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Pele o ka qala ka AdWords, o tlameha ho utloisisa CPA, tlhahiso e nepahetseng ea AdWords, le bohlokoa ba ho latella liphetoho. Liphetoho ke litholoana tsa leeto la ho tloha lentsoeng la sehlooho ho ea leqepheng la ho fihla ho rekisoa. Google Analytics e ka u thusa ho lekola leeto. Ke Software-as-a-Service ea mahala. Hang ha u utloisisa likhopolo tsena, u ka qala ho sebelisa AdWords ho ntšetsa pele khoebo ea hau.
Ho bohlokoa ho fana ka tekanyetso bakeng sa matšolo a Adwords. Leha boholo ba CPC bo khethoa ke Google, litšenyehelo ka ho tobetsa ka 'ngoe lia fapana. U lokela ho beha tekanyetso ea letsatsi le letsatsi ea PS200, empa sena se ka fapana ho latela niche ea khoebo ea hau le sephethephethe sa khoeli le khoeli se lebelletsoeng. Ho beha tekanyetso ea letsatsi le letsatsi bakeng sa matšolo a Adwords, arola tekanyetso ea hau ea khoeli le khoeli ka 30 ho fumana khakanyo ea litjeo ka tobetsa ka 'ngoe. Bakeng sa khakanyo e nepahetseng ea ho tobetsa, o lokela ho bala litokomane tsa thuso tse kenyelletsoeng le Adwords.
Ho sebelisa mokhoa oa Cost Per Conversion kapa oa CPA ho bala litšenyehelo ka phumano e 'ngoe ke tsela e ntle ea ho utloisisa katleho ea leano la hau la papatso., hape e ka u thusa ho laola tekanyetso ea hau. Litšenyehelo ka phumano li lekanya palo ea batho bao ho ka etsahalang hore ba qete ketso e lakatsehang. Adwords e sebelisa khoutu e matla maqepheng a ho lulisa ho latela litefiso tsa phetoho. U lokela ho ikemisetsa ho fana ka sekhahla sa phetoho bonyane 1%. Mokhoa ona o u lumella ho fetola tefiso ea hau ho netefatsa hore tekanyetso ea hau e lula e le ka har'a meeli ea tekanyetso ea hau ea papatso.
Litsenyehelo tsa AdWords li ka lokafatsoa ke phaello eo u e etsang ho tsoa ho moreki e mocha. Ka mantsoe a mang, haeba u le khoebo ea litšebeletso, o lokela ho tseba boleng ba bophelo bohle ba moreki, ka bobeli qalong le ka nako e telele. Nahana ka mohlala oa k'hamphani ea thekiso ea matlo. Karolelano ea phaello ka thekiso ke $3,000, 'me u ke ke ua bona khoebo e pheta-phetoang. Leha ho le joalo, ho fetisetsoa ka mantsoe a molomo ho ka ba le molemo o monyenyane oa bophelo bohle.
Joalo ka litšebeletso tse ling, o hloka ho nahana ka litšenyehelo tsa peeletso. Lisebelisoa tse ngata tsa PPC li na le lengolo la tumello, mme o tla hloka ho lekanyetsa litšenyehelo tsa peeletso. Leha ho le joalo, WordStream e fana ka likonteraka tsa likhoeli tse 12 le khetho ea selemo le selemo ea prepaid, kahoo o ka etsa moralo oa tšebeliso ea chelete ka nepo. Ho bohlokoa ho utloisisa hore na konteraka ea hau e kenyelletsa eng pele u ingolisa bakeng sa e 'ngoe ea merero ena. Empa hopola, theko e 'ngoe le e 'ngoe e ntse e le tlase haholo ho feta kakaretso ea litšenyehelo tsa AdWords.
Ka ho phahama ha Network Network, joale o ka tsepamisa lipapatso tsa hau likarolong tse itseng tsa bareki. Nakong e fetileng, o ile oa tlameha ho kenya manane a bamameli kapa manane a ho bapatsa hape ho theha letšolo le ikhethileng bakeng sa e mong le e mong. Jwale, o ka lebisa matšolo a lipapatso ho likarolo tse itseng tsa basebelisi, mme o ka eketsa litefiso tsa ho sokoloha ka matšolo ana a reretsoeng. Sengoliloeng sena se tla hlahloba mefuta e mehlano ea litebello tse fumanehang ho Google Adwords. U tla ithuta hore na ke hobane'ng ha u lokela ho lebisa bamameli ba hau ho latela seo ba se ratang le boitšoaro ba bona.
Ho shebana le chelete ho u lumella ho shebana le batho ka chelete. E sebetsa ka ho hlahloba lintlha tse fumanehang phatlalatsa ho tsoa ho Internal Revenue Service. Google AdWords e hula tlhahisoleseling ena ho IRS ebe e e kenya lets'olo la hau. U ka boela ua sebelisa ho shebisisa sebaka ka Likhoutu tsa Zip. Google Adwords e fana ka chelete e kenang le tsepamiso ea zip code. Sena se etsa hore ho be bonolo ho fumana bareki ho latela libaka tse itseng. Hape o ka sebelisa mekhoa ena ea ho tsepamisa mohopolo hammoho le geolocation, e u lumellang ho lebisa lipapatso sebakeng se itseng.
Maikutlo a sepheo a tsamaisana le lipapatso le litaba tse amanang le maqephe a tepo. Ka tšobotsi ena, lipapatso tsa hau li tla bontšoa ho batho ba ratang lihlooho kapa mantsoe a bohlokoa. Ka mohlala, mofuta oa lieta tsa liatleletiki o ka beha papatso ho blog e mathang haeba semathi se bala ka lieta. Mohatisi o hlahloba litaba tsa leqephe bakeng sa boemo bo loketseng haholoanyane. Ka tšobotsi ena, o ka etsa bonnete ba hore lipapatso tsa hau li lebisitsoe ho bareki ba hau.
Ho lebisa Adwords ka sebaka ke tsela e 'ngoe e matla ea ho lebisa bamameli ba hau. Haeba u batla ho lebisa tlhokomelo ho bamameli ba itseng, o ka sebelisa sebaka le maemo a karolelano ea chelete. Ka mefuta ena e 'meli, o ka fokotsa bamameli ba hau ha o ntse o fokotsa tšebeliso e senyehileng ea papatso. Joale, o ka fokotsa letšolo la hau la papatso ka ho lebisa tlhokomelo feela ho batho ba thahasellang sehlahisoa kapa tšebeletso ea hau. Kahoo, u fokotsa bamameli ba hau joang?
Letšolo le atlehileng la li-adwords le lokela ho shebana le batho ba fetang bonngoe. Leha litaba tsa hau li tla ba tsa bohlokoa ho bamameli bohle, e ka ’na ea thahasella feela sehlopha se itseng sa batho. Boemong bo joalo, o ka sebelisa automation ho shebisa sehlopha sena sa batho. Ka ho sala morao tšebetso ea matšolo a lipapatso tsa hau, o ka fetola leano la hau la ho reka ka nepo. Ntle ho moo, o ka boela oa beha melao ea othomathike ho fumana tlhokomeliso neng kapa neng ha CPC ea hau e nyoloha kapa CPA ea hau e theoha.
Ho sebelisa leano la boithaopo la boiketsetso ho tlosa likhakanyo ho tsoa lipapatsong tse lefelloang, empa haeba o batla ho ba le liphetho tse kholo, u lokela ho sebelisa leano la ho etsa kopo ka linako tsohle. Le ha tefiso ea hau e emetse chelete eo u ikemiselitseng ho e sebelisa ka lentsoe le ikhethileng, ha e khetholle maemo a lentsoe leo la sehlooho. Sena ke hobane Google ha e batle ho fana ka sephetho se holimo ho ea sebelisang chelete e ngata.
Ho khetha mofuta o sebetsang ka ho fetesisa oa ho reka bakeng sa lets'olo la hau la lipapatso, o lokela ho hlophisa lets'olo la hau ka mokhoa o tla eketsa ponahalo ea lentsoe la hau la sehlooho. Mohlala, haeba u batla ho eketsa sekhahla sa ho sokoloha, kopo ea hau e lokela ho ba holimo ho lekana ho khanna sephethephethe se eketsehileng. Ntle le moo, haeba u batla ho eketsa litefiso tsa hau tsa ho sokoloha, e-ea lets'olo la ho reka ka theko. Tsohle li itšetlehile ka litlhoko tsa hau, empa ke mohopolo o motle ho etsa qeto e nang le tsebo ho latela bamameli ba hau.
Ntle ho moo, ha u lekola lipapatso tsa hau, o ka khetha li-addifiers bakeng sa linako tse itseng tsa letsatsi, palo ea batho, le lisebelisoa tsa elektronike. Ka mohlala, u ka khetha nako eo lipapatso tsa hau li hlahang leqepheng la sephetho sa lipatlisiso tsa Google. Chelete eo u e batlang e tla itšetleha ka hore na ho nka nako e kae hore bamameli ba hau ba reke kapa ba sokolohe. Ntle le moo, u ka khetha ho fokotsa tekanyetso ea hau ho mantsoe a bohlokoa a itseng 'me u lebise bamameli ba itseng ka lipapatso tse itseng.
Liindasteri tse hloahloa lilemong tse 'maloa tse fetileng e bile tsa Insurance, Liindasteri tsa lichelete le ho ratana. Kajeno, indasteri ea ho intša e feta liindasteri tse ling kaofela ka litekanyetso tsa ho sokoloha, karolelano ea hoo e ka bang liphesente tse robong. Liindasteri tse ling tse ntseng li feta nako ea ho ratana ke Consumer Services, Ea molao, le Likoloi. Hoa thahasellisa, liindasteri tse nang le litekanyetso tse phahameng ka ho fetisisa tsa phetoho ha se hakaalo hore li na le lihlahisoa kapa litšebeletso tse molemo ka ho fetisisa. Ho e-na le hoo, ba ka 'na ba sebelisa maqheka a matlafatsang phetoho le ho etsa liteko ka mefuta e fapaneng.
Karolelano ea sekhahla sa phetoho ea PPC ke hoo e ka bang 3.75% bakeng sa ho batla, le 0.77% bakeng sa marang-rang a bonts'ang. Litefiso tsa phetoho li fapana ho ea ka indasteri, le liindasteri tsa ho Dating le Personal generating 9.64% har'a liphetoho tsohle tsa AdWords le Bobuelli le Thepa ea Lehae e bokellang tse tlase haholo. Holim'a moo, litefiso tsa phetoho bakeng sa Netweke ea Pontšo ea Google li tlase haholo ho feta indastering efe kapa efe. Sena ha se bolele hore ha ho na sebaka sa ho ntlafatsa.
Sekhahla se phahameng sa phetoho ke ntho eo lik'hamphani tse ngata li e lakatsang. Le hoja ho ke ke ha khoneha ho finyella a 10 sekhahla sa phetoho ea liphesente, you need to be sure that your conversion rate is high enough to drive profitable results. Conversion rates in Adwords vary widely and it is important to choose the right approach for your company’s needs. You should aim for a conversion rate of 10% or more, which is considered to be an excellent result.
While good on-site optimization practices are critical for improving your PPC conversion rate, there are also campaign-side elements that should be optimized for high-quality clicks. Ea pele, make sure you choose a compelling ad and landing page. Joale, identify your best audiences and platforms. Ea bobeli, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% le 0.89%. Mme qetellong, etsa bonnete ba hore lipapatso tsa hau li lumellana le sebaka sa hau sa marang-rang 'me li amana le litaba tsa sebaka sa hau sa marang-rang.
Bakeng sa ho theha letšolo le atlehileng la papatso, o hloka ho etsa bonnete ba hore mantsoe a hau a bohlokoa a tobisitsoe ka nepo. Ho na le mehato e mengata eo u ka e nkang ho ntlafatsa ts'ebetso ea letšolo la hau la lipapatso. Karolo e thabisang ka ho fetisisa ea ho tsamaisa lets'olo la Google Adwords ke ho ntlafatsa lipapatso tsa hau le maqephe a lulang. Mohato o latelang ke ho fetohela ho Expert Mode. Ka mokhoa ona, o ka khetha sepheo sa phutuho ea hau, joalo ka liphetoho, etella pele, kapa thekiso. Litlhophiso tsa kamehla li tla u bontša papatso e sebetsang ka ho fetesisa, kahoo o ka khetha papatso e ntle ka ho fetisisa e tla lumellana le bamameli. Leha ho le joalo, haeba u sa batle ho khetha sepheo se itseng, o ka theha letšolo ntle le tataiso ea sepheo.
Karolo e 'ngoe ea litlhophiso tsa phutuho ke kemiso ea lipapatso. Lenane la papatso le tla khetholla matsatsi ao papatso ea hau e tla hlaha ka ona. U ka fetola sena ho latela mofuta oa khoebo ea hau. U ka boela ua fetola litlhophiso tsa ho potoloha lipapatso, empa hajoale, ho molemo ho e tlohela kamehla. Ho phaella lenaneong la lipapatso, o ka etsa lipapatso tsa hau ka mokhoa o ikhethileng ka ho sebelisa mefuta e fapaneng ea lipapatso tse fumanehang.
Hang ha u qetile ho theha letšolo la hau, o tla hloka ho kenya lintlha tsa hau tsa tefiso le mekhoa ea ho patala. U ka khetha ho sebelisa karete ea mokitlane, karete ea mokitlane, akhaonto ea banka, kapa khoutu ea papatso ho tšehetsa matšolo a hau. Ka ho latela mehato ena, u tla be u le tseleng ea ho tsamaisa lets'olo le atlehileng la AdWords. Sengoliloeng sena se tla u tsamaisa ka mehato e fapaneng ea ho qala letšolo ho Google Adwords.
