Tag: Google Adwords

E ka 'na eaba u se u utloile ka mantsoe a bohlokoa le li-bids, empa o kanna oa se tsebe ho theha ak'haonte ea hau hantle ho holisa katleho ea lidolara tsa hau tsa papatso. Mona ho thathamisitsoe malebela a ho hlophisa ak'haonte ea hau. Hang ha u se u e-na le mohopolo oa ho hlophisa akhaonto ea hau, o ka qala kajeno. U ka boela ua sheba tataiso ea rona e qaqileng mabapi le mokhoa oa ho khetha mantsoe a bohlokoa. Ho khetha mantsoe a bohlokoa ho bohlokoa ho eketsa liphetoho le thekiso ea hau.

Mantsoe a sehlooho

Ha u ntse u khetha mantsoe a bohlokoa bakeng sa Adwords, hopola hore ha se mantsoe ohle a bohlokoa a entsoeng a lekana. Le hoja tse ling li bonahala li utloahala qalong, ha e le hantle li ne li ka se sebetse. Ka mohlala, haeba motho a ngola “password ea wifi” ho Google, mohlomong ha ba batle phasewete bakeng sa WiFi ea bona ea lapeng. Ntle le moo, ba ka batla password ea wifi ea motsoalle. Ho bapatsa ka lentsoe le kang password ea wifi ho ka se be le thuso ho uena, kaha batho ha ba na monyetla oa ho batla boitsebiso ba mofuta oo.

Ho bohlokoa ho tseba hore mantsoe a bohlokoa a fetoha ha nako e ntse e ea, kahoo o hloka ho tsamaisana le mekhoa ea morao-rao ea ho lebisa mantsoe a sehlooho. Ntle le kopi ea lipapatso, keyword targeting e hloka ho ntlafatsoa khafetsa, ha limmaraka tse shebiloeng le litloaelo tsa bamameli li fetoha. Ka mohlala, barekisi ba sebelisa puo ea tlhaho haholoanyane lipapatsong tsa bona, 'me litheko li lula li fetoha. E le hore u lule u le tlhōlisano le bohlokoa, o hloka ho sebelisa mantsoe a bohlokoa a morao-rao a tla khanna sephethephethe se eketsehileng sebakeng sa hau sa marang-rang.

Tsela e ka sehloohong ea ho qoba ho senya chelete ka sephethephethe sa boleng bo tlaase ke ho etsa lethathamo la mantsoe a fosahetseng. Sena se tla u thusa ho qoba ho senya chelete ka mantsoe a sa lokelang, ebe u eketsa sekhahla sa ho penya. Le hoja ho fumana mantsoe a bohlokoa ho batla ho le bonolo, ho sebelisa tse mpe e ka ba phephetso. Ho sebelisa mantsoe a bohlokoa a fosahetseng, o hloka ho utloisisa hore na mantsoe a bohlokoa ke afe le hore na u ka a tseba joang. Ho na le mekhoa e mengata ea ho fumana mantsoe a bohlokoa a feto-fetohang le ho etsa bonnete ba hore a bohlokoa sebakeng sa hau sa marang-rang.

Ho itšetlehile ka mofuta oa sebaka sa hau sa marang-rang, u ka 'na ua hloka ho khetha mantsoe a bohlokoa ho feta a le mong ha u batla. Ho sebelisa hamolemo mantsoe a bohlokoa a Adwords, khetha tse pharaletseng le tse ka hapang bamameli ba bangata. Hopola hore u batla ho lula u le ka holim'a likelello tsa bamameli ba hau, mme e seng hoo feela. U tla hloka ho tseba seo batho ba se batlang pele u ka khetha leano le letle la mantsoe a bohlokoa. Ke moo lipatlisiso tsa mantsoe a bohlokoa li kenang teng.

U ka fumana mantsoe a macha ka ho sebelisa sesebelisoa sa mantsoe a sehlooho sa Google kapa ka tlaleho ea potso ea li-analytics tsa webmaster e amanang le akhaonto ea hau ea Adwords.. Boemong ba ka, etsa bonnete ba hore mantsoe a hau a bohlokoa a amana le litaba tsa sebaka sa hau sa marang-rang. Haeba u shebile lipatlisiso tsa litaba, o lokela ho sebelisa mantsoe a bohlokoa a ho tsamaisana le poleloana le ho bapisa poleloana le litaba tsa sebaka sa hau sa marang-rang. Ka mohlala, sebaka sa marang-rang se rekisang lieta se ka lebisa baeti ba batlang boitsebiso ka “joang ho” – ka bobeli li lebisitsoe haholo.

Tefiso

Ho Adwords, o ka etsa kopo ea sephethephethe sa hau ka mekhoa e mengata. Mokhoa o atileng haholo ke oa ho penya, moo o lefang feela bakeng sa tobetsa e 'ngoe le e' ngoe eo papatso ea hau e e fumanang. Leha ho le joalo, u ka boela ua sebelisa theko-per-mille binding, e bitsang chelete e nyane empa e u lumella ho lefella maikutlo a likete papatsong ea hau. Lintlha tse latelang ke tse ling tsa malebela a ho reka ho Adwords:

U ka etsa lipatlisiso tsa matšolo a AdWords a fetileng le mantsoe a bohlokoa ho bona hore na ke litefiso life tse sebetsang hantle. U ka sebelisa lintlha tsa tlholisano ho tseba hantle hore na ke mantsoe afe a bohlokoa le lipapatso tseo u ka rekang ho tsona. Lintlha tsena kaofela li bohlokoa ha u kopanya likopo. Ba tla u thusa ho tseba hore na u hloka mosebetsi o mokae. Leha ho le joalo, ho molemo ho batla thuso ea litsebi ho tloha qalong. Setsi se setle se tla khona ho u tataisa ts'ebetsong eohle, ho tloha ho theha moralo oa tšebeliso ea chelete ho isa ho lokisa tekanyetso ea letsatsi le letsatsi.

Ea pele, utloisisa 'maraka oo u o batlang. Bamameli ba hao ba batla ho bala eng? Ba hloka eng? Botsa batho ba tloaetseng 'maraka oa hau mme ba sebelisa puo ea bona ho rala papatso ea hau ho tsamaisana le litlhoko tsa bona. Ntle le ho tseba 'maraka oa hau oa sepheo, nahana ka lintlha tse ling tse kang tlhōlisano, tekanyetsokabo, le 'maraka oa sepheo. Ka ho etsa sena, u tla tseba ho tseba hore na lipapatso tsa hau li lokela ho bitsa bokae. Haeba u na le tekanyetso e lekanyelitsoeng, ho molemo ho tsepamisa maikutlo linaheng tse theko e tlaase, kaha linaha tsena hangata li na le monyetla oa ho arabela hantle papatsong ea hau ho feta tse bitsang chelete e ngata.

Hang ha u se u e-na le leano le nepahetseng sebakeng seo, u ka sebelisa Adwords ho eketsa ponahalo ea khoebo ea hau. U ka lebisa bareki ba lehae hape, ho bolelang hore o ka lekola boitšoaro ba basebelisi le ho ntlafatsa lintlha tsa boleng ba khoebo ea hau. Ntle le ho eketseha ha sephethephethe, o ka fokotsa litšenyehelo tsa ho tobetsa ka ho ntlafatsa boleng ba lipapatso tsa hau. Haeba u na le bamameli ba lehae, ho tsepamisa maikutlo ho SEO ho tla u thusa ho qoba maraba afe kapa afe.

Lintlha tsa boleng

Ho na le lintlha tse tharo tse ka sehloohong tse susumetsang lintlha tsa hau tsa boleng ho Adwords. Ke boemo ba lipapatso, litšenyehelo, le katleho ea phutuho. Mona ke mohlala oa kamoo e mong le e mong a amang e mong. Mohlala o ka tlase, haeba mefuta e 'meli e na le lipapatso tse tšoanang, lintlha tsa boleng bo holimo tseo motho a li fumanang li tla bontšoa boemong #1. Haeba mofuta o mong o thathamisitsoe maemong #2, ho tla bitsa chelete e ngata ho fumana boemo bo holimo. E le ho eketsa lintlha tsa hau tsa boleng, o tlameha ho etsa bonnete ba hore papatso ea hau e fihlela litekanyetso tsena.

Karolo ea pele eo u ka e nahanang ha u leka ho ntlafatsa Lintlha tsa hau tsa Boleng ke leqephe la hau la ho fihla. Haeba u sebelisa lentsoe la sehlooho joaloka lipene tse putsoa, o hloka ho theha leqephe le nang le lebitso la sehlooho. Joale, leqephe la hau la ho fihla le tlameha ho kenyelletsa mantsoe “lipene tse putsoa.” Sehlopha sa lipapatso se tla kenyelletsa sehokelo sa leqephe la ho lulisa le nang le mantsoe a bohlokoa a tšoanang. Leqephe la ho fihla e lokela ho ba sebaka se setle sa ho fumana boitsebiso bo eketsehileng ka lipene tse putsoa.

Ntlha ea bobeli ke tefiso ea hau ea CPC. Lintlha tsa hau tsa boleng li tla u thusa ho tseba hore na ke lipapatso life tse tla tobetsoa. Lintlha tsa boleng bo holimo li bolela hore lipapatso tsa hau li tla bonoa ke bafuputsi. Hape ke eona ntlha e khethollang boemo ba papatso ea hau fantising mme e ka u thusa ho feta bareki ba phahameng ba nang le chelete e ngata ho feta nako.. U ka eketsa Lintlha tsa Boleng ba hau ka ho etsa hore lipapatso tsa hau li tsamaisane le lipehelo tseo li li lebileng.

Ntlha ea boraro ho Adwords Quality Score ke CTR ea hau. Tekanyo ena e tla u lumella ho lekola bohlokoa ba lipapatso tsa hau ho bamameli ba hau. E boetse e thusa ho tseba CPC ea lipapatso tsa hau. Li-CTR tse phahameng li bolela ROI e phahameng. Qetellong, leqephe la hau la ho fihla le lokela ho amana le mantsoe a bohlokoa a lipapatsong tsa hau. Haeba leqephe la hau la ho fihla ha le amane le bamameli ba hau, lipapatso tsa hau li tla fumana CPC e tlase.

Ntho ea ho qetela e amang Quality Score ea hau ke mantsoe a hau a bohlokoa le Papatso ea hau. Mantsoe a bohlokoa le lipapatso tse sa amaneng le bamameli ba hau li ke ke tsa fumana lintlha tsa boleng bo holimo. Ho phaella ho mantsoe a bohlokoa le CPC, lintlha tsa hau tsa boleng le tsona li tla susumetsa litšenyehelo tsa Lipapatso tsa hau. Lipapatso tsa boleng bo holimo hangata li na le monyetla oa ho fetola le ho u fa CPC e tlase. Empa u eketsa lintlha tsa hau tsa boleng joang? Ho thathamisitsoe ka tlase ke maano a mang a ho ntlafatsa Score ea hau ea Boleng ho Adwords.

Litšenyehelo

E le hore u fumane khopolo e nepahetseng ea litšenyehelo tsa letšolo la hau la Adwords, o tlameha ho qala ka ho utloisisa mohopolo oa CPC (litšenyehelo ka ho tobetsa). Le hoja CPC e le mohaho o babatsehang oa ho utloisisa litšenyehelo tsa Adwords, ha e a lekana. U tlameha hape ho ela hloko litšenyehelo tsa ho ngolisa lenaneong la software la Adwords. Ka mohlala, WordStream e fana ka lipeeletso bakeng sa likhoeli tse tšeletseng, 12-khoeli, le merero ea selemo e lefshoang esale pele. Etsa bonnete ba hore u utloisisa lipehelo tsa likonteraka tsena pele u saena.

Lilemong tsa morao tjena, theko ea Adwords e eketsehile ka makhetlo a mararo ho isa ho a mahlano bakeng sa li-verticals tse ling. Theko e ntse e le holimo ho sa tsotellehe tlhoko e tsoang ho libapali tse kantle ho marang-rang le li-start-ups tsa chelete. Google e bolela hore theko e ntseng e phahama ea Adwords ke tlholisano e ntseng e eketseha 'marakeng, ka likhoebo tse ngata ho feta pele tse sebelisang marang-rang ho bapatsa lihlahisoa tsa tsona. Litsenyehelo tsa Adwords hangata li feta 50% ea theko ea sehlahisoa, empa e bile tlase haholo ho tse ling tse theohileng.

Leha e le theko e boima, AdWords ke sesebelisoa se sebetsang hantle sa ho bapatsa. Ka thuso ea AdWords, o ka fihlela limilione tsa basebelisi ba ikhethileng mme oa hlahisa phaello e kholo ho tsetelo ea hau. U ka ba ua latela liphetho tsa phutuho ea hau 'me ua tseba hore na ke mantsoe afe a bohlokoa a hlahisang sephethephethe haholo. Ka lebaka lena, lenaneo lena ke tharollo e phethahetseng bakeng sa likhoebo tse ngata tse nyenyane. E tla u thusa ho fumana sekhahla se phahameng sa ho sokoloha ho feta leha e le neng pele.

Ha o theha tekanyetso ea AdWords, etsa bonnete ba ho fana ka karolo ea tekanyetso ea hau ea papatso ka kakaretso bakeng sa phutuho ka 'ngoe. U lokela ho ikemisetsa ho etsa tekanyetso ea letsatsi le letsatsi ea PS200. E ka ba holimo kapa ka tlase, ho itšetlehile ka sebaka sa khoebo ea hau le palo ea sephethephethe seo u lebeletseng ho se hlahisa ka khoeli. Arola tekanyetso ea khoeli le khoeli ka 30 ho fumana tekanyetso ea hau ea letsatsi le letsatsi. Haeba o sa tsebe ho theha tekanyetso e nepahetseng bakeng sa lets'olo la hau la AdWords, o kanna oa senya tekanyetso ea hau ea lipapatso. Hopola, tekanyetso ea chelete ke karolo ea bohlokoa ea ho ithuta ho atleha ka Adwords.

Hore na o sebelisa Adwords ho fumana tataiso e ngata kapa thekiso e ngata, u tla tlameha ho etsa qeto ea hore na u batla ho sebelisa bokae ha u tobetsa ka 'ngoe. AdWords e hlahisa bareki ba bacha, ’me u lokela ho tseba hore na e ’ngoe le e ’ngoe ea tsona ke ea bohlokoa hakae, ka bobeli tšebelisanong ea pele le nakong ea bophelo bohle. Ka mohlala, e mong oa bareki ba ka o sebelisa Adwords ho eketsa phaello ea bona. Boemong bona, lets'olo le atlehileng la papatso le ka mo bolokela likete tsa lidolara ts'ebelisong e senyehileng ea papatso.

Patlo e lefuoang ke eona tsela e potlakileng ea ho khanna sephethephethe sebakeng sa hau sa marang-rang. SEO e nka likhoeli tse 'maloa ho bontša liphetho, ha patlo e lefuoang e bonahala hang-hang. Matšolo a Adwords a ka thusa ho fokotsa ho qala butle ha SEO ka ho holisa lebitso la hau le ho khanna sephethephethe se tšoanelehang sebakeng sa hau sa marang-rang.. Matšolo a Adwords a ka boela a netefatsa hore sebaka sa hau sa marang-rang se lula se le tlholisano sebakeng se kaholimo sa leqephe la liphetho tsa lipatlisiso tsa Google. Ho latela Google, lipapatso tse lefelloang ho feta tseo u li tsamaisang, ho na le monyetla o moholo oa ho fumana li-click tsa tlhaho.

Litšenyehelo ka ho tobetsa

Litsenyehelo tse tloaelehileng tsa ho penya ka 'ngoe bakeng sa Adwords li itšetlehile ka lintlha tse' maloa, ho kenyelletsa le mofuta oa khoebo ea hau, indasteri, le sehlahiswa kapa tshebeletso. E boetse e ipapisitse le kopo ea hau le lintlha tsa boleng ba papatso ea hau. Haeba u shebile bamameli ba lehae, o ka beha tekanyetso ka ho khetheha bakeng sa basebelisi ba mehala. 'Me u ka lebisa mefuta e itseng ea lisebelisoa tsa mohala. Likhetho tse tsoetseng pele tsa ho shebisisa li ka fokotsa tšebeliso ea hau ea lipapatso haholo. U ka tseba hore na lipapatso tsa hau li bitsa bokae ka ho sheba lintlha tse fanoeng ke Google Analytics.

Litšenyehelo ka ho tobetsa bakeng sa Adwords hangata li pakeng tsa $1 le $2 ka ho tobetsa, empa limmarakeng tse ling tsa tlholisano, litšenyehelo li ka nyoloha. Etsa bonnete ba hore papatso ea hau e lumellana le maqephe a ntlafalitsoeng. Ka mohlala, haeba leqephe la hau la sehlahisoa e le leqephe la hau la mantlha la ho fihla lets'olo la thekiso la Black Friday, o lokela ho ngola lipapatso ho latela litaba tseo. Joale, ha bareki ba tobetsa lipapatso tseo, li tla lebisoa leqepheng leo.

Lintlha tsa boleng li bonts'a bohlokoa ba mantsoe a hau a bohlokoa, mongolo oa papatso, le leqephe la ho fihla. Haeba lintlha tsena li amana le bamameli, litšenyehelo tsa hau ka ho tobetsa ho tla ba tlase. Haeba u batla ho fumana maemo a holimo, o lokela ho beha tefiso e phahameng, empa e boloke e le tlase ho lekana ho qothisana lehlokoa le babapatsi ba bang. Bakeng sa thuso e eketsehileng, bala E Felletse, Tataiso ea Digestible ho Likhakanyo tsa Lipapatso tsa Google. Joale, u ka tseba hore na u tla sebelisa chelete joang ebe u rera ka tsela e loketseng.

Litšenyehelo ka phetoho

Haeba u leka ho fumana hore na ho bitsa bokae ho fetola moeti hore e be moreki, o hloka ho utloisisa hore na theko e 'ngoe le e 'ngoe e sebetsa joang le hore na u ka e sebelisa joang. Ho AdWords, o ka sebelisa keyword planner ho fumana litšenyehelo ka theko e ngoe le e ngoe. Kenya mantsoe a bohlokoa feela kapa lethathamo la mantsoe a bohlokoa ho bona ponelopele ea hore na ho tla u bitsa bokae ho fetolela moeti e mong le e mong.. Joale, o ka eketsa kopo ea hau ho fihlela e fihla ho CPA e lakatsehang.

Litsenyehelo tsa phetoho ka 'ngoe ke kakaretso ea litšenyehelo tsa ho hlahisa sephethephethe bakeng sa letšolo le itseng le arotsoe ka palo ea liphetoho. Ka mohlala, haeba u sebelisa chelete $100 ka lets'olo la papatso mme o amohela liphetoho tse hlano feela, CPC ea hau e tla ba joalo $20. Sena se bolela hore o tla lefa $80 bakeng sa phetoho e le 'ngoe bakeng sa e mong le e mong 100 maikutlo a papatso ea hau. Litšenyehelo tsa phetoho li fapane le litšenyehelo ka ho penya, hobane e beha kotsi e kholo sethaleng sa papatso.

Ha u khetha litšenyehelo tsa letšolo la hau la lipapatso, litjeo tsa phetoho ka 'ngoe ke sesupo sa bohlokoa sa moruo le ts'ebetso ea matšolo a lipapatso tsa hau. Ho sebelisa litšenyehelo ka phetoho e 'ngoe e le letšoao la hau ho tla u thusa ho tsepamisa maikutlo ho leano la hau la papatso. E boetse e u fa kutloisiso ea makhetlo a liketso tsa moeti. Joale, atisa sekhahla sa hau sa phetoho ka sekete. U tla tseba hore na letšolo la hau la hona joale le hlahisa litemoso tse lekaneng ho fana ka tumello e eketsehileng.

Litšenyehelo ka ho tobetsa ha ho bapisoa le boholo ba tefiso

Ho na le mefuta e 'meli ea mantlha ea maano a ho reka bakeng sa Adwords: ho reka ka letsoho le Chelete e Ntlafetseng ka ho Tlanya (ECPC). Ho reka ka letsoho ho u lumella ho beha tefiso e phahameng ea CPC bakeng sa lentsoe le leng le le leng la sehlooho. Mekhoa ena ka bobeli e u lumella ho hlophisa sepheo sa lipapatso hantle le ho laola hore na ke mantsoe afe a bohlokoa ao u ka sebelisang chelete e ngata ho ona. Ho reka ka letsoho ho u lumella ho fumana leano ka ROI ea papatso le sepheo sa sepheo sa khoebo.

Le hoja li-bids tse phahameng li hlokahala ho netefatsa ho pepeseha ho hoholo, litefiso tse tlase li ka senya khoebo ea hau. Chelete e phahameng bakeng sa lifeme tsa molao tse amanang le likotsi e kanna ea hlahisa khoebo e ngata ho feta tefiso e tlase ea likausi tsa Keresemese. Le hoja mekhoa eo ka bobeli e atleha ho matlafatsa chelete, hase kamehla li hlahisang litholoana tse lakatsehang. Ho bohlokoa ho hlokomela hore theko e phahameng ka ho fetesisa ha e bolele hore e tla ba theko ea ho qetela; maemong a mang, babapatsi ba tla lefa bonyane chelete e le hore ba fihlele maemo a Ad Rank le ho nyenyefatsa mohlodisani ya ka tlase ho bona..

Ho reka ka letsoho ho u lumella ho beha tekanyetso ea letsatsi le letsatsi, bolela boholo ba tefiso, le ho iketsetsa mokhoa oa ho etsa kopo. Litefiso tsa boiketsetso li lumella Google ho ikhethela ka bo eona theko e phahameng ka ho fetesisa ea phutuho ea hau ho latela tekanyetso ea hau. U ka boela ua khetha ho romela likopo ka bouena kapa ho tlohella litefiso ho Google. Ho reka ka letsoho ho u fa taolo e felletseng holim'a litefiso tsa hau 'me ho u fa monyetla oa ho tseba hore na u sebelisa bokae ha u tobetsa.

Papali e pharaletseng

Mofuta oa papali o sa fetoheng ho Adwords ke papali e pharaletseng, e u fa monyetla oa ho bonts'a lipapatso ha ho batlisisoa lentsoe la sehlooho le nang le mantsoe kapa lipoleloana tsa hau tsa bohlokoa. Le ha mofuta ona oa papali o u lumella ho fihlela bamameli ba bangata ka ho fetisisa, e ka boela ea u thusa ho fumana mantsoe a macha. Mona ke tlhaloso e khuts'oane ea hore na ke hobane'ng ha u lokela ho sebelisa papali e pharaletseng ho Adwords:

Phetoho e pharaletseng ea papali e eketsoa mantsoeng a hau a sehlooho ka a “+.” E bolella Google hore ho na le phapang e haufi ea lentsoe la sehlooho ho bontša papatso ea hau. Ka mohlala, haeba u leka ho rekisa libuka tsa maeto, u ke ke ua batla ho sebelisa sebatli se batsi bakeng sa mantsoe ao a bohlokoa. Leha ho le joalo, haeba u shebile lihlahisoa kapa litšebeletso tse itseng, o tla hloka ho sebelisa papali e tšoanang, e etsang feela papatso ea hau ha batho ba batla mantsoe a nepahetseng.

Le ha papali e pharaletseng e le eona e sebetsang ka ho fetesisa ea mantsoe a sehlooho bakeng sa ho bapatsa hape, ha se khetho e ntle ka ho fetisisa bakeng sa k'hamphani e 'ngoe le e' ngoe. E ka lebisa ho ho tobetsa ho sa hlokahaleng mme e ka senya lets'olo la hau la papatso haholo. Ho feta moo, Google le Bing li ka ba mabifi ha li beha lipapatso. Hakalo, u tla batla ho etsa bonnete ba hore lipapatso tsa hau li bontšoa ho basebelisi ba amehang. Ka ho sebelisa sethala sa bamameli ho Adwords, o ka laola bobeli molumo le boleng ba bamameli ba hau. Mantsoe a bohlokoa a papali a ka sebelisoa feela ho mefuta e itseng ea bamameli, joalo ka bashebelli ba 'marakeng kapa ba mebaraka.

Mehala e atolositsoeng

U ka eketsa li-Call extensions ho lipapatso tsa hau tsa Adwords ho matlafatsa liphetoho. U ka li hlophisa hore li hlahe feela ha fono ea hau e lla kapa ha ho batlisisoa lentsoe la sehlooho le itseng. Leha ho le joalo, you cannot add Call extensions if your campaigns are limited to the Display Network or Product Listing Ads. Listed below are some tips to add Call Extensions to your Adwords campaigns. You can get started with Adwords today. Just follow these steps to maximize your conversion rate.

Call extensions work by adding your phone number to your ad. It will show up in the search results and CTA buttons, as well as on links. The added feature increases customer engagement. More than 70% of mobile searchers use the click-to-call feature to contact a business. Holim'a moo, 47% of mobile searchers will visit multiple brands after making the call. Kahoo, call extensions are an excellent way to capture potential customers.

When you use call extensions with Adwords, you can schedule them to show up only during certain hours. U ka boela ua lumella kapa ua tima tlaleho ea katoloso ea mohala. Ka mohlala, haeba u le reschorenteng ea pizza e Chicago, Lipapatso tsa katoloso ea mohala li ka hlaha ho baeti ba batlang pizza e tebileng. Baeti ba Chicago ba ka tlanya konopo ea mohala kapa ba tobetse webosaeteng. Ha katoloso ea mohala e bonts'oa sesebelisoa sa mohala, e tla fana ka khetho ho nomoro ea mohala ha patlo e etsoa. Katoloso e tšoanang e tla hlaha le ho li-PC le matlapa.

Katoloso ea sebaka

Mong'a khoebo a ka rua molemo ho katoloso ea libaka ka ho shebana le bareki sebakeng sa bona. Ka ho kenya lintlha tsa sebaka lipapatsong tsa bona, khoebo e ka eketsa ho tsamaea, thekiso ea inthaneteng le kantle ho marang-rang, 'me e fihlele bamameli ba eona hamolemo. Holim'a moo, fedile 20 liphesente tsa lipatlisiso ke tsa lihlahisoa kapa litšebeletso tsa lehae, ho latela lipatlisiso tsa Google. 'Me ho eketsoa ha likeketso tsa sebaka lets'olo la ho batla ho bonts'itsoe ho matlafatsa CTR ka hohle kamoo ho ka khonehang 10%.

Ho sebelisa likeketso tsa sebaka, pele amahanya akhaonto ea hau ea Libaka le AdWords. Ka mor'a moo, nchafatsa skrine ea Katoloso ea Sebaka. Haeba u sa bone katoloso ea sebaka, khetha ka letsoho. Maemong a mangata, ho be le sebaka se le seng feela. Ho seng joalo, libaka tse ngata li ka hlaha. Katoloso e ncha ea sebaka e thusa babapatsi ho netefatsa hore lipapatso tsa bona li amana le libaka tseo ba li lebileng. Leha ho le joalo, ho molemo ho sebelisa sefa ha u sebelisa li-extensions tsa sebaka.

Katoloso ea libaka e thusa haholo likhoebong tse nang le sebaka sa tlhaho. Ka ho eketsa katoloso ea sebaka, batlatsi ba ka fumana litsela tsa sebaka sa khoebo ho tsoa papatsong. Katoloso e ba jarisa Google Maps. Ho phaella moo, e ntle bakeng sa basebelisi ba mehala, joalo ka ha phuputso ea morao tjena e fumane seo 50 liperesente tsa basebelisi ba li-smartphone ba ile ba etela lebenkele pele ho feta letsatsi ho batlisisa smartphone. Ho fumana lintlha tse ling, bona Li-Extensions tsa Sebaka ho Adwords 'me u qale ho li kenya ts'ebetsong leanong la hau la ho bapatsa.

Mohlomong u utloile ka Google Adwords, sethala sa papatso ho tsoa ho Google. Empa, na u tseba ho e sebelisa ho eketsa phaello ea hau? Na e loketse ho qala? Malebela ke ana. Ena ke sesebelisoa se setle bakeng sa barekisi ba dijithale, haholo-holo tse qalang. Empa e ka ba theko e boima. Tsoela pele ho bala ho ithuta haholoanyane ka sesebelisoa sena se matla. Ka tlaase mona ho thathamisitsoe e meng ea melemo le mathata a eona. Ebang ke molemong oa hau oa ho qala kapa oa khoebo e ikemetseng, Adwords e na le melemo le melemo ea eona.

Google Adwords ke sethala sa papatso sa Google

Le hoja e se lekunutu hore Google ke sebapali se seholo sebakeng sa papatso, ha se bohle ba tsebang ho sebelisa lisebelisoa tsa k'hamphani ka katleho. Sengoliloeng sena se sheba mekhoa e fapaneng eo ka eona u ka sebelisang lisebelisoa tsa papatso tsa Google haholo. Haeba u ncha ho Google AdWords, mona ke tlhahlobo e potlakileng ea se kenyellelitsoeng. Hang ha u se u ithutile ka lisebelisoa, u tla ba le mohopolo o betere oa mokhoa oa ho holisa katleho ea khoebo ea hau.

Google AdWords e sebetsa joalo ka fantisi moo likhoebo li batlang ho beoa liphethong tsa enjine ea patlo. Sistimi ena e thusa lik'hamphani ho fumana boleng bo holimo, sephethephethe se amehang. Babapatsi ba khetha tekanyetso ea chelete le litlhaloso tsa sepheo, mme o ka eketsa nomoro ea mohala kapa sehokelo ho leqephe la mantlha la sebaka sa marang-rang. Ka mohlala, ha re nke hore mosebelisi o batla “lieta tse khubelu.” Ba bona lipapatso tse 'maloa tse tsoang lik'hamphaning tse fapaneng. Mobapatsi ka mong o lefa theko e itseng bakeng sa ho bea lipapatso.

Ha u khetha mofuta o nepahetseng oa phutuho, ho bohlokoa ho nahana ka litšenyehelo ka ho tobetsa. Ena ke chelete eo u e lefang bakeng sa lipapatso tse sekete. U ka boela ua sebelisa litšenyehelo ka ho kopanela liphate, ho bolelang hore o lefa nako le nako ha motho a tobetsa papatso ea hau mme a phethe ketso e itseng. Ho na le mefuta e meraro ea letšolo ka Lipapatso tsa Google: batla lipapatso, hlahisa lipapatso, le lipapatso tsa video. Lipapatso tsa patlo li na le mongolo, setšoantšo, le litaba tsa video. Li hlaha maqepheng a marang-rang ka har'a marang-rang a ponts'o ea Google. Lifitio ke lipapatso tse khutšoane, hangata tse tsheletseng ho 15 metsotsoana, le ho hlaha ho YouTube.

Tsela eo Lipapatso tsa Google li sebetsang ka eona e ipapisitse le tefo ea ho penya (PPC) mohlala. Baphatlalatsi ba shebana le mantsoe a bohlokoa ho Google mme ba etsa litefiso tsa mantsoe ana a bohlokoa. Ba qothisana lehlokoa le mantsoe ana a bohlokoa le barekisi ba bang. Lichelete tsa litefiso hangata li ipapisitse le palo e kholo ea litefiso. Thekiso e phahameng, beoa betere. Ha khoebo e fumana lipapatso tse ngata, theko e tlase ka ho tobetsa.

Bakeng sa ho holisa katleho ea Lipapatso tsa Google, ho bohlokoa ho utloisisa mokhoa oa ho etsa lipapatso. Lipapatso li ka hlaha maqepheng a liphetho tsa lipatlisiso, maqepheng a marang-rang a Netweke ea Pontšo ea Google, le libakeng tse ling tsa marang-rang le lisebelisoa. Lipapatso li ka ba litšoantšo kapa tsa mongolo, 'me li tla hlahisoa haufi le litaba tse amehang. Ho feta moo, o ka etsa lipapatso ka mokhoa o ikhethileng ka ho shebana le mekhahlelo e fapaneng ea fani ea thekiso.

E loketse ho qala

Mehleng ea marang-rang, likhoebo li batla mekhoa e mecha ea ho fihlela bareki ba bacha. Ho phahama ha mananeo a accelerator ke mohlala o motle oa sena. Batho ba qalang hangata ba qobelloa ho sebetsa sebakeng se arolelanoang sa ofisi. E le phapanyetsano bakeng sa karolo ea beng ba equity k'hamphaning, batsetedi bana ba ikemiselitse ho mamella boemo bo phahameng ba kotsi. Ntle ho moo, li-accelerator li thusa ba qalang ho qoba litšenyehelo tse holimo tseo khoebo ea setso e ka li kenyang. Mona ke tse ling tsa melemo ea ho sebelisa lenaneo la accelerator.

E matla haholo

Ke eng e etsang hore k'hamphani e fokotsehe? Karabo ke scalable infrastructure, ha sekhahla sa tšebeletso se ntse se eketseha. Ka IaaS, o lefa bakeng sa bokhoni bo eketsehileng ntle le ho kenya litšenyehelo tse eketsehileng bakeng sa hardware, lisebelisoa tsa software, kapa tšebeliso e eketsehileng ea matla. Le ka cloud computing, o ka fihlella data ea hau kae kapa kae. Melemo e totobetse. Tsoela pele ho bala ho ithuta hore na mofuta ona oa motheo o ka ba bohlokoa khoebong ea hau. Ho thathamisitsoe ka tlase mekhoa e mehlano eo khoebo ea hau e ka nkang monyetla ka lits'ebeletso tse fumanehang ka har'a leru.

Software joalo ka tšebeletso, kapa SaaS, ke software e thehiloeng marung e tsamaisoang inthaneteng ke morekisi oa motho oa boraro. U ka fihlella software ka sebatli sa webo. Hobane e laoloa bohareng, Litšebeletso tsa SaaS li ntse li eketseha haholo. Ho feta moo, Lihlahisoa tsa SaaS lia tenyetseha ebile lia senyeha hobane ha li hloke ho kenya lisebelisoa ka bomong. Sena se etsa hore e be tsa bohlokoa haholo bakeng sa lihlopha tse ajoang lefatšeng ka bophara. Mme hobane ha ba hloke bandwidth, basebelisi ha baa tlameha ho tšoenyeha ka lintlafatso tsa software.

E theko e boima

Haeba u tšoenyehile hore e turu haholo, ha u mong. Batho ba bangata ba amehile ka tsela e tšoanang: “Ho bitsa chelete e ngata ho tsamaisa Adwords.” Ha o ntse o sa hloke ho qeta $10,000 khoeli ho bona liphetho, ho ka bonahala e le mosebetsi o tšosang. Leha ho le joalo, ho na le mekhoa e mengata ea ho fokotsa litšenyehelo tsa hau ka ho tobetsa ntle le ho senya banka. Ka ho latela melao e seng mekae e bonolo, u ka fumana liphello tse molemo ka ho fetisisa bakeng sa tekanyetso e itekanetseng.

Ntho ea pele eo u hlokang ho e etsa ke ho fumana hore na AdWords ea Google e tla u bitsa bokae. Ho 2005, theko karolelano ka ho tobetsa e ne e $0.38 lisente. Ka 2016, theko ena e ne e tlotse ho $2.14, mme ha ho na monyetla oa ho theoha haufinyane. 'Muelli oa molao, ka mohlala, e ka lebella ho lefa $20 ho $30 ka ho tobetsa. Empa haeba u sa khone ho lefa chelete e ngata joalo, u ka 'na ua batla ho batla mekhoa e meng.

Ho na le mehato e mengata ea tsamaiso ea Adwords. Tsena li kenyelletsa ho khetholla mantsoe a bohlokoa, kopola, le ho bapatsa hape. Ho sebelisa sehlopha sa papatso sa Adwords se tšoanelehang ho ka u thusa ho fumana molemo ka ho fetisisa letšolong la hau. Ithute mokhoa oa ho qala kajeno! Mona ke lintlha tse 'maloa tsa bohlokoa tse lokelang ho nahanoa. Ke khahlehela ho sebelisana 'moho le sehlopha sa papatso sa PPC se netefalitsoeng? Sheba sengoloa sena bakeng sa malebela le maqheka. U tla thabela hore ebe u entse joalo!

Lefa ka ho tobetsa (PPC)

Lefa ka ho tobetsa (PPC) papatso ke mofuta oa papatso o o lumellang ho hlahisa lipapatso tsa hau ka kotloloho ho batho ba batlang sehlahisoa kapa tšebeletso ea hau ka mafolofolo.. Papatso ea PPC e sebetsa haholo haeba u ka lebisa batho ba batlang ntho eo u fanang ka eona ka mafolofolo. Leha ho le joalo, u lokela ho hlokomela hore e ka ba theko e boima. Malebela ke ana a ho sebelisa hamolemo lets'olo la hau la papatso la PPC:

Beha moralo oa tšebeliso ea chelete. Beng ba likhoebo ba bangata ba qala ka chelete e itseng eo ba ka e sebelisang ho lefa papatso ka 'ngoe, empa ha lipalo li ntse li bokellana, o ka fetola palo. A $200 ho reka ho ka hloka ho penya habeli feela, ha a $2 tobetsa ho ka fella ka ho $20 thekiso. Papatso ea PPC e shebana le mantsoe a bohlokoa le bamameli – mantsoe kapa lipoleloana tseo batho ba li batlang – ho tseba hore na lipapatso tsa hau li sebetsa hakae. Haeba u leka ho finyella palo e kholo ea batho, nahana ka ho sebelisa mantsoe a mabe ho thibela lipapatso tsa hau ho kenyelletsoa liphethong tsa lipatlisiso.

Haeba o sa tiisehe ka mofuta ofe oa papatso o ka o sebelisang, o ka qala tse nyane mme o leka mantsoe a bohlokoa le matšolo a fapaneng ho fihlela o fumana tse loketseng khoebo ea hau. PPC e u lumella ho leka mantsoe a bohlokoa le matšolo a fapaneng ho fihlela u fumana mokhoa oa ho etsa chelete. Ho boetse ho na le mananeo a mangata a mahala le a theko e tlase a PPC, kahoo o ka leka likhetho tse fapaneng pele o tsetela chelete e ngata. Empa senotlolo ke ho etsa bonnete ba hore o sebelisa mofuta o nepahetseng oa papatso ea PPC ho fihlela batho ba bangata..

Mantsoe a sehlooho

Ha u lebisa tlhokomelo ho bamameli ba nepahetseng ka Adwords, ho bohlokoa ho sheba ka nqane ho mantsoe a akaretsang ao bamameli ba hau ba tla a batla. Ho sa kenyelletse mantsoe a akaretsang ho ka khaola bareki ba bang ho tloha fani ea hau ea thekiso. Ho e-na le hoo, ngola litaba tse thusang ho tataisa bareki ba ka bang teng leetong lohle la moreki. E ka boela ea rala motheo oa likamano tsa nako e telele. Litlhahiso ke tsena tse u thusang ho fumana mantsoe a bohlokoa bakeng sa letšolo la hau.

Ea pele, o tlameha ho tseba ho arola mantsoe a hau a sehlooho. Mokhoa o motle oa ho etsa sena ke ho arola mantsoe a bohlokoa ka lihlopha tse arohaneng. Ka ho etsa sena, o ka ngola lipapatso tse lebisitsoeng bakeng sa mantsoe a bohlokoa a mangata ka nako e le 'ngoe. Sena se tla u thusa ho boloka sebopeho se hlophisitsoeng sa ak'haonte le ho se etelletsa pele bakeng sa Lintlha tsa boleng bo holimo. Ho qala, khetha lentsoe la sehlooho le hlalosang sehlahisoa kapa tšebeletso ea hau hantle. Ka tsela ena, o tla khona ho fihlela litebello tse tšoanelehang hamorao molemong oa ho reka.

Se ke oa sebelisa mantsoe a bohlokoa a le mong. Li atisa ho ba tse tloaelehileng haholo. Mantsoe a malelele, joalo ka “phano ya lebokoso la meroho ya manyolo,” li lebisitsoe ho feta. Mantsoe ana a hohela bareki ba nepahetseng. Ho sebelisa mantsoe a sehlooho ka bonngoe ho ka 'na ha se sebetse hantle, haholo-holo haeba bareki ba hao ba sebelisa mantsoe a fapaneng bakeng sa sehlahisoa kapa tšebeletso ea hau. U lokela ho thathamisa mefuta e fapaneng ea mantsoe a hau a sehlooho, ho kenyelletsa mantsoe a colloquial, mefuta e meng ea mopeleto, mefuta e mengata, le mopeleto o fosahetseng o tlwaelehileng.

Tefiso

Mohato oa pele oa ho reka Adwords ke ho khetha kopi ea hau ea papatso le molaetsa. Lintlha tsena tse tharo li susumetsa ho beoa ha lipapatso tsa hau leqepheng la liphetho tsa lipatlisiso tsa Google. Litšenyehelo ka ho tobetsa (CPC) mokhoa o molemo ka ho fetisisa bakeng sa ho khanna bareki ba khethehileng, empa ha e sebetse hantle bakeng sa liwebsaete tse nang le sephethephethe sa letsatsi le letsatsi. Tlhahiso ea CPM ke khetho e 'ngoe, empa e sebelisoa feela ho Display Network. Lipapatso tsa CPM li hlaha khafetsa liwebsaeteng tse amanang moo ho hlahisoang lipapatso tsa AdSense.

Google e fana ka likhetho tse 'maloa bakeng sa ho lokisa litefiso tsa hau. Mokhoa o mong oa ho etsa phetoho ea litefiso ke ho fetola ka bowena tlhahiso ea mantsoe a sehlooho. Chelete eo u e behileng bakeng sa lentsoe ka leng la sehlooho e ke ke ea ama kakaretso ea tekanyetso ea lipapatso. Google e tla boela e u tsebise hore na u ka sebelisa chelete e kae sehlopheng ka seng sa lipapatso, empa chelete e ho uena ka ho feletseng. Ho na le mefuta e 'meli ea liphetoho tsa mantsoe a sehlooho – ka matsoho le ka ho iketsa. Sepheo ke ho etsa hore papatso ea hau e hlahe liphethong tsa lipatlisiso ka theko e tlase ka ho fetesisa.

Mokhoa o mong oa ho fokotsa litefiso tsa hau ke ho eketsa lintlha tsa hau tsa boleng. Lintlha tsa boleng ke lintlha tsa katleho ea papatso ea hau. Lintlha tsena ha li sebelisoe nakong ea fantisi, empa e thusa ho tseba menyetla ea hau ea ho hlaha holimo lethathamong. Sistimi ea fantisi ea Google ea Adwords ke tsela e nepahetseng ea ho ahlola sebaka sa hau sa papatso sa nako e tlang mme ha e lumelle baphatlalatsi ho etsa joalo. “reka” tsela ya bona ho ya hodimo. Google e sebelisa boholo ba metric ea CPC ho laola chelete eo u e lefang bakeng sa penya ka 'ngoe.

Ho bapatsa bocha

Ho bapatsa hape ke khetho e ntle bakeng sa babapatsi ba batlang ho fihlela batho ba bangata ka molaetsa oa bona. Ka ho bapatsa hape, lipapatso tsa hau li tla hlahisoa libakeng tseo bareki ba hau ba sa tsoa li etela. Empa, hlokomela hore li ka hlaha libakeng tse sa amaneng le khoebo ea hau. Sena se bolela hore o hloka ho behella ka thoko bakeng sa sebaka sa marang-rang ho qoba ho pepeseha ho feteletseng kapa liqoso tsa ho kenella. Empa ke eng hape ea ho bapatsa?

Ho bapatsa hape ke lentsoe le sebelisoang ho bapatsa ka marang-rang, 'me e bua ka lipapatso tse lebisitsoeng ho batho ba seng ba ntse ba thahasella lihlahisoa le litšebeletso tseo u fanang ka tsona. Lipapatso tsena li romeloa ho batho ba tšoanang hape, 'me bareki ba tšoanang ba ka khona ho li tobetsa hape. Ho bapatsa hape ho sebetsa hantle le Facebook, Adwords, le mefuta e meng ea papatso ea inthaneteng. Ho sa tsotelehe mofuta oa hau oa khoebo, o lokela ho nahana ka ho sebelisa mekhoa ena ho fihlela batho bao e ka bang bareki ba hau.

E tšoanang hantle

Sebopeho sa Exact Match ho AdWords se lumella baphatlalatsi ho thibela mefuta e fapaneng ea mantsoe a bona a bohlokoa pele a tobetsoa. E boetse e u thusa ho bona hore na u kenya batho ba bakae ho tobetsa ka mantsoe a fapaneng a ho batla. Ka bokhutšoanyane, e tsamaellana le mantsoe ao u batlileng ka ona le mantsoe a bohlokoa haholo. Haeba u morekisi, sena se bolela hore ha u bua ka ho toba haholoanyane ka lentsoe la hau la sehlooho, molemonyana. Empa melemo ea Exact Match ho AdWords ke efe?

Mantsoe a bohlokoa a tšoanang qalong a ne a lekanyelitsoe ho a tšoanang hantle le seo u se batlang, e ileng ea qobella babapatsi ho etsa manane a mantsoe a sehlooho a nang le mehatla e telele haholo. Lilemong tsa morao tjena, leha ho le joalo, Google e ntlafalitse algorithm ho ela hloko tatellano ea mantsoe, mefuta e haufi, mantsoe a hlalosang mantsoe, le maikutlo. Ka mantsoe a mang, Mantsoe a sehlooho a Exact Match a se a nepahetse ho feta neng kapa neng. Empa ba ntse ba le hole le ho phethahala. Mantsoe a bohlokoa a tšoanang a ntse a ka ba molemo haeba u shebile bamameli ba niche.

Karolo e nepahetseng ea papali ho Adwords e u lumella ho fokotsa lipotso tsa ho batla ho tsepamisa maikutlo ka nepo. Leha sena se fokotsa sephethephethe, Sephethephethe sa papali se na le sekhahla se phahameng sa phetoho. Hape, hobane mantsoe a bohlokoa a tšoanang a bohlokoa haholo, ka tsela e sa tobang ba ntlafatsa Lintlha tsa hau tsa Boleng. Sena se bohlokoa haholo ho barekisi ba marang-rang. Kahoo, ha e se eona tsela e molemohali ea ho eketsa tekanyetso ea hau ea papatso, e ntse e le ea bohlokoa. Kahoo, qala kajeno!

Mantswe a sehlooho a fosahetseng

Ha ho tluoa tabeng ea ho hlahisa sephethephethe, mantsoe a bohlokoa a mabe ho Adwords a bohlokoa joalo ka mantsoe a tloaelehileng. Ho SEO, batho ba tla khetha mantsoe a bohlokoa ao ba batlang ho hlaha ho ona, ha e sa hlahelle bakeng sa mantsoe a tšoanang. Ka ho sebelisa mantsoe a bohlokoa ho Adwords, o tla thibela lipapatso hore li se hlahisoe bakeng sa mantsoe a batlang a sa amaneng le lets'olo la hau. Mantsoe ana a bohlokoa a ka boela a fana ka liphello tse ntle, kahoo u lokela ho etsa bonnete ba hore u li sebelisa ka nepo.

U ka boela ua thibela mantsoe a ke keng a fetoha bareki. Mohlala, haeba u bapatsa "Ninja air fryer"., u se ke ua sebelisa lentsoe “sekgeo sa moya” lipapatsong tsa hau. Ho e-na le hoo, sebelisa mantsoe a kang “sekgeo sa moya” kapa “ninja air fryer” ho e-na le hoo. Ha mantsoe a tloaelehileng a ntse a tla tsamaisa sephethephethe, u tla boloka chelete haeba u ka li qoba ka ho feletseng. Ha u sebelisa mantsoe a bohlokoa a fosahetseng, etsa bonnete ba hore u li sebelisa feela lihlopheng tsa lipapatso kapa masolo ao u nang le 'ona.

Mantsoe a fosahetseng a ka ba ntho leha e le efe ho tloha ho mabitso a batho ba tummeng ho ea ho mantsoe a khethehileng haholo. Ka mohlala, poleloana e fosahetseng e tsamaisana le lentsoe la sehlooho e ka thibela lipapatso ho hlaha bakeng sa lipatlisiso tse nang le mantsoe kapa lipoleloana hantle. Hoa thusa haeba khoebo ea hau e rekisa likausi tse ncha le tse sebetsang bakeng sa lipapali. U kanna ua batla ho beha mantsoe a bohlokoa a tšoanang hantle bakeng sa likausi tsa compression, ka mohlala. U ka boela ua seta mantsoe a bohlokoa a tšoanang hantle ho thibela lipapatso ho hlaha bakeng sa mantsoe a itseng a patlo.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, kopola, le lintlha tsa boleng. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Leha ho le joalo, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, ka hlakoreng le leng, will cost you more money and result in a lower Ad Rank. Empa, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

Patlisiso ea mantsoe a sehlooho

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. Ka mohlala, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

Tefiso

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, leha ho le joalo, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. The higher the quality score, the lower the cost per click will be for you. Leha ho le joalo, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. By using this method, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

Qetellong, you should pay attention to your competitors’ bids. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. Le, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

Lintlha tsa boleng

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Ka lehlohonolo, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, the higher your Quality Score will be. Ka mohlala, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, mohlala, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

Ho shebisana hape

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. Leha ho le joalo, to get the most benefit from re-targeting, you should segment your website visitors. Ho etsa sena, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. Bakeng sa liphetho tse ngata, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. Ka mohlala, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, le ho feta. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

When used effectively, AdWords can help businesses achieve their goals. With targeted campaigns, they can drive more traffic to their websites, earn more leads, and experience more conversions. Although SEO is essential for any business, AdWords can provide an additional boost. By focusing on relevant keywords and optimizing content, you can create a campaign that will target your target market. A well-targeted ad campaign will ensure that the right people see your ads.

Mantsoe a sehlooho

A good way to improve your ad campaign is to use keywords that are relevant to the theme of the ad. Keywords should relate to your landing page, ad theme, kapa ka bobeli. Two or three words are most effective. Here are some tips for choosing keywords. You can also exclude certain keywords from specific ad groups. Listed below are tips on how to choose and use keywords to improve your ad campaigns.

Before choosing keywords for AdWords, you should consider your audience and their search intent. If you exclude general terms, you may cut off potential customers from your sales funnel. Boemong bona, your ads will appear only for customers who type in a phrase related to yours. Ho e-na le hoo, focus on creating helpful content that guides your prospects through the buying process and establishes relationships. Listed below are some examples of effective keywords for AdWords.

Phatlalatso ea Mantsoe: When selecting keywords for your campaign, you should use a phrase-matching tool. It allows you to limit your spending and get targeted customers. If your audience uses these terms frequently, you can use a phrase-match keyword, which only displays your ad on phrases that have the same spelling as the phrase. This method will guarantee that your ad will show up only when people are searching for the exact phrase.

Lintlha tsa boleng

A quality score is based on three factors: sekhahla se lebelletsoeng sa ho tobetsa (CTR), the relevance of your ad, and the experience of visitors when they click on your ad. The quality score will differ between the same keywords and ad groups. Depending on ad creative, maqephe a lulang, le sepheo sa palo ea batho, the Quality Score can vary significantly. After your ad goes live, Google will adjust its Quality Score based on this information. There are three possible statuses for your ad: “High,” “Normal,” and ‘Poor’.

The first component of the quality score is how well your ad performs against competitors. If you’re targeting specific keywords, it’s important to make your headline as compelling as possible. Another important factor is whether or not your ad has high quality content. Google doesn’t want visitors to waste time reading low-quality content. Leha ho le joalo, if your ad has a high CTR but a low quality score, it’s best to pause it and replace it with something else.

Quality score is not directly related to ad copy, but it is important to keep in mind that it is a factor in your ad’s ranking. Your ad copy and landing page should match your content and improve its quality score. Other factors include the relevancy of geographic and device-specific keywords. Mohlala, if your ad is targeting consumers in Detroit, it will have a lower quality score than one based on general relevance.

Litšenyehelo

The average monthly cost for a small to midsize company to use Google Adwords is between nine and ten thousand dollars per month. That’s roughly $100 ho $120,000 per year. But the cost can be higher or lower, depending on the industry and platform being used. The cost is typically higher for high-value keywords, which are highly competitive. But if your goal is to get traffic to your website or product, you should aim to spend less than ten dollars per click.

There are several ways to determine how much you should spend on Adwords, depending on the type of business you run. A prepaid or subscription-based model might be right for you. You can use a free keyword planner provided by Google to see what keywords are competitive and how many people are searching for a specific product. If your budget allows it, you can allocate a certain percentage of your budget to mobile ads, and you can even target a specific type of mobile device.

Despite being a relatively expensive service, AdWords is an effective advertising method that exposes your business to millions of potential customers. AdWords can also help offset costs by improving conversion rates. It is essential to keep in mind that there’s no definite formula for success. Qetellong, the cost of Adwords is well worth the potential return. There’s no better way to start your online marketing journey.

Tefiso

Litšenyehelo ka ho tobetsa (CPC) method is the standard way of bidding on Adwords. This method is the most efficient for driving targeted customers to your website, but it is not ideal for generating large volumes of daily traffic. You can use the cost-per-mille (CPM) method of bidding on Adwords to lower your CPC. CPM ads are displayed more often on related websites that display AdSense advertisements.

If you’re a control freak, Adwords is the perfect place to market your product or service. With its flexible bid structure, you can determine when, where, and how much to blast. You can target your customers strategically and appear first on the search results. Ka mohlala, if you’re selling handbags online, you may want to target those people who purchase such products. Molemong oa sena, you can target them by researching their needs and preferences.

Another useful strategy for managing your Adwords campaign is dividing it into multiple “ad groups.” Those groups should contain between ten and fifty related phrases. You can then evaluate each group separately. Google will then apply a single maximum bid to each group. This intelligent division of phrases is the key to managing your entire campaign. If you’re not aware of these rules, you’re likely to end up wasting your Adwords investment.

SKAGs

SKAGs in Adwords are a popular way to create and run a campaign. When creating a SKAG, you duplicate the ad group to target more keywords. For each group, create a different type of ad. Ka mohlala, if you have a group of two keywords, create two separate ad copies and use one for each keyword. One for each keyword will be more effective than one ad for the same keyword. Qetellong, this will pay off!

SKAGs are effective for increasing conversion rates and improving the relevance of your ads. Users expect relevant results and ads that are relevant to their search terms. Boemo bo phahameng ba CTR, molemonyana. SKAGs are also a better option for companies advertising several products. While they’re not as effective as multiple product ad groups, they can be an effective strategy for a wide range of products. Leha ho le joalo, it’s important to remember that different types of keyword match have different benefits.

SKAGs allow you to tailor your ad to certain keywords. This increases its relevancy to Google and improves your ad quality score, an important factor in campaign optimization. Traditional ad groups typically contain several keywords, and changing the ad for a few of them can increase CTR for some but decrease it for others. With SKAGs, your ads will be relevant to the searcher and have lower CPA.

Papali e pharaletseng

The default match type in Google Adwords is broad match, which allows your ads to appear on related searches and even for non-keyword search terms. Broad match is the least restrictive match type and gives you more flexibility when it comes to overall phrases. It is especially useful for long-tail keywords, and evidence suggests that it can improve your ROI. Leha ho le joalo, it may not be the best choice for new advertisers who don’t understand the difference between match types.

While broad match is generally safe to use for new accounts, it can also have disastrous consequences for a brand. If you overuse broad match, your keyword discoverability will run amok, and your ads will appear in irrelevant searches. A good rule of thumb is to bid very low on broad match terms. Ka tsela ena, you can offset high costs. Hape, make sure to label your broad keywords in an excel file if you’re an advanced user.

Negative broad keywords won’t match on synonyms, close variations, and plurals. The same rules apply to single-word negative broad keywords. Google does not want you to accidentally kill your account by ignoring relevant keyword terms. Broad match is the most effective option for advertisers who want to maximize conversions without paying for irrelevant traffic. The negative keywords are used to eliminate irrelevant traffic and increase ROI. Broad match is a great option when a specific word or phrase doesn’t work for your campaign.

There are many different ways to structure an Adwords account. Here are some of the most common ones. Sehloohong sena, I’ll cover CPC, E tšoanang hantle, Ho shebisana hape, Extensions, le ho feta. Ka tšepo, these tips will help you get started and make the most of your advertising. Remember that your Adwords account is the lifeblood of your website, so take the time to learn about each one. Once you have a basic understanding of Adwords, you’ll be ready to create your first campaign!

Litšenyehelo ka ho tobetsa (CPC)

You should be aware that the Cost Per Click (CPC) in Adwords is not the same as the CPC in a traditional marketing campaign. While CPC refers to the cost of advertising, CPM is concerned with the amount of impressions your ad gets. Although the cost of advertising varies considerably, most popular online marketing tools show CPC for their target keywords. You should also be aware that CPC does not always mean the highest cost per click.

The cost per click depends on various factors, ho kenyeletsa le lintlha tsa boleng, the keywords, and the ad text. High quality score ads attract more clicks and can expect discounts of up to 50%. Lower quality score ads attract less clicks, and therefore, you will pay higher CPC. To improve your CPC, try optimizing your ad text and your website. Ensure that you have a high CTR to encourage visitors to click on your ad.

The CPC is set by the ad company through an auction. The bidder can choose to submit bids manually or automatically. The manual bidder specifies the maximum CPC for a keyword or ad group. Manual bidders maintain control over their bids and can adjust their bids to get more clicks. This option can be advantageous in many ways. While it is important to make sure you know your budget before starting an ad campaign, you should understand how the auction works and what to watch out for.

Having an idea of your target ROI is critical for a successful ad campaign. You must make sure that you do not miss any sales or leads opportunities. If you bid too low, you will have a hard time generating ROI. But by keeping in mind that the max cost per click is not always the final price, you can optimize the CPC to maximize your profits. You should also be aware of the fact that the max CPC in Adwords is not the final price. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

Facebook Ads differ from traditional search engines in how they calculate the CPC. Instead of considering ad ranks or quality scores, Facebook focuses on your ad’s target audience. Some target audiences will be more expensive than others. Target audiences also play a part in the maximum bid and campaign duration. A relevant score is another factor in Facebook Ad CPC. Facebook calculates the cost of running an ad based on expected feedback. Higher scores are rewarded with lower running costs.

E tšoanang hantle

If you are wondering how to create an exact match in Adwords, you are not alone. Google recently made some changes to their matching rules. While it’s still possible to use the exact match for your keywords, it’s more limited than phrase or broad match, which may cause your ad to appear for queries you don’t want to advertise on. You can adjust the exact match settings to limit your ad’s visibility to irrelevant or low-performing variants.

Ka mohlala, an exact match for a travel brand keyword will not show up for searches for that brand. Ho e-na le hoo, discount flight ads will not be shown in searches for travel brand keywords. This is especially helpful for advertisers with a growth budget. With close variant matching, their current keywords will increase in reach and they’ll also be able to discover new, relevant keywords based on user intent. Qetellong, automated bidding allows them to maintain their performance even as their reach increases.

The exact match in Adwords matches the keyword to the word or phrase. When people search for that exact word or phrase, an ad will be displayed for that exact phrase. Exact match keywords have a high clickthrough rate. Leha ho le joalo, you may not get as many clicks or impressions when you use phrase match. Empa, they are more likely to appear when a person searches for a product or keyword that is related to your product.

When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. Ho seng joalo, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Ho shebisana hape

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, bong, age, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.

Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. Ka hona, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.

Extensions

When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.

The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, which allows viewers to call the ad. This type of ad extension allows more information about a company’s products and services. Qetellong, it allows you to make more sales. Empa, before you can begin implementing these ad extensions, you need to decide whether they are right for your business.

While Ad extensions can increase click-through rates, they can also increase your ad’s size and prominence. In turn, a longer ad is more likely to be clicked on and will bring in more traffic. Ho phaella moo, using an ad extension can help you differentiate your business from competitors. Le, while ad extensions are often underutilized, they can improve the performance of your Google Adwords campaign.

Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. Leha ho le joalo, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.

Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, they will be directed to your business’s website where they can request additional information about the product or service.

Google Adwords e ka ba karolo e atlehileng haholo ea leano la hau la ho bapatsa. Google e fana ka lisebelisoa tsa mahala ho u thusa ho tsamaisa lets'olo la hau habonolo, ho kenyeletsa le forum. Ka ho hlaka ho lekanya lipakane tsa hau le ho utloisisa mokhoa oa ho lekanya katleho ke senotlolo sa katleho. Ho bohlokoa haholo ho tseba hore na hobaneng u sebelisa AdWords le hore na u ka e sala morao joang ka nepo. Lintlha tse latelang ke tse ling tsa ho qala ka AdWords. Tsoela pele ho bala ho ithuta haholoanyane ka lisebelisoa tsena tse matla tsa papatso.

Litšenyehelo ka ho tobetsa

Ho boloka Theko ka ho Tobetsa ea AdWords e le tlase ho bohlokoa bakeng sa lets'olo lefe kapa lefe la papatso. Litsenyehelo tsa ho tobetsa e 'ngoe le e' ngoe papatsong ea hau li tsejoa e le Cost Per Click (CPC). Ho na le malebela ao u ka a latelang ho theola litšenyehelo tsa letšolo la hau la lipapatso. Ea pele, sebelisa mantsoe a sehlooho a mohatla o molelele ka bophahamo bo tlase ba ho batla, empa sepheo se tsebahalang. Sebelisa e khuts'oane, mantsoe a bohlokoa a mangata ha ho khoneha. Mantsoe ana a bohlokoa a tla hohela litefiso tse ngata.

Ho fumana litšenyehelo tsa hau ka ho tobetsa, o lokela ho qala ka ho tseba lintlha tsa hau tsa boleng. Lintlha tsa boleng li hokahane le mantsoe a bohlokoa le lingoloa tsa papatso papatsong ea hau. Lintlha tsa Boleng bo Phahameng li bontša bohlokoa 'me kahoo CPC e tlaase. Hape, hopola hore CTR ea hau e phahame, molemonyana. Leha ho le joalo, ha tlholisano e ntse e eketseha, litšenyehelo ka ho tobetsa ka 'ngoe li ka eketseha, kahoo lula u shebile palo ena 'me u leke ho ntlafatsa papatso ea hau ho bonts'a bohlokoa ba eona.

Qetellong, hopola hore litšenyehelo ka ho tobetsa ka 'ngoe lia fapana ho latela sehlahisoa. E phahametse CPC, ho na le monyetla o moholo oa hore o tobetsoe ke moreki. Ka mohlala, feme ea molao e sebetsanang le likotsi ka tlhaho e ne e tla bitsa chelete e ngata ho feta khoebo e rekisang likausi tsa Keresemese. Le hoja litšenyehelo ka ho tobetsa ka 'ngoe li ka bonahala li phahame bakeng sa a $5 Sock ea Keresemese, ho ka 'na ha se ke ha e-ba le phaello bakeng sa' muelli oa molao ho phatlalatsa nako e amanang le kotsi.

Litšenyehelo ka ho tobetsa ka 'ngoe li fapana haholo lipakeng tsa liindasteri. Feme ea molao, ka mohlala, e ne e tla lefisa $6 ka ho tobetsa, ha websaete ea e-commerce e ne e tla lefa $1. Geotargeting ke mokhoa o motle oa ho qoba ho tobetsa ho sa hlokahaleng le ho eketsa CTR ea hau. Leqheka lena le sebetsa haholo bakeng sa barekisi ba nang le libaka tsa tlhaho sebakeng se itseng. CTR e tla eketseha, athe Sephetho sa Boleng se tla ntlafala. Ka kakaretso, ke letsete la bohlokoa.

Theko e 'ngoe le e 'ngoe ea ho penya ke metric ea mantlha e sebelisoang lipapatsong 'me e sebelisoa ho beha litšenyehelo tse holimo ho penya ho matšolo a Google AdWords.. Litšenyehelo ka ho tobetsa ka 'ngoe li ka fapana ho latela lebitso la sehlooho la papatso le boholo ba tekanyetso. Ho bohlokoa ho tseba hore na boholo ba CPC ea hau ke bofe, kaha e ka ba holimo ho feta litšenyehelo tsa sebele tsa ho penya. Hape ho na le mefuta e 'meli ea CPC: ka matsoho le ka ho iketsa.

Ho latedisa phetoho

Batho ba bangata ba ipotsa hore na ba ka latela palo ea liphetoho tsa Adwords tse etsahalang ka mor'a hore baeti ba tobetse lipapatso tsa bona. Ho latela phetoho ke tsela e ntle ea ho boloka tlaleho ea liketso tsena. Ho bohlokoa ho kenya ts'ebetsong phetoho e tšoanang bakeng sa lets'olo le leng le le leng leo u le tsamaisang e le hore u bone hore na ke batho ba bakae ba etetseng sebaka sa hau sa marang-rang ka mor'a ho tobetsa lipapatso tsa hau.. Mona ke mekhoa e meng ea ho kenya ts'ebetsong ea ho sokoloha bakeng sa Adwords:

o Hlalosa hore na ke liphetoho life tseo e leng tsa bohlokoa ka ho fetisisa. Haeba moeti a ingolisa bakeng sa merabe e 'meli ea liphallelo, hoo ho ne ho tla baloa joalo ka liphetoho tse peli. Ka mokhoa o ts'oanang, haeba moeti a khoasolla karoloana ea litaba, sena e ne e tla ba phetoho e le 'ngoe. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” option. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

Haeba lipapatso tsa hau li hlahisa mehala, ho bohlokoa ho latela mehala ena. Ho kenyelletsa likhoutu tsa morao-rao leqepheng la sebaka sa hau sa marang-rang ho tla u thusa ho utloisisa hore na ke matšolo afe a ka u tsoelang molemo haholo.. Ha u se u tseba hore na papatso e itseng e fumane mehala e kae, o ka ntlafatsa letsholo la hao. Ho na le mehato e 'maloa ea mantlha ea ho theha tracking ea phetoho bakeng sa Adwords. Sena se kenyelletsa ho theoa ha Global Site Tag le ho e hlophisa ho latela ts'ebetsong ea hau ea hajoale.

E 'ngoe, fumana hore na mosebelisi o tobetsa sehlopha sefe. Liphetoho li oela likarolong tse 'maloa. U ka khetha ho lekanya mefuta eohle ea liphetoho, ho tloha molokong o ka sehloohong ho ea ho lipono tsa maqephe ho ea ho li-signups. U ka boela ua kenyelletsa “tse ding” ho bapisa mefuta e fapaneng ea liphetoho. Ka mohlala, o ka bapisa liphetoho tse tsoang ho batho ba etileng sebaka sa hau sa marang-rang empa ba sa reka letho. Ho kenyelletsa mefuta ena ea liphetoho sehlopheng ho tla u thusa ho bapisa mefuta e fapaneng ea liphetoho bakeng sa bamameli ba tšoanang.

Patlisiso ea mantsoe a sehlooho

E le hore u fumane molemo ka ho fetisisa lipatlisisong tsa hau tsa sehlooho, o tlameha ho utloisisa indasteri ea hau pele, bamameli ba shebiloeng, le sehlahisoa. Joale, o tlameha ho theha motho oa moreki ho latela mantsoe a bohlokoa a amanang le mantsoe a ho batla a amanang. Ka ho sebelisa boitsebiso bona, o ka etsa litaba tse loketseng tse etselitsoeng bamameli ba hau. U ka sebelisa lipatlisiso tsa mantsoe a sehlooho ho etsa litaba tse sebetsanang le litlhoko tsa bamameli bana. Ka ho latela mehato ena, u tla be u le tseleng ea ho fihlela maemo a holimo le sephethephethe se eketsehileng.

U ka fumana lintlha tse nepahetseng ka ho bokella lethathamo la lisebelisoa. Sebaka se setle sa ho qala ke database ea EBSCOhost, e nang le lihlooho tse fetang limilione tse ’nè. U ka batla mefuta e mengata ea lentsoe le le leng, joalo ka “aterese”, “theko ea theko,” kapa “inshorense ea koloi.” Hape, ha o thaepa lentsoe la sehlooho, sebelisa matshwao a qotso ho etsa bonnete ba hore o sebedisa mantswe a nepahetseng ka ho fetisisa. Hang ha u se u e-na le lethathamo la mantsoe a bohlokoa a bohlokoa, o ka qala ho ngola litaba tsa hau le bona.

Ho sebelisa lipatlisiso tsa mantsoe a bohlokoa ho bohlokoa bakeng sa SEO. Ka ho hloaea lihlooho tse tsebahalang le mantsoe a bohlokoa, o ka ntlafatsa sebaka sa hau sa marang-rang mme oa shebisa bareki ba bangata ba ka bang teng. Ntle le ho netefatsa maemo a betere a organic search engine, lipatlisiso tsa mantsoe a bohlokoa li u lumella ho khetha leano le leholoanyane bakeng sa letšolo la hau la papatso. Ka ho utloisisa lithahasello le boitšoaro ba bamameli ba hau, u ka boela ua fumana hore na sehlooho se na le tlhōlisano. Ho sebelisa mantsoe a bohlokoa ho tla u thusa ho fihlela bamameli ba bangata le ho fetolela baeti ho ba bareki.

Mokhoa o motle oa ho qala lets'olo la hau la AdWords ke ka ho etsa lipatlisiso tsa mantsoe a tsebahalang bakeng sa khoebo ea hau. Lebaka ke hobane mantsoe ana a na le molumo o phahameng ka ho fetisisa oa ho batla. Ho bohlokoa ho fumana motsoako o nepahetseng oa mantsoe a bohlokoa a phahameng le a tlase a tla fana ka litholoana tse ntle. Ho na le mekhoa e mengata ea ho ntlafatsa lipatlisiso tsa mantsoe a bohlokoa, empa e sebetsang ka ho fetisisa ke ho tsepamisa maikutlo ho bamameli ba hao ba khethehileng. Ha bamameli ba hau ba tsepamisitse maikutlo haholoanyane, PPC e nyane eo o hlokang ho e sebelisa lets'olo la hau.

Sesebelisoa se setle sa ho etsa lipatlisiso tsa mantsoe a bohlokoa se fana ka liteko tsa mahala le tse lefelloang bakeng sa mantsoe a bohlokoa a tsebahalang haholo. U ka sebelisa liteko tsena tsa mahala ho fumana maikutlo bakeng sa sesebelisoa pele u sebelisa chelete leha e le efe. U ka boela ua sebelisa lisebelisoa tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa tse fanoeng ke Google ho bona hore na ke mantsoe afe a bohlokoa a bakang sephethephethe sa sebaka sa hau sa marang-rang. Ena ke karolo ea bohlokoa ea leano le letle la SEO, 'me ho sebelisa lisebelisoa tsena ho tla u thusa ho theha leano le phethahetseng la mantsoe a sehlooho. Ha u se u e-na le leano la hau la mantsoe a sehlooho, o ka qala ho kenya ts'ebetsong maano a hau ho netefatsa hore sebaka sa hau sa marang-rang se maemong a matle lienjineng tsa ho batla.

Papatso hape

Ho bapatsa hape ka Adwords ho u lumella ho shebana le baeti ba nakong e fetileng ba sebaka sa hau sa marang-rang ka lipapatso tse ikhethileng. Ho bapatsa hape ke tsela e ntle ea ho khutlisetsa basebelisi khoebong ea thekiso, e u fang menyetla e mengata ea ho li fetola. Papatso ea AdWords e u lumella ho arola bamameli ba hau ka puo, chelete e kenang, le thuto. Ho rekisa hape ho sebetsa ka tsela e ts'oanang. E etsa lethathamo la basebelisi ba seng ba etetse sebaka sa hau sa marang-rang, le ba bontšitseng thahasello sehlahisoa kapa tšebeletso ea hau.

Ho bapatsa hape ka AdWords e se e le taba e atileng lilemong tse hlano tse fetileng. Retargeting ke buzzword, 'me e batla e le halofo ea botumo ba eona Fora, Russia, le China joalo ka ha e le US. Empa e sebetsa joang? Ho bonolo ho ferekanngoa le li-acronyms tsohle. Mona ke mohlala o potlakileng. Mme hopola, ho bapatsa ha ho sebetse hobane feela ho bitsa chelete e ngata.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Ntle ho moo, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, and sales, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. Haele hantle, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Ea pele, select the category of your campaign. Joale, select the goal you wish to reach. You can choose between sales, etella pele, sephethephethe sa marang-rang, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Qetellong, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, sehlahisoa, or service, it is important to address the pain point of the persona. Ka mohlala, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Ka tsela ena, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Ka tsela ena, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. Ka tsela ena, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Liphetoho,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Pele o ka qala ka AdWords, o tlameha ho utloisisa CPA, tlhahiso e nepahetseng ea AdWords, le bohlokoa ba ho latella liphetoho. Liphetoho ke litholoana tsa leeto la ho tloha lentsoeng la sehlooho ho ea leqepheng la ho fihla ho rekisoa. Google Analytics e ka u thusa ho lekola leeto. Ke Software-as-a-Service ea mahala. Hang ha u utloisisa likhopolo tsena, u ka qala ho sebelisa AdWords ho ntšetsa pele khoebo ea hau.

Litšenyehelo

Ho bohlokoa ho fana ka tekanyetso bakeng sa matšolo a Adwords. Leha boholo ba CPC bo khethoa ke Google, litšenyehelo ka ho tobetsa ka 'ngoe lia fapana. U lokela ho beha tekanyetso ea letsatsi le letsatsi ea PS200, empa sena se ka fapana ho latela niche ea khoebo ea hau le sephethephethe sa khoeli le khoeli se lebelletsoeng. Ho beha tekanyetso ea letsatsi le letsatsi bakeng sa matšolo a Adwords, arola tekanyetso ea hau ea khoeli le khoeli ka 30 ho fumana khakanyo ea litjeo ka tobetsa ka 'ngoe. Bakeng sa khakanyo e nepahetseng ea ho tobetsa, o lokela ho bala litokomane tsa thuso tse kenyelletsoeng le Adwords.

Ho sebelisa mokhoa oa Cost Per Conversion kapa oa CPA ho bala litšenyehelo ka phumano e 'ngoe ke tsela e ntle ea ho utloisisa katleho ea leano la hau la papatso., hape e ka u thusa ho laola tekanyetso ea hau. Litšenyehelo ka phumano li lekanya palo ea batho bao ho ka etsahalang hore ba qete ketso e lakatsehang. Adwords e sebelisa khoutu e matla maqepheng a ho lulisa ho latela litefiso tsa phetoho. U lokela ho ikemisetsa ho fana ka sekhahla sa phetoho bonyane 1%. Mokhoa ona o u lumella ho fetola tefiso ea hau ho netefatsa hore tekanyetso ea hau e lula e le ka har'a meeli ea tekanyetso ea hau ea papatso.

Litsenyehelo tsa AdWords li ka lokafatsoa ke phaello eo u e etsang ho tsoa ho moreki e mocha. Ka mantsoe a mang, haeba u le khoebo ea litšebeletso, o lokela ho tseba boleng ba bophelo bohle ba moreki, ka bobeli qalong le ka nako e telele. Nahana ka mohlala oa k'hamphani ea thekiso ea matlo. Karolelano ea phaello ka thekiso ke $3,000, 'me u ke ke ua bona khoebo e pheta-phetoang. Leha ho le joalo, ho fetisetsoa ka mantsoe a molomo ho ka ba le molemo o monyenyane oa bophelo bohle.

Joalo ka litšebeletso tse ling, o hloka ho nahana ka litšenyehelo tsa peeletso. Lisebelisoa tse ngata tsa PPC li na le lengolo la tumello, mme o tla hloka ho lekanyetsa litšenyehelo tsa peeletso. Leha ho le joalo, WordStream e fana ka likonteraka tsa likhoeli tse 12 le khetho ea selemo le selemo ea prepaid, kahoo o ka etsa moralo oa tšebeliso ea chelete ka nepo. Ho bohlokoa ho utloisisa hore na konteraka ea hau e kenyelletsa eng pele u ingolisa bakeng sa e 'ngoe ea merero ena. Empa hopola, theko e 'ngoe le e 'ngoe e ntse e le tlase haholo ho feta kakaretso ea litšenyehelo tsa AdWords.

Ho lebela

Ka ho phahama ha Network Network, joale o ka tsepamisa lipapatso tsa hau likarolong tse itseng tsa bareki. Nakong e fetileng, o ile oa tlameha ho kenya manane a bamameli kapa manane a ho bapatsa hape ho theha letšolo le ikhethileng bakeng sa e mong le e mong. Jwale, o ka lebisa matšolo a lipapatso ho likarolo tse itseng tsa basebelisi, mme o ka eketsa litefiso tsa ho sokoloha ka matšolo ana a reretsoeng. Sengoliloeng sena se tla hlahloba mefuta e mehlano ea litebello tse fumanehang ho Google Adwords. U tla ithuta hore na ke hobane'ng ha u lokela ho lebisa bamameli ba hau ho latela seo ba se ratang le boitšoaro ba bona.

Ho shebana le chelete ho u lumella ho shebana le batho ka chelete. E sebetsa ka ho hlahloba lintlha tse fumanehang phatlalatsa ho tsoa ho Internal Revenue Service. Google AdWords e hula tlhahisoleseling ena ho IRS ebe e e kenya lets'olo la hau. U ka boela ua sebelisa ho shebisisa sebaka ka Likhoutu tsa Zip. Google Adwords e fana ka chelete e kenang le tsepamiso ea zip code. Sena se etsa hore ho be bonolo ho fumana bareki ho latela libaka tse itseng. Hape o ka sebelisa mekhoa ena ea ho tsepamisa mohopolo hammoho le geolocation, e u lumellang ho lebisa lipapatso sebakeng se itseng.

Maikutlo a sepheo a tsamaisana le lipapatso le litaba tse amanang le maqephe a tepo. Ka tšobotsi ena, lipapatso tsa hau li tla bontšoa ho batho ba ratang lihlooho kapa mantsoe a bohlokoa. Ka mohlala, mofuta oa lieta tsa liatleletiki o ka beha papatso ho blog e mathang haeba semathi se bala ka lieta. Mohatisi o hlahloba litaba tsa leqephe bakeng sa boemo bo loketseng haholoanyane. Ka tšobotsi ena, o ka etsa bonnete ba hore lipapatso tsa hau li lebisitsoe ho bareki ba hau.

Ho lebisa Adwords ka sebaka ke tsela e 'ngoe e matla ea ho lebisa bamameli ba hau. Haeba u batla ho lebisa tlhokomelo ho bamameli ba itseng, o ka sebelisa sebaka le maemo a karolelano ea chelete. Ka mefuta ena e 'meli, o ka fokotsa bamameli ba hau ha o ntse o fokotsa tšebeliso e senyehileng ea papatso. Joale, o ka fokotsa letšolo la hau la papatso ka ho lebisa tlhokomelo feela ho batho ba thahasellang sehlahisoa kapa tšebeletso ea hau. Kahoo, u fokotsa bamameli ba hau joang?

Mohlala oa tefiso

Letšolo le atlehileng la li-adwords le lokela ho shebana le batho ba fetang bonngoe. Leha litaba tsa hau li tla ba tsa bohlokoa ho bamameli bohle, e ka ’na ea thahasella feela sehlopha se itseng sa batho. Boemong bo joalo, o ka sebelisa automation ho shebisa sehlopha sena sa batho. Ka ho sala morao tšebetso ea matšolo a lipapatso tsa hau, o ka fetola leano la hau la ho reka ka nepo. Ntle ho moo, o ka boela oa beha melao ea othomathike ho fumana tlhokomeliso neng kapa neng ha CPC ea hau e nyoloha kapa CPA ea hau e theoha.

Ho sebelisa leano la boithaopo la boiketsetso ho tlosa likhakanyo ho tsoa lipapatsong tse lefelloang, empa haeba o batla ho ba le liphetho tse kholo, u lokela ho sebelisa leano la ho etsa kopo ka linako tsohle. Le ha tefiso ea hau e emetse chelete eo u ikemiselitseng ho e sebelisa ka lentsoe le ikhethileng, ha e khetholle maemo a lentsoe leo la sehlooho. Sena ke hobane Google ha e batle ho fana ka sephetho se holimo ho ea sebelisang chelete e ngata.

Ho khetha mofuta o sebetsang ka ho fetesisa oa ho reka bakeng sa lets'olo la hau la lipapatso, o lokela ho hlophisa lets'olo la hau ka mokhoa o tla eketsa ponahalo ea lentsoe la hau la sehlooho. Mohlala, haeba u batla ho eketsa sekhahla sa ho sokoloha, kopo ea hau e lokela ho ba holimo ho lekana ho khanna sephethephethe se eketsehileng. Ntle le moo, haeba u batla ho eketsa litefiso tsa hau tsa ho sokoloha, e-ea lets'olo la ho reka ka theko. Tsohle li itšetlehile ka litlhoko tsa hau, empa ke mohopolo o motle ho etsa qeto e nang le tsebo ho latela bamameli ba hau.

Ntle ho moo, ha u lekola lipapatso tsa hau, o ka khetha li-addifiers bakeng sa linako tse itseng tsa letsatsi, palo ea batho, le lisebelisoa tsa elektronike. Ka mohlala, u ka khetha nako eo lipapatso tsa hau li hlahang leqepheng la sephetho sa lipatlisiso tsa Google. Chelete eo u e batlang e tla itšetleha ka hore na ho nka nako e kae hore bamameli ba hau ba reke kapa ba sokolohe. Ntle le moo, u ka khetha ho fokotsa tekanyetso ea hau ho mantsoe a bohlokoa a itseng 'me u lebise bamameli ba itseng ka lipapatso tse itseng.

Litefiso tsa ho sokoloha

Liindasteri tse hloahloa lilemong tse 'maloa tse fetileng e bile tsa Insurance, Liindasteri tsa lichelete le ho ratana. Kajeno, indasteri ea ho intša e feta liindasteri tse ling kaofela ka litekanyetso tsa ho sokoloha, karolelano ea hoo e ka bang liphesente tse robong. Liindasteri tse ling tse ntseng li feta nako ea ho ratana ke Consumer Services, Ea molao, le Likoloi. Hoa thahasellisa, liindasteri tse nang le litekanyetso tse phahameng ka ho fetisisa tsa phetoho ha se hakaalo hore li na le lihlahisoa kapa litšebeletso tse molemo ka ho fetisisa. Ho e-na le hoo, ba ka 'na ba sebelisa maqheka a matlafatsang phetoho le ho etsa liteko ka mefuta e fapaneng.

Karolelano ea sekhahla sa phetoho ea PPC ke hoo e ka bang 3.75% bakeng sa ho batla, le 0.77% bakeng sa marang-rang a bonts'ang. Litefiso tsa phetoho li fapana ho ea ka indasteri, le liindasteri tsa ho Dating le Personal generating 9.64% har'a liphetoho tsohle tsa AdWords le Bobuelli le Thepa ea Lehae e bokellang tse tlase haholo. Holim'a moo, litefiso tsa phetoho bakeng sa Netweke ea Pontšo ea Google li tlase haholo ho feta indastering efe kapa efe. Sena ha se bolele hore ha ho na sebaka sa ho ntlafatsa.

Sekhahla se phahameng sa phetoho ke ntho eo lik'hamphani tse ngata li e lakatsang. Le hoja ho ke ke ha khoneha ho finyella a 10 sekhahla sa phetoho ea liphesente, you need to be sure that your conversion rate is high enough to drive profitable results. Conversion rates in Adwords vary widely and it is important to choose the right approach for your company’s needs. You should aim for a conversion rate of 10% or more, which is considered to be an excellent result.

While good on-site optimization practices are critical for improving your PPC conversion rate, there are also campaign-side elements that should be optimized for high-quality clicks. Ea pele, make sure you choose a compelling ad and landing page. Joale, identify your best audiences and platforms. Ea bobeli, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% le 0.89%. Mme qetellong, etsa bonnete ba hore lipapatso tsa hau li lumellana le sebaka sa hau sa marang-rang 'me li amana le litaba tsa sebaka sa hau sa marang-rang.

Ho theha lets'olo

Bakeng sa ho theha letšolo le atlehileng la papatso, o hloka ho etsa bonnete ba hore mantsoe a hau a bohlokoa a tobisitsoe ka nepo. Ho na le mehato e mengata eo u ka e nkang ho ntlafatsa ts'ebetso ea letšolo la hau la lipapatso. Karolo e thabisang ka ho fetisisa ea ho tsamaisa lets'olo la Google Adwords ke ho ntlafatsa lipapatso tsa hau le maqephe a lulang. Mohato o latelang ke ho fetohela ho Expert Mode. Ka mokhoa ona, o ka khetha sepheo sa phutuho ea hau, joalo ka liphetoho, etella pele, kapa thekiso. Litlhophiso tsa kamehla li tla u bontša papatso e sebetsang ka ho fetesisa, kahoo o ka khetha papatso e ntle ka ho fetisisa e tla lumellana le bamameli. Leha ho le joalo, haeba u sa batle ho khetha sepheo se itseng, o ka theha letšolo ntle le tataiso ea sepheo.

Karolo e 'ngoe ea litlhophiso tsa phutuho ke kemiso ea lipapatso. Lenane la papatso le tla khetholla matsatsi ao papatso ea hau e tla hlaha ka ona. U ka fetola sena ho latela mofuta oa khoebo ea hau. U ka boela ua fetola litlhophiso tsa ho potoloha lipapatso, empa hajoale, ho molemo ho e tlohela kamehla. Ho phaella lenaneong la lipapatso, o ka etsa lipapatso tsa hau ka mokhoa o ikhethileng ka ho sebelisa mefuta e fapaneng ea lipapatso tse fumanehang.

Hang ha u qetile ho theha letšolo la hau, o tla hloka ho kenya lintlha tsa hau tsa tefiso le mekhoa ea ho patala. U ka khetha ho sebelisa karete ea mokitlane, karete ea mokitlane, akhaonto ea banka, kapa khoutu ea papatso ho tšehetsa matšolo a hau. Ka ho latela mehato ena, u tla be u le tseleng ea ho tsamaisa lets'olo le atlehileng la AdWords. Sengoliloeng sena se tla u tsamaisa ka mehato e fapaneng ea ho qala letšolo ho Google Adwords.