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Ho na le lintlha tse 'maloa tsa bohlokoa ha u sebelisa Adwords bakeng sa sebaka sa hau sa marang-rang. Ho tseba litšenyehelo, ho reka mantsoe a bohlokoa, 'me ho lateloa ha phetoho ho bohlokoa haholo molemong oa ho sebelisa lenaneo lena la ho bapatsa inthaneteng. Lintlha tse sehloohong sena li tla u thusa hore u qale kapele. U ka boela ua sebelisa malebela a sehlooho ho ithuta haholoanyane ka likarolo tse ling tsa Adwords. Sehlooho sena se tla u fa tlhaloso ea motheo ea ts'ebetso, ho tloha ho lipatlisiso tsa mantsoe a bohlokoa ho isa ho litheko ho isa ho lateliso ea phetoho.

Patlisiso ea mantsoe a sehlooho

E 'ngoe ea mehato ea pele ea lipatlisiso tsa mantsoe a bohlokoa ke ho utloisisa khoebo ea hau. Ka ho sekaseka lipotso tseo bamameli ba hau ba li botsang, o ka etsa dikahare tse tla ipiletsa ho bona. Mokhoa o motle oa ho bokella lintlha bakeng sa lipatlisiso tsa mantsoe a bohlokoa ke ho ikakhela ka setotsoana sechabeng sa heno. Sebelisa li-trackers tsa mantsoe ho tseba hore na batho ba sebakeng sa hau ba batla eng. Sebelisa tlhahisoleseling ho nts'etsapele litaba tse tla khahla bamameli ba hau le ho eketsa sephethephethe sa sebaka sa hau sa marang-rang. Mona ke mekhoa ea ho bokella lintlha tsa lipatlisiso tsa mantsoe a bohlokoa bakeng sa khoebo ea hau.

Ka mor'a hore u khethe mantsoe a hau a bohlokoa, li etelle pele ka bohlokoa. Etsa bonnete ba hore li tobane le litaba tsa sebaka sa hau sa marang-rang. Sebelisa mantsoe a mararo kapa a mahlano ka mantsoe a sehlooho. Tsepamisa maikutlo ho li-niches tse khethehileng ho etsa hore letšolo la hau le atlehe haholoanyane. Hape, qoba ho sebelisa mantsoe a sehlooho a tletseng tlholisano. Patlisiso ea mantsoe a sehlooho e ka u thusa ho fumana lihlooho tse iphetang ka har'a niche ea hau. Ha u ngolla khatiso ea inthaneteng, sebelisa lipatlisiso tsa mantsoe a bohlokoa ho tseba lihlooho tse iphetang ka har'a indasteri ea hau.

Haeba u sebelisa papatso e lefelloang ho ntšetsa pele sebaka sa hau sa marang-rang, lipatlisiso tsa mantsoe a bohlokoa ke tsa bohlokoa. Ho tseba mokhoa oa ho batla oa bamameli ba hau ho bohlokoa bakeng sa khoebo ea hau. Sebelisa tsebo ena ho ngolla bamameli ba hau litaba tse nepahetseng. Hopola hore ho na le mefuta e fapaneng ea batho ba batlang boitsebiso bo tšoanang le ba hao. Haeba bamameli ba hau ba sebelisa mantsoe a tšoanang, u tla ba le monyetla o motle oa ho fumanoa ho SERPs. Molemo oa bohlokoa ho lipatlisiso tsa mantsoe a sehlooho ke hore e ka u thusa ho tseba hore na ke mantsoe afe a bohlokoa a sebetsang haholo bakeng sa letšolo la hau la papatso..

Ho utloisisa bamameli ba hau ho bohlokoa bakeng sa ho holisa boteng ba hau ba inthaneteng. Haeba u sebelisa mantsoe a bohlokoa ka kakaretso, mohlomong u tla lebisa bamameli ba bangata ho feta kamoo u neng u rerile kateng. Ka ho tseba litlhoko tsa bamameli ba hau, o ka etsa manane a mantsoe a sehlooho le maano a ho fihlela litlhoko tsa bona. Ka thuso e nyane ho tsoa lipatlisisong tsa mantsoe a sehlooho, o ka etsa maano a ho bapisa lihlahisoa le lits'ebeletso tsa hau le litlhoko tsa bona. U tla hlolloa ke kamoo u ka ntlafatsang boemo ba sebaka sa hau sa marang-rang sa ho batla le ho eketsa thekiso ea hau.

Litefiso tsa mantsoe a bohlokoa

Ho reka mantsoe a bohlokoa ho Adwords ho ka etsoa boemong ba mantsoe a sehlooho kapa boemong ba sehlopha sa lipapatso. Litefiso tsa boemo ba mantsoe a sehlooho li fetoha habonolo 'me li loketse ho holisa kopo bakeng sa sephetho se lakatsehang sa phutuho.. Katoloso ea mantsoe a sehlooho e ka khonahala hape e ka eketsa tefiso bakeng sa sehlopha sohle sa lipapatso. Ho sebelisa lihlopha tsa lipapatso le ho reka mantsoe a bohlokoa ho bonolo ho laola. U ka sebelisa kopo ea lihlopha tsa lipapatso matsatsing a pele a letšolo la hau ho leka maano a fapaneng.

Bakeng sa lentsoe le leng le le leng la sehlooho, o ka fetola palo ea litefiso ka ho fetola palo ea lipapatso tse bonts'itsoeng bakeng sa lentsoe la sehlooho. Ho eketsa tlhahiso ho lentsoe la sehlooho ho ka ntlafatsa boemo ba hau sehlopheng sa lipapatso. Ka ho tšoanang, ho theola theko bakeng sa sehlopha sa lipapatso ho ka fokotsa litšenyehelo tsa phetoho ka 'ngoe. U tlameha hape ho beha leihlo nako ea ho koala ho etsa tlhahiso e ntle ka ho fetisisa ea mantsoe a sehlooho. Sepheo ke ho boloka chelete ntle le ho tela liphetoho.

Ha o reka lebitso la sehlooho ho Adwords, chelete e lefuoang e ipapisitse le botumo ba mantsoe a sehlooho. Lentsoe la sehlooho le na le monyetla oa ho khanna sephethephethe se ngata haeba mofuputsi a ngola lentsoe la sehlooho leo ho buuoang ka lona. Khetho e ntle ea mantsoe a bohlokoa e lokela ho ba ea bohlokoa ho bamameli. Ka ho lebisa tlhokomelo ho bamameli ba nepahetseng, o ka fihlela bamameli ba bangata mme oa haha ​​​​letšolo le matla la PPC. Ntle ho moo, lets'olo la ho fana ka mantsoe a bohlokoa le ka laoloa ke setsi sa litsebi, joalo ka Deksia.

Hang ha u se u ntlafalitse papatso ea hau, hlokomela liphetho le ho etsa litokiso ha ho hlokahala. Ha o tsamaisa lipapatso tse lefuoang, etsa bonnete ba hore o lebisa mantsoe a bohlokoa le ho lekola ts'ebetso ea bona nako le nako ho netefatsa hore liphetho li nepahetse. Ka ho latela malebela a ka holimo, u tla ba tseleng e nepahetseng ho fihlela lipheo tsa hau. Hopola feela hore sepheo sa hau e lokela ho ba sa bohlokoa le se ka finyelloang. Hopola feela ho fetola litefiso tsa hau ha ho hlokahala.

Litšenyehelo

Mantsoe a bohlokoa ka ho fetisisa a AdWords ke a kenyelletsang lichelete le liindasteri tse laolang chelete e ngata.. A mang a mantsoe a bohlokoa ka ho fetisisa a theko e boima ho Google a kenyelletsa thuto le “tekanyo,” lihlopha tse peli tse ka nkoang e le tsa tlhōlisano. Batho ba batlang ho kenella indastering ea thuto le kalafo ba lokela ho lebella li-CPC tse phahameng. Likhamphani tse sebetsanang le tlhokomelo ea bophelo bo botle le meriana le tsona li lokela ho hlokomela sena. Ntle le tlhokomelo ea bophelo bo botle, lik'hamphani tsa inshorense le lifeme tsa lichelete li sebelisa chelete e ngata ho AdWords.

Ntho e 'ngoe eo u ka e nahanang ha u bala litšenyehelo tsa Adwords ke sekhahla sa phetoho. Sekhahla sa ho sokoloha ke peresente ea litšenyehelo tsa ho penya e fellang ka ketso. Ka mohlala, haeba motho a tobetsa sehokelo ho ingolisa bakeng sa peeletso ea lengolo-tsoibila, mosebelisi oa AdWords a ka etsa khoutu e ikhethileng ho latela lipehelo tsa lengolo-tsoibila bakeng sa moeti eo. Khouto ena e tla romella li-pings nako le nako ho li-server tsa AdWords ho hokahanya lintlha. Hang ha data e hlophisitsoe, litsenyehelo tsa phetoho e 'ngoe le e 'ngoe li aroloa ka palo eohle ea ho tobetsa.

Karolelano ea litšenyehelo tsa ho tobetsa e fapana haholo mme e ipapisitse le mantsoe a bohlokoa le indasteri. Marang-rang a ho batla, Li-CPC tse tloaelehileng li pota-potile $2.32. Ho netweke ya pontsho, ke $0.58. Bakeng sa lintlha tse ling ka metrics ena, etela sengoloa sa rona sa metrics ea AdWords. Tsela e 'ngoe ea ho boloka chelete ho AdWords ke ho sebelisa mantsoe a bohlokoa a nang le lintlha tsa boleng bo holimo. Mantsoe a bohlokoa a boleng bo holimo a fumana maemo a betere a lipapatso le ho boloka chelete.

Haeba u etsa lets'olo la PPC le Google, ho bohlokoa ho utloisisa litšenyehelo ka ho tobetsa. Google e na le lisebelisoa tse thusang likhoebo ho beha leihlo le ho lekanya katleho ea papatso ea bona. Sena se kenyeletsa software ea Google Analytics, e lekanyang litšenyehelo ka ho tobetsa. Empa pele u etsa qeto ea ho sebelisa sesebelisoa sena, etsa bonnete ba hore u tseba ka botlalo litšenyehelo le nako ea phutuho ka 'ngoe. Holim'a moo, tekanyetso ea ho bapatsa ea k'hamphani e kanna ea etsa qeto ea chelete eo e e jang ho sebelisa papatso ea PPC.

Ho latedisa phetoho

Ho latela phetoho ho AdWords ho na le melemo e mengata. Ea pele, e ka eketsa linomoro tsa hau tsa ho sokoloha ka morao, ka ho fana ka tumello ea ho tobetsa ea ho qetela le letsatsi la thekiso. Ea bobeli, e u lumella ho latela liphetoho tsa morao-rao, kapa liphetoho tse so kang tsa etsahala bekeng ea pele ea ho hlahloba lipalo-palo. Molemong oa sena, u tla batla ho etsa cookie ea ho lata e tla nka bonyane matsatsi a mashome a mararo. Ha kuku e telele, molemonyana, kaha e tla u thusa ho latela liphetoho tsohle tse entsoeng.

Ha o theha Webosaete kapa Liphetoho tsa Call On-Site, u tla batla ho nolofalletsa View-ka ho sokoloha fensetere. Setlhophiso sena se latela baeti ba bonang papatso ea hau empa ba sa tobetse. Batho bana ba ka kgutla hamorao mme ba sokoloha. U ka beha nako lipakeng tsa pono le phetoho hore e be kae kapa kae ho tloha ka letsatsi le le leng ho ea ho 30 matsatsi. U ka boela ua khetha boleng ba Custom, e tla latella baeti ka nako e telele. Ho latela liphetoho, o tla hloka ho tseba hore na ke lipapatso life tse fumanang sephethephethe haholo.

Ts'ebetso ea ho sokoloha ho Adwords e ka hlophisoa ho lekanya palo ea mehala e hlahang kamora ho tobetsa papatso ea hau.. U ka khetha ho tsoa mefuteng e mengata ea likhetho ho latela hore na liphetoho tsa hau li shebahala joang. Liphetoho tsa sebaka sa marang-rang, ka mohlala, kenyeletsa ho reka le ho ngolisa. Mehala ea mohala, ka hlakoreng le leng, e ka kenyelletsa mehala e tsoang papatsong ea hau ebe e fella mohaleng oa moreki. Bakeng sa mefuta ena ea liphetoho, o tla hloka nomoro ea mohala hore phetoho e lateloe.

Ho latela phetoho ho AdWords ha ho sebetse le bareki ba se nang li-cookies. Leha basebelisi ba bangata ba marang-rang ba sebelisa li-cookies tse lumelletsoeng, ba ntse ba ka tima cookie ea phetoho ea tracker. U ka boela ua sebelisa plugin ea ho latela phetoho ho AdWords ho fetola khoutu ea phetoho. Haeba u ntse u na le mathata, nahana ka ho iteanya le setsi sa papatso kapa moqapi oa sebaka sa marang-rang. Ba tla thabela ho thusa.

Mantswe a sehlooho a fosahetseng

Mohlomong u utloile ka mantsoe a bohlokoa a mabe ho Adwords, empa hantle-ntle u li sebelisa joang? Mokhoa o motle oa ho li sebelisa ke ofe? Hantle, e hlile e bonolo. Ea pele, o hloka ho theha sete e arolelanoang ea mantsoe a bohlokoa a fosahetseng. Joale, o ka qala ho eketsa mantsoe a bohlokoa phutuhong ea hau. Ka tsela ena, u tla khona ho qoba ho senya chelete lipapatsong tsa lipapatso tse sa fetoheng.

Ha u etsa lethathamo la hau, etsa bonnete ba hore u khetha mefuta e nepahetseng ea mantsoe a bohlokoa. Ana ke mantsoe a amanang ka mokhoa oa semantically, empa ha li amane le lihlahisoa kapa litšebeletso tsa hau. Lipapatso tse hlahang bakeng sa mantsoe a sa amaneng le lihlahisoa kapa litšebeletso tsa hau ha ho bonolo hore li rekise, kahoo u lokela ho qoba ho sebelisa mantsoe ao a bohlokoa. U ka sebelisa mantsoe a bohlokoa bakeng sa lipotso tse sa rekoeng. Sena se ka thusa matšolo a hau ho fihlela litefiso tse phahameng tsa ho sokoloha.

Ha u theha lenane la mantsoe a bohlokoa a fosahetseng, u lokela ho khetha mantsoe a tla ba thata haholo ho uena ho beha maemo ho ona. U ka sebelisa mantsoe a bohlokoa a nang le mefuta e mengata ea mantsoe kapa lipoleloana tseo u sa batleng ho li lebisa. Ho itšetlehile ka sepheo sa hau, o ka eketsa mantsoe a mabe ho lihlopha tsa lipapatso kapa matšolo, hape o sebelisa polelo e bapisang hampe ho qhelela ka thoko mantsoe afe kapa afe a sa sebetseng.. Sena se ka u thusa ho theola CPC ea hau, le ho eketsa sebaka sa papatso ea hau.

Ho theha lethathamo la mantsoe a fosahetseng, o lokela ho theha sehlopha se arohaneng sa lipapatso bakeng sa mofuta o mong le o mong oa mantsoe a sehlooho. Mantsoe ana a bohlokoa a lokela ho akaretsa mehopolo e fapaneng e amanang le lik'hamphani tsa indasteri le tlhahiso. Ka tsela ena, o ka hlophisa mantsoe a hau a bohlokoa mme oa buisana le batho ba amehang. Leha ho le joalo, o tlameha ho hlokomela hore o se ke oa eketsa mantsoe a bohlokoa boemong bo fosahetseng. Li tla eketsoa ka mokhoa o nepahetseng. Haeba u khetha boemo bo fosahetseng, o tla qetella o na le moferefere wa letsholo.

Haeba u ncha ho Adwords, ho molemo ho boloka lintho li le bonolo. U se ke ua leka ho etsa ho fetang ho lumella sethaleng. Mme le be le mamello – ho tla nka nako ho kolobisa maoto a hau. Sengoliloeng sena se tla u tsamaisa mehatong ea pele ea ho qala letšolo la hau. Ho na le ho hongata ho Adwords ho feta ho theha letšolo feela, leha ho le joalo. Tsoela pele ho bala ho ithuta haholoanyane ka lipapatso tsa tlhahlobo ea Split le ho ntlafatsa maqephe a ho lulisa.

Patlisiso ea mantsoe a sehlooho

Ha u sebelisa papatso ea ho patala ho holisa sebaka sa hau sa Marang-rang, lipatlisiso tsa mantsoe a bohlokoa ke tsa bohlokoa. Ka ho utloisisa seo bareki ba se batlang inthaneteng, o ka etsa dikahare tse loketseng. E boetse e u thusa ho lebisa tlhokomelo ho bamameli ba itseng, joalo ka ba sebetsang indastering ea bongaka kapa ba nang le thahasello ea ho buuoa lesapo la mokokotlo. Ka mohlala, haeba 'maraka oa hau o reretsoeng ke lingaka tsa mokokotlo, o ka li lebisa ka papatso e lebisitsoeng. Ho sebelisa Google Keyword Planner ho ka u thusa ho fumana mantsoe a bohlokoa.

Ea pele, sebelisa sesebelisoa sa mantsoe a bohlokoa se u lumellang hore u hlahlobe lihlooho, lipotso, le lichaba tse amanang le sebaka sa hau sa Marang-rang. Bing ke enjine ea bobeli e kholo ea ho batla lefatšeng, ho sebetsa 12,000 limilione tse batloang khoeli le khoeli. Hang ha u khethile mantsoe a hau a bohlokoa, o ka ngola litaba tse sebelisang mantsoe ana. Sena se tla eketsa menyetla ea ho hohela baeti ba bacha, ho matlafatsa sephethephethe sa sebaka sa hau sa marang-rang. Ka mor'a ho etsa lipatlisiso ka mantsoe a sehlooho, khetha tse ntle ka ho fetisisa bakeng sa litaba tsa hau.

Sesebelisoa se seng sa lipatlisiso tsa mantsoe a bohlokoa ke Ahrefs. Sesebelisoa sena sa mahala se u fa lintlha tse qaqileng mabapi le mantsoe a bohlokoa, ho kenyelletsa le molumo oa tsona oa ho batla, tlholisano, le sephethephethe sa marang-rang. E ka boela ea u joetsa hore na ke bahlolisani ba fe ba nang le palo e phahameng ea ho batla mme ba sebelisa maano a mang ho beha maemo a holimo lienjineng tsa ho batla.. Etsa bonnete ba hore u hlahloba liwebsaete tsa tlholisano pele u khetha lebitso la sehlooho leo u lokelang ho le lebisa. Ho sa tsotellehe lipakane tsa hau, ho bohlokoa ho utloisisa tlholisano le hore na li maemong afe bakeng sa mantsoe a bohlokoa ao u a khethang.

Mohato oa bohlokoa ka ho fetisisa lipatlisisong tsa mantsoe a sehlooho ke ho tseba bamameli ba hau. U batla ho hapa tlhokomelo ea bamameli ba hau, mme ho tseba seo ba se batlang ho tla o thusa ho etsa seo. Sena se ka finyelloa ka ho sebelisa sesebelisoa sa mahala sa mantsoe a bohlokoa joalo ka Sesebelisoa sa Keyword sa Google, kapa sesebelisoa sa ho etsa lipatlisiso ka mantsoe a bohlokoa joalo ka Ahrefs. U ka sebelisa tlhahisoleseling ena ho ngola lintlha tse ncha tse amanang le bamameli ba hau. Sena ke sesebelisoa sa bohlokoa se ka sebelisoang ho hlahisa litaba tse ncha.

Sepheo sa phutuho ea Adwords

Google e fana ka mefuta e fapaneng ea litataiso ho u thusa ho khetha lipapatso tse sebetsang hantle bakeng sa sebaka sa hau sa Marang-rang. U ka khetha lipakeng tsa lipheo tse tloaelehileng le tse tloaelehileng tsa ho sokoloha, 'me li na le thuso bakeng sa maano a ho reka. Haeba u na le lebenkele la liaparo tsa inthaneteng, mohlala, u ka 'na ua batla ho sebelisa lipakane tsa ho fetola tloaelo ho eketsa palo ea chelete eo ue hlahisang. Joale, o ka eketsa liketso tsa phetoho tse kang ho tlatsa foromo e etellang pele kapa ho reka sehlahisoa. Ho theha letšolo la Adwords bakeng sa lebenkele la liaparo, latela malebela ana.

Pele o qala letšolo la Google Adwords, etsa qeto ea hore na u batla ho sebelisa chelete e kae. Molao o motle oa letsoho ke ho sebelisa bonyane $20-$50 letsatsi. U kanna ua hloka ho sebelisa chelete e ngata kapa ka tlase ho latela tlholisano ea mantsoe a sehlooho le CPC e hakantsoeng. U lokela hape ho tseba litšenyehelo tsa ho fumana moreki kapa moetapele pele u beha tekanyetso. Leha ho le joalo, ho ntse ho le bohlokoa ho ipehela lipakane tseo u ka li finyellang le ho etsa liphetoho ho eketsa liphello.

Arola lipapatso tsa liteko

Ha o arola lipapatso tsa liteko ho Adwords, o ka khetha lipapatso tse peli tse nang le litšobotsi tse fapaneng. Mohlala, papatsong ea pele, u ka ngola tlhaku ea pele ka litlhaku tse kholo ha ho ea bobeli, le ka tsela e fapaneng. Holim'a moo, o ka fetola URL ea ponts'o bakeng sa mefuta e 'meli ea lipapatso. Ka tsela ena, u tla khona ho bona hore na ke papatso efe e sebetsang haholoanyane. Joale, o ka khetha hore na o sebelisa papatso efe.

Ho fumana hore na ke papatso efe e sebetsang hantle ho feta e ngoe, o ka sebelisa software ea tlhahlobo ea likarolo. Mananeo ana a software a u lumella ho bona metrics e fapaneng, joalo ka chelete le liphetoho. Metrics eo e bohlokoa katlehong ea khoebo ea hau, kahoo khetha tse amang liphetho tsa hau ka kotloloho. Ka mohlala, o ka sekaseka mehloli e fapaneng ea sephethephethe sa marang-rang mme o tsebe hore na ke efe e lebisang ho chelete e ngata. Software ea tlhahlobo ea ho arola e tla u bontša hore na ke mehloli efe ea sephethephethe e leng molemo haholo khoebong ea hau.

Ka mor'a ho khetha mefuta e fapaneng ea lipapatso, ke nako ea ho hlahloba liphello. Ho etsa joalo, eya ho “Sheba Histori ea Phetoho” 'me u shebe letsatsi le nako eo sete e' ngoe le e 'ngoe ea papatso e fetotsoeng. Ka mohlala, haeba u entse phetoho papatsong ea hau ea mongolo ka Loetse 23 ho 7:34 pm, tobetsa ho “Bontša Lintlha” sehokelo ho bona nako le letsatsi tseo u entseng phetoho ka tsona.

Ho arola lipapatso tsa liteko ho Facebook, etsa bonnete ba hore u khetha tekanyetso ea chelete e hlahisang litholoana. Facebook e na le tekanyetso e fokolang le e khothalletsoang eo u lokelang ho e latela. Joale, arola tekanyetso ka ho lekana lipakeng tsa lihlopha tse peli tsa lipapatso. Ho fumana sephetho se nepahetseng haholoanyane, etsa bonnete ba hore o hlahloba bohlokoa ba lipalo-palo ba phapang. Haeba o sa tiisehe, sebelisa metric ea phetoho ka 'ngoe. Theko e tloaelehileng ea ho penya ka bobeli bakeng sa lipapatso ka bobeli e kanna ea ba holimo, ka tsela e fapaneng.

Ho ntlafatsa maqephe a ho lulisa

Ho leka katleho ea likarolo tse fapaneng tsa maqephe a hau a ho lulisa ke senotlolo sa ntlafatso e sebetsang. Tsela e 'ngoe ea ho lekanya katleho ea likarolo tse fapaneng ke ho sebelisa limmapa tsa mocheso. Tsena li ka u bontša moo batho ba tobetsang leqepheng la hau, hore na ba iphapanyetsa pitso ea ho nka khato kapa ba tsepamisa maikutlo linthong tse ling tseo e seng tsa bohlokoa. Ka ho sala morao boitšoaro ba baeti, u tla khona ho etsa liphetoho ho ntlafatsa sebaka sa hau sa marang-rang. Leha limmapa tsa mocheso ke o mong oa mekhoa e atileng haholo ea ho lekola maqephe a hau a ho lulisa, ha se eona feela tsela ea ho li ntlafatsa. Litlaleho tse ling tsa data tse bonoang li kenyelletsa limmapa tsa ho phutha, likoahelo, le ho etsa lethathamo la litlaleho.

Lebelo la leqephe ke ntlha e 'ngoe ea bohlokoa e lokelang ho nahanoa. Haeba leqephe la hau la ho fihla le nka nako e telele ho kenya, baeti ba tla lahleheloa ke thahasello kapele. Sena se ka fella ka sekhahla se phahameng sa ho tlola, e lemosang Google ka boiphihlelo bo bobe ba basebelisi mme e ka ama boemo ba hau ba Papatso. Ka ho sebelisa caching ea sebatli le ho fokotsa mongolo o sa hlokahaleng, o ka eketsa lebelo la leqephe ha ka nako e ts'oanang o theola CPC. Ka ho rarolla mathata ana, o ka ntlafatsa boiphihlelo ba mosebelisi leqepheng la hau la ho fihla le ho ntlafatsa maemo a lona a ho sokoloha.

Leqephe la ho lata le hlophisitsoeng hantle le bohlokoa ho holisa liphetoho. E lokela ho hloka bohlasoa le bonolo ho tsamaea. E boetse e lokela ho ba bonolo ho tsamaea, e le hore baeti ba tla susumelletseha ho nka khato ka potlako. E lokela ho ba bonolo ho tsamaea, 'me e lokela ho kenyelletsa lintlha tse amanang le lihlahisoa kapa litšebeletso tse fanoang. Leqephe la ho fihla le hloka ho sebetsa ka litsela tsena tsohle ho nyolla chelete. Mohato oa pele oa ho ntlafatsa leqephe la hau la ho fihla ke ho lekola le ho lekola litlhahiso tse fapaneng tsa boleng. E 'ngoe, liteko le ho lokisa likarolo tsa liforomo ho li etsa hore li be le matla le ho feta. Qetellong, eketsa bopaki ba sechaba leqepheng la hau la ho fihla ho eketsa botšepehi.

Latela liphetoho

E 'ngoe ea mehato ea bohlokoa ka ho fetisisa ea ho latela liphetoho ka Adwords ke ho khetholla mofuta oa phetoho. Liphetoho li fapana ka boleng ho latela mofuta oa ketso. Click-throughs le thekiso, ka mohlala, ka bobeli ke mokhoa oa ho sokoloha, mme ka hona boleng ba e 'ngoe le e' ngoe boa fapana. U ka boela ua sebelisa mohlala oa attribution ho fumana hore na u ka fana ka mokoloto o mokae ho mofuta o mong le o mong oa phetoho. Haeba u sa tsebe ho hlalosa liphetoho, mona ke tse ling tsa mehato ea ho u thusa ho qala:

Ea pele, etsa bonnete ba hore u na le tag ea sebaka sa lefats'e, kapa khoutu e tlalehang phetoho ka 'ngoe. Ka mohlala, haeba u na le app kapa webosaete e nang le nomoro ea mohala, khoutu ea hau ea ho sokoloha e ka rekota mohala bakeng sa hau. U ka boela ua sebelisa khoutu ea ho fetolela ho latela mehala ea mohala. Ka tsela ena, Ak'haonte ea hau ea AdWords e tla fumana khoutu e ikhethang ea ho latela ha moeti a tobetsa sehokelo se itseng sa nomoro ea mohala.

Tsela e 'ngoe ea ho latela liphetoho ka Adwords ke ho theha likhoutu tsa ho latela leqephe le leng le le leng la sebaka sa hau sa marang-rang. U ka tlatsa foromo webosaeteng ea AdWords ho etsa joalo kapa ua manamisa khoutu leqepheng la hau la webo. Hang ha sena se entsoe, o ka bolela mabitso a liphetoho le ho latela ts'ebetso ea papatso ka 'ngoe. Haeba u batla ho tseba hantle hore na ke batho ba bakae ba hlileng ba fetolang lipapatso tsa hau, ena ke tsela e molemohali ea ho lekanya letšolo la hau.

Hang ha u se u thehile khoutu ea ho fetola sebaka sa hau sa marang-rang, o ka kenya Google Tag Manager ho bona katleho ea ho tobetsa ha lipapatso. E tla u tataisa ts'ebetsong mohato ka mohato, ho kenyelletsa le tšebeliso ea ID ea phetoho, leibole ya ho sokoloha, le sehokelo. Google Tag Manager e tla boela e u fe thepa ea JSON eo u e hlokang. Joale o ka lokisa li-tag mme o latele liphetoho ka Adwords.

There are several things you should know before launching an ad campaign in Adwords. If you’re unsure of where to begin, read this article to learn about Keyword themes, Targeting options, Tefiso, and Conversion tracking. You can even check both boxes and copy and paste ads from other sources. Once you’ve copied your ad, make sure you change the headline and copy if needed. Qetellong, your ads should look like the ones you found when comparing them.

Keyword themes

Google has just rolled out a new feature called ‘Keyword Themes’ which will help advertisers target their ads more efficiently. The keyword themes will be available in the Smart Campaigns feature in the coming weeks. Google announced a host of new tools designed to mitigate the effects of COVID-19 shutdowns, including Smart Campaigns. Read on to find out how to take advantage of these new tools. Let’s dive into a few of them.

One advantage of keyword themes is that they make comparisons between keywords within the same category easy. Ka mohlala, it’s difficult to compare the performance of different keywords for shoes and skirts when they’re grouped in the same ad group. Leha ho le joalo, if you follow a logical theming scheme, you’ll be able to easily compare keyword performance across campaigns and ad groups. Ka tsela ena, you’ll have a clearer picture of which keywords are most profitable for each product category.

Relevancy – When people use Google search engines to find products, ads containing relevant keywords are more likely to be clicked. Relevance also helps improve the Quality Score and clickthrough rate. By using similar keywords in different ad groups, you can save money and time. A few key strategies to improve keyword relevancy include:

Targeting options

You can choose to use the campaign-level targeting for mobile and display ads. Campaign targeting is generally applicable to all ads in the campaign, and ad groups may override campaign targeting. To change your campaign targeting, you should go to the Settings tab, then click on Location targets. Click Edit to modify the location targets you have selected. You can exclude specific locations from your target audience. Ntle le moo, you can adjust the bid for specific locations.

Another important aspect of a social media advertising campaign is effective targeting. YouTube, ka mohlala, allows you to target by desktop, tablet, or mobile devices. You can also choose whether or not the ad will appear in a specific region. Many brands market both nationally and locally, so it’s important to consider where the audience lives. If you’re trying to reach a large audience, you may want to use metro targeting. But be aware that metro targeting may be too broad for your local business.

Using affinity audiences can help you target your audience based on interests, habits, and other details. Ka tsela ena, you’ll be able to reach the people who are most likely to be interested in your products or services. Holim'a moo, you can target these people directly by listing your website or keywords. Google Adwords will use your keyword data to create your affinity audience. Joale, your ad will appear in front of the right people based on their interests, habits, and demographic data.

Retargeting ads are a great option if you don’t know which audience you’re targeting. Remarketing allows you to reach existing visitors while retargeting allows you to target new ones. The same applies to display ads on other websites. You may even be able to target multiple pages for your ad campaign. With these methods, you can reach a large audience. If you want to reach a wider audience, you can target multiple pages for a specific topic.

While keyword targeting has been the backbone of paid search since its beginning, audience targeting is an important tool in online advertising. It allows you to choose who sees your ads and ensures that your advertising budget goes to the people most likely to buy. Ka tsela ena, you’ll be sure to get a return on your ad budget. It’s important to always refer back to your strategy when deciding on audience targeting.

Tefiso

You can choose between two different ways of bidding on Adwords. The most common is Cost Per Click (CPC). This type of bidding requires advertisers to decide how much they’re willing to pay for each click. This method is considered the standard, but isn’t the only way to bid. There are several other methods, as well. Here are some of them:

Product keywords aren’t exactly keywords for AdWords (PPC). These are the product names and descriptions that people actually type into the search bar. You’ll also need to update the product names if profitable queries start appearing in your PPC campaign. Here are some tips to optimize your keyword selection. In PPC ads, showcase the seller ratings. In order to maximize conversions, you’ll need to adjust your keywords and bids.

Automated bid strategies can help you take the guesswork out of paid ads, but manually adjusting your bids can give you better results. While your bid determines how much you’ll pay for a specific keyword, it doesn’t necessarily determine where you rank in Google’s search results. Haele hantle, Google wouldn’t want you to get top spot for your keyword if you’re spending more than necessary. Ka tsela ena, you’ll get a more accurate view of your ROI.

You can also use bid modifiers to target specific geographic areas, electronic devices, and time frames. By using bid modifiers, you can ensure that your ads appear only on relevant websites. It’s also important to monitor your ads and bids to make sure you’re getting the best ROI. And don’t forget to monitor the performance of your ads and bids – they’re crucial to the success of your paid advertising campaign.

Smart campaigns divide their bidding into multiple “ad groups.” They put ten to fifty related phrases in each group, and evaluate each one individually. Google applies a maximum bid for each group, so the strategy behind the campaign is intelligently divided phrases. Kahoo, if you want your ads to be displayed in front of your target audience, you should make smart decisions about bidding on Adwords. Ka tsela ena, your ads can reach your target audience and increase sales.

Ho latedisa phetoho

To increase your return on ad spend, you should set up Adwords conversion tracking. You can do this by entering different values for different types of conversions. You may also choose to track ROI by entering different values for different price points. You can choose to include conversions within a certain amount of time, ka mohlala, every time someone reloads your ad. Ka tsela ena, you can track how many people have viewed your ad, but not necessarily purchase something.

Once you’ve implemented Adwords conversion tracking, you can export these data to Google Analytics to see which ads have led to the most conversions. You can even import these conversions to Google Analytics. But make sure not to double-track and import data from one source to another. Ho seng joalo, you may end up with two copies of the same data. This can cause issues. This is a common problem and can be avoided by using a single AdWords conversion tracking tool.

While you can still use Adwords conversion tracking to make your business more efficient, it can be time-consuming and frustrating to figure out what works and what doesn’t. The key is to determine what kind of conversions matter most to your business and track them. Once you’ve decided what kind of conversions you’ll track, you’ll be able to determine how much money you’re making with each click or conversion.

To get started with Adwords conversion tracking, you’ll need to connect Google Analytics to your website. You’ll need to select the relevant category and name conversions in Google Analytics. Conversion tracking is very useful for tracking the effectiveness of ads and the actions of customers. Even a small increase in conversion rate can help you grow your business. Since every click costs money, you’ll want to know what is working and what isn’t.

The Google Tag Assistant can help you set up conversion tracking for your website. You can also use Google Tag Manager to implement it. Using the Google Tag Assistant, you can check the status of the conversion tracking tags. Once the tag is verified, you can use the Google Tag Assistant plugin to see if your conversion tracking code is working. And remember to use an alternate conversion tracking method that works well for your website. These tips can help you get the most out of your Adwords campaigns.

Haeba u ncha ho Adwords, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. Ho feta moo, remember that AdWords requires time and patience. If you’re not sure where to start, here are some tips to get you started:

Patlisiso ea mantsoe a sehlooho

While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. Ka lehlohonolo, there are several simple ways to refine your keyword research. Here are some tips to get you started:

Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, you’ll want to target these keywords. Hape, use the Keyword Planner to find related keywords based on your constraints. You can even browse through hundreds of keywords using this tool. When you’ve narrowed down your list, choose the most relevant ones. Make sure to check your keyword’s competition, as it can influence the success of your campaign.

Do not use the same keywords every month. You’ll lose money if you choose keywords that are too competitive. Long tail keywords are great for blog posts, but they must continue to grow in popularity month after month. We’ll cover long tail keywords in a future post. One way to check the popularity of a keyword is to use Google Trends. If there’s no data on the popularity of a particular keyword, you can’t use it in Adwords.

Keyword research is a critical part of organic search marketing. It is an important step in your strategy, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

Mohlala oa tefiso

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, enhanced CPC is best for increasing brand awareness and collecting data for future conversion.

Litšenyehelo ka ho tobetsa (CPC) is the most common bid method for Adwords. It is generally used for campaigns that target a smaller audience and don’t require a large volume of traffic. The cost-per-mille bidding method is useful for both types of campaigns because it provides insights into the number of impressions. This data is important in long-term marketing campaigns. If your budget is tight, consider a manual CPC bidding strategy.

Bidding model for Adwords is a complex system that utilizes a number of techniques to optimize ad campaigns. Depending on your campaign objectives, you can either set a maximum bid for a keyword or manually adjust the bid based on the number of conversions and sales. For advanced users, dynamic bidding can be used to track conversions and adjust the bid accordingly. A successful campaign will increase the bid when the campaign objective is met.

Manual bidding can be used to fine-tune ad targeting. Manual bidding can be used for ad groups and individual keywords. Manual CPC bidding is best suited for initial campaigns and data gathering. By using this strategy, you pay only when an ad is clicked. Manual CPC bidding allows you to tweak your bids individually to achieve optimal results. You can also choose to set a maximum CPC to increase control over your campaign.

Sekhahla sa ho tobetsa

A study released by WordStream on the average click-through rate (CTR) for AdWords campaigns found that it ranged from 0.35% ho 1.91%. The study also identified the factors that increase or decrease CTR, including the number of clicks per ad, the cost per click (CPC), and the cost per action (CPA).

While high CTR means high impressions, this does not mean ad campaign is working well. Using the wrong keywords can cost money and not convert. The ads should be tested in every aspect of their creation to ensure they are as relevant to the intended audience as possible. Aside from keyword research, ad content should also be optimized to boost CTR. Here are some tips for improving your CTR:

Ea pele, determine what type of website you’re running. Ka mohlala, eCommerce websites will have a lower CTR than lead generation sites. For eCommerce websites, localized campaigns can increase CTR, as consumers trust local businesses. While text and image ads are not the most persuasive for lead generation websites, informational and compelling ads can help drive viewer curiosity. This will ultimately lead to a click-through. Leha ho le joalo, the CTR depends on several factors, including the type of offer and the network.

Increasing CTR is an essential element of effective pay-per-click advertising. A high CTR directly affects cost per click, which determines quality score. The click-through rate is calculated by dividing the number of impressions by the number of clicks. If your CTR is above five percent, it means that a large portion of people who see your ads will click them. As long as this is the case, it’s worth optimizing your pay-per-click ads for a high CTR.

Mantswe a sehlooho a fosahetseng

Ho Adwords, negative keywords are words or phrases that prevent your ads from appearing when a user searches for them. You create negative keywords by adding a minus sign before a keyword or phrase. You can use any word or phrase as a negative keyword, such as ‘ninja air fryer’. A negative keyword can be as broad or as specific as you wish. Here are some ways to use negative keywords in your Adwords campaigns.

The default negative keyword match type is negative broad match. This means that negative broad match keywords will not show up for queries that contain all the negative terms. If you only have a couple of negative terms in your query, your ads will not show up. This means that you’ll be able to create campaigns faster by choosing negative broad match keywords. But you have to be careful when selecting negative broad match keywords. You don’t want to get stuck with a campaign that doesn’t have any sales.

You can use negative keywords at the ad group level to protect your ads from generic terms. Ka tsela ena, you’ll be able to block out any searches that don’t apply to your ad group. This strategy is particularly useful when you want to restrict certain ad groups. The negative keyword will automatically become the default negative keyword for future ad groups. Just be sure to check Google’s website and the ad groups for any ambiguities.

Your journey to using negative keywords begins with finding keywords that are irrelevant for your business. Once you have identified these keywords, you should use the search terms tab to discover in-depth search queries for those keywords. Review this report regularly to ensure that your ads are not wasting your valuable time and money on irrelevant keywords. Hopola, you’ll never make a sale if you don’t target the right people! If you don’t use negative keywords in Adwords, you’ll end up with a stale ad campaign.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. Ka mantsoe a mang, if your website only has local customers, you should target people who are in your area. Mohlala, if you’re a local plumber, you shouldn’t target people who live in the USA.

When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. Holim'a moo, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. This is a great way to target specific audience segments. This allows you to reach people who have already taken a specific action on your website. Qetellong, the key to effective audience targeting is understanding what makes a particular person click on your ad.

The first step in developing a successful Adwords campaign is targeting your audience. Adwords’ audience targeting features can help you target people who have expressed interest in your products or services. This will improve your campaign’s performance, while decreasing your ad spend on uninteresting eyeballs. You can also target people who have visited your website or app. This will help you better target your audience and improve your bidding strategy.

Pele o leka ho sebelisa Adwords, o hloka ho batlisisa mantsoe a hau a bohlokoa. Holim'a moo, o hloka ho tseba ho khetha mofuta oa papali, e bolelang hore na Google e bapisa lebitso la hau la bohlokoa hakae le seo batho ba se batlang. Mefuta e fapaneng ea papali e kenyelletsa hantle, poleloana, le bophara. U batla ho khetha mofuta o tšoanang hantle haholo, 'me e pharaletseng ke mofuta o fokolang haholo oa papali. Haeba o sa tsebe hantle hore na o khetha mofuta ofe, nahana ka ho hlahloba sebaka sa hau sa marang-rang le ho khetha motsoako o motle ho latela litaba tsa ona.

Patlisiso ea mantsoe a sehlooho

Mokhoa o motle oa ho sebelisa hamolemo letšolo la hau la AdWords ke ho etsa lipatlisiso tsa mantsoe a bohlokoa. U ka sebelisa sesebelisoa sa mahala sa mantsoe sa bohlokoa sa Google, Keyword Planner, kapa sesebelisoa se seng sa bohlokoa sa ho etsa lipatlisiso ka mantsoe a bohlokoa. Boemong bofe kapa bofe, lipatlisiso tsa hau li lokela ho shebana le mantsoe a nang le monyetla o phahameng ka ho fetisisa oa ho beoa lipatlong tsa Google. Moreki persona ke profil ea moreki ea loketseng. E qaqisa litšobotsi tsa bona, lipakane, mathata, litšusumetso, le mekhoa ea ho reka. Ho sebelisa lintlha tsena, o ka khetha mantsoe a bohlokoa ka ho fetisisa bakeng sa lets'olo la hau la AdWords. U ka sebelisa lisebelisoa tsa ho etsa lipatlisiso tsa mantsoe a bohlokoa joalo ka Alexa ho fumana leseli ka bahlolisani le mantsoe a bohlokoa a lefelloang.

Hang ha u se u e-na le lethathamo la mantsoe a bohlokoa, u ka ntlafatsa lenane la hau ho fumana tse tla hlahisa phaello e phahameng ka ho fetisisa. Lentsoe la sehlooho la peo ke poleloana e tsebahalang e hlalosang sehlahisoa kapa tšebeletso. Ka mohlala, “lichokolete” e ka 'na ea e-ba lentsoe la bohlokoa la peo. Joale, ho sebelisa sesebelisoa sa ho khetha mantsoe a bohlokoa joalo ka Google Keyword Tool, eketsa patlisiso ea hau ho mantsoe a mang a amanang. U ka sebelisa motsoako oa mantsoe a amanang ho ntlafatsa leano la hau le ho feta.

Ho bohlokoa ho etsa lipatlisiso tsa mantsoe a bohlokoa methating ea pele ea letšolo la hau. Ho etsa joalo ho tla etsa bonnete ba hore tekanyetso ea hau e nepahetse 'me letšolo la hau le na le monyetla o motle oa ho atleha. Ntle le ho khetholla palo ea ho tobetsa ho hlokahalang ho hlahisa chelete e itseng, Patlisiso ea mantsoe a bohlokoa e boetse e netefatsa hore u shebile mantsoe a bohlokoa bakeng sa phutuho ea hau. Hopola, theko e tloaelehileng ka ho tobetsa e ka fapana haholo ho tloha ho keyword ho ea ho keyword le indasteri ho ea indastering.

Hang ha u se u khethile mantsoe a bohlokoa, u se u itokiselitse ho fumana seo bahlolisani ba se etsang bakeng sa liwebsaete tsa bona. SEO e kenyelletsa likarolo tse fapaneng tsa papatso ea dijithale, joalo ka tse boletsoeng mecheng ea litaba tsa sechaba le sephethephethe bakeng sa mantsoe a mang a bohlokoa. SOV ea lebitso le boemo ba 'maraka ka kakaretso bo tla u thusa ho tseba mokhoa oa ho holisa le ho hohela basebelisi ba hau.. Ntle le ho etsa lipatlisiso ka mantsoe a sehlooho, o ka boela oa bapisa bahlolisani’ libaka tsa lipatlisiso tsa mantsoe a bohlokoa a tlhaho.

Tefiso

Ho reka ho Google Adwords ke mokhoa oa ho lefa Google bakeng sa sephethephethe se fihlang sebakeng sa hau sa marang-rang. U ka khetha pakeng tsa mekhoa e fapaneng ea ho etsa kopo. Litheko tsa ho tobetsa ka ho penya ke tsona tse tsebahalang haholo. Ka mokhoa ona, o lefa feela ha motho a tobetsa papatso ea hau. Leha ho le joalo, Ho reka ka CPC le hona ke khetho. Ka ho reka mokhoa ona, o lefa feela ha motho a tobetsa papatso ea hau.

Le hoja ho ka khoneha ho reka papatso le ho bona kamoo e sebetsang kateng, ho ntse ho le bohlokoa ho e beha leihlo. Haeba u batla ho bona palo e phahameng ka ho fetisisa ea liphetoho ebe u li fetola thekiso, o hloka ho etsa bonnete ba hore lipapatso tsa hau li lebisitsoe ho batho ba nang le thahasello ho seo u fanang ka sona. Tlholisano e bohale 'me u ka sebelisa tlhahisoleseling ena ho etsa letšolo le atlehileng haholoanyane. U ka lula u ithuta ho bona ha u ntse u ntlafatsa letšolo la hau la ho fumana ROI e phahameng ka ho fetisisa.

Lintlha tsa boleng ke metric e 'ngoe e lokelang ho nahanoa. Lintlha tsa boleng ke tekanyo ea hore na papatso ea hau e bohlokoa hakae ho botsa lipotso. Ho ba le lintlha tsa boleng bo holimo ho tla thusa boemo ba hau ba papatso, kahoo u se ke ua tšaba ho e ntlafatsa! Ka ho eketsa tlhahiso ea hau, o ka eketsa lintlha tsa boleng ba papatso ea hau. U lokela ho ikemisetsa ho fumana bonyane lintlha tsa boleng ba 6.

Ke habohlokoa ho hopola hore sethala sa Google Adwords se ka ba boima ka linako tse ling. Ho u thusa ho utloisisa ts'ebetso eohle, e arole ka dikotoana tse nyane. Sehlopha se seng le se seng sa lipapatso ke sa letšolo, e leng moo o ka laolang tekanyetso ea hau ea letsatsi le letsatsi le tekanyetso eohle. Matšolo ke mantlha a letšolo la hau mme e lokela ho ba sepheo sa hau sa mantlha. Empa u se ke oa lebala hore letšolo la hau le ka ba le lihlopha tse ngata tsa lipapatso.

Lintlha tsa boleng

Adwords’ Quality Score ke tekanyo ea hore na lipapatso tsa hau li lumellana hantle hakae le litaba tsa sebaka sa hau sa marang-rang. E u thibela ho hlahisa lipapatso tse sa hlokahaleng. Metric ena e ka ba ntho e thata ho e utloisisa le ho ntlafatsa u le mong. E ka fumaneha feela ka Tlaleho ea Ts'ebetso ea Keywords ea Adwords. U ke ke ua e sebelisa mananeong a mang a sebeletsang lipapatso joalo ka DashThis. Ho thathamisitsoe ka tlase mekhoa e metle ea ho ntlafatsa Lintlha tsa hau tsa Boleng.

CTR e rarahane ho feta kamoo e ka hlahang kateng. E nahanela lintlha tsa histori le tlhōlisano ea hona joale ea lentsoe la sehlooho. Leha lentsoe la sehlooho le na le CTR e tlase, e ntse e ka fumana lintlha tsa boleng bo holimo. Google e tla u tsebisa esale pele hore na u ka lebella hore papatso ea hau e tla fumana bokae ha e qala. Fetola mongolo oa papatso ea hau ka nepo. U ka ntlafatsa Lintlha tsa hau tsa Boleng ka ho ntlafatsa likarolo tsena tse tharo.

Sekhahla sa ho tobetsa ke ntlha e 'ngoe ea bohlokoa. Haeba papatso ea hau e ka penya habeli, e tla ba le lintlha tsa boleng ba 0.5%. Ho fumana maikutlo a mangata liphethong tsa lipatlisiso ha ho na thuso haeba ho se motho ea tla tobetsa ho tsona. Letšoao lena le sebelisetsoa ho fumana bohlokoa ba lipapatso tsa hau. Haeba lipapatso tsa hau li sa fumane ho penya ho lekaneng, Lintlha tsa hau tsa Boleng li ka ba tlase ho feta tsa tlholisano. Leha ho le joalo, ha ho bolele hore o lokela ho emisa ho tsamaisa lipapatso tsa hau haeba boleng ba hau bo le tlase.

Ho phaella ho sekhahla se phahameng sa ho tobetsa, lipapatso tsa hau li tlameha ho amana le mantsoe a bohlokoa ao u a lebelletseng. Motsamaisi ea hloahloa oa papatso o tseba botebo ba ho tsamaea le lihlopha tsa mantsoe a sehlooho. Ho na le lintlha tse ngata tse etsang lintlha tsa boleng, ’me ho sebeletsa ho li ntlafatsa ho ka ba molemo ha nako e ntse e ea. Qetellong, e ka ntlafatsa boemo ba hau, le litšenyehelo tsa hau ka ho tobetsa. Leha ho le joalo, sena se ke ke sa finyelloa ka bosiu bo le bong, empa ka mosebetsi o itseng, e ka etsa phapang e kholo ka nako e telele.

Litšenyehelo ka ho tobetsa

U ka 'na ua ipotsa hore na u ka bala ROI ea hau joang ka theko ka ho tobetsa bakeng sa Adwords. Ho sebelisa li-benchmark bakeng sa liindasteri tse fapaneng ho ka u thusa ho ipehela tekanyetso ea hau ea ho bapatsa le ho ipehela lipakane. Mona ke matšoao a mang a khoebo ea thekiso ea matlo. Ho latela li-benchmark tsa indasteri ea AdWords, CPC bakeng sa indasteri ena ke 1.91% marangrang a ho batla le 0.24% marangrang a ponts'o. Haeba u rera ho sebelisa Google AdWords bakeng sa sebaka sa hau sa marang-rang kapa khoebo, hopola lintlha tsena.

Theko ea CPC hangata e bitsoa ho lefa ka ho tobetsa (PPC) litheko. Lipapatso tse hlahang liphethong tsa mantlha tsa mochini oa ho batla oa Google li ka bitsa chelete e kaalo 81 lisente ka ho tobetsa. Ena e ka 'na ea e-ba mokhoa oa khauta oa papatso ha ho tluoa tabeng ea lipane tsa ho halika. E phahamisa PPC ea hau, e phahameng phaello ea hau ho matsete e tla ba. Leha ho le joalo, tekanyetso ea hau ea PPC e tla fapana ho latela matsatsi a phomolo, tlhōlisano bakeng sa mantsoe a sehlooho, le lintlha tsa boleng.

Karolelano ea litjeo ka ho tobetsa bakeng sa Adwords e fapana ho ea ka indasteri, mofuta oa khoebo, le sehlahisoa. Theko e phahameng ka ho fetisisa ea ho penya e ho litšebeletso tsa bareki, ditshebeletso tsa molao, le eCommerce. Theko e tlase ka ho fetesisa ke leetong le ho amohela baeti. Litšenyehelo ka ho tobetsa ha lentsoe le itseng la sehlooho li ipapisitse le palo ea kopo, lintlha tsa boleng, le ho reka ka tlholisano. Litšenyehelo ka ho tobetsa ka 'ngoe li ka fetoha ho latela bahlolisani ba hau’ litefiso le boemo ba hau ba papatso.

Ho fokotsa litšenyehelo ka ho tobetsa, o ka khetha ho etsa litefiso tsa hau ka letsoho kapa ka boiketsetso. Joale, Google e tla khetha tefiso e loketseng haholo ho latela tekanyetso ea hau. U ka boela ua beha tekanyetso ea letsatsi le letsatsi bakeng sa letšolo la hau, ebe u tlohela tse ling ho AdWords. U ka ntlafatsa ak'haonte ea hau ka ho theha le ho boloka sebopeho se nepahetseng, le ho etsa liphuputso khafetsa ho tšoara liphoso leha e le life. Kahoo, u bala CPC ea hau joang?

Ho latedisa phetoho

Ho ba le pixel ea ho latela phetoho ea Adwords ke karolo ea bohlokoa ea leano la hau la ho bapatsa inthaneteng. Khoutu ena e u lumella ho bona hore na ke baeti ba bakae ba hlileng ba fetolelang webosaeteng ea hau. Joale u ka sebelisa lintlha tsena ho fetola lipapatso tsa nako e tlang le ho ntlafatsa ts'ebetso ea sebaka sa hau kaofela. Ho theha tracking ea phetoho sebakeng sa hau sa Marang-rang, etsa feela pixel ea ho latela phetolo webosaeteng ebe u e sebelisa ho latela baeti’ mosebetsi. U ka sheba data ka mekhahlelo e mengata, ho kenyeletsoa Letšolo, Sehlopha sa Papatso, Papatso, le Keyword. U ka ba ua etsa kopo ea mantsoe a bohlokoa ho latela ts'ebetso ea bona ea ho fetolela.

Ho theha phetisetso ea phetoho ea AdWords ho bonolo: o kenya feela Conversion ID, Phetoho Label, le Boleng ba Phetoho. U ka boela khetha ea “Mollo On” letsatsi la hore khoutu ea ho latela e qale. U ka khetha letsatsi leqepheng le itseng, joalo ka “Kea leboha” leqephe, ho etsa bonnete ba hore khoutu e sebetsa ka letsatsi le batloang. Letsatsi la Fire On e lokela ho ba matsatsi a 'maloa pele ho letsatsi leo u lakatsang ho hapa data ea phetoho.

Ho sebelisa AdWords ntle le ho latella phetoho ho tšoana le ho thella chelete ka har'a drainage. Ke tšenyo ea nako le chelete ho lula u tsamaisa lipapatso ha u ntse u emetse motho e mong ho kenya ts'ebetsong khoutu ea ho latela.. Lintlha tsa 'nete li tla qala ho hlaha hang ha u na le khoutu ea ho latela. Kahoo ke liphoso life tse atileng ka ho fetesisa tsa ho latedisa? Mabaka a mang a tloaelehileng ke ana:

Ho sebelisa tlhahlobo ea phetoho ea AdWords ke tsela e ntle ea ho bona hore na ke baeti ba bakae ba fetolelang sebakeng sa hau sa marang-rang. Ho latela phetoho ea AdWords ke karolo ea bohlokoa haholo ea ho bapatsa marang-rang bakeng sa likhoebo tse nyane, ha u ntse u lefa bakeng sa ho tobetsa e 'ngoe le e 'ngoe. Ho tseba hore na ke baeti ba bakae ba sokolohelang thekisong ho tla u thusa ho tseba hore na chelete ea hau ea papatso e kenya chelete kapa che. Ha u ntse u tseba sekhahla sa hau sa phetoho, liqeto tse molemo tseo u ka li etsang. Kahoo, qala ho kenya ts'ebetsong phetolo ea phetoho ea AdWords kajeno.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! Ka mor'a ho bala sehlooho sena, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Ho theha lets'olo

There are many different options available for setting up a campaign in Google Adwords. Hang ha u khethile mantsoe a hau a bohlokoa, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, bong, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” kapa “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Ka mohlala, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. Boemong bona, the keyword may be relevant to a small number of people, but it may not be the best choice. Ho feta moo, you can try ad groups based on the products or services you sell. In this way, you can ensure that your ads will appear in the search results of the relevant people.

Ho etsa lipapatso

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

First of all, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Latela liphetoho

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

Ea pele, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

Ho sebelisa hamolemo lets'olo la hau la AdWords, you must focus on bringing in the most paying customers, opt-ins, and buyers. Ka mohlala, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Kahoo, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Litšenyehelo ka ho tobetsa

CPC (litšenyehelo ka ho tobetsa) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. Maemong a mang, you can lower the cost of CPC by booking large amounts of ads. Qetellong, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. Ka mantsoe a mang, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Ntle le moo, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Patlisiso ea mantsoe a sehlooho

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Ho etsa lipatlisiso tsa mantsoe a bohlokoa, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Once you have your keyword list, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Hang ha o tseba tsena, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Mohlala, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Tefiso ho mantsoe a bohlokoa a tšoailoeng

In addition to using keyword research tools, advertisers can bid on trademarked terms. Ka ho etsa joalo, they increase their chances of receiving high placements for their ads in search results. Ho phaella moo, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. Ho 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Leha ho le joalo, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Leha ho le joalo, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

Ho na le mehato ea mantlha eo u lokelang ho e latela ha u sebelisa Adwords. Tsena li kenyelletsa mohlala oa Competitive bid, Ho latedisa phetoho, le Negative keywords. Mehlala ke ena ea mokhoa oa ho sebelisa AdWords molemong oa hau. Hang ha u se u ipabola tsena, ke nako ea ho etsa papatso ea hau ea pele. Lirapeng tse latelang, Ke tla bua ka tse ling tsa lihlooho tsa bohlokoa tseo u hlokang ho li tseba. U kanna ua batla ho sheba lihokelo tse ka tlase ho ithuta haholoanyane.

Litšenyehelo ka ho tobetsa

Hore na o tsamaisa lets'olo la hau la PPC ho Facebook, Google, kapa libaka tse ling tse lefelloang tsa papatso, ho utloisisa hore na lipapatso tsa hau li bitsa bokae ho bohlokoa molemong oa tšebeliso e nepahetseng ea papatso. Litšenyehelo ka ho tobetsa, kapa CPC ka bokhutšoanyane, e bua ka chelete eo mobapatsi a tla e lefa bakeng sa ho tobetsa ha 'ngoe papatsong. Litšenyehelo ka ho penya ke tsela e ntle ea ho lekanya katleho ea letšolo la hau, kaha e u tsebisa hantle hore na lipapatso tsa hau li u bitsa bokae ha batho ka bomong ba li tobetsa.

Lintlha tse fapaneng li ama litšenyehelo tsa hau ha u tobetsa, ho kenyelletsa lintlha tsa boleng, bohlokoa ba mantsoe a sehlooho, le bohlokoa ba leqephe la ho lulisa. Ha likarolo tsohle tse tharo li lumellana hantle, Setšoantšo sa CTR (sekhahla sa ho tobetsa) ho ka etsahala hore ebe hodimo. CTR e phahameng e bolela hore papatso ea hau e bohlokoa ebile e hohela baeti. Ho eketsa CTR ho bolela hore lipapatso tsa hau li bohlokoa haholo ho mofuputsi, 'me e tla theola litšenyehelo tsa hau ka kakaretso ka ho tobetsa. Leha ho le joalo, CTR e phahameng ha se kamehla e leng letšoao le molemo ka ho fetisisa.

Litšenyehelo ka ho tobetsa ka 'ngoe lia fapana ho latela mofuta oa indasteri, sehlahisoa, le bamameli ba shebiloeng. Ka kakaretso, CPC bakeng sa Adwords e pakeng tsa $1 le $2 marangrang a ho batla, le ka tlase $1 bakeng sa marang-rang a bonts'ang. Mantsoe a bohlokoa a theko e phahameng a tla bitsa chelete e ngata ho feta $50 ka ho tobetsa, 'me hangata li le liindastering tse nang le tlholisano e phahameng tse nang le boleng bo phahameng ba bophelo bohle ba bareki. Leha ho le joalo, barekisi ba litonanahali ba ka qeta $50 limilione kapa ho feta ka selemo ho Adwords.

Ka CPC, o ka beha lipapatso tsa hau liwebsaeteng, le ho sala morao baeti’ leeto lohle sebakeng sa hau sa marang-rang. AdWords ke mokokotlo oa barekisi ba e-commerce, ho beha lihlahisoa tsa hau ka pele ho bareki ba ntseng ba batla sehlahisoa kapa tšebeletso e ts'oanang le ea hau. Ka ho lefisa feela ho tobetsa, CPC e ka u thusa ho fumana chelete $2 bakeng sa e mong le e mong $1 sebedisitsoe. U ka sebelisa lisebelisoa tsena ho holisa khoebo ea hau ha ka nako e ts'oanang u eketsa phaello.

Moetso oa tlholisano oa litefiso

Mokhoa oa tlholisano oa ho reka bakeng sa Google Adwords o sebelisoa ho fumana litšenyehelo tse phahameng ka ho fetisisa ho penya ka 'ngoe. Moetso ona o fapana ho latela sepheo sa letšolo la papatso. Papatso ea theko e tlase e kanna ea se hlahise phaello e ngata, kahoo babapatsi ba ka 'na ba nahana ka ho reka mantsoe a bohlokoa a boleng bo holimo. Leha ho le joalo, Ho reka ka mokhoa o mabifi ho ka fella ka theko e phahameng ka ho fetisisa, kahoo ho molemo ho e qoba haeba ho khoneha.

Leano le bonolo ho latela ke ho eketsa liphetoho. Leanong lena, babapatsi ba beha tekanyetso ea letsatsi le letsatsi mme ba tlohella Google ho etsa kopo. Ka ho eketsa liphetoho, ba ka fumana sephethephethe se eketsehileng bakeng sa chelete ea bona. Pele o etsa liqeto leha e le life, leha ho le joalo, ho bohlokoa ho latela ROI le ho fumana hore na ho eketsa liphetoho ho hlahisitse thekiso e nang le phaello. Hang ha sena se thehiloe, babapatsi ba ka fetola litefiso tsa bona ka nepo. Le hoja ho na le mekhoa e mengata e ka khonehang, mohlala ona o sebetsa haholo bakeng sa likhoebo tse nyane le tse mahareng.

Litefiso tsa CPC ka letsoho li ka kopanngoa le li-addifiers tsa li-bid, e nahanelang matshwao a fapaneng. Moetso ona o bohlokoa haholo bakeng sa likhoebo tse nyane tse nang le litefiso tse tlase tsa phetoho, kaha boholo ba liphetoho tsa bona ke baeta-pele, 'me boleng ba lihlahisoa tsena bo fapana haholo. Ha se bohle ba etellang pele ho fetohela ho bareki ba lefang, empa haeba u hlalosa moetapele e le ketso ea phetoho, Google e tla ba tšoara ka tsela e tšoanang, ho sa natsoe boleng.

Mokhoa oa ho etsa kopo oa CPC ke leano la kamehla bakeng sa ba qalang, empa e ka nka nako le ho thatafalloa ho e tseba. U tla hloka ho theha li-bids bakeng sa lihlopha le libaka tse fapaneng. ECPC e ka thusa ho laola likhakanyo tsa lichelete le ho lokisa litefiso ho latela monyetla oa ho fetoha. Ho boetse ho na le likhetho tse ikemetseng bakeng sa ho reka ka letsoho CPC, eleng mokgoa o tsebahalang haholo. Ho na le mefuta e meraro ea mantlha ea mefuta ea litefiso: Litefiso tsa CPC ka letsoho, ECPC, le ECPC.

Ho latedisa phetoho

Ntle le ho latela phetolo ea Adwords, u ntse u ntša chelete ka ntloana. Ho tsamaisa lipapatso tsa hau ha u ntse u emetse motho oa boraro ho kenya ts'ebetsong khoutu ea ho latela ke tšenyo ea chelete feela. Ke feela ka mor'a hore u be le khoutu ea ho latela mokhoa oa ho fetola ts'ebetsong moo u ka qalang ho bona data ea sebele ho tsoa lipapatsong tsa hau. Joale ke mehato efe ea ho kenya ts'ebetsong ts'ebetso ea ho sokoloha? Tsoela pele ho bala ho ithuta haholoanyane. Mme hopola: haeba e sa sebetse, ha o etse mosebetsi wa hao hantle.

Ea pele, o tlameha ho hlalosa tshokoloho. Liphetoho e lokela ho ba liketso tse bontšang hore motho o ne a thahasella sebaka sa hau sa marang-rang mme a reka ho hong. Liketso tsena li ka tloha ho tlhahiso ea foromo ea ho ikopanya le ho khoasolla ebook mahala. Ntle le moo, haeba u na le sebaka sa marang-rang sa ecommerce, o kanna oa batla ho hlalosa theko efe kapa efe e le phetoho. Hang ha u se u hlalositse phetoho, o tla hloka ho theha khoutu ea ho latela.

E 'ngoe, o hloka ho kenya Google Tag Manager sebakeng sa hau sa Marang-rang. Sena se tla hloka hore o kenye snippet ea JavaScript khoutu ea sebaka sa hau sa HTML. Hang ha u se u entse joalo, o ka theha Tag e ncha. Ka Tag Manager, u tla bona lethathamo la mefuta eohle e fapaneng ea li-tag e fumanehang sebakeng sa hau sa marang-rang. Tobetsa tag ea Google AdWords 'me u tlatse lintlha tse hlokahalang.

Hang ha u se u entse joalo, o ka kenya khoutu ea ho latela mokhoa oa ho latela webosaeteng ea hau. Joale, o ka sheba liphetoho tsa hau maemong a fapaneng. Sehlopha sa Papatso, Papatso, le lintlha tsa boemo ba Keyword li tla hlahisoa ka har'a sehokelo sa ho latedisa phetoho. Ho latela phetoho ho tla u thusa ho tseba hore na ke kopi efe ea papatso e sebetsang haholo. U ka sebelisa lintlha tsena ho tataisa ho ngoloa ha lipapatso tse tlang. Khoutu ea ho latela phetoho e tla u lumella ho theha litefiso tsa hau ho mantsoe a hau a bohlokoa ho latela hore na ba sokoloha hantle hakae.

Mantswe a sehlooho a fosahetseng

Ho ntlafatsa ntlafatso ea enjine ea hau ea ho batla, sebelisa mantsoe a fosahetseng matšolong a hau a lipapatso. Ana ke mantsoe ao basebelisi ba hau ba sa batleng ho a bona, empa li amana le sehlahisoa kapa tšebeletso ea hau. Ho sebelisa mantsoe a bohlokoa a sa sebetseng ho ka lebisa ho liphihlelo tse nyahamisang bakeng sa basebelisi ba hau. Ka mohlala, ha motho a batla “lipalesa tse khubelu,” papatso ea hau e ke ke ea hlaha. Ka mokhoa o ts'oanang, ha motho a batla “lirosa tse khubelu,” papatso ea hau e tla bontšoa.

U ka sebelisa lisebelisoa ho fumana mopeleto o fosahetseng o tloaelehileng. U ka etsa sena ka ho etsa merafo ka lipotso tse tala tsa lipatlisiso ho fumana hore na batho ba atisa ho fosa lentsoe la sehlooho joang.. Lisebelisoa tse ling li ka ba tsa romela lethathamo la mopeleto o fosahetseng, ho u fa monyetla oa ho batla tsena ka ho penya. Hang ha u na le lethathamo la mopeleto o fosahetseng, o ka li kenya lipapatsong tsa hau papaling ea polelo, e ts'oanang hantle, kapa tse nyarosang tse batsi.

Mantsoe a bohlokoa a mabe ho Adwords a ka fokotsa tšebeliso e senyehileng ea lipapatso ka ho etsa bonnete ba hore papatso ea hau e tla hlaha feela ho batho ba batlang ntho e nepahetseng eo u e rekisang.. Lisebelisoa tsena li sebetsa haholo ho feliseng tšebeliso e senyehileng ea lipapatso le ho eketsa phaello ho matsete. Haeba o sa tiisehe ka tsela e molemohali ea ho sebelisa mantsoe a bohlokoa matšolong a hau a Adwords, u ka bala sengoloa sa Derek Hooker ka sehlooho sena.

Le ha mantsoe a bohlokoa a mabe ha a hlahise lipapatso, ba ka eketsa bohlokoa ba matšolo a hau. Ka mohlala, haeba u rekisa lisebelisoa tsa ho hloa, papatso ea hau e ke ke ea bontšoa ho batho ba batlang lisebelisoa tsa ho hloa. Lebaka ke hore batho ba batlang ntho eo ha ba lumellane le boemo ba 'maraka oo u o batlang. Ka hona, lentsoe la bohlokoa le fosahetseng le ka ntlafatsa matšolo a hau. Leha ho le joalo, ho bohlokoa ho lumellana. Bukeng ea Adwords, o ka fetola mantsoe a hau a fosahetseng neng kapa neng ha ho hlokahala.

Ho lebela ka sesebelisoa

Hona joale o ka lebisa lipapatso tsa hau ho latela mofuta oa sesebelisoa seo motho a se sebelisang. Ka mohlala, haeba u le khoebo, o kanna oa batla ho lebisa lipapatso ho batho ba sebelisang lisebelisoa tsa bona tsa mehala. Leha ho le joalo, haeba u batla ho fihlella basebelisi ba mehala le ho ntlafatsa litefiso tsa ho sokoloha, u lokela ho tseba mofuta oa sesebelisoa seo ba se sebelisang. Ka tsela ejwalo, o ka hlophisa litaba tsa hau tsa papatso le melaetsa ho latela mofuta oa sesebelisoa seo ba se sebelisang.

Ha basebelisi ba mehala ba ntse ba eketseha ka palo, ho shebisisa lisebelisoa tse fapaneng ho tla ba bohlokoa ho barekisi. Ka ho ela hloko boitšoaro ba basebelisi ho pholletsa le lisebelisoa, o ka utloisisa moo bareki ba leng teng ts'ebetsong ea ho reka le ho fana ka li-conversion tse nyane ho latela. Ka lintlha tsena, o tla khona ho theha matšolo a sebetsang haholoanyane le ho fana ka boiphihlelo bo se nang moeli bakeng sa bareki ba hau. Kahoo, nakong e tlang ha u rera ho shebisa basebelisi ba mehala, etsa bonnete ba hore u nahanne ka sepheo sa lisebelisoa tse fapaneng.

Haeba u shebile basebelisi ba matlapa, u tla batla ho sebelisa sepheo sa lisebelisoa ho Adwords. Ka tsela ena, Lipapatso tsa hau li tla ba bohlokoa ho basebelisi ba sebelisang matlapa. Google e ntse e fana ka likhetho tsa sepheo sa lisebelisoa libekeng tse tlang, mme e tla o tsebisa ha e fumaneha. Sena se tla eketsa litšenyehelo tsa papatso ea mohala oa hau mme se u lumelle ho hlophisa lipapatso tsa hau hore li shebane le batho bao ho ka etsahalang hore ba sebelise sesebelisoa sa hau sa tablet..

Ho Google Adwords, ho shebisisa sesebelisoa ke mohato oa bohlokoa lets'olo lefe kapa lefe la Lipapatso tsa Google. Ntle le sepheo se nepahetseng sa sesebelisoa, u ka 'na ua qetella u entse maikutlo a fosahetseng mabapi le lintho tse susumetsang bareki ba hau. Ka hona, ho bohlokoa ho utloisisa ts'ebetso ena. U ka arola litaba tsa hau le liphutuho tsa ho batla 'me u tsamaise letšolo le atlehileng haholoanyane ka ho nahana ka sesebelisoa sa basebelisi. Empa u beha sepheo sa sesebelisoa joang? Mona ke kamoo u ka e etsang.