Tag: Google Ads Agentur

Pele o leka ho sebelisa Adwords, o hloka ho batlisisa mantsoe a hau a bohlokoa. Holim'a moo, o hloka ho tseba ho khetha mofuta oa papali, e bolelang hore na Google e bapisa lebitso la hau la bohlokoa hakae le seo batho ba se batlang. Mefuta e fapaneng ea papali e kenyelletsa hantle, poleloana, le bophara. U batla ho khetha mofuta o tšoanang hantle haholo, 'me e pharaletseng ke mofuta o fokolang haholo oa papali. Haeba o sa tsebe hantle hore na o khetha mofuta ofe, nahana ka ho hlahloba sebaka sa hau sa marang-rang le ho khetha motsoako o motle ho latela litaba tsa ona.

Patlisiso ea mantsoe a sehlooho

Mokhoa o motle oa ho sebelisa hamolemo letšolo la hau la AdWords ke ho etsa lipatlisiso tsa mantsoe a bohlokoa. U ka sebelisa sesebelisoa sa mahala sa mantsoe sa bohlokoa sa Google, Keyword Planner, kapa sesebelisoa se seng sa bohlokoa sa ho etsa lipatlisiso ka mantsoe a bohlokoa. Boemong bofe kapa bofe, lipatlisiso tsa hau li lokela ho shebana le mantsoe a nang le monyetla o phahameng ka ho fetisisa oa ho beoa lipatlong tsa Google. Moreki persona ke profil ea moreki ea loketseng. E qaqisa litšobotsi tsa bona, lipakane, mathata, litšusumetso, le mekhoa ea ho reka. Ho sebelisa lintlha tsena, o ka khetha mantsoe a bohlokoa ka ho fetisisa bakeng sa lets'olo la hau la AdWords. U ka sebelisa lisebelisoa tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa joalo ka Alexa ho fumana leseli ka bahlolisani le mantsoe a bohlokoa a lefelloang.

Hang ha u se u e-na le lethathamo la mantsoe a bohlokoa, u ka ntlafatsa lenane la hau ho fumana tse tla hlahisa phaello e phahameng ka ho fetisisa. Lentsoe la sehlooho la peo ke poleloana e tsebahalang e hlalosang sehlahisoa kapa tšebeletso. Ka mohlala, “lichokolete” e ka 'na ea e-ba lentsoe la bohlokoa la peo. Joale, ho sebelisa sesebelisoa sa ho khetha mantsoe a bohlokoa joalo ka Google Keyword Tool, eketsa patlisiso ea hau ho mantsoe a mang a amanang. U ka sebelisa motsoako oa mantsoe a amanang ho ntlafatsa leano la hau le ho feta.

Ho bohlokoa ho etsa lipatlisiso tsa mantsoe a bohlokoa methating ea pele ea letšolo la hau. Ho etsa joalo ho tla etsa bonnete ba hore tekanyetso ea hau e nepahetse 'me letšolo la hau le na le monyetla o motle oa ho atleha. Ntle le ho khetholla palo ea ho tobetsa ho hlokahalang ho hlahisa chelete e itseng, Patlisiso ea mantsoe a bohlokoa e boetse e netefatsa hore u shebile mantsoe a bohlokoa bakeng sa phutuho ea hau. Hopola, theko e tloaelehileng ka ho tobetsa e ka fapana haholo ho tloha ho keyword ho ea ho keyword le indasteri ho ea indastering.

Hang ha u se u khethile mantsoe a bohlokoa, u se u itokiselitse ho fumana seo bahlolisani ba se etsang bakeng sa liwebsaete tsa bona. SEO e kenyelletsa likarolo tse fapaneng tsa papatso ea dijithale, joalo ka tse boletsoeng mecheng ea litaba tsa sechaba le sephethephethe bakeng sa mantsoe a mang a bohlokoa. SOV ea lebitso le boemo ba 'maraka ka kakaretso bo tla u thusa ho tseba mokhoa oa ho holisa le ho hohela basebelisi ba hau.. Ntle le ho etsa lipatlisiso ka mantsoe a sehlooho, o ka boela oa bapisa bahlolisani’ libaka tsa lipatlisiso tsa mantsoe a bohlokoa a tlhaho.

Tefiso

Ho reka ho Google Adwords ke mokhoa oa ho lefa Google bakeng sa sephethephethe se fihlang sebakeng sa hau sa marang-rang. U ka khetha pakeng tsa mekhoa e fapaneng ea ho etsa kopo. Litheko tsa ho tobetsa ka ho penya ke tsona tse tsebahalang haholo. Ka mokhoa ona, o lefa feela ha motho a tobetsa papatso ea hau. Leha ho le joalo, Ho reka ka CPC le hona ke khetho. Ka ho reka mokhoa ona, o lefa feela ha motho a tobetsa papatso ea hau.

Le hoja ho ka khoneha ho reka papatso le ho bona kamoo e sebetsang kateng, ho ntse ho le bohlokoa ho e beha leihlo. Haeba u batla ho bona palo e phahameng ka ho fetisisa ea liphetoho ebe u li fetola thekiso, o hloka ho etsa bonnete ba hore lipapatso tsa hau li lebisitsoe ho batho ba nang le thahasello ho seo u fanang ka sona. Tlholisano e bohale 'me u ka sebelisa tlhahisoleseling ena ho etsa letšolo le atlehileng haholoanyane. U ka lula u ithuta ho bona ha u ntse u ntlafatsa letšolo la hau la ho fumana ROI e phahameng ka ho fetisisa.

Lintlha tsa boleng ke metric e 'ngoe e lokelang ho nahanoa. Lintlha tsa boleng ke tekanyo ea hore na papatso ea hau e bohlokoa hakae ho botsa lipotso. Ho ba le lintlha tsa boleng bo holimo ho tla thusa boemo ba hau ba papatso, kahoo u se ke ua tšaba ho e ntlafatsa! Ka ho eketsa tlhahiso ea hau, o ka eketsa lintlha tsa boleng ba papatso ea hau. U lokela ho ikemisetsa ho fumana bonyane lintlha tsa boleng ba 6.

Ke habohlokoa ho hopola hore sethala sa Google Adwords se ka ba boima ka linako tse ling. Ho u thusa ho utloisisa ts'ebetso eohle, e arole ka dikotoana tse nyane. Sehlopha se seng le se seng sa lipapatso ke sa letšolo, e leng moo o ka laolang tekanyetso ea hau ea letsatsi le letsatsi le tekanyetso eohle. Matšolo ke mantlha a letšolo la hau mme e lokela ho ba sepheo sa hau sa mantlha. Empa u se ke oa lebala hore letšolo la hau le ka ba le lihlopha tse ngata tsa lipapatso.

Lintlha tsa boleng

Adwords’ Quality Score ke tekanyo ea hore na lipapatso tsa hau li lumellana hantle hakae le litaba tsa sebaka sa hau sa marang-rang. E u thibela ho hlahisa lipapatso tse sa hlokahaleng. Metric ena e ka ba ntho e thata ho e utloisisa le ho ntlafatsa u le mong. E ka fumaneha feela ka Tlaleho ea Ts'ebetso ea Keywords ea Adwords. U ke ke ua e sebelisa mananeong a mang a sebeletsang lipapatso joalo ka DashThis. Ho thathamisitsoe ka tlase mekhoa e metle ea ho ntlafatsa Lintlha tsa hau tsa Boleng.

CTR e rarahane ho feta kamoo e ka hlahang kateng. E nahanela lintlha tsa histori le tlhōlisano ea hona joale ea lentsoe la sehlooho. Leha lentsoe la sehlooho le na le CTR e tlase, e ntse e ka fumana lintlha tsa boleng bo holimo. Google e tla u tsebisa esale pele hore na u ka lebella hore papatso ea hau e tla fumana bokae ha e qala. Fetola mongolo oa papatso ea hau ka nepo. U ka ntlafatsa Lintlha tsa hau tsa Boleng ka ho ntlafatsa likarolo tsena tse tharo.

Sekhahla sa ho tobetsa ke ntlha e 'ngoe ea bohlokoa. Haeba papatso ea hau e ka penya habeli, e tla ba le lintlha tsa boleng ba 0.5%. Ho fumana maikutlo a mangata liphethong tsa lipatlisiso ha ho na thuso haeba ho se motho ea tla tobetsa ho tsona. Letšoao lena le sebelisetsoa ho fumana bohlokoa ba lipapatso tsa hau. Haeba lipapatso tsa hau li sa fumane ho penya ho lekaneng, Lintlha tsa hau tsa Boleng li ka ba tlase ho feta tsa tlholisano. Leha ho le joalo, ha ho bolele hore o lokela ho emisa ho tsamaisa lipapatso tsa hau haeba boleng ba hau bo le tlase.

Ho phaella ho sekhahla se phahameng sa ho tobetsa, lipapatso tsa hau li tlameha ho amana le mantsoe a bohlokoa ao u a lebelletseng. Motsamaisi ea hloahloa oa papatso o tseba botebo ba ho tsamaea le lihlopha tsa mantsoe a sehlooho. Ho na le lintlha tse ngata tse etsang lintlha tsa boleng, ’me ho sebeletsa ho li ntlafatsa ho ka ba molemo ha nako e ntse e ea. Qetellong, e ka ntlafatsa boemo ba hau, le litšenyehelo tsa hau ka ho tobetsa. Leha ho le joalo, sena se ke ke sa finyelloa ka bosiu bo le bong, empa ka mosebetsi o itseng, e ka etsa phapang e kholo ka nako e telele.

Litšenyehelo ka ho tobetsa

U ka 'na ua ipotsa hore na u ka bala ROI ea hau joang ka theko ka ho tobetsa bakeng sa Adwords. Ho sebelisa li-benchmark bakeng sa liindasteri tse fapaneng ho ka u thusa ho ipehela tekanyetso ea hau ea ho bapatsa le ho ipehela lipakane. Mona ke matšoao a mang a khoebo ea thekiso ea matlo. Ho latela li-benchmark tsa indasteri ea AdWords, CPC bakeng sa indasteri ena ke 1.91% marangrang a ho batla le 0.24% marangrang a ponts'o. Haeba u rera ho sebelisa Google AdWords bakeng sa sebaka sa hau sa marang-rang kapa khoebo, hopola lintlha tsena.

Theko ea CPC hangata e bitsoa ho lefa ka ho tobetsa (PPC) litheko. Lipapatso tse hlahang liphethong tsa mantlha tsa mochini oa ho batla oa Google li ka bitsa chelete e kaalo 81 lisente ka ho tobetsa. Ena e ka 'na ea e-ba mokhoa oa khauta oa papatso ha ho tluoa tabeng ea lipane tsa ho halika. E phahamisa PPC ea hau, e phahameng phaello ea hau ho matsete e tla ba. Leha ho le joalo, tekanyetso ea hau ea PPC e tla fapana ho latela matsatsi a phomolo, tlhōlisano bakeng sa mantsoe a sehlooho, le lintlha tsa boleng.

Karolelano ea litjeo ka ho tobetsa bakeng sa Adwords e fapana ho ea ka indasteri, mofuta oa khoebo, le sehlahisoa. Theko e phahameng ka ho fetisisa ea ho penya e ho litšebeletso tsa bareki, ditshebeletso tsa molao, le eCommerce. Theko e tlase ka ho fetesisa ke leetong le ho amohela baeti. Litšenyehelo ka ho tobetsa ha lentsoe le itseng la sehlooho li ipapisitse le palo ea kopo, lintlha tsa boleng, le ho reka ka tlholisano. Litšenyehelo ka ho tobetsa ka 'ngoe li ka fetoha ho latela bahlolisani ba hau’ litefiso le boemo ba hau ba papatso.

Ho fokotsa litšenyehelo ka ho tobetsa, o ka khetha ho etsa litefiso tsa hau ka letsoho kapa ka boiketsetso. Joale, Google e tla khetha tefiso e loketseng haholo ho latela tekanyetso ea hau. U ka boela ua beha tekanyetso ea letsatsi le letsatsi bakeng sa letšolo la hau, ebe u tlohela tse ling ho AdWords. U ka ntlafatsa ak'haonte ea hau ka ho theha le ho boloka sebopeho se nepahetseng, le ho etsa liphuputso khafetsa ho tšoara liphoso leha e le life. Kahoo, u bala CPC ea hau joang?

Ho latedisa phetoho

Ho ba le pixel ea ho latela phetoho ea Adwords ke karolo ea bohlokoa ea leano la hau la ho bapatsa inthaneteng. Khoutu ena e u lumella ho bona hore na ke baeti ba bakae ba hlileng ba fetolelang webosaeteng ea hau. Joale u ka sebelisa lintlha tsena ho fetola lipapatso tsa nako e tlang le ho ntlafatsa ts'ebetso ea sebaka sa hau kaofela. Ho theha tracking ea phetoho sebakeng sa hau sa Marang-rang, etsa feela pixel ea ho latela phetolo webosaeteng ebe u e sebelisa ho latela baeti’ mosebetsi. U ka sheba data ka mekhahlelo e mengata, ho kenyeletsoa Letšolo, Sehlopha sa Papatso, Papatso, le Keyword. U ka ba ua etsa kopo ea mantsoe a bohlokoa ho latela ts'ebetso ea bona ea ho fetolela.

Ho theha phetisetso ea phetoho ea AdWords ho bonolo: o kenya feela Conversion ID, Phetoho Label, le Boleng ba Phetoho. U ka boela khetha ea “Mollo On” letsatsi la hore khoutu ea ho latela e qale. U ka khetha letsatsi leqepheng le itseng, joalo ka “Kea leboha” leqephe, ho etsa bonnete ba hore khoutu e sebetsa ka letsatsi le batloang. Letsatsi la Fire On e lokela ho ba matsatsi a 'maloa pele ho letsatsi leo u lakatsang ho hapa data ea phetoho.

Ho sebelisa AdWords ntle le ho latella phetoho ho tšoana le ho thella chelete ka har'a drainage. Ke tšenyo ea nako le chelete ho lula u tsamaisa lipapatso ha u ntse u emetse motho e mong ho kenya ts'ebetsong khoutu ea ho latela.. Lintlha tsa 'nete li tla qala ho hlaha hang ha u na le khoutu ea ho latela. Kahoo ke liphoso life tse atileng ka ho fetesisa tsa ho latedisa? Mabaka a mang a tloaelehileng ke ana:

Ho sebelisa tlhahlobo ea phetoho ea AdWords ke tsela e ntle ea ho bona hore na ke baeti ba bakae ba fetolelang sebakeng sa hau sa marang-rang. Ho latela phetoho ea AdWords ke karolo ea bohlokoa haholo ea ho bapatsa marang-rang bakeng sa likhoebo tse nyane, ha u ntse u lefa bakeng sa ho tobetsa e 'ngoe le e 'ngoe. Ho tseba hore na ke baeti ba bakae ba sokolohelang thekisong ho tla u thusa ho tseba hore na chelete ea hau ea papatso e kenya chelete kapa che. Ha u ntse u tseba sekhahla sa hau sa phetoho, liqeto tse molemo tseo u ka li etsang. Kahoo, qala ho kenya ts'ebetsong phetolo ea phetoho ea AdWords kajeno.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! Ka mor'a ho bala sehlooho sena, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Ho theha lets'olo

There are many different options available for setting up a campaign in Google Adwords. Hang ha u khethile mantsoe a hau a bohlokoa, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, bong, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” kapa “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Ka mohlala, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. Boemong bona, the keyword may be relevant to a small number of people, but it may not be the best choice. Ho feta moo, you can try ad groups based on the products or services you sell. In this way, you can ensure that your ads will appear in the search results of the relevant people.

Ho etsa lipapatso

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

First of all, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Latela liphetoho

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

Ea pele, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

Ho sebelisa hamolemo lets'olo la hau la AdWords, you must focus on bringing in the most paying customers, opt-ins, and buyers. Ka mohlala, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Kahoo, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Litšenyehelo ka ho tobetsa

CPC (litšenyehelo ka ho tobetsa) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. Maemong a mang, you can lower the cost of CPC by booking large amounts of ads. Qetellong, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. Ka mantsoe a mang, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Ntle le moo, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Patlisiso ea mantsoe a sehlooho

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Ho etsa lipatlisiso tsa mantsoe a bohlokoa, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Once you have your keyword list, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Hang ha o tseba tsena, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Mohlala, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Tefiso ho mantsoe a bohlokoa a tšoailoeng

In addition to using keyword research tools, advertisers can bid on trademarked terms. Ka ho etsa joalo, they increase their chances of receiving high placements for their ads in search results. Ho phaella moo, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. Ho 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Leha ho le joalo, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Leha ho le joalo, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

Ho na le mehato ea mantlha eo u lokelang ho e latela ha u sebelisa Adwords. Tsena li kenyelletsa mohlala oa Competitive bid, Ho latedisa phetoho, le Negative keywords. Mehlala ke ena ea mokhoa oa ho sebelisa AdWords molemong oa hau. Hang ha u se u ipabola tsena, ke nako ea ho etsa papatso ea hau ea pele. Lirapeng tse latelang, Ke tla bua ka tse ling tsa lihlooho tsa bohlokoa tseo u hlokang ho li tseba. U kanna ua batla ho sheba lihokelo tse ka tlase ho ithuta haholoanyane.

Litšenyehelo ka ho tobetsa

Hore na o tsamaisa lets'olo la hau la PPC ho Facebook, Google, kapa libaka tse ling tse lefelloang tsa papatso, ho utloisisa hore na lipapatso tsa hau li bitsa bokae ho bohlokoa molemong oa tšebeliso e nepahetseng ea papatso. Litšenyehelo ka ho tobetsa, kapa CPC ka bokhutšoanyane, e bua ka chelete eo mobapatsi a tla e lefa bakeng sa ho tobetsa ha 'ngoe papatsong. Litšenyehelo ka ho penya ke tsela e ntle ea ho lekanya katleho ea letšolo la hau, kaha e u tsebisa hantle hore na lipapatso tsa hau li u bitsa bokae ha batho ka bomong ba li tobetsa.

Lintlha tse fapaneng li ama litšenyehelo tsa hau ha u tobetsa, ho kenyelletsa lintlha tsa boleng, bohlokoa ba mantsoe a sehlooho, le bohlokoa ba leqephe la ho lulisa. Ha likarolo tsohle tse tharo li lumellana hantle, Setšoantšo sa CTR (sekhahla sa ho tobetsa) ho ka etsahala hore ebe hodimo. CTR e phahameng e bolela hore papatso ea hau e bohlokoa ebile e hohela baeti. Ho eketsa CTR ho bolela hore lipapatso tsa hau li bohlokoa haholo ho mofuputsi, 'me e tla theola litšenyehelo tsa hau ka kakaretso ka ho tobetsa. Leha ho le joalo, CTR e phahameng ha se kamehla e leng letšoao le molemo ka ho fetisisa.

Litšenyehelo ka ho tobetsa ka 'ngoe lia fapana ho latela mofuta oa indasteri, sehlahisoa, le bamameli ba shebiloeng. Ka kakaretso, CPC bakeng sa Adwords e pakeng tsa $1 le $2 marangrang a ho batla, le ka tlase $1 bakeng sa marang-rang a bonts'ang. Mantsoe a bohlokoa a theko e phahameng a tla bitsa chelete e ngata ho feta $50 ka ho tobetsa, 'me hangata li le liindastering tse nang le tlholisano e phahameng tse nang le boleng bo phahameng ba bophelo bohle ba bareki. Leha ho le joalo, barekisi ba litonanahali ba ka qeta $50 limilione kapa ho feta ka selemo ho Adwords.

Ka CPC, o ka beha lipapatso tsa hau liwebsaeteng, le ho sala morao baeti’ leeto lohle sebakeng sa hau sa marang-rang. AdWords ke mokokotlo oa barekisi ba e-commerce, ho beha lihlahisoa tsa hau ka pele ho bareki ba ntseng ba batla sehlahisoa kapa tšebeletso e ts'oanang le ea hau. Ka ho lefisa feela ho tobetsa, CPC e ka u thusa ho fumana chelete $2 bakeng sa e mong le e mong $1 sebedisitsoe. U ka sebelisa lisebelisoa tsena ho holisa khoebo ea hau ha ka nako e ts'oanang u eketsa phaello.

Moetso oa tlholisano oa litefiso

Mokhoa oa tlholisano oa ho reka bakeng sa Google Adwords o sebelisoa ho fumana litšenyehelo tse phahameng ka ho fetisisa ho penya ka 'ngoe. Moetso ona o fapana ho latela sepheo sa letšolo la papatso. Papatso ea theko e tlase e kanna ea se hlahise phaello e ngata, kahoo babapatsi ba ka 'na ba nahana ka ho reka mantsoe a bohlokoa a boleng bo holimo. Leha ho le joalo, Ho reka ka mokhoa o mabifi ho ka fella ka theko e phahameng ka ho fetisisa, kahoo ho molemo ho e qoba haeba ho khoneha.

Leano le bonolo ho latela ke ho eketsa liphetoho. Leanong lena, babapatsi ba beha tekanyetso ea letsatsi le letsatsi mme ba tlohella Google ho etsa kopo. Ka ho eketsa liphetoho, ba ka fumana sephethephethe se eketsehileng bakeng sa chelete ea bona. Pele o etsa liqeto leha e le life, leha ho le joalo, ho bohlokoa ho latela ROI le ho fumana hore na ho eketsa liphetoho ho hlahisitse thekiso e nang le phaello. Hang ha sena se thehiloe, babapatsi ba ka fetola litefiso tsa bona ka nepo. Le hoja ho na le mekhoa e mengata e ka khonehang, mohlala ona o sebetsa haholo bakeng sa likhoebo tse nyane le tse mahareng.

Litefiso tsa CPC ka letsoho li ka kopanngoa le li-addifiers tsa li-bid, e nahanelang matshwao a fapaneng. Moetso ona o bohlokoa haholo bakeng sa likhoebo tse nyane tse nang le litefiso tse tlase tsa phetoho, kaha boholo ba liphetoho tsa bona ke baeta-pele, 'me boleng ba lihlahisoa tsena bo fapana haholo. Ha se bohle ba etellang pele ho fetohela ho bareki ba lefang, empa haeba u hlalosa moetapele e le ketso ea phetoho, Google e tla ba tšoara ka tsela e tšoanang, ho sa natsoe boleng.

Mokhoa oa ho etsa kopo oa CPC ke leano la kamehla bakeng sa ba qalang, empa e ka nka nako le ho thatafalloa ho e tseba. U tla hloka ho theha li-bids bakeng sa lihlopha le libaka tse fapaneng. ECPC e ka thusa ho laola likhakanyo tsa lichelete le ho lokisa litefiso ho latela monyetla oa ho fetoha. Ho boetse ho na le likhetho tse ikemetseng bakeng sa ho reka ka letsoho CPC, eleng mokgoa o tsebahalang haholo. Ho na le mefuta e meraro ea mantlha ea mefuta ea litefiso: Litefiso tsa CPC ka letsoho, ECPC, le ECPC.

Ho latedisa phetoho

Ntle le ho latela phetolo ea Adwords, u ntse u ntša chelete ka ntloana. Ho tsamaisa lipapatso tsa hau ha u ntse u emetse motho oa boraro ho kenya ts'ebetsong khoutu ea ho latela ke tšenyo ea chelete feela. Ke feela ka mor'a hore u be le khoutu ea ho latela mokhoa oa ho fetola ts'ebetsong moo u ka qalang ho bona data ea sebele ho tsoa lipapatsong tsa hau. Joale ke mehato efe ea ho kenya ts'ebetsong ts'ebetso ea ho sokoloha? Tsoela pele ho bala ho ithuta haholoanyane. Mme hopola: haeba e sa sebetse, ha o etse mosebetsi wa hao hantle.

Ea pele, o tlameha ho hlalosa tshokoloho. Liphetoho e lokela ho ba liketso tse bontšang hore motho o ne a thahasella sebaka sa hau sa marang-rang mme a reka ho hong. Liketso tsena li ka tloha ho tlhahiso ea foromo ea ho ikopanya le ho khoasolla ebook mahala. Ntle le moo, haeba u na le sebaka sa marang-rang sa ecommerce, o kanna oa batla ho hlalosa theko efe kapa efe e le phetoho. Hang ha u se u hlalositse phetoho, o tla hloka ho theha khoutu ea ho latela.

E 'ngoe, o hloka ho kenya Google Tag Manager sebakeng sa hau sa Marang-rang. Sena se tla hloka hore o kenye snippet ea JavaScript khoutu ea sebaka sa hau sa HTML. Hang ha u se u entse joalo, o ka theha Tag e ncha. Ka Tag Manager, u tla bona lethathamo la mefuta eohle e fapaneng ea li-tag e fumanehang sebakeng sa hau sa marang-rang. Tobetsa tag ea Google AdWords 'me u tlatse lintlha tse hlokahalang.

Hang ha u se u entse joalo, o ka kenya khoutu ea ho latela mokhoa oa ho latela webosaeteng ea hau. Joale, o ka sheba liphetoho tsa hau maemong a fapaneng. Sehlopha sa Papatso, Papatso, le lintlha tsa boemo ba Keyword li tla hlahisoa ka har'a sehokelo sa ho latedisa phetoho. Ho latela phetoho ho tla u thusa ho tseba hore na ke kopi efe ea papatso e sebetsang haholo. U ka sebelisa lintlha tsena ho tataisa ho ngoloa ha lipapatso tse tlang. Khoutu ea ho latela phetoho e tla u lumella ho theha litefiso tsa hau ho mantsoe a hau a bohlokoa ho latela hore na ba sokoloha hantle hakae.

Mantswe a sehlooho a fosahetseng

Ho ntlafatsa ntlafatso ea enjine ea hau ea ho batla, sebelisa mantsoe a fosahetseng matšolong a hau a lipapatso. Ana ke mantsoe ao basebelisi ba hau ba sa batleng ho a bona, empa li amana le sehlahisoa kapa tšebeletso ea hau. Ho sebelisa mantsoe a bohlokoa a sa sebetseng ho ka lebisa ho liphihlelo tse nyahamisang bakeng sa basebelisi ba hau. Ka mohlala, ha motho a batla “lipalesa tse khubelu,” papatso ea hau e ke ke ea hlaha. Ka mokhoa o ts'oanang, ha motho a batla “lirosa tse khubelu,” papatso ea hau e tla bontšoa.

U ka sebelisa lisebelisoa ho fumana mopeleto o fosahetseng o tloaelehileng. U ka etsa sena ka ho etsa merafo ka lipotso tse tala tsa lipatlisiso ho fumana hore na batho ba atisa ho fosa lentsoe la sehlooho joang.. Lisebelisoa tse ling li ka ba tsa romela lethathamo la mopeleto o fosahetseng, ho u fa monyetla oa ho batla tsena ka ho penya. Hang ha u na le lethathamo la mopeleto o fosahetseng, o ka li kenya lipapatsong tsa hau papaling ea polelo, e ts'oanang hantle, kapa tse nyarosang tse batsi.

Mantsoe a bohlokoa a mabe ho Adwords a ka fokotsa tšebeliso e senyehileng ea lipapatso ka ho etsa bonnete ba hore papatso ea hau e tla hlaha feela ho batho ba batlang ntho e nepahetseng eo u e rekisang.. Lisebelisoa tsena li sebetsa haholo ho feliseng tšebeliso e senyehileng ea lipapatso le ho eketsa phaello ho matsete. Haeba o sa tiisehe ka tsela e molemohali ea ho sebelisa mantsoe a bohlokoa matšolong a hau a Adwords, u ka bala sengoloa sa Derek Hooker ka sehlooho sena.

Le ha mantsoe a bohlokoa a mabe ha a hlahise lipapatso, ba ka eketsa bohlokoa ba matšolo a hau. Ka mohlala, haeba u rekisa lisebelisoa tsa ho hloa, papatso ea hau e ke ke ea bontšoa ho batho ba batlang lisebelisoa tsa ho hloa. Lebaka ke hore batho ba batlang ntho eo ha ba lumellane le boemo ba 'maraka oo u o batlang. Ka hona, lentsoe la bohlokoa le fosahetseng le ka ntlafatsa matšolo a hau. Leha ho le joalo, ho bohlokoa ho lumellana. Bukeng ea Adwords, o ka fetola mantsoe a hau a fosahetseng neng kapa neng ha ho hlokahala.

Ho lebela ka sesebelisoa

Hona joale o ka lebisa lipapatso tsa hau ho latela mofuta oa sesebelisoa seo motho a se sebelisang. Ka mohlala, haeba u le khoebo, o kanna oa batla ho lebisa lipapatso ho batho ba sebelisang lisebelisoa tsa bona tsa mehala. Leha ho le joalo, haeba u batla ho fihlella basebelisi ba mehala le ho ntlafatsa litefiso tsa ho sokoloha, u lokela ho tseba mofuta oa sesebelisoa seo ba se sebelisang. Ka tsela ejwalo, o ka hlophisa litaba tsa hau tsa papatso le melaetsa ho latela mofuta oa sesebelisoa seo ba se sebelisang.

Ha basebelisi ba mehala ba ntse ba eketseha ka palo, ho shebisisa lisebelisoa tse fapaneng ho tla ba bohlokoa ho barekisi. Ka ho ela hloko boitšoaro ba basebelisi ho pholletsa le lisebelisoa, o ka utloisisa moo bareki ba leng teng ts'ebetsong ea ho reka le ho fana ka li-conversion tse nyane ho latela. Ka lintlha tsena, o tla khona ho theha matšolo a sebetsang haholoanyane le ho fana ka boiphihlelo bo se nang moeli bakeng sa bareki ba hau. Kahoo, nakong e tlang ha u rera ho shebisa basebelisi ba mehala, etsa bonnete ba hore u nahanne ka sepheo sa lisebelisoa tse fapaneng.

Haeba u shebile basebelisi ba matlapa, u tla batla ho sebelisa sepheo sa lisebelisoa ho Adwords. Ka tsela ena, Lipapatso tsa hau li tla ba bohlokoa ho basebelisi ba sebelisang matlapa. Google e ntse e fana ka likhetho tsa sepheo sa lisebelisoa libekeng tse tlang, mme e tla o tsebisa ha e fumaneha. Sena se tla eketsa litšenyehelo tsa papatso ea mohala oa hau mme se u lumelle ho hlophisa lipapatso tsa hau hore li shebane le batho bao ho ka etsahalang hore ba sebelise sesebelisoa sa hau sa tablet..

Ho Google Adwords, ho shebisisa sesebelisoa ke mohato oa bohlokoa lets'olo lefe kapa lefe la Lipapatso tsa Google. Ntle le sepheo se nepahetseng sa sesebelisoa, u ka 'na ua qetella u entse maikutlo a fosahetseng mabapi le lintho tse susumetsang bareki ba hau. Ka hona, ho bohlokoa ho utloisisa ts'ebetso ena. U ka arola litaba tsa hau le liphutuho tsa ho batla 'me u tsamaise letšolo le atlehileng haholoanyane ka ho nahana ka sesebelisoa sa basebelisi. Empa u beha sepheo sa sesebelisoa joang? Mona ke kamoo u ka e etsang.

Before you start your Adwords campaign, it’s important to understand the basics of Cost per click, bidding model, Keyword testing, and conversion tracking. By following these basic steps, you’ll have a successful campaign. Ka tšepo, this article has been useful in getting you started with your advertising. Keep reading for more tips and tricks! And if you have any questions, feel free to ask in the comments! Here are some of the most common questions you might ask.

Litšenyehelo ka ho tobetsa

The cost per click for Adwords campaigns depends on how closely your ads match customers’ searches. Maemong a mang, higher bids will bring you higher rankings, while low bids will bring you lower conversion rates. You should track your costs using a Google Sheet or similar tool to see how much you can expect to spend on a specific keyword or combination of keywords. Joale, you can adjust your bids accordingly to achieve the highest possible conversion rate.

The average cost per click for Adwords campaigns in e-commerce is between a few dollars and $88. Ka mantsoe a mang, the amount an advertiser bids for a term containing holiday socks is low compared to the cost of a pair of Christmas socks. Of course, this depends on many factors, including the keyword or search term, indasteri, and final product. While there are some factors that can increase or decrease the cost per click, most advertisers don’t bid outrageous amounts. If a product is only $3, you won’t make much money by bidding for it.

Mohlala, advertisers who sell clothing on Amazon will pay $0.44 ka ho tobetsa. For Health & Household items, advertisers will pay $1.27. For Sports and Outdoors, the cost per click is $0.9

While CPC is a useful metric for evaluating the effectiveness of an ad campaign, it’s only a small part of the puzzle. While cost per click is a crucial part of any paid advertising campaign, the overall ROI is far more important. With content marketing, you can attract huge amounts of SEO traffic, while paid media can bring clear ROI. A successful ad campaign should drive the highest ROI, generate maximum traffic, and avoid missing out on sales and leads.

In addition to CPC, advertisers should also consider the number of keywords. A good tool to use to estimate CPC is SEMrush’s Keyword Magic tool. This tool lists related keywords and their average CPC. It also displays how much each keyword costs. By analyzing this data, you can determine which keywords combinations have the lowest CPC. A lower cost per click is always better for your business. There’s no reason to spend more money than you have to.

Mohlala oa tefiso

You can adjust your bid strategy for Adwords using Google’s Draft and Experiments feature. You can also use data from Google Analytics and conversion tracking to make your bid decisions. Ka kakaretso, you should base your bids on impressions and clicks. If you’re trying to generate brand awareness, use cost-per-click. If you’re looking to increase conversions, you can use the CPC column to determine your starting bids. Qetellong, you should simplify the structure of your account so you can make bid strategy changes without affecting performance.

You should always set your maximum bid according to the relevant data. Leha ho le joalo, you can also bid according to the type of content that’s displayed. You can bid on content on YouTube, Google’s Display Network, Google apps, and websites. Using this strategy will allow you to raise your bid if you see a drop in conversions. But be sure that you’re targeting your bid appropriately so that you can make the most of your advertising dollars.

A good strategy for increasing clicks is to maximize your bid within your budget. This strategy works best for high-converting keywords or for finding higher volume. But you should be careful not to overbid, or you’ll waste money on unproductive traffic. Always remember to use conversion tracking to ensure that your campaign is getting the most out of your efforts. The Bidding model for Adwords is critical to your success! But how do you set it up?

The most common method for determining the cost of Adwords is the cost per click. It’s useful for high-quality traffic but isn’t ideal for large volume campaigns. Another method is the cost-per-mille bidding method. Both of these methods give you insight into the number of impressions, which is important when running a long-term marketing campaign. The CPC is important if you want to make more conversions from the clicks.

Smart bidding models depend on algorithms and historical data to maximize conversion results. If you’re running a high-converting campaign, Google may increase your max CPC by as much as 30%. Ka hlakoreng le leng, if your keywords are highly competitive, you can decrease your max CPC bid. Smart bidding systems like this require that you constantly monitor your ads and make sense of the data. Getting a professional help to optimize your Adwords campaign is a smart move, and MuteSix offers a free consultation to get you started.

Keyword testing

You can do keyword testing in Adwords by telling your agency which keywords to keep and which to change. You can choose to test as many keywords as you want in the experimental group. But the more changes you make to your keywords, the more difficult it will be to determine whether they are having the desired effect. Once you know which keywords are underperforming, you can replace them with more relevant ones. Once you have determined which keywords are generating more clicks, it’s time to create ad copy, ad extension, and landing pages that are optimized for conversion.

To determine which keywords are underperforming, try using different variations of a similar ad copy in different ad groups. Ho etsa sena, you can make significant changes to your ad copy. You should focus on high volume segments and ad groups. Ad groups with a low volume should test different ad copy and keyword combinations. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.

Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. If you want to improve the quality of your ad copy, you can choose to optimize all the keywords in your campaign. Once you find the ones that perform better, you can move on to the next step.

Keyword tools can help you create a list of keywords, and can be filtered based on difficulty. For small businesses, you should choose the medium difficulty keywords, because they typically have a lower suggested bid, and you’ll earn more money with the higher level of competition. Qetellong, you can make use of an AdWords campaign experiment tool to enter specific keywords on your landing pages and test which keywords are more effective.

Ho latedisa phetoho

Conversion tracking can be very helpful in determining ROI of your campaigns. Conversions are actions taken by a customer after they visit a web page or make a purchase. The Adwords conversion tracking feature generates HTML code for your website to track these actions. The tracking tag should be customized for your business. You can track different types of conversions and track different ROI for each campaign. Ho etsa joalo, latela mehato ena.

In the first step of AdWords conversion tracking, enter the Conversion ID, label, and value. Joale, select the “Mollo On” section to specify the date that the conversion tracking code should be fired. By default, the code should fire when a visitor lands on the “Kea leboha” leqephe. You should report your results 30 days after the month ends to be sure you’re capturing the maximum number of conversions and revenue.

The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. Ka tsela ena, you can see which ads are resulting in the most conversions and which ones are not. It’s also helpful to know how many times a visitor views a page and whether that click is a result of the ad.

In addition to tracking conversions, you can also use the same code to track phone calls made through your ads. Phone calls can be tracked through a Google forwarding number. In addition to the duration and start and end times of the calls, the area code of the caller can also be tracked. Local actions such as app downloads are also recorded as conversions. This data can be used to analyze your campaigns and ad groups to make the best decisions possible.

Another way to track AdWords conversions is to import your Google Analytics data into Google Ads. Ka tsela ena, you will be able to compare the results of your AdWords campaigns with your analytics results. The data you collect is useful for determining your ROI and reducing business costs. If you can successfully track the conversions from both sources, you can make better decisions with fewer expenses. Ka tsela ejwalo, you’ll be able to use your budget more efficiently and reap more benefits from your website.

Haeba u sa tsoa qala ho sebelisa Google Adwords, u ka 'na ua ipotsa hore na u ka etsa joang ho theha lipapatso tsa hau. Ho na le lintho tse 'maloa tse lokelang ho nahanoa, ho kenyelletsa litšenyehelo ka ho tobetsa (CPC) papatso, mantsoe a bohlokoa a fosahetseng, Papatso e lebisitsoeng hosaete, le retargeting. Sehlooho sena se tla hlalosa kaofela ha tsona, le ho feta. Sengoliloeng sena se tla u thusa hape ho etsa qeto ea hore na ke mofuta ofe oa papatso o loketseng sebaka sa hau sa marang-rang. Ho sa tsotelehe boemo ba hau ba boiphihlelo ka PPC, u tla ithuta ho hongata ka Adwords sehloohong sena.

Litšenyehelo ka ho tobetsa (CPC) papatso

Ho na le melemo ho papatso ea CPC. Lipapatso tsa CPC hangata li tlosoa libakeng tsa marang-rang le maqepheng a sephetho sa enjine ea patlo hang ha tekanyetso e fihletsoe. Mokhoa ona o ka sebetsa haholo ho eketsa sephethephethe se akaretsang ho webosaete ea khoebo. E boetse e sebetsa hantle ho netefatsa hore likhakanyo tsa lichelete tsa papatso ha li senyehe, kaha babapatsi ba lefella feela ho penya ho entsoeng ke bareki ba ka bang teng. Ho feta moo, babapatsi ba ka khona ho fetola lipapatso tsa bona ho eketsa palo ea ho penya seo ba se fumanang.

Ho ntlafatsa lets'olo la hau la PPC, sheba litšenyehelo ka ho tobetsa. U ka khetha ho tsoa ho lipapatso tsa CPC ho Google Adwords u sebelisa litekanyetso tse fumanehang ho dashboard ea hau ea tsamaiso.. Ad Rank ke lipalo tse lekanyang hore na ho tobetsa ho hong ho tla bitsa bokae. E nahanela Ad Rank le Quality Score, hammoho le litšusumetso tse reriloeng ho tsoa ho lifomate tse ling tsa lipapatso le likeketso. Ho phaella ho litšenyehelo ka ho tobetsa, ho na le mekhoa e meng ea ho eketsa boleng ba tokomane ka 'ngoe.

CPC e ka boela ea sebelisoa ho fumana hore na o tla khutla ho tsetela. Mantsoe a bohlokoa a CPC a atisa ho hlahisa ROI e molemo hobane a na le sekhahla se phahameng sa ho sokoloha. E ka boela ea thusa batsamaisi ho tseba hore na ba sebelisa chelete e tlaase kapa ba sebelisa chelete e ngata ho feta tekano. Hang ha tlhahisoleseding ena e fumaneha, o ka ntlafatsa leano la hau la papatso la CPC. Empa hopola, CPC ha se tsohle – ke sesebelisoa sa ho ntlafatsa lets'olo la hau la PPC.

CPC ke tekanyo ea boiteko ba hau ba ho bapatsa lefatšeng la Marang-rang. E u lumella ho etsa qeto ea hore na u lefa haholo bakeng sa lipapatso tsa hau le hore ha u etse phaello e lekaneng. Ka CPC, o ka ntlafatsa papatso ea hau le litaba tsa hau ho matlafatsa ROI ea hau le ho khanna sephethephethe se eketsehileng sebakeng sa hau sa marang-rang. E boetse e u lumella ho etsa chelete e ngata ka ho tobetsa tse fokolang. Holim'a moo, CPC e u lumella ho beha leihlo katleho ea phutuho ea hau le ho ikamahanya le maemo.

Le hoja CPC e nkoa e le mofuta o atlehang ka ho fetisisa oa papatso ea inthaneteng, ho bohlokoa ho tseba hore ha se eona feela mokhoa. CPM (litšenyehelo ka sekete) le CPA (theko ka ketso kapa kano) le tsona ke likhetho tse atlehang. Mofuta oa ho qetela o sebetsa haholoanyane bakeng sa lihlahisoa tse shebaneng le ho tsebahatsoa ha marang-rang. Ka mokhoa o ts'oanang, CPA (theko ka ketso kapa kano) ke mofuta o mong oa papatso ho Adwords. Ka ho khetha mokhoa o nepahetseng oa ho lefa, u tla khona ho eketsa tekanyetso ea hau ea papatso le ho etsa chelete e ngata.

Mantswe a sehlooho a fosahetseng

Ho eketsa mantsoe a bohlokoa ho Adwords ke mokhoa o bonolo. Latela thuto ea molao ea Google, eo eleng tsa moraorao le tse felletseng, ho ithuta mokhoa oa ho theha tšobotsi ena ea bohlokoa. Lipapatso tsa Pay-per-click li ka eketseha ka potlako, kahoo mantsoe a mabe a tla tsamaisa sephethephethe sa hau le ho fokotsa tšebeliso e senyehileng ea lipapatso. Ho qala, o lokela ho etsa lethathamo la mantsoe a fosahetseng le ho beha nako ea ho hlahloba mantsoe a bohlokoa akhaonteng ea hau.

Hang ha u se u entse lethathamo la hau, e-ea matšolong a hau 'me u bone hore na ke lipotso life tse tobetse. Khetha tseo u sa batleng ho hlaha lipapatsong tsa hau 'me u kenye mantsoe a mabe ho lipotso tseo. Joale AdWords e tla hlakola potso ebe e bonts'a mantsoe a bohlokoa feela. Hopola, leha ho le joalo, hore potso e mpe ea mantsoe a sehlooho e ke ke ea ba le tse fetang 10 mantsoe. Kahoo, etsa bonnete ba hore u e sebelisa ka mokhoa o fokolang.

U tlameha ho kenyelletsa mopeleto o fosahetseng le mefuta e mengata ea lentsoe lena lethathamong la hau la mantsoe a bohlokoa. Litlhaloso tse fosahetseng li atile lipotsong tsa lipatlisiso, kahoo ho molemo ho sebelisa mefuta e mengata ea mantsoe ho netefatsa lenane le felletseng. U ka boela ua qhelela ka thoko mantsoe a sa amaneng le lihlahisoa tsa hau. Ka tsela ena, lipapatso tsa hau li ke ke tsa hlaha libakeng tse sa amaneng le sehlahisoa sa hau. Haeba mantsoe a hau a bohlokoa a sebelisoa ka mokhoa o fokolang, ba ka ba le phello e fapaneng le ea ba etsang.

Ntle le ho qoba mantsoe a bohlokoa a ke keng a fetoha, Mantsoe a mabe a boetse a thusa ho ntlafatsa sepheo sa phutuho ea hau. Ka ho sebelisa mantsoe ana a sehlooho, u tla etsa bonnete ba hore lipapatso tsa hau li hlaha feela maqepheng a amehang, e tla fokotsa ho tobetsa ho senyehileng le tšebeliso ea chelete ea PPC. Ka ho sebelisa mantsoe a bohlokoa a fosahetseng, u tla fumana bamameli ba molemo ka ho fetisisa bakeng sa letšolo la hau la papatso le ho eketsa ROI. Ha e etsoa ka nepo, Mantsoe a mabe a ka eketsa ROI haholo boitekong ba hau ba papatso.

Melemo ea ho sebelisa mantsoe a fosahetseng a mangata. Ha se feela hore li tla u thusa ho ntlafatsa letšolo la hau la lipapatso, empa li tla eketsa phaello ea letšolo la hau. Haele hantle, ho sebelisa mantsoe a bohlokoa ke e 'ngoe ea litsela tse bonolo tsa ho matlafatsa matšolo a hau a AdWords. Lisebelisoa tse ikemetseng tsa lenaneo li tla sekaseka lintlha tsa lipotso le ho fana ka maikutlo a mantsoe a bohlokoa a tla eketsa menyetla ea hore lipapatso tsa hau li hlahisoe liphethong tsa lipatlisiso.. U tla boloka chelete e ngata ka ho sebelisa mantsoe a bohlokoa 'me u be le katleho e kholo ka lets'olo la hau la papatso.

Papatso e lebisitsoeng hosaete

Adwords’ Sebaka sa Site Targeting se lumella babapatsi ho fihlela menyetla ea ho sebelisa sebaka sa bona sa marang-rang. E sebetsa ka ho sebelisa sesebelisoa sa ho fumana liwebsaete tse amanang le sehlahisoa kapa litšebeletso tseo mobapatsi a fanang ka tsona. Theko ea papatso ka Site Targeting e tlase ho feta CPC e tloaelehileng, empa litekanyetso tsa ho sokoloha li fapana haholo. Chelete e fokolang ke $1 ka maikutlo a sekete, e lekanang le 10C/click. Sekhahla sa ho sokoloha se fapana haholo ho latela indasteri le tlholisano.

Retargeting

Retargeting ke mokhoa o motle oa ho fihlela bareki ba hau ba teng le ho kholisa baeti ba leqe ho fa mofuta oa hau monyetla o mong. Mokhoa ona o sebelisa lipikselse tsa ho latela le li-cookies ho shebisa baeti ba tlohileng sebaka sa hau sa marang-rang ntle le ho nka khato. Liphetho tse ntle ka ho fetisisa li fumanoa ka ho arola bamameli ba hau ho ea ka lilemo, bong, le lithahasello. Haeba u arola bamameli ba hau ka lilemo, bong, le lithahasello, o ka shebisisa boiteko ba ho rekisa ka mokhoa o loketseng. Empa hlokomela: Ho sebelisa retargeting haufinyane ho ka khopisa baeti ba hau ba marang-rang mme ha senya setšoantšo sa mofuta oa hau.

Hape o tlameha ho hopola hore Google e na le melaoana mabapi le ho sebelisa data ea hau bakeng sa ho reta hape. Ka kakaretso, e thibetsoe ho bokella kapa ho sebelisa lintlha tsa botho joalo ka linomoro tsa karete ea mokoloto kapa liaterese tsa lengolo-tsoibila. Lipapatso tsa retargeting tseo Google e fanang ka tsona li ipapisitse le maano a mabeli a fapaneng. Mokhoa o mong o sebelisa cookie mme o mong o sebelisa lethathamo la liaterese tsa lengolo-tsoibila. Mokhoa oa ho qetela o molemo ka ho fetisisa bakeng sa lik'hamphani tse fanang ka teko ea mahala 'me li batla ho li kholisa hore li ntlafatse phetolelong e lefshoang.

Ha u sebelisa retargeting ka Adwords, ho bohlokoa ho hopola hore bareki ba na le monyetla oa ho sebelisana le lipapatso tse amanang le bona. Sena se bolela hore batho ba etelang leqephe la sehlahisoa ba na le monyetla oa ho reka ho feta baeti ba lulang leqepheng la hau. Ka hona, ho bohlokoa ho theha leqephe le ntlafalitsoeng la ho penya ka mor'a ho tobetsa le nang le likarolo tsa phetoho. U ka fumana tataiso e akaretsang tabeng ena mona.

Ho khutlisetsa morao ka lipapatso tsa Adwords ke tsela e 'ngoe ea ho fihla ho baeti ba lahlehileng. Mokhoa ona o lumella babapatsi ho hlahisa lipapatso ho baeti ba sebaka sa bona sa marang-rang kapa lisebelisoa tsa mehala. Ho sebelisa Lipapatso tsa Google, o ka boela oa fihla ho basebelisi ba lisebelisoa tsa mohala. Hore na o bapatsa webosaete ea e-commerce kapa lebenkele la inthaneteng, retargeting e ka ba tsela e atlehang haholo ea ho lula u buisana le bareki ba lahliloeng.

Ho khutlisetsa morao ka lipapatso tsa Adwords ho na le lipheo tse peli tsa mantlha: ho boloka le ho fetola bareki ba teng le ho eketsa thekiso. Ea pele ke ho aha tse latelang mecheng ea litaba tsa sechaba. Facebook le Twitter ka bobeli ke sethala se sebetsang sa ho fumana balateli. Twitter, mohlala, e na le ho feta 75% basebelisi ba mehala. Kahoo, Lipapatso tsa hau tsa Twitter le tsona li tlameha ho ba bonolo. Bamameli ba hau ba tla khona ho sokoloha haeba ba bona lipapatso tsa hau lisebelisoa tsa bona tsa mohala.

There are several ways to structure your Adwords account. Sehloohong sena, we’ll discuss Keyword themes, Ho lebela, Tefiso, and Conversion tracking. Each has its own advantages and disadvantages. But whichever way you decide, the key is to set your goals and get the most out of your account. Joale, follow these steps to improve your ROI. Joale, you’ll have a successful campaign. Listed below are the most important steps to optimize your account.

Keyword themes

Listed under the ‘Keywords’ option, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Keyword themes are an important aspect of targeting your ads. People are more likely to click on ads that contain keywords that they are searching for. Using keyword themes in your ad campaign will give you a better idea of who your target audience is.

If possible, use a theme group to group keywords by brand, intent, or desire. Ka tsela ena, you can speak directly to the searcher’s query and encourage them to click. Remember to test your ads, because the ad that has the highest CTR doesn’t necessarily mean it’s the most effective one. Theme groups will help you determine the best ads based on what the searcher wants and needs.

When using a Smart campaign, don’t use negative keywords, and avoid mixing keyword themes. Google is notorious for maxing out Smart campaigns quickly. It’s important to use at least 7-10 keyword themes in your campaign. These phrases are related to the type of searches people are likely to make, which determines whether or not they see your ads. If people are looking for your service, they’re likely to use a keyword theme related to it.

Negative keywords block irrelevant searches. Adding negative keywords will keep your ads from being displayed to people who are looking for something unrelated to your business. Leha ho le joalo, you must remember that a negative keyword theme will not block the entire search, but only the relevant ones. This will ensure that you’re not paying for irrelevant traffic. Mohlala, if you have a campaign with a minus keyword theme, it will show ads to people who search for something that doesn’t have a meaning.

Ho lebela

The benefits of targeting Adwords campaigns by location and income are well documented. This type of advertising targets users based on their location and zip code. Google AdWords has a variety of demographic location groups and income levels to choose from. This type of targeting has limited functionality for a single ad group, and combining methods may reduce the effectiveness of your campaign. Leha ho le joalo, it is worth trying if your campaign’s performance depends on precise targeting.

The most common way of targeting is using the content of a website. By analyzing a website’s content, you can decide which ads are most relevant to the content on that site. Ka mohlala, a website that contains recipes could show ads for dishware, while a running forum would feature advertisements for running shoes. This type of targeting is like the digital version of niche magazine ads that assume that readers interested in running will also be interested in the advertised products.

Another way of targeting Adwords campaigns is by using the phrase match keyword type. This type of targeting will trigger ads for any combination of keywords, including synonyms or close variations. Broad match keywords are often the most effective for advertising a specific product or service. The same can be said for a phrase match keyword. When using phrase match keywords, you will have to add quotation marks around your keyword to get more targeted traffic. Ka mohlala, if you want to target air conditioners in Los Angeles, you should use the phrase match keyword type.

You can also target your ads by location and income level. You can choose from six income levels and a variety of locations. By using these tools, you can target your ads and your ad campaigns to the exact locations of your potential customers. Ho feta moo, you can also choose to target people within certain distances from your business. While you may not have any data to back this up, these tools can provide you with valuable information about your audience.

Tefiso

The two most common ways to bid on Adwords are cost per click (CPC) and cost per thousand impressions (CPM). Choosing one method over the other depends on your goals. CPC bidding is best for a niche market where your target audience is very specific and you want your ads to be visible to as many people as possible. Ka hlakoreng le leng, CPM bidding is only appropriate for display network ads. Your ads will appear more frequently on related websites that also display AdSense ads.

The first method involves organizing your bidding into separate “ad groups.” Ka mohlala, you could group 10 ho 50 related phrases and evaluate each group separately. Google will then apply a single maximum bid for each group. This intelligent division of your phrases will help you manage your entire campaign. In addition to manual bidding, automated bid strategies are also available. These systems can adjust bids automatically based on previous performance. Leha ho le joalo, they cannot account for recent events.

Using a keyword research tool is an excellent way to find low-cost specializations and niches. In addition to Google Ads’ free keyword research tool, SEMrush can help you find search terms that are relevant to your business. With this tool, you can discover competitor keywords and see their competition’s bidding performance. With the keyword bidding tool, you can narrow down your research by ad group, campaign, and keyword.

Another method for bidding on Adwords is CPC. This method requires conversion tracking and gives you an exact cost for every sale. This method is best for more advanced Google Adwords users because it allows you to monitor ROI. With this method, you can change your bid based on the performance of your ads and your budget. You can also use cost per click as a base for CPC bidding. But you need to know how to calculate ROI and choose the best way to achieve this.

If you are targeting local customers, you may want to opt for local SEO instead of national advertising. Adwords helps your business reach out to another billion internet users. Adwords helps track the behavior of your target audience and helps you understand the type of customers who are looking for your product. You can also improve your Adwords quality by tracking user activity to lower your cost per click. Kahoo, don’t forget to optimize your ads with local SEO and improve your ROI!

Ho latedisa phetoho

Once you have installed AdWords conversion tracking code on your website, you can use it to see which advertisements are converting the best. It is possible to see conversion data on several levels, such as campaign, ad group, and even keyword. Conversion tracking data can also guide your future ad copy. Ho feta moo, based on this data, you can set a higher bid for your keywords. Here’s how.

Ea pele, you have to decide whether you want to track unique or average conversions. While AdWords conversion tracking allows you to track conversions that occur in the same session, Google Analytics tracks multiple conversions from the same user. Leha ho le joalo, some sites wish to count every conversion separately. If this is the case for you, make sure you set up conversion tracking properly. Ea bobeli, if you want to know whether the conversion data you see are accurate, compare it to hard sales.

Once you’ve set up AdWords conversion tracking on your website, you can also place a global snippet on your confirmation page. This snippet can be placed on all of your website’s pages, including those on the mobile app. Ka tsela ena, you’ll be able to see exactly which adverts your customers click on to reach your website. Then you can decide whether to use this data in your remarketing efforts or not.

If you’re interested in analyzing the effectiveness of your ad campaigns, you can set up conversion tracking on Google Adwords. Google provides three simple methods to track phone calls. Ea pele, you need to create a new conversion and select phone calls. E 'ngoe, you should insert your phone number on your ads. Hang ha o entse sena, you can choose the type of conversion you want to track. You can also select the number of conversions that occurred from a given pixel.

Once you’ve installed conversion tracking on your website, you can track how many people clicked on your ads. You can also track phone calls from your ads, though they don’t necessarily require a conversion code. You can connect to an app store, a firebase account, or any other third-party store. Phone calls are important for your business. You can see who is calling your ads, which is why you should track phone calls.

Haeba u batla ho etsa chelete e ngata inthaneteng ka Google Adwords, ho na le lintho tsa motheo tseo u lokelang ho li tseba. Tsena ke lipatlisiso tsa mantsoe a sehlooho, Sepheo sa sehlopha sa lipapatso, Litšenyehelo ka ho tobetsa, le bohlale ba Mohlodisani. Sehloohong sena, Ke tla hlalosa e 'ngoe le e 'ngoe ea tsena ka bokhutšoanyane. Hore na u ncha ho AdWords kapa esale u e sebelisa ka lilemo, ho na le lintho tseo u lokelang ho li tseba ho qala.

Patlisiso ea mantsoe a sehlooho

Mohlomong u kile ua utloa ka lisebelisoa tsa mantsoe a sehlooho pele, empa hantle-ntle ke eng? Ka bokhutšoane, ke sehlopha sa lisebelisoa tsa ho fumana mantsoe a macha le ho tseba hore na u batla ho reka life. Lisebelisoa tsa mantsoe a bohlokoa ke karolo ea bohlokoa ea ts'ebetso ea papatso ea AdWords, kaha li u lumella ho ntlafatsa lipatlisiso tsa hau le ho tseba mantsoe a macha. Ho sa tsotellehe hore na u sebelisa sesebelisoa sefe, senotlolo sa katleho ea papatso ea AdWords ke ho etsa bonnete ba hore u etela mesebetsi ena khafetsa.

Mohato oa pele oa lipatlisiso tsa mantsoe a bohlokoa ke ho utloisisa niche ea hau le lipotso tseo batho ba li botsang. Ho bohlokoa ho hapa tlhokomelo ea bamameli ba hau ka ho tseba litlhoko tsa bona. Ka lehlohonolo, ho na le sesebelisoa se ka u thusang ho etsa joalo: Google Keyword Planner. Sesebelisoa sena se u lumella ho bala mantsoe a bohlokoa a makholo a fapaneng 'me u fumane a nang le palo e phahameng ea lipatlisiso. Hang ha u se u fokolitse lenane la hau la mantsoe a sehlooho, o ka qala ho theha li-post tse ncha ho ba potoloha.

Mohato o latelang oa lipatlisiso tsa mantsoe a bohlokoa ke tlholisano. U tla batla ho khetha mantsoe a bohlokoa a se nang tlholisano e feteletseng, empa leha ho le joalo ha li generic haholo. Sebaka sa hau sa marang-rang se lokela ho tlala batho ba batlang mantsoe a ikhethileng. Etsa bonnete ba hore u bapisa boemo ba mohlolisani le litaba tsa bona ho fumana hore na ke eng e sebetsang hantle. Ho bohlokoa ho hopola hore bamameli ba hau ba batla sehlahisoa kapa tšebeletso ea hau. Lentsoe la sehlooho le seng le tumme sebakeng se le seng le tla ba le palo e phahameng ea ho batla haeba le amana le khoebo ea hau.

Hang ha u se u fokolitse lenane la mantsoe a bohlokoa, o ka tsepamisa maikutlo ho tse bohlokoa haholo ho niche ea hau. Ho bohlokoa ho khetha mantsoe a bohlokoa le lipoleloana tse nang le phaello e ngata bakeng sa sehlahisoa kapa tšebeletso ea hau. Hopola, o hloka feela tse tharo kapa tse hlano ho ba le letsholo le atlehileng. Ha mantsoe a bohlokoa a hlakile haholoanyane, ho phahamisa menyetla ea hau ea katleho le phaello. Ho bohlokoa ho utloisisa hore na ke mantsoe afe a bohlokoa a batlisisoang haholo ke bareki le hore na ke afe a sa batloeng.

Mohato o latelang oa lipatlisiso tsa mantsoe a bohlokoa ke ho theha litaba tse potileng mantsoe a bohlokoa ao u a khethileng. Ho sebelisa mantsoe a bohlokoa a mohatla o molelele ho tla eketsa sephethephethe se tšoanelehang le litefiso tsa ho sokoloha. Ha o ntse o etsa sena, leka mefuta e fapaneng ea litaba. U ka sebelisa mantsoe a bohlokoa a tšoanang lingolong tse fapaneng kapa maqepheng a fapaneng a ho fihla. Ka tsela ena, u tla khona ho fumana hore na ke motsoako ofe oa mantsoe a bohlokoa le litaba tse sebetsang hantle bakeng sa khoebo ea hau. Bamameli ba hau ba tla khona ho u fumana ka litaba tse khahlang lipatlisiso tsena tse khethehileng.

Sepheo sa sehlopha sa lipapatso

Haeba u se u itokiselitse ho qala ho etsa lipapatso tse reriloeng haholo bakeng sa sebaka sa hau sa marang-rang, nahana ka ho theha lihlopha tsa lipapatso. Lihlopha tsa lipapatso ke lihlopha tsa mantsoe a bohlokoa, mongolo oa papatso, le maqephe a ho lulisa a tobileng niche le bamameli ba hau. Google e ela hloko lihlopha tsa lipapatso ha e etsa qeto ea hore na u beha lipapatso tsa hau hokae. U ka boela ua khetha lipuong tse sa tšoaneng, ho bolelang hore o tla khona ho shebisa bareki ba ka bang teng lefatšeng ka bophara.

Le hoja ho shebella ho ke ke ha fokotsa sepheo sa phutuho ea hau, o ka leka ka mekhoa e fapaneng lihlopheng tsa lipapatso. Ka mohlala, haeba u na le lebenkele la libaesekele, u ka 'na ua nahana ka ho khetha bobeli ba bong le sehlopha sa bamameli ba “barati ba dibaesekele” bakeng sa sehlopha sa hau sa lipapatso. U kanna ua batla ho lekola hore na bamameli ba hau ba thahasellang liaparo tse sebetsang, le haeba ba joalo, o ka ba kenyelletsa sehlopheng sa lipapatso.

Ntle le sepheo sa lihlopha tsa lipapatso, o ka boela oa fetola litefiso tsa hau ho ea ka sebaka. O ka tlisa manane a geo ho tsoa ho Batla joalo ka kanale. Ho hlophisa mantsoe a mangata ka lets'olo le le leng, o ka sebelisa khetho ea ho hlophisa ka bongata. Haeba ha u na tekanyetso ea letsatsi le letsatsi, hape o ka hlophisa mantsoe a bohlokoa a mangata ka nako e le 'ngoe. Hopola feela ho hopola hore karolo ena e fumaneha feela bakeng sa matšolo a se nang tekanyetso ea letsatsi le letsatsi.

Mokhoa o motle oa ho leka kopi ea lipapatso ke ho qala ka liphetoho tse kholo. Se ke oa qala ka ho leka lentsoe le le leng feela sehlopheng sa lipapatso. U hloka ho leka bonyane mefuta e meraro ho isa ho e mene e fapaneng ea likopi tsa lipapatso ho fumana hore na ke efe e sebetsang hantle bakeng sa bamameli ba hau. Sena se tla u bolokela nako le chelete ha nako e ntse e ea. E tla boela e u thuse ho tseba USP e sebetsang ka ho fetisisa le ho letsetsa ho nka khato. Ena ke karolo ea bohlokoa ea leano la PPC.

Ha u theha lihlopha tsa lipapatso, hopola hore mantsoe a sehlooho ka har'a sehlopha sa lipapatso a ka ba le moelelo o tšoanang. Khetho ea mantsoe a bohlokoa ka har'a sehlopha sa lipapatso e tla etsa qeto ea hore na papatso e tla hlahisoa kapa che. Ka lehlohonolo, Google AdWords e sebelisa likhetho tse ngata ha ho tluoa tabeng ea ho khetha mantsoe a bohlokoa ao u ka a fantising. Ho u thusa ho ntlafatsa lihlopha tsa hau tsa lipapatso, mona ke tokomane e tsoang ho Google e hlalosang mokhoa oa ho sebelisa mantsoe a bohlokoa a tšoanang le a holimo ho li-account tsa Google Ad. Ho sa tsotellehe hore na e shebahala joang, ke lentsoe le le leng feela la bohlokoa le ka hlahisang papatso ho tsoa akhaonteng ea hau.

Litšenyehelo ka ho tobetsa

Hore na u ngoana ea sa tsoa tsoaloa kapa motho ea nang le phihlelo, u tla batla ho tseba seo u ka se lebellang ho Cost per Click bakeng sa Adwords. U tla fumana hore litšenyehelo li ka fapana kae kapa kae $1 ho $4 ho itšetlehile ka indasteri, 'me ka karolelano litšenyehelo ka ho tobetsa ka tloaelo ho pakeng tsa $1 le $2. Le hoja sena se ka bonahala eka ke chelete e ngata, Ke habohlokoa ho hlokomela hore CPC e phahameng ha e hlile ha e fetolele ho ROI e tlaase. Litaba tse monate ke hore ho na le mekhoa ea ho ntlafatsa CPC ea hau le ho boloka litšenyehelo li le teng.

Ho fumana mohopolo o akaretsang oa hore na tobetsa e 'ngoe le e 'ngoe e tla bitsa bokae, re ka bapisa litefiso tsa CPC tse tsoang linaheng tse fapaneng. Ka mohlala, United States, Litefiso tsa CPC bakeng sa Lipapatso tsa Facebook li mabapi le $1.1 ka ho tobetsa, ha ba Japane le Canada ba lefa ho fihlela $1.6 ka ho tobetsa. Indonesia, Brazil, le Spain, CPC bakeng sa Lipapatso tsa Facebook ke $0.19 ka ho tobetsa. Litheko tsena li tlase ho feta karolelano ea naha.

Letšolo le atlehileng la papatso le tla netefatsa ROI e phahameng bakeng sa chelete e nyane e sebelisitsoeng. Theko e tlase e ke ke ea fetoha, 'me theko e phahameng e ke ke ea khanna thekiso. Litšenyehelo ka ho tobetsa ha phutuho li ka fapana letsatsi le letsatsi, ho ipapisitse le tlholisano ea mantsoe a bohlokoa a itseng. Maemong a mangata, babapatsi ba lefa feela ho lekana ho tlola litekanyo tsa Ad Rank le ho hlola Ad Rank ea mohlodisani ka tlase ho bona..

U ka ntlafatsa ROI ea liteishene tsa hau tsa ho bapatsa, ho kenyelletsa Chelete ka ho tobetsa bakeng sa Adwords. Tsetela ho liteishene tsa papatso tse scalable joalo ka lengolo-tsoibila, mecha ea litaba ea sechaba, le lipapatso tsa retargeting. Ho sebetsa le Customer Acquisition Cost (CAC) e o thusa ho laola tekanyetso ya hao, ntlafatsa khoebo ea hau, le ho eketsa ROI ea hau. Tsena ke mekhoa e meraro e atileng haholo ea ho ntlafatsa Litšenyehelo ka ho tobetsa bakeng sa Adwords. Mokhoa o motle oa ho qala ke ho sebelisa lisebelisoa tsena le ho bona hore na li ka u etsetsa eng.

Mokhoa o motle oa ho theola litšenyehelo tsa hau ka ho tobetsa bakeng sa Adwords ke ho etsa bonnete ba hore lintlha tsa hau tsa boleng li holimo ho lekana ho qothisana lehlokoa le moreki ea phahameng ka ho fetisisa.. O ka etsa kopo e fihlang habeli ho theko ea mobapatsi ea latelang, empa u lokela ho hopola hore Google e tla bitsa chelete eo u e lefang e le litšenyehelo tsa sebele ka ho tobetsa. Hape ke habohlokoa ho hopola hore ho na le lintlha tse ngata tse ka susumetsang theko ea ho tobetsa lipapatso tsa hau, ho kenyelletsa le lintlha tsa boleng ba sebaka sa hau sa marang-rang.

Bohlale ba bahlodisani

Ha u leka ho theha lets'oao le atlehileng la papatso, bohlale ba tlholisano bo bohlokoa. Sena se bohlokoa ha ho tluoa tabeng ea ho fumana hore na bahlolisani ba hau ba hokae, le seo ba se etsang. Sesebelisoa sa bohlale sa tlholisano se kang Ahrefs se ka u fa leseli mabapi le bahlolisani ba hau’ sephethephethe sa lintho tse phelang, tshebetso ya dikahare, le ho feta. Ahrefs ke karolo ea sechaba sa tlholisano sa SEO, mme e o thusa ho tseba baphadisani ba hao’ mantsoe a sehlooho.

E 'ngoe ea mekhoa e metle ea tlholisano ea bohlale ke ho utloisisa metrics ea bahlolisani ba hau. Hobane data e fapana ho tloha khoebong ho ea khoebong, ho bohlokoa ho sebelisa li-KPI tsa hau ha u sekaseka bahlolisani ba hau. Ka ho bapisa baphadisani ba hao’ phallo ya sephethephethe, u ka tseba likarolo tsa monyetla tseo e ka 'nang eaba u li fositse ka tsela e 'ngoe. Mona ke tse ling tsa malebela bakeng sa bohlale bo sebetsang ba tlholisano bakeng sa Adwords:

Ela hloko bahlolisani ba hau’ maqephe a lulang. U ka fumana mehopolo e metle ka ho ithuta bahlolisani ba hau’ maqephe a lulang. Molemo o mong oa bohlale ba tlholisano ke ho lula holim'a litefiso le maano a macha a tsoang ho bahlolisani ba hau. U ka boela ua ingolisa bakeng sa litlhokomeliso tsa bahlolisani hore u lule u le holim'a seo bahlolisani ba hau ba se etsang. U ka sheba hape litaba tsa tlholisano marang-rang ho bona hore na li bapisoa joang le tsa hau. U ka fumana sehlahisoa kapa tšebeletso e tla ipiletsa ho batho ba bangata bao u lekang ho ba lebisa.

Utloisisa bahlolisani ba hau’ lintlha tsa bohloko. Ka ho sekaseka baphadisani ba hau’ linyehelo, o ka tseba hore na ke litefiso life tse khahlang bamameli ba hau. U ka boela ua fumana temohisiso ka merero ea bona ea litheko le litšebeletso. Lisebelisoa tsa bohlale ba tlholisano li latela lintlha tse qaqileng tsa ho bapatsa. Joale, u ka etsa qeto ea hore na u tla arabela joang ho tsena. Sesebelisoa sa bohlale sa tlholisano se tla u joetsa hore na bahlolisani ba hau ba sebelisitse leano le ts'oanang kapa che. Sena se ka u thusa ho fumana monyetla ho feta bahlolisani ba hau le ho eketsa lekeno la hau.

E ka 'na eaba u se u utloile ka mantsoe a bohlokoa le li-bids, empa o kanna oa se tsebe ho theha ak'haonte ea hau hantle ho holisa katleho ea lidolara tsa hau tsa papatso. Mona ho thathamisitsoe malebela a ho hlophisa ak'haonte ea hau. Hang ha u se u e-na le mohopolo oa ho hlophisa akhaonto ea hau, o ka qala kajeno. U ka boela ua sheba tataiso ea rona e qaqileng mabapi le mokhoa oa ho khetha mantsoe a bohlokoa. Ho khetha mantsoe a bohlokoa ho bohlokoa ho eketsa liphetoho le thekiso ea hau.

Mantsoe a sehlooho

Ha u ntse u khetha mantsoe a bohlokoa bakeng sa Adwords, hopola hore ha se mantsoe ohle a bohlokoa a entsoeng a lekana. Le hoja tse ling li bonahala li utloahala qalong, ha e le hantle li ne li ka se sebetse. Ka mohlala, haeba motho a ngola “password ea wifi” ho Google, mohlomong ha ba batle phasewete bakeng sa WiFi ea bona ea lapeng. Ntle le moo, ba ka batla password ea wifi ea motsoalle. Ho bapatsa ka lentsoe le kang password ea wifi ho ka se be le thuso ho uena, kaha batho ha ba na monyetla oa ho batla boitsebiso ba mofuta oo.

Ho bohlokoa ho tseba hore mantsoe a bohlokoa a fetoha ha nako e ntse e ea, kahoo o hloka ho tsamaisana le mekhoa ea morao-rao ea ho lebisa mantsoe a sehlooho. Ntle le kopi ea lipapatso, keyword targeting e hloka ho ntlafatsoa khafetsa, ha limmaraka tse shebiloeng le litloaelo tsa bamameli li fetoha. Ka mohlala, barekisi ba sebelisa puo ea tlhaho haholoanyane lipapatsong tsa bona, 'me litheko li lula li fetoha. E le hore u lule u le tlhōlisano le bohlokoa, o hloka ho sebelisa mantsoe a bohlokoa a morao-rao a tla khanna sephethephethe se eketsehileng sebakeng sa hau sa marang-rang.

Tsela e ka sehloohong ea ho qoba ho senya chelete ka sephethephethe sa boleng bo tlaase ke ho etsa lethathamo la mantsoe a fosahetseng. Sena se tla u thusa ho qoba ho senya chelete ka mantsoe a sa lokelang, ebe u eketsa sekhahla sa ho penya. Le hoja ho fumana mantsoe a bohlokoa ho batla ho le bonolo, ho sebelisa tse mpe e ka ba phephetso. Ho sebelisa mantsoe a bohlokoa a fosahetseng, o hloka ho utloisisa hore na mantsoe a bohlokoa ke afe le hore na u ka a tseba joang. Ho na le mekhoa e mengata ea ho fumana mantsoe a bohlokoa a feto-fetohang le ho etsa bonnete ba hore a bohlokoa sebakeng sa hau sa marang-rang.

Ho itšetlehile ka mofuta oa sebaka sa hau sa marang-rang, u ka 'na ua hloka ho khetha mantsoe a bohlokoa ho feta a le mong ha u batla. Ho sebelisa hamolemo mantsoe a bohlokoa a Adwords, khetha tse pharaletseng le tse ka hapang bamameli ba bangata. Hopola hore u batla ho lula u le ka holim'a likelello tsa bamameli ba hau, mme e seng hoo feela. U tla hloka ho tseba seo batho ba se batlang pele u ka khetha leano le letle la mantsoe a bohlokoa. Ke moo lipatlisiso tsa mantsoe a bohlokoa li kenang teng.

U ka fumana mantsoe a macha ka ho sebelisa sesebelisoa sa mantsoe a sehlooho sa Google kapa ka tlaleho ea potso ea li-analytics tsa webmaster e amanang le akhaonto ea hau ea Adwords.. Boemong ba ka, etsa bonnete ba hore mantsoe a hau a bohlokoa a amana le litaba tsa sebaka sa hau sa marang-rang. Haeba u shebile lipatlisiso tsa litaba, o lokela ho sebelisa mantsoe a bohlokoa a ho tsamaisana le poleloana le ho bapisa poleloana le litaba tsa sebaka sa hau sa marang-rang. Ka mohlala, sebaka sa marang-rang se rekisang lieta se ka lebisa baeti ba batlang boitsebiso ka “joang ho” – ka bobeli li lebisitsoe haholo.

Tefiso

Ho Adwords, o ka etsa kopo ea sephethephethe sa hau ka mekhoa e mengata. Mokhoa o atileng haholo ke oa ho penya, moo o lefang feela bakeng sa tobetsa e 'ngoe le e' ngoe eo papatso ea hau e e fumanang. Leha ho le joalo, u ka boela ua sebelisa theko-per-mille binding, e bitsang chelete e nyane empa e u lumella ho lefella maikutlo a likete papatsong ea hau. Lintlha tse latelang ke tse ling tsa malebela a ho reka ho Adwords:

U ka etsa lipatlisiso tsa matšolo a AdWords a fetileng le mantsoe a bohlokoa ho bona hore na ke litefiso life tse sebetsang hantle. U ka sebelisa lintlha tsa tlholisano ho tseba hantle hore na ke mantsoe afe a bohlokoa le lipapatso tseo u ka rekang ho tsona. Lintlha tsena kaofela li bohlokoa ha u kopanya likopo. Ba tla u thusa ho tseba hore na u hloka mosebetsi o mokae. Leha ho le joalo, ho molemo ho batla thuso ea litsebi ho tloha qalong. Setsi se setle se tla khona ho u tataisa ts'ebetsong eohle, ho tloha ho theha moralo oa tšebeliso ea chelete ho isa ho lokisa tekanyetso ea letsatsi le letsatsi.

Ea pele, utloisisa 'maraka oo u o batlang. Bamameli ba hao ba batla ho bala eng? Ba hloka eng? Botsa batho ba tloaetseng 'maraka oa hau mme ba sebelisa puo ea bona ho rala papatso ea hau ho tsamaisana le litlhoko tsa bona. Ntle le ho tseba 'maraka oa hau oa sepheo, nahana ka lintlha tse ling tse kang tlhōlisano, tekanyetsokabo, le 'maraka oa sepheo. Ka ho etsa sena, u tla tseba ho tseba hore na lipapatso tsa hau li lokela ho bitsa bokae. Haeba u na le tekanyetso e lekanyelitsoeng, ho molemo ho tsepamisa maikutlo linaheng tse theko e tlaase, kaha linaha tsena hangata li na le monyetla oa ho arabela hantle papatsong ea hau ho feta tse bitsang chelete e ngata.

Hang ha u se u e-na le leano le nepahetseng sebakeng seo, u ka sebelisa Adwords ho eketsa ponahalo ea khoebo ea hau. U ka lebisa bareki ba lehae hape, ho bolelang hore o ka lekola boitšoaro ba basebelisi le ho ntlafatsa lintlha tsa boleng ba khoebo ea hau. Ntle le ho eketseha ha sephethephethe, o ka fokotsa litšenyehelo tsa ho tobetsa ka ho ntlafatsa boleng ba lipapatso tsa hau. Haeba u na le bamameli ba lehae, ho tsepamisa maikutlo ho SEO ho tla u thusa ho qoba maraba afe kapa afe.

Lintlha tsa boleng

Ho na le lintlha tse tharo tse ka sehloohong tse susumetsang lintlha tsa hau tsa boleng ho Adwords. Ke boemo ba lipapatso, litšenyehelo, le katleho ea phutuho. Mona ke mohlala oa kamoo e mong le e mong a amang e mong. Mohlala o ka tlase, haeba mefuta e 'meli e na le lipapatso tse tšoanang, lintlha tsa boleng bo holimo tseo motho a li fumanang li tla bontšoa boemong #1. Haeba mofuta o mong o thathamisitsoe maemong #2, ho tla bitsa chelete e ngata ho fumana boemo bo holimo. E le ho eketsa lintlha tsa hau tsa boleng, o tlameha ho etsa bonnete ba hore papatso ea hau e fihlela litekanyetso tsena.

Karolo ea pele eo u ka e nahanang ha u leka ho ntlafatsa Lintlha tsa hau tsa Boleng ke leqephe la hau la ho fihla. Haeba u sebelisa lentsoe la sehlooho joaloka lipene tse putsoa, o hloka ho theha leqephe le nang le lebitso la sehlooho. Joale, leqephe la hau la ho fihla le tlameha ho kenyelletsa mantsoe “lipene tse putsoa.” Sehlopha sa lipapatso se tla kenyelletsa sehokelo sa leqephe la ho lulisa le nang le mantsoe a bohlokoa a tšoanang. Leqephe la ho fihla e lokela ho ba sebaka se setle sa ho fumana boitsebiso bo eketsehileng ka lipene tse putsoa.

Ntlha ea bobeli ke tefiso ea hau ea CPC. Lintlha tsa hau tsa boleng li tla u thusa ho tseba hore na ke lipapatso life tse tla tobetsoa. Lintlha tsa boleng bo holimo li bolela hore lipapatso tsa hau li tla bonoa ke bafuputsi. Hape ke eona ntlha e khethollang boemo ba papatso ea hau fantising mme e ka u thusa ho feta bareki ba phahameng ba nang le chelete e ngata ho feta nako.. U ka eketsa Lintlha tsa Boleng ba hau ka ho etsa hore lipapatso tsa hau li tsamaisane le lipehelo tseo li li lebileng.

Ntlha ea boraro ho Adwords Quality Score ke CTR ea hau. Tekanyo ena e tla u lumella ho lekola bohlokoa ba lipapatso tsa hau ho bamameli ba hau. E boetse e thusa ho tseba CPC ea lipapatso tsa hau. Li-CTR tse phahameng li bolela ROI e phahameng. Qetellong, leqephe la hau la ho fihla le lokela ho amana le mantsoe a bohlokoa a lipapatsong tsa hau. Haeba leqephe la hau la ho fihla ha le amane le bamameli ba hau, lipapatso tsa hau li tla fumana CPC e tlase.

Ntho ea ho qetela e amang Quality Score ea hau ke mantsoe a hau a bohlokoa le Papatso ea hau. Mantsoe a bohlokoa le lipapatso tse sa amaneng le bamameli ba hau li ke ke tsa fumana lintlha tsa boleng bo holimo. Ho phaella ho mantsoe a bohlokoa le CPC, lintlha tsa hau tsa boleng le tsona li tla susumetsa litšenyehelo tsa Lipapatso tsa hau. Lipapatso tsa boleng bo holimo hangata li na le monyetla oa ho fetola le ho u fa CPC e tlase. Empa u eketsa lintlha tsa hau tsa boleng joang? Ho thathamisitsoe ka tlase ke maano a mang a ho ntlafatsa Score ea hau ea Boleng ho Adwords.

Litšenyehelo

E le hore u fumane khopolo e nepahetseng ea litšenyehelo tsa letšolo la hau la Adwords, o tlameha ho qala ka ho utloisisa mohopolo oa CPC (litšenyehelo ka ho tobetsa). Le hoja CPC e le mohaho o babatsehang oa ho utloisisa litšenyehelo tsa Adwords, ha e a lekana. U tlameha hape ho ela hloko litšenyehelo tsa ho ngolisa lenaneong la software la Adwords. Ka mohlala, WordStream e fana ka lipeeletso bakeng sa likhoeli tse tšeletseng, 12-khoeli, le merero ea selemo e lefshoang esale pele. Etsa bonnete ba hore u utloisisa lipehelo tsa likonteraka tsena pele u saena.

Lilemong tsa morao tjena, theko ea Adwords e eketsehile ka makhetlo a mararo ho isa ho a mahlano bakeng sa li-verticals tse ling. Theko e ntse e le holimo ho sa tsotellehe tlhoko e tsoang ho libapali tse kantle ho marang-rang le li-start-ups tsa chelete. Google e bolela hore theko e ntseng e phahama ea Adwords ke tlholisano e ntseng e eketseha 'marakeng, ka likhoebo tse ngata ho feta pele tse sebelisang marang-rang ho bapatsa lihlahisoa tsa tsona. Litsenyehelo tsa Adwords hangata li feta 50% ea theko ea sehlahisoa, empa e bile tlase haholo ho tse ling tse theohileng.

Leha e le theko e boima, AdWords ke sesebelisoa se sebetsang hantle sa ho bapatsa. Ka thuso ea AdWords, o ka fihlela limilione tsa basebelisi ba ikhethileng mme oa hlahisa phaello e kholo ho tsetelo ea hau. U ka ba ua latela liphetho tsa phutuho ea hau 'me ua tseba hore na ke mantsoe afe a bohlokoa a hlahisang sephethephethe haholo. Ka lebaka lena, lenaneo lena ke tharollo e phethahetseng bakeng sa likhoebo tse ngata tse nyenyane. E tla u thusa ho fumana sekhahla se phahameng sa ho sokoloha ho feta leha e le neng pele.

Ha o theha tekanyetso ea AdWords, etsa bonnete ba ho fana ka karolo ea tekanyetso ea hau ea papatso ka kakaretso bakeng sa phutuho ka 'ngoe. U lokela ho ikemisetsa ho etsa tekanyetso ea letsatsi le letsatsi ea PS200. E ka ba holimo kapa ka tlase, ho itšetlehile ka sebaka sa khoebo ea hau le palo ea sephethephethe seo u lebeletseng ho se hlahisa ka khoeli. Arola tekanyetso ea khoeli le khoeli ka 30 ho fumana tekanyetso ea hau ea letsatsi le letsatsi. Haeba o sa tsebe ho theha tekanyetso e nepahetseng bakeng sa lets'olo la hau la AdWords, o kanna oa senya tekanyetso ea hau ea lipapatso. Hopola, tekanyetso ea chelete ke karolo ea bohlokoa ea ho ithuta ho atleha ka Adwords.

Hore na o sebelisa Adwords ho fumana tataiso e ngata kapa thekiso e ngata, u tla tlameha ho etsa qeto ea hore na u batla ho sebelisa bokae ha u tobetsa ka 'ngoe. AdWords e hlahisa bareki ba bacha, ’me u lokela ho tseba hore na e ’ngoe le e ’ngoe ea tsona ke ea bohlokoa hakae, ka bobeli tšebelisanong ea pele le nakong ea bophelo bohle. Ka mohlala, e mong oa bareki ba ka o sebelisa Adwords ho eketsa phaello ea bona. Boemong bona, lets'olo le atlehileng la papatso le ka mo bolokela likete tsa lidolara ts'ebelisong e senyehileng ea papatso.