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Haeba u nahana ho papatso ho sethaleng sa papatso ea Google, ebe o hloka ho tseba ho theha letšolo, Khetha mantsoe a bohlokoa, mme o thehe lipapatso. Sengoloa se latelang se fana ka malebela le tlhaiso-leseling e tla u thusa ho qala. U ka boela ua ithuta ho eketsehileng ka li-profinko tsa ho tlaleha le ho fana ka lintlha. Mona ke tse ling tsa likeletso tsa bohlokoahali tseo u lokelang ho li hopola ha u ntse u matha letšolo la Google. Tsoela Pele ho Bala! Ka mor'a ho bala sehlooho sena, U lokela ho khona ho theha lipapatso tsa Adwords tse sebetsang.
Hajoale, Sebaka se tummeng ka ho fetisisa lefatšeng, Google, e na le basebelisi ba basebelisi. Google e na le chelete ena ea mosebelisi ka mekhoa e 'meli e meholo: Ka ho haha lipapatso tsa basebelisi ba bona le ho arolelana data ena le barekisi. Ebe Google e kopa lipapatso hore e be le lipapatso ka bomong tse behiloeng ke lik'hamphani tsa mokha oa boraro. Ts'ebetso ena, e bitsoang ea 'nete ea nako ea sebele, ke mokhoa o sebetsang ka ho fetisisa oa ho fihlela bamameli ba bangata ba ka bang teng. Likhamphani tse makholo li fana ka Google le tlhaiso-leseling e hlokahalang le tlhahisoleseling bakeng sa ho beoa ha AD.
Ho na le likhetho tse ngata tse fapaneng tse fumanehang bakeng sa ho theha letšolo la Google Adwords. Hang ha u khethile mantsoe a hau a bohlokoa, U ka beha moralo oa tšebeliso ea chelete le ho lebisa sebakeng sa tikoloho. Joale u ka khetha liphetho tsa mofuta o itseng tseo u batlang ho li bonalloa ka letšolong la, joalo ka li-springs kapa lipuisano. U ka bolela hape palo ea matsatsi ka khoeli. Sena se tla lumella lipapatso tsa hau ho hlaha feela maqepheng a batho ba sebakeng seo.
U ka khetha ho beha papatso ea hau ho aterese e khethehileng kapa sebakeng se seholo, joalo ka khoutu ea zip. O ka khetha hape ho shebella batho ba thehiloeng lilemong, bong, le ka chelete. Ho latela mofuta oa papatso o batla ho bonts'a, O ka lebisa batho ho ipapisitse le seo ba se ratang. Haeba u sa tsebe hore na bamameli ba hau ba mahlo ke eng, O ka khetha mefuta e pharaletseng ea “baahi bohle ba US,” kapa “hoo e batlang e le moahi e mong le e mong oa United States” Bakeng sa lipapatso.
Ha o theha letšolo, o tlameha ho khetha sepheo. Sena se ka bolela lintho tse fapaneng likhoebong tse fapaneng. Pakane e hlalositsoeng hantle e tla etsa phapang lipakeng tsa moloko oa lead le ho hloleha. U ka hlophisa merero e bohlale ho u thusa ho ntlafatsa sepheo sa hau sa Google Adwords. Mohlala o motle oa sepheo sa ho sokolla ke palo ea ho chechisa papatso ea hau. Setšoantšo sena se tla u joetsa hore na o hloka ho qeta nako e kae bakeng sa letšolo la hau.
Haeba u le ncha ho adwords, Ho molemo ho hasanya tekanyetso ea hau ka botlalo ho feta mats'olo ohle a hau. Khetha moralo oa lichelete ho latela lipheo tsa hau tsa khoebo, le ho fokotsa tekanyetso ea ba sa bohlokoa. Se ke oa lebala hore kamehla o ka fetola moralo oa tšebeliso ea chelete ka lebaka la phutuho efe kapa efe. Ha ho na hoseng haholo ho fetola moralo oa tšebeliso ea liphetho tse ntle. Ha o theha letšolo la hau ho Google Adwords, Hopola ho nka sepheo sa hau mme o boloke sephetho sa hau.
Pele u khetha mantsoe a bohlokoa a hau, U hloka ho nahana ka hore na merero ea hau ke efe bakeng sa letšolo la hau la papatso. Haeba sepheo sa hau se batla ho lemosa khoebo ea hau, U kanna ua hloka mantsoe a bohlokoa a phahameng. Haeba u leka ho eketsa thekiso, U kanna ua batla ho tsepamisa maikutlo ho mantsoe a bohlokoa a tšoaroang haholoanyane ho bamameli ba hau 'me u na le molumo o tlase oa ho batla. Ha a batla molumo oa ho batla ke ntho ea bohlokoa eo a lokelang ho e nahana, u boetse u lokela ho nka lintlha tse ling, joalo ka litšenyehelo, Leseli le tlholisano, Ha u etsa qeto.
Pelviable ke moeli oa boleng bo ka hlophisoang ho hlophisa lenane le lelelele la mantsoe a bohlokoa mme o ba bonts'a ka tatellano ea ho fetisoa. Ho sebelisa ho fihlella ha senotlolo ho bontša hore na batho ba bakae ba tla batla polelo. Ho tsebahala ho amana haufi le bophahamo ba senotlolo sa senotlolo. Ho sebelisa lebitso la sehlooho se tsebahalang ho ka u thusa hore u fihle makhetlo a leshome ho feta a sa ratoang haholo. Senotlolo se nang le molumo o phahameng oa ho batla o ka hohela basebelisi ba bangata mme ba eketsa liphetoho tsa hau.
Ha o ntse o sebelisa moralo oa mantsoe a Google ho fumana mantsoe a bohlokoa, Ha e fane ka kholomo moo u ka kenang lipakeng tsa papatso. Ho lekola boleng ba menyetla ea hau ea mantsoe, U lokela ho etsa lenane la maemo a bohlokoa khoebong ea hau. Mona ke 3 Litekanyetso tsa mantlha tsa mantlha tseo u lokelang ho nahana ka tsona ha u khetha mantsoe a sehlooho ho adwords:
Ha o khetha mantsoe a bohlokoa bakeng sa letšolo la hau la papatso, Etsa bonnete ba hore u tseba bamameli ba khoebo ea hau. Ka mohlala, Lebenkele le leholo la lieta le ka khetha lebitso la sehlooho, e tla hlaha ka lipatlisiso tse fapaneng, joalo ka lieta. Boemong bona, Polelo ea bohlokoa e kanna ea sebetsana le palo e nyane ea batho, Empa e kanna ea se be khetho e ntle ka ho fetisisa. Ho feta moo, U ka leka lihlopha tse thehiloeng ho lihlahisoa kapa litšebeletso tseo u li rekisang. Ka tsela ena, you can ensure that your ads will appear in the search results of the relevant people.
The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.
First of all, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. E tla u thusa ho fumana polelo ea bohlokoa e tla etsa hore papatso ea hau e be e mong. Ha u se u khethile mantsoe a bohlokoa, Sebelisa sesebelisoa sa bohlokoa sa mananeo a moralo oa ho tseba hore na ho na le tlholisano e kae.
Haeba u ntse u ipotsa hore na u lokela ho latela liphetoho tse tsoang ho li-adwords tsa hau tsa Google Adwords, Tataiso ena e tla u thusa ho qala. Ho etsa liphetoho ho bonolo ho kenya tšebetsong, empa o hloka hore o kenye letsoho “onclick” Html tags ka khoutu ea hau ea Google. U ka sebelisa tataiso ena ho fumana tsela e nepahetseng ea ho sebelisa mokhoa oa ho etsa lipuisano tsa hau tsa adwords. Ho na le mekhoa e mengata ea ho latela liphetoho tse tsoang lik'hamphani tsa hau tsa Adwords.
Ea pele, U tla hloka ho fumana mofuta oa mofuta ofe oo u batlang ho o sebelisa bakeng sa letšolo la hau la Adwords. Ha Google Analytics e ntse e sebetsana le liphetoho ho tsoa ho konopo ea pele ea mosebelisi, Adwords e tla u romella mokoloto oa ho qetela oa Ad. Sena se bolela hore haeba motho a tobetsa papatsong ea hau, empa ebe o tlohela sebaka sa hau sa marang-rang, Ak'haonte ea hau ea Google Analytics e tla ba fa mokitlane bakeng sa tokollo eo ea pele.
Khoutu e batloang ho leqephe la hau la webstore u tla romella data ho lipapatso tsa Google. Haeba u sa sebelise khoutu ena, U tla hloka ho fetola khoutu ea hau ea semela sa hau sa pele ho fumana data eo u e hlokang. Hobane sethala se seng le se seng sa E-Commerce se sebelisa mokhoa o fapaneng oa ho koala, Ts'ebetso ena e ka ba phephetso, haholo-holo haeba u le ncha ho lenaneo la webo kapa html.
Hang ha u tseba hore na ho shebahala joang, O ka latela hore na ho tlanya bokae. Sena se bohlokoa haholo ho latela boleng ba liphetoho, Ha lekhetho le hlahisoa ho tsoa ho li-chick ho bonts'a lekhetho la 'nete. Ho boetse hoa thusa ho tseba ho hlalosetsa sekhahla sa ho fetola phetoho e le hore o ka ntlafatsa phaello ea hau ho tsoa lichabeng tsa hau tsa Adwords. Ha ho na sebaka sa ho latellana ka nepo. O tla makala.