Mokhoa oa ho Sebelisa Adwords Haholo

Google Adwords ke lenaneo le tsamaisanang le litaba tsa papatso le maqephe a mohatisi ho eketsa sephethephethe. E boetse e thusa babapatsi ka ho lemoha ho penya ka bolotsana le ho arolelana chelete le mohatisi. Bahoeletsi ba na le melemo e 'maloa e amanang le Adwords. Tsena li kenyelletsa: Litšenyehelo ka ho tobetsa, lintlha tsa boleng, le ho lemoha bomenemene. Adwords ke sesebelisoa se sebetsang sa ho etsa chelete ka litaba le ho ntlafatsa sephethephethe sa sebaka sa marang-rang. Hape ke mahala hore bahoeletsi ba ka e sebelisa 'me e fumaneha ho mang kapa mang ea ka ratang ho qala khoebo Inthaneteng.

Litšenyehelo ka ho tobetsa

Litšenyehelo ka ho tobetsa bakeng sa Adwords ke karolo ea bohlokoa ea ho bapatsa inthaneteng, empa u lokela ho lefa bokae? Marang-rang a Google Adwords a na le mantsoe a bohlokoa a likete tse makholo a fumanehang bakeng sa ho reka. Leha li-CPC ka kakaretso li le tlase $1, ho tobetsa ho ka bitsa chelete e ngata haholo, haholoholo mebarakeng e nang le tlhodisano e kgolo. Leha ho le joalo, ho bohlokoa ho nahana ka ROI ha u rera letšolo. Ka tlase ke karohano ea li-CPC ka indasteri.

Litsenyehelo tsa ho patala ka ho penya li ipapisitse le hore na lipapatso tsa hau li lumellana hantle hakae le mantsoe a ho batla a bareki ba hau. Ho na le mekhoa e mengata ea ho netefatsa hore lipapatso tsa hau li tšoana le bareki ba hau’ lipotso. Mokhoa o mong ke oa ho sebelisa mantsoe a bohlokoa, e leng mantsoe a utloahalang a tshoana le ao o batlang ho hlaha ka ona, empa e na le moelelo o fapaneng. U lokela ho qoba ho sebelisa mantsoe a bohlokoa ntle le haeba a bohlokoa haholo khoebong ea hau. Mekhoa ena ha e sebetse hantle feela empa e ka eketsa litšenyehelo tsa hau ka ho tobetsa.

Metrics ea CPC e arotsoe ka mefuta e meraro – karolelano, boholo, le tataiso. Maximum CPC ke chelete eo u nahanang hore ho tobetsa ho bohlokoa. Empa hopola hore ho bohlokoa ho beha CPC e tlase haholo ha u bapisa litšenyehelo ka ho penya ho ea ho chelete eo u tla e etsa ka ho tobetsa hoo.. Google e khothaletsa ho beha boholo ba CPC ea hau ho $1. Litsenyehelo tsa ho penya ka letsoho li kenyelletsa ho beha CPC e ngata ka letsoho.

Lintlha tsa boleng

The Quality Score ea letšolo la hau la Adwords e khethoa ke lintlha tse 'maloa. Sekhahla se lebelletsoeng sa ho tobetsa (CTR), bohlokoa ba papatso, le boiphihlelo ba leqephe la ho lulisa kaofela li na le karolo. U tla bona hore le mantsoe a bohlokoa a tšoanang ho lihlopha tse fapaneng tsa lipapatso a tla ba le Lintlha tsa Boleng tse fapaneng. Lintlha tsena li itšetlehile ka tlhahiso ea lipapatso, maqephe a lulang, le sepheo sa palo ea batho. Ha papatso ea hau e qala, Quality Score e ikamahanya le maemo. Google e fana ka lintlha tse tharo tse fapaneng tsa boleng bakeng sa matšolo a fapaneng: “Tlase”, “Mahareng”, le ‘Hodimo.”

Le hoja ho se na ntho e kang lintlha tse phethahetseng, ho na le lintho tse ngata tseo u ka li etsang ho ntlafatsa lintlha tsa hau tsa QA. E 'ngoe ea lintho tsena ke ho fetola leqephe la hau la ho fihla. Etsa bonnete ba hore e lumellana le matšolo a hau a Adwords le mantsoe a bohlokoa. Mohlala, haeba u rekisa lipene tse putsoa, o lokela ho theha sehlopha sa lipapatso se nang le lebitso la sehlooho. Leqephe la hau la ho fihla le lokela ho fana ka tlhaiso-leseling e phethahetseng. Litaba tsa leqephe la hau la ho fihla li bohlokoa joalo ka sehlopha sa lipapatso.

Palo ea boleng ba papatso ea hau e tla ama boemo ba eona ho SERP le litšenyehelo tsa eona. Haeba u na le papatso e bonts'ang boleng bo holimo, e tla behoa ka holim'a SERP. Sena se bolela hore ho na le baeti ba bangata ba ka bang teng le liphetoho bakeng sa papatso ea hau. Leha ho le joalo, ho ntlafatsa Lintlha tsa hau tsa Boleng ha se boiteko ba nako e le 'ngoe feela. Haele hantle, ho tla nka nako ho bona liphetho.

Patlisiso ea mantsoe a sehlooho

Ho sebelisa hamolemo AdWords, o tlameha ho etsa lipatlisiso tsa mantsoe a bohlokoa ka botlalo. Ha o ntse o lokela ho tsepamisa maikutlo ho mantsoe a bohlokoa a tsebahalang, o lokela hape ho nahana ka mantsoe a bohlokoa a niche le a se nang tlholisano. Mohato oa pele oa lipatlisiso tsa mantsoe a bohlokoa ke ho tseba hore na ke mantsoe afe a bohlokoa a tla fana ka litholoana tse ntle ka ho fetisisa. Sebelisa lisebelisoa tse tla u fa mohopolo oa tlholisano bakeng sa lentsoe la sehlooho leo u batlang ho le lebisa. Google's Keyword Planner ke sesebelisoa sa bohlokoa bakeng sa lipatlisiso tsa mantsoe a bohlokoa, mme ke mahala.

Ha u batla lentsoe la sehlooho le nepahetseng, o hloka ho nahana ka sepheo sa mosebelisi. Sepheo sa Lipapatso tsa Google ke ho hohela bareki ba ntseng ba batla tharollo ea bothata. Leha ho le joalo, ha ua lokela ho lebala hore batho ba sa sebeliseng lienjineri tsa ho batla ba kanna ba ntse ba bala le ho batla sehlahisoa kapa tšebeletso. Ka tsela ejwalo, u ke ke ua senya nako ea hau ho batho ba sa thahaselleng seo u lokelang ho fana ka sona.

Hang ha u se u fokolitse mantsoe a bohlokoa a tla hulela sephethephethe ho websaeteng ea hau, ke nako ea ho etsa lipatlisiso tsa mantsoe a bohlokoa. Sena se bohlokoa bakeng sa lets'olo le atlehileng la AdWords. Patlisiso ea mantsoe a sehlooho e u thusa ho tseba hore na u hloka ho sebelisa bokae bakeng sa ho tobetsa ka 'ngoe. Hopola hore karolelano ea litšenyehelo ka ho tobetsa e fapana haholo ho latela indasteri le mantsoe a bohlokoa. Haeba u sa tsebe hore na u ka sebelisa bokae ho li-keywords, u ka 'na ua batla ho nahana ka ho fetisetsa mosebetsi ho setsebi.

Adwords Express

Ho fapana le lipapatso tsa khale tsa Google, Adwords Express e hloka feela papatso e le 'ngoe ka lets'olo. E boetse e u lumella ho theha matšolo a mangata. U ka qala ka Adwords Express ka ho tlatsa mehato e seng mekae e bonolo. Theha papatso ea hau ea mongolo le tekanyetso, mme Google e tla etsa lethathamo la mantsoe a bohlokoa le liwebsaete tse amanang le tsona. U ka khetha mofuta oa papatso o loketseng khoebo ea hau hantle. Ho ntlafatsa papatso ea hau, leka ho sebelisa poleloana e itseng ea sehlooho.

Molemo o mong oa bohlokoa oa Adwords Express ke ho seta ha eona ka theko e tlase. Ho fapana le matšolo a felletseng a Adwords, ha e hloke letsete la pele. U ka theha lets'olo ka metsotso e seng mekae 'me u qale ho le leka hanghang. Ka thuso ea li-analytics tse hahiloeng, u tla khona ho bona liphetho tsa letšolo la hau la lipapatso, 'me u bone hore na ke mantsoe afe a bohlokoa a sebetsang hantle. Ho itšetlehile ka lipakane tsa hau, o kanna oa lakatsa ho theha lets'olo le fetang le le leng.

Tlhahiso e 'ngoe e kholo ea Adwords Express ke hore ha e etselitsoe ba qalang. E loketse haholoanyane likhoebo tse nyane le mekhatlo e nang le lichelete tse fokolang. Sesebelisoa sena se ka boela sa thusa mekhatlo e nang le lisebelisoa tse fokolang tsa basebetsi. Leha ho le joalo, likhoebo tse nyane li lokela ho tsoela pele ka hloko le ho nahana ho hira setsi sa PPC kapa moeletsi oa PPC ho thusa ka letšolo lena. Ha ho hlokahale hore u be setsebi ho PPC ho fumana melemo ea sesebelisoa sena.

Retargeting

Ho khutlisetsa morao ka Adwords ke mokhoa o motle oa ho fihlela bamameli ba lebisitsoeng ba sebaka sa hau sa marang-rang. Theknoloji ea ho retargeting e sebetsa ka ho sebelisa li-cookies tsa mosebelisi e mocha, e leng lifaele tse nyane tse bolokiloeng ho sebatli mme li na le tlhahisoleseling joalo ka likhetho. Ha motho a etela sebaka sa hau sa Marang-rang hape, lipapatso tsa retaging li tla kenya lintlha tsa bona tse sa tsejoeng polokelong ea Google le ho li lemosa hore li hlahise lipapatso tsa tsona.. Mona ke kamoo u ka hlophisang lipapatso tsa retargeting:

Lipapatso tse retang hape li lokela ho amana le litaba tsa sebaka sa hau sa Marang-rang, eseng kakaretso, melaetsa e akaretsang. Ba lokela ho tataisa bao e tla ba bareki ho leqephe la sehlahisoa le lokiselitsoeng sehlahisoa seo. Ho bohlokoa ho theha manane a retargeting a shebileng bareki ba tlohetseng libaskete tsa bona tsa mabenkele kapa ba qeta nako ba ntse ba bala lihlahisoa tsa hau.. Ka tsela ena, o ka hlophisa lipapatso tsa hau ho fihlela bareki bao ho ka etsahalang hore ba reke sehlahisoa sa hau. Ntle le ho sebelisa tšobotsi ea retargeting, o ka iketsetsa lenane la hau la ho bapatsa le ho lebisa batho ho latela lintho tseo ba li rekileng nakong e fetileng.

Matšolo a ho bapatsa a Google Adwords a ka qalisoa ho sebelisoa ak'haonte ea hau e teng, 'me u ka khetha ho khutlisetsa bamameli ba tšoanang ho Netweke ea Pontšo ea Google, YouTube, le lisebelisoa tsa Android. Google e sebelisa CPM (Litšenyehelo ka Sekete-kete) le CPC (Litšenyehelo Ka Tlanya) mehlala ea litheko, 'me u ka ba ua khetha pakeng tsa theko-per-acquisition (CPA) mohlala kapa CPA (Litšenyehelo Ka Ketso).

Litšenyehelo ka phetoho

Setšoantšo sa CPC (litšenyehelo ka ho sokoloha) ea Adwords ke tekanyo ea hore na u lefa bokae ka phetoho. E emela litšenyehelo tsa ho rekisa sehlahisoa kapa tšebeletso ho moreki. E le mohlala, mong'a hotele a ka sebelisa Lipapatso tsa Google ho eketsa palo ea lipehelo tsa hotele. Phetoho ke ha moeti a qeta ketso e itseng e kang ho ngolisa akhaonto, ho reka sehlahisoa, kapa ho shebella video. Litšenyehelo tsa phetoho ka 'ngoe li bohlokoa hobane li emela katleho ea papatso, ha CPC e le litšenyehelo tsa papatso.

Ntle le CPC, mong'a sebaka sa marang-rang a ka boela a theha mokhoa o ikhethileng oa ho fetolela lipapatso tsa bona. Metric e atileng haholo bakeng sa phetoho ke theko e entsoeng ka webosaete, empa babapatsi ba e-commerce le bona ba ka sebelisa foromo ea ho ikopanya le bona ho lekanya thekiso. Haeba webosaete e na le kariki ea ho reka, theko e tla nkuwa e le tshokoloho, ha sethala sa lead lead se ka nka ho tlatsa foromo ea ho ikopanya e le phetoho. Ho sa tsotelehe sepheo sa phutuho ea hau, theko ea mofuta o mong le o mong oa phetoho ke matsete a utloahalang ho AdWords.

Litšenyehelo tsa phetoho ka 'ngoe li phahame ho feta CPC bakeng sa ho penya, 'me hangata ho fihlela $150 kapa ho feta bakeng sa tshokoloho. Litšenyehelo tsa phetoho li tla fapana ho latela sehlahisoa kapa tšebeletso e rekisoang le sekhahla se haufi sa morekisi. Litšenyehelo ka phetoho e 'ngoe le tsona li bohlokoa hobane li tla khetholla ROI ea tekanyetso ea hau ea papatso. Haeba u batla ho tseba haholoanyane ka hore na u lokela ho lefa bokae bakeng sa AdWords, qala ka ho lekanya sekhahla sa hora sa 'muelli oa hau.

Liphiri tsa Adwords – Mokhoa oa ho notlolla Liphiri tsa Adwords

Ho notlolla makunutu a AdWords, o tlameha ho ithuta hore na sistimi e sebetsa joang. Senotlolo sa ho tseba sistimi ke ho utloisisa hore na AdRank e baloa joang. Lipapatso tse nang le AdRank e phahameng ka ho fetisisa li kaholimo ho leqephe, ha ba nang le AdRank e tlase ba fumana libaka tse tlase. Ho AdWords, mochine ona o bitsoa theolelo. Litlhahlobo tse ngata tsa setifikeiti li koahela sehlooho sena. Empa pele u ka qala ho reka, o tlameha ho ithuta ho lekola lintlha tsa hau tsa Boleng le ho bona hore na papatso ea hau e bohlokoa ho bamameli ba hau.

Patlisiso ea mantsoe a sehlooho

Ho sebelisa sesebelisoa sa mahala joalo ka Ahrefs ke mokhoa o motle oa ho tseba mantsoe a bohlokoa ao bahlolisani ba hau ba a sebelisang. Sesebelisoa sena se tla u lumella ho batla libaka tse makholo tse fapaneng 'me u fumane litlhahiso bakeng sa mantsoe a bohlokoa. Litlhahiso tsena li hlahisoa ka tatellano e theohang ea mathata. Haeba u sa tsoa qala ka Adwords, ho ka 'na ha e-ba thata ho fumana mantsoe a bohlokoa ao u lokelang ho a lebisa. Ka lehlohonolo, ho na le lisebelisoa tse ngata tsa mahala tsa mantsoe a bohlokoa ho u thusa ho fumana mantsoe a bohlokoa bakeng sa khoebo ea hau.

Joalo ka letšolo lefe kapa lefe la papatso, lipatlisiso tsa mantsoe a bohlokoa ke tsa bohlokoa. Ho tseba hore na bamameli ba hau ba sebelisa mantsoe afe a bohlokoa ke mohato oa pele oa letšolo le atlehileng. Mantsoe a bohlokoa a nang le lipalo tse ngata tsa lipatlisiso ke likhetho tse ntle ka ho fetisisa bakeng sa ho shebisisa lipapatso. Bophahamo ba lipatlisiso bakeng sa lentsoe le leng le le leng la sehlooho bo tla tataisa leano la hau la papatso le ho u thusa ho pepeseha haholo. Holim'a moo, u tla ithuta hore na ke mantsoe afe a bohlokoa a sa hlōlisanang le hore na ke afe a tla u fumana boemo bo phahameng ho SERP.

Ka mor'a ho batlisisa bamameli ba hau, o ka qala ho ngola litaba ho latela lipatlisiso tseo. Hore na o ngola ka opereishene ea mokokotlo kapa blog ea ho hloa lithaba, u tla batla ho tsepamisa maikutlo ho mantsoe a bohlokoa a amanang le bamameli ba hau. Mantsoe a bohlokoa ao batho ba atisang ho a batla a tla eketsa menyetla ea hore u fihle ho 'ona. Ka ho sebelisa mantsoe a bohlokoa, u tla fumana boemo bo phahameng ba ho sokoloha le ho eketsa palo ea baeti sebakeng sa hau sa marang-rang. Haeba u leka ho fihla ho litsebi tsa bongaka, nahana ka ho tsepamisa maikutlo ho mantsoe a sehlooho a mohatla o molelele ho fapana le mantsoe a pharaletseng. Li emela karolo e kholo ea sephethephethe sa lintho tse phelang 'me li na le tlhōlisano.

Mokhoa o mong oa ho etsa lipatlisiso tsa mantsoe a bohlokoa ke ho qoelisoa ka har'a niche ea hau. Sena se tla u lumella ho khetholla lipotso tseo bamameli ba hao ba li botsang. Ho tseba seo ba se batlang ho bohlokoa ho hapa tlhokomelo ea bona. Sebelisa Word Tracker ho tseba seo bamameli ba hao ba se batlang 'me u sebelise boitsebiso boo ho ngola melaetsa e mecha. Hang ha u se u fumane mantsoe a hau a bohlokoa, u tla ba le phepelo e sa feleng ea lihlooho tseo u ka ngolang ka tsona! U ka sebelisa lipatlisiso tsa hau ho etsa li-post tse ncha, ho akarelletsa le tse arabang lipotso tsena.

Mohato o latelang oa lipatlisiso tsa mantsoe a bohlokoa bakeng sa Adwords ke ho bokella lisebelisoa tse nepahetseng. EBSCOhost, mohlala, ke mohloli o babatsehang. Ke lehae la lingoliloeng tse fetang limilione tse 'nè, le lisebelisoa tsa eona tsa ho batla li ka u thusa ho tseba mantsoe a bohlokoa ao batho ba tla a sebelisa ha u batla lihlahisoa kapa litšebeletso tsa hau. Etsa bonnete ba hore u batla ka matšoao a qotso kapa linaleli haeba u hloka ho fumana mefuta e mengata ea lentsoe le le leng.. U lokela hape ho sebelisa mantsoe a qotsitsoeng ho potoloha mantsoe a hau a bohlokoa ho netefatsa hore mantsoe a hau a patlo a bohlokoa ka moo ho ka khonehang.

Leano la ho reka

Mohlomong u bone lipapatso tse ipolelang hore li eketsa ROAS. Empa mokhoa o motle oa ho eketsa ROAS ntle le ho eketsa tekanyetso ea hau ke efe? U ka sebelisa leano le ikemetseng la ho reka bakeng sa Adwords. E ka u fa monyetla oa ho feta bahlolisani ba hau. Google e u bontša lipapatso ha bahlolisani ba hau ba sa hlahe. Joale u ka fetola kopo ea hau ho latela lintlha tseo. Leano lena le ka ba thata ho basebelisi ba bacha, empa ke habohlokoa ho leka.

U ka sebelisa mofuta o ntlafalitsoeng oa kopo ea CPC ho eketsa menyetla ea hau ea ho fetoha. Mokhoa ona o tla phahamisa kapa oa theola litefiso tsa hau ka bohona ho latela sepheo sa hau sa CTR, CVR, le CPA. Haeba u na le CTR e phahameng 'me u batla ho penya ho feta, o ka sebelisa khetho ea Maximize Conversions. Leano lena la ho etsa kopo le ka sebelisoa ke marang-rang a ho batla le ho bonts'a. Leha ho le joalo, e ka sebetsa hantle ha sepheo sa hau e le ho eketsa sekhahla sa ho sokoloha.

Ho feta moo, u ka boela ua sebelisa Target Impression Share (TIS) mokhoa oa ho fokotsa ts'ebetso ea letšolo la hau. Mokhoa ona o thusa ho eketsa palo ea liphetoho, ha o ntse o itebetse kgahlanong le tshebediso e feteletseng. Leha ho le joalo, ha e khothalletsoe bakeng sa li-portfolio. E loketse ka ho fetisisa bakeng sa liwebsaete tse nang le lichelete tse phahameng, kaha e tla u thusa ho boloka nako ka ho iketsetsa litefiso. Leano le letle la ho reka ke la bohlokoa ho eketsa ROI.

Leano la ho reka le ka ba bonolo joalo ka ho beha moralo oa lichelete le ho sebelisa boemo ba mantsoe a bohlokoa ho khanna ho tobetsa le ho bona maikutlo a mangata.. U ka sebelisa Sebaka sa Leqephe la Patlo e Reriloeng (TSP) leano la ho reka ho eketsa tlhokomeliso ea lebitso. Empa, ha ho na leano le le leng la ho etsa kopo le sebetsang khetlo la pele. U lokela ho leka maano a 'maloa a fapaneng pele u lula ho e sebetsang hantle. Ntle ho moo, o lokela ho beha leihlo metrics ea ts'ebetso ea hau kamehla, joalo ka sekhahla sa phetoho, CTR, le litšenyehelo ka ho sokoloha. Joale, u ka tseba hore na u tla fumana phaello e kae ho tsoa ho tšebeliso ea hau ea papatso.

U ka sebelisa sesebelisoa sa mohala ho eketsa liphetoho. Haeba sehlahisoa kapa tšebeletso ea hau e le bonolo ho mobile, o ka seta tefiso e tlase ho lisebelisoa tsa mohala. AdWords e tla itlhophisa ka bo eona ho hohela basebelisi bana. Hape, o ka beha kopo ea hau ho sekhahla se tlase bakeng sa basebelisi ba komporo. Nakong e tlang ha motho ea ka bang moreki a etela sebaka sa hau sa Marang-rang, ho ka etsahala hore ba e reke. Kahoo, senotlolo ke ho lokisa kopo ea hau le ho ntlafatsa lets'olo la hau la lipapatso!

Mokhoa oa ho fana

Ha o tsamaisa letšolo la Adwords, o tla tlameha ho khetha pakeng tsa Phano e Tloaelehileng le Phano e Potlakileng. Standard Delivery e hasanya lipapatso ka ho lekana letsatsi lohle, ha Accelerated Delivery e bonts'a papatso ea hau khafetsa kamoo ho ka khonehang ho fihlela tekanyetso ea hau ea letsatsi le letsatsi e felile. Maemong ana ka bobeli, o kotsing ea ho se fumane maikutlo a lekaneng. Haeba tekanyetso ea hau e nyane, u ka sebelisa Accelerated Delivery ho ithuta haholoanyane ka boemo ba papatso ea hau le ho tobetsa sekhahla.

Ho na le mekhoa e mengata ea ho etsa mokhoa oa ho fana ka letšolo la hau la Adwords, empa maemo a kamehla ke Maemo. Leha ho le joalo, haeba o sebelisa phano e potlakileng, u ka sebelisa tekanyetso ea letsatsi le letsatsi ea $10 ho tsamaisa letsholo la hao. Le hoja khetho ea ho qetela e ka ba khetho e molemo ho ba nang le lichelete tse fokolang, thomello e tloaelehileng e tla bitsa chelete e ngata ka kakaretso. Ka hona, o lokela ho utloisisa phapang pakeng tsa tse peli e le hore u ka maximize hao tekanyetso ka ho fetisisa chelete e ngata limmarakeng.

Ho sebelisa thomello e potlakileng e ka 'na ea se be khetho e ntle ka ho fetisisa bakeng sa phutuho e tlaase ea tekanyetso. Le ha mokhoa o tloaelehileng o sebetsa hamolemo bakeng sa ho holisa tekanyetso ea hau ea letsatsi le letsatsi, phano e potlakileng e na le CPC e phahameng. Ho hlophisa lipapatso ho u lumella ho laola hore na lipapatso tsa hau li hlaha neng liphethong tsa lipatlisiso. Ka ho seta litefiso tsa hau, o ka laola hore na lipapatso tsa hau li hlaha hangata hakae. Ka thomello e potlakileng, lipapatso tsa hau li tla hlaha hangata mots'ehare, ha thomelo e tloahelehileng e kenang butle e bonts'a lipapatso ka ho lekana letsatsi lohle.

Tlhahiso e tloaelehileng ke mokhoa o atileng haholo oa ho tlisa lipapatso bakeng sa masolo a ho Batla. Google e boetse e entse phano e potlakileng khetho ea ho fana ka lipapatso bakeng sa matšolo a ho Reka. Ho tloha ka September 2017, Google e qalile matšolo a ho falla ho tloha ho delibari e potlakileng ho isa ho delibari e tloaelehileng. Mokhoa ona ha o sa tla hlola o fumaneha bakeng sa matšolo a macha, empa tse seng li ntse li le teng li tla fetohela ho phano e tloaelehileng. Mokhoa ona o ipapisitse le ts'ebetso e lebelletsoeng letsatsi lohle. E tla ama lipapatso tsa hau’ CPC ho feta thomello e tloaelehileng.

Lintlha tsa boleng

Lintlha tsa Boleng tsa papatso ea hau ea Adwords li thehiloe holim'a likarolo tse tharo tse kholo: bohlokoa ba papatso, sekhahla se lebelletsoeng sa ho tobetsa, le boiphihlelo ba leqephe la ho fihla. Ho bohlokoa ho hopola hore Lintlha tsa Boleng tsa lentsoe la sehlooho le tšoanang lihlopheng tse fapaneng tsa lipapatso li ka fapana, ho ipapisitse le tlhahiso ea papatso, leqephe la ho fihla, le sepheo sa palo ea batho. Sekhahla se lebelletsoeng sa ho tobetsa se tla fetoha ha papatso ea hau e ntse e tsoela pele. Ha o fumana ho tobetsa ho eketsehileng, molemonyana.

Ho fumana lintlha tsa boleng bo holimo, sebelisa mantsoe a bohlokoa koping ea hau ea papatso. Kopi ea papatso e sa ngoloang hantle e tla fana ka maikutlo a fosahetseng. Netefatsa hore kopi ea hau ea papatso e pota-potiloe ke mantsoe a bohlokoa a amanang le mongolo o nepahetseng. Sena se tla netefatsa hore papatso ea hau e tla hlahisoa haufi le lipapatso tse bohlokoa haholo. Relevancy ke karolo ea bohlokoa ea Quality Score ho Adwords. U ka sheba kopi ea hau ea Ad ka ho tobetsa ho “Mantsoe a sehlooho” karolong e ka letsohong le letšehali ebe u tobetsa ho “Batla Melao” hodimo.

Lintlha tsa Boleng ba papatso ea hau li bohlokoa bakeng sa ho tseba katleho ea letšolo la hau. Tekanyo ena e bonts'a bohlokoa ba lipapatso tsa hau le leqephe la ho fihla bakeng sa bafuputsi. Lipapatso tsa boleng bo holimo li atisa ho ba le ho tobetsa le ho fetola ka katleho ho feta tsa boleng bo tlaase. Lintlha tsa boleng ha lia itšetleha ka ho reka; ho e-na le hoo, e ipapisitse le bohlokoa ba mantsoe a sehlooho le leqephe la ho fihla. Lintlha tsa boleng ba papatso ea hau li tla lula li le teng, le ha o fetola kopo ea hau.

Ho na le lintlha tse ngata tse susumetsang lintlha tsa boleng ba letšolo la hau la Adwords. Tsena li kenyelletsa mantsoe a sehlooho, papatso, le moo ho eang teng. Ho ameha ke ntho ea bohlokoa, kahoo etsa bonnete ba hore u sebelisa mantsoe a bohlokoa lipapatsong tsa hau le maqepheng a ho fihla. Ka ho latela malebela ana a mararo, o ka fumana lintlha tsa boleng bo holimo ka ho fetisisa bakeng sa letšolo la Adwords. Ha ho tluoa letšolong la hau, Lintlha tsa Boleng li lokela ho lula li le holimo. U ka ntlafatsa litaba tsa hau le ts'ebetso ea leqephe la hau la ho fihla.

E 'ngoe ea lintho tsa bohlokoahali tseo u lokelang ho li hopola ha u leka ho phahamisa lintlha tsa hau tsa boleng ba Adwords ke ho hopola ts'ebetso ea nalane ea ak'haonte ea hau.. Ntlafatsa ts'ebetso ea hau ea nalane, e betere tshebetso ya hao ya kamoso. Google e putsa ba tsebang seo ba se etsang mme e otla ba tsoelang pele ho sebelisa mekhoa ea khale. Ikemisetse ho fumana lintlha tsa boleng bo holimo matšolong a Adwords ho eketsa litefiso tsa hau tsa ho sokoloha. Letšolo la hau le ke ke la bitsa chelete e ngata haholo ho fumana liphetho tseo u li batlang.

Litlhahiso tsa Adwords Bakeng sa ba qalang

If you are new to using Adwords, this article will provide you with some useful tips and tricks to increase your success rate. Sehloohong sena, we’ll cover Keyword research, Tefiso ho mantsoe a bohlokoa a tšoailoeng, Lintlha tsa boleng, and Cost per click. Ka mor'a ho bala sehlooho sena, you should be able to easily create and implement your own AdWords campaign. Joale, you can begin using it to promote your business. This article is written with the novice in mind, but you can also read up on more advanced Adwords features.

Patlisiso ea mantsoe a sehlooho

If you are considering using Adwords for your online marketing strategy, keyword research is a key aspect. You must know what keywords your customers will be searching for. Keyword volume tells you the number of searches each keyword receives each month, which will help you determine which keywords to target. To use Keyword Planner, you must have an Adwords account. Once you have your account, click on “Keyword Planner” to start researching keywords.

Keyword research is vital for any successful SEO campaign. Understanding what your audience will be searching for helps you create content that will engage them. Ka mohlala, if your target audience is doctors, keyword research can help you find content that is relevant to these users. Your content can then be optimized to include those specific words and phrases. This will help you increase your organic traffic and increase your website’s ranking in the search engines. If your audience is interested in spine surgery, it will make sense to target this audience.

E 'ngoe, research the competition in your niche. Make sure you don’t use too competitive or broad keywords. Try to choose niches with high levels of traffic, and a good number of people will be searching for phrases that relate to your niche. Compare how your competitors rank and write for similar topics. You should use this information to refine your keyword list. And don’t forget to use quotation marks to ensure you’ve entered the correct keywords.

Tefiso ho mantsoe a bohlokoa a tšoailoeng

Bidding on trademarked keywords is a popular practice that has resulted in increased litigation between business rivals. Google’s policy allowing competitors to bid on trademarked terms may have encouraged businesses to target trademarks aggressively. The case reinforced these trends by showing plaintiffs could win keyword battles with Google and limit competition. Sehloohong sena, we’ll examine the pros and cons of bidding on trademarked keywords in Adwords.

To avoid potential legal trouble, make sure your ad is not bid on a competitor’s trademarked keywords. You could be accused of trademark infringement if you use a competitor’s trademark in your ad copy. The company that owns trademarks may report the ad to Google if they find it violates its trademark policy. Holim'a moo, the ad would make it look like the competitor is using those keywords.

Leha ho le joalo, there are ways to protect your brand name from infringement lawsuits. In the United States, Canada, and Australia, trademarks are not prohibited in Adwords. The company that owns the trademark must first submit an authorisation form to Google before it can bid on a trademarked keyword. Ntle le moo, it may be possible for you to bid on a trademarked keyword. To bid on a trademarked keyword, the website must use the corresponding URL and keyword.

Lintlha tsa boleng

The quality score in Adwords is determined by several factors, including the expected clickthrough rate, bohlokoa, le boiphihlelo ba leqephe la ho fihla. The same keywords within the same ad group can have different quality scores because the creative and demographic targeting can differ. When an ad goes live, the expected clickthrough rate adjusts, and there are three statuses available to monitor its performance. To understand the nuances of this metric, consider the following examples:

The first element is the keyword group. The second element is the copy and landing page, or landing page. It is essential to follow the keyword group guidelines, as these will influence the conversion rate. Ka mohlala, changing the headline for Legal Claimant Services increased its conversion rate by 111.6 peresente. A good ad manager knows how deep to go with each keyword group, and how to adjust these to improve the overall quality score.

Google’s quality score is a complex calculation that affects your ad’s placement and pricing. Because the algorithm is secret, PPC companies will only provide general tips on how to improve your score. Leha ho le joalo, knowing the exact factor used to calculate the score is key to getting better results, such as improved placement and lower cost per click. The quality score for Adwords is determined by a variety of factors, and there’s no one answer for it. Leha ho le joalo, if you’re willing to invest time and effort into improving it, you can boost your ad’s quality score and make it more effective.

Litšenyehelo ka ho tobetsa

Using the correct CPC for your ad campaign is critical to ensuring you maximize your ROI. Ad campaigns with low bids rarely convert, while high bids can lead to missed leads and sales opportunities. A key thing to keep in mind is that your max cost per click (CPC) is not the actual price that you will pay. Many advertisers pay only the minimum amount needed to clear Ad Rank thresholds or beat a competitor below them.

CPCs vary widely between industries. In the display network, ka mohlala, the average CPC is under $1. CPCs for ads in the search network are often much higher. As a result, it is important to determine ROI and how much you can afford to spend per click. Google AdWords is the largest paid search platform in the world. But what does a CPC mean to your business?

The cost per click for Adwords varies from $1 ho $2 depending on several factors. Keywords that are expensive tend to be in more competitive niches, resulting in higher CPCs. Leha ho le joalo, if you have a strong product or service that will sell at a high price, you can spend upwards of $50 per click on Google Ads. Many advertisers can spend as much as $50 million a year on paid search.

Arola lipapatso tsa liteko

If you’ve ever wondered whether your ads are getting the desired conversions, then split testing is a great way to find out. Split testing ads in Adwords allows you to compare two or more ads side by side to see which one performs better. You should be careful, leha ho le joalo, as it’s not always easy to determine a difference between two versions of the same ad. The key is to use statistically significant differences when running a split test.

Before performing split tests, make sure to make sure your landing page doesn’t change. If you’ve changed the landing page in the past, you may not realize that the ad’s copy landed on a different page. Changing the page can make it difficult to track conversions. Leha ho le joalo, you can use different display URLs. While this option can be useful, it’s important to use the same landing page with all ad variants.

The split-testing interface in Google’s Adwords program doubles as an analysis center. It displays clicks, maikutlo, CTR, and average cost-per-click. You can also see the clickable results and the old ads. The “Apply Variation” button allows you to choose which version of an ad is most effective. By comparing the two ads side by side, you can determine which one gets the best conversion rate.

Litšenyehelo ka phetoho

Litšenyehelo ka phetoho, kapa CPC, is one of the most important metrics to monitor when running an AdWords campaign. Whether a visitor purchases your product, signs up for your newsletter, or completes a form, this metric reflects the success of your ad campaign. Cost per conversion allows you to compare your current and target costs, so that you can better focus your advertising strategy. It’s important to note that CPC can vary greatly depending on the size of your website, but it is a good starting point to determine what your conversion rate is.

The cost per conversion is often calculated using a formula that divides the cost by the number of “hard” liphetoho, which are those that lead to a purchase. While cost per conversion is important, it is not necessarily equivalent to the price of a conversion. Ka mohlala, not all clicks are eligible for conversion tracking reporting, so it’s not always possible to calculate the cost per conversion based on that number. Holim'a moo, conversion tracking reporting interfaces display the numbers in a different way than the cost column.

Google Analytics allows you to analyze your campaign’s performance at various hours of the day. You can also determine which time slots produce the most conversions. By studying conversion rates during certain times of the day, you can tailor your ad schedule for optimal performance. If you want to run an ad only during specific times, set it to run from Monday to Wednesday. Ka tsela ena, you’ll know exactly when to bid and when to drop keyword bids.

Mokhoa oa ho sebelisa Copy le Paste ho Adwords

Ho sebelisa sesebelisoa sa ho kopitsa le ho beha ho AdWords ho ka u thusa ho fetola kapa ho etsa lipapatso tsa hau. U ka fetola kopi le sehlooho sa hau kapa u li sebelise ka bobeli. Bapisa liphetolelo tse fapaneng ho etsa qeto ea hore na ke efe e sebetsang hantle. Sena se ka ba molemo haholo ha tekanyetso ea hau ea papatso e le thata. E boetse e u thusa ho ithuta ho sebelisa mantsoe a fosahetseng le ho shebisa lipapatso tsa hau hape. U ka sebelisa tšobotsi ea ho kopitsa le ho beha ho bapisa lipapatso tsa hau le ho etsa liphetoho ha ho hlokahala.

Adwords ke fantisi ea sebele

Khoebo ea kazillion ea lidolara tsa Google e tšehelitsoe ka lichelete ke phaello ea eona ea Phatlalatso le Lipapatso tsa Lipapatso. Basebedisi ba eona ba hlōlisana bakeng sa sengoathoana sa phae ena 'me ke habohlokoa hore bahoeletsi ba hlokomele hore sebaka sa tlhōlisano fantising ea Adwords se matla.. Ka limilione tsa likhoebo tse qothisanang lehlokoa le mantsoe a bohlokoa, letšolo la hau le ke ke la hlophisoa le ho lebala. U hloka ho beha leihlo sephethephethe le ho fetola litefiso tsa hau letsatsi le letsatsi, mme o tlameha ho itokisetsa ho ikamahanya le phetoho.

Adwords’ Tlaleho ea Auction Insights e fana ka kakaretso ea bahlolisani ba hau. Ho sebelisa lisebelisoa le mekhoa ena, barekisi ba e-commerce ba savvy ba ka etsa hore matšolo a bona a atlehe haholoanyane. Ho feta moo, khoebo e 'ngoe le e 'ngoe ea mabenkele e na le ba hlolisanang le eona. Barekisi bana ba qothisanang lehlokoa le bona ba ka susumetsa liphetho tsa matšolo a hau a ho reka ho Google. Tlalehong ea Auction Insights, u ka bona hore na ke bahlolisani ba fe ba susumetsang litholoana tsa letšolo la hau. E ka boela ea u fa leseli la bahlolisani ba hau’ tshebetso kgahlanong le tsa hao.

Boemo ba pele ho sistimi ea AdWords ke papatso ea maemo a holimo. Ho fumana sebaka sena ha se taba feela ea ho eketsa tefiso ea hau, ho nka ho hongata ho feta moo. Mobapatsi e mong le e mong ea nang le mantsoe a bohlokoa o kenngoa fantising, mme papatso e sebetsang ka ho fetisisa e hlaha hodimo ho lenane. Lintlha tsa boleng le theko e phahameng haholo li supa boemo ba papatso fantising.

E fana ka ho shebisisa hape

Ho tsepamisa maikutlo hape ke leano le matla la ho bapatsa le thusang baphatlalatsi ho eketsa ROI ea matšolo a bona a papatso.. Ho bapatsa ho lumella babapatsi ho theha bamameli ba bohlale, e entsoeng ka batho ba nang le mekhoa e tšoanang ea Inthanete, mekhoa ea ho reka, le likhetho tsa ho bala, joalo ka bareki ba pele. Bamameli bana ba ts'oanang hantle ba nepahetse bakeng sa ho sutumelletsa batho ho fani ea hau ea papatso le ho eketsa ROI ea matšolo a hau a papatso.. Ho bapatsa hape ke mohloli o sa feleng oa litataiso tse ncha tse ka eketsang ROI ea hau matšolong a hau a papatso.

E fana ka mantsoe a bohlokoa a fosahetseng

Ho sebelisa menyetla ea menyetla ho Adwords ho fumana mantsoe a macha ke mokhoa o motle oa ho sebelisa mantsoe a bohlokoa ho sesebelisoa sa Adwords.. Litlhahiso tsena li iketselitse, empa ho ntse ho le molemo ho etsa netefatso pele o itšetleha ka bona. U ka bona hore na ke mantsoe afe a bohlokoa a amanang le lentsoe la hau la mantlha kapa ke life tse tšoanang. U ka kenya mantsoe ana a bohlokoa phutuhong efe kapa efe kapa sehlopha sa lipapatso ebe u beha leihlo tšebetso ea bona.

Mantsoe a bohlokoa a fosahetseng a u thusa hore u tsepamise maikutlo letšolo la hau ho lihlahisoa kapa litšebeletso tse etsang phaello e ngata. Ka mohlala, motho ea sebetsang ka liphaephe tsa Las Vegas a ka 'na a se ke a fumana chelete e ngata ea ho lokisa faucet e lutlang joalokaha a ne a tla lokisa liphaephe tsa koporo nakong ea merero ea ho lokisa matlo.. Ho sebelisa mantsoe a bohlokoa a fosahetseng ho mo lumella ho tsepamisa tekanyetso ea hae mesebetsing e nang le ROI e phahameng. U ka 'na ua batla ho qoba ho sebelisa mantsoe a bohlokoa bakeng sa litšebeletso tsa lipeipi. Empa haeba u batla ho eketsa ROI ea hau, mantsoe a fosahetseng ke karolo ea bohlokoa ea mokhoa oa papatso.

Mantswe a sehlooho a fosahetseng a ka boela a matlafatsa Sephetho sa Boleng ba hao. Ka ho bonts'a lipapatso tsa hau bakeng sa mantsoe a bohlokoa a bohlokoa ho lihlahisoa tsa hau, o ka ntlafatsa CTR ea hau (tobetsa ka sekhahla). Sena se bolela hore o ka fumana boemo bo betere bakeng sa papatso ea hau ka theko e tlase ka ho tobetsa. U ka bona mantsoe a mang a fosahetseng tlalehong ea mantsoe a hau a ho batla. Hase mantsoe a sehlooho feela! Etsa bonnete ba hore u li kenya lipapatsong tsa hau tsa lipapatso 'me u tla bona phapang e kholo liphethong tsa hau.

Ho fumana molemo ka ho fetisisa ho mantsoe a bohlokoa a mabe ho Adwords, o tlameha ho qala ka ho tseba hore na mantsoe a hau a bohlokoa ke afe. Sena se bohlokoa hobane baphadisani’ lihlahisoa li kanna tsa ba le mantsoe a tšoanang a ho batla. Ka tsela ena, o ka ntlafatsa mantsoe a hau a bohlokoa mme oa buisana le batho ba bohlokoa haholoanyane. Joale, o ka eketsa mantsoe a mabe bakeng sa mantsoe a bohlokoa ao bahlolisani ba hau ba a sebelisang. Ke eona tsela e molemohali ea ho eketsa sekhahla sa ho sokoloha. U tla makatsoa ke hore na u ka fihlela batho ba bakae hape ka ho kenyelletsa mantsoe ana a bohlokoa lipapatsong tsa hau tsa papatso.

Mantsoe a bohlokoa a negative a bohlokoa ho bareki ba bangata ba theohileng e tšoanang. Ho kenya mantsoe a mabe ho tla thibela lipapatso tsa hau ho hlaha ha ho na le potso ea ho batla “Chicago” kapa lipoleloana tse tšoanang. Hopola, leha ho le joalo, hore o lokela ho khetha mantsoe a bohlokoa ka hloko. Ha lia lokela ho fetella mantsoe a bohlokoa ao u a lebelletseng. Haeba li kopana, li ke ke tsa hlahisoa, kahoo o tlameha ho etsa bonnete ba hore o khetha mantsoe a bohlokoa ka bohlale. Kahoo, pele o kenya mantsoe a bohlokoa a fosahetseng, etsa bonnete ba hore u tseba seo u se batlang.