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Haeba u mong'a khoebo, mohlomong u sebelisitse sethala sa Adwords sa Google ho bapatsa khoebo ea hau. Ho na le mekhoa e mengata ea ho hlophisa ak'haonte ea hau ho netefatsa hore o fumana chelete e ngata haholo bakeng sa buck ea hau. Sehloohong sena, re tla akaretsa lintlha tsa motheo tsa ho reka ka mantsoe a bohlokoa a tšoailoeng, ho lebisa bamameli ba hau ka ho bapisa mantsoe, le ho latedisa liphetoho. Sengoliloeng sena se reretsoe ho u fa tsebo e hlokahalang ho holisa katleho ea boiteko ba hau ba papatso sethaleng sa Google..
Ho na le mabaka a mangata a etsang hore ho be bohlokoa ho bapatsa sethaleng sa Google Adwords. Ea pele, o tla lefisoa feela ha motho a tobetsa papatso ea hau. Ea bobeli, mokhoa ona oa papatso o u lumella ho latela liphetho tsa matšolo a lipapatso tsa hau. Ka tsela ejwalo, u ka etsa liqeto tse nang le tsebo e eketsehileng mabapi le chelete eo u e sebelisang ho bapatsa. Empa Google Adwords hase eona feela tsela ea ho bapatsa ho Google. Ho etsa bonnete ba hore e sebetsa khoebong ea hau, o tla hloka ho utloisisa hore na sethala sena sa papatso se sebetsa joang.
AdWords e sebetsa le Google Display Network, e sebelisang marang-rang a Google a liwebsaete tsa batho ba bang. Papatso ea hau e ka hlaha kaholimo ho leqephe la hau la tepo, ka lehlakoreng le ka thoko, pele ho livideo tsa YouTube, kapa kae kapa kae. Sethala se boetse se na le bokhoni ba ho beha lipapatso ho lisebelisoa tsa mehala le Gmail. U tla tlameha ho ngolisa matšoao a hau pele u ka qala ho bapatsa ka Google. Sena se bolela hore o tla lefa hanyane ka ho tobetsa 'me u fumane lipapatso tse betere.
Ho bapatsa sethaleng sa Google Adwords ho bonolo ho e sebelisa. Ho na le mekhoa e mengata ea ho eketsa tekanyetso ea hau, ho kenyelletsa le ho eketsa tšebeliso ea chelete ha liphetho li bonahala. Ho eketsa katleho ea hau, nahana ka ho hira moeletsi kapa setsi sa Setifikeiti sa Google ho u thusa. Ha ho na lebaka leo ka lona u sa lokelang ho e leka, kaha e le mokhoa oa ho fana ka lipapatso tse lebisitsoeng haholo. Mme hopola, haeba u fumana liphetho, o ka eketsa tekanyetso ea hau nakong e tlang.
Ho bapatsa sethaleng sa Google Adwords ke mokhoa o matla haholo oa ho fihlela bareki ba ka bang teng lefatšeng ka bophara. Ha e le hantle, tsamaiso ea eona ke fantisi, 'me u reka mantsoe a bohlokoa le lipoleloana tse itseng. Hang ha u se u khethile mantsoe a hau a bohlokoa 'me u na le lintlha tsa boleng, papatso ea hau e tla hlaha ka pele ho liphetho tsa lipatlisiso. 'Me karolo e molemohali ke, ha e bitse chelete e ngata, mme o ka qala letsholo hang ha kajeno!
Ho fihlela haufinyane, o ne o ka se khone ho reka mantsoe a bohlokoa a mohlolisani ho Google Adwords. Seo se ile sa fetoha 2004, ha Google e hlahisa kopo ea mantsoe a sehlooho ea tlholisano. Qeto e emelang Google, e nang le leano le lumellang bahlolisani ho sebelisa matšoao a bona ho kopi ea lipapatso, e khothalelitse bo-rakhoebo ba bangata hore ba sebelise mabitso a bona lipapatsong. Jwale, leha ho le joalo, pholisi ena e ntse e khutlisoa.
Pele o etsa kopo ka lebitso la sehlooho le tšoailoeng, etsa bonnete ba hore o na le tumello ea ho e sebelisa. Google e na le litataiso tse bonolo tsa papatso tse sebetsang ho matšoao a khoebo. Ha o reka lets'oao la mohlodisani, qoba ho kenyelletsa lebitso la mohlodisani kopi ea papatso. Ho etsa joalo ho tla lebisa ho boleng bo tlase ba lintlha. Ho sa tsotellehe hore na lebaka ke lefe, ke mokhoa o motle ho ba le maemo a ka sehloohong liphethong tsa lipatlisiso.
Lebaka le leholo la ho se kope lebitso la sehlooho le tšoailoeng ke hore ho ka ba thata ho khetholla lipakeng tsa liphetho tsa lipatlisiso le lipapatso tse lefelloang.. Leha ho le joalo, haeba lets'oao la hau le ngolisitsoe ho Google, e ka sebelisoa libakeng tsa tlhahisoleseling. Maqephe a tlhahlobo ke mohlala oa sena. Li-brand tse kholo le tsona li sebelisa matšoao a tsona likoping tsa tsona tsa lipapatso, 'me ba ka har'a litokelo tsa bona ho etsa joalo. Likhamphani tsena li ikemiselitse ho lula li le sehlohlolong sa liphetho tsa lipatlisiso tsa lihlahisoa le lits'ebeletso tsa tsona tse tsebahalang.
Matšoao a khoebo a bohlokoa. U kanna ua batla ho nahana ka ho li sebelisa mongolong oa hau oa papatso ho khothaletsa sehlahisoa sa hau. Leha li ka ba thata ho li sebelisa lipapatsong, li ntse li ka etsahala ka linako tse ling. Mantsoe a sirelelitsoeng ke letšoao la khoebo a lokela ho sebelisoa molemong oa tlhaiso-leseling, joalo ka blog. U tlameha hape ho ba le leqephe la ho fihla le nang le mantsoe a tšoailoeng 'me u tlameha ho hlakisa hore na sepheo sa hau sa khoebo ke sefe. Haeba u rekisa likarolo, o tlameha ho bolela sena ka ho hlaka mme o bontshe theko kapa sehokelo sa ho reka ntho eo.
Haeba bahlolisani ba hau ba sebelisa lebitso le tšoailoeng, you should bid on those terms in Adwords. Ho seng joalo, you may face lower quality score and cost per clicks. Ho feta moo, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. Khabareng, the competition might be bidding on the same terms. You can try to make it a point to use your own brand name as a trademarked keyword.
While you may think broad match is the only way to target your customers, phrase match gives you more control. With phrase match, only your ads will show up when someone types a phrase, including any close variations and other words before or after your keyword. Ka mohlala, you can target lawn mowing services by location and see a list of local services and their seasonal rates. Using a phrase match, leha ho le joalo, e theko e boima hofeta papiso e batsi, kahoo ho bohlokoa ho nahana ka likhetho tse ling.
Ho sebelisa mantsoe a tšoanang ho ka eketsa CTR le liphetoho, 'me e ka fokotsa tšebeliso e senyehileng ea lipapatso. Taba e nyahamisang ea ho bapisa polelo ke hore e fokotsa tšebeliso ea papatso ea hau ho lipatlisiso tse nang le lebitso la hau la bohlokoa, e ka fokotsang phihlello ea hau. Haeba u batla maikutlo a macha, leha ho le joalo, e pharaletseng e ka ba khetho e ntle ka ho fetisisa. Litlhophiso tsena li u thusa hore u leke lipapatso tse ncha 'me u bone se sebetsang. Ha ho tluoa tšebetsong ea lipapatso, u tla batla ho etsa bonnete ba hore u lebisa bamameli ba nepahetseng ka mantsoe a bohlokoa.
Haeba u bapatsa sehlahisoa kapa tšebeletso e tsebahalang ka kakaretso, papali ea mantsoe a sehlooho ke mokhoa o motle oa ho lebisa sehlopha sena. Papali ea mantsoe e sebetsa ka ho etsa bonnete ba hore lipapatso tsa hau li bonts'a batho ba batlileng lentsoe la bohlokoa kapa poleloana feela.. Ntho ea bohlokoa ke ho etsa bonnete ba hore poleloana eo u e sebelisang e hlophisitsoe ka tatellano e nepahetseng hore e hlahe liphethong tse holimo tsa lipatlisiso. Ka tsela ena, u tla qoba ho senya tekanyetso ea hau ea papatso ho sephethephethe se sa lokelang.
Ho bapisa mantsoe ho ka u thusa ho sekaseka lipatlisiso tsa bareki ho fumana hore na ba batla mantsoe a mofuta ofe. E thusa haholo haeba o batla bareki ba itseng. Ho sebelisa poleloana ho Adwords ho tla fokotsa bamameli ba hau mme ho ntlafatse ts'ebetso ea letšolo la hau la lipapatso. Le, ha u e sebelisa ka nepo, u tla bona phaello e phahameng ka tšebeliso ea lipapatso. Hang ha u se u ithutile mekhoa ena, you’ll be able to achieve your goals faster and with more precision than ever before.
Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. Le, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, make sure to use a custom affinity list.
If you’re looking to improve your search engine marketing campaign, you might consider using the phrase match modifier instead of the broad match. These modifiers have been used in paid search since the beginning of the channel, and they allow you to be more precise when displaying your advertisements. While this may sound like a good idea, many advertisers worry about wasting their ad spend if they don’t modify their broad match keyword. Holim'a moo, the phrase match keyword could trigger your ad for uncontrolled searches, lowering the relevance of your ad.
Another way to optimize your keyword phrases is to add “+” to individual words. This will tell Google that the word you want to target must be used in searches. Ka mohlala, ha motho a batla “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.
