokomela hore mokhoa ona o ka nka ho fihlela 24 lihora hore Google e e sebetse.

Patlisiso ea mantsoe a sehlooho

Patlisiso ea mantsoe a bohlokoa bakeng sa AdWords e kenyelletsa ho khetha mantsoe a phahameng le a tlase. Sepheo sa ho khetha mantsoe a bohlokoa e lokela ho ba ho etsa bonnete ba hore papatso ea hau e hlaha ha basebelisi ba batla mantsoe ao u a khethileng.. Sepheo sa ho batla le sona ke sa bohlokoa, kaha u batla ho ipiletsa ho basebelisi ba batlang tharollo ea mathata ka mafolofolo. Leha ho le joalo, o hloka ho hopola hore ho na le batho ba ntseng ba bala marang-rang kapa ba batlang tlhahisoleseling, empa e ke ke ea batla tharollo kapa tšebeletso e itseng ka mafolofolo.

Patlisiso ea mantsoe a bohlokoa bakeng sa Adwords e bohlokoa haholo 'me e lokela ho etsoa qalong ea letšolo. Ho etsa joalo ho tla u lumella ho beha litšenyehelo tsa sebele le ho ba le monyetla o motle oa ho atleha. Holim'a moo, Patlisiso ea mantsoe a bohlokoa e ka u thusa ho tseba hore na u tla fumana palo ea likhetho tseo u tla li fumana bakeng sa tekanyetso eo u e abetseng letšolo la hau.. Hopola hore litšenyehelo ka ho tobetsa ka 'ngoe li ka fapana haholo ho tloha ho keyword ho ea ho keyword, kahoo ho khetha mantsoe a bohlokoa ho bohlokoa ho etsa letšolo le atlehileng la AdWords.

Patlisiso ea mantsoe a sehlooho e ka nka eng kapa eng ho tloha metsotso e mehlano ho isa ho lihora tse 'maloa. Sena se tla itšetleha ka bongata ba boitsebiso boo u lokelang ho bo hlahloba, boholo ba khoebo ea hau, le mofuta oa sebaka sa marang-rang seo u se sebelisang. Leha ho le joalo, phutuho e entsoeng hantle ea ho etsa lipatlisiso ka mantsoe a bohlokoa e tla u fa temohisiso mabapi le boitšoaro ba ho batla ba 'maraka oa hau. Ka ho sebelisa mantsoe a bohlokoa, o tla khona ho khotsofatsa litlhoko tsa baeti ba hau le ho feta bahlolisani ba hau.

Mohlala oa tefiso

Ho na le mefuta e 'maloa ea mefuta ea ho reka e fumanehang ho Adwords, kahoo ho bohlokoa ho utloisisa hore na ke efe e loketseng phutuho ea hau. Ho itšetlehile ka lipakane tsa hau, mohlala o mong le o mong o na le melemo e fapaneng bakeng sa ho eketsa liphetoho. Ho sebelisa mohlala o nepahetseng ke senotlolo sa ho eketsa phaello ea matsete bakeng sa letšolo la hau.

Mohlala o sebetsang ka ho fetesisa ke Optimize Conversions, e ipehang likopo ho ipapisitsoe le boleng ba phetoho ea hau. Boleng bona ha se boleng ba linomoro empa ke peresente. Ho sebelisa mohlala ona ho hloka mokhoa o motle oa ho sokoloha le histori ea liphetoho. Ha u sebelisa tROAS, le ka mohla u se ke ua ipehela pakane ea hao holimo haholo. Ho molemo ho qala ka palo e tlase le ho e eketsa ha lets'olo la hau le ntse le ntlafala.

Adwords e fana ka mefuta e fapaneng ea litefiso, ho kenyeletsoa litšenyehelo ka ho tobetsa, theko-ka sekete-chebo, le Smart Bidding. Ho sebelisa likhetho tsena hammoho, o ka ntlafatsa lipapatso tsa hau bakeng sa boleng bo betere ba phetoho le litšenyehelo tse tlase ho tobetsa ka ngoe. Leha ho le joalo, o ntse o hloka ho laola lipapatso tsa hau le ho utloisisa liphetho tsa matšolo a hau. U ka buisana le k'hamphani e sebetsanang le mofuta ona oa tsamaiso ea phutuho, MuteSix.

Mokhoa oa Manual CPC o ja nako, empa e hohela sephethephethe sa boleng mme e o sireletsa tshenyehelong e senyehileng. Boleng ba ho sokoloha hangata ke sepheo sa mantlha sa matšolo a mangata. Ka hona, khetho ea Manual CPC ke khetho e ntle bakeng sa morero ona.

Litšenyehelo ka ho tobetsa

Litšenyehelo ka ho tobetsa (CPC) ke ntlha ea bohlokoa eo u ka e nahanang ha u theha leano la hau la papatso. E ka fapana haholo ho latela lebitso la sehlooho le indasteri eo u e lebileng. Hangata, litsenyehelo tsa ho tobetsa ho tloha ho $1 ho $2. Leha ho le joalo, liindastering tse ling, theko ea ho tobetsa e tlase haholo.

Ho na le mefuta e 'meli ea mantlha ea CPC, tefiso le sekhahla se sephara. Mefuta ena ka bobeli e hloka hore mobapatsi a nahane ka boleng bo ka bang teng ba ho tobetsa ka 'ngoe. Metric ena e sebelisoa ho lekola hore na ho bitsa bokae ho etsa hore moeti a tobetse papatsong, ho latela hore na moeti eo o tla sebelisa bokae sebakeng sa marang-rang.

Litšenyehelo ka ho tobetsa ka ngoe bakeng sa Adwords li khethoa ke palo ea sephethephethe seo papatso e itseng e se fumanang. Ka mohlala, ho tobetsa sephetho sa patlo ea Google ho bitsa litšenyehelo $2.32, ha ho tobetsa leqepheng la mohoeletsi ho bitsa litšenyehelo $0.58. Haeba sebaka sa hau sa marang-rang se shebane haholo le thekiso ho feta sephethephethe, joale o lokela ho tsepamisa maikutlo ho tse ling tsa CPC kapa CPA.

Sekhahla sa CPC bakeng sa Lipapatso tsa Facebook se fapana ho latela naha. Canada le Japane li na le litefiso tse phahameng ka ho fetisisa tsa CPC, le motho ya tlase ka ho fetisisa $0.19 ka ho tobetsa. Leha ho le joalo, naheng ea Indonesia, Brazil, le Spain, Litefiso tsa CPC bakeng sa Lipapatso tsa Facebook li tlase, ka karolelano $0.19 ka ho tobetsa.

Litšenyehelo ka phetoho

Litšenyehelo ka ho sokoloha ke mokhoa o motle oa ho latela ts'ebetso ea letšolo la hau la papatso. Mofuta ona oa papatso ke mokhoa o bohlale oa ho eketsa tekanyetso ea hau ea papatso. E u lumella ho latela metric e itseng, joalo ka palo ea batho ba etelang sebaka sa hau sa marang-rang le ho reka. Leha ho le joalo, o lokela ho hlokomela hore metric ena e ka fapana ho ea ka letšolo ho ea ho letšolo. Ka mohlala, Babapatsi ba e-commerce ba kanna ba batla ho tseba hore na ke batho ba bakae ba tlatsang foromo ea ho ikopanya. Li-platform tsa tlhahiso ea lead le tsona li ka sebelisoa ho lekanya liphetoho.

Litšenyehelo tsa phetoho ka 'ngoe li ka baloa ka ho sheba boleng ba phetoho khahlano le litšenyehelo tsa phetoho eo.. Ka mohlala, haeba u sebelisa PS5 bakeng sa ho tobetsa e tla fella ka thekiso, o tla etsa phaello ka PS45. Metric ena e u thusa ho bapisa litšenyehelo tsa hau le phaello ea hau, mme e thusa haholo-holo ho batho ba batlang ho fokotsa litšenyehelo.

Ntle le litšenyehelo tsa phetoho ka 'ngoe, babapatsi le bona ba lokela ho nahana ka kakaretso ea theko e 'ngoe le e 'ngoe. Hangata tekanyo ena e phahame ho feta tefiso ka ho tobetsa, mme e ka ba joalo ka $150. E itšetlehile ka mofuta oa sehlahisoa kapa tšebeletso eo u e rekisang, hammoho le litefiso tse haufi tsa barekisi.

Ho feta moo, ke habohlokoa ho hlokomela hore litšenyehelo ka ho fetola ha Adwords hase kamehla li lekanang le litšenyehelo tse arotsoeng ka ho sokoloha.. E hloka palo e rarahaneng haholoanyane. Sena se bakoa ke hore ha se likhetho tsohle tse loketseng tlaleho ea phetoho, le ho sokoloha latedisa segokanyimmediamentsi sa sebolokigolo bontša linomoro tsena ka tsela e fapaneng ho tloha kholomong ea litšenyehelo.

Histori ea akhaonto

Nalane ea Ak'haonte ea Adwords ke moo o ka latellang tlhahisoleseling eohle ea litefiso bakeng sa papatso ea hau. Ke mokhoa o bonolo oa ho tseba tekanyo ea akhaonto ea hau ka nako efe kapa efe. Ho fihla leqepheng lena, tobetsa feela lets'oao la gear le hukung e kaholimo ho le letona la skrini sa hau. Ho tloha moo, o ka hlahloba ditjeho tsa papatso tse sa lefuweng le ditefo tseo o di entseng.

U ka boela ua bona liphetoho leha e le life tse entsoeng ke ba bang. U ka sebelisa tšobotsi ena ho beha leihlo boitšoaro ba ba bang akhaonteng ea hau. E bontša liphetoho life kapa life tse entsoeng akhaonteng ea hau le hore na ke liphetoho life tse anngoeng. U ka ba ua sefa litlaleho tsa histori tsa phetoho ka liphetoho haeba u batla. Tlaleho ea nalane ea phetoho e boetse e u bontša liphetoho tse entsoeng akhaonteng ea hau kapa masolo.

Ho ba le lintlha tsena ho tla u bolokela nako e ngata. U ka bona seo batho ba ileng ba se fetola, ha ba e fetola, le hore na ba e fetotse letsholo lefe. U ka boela ua etsolla liphetoho haeba u fumana hore li bakile bothata. Karolo ena e bohlokoa haholo bakeng sa liteko. Haeba o tsamaisa lets'olo la PPC le setsi sa PPC, mohlomong u tla batla ho hlahloba tlaleho ea histori ea phetoho ho netefatsa hore ntho e 'ngoe le e' ngoe e ntse e le kamoo e lokelang ho ba kateng.

Haeba u sebelisa Lipapatso tsa Google, o ka fihlella nalane ea ak'haonte ea hau ho karolo ea Fetola nalane. Histori ea phetoho e ka u fa nalane ea lilemo tse peli bakeng sa lipapatso tsa hau. Ho fihlella nalane ena, kena feela akhaonteng ea hau ea Lipapatso tsa Google ebe u tobetsa ho “fetola histori” tab ya.

Adwords ke tefo ea ho penya (PPC) sethaleng sa papatso. E sebetsa le mohlala oa ho reka, ho bolelang hore o lefa bakeng sa ho tobetsa e 'ngoe le e' ngoe ea papatso ea hau. Le hoja e ka bitsa chelete e ngata, tšebeletso ena e ka matlafatsa tsebo ea brand. Leha ho le joalo, ho bohlokoa ho tseba lintlha tsa motheo pele u kenella ho eona.

Adwords ke tefo ea ho penya (PPC) sethaleng sa papatso

Papatso ea PPC e lumella barekisi ho lebisa bareki boemong bofe kapa bofe ba leeto la bona la bareki. Ho ipapisitse le seo moreki a se batlang, Lipapatso tsa PPC li ka hlaha liphethong tsa enjine ea patlo kapa mecha ea litaba ea sechaba. Babapatsi ba ka etsa likopi tsa bona tsa papatso ho lebisa tlhokomelo ho bamameli ba itseng le sebaka sa bona. Ho feta moo, ba ka fetola lipapatso tsa bona ho latela nako ea letsatsi kapa sesebelisoa seo ba se sebelisang ho kena marang-rang.

Sethala sa papatso sa PPC se lumella likhoebo ho shebisa bamameli ba tsona le ho eketsa litefiso tsa tsona tsa ho sokoloha. Hoa khoneha ho lebisa sehlopha se itseng sa bareki ho sebelisa mantsoe a bohlokoa. Ho sebelisa mantsoe a bohlokoa haholo ho bolela ho fihlella baeti ba fokolang, empa karolo e phahameng ea bona e tla fetoha bareki. Holim'a moo, babapatsi ba ka lebisa bareki ho ea ka jeokrafi le puo.

Papatso ea ho lefa ka ho tobetsa ke indasteri e kholo. Alfabeta e le 'ngoe e hlahisa ho feta $162 bilione ka lekeno ka selemo ka sethala sa eona sa lipapatso. Leha ho na le li-platform tse 'maloa tsa papatso ea PPC, tse tsebahalang haholo ke Lipapatso tsa Google le Lipapatso tsa Bing. Bakeng sa likhoebo tse ngata, Lipapatso tsa Google ke sebaka se setle sa ho qala. Li-platform tsa PPC li fana ka mekhoa e mengata e fapaneng ea ho theha lets'olo la hau.

Sethala sa papatso sa PPC se bonolo ho se utloisisa empa se thata ho se laola. Papatso ea ho patala e ka bitsa chelete e ngata 'me e hloka nako e ngata. Ka lehlohonolo, Google e nolofalitse ts'ebetso ka ho fana ka sistimi e ikemetseng e thusang ka lipatlisiso tsa mantsoe a bohlokoa le ho reka. Ka AdWords, babapatsi ba ka ikhethela chebahalo le maikutlo a lipapatso tsa bona.

Ha u sebelisa sethala sa papatso sa pay-per-click, ho bohlokoa ho lekola ts'ebetso ea matšolo a lipapatso le ho shebisa bamameli ba bona. Ho sebelisa li-analytics tse hahelletsoeng kapa software e arohaneng ea analytics ho ka thusa barekisi ho utloisisa hore na matšolo a bona a sebetsa joang le ho ntlafatsa boiteko ba bona ho latela liphetho.. Holim'a moo, liforomo tsa kajeno tsa papatso tsa PPC li fana ka lifomate tsa lipapatso tseo u ka li khethang le likhetho tsa sepheo, ho thusa babapatsi ho ntlafatsa matšolo a khoebo efe kapa efe.

E sebelisa mohlala oa ho reka

Ho reka ka bohlale ke sesebelisoa se matla se ka u thusang ho eketsa palo ea liphetoho ho tsoa matšolong a lipapatso tsa hau. Moetso ona o etsa tokiso e ntle ea litefiso tsa hau bakeng sa liphetho tse ntle. Sena se ka fella ka molumo o phahameng oa phetoho le chelete e ngata. Ts'ebetso ha e tsoe hang-hang, leha ho le joalo; ho tla nka nako ho itokisa le ho ithuta ho data ea phutuho ea hau.

Litefiso li ka etsa kapa tsa senya letšolo la hau. Ho etsa qeto ea hore na ke mofuta ofe oa kopo o loketseng uena, pele etsa qeto ea lipakane tsa hao. Lipheo tse fapaneng li tla hloka mekhoa e fapaneng ea ho etsa kopo. Ka mohlala, haeba u shebile baeti ba sebaka sa marang-rang, u lokela ho tsepamisa maikutlo ho clicks. Ka hlakoreng le leng, haeba u ikemiselitse ho etsa download le chelete e ngata, o lokela ho khetha matšolo a CPA kapa Cost-per-acquisition.

Haeba sepheo sa hau ke tlhokomeliso ea lebitso, tsepamisa maikutlo holim'a ho tobetsa le maikutlo. Etsa bonnete ba hore u beha leihlo hore na papatso ea hau e sebetsa joang 'me u fetole litefiso tsa hau ka nepo. U ka boela ua hlahloba ROI ea hau ka ho fetola tekanyetso ea letsatsi. Mokhoa ona oa ho reka ha o thata joalo ka ha o utloahala, 'me e u lumella ho leka maqheka a fapaneng ntle le ho etsa boiteko bo bongata ho eona.

Ho reka ka bohlale ho kaonefatsa matšolo a hau ka ho sebelisa data ea ho fetolela ho tsoa ho Lipapatso tsa Google. Ka ho etsa sena, u ka qoba ho reka ho feta tekano le ho eketsa palo ea liphetoho tseo u li hlahisang. Haeba kakaretso ea litšenyehelo phetohong ka 'ngoe e le tlase ho tekanyetso ea hau, o lokela ho khetha leano lena ho eketsa chelete ea hau ho latela sena.

Lintlha tsa ka hare tsa Google li bontša hore ho ntlafatsa boleng ho ka fella ka phaello e hlakileng. E tsejoa ho matlafatsa boleng ba phetoho ka 14% bakeng sa matšolo a ho batla, ha a ntse a ho fihlela 30% bakeng sa matšolo a Smart Shopping le Standard Shopping. Sena se bolela hore e ka fana ka ROI e phahameng le li-CPL tse tlase.

E ka ba theko e boima

AdWords ke mocha o tsebahalang oa ho bapatsa o ka bitsang chelete e ngata haholo haeba o sa laoloe ka nepo. Ho ba le moralo oa lichelete le ho laola tekanyetso ea hau hantle ke tsa bohlokoa bakeng sa letšolo le atlehileng. Mookameli ea molemo oa akhaonto a ka u thusa ka sena. Netefatsa hore tekanyetso ea hau ea lipapatso e tsamaellana le lipheo tsa hau tsa ho bapatsa.

Ho sebelisa mantsoe a bohlokoa ho qhelela ka thoko mantsoe a bohlokoa a sa batleheng ho tla boloka tekanyetso ea hau. Ka ho sebelisa mantsoe a bohlokoa a fosahetseng, o tla fokotsa palo ea lipapatso tseo u li fumanang bakeng sa mantsoe a mang a bohlokoa. Sena se tla u thusa ho araba basebelisi’ lipotso ka tsela e atlehileng haholoanyane 'me kahoo u boloke chelete. Holim'a moo, o tla sebelisa chelete e nyane haeba o na le lipapatso tse bohlokoa.

E ka phahamisa tlhokomeliso ea lebitso

Ho na le mekhoa e mengata ea ho eketsa tlhokomeliso ea brand. E 'ngoe ea tse atlehang haholo ke ka ho theha lenaneo la phetisetso. Morero oa lenaneo lena ke ho etsa hore bareki ba khothaletse khoebo ea hau ho metsoalle le malapa a bona. U ka etsa sena ka ho sebelisa limpho tsa papatso. Hangata limpho tsena li na le thuso kapa li khahleha, 'me li siea maikutlo a sa feleng litebellong. Li boetse li etsa hore ho be bonolo ho hopola lebitso la hau.

Mokhoa o mong oa ho phahamisa tlhokomeliso ea lebitso ke ka litaba. O ka etsa li-blog le litaba tse mabapi le lihlahisoa le lits'ebeletso tsa hau mme o kenyelletsa mantsoe a bohlokoa a tlhahisoleseling ho thusa bamameli ba hau ho tseba khoebo ea hau.. Mantsoe ana a bohlokoa a lokela ho lumellana le lipatlisiso tseo batho ba li etsang ha ba qala leeto la bona la ho reka kapa ba ithuta haholoanyane ka lihlahisoa tsa hau. U ka sebelisa lisebelisoa tse kang Ahrefs, SEMrushana, le Moz Keyword Explorer ho fumana mantsoe a bohlokoa a bohlokoa ho bamameli ba hau.

Organic social media le eona ke mokhoa o motle oa ho phahamisa tlhokomeliso ea brand. U hloka ho theha litaba tsa boleng bo holimo tse tsosang maikutlo ho balateli ba hau. Litaba tsa hau tsa litaba tsa sechaba li lokela ho eketsa bohlokoa bophelong ba bona. Ho fana ka mehlala ea mahala ke mokhoa o sebetsang oa ho eketsa tlhokomeliso ea brand. Ho bohlokoa hape ho theha likamano le lihlahisoa tse ling tse nang le lipheo tse tšoanang. Ho sebelisana le mefuta e meng ho tla thusa lik'hamphani ka bobeli ho fihlela batho ba bangata le ho eketsa tšepo lipakeng tsa bamameli ba tsona.

Mokhoa o mong oa ho eketsa tlhokomeliso ea brand ke ho theha litaba ka video. Ka ho sebelisa video, o ka eketsa bashebelli ba hau’ tlhokomelo e atoloha le ho theha sekhahla se phahameng sa tlhokomeliso ea brand. Batho ba batla litaba tsa video tse nang le litaba tsa 'nete. U ka sebelisa basebetsi ba ka tlung kapa talenta e tsoang kantle ho naha ho etsa livideo, 'me livideo tsena e ka ba litšusumetso tse tsebahalang tse thusang ho phatlalatsa tlhokomeliso e ntle ea lebitso.

E ka eketsa liphetoho

Ha o ntse o sebelisa Adwords bakeng sa khoebo ea hau ea inthaneteng, o lokela ho beha leihlo boleng ba liphetoho. Haeba sekhahla sa ho sokoloha se le tlase, ho na le lintho tse 'maloa tseo u ka li etsang ho e ntlafatsa. E 'ngoe ea lintho tsa pele tseo u ka li etsang ke ho finyella bamameli ba bangata. Ka ho etsa sena, o ka bona hore na ke mofuta ofe oa papatso o sebetsang haholo. U ka sebelisa tšobotsi ea Ntlafatso ea CPC ho etsa kopo ka bo eona 30% e phahameng bakeng sa mantsoe a bohlokoa a lebisang liphetohong.

E 'ngoe ea mathata a maholo ka ho fetisisa ao likhoebo tse ngata li nang le tsona ke hore li na le nako e lekanyelitsoeng ea ho hula basebelisi. Ntho ea bohlokoa ke ho sebelisa hamolemo nako eo u nang le eona ho hula basebelisi. U lokela ho theha maqephe a lulisa a arabelang 'me a itokisetse li-breakpoints tse fapaneng. Sena se tla thusa sebaka sa hau sa marang-rang ho sebetsa betere ho lisebelisoa tsohle, fokotsa ho ruruha, le ho theha tsela e matla ea ho sokoloha. Adwords e ka sebetsa haholo haeba o theha maqephe a ho lulisa a bonolo ho mobile.

The AdWords program allows advertisers to place advertisements for a variety of products or services. Typically, advertisers use a pay-per-click model. Leha ho le joalo, they can also use other bid methods, such as cost-per-impression or cost-per-acquisition. AdWords also allows users to target specific audiences. Holim'a moo, advanced users can make use of a number of marketing tools, including keyword generation and certain types of experiments.

Litšenyehelo ka ho tobetsa

The cost per click for Adwords is an important metric to keep track of when building a marketing campaign. It can vary depending on several factors, including the quality of your keywords, mongolo oa papatso, le leqephe la ho fihla. Leha ho le joalo, there are ways to optimize your bids for the best ROI.

One way to lower your cost per click is to improve the quality score of your ads. Google uses a formula called CTR to determine quality. Haeba CTR ea hau e phahame, it signals to Google that your ads are relevant to the visitor’s search query. A high quality score can lower your cost per click by up to 50%.

The average cost per click for Adwords depends on a number of factors, including your industry, the type of product or service you are offering, and the target audience. Ka mohlala, the dating and personals industry has the highest average click-through rate, while the legal industry has the lowest average.

The cost per click for Adwords varies widely, and can be as low as $1 or as high as $2. Leha ho le joalo, there are many industries where CPCs are higher, and these businesses are able to justify high CPCs because the lifetime value of their customers is high. The average CPC for keywords in these industries typically range between $1 le $2.

Cost per click for Adwords can be divided into two different models: flat rate and bid based. The latter involves the advertiser agreeing to pay a certain amount for each click, while the former is an estimate based on the number of visitors. In the fixed rate model, both the advertiser and the publisher agree on a specific amount.

Lintlha tsa boleng

Quality score is an important component of Adwords, a measure of how well your ad is relevant to your keyword. The more relevant your keyword is, the better your ad will be. The first step in improving your ad quality score is to understand how your ad’s copy relates to your keyword. Joale, you can adjust the text in your ad to improve your relevancy.

Ea bobeli, your Quality Score will influence the cost per click (CPC). A low Quality Score can raise your CPC, but the effect can vary from keyword to keyword. While it can be difficult to see the effects immediately, the benefits of a high Quality Score will build over time. A high score means that your ads appear in the top three results.

AdWords quality score is determined by a combination of three factors. These factors include the amount of traffic that you receive from a given campaign, whether you’re a beginner, or an advanced user. Google rewards those who know what they’re doing and penalizes those who continue to use outdated techniques.

Having a high Quality Score will increase your ad’s visibility and increase its effectiveness. It can also help boost the success of your campaign and reduce the cost per click. By increasing your Quality Score, you can outbid high-bidding competitors. Leha ho le joalo, if your Quality Score is low, it could be harmful to your business.

There are three factors that affect your Quality Score and improving all three of them will improve your ranking in the ads. The first factor is ad copy quality. Make sure that your ad is relevant to your keywords and surrounded by relevant text. The second factor is the landing page. Google will give you a higher Quality Score if your ad’s landing page has relevant information.

Match type

Match types in Adwords allow advertisers to control their spending and reach a targeted audience. Match types are used across nearly all paid advertisements on the internet, including Yahoo!, Microsoft, and Bing. The more exact a match type is, the higher the conversion rate and return on investment. Leha ho le joalo, the reach of ads that use exact match keywords is smaller.

To understand how to best match your keywords for your campaign, first look at search term reports. These reports show you what terms people search before clicking on your ad. These reports also list the “match type” for each search term. This allows you to make changes and optimize for the most effective keywords. Hape, it can help you identify negative keywords and eliminate them from your campaign.

Choosing a match type is an essential part of optimizing your AdWords campaign. You must carefully consider your campaign’s goals and the budget you’ve set for the campaign. You should also take into account the attributes of your ad and optimize it according to them. If you’re unsure about which type of match to use, you can consult with a professional.

Mofuta oa papali o sa fetoheng ho Adwords ke papali e pharaletseng, which means that ads will appear on searches for words and phrases similar to yours. This option also allows you to include synonyms and close variations of your keyword in your ads. This means that you’ll get more impressions, but you’ll get lower traffic.

Besides broad match, you can also choose phrase match. Phrase match will allow you to target a smaller audience, which means that your ad will show up in more relevant searches. Ka papiso, broad match can produce ads that are irrelevant to the content of your website.

Adwords account history

To understand how your Adwords campaign has changed, it’s useful to have an account history. Google provides this feature to its users, so you can see what changed and when. The change history can also be helpful to identify the reason behind a sudden change in your campaign. Leha ho le joalo, it is not a substitute for specialized alerts.

AdWords’s change history tool is located in the Tools & Analysis Tab. Once you’ve installed it, click “Change History” to view all the changes made to your account. Joale, select a timeframe. You can choose a day or a week, or select a date range.

Ho shebisana hape

Re-targeting can be used to target users based on their actions on your website. Mohlala, you can target visitors who have viewed an ad on your home page. You can use this technique to send visitors to a landing page that is optimized for the products or services they’re interested in. Ka ho tšoanang, you can re-target users based on their interaction with your emails. People who open and click links in your emails are usually more interested in your brand than those who don’t.

The key to successful re-targeting is to understand how your audience is made up. By understanding the characteristics of your visitors, you can target specific groups with Adwords ads. These advertisements will appear on websites throughout the Google Display Network, which allows you to reach more people. Ka mohlala, if your website caters to children, you can create a demographic segment and use that to target re-targeting ads on children’s websites.

Ads for re-targeting can use cookies to track the location of a new visitor. This information is gathered by Google’s re-targeting platform. It can also use anonymous information about browsing habits of previous visitors to display ads that are related to the products the user viewed.

Another way to implement re-targeting is through social media. Facebook and Twitter are two popular social media platforms for this. Facebook is a great tool for lead generation and nurturing. Twitter has over 75% of its users on mobile devices, so make sure to make your ads mobile-friendly. Re-targeting with Adwords is a powerful way to capture the attention of your audience and convert them into customers.

If you’re a SaaS product or SaaS company, then Adwords can be a great way to drive growth. Adwords allows you to create ad campaigns for your product or service, and you can easily create a campaign in minutes. You can then submit it for review, and your ad can be live within a few days. Or you can hire a professional PPC agency to develop an ad campaign for your business that will boost growth. They’ll even write free proposals for you.

Mantsoe a bohlokoa a nang le bophahamo bo phahameng ba ho batla

When you want to target a wide audience, you’ll want to consider a keyword with high search volume. A broad keyword will help you get more exposure and send more traffic to your website. Leha ho le joalo, be aware that search engines aren’t always accurate. This means that a high search volume keyword will have more competition and therefore, the suggested bid may be higher. This is why it’s important to find a keyword that’s not too competitive and won’t consume most of your budget.

Ka lehlohonolo, there are a few ways to find keywords with high search volume. Ea pele, you can look at monthly search volumes. Some keywords have a large spike in search volume around October and December. Other months may have low search volume. This means you need to plan your content accordingly throughout the year. Another way to find keywords with high search volume is to use Google Trends data or Clickstream data to determine their popularity.

Once you know what keywords are high in search volume, you can start evaluating them for their relevance. A high search volume keyword has the highest likelihood of generating traffic, while a low volume keyword will receive little traffic. Ka tsela e loketseng, your keywords should be targeted to the types of people who are looking for your specific product or service. Ka tsela ena, you can ensure that your ad will attract the right audience.

In addition to high search volume, you should also consider the competitiveness of a keyword. Keywords with a lower search volume are easier to rank for and have a lower competition. This is important if you want to attract a large number of new visitors. It’s also worth considering the fact that higher search volume keywords will require more time and effort to reach top rankings.

The Moz Keyword Explorer is a great tool to use to examine the competitiveness of keywords. It is free to use and comes with the Moz Pro suite. If you’re looking for an advanced keyword analysis tool, this might be the best option for you. It provides an intuitive indication of how competitive a keyword is and suggests other relevant keywords. It also shows domain authority and page authority scores for high-volume keywords.

Broad match allows you to reach the widest audience

When it comes to keywords on Google Adwords, broad match is the default setting. This allows you to reach the broadest audience possible. Leha ho le joalo, the problem with broad match is that you can’t target your audience as well. Holim'a moo, it can waste a lot of your budget.

To narrow down your audience, you can use phrase match. This option will allow you to use multiple variations of your keywords, such as close variants of your main keyword or a phrase that comes before or after your phrase. This setting will also eliminate the possibility of ads showing for irrelevant search terms.

Another important consideration when it comes to keyword matching is how many variations of your keyword will appear in the ads. Broad match is the default setting on Google Adwords and will show your ads for every variation of a key phrase. This type of keyword matches will waste a lot of money by triggering ads for synonyms and misspellings, which are not targeted. Broad match is also one of the most popular keyword match settings. It gives you the greatest reach, but it can negatively impact your click-through rate.

Another advantage of broad match is that it is less competitive than narrow match. Broad match keywords are also very vague, which means that they can potentially reach people who don’t need your services. Ka mohlala, if you own a digital marketing auditing company, you could rank for the broad match keyword “digital marketing.” This would allow your ads to reach people who are searching for digital marketing videos and software.

Understanding keyword matches will save you money and help you navigate the help files. Broad match keywords are generally less targeted and have lower quality scores, but they bring the highest amount of traffic. Broad match keywords are less specific, but they may also have a lower CPC. To get the most bang for your buck, use a broad match keyword strategy that combines good terms with a phrase or exact match keyword.

Broad match is the best choice when you want to reach the widest audience. It doesn’t take long to set up and can be switched back without any data hiccups. Ho feta moo, it gives you more scope to reach different audiences.

Litšenyehelo ka ho tobetsa

Cost per click for Adwords ads can vary greatly depending on your industry. For most keywords, you’ll pay around $1 ho $2 ka ho tobetsa. Leha ho le joalo, CPCs can be much higher in certain industries, such as legal services. Ka mohlala, the cost per click for legal services can reach up to $50 ka ho tobetsa, while the cost for travel and hospitality is as low as $0.30. Leha ho le joalo, it’s always best to take your ROI into account before implementing an Adwords campaign.

For advertisers, cost per click for Adwords is determined by the type of product or service you offer. If you sell a $15 e-commerce product, then it wouldn’t make sense to pay $20 ka ho tobetsa. Leha ho le joalo, if you’re selling a $5,000 service, the cost per click for your ad can be as high as $50 ka ho tobetsa.

Cost per click for Adwords is a percentage of revenue generated from each click. It varies depending on the type of product advertised and the publisher’s rate card. Ka kakaretso, the more valuable a product is, theko e phahameng ka ho fetesisa. It’s possible to negotiate a lower rate with your publisher, particularly if you’re working on a long-term contract.

Adwords allows you to use different bidding models, including dynamic conversion tracking and CPC bidding. Whichever bidding model you choose will depend on your overall campaign goals. Using CPC bidding for your ads can increase your conversions, while dynamic conversion tracking can drive up your impressions.

Cost per click for Adwords is not fixed, and trends change over time. The latest data is available at SECockpit. On mobile devices, the CPC value is shown in a column called “Average CPC”. Google claims that this column is more accurate than the old Keyword Tool, so CPC values may be slightly different in the SECockpit.

While a high CPC means you are paying a lot for every click, it can also mean that your ad isn’t resonating with your audience and you need to change your targeting strategy. Ka lehlakoreng le leng, a low CPC means you’re getting a lot of clicks for your budget. Depending on your company’s goals, you can adjust your CPC based on your target Return on Investment.

Lintlha tsa boleng

Adwords’ Quality Score is an important factor in determining the placement of your ads and the cost per click (CPC) that you’ll pay. A high score means that your ads are likely to attract quality traffic and convert well. There are several factors that affect this score. While CTR is one of the most important, there are many others to consider as well.

Your ad’s quality score is a reflection of your website and the types of ads you have running. Having a higher quality score will mean that your ads are relevant and helpful to your audience. Increasing your quality score will help you to increase your ad’s rank.

Ads that have a higher quality score will be displayed higher on search engine pages. Holim'a moo, a high quality score can lead to a higher ad ranking, making your ad more visible to your target audience. This can lead to a lower cost per click and higher campaign success.

To optimize your ad’s Quality Score, make sure that your copy is relevant to your keywords. Ad copy that is irrelevant may come across as misleading to users. Ka tsela e loketseng, the ad copy should be relevant and catchy, without straying too far off track. Holim'a moo, it should be surrounded by relevant text that matches the keywords. Ka ho etsa sena, you’ll be able to ensure that the ad gets the most relevant clicks possible.

Your ad’s Quality Score is one of the most important factors in determining your ad’s placement on the search results. This rating is based on several factors, including your ad’s text, keyword fit, le bohlokoa ba leqephe la ho lulisa. If your ad receives a high Quality Score, it should appear on the second or third page of the search results.

Landing pages also play an important role in conversions. A landing page that lacks white space and is too busy with colors will likely lead to visitors leaving the page. To improve conversion rates, your landing page should be short, laser-focused, and without too many distractions.

Adwords is a powerful tool to promote your website. It can drive thousands of new visitors to your site in a matter of minutes. Leha ho le joalo, it is essential to choose the right keywords and match types. Let’s take a look at some of the tips you can use to optimize your campaign. Mohlala, if you’re looking to hire new engineers, you could use a landing page and AdWords campaign to target people looking for engineers.

Patlisiso ea mantsoe a sehlooho

Keyword research is a critical part of online marketing. It helps identify profitable markets and search intent to improve the success of pay-per-click advertising campaigns. Using the Google AdWords ad builder, businesses can select the best keywords to optimize their ads. The ultimate goal is to create strong impressions on people who are looking for what they have to offer.

The first step in keyword research is to know your audience. You must determine the kind of content your audience will be looking for and how they use the internet to make decisions. Consider their search intent, ka mohlala, transactional or informational. Hape, check the relatedness of different keywords. Holim'a moo, you can find out whether certain keywords are more relevant to your site than others.

Keyword research is important for determining the right words to use to promote your website. Keyword research will also give you suggestions on improving your site. It’s also important to consider your target audience’s interests and pain points. By understanding their needs, you’ll be able to develop strategies based on those needs.

Google’s AdWords keyword planner has many features to help you with your keyword research. It can help you create ads and copy for your website. It’s free to use and requires only a Google AdWords account and a link to it. It also helps you identify new keywords that your target audience will be searching for.

Keyword research for Adwords involves conducting research on competitor content. Keywords are more than one word; they can be phrases or even a combination of words. When creating content for your site, try using long-tail keywords. Long-tail keywords will help you gain targeted traffic month after month. To find out if a keyword is valuable, you can check the search volume and Google Trends.

Tefiso ho mantsoe a bohlokoa a tšoailoeng

Bidding on trademarked keywords in AdWords is a legal issue. Depending on the country in which you’re targeting, trademarked terms can be illegal in the ad text. Ka kakaretso, trademarked keywords should be avoided, but some exceptions exist. Informational websites and resellers may be able to use these keywords.

Ea pele, you should consider your business interests. Mohlala, are you really willing to give your competitors an unfair advantage? If so, you shouldn’t bid on the competitors’ trademarked keywords. Doing so could result in a trademark infringement lawsuit. It will also make it look like your competitors are claiming those keywords.

If your competitor is using a trademark on your keywords, you can file a complaint with Google. Empa, you should keep in mind that your competitor’s ad will suffer from your complaint, which will lower your quality score and increase your cost-per-click. Even worse, your competitor may not even realize that they are bidding on trademarked terms. In that case, they might be more willing to accept a negative keyword instead.

It’s not uncommon to see a competitor’s brand name pop up in your ad. Bidding on their brand name is also an effective strategy if you want to target their market. This will help you increase your brand’s visibility and improve your sales. If your competitor’s trademarked keyword is popular, you can choose to bid on that term. The best way to make sure your ads are seen by your target audience is to highlight your unique selling proposition (USP).

Sekhahla sa ho tobetsa

When you run a successful AdWords campaign, you want to be able to measure the number of people who click on your ad. This statistic is useful for testing your ads and reworking them if necessary. You can also measure your campaign’s effectiveness by tracking how many people download your content. A high download rate is a sign of high interest, which means more potential sales.

The average Google Ads Click-through rate (CTR) is 1.91% marangrang a ho batla, le 0.35% marangrang a ponts'o. For ad campaigns to generate the best return on investment, you need a high CTR. It is important to keep in mind that your AdWords CTR is calculated by dividing the number of impressions by the number of clicks. Ka mohlala, a CTR of 5% means that five people click on every 100 ad impressions. The CTR of each ad, listing, or keyword is different.

Click-through rate is an important metric because it directly affects your Quality Score. Ka kakaretso, your CTR should be at least 2%. Leha ho le joalo, some campaigns will do better than others. If your CTR is greater than this, you should consider other factors that affect your campaign’s performance.

The CTR of a Google AdWords campaign depends on many factors. It is important to note that a low CTR will drag down your ad’s Quality Score, affecting its placement in future. Ho feta moo, low CTRs indicate a lack of relevance to the ad viewer.

A high CTR means that a large percentage of people who see your ad click on it. Having a high click-through rate helps you increase your ad’s visibility, and increases the chances of conversion.

Landing page

A landing page is a very important part of an Adwords campaign. It should contain the keywords that you are targeting and be easy to read. It should also contain a description and title, which should form a search snippet. This will help you get more clicks and increase conversions.

People who click on ads want to know more about the product or service that is promoted. It is deceptive to send people to different pages or content that is not relevant to their search. Ho feta moo, it could get you banned from search engines. Ka mohlala, a banner advertisement promoting a free weight loss report should not redirect to a site selling discount electronics. Kahoo, it is important to provide highly focused content on the landing page.

In addition to converting visitors into customers, a landing page contributes to a high quality score for an ad group or keyword. The higher your landing page scores, the higher your quality score and the better your AdWords campaign performs. Ka hona, a landing page is a crucial part of any marketing strategy.

Creating a landing page that is optimized for AdWords is an essential step to increase conversions. By incorporating an exit-intent pop-up, you can capture email addresses of users who are leaving your site without making a purchase. If this happens, you can use this pop-up to re-engage them later on.

Another important factor for an Adwords landing page is its message. The copy should match the keywords, mongolo oa papatso, and search query. It should also have a clear call to action.

Ho latedisa phetoho

Setting up Adwords conversion tracking is easy. Ea pele, you have to define the conversion that you want to track. This conversion should relate to a specific action that the user takes on your website. Examples include submitting a contact form or downloading a free ebook. If your website is mainly an ecommerce site, you can define any action that results in a purchase. Then you can set up a tracking code for that action.

Conversion tracking requires two codes: a Global Site Tag and a conversion code. The first code is for website conversions, while the second one is for phone calls. The code should be placed on every page to be tracked. Mohlala, if a visitor clicks on your phone number, the code will track the conversion and display the details.

Conversion tracking is useful for a number of reasons. It can help you understand your ROI and make better decisions regarding your ad spend. Ho phaella moo, it can help you use Smart Bidding strategies, which automatically optimize your campaigns based on cross-device and cross-browser data. Once you’ve set up conversion tracking, you can start analyzing your data by analyzing the effectiveness of your ads and campaigns.

AdWords conversion tracking allows you to credit conversions within a specific time period, which can be either a day or a month. This means that if someone clicks on your ad and purchases something within the first thirty days, the ad will be credited to the transaction.

AdWords Conversion tracking works by incorporating Google Analytics and AdWords. The conversion tracking code can be implemented directly through a script setting or through Google Tag Manager.

If you’re in the business of hiring engineers, a landing page and Adwords campaign are two great ways to get new applicants. In addition to the keyword itself, make sure the match type is appropriate. To find out what your target audience is looking for, do a site search and Google Analytics. These tools will allow you to discover which keywords your visitors are searching for. Joale, use these keywords in your AdWords campaign to attract new applicants.

Papatso hape

Remarketing with Adwords is a powerful marketing tool that can help you remarket to customers who have previously visited your website. The remarketing tag is a code you add to your website to allow adwords to target your visitors with similar ads. Hangata, this code is added to the footer of a website and allows you to target people who have visited your site. You must install this code on every webpage that you want to remarket to.

Remarketing with Adwords is a powerful way to reach out to past visitors to your website and get them back to your website. This method allows you to send relevant ads to previous visitors, which will bring them back to your website. This allows you to convert these past visitors into sales and leads. Ho feta moo, it allows you to target very specific audience groups. You can learn more about remarketing with Adwords in this infographic from Google.

Using remarketing with AdWords is effective if you want to target a specific audience. With the remarketing feature, you can target your audience based on their behavior and preferences. Ka mohlala, you can target people who have been looking for a pair of formal shoes while someone searching for casual shoes will be shown an advertisement for casual shoes. These remarketing campaigns tend to have higher conversion rates, which means a higher ROI.

Mantswe a sehlooho a fosahetseng

If you want your advertising to get the attention of the right audience, you should use negative keywords. Ka tsela ena, you can ensure that your ads are not displayed for irrelevant searches. It is a great way to increase your return on investment (ROI) and reduce wasted ad spend. Here are some tips to make the most of negative keywords. You can also watch this video to see how you can use them. This video will demonstrate how to find and use negative keywords.

The first thing you should do is find out what searches people perform on your site, and add negative keywords to these queries. You can do this by using Analytics and AdWords. Once you have these bad keywords, you can enter them into the AdWords Editor as broad match negative keywords. You can also add negative keywords to specific ad groups. Make sure you use the phrase match type when adding negative keywords to your campaign.

You should also include plural variations of your negative keywords. Litlhaloso tse fosahetseng li atile lipotsong tsa lipatlisiso, so including plural versions of your negative keywords will ensure a more accurate list. By using negative keywords on your ad group, you will be able to improve your CTR (sekhahla sa ho tobetsa). This can lead to better ad positions and lower costs per click. Leha ho le joalo, you should only use negative keywords if they are relevant to your niche.

Using negative keywords is a labor-intensive process. While it can increase your ROI, it is not free. While the process of implementing negative keywords in your Adwords campaign can be time-consuming, it is well worth it. It will also improve your ads and increase your ROAS and CTR. Don’t forget to monitor your campaigns weekly! You should monitor your campaigns every week and add new negative keywords whenever you find them.

After adding negative keywords to your advertising campaign, you should also take a look at your search terms tab. This tab will give you more information on what people are searching for. These keywords can be used in conjunction with negative keywords to get even higher search rankings. You can even add related searches to your negative keywords. These are a great way to target the right audience for your business. If you want to be successful in Adwords, don’t forget to use negative keywords.

Likhetho tsa ho reka

There are many bidding options for Adwords campaigns. Manual bidding is good for advertisers with a limited budget who want to maximize their brand exposure and focus on conversions. Target bidding is a great option for advertisers who want to increase their traffic and brand awareness. The downside of this type of bidding strategy is that it can be time consuming and is not as effective as automated bidding. Nonetheless, it is still a good option for advertisers looking to maximize brand exposure and increase conversions.

Manual bidding involves adjusting the bids manually or setting maximum bids. This method is best used with conversion tracking and offers a high ROI. Leha ho le joalo, it does require the user to make all decisions themselves. Manual bidding may not be as efficient as other bidding options, so be sure to read the terms and conditions before choosing this method. Once you’ve chosen the option that suits you best, you can then begin using the various bidding options for Adwords.

Google offers several bidding options for Adwords. The default method is known as Broad Match. This method shows your advert to people searching for the keyword that you’ve chosen. It also displays adverts that match synonyms and related searches. It is a good choice for low-cost advertising, but it can cost you a lot of money. You can also choose to bid on branded terms, which are the ones that have your company name or unique product name attached to them. Many marketers debate whether or not they should bid on these terms, since bidding on organic terms is often seen as a waste of money.

Automated bidding is the most efficient method of adjusting bids. The advantage of this option is that you can optimize your campaigns to generate the highest number of clicks. Manual bidding is more time-consuming and requires you to make adjustments regularly. Manual bidding allows for greater control and customization of your bids, and it allows for the use of specific audience, sebaka, and Day and Hour settings. Ka kakaretso, there are 3 bidding options for Google ads: Manual bidding and automatic bidding.

Ho etsa moralo oa tšebeliso ea chelete

One of the most effective ways to promote a website is with Adwords. This program allows you to reach the largest audience available on the web. Leha ho le joalo, budgeting for Adwords can be complicated. You should first understand how it works. Depending on your business goals, you can spend a certain amount of money on each click or impression. Ka tsela ena, you can be sure that your advertisements will get the exposure that they deserve.

One of the most important things to consider when budgeting for Adwords is to keep in mind the ROI. If your campaign is limited by your budget, you’ll end up not getting as many clicks as you would like. You’ll have to wait until you have more money before you can expand your advertising. Hape, don’t forget to keep an eye on trends. Ka mohlala, when you have a product that is selling well, you’re more likely to get sales during certain dates or times.

You should also understand that your budget will only go so far. If you’re targeting a narrow audience, your budget could quickly disappear. Boemong bona, you’ll need to lower your bids to get more clicks and CPAs. Leha ho le joalo, this will decrease your average position on the search engine results. This is good because a change in position can mean a change in conversion rates. If you’re spending a large amount on Adwords, it can pay off in the end.

While most savvy marketers still rely on Google as a valuable channel, advertisers are turning to other platforms such as Facebook and Instagram to reach new customers. The competition is fierce, but you’ll still be able to compete with the big boys. Kahoo, the key is to find the right keywords and spend your money wisely. When you’re planning for your budget, don’t forget to take into account the different aspects of your campaign.

When planning your daily budget, make sure to include a limit on how much you spend on Google advertising. Adwords will display a “Limited by Budget” status message on your campaign’s status page. Next to this message, you’ll see a bar graph icon. Next to it, you’ll see the daily and account budget you’ve allocated for this campaign. Joale, you can adjust your budget as needed.