Tag: Setsi sa Google Adwords

There are a number of factors that need to be considered when using Adwords. These factors include Single keyword ad group (SKAG), Lintlha tsa boleng, Maximum bid, and Cost per click. These factors can help you create a landing page that is attractive and offers value to visitors. Here are some tips to help you create a landing page that will attract visitors and convert them into buyers.

Single keyword ad group (SKAG)

A Single Keyword Ad Group, or SKAG, is a great way to create a focused relationship between a keyword and ad copy, while avoiding the complexity of creating a large number of Ad groups. Leha ho le joalo, single keyword ad groups are not for every campaign. This technique is not recommended for campaigns that have a theme, such as a website that is dedicated to a single product or service.

SKAGs also allow for more control over keyword bids and PPC budgets. Ha e sebelisoa ka nepo, they can help you keep your PPC campaign under control. Because only one keyword appears in a single ad group, you can keep an eye on the overall costs of the ad campaign and monitor keywords more easily.

The Single Keyword Ad Group method can help you optimize your PPC campaigns by improving their relevance. It allows you to use one keyword for every ad group, ensuring that your ads will appear in front of a wider variety of users. It works best with smaller campaigns, but as your campaign grows larger, using multiple keyword ad groups can make managing your campaign more difficult.

Lintlha tsa boleng

There are several factors that affect the Quality Score of your ads. The most important one is your click-through rate. This is a measure of how many times people clicked on your ad, which means that if you get a high click-through rate, your ad is likely to be relevant and effective.

The relevance of your ad copy is also a very important factor in the Quality Score. This is important because the content you use must relate to your keywords. Ho seng joalo, your ads could come across as irrelevant or misleading. Relevant copy should be catchy, but not so catchy that it deviates from the theme of the keywords. Hape, it should be surrounded by relevant text. Ka ho etsa sena, you’ll be able to bring the most relevant Ad to a potential customer.

Another factor that affects your quality score is the budget. If you have a small budget, splitting your ads may not be the best option. Not only will split testing have an impact on all of your ads, but you’ll also have less money to experiment with. Leha ho le joalo, it isn’t impossible to improve the Quality Score of your ads.

The Quality Score of your AdWords account is a very important metric that will determine how effective your ads are. A higher Quality Score will mean lower CPC bids and better exposure for your site. Ha lipapatso tsa hau li le bohlokoa haholoanyane, the higher your Quality Score will be. By using relevant content, you’ll be able to outrank the high bidders in the auction.

In addition to your CPC bid, the Quality Score will also determine the relevance of your ads. This is important because it influences the Ad Rank. The higher the quality score, the more likely people will click on your ads. It’s worth investing time and effort into increasing your Quality Score because it will give you better positioning and a lower cost per click.

If you have a small budget, you can still compete against the big budgets of others. Hopola, you can beat those who spend millions of dollars without giving much attention to quality. As long as you deliver good results, you should be rewarded with better placement.

Maximum bid

If you want to spend less on your Google Adwords campaign, lowering the bid on certain keywords in certain ad groups can be a great way to cut your cost-per-conversion. This strategy will reduce your overall budget because you’ll be spending less on keywords that don’t convert as well. These keywords are typically broad-based and might not be driving the right traffic or converting at the rate you want. Regardless, they can be costing you more than you’d like. Increasing your bids on specific keywords will also help you save money.

Before choosing a bid, you need to determine the goal of your campaign. There are a variety of ways you can go about this, and the right bidding strategy can make or break your campaign. Once you know your goal, you can then adjust your bid to achieve it. If your goal is to generate more traffic, you can increase your maximum bid to attract more traffic to your website.

When bidding on Google Adwords, you need to make sure your ad is highly relevant. Google will assign each a keyword a quality score from one to ten. The higher the quality score, the higher your ad will appear in the top spot of the search results.

You can also use a target ROAS (Return On AdWords Spend) to set an appropriate bid. A target ROAS is the average conversion value per dollar spent on your ads. Ka mantsoe a mang, haeba u sebelisa chelete $1 on ad placement, you should expect to generate $3 in sales. You can also set a specific conversion value for your campaigns by using conversion tracking. To use this feature, you need to have 15 conversions in the last 30 matsatsi.

Google’s conversion tracking feature allows you to analyze the performance of your ads and track how well they convert. It can help you make informed decisions on whether or not to increase the maximum bid or change the strategy for each ad group.

Litšenyehelo ka ho tobetsa

AdWords costs can vary greatly, depending on the type of product or service you sell. Ka mohlala, a $15 e-commerce product or a $5,000 service may not be worth spending more than $20 per click to get a single visitor to your site. In order to determine the ideal cost per click, take your ROI into account. A five to one revenue-to-ad-spend ratio is usually satisfactory.

While it may seem tempting to save money by underpaying for an ad, this can be detrimental to your business. Not only is this a waste of money, but you may not be getting targeted clicks. Ad companies usually set CPCs using a formula or bidding process. The CPC is the amount you’ll pay a publisher every time someone clicks on your ad, and the majority of publishers use a third-party provider to connect you to prospective customers.

The CPC metrics are divided into two categories: average and maximum. The average CPC is the amount you think each click is worth, while the maximum CPC is the maximum amount you’re willing to pay. Google recommends setting the maximum CPC at $1. Manual cost per click bidding is an additional method for setting maximum CPCs.

AdWords can be a powerful business tool for e-commerce retailers. It helps put your products in front of customers who are searching for similar products. With Google Ads, you only pay when someone clicks on your ad. You can spend as little as $2 per click if you’re willing to invest the time and money necessary to create a successful AdWords campaign.

Google AdWords is the most widely used online advertising system. It is easy to calculate ROI and set marketing goals. You can compare your cost per click with industry benchmarks. Ka mohlala, a real estate company’s average click-through rate is 1.91% for the search network and 0.35 percent for the display network.

In addition to measuring CPC, you should also consider the value of conversions. When optimizing your advertising spend, you should use an attribution model that is suitable for your business goals. Ka mohlala, if you’re running a Black Friday Sales campaign, you should use the Last Non-Direct Click attribution model. This attribution model will attribute a purchase to the last non-direct click.

AdWords is an advertising platform from Google. The platform allows marketers to create and manage campaigns. Ads in an AdWords campaign are grouped by keywords, which makes them easier to manage. Ka mohlala, each campaign may include one ad and several keywords. These keywords are usually set to broad match, which means they will appear anywhere in the search query.

Google AdWords

There are several important things to consider when deciding whether to use Google AdWords to promote your business. First of all, you must know what kind of target audience you want to reach. Hape, you must decide the method to collect bid money. There are different campaign types, and each requires you to provide specific information. Ka mohlala, if you run a physical storefront, you need to select a geographical area within a reasonable radius of your location. If you run an ecommerce site with products that need to be shipped, you can choose a location that serves your target audience.

Sekhahla sa ho tobetsa (CTR) is a key factor in determining how relevant your ads are. Boemo bo phahameng ba CTR, the more relevant your ad and keyword are to consumers. CTRs are calculated by looking at historical data and predictions. If your CTR is below average, you may want to consider modifying your ad copy.

Google AdWords is an online advertising platform from Google that lets marketers reach their target audience. They do this by placing advertisements in search results, which are usually displayed next to other websites. These ads will be displayed to consumers who are most likely to be interested in the products or services that you offer. In order to ensure that your ads are seen by the right audience, you must select the right keywords, create a high-quality ad, and connect your ads to post-click landing pages.

Google Adwords is a low-cost way to advertise your products and services. It doesn’t require a big creative budget, and there is no minimum amount you have to spend. Ho feta moo, you can target your ads and only display them to certain cities and locations, which is very useful if you are a field service provider.

Patlisiso ea mantsoe a sehlooho

Keyword research is one of the most important elements of any SEO campaign. It’s what makes your website show up at the top of Google’s search results. Without it, you won’t have reliable keywords for your content, title tags, or blog calendar. Hape, you’ll miss out on many opportunities. Ha e etsoa ka nepo, keyword research is easy and results in laser-targeted services.

The key is to research as many keywords as possible for a given keyword or phrase. Google’s keyword planner can help you with keyword research. This tool can show you the search volume and competition for various keywords and phrases. This is especially helpful if you’re running a local SEO strategy. By determining what keywords people are searching for locally, you’ll be able to target the right market. With a few clicks of a button, you can have your ad displayed in front of these customers.

You can also use Google Keyword Planner to determine the monthly search volume for different keywords. This tool provides average monthly search volume based on Google’s own data. It also shows you the related keywords. You can use the tools to search hundreds of keywords, and you can see how popular they are in your chosen niche.

Keyword research can be used to boost search engine traffic and improve website content. The goal is to understand the needs of your potential customers and provide solutions in the form of SEO optimized content. Using the Google keyword tool, you can determine what words and phrases are searched for by people in your target market. Your content strategy should provide genuine value to your visitors. Always be truthful and write as if you’re writing to a friend.

Another important factor in AdWords keyword research is intent. Google Ads appeals to users who are actively looking for solutions. Ka hlakoreng le leng, people who are not actively searching for solutions might just be browsing.

Mokhoa oa ho etsa tefiso

Bidding for Adwords is an important aspect of ad campaigns. In a competitive market, ad position slots are scarce and competition is high. To be successful, you need to know the right bids to reach your desired audience. You can use intelligent data to optimize your bids.

Bidding strategies for Adwords help you match your goals with the right bids. There are two common bidding strategies: CPC (cost-per-mille) le CPA (cost-per-acquisition). You can use automated bidding to set daily budgets and manually set bids for individual keywords and ad-groups. Manual bidding offers greater control over your ad-campaigns.

If you have more than one keyword or ad group, you can use bid modifiers to limit the cost of the campaign. You can also choose to target a specific geographic region, nako ea letsatsi, or electronic device. You can use bid modifiers to limit your ads to the best possible audience.

Quality score is the key to the Google Adwords bidding system. Quality scores are a measure of how relevant your ads are to the search query. The higher the quality score, the more likely your ad will appear in front of the right person. It’s important to understand how quality scores work. Learning how to get a high quality score will help you become a more effective bidder.

Retargeting

Retargeting is a powerful tool for digital advertising campaigns. It helps businesses reach out to customers who have not converted on their first visit. Statistically, 96 ho 98 percent of web visitors do not complete a purchase or even abandon their shopping cart. And only two to four percent convert into a real customer on the first visit. Ka hona, retargeting helps businesses re-engage with non-converting consumers by reminding them of the products or services they’ve previously expressed interest in.

Retargeting campaigns can be set up with Google’s Adwords account. It can target users on different websites and platforms such as YouTube and Android applications. Adroll also allows advertisers to create custom segments to track website visitors. Ho feta moo, advertisers can also use their existing Google Adwords account for this purpose.

Retargeting ads can be extremely effective for small businesses. Google allows advertisers to target audiences on other websites through Adwords, and advertisers can customize the ads to reach the audience they’d like. They can also segment their audience to display ads based on what they’ve previously done online. The more specific your retargeting campaign is, the more likely it will be effective.

Retargeting campaigns work best for long-term campaigns. Ka mohlala, a plumber can benefit from a retargeting campaign to get back in front of abandoned customers. But if a plumber is offering emergency service, it might not be the best choice. This is because emergency plumbers are usually searching for an immediate solution to a problem and might not need your services for years to come. Ho e-na le hoo, these ads are more likely to be successful for long-term ecommerce campaigns. The messaging in remarketing campaigns is also key.

Teko ea ho arola

Split testing in Adwords is a technique that lets you see which ads perform better. You can run multiple tests to see which one has the highest CTR and is also cost-effective. The winning ad will typically be the one that generates the most clicks for the lowest price. You can also take advantage of CTRs by changing the headline of the ad. Split testing works best when you only change one variable at a time, such as the headline. You should also run the tests in a few days, so you can see what the results are.

Split-testing ads can give you great insight into your market. The results can reveal demographic and psycho-graphic information about your market. It can also reveal a product’s biggest benefit or the emotional state of a searcher. This can help you create better ads and landing pages. With a bit of trial and error, you can improve your results.

The goal of multivariate testing in Adwords is to learn which variable works best for your specific account. Leha ho le joalo, it is not possible to do this for most accounts because the volume is not high enough to create statistically significant data. That said, you can always perform A/B split tests to find which ad converts best.

You can also test the description line of your ad. A good example is a single keyword ad group with two ads targeting a single keyword. If you are testing one ad over the other, you should run the same test in the other ad group.

AdWords ke sesebelisoa se matla sa ho bapatsa inthaneteng. Batho ba bangata ba e sebelisa bakeng sa papatso e lefang ka ho tobetsa, empa hape o ka sebelisa theko-ka-maikutlo kapa theko ea theko ka 'ngoe ho shebisisa bamameli ba itseng. Holim'a moo, basebelisi ba tsoetseng pele ba ka sebelisa AdWords ho theha le ho sebelisa lisebelisoa tse fapaneng tsa ho bapatsa, joalo ka lijenereithara tsa mantsoe a sehlooho le mefuta e itseng ea liteko.

Adwords e tšoana le ntlo ea fantisi

Google Adwords ke ntlo ea fantisi moo likhoebo li qothisanang lehlokoa le bona liphethong tsa enjine ea patlo ka ho reka sebaka sa lipapatso. Sepheo ke ho khanna sephethephethe sa boleng ho websaeteng. Babapatsi ba totobatsa tekanyetso ea lipapatso tsa bona, mmoho le batho bao ba ba batlang. Ba ka boela ba kenyelletsa likhokahano tsa likarolo tse itseng tsa sebaka sa bona sa marang-rang, aterese ea bona, le linomoro tsa mohala.

AdWords e sebetsa ka ho reka mantsoe a bohlokoa a fapaneng. Ho ipapisitse le lintlha tsa boleng ba papatso, papatso e tla beoa maemong a holimo kapa a tlase. Lipapatso tsa maemo a holimo li lefa tlase “litšenyehelo ka ho tobetsa” ho feta ba ka tlase ho bona. Leqephe le letle la ho fihla le tla ba kaholimo ho liphetho tsa enjine ea ho batla 'me le lefelle bonyane.

Ntle le ho reka ka maemo a lipapatso, Google e boetse e batla mantsoe a bohlokoa a likete. Mokhoa ona o bakile likhang. Le ha Google e bolela hore ho reka ha eona lipapatso ha ho na phello ho barekisi ba bang, e 'nile ea nyatsoa ka ho theha a “khohlano ea lithahasello” e amang toka ya fantisi. The Wall Street Journal e totobalitse taba ena tlalehong ea morao tjena.

Google e na le leano le ka sehloohong la litefiso. E leka ho fana ka chelete e ngata kamoo ho ka khonehang boleng boo moreki a ka ikemisetsang ho bo lefa. Empa sena ha se sebetse kamehla. Ho molemo ho etsa kopo e phahameng ho feta ho tlase le ho tšepa tse molemohali. Google ha se eona feela k'hamphani e nkang karolo fantising.

Babapatsi ba AdWords ba sebelisa lidolara tse likete khoeli le khoeli matšolong a bona. Empa ba hloka ho tseba hore na ke matšolo afe a hlahisang sephethe-phethe se seholo. Haeba Letšolo la A le hlahisa liloto tse leshome ka letsatsi, empa Letšolo la B le khanna tse hlano feela, ba hloka ho tseba hore na ke letšolo lefe le tsamaisang thekiso e ngata. Ba boetse ba hloka ho latela chelete bakeng sa matšolo ana.

Adwords ke 'maraka oa tlhōlisano. Ho bohlokoa ho khetha mantsoe a bohlokoa. Ho haella ha lipatlisiso ho ka siea lipapatso tsa hau li hlaha libakeng tse sa tloaelehang. Ntle le ho latedisa ho sokoloha, lipatlisiso tsa hau tsa mantsoe a sehlooho li ke ke tsa sebetsa. U ka sebelisa SEMrush ho sekaseka bahlolisani ba hau’ mantsoe a sehlooho. E u bontša kakaretso ea CTR ea mantsoe ao a bohlokoa le hore na baphatlalatsi ba bang ba bakile ba sebelisitse ho 'ona hakae.

Hoa khoneha ho theha matšolo a mangata bakeng sa lentsoe le leng le le leng la sehlooho. Haele hantle, u ka ba le masolo a 'maloa ka Lihlopha tse 'maloa tsa Papatso. Sena se etsa hore ho be bonolo ho bapisa lipapatso tsa lik'hamphani tse fapaneng. U ka sebelisa lisebelisoa tse kang CrazyEgg, e bonts'ang ho tobetsa le meqolo ea baeti.

Ke tlholisano

AdWords ke fantisi ea tlholisano moo papatso ea hau e hlahang ha motho e mong a ngola potso e nepahetseng. Ho boetse ho na le bahlolisani ba bang ba rekang mantsoe a bohlokoa a tšoanang. Haeba u batla ho lula ka pele ho tlhōlisano ea hau, sebelisa mokhoa o tloaelehileng oa ho sheba bamameli le mantsoe a bohlokoa a maemo. Ho bohlokoa hape ho beha leihlo bahlolisani ba hau’ maano le ho boloka tlaleho ea hore na ba ntse ba sebetsa joang.

E na le litšenyehelo

Ha u etsa qeto ea hore na papatso e sebetsa joang, o hloka ho ela hloko lintlha tse peli: chelete le litšenyehelo. Chelete ke chelete e hlahisoang ka ho tobetsa, athe theko ea thepa e rekisoang e kenyelletsa tšebeliso ea lipapatso, litšenyehelo tsa tlhahiso, le litšenyehelo tse ling. Ka ho bala chelete e kenang, u ka bala ROI bakeng sa phutuho 'me u bone hore na u lefella bokae ka kakaretso ho hlahisa thekiso.

Kakaretso ea sekhahla sa phetoho bakeng sa AdWords ke 2.70%, empa palo ena e fapana ho latela indasteri ea hau. Mohlala, indasteri ea lichelete le inshorense e na le sekhahla sa phetoho ea 10%, ha e-khoebo e bona feela sekhahla sa phetoho ea 2%. U ka lekola litefiso tsa hau tsa phetoho u sebelisa Google Sheet.

Google Adwords ke sesebelisoa se matla sa papatso se fanang ka menyetla e batlang e se na moeli. E lokolohile ho sebelisoa 'me e ka eketsoa bakeng sa matšolo a maholo. Ho bonolo ho e sebelisa ebile e fana ka limilione tsa mantsoe a bohlokoa ao u ka khethang ho ona. E boetse e fana ka boiphihlelo bo se nang kotsi bo se nang likonteraka kapa boitlamo. Ho feta moo, o ka fetola tekanyetso ea hau habonolo esita le ho hlakola letšolo la hau haeba u sa bone liphetho tse lakatsehang.

Matšolo a Adwords a ka bitsa lidolara tse likete, empa le khoebo e nyane e ka fumana liphetho tsa lidolara tse makholo. Ha ho hlokahale hore u sebelise chelete e fetang $10,000 ka khoeli bakeng sa phutuho e atlehileng, 'me u ka beha lithibelo tsa tekanyetso le litefiso tse ngata tsa letsatsi le letsatsi. U ka boela ua shebana le bamameli ka lithahasello tsa bona le boitšoaro ba bona, e ka u thusang ho theola litšenyehelo tsa hau ka ho tobetsa. U ka boela ua hira setsebi sa PPC ho theola litšenyehelo tsa hau ho tobetsa hang. Empa ho hira setsebi sa PPC ha ho hlokahale hore ho be theko e boima – hangata ho theko e tlase ho lefa ka tefiso e bataletseng ea khoeli le khoeli kapa khoeli le khoeli.

Google's keyword planner ke sesebelisoa sa bohlokoa sa ho hakanya tefiso ea hau. E fana ka likhakanyo tsa karolelano ea chelete ea CPC bakeng sa mantsoe a bohlokoa a fapaneng. Ho feta moo, e u lumella ho etsa lethathamo la mantsoe a bohlokoa ka likholomo le ho tseba hore na leqephe la pele le hakanngoa hakae, leqepheng la holimo, le kopo ea boemo ba pele. Sesebelisoa se tla u tsebisa ka maemo a tlholisano bakeng sa lentsoe la sehlooho.

Ke mokhoa o motle oa ho phahamisa tlhokomeliso ea brand

Ha u sebelisa Adwords ho ntšetsa pele lebitso la hau, o hloka ho etsa bonnete ba hore o shebile bareki ba nepahetseng. Sena se bolela ho sebelisa lipotso tsa brand sethaleng sa lipatlisiso tsa mantsoe a bohlokoa. U ka boela ua sebelisa Google Trends ho beha leihlo lipatlisiso tsa mabitso a marang-rang. U lokela hape ho sebelisa liwebsaete tsa liwebsaete tseo batho ba etsang metsoalle ho tsona ho lekanya hore na bareki ba itšoara joang ka lebitso la hau. Hootsuite ke sesebelisoa se setle sa sena. Hape, etsa bonnete ba hore o kenyelletsa lipatlisiso lets'olo la hau la lengolo-tsoibila hore o tsebe ho lekanya tlhokomeliso ea brand.

Brand awareness is vital in today’s marketplace, where competition has increased and consumers are becoming more selective. Potential customers want to buy from brands that are familiar and trustworthy. Ka mantsoe a mang, they want to feel like they know the people behind a brand. Using ad campaigns to raise brand awareness is a great way to reach the right audience.

You can also use Facebook to raise brand awareness. This social network is one of the biggest online communities in the world. You can target users on Facebook by creating a profile on Facebook and asking them to follow your link. People are more likely to follow through to your site if they see your brand name in their Facebook timeline.

Using remarketing to promote your brand is another effective option. Karolo ena e u lumella ho shebana le batho ba kileng ba etela maqephe a itseng kapa ba shebileng livideo tse itseng. Joale o ka etsa matšolo a ho bapatsa hape ho khothaletsa lihlahisoa kapa litšebeletso tse itseng. Sesebelisoa sena se boetse se tenyetseha haholo 'me se fana ka likhetho tse ngata tsa ho tsepamisa maikutlo.

Ho sebelisa matšolo a retargeting ke mokhoa o motle oa ho hlahisa li-lead le thekiso. Leano lena le sebetsa hantle bakeng sa lik'hamphani tse rekisang lihlahisoa tsa tsona inthaneteng. Ka ho hohela le ho khutlisa batho ba seng ba bontšitse thahasello lihlahisoa tsa hau, o tla khona ho eketsa thekiso le ho etella pele molokong o mong.

AdWords ke sethala sa papatso sa Google. E lumella likhoebo ho etsa lipapatso le ho latela ts'ebetso ea tsona. E sebetsa ka ho reka mantsoe a bohlokoa. Litsebi tse ngata tsa mebaraka ea dijithale li e sebelisa ho eketsa chelete ea bona le ho fihlela bareki ba shebiloeng. Ho na le melemo e mengata ea ho sebelisa sethala sena. Tsena li kenyelletsa: mokhoa o phelang oa fantisi, bohlokoa ba mantsoe a bohlokoa le liphetho tsa ho latedisa.

Google AdWords ke sethala sa papatso sa Google

Google AdWords ke sethala sa hore likhoebo li fihlelle batho bao ba lebisitsoeng ho tsona ka lipapatso tsa bona. Sethala se sebetsa ka mokhoa oa ho lefa ka ho penya, ho bolelang hore likhoebo li lefa feela ha basebelisi ba tobetsa lipapatso le ho sheba liwebsaete tsa bona. E boetse e lumella likhoebo ho latela hore na ke lipapatso life tse tlanya le hore na baeti ba nka khato efe.

Google AdWords ke mokhoa o motle oa ho khothaletsa sebaka sa marang-rang kapa sehlahisoa. O ka etsa le ho laola papatso ea hau ka mefuta e fapaneng, ho kenyeletsoa mongolo le setšoantšo. Ho ipapisitsoe le mofuta oa papatso oo u o khethileng, Lipapatso tsa mongolo li tla bontšoa ka e 'ngoe ea boholo bo tloaelehileng.

Google AdWords e u lumella ho shebana le bareki bao e ka bang bareki ho latela mantsoe a bohlokoa le sebaka sa sebaka. U ka boela ua lebisa lipapatso tsa hau linakong tse itseng tsa letsatsi, joalo ka nakong ea lihora tsa khoebo. Ka mohlala, likhoebo tse ngata li tsamaisa lipapatso ho tsoa ho 8 AM ho 5 PM, ha likhoebo tse ling li ka buloa mafelong a beke feela. Ka ho sebelisa mantsoe a bohlokoa a amanang le sehlahisoa kapa tšebeletso ea hau, o ka fihlela bamameli ba bangata mme oa eketsa ROI ea hau.

Papatso ho Google Search e etsa karolo e kholo ea chelete ea Google. E boetse e ntse e holisa boiteko ba eona ba papatso ho YouTube, e boneng a 50% keketseho ea selemo le selemo kotareng ea eona ea pele. Khoebo ea papatso ea YouTube e nka karolo e kholoanyane ea lidolara tsa lipapatso hole le TV ea setso..

Google AdWords ha se sethala se bonolo ho se sebelisa, empa e fana ka melemo e mengata bakeng sa likhoebo tsa ecommerce. Sethala se fana ka mefuta e mehlano ea matšolo. U ka sebelisa e le 'ngoe ho lebisa bamameli ba itseng, e leng ea bohlokoa bakeng sa likhoebo tsa ecommerce. Ka mohlala, o ka theha lets'olo la ho shebisa bareki ho latela mekhoa ea bona ea ho reka le ho reka.

Pele o etsa lipapatso tsa Google AdWords, ho bohlokoa ho hlalosa sepheo sa hau. Ka tsela e loketseng, lipapatso li lokela ho khanna sephethephethe leqepheng le loketseng la ho fihla. Google AdWords e fana ka mefuta e 'meli ea litefiso: ho etsa kopo ka letsoho le ho sebelisa moralo oa mantsoe a sehlooho. Ea ho qetela e ka 'na ea e-ba le litšenyehelo tse ngata, empa e hloka tlhokomelo e eketsehileng.

Ke fantisi e phelang

Tlhahiso ea AdWords ke mokhoa oa ho reka sebaka se itseng sa lipapatso liphethong tsa lipatlisiso. Chelete eo u e rekileng bakeng sa papatso ea hau e tla ama lintlha tsa boleng tseo u li fumanang. Haeba u na le lintlha tsa boleng bo holimo, papatso ea hau e tla fumana maemo a holimo le CPC e tlase.

Ts'ebetsong ena, papatso e sebetsang hantle ka ho fetesisa e fumana maemo a holimo liphethong tsa lipatlisiso. Ho eketsa tefiso ea hau ha ho tiise hore u tla ba maemong a holimo. Ho e-na le hoo, o hloka ho ba le papatso e ntle e tsamaellanang le nako eo u batlang ho batlisisa ka eona 'me e kopana le litekanyetso tsa Ad Rank.

AdWords e hlahisa Lintlha tsa Boleng ka nako ea 'nete bakeng sa lentsoe le leng le le leng la bohlokoa. Algorithm ena e nahanela lintlha tse ngata ha ho baloa lintlha tsa boleng. Haeba Sephetho sa Boleng se le tlase, AdWords e ke ke ea hlahisa papatso ea hau. Haeba u na le lintlha tse phahameng, papatso ea hau e tla hlahisoa kaholimo ho liphetho tsa lipatlisiso tsa Google.

Ho beha kopo, o tlameha ho tseba lebitso la hau la sehlooho mme o behe mefuta ea papali ea hau. Sena se tla ama chelete eo u e lefang bakeng sa lentsoe le leng le le leng la sehlooho le hore na u tla ba leqepheng la pele. Litefiso li u kenya fantising ea Google ho tseba hore na ke lipapatso life tse tla hlaha. Ka ho utloisisa li-nuances tsa ts'ebetso ena, o tla khona ho etsa kopo ka bohlale.

E lumella babapatsi ho khetha mantsoe a bohlokoa a amanang le khoebo ea bona

Ha u khetha mantsoe a bohlokoa bakeng sa letšolo la hau la papatso, u lokela ho boloka bohlokoa ba papatso ea hau ho lentsoe la sehlooho kelellong. Kamano ea lipapatso ke ntlha ea bohlokoa hobane e susumetsa tefello ea hau le litšenyehelo tsa ho penya ka 'ngoe. Ho Adwords, o ka hlahloba lintlha tsa boleng ba mantsoe a hau a bohlokoa ho bona bohlokoa ba papatso ea hau. Lintlha tsa boleng ke nomoro eo Google e fanang ka eona lentsoe le leng le le leng la sehlooho. Lintlha tsa boleng bo holimo li bolela hore papatso ea hau e tla beoa kaholimo ho bahlolisani ba hau bao lintlha tsa bona li leng tlase.

Hang ha u se u e-na le lethathamo la mantsoe a bohlokoa, o ka qala ho haha ​​​​leqephe la ho lulisa le shebaneng le mantsoe ana a bohlokoa. Leqephe lena la ho fihla le tla tataisa bakopi ba bacha ba batlang ho sebetsa khoebong ea hau. Ho phaella maqepheng a ho lulisa, o ka boela oa tsamaisa matšolo a Adwords ho lebisa mantsoe ana a bohlokoa.

Ntho e 'ngoe eo u lokelang ho e ela hloko ha u khetha mantsoe a sehlooho bakeng sa letšolo la hau la papatso ke bophahamo ba ho batla ba mantsoe a hau a bohlokoa. Mantsoe a sehlooho a nang le palo e phahameng ea ho batla a bitsa chelete e ngata ho feta ho reka. Sena se bolela hore o lokela ho khetha mantsoe a seng makae feela a nang le molumo o itekanetseng oa ho batla. Sena se tla u thusa ho boloka tekanyetso ea hau bakeng sa mantsoe a mang a bohlokoa a ka hlahisang litholoana.

E lumella likhoebo ho latela ts'ebetso ea lipapatso tsa bona

Google AdWords e lumella likhoebo ho latela ts'ebetso ea lipapatso tsa bona, ho kenyelletsa hore na ba fumana ho tobetsa tse kae le hore na ba hlahisa thekiso e kae. Likhoebo le tsona li ka beha likhakanyo tsa lichelete le ho li fetola ha ho hlokahala. Ka mohlala, haeba u batla ho sebelisa chelete e itseng ka ho tobetsa, o ka beha tekanyetso e tlase ea lisebelisoa tse itseng le tekanyetso e phahameng ea lisebelisoa tse ling. Joale, AdWords e tla ikamahanya le litefiso tsa hau ho latela phutuho ea hau.

Ho latela phetoho ke tsela e 'ngoe ea ho latela katleho ea lipapatso tsa hau. E u lumella ho bona hore na u fumane bareki ba bakae ka lipapatso tsa hau le kakaretso ea chelete eo u e sebelisitseng phetohong e 'ngoe le e' ngoe.. Karolo ena ke ea boikhethelo, empa ntle le yona, o tla tlameha ho hakanya hore na o ka lebella ROI e kae ho tsoa lets'olo la hau. Ka ho latedisa phetoho, o ka Track ntho e 'ngoe le e' ngoe ho tloha ho thekiso ea sebaka sa marang-rang ho ea ho downloads download ho isa mehala, esita le ho lekanya ROI ho tloha phetohong e 'ngoe le e' ngoe.

Google AdWords ke sesebelisoa sa bohlokoa bakeng sa likhoebo tse nyane. Leha ho le joalo, ho bohlokoa ho hopola hore o hloka ho beha leihlo le ho ntlafatsa lipapatso tsa hau khafetsa. Ho seng joalo, u ka qetella u sebelisa chelete e ngata letšolong la lipapatso tse sa faneng ka litholoana.

Monyetla o mong o motle oa ho sebelisa Google AdWords ke mofuta oa ho patala ka ho panya. Ho lefa feela ha motho a tobetsa papatso ea hau ho lumella likhoebo ho boloka chelete. Holim'a moo, Adwords e lumella likhoebo ho latela ts'ebetso ea lipapatso tsa bona ka ho latela hore na ke lipapatso life tse totobalitsoeng le tse shebiloeng ke mosebelisi..

Google's Adwords ke sethala sa papatso se lumellang likhoebo ho shebana le basebelisi ho pholletsa le marang-rang a ho batla le ho bonts'a. Lipapatso li entsoe ka mantsoe a bohlokoa le kopi ea lipapatso tse tsamaellanang le seo mofuputsi a se batlang. Lenaneo le bonolo haholo ho basebelisi 'me le lumella likhoebo ho qala le ho emisa matšolo habonolo. Litlhahiso tse ling tsa ho fumana molemo ka ho fetisisa ke tsena.

Google AdWords ke papali e lefang ka ho fetesisa (PPC) sethaleng sa papatso

Sethala sa papatso sa Google AdWords se u fa monyetla oa ho beha lipapatso leqepheng la sephetho sa enjine ea patlo ea Google ka ho khetha mantsoe a ikhethileng a ho batla.. Sethala se u lumella ho etsa kopo ea mantsoe a bohlokoa ho fumana ka pel'a bamameli ba nepahetseng, hape e fana ka metrics ho u thusa ho tseba hore na papatso ea hau e sebetsa hakae. E boetse e o nolofalletsa ho fihlela bareki bao e ka bang bareki hohle moo ba leng teng, le ho sa tsotellehe hore na ba sebelisa sesebelisoa sefe.

Papatso ea Pay-per-click ke tsela e ntle ea ho fihlela bamameli ba hau kae kapa kae moo ba leng teng. Ka Google AdWords, o ka bapatsa lihlahisoa le lits'ebeletso tsa hau ka nako efe kapa efe. Haeba u batla ho holisa khoebo ea hau mme u batla ho eketsa ponahalo ea hau, Papatso ea PPC ke letsete le letle haholo.

Lipapatso tsa Google li boetse li u fa khetho ea ho bapatsa khoebo ea hau kantle ho Patlo ea Google. E u lumella ho beha lipapatso ho likete tsa marang-rang marang-rang. U ka khetha libaka tseo u batlang ho bapatsa ho tsona, hammoho le hore na u batla ho lebisa batho ba mofuta ofe. Ena ke tsela e ntle ea ho eketsa phihlello ea hau ho bamameli ba nepahetseng le ho boloka chelete.

Ha u ntse u etsa lets'olo la papatso la ho patala ka ho panya, ho bohlokoa ho hopola liphetoho. Ha letšolo la hau le ntse le kopanngoa le ho feta, ho na le monyetla o moholo oa ho fetolela bafuputsi. U ka sebelisa lintlha tseo u li bokellang ho ngola lipapatso tsa hau le ho hlophisa tekanyetso ea hau. Ka tsela ena, u tla tseba hantle hore na lipapatso tsa hau li tlisa eng.

Google AdWords e fana ka mefuta e supileng e fapaneng ea lets'olo. Tsena li kenyelletsa lipapatso tsa lipatlisiso, hlahisa lipapatso, le matšolo a ho reka. E 'ngoe le e 'ngoe e shebane le bamameli ba itseng. U ka sebelisa Google Display Network ho shebana le palo ea batho le bamameli.

E lumella likhoebo ho lebisa basebelisi ho batla le ho bonts'a marang-rang

Google Adwords e lumella likhoebo hore li shebane le basebelisi ba marang-rang a ho batla le ho bonts'a. Leha lipapatso tsa patlo li shebile basebelisi ba batlang sehlahisoa kapa litšebeletso, Lipapatso li shebane le basebelisi ba batlang libaka tse ling tsa Marang-rang. Sena se lumella likhoebo ho fihlela bamameli ba shebiloeng haholoanyane le ho eketsa tlhokomeliso ea lebitso la bona.

Ho latela mofuta oa khoebo, likhoebo li ka lebisa mefuta e fapaneng ea basebelisi ba sebelisang Adwords. Ka mohlala, baphatlalatsi ba bonts'a ba ka shebisa basebelisi ba kileng ba fihla sebakeng sa bona sa marang-rang bekeng e fetileng kapa tse peli. Mefuta ena ea basebelisi e tsejoa e le basebelisi ba chesang. Baphatlalatsi ba bonts'a ba fetola litefiso tsa bona ho latela basebelisi bana.

Leha marang-rang a ho batla a na le lipapatso tsa mongolo, marang-rang a bonts'ang a lumella likhoebo ho shebana le basebelisi ka litšoantšo le lipapatso tsa video. Lipapatso tse bonts'ang li ka behoa libakeng tsa balekane ba Google hammoho le Gmail, YouTube, le liwebsaete tse ling tse likete. Tsena ke libaka tse lefuoang 'me li sebetsa hantle haholo bakeng sa likhoebo tse batlang ho hlahisa lihlahisoa kapa litšebeletso tsa tsona ka karolo ea pono.

Ho phaella tabeng ea ho shebisisa sehlooho, likhoebo li ka shebana le basebelisi ho latela lithahasello tsa bona. Ho shebana le thahasello ho lumella likhoebo ho fana ka lipapatso ho liwebsaete tse nang le sehlooho se amanang le sehlahisoa kapa tšebeletso e itseng. Ka mohlala, khoebo e rekisang lijo tse phetseng hantle e ka khetha ho lebisa basebelisi ba etelang libaka tse nang le sehlooho sa bophelo bo botle. Ka mokhoa o ts'oanang, babapatsi ba ka lebisa basebelisi ho latela lilemo tsa bona, bong, chelete ea lelapa, le boemo ba botsoali. Ka mohlala, mobapatsi ea rekisang liaparo tsa basali a ka thibela lipapatso tsa bona ho basebelisi ba basali.

E lumella babapatsi ho etsa kopo ka mantsoe a bohlokoa a tšoailoeng

Google e tlositse lithibelo tse neng li thibela barekisi ho reka mantsoe a bohlokoa a tšoailoeng. Likhamphani tse ngata tse kholo li na le mabitso a tsona a ngolisitsoeng e le matšoao a khoebo. Sena se bolela hore ke bona beng ba lipehelo feela 'me ba ke ke ba sebelisoa ke mefuta e meng. Leha ho le joalo, barekisi ba molaong ba lumelletsoe ho sebelisa mantsoe a tšoailoeng lipapatsong tsa bona.

Leha ho le joalo, likhoebo tse rekang mantsoe a bohlokoa a tšoailoeng li tlameha ho lula ka har'a meeli ea molao. Khopi ea papatso le URL ea sebaka ha ea tlameha ho ba le lets'oao la mohlolisani. Sena se tiisa hore tikoloho ea Lipapatso tsa Google ha se ea mahala bakeng sa bohle. Ka mohlala, ho ikopanya le morekisi oa lense 1-800 Mabitso a ts'ositsoe ho qosoa 14 ea bahlolisani ba eona bakeng sa tlolo ea molao ea matšoao a khoebo mme ba ba qobella ho emisa ho reka mantsoe a bohlokoa a tšoanang.

Google ha e sa tla hlola e etsa lipatlisiso ka mantsoe a bohlokoa a tšoailoeng, empa e tla tswela pele ho fokotsa tshebediso ya dipehelo dibakeng tse itseng. China, mohlala, mantsoe a tšoailoeng a ke ke a hlola a hlahisa lipapatso. Le hoja tšireletso ea matšoao a khoebo e se tlhokahalo e feletseng, babapatsi ba ka sebelisa matšoao e le mokhoa oa ho qoba ho thibeloa sethaleng sa papatso sa Google.

Leha ho le joalo, beng ba mabitso ba tšoenyehile ka mokhoa oa Google oa ho lumella baphatlalatsi ho etsa kopo ka mantsoe a tšoailoeng. Ba bolela hore Google e utsoa lebitso la bona ka leeme mme e baka pherekano har'a bareki. Mokhoa ona o kanna oa se molaong, empa Google e lumella babapatsi ho etsa kopo ka mantsoe a tšoailoeng linaheng tse ling, ho kenyeletsa le United States.

Leha matshwao a kgwebo a ka sebediswa mantsweng a patlo a sireleditsweng ke letshwao la kgwebo, ho ka ba thata ho khetholla pakeng tsa bona. Matshwao a mang a kgwebo ke mantswe a akaretsang, ha tse ling e le matšoao a ngolisitsoeng. Ho etsa tefiso ho latela matshwao a kgwebo ho ka ba molaong haeba khamphani e e sebedisa ho bapatsa dihlahiswa tsa bona. Maemong a mangata, ho eletsoa ho buisana le 'muelli oa molao pele o leka ho etsa kopo ka lipehelo tsa matšoao a khoebo.

Ho bonolo ho e sebelisa

Google AdWords ke lenaneo la papatso le tsoang ho Google. Ho na le mekhoa e 'meli ea mantlha ea ho bapatsa ka AdWords. Ea pele ke ho beha tekanyetso le ho etsa kopo, e leng chelete eo u tla e lefa ka ho tobetsa. Batho ba bangata ba qala ka ho sebelisa mokhoa oa ho etsa kopo oa othomathike, empa hape hoa khoneha ho etsa kopo ea hau ka letsoho. Ho reka ka letsoho hangata ho theko e tlase, empa e ka hloka tlhokomelo e eketsehileng.

Mokhoa oa bobeli ke ho sebelisa Keyword Planner, e leng sesebelisoa se matla se u nolofalletsang ho fumana mantsoe a bohlokoa a hlahisang sephethephethe. U ka boela ua etsa liphetoho ntle le marang-rang u sebelisa Ads Editor. Ho sebelisa Keyword Planner ho boetse ho u lumella ho fetola lipapatso tsa hau ka bongata. U ka sebelisa tab ea lapeng ho bona lintlha tse khahlang tsa mantsoe a hau a bohlokoa.

Ho qala ka, o tla hloka ho theha ak'haonte ea Google. Ha ho nke nako e telele ho theha akhaonto ea mahala, mme ho bonolo haholo ho qala. Ho tloha moo, o ka theha lets'olo la hau la pele. Hang ha u se u thehile akhaonto ea hau, u tla khona ho beha tekanyetso ea hau le bamameli ba hau ba batlang. Hape o ka seta litefiso tsa hau mme oa ngola kopi ea hau ea lipapatso.

E 'ngoe ea lintho tsa bohlokoa tseo u lokelang ho li hopola ha u sebelisa Google AdWords ke hore u tlameha ho ntlafatsa lipapatso tsa hau. Ha lipapatso tsa hau li ntlafatsoa haholoanyane, monyetla o motle oo ba tla ba le oona oa ho hlahisa phaello ho tsetelo. Haele hantle, ho latela tlaleho ea Google Economic Impact Report, likhoebo li ka etsa joalo ka $2 ka dollar ka papatso ea AdWords.

E rarahane

Likhoebo tse ngata tse nyenyane li bula akhaonto ka Adwords empa ha li utloisise hore na tsamaiso e sebetsa joang. Ha ba na nako ea ho inehela ts'ebetsong mme ha ba utloisise mokhoa oa ho reka. Google e laola likhakanyo tsa lipapatso, 'me e ke ke ea bontša lipapatso tse nang le theko e tlase haholo.

Google AdWords ke sethala sa papatso se lefang ka ho panya se lumellang likhoebo ho khetha mantsoe a bohlokoa a amanang le lihlahisoa kapa litšebeletso tsa bona.. E na le scalable haholo 'me e fana ka papatso e reretsoeng sebaka. Ho thathamisitsoe ka tlase ke melao-motheo ea papatso ea AdWords. Hang ha o tseba tsena, o ka ntlafatsa lets'olo la hau ho khanna bareki ba bangata ho webosaete ea hau.

Google AdWords ke moputso o mong le o mong oa ho penya (PPC) sethaleng sa papatso

PPC (lefa ka ho tobetsa) papatso ke mokhoa o tsebahalang oa ho fihlela bamameli ba bacha le ho eketsa sephethephethe sa marang-rang. Boithuto bo bontša hore baeti ba tsoang lipapatsong tsa PPC ba na le monyetla oa ho reka ho feta baeti ba manyolo. E boetse e fana ka ROI e phahameng. Ka karolelano, babapatsi ba ka lebella ho khutlela matsete a pota-potileng $2 ka ho tobetsa.

Batho ba bangata ha ba tsebe hore ho lateloa ha phetoho ke karolo ea bohlokoa ea ho lefa papatso ka 'ngoe. Babapatsi ba bangata ba bacha ba hloleha ho lemoha bohlokoa ba ho latella phetoho. Ba bang ba bile ba hira setsi sa papatso sa dijithale ho sebetsana le matšolo a bona a PPC, empa ba hloleha ho hlokomela hore setsi ha se utloisise merero ea bona ea khoebo le tlhokahalo ea ho latela phetoho. Ka hona, barekisi ba dijithale ba tlameha ho ruta bareki mokhoa oa ho theha tracking ea phetoho ka lehlakoreng la PPC le webosaete.

Papatso ea ho patala ka ho panya e kenyelletsa ho reka lipapatso ho tsoa lienjineng tsa patlo bakeng sa mantsoe a bohlokoa. Papatso e hlahisoa ka holimo kapa ka thoko ho liphetho tsa lipatlisiso tsa tlhaho. Theko ea ho penya e khethoa ke tefiso e kholo le lintlha tsa boleng ba papatso. Litheko li ka tloha ho lisente tse 'maloa ho isa ho lidolara tse makholo a' maloa. Litheko tse phahameng ha li fumanehe, leha ho le joalo. Ka mohlala, haeba papatso ea hau e bua ka ak'haonte ea mahala ea ho hlahloba khoebo, a $10 kopo e tla netefatsa hore papatso ea hau e maemong a holimo liphethong tsa lipatlisiso.

Ho sebelisa Google AdWords ho khothaletsa khoebo ea hau ke tsela ea bohlokoa ea ho fihlela batho bao u ba batlang. Marang-rang a ponts'o ea Google e na le libaka tse likete tse tepong. Ho feta moo, u ka khetha libaka tseo u ka li bapatsang 'me u khethe mefuta ea bamameli bao u batlang ho ba lebisa. Lipapatso tsena ha li nke sebaka sa maemo a ho batla a manyolo, empa li ka u thusa ho fihlela bareki ba hau kae kapa kae.

E lumella likhoebo ho khetha mantsoe a bohlokoa a amanang le lihlahisoa kapa litšebeletso tsa bona

Tsela e 'ngoe ea ho rua molemo ka ho fetisisa ho Adwords ke ho khetha mantsoe a bohlokoa haholo ho lihlahisoa kapa litšebeletso tsa hau. Ka mohlala, haeba u le khoebong ea ho tsamaisa meroho ea tlhaho, u ka rata ho khetha “phano ya lebokoso la meroho ya manyolo” joalo ka lebitso la hau la sehlooho. Ho sebelisa lentsoe lena la sehlooho ho tla u thusa ho hohela bareki ba nepahetseng. U ka boela ua sebelisa mefuta e fapaneng ea mantsoe ana a bohlokoa, ho kenyelletsa mopeleto o fosahetseng le mareo a puo.

Ha u khetha mantsoe a bohlokoa bakeng sa lipapatso tsa hau, etsa bonnete ba hore u li sebelisa kopi ea hau ea papatso le kopi ea leqephe la ho fihla. Hangata, u ke ke ua tseba hore na ke mantsoe afe a bohlokoa a tla sebetsa ho fihlela u a leka. Ka hona, ho molemo ho tsamaea le maikutlo a hau ha u khetha mantsoe a sehlooho bakeng sa letšolo la hau.

Tsela e 'ngoe ea ho fumana mantsoe a bohlokoa ke ho sebelisa moralo oa mantsoe a sehlooho. Sesebelisoa sena se u thusa ho fumana mantsoe a macha ka ho batla mantsoe a bohlokoa a tšoanang ho liwebsaete tsa tlholisano. Ho feta moo, Google Analytics e tla u bontša hore na batho ba se ba ntse ba sebelisa mantsoe afe ho fumana sebaka sa hau sa marang-rang. Ka tsela ena, u ke ke ua qothisana lehlokoa le sephethephethe se teng.

E fana ka papatso e lebisitsoeng sebakeng sa marang-rang le ho shebisisa hape

Retargeting e u fa monyetla oa ho khutlisetsa baeti ba kileng ba etela sebaka sa hau sa Marang-rang nakong e fetileng. E sebetsa ka ho beha sekhechana se senyenyane sa khoutu, e bitsoang pixel, webosaeteng ea hau. Pixel ha e bonahale ho baeti ba sebaka, empa e lahlela cookie e sa tsejoeng, e nolofalletsang mofani oa retaging ho tseba hore na a ka u fa lipapatso neng.

E matla haholo

Google AdWords ke mokhoa o kotsi haholo oa papatso ea inthaneteng. Sena se bolela hore chelete e ngata e tsetelitsoeng phutuhong ea hau e tla hlahisa phaello e ngata. E boetse e pepenene haholo. Hore na o shebane le likhoebo tsa lehae kapa lefats'e lohle, u ka bona se sebetsang le se sa sebetseng. Ka bokhoni ba ho lekanya ROI le litefiso tsa phetoho, o ka hlophisa lets'olo la hau bakeng sa liphetoho tse ling.

E boetse e ntlafala haholo, ho bolela hore tekanyetso ea hau e ka hola ha khoebo ea hau e ntse e hola. U ka eketsa tekanyetso ea hau haeba u ka fumana lets'olo la papatso le nang le phaello. Sena se tla lebisa ho phaello e eketsehileng le ho etella pele. AdWords ke mokhoa o potlakileng le o sebetsang oa ho hohela sephethephethe sa boleng sebakeng sa hau sa marang-rang. U ka etsa lipapatso tse khahlang mahlo tse fetohang hantle. U ka boela ua fokotsa litšenyehelo tsa lipapatso tsa hau ka ho tsepamisa maikutlo ho mantsoe a bohlokoa.

E lumella likhoebo ho ntlafatsa litefiso ho eketsa liphetoho

Khetho e ntlafalitsoeng ea kopo ea CPC ho Adwords e thusa likhoebo ho eketsa menyetla ea ho sokoloha. Mofuta ona oa kopo o phahamisa kopo hangata mme o ikemiselitse ho eketsa CTR, CVR, le CPC bakeng sa lentsoe le leng le le leng la sehlooho. E boetse e leka ho ntlafatsa litšenyehelo tsa kakaretso ka ho tobetsa. Ho molemo ho sebelisa mofuta ona oa kopo haeba u batla ho eketsa liphetoho tsa hau.

Leano la tlhahiso ea Maximize Conversions le lumella likhoebo ho ntlafatsa litefiso tsa tsona ho holisa liphetoho ntle le ho sebelisa chelete e ngata ho feta kamoo li ka khonang.. Leano lena le loketse likhoebo tse nyane ho isa ho tse mahareng tsa ecommerce tse se nang tekanyetso e kholo. Ka ho phahamisa litefiso, likhoebo li ka fumana maemo a holimo ho liphetho tsa lipatlisiso.

Ho ntlafatsa litefiso tsa hau ho holisa liphetoho, o tlameha ho ba le tracking ea phetoho ho Adwords. Qalong, litšenyehelo tsa hau ka theko e 'ngoe li tla ba holimo, empa ka nako, litsenyehelo tsa phetoho ka 'ngoe li tla fokotseha. Haeba u sa khone ho tseba hore na phetoho e bitsa bokae, leano lena e ka ba le qhekellang hanyane.

Smart Bidding ke karolo e sebelisang ho ithuta ka mochini ho ntlafatsa litefiso ho eketsa liphetoho. Google e hlahlobisisa matšoao a data ho tsoa patlisisong e 'ngoe le e 'ngoe ebe e eketsa kapa e fokotsa tefello ea hau ho latela monyetla oa ho sokoloha.. Litheko tse holimo li behiloe bakeng sa bafuputsi bao ho ka etsahalang hore ba reke. Leha ho le joalo, Google e boetse e hloka hore o latele liphetoho tsa hau. Ka mohlala, Google e khothaletsa hore bonyane u be le 30 liphetoho nakong e fetileng 30 matsatsi pele o ka sebelisa Target CPA le Target ROAS.

E le ho eketsa tšusumetso ea Adwords, o lokela ho khetha mantsoe a bohlokoa a amanang haufi-ufi le lihlahisoa tsa hau. Ea pele, sekaseka mantsoe a bohlokoa ao sebaka sa hau se a sebelisang khafetsa. Mantsoe a bohlokoa a amanang le khoebo ea hau a tla hlahisa ho tobetsa le ho lebisa ho eketsehileng. E 'ngoe, fumana hore na Google e bapisa mantsoe a hau a bohlokoa hakae. Ho na le mefuta e mene e fapaneng ea papali: ehlile, poleloana, bophara, le ho shebisana hape.

Patlisiso ea mantsoe a sehlooho

Patlisiso ea mantsoe a sehlooho ke mokhoa oa ho fumana mantsoe a bohlokoa ka ho fetisisa bakeng sa lipapatso tsa hau. E fana ka temohisiso ho seo bamameli ba hau ba batlang ho se batla inthaneteng mme e ka u thusa ho theha leano la litaba le moralo oa papatso. Mantsoe a sehlooho a sebelisoa ke batho ho batla boitsebiso, thepa, le litšebeletso ho web. Ka ho beha litaba tsa hau ka pele ho basebelisi bana, o tla ntlafatsa menyetla ea hau ea ho fumana thekiso.

Karolo e ka sehloohong ea lipatlisiso tsa mantsoe a bohlokoa ke ho sekaseka meqolo ea lipatlisiso. Sena se etsoa ka ho kenya lentsoe la sehlooho mochineng oa ho batla le ho hlahloba liphetho. Holim'a moo, o lokela ho etsa lipatlisiso ka mantsoe a tšoanang. Ka mantsoe a mang, haeba bareki ba hau ba batla lisebelisoa tsa lihloela, u kanna ua batla ho shebisa lipatlo tseo.

U boetse u batla ho tseba baphadisani ba hao. Haeba u rekisa sehlahisoa kapa tšebeletso inthaneteng, o ka li shebana le lipapatso tsa mabenkele le maqephe a lulisa a ntlafalitsoeng. Empa haeba sehlahisoa kapa tšebeletso ea hau e le ea lehae, o lokela ho tsepamisa maikutlo ho mantsoe a bohlokoa a lehae ho fapana le a lefats'e. Ho etsa sena, u ka sebelisa sesebelisoa sa ho etsa lipatlisiso tsa mantsoe a bohlokoa ho tseba mantsoe a bohlokoa ka ho fetisisa.

Patlisiso ea mantsoe a bohlokoa ke karolo ea bohlokoa ea SEO. Ka ho etsa lipatlisiso, u ka fumana mantsoe a bohlokoa haholo bakeng sa lipapatso tsa hau. Ka ho khetha mantsoe a bohlokoa, o tla boloka nako le chelete. Holim'a moo, e tla u thusa ho theha litaba tse amanang le bamameli ba hau. U ka fumana mantsoe a bohlokoa ka ho fetesisa u sebelisa lisebelisoa tse kang Google's keyword planner. Sesebelisoa sena se u thusa ho lekola mekhoa ka nako ea nnete le ho tseba hore na ke batho ba bakae ba batlang mantsoe a bohlokoa. Ho feta moo, e u fa lethathamo la lipoleloana tse nang le molumo o phahameng oa ho batla, tse ntseng di tuma le tse ntseng di hola ka setumo.

Patlisiso ea mantsoe a bohlokoa e bohlokoa molemong oa katleho ea letšolo la Adwords. E u thusa ho tseba mantsoe a bohlokoa ka ho fetisisa a tla eketsa sephethephethe sebakeng sa hau sa marang-rang. Hang ha u se u tseba hore na ke mantsoe afe a sehlooho a lebisitsoeng haholo, o ka etsa letšolo la lipapatso ho li potoloha. U ka boela ua etsa hore lipapatso tsa hau li shebane le ho feta ka ho shebana le 'maraka o monyenyane oa sepheo.

Mantsoe a bohlokoa ka ho fetisisa a tla amana haholo le sehlahisoa sa hau mme a be le tlhōlisano e tlaase. Ka ho khetha mantsoe a sehlooho a mohatla o molelele, o ka eketsa menyetla ea ho fihlela bamameli ba hau le ho rekisa lihlahisoa ka phaello. Ntle le lipatlisiso tsa mantsoe a sehlooho, u ka sebelisa moralo oa mantsoe a bohlokoa oa Google ho fumana mantsoe a bohlokoa le lipoleloana tse tsebahalang haholo bakeng sa lipapatso tsa hau. Sesebelisoa se boetse se fana ka mantsoe a bohlokoa a amanang, e tla u thusa ho etsa qeto ka leano la ho reka.

Ho reka mantsoe a bohlokoa

Ho reka mantsoe a bohlokoa ke mokhoa o matla oa ho matlafatsa ts'ebetso ea letšolo la hau la papatso. E u lumella ho lebisa bamameli ba hau ka nepo le ho ba le CPC e phahameng. Bakeng sa lets'olo le atlehileng la papatso, o hloka ho khetha ka hloko mantsoe a bohlokoa ao u batlang ho a phatlalatsa. E phahametse CPC, ho ntlafatsa menyetla ea hau ea ho ba boemong bo phahameng ka lienjineri tsa ho batla.

U ka fetola kopo ea hau ka bouena kapa ua sebelisa sesebelisoa se itirisang sa ho reka. Le hoja ea ho qetela e ka nka nako e teletsana, e fana ka taolo ea granular le tiiso ea hore liphetoho li kenngoa ts'ebetsong hang-hang. Leha ho le joalo, lisebelisoa tsa ho reka ka boiketsetso ha li khothalletsoe bakeng sa li-account tse kholo hobane ho thata ho beha leihlo liphetho le ho fokotsa bokhoni ba hau ba ho bona “setšoantšo se seholo.” Ho reka ka letsoho ho u lumella ho beha leihlo mantsoe a hau a bohlokoa ka mantsoe a mang, ntle le ho senya tekanyetso ea hau ea lipapatso.

U ka sebelisa sesebelisoa sa mahala sa ho fetolela mantsoe a sehlooho sa Google ho fumana katleho ea phutuho ea mantsoe a bohlokoa. Sesebelisoa sena se u fa litlaleho tse bapisang litšenyehelo ka ho tobetsa ho ea ho liphetoho. Ka data ena, o ka fetola litšenyehelo tse phahameng ka ho tobetsa ho eketsa phaello ea hau. Sesebelisoa sena se tla boela se u tsebise hore na u sebelisa chelete e ngata haholo ka lentsoe le itseng la sehlooho.

U ka boela ua seta mofuta oa papali ea lentsoe la sehlooho. Mofuta oa kamehla oa papali ke Broad, ho bolelang hore papatso ea hau e tla hlaha sephethong sefe kapa sefe sa lentsoe la sehlooho. Sena se ka fella ka palo e phahameng ea maikutlo, empa e ka boela ea baka litšenyehelo tse phahameng. U ka sebelisa mefuta e meng ea papali, joalo ka Match Match, Hantle Match, kapa Negative Match.

U ka boela ua beha tefiso ea hau ea max CPC sehlopheng sa lipapatso le boemo ba mantsoe a sehlooho. Babapatsi ba bangata ba qala ka tefiso e kholo ea CPC ea US$1. Leha ho le joalo, u ka boela ua beha tefiso e kholo ea CPC ea mantsoe a bohlokoa ka ho sebelisa sesebelisoa se kang Maximize Clicks.

Ntho e 'ngoe eo u ka e nahanang ha u reka mantsoe a bohlokoa ho Adwords ke Lintlha tsa Boleng. Lintlha tsa boleng bo holimo li bolela hore papatso ea hau e amana haholo le seo u se batlang. Google e tla fana ka maemo a holimo lipapatsong tse nang le Lintlha tsa Boleng bo holimo.

Ho shebisana hape

Ho shebana hape le Adwords ke mokhoa o motle oa ho hohela bareki ba teng le ho hohela ba bacha. E kenyelletsa ho beha li-tag tsa Script webosaeteng ea hau tse tla u nolofalletsa ho fihlela bamameli ba hau liwebsaeteng tse ling.. Google e u lumella ho arola bamameli ba hau ho latela lihlahisoa kapa litšebeletso tseo ba li boneng sebakeng sa hau sa marang-rang. Ka ho etsa joalo, o tla khona ho hlahisa lipapatso tse lebisitsoeng ho batho bao.

Lipapatso tse shebaneng le tsona li tla hlaha skrineng sa komporo ea motho kamora hore a shebe leqephe le itseng. Mohlala, motho ea kileng a ea leqepheng la lehae la sebaka sa hau sa marang-rang o tla bontšoa papatso e ikhethileng bakeng sa lihlahisoa tse tšoanang. Lipapatso li boetse li bonahala ho batho ba batlang khoebo ea hau ho Lipatlisiso tsa Google.

Haeba u le mocha oa ho bapatsa, Adwords ke sebaka se setle sa ho qala. Sesebelisoa sena se matla se u lumella ho bonts'a lipapatso ho bareki ba nakong e fetileng ha ba ntse ba bala liwebosaete tse fapaneng, bonts'a libaka tsa marang-rang, lisebelisoa tsa mobile, le livideo tsa YouTube. Sena se o nolofalletsa ho sebelisana hape le bareki ba teng le ho eketsa litefiso tsa hau tsa ho sokoloha.

Litšenyehelo ka ho tobetsa

Ha o sebelisa Google Adwords bakeng sa khoebo ea hau, o tlameha ho tseba hore na o tla bitsa chelete e kae ho penya. Chelete ena e itšetlehile ka sehlahisoa sa hau, indasteri, le 'maraka oa sepheo. Leha ho le joalo, u lokela ho hopola hore ka karolelano litšenyehelo ka ho tobetsa ke $269 bakeng sa papatso ea ho batla le $0,63 bakeng sa papatso ea ponts'o. Theko e ngoe le e ngoe e angoa ke lintlha tsa boleng ba papatso ea hau, bid, le tlholisano.

Google's Keyword Tool e u bontša CPC e tloaelehileng bakeng sa mantsoe a bohlokoa a sebelisoang hangata. Ho bonolo ho bapisa li-CPC tsa mantsoe a bohlokoa ho bona hore na ke ofe ea tla tlisa phaello e ntle ka ho fetisisa. Google e re kholomo ena e ncha e tla nepahala ho feta Keyword Tool e fetileng, empa sena se tla fella ka boleng bo fapaneng hanyane ho lisebelisoa ka bobeli.

Theko e 'ngoe le e 'ngoe ea ho penya ke mofuta oa litheko tsa papatso moo mobapatsi a lefang mohatisi nako le nako ha a tobetse papatso.. Sena se nolofalletsa babapatsi ho hokahanya matsete a bona a papatso ho ROI. Theko ea mofuta o mong le o mong oa ho tobetsa ke e 'ngoe ea mekhoa e tsebahalang haholo bakeng sa papatso ea inthaneteng. E thusa barekisi ho fumana litšenyehelo tse nepahetseng ka ho tobetsa ka ho sebelisa maano a fapaneng a ho reka. Sepheo ke ho eketsa palo ea ho tobetsa bakeng sa litšenyehelo tse tlaase ka ho fetisisa. Ka mohlala, lebenkele le lenyenyane la liaparo le ka sebelisa papatso ea CPC ho Facebook ho khothaletsa moaparo o mocha. Haeba mosebelisi a phutha ho feta papatso, morekisi a ke ke a tlameha ho lefa mobapatsi.

Har'a lintlha tse ngata tse amang litšenyehelo ka ho tobetsa, theko ea sehlahisoa ke eona ea bohlokoa ka ho fetisisa. Theko e phahameng ea sehlahisoa, theko e phahameng ka ho fetesisa. Maemong a mang, CPC e phahameng e molemo bakeng sa khoebo ea hau. Ka mohlala, haeba u rekisa liaparo, litšenyehelo ka ho tobetsa ha hempe e ka ba holimo ho feta litšenyehelo tsa hempe.

Ho na le mefuta e 'meli ea theko ea ho tobetsa ka nako e sebelisoang le Google AdWords. E 'ngoe e bitsoa CPC e tsitsitseng, mme e bolela tšebelisano pakeng tsa mobapatsi le mohatisi. Moetso ona o lumella babapatsi ho beha tefiso ea bona e kholo bakeng sa ho penya ka 'ngoe, le ho eketsa menyetla ea bona ea ho lula sebakeng se setle sa lipapatso.

Adwords ke e 'ngoe ea mekhoa e tsebahalang haholo le e nang le phaello ea ho bapatsa inthaneteng. U ka fihlela bamameli ba bangata ka thuso ea Adwords. Sethala sa Google se bile teng ka lilemo tse ka bang mashome a mabeli. Ho latela lipatlisiso, barekisi ba etsa ROI ea $116 limilione tse likete ka selemo sethaleng, me ba fumana chelete e kaalo ka $8 bakeng sa dollar e 'ngoe le e 'ngoe eo ba e sebelisang sethaleng.

Litšenyehelo

Ha u nka qeto ea ho sebelisa Google AdWords bakeng sa letšolo la hau la ho bapatsa, u lokela ho hlokomela litšenyehelo tsa lentsoe le leng le le leng la sehlooho. Sena se tla u thusa ho lula ka har'a tekanyetso ea hau, hape e tla u fa leseli la mekhoa e ntseng e hola ka litšenyehelo tsa AdWords. Ho fumana maikutlo a litšenyehelo tsa lentsoe la sehlooho, sheba mantsoe a eona a holimo-limo a leshome a turang haholo a AdWords.

Litšenyehelo tsa AdWords li fapana ho latela mantsoe a bohlokoa le indasteri. Empa ka kakaretso, karolelano ea litšenyehelo ka ho tobetsa e ka bang $2.32 marangrang a ho batla le $0.58 marangrang a ponts'o. Tlhaloso e qaqileng ea metrics ea AdWords e fumaneha webosaeteng ea Google. Lintlha tsa Boleng tsa lentsoe le leng le le leng la sehlooho li ama katleho ea eona ea litšenyehelo, kahoo ho etsa bonnete ba hore papatso ea hau e na le Lintlha tsa Boleng bo phahameng ho tla u bolokela chelete le ho etsa hore papatso ea hau e bonoe ke basebelisi ba bangata.

Ho sebelisa sesebelisoa sa moralo oa mantsoe a bohlokoa ho ka u thusa ho hakanya litšenyehelo tsa mantsoe a bohlokoa bakeng sa khoebo ea hau. Sena ke sesebelisoa sa mahala se fanoeng ke Lipapatso tsa Google se tla u lumella ho nahana ka mantsoe a fapaneng a amanang le khoebo ea hau le ho fumana hore na litšenyehelo tsa e 'ngoe le e 'ngoe ke life.. Haeba o sa tsebe hantle hore na o khetha mantsoe afe a bohlokoa, sebelisa Google's keyword planner ho fumana hore na bamameli ba hau ba batla mantsoe afe a ho batla.

Litšenyehelo tsa AdWords li ipapisitse le hore na u lakatsa ho penya hangata hakae. Ka mohlala, u ka tlameha ho lefa bakeng sa mantsoe a sehlooho a sa tumang ho feta a mang, empa mantsoe ana a bohlokoa a tla eketsa phaello ea hau. U ka laola CPC ea hau ka ho beha tekanyetso e phahameng ea letsatsi le letsatsi.

Mantsoe a sehlooho

Ha u etsa lets'olo u sebelisa Google Adwords, o hloka ho tseba ho khetha mantsoe a bohlokoa bakeng sa khoebo ea hau. Sepheo ke ho hohela ho penya batho ba tšoanelehang papatsong ea hau le ho boloka litšenyehelo tsa hau tsa ho tobetsa li le tlase kamoo ho ka khonehang. Mantsoe a sehlooho a phahameng a tlisa sephethephethe se eketsehileng, empa li boetse li na le tlhōlisano ebile li turu haholo. Ho theha tekanyo e nepahetseng pakeng tsa molumo le theko ke bonono le saense.

E 'ngoe ea litsela tse molemohali tsa ho etsa sena ke ho sebelisa Google's keyword planner. Sesebelisoa sena se tla u bontša palo ea lipatlisiso bakeng sa lentsoe le itseng la sehlooho, hammoho le litšenyehelo ka ho tobetsa ka ho fetesisa le tlholisano ea lentsoe leo la sehlooho. Sesebelisoa sena se tla u bontša mantsoe le lipoleloana tse tšoanang tseo bahlolisani ba hau ba li sebelisang.

Hang ha o tseba mantsoe a bohlokoa a tla hohela baeti ba bangata, o ka ntlafatsa sebaka sa hau sa marang-rang ho ba hohela. Mantsoe a bohlokoa a tla eketsa litefiso tsa hau tsa ho sokoloha, theola litšenyehelo tsa hau ka ho tobetsa, le ho khanna sephethephethe se eketsehileng sebakeng sa hau sa marang-rang. Sena se tla fella ka litšenyehelo tse tlase tsa papatso le phaello e phahameng ea matsete. U ka boela ua sebelisa sesebelisoa sa mantsoe a sehlooho ho hlahisa maikutlo bakeng sa li-post le litaba tsa blog.

E 'ngoe ea litsela tse molemohali tsa ho fumana mantsoe a bohlokoa ke ho sebelisa poleloana e bapisang le e nepahetseng hantle. Mantsoe a sehlooho a bapisang a fa babapatsi taolo e kholo ea chelete eo ba e sebelisang. Lipapatso tsena li tla hlaha bakeng sa lipatlisiso tse nang le mantsoe a mabeli potsong e le 'ngoe.

Tefiso

Ho etsa tefiso ho Adwords ke e 'ngoe ea lintlha tsa bohlokoahali lets'olo la AdWords. Sepheo ke ho eketsa ho tobetsa, liphetoho, le puseletso ka tšebeliso ea chelete. Ho na le mekhoa e fapaneng ea ho etsa kopo, ho ipapisitsoe le bamameli ba hau le tekanyetso. Litšenyehelo ka ho tobetsa (CPC) ke mofuta o atileng haholo oa ho reka, mme e sebetsa hantle bakeng sa liwebosaete tse hlokang ho hohela mefuta e itseng ea baeti. Leha ho le joalo, ha e sebetse hantle bakeng sa liwebsaete tse hlokang ho hlahisa palo e kholo ea sephethephethe sa letsatsi le letsatsi. Litefiso tsa CPM li sebelisoa bakeng sa lipapatso tse hlahang liwebsaeteng tse amanang le lihlahisoa kapa litšebeletso tse buelloang sebakeng sa marang-rang..

Ntle le ho reka mantsoe a bohlokoa, hape u lokela ho ela hloko hore na baphadisani ba hau ba hlaha hangata hakae liphethong tsa lipatlisiso. Ka ho sekaseka hore na lipapatso tsa bona li hlaha hakae ho SERP, u ka tseba hore na u ka hlahella joang tlholisanong. Ho feta moo, u ka boela ua sheba moo baphadisani ba hao ba hlahang teng 'me u fumane karolo ea bona ea maikutlo.

Matšolo a Smart AdWords a arola likopo tsa bona ka litsela tse fapaneng “lihlopha tsa lipapatso” le ho li hlahloba ka thoko. Smart Bidding e sebelisa mekhoa e metle ho tloha matšolong a hau a fetileng ho ea ho matšolo a hau a macha. E tla batla lipaterone lipakeng tsa lipapatso le ho ntlafatsa ho latela lintlha tseo e li bokellang. Ho qala, u ka bala tataiso ea Google mabapi le mokhoa oa ho sebelisa mokhoa ona.

Lintlha tsa boleng

Haeba u sebelisa Google Adwords ho ntšetsa pele sebaka sa hau sa marang-rang, ho bohlokoa ho utloisisa bohlokoa ba Lintlha tsa Boleng. Nomoro ena e tla khetholla boemo ba papatso ea hau le litšenyehelo. Haeba u na le litaba tsa boleng bo holimo leqepheng la hau la ho fihla le lipapatso tse amehang, o tla fumana lintlha tsa boleng bo holimo. Sena se tla u thusa ho fumana boemo bo betere le ho theola CPC.

Lintlha tsa boleng ba AdWords li baloa ho tsoa ho lintlha tse 'maloa. Sena se kenyelletsa mantsoe a bohlokoa ao u a khethang le Ad ka boeona. Lintlha li u fa leseli la hore na letšolo la hau le sebetsa hakae. Lintlha tse phahameng li bolela hore u ka khona ho feta bareki ba phahameng ntle le ho lefa chelete e ngata bakeng sa lipapatso tsa hau. E boetse e netefatsa hore lipapatso tseo u li behang ha li hokahane le liwebsaete tse sa lumellaneng le litaba tsa sebaka sa hau sa marang-rang..

Lintlha tsa boleng bo tlase li tla u jella chelete e ngata. Lintlha tsa boleng li thehiloe ho data ea nalane, kahoo u ke ke ua lebella hore e be e phethahetseng, empa u ka e ntlafatsa ha nako e ntse e ea. Mohlala, o ka fetola lihlopha tse mpe tsa mantsoe a bohlokoa koping ea hau ea papatso. Ntle le moo, o ka emisa lipapatso tse nang le CTR e tlase ebe o li nkela sebaka ka tse ling.

Ho eketsa Lintlha tsa hau tsa Boleng, o lokela ho ntlafatsa leqephe la hau la ho fihla le mantsoe a bohlokoa. Papatso ea hau e lokela ho ba le mantsoe a bohlokoa a amanang le litaba tsa leqephe lena. Ho bohlokoa hape ho ntlafatsa kopi ea lipapatso. E lokela ho lumellana le lentsoe la sehlooho 'me e be le litemana tse amanang le eona. Ka ho etsa joalo, o tla ntlafatsa Lintlha tsa hau tsa Boleng ho Google Adwords.

Keketso ea lipapatso

Katoloso ea lipapatso ke litsela tse ntle tsa ho eketsa lintlha tse ling papatsong ea hau. Ho e-na le ho bontša nomoro ea hau ea mohala feela, o ka kenyelletsa lintlha tse ling joalo ka lihokelo tsa sebaka sa marang-rang. Ho bohlokoa ho sebelisa likeketso tsena tsa lipapatso ka tsela e tlatselletsang karolo ea pele ea papatso ea hau. Ka ho kenyelletsa likeketso tsena tsa lipapatso papatsong ea hau, o tla khona ho fihlela bareki ba bangata ba ka bang teng.

Ho na le mefuta e 'meli ea likeketso tsa lipapatso: ka matsoho le ka ho iketsa. Ha likatoloso tsa matsoho li hloka ho seta ka letsoho, Lisebelisoa tse iketselitsoeng li ka sebelisoa ke Google. Mefuta ena ka bobeli e ka eketsoa matšolong, lihlopha tsa lipapatso, le litlaleho. U ka hlakisa le nako ea letsatsi eo likeketso tsa hau li tla sebetsa ka eona. Etsa bonnete ba hore u beha nako ea hore li bontšoe, kaha ha u batle hore batho ba letse papatso ea hau nakong ea lihora tsa mosebetsi.

Katoloso ea lipapatso le eona e ka u thusa ho ntlafatsa boleng ba ketapele ea hau. Ba thusa ho itlhophela bareki bao e ka bang bareki, e theolang litšenyehelo tsa hau ka pele. Hape, li thusa papatso ea hau ho fumana boemo bo betere moenjineng oa ho batla. Google e sebelisa lintlha tse 'maloa ho tseba boemo ba papatso liphethong tsa lipatlisiso.

Li-sitelink le tsona ke mofuta oa katoloso ea lipapatso. Li hlaha mola o le mong ho isa ho e 'meli ka tlase ho papatso ea hau mme li ka kenyelletsa tlhaloso e khuts'oane. Likatoloso tsena li ka thusa ho eketsa litefiso tsa ho tobetsa, empa e lokela ho sebediswa ka boikarabelo.

Sekhahla sa ho tobetsa

Sekhahla sa ho tobetsa bakeng sa matšolo a Adwords ke palo e tloaelehileng ea batho ba tobetsang papatso. Lipalo-palo tsena li sebelisetsoa ho ahlola hore na letšolo la lipapatso le sebetsa hakae. Sekhahla se phahameng sa ho tobetsa se tla eketsa menyetla ea hau ea ho sokoloha. Ho sebelisa mantsoe a bohlokoa a amanang le lihlahisoa le litšebeletso tsa hau ho tla ntlafatsa katleho ea papatso ea hau.

Sekhahla sa ho tobetsa se baloa ka ho arola palo ea ho penya ka palo ea maikutlo. Ka kakaretso, Lipapatso tse hlahisang maemo a holimo li lebisitsoe ho lihlahisoa le litšebeletso tsa boleng bo holimo. Leha ho le joalo, mabenkele a marang-rang a tla ba le li-CTR tse tlase. Ho eketsa CTR ea hau ho tla u thusa ho ntlafatsa ROI ea hau ka ho shebana le moreki oa hau ea loketseng.

Keketseho ea CTR e lekana le chelete e eketsehileng le liphetoho tse eketsehileng. Likanale tsa PPC li hlahisa sephethephethe se khannoang ho feta mehloli e meng ea sephethephethe. Leha ho le joalo, sekhahla sa ho tobetsa bakeng sa papatso e itseng se ka ama liphetoho le chelete. Ka lebaka leo, ho bohlokoa ho lula u beha leihlo CTR ea hau le ho etsa li-tweaks ha ho hlokahala.

Sekhahla sa ho tobetsa bakeng sa lipapatso se tlase ho feta sa lipapatso tsa patlo. Lebaka ke hobane batho ka kakaretso ha ba tobetse lipapatso tse bonts'ang hobane ba tšaba livaerase kapa litlhaselo tse ling. Sekhahla sa ho tobetsa ha papatso hangata se haufi 0.35%. U ka fumana lintlha tsena ho lipalo-palo tsa lipapatso.

AdWords ke mokhoa o motle oa ho tsamaisa kholo ea k'hamphani ea hau ea SaaS. U ka etsa papatso ea mahala ka mor'a metsotso e seng mekae, e romelle bakeng sa tlhahlobo, 'me e phele ka mor'a matsatsi a seng makae. U ka boela ua hira setsi sa profeshenale sa PPC ho u thusa ho nts'etsapele lets'olo la papatso le etselitsoeng ho tsamaisa kholo. Directive e ka u thusa ka sena, 'me e ka u fa tlhahiso ea mahala. Ntle le moo, o ka ikopanya le sechaba sa mahala sa barekisi ba SaaS se bitsoang Society.

Patlisiso ea mantsoe a sehlooho

Ha u etsa lipatlisiso tsa mantsoe a bohlokoa bakeng sa matšolo a AdWords, e 'ngoe ea lintlha tsa bohlokoa ke sepheo. U batla ho sebelisa Lipapatso tsa Google ho shebisa basebelisi ba ntseng ba batla tharollo ea mathata a bona. Leha ho le joalo, batho ba bang ba ka 'na ba sheba marang-rang ho fumana boitsebiso kapa ho batla thuto. Ha u khetha mantsoe a bohlokoa, nahana ka motsoako oa mantsoe a tlaase le a phahameng.

Ho phaella ho lipatlisiso tsa mantsoe a bohlokoa ka hare, o hloka ho batlisisa le mantsoe a bohlokoa a kantle. Kenya lenane la hau la mantsoe a bohlokoa ho Google Keyword Planner ho bona seo bafuputsi ba se batlang. U ka boela ua hlahloba Google Trends bakeng sa boleng ba lentsoe le leng le le leng la sehlooho. Haeba e ntse e fumana sephethephethe khoeli le khoeli, e kanna ea ba ea bohlokoa ho e sebelisa letšolong la hau la Adwords.

Patlisiso ea mantsoe a bohlokoa ke karolo ea bohlokoa ea papatso ea lipatlisiso tsa manyolo. E u thusa ho utloisisa bamameli ba hau mme e u fa leseli la bohlokoa. Ho fumana molemo ka ho fetisisa lipatlisisong tsa mantsoe a sehlooho, o hloka ho ba le lisebelisoa tse nepahetseng le mohopolo o nepahetseng. Ho na le lisebelisoa tse 'maloa tsa mahala tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa, empa o kanna oa batla ho lefa hanyane bakeng sa sesebelisoa se tsoetseng pele.

Patlisiso ea mantsoe a bohlokoa bakeng sa matšolo a Adwords e lokela ho qala qalong ea moralo. Ho etsa joalo ho tla u thusa ho beha litebello tsa sebele bakeng sa litšenyehelo, 'me u fe letšolo la hau monyetla o motle oa ho atleha. Etsa bonnete ba hore u etsa lipatlisiso tsa hau ka hloko, kaha khetho e fosahetseng ea mantsoe a sehlooho e ka lebisa letšolong le sa atleheng le menyetla ea thekiso e fetotsoeng.

Lethathamo la mantsoe a sehlooho le lokela ho tlatsoa ka mantsoe le lipoleloana tse hlalosang khoebo ea hau. Hang ha u se u khethile mantsoe le lipoleloana tse hlalosang khoebo ea hau, u ka sebelisa sesebelisoa sa ho etsa lipatlisiso tsa mantsoe a sehlooho ho khetha mantsoe a bohlokoa bakeng sa maano a hau a ho bapatsa marang-rang. Sepheo sa lipatlisiso tsa mantsoe a sehlooho ke ho theha maikutlo a matla har'a batho ba nang le monyetla oa ho thahasella sehlahisoa kapa litšebeletso tsa hau..

Likhetho tsa ho reka

Google e na le likhetho tse 'maloa tsa ho reka bakeng sa Adwords, 'me e ntle ka ho fetisisa bakeng sa phutuho ea hau e khethehileng e ka fapana ho itšetlehile ka tekanyetso ea hau. O ka eketsa kapa oa fokotsa CPC ea hau e kholo ka ho fihla ho 30%, ho ipapisitsoe le tlholisano le mofuta oa ho batla. Mofuta ona oa ho reka o fumaneha feela ho Google's Display Network le Search Network.

Ho reka ka letsoho ke khetho bakeng sa babapatsi ba nang le tekanyetso e lekanyelitsoeng, kapa ba batlang ho tsepamisa maikutlo tlhokomelisong ea lebitso. Khetho ena e u thusa ho holisa ponahalo le liphetoho tsa mofuta. Leha ho le joalo, e ja nako mme ha e sebetse joalo ka ha o etsa kopo ea boiketsetso. Haeba u batla ho eketsa tlhokomeliso ea brand, o ka sebelisa litefiso tsa ho tobetsa ka ho penya.

Mokhoa oa kamehla oa ho reka ke Broad Match, e bonts'ang lipapatso tsa hau ho basebelisi ba batlang lentsoe la hau la sehlooho. Leha ho le joalo, o ka boela oa khetha ho reka ka lipehelo tsa branded, e leng mabitso a dikhamphani kapa dihlahiswa tse ikgethang ho tsona. Leha ho le joalo, mokhoa ona o ka ba theko e boima haholo. Bahoebi ba bangata ba phehisana khang ka hore na ba batla ho etsa kopo kapa che ho latela lipehelo tsa mabitso.

Ho etsa kopo bakeng sa Adwords ho bohlokoa, empa o lokela ho nahana ka ROI ea hau le chelete eo u ikemiselitseng ho e sebelisa. Haeba tekanyetso ea hau e le tlase haholo, u ke ke ua fumana ho tobetsa tse ngata kamoo u ka ratang. Hape u tla tlameha ho ema ho fihlela u e-na le chelete e ngata ho atolosa letšolo la hau. Hape, ho bohlokoa ho boloka tlaleho ea mekhoa. Lihlahisoa tse ling li ka 'na tsa rekisoa ka linako tse itseng tsa selemo, kahoo u lokela ho ela hloko mekhoa ena ha u etsa qeto ka tekanyetso ea hau.

Google e sebelisa mats'oao ho fumana tlhahiso e nepahetseng ka ho fetesisa bakeng sa lentsoe le fanoeng. Matšoao ana a ka kenyelletsa lintho tse kang boemo ba leholimo, ketelo ea sebaka se fetileng, le thahasello. E boetse e nahanela lintlha tse ling tse amang sekhahla sa ho sokoloha, joalo ka sebaka.

Litšenyehelo ka ho tobetsa

Litšenyehelo ka ho tobetsa kapa CPC ke chelete eo u e lefang bakeng sa papatso e 'ngoe le e 'ngoe e tobetsoang. E fapana ho latela mofuta oa indasteri le mantsoe a bohlokoa ao u a lebileng. Mohlala, indastering ea bongaka, CPC ke $2.32, athe sehlahisoa se ts'oanang sa lits'ebeletso tsa litlolo se ka bitsa chelete e ngata $4. Leha ho le joalo, o lokela ho ikemisetsa ho fumana CPC ka tlase $2.73 ho hohela bareki ba bangata ba ka bang teng. U ka sebelisa sesebelisoa sa mahala se bitsoang Wordstream ho bapisa CPC khahlanong le lipapatso tse ling tsa Adwords. Joale, o ka sebeletsa ho etsa hore lipapatso tsa hau li atlehe haholoanyane.

CPC bakeng sa Adwords e itšetlehile ka lintlha tse tharo tse kholo: boleng ba mantsoe a bohlokoa, mongolo oa papatso, le leqephe la ho fihla. Ka ho tseba lintlha tsena tse tharo, o ka ntlafatsa lets'olo la hau bakeng sa ROI e phahameng. Ho thathamisitsoe ka tlase ke malebela a tla u thusa ho fumana ROI e ngata ho tsoa letšolong la hau la Adwords.

Ha o ntse o ka fokotsa CPC ka malebela a PPC, u lokela ho lula u nahana ka lintlha tsa boleng ba lipapatso tsa hau. Lintlha tsa boleng bo holimo li tla u tlisetsa likhahla tse ngata bakeng sa tekanyetso ea hau, e ka bang molemo bakeng sa khoebo ea hau. Ho feta moo, e tla boela e u tlisetse mefuta e mengata ea brand mileage le ho pepeseha mahala. Lintlha tsa boleng bo holimo ke karolo ea bohlokoa ea leano la hau la PPC.

U lokela hape ho tseba ho bala CPC. Metric ena e bohlokoa bakeng sa ts'ebeliso e matla ea tekanyetso ea hau ea papatso. Kakaretso ea CPC e fapana ho tloha ho mobapatsi ho ea ho mobapatsi, empa ke litšenyehelo tseo u hlileng u li lefang bakeng sa ho tobetsa ka 'ngoe. Karolelano ea CPC ke kakaretso ea litšenyehelo tsa ho penya hohle e arotsoeng ka palo ea ho penya. Leha ho le joalo, o lokela ho tseba hore CPC ea sebele e tla fapana.

Ho molemo ho benchmark CPC ea hau le Target ROI ea hau ho beha tekanyetso e nepahetseng bakeng sa matšolo a hau a Adwords.. Ka ho bapisa chelete e tsoang lipapatsong tsa hau tse lefelloang le litšenyehelo tsa lipapatso tsa hau, u tla khona ho bona hore na ke mefuta efe ea lipapatso e hlahisang chelete e ngata bakeng sa khoebo ea hau. Sena se tla u thusa ho fetola tekanyetso ea hau ea papatso bakeng sa mefuta ea lipapatso tse sebetsang hantle.

Lintlha tsa boleng

Lintlha tsa boleng ke karolo ea bohlokoa ea AdWords 'me li ipapisitse le palo e tsoang ho 0-10. Lintlha tse holimo li bolela hore papatso ke ea boleng bo holimo. Hape ho na le monyetla oa ho fumana boemo bo botle ba SERP le ho hohela sephethephethe le liphetoho tsa boleng bo holimo. Ho na le lintlha tse 'maloa tse amang lintlha, empa ea bohlokoa ka ho fetisisa ho tsona ke CTR, kapa sekhahla sa ho tobetsa.

Ho sebelisa kopi ea lipapatso tsa boleng bo holimo ho bohlokoa ho ntlafatsa Lintlha tsa Boleng. E lokela ho tsamaisana le mantsoe a bohlokoa a sebelisitsoeng mme e pota-potiloe ke mongolo o nepahetseng. Ho ameha ke ntlha e 'ngoe ea bohlokoa ho ntlafatseng Lintlha tsa Boleng. Google's Ad Preview and Diagnosis Tool e ka u thusa ho ntlafatsa lintlha tsena kaofela.

Le ha Adwords Quality Score e thehiloe ho data ea nalane, u ka e ntlafatsa ha nako e ntse e ea. U ka bona bohlokoa ba boiteko ba hau ha u na le sephethephethe le data e lekaneng. Ha se saense e phethahetseng. Ka ho etsa liphetoho tse nyane ho kopi ea hau ea papatso, o ka ntlafatsa Lintlha tsa hau tsa Boleng.

AdWords Quality Score ke metric e lekanyetsang bohlokoa ba papatso ea hau le bokaalo ba kopo ea hau. Lintlha tsa boleng bo holimo li tla ntlafatsa boemo ba papatso ea hau le ho fokotsa CPC ea hau. E tla boela e ntlafatse ROI ea hau. Metric ena e lekantsoe ka sekala sa e le 'ngoe ho isa ho leshome.

Lintlha tsa boleng ba lipapatso tsa Adwords li kenyelletsa lintlha tse tharo: bohlokoa ba mantsoe a bohlokoa, bohlokoa, le sekhahla sa ho tobetsa. Mantsoe a sehlooho a ka ba a pharaletseng kapa a tšesaane, empa ho molemo ho khetha mofuta o pharaletseng oa sehlahisoa. Ho bapisa mantsoe ho molemo bakeng sa litlhaloso tse pharaletseng tsa sehlahisoa, joalo ka tlhaloso e akaretsang.

Litefiso tsa ho sokoloha

Ha ho tluoa ho Adwords, litefiso tsa ho sokoloha li ka ba bohlokoa katlehong ea hau. Ka bophara, lik'hamphani tse ngata li batla ho otla letšoao le phahameng la phetoho. Leha ho le joalo 25 liperesente tsa lik'hamphani tse holimo li finyella pakane eo, lik'hamphani tse ngata li lokela ho ikemisetsa ho ba le sekhahla sa phetoho ho feta liperesente tse leshome. Ho finyella pakane ena, o lokela ho kenya ts'ebetsong leano la ho ntlafatsa sekhahla sa phetoho.

E 'ngoe ea mekhoa ea bohlokoahali ea ho ntlafatsa sekhahla sa ho sokoloha ke ho ntlafatsa kopi ea hau ea papatso. Ho na le lintho tse ngata tseo u ka li etsang ho ntlafatsa kopi ea hau ea lipapatso le sepheo sa hau, kahoo o ka fihlela sekhahla se phahameng sa ho sokoloha. Haeba kopi ea hau ea papatso e sa fetole sephethephethe sa hau, o ka leka tlhahiso e fapaneng kapa kopi ea papatso ho eketsa sekhahla sa phetoho. Lipapatso tsa Amazon ke e 'ngoe ea litsela tse molemohali tsa ho eketsa sekhahla sa hau sa ho sokoloha, 'me u ka leka kopi e fapaneng ea lipapatso le litlhahiso ho bona hore na ke life tse sebetsang hantle.

Ho feta moo, o lokela ho ela hloko sekhahla sa ho phatloha ha sebaka sa hau sa marang-rang, e bolelang palo ea baeti ba tobetse ntle le ho nka khato leqepheng la hau. Litefiso tsa ho theoha li u thusa ho tseba maqephe a sa sebetseng hantle. Sekhahla se phahameng sa bounce se bolela hore sebaka sa hau sa marang-rang ha se fetole baeti.

Ho ntlafatsa sekhahla sa ho fetolela, o lokela ho tsepamisa maikutlo ho kopi ea lipapatso ka sepheo se ikhethileng sa mantsoe a sehlooho. Sena se tla eketsa menyetla ea hau ea ho fetola sephethephethe le ho ntlafatsa lintlha tsa hau tsa boleng. Ho phaella ho sena, o lokela hape ho leka ho etsa hore lihlopha tsa hau tsa lipapatso li shebahale hantle le tse tobileng. U ka boela ua ntlafatsa lintlha tsa boleng ba sehlopha sa hau sa lipapatso ka ho eketsa palo ea mantsoe a bohlokoa.

Litefiso tsa ho sokoloha li itšetlehile ka lintlha tse fapaneng, ho kenyeletsa le indasteri, sehlahisoa, le mofuta oa phetoho. Sekhahla sa phetoho ea lebenkele la lieta, ka mohlala, e tla ba tlase ho feta ea barekisi ba likoloi.

Ha ho tluoa tabeng ea ho sebelisa Adwords bakeng sa khoebo ea hau, ho na le lintlha tse 'maloa tsa bohlokoa tse lokelang ho nahanoa. Ea pele ke chelete eo u ikemiselitseng ho e sebelisa letšolong la hau. AdWords e u lumella ho beha tekanyetso ebe u lefisa tefiso e nyane ka ho tobetsa. Hape o tla khona ho lekola tsoelo-pele ea letšolo la hau mme o etse liphetoho kamoo o bonang ho loketse.

Ho bapatsa bocha

Ho bapatsa hape ke mokhoa oa ho bapatsa inthaneteng o bonts'ang lipapatso tse ikhethileng ho batho ba kileng ba etela sebaka sa hau sa Marang-rang kapa ba sebelisitseng sesebelisoa sa hau sa mohala.. Hang ha u se u bokeletse lethathamo la liaterese tsa imeile, o ka kenya lenane lena ho Google mme oa qala ho le sebelisa bakeng sa lipapatso tsa hau tsa Marang-rang. Leha ho le joalo, ke habohlokoa ho hlokomela hore mokhoa ona o ka nka ho fihlela 24 lihora hore Google e e sebetse.

Patlisiso ea mantsoe a sehlooho

Patlisiso ea mantsoe a bohlokoa bakeng sa AdWords e kenyelletsa ho khetha mantsoe a phahameng le a tlase. Sepheo sa ho khetha mantsoe a bohlokoa e lokela ho ba ho etsa bonnete ba hore papatso ea hau e hlaha ha basebelisi ba batla mantsoe ao u a khethileng.. Sepheo sa ho batla le sona ke sa bohlokoa, kaha u batla ho ipiletsa ho basebelisi ba batlang tharollo ea mathata ka mafolofolo. Leha ho le joalo, o hloka ho hopola hore ho na le batho ba ntseng ba bala marang-rang kapa ba batlang tlhahisoleseling, empa e ke ke ea batla tharollo kapa tšebeletso e itseng ka mafolofolo.

Patlisiso ea mantsoe a bohlokoa bakeng sa Adwords e bohlokoa haholo 'me e lokela ho etsoa qalong ea letšolo. Ho etsa joalo ho tla u lumella ho beha litšenyehelo tsa sebele le ho ba le monyetla o motle oa ho atleha. Holim'a moo, Patlisiso ea mantsoe a bohlokoa e ka u thusa ho tseba hore na u tla fumana palo ea likhetho tseo u tla li fumana bakeng sa tekanyetso eo u e abetseng letšolo la hau.. Hopola hore litšenyehelo ka ho tobetsa ka 'ngoe li ka fapana haholo ho tloha ho keyword ho ea ho keyword, kahoo ho khetha mantsoe a bohlokoa ho bohlokoa ho etsa letšolo le atlehileng la AdWords.

Patlisiso ea mantsoe a sehlooho e ka nka eng kapa eng ho tloha metsotso e mehlano ho isa ho lihora tse 'maloa. Sena se tla itšetleha ka bongata ba boitsebiso boo u lokelang ho bo hlahloba, boholo ba khoebo ea hau, le mofuta oa sebaka sa marang-rang seo u se sebelisang. Leha ho le joalo, phutuho e entsoeng hantle ea ho etsa lipatlisiso ka mantsoe a bohlokoa e tla u fa temohisiso mabapi le boitšoaro ba ho batla ba 'maraka oa hau. Ka ho sebelisa mantsoe a bohlokoa, o tla khona ho khotsofatsa litlhoko tsa baeti ba hau le ho feta bahlolisani ba hau.

Mohlala oa tefiso

Ho na le mefuta e 'maloa ea mefuta ea ho reka e fumanehang ho Adwords, kahoo ho bohlokoa ho utloisisa hore na ke efe e loketseng phutuho ea hau. Ho itšetlehile ka lipakane tsa hau, mohlala o mong le o mong o na le melemo e fapaneng bakeng sa ho eketsa liphetoho. Ho sebelisa mohlala o nepahetseng ke senotlolo sa ho eketsa phaello ea matsete bakeng sa letšolo la hau.

Mohlala o sebetsang ka ho fetesisa ke Optimize Conversions, e ipehang likopo ho ipapisitsoe le boleng ba phetoho ea hau. Boleng bona ha se boleng ba linomoro empa ke peresente. Ho sebelisa mohlala ona ho hloka mokhoa o motle oa ho sokoloha le histori ea liphetoho. Ha u sebelisa tROAS, le ka mohla u se ke ua ipehela pakane ea hao holimo haholo. Ho molemo ho qala ka palo e tlase le ho e eketsa ha lets'olo la hau le ntse le ntlafala.

Adwords e fana ka mefuta e fapaneng ea litefiso, ho kenyeletsoa litšenyehelo ka ho tobetsa, theko-ka sekete-chebo, le Smart Bidding. Ho sebelisa likhetho tsena hammoho, o ka ntlafatsa lipapatso tsa hau bakeng sa boleng bo betere ba phetoho le litšenyehelo tse tlase ho tobetsa ka ngoe. Leha ho le joalo, o ntse o hloka ho laola lipapatso tsa hau le ho utloisisa liphetho tsa matšolo a hau. U ka buisana le k'hamphani e sebetsanang le mofuta ona oa tsamaiso ea phutuho, MuteSix.

Mokhoa oa Manual CPC o ja nako, empa e hohela sephethephethe sa boleng mme e o sireletsa tshenyehelong e senyehileng. Boleng ba ho sokoloha hangata ke sepheo sa mantlha sa matšolo a mangata. Ka hona, khetho ea Manual CPC ke khetho e ntle bakeng sa morero ona.

Litšenyehelo ka ho tobetsa

Litšenyehelo ka ho tobetsa (CPC) ke ntlha ea bohlokoa eo u ka e nahanang ha u theha leano la hau la papatso. E ka fapana haholo ho latela lebitso la sehlooho le indasteri eo u e lebileng. Hangata, litsenyehelo tsa ho tobetsa ho tloha ho $1 ho $2. Leha ho le joalo, liindastering tse ling, theko ea ho tobetsa e tlase haholo.

Ho na le mefuta e 'meli ea mantlha ea CPC, tefiso le sekhahla se sephara. Mefuta ena ka bobeli e hloka hore mobapatsi a nahane ka boleng bo ka bang teng ba ho tobetsa ka 'ngoe. Metric ena e sebelisoa ho lekola hore na ho bitsa bokae ho etsa hore moeti a tobetse papatsong, ho latela hore na moeti eo o tla sebelisa bokae sebakeng sa marang-rang.

Litšenyehelo ka ho tobetsa ka ngoe bakeng sa Adwords li khethoa ke palo ea sephethephethe seo papatso e itseng e se fumanang. Ka mohlala, ho tobetsa sephetho sa patlo ea Google ho bitsa litšenyehelo $2.32, ha ho tobetsa leqepheng la mohoeletsi ho bitsa litšenyehelo $0.58. Haeba sebaka sa hau sa marang-rang se shebane haholo le thekiso ho feta sephethephethe, joale o lokela ho tsepamisa maikutlo ho tse ling tsa CPC kapa CPA.

Sekhahla sa CPC bakeng sa Lipapatso tsa Facebook se fapana ho latela naha. Canada le Japane li na le litefiso tse phahameng ka ho fetisisa tsa CPC, le motho ya tlase ka ho fetisisa $0.19 ka ho tobetsa. Leha ho le joalo, naheng ea Indonesia, Brazil, le Spain, Litefiso tsa CPC bakeng sa Lipapatso tsa Facebook li tlase, ka karolelano $0.19 ka ho tobetsa.

Litšenyehelo ka phetoho

Litšenyehelo ka ho sokoloha ke mokhoa o motle oa ho latela ts'ebetso ea letšolo la hau la papatso. Mofuta ona oa papatso ke mokhoa o bohlale oa ho eketsa tekanyetso ea hau ea papatso. E u lumella ho latela metric e itseng, joalo ka palo ea batho ba etelang sebaka sa hau sa marang-rang le ho reka. Leha ho le joalo, o lokela ho hlokomela hore metric ena e ka fapana ho ea ka letšolo ho ea ho letšolo. Ka mohlala, Babapatsi ba e-commerce ba kanna ba batla ho tseba hore na ke batho ba bakae ba tlatsang foromo ea ho ikopanya. Li-platform tsa tlhahiso ea lead le tsona li ka sebelisoa ho lekanya liphetoho.

Litšenyehelo tsa phetoho ka 'ngoe li ka baloa ka ho sheba boleng ba phetoho khahlano le litšenyehelo tsa phetoho eo.. Ka mohlala, haeba u sebelisa PS5 bakeng sa ho tobetsa e tla fella ka thekiso, o tla etsa phaello ka PS45. Metric ena e u thusa ho bapisa litšenyehelo tsa hau le phaello ea hau, mme e thusa haholo-holo ho batho ba batlang ho fokotsa litšenyehelo.

Ntle le litšenyehelo tsa phetoho ka 'ngoe, babapatsi le bona ba lokela ho nahana ka kakaretso ea theko e 'ngoe le e 'ngoe. Hangata tekanyo ena e phahame ho feta tefiso ka ho tobetsa, mme e ka ba joalo ka $150. E itšetlehile ka mofuta oa sehlahisoa kapa tšebeletso eo u e rekisang, hammoho le litefiso tse haufi tsa barekisi.

Ho feta moo, ke habohlokoa ho hlokomela hore litšenyehelo ka ho fetola ha Adwords hase kamehla li lekanang le litšenyehelo tse arotsoeng ka ho sokoloha.. E hloka palo e rarahaneng haholoanyane. Sena se bakoa ke hore ha se likhetho tsohle tse loketseng tlaleho ea phetoho, le ho sokoloha latedisa segokanyimmediamentsi sa sebolokigolo bontša linomoro tsena ka tsela e fapaneng ho tloha kholomong ea litšenyehelo.

Histori ea akhaonto

Nalane ea Ak'haonte ea Adwords ke moo o ka latellang tlhahisoleseling eohle ea litefiso bakeng sa papatso ea hau. Ke mokhoa o bonolo oa ho tseba tekanyo ea akhaonto ea hau ka nako efe kapa efe. Ho fihla leqepheng lena, tobetsa feela lets'oao la gear le hukung e kaholimo ho le letona la skrini sa hau. Ho tloha moo, o ka hlahloba ditjeho tsa papatso tse sa lefuweng le ditefo tseo o di entseng.

U ka boela ua bona liphetoho leha e le life tse entsoeng ke ba bang. U ka sebelisa tšobotsi ena ho beha leihlo boitšoaro ba ba bang akhaonteng ea hau. E bontša liphetoho life kapa life tse entsoeng akhaonteng ea hau le hore na ke liphetoho life tse anngoeng. U ka ba ua sefa litlaleho tsa histori tsa phetoho ka liphetoho haeba u batla. Tlaleho ea nalane ea phetoho e boetse e u bontša liphetoho tse entsoeng akhaonteng ea hau kapa masolo.

Ho ba le lintlha tsena ho tla u bolokela nako e ngata. U ka bona seo batho ba ileng ba se fetola, ha ba e fetola, le hore na ba e fetotse letsholo lefe. U ka boela ua etsolla liphetoho haeba u fumana hore li bakile bothata. Karolo ena e bohlokoa haholo bakeng sa liteko. Haeba o tsamaisa lets'olo la PPC le setsi sa PPC, mohlomong u tla batla ho hlahloba tlaleho ea histori ea phetoho ho netefatsa hore ntho e 'ngoe le e' ngoe e ntse e le kamoo e lokelang ho ba kateng.

Haeba u sebelisa Lipapatso tsa Google, o ka fihlella nalane ea ak'haonte ea hau ho karolo ea Fetola nalane. Histori ea phetoho e ka u fa nalane ea lilemo tse peli bakeng sa lipapatso tsa hau. Ho fihlella nalane ena, kena feela akhaonteng ea hau ea Lipapatso tsa Google ebe u tobetsa ho “fetola histori” tab ya.