Tag: Wakaalada Google

Adwords is a great tool for creating SEM ads. Search engine marketing is a critical aspect of digital marketing. It is a highly targeted, la qiyaasi karo, and affordable tool that anyone can use. Akhri si aad wax badan uga barato. Here’s how Adwords works. Using the right keywords is essential to increasing your conversions and maximizing your ad budget. To learn more, download our free guide. You can start promoting your business today!

Adwords is an auction

You might be asking yourself, “Is Adwords an auction?” Ka dib oo dhan, how can you bid on the ad space your business wants? Marka la soo koobo, the answer is yes. The cost of AdWords is set by competitors bidding on the same keyword. The most competitive keywords cross industries, and you will be competing against businesses outside of your own. The bid is not the actual cost, but only what you’d pay if you were the only competitor bidding on the keyword.

Regardless of the size of your budget, it’s important to understand that AdWords is an auction. This means that it will cost money based on a number of factors, such as the size of your ad and the number of visitors you’re targeting. If you don’t know the CPA and your bid amounts, you may want to consider using a Software-as-a-Service such as Google Analytics.

In Google AdWords, online businesses bid on keywords and search terms. Because the auction is based on quality score, the highest bidder will be the highest on the list of advertisements, but the bids don’t necessarily dictate the order in which they appear. The high-bidder typically wins the position, but the low-bidder can easily outrank a competitor and take the top spot on the search results page.

Google AdWords uses a second-price auction system to determine which ads appear when users search for keywords related to their products or services. Advertisers place bids for keywords related to the products or services they offer and bid on the highest-quality, most relevant keywords. AdWords is a unique advertising system that enables advertisers to control their costs and placements. Although Google’s primary goal is to provide relevant advertisements, this is far from a guarantee.

In the Google AdWords system, the top ad position is awarded to the highest-ranked ad. The first position in the auction is not always a guarantee. Adranks fluctuate and can change dramatically, depending on the number of advertisers and competition for a specific keyword. Markaa, if you’re trying to secure a top spot, it’s imperative to know what to do.

You’ve probably seen the advertisements on Google’s ad platform, but did you know that it works similarly to eBay? It’s like an auction, with three ad slots that are bid on by the highest-bidder. But what is the secret? Adwords is an auction, just like eBay. In the auction, advertisers tell Google the maximum amount they’re willing to pay per click. The next highest bidder pays just one penny more than the high-bidder.

When bidding on keywords, you’ll need to choose keywords that relate to your business. You’ll also want to select a match type. Match type refers to how closely Google matches the keyword. There are different match types, including exact, phrase, and modified broad. Exact is the most exact, while phrase and broad are the least-exact. Si kastaba ha ahaatee, you’ll need to select the most relevant keywords for your website in order to be successful with AdWords.

Aad ayey u miisaan badan tahay

The lifeblood of scalability is technology. Increasing your revenue and profit margins is far easier than ever before. Using automation and skilled specialists can help you scale. Si kastaba ha ahaatee, it is important that you prepare yourself for growth. Here are some tips to help you ensure your company is scalable. Listed below are three ways to improve your business’s scalability. Read on to discover how you can make your business more profitable.

Using a highly scalable cloud service can increase your business’s flexibility and efficiency. By leveraging Azure, you can create apps that run on multiple machines. This allows you to easily scale and change their configuration as needed. This makes them ideal for growing businesses with seasonal bandwidth fluctuations. With this type of cloud service, you can increase your capacity and speed without worrying about performance. Your customers will love your business! If you’re in need of scalable infrastructure, consider cloud computing services.

Businesses that are scalable can easily handle the mounting scope and workload. These types of businesses include software, subscription services, e-commerce, digital downloads, franchising, rental properties, retail chain, and many others. If your business is scalable, it will continue to grow and thrive even in a difficult economy. This makes it easy to adjust to the rising demands of your clients. You can also grow your company’s scope and revenue as needed.

In information technology, scalability means the ability of your system to adapt to increased demands while still maintaining its structure. Increasing sales volume is often a difficult challenge, as it can affect profitability and efficiency. In the financial world, scalability can help a company maintain a profit margin even when its volume of sales increases. And scalability is also an important factor for banks. With increased demands, banks must adapt and scale their systems to keep up with demand.

It’s highly targeted

AdWords is a powerful advertising tool that targets users who are likely to be interested in your product. People who are already interested in your product are more likely to buy it. Keyword match types help you control the words and search terms that are most relevant to your business. You can use keyword research tools such as the Keyword Planner to find the best keywords. Si loo bilaabo, download the free Keyword Planner tool.

There are many aspects to be aware of when using Adwords. Qiimaha halkii gujiba, Dhibcaha tayada, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Dhibcaha tayada

Adwords’ Quality Score (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. Waxaa intaa dheer, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Depending on your industry, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, ereyada muhiimka ah, iyo bogga degitaanka. If the Quality Score is high, your ad will be highly relevant to the keyword. Taa lidkeeda, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. Sidoo kale, the ad copy should be catchy but should not stray from the theme. Intaa waxaa dheer, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

In a nutshell, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Si kastaba ha ahaatee, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” ama “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Guud, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Erayada muhiimka ah ee xun

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Si kastaba ha ahaatee, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Tusaale ahaan, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Si kastaba ha ahaatee, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Faa'iidooyinka badan ee Google Adwords waxaa ka mid ah inuu si toos ah ula mid yahay xayaysiiyayaasha’ waxa ku jira xayaysiis boggaga daabacaha. Adwords waxay u ogolaataa xayaysiisyadu inay kordhiyaan taraafikada shabakadooda oo ay la wadaagaan dakhliga daabacaha. Waxa kale oo ay ka caawisaa daabacayaasha in ay ka shaqeystaan ​​waxa ku jira iyaga oo la socda dhagsiga been abuurka ah. Wax badan ka baro Adwords iyo faa'iidooyinkeeda. Haddii kale, booqo shabakada taageerada Adwords ee Google si aad wax badan uga barato. Waa bilaash oo aad waxtar u leh!

Xayeysiiska PPC

Si ka duwan xayaysiisyada bandhig dhaqameed, Xayeysiiska PPC ee madal Adwords Google waxay isticmaashaa xaraashka qiimaha labaad si loo go'aamiyo CPC. Qandaraaslaha wuxuu galaa qaddar (loo yaqaan “dalab”) ka dibna waxay sugaan in ay arkaan in xayeysiiskooda loo doortay bandhig. Markay guulaystaan, Xayeysiiskoodu waxa uu ka muuqdaa bogga natiijada mashiinka raadinta. Xayeysiyeyaashu waxay bartilmaameedsan karaan goobo ama qalab gaar ah, waxayna dejin karaan wax ka beddelka tartanka goob ahaan.

Natiijooyinka ugu badan, Ololaha PPC ee guuleysta waa in lagu saleeyaa cilmi-baarista ereyga muhiimka ah iyo abuurista bogga degitaanka ee loogu talagalay ereyga muhiimka ah. Ololayaasha khuseeya waxay abuuraan kharashyo hoose, maadaama Google uu diyaar u yahay inuu bixiyo wax ka yar xayaysiisyada khuseeya iyo bogga degitaanka ee lagu qanco. Kala saar kooxaha xayaysiiska, tusaale ahaan, waxay kordhin kartaa qiimaha gujinta iyo buundada tayada xayeysiisyadaada. Ugu dambayntii, hadba inta ku habboon oo si wanaagsan loo qaabeeyey xayeysiiskaaga, faa'iidada badan ee xayaysiisyadaada PPC ayaa noqon doona.

Xayeysiiska PPC waa aalad awood badan oo lagu horumariyo ganacsigaaga onlayn. Waxay u ogolaataa xayaysiiyayaasha inay beegsadaan dhagaystayaal gaar ah oo ku salaysan xiisahooda iyo ujeedadooda. Waxay ololahooda u habayn karaan meelo gaar ah oo juquraafi ah, qalabka, wakhtiga maalinta, iyo qalab. Iyadoo la beegsanayo saxda ah, waxaad si fudud u gaari kartaa daawadayaasha aadka loo bartilmaameedsado oo aad sare ugu qaaddo waxtarka ololahaaga xayaysiiska. Si kastaba ha ahaatee, waa inaadan keligaa samayn, waayo waxay keeni kartaa khasaare. Xirfadle ayaa kaa caawin kara inaad sare u qaaddo ololahaaga PPC si aad u kordhiso soo celinta maalgashigaaga.

Google Adwords

Si loo helo muujinta Google AdWords, waxaad u baahan tahay inaad doorato ereyada muhiimka ah oo aad dejiso dalabka ugu badan. Xayeysiisyada ereyada muhiimka ah ee la xidhiidha ganacsigaaga kaliya ayaa la soo bandhigi doonaa marka dadku isticmaalaan ereyada muhiimka ah. Erayadan muhiimka ah waxay u badan tahay inay horseedaan beddelaad. Si kastaba ha ahaatee, waxaa jira arrimo ay tahay in la tixgeliyo ka hor intaadan bilaabin ololahaaga. Hoos waxaa ku yaal qaar ka mid ah talooyinka guusha. Kuwan looguma talagalin inay beddelaan dadaalkaaga SEO. Laakiin waxay kaa caawin karaan inaad sida ugu fiican uga hesho ololahaaga xayaysiis.

Ogow dhagaystayaashaada oo samee nuqul xayeysiis ah oo soo jiidasho leh oo khuseeya. Nuqul xayaysiis ah oo aad qorto waa in lagu saleeyaa cilmi baaristaada suuqa iyo danaha macmiilka. Google waxa uu bixiyaa tabo iyo tusaale qoraal xayaysiis ah si ay kaaga caawiyaan inaad qorto koobbi xayaysiis ah. Markaad tan sameyso, waxaad geli kartaa macluumaadkaaga biilasha, codes xayaysiis, iyo xog kale. Xayeysiiskaaga waxaa lagu daabici doonaa mareegaha Google ee gudaha 48 saacadood.

Waxaa intaa dheer, waxaad isticmaali kartaa guddiga xakamaynta ee Adwords si aad u beegsato goobaha ka mid ah shabakada Google. Farsamadan waxaa loo yaqaan Bartilmaameedka. Xitaa waxaad tusi kartaa xayeysiisyada isticmaalayaasha mar hore soo booqday goobtaada. Farsamadan waxay kordhinaysaa heerka beddelka. Iyo, ugu dambeyntii, waxaad xakameyn kartaa miisaaniyada ololahaaga. Laakin, si loo kordhiyo waxtarka ololahaaga, Hubi inaad isticmaasho qaabka xayeysiinta ugu kharash-oolsan.

Qiimaha halkii gujiba

Qiimaha halkii gujista ee Adwords waxay kuxirantahay dhowr arrimood, oo ay ku jiraan dhibcaha tayada, ereyada muhiimka ah, qoraalka xayaysiiska, iyo bogga degitaanka. Cutubyadani waa inay dhamaantood khuseeyaan xayeysiisyada, iyo CTR (guji-ku-meel-gaadhka) waa inay ahaataa mid sare. Haddii CTR-gaagu sarreeyo, waxay calaamad u tahay Google in goobtaadu faa'iido leedahay. Waxa kale oo muhiim ah in la fahmo ROI. Maqaalkani wuxuu dabooli doonaa qaar ka mid ah qodobbada ugu caansan ee saameeya qiimaha halkii guji ee Adwords.

Marka hore, Tixgeli Ku soo noqoshadaada Maalgashiga (ROI). Qiimaha halkiba shan doollar dollar kasta oo lagu kharash gareeyo xayeysiisku waa heshiis u wanaagsan ganacsiyada intooda badan, maxaa yeelay waxay la macno tahay inaad shan doolar ku helayso xayeysiis kasta. Saamigan waxa kale oo lagu tilmaami karaa sidii kharash iibkiiba (CPA) ee 20 boqolkiiba. Haddii aadan awoodin inaad gaarto saamigan, isku day inaad ka iibiso macaamiisha jira.

Hab kale oo lagu xisaabiyo kharashkaaga gujis kasta waa in lagu dhufto kharashka xayeysiis kasta tirada booqdayaasha taabtay. Google waxay ku talinaysaa in la dejiyo CPC-da ugu badan $1. Qiimaha gacanta ee dalabka gujis kasta, dhanka kale, Macnaheedu waa inaad adigu dejisay CPC ugu badnaan laftaadu. Qiimaha gacanta ee gujis kasta wuu ka duwan yahay xeeladaha tartanka. Haddii aadan hubin waxa ugu badan ee CPC ay tahay, ku billow adigoo eegaya xadiga xayaysiisyada kale’ xayaysiisyada.

Dhibcaha tayada

Si loo horumariyo dhibcaha tayada ololahaaga Adwords, waa inaad fahanto saddexda qaybood ee dhibcaha tayada. Qaybahaas waxaa ka mid ah: guul ololaha, ereyada muhiimka ah iyo koobiga xayeysiiska. Waxaa jira dhowr siyaabood oo aad ku kordhin karto Dhibcahaaga Tayada, mid kasta oo kuwan ka mid ahina waxay saamayn ku yeelan doonaan waxqabadka ololahaaga. Laakiin ka waran haddii aadan garanayn waxa ay yihiin? Markaa ha welwelin. Waxaan sharxi doonaa sida loo hagaajiyo saddexdan qaybood, si aad si dhakhso ah u bilowdo inaad aragto natiijooyinka!

Marka hore, go'aami CTR. Tani waa boqolleyda dadka dhab ahaantii riixaya xayeysiiskaaga. Tusaale ahaan, haddii aad leedahay 500 aragtiyo loogu talagalay kelmad gaar ah, Dhibcahaaga Tayada ayaa noqon lahaa 0.5. Si kastaba ha ahaatee, lambarkani wuxuu ku kala duwanaan doonaa ereyada muhiimka ah ee kala duwan. Sidaa darteed, way adkaan kartaa in la qiimeeyo saamaynteeda. Dhibcaha tayada wanaagsan ayaa soo bixi doona waqti ka dib. Faa'iidada CTR sare waxay noqon doontaa mid cad.

Nuqulka xayeysiiska waa inuu noqdaa mid khuseeya ereyada muhiimka ah. Haddii xayaysiisyadaadu ay kiciyeen ereyo muhiim ah oo aan khusayn, waxa laga yaabaa inay u muuqato mid marin habaabin ah oo xataa aanay khusayn erayga muhiimka ah ee aad bartilmaameedsatay. Nuqulka xayeysiinta waa inuu noqdaa mid soo jiidasho leh, haddana aan ka bixin jidka ku habboon. Intaa waxaa dheer, waa in lagu hareereeyaa qoraal iyo ereyo raadin. Sidan, Xayeysiiskaaga waxaa loo arki doonaa midda ugu habboon iyadoo lagu salaynayo ulajeedka goobeeyaha.

Tijaabada kala-bax

Haddii aad ku cusub tahay kala qaybsanaanta A/B ee Adwords, waxaa laga yaabaa inaad la yaabto sida loo dejiyo. Way fududahay in la dejiyo oo la isticmaalo hababka tijaabinta xogta si aad ololahaaga AdWords uga dhigto mid waxtar leh intii suurtogal ah. Qalab kala qaybsan oo tijaabo ah sida Optmyzr ayaa ah hab fiican oo lagu tijaabiyo nuqul cusub oo cabbir weyn ah. Qalabkani wuxuu kaa caawinayaa inaad doorato qaabka ugu fiican ee xayeysiiska iyadoo lagu saleynayo xogta taariikhiga ah iyo imtixaanadii A/B ee hore.

Tijaabada kala-baxa ee SEO waa hab fiican oo lagu wanaajiyo boggaaga isbeddelada algorithm ​​iyo waayo-aragnimada isticmaalaha. Hubi in baaritaankaaga lagu sameeyay goob weyn oo ku filan; haddii aad haysato laba bog oo keliya ama taraafig dabiici ah oo aad u yar, natiijadu waxay noqon doontaa mid aan la isku halayn karin. Waxoogaa korodhka dalabaadka raadinta waxay sababi kartaa sicir-bararka, iyo arrimo kale ayaa laga yaabaa inay saameyn ku yeeshaan natiijooyinka. Haddii aadan hubin sida loo sameeyo imtixaan kala qaybsan, Isku day qalab tijaabo ah oo kala qaybsan SEO ah sida SplitSignal.

Siyaabo kale oo lagu kala qaybiyo imtixaanka SEO waa in lagu sameeyo isbeddelo ku jira boggaga degitaanka. Tusaale ahaan, haddii aad beegsanayso kelmad gaar ah, waxaad bedeli kartaa qoraalka ku jira nuqulka degelkaaga si aad uga dhigto mid soo jiidasho leh isticmaalaha. Haddii aad u bedesho hal koox oo aad aragto nooca ugu badan ee gujisyada, waad ogaan doontaa inay shaqaynayso iyo inkale. Tani waa sababta kala qaybsanaanta tijaabada SEO ay muhiim u tahay.

Qiimaha beddelkiiba

Qiimaha Qofkii La Soo Gato (CPA) iyo Qiimaha Bedelkiiba (CPC) waa laba erey oo aan isku mid ahayn. CPA waa lacagta loo baahan yahay si loogu iibiyo badeecad ama adeeg macmiil. Tusaale ahaan, haddii mulkiilaha huteelka uu rabo boosas badan, laga yaabaa inay isticmaalaan Google Ads si ay u helaan hoggaan badan. Si kastaba ha ahaatee, Tiradan kuma jiraan kharashka helitaanka rasaasta xiisaysa ama macmiil suurtagal ah. Qiimaha beddelkiiba waa qaddarka dhabta ah ee macmiilku ku bixiyo adeeggaaga.

Qiimaha halkii gujiba (CPC) Shabakadda raadinta way kala duwan tahay iyadoo ku xiran warshadaha iyo ereyga muhiimka ah. Celcelis ahaan CPC-yada waa $2.32 halkii gujiba shabakada raadinta, halka CPC-yada bandhiga xayeysiiska shabakada ay aad uga hooseeyaan. Sida hababka kale ee xayeysiiska, qaar ka mid ah ereyada muhiimka ah ayaa ka qiimo badan kuwa kale. Qiimaha adwords way kala duwan yihiin iyadoo lagu salaynayo tartanka suuqa dhexdiisa. Ereyada muhiimka ah ee ugu qaalisan waxaa laga helaa warshado tartan badan leh. Si kastaba ha ahaatee, Adwords waa hab wax ku ool ah oo kor loogu qaado ganacsigaaga onlaynka ah.

Ka sokow kharashka beddelka kasta, CPC waxay kaloo ku tusi doontaa inta jeer ee booqdehu uu tallaabo qaaday. Haddii rajadu ay ku dhufatey laba xayaysiis, waa in ay dakhliga ka soo gala labadaba u gudbisaa labada code ee beddelka. Haddii macaamiishu soo iibsadeen laba badeeco, CPC ayaa hoos u dhici doonta. Waxaa intaa dheer, haddii booqde uu gujiyo laba xayeysiis oo kala duwan, waa inay iibsadaan labadoodaba, taasoo la micno ah wadar ahaan PS50. Tan awgeed, ROI wanaagsan ayaa ka weynaan doona PS5 guji kasta.

Markaad diyaar u tahay inaad u abuurto olole xayeysiis shirkaddaada SaaS, waxaa laga yaabaa inaad la yaabto sida loo bilaabo. Waxaa jira dhinacyo dhowr ah oo la tixgeliyo, oo ay ku jiraan kharashyada, ereyada muhiimka ah, dalabyo, iyo raadinta beddelka. Haddii aadan hubin meesha aad ka bilaabayso, akhri hagahayaga hordhaca ah ee Adwords. Tani waxay ku siin doontaa macluumaadka muhiimka ah si aad u bilowdo oo aad uga faa'iidaysato ololahaaga xayaysiisyada. Waxa kale oo aad ka heli kartaa talooyin iyo talooyin qiimo leh oo ka socda suuqyada kale ee SaaS.

Qiimaha

Si aad u kordhiso waxtarka ololahaaga suuqgeyneed, waa muhiim in si hufan loo maareeyo kharashaadka Adwords. Waxaad hoos u dhigi kartaa qiimaha xayaysiisyadaada adoo kordhinaya dhibcaha tayadaada. Adigoo isticmaalaya ereyo muhiim ah oo taban, waxaad ka fogaan kartaa beegsiga daawadayaasha qiimaha sare leh oo aad wanaajiso ololahaaga. Marka lagu daro hoos u dhigista qiimaha, waxaad hagaajin kartaa ku-habboonka xayaysiisyadaada. Hoos waxaa ah dhowr tilmaamood oo lagu kordhinayo Dhibcahaaga Tayada:

Hubi kharashyada ereygaaga fure maalin kasta. Raadinta kharashyada kelmad kasta oo muhiim ah waxay kaa caawinaysaa inaad ilaaliso miisaaniyadaada suuq-geynta oo aad aqoonsato isbeddellada. Macluumaadkan ayaa si gaar ah qiimo leh haddii tartamayaashaadu ay lacag badan ku bixiyaan isla ereyada muhiimka ah. Sidoo kale, Maskaxda ku hay in CPC ay si aad ah u kordhin karto haddii aad bartilmaameedsanayso ereyada muhiimka ah ee aadka u tartamaya. Waxa ugu muhiimsan in la xasuusto waa in qarashka Adwords uu kor u kici doono marka tartanka uu kordho, marka waa inaad tixgelisaa tartanka ereyga muhiimka ah ee aad dooratay.

Waxaad sidoo kale la socon kartaa heerka beddelka, kaas oo kuu sheegaya inta jeer ee booqdaha sameeyo ficil gaar ah. Tusaale ahaan, Haddii qof uu gujiyo xayaysiiskaaga oo uu ku biiro liiska emailkaaga, AdWords waxay abuuri doontaa kood gaar ah kaas oo ping server-yada ku xidhi doona macluumaadkaas tirada dhagsiga xayeysiiska. U qaybi wadarta kharashka 1,000 si aad u aragto wadarta kharashkaaga beddelkiiba.

Waxaa jira dhowr arrimood oo saameeya qiimaha halkii gujiba, laakiin guud ahaan, ereyada muhiimka ah ee ugu qaalisan AdWords waxa ay wax ka qabtaan maaliyadda, warshado maamula lacago badan, iyo qaybta maaliyadda. Ereyada muhiimka ah ee qiimaha sare leh ee qaybtan ayaa inta badan ka qaalisan ereyada kale ee muhiimka ah, markaa haddii aad raadinayso inaad gasho goobta waxbarashada ama aad bilowdo xarun daawaynta, waa inaad filaysaa inaad bixiso CPCs sare. Erayada muhiimka ah ee ugu qaalisan waxaa ka mid ah kuwa maaliyadda iyo waxbarashada, markaa iska hubi inaad si sax ah u ogtahay waxa aad helayso ka hor intaadan bilaabin xayaysiis.

Qiimahaaga ugu badan gujiskiiba (CPC) waa qadarka ugu sarreeya ee aad u malaynayso in gujisku u qalmo, xitaa haddii aysan taasi ahayn waxa celceliska macmiilkaagu bixiyo. Tusaale ahaan, Google waxa ay ku talinaysaa in la dejiyo CPC-gaaga ugu badan $1. Intaa waxaa dheer, waxaad gacanta ku dejin kartaa ugu badnaan CPC-gaaga, meel ka duwan xeeladaha tartanka si toos ah. Haddi aanad waligaa isticmaalin AdWords ka hor, waa waqtigii la bilaabi lahaa.

Erayada furaha

Iyadoo cilmi-baarista ereyga muhiimka ah ay tahay qayb muhiim ah oo ka mid ah bartilmaameedka ereyga muhiimka ah, waxaad u baahan tahay inaad cusboonaysiiso si aad ula socoto isbeddelada. Tani waa sababta oo ah caadooyinka dhagaystayaasha, warshadaha, iyo suuqyada bartilmaameedka ah ayaa si joogto ah isbeddelaya. Iyadoo cilmi-baarista ereyga muhiimka ah ay kaa caawin karto inaad abuurto xayeysiisyo khuseeya, Tartamayaasha ayaa sidoo kale bedelaya xeeladahooda. Erayada furaha oo ka kooban laba ilaa saddex kelmadood ayaa ugu wanagsan. Si kastaba ha ahaatee, Maskaxda ku hay in aanay jirin hal jawaab oo sax ah ama khalad ah. Erayada furaha waa inay ahaadaan kuwo khuseeya ganacsigaaga iyo dulucda xayaysiiskaaga iyo boggaga soo degaya.

Markaad haysato liiska ereygaaga muhiimka ah, waxaad isku dayi kartaa inaad isticmaasho Keyword Planner Tool. Waxaad dhoofin kartaa ereyada muhiimka ah ee la soo jeediyay, laakiin waa habraac caajis ah. Waxaad sidoo kale isticmaali kartaa “Sare ee dalabka bogga” tiirka si aad u hesho dalabyo bogag sare oo taariikhi ah oo ereyada muhiimka ah. Qalabkani wuxuu ka shaqeeyaa Shabakadda Bandhigga Google, taasoo tusinaysa xayaysiisyada ku xiga waxyaabaha la midka ah. Waxaad isku dayi kartaa qorsheeye ereyga muhiimka ah si aad u hesho erayga muhiimka ah ee ugu fiican. Markaad heshid kelmad muhiim ah oo aad jeceshahay, markaa waxaad ku isticmaali kartaa ololahaaga Adwords.

Markaad dooranayso kelmad muhiim ah, niyada ku hay ujeedada. Tusaale ahaan, waxaad doonaysaa in dadku ay gujiyaan xayeysiisyadaada sababtoo ah waxay raadinayaan xal dhibaatada. Si kastaba ha ahaatee, tani ma dhici karto in ay dhacdo marka dadku wax ka raadinayaan meel ka baxsan makiinadaha wax raadinta, tusaale ahaan. Waxa laga yaabaa in ay ka baadhayaan internetka ama ay raadinayaan waxbarasho. Doorashada kelmadda-ku-dhamaadka ereyada muhiimka ah waxay ku siinaysaa xakamaynta ugu badan ee kharashka iyo bartilmaameedka macaamiisha gaarka ah. Waxa kale oo ay hubisaa in xayaysiisyadaadu ay u muuqan doonaan kaliya macaamiisha raadinaya weedha saxda ah.

Markaad dooranayso kelmad muhiim ah, Xusuusnow in dhammaan ereyada muhiimka ah aan la abuurin si siman. Halka qaarkood marka hore u muuqan karaan kuwo caqli badan, qaarna maaha. Raadin “wifi password” waxay muujinaysaa in dadku ay raadinayaan furaha wifiga, ma aha alaab ama adeeg gaar ah. Tusaale ahaan, qof raadinaya lambarka sirta ah ee WiFi waxay u badan tahay inuu ka soo jeedo wifiga qof kale, mana rabi doontid inaad alaabtaada ku xayeysiiso wifigooda!

Qandaraasyada

Waxaad ku hagaajin kartaa dalabyadaada Adwords iyadoo ku saleysan natiijooyinkaaga. Google waxa uu leeyahay qaab dhismeed kaas oo kaa caawin doona in aad go'aamiso inta aad ku dalbanayso ereyada muhiimka ah ee gaarka ah. Waxaad u isticmaali kartaa qalabkan si aad u qiyaasto CPC iyo booska qaddarka qandaraasyada kala duwan. Qadarka aad dalbatay waxa kale oo laga yaabaa inay ku xidhnaato miisaaniyada aad u dejisay ololahaaga suuqgeyneed. Hoos waxaa ku taxan qaar ka mid ah tabaha lagu hagaajinayo dalabyadaada Adwords si loo kordhiyo natiijooyinkaaga.

Ogow dhagaystayaasha aad beegsanayso. Adigoo isticmaalaya dad suuqgeyneed, waxaad si fiican ugu beegsan kartaa dhagaystayaashaada AdWords. Tusaale ahaan, waxaad arki kartaa saacadaha shaqada iyo waqtiyada safarka. Sidoo kale, waxaad ogaan kartaa inta ay ku qaataan shaqada ama wakhtiga firaaqada. Adigoo og waxyaalahan, waxaad u habayn kartaa dalabyadaada si aad u muujiso isbeddelada dhagaystayaasha bartilmaameedka ah. Tani waxay si gaar ah faa'iido u leedahay haddii aad beegsanayso macaamiisha ay u badan tahay inay iibsadaan alaabada iyo adeegyada la xidhiidha warshado gaar ah.

Aqoonso noocyada xayeysiisyada isticmaalayaashu ay raadinayaan. Tusaale ahaan, isticmaale raadinaya 'Dukaanka Baaskiilka’ laga yaabaa in ay desktop ka raadinayso meel muuqaal ah. Si kastaba ha ahaatee, Qofka ka raadinaya isla su'aal ka mid ah qalabkiisa gacanta ayaa sidoo kale laga yaabaa inuu ka raadiyo qaybaha baaskiilka onlayn. Xayeysiyayasha doonaya inay gaadhaan rakaabka waa inay bartilmaameedsadaan aaladaha mobaylada halkii ay ka isticmaali lahaayeen desktop-ka ama tablet-ka. Inta badan rakaabku waxay ku jiraan qaab cilmi baaris waxayna u muuqdaan inay wax ka soo iibsadaan desktop-kooda ama tablet-kooda.

Erayada furaha ayaa aad u gaar ah ganacsigaaga iyo badeecadaada, marka waxaa laga yaabaa inaad sameyso xoogaa qiyaas ah markaad dejineyso dalabyadaada bilowga ah, laakiin waxaad awoodi doontaa inaad hagaajiso iyaga marka aad hesho stats. Waxaad raaci kartaa hagaha dalabka ereyada muhiimka ah si aad u dejiso dalabyadaada bilowga ah oo aad u hagaajiso dhawrka toddobaad ee ugu horreeya ka dib markaad kiciso akoonkaaga. Waxaad hagaajin kartaa dalabyada ereyada muhiimka ah kadib go'aaminta miisaaniyadaada iyo dhagaystayaasha bartilmaameedka ah.

Iyadoo ku xidhan inta ay le'eg tahay miisaaniyadaada, waxaad dooran kartaa inaad gacanta ku dejiso dalabyadaada ama isticmaal mid ka mid ah xeeladaha iswada. Waxaa jira dhowr siyaabood oo kale oo aad ku hagaajin karto dalabyadaada Adwords, laakiin Xeeladda Beddelka Sarreyso ayaa ah tan ugu caansan. Google wuxuu isticmaalaa barashada mashiinka si uu u sameeyo dalabyo ku salaysan miisaaniyad maalmeedkaaga. Si kastaba ha ahaatee, waa inaad isticmaashaa istaraatiijiyadan kaliya haddii aad leedahay miisaaniyad weyn oo aad rabto inaad otomaatig u sameyso habka dejinta dalabaadka Adwords.

Dabagalka beddelka

Waxaad isticmaali kartaa raadraaca beddelka AdWords si aad u aragto inta xayaysiisyadaada ah ee beddelaya. Caadiyan, waxaad arki doontaa tirada beddelka boggaaga xaqiijinta marka aad isticmaasho koodka beddelka isla labada alaab. Haddii rajadu ku riixdo labada xayaysiis ee ugu dambeeyay 30 maalmo, markaa waa inaad awood u yeelatid inaad dakhli isku mid ah u gudbiso labada code ee beddelka. Laakiin tirada beddelaaddu way kala duwanaan doontaa iyadoo ku saleysan nooca sifada aad isticmaasho.

Beddelka maahan mid kakooban hal macmiil, sidaas darteed waxaa suurtagal ah in mid kasta loo isticmaalo qiime kala duwan. Marar badan, qiyamkan waxa loo isticmaalaa in lagu cabbiro ROI olole xayaysiis kasta. Waxaad xitaa u isticmaali kartaa qiimayaal kala duwan dhibcaha qiimaha kala duwan iyo noocyada beddelka. Qiimaha beddelka waa in lagu galaa goobta u dhiganta. Si kastaba ha ahaatee, Waxaa laga yaabaa inaad rabto inaad isticmaasho hal qiime beddelka dhammaan xayeysiisyadaada si aad u hubiso inaad cabbiri karto ROI xayeysiis kasta.

Markaad dejinayso mareegaha ama wac beddelka Goobta, dhagsii tab Settings Advanced. Tani waxay soo bandhigi doontaa tiir gujis la beddelay. Waxaad sidoo kale arki kartaa xogta beddelka ee heerar badan, oo uu ku jiro Ololaha, Kooxda Xayeysiiska, Xayeysiiska, iyo Keyword. Waxa kale oo aad isticmaali kartaa xogta raadraaca beddelka si aad u go'aamiso noocyada xayeysiisyada ugu waxtarka badan ee abuurista beddelka. Adoo la socdo beddelaadaada, waxaad yeelan doontaa sawir sax ah oo ku saabsan waxqabadka xayaysiiskaaga oo u isticmaal hage qorista xayaysiisyada mustaqbalka.

Dejinta raadinta beddelka AdWords waa sahlan tahay. Talaabada ugu horeysa waa dejinta koodka raadraaca. Waxaad u qeexi kartaa beddelka mid kasta oo ka mid ah xayaysiimahaaga adiga oo qeexaya iyada oo la xidhiidha nooca hawsha uu isticmaaluhu sameeyay. Tusaale ahaan, waxaad dooran kartaa inaad ula socoto beddelka sida soo gudbinta foomka xiriirka ama soodejinta ebook bilaash ah. Loogu talagalay goobaha Ecommerce, waxaad ku qeexi kartaa iibsi kasta inuu yahay beddelaad. Markaad dejiso koodka, waxaad bilaabi kartaa la socodka xayaysiisyadaada.

Raadinta beddelaadku way ku kala duwan tahay Google Analytics iyo AdWords. Falanqaynta Google waxay adeegsataa sifo-guji ugu dambeesay oo waxay ku qiimeysaa beddelka markii AdWords-ka ugu dambeeyay la gujiyay. Dhanka kale, Tilmaanta AdWords waxay qaddarin doontaa beddelaadyada xitaa haddii aad leedahay qaabab kale oo is dhexgalka isticmaalaha ka hor intaysan gaarin boggaaga. Laakiin habkani waxa laga yaabaa in aanu ku habboonayn ganacsigaaga. Sidaa awgeed, waa inaad isticmaashaa raadraaca beddelka AdWords haddii aad leedahay kanaalo suuq-geyneed oo badan oo online ah.

Haddii aad raadinayso inaad Google Adwords u isticmaasho ololahaaga suuq-geyneed, waxaad u baahan doontaa inaad ogaato faahfaahin aasaasi ah oo ku saabsan sida ay u shaqeyso. Waa inaad isticmaashaa qiimaha-gujista (CPC) u tartamid, Xayeysiiska la beegsaday, iyo dib u bartilmaameedka si aad u kordhiso qiimaha gujintaada. Si loo bilaabo, akhri maqaalkan si aad u ogaato sifooyinka ugu muhiimsan ee AdWords. Kadib akhrinta maqaalkan, waa in aad abuurto olole guul leh.

Qiimaha-halkii guji (CPC) u tartamid

Qiimaha iibka hal-gujiba waa qayb muhiim ah oo ka mid ah ololaha wax ku oolka ah ee PPC. Adigoo hoos u dhigaya qiimaha-gujistaada, waxaad kordhin kartaa gaadiidkaaga iyo heerarka beddelka. CPC waxaa lagu go'aamiyaa dalabkaaga iyo qaacido tixgalinaya tayada xayeysiinta, darajada xayaysiiska, iyo saamaynta la saadaaliyay ee fidinta iyo qaababka kale ee xayeysiiska. Habkani wuxuu ku salaysan yahay dhowr arrimood, oo ay ku jiraan nooca mareegaha aad leedahay iyo waxa ku jira.

Xeeladaha tartanka CPC way ku kala duwan yihiin goob kasta. Qaar waxay adeegsadaan qandaraaska gacanta halka kuwa kalena ay ku tiirsan yihiin xeelado iswada. Waxaa jira faa'iidooyin iyo faa'iido darro labadaba. Mid ka mid ah faa'iidooyinka ugu muhiimsan ee dalabka tooska ah waa in ay u fasaxdo wakhti hawlo kale. Istaraatiijiyad wanaagsan ayaa kaa caawin doonta inaad sare u qaaddo kharashyadaada oo aad hesho natiijooyinka ugu fiican. Markaad dejiso ololahaaga oo aad hagaajiso dalabyadaada, waxaad u socon doontaa inaad kor u qaaddo aragtidaada oo aad beddesho taraafikadaada.

CPC-da hoose waxay kuu ogolaanaysaa inaad hesho qasabno badan oo miisaaniyadaada ah, iyo tiro badan oo gujis ah waxay ka dhigan tahay hogaaminta suurtagalka ah ee boggaaga. Adigoo dejinaya CPC hoose, Waxaad awoodi doontaa inaad gaarto ROI ka sarreeya hababka kale. Xeerka wanaagsan ee suulka ayaa ah inaad ku salayso dalabkaaga celceliska iibka aad filayso inaad sameyso bishii. Inta badan beddelka aad hesho, inta ka badan ROI-gaaga.

Iyada oo boqolaal kun oo ereyada muhiimka ah la heli karo, Qandaraaska qiimaha-guji-gujiba waa arrin lagama maarmaan u ah ololaha PPC ee guuleysta. Inkastoo CPC-yada sare aan looga baahnayn warshad kasta, kharashyada badan ayaa ka dhigi kara kuwo la awoodi karo. Tusaale ahaan, haddii ganacsigu bixiyo alaab qiimo sare leh, waxay awood u leedahay inay bixiso CPC sare. Taas bedelkeeda, Warshadaha leh celceliska qiimaha sarreeya halkii gujiba waxay awoodi karaan inay bixiyaan CPC sare sababtoo ah qiimaha nolosha ee macaamiisha.

Qadarka lacagta aad ku bixiso gujis kasta waxay kuxirantahay dhowr arrimood, oo ay ku jiraan dhibcaha tayada iyo ku habboonaanta ereyga muhiimka ah. Haddii eraygaaga muhiimka ah uusan la xiriirin suuqa bartilmaameedka ganacsigaaga, Dalabkaagu waxa uu kordhin karaa 25 boqolkiiba ama ka badan. CTR sare waa hal tilmaame oo muujinaya in xayaysiiskaagu uu khuseeyo. Waxay kordhin kartaa CPC-gaaga iyadoo ay hoos u dhigayso celceliskaaga. CPC. Suuqgeeyayaasha Smart PPC waxay og yihiin in dalabka CPC uusan ku saabsanayn ereyada muhiimka ah oo keliya, laakiin arrimo kale oo is biirsaday.

Marka CPC ay dalbato Adwords, waxaad siinaysaa daabacaha qadar go'an dhagsi kasta oo ku salaysan qiimaha xayaysiiskaaga. Tusaale ahaan, haddii aad ku dalbato kun dollar oo aad hesho hal gujis, Waxaad ku bixin doontaa qiimo ka sarreeya haddii aad isticmaasho shabakad xayeysiis ah sida Bing. Istaraatiijiyadani waxay kaa caawinaysaa inaad gaadho tiro badan oo macaamiil ah iyo qiimo jaban-riix kasta.

Xayeysiiska la beegsaday

Iyadoo Bartilmaameedku yahay meesha, Xayeysiyayasha Google ayaa awood u leh inay doortaan shabakadaha ay xayeysiistoodu ka soo muuqan doonto. Si ka duwan xayaysiiska lacag-guji-guji, Bartilmaameedka Goobtu waxay u ogolaataa xayaysiiyayaasha inay beegsadaan goobo gaar ah oo nuxur ah. Halka xayeysiis-guji-guji ay aad ugu fiican tahay xayaysiiyayaasha kuwaas oo si sax ah u yaqaan waxa macaamiishooda ay raadinayaan, waxay ka tagtaa saamiga suuqa ee suurtogalka ah oo aan laga faa'iidaysan. Waa kuwan qaar ka mid ah talooyinka si aad xayeysiisyadaadu u soo baxaan:

Talaabada ugu horeysa ee lagu kordhinayo heerarka beddelkaada waa xulashada hal-abuurka saxda ah ee goobta-ku wajahan yahay. Xayeysiisyada khuseeya waxa ku jira goob gaar ah waxay u badan tahay inay beddelaan. Dooro hal-abuur u gaar ah goobta si aad uga fogaato gubasho dhagaystayaasha, taas oo ah marka daawadayaasha ay ku daalaan in ay arkaan xayeysiis isku mid ah. Tani waxay si gaar ah muhiim u tahay marka la xayeysiinayo dadka heerka fahamkoodu hooseeyo. Tani waa sababta beddelidda hal-abuurka xayeysiiska si joogto ah ay u caawin karto.

Dib u beegsiga

Isticmaalka dib-u-bartilmaameedka Adwords waxay noqon kartaa mid aad waxtar u leh. Waxaa loo isticmaali karaa in lagu soo jiito macaamiisha suurtagalka ah ee boggaaga. Facebook ayaa ka badan 75% ee isticmaalayaasha mobilada, samaynta doorasho aad u fiican si kor loogu qaado joogitaankaaga Twitter. Intaa waxaa dheer, waxaad ka faa'iidaysan kartaa Adwords’ qaabka saaxiibtinimo ee mobilada si aad u soo jiidato dareenka dhagaystayaashaada. Sidan, waxaad u bedeli kartaa macaamiil. Isticmaalka Facebook iyo Twitter-ka dib-u-bartilmaameedka waa hab fiican oo aad uga faa'iidaysan karto farsamadan xayaysiinta ee xoogga badan.

Dib u bar-tilmaameedka Adwords waxay leedahay faa'iidooyin badan. Waxay kaa caawinaysaa inaad la xidhiidho macaamiishaada jira oo aad gaadho kuwa cusub. Adigoo ku dhejinaya summada qoraalka boggaaga, dadka ku soo booqday goobtaada wakhti hore ayaa mar kale arki doona xayeysiisyadaada, abuurista ganacsi soo noqnoqda. Google sidoo kale wuxuu kuu ogolaanayaa inaad isticmaasho dib-u-bartilmaameedka Adwords dhamaan kanaalada warbaahinta bulshada ee kala duwan, oo uu ku jiro Facebook, Twitter, iyo YouTube.

Xayeysiiska Google wuxuu isticmaalaa kood la yiraahdo “dib u bar tilmaameed” kaas oo la shaqeeya browserka booqdaha si uu u soo diro xayeysiisyada. Nambarku kama soo baxayo shaashadda booqdaha mareegta, laakiin waxay la xidhiidhaa browserka isticmaalaha. Waxaa muhiim ah in la ogaado in isticmaale kasta oo internetka ah uu joojin karo cookies, taas oo ka dhigi doonta khibradda suuq-geynta online-ka mid aan gaar ahayn. Mareegahaas hore u lahaa summada Google Analytics oo lagu rakibay way ka boodi karaan ku darista koodka dib-u-bartilmaameedka Xayeysiiska Google.

Farsamo kale oo dib loogu beegsanayo Adwords waa dib-u-eegis ku salaysan liiska. Noocan ah dib-u-bartilmaameedka, isticmaalayaashu waxay mar hore booqdeen degel oo ay taabsiiyeen bogga degitaanka ee gujin kadib. Xayeysiisyadan la beegsaday waxay ku dhiirigelin karaan booqdayaasha inay wax iibsadaan ama cusboonaysiiyaan is-diiwaangelinta. Dib u bar-tilmaameedka Adwords waa istaraatijiyad aad u wanaagsan oo lagu soo saari karo hoggaan tayo sare leh.

Waxaa jira siyaabo badan oo lagu horumariyo xayeysiisyadaada Adwords. Waad koobi kartaa oo ku dhejin kartaa xayeysiisyada jira akoonkaaga, ama calaamadee labada sanduuq si aad isbeddel u samayso. Kadib markaad koobiyayso oo aad dhejisay, waxaad barbar dhigi kartaa nuqulkaaga iyo cinwaankaaga xayeysiisyada kale. Haddii nuqulku aanu shaqaynayn, isku day inaad dib u qorto oo hubi heerka beddelka. Waxaa laga yaabaa inaad xitaa rabto inaad wax ka beddesho nuqulka, sidoo kale. Waa kuwan qaar ka mid ah tabaha lagu hagaajinayo ololahaaga Adwords:

Qiimaha halkii gujiba

Halka CPC ay tahay shay muhiim u ah xayaysiisyada khadka tooska ah, waxaa jira siyaabo lagu xakameyn karo kharashaadka. Adigoo isticmaalaya Google AdWords, waxaad ku dhejin kartaa xayeysiis shabakad kasta oo ku saleysan kelmad kasta ama weedh kasta. Iyadoo aan loo eegin nooca ganacsigaaga, waa inaad si dhow ula socotaa lacagaha Google-ka si aad uga fogaato in aad dhaafto. Hoos waxaa ku taxan qaar ka mid ah talooyin waxtar leh oo aad maskaxda ku hayso markaad go'aaminayso kharashkaaga gujis kasta.

Qiimaha halkii gujista ee Adwords way kala duwan tahay iyadoo ku saleysan badeecada la xayaysiinayo. Inta badan xayaysiisyada onlaynka ah waxay ku salaysan yihiin xaraash, taasoo la micno ah in xayaysiiyayaasha ay bixiyaan ku salaysan tirada gujis ay helaan. Inta badan qandaraaslayaasha’ dalabyo, waxay u badan tahay in xayaysiisyadooda lagu arki doono quudka wararka. Haddii ganacsigaagu uu raadinayo taraafig sare, CPC-yada sare ayaa kaa caawin kara kordhinta muuqaalkaaga. Waxaad isticmaali kartaa Google Analytics si aad u aragto ereyada muhiimka ah ee u beddelaya kuwa ugu fiican.

Qiimaha ku habboon halkii gujiba waxay ku xirnaan doontaa bartilmaameedkaaga ROI. Ganacsiyo badan ayaa tixgeliya saamiga shan-ilaa-hal ee la aqbali karo marka la isticmaalayo qiime kasta aragti kasta (CPI) xayaysiis. Siyaabo kale oo lagu eegi karo qiimaha riix kasta waa sida boqolleyda dhagsi ee dakhliga. Iyadoo la kordhinayo celceliska qiimaha macaamiisha, CPC-gaagu wuu sarreeyaa. Ujeedo inaad sare u qaaddo soo celinta maalgashiga (ROI).

Si loo kordhiyo CPC ololahaaga Adwords, Tixgeli hagaajinta ROI ee kanaaladaada kale ee suuqgeynta. Gaaritaanka yoolkan wuxuu kuu ogolaanayaa inaad ka faa'iideysato dib u habeynta xayeysiiska baraha bulshada iyo tixraacyada tooska ah. Intaa waxaa dheer, iimaylka waxa uu la shaqayn karaa dhammaan kanaalada kale ee suuq-geynta, kordhinta ganacsigaaga iyo dhimista kharashaadka. Waxaad maareyn kartaa miisaaniyadaada inta aad sare u qaadeyso ROI-gaaga adiga oo la shaqeynaya Qiimaha Macmiilka. Markaa, maxaad sugaysaa?

Qiimaha iibsi kasta

CPA, ama kharashka iibsi kasta, waxay cabbirtaa wadarta kharashka soo iibsiga macmiilka. Dhacdada beddelka waxay noqon kartaa iib, soo gudbinta foomka, soo daji codsiga, ama codso in dib loo soo waco. Qiimaha iibsi kasta waxaa badanaa loo isticmaalaa in lagu cabbiro waxtarka warbaahinta bulshada, email marketing, iyo xayeysiis lacag ah. Halka SEO uusan lahayn kharash xayaysiis toos ah, waxaa suurtogal ah in la helo fikrad wanaagsan oo ku saabsan waxtarka suuq-geynta emailka iyadoo la xisaabinayo CPA-da ficil kasta.

Halka CPA ay muhiim u tahay olole kasta oo suuqgeyneed, Way adag tahay in la barbardhigo heerka cabbirka. Aad bay u kala duwan tahay iyadoo lagu saleynayo alaabta, warshadaha, iyo qiimaha. Hoos u dhaca qiimaha iibkiiba, sida uu ololahaaga xayaysiisku u wanaagsan yahay. Si aad u xisaabiso CPA-gaaga, waa inaad xisaabisaa tiro cabbirro ah, oo ay ku jiraan heerka bounce-ka iyo booqashooyinka gaarka ah. Haddii CPA-gaagu sarreeyo, Istaraatiijiyadaada suuqgeyntu waxay u baahan kartaa in la hagaajiyo.

Waxa kale oo aad u xisaabin kartaa CPA ganacsiyada aan lahayn alaabooyin ama adeegyo. Ganacsiyadani waxay la socon karaan beddelka, sida buuxinta foomka iyo diiwaangelinta demo, isticmaalaya foomamka. Si kastaba ha ahaatee, ma jiro halbeeg lagu go'aaminayo qiimaha ku habboon iibkiiba, maadaama ganacsi kasta oo online ah uu leeyahay alaabo kala duwan, qiimaha, margins, kharashaadka shaqada, iyo ololaha xayaysiiska. Habka ugu fiican ee lagu xisaabiyo CPA waa in la raad raaco inta beddel ee ololahaaga xayaysiisku uu dhaliyo.

CPA waa hab caadi ah oo lagula socdo guusha suuqgeynta mashiinka raadinta. Waxay kaa caawinaysaa in la go'aamiyo inta aad kharashgarayso si aad u hesho macmiil cusub. CPA waxaa badanaa loo xisaabiyaa beddelka ugu horreeya, sida isdiiwaangelinta foomka ama ku biirista demo. Waxaad sidoo kale la socon kartaa oo aad cabbiri kartaa waxtarka xayeysiisyadaada oo aad go'aamin kartaa inta ay ku kacayso si aad u hesho. Inta badan beddelka aad hesho, inta yar ee aad bixin doonto mustaqbalka fog.

Heerka beddelka

Haddii aad raadinayso inaad kordhiso heerka beddelka Adwords, waxaa jira waxyaabo ay tahay inaad sameyso si aad u horumariso. Marka hore, waxaad u baahan tahay inaad fahanto waxa uu yahay heerka beddelka. Qiimaha beddelka ee Google Adwords waa boqolleyda booqdayaasha ee gujinaya xayeysiiskaaga ka dibna beddela. Heerka beddelka Tani waxay noqon kartaa wax kasta 10% ku 30%. Heerka beddelka ugu fiican ayaa saddex ilaa shan jeer ka sarreeya celceliska warshadaha. Si loo kordhiyo heerka beddelka, waa inaad tijaabisaa dalabyo kala duwan oo aad tijaabiso socodka mareegahaaga. Tani waxay kaa caawin doontaa inaad fahamto waxa shaqeynaya iyo waxa aan ahayn. Waxaa intaa dheer, waxaad ka faa'iidaysan kartaa dib u suuq gaynta si aad dib ugu soo celiso booqdayaasha muujiyay xiisaha alaabtaada.

Guud ahaan, Xayeysiye kastaa waa inuu higsado heerka beddelka ugu yaraan 2.00%. Tani waxay ka dhigan tahay in qof kasta 100 booqdayaasha mareegaha, ugu yaraan laba waa inay buuxiyaan foomka xidhiidhka. Shirkadaha B2B, heerkani waa inuu ka sarreeyaa laba. Loogu talagalay shabakadaha e-commerce, waa inay noqotaa laba amar boqolkii booqde. Si kastaba ha ahaatee, waxaa jira xaalado gaar ah marka booqde uusan buuxin foom, laakiin beddelidda waa in weli la tiriyaa. Arrintu siday doontaba ha ahaatee, heerka beddelka sare ee Adwords wuxuu kordhin doonaa ganacsigaaga wuxuuna kor u qaadi doonaa ROI-gaaga.

Arrin kale oo muhiim ah oo lagu hagaajinayo heerka beddelka waa in diiradda la saaro macaamiishaada ku habboon. Adigoo diirada saaraya daawadayaasha saxda ah, waxaad awood u yeelan doontaa inaad qabsato gunta hoose ee taraafikada marinka ee aad raadinayso. Halka qaar badan oo xayeysiiya ay lacag badan ku bixiyaan xayeysiinta, kaliya boqolkiiba in yar ayaa dhab ahaantii beddelaya. Haddii aad diirada saarto dhagaystayaasha saxda ah, waxaad awoodi doontaa inaad kordhiso dakhligaaga oo aad hoos u dhigto kharashyadaada. Marka aad leedahay macaamiil sax ah, Heerka beddelkaagu wuu kici doonaa!

Cilmi-baarista ereyga muhiimka ah

Haddii aad rabto in ololahaaga xayaysiisku noqdo mid waxtar leh intii suurtogal ah, waxaa muhiim ah in la fahmo muhiimadda cilmi-baarista ereyga muhiimka ah. Xulashada ereyada muhiimka ah ee khaldan waxay lumin doontaa wakhtigaaga iyo dadaalkaaga, sida dadka u raadiya uma badna inay raadiyaan alaabtaada. Isticmaalka ereyo gaar ah oo gaar ah ayaa hubin doona inaad gaarto dhagaystayaasha bartilmaameedka ah. Waa kuwan qaar ka mid ah talooyinka si aad uga dhigto habka cilmi-baarista ereyga muhiimka ah mid sahlan. – Wax ka baro shakhsiga iibsada. Qofka wax iibsadaa waa koox kelmado fure ah oo tilmaamaya ulajeedka goobeeyaha. Waxay kaa caawin kartaa inaad beegsato daawadayaasha gaarka ah, oo u farsameeyo waxa ku jira si waafaqsan.

– Ogow dhagaystayaashaada. Cilmi-baarista ereyga muhiimka ah waxay ku siinaysaa aragtida aad u baahan tahay si aad u go'aamiso baahiyaha dhagaystayaasha bartilmaameedka ah. Waxa kale oo ay kaa caawinaysaa inaad ogaato ereyada muhiimka ah ee ugu muhiimsan mareegahaaga, oo ah kuwa ugu tartanka badan. Macluumaadkani waxa uu faa'iido u yeelan karaa istiraatijiyadaada nuxurka iyo istaraatiijiyada suuqgeynta guud. Marar badan, dadku waxay xal ka raadiyaan online, iyo isticmaalka ereyada muhiimka ah ee khuseeya waxay kaa caawin karaan inaad beegsato daawadayaasha saxda ah. Inta badan la beegsaday waxa ku jira, gaadiidka badan oo aad filan karto inaad hesho.

– Ogow tartankaaga. Isticmaalka aaladaha cilmi-baarista ereyga muhiimka ah, waxaad ogaan kartaa waxa ay bartilmaameedsanayaan tartamayaashaada iyo sida ay u tartamayaan. Hubi inaad dooratid ereyada muhiimka ah oo aan ahayn tartan xad dhaaf ah ama aad u badan. Dooro niches leh mugga taraafiggu sareeyo. Erayada khuseeya waxay soo jiidan doonaan tiro badan oo dad ah. Ugu dambayn, barbar dhig ereyada furahaaga tartamayaashaada’ nuxurka iyo meelaynta. Markaad fikrad cad ka haysato baahiyaha dhagaystayaashaada, waxaad bilaabi kartaa qorista nuxurka si aad u buuxiso baahiyahaas.

Abuuritaanka xayeysiis soo jiidasho leh

Abuuritaanka xayaysiis wanaagsan waa lama huraan haddii aad rabto in ganacsigaagu ka soo baxo inta kale. Xayeysiiska wanaagsani waa inuu noqdaa mid ku habboon oo la taaban karo, oo ka jawaab su'aal laga yaabo in akhristuhu ka qabo alaabtaada ama adeeggaaga. Abuuritaanka xayeysiisku waa sahlan tahay waana adagtahay, sababtoo ah dunida dhijitaalka ah waxay leedahay tilmaamo iyo qalabyo badan. Halkan waxaa ah todoba shay oo ay tahay in maskaxda lagu hayo marka la abuurayo xayeysiis guul leh:

Isticmaal ereyo awood leh – kuwani waa ereyada muhiimka ah ee soo jiidaya akhristaha oo soo jiidanaya xiisaha. Isticmaalka ereyga “adiga” Xayeysiiskaagu waa mid ka mid ah siyaabaha ugu waxtarka badan ee lagu helo dareenka dhagaystayaashaada. Dadku waxay si fiican uga jawaabaan koobiga xayeysiiska ee diirada saaraya iyaga, halkii aad ka ahaan lahayd ganacsigaaga. The “adiga” koobiga xayaysiiskaagu wuxuu diirada saarayaa macmiilka qofka akhrinaya xayaysiiska, sidaas awgeedna waxay kordhisaa suurtagalnimada inay gujiyaan.

Markaad samaynayso koobiga xayaysiiska, Xusuusnow inaad qorto cinwaan soo jiidasho leh, kaas oo sharxaya waxa badeecadaada ama adeeggaagu yahay oo ay ku jiraan kelmad mug weyn leh oo ka socota kooxdaada xayeysiiska. Tani waxay kaa caawin doontaa dhibcaha tayada erayga muhiimka ah. Haddii aad koox ku leedahay ereyo badan oo muhiim ah, ha dareemin inaad ku qasban tahay inaad mid kasta u qorto qoraal xayaysiis gaar ah. Halkii, ka fakar waxa uu yahay dulucda guud ee kooxda xayeysisku, oo ku qor qoraal ku wareegsan ereyada muhiimka ah ee u muuqda kuwa khuseeya kooxda xayeysiinta.

Haddii aad ku cusub tahay Adwords, Tilmaamahan degdega ah wuxuu dabooli doonaa aasaaska: Cilmi-baarista ereyga muhiimka ah, Noocyada ololaha, Dalabka CPC, iyo ereyada muhiimka ah ee taban. Kadib akhrinta maqaalkan, waxaad diyaar u noqon doontaa inaad bilowdo ololahaaga AdWords ee ugu horreeya! Sii wad akhrinta si aad u hesho tabo iyo tilmaamo ku saabsan sida ololahaagu u guulaysto. Waxaad yeelan doontaa kalsooni ka badan sidii hore! Markaa bilow! Ha iloobin inaad hubiso hagayaashayada kale ee Adwords iyo sida- maqaallada talooyin iyo tabo dheeraad ah.

Cilmi-baarista ereyga muhiimka ah

Mid ka mid ah siyaabaha ugu wanaagsan ee lagu helo ereyada muhiimka ah ee muhiimka ah waa in la isticmaalo qalab sida qalabka muhiimka ah ee Bing. Bing waa mashiinka raadinta labaad ee ugu weyn adduunka, habayntu way dhamaatay 12,000 malyan baadhid bil kasta. Qalabkani wuxuu ku siin doonaa liisaska talooyinka muhiimka ah ee ku salaysan ereyada muhiimka ah ee aad dooratay. Isticmaal liisaskan si aad u abuurto nuxur, kordhinta fursadahaaga soo jiidashada booqdayaasha cusub. Waxa kale oo aad isticmaali kartaa liisaskan si aad u horumariso nuxur cusub, sida boostada blog ama muuqaal.

Cilmi-baarista ereyga muhiimka ah waa habka lagu aqoonsanayo ereyada muhiimka ah ee ay dadku u adeegsadaan raadinta alaabtaada ama adeegyadaada. Adigoo tan samaynaya, waxaad baran doontaa mawduucyada caanka ah iyo noocyada macluumaadka ay dadku raadinayaan. Ogaanshaha ereyada muhiimka ah ee caanka ku ah dhagaystayaasha bartilmaameedka ah waxay kaa caawin doontaa inaad go'aamiso noocyada nuxurka si aad u soo saarto. Markaad haysato liiskaaga ereyada muhiimka ah, waxaad ku bartilmaameedsan kartaa ereyadan muhiimka ah adoo wata xayeysiis qoraal ah, suuqgeynta warbaahinta bulshada, iyo xeelado kale.

Marka la baarayo ereyada muhiimka ah, waxaad u baahan doontaa inaad diirada saarto kuwa gaar ka ah kuwa guud. Sababtu way fududahay: haddii ereygu uu ballaadhan yahay, Lagama yaabo inaad gaarto dhagaystayaasha aad beegsanayso. Haddii aad isticmaasho ereyada muhiimka ah ee guud, waxaad u badan tahay inaad lumiso waqti iyo lacag. Erayada muhiimka ah ee ballaaran, dhanka kale, ma keeni doono gaadiid badan. Markaad hesho ereyo muhiim ah oo gaar ah, Joogitaankaaga onlaynku wuxuu noqon doonaa mid guulaysta. Liiska ereyada muhiimka ah ee si wanaagsan loo sameeyay ayaa kuu oggolaanaya inaad beegsato dhagaystayaal gaar ah oo leh nuxurka saxda ah.

Waxaa jira dhowr qalab oo bilaash ah oo qaali ah oo kaa caawin kara raadinta ereyada muhiimka ah ee gaarka ah. Moz's Keyword Explorer waa mid ka mid ah aaladahaas, waxayna bixisaa noocyo bilaash ah oo qiimo leh. Dib u eegista Larry Kim ee Moz's Keyword Explorer waxay ku siin kartaa fikrad ah sida uu faa'iido u leeyahay Moz's Keyword Explorer. SEMrush waa qalab kale oo muhiim ah oo wanaagsan oo leh nooc bilaash ah oo lacag ah. Waxaad isku dayi kartaa labadooda ka hor inta aadan gaarin go'aanka kama dambaysta ah.

Nooca ololaha

Waxaa jira siyaabo badan oo aad ku kordhin karto miisaaniyadaada xayaysiis iyadoo la adeegsanayo noocyada Ololaha ee kala duwan ee laga heli karo Adwords. Marka raadiyaha uu qoro erey guud, mashiinka raadinta ayaa u soo jeedin doona burushyada Morphe isticmaalaha. Raadinta noocan oo kale ah waxay ku fiican tahay calaamadaha leh wacyiga sumadda sare, sababtoo ah ujeedadu waa in raadiyaha uu noqdo macaamiil. Halka abaal-marinaha ololaha noocan ahi uu badan yahay, Ma fududa in baadhayaashu u beddelaan macaamiil. Tusaale ahaan, marka qof raadiyo “burushka Morphe,” xayeysiis ayaa u soo bixi doona burushka Morphe-ga ugu iibinta badan. Isla sidaas oo kale ayaa la odhan karaa palette indho-shadow.

Nooc kale oo olole ah waa olole macne leh, kaas oo dhigaya xayeysiisyadaada mareegaha la midka ah. Nooca ololahan ayaa si gaar ah faa'iido u leh ganacsiyada maxalliga ah. Xayeysiiska noocaan ah wuxuu soo bandhigayaa fikrado ganacsi oo khuseeya qaabka sawirada isdhexgalka. Waxaad dooran kartaa meesha aad beegsanayso iyo inta aad rabto in xayeysiisyadaadu u socdaan. Xayeysiiska noocaan ah wuxuu kor u qaadi karaa soo-gaadhista summadaada wuxuuna kordhin karaa waxtarka suuq-geyntu. Haddi aad wado olole xog-ogaaleed, Xayeysiisyadaada waxaa lagu dhejin doonaa mareegaha la midka ah.

Waxaa jira siyaabo kale oo kor loogu qaado waxtarka ololahaaga Adwords. Ololaha raadinta calaamadeysan ayaa kaa caawin kara inaad hesho aragti qiimo leh oo ku saabsan waxa dhageystayaashaadu ay raadinayaan. Ololayaasha raadinta calaamadeysan waxay sidoo kale kaa caawin karaan inaad abuurto tilmaamo iyo ujeeddooyin funnel sare ah. Tusaale ahaan, waxaad u samayn kartaa xayeysiis bogga ganacsigaaga, ka dibna isticmaal URL-ka bogga degitaanka si aad u wado gaadiid badan. Tani waa hab wanaagsan oo lagu soo jiito booqdayaal cusub oo lagu kordhiyo heerka beddelka.

Dalabka CPC

Waxaa laga yaabaa inaad la yaabban tahay sida loo yareeyo dalabkaaga CPC ee Adwords si loo kordhiyo faa'iidada. Iyadoo tani ay tahay habka ugu cad ee sidaas loo sameeyo, waa mid ka mid ah xulashooyinka badan. Waa inaad sidoo kale tixgelisaa dhimista dhinacyada kale ee ololahaaga. Isticmaalka Pathvisit waa qalab suuq-geyn oo dhan-in-hal ah oo la socon kara wicitaannada taleefanka, u beddelo booqdayaal badan, oo ay abuuraan warbixino suuqgeyneed. Adigoo hoos u dhigaya dalabkaaga CPC, waxaad kordhin kartaa fursadahaaga inaad ku aragto ROI sare iyo qashinka xayaysiiska oo yar.

Waxay kuxirantahay miisaaniyadaada, waxaad dejin kartaa dalabka CPC ugu badnaan kelmad kasta ama koox xayeysiis. Waxaad gacanta ku hagaajin kartaa dalabyadaada, ama isticmaal ikhtiyaar ikhtiyaari ah oo toos ah. Qandaraaska gacanta ayaa kuu oggolaanaya inaad dejiso qaddarka ugu badan ee aad rabto inaad ku bixiso erey gaar ah ama koox xayeysiis ah. Tani waxay kuu ogolaaneysaa inaad maamusho miisaaniyadaada oo aad ku hesho istaraatiijiyad dheeraad ah ROI-gaaga xayaysiinta iyo yoolalka ganacsiga. Waxaa jira dhowr faa'iidooyin oo ku saabsan adeegsiga qandaraaska gacanta.

Halka inta badan isticmaalayaasha AdWords ay u isticmaalaan dalabka CPC ololahooda, Waxa kale oo laga yaabaa inaad rabto inaad ka fikirto isticmaalka beddelka – CPM. Halka dalabka CPC uu yahay goobta ugu talagalka ah ee ololaha PPC, CPM waa ikhtiyaarka ugu fiican haddii aad rabto in xayeysiisyadaadu ay ka muuqdaan boggaga sare ee makiinadaha raadinta. Marka ay timaado in la xakameeyo kharashka, CPC waa mitirka aasaasiga ah. Waxay ku kala duwanaan doontaa ololeyaal iyo xayeysiisyo kala duwan.

Sida qaab kasta oo xayeysiis ah, miisaaniyad maalmeedku waa muhiim. Haddi aanad waligaa xayaysiin online ka hor, Ololaha Google Adwords ee ugu horreeya waa inuu ka bilaabmaa gudaha $20 – $50 kala duwan, ka dibna hagaaji sida loo baahdo. Markaad sii wadato la socodka natiijooyinka, waxaad bedeli kartaa miisaaniyadaada wakhti kasta. Isticmaalka Google AdWord Tools waxay kaa caawin karaan inaad hagaajiso miisaaniyadaada maalinlaha ah si aad u wanaajiso ololahaaga. Haddii ay dhibaato kaa haysato hagaajinta dalabkaaga, Google AdWords Grader waa aaladda ugu fiican ee kaa caawinaysa inaad samayso go'aamada ugu fiican ganacsigaaga.

Erayada muhiimka ah ee xun

Hal dariiqo oo aad ku kordhin karto xayaysiisyada ku habboonaantaada ayaa ah in lagu daro ereyada muhiimka ah ee xun ololahaaga PPC. Erayadan muhiimka ah si toos ah ulama xidhiidhin su'aal isku mid ah. Waa inay ku jiraan erayo la mid ah, noocyada kali iyo jamac, iyo kala duwanaanshiyaha ereyga. Tusaale ahaan, haddii aad isku dayeyso inaad darajo u sameyso “buur,” Ololaha eraygaaga taban waa inuu sidoo kale ku jiraa kala duwanaansho sida buur iyo buur. Si kastaba ha ahaatee, ereyada xun xun si toos ah uma shaqeeyaan si la mid ah ololaha raadinta, markaa hubi inaad tijaabiso dhowr habab.

Si aad si fiican uga faa'iidaysato istaraatiijiyadan, waxaad u baahan tahay inaad ogaato ereyada ay dadku ku qorayaan mashiinka raadinta iyo kuwa aan khusayn ganacsigaaga. Warbixinta weydiinta raadinta ee Adwords ayaa ku ogeysiin doonta ereyada ay dadku wax ku qorayaan ka hor inta aysan dhab ahaan tagin mareegahaaga. Markaad ogaato ereyada muhiimka ah ee taban ee booqdayaashaadu waxay ku qorayaan sanduuqa raadinta, markaa waxaad dooran kartaa inaad ku darto ololahaaga xayaysiiska.

Adigoo isticmaalaya ereyo muhiim ah oo taban, waxaad hagaajin kartaa ujeeddada guud ee raadintaada adiga oo ka saaraya ereyada raadinta ee aan khusayn. Waxa kale oo aad ka saari kartaa qoraalka xayaysiiska “dhagaxyada cas” ama doorashooyin la mid ah. Saamaynta guud ee isticmaalka ereyada muhiimka ah ee taban waa inaad hoos u dhigto dhagaystayaasha bartilmaameedka ah oo aad kordhiso soo noqoshada maalgashiga. Baro sida loogu isticmaalo AdWords adiga oo akhrinaya maqaalkan. Waxaad arki doontaa sida ereyada muhiimka ah ee xun u kordhin karaan faa'iidadaada dhowr toddobaad gudahood.

Isticmaalka ereyada muhiimka ah ee xun ee Adwords kaliya ma wanaajin doonto waxtarka xayeysiiskaaga, laakiin sidoo kale waxay kuu badbaadin doonaan lacag iyagoo hoos u dhigaya qiimahaaga hal mar (CPC). Adigoo yareynaya tirada gujisyada aan bedelin, waxaad kaydin doontaa lacag aad ku samayn karto ololeyaal waxtar leh. Laakiin faa'iidada ugu weyn ee isticmaalka ereyada muhiimka ah ee xun ayaa ah inay kaa caawin doonaan inaad hagaajiso heerarka beddelkaada oo ay yareeyaan heerarka bounce.

Garasho tartan

Faa'iidooyinka sirta tartanka u leedahay ganacsigaaga ayaa aad uga fog fahamka tartamayaashaada. Waxay kaa caawinaysaa inaad go'aamiso hindisahooda wax iibinta ee gaarka ah, dhagaystayaasha la beegsanayo, qorshayaasha qiimaha, iyo qaar kaloo badan. Sirdoon tartanku waxa uu kaa caawinayaa in aad samayso go'aamo ku salaysan xog taas oo samayn karta xayaysiisyadaada, ololayaal, iyo goobaha iibka oo aad waxtar u leh. Fikradahani waxay kaa caawin karaan inaad hagaajiso tayada xayaysiisyadaada iyo ololayaasha suuqgeyneed, iyo sidoo kale in la ogaado fursadaha cusub iyo hanjabaado kor u qaadi kara faa'iidadaada. Aynu eegno tusaalayaal ka mid ah sirdoonka tartanka.

Helitaanka sirta tartanka macnaheedu waa inaad taqaano tartamayaashaada’ xeeladaha muhiimka ah, sida ay u wajahaan xayeysiinta, iyo xeeladaha ay isticmaalaan si ay u kordhiyaan khadadka hoose. Iyada oo dhammaatay 4.9 bilyan isticmaalayaasha internetka, in hal tallaabo laga hormaro tartankaaga ayaa muhiim u ah guusha ganacsiga. Sida laga soo xigtay Crayon's 'State of Market Intelligence,’ 77% ganacsiyadu waxay ku sheegaan sirta tartanka inay tahay arrin muhiim ah oo lagu guuleysto saamiga suuqa. Sirdoon tartanku wuxuu sidoo kale faa'iido u leeyahay sumadaha raadinaya inay kordhiyaan dakhliga sida ugu dhakhsaha badan ee suurtogalka ah.

Siyaabo kale oo aad u ururin karto sirdoonka tartanka ololahaaga Adwords waa inaad la socoto tartankaaga. Qalab sirdoon oo tartan leh ayaa kuu ogolaanaya inaad is barbardhigto waxyaabaha ay tartamayaashaadu wadaagayaan oo ku ogeysiin doona marka la daabaco macluumaad cusub. Tusaale ahaan, BuzzSumo waa qalab cilmi baaris oo heer sare ah, maadaama ay kaa caawin doonto inaad ogaato noocyada nuxurka ay tartamayaashaadu isticmaalayaan si ay u gaadhaan macaamiisha. Qalabkan sirta ah ee tartanka leh waxaa aaminay shirkadaha sida HubSpot, Expedia, iyo Telegraph. Waxay kaa caawin kartaa inaad ogaato sida tartamayaashu u isticmaalaan macluumaadka si ay u abuuraan taraafikada iyo beddelka.

Xaashiyaha muuqaalka ee tartanka heerka sare ah ayaa ka koobnaan doona macluumaadka ku saabsan cabbirada shaqsiga, magacyada shirkadda, xayeysiisyo calaamadeysan, iyo xayeysiisyo aan sumad lahayn. Waa inay sidoo kale ka kooban tahay tabs dheeraad ah oo daboolaya ereyada muhiimka ah ee khuseeya, xayaysiisyada, boggaga degista, iyo qaar kaloo badan. Haddii aad raadinayso tartamayaasha gaarka ah ee socda imtixaanada, waxaad hoos u dhigi kartaa si aad u aragto xayeysiisyadooda iyo bogaggooda degitaanka ee si fiican u shaqeynaya. Waxaad markaa bilaabi kartaa inaad is barbar dhigto natiijooyinkaaga iyo kooda. Haddii aad u isticmaaleyso Adwords PPC, waxaad yeelan doontaa gees ka sarreeya tartamayaashaada haddii aad ogtahay waxaad samaynayso.

Waxaa jira habab kala duwan oo lagu dejiyo akoonkaaga Adwords. Iyada oo ku xidhan yoolalkaaga, waxaad isticmaali kartaa mid ka mid ah qaababka soo socda: Hadafka ololaha, Nidaamka tartanka, iyo Qiimaha. Tijaabada kala-baxa sidoo kale waa ikhtiyaar. Markaad dejiso qaabka ugu fiican ololahaaga, waa waqtigii la go'aamin lahaa sida loo isticmaalo miisaaniyadaada xayaysiinta. Hoos waxaa ku taxan talooyin kaa caawinaya inaad bilowdo. Si loo abuuro ololayaasha ugu waxtarka badan, akhri hagahan.

Qiimaha

Qiimaha Adwords waa kala duwan yahay iyadoo ku xiran doorsoomayaal dhowr ah. Celcelis ahaan kharashka ayaa ku dhow $1 ku $5 halkii gujiba, halka kharashka Shabakadda Bandhigu uu aad u hooseeyo. Qaar ka mid ah ereyada muhiimka ah ayaa ka qaalisan kuwa kale, iyo tartanka suuqa dhexdiisa ayaa sidoo kale saameeya kharashka. Ereyada muhiimka ah ee Adwords-ka ugu qaalisan ayaa inta badan ka qaalisan celceliska, waxayna inta badan ka tirsan yihiin suuqyo tartankoodu sarreeyo, sida warshadaha sharciga iyo caymiska. Si kastaba ha ahaatee, xitaa kharashyo badan, Adwords wali waa hab fiican oo lagu suuq gayn karo ganacsigaaga onlayn.

In kasta oo CPC aysan bixinayn aragti badan keligiis, waa bar bilow fiican oo lagu fahmo qiimaha Adwords. Halbeeg kale oo faa'iido leh waa CPM, ama qiimaha-kunkiiba aragtiyo. Qiyaastani waxay ku siinaysaa fikrad ah inta aad ku kharash garayso xayeysiiska, waxayna faa'iido u leedahay labada olole ee CPC iyo CPM. Aragtida calaamaduhu waxay qiimo u leeyihiin samaynta olole suuqgeyneed oo mustaqbalka fog ah.

Qiimaha Adwords waa wadarta qiimahaaga dhagsi kasta (CPC) waxayna ku kacaysaa kunkii aragtiyo (CPM). Qadarkan kuma jiraan kharashyada kale, sida hosting your website, laakiin waxay ka dhigan tahay wadarta guud ee miisaaniyadaada. Dejinta miisaaniyad maalmeed iyo dalabka ugu badan ayaa kaa caawin kara inaad xakamayso kharashkaaga. Waxaad sidoo kale dejin kartaa dalabaadka ereyga furaha ama heerka kooxda xayeysiinta. Qiyaasaha kale ee waxtarka leh ee lagu kormeerayo waxaa ka mid ah booska celceliska, Kaas oo kuu sheegaya sida xayaysiisyadaadu ugu kala sarreeyaan xayeysiisyada kale. Haddii aadan hubin sida loo dejiyo dalabyadaada, waxaad isticmaali kartaa aragtiyaha xaraashka si aad u aragto inta ay xayaysiiyayaasha kale bixinayaan.

Marka lagu daro miisaaniyadaada, Qiimaynta tayadaadu waxay sidoo kale saamaysaa qiimaha Adwords. Google wuxuu xisaabiyaa kharashka ololaha Adwords iyadoo lagu salaynayo tirada xayaysiisyada ee leh xayaysiisyada kelmad gaar ah. Markasta oo ay sarayso qiimayntaada tayada, Qiimaha hoose ee gujista wuxuu noqon doonaa. Dhanka kale, haddii tayadaadu ay liidato, Waxaad bixin doontaa wax badan oo ka badan tartankaaga. Markaa, waa muhiim inaad fahanto miisaaniyadaada Adwords si aad ugu sii jirto oo aad u aragto natiijooyin wax ku ool ah.

Nidaamka tartanka

Isbeddelada nidaamka tartanka iyo nidaamka iswaafajinta ee Adwords ayaa leh dhaleecayn badan oo Google ah. Markii hore, Xayeysiyaha silsiladda hoteelka ayaa dalban kara ereyga “hotel,” hubinta in xayaysiistiisu ay ku soo bixi doonto dusha sare ee SERPs. Waxa kale oo ay ka dhigan tahay in xayaysiisyadooda ay ku soo bixi doonaan weedho ka kooban kelmadda “hotel.” Tan waxa loo yiqiin ciyaar ballaadhan. Laakin hadda, oo leh isbeddelada Google, Labada nidaam hadda sidaas uma kala foga.

Waxaa jira dhowr xeeladood oo la heli karo si aad u kordhiso gujisyadaada miisaaniyad ahaan. Xeeladahani waa kuwo ku habboon haddii aad rabto inaad sare u qaaddo heerka beddelka oo aad hesho mug dheeraad ah. Laakin la soco in nooc kasta oo ka mid ah istaraatiijiyad qandaraasyadu ay leedahay faa'iidooyin u gaar ah. Hoos waxaa ku taxan saddexda nooc ee ugu waaweyn ee nidaamka qandaraasyada iyo faa'iidooyinka ay leeyihiin. Haddii aad ku cusub tahay Adwords, Doorashadaada ugu fiican waa inaad tijaabiso istaraatiijiyada Sarraynta Beddelka, kaas oo si toos ah u hagaajiya dalabyada si loo kordhiyo beddelka.

Xeeladaha dalabaadka tooska ah ayaa ka saara malo awaalka xayaysiiska lacagta lagu bixiyo, laakiin waxaad weli natiijooyin wanaagsan ku heli kartaa hababka gacanta. Dalabku waa qadar aad diyaar u tahay inaad ku bixiso kelmad gaar ah. Laakiin maskaxda ku hay in dalabku aanu go'aaminaynin darajadaada; Google ma rabto in ay siiso booska ugu sarreeya qof ku bixiya lacagta ugu badan ee erayga muhiimka ah. Taasi waa sababta aad ugu baahan tahay inaad wax ka akhrido nidaamka xaraashka ka hor intaadan isticmaalin.

Qandaraaska gacanta ayaa kuu ogolaanaya inaad xakamayso qadarka tartanka xayaysiis kasta. Waxaad isticmaali kartaa nidaamka qandaraaska si aad u jarto miisaaniyadaada marka xayeysiisku si fiican u shaqeyn waayaan. Tusaale ahaan, haddii alaabtaadu aad caan u tahay, laga yaabaa in aad rabto in aad isticmaasho kabriid ballaaran halkii aad ka isticmaali lahayd kulan sax ah. Isku dheelitirka ballaaran ayaa ah ikhtiyaarka ugu fiican ee raadinta guud, laakiin wax yar ayaa kugu kici doona. Haddii kale, waxaad dooran kartaa ciyaarta saxda ah ama u dhigma jumlada.

Hadafka ololaha

Waxaa jira dhowr siyaabood oo lagu dejiyo hadafka ololaha Google Adwords. Waxaad dejin kartaa miisaaniyad maalinle ah, taas oo la mid ah maalgalinta ololahaaga billaha ah. Markaa, u qaybi tiradaas tirada maalmaha bisha. Markaad go'aamisay miisaaniyad maalmeedkaaga, waxaad u dejin kartaa istaraatiijiyadaada tartanka si waafaqsan. Intaa waxaa dheer, yoolalka ololaha waxaa loo dejin karaa noocyada kala duwan ee taraafikada. Waxay kuxirantahay hadafyadaada ololaha, waxaad dooran kartaa inaad bartilmaameedsato goobo gaar ah ama dad gaar ah.

Hadafka ololaha ayaa ah shayga ugu muhiimsan ololaha oo dhan. Hadafka waa inuu si cad u qeexaa waxa u baahan in la beddelo si ololuhu u guulaysto. Waa in ay ahaataa sida ugu macquulsan, waana in loo qoraa si ay u fahmaan dhammaan dadka ku lugta leh ololaha. Hadafka sidoo kale waa inuu noqdaa mid gaar ah, la gaari karo, oo waaqici ah. Tani waxay gacan ka geysaneysaa go'aaminta agabyada loo baahan yahay si loo gaaro yoolkaas. Isticmaalka aragtiyaha isbeddelka, waxaad samayn kartaa hadafyo macquul ah ololahaaga.

Xayeysiisyada tijaabada kala saar

Waxaa jira laba tillaabo oo aasaasi ah oo lagu kala qaybinayo-tijaabinta xayaysiisyadaada Google's Adwords. Marka hore, waxaad u baahan tahay inaad samayso laba xayaysiis oo kala duwan oo aad geliso kooxdaada xayaysiis. Markaa, waxaad u baahan doontaa inaad gujiso mid kasta si aad u aragto midka si fiican u shaqeynaya. Waxaad markaas arki kartaa nooca xayeysiiskaaga ee waxtarka badan. Si loo sameeyo kala-qaybsanaan sida ugu waxtarka badan ee suurtogalka ah, raac talaabooyinka hoose.

Samee laba xayaysiis oo kala duwan oo deji miisaaniyad xayeysiis kasta. Hal xayeysiis ayaa ku kici doona qiimo yar, halka kan kalena uu kharash badan ku bixi doono. Si loo go'aamiyo miisaaniyadaada xayaysiiska, waxaad isticmaali kartaa xisaabiyaha miisaaniyada ololaha. Sababtoo ah imtixaanada kala qaybsanaantu waa qaali, waxaad ku dambayn doontaa inaad lumiso xoogaa lacag ah, laakiin sidoo kale waxaad ogaan doontaa in xayaysiisyadaadu ay shaqaynayaan. Haddii labada xayaysiis ay isku mid yihiin, iska hubi inaad u habayso miisaaniyadaada si waafaqsan.

Kadib markaad dooratay laba kooxood oo xayeysiis ah, dooro midka ay u badan tahay inuu dhaliyo tirada ugu badan ee gujisyada. Google ayaa kuu sheegi doonta midda guusha badan. Haddii xayeysiiskaaga ugu horreeya uu helo gujisyada ugu badan, markaa waa calaamad wanaagsan. Laakin kooxda labaad ee xayaysiisyadu waxay leeyihiin qiime hoose oo gujis ah. Waxaad u baahan doontaa inaad hoos u dhigto dalabkaaga markaad filayso inaad aragto CTR ugu sarreeya kooxda kale ee xayeysiiska. Sidan, waxaad tijaabin kartaa saamaynta ay xayeysiisyadaadu ku leeyihiin beddelaadaada.

Dariiqa kale ee lagu tijaabin karo xayaysiisyada Facebook waa adiga oo tafatira ololahaaga jira. Si tan loo sameeyo, wax ka beddel xayaysiisyadaada oo dooro badhanka Kala qaybsan. Facebook ayaa si toos ah u abuuri doonta xayaysiis cusub oo la dejiyay isbedelada oo soo celin doona kii asalka ahaa. Tijaabada kala qaybsanaantu waxay soconaysaa ilaa aad ballansato inaad joogsato. Haddii tijaabadaada kala qaybsanaanta lagu guuleysto, waa inaad ololaha ku sii wadataa natiijada imtixaankaaga. Waxaa laga yaabaa inaad rabto inaad u kala qaybiso xayeysiisyada laba ama xitaa saddex olole oo kala duwan.

ROI

Xayeysiinta mashiinka raadinta waa hab wax ku ool ah oo lagu gaaro rajada saxda ah waqtiga saxda ah. Waxa kale oo ay bixisaa dabagal dheeraad ah, kuu oggolaanaya inaad go'aamiso xayeysiisyada ama ereyada raadinta ee keenay iibka. Si kastaba ha ahaatee, Suuqgeeyayaashu waa inay ogaadaan sida loo kordhiyo ROI iyagoo dooranaya ereyada muhiimka ah ee saxda ah, qoondaynta miisaaniyad ku haboon iyo hagaajinta xeeladaha sida loo baahdo. Maqaalkani wuxuu ka hadlayaa arrimo muhiim ah oo maskaxda lagu hayo si loo kordhiyo ROI ee Adwords. Akhri si aad wax badan uga barato.

Markaad xisaabinayso ROI ee Adwords, waxaa muhiim ah in la xasuusto in gujisyada mareegaha aysan had iyo jeer u tarjumin iibka. Waxaad u baahan doontaa inaad raad raacdo beddelka si aad u xisaabiso ROI ee Adwords. Tan waxaa lagu samayn karaa hagayaasha wicitaanka taleefanka, iyo sidoo kale la socoshada ilaa inta booqdehu ka gaarayo finalka “Mahadsanid” bogga. Sida olole suuqgeyn kasta, ROI-gu waxay ku xirnaan doontaa inta soo booqde ee xayeysiisyadaadu u wadaan mareegahaaga. Si tan loo sameeyo, waa inaad doorataa ereyada muhiimka ah oo leh ujeedo iibsi.

Si loo horumariyo ROI kaaga Adwords, Tixgeli ku darista kordhinta xayeysiisyadaada. Isticmaalka kordhinta bogga degista waxay kaa caawin doontaa inaad soo jiidato booqdayaasha la beegsaday. Marka lagu daro kordhinta ereyga muhiimka ah, Waxa kale oo aad isticmaali kartaa callouts ama meel kordhin. Ka dambe wuxuu ku darayaa badhanka wicitaanka tooska ah mareegahaaga. Waxaad sidoo kale isticmaali kartaa dib u eegista iyo isku xirka goobta si aad dadka ugu toosiso boggaga la xiriira. Waa inaad tijaabisaa doorashooyin kala duwan ka hor intaadan dejin kuwa saxda ah. Haddii aad rabto inaad sare u qaaddo ROI, Hubi inaad tijaabiso wax walba.

Falanqaynta Google waxay kuu ogolaanaysaa inaad si toos ah ugu calaamadiso ololaha Adwords oo leh calaamad otomaatig ah. Warbixinadu waxay ku tusi doonaan ROI ee ololayaasha Adwords. Waa inaad sidoo kale ka soo dejisaa xogtaada qiimaha adeegyada suuqgeynta ee Google Analytics si aad ula socoto waxqabadkooda. Tani waxay kaa caawin doontaa inaad la socoto kharashyada xayaysiisyada, dakhliga iyo ROI. Macluumaadkani wuxuu kuu ogolaanayaa inaad samayso go'aamo wanaagsan oo ku saabsan meesha aad lacagtaada gelinayso. Tanina waa bilow uun. Waxaad si fudud ula socon kartaa ROI ee Adwords adiga oo raacaya tilmaamahan.

Marka aad dejiso ololahaaga, Google ayaa kuu abuuri doonta kooxaha xayeysiiska. Kuwani waxay fududayn doonaan maaraynta xayaysiisyadaada. Koox kastaa waxay ka kooban tahay hal xayaysiis, hal ama dhowr erey oo muhiim ah, iyo isku-dheelid ballaadhan ama weedho isku mid ah. Google wuxuu u dejiyaa eraygaaga furaha ciyaar ballaaran si isticmaalayaashu ay meel kasta ugu qori karaan ereyada muhiimka ah. Caadiyan, Tani waxay u shaqeysaa inay noqoto kulanka ugu fiican. Waxaad markaas rabi doontaa inaad wax ka beddesho qiimaha halkii gujiba, qiimaha halkii aragti, iyo kharash kasta oo aad soo iibsatid si ay ugu habboonaato miisaaniyadaada iyo yoolalkaaga.

Qiimaha halkii gujiba

Qiimaha ku habboon halkii gujiba ee Adwords waxaa lagu go'aamiyaa bartilmaameedkaaga ROI. Ganacsiyada intooda badan, shan senti halkii gujis ayaa ku filan. Si kale oo tan lagu caddeeyo waa kharashka iibsi kasta, ama 20% ee dakhliga. Si loo kordhiyo ROI, Tixgeli inaad iibiso macaamiishaada jira si aad u kordhiso celceliska qiimaha iib kasta. Si loo go'aamiyo sida loo beegsado CPC-gaaga, isticmaal shaxda heerka beddelka ee hoose. Isticmaalka shaxdan, waxaad go'aansan kartaa waxa aad ku dalbanayso erey kasta iyo xayeysiis kasta.

Habka ugu waxtarka badan ee hoos loogu dhigi karo CPC-gaaga waa in la beegsado ereyada muhiimka ah ee daba-dheer. Erayadan muhiimka ah waxay leeyihiin mug raadin hoose waxayna u badan tahay inay soo jiitaan raadinta aan khusayn. Erayadan muhiimka ah waxay sidoo kale u muuqdaan inay leeyihiin Dhibco Tayo sare leh, taas oo tilmaan u ah muhiimada iyo qiimaha jaban halkii gujiba. Adwords CPC waxay ku salaysan tahay warshadaha aad ku jirto iyo heerarka tartanka. Inta ka sii badan tartanka warshadahaaga, kor u kaca CPC.

Waxaa jira dhowr habab oo lagu dejiyo ugu badnaan CPC-yada, oo ay ku jiraan si toos ah iyo qandaraasyo gacanta ah. Qiimaha gacan-ku-riixiddaba waa nooca ugu badan ee CPC. Habka buug-gacmeedku wuxuu ku lug leeyahay hagaajinta CPC ugu badan ee gacanta, halka dalabka tooska ah uu isticmaalo software kaas oo si toos ah kuugu hagaajinaya CPC ugu badnaan. Haddii aadan hubin habka ku habboon ganacsigaaga, Google wuxuu bixiyaa talooyin. Laakiin mid kasta oo aad doorato, waa inaad raacdaa talooyinka wakaaladaada Google-shahay.

Lacag-guji-guji xayaysiisku wuxuu ku salaysan yahay nidaamka xaraashka. Sida madbacaddu u taxdo qiimayaasha lacag-bixinta-gujiba, Xayeysiyeyaashu waxay xor u yihiin inay doortaan midka ku habboon miisaaniyaddooda. Guud, sare u kaca qiimaha gujinta, qiimaha sareeyo halkii gujiba. Si kastaba ha ahaatee, waxaad kala xaajoon kartaa daabacahaaga si aad ugala hadasho qiime jaban halkii gujiba, gaar ahaan haddii aad saxiixday heshiis waqti dheer ama qiimo leh.

Halka qiimaha-gujigu aad u kala duwan yahay, celceliska cadadka hal gujin ayaa ku dhow $1 ku $2 gudaha Google AdWords. Shabakadda bandhigga, celceliska CPC-yada waxay ka hooseeyaan hal dollar. Iyadoo ku xiran tartanka, waxaad ku bixin kartaa inta ugu badan $50 halkii gujiba. Tusaale ahaan, ganacsiga hantida maguurtada ah ayaa ku bixi kara $10000 ku $10000 on Adwords sanad walba. Si kastaba ha ahaatee, haddii aad raadinayso macmiil cusub, waxaad ku bixin kartaa in ka yar $40 halkii gujiba.

Erayada muhiimka ah ee xun

Waxaad hoos u dhigi kartaa kharashaadka adiga oo isticmaalaya ereyada muhiimka ah ee xun ee ololahaaga Adwords. Waa muhiim in la xasuusto in dhammaan weydiimaha raadinta aysan khusayn ololahaaga, marka waa inaad ku darto ereyada muhiimka ah ee xun kooxaha xayaysiiska iyo ololaha. Haddii aadan hubin sida loo isticmaalo ereyada muhiimka ah ee xun, u sii akhri hage tallaabo-tallaabo ah. Waxaa jira siyaabo badan oo loo isticmaalo ereyada muhiimka ah ee xun gudaha Adwords. Waa kuwan qaar ka mid ah siyaabaha loo isticmaalo.

Mid ka mid ah siyaabaha ugu wanaagsan ee lagu helo ereyada muhiimka ah ee xun waa in la sameeyo raadinta Google. Kaliya ku qor ereyga aad isku dayayso inaad beegsato oo arag waxa soo baxaya. Waxaad markaa u baahan doontaa inaad ku darto eray kasta oo raadin ah oo aan la xiriirin ololahaaga liiskaaga muhiimka ah ee taban. Haddii aadan hubin ereyada muhiimka ah ee xun ee lagu daro, ka hubi Google Search Console ama falanqaynta liiska dhammaan ereyada muhiimka ah ee taban. Markaad ku darto ereyada muhiimka ah ee xun ololahaaga Adwords, waxaad yeelan doontaa liis xayaysiisyo aan xidhiidh la lahayn oo aad iska ilaaliso.

Habka kale ee lagu wanaajin karo CTR waa in la isticmaalo ereyada muhiimka ah ee xun. Isticmaalka ereyada muhiimka ah ee xun waxay hubin doontaa in xayeysiisyadaadu ay u muuqdaan kuwo ka soo horjeeda ereyada raadinta ee khuseeya, hoos u dhigida tirada qasabnada la khasaariyay. Waxa kale oo ay kordhin doontaa saamiga booqdayaasha khuseeya ololahaaga oo horumarin doonta ROAS. Faa'iidada kama dambaysta ah ee isticmaalka ereyada muhiimka ah waa inaadan wax lacag ah ku bixin doonin xayeysiisyada aan ku habboonayn alaabtaada ama adeeggaaga.. Taas macnaheedu waa inaad lacag ku kaydsan karto miisaaniyadaada xayaysiinta.

Isticmaalka ereyada muhiimka ah ee xun ee Adwords waxay kuu badbaadin kartaa wakhti iyo lacag adoo xannibaya raadinta aan khusayn. Waxaad abuuri kartaa ereyo aan fiicneyn oo ku habboon badeecadaada sida eraygaaga muhiimka ah ee aad rabto. Tusaale ahaan, haddii aad rabto in aad iibiso alaab caafimaad oo bilaash ah, isticmaal ereyga 'free'. Dadka raadinaya daryeel caafimaad ama shaqooyin bilaash ah waxaa laga yaabaa inaysan ku jirin suuqa aad beegsaneyso. Isticmaalka ereyada muhiimka ah ee taban waa hab fiican oo lagu ilaaliyo miisaaniyada khasaartay.

Qiimaha halkii aragti

Qiimaha halkii aragti (CPM) waa halbeeg muhiim ah oo lagu raad raaco xayaysiisyada khadka tooska ah. Halbeeggani waxa uu cabbiraa qiimaha ololaha xayaysiisyada, waxaana inta badan loo adeegsadaa xulashada warbaahinta. Waa hab aad u fiican oo lagula socdo wacyiga heerka sare ah ee shirkadda oo lagu go'aamiyo inta lagu dalbanayo xayeysiisyada kala duwan. Inta badan kiisaska, CPM waxa loo isticmaali karaa in lagu qiyaaso waxtarka ololaha suuq-geynta. Marka laga reebo inuu yahay mitir muhiim ah oo la raad raaco, CPM waxa kale oo ay ka caawisaa xayaysiiyayaasha inay go'aamiyaan aaladaha waxtarka u leh gaaritaanka yoolalkooda.

CPM-yadu way kordheen ilaa Q3 2017 laakiin wax badan isma bedelin ilaa waagaas. Celcelis ahaan, xayaysiisay lacag $2.80 kunkii aragti ee Q1 2018, koror dhexdhexaad ah laakiin joogto ah. Laga bilaabo Q1 2018, xayaysiisay lacag $2.8 kunkii aragtiyo, kor ayuu dollar ka ahaa Q1 2017. Taas bedelkeeda, CPC-yada Shabakadda Bandhiga Google ayaa ku soo noqday $0.75 halkii gujiba, ama ku saabsan 20 senti ka sarreeya Q4 2017.

Halka dareenka Xayeysiisyada bilaashka ah ay ka waxtar badan yihiin kuwa xayeysiisyada lacagta lagu bixiyo, uma qalmaan kharashka. Kuwaas “aan la garanayn” baaritaanadu waxay dhacaan maalin kasta. Tani waxay ka dhigan tahay in Google uusan saadaalin karin ulajeedka goobeeyaha, laakiin waxay qiyaasi kartaa inta jeer ee erayada muhiimka ah qaarkood, sida “caymiska baabuurta,” ka dibna wanaaji xayeysiiskeeda ku saleysan ereyada muhiimka ah. Markaa, Xayeysiyeyaashu waxay bixiyaan kaliya dhagsiimada ay helaan.

Halka CPC-yada goobaha warbaahinta bulshada ay kala duwan yihiin, Qiimaha aragti kasta caadi ahaan maaha mid aad u sarreeya. Tusaale ahaan, CPC ee Facebook waa $0.51 aragti kasta, halka LinkedIn's CPC ay tahay $3.30. Baraha bulshada sida Instagram iyo Twitter waa kuwo aan qaali ahayn, oo leh celceliska CPC ee $0.70 ku $0.71 aragti kasta. Xayeysiisyadani waxay soo bandhigi doonaan kaliya haddii miisaaniyada la cusbooneysiiyo maalin kasta. Sidan, Xayeysiyeyaashu maaha inay ka walwalaan kharashaadka dheeraadka ah ama kharashaadka ka badan inta ay u baahan yihiin.

Qiimaha iibsi kasta

Mid ka mid ah qodobbada ugu muhiimsan ee la tixgeliyo marka la dalbanayo xayaysiisyada Adwords waa qiimaha iibsi kasta. Waxay u dhaxayn kartaa meel kasta laga bilaabo dhowr dollar ilaa wax ka yar $100, iyo celceliska CPA waa $0.88. Sababta uu tiradani aad u hooseeyo waa sababta oo ah inta badan xayaysiiyayaasha ma dalban doonaan wax aad u sarreeya xayaysiisyadooda. Tusaale ahaan, haddii sharabaadada fasaxa ay qaali yihiin $3, u tartamid $5 waayo muddadaas waxay noqonaysaa mid aan waxtar lahayn.

Iyadoo ay muhiim tahay in la ogaado inta ay le'eg tahay ololaha xayaysiisyada ayaa kugu kacaya, waa suurtogal in la xisaabiyo CPA iyadoo lagu salaynayo beddelaadkaaga. In beddelaaddu dhacdo iyo in kale way adag tahay in la go'aamiyo, laakiin waxa lagu samayn karaa iyada oo la daba socdo buuxinta foomka iyo diiwaangelinta demo. Si kastaba ha ahaatee, ma jiro halbeeg caalami ah oo lagu go'aaminayo qiimaha iibkiiba, iyo ganacsi kasta oo online ah ayaa yeelan doona badeeco ka duwan, qiimaha, margins, kharashaadka shaqada, iyo ololaha xayaysiiska.

Qiimaha iibsi kasta, ama CPA, Waxa loola jeedaa xadiga lacagta ah ee uu xayaysiiyuhu ku bixiyo beddelaad kasta oo ay soo saaraan xayeysiiskoodu. Tan waxa ku jira iibka, gujisyo, foomamka, rukunka warsidaha, iyo qaabab kale. Xayeysiyeyaashu guud ahaan waxay kala xaajoon doonaan heerkan shabakadaha xayeysiiska, laakiin waa in la ogaadaa in aysan dhammaan ku heshiin doonin. Markaad qiime kala xaajooto xayaysiiye, Qiimaha iibka kasta waa la go'aamin karaa.

Qiimaha iibsi kasta waa mitir kale oo muhiim ah si loola socdo habka xayaysiinta. Markaad go'aansato inaad lacag ku bixiso CPA, waxaad u baahan doontaa inaad go'aamiso inta lacag ah ee aad u baahan tahay inaad ku bixiso si aad u abuurto macaamil iib. Isticmaalayaasha AdWords waxay cabbiri karaan guusha xayeysiiskooda iyagoo qiimeeya inta ay ku kacayso marka loo eego qaddarka beddelka ee xayeysiis kastaa soo saaro.. Qiimaha iibsi kasta wuxuu inta badan ku xiran yahay kanaalka suuqgeyneed ee gaarka ah, marka CPA-da sare ayay u sii kacaysaa, hadba inta uu ka faa'iidaysan doono xayaysiiyuhu.