Tag: Google Adwords wakaaladda

Waxaa laga yaabaa inaad maqashay Google Adwords, goobta xayeysiiska ee Google. Laakin, ma taqaanaa sida loo isticmaalo si loo kordhiyo faa'iidadaada? Ma u qalantaa kuwa bilowga ah? Waa kuwan talooyin. Tani waa qalab weyn oo loogu talagalay suuqgeynayaasha dhijitaalka ah, gaar ahaan kuwa bilowga ah. Laakiin waxay noqon kartaa qaali. Akhri si aad wax badan uga barato qalabkan xoogga badan. Hoos waxaa ku qoran qaar ka mid ah faa'iidooyinka iyo khasaaraha. Haddi ay tahay bilowgaaga ama meherad dhisan, Adwords waxay leedahay faa'iidooyin iyo faa'iido darrooyinkeeda.

Google Adwords waa goobta xayeysiinta Google

Inkastoo aysan sir ahayn in Google uu yahay ciyaaryahan weyn oo ku jira booska xayaysiinta, Qof kastaa ma yaqaan sida loo isticmaalo qalabka shirkadda si wax ku ool ah. Maqaalkani wuxuu eegayaa siyaabaha kala duwan ee aad uga faa'iidaysan karto qalabka xayeysiiska ee Google. Haddii aad ku cusub tahay Google AdWords, halkan waxaa ah dib u eegis degdeg ah waxa ku jira. Markaad barato qalabka, waxaad yeelan doontaa fikrad fiican oo ku saabsan sida loo kordhiyo guusha ganacsigaaga.

Google AdWords wuxuu u shaqeeyaa sidii xaraashka oo kale halkaasoo ganacsiyadu ay u dalbadaan meelaynta natiijooyinka raadinta raadinta. Nidaamkani wuxuu ka caawiyaa shirkadaha inay helaan tayo sare leh, gaadiidka khuseeya. Xayeysiyeyaashu waxay doortaan miisaaniyad iyo qeexida bartilmaameedka, oo ku dari kara nambar telefoon ama ku xidhi kara bogga ugu weyn ee mareegaha. Tusaale ahaan, aan ka soo qaadno in isticmaaluhu uu raadiyo “kabaha cas.” Waxay arkaan xayeysiisyo dhowr ah oo shirkado kala duwan ah. Xayeysiye kastaa wuxuu bixiyaa qiime cayiman meelaynta xayeysiinta.

Markaad dooranayso nooca ololaha saxda ah, waxaa muhiim ah in la tixgeliyo qiimaha halkii gujiba. Tani waa lacagta aad ku bixiso kun kasta oo muuqaal xayeysiis ah. Waxa kale oo aad isticmaali kartaa kharash hawlgelin kasta, taas oo macnaheedu yahay in aad bixiso mar kasta oo uu qof gujiyo xayeysiiskaaga oo uu dhamaystiro ficil gaar ah. Waxaa jira saddex nooc oo olole ah oo leh Google Ads: raadi xayeysiis, bandhig xayeysiis, iyo xayaysiisyada muuqaalka. Xayeysiisyada raadinta waxay wataan qoraal, sawir, iyo nuxurka muuqaalka. Waxay ka muuqdaan boggaga internetka ee shabakada bandhigga Google. Fiidiyowyadu waa xayeysiis gaaban, badiyaa lix ilaa 15 ilbiriqsi, oo ka muuqda YouTube.

Habka ay u shaqayso xayaysiisyada Google-ku waxay ku salaysan tahay lacag-guji-guji (PPC) model. Xayeysiyeyaashu waxay beegsadaan ereyada muhiimka ah ee Google waxayna sameeyaan dalabyo ereyadan muhiimka ah. Waxay ku tartamaan ereyadan muhiimka ah suuqgeyn kale. Qaddarka qandaraasyadu waxay inta badan ku saleysan yihiin dalabka ugu badan. Inta badan dalabka, meelaynta ayaa ka fiican. Inta badan meelaynta xayeysiiska ee ganacsigu helo, hoos u dhaca qiimaha halkii gujiba.

Si loo kordhiyo waxtarka Google Ads, waa lagama maarmaan in la fahmo sida loo habeeyo xayeysiisyada. Xayeysiintu waxay ka soo muuqan karaan bogagga natiijooyinka raadinta, Bogagga shabakadda ee Shabakadda Bandhigga Google, iyo mareegaha kale iyo apps. Xayeysiintu waxay noqon kartaa muuqaal ama qoraal ku salaysan, waxaana lagu soo bandhigi doonaa agtooda waxyaabaha khuseeya. Waxaa intaa dheer, waxaad habayn kartaa xayaysiisyada adiga oo beegsanaya heerarka kala duwan ee maanka iibka.

Waxay ku habboon tahay bilawga

In da'da internetka, ganacsiyadu waxay raadinayaan habab cusub oo ay ku gaaraan macaamiisha cusub. Kor u kaca barnaamijyada dardargelinta ayaa tusaale fiican u ah tan. Bilawga waxaa badanaa lagu qasbaa inay ka shaqeeyaan meel xafiiseed la wadaago. Ku beddelashada saamiga lahaanshaha ee shirkadda, Maal-gashadayaashani waxay diyaar u yihiin inay u dulqaataan khatar sare. Ka sokow, dardar-geliyayaashu waxay ka caawiyaan bilawga inay ka fogaadaan kharashaadka sare ee ganacsi dhaqameedku ku kici doono. Waa kuwan qaar ka mid ah faa'iidooyinka isticmaalka barnaamijka dardargelinta.

Aad ayey u miisaan badan tahay

Maxaa ka dhigaya shirkad la miisaami karo? Jawaabtu waa kaabayaasha la miisaami karo, marka miisaanka adeeggu kordho. Iyadoo IaaS, waxaad bixinaysaa awood dheeraad ah adiga oo aan kharash dheeraad ah ku gelin qalabka, updates software, ama koronto isticmaalka. Iyo xisaabinta daruuraha, waxaad ka heli kartaa xogtaada meel kasta. Faa'iidooyinka waa cad. Akhri si aad u ogaato sida kaabayaasha noocan ahi ay qiimo ugu yeelan karaan ganacsigaaga. Hoos waxaa ku qoran shan siyaabood oo uu ganacsigaagu uga faa'iidaysan karo adeegyada laga heli karo daruuraha.

Software ka adeeg ahaan, ama SaaS, waa software-ku-saleysan daruur kaas oo lagu hayo online-ka iibiye dhinac saddexaad ah. Software-ka waxaad ka geli kartaa browser-ka. Waayo si dhexe ayaa loo maamulaa, Adeegyada SaaS waa kuwo aad loo cabbiri karo. Waxaa intaa dheer, Alaabooyinka SaaS waa kuwo dabacsan oo la miisaami karo sababtoo ah uma baahna rakibaadda qalabka shakhsi ahaaneed. Tani waxay ka dhigaysaa inay si gaar ah qiimo ugu leeyihiin kooxaha caalamiga ah ee la qaybiyey. Iyo sababta oo ah uma baahna bandwidth, isticmaalayaashu maaha inay ka walwalaan cusbooneysiinta software-ka.

Waa qaali

Haddii aad ka welwelsan tahay in ay aad qaali u tahay, keligaa ma tihid. Dad badan ayaa walaac isku mid ah qaba: “Waa qaali in la socodsiiyo Adwords.” Iyadoo aanad u baahnayn inaad kharash garayso $10,000 bil si loo arko natiijada, waxay u ekaan kartaa hawl cabsi gelinaysa. Si kastaba ha ahaatee, waxaa jira dhowr siyaabood oo aad ku dhimi karto kharashkaaga hal mar adigoon bangiga jabin. Adigoo raacaya dhowr xeer oo fudud, waxaad ku heli kartaa natiijada ugu fiican miisaaniyad yar.

Waxa ugu horreeya ee aad u baahan tahay inaad samayso waa inaad ogaataa inta Google's AdWords ay kugu kici doonto. Gudaha 2005, celceliska qiimaha halkii gujiba wuxuu ahaa $0.38 senti. By 2016, kharashkani wuu booday $2.14, mana dhici karto inay hoos u dhacdo wakhti dhow. Sharciyaqaan, tusaale ahaan, filan karo inuu bixiyo $20 ku $30 halkii gujiba. Laakiin haddii aadan awoodin inaad bixiso lacag intaas le'eg, waxaa laga yaabaa inaad rabto inaad raadiso beddelaad kale.

There are a number of steps in Adwords management. These include determining keywords, u tartamid, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (PPC)

Pay per click (PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Si kastaba ha ahaatee, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, while a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Erayada furaha

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. Halkii, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

Marka hore, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. Adigoo tan samaynaya, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. To start, choose a keyword phrase that best describes your product or service. Sidan, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, sida “gaarsiinta sanduuqa khudradda dabiiciga ah,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

Qandaraaska

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. Qiimaha halkii gujiba (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual and automated. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.

Re-marketing

Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. Laakin, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, Adwords, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

Ciyaar sax ah

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. In a nutshell, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, ka wanaagsan. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. Sanadihii ugu dambeeyey, si kastaba ha ahaatee, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. Si kale haddii loo dhigo, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. Dheeraad ah, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. Markaa, while it’s not the best way to maximize your advertising budget, it’s still worth it. Markaa, get started today!

Erayada muhiimka ah ee xun

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. Tusaale ahaan, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. Halkii, use terms like “air fryer” ama “ninja air fryer” halkii. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. Tusaale ahaan, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, tusaale ahaan. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, u tartamid, and quality score. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Si kastaba ha ahaatee, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, dhanka kale, will cost you more money and result in a lower Ad Rank. Laakin, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

Cilmi-baarista ereyga muhiimka ah

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. Tusaale ahaan, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

Qandaraaska

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, si kastaba ha ahaatee, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. Heerarka tayada sare, the lower the cost per click will be for you. Si kastaba ha ahaatee, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. Adigoo isticmaalaya habkan, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

Ugu dambayn, you should pay attention to your competitors’ dalabyo. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. Iyo, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

Dhibcaha tayada

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Nasiib wanaag, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, the higher your Quality Score will be. Tusaale ahaan, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, tusaale ahaan, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

Dib u beegsiga

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. Si kastaba ha ahaatee, to get the most benefit from re-targeting, you should segment your website visitors. Si tan loo sameeyo, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. Natiijooyinka ugu badan, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. Tusaale ahaan, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, iyo qaar kaloo badan. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

Marka si hufan loo isticmaalo, AdWords waxay ka caawin kartaa ganacsiyada inay gaaraan yoolalkooda. Iyadoo ololeyaal la beegsanayo, waxay u kaxaysan karaan taraafiko badan mareegaha internetka, kasban hogaan badan, oo ay la kulmaan beddelaadyo badan. Inkasta oo SEO ay lagama maarmaan u tahay ganacsi kasta, AdWords waxay bixin kartaa kobcin dheeraad ah. Adigoo diiradda saaraya ereyada muhiimka ah ee khuseeya iyo wanaajinta nuxurka, waxaad abuuri kartaa olole bartilmaameedsan doona suuqa aad beegsanayso. Olole xayeysiis ah oo si wanaagsan loo beegsaday ayaa hubin doona in dadka saxda ah ay arkaan xayeysiisyadaada.

Erayada furaha

Habka ugu wanaagsan ee lagu wanaajin karo ololahaaga xayeysisku waa inaad isticmaasho ereyada muhiimka ah ee khuseeya dulucda xayaysiiska. Erayada furaha waa in ay la xiriiraan boggaga degitaanka, mawduuca xayeysiiska, ama labadaba. Laba ama saddex kelmadood ayaa ugu waxtar badan. Waa kuwan qaar ka mid ah talooyinka doorashada ereyada muhiimka ah. Waxa kale oo aad ka saari kartaa ereyada muhiimka ah ee kooxaha xayeysiiska gaarka ah. Hoos waxaa ku qoran talooyin ku saabsan sida loo doorto oo loo isticmaalo ereyada muhiimka ah si loo horumariyo ololahaaga xayaysiiska.

Kahor intaadan dooran ereyada muhiimka ah ee AdWords, waa inaad tixgelisaa dhagaystayaashaada iyo ujeedadooda raadinta. Haddii aad ka saarto shuruudaha guud, waxaa laga yaabaa inaad ka gooyso macaamiisha suurtagalka ah ee marinkaaga iibka. Kiiskan, Xayeysiisyadaadu waxay u soo bixi doonaan kaliya macaamiisha ku qora kelmad la xidhiidha kaaga. Halkii, diiradda saara abuurista waxyaabo waxtar leh oo hagaya rajadaada iyada oo loo marayo habka wax iibsiga oo abuuraya cilaaqaad. Hoos waxaa ku taxan qaar ka mid ah tusaalooyinka ereyada muhiimka ah ee waxtarka leh ee AdWords.

Isku dhafka kelmadaha: Markaad dooranayso ereyada muhiimka ah ee ololahaaga, waa inaad isticmaashid qalab u dhigma weedhaha. Waxay kuu ogolaanaysaa inaad xaddido kharashaadkaaga oo aad hesho macaamiil la beegsaday. Haddii dhagaystayaashaadu ay isticmaalaan erayadan si joogta ah, waxaad isticmaali kartaa kelmad-ku-wad-furaha, Kaas oo kaliya ku soo bandhigaya xayeysiiskaaga weedho leh higaad la mid ah sida weedha. Habkani waxa uu dammaanad qaadi doonaa in xayaysiiskaagu uu soo bixi doono kaliya marka dadku raadinayaan weedha saxda ah.

Dhibcaha tayada

Dhibcaha tayada waxay ku salaysan yihiin saddex arrimood: heerka la filayo gujinta (CTR), khuseeya xayaysiiskaaga, iyo khibrada booqdayaasha marka ay gujiyaan xayeysiiskaaga. Dhibcaha tayada ayaa ku kala duwanaan doona isla ereyada muhiimka ah iyo kooxaha xayeysiiska. Iyada oo ku xidhan hal-abuurka xayeysiiska, boggaga degista, iyo beegsiga dadka, Dhibcaha Tayada aad ayey u kala duwanaan kartaa. Kadib xayeysiiskaaga si toos ah ayuu u socdaa, Google ayaa hagaajin doonta Dhibcaheeda Tayada iyadoo ku saleysan macluumaadkan. Waxaa jira saddex xaaladood oo suurtagal ah xayeysiiskaaga: “Sare,” “Caadi ah,” iyo ‘Masaakiin’.

Qaybta koowaad ee dhibcaha tayada ayaa ah sida wanaagsan ee xayaysiisyadaadu uga soo horjeedaan tartamayaasha. Haddii aad beegsanayso ereyo muhim ah oo gaar ah, waxaa muhiim ah in aad cinwaankaaga ka dhigto mid soo jiidasho leh intii suurtagal ah. Arrin kale oo muhiim ah ayaa ah in xayaysiiskaagu leeyahay waxyaabo tayo sare leh iyo in kale. Google ma rabo in dadka soo booqda ay wakhti ku lumiyaan akhrinta waxyaabo tayo hooseeya. Si kastaba ha ahaatee, haddii xayaysiiskaagu leeyahay CTR sare laakiin buundooyin tayo hoose leh, waxaa fiican in la hakiyo oo wax kale lagu beddelo.

Dhibcaha tayada ayaa si toos ah ula xidhiidhin koobiga xayaysiiska, laakiin waa muhiim inaad maskaxda ku hayso inay tahay arrin ku jirta darajada xayaysiiskaaga. Nuqulkaaga xayaysiiska iyo bogga soo degaya waa inay ku habboonaadaan macluumaadkaaga oo ay horumariyaan buundooyinkeeda tayada. Qodobbada kale waxaa ka mid ah muhiimada ereyada muhiimka ah ee juqraafi iyo qalab-gaar ah. Tusaale ahaan, haddii xayaysiiskaagu uu beegsanayo macaamiisha Detroit, waxay yeelan doontaa dhibco tayo hoose leh marka loo eego mid ku salaysan muhiimadda guud.

Qiimaha

Celceliska qiimaha bishii ee shirkad yar ama mid dhexdhexaad ah si ay u isticmaasho Google Adwords waa inta u dhaxaysa sagaal iyo toban kun oo doolar bishii.. Taasi waa qiyaas $100 ku $120,000 sanadkii. Laakiin qiimuhu wuxuu noqon karaa mid sare ama ka hooseeya, iyadoo ku xiran warshadaha iyo madal la isticmaalayo. Qiimaha ayaa caadi ahaan ka sarreeya ereyada muhiimka ah ee qiimaha sare leh, kuwaas oo ah kuwo aad u tartamaya. Laakin haddii hadafkaagu yahay in aad u hesho taraafikada mareegahaaga ama alaabtaada, waa in aad higsaneysaa in aad ku bixiso wax ka yar toban dollar per click.

Waxaa jira dhowr siyaabood oo lagu go'aamin karo inta ay tahay inaad ku bixiso Adwords, iyadoo ku xiran nooca ganacsiga aad maamusho. Qaabka lacagta hore loo bixiyay ama isdiiwaangelinta ku salaysan ayaa laga yaabaa inuu kugu habboon yahay. Waxaad isticmaali kartaa qorsheeye ereyga muhiimka ah ee bilaashka ah oo ay bixiso Google si aad u aragto ereyada muhiimka ah ee tartanka ku jira iyo inta qof ee raadinaya badeecad gaar ah. Haddii miisaaniyadaada kuu ogolaato, waxaad u qoondayn kartaa boqolkiiba cayiman oo miisaaniyadaada ka mid ah xayeysiisyada mobilada, oo xitaa waxaad bartilmaameedsan kartaa nooc gaar ah oo aaladaha mobilada ah.

Inkastoo uu yahay adeeg qaali ah, AdWords waa hab xayaysiis wax ku ool ah oo soo bandhiga ganacsigaaga malaayiin macaamiil ah. AdWords waxa kale oo ay kaa caawin kartaa dhimista kharashaadka iyada oo hagaajinaysa heerarka beddelka. Waa lagama maarmaan in maskaxda lagu hayo in aysan jirin qaacido qeexan oo lagu guuleysto. Dhamaadka, Qiimaha Adwords aad ayuu u qalmaa soo celinta suurtagalka ah. Ma jirto hab ka fiican oo aad ku bilowdo safarkaaga suuqgeynta ee khadka tooska ah.

Qandaraaska

Kharashka-gujista (CPC) Habkani waa habka caadiga ah ee dalabka Adwords. Habkani waa kan ugu waxtarka badan ee loogu kaxeeyo macaamiisha la beegsanayo mareegahaaga, laakiin kuma habboona in la soo saaro tiro badan oo taraafikada maalinlaha ah. Waxaad isticmaali kartaa qiimaha-halkii mille (CPM) Habka dalabka Adwords si loo yareeyo CPC-gaaga. Xayeysiisyada CPM waxaa lagu soo bandhigaa marar badan mareegaha la xiriira ee muujiya xayeysiisyada AdSense.

Haddii aad tahay qof xakameynaya, Adwords waa meesha ugu fiican ee lagu suuq gayn karo alaabtaada ama adeegaaga. Iyada oo qaab-dhismeedka dalabka dabacsan, waxaad go'aamin kartaa goorta, xagee, iyo inta la qarxiyo. Waxaad u beegsan kartaa macaamiishaada si xeeladaysan oo aad marka hore ka soo muuqan kartaa natiijooyinka raadinta. Tusaale ahaan, haddii aad ku iibinayso boorsooyinka gacanta onlayn, Waxaa laga yaabaa inaad rabto inaad bartilmaameedsato dadka iibsanaya alaabadaas. Tan awgeed, waxaad beegsan kartaa iyaga oo baadhaya baahiyahooda iyo dookhooda.

Istaraatiijiyad kale oo faa'iido leh oo lagu maareynayo ololahaaga Adwords ayaa u qaybinaysa dhowr “kooxaha xayeysiiska.” Kooxahaas waa inay ka koobnaadaan inta u dhaxaysa toban ilaa konton weedho la xidhiidha. Markaa koox kasta si gooni ah ayaad u qiimayn kartaa. Google ayaa markaas dalban doonta hal dalab oo ugu badnaan koox kasta. Qaybtan caqliga leh ee weedhaha ayaa fure u ah maaraynta ololahaaga oo dhan. Haddii aadan ka warqabin sharciyadan, Waxay u badan tahay inaad ku dhammayso inaad lumiso maalgashigaaga Adwords.

SKAGs

SKAG-yada ku jira Adwords waa hab caan ah oo lagu abuuro laguna socodsiiyo olole. Marka la abuurayo SKAG, waxaad nuqul ka sameysaa kooxda xayeysiiska si aad u beegsato ereyo badan oo muhiim ah. Koox kasta, samee xayeysiis nooc ka duwan. Tusaale ahaan, haddii aad leedahay koox ka kooban laba erey oo muhiim ah, samee laba nuqul oo xayeysiis oo kala duwan oo isticmaal hal erey kasta. Mid ka mid ah ereyada muhiimka ah ayaa ka waxtar badnaan doona hal xayeysiis oo isku mid ah. Mustaqbalka fog, tani waxay bixin doontaa!

SKAGs ayaa wax ku ool u ah kordhinta heerarka beddelka iyo hagaajinta ku habboonaanta xayeysiisyadaada. Isticmaalayaashu waxay filayaan natiijooyin khuseeya iyo xayaysiisyada khuseeya erayadooda raadinta. Sarreeya CTR, ka wanaagsan. SKAGs sidoo kale waa ikhtiyaar u fiican shirkadaha xayaysiisyada dhowr badeecooyin. Iyadoo ayan waxtar u lahayn sida kooxo badan oo xayeysiis alaab ah, waxay noqon karaan istaraatijiyad wax ku ool ah oo loogu talagalay alaabooyin kala duwan. Si kastaba ha ahaatee, Waxaa muhiim ah in la xasuusto in noocyada kala duwan ee ereyada muhiimka ah ay leeyihiin faa'iidooyin kala duwan.

SKAGs waxay kuu ogolaadaan inaad ku habayso xayeysiiskaaga ereyada muhiimka ah qaarkood. Tani waxay kordhinaysaa ku-xirnaanta Google-ka waxayna wanaajisaa buundada tayada xayeysiiska, arrin muhiim ah oo ka mid ah tayaynta ololaha. Kooxaha xayeysiiska dhaqameed waxay sida caadiga ah ka kooban yihiin dhowr kelmadood oo fure ah, Beddelka xayaysiisyada qaar ka mid ah waxay kordhin kartaa CTR qaar laakiin waxay u dhimi kartaa kuwa kale. Iyadoo SKAGs, Xayeysiisyadaadu waxay noqon doonaan kuwo khuseeya baadhaha oo waxay yeelan doonaan CPA hoose.

Ciyaar ballaaran

Nooca ciyaarta caadiga ah ee Google Adwords waa ciyaar ballaadhan, kaas oo u ogolaanaya xayeysiisyadaada inay ka soo muuqdaan raadinta la xidhiidha iyo xitaa ereyada raadinta ereyada aan muhiimka ahayn. Ciyaarta ballaaran ayaa ah nooca ciyaarta ugu xaddidan waxayna ku siinaysaa dabacsanaan dheeraad ah marka ay timaado jumladaha guud. Waxay si gaar ah faa'iido u leedahay ereyada muhiimka ah ee daba-dheer, iyo caddayntu waxay soo jeedinaysaa inay hagaajin karto ROI kaaga. Si kastaba ha ahaatee, waxa laga yaabaa inaanay noqon doorashada ugu fiican ee xayaysiisyada cusub ee aan fahmin farqiga u dhexeeya noocyada ciyaarta.

Halka ciyaarta ballaaran ay guud ahaan nabdoon tahay in loo isticmaalo xisaabaadka cusub, waxa kale oo ay cawaaqib xun ku yeelan kartaa summada. Haddii aad si xad dhaaf ah u isticmaasho ciyaarta ballaaran, Helitaanka eraygaaga muhiimka ah ayaa ku socon doona, xayaysiisyadaaduna waxay ka soo muuqan doonaan raadinta aan khusayn. Xeerka wanaagsan ee suulka ayaa ah in aad u soo bandhigto mid aad u hooseeya marka la eego shuruudaha ciyaarta. Sidan, waxaad ka saari kartaa kharashyo badan. Sidoo kale, Hubi inaad ku calaamadiso ereyada furahaaga ballaaran faylka Excel haddii aad tahay isticmaale horumarsan.

Erayada muhiimka ah ee ballaadhan kuma habboona ereyada la midka ah, kala duwanaansho dhow, iyo jamac. Xeerar isku mid ah ayaa lagu dabaqaa hal kelmad ereyada muhiimka ah ee taban. Google ma rabto inaad si lama filaan ah u disho akoonkaaga adiga oo iska indhatiraya ereyada muhiimka ah ee khuseeya. Isku soo wada duuboo waa ikhtiyaarka ugu waxtarka badan ee loogu talagalay xayaysiiyayaasha doonaya inay sare u qaadaan beddelka iyagoon wax lacag ah ku bixin gaadiidka aan khusayn. Erayada muhiimka ah ee xun waxaa loo isticmaalaa si loo baabi'iyo taraafikada aan khuseyn oo loo kordhiyo ROI. Isku dhafka ballaaran waa ikhtiyaar weyn marka kelmad gaar ah ama odhaah gaar ah aysan u shaqayn ololahaaga.

Waxaa jira siyaabo badan oo kala duwan oo loo qaabeeyo koontada Adwords. Waa kuwan qaar ka mid ah kuwa ugu caansan. Maqaalkan, Waxaan dabooli doonaa CPC, Ciyaar sax ah, Dib u beegsiga, Kordhinta, iyo qaar kaloo badan. Waxaan rajeynayaa, Talooyinkan ayaa kaa caawin doona inaad bilowdo oo aad sida ugu fiican uga faa'iideysato xayeysiintaada. Xusuusnow in akoonkaaga Adwords uu yahay halbowlaha nolosha mareegahaaga, markaa qaado wakhti aad ku barato mid kasta. Markaad leedahay fahamka aasaasiga ah ee Adwords, waxaad diyaar u noqon doontaa inaad abuurto ololahaaga ugu horreeya!

Qiimaha halkii gujiba (CPC)

Waa in aad ka digtoonaato in Qiimaha halkii gujiba (CPC) gudaha Adwords maahan mid la mid ah CPC ee ololaha suuqgeynta dhaqameed. Halka CPC ay tilmaamayso qiimaha xayeysiinta, CPM waxay ka walaacsan tahay cadadka aragtida xayaysiisyadaadu. Inkastoo qiimaha xayeysiinta uu aad u kala duwan yahay, Aaladaha suuq-geynta intarneedka ee ugu caansan waxay muujinayaan CPC-da ereyada muhiimka ah ee ay bartilmaameedsanayaan. Waa inaad sidoo kale ogaataa in CPC aysan had iyo jeer macnaheedu ahayn qiimaha ugu sarreeya ee gujis kasta.

Qiimaha halkii gujiba waxay ku xiran tahay arrimo kala duwan, oo ay ku jiraan dhibcaha tayada, ereyada muhiimka ah, iyo qoraalka xayaysiiska. Xayeysiisyada dhibcaha tayada sare leh waxay soo jiitaan qasabno badan waxayna filan karaan qiimo dhimis ilaa iyo 50%. Xayeysiisyada dhibcaha tayada hoose waxay soo jiitaan gujisyo yar, sidaas darteed, waxaad bixin doontaa CPC sare. Si aad u horumariso CPC-gaaga, isku day inaad wanajiso qoraalkaaga xayaysiiska iyo mareegahaaga. Hubi inaad haysato CTR sare si aad ugu dhiirigeliso booqdayaasha inay gujiyaan xayeysiiskaaga.

CPC-da waxa dejisa shirkadda xayaysiiska iyada oo loo marayo xaraash. Bixiyuhu waxa uu dooran karaa in uu u soo gudbiyo dalabyada gacanta ama si toos ah. Bidxeeyaha buuggu wuxuu qeexayaa CPC-ga ugu badan ee kelmad furaha ama kooxda xayaysiiska. Qandaraasleyda gacanta ku haysta waxay gacanta ku hayaan dalabkooda waxayna hagaajin karaan dalabkooda si ay u helaan dhagsiin badan. Doorashadani waxay faa'iido u yeelan kartaa siyaabo badan. Iyadoo ay muhiim tahay inaad hubiso inaad ogtahay miisaaniyadaada ka hor inta aanad bilaabin ololaha xayaysiinta, waa inaad fahantaa sida xaraashku u shaqeeyo iyo waxa aad ka taxadarto.

Haysashada fikradda bartilmaameedkaaga ROI waxay muhiim u tahay ololaha xayeysiiska ee guuleysta. Waa inaad hubisaa inaadan seegin wax iib ah ama fursadaha hogaaminta. Haddii aad soo bandhigto mid aad u hooseeya, waxaa kugu adkaan doonta inaad dhaliso ROI. Laakin adiga oo maskaxda ku haya in qiimaha ugu badan ee gujisku aanu had iyo jeer ahayn qiimaha ugu dambeeya, waxaad kor u qaadi kartaa CPC si aad u kordhiso faa'iidadaada. Waa inaad sidoo kale ka warqabtaa xaqiiqda ah in CPC-ga ugu badan ee Adwords uusan ahayn qiimaha ugu dambeeya. Xayeysiyeyaal badan ayaa si fudud u bixiya qaddarka ugu yar si ay u maraan heerarka Ad Rank ama ay ku garaacaan tartamayaashooda’ Ad Rank.

Xayeysiisyada Facebook waxay kaga duwan yihiin matoorada raadinta dhaqameed sida ay u xisaabiyaan CPC. Halkii laga fiirsan lahaa darajooyinka xayeysiiska ama buundooyinka tayada, Facebook waxa ay diiradda saartaa xayeysiisyada bartilmaameedka ah. Qaar ka mid ah dhagaystayaasha la beegsanayo ayaa ka qaalisan doona kuwa kale. Dhageystayaasha bartilmaameedku waxay sidoo kale ka ciyaaraan qayb ka mid ah dalabka ugu badan iyo muddada ololaha. Dhibcaha khuseeya waa arrin kale oo ku jirta Facebook Ad CPC. Facebook wuxuu xisaabiyaa kharashka socodsiinta xayeysiinta iyadoo ku saleysan jawaab celinta la filayo. Dhibcaha sare waxaa lagu abaalmariyaa kharashyada socodsiinta oo hooseeya.

Ciyaar sax ah

Haddii aad la yaabban tahay sida loo abuuro ciyaar sax ah Adwords, keligaa ma tihid. Google ayaa dhawaan isbedel ku samaysay xeerarkooda u dhigma. Iyadoo ay weli suurtagal tahay inaad u isticmaasho isku-dheelitirnaanta saxda ah ereyada muhiimka ah, way ka xaddidan tahay odhaah ama isbarbar ballaadhan, taasoo sababi karta in xayaysiiskaaga uu u muuqdo su'aalaha aadan rabin inaad ku xayeysiiso. Waxaad hagaajin kartaa jaantusyada saxda ah si aad u xaddido muuqaalka xayeysiiskaaga noocyo aan khusayn ama waxqabad hoose.

Tusaale ahaan, u dhigma saxda ah ee erayga muhiimka ah ee astaanta safarka ma soo bixi doono raadinta astaantaas. Halkii, Xayeysiiska duulimaadka dhimista laguma muujin doono raadinta ereyada muhiimka ah ee astaanta safarka. Tani waxay si gaar ah waxtar u leedahay xayaysiiyayaasha leh miisaaniyad korriin. Iyada oo isbarbardhigga u dhow, Erayada muhiimka ah ee ay hadda wataan waxay kordhin doonaan gaarista waxayna sidoo kale awoodi doonaan inay ogaadaan kuwa cusub, ereyada muhiimka ah ee khuseeya ee ku salaysan ujeedada isticmaalaha. Ugu dambayntii, Dalab otomaatig ah ayaa u oggolaanaya inay sii wataan waxqabadkooda xitaa marka ay gaaristoodu korodho.

U dhigma saxda ah ee ku jira Adwords waxay u dhigantaa ereyga furaha ereyga ama weedha. Marka ay dadku raadiyaan ereygaas ama weedhaas saxda ah, xayeysiis ayaa loo soo bandhigi doonaa weedhaas saxda ah. Erayada muhiimka ah ee saxda ah waxay leeyihiin heerar gujis sare ah. Si kastaba ha ahaatee, waxaa laga yaabaa inaadan heli doonin dhagsi badan ama aragtiyo markaad isticmaaleyso isku-darka weedha. Laakin, Waxay u badan tahay inay soo baxaan marka qofku raadiyo badeecad ama kelmad muhiim ah oo la xidhiidha alaabtaada.

Marka ay timaado in ereyada muhiimka ah ay ku ciyaaraan Adwords, Isticmaalka nooca ciyaarta saxda ah waa sharad khatar ah. Iyadoo laga yaabo inay noqoto hab wax ku ool ah oo lagu kordhinayo aragtida iyo taraafikada boggaaga, waxa kale oo ay sababi kartaa in website-kaagu uu ganaax ka helo Google. Sidaa darteed waa lagama maarmaan in si taxadar leh loo qiimeeyo astaantaada dhabarka. Hadii kale, waxaa lagu arki karaa adigoo ciyaaraya natiijada mashiinka raadinta. Waa inaad isticmaashaa erayga muhiimka ah ee u dhigma marka ay ku habboon tahay.

Dib u beegsiga

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, jinsiga, da'da, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, iska hubi inaad wax ka barato hababka ugu fiican ee xayaysiinta noocaan ah. Waxaad hagaajin kartaa heerarka beddelkaada oo aad kordhin kartaa ROI-gaaga adiga oo raacaya hababkan ugu fiican.

Isticmaalka dib-u-bartilmaameedka Adwords oo leh aaladaha warbaahinta bulshada waa hab wax ku ool ah oo lagula xiriiro macaamiisha hadda iyo mustaqbalka. Facebook waa hab fiican oo lagu dhiso kuwa soo socda, halka Twitter uu leeyahay in ka badan boqolkiiba todobaatan dadka soo booqda bishiiba waa mobile. Markaa hubi in xayaysiisyadaadu ay ka jawaabaan isticmaalayaasha mobaylada. Dib-u-bartilmaameedka Adwords waxay kaa caawin doontaa inaad qabato dareenka dhagaystayaashaada oo u beddelo macaamiisha lacag-bixinta.

Waa inaad sidoo kale fahantaa noocyada kala duwan ee moodooyinka dalabka ee Adwords. Dalabka CPC wuxuu kaa caawinayaa inaad kor u qaaddo beddelkaada, halka raadraaca beddelka firfircooni uu riixayo aragtiyo. Waa muhiim inaad doorato qaabka saxda ah ee ku saleysan yoolalkaaga gaarka ah. Xusuusnow in goob kasta oo xayeysiis ah ay u shaqeyso si kala duwan. Sidaa darteed, waa inaad doorataa midda macno u leh KPI-gaaga iyo miisaaniyadaada. Hubi inaad ogaato noocyada kala duwan ee tartanka si aad u wanaajiso ololahaaga si waafaqsan.

Istaraatiijiyad dib-u-bartilmaameedka shabakada waxay awood kuu siinaysaa inaad u dirto xayeysiisyada isticmaalayaasha aan la garanayn iyadoo lagu salaynayo taariikhdooda wax baadhista shabakada. Habkani waxa uu kuu ogolaanayaa inaad soo bandhigto xayaysiisyada khuseeya alaabtii ay booqdeyaashu hore u arkeen. Adigoo isticmaalaya iimaylka dib-u-suuqgeynta, Waxaad sidoo kale u diri kartaa xayeysiisyada gawaarida laga tagay. Haddii aad ku cusub tahay xayaysiinta, Google Adwords waa meel fiican oo laga bilaabo. Dib u bar-tilmaameedka Adwords waa hab wax ku ool ah oo lagu hubiyo in xayeysiisyadaada ay arkaan dad badan intii suurtagal ah.

Kordhinta

Markaad dejiso xayeysiis, waxaad haysataa doorashooyin badan. Waxaad ka dooran kartaa noocyo kala duwan oo xayeysiisyo ah, hadba yoolkaaga. Xayeysiyeyaal badan ayaa door bida inay isticmaalaan kordhinta fariimaha si ay uga qaybgalaan macaamiisha mustaqbalka. Way fududahay in la dejiyo oo ay ku shaqeeyaan jadwal. Kordhintan waxay la mid tahay Fidinta Fariinta iyo Fidinta Wicista. Casharrada Google-ka ayaa ku socon doona habka aad u dejinayso kordhinta App-ka. Haddii aad wax su'aalo ah qabtid ama aad jeclaan lahayd inaad wax badan ka ogaato, waxaad si toos ah ula xiriiri kartaa Google.

Kordhinta Sitelink waa bilaash waxayna awood u siinaysaa daawadayaashaada inay wacaan ganacsigaaga. Waxa kale oo aad dooran kartaa Fidinta Wacitaanka, kaas oo u ogolaanaya daawadayaasha inay wacaan xayeysiiska. Xayeysiiska noocan oo kale ah wuxuu ogolaanayaa macluumaad dheeraad ah oo ku saabsan alaabta iyo adeegyada shirkadda. Ugu dambayntii, waxay kuu ogolaanaysaa inaad wax badan iibiso. Laakin, ka hor inta aanad bilaabin fulinta xayeysiisyadan, waxaad u baahan tahay inaad go'aansato inay ku habboon yihiin ganacsigaaga iyo in kale.

Halka kordhinta xayeysiisku ay kordhin karto qiimaha gujinta, waxay kaloo kordhin karaan xayeysiiskaaga cabbirkiisa iyo caannimadaada. Dhankeeda, Xayeysiiska dheer waxay u badan tahay in la gujiyo waxayna keeni doontaa gaadiid badan. Intaa waxaa dheer, Isticmaalka kordhinta xayaysiisku waxay kaa caawin kartaa inaad kala soocdo ganacsigaaga tartamayaasha. Iyo, halka kordhinta xayaysiiska inta badan aan laga faa'iidaysan, waxay hagaajin karaan waxqabadka ololahaaga Google Adwords.

Habka kale ee loo isticmaalo kordhinta qiimaha Adwords waa in lagu daro macluumaad dheeraad ah oo ku saabsan alaabta iyo adeegyada aad iibinayso. Waa fikrad wanaagsan in lagu xidho alaabada iyo adeegyada la xidhiidha ereyada muhiimka ah ee kooxda xayaysiisyadaada, maadaama ay kordhinayso fursadahaaga inaad ku hesho beddelka bogga soo degista ka dib. Si kastaba ha ahaatee, haddii xayaysiisyadaadu aanay khusayn, isticmaalayaashu waxay u gudbi doonaan xayeysiis kale oo aan ka hadlin baahidooda.

Kordhinta Isgaadhsiinta waa kordhin kale oo caan ah oo loogu talagalay Google AdWords. Waxay ka soo muuqdaan su'aalo la xushay iyo raadinta waxayna siiyaan macaamiisha suurtagalka ah doorashooyin dheeraad ah oo xiriir ah, sida ciwaanka emailka. Kordhintan waxaa loogu talagalay inay xal u noqoto jiilka rasaasta iyo in lagu xidho macaamiisha suurtagalka ah ganacsiyada. Marka macmiilku gujiyo kordhinta isgaadhsiinta, waxaa lagu hagaajin doonaa mareegaha ganacsigaaga halkaasoo ay ka codsan karaan macluumaad dheeraad ah oo ku saabsan badeecada ama adeegga.

Google Adwords waxay noqon kartaa qayb aad u guulaysata oo ka mid ah xeeladaha suuqgeyneed. Google wuxuu ku siinayaa qalab bilaash ah oo kaa caawinaya inaad si fudud u socodsiiso ololahaaga, oo ay ku jiraan gole. In si cad loo qiyaaso yoolalkaaga iyo fahamka sida loo cabbiro guusha ayaa fure u ah guusha. Aad bay muhiim u tahay in la ogaado sababta aad u isticmaalayso AdWords iyo sida si wax ku ool ah loola socdo. Kuwa soo socda waa qaar ka mid ah talooyinka lagu bilaabay AdWords. Sii wad akhri si aad wax badan uga barato qalabkan xayaysiinta ee xoogga badan.

Qiimaha halkii gujiba

Ku haynta qiimaha halkii gujiba ee AdWords kharash yar ayaa muhiim u ah olole kasta oo xayaysiis ah. Kharashka gujin kasta oo xayeysiiskaaga ah waxaa loo yaqaan 'Cost per Click' (CPC). Waxaa jira talooyin aad raaci karto si aad hoos ugu dhigto qiimaha ololahaaga xayaysiis. Marka hore, adeegso ereyada muhiimka ah ee dabada dheer leh mugga raadinta hoose, laakiin ujeeddada raadinta la aqoonsan karo. Isticmaal gaaban, ereyo guud oo badan marka ay suurtagal tahay. Erayadan muhiimka ah ayaa soo jiidan doona dalabyo badan.

Si loo go'aamiyo qiimahaaga riix kasta, waa inaad marka hore ogaataa natiijadaada tayada. Dhibcaha tayada waxay ku xidhan yihiin ereyada muhiimka ah iyo qoraallada xayaysiisyada ee xayeysiiskaaga. Dhibcaha tayada sare waxay muujinayaan ku habboonaanta iyo sidaas darteed CPC hoose. Sidoo kale, Maskaxda ku hay in uu sareeyo CTR-gaaga, ka wanaagsan. Si kastaba ha ahaatee, marka tartanka uu kordho, Qiimaha halkii gujiba way kordhi kartaa, marka isha ku hay lambarkan oo isku day inaad sare u qaaddo xayaysiiskaaga si aad uga tarjumto muhiimadeeda.

Ugu dambayn, Maskaxda ku hay in qiimaha riix kasta uu kala duwan yahay iyadoo ku xiran badeecada. Sarreeya CPC, Inta badan waxay u badan tahay in lagugu riixo macaamilka. Tusaale ahaan, shirkad sharciyeed oo wax ka qabata shilalka ayaa si dabiici ah u dalban doonta wax ka badan ganacsiga iibiya sharabaadyada kirismaska. Iyadoo qiimaha halkii gujiba laga yaabo inuu u muuqdo mid sarreeya a $5 sharabaad Christmas, waxaa laga yaabaa inaysan faa'iido u yeelanayn qareenku inuu xayeysiiyo muddada ku lug leh shil.

Qiimaha halkii gujiba aad ayuu u kala duwan yahay warshadaha. Shirkad sharciyeed, tusaale ahaan, dallaci lahaa $6 halkii gujiba, halka website-ka e-commerce uu bixin lahaa $1. Geotargeting waa hab fiican oo looga fogaado gujisyada aan khusayn oo loo kordhiyo CTR-gaaga. Xeeladdani aad bay waxtar ugu leedahay suuqlayda kuwaas oo goobo muuqaal ah ku leh meel gaar ah. CTR-gu wuu kordhin doonaa, halka Dhibcaha Tayada uu horumarin doono. Guud ahaan, waa maalgashi qiimo leh.

Qiimaha riix kasta waa mitirka aasaasiga ah ee loo isticmaalo xayaysiisyada waxaana loo adeegsadaa in lagu dejiyo qiimaha ugu badan gujiba ololaha Google AdWords. Qiimaha halkii gujiba way kala duwanaan kartaa iyadoo ku xidhan erayga muhiimka ah ee la beegsanayo iyo cabbirka miisaaniyada. Waa muhiim in la ogaado waxa ugu badan ee CPC-gaaga, maadaama laga yaabo inuu ka sarreeyo qiimaha dhabta ah ee gujinta. Waxa kale oo jira laba nooc oo CPC ah: gacanta iyo si toos ah.

Dabagalka beddelka

Dad badan ayaa la yaabay sida loo raad raaco tirada beddelka Adwords ee dhacaya ka dib markay booqdayaashu gujiyaan xayeysiiskooda. Raadinta beddelka waa hab aad u fiican oo lagula socdo tallaabooyinkan. Waa muhiim in la hirgeliyo doorsoome isku mid ah olole kasta oo aad wado si aad u aragto inta qof ee soo booqday goobtaada ka dib markaad gujiso xayeysiisyadaada. Waa kuwan qaar ka mid ah siyaabaha loo hirgeliyo raadinta beddelka ee Adwords:

o Aqoonso beddelidda kuwa ugu muhiimsan. Haddii booqde uu isu diiwaangelinayo laba tartan oo samafal ah, taas oo loo tirin lahaa laba beddel. Sidoo kale, haddii booqde soo dejiyo qayb ka mid ah nuxurka, tani waxay noqonaysaa hal beddelasho. Aqoonso beddelaadyada kuwa ugu muhiimsan oo hagaaji goobaha raadraaca beddelka si aad tan u muujiso. Markaad go'aansato sida loola socdo beddelka, Waxaad awoodi doontaa inaad aragto ereyada muhiimka ah ee soo saaraya gaadiidka ugu badan iyo kuwa wada faa'iidada ugu badan.

Si aad ula socoto beddelka aragtida, dooro “Ka eeg daaqadda beddelka” doorasho. Doorashadani waxay ku taal qaybta Settings Advanced ee akoonkaaga. Waxay la socotaa dadka daawada xayaysiimahaaga laakiin aan gujin. Dadkani waxa laga yaabaa inay mustaqbalka ku soo noqdaan degelkaaga oo ay beddelaan, laakiin isla markiiba maaha. Markaad go'aansanayso qaabkan sifoofka, dooro inta wakhti ee ka soo wareegtay tan iyo markii booqdehu uu daawado xayaysiiskaaga. Haddii goobtaadu aysan soo saarin wax dakhli ah, Isticmaal nambar sare si aad u aragto beddelaad.

Haddii xayaysiisyadaadu ay dhaliyaan wicitaano telefoon, waa muhiim in la raad raaco wicitaanadaas. Ku darista summada raadraaca beddelka boggaga degelkaaga ayaa kaa caawin doona inaad fahamto ololayaasha kuugu faa'iidada badan. Markaad ogaato inta wicitaan ee telefoon ee xayeysiis gaar ah helay, waad wanaajin kartaa ololahaaga. Waxaa jira dhowr tillaabo oo aasaasi ah oo lagu dejinayo raadinta beddelka Adwords. Tan waxaa ka mid ah abuurista Tag caalami ah oo lagu habeeyo hirgelintaaga hadda.

Xiga, go'aami qaybta uu isticmaaluhu riixayo. Isbeddelladu waxay u kala baxaan dhawr qaybood. Waxaad dooran kartaa inaad cabbirto dhammaan noocyada beddelka, laga soo bilaabo jiilka hogaanka ilaa bogag aragtiyo ilaa saxiix-ups. Waxaad sidoo kale ku dari kartaa “kale” si loo barbardhigo noocyada kala duwan ee beddelka. Tusaale ahaan, waxaad is barbar dhigi kartaa beddelka dadka soo booqday degelkaaga laakiin aan waxba iibsan. Ku darista noocyada beddelka ee qaybta waxay kaa caawin doontaa inaad is barbar dhigto noocyada kala duwan ee beddelka ee isla dhegaystayaasheeda.

Cilmi-baarista ereyga muhiimka ah

Si aad uga faa'iidaysato cilmi-baadhista eraygaaga muhiimka ah, marka hore waa inaad fahantaa warshadahaaga, dhagaystayaasha la beegsanayo, iyo badeecada. Markaa, waa inaad abuurtaa shakhsi iibsade ku salaysan ereyada muhiimka ah ee la xidhiidha iyo ereyada raadinta ee la xidhiidha. Adigoo isticmaalaya macluumaadkan, waxaad abuuri kartaa waxyaabo khuseeya oo ku habboon dhagaystayaashaada. Waxaad isticmaali kartaa cilmi-baarista ereyga muhiimka ah si aad u farsamayso nuxurka ka hadlaya baahiyaha dhagaystayaasha bartilmaameedka ah. Adigoo raacaya talaabooyinkan, waxaad u socon doontaa inaad gaadho darajooyin sare iyo gaadiid badan.

Waxaad ka heli kartaa macluumaadka khuseeya adiga oo ururinaya liiska agabyada. Meesha ugu fiican ee laga bilaabo waa xogta EBSCOhost, kaas oo ka kooban in ka badan afar milyan oo maqaal. Waxaad raadin kartaa qaabab badan oo isku eray ah, sida “ciwaanka”, “kala duwanaanshaha qiimaha,” ama “caymiska baabuurta.” Sidoo kale, marka aad qorto keyword, Isticmaal calaamadaha xigashada si aad u hubiso inaad isticmaalayso ereyada ugu saxsan. Markaad haysato liiska ereyada muhiimka ah ee khuseeya, waxaad markaa bilaabi kartaa inaad ku qorto qoraalkaaga iyaga.

Isticmaalka cilmi-baarista ereyga muhiimka ah ayaa muhiim u ah SEO. Iyadoo la aqoonsanayo mawduucyada caanka ah iyo ereyada muhiimka ah, waxaad hagaajin kartaa mareegahaaga oo aad beegsan kartaa macaamiil badan oo suurtagal ah. Intaa waxaa dheer in la hubiyo in si wanaagsan loo qiimeeyo mashiinka raadinta dabiiciga ah, cilmi-baarista ereyga muhiimka ah waxay kuu ogolaaneysaa inaad doorato istiraatiijiyad weyn ololahaaga xayaysiinta. Markaad fahamto danaha iyo dabeecadaha dhageystayaasha bartilmaameedka ah, waxa kale oo aad go'aamin kartaa in mawduucu yahay mid tartan ah. Isticmaalka ereyada muhiimka ah ee saxda ah waxay kaa caawin doontaa inaad gaarto dhagaystayaal ballaadhan oo aad u beddesho booqdayaasha macaamiisha.

Habka ugu fiican ee aad ku bilaabi karto ololahaaga AdWords waa adiga oo baadhaya ereyada caanka ah ee ganacsigaaga. Tani waa sababta oo ah ereyadani waxay leeyihiin mugga raadinta ugu sarreeya. Waa muhiim in la go'aamiyo isku darka saxda ah ee ereyada muhiimka ah ee mugga sare iyo kuwa hooseeya kuwaas oo keeni doona natiijooyin wanaagsan. Waxaa jira siyaabo badan oo aad ku nadiifin karto cilmi-baaristaada ereyga muhiimka ah, laakiin tan ugu waxtarka badan waa inaad diirada saarto dhagaystayaashaada gaarka ah. Hadba inta ay dhegaystayaashaadu diiradda saarayaan, PPC yar oo aad u baahan tahay inaad ku bixiso ololahaaga.

Aaladda cilmi-baarista muhiimka ah ee wanaagsan waxay bixisaa tijaabooyin bilaash ah oo lacag la'aan ah ereyada muhiimka ah ee ugu caansan. Waxaad u isticmaali kartaa tijaabooyinkan bilaashka ah si aad u dareento qalabka ka hor intaadan wax lacag ah bixin. Waxa kale oo aad isticmaali kartaa qalabka cilmi-baarista muhiimka ah ee Google si aad u aragto ereyada muhiimka ah ee keena gaadiidka ugu badan ee goobtaada. Tani waa qayb muhiim ah oo ka mid ah istiraatiijiyadda SEO ee wanaagsan, iyo isticmaalka qalabkan ayaa kaa caawin doona inaad abuurto istaraatiijiyada muhiimka ah ee ugu fiican. Markaad haysato xeeladda ereyga muhiimka ah ee aad dejisay, waxaad bilaabi kartaa hirgelinta xeeladahaaga si aad u hubiso in website-kaagu si fiican ugu jiro matoorada raadinta.

Dib u suuq gaynta

Dib u suuqgeynta Adwords waxay kuu ogolaaneysaa inaad beegsato booqdayaashii hore ee mareegahaaga xayeysiis la habeeyey. Dib u suuqgeyntu waa hab aad u fiican oo dib loogu soo celin karo isticmaalayaasha marinka iibka, Taas oo ku siinaysa fursado aan tiro lahayn oo aad ku beddesho. Dib u suuqgeyntii AdWords waxay kuu ogolaanaysaa inaad u qaybiso dhagaystayaashaada luqad ahaan, dakhliga, iyo waxbarashada. Dib u suuqgeyntu waxay u shaqeysaa si la mid ah. Waxay abuurtaa liiska isticmaalayaasha kuwaas oo mar hore soo booqday goobtaada, iyo kuwa muujiyey xiisaha alaabtaada ama adeeggaaga.

Dib u suuqgeynta AdWords waxay noqotay mawduuc aad loo hadal hayo shantii sano ee la soo dhaafay. Dib-u-dejintu waa hadal-hays, waxayna ku dhowdahay kala badh caan ka ah Faransiiska, Ruushka, iyo Shiinaha sida ay tahay Maraykanka. Laakiin sidee u shaqeysaa? Way fududahay in lagu wareero dhammaan ereyada la soo gaabiyay. Halkan waxaa ah bilow degdeg ah. Xusuusnow, Dib u suuqgeyntu ma shaqeyso sababtoo ah waxay ku kacaysaa kharash badan.

Kahor intaadan u isticmaalin Google AdWords xayaysiinta ganacsigaaga, waa inaad fahantaa sida ay u shaqeyso. Google waxa ay dejisaa kooxaha xayaysiisyada si ay u fududayso maaraynta xayaysiisyadaada. Olole kastaa wuxuu ka kooban yahay hal xayaysiis iyo ereyo muhiim ah oo kala duwan, oo ay ku jiraan isbarbardhigga weedhaha iyo ciyaar ballaadhan. Marka aad dejiso u dhigma ereygaaga fure si ballaadhan, Google wuxuu u dejiyaa koobiga xayaysiiskaaga inuu noqdo mid khuseeya meel kasta oo isticmaaluhu ku qoro. Waxaad markaas habayn kartaa koobiga xayaysiiskaaga si aad u gaadho dhagaystayaasha aad beegsanayso.

Wax ka baro Google AdWords

Haddii aad xiisaynayso inaad wax badan ka ogaato Google AdWords, ka dibna waxaad timid meesha saxda ah. AdWords waa barnaamij xayaysiis lacag-guji ah oo kuu ogolaanaya inaad u abuurto xayeysiis ereyada muhiimka ah ee Google. Sida bogga internetka, Saldhigga isticmaalaha Google waa mid aad u ballaaran, xayaysiiskaagu waa inuu noqdaa mid khuseeya isticmaalayaashaas. Ka sokow, Google's AdWords ayaa tixgelin doona arrimo kala duwan, oo ay ku jiraan tayada, qiimaha iyo tartanka.

Koorasku wuxuu ku bari doonaa sidaad akoonkaaga AdWords uga samaysan lahayd eber iyo waxa ka dhigaya olole xayaysiis oo khadka ah oo guuleysta. Koorasku wuxuu kaloo ku bari doonaa sida loo abuuro raadraaca beddelka, lasoco wicitaanada telefoonka, iyo iibka, oo cabbira dakhliga iyo soo gudbinta foomka. Koorasku wuxuu kaa caawin doonaa inaad fahamto sida loo isticmaalo dhammaan qalabka laga heli karo Google iyo hirgelinta xeeladaha suuq-geyneed ee ugu waxtarka badan. Koorasku waxa kale oo uu sharaxayaa sida loo isticmaalo warbaahinta bulshada iyo xayaysiisyada Facebook si wax ku ool ah.

Koorsadan waa habka ugu wanaagsan ee wax looga barto Google AdWords. Way fududahay in wax laga barto xayaysiimaha raadinta, sida loola socdo ololahaaga, iyo xallinta dhibaatooyinka. Koorasku wuxuu kaloo kaa caawinayaa inaad macaamiishaada ka fahanto dhinaca maskaxda. Haddii aad raadinayso inaad noqoto Khabiir Suuqgeynta Dijital ah, barashada xayaysiinta raadinta waa lama huraan. Waxaad wax ka baran kartaa AdWords oo waxaad ka raadin kartaa xayaysiisyada gudaha 60 daqiiqado leh koorso ku saabsan Udemy.

Markaad baratay aasaaska Google AdWords, waxaad u gudbi kartaa farsamooyinka horumarsan. Waxaad baran doontaa sida loo isticmaalo warbixinnada xayeysiiska gaarka ah, xeeladaha dib u suuqgeyntu, shaqeynta barashada mashiinka, iyo cilmi-baarista tartanka. Ma jirto hab ka wanaagsan oo aad ku hagaajin karto natiijadaada marka loo eego koorsada ku bara sida lacag looga sameeyo khadka. Waxaad sidoo kale yeelan doontaa kalsooni aad ku tijaabiso oo aad wax uga barato tartamayaashaada’ xeeladaha, iyadoo faa'iidada guranaysa.

Halka ay tani tahay hab aad u wanaagsan oo wax looga barto Google AdWords, Waxa kale oo aad ka heli kartaa casharro muuqaal ah oo daboolaya aasaaska barnaamijkan suuq-geynta. Fiidyowyo badan oo kanaalkan ku jira waxaa bixiya Google Partners. Dhab ahaan, kii ugu dambeeyay ayaa la dhajiyay Febraayo 16, 2016, warkuna wali wuu khuseeyaa. Casharradan waxa loo habeeyey kuwa shahaado doonka ah, waxayna guud ahaan faa'iido u leeyihiin kuwa hadda bilaabaya.

Samee olole

Si aad u bilowdo xayaysiinta Adwords, waxaad u baahan tahay inaad olole samayso. Waxaa jira saddex tillaabo oo aasaasi ah si taas loo gaaro. Marka hore, dooro qaybta ololahaaga. Markaa, dooro yoolka aad rabto inaad gaadho. Waxaad kala dooran kartaa iibka, horseedo, taraafikada mareegaha, tixgalinta badeecada iyo astaanta, iyo wacyiga sumadda. Waxa kale oo aad samayn kartaa olole bilaa hadaf ah. Waxaad bedeli kartaa hadafka dambe.

Iyada oo ku xidhan nooca ganacsigaaga, Waxaa laga yaabaa inaad rabto inaad sidoo kale bartilmaameedsato goob juqraafi ah. Haddii aad tahay ganacsi maxali ah, Waxaa laga yaabaa inaad rabto inaad bartilmaameedsato xayeysiisyadaada kaliya dadka deegaankaaga. Ganacsi caalami ah, Waxaa laga yaabaa inaad rabto inaad bartilmaameedsato wadamada aad ka haysato iibka ugu weyn iyo inta badan macaamiisha. Haddii aadan hubin meesha aad diiradda saarto dadaalkaaga, iska hubi doorashooyin kale. Waxa kale oo aad dooran kartaa in aad beegsato dadka ku nool waddan gaar ah.

Markaad doorato ereyada muhiimka ah, waxaad u baahan tahay inaad abuurto bog degid oo waxtar leh. Hadafka ugu weyn ee boggani waa in gaadiidka loo beddelo macaamiisha. Si beddelaaddu u dhacdo, boggu waa inuu noqdaa mid khuseeya ereyga muhiimka ah ee la raadiyay. Waa inay ku jirtaa USP (barta iibka gaarka ah), faa'iidooyinka alaabta, caddayn bulsho, iyo baaq cad oo ficil ah. Ujeedadu waa in la kordhiyo heerka beddelkaada.

Marka aad doorato suuqa bartilmaameedka ah, waxaad dooran kartaa hal ama kabadan xayeysiis si aad u xayaysiiso. Marka lagu daro ereyada muhiimka ah ee xayeysiiska, Waxa kale oo aad samayn kartaa olole haddii aad leedahay shabakad iibisa alaab ama adeegyo la mid ah. Tallaabo kale oo muhiim ah oo la sameeyo ayaa ah doorashada dalabkaaga. Xasuusnoow in dalabyadaadu ay noqon doonaan kuwo la awoodi karo haddii aad isticmaasho tartan toos ah, laakiin waxay u baahan tahay shaqo dheeraad ah. Ugu dambayn, Xayeysiisyadaadu waa inay ahaadaan kuwo fudud oo toos ah. Dadku waxay u badan tahay inay riixaan olole haddii ay bixiso wax soo jeedin ama qiimo dhimis.

Tallaabada xigta waa doorashada ereyada muhiimka ah ee kicin doona xayeysiisyadaada. Talaabadani inta badan waa qaybta ugu wareersan. Erayada furaha maaha waxa kaliya ee ay tahay inaad tixgeliso – xitaa waxaad isticmaali kartaa macaamiishaada’ jawaab celin markaad dooranayso ereyada muhiimka ah. Xasuusnoow in Dhibcaha Tayada wanaagsani ay ka dhigi doonto darajada xayaysiiska mid sare oo ay hoos u dhigi doonto kharashaadkaaga dalabka. Markaad go'aansato kelmad muhiim ah, iska hubi inaad ka fikirto sida ay ugu habboon tahay ganacsigaaga.

Samee koobiga xayaysiiska

Talaabada ugu horeysa ee lagu abuurayo koobiga xayeysiiska wanaagsan waa qeexida ujeedadaada. Haddii aad rabto inaad soo jiidato dareenka boggaaga ama iibiso badeecad, qeexidda ujeedadaada qorista xayeysiinta waxay kaa caawin doontaa inaad go'aansato nooca nuqulka aad isticmaalayso. Saddexda nooc ee ugu caansan koobiga xayaysiisku waa soo jeedin, waxbarasho, iyo danta aadanaha. Tijaabinta koobiga xayaysiiska waa tallaabo muhiim ah, maadaama ay kaa caawin doonto inaad hagaajiso waxqabadka xayaysiisyadaada oo aad hubiso taraafikada tayada sare leh.

Waxaad ku bilaabi kartaa inaad qorto weydiimaha raadinta dhagaystayaasha bartilmaameedka ah. Mid kasta oo kuwan ka mid ah waxa uu leeyahay darajo gaar ah, marka xayaysiisyadaadu waa inay waafaqaan shuruudahaas. Haddii aad isku dayayso inaad beegsato aag juqraafi gaar ah, alaabta, ama adeeg, waa muhiim in wax laga qabto barta xanuunka ee qofka. Tusaale ahaan, haddii aad tigidhada ka iibinayso riwaayad, Hubi in cinwaankaagu uu ka hadlayo baahidooda.

Markaad koobi u qorayso xayaysiiskaaga, isku day inaad soo jiidato shucuurta dhagaystayaashaada. Sidan, Waxaad u badan tahay inaad soo jiidato booqdayaal badan. Adiga oo kicinaya shucuur, Suuqgeeyayaal waaweyn ayaa saadaalin kara falcelinta dhageystayaasha waxayna ka jawaabi karaan su'aalaha ka hor inta aysan soo bixin. Sidan, waxay ka dhigi karaan xayeysiiskooda mid ku habboon baahiyaha dhagaystayaasha. Waxaa jira 3 xeeladaha nuqul-qorista ee muhiimka ah waxaad isticmaali kartaa si aad u abuurto koobiyo xayeysiis oo waxtar leh.

Si loo tijaabiyo koobiga xayaysiiska, ku isticmaal ikhtiyaarka tijaabada ee Google Ads. Samee dhowr nooc oo kala duwan oo ku shub Google Adwords. Tijaabi si aad u go'aamiso kuwa ugu fiican. Xusuusnow in imtixaanku kaa caawin doono inaad go'aamiso nooca luqadda macaamiishaadu uga jawaabaan sida ugu fiican. Waxaa jira faa'iidooyin badan oo ku saabsan tijaabinta nuqulka xayeysiiskaaga. Waxaad arki kartaa inay si fiican ugu shaqeyso nicheada marka loo eego tartamayaashaada.

Raad raac natiijooyinka

Iyadoo la kaashanayo Google Adwords, waxaad la socon kartaa natiijooyinka ololaha raadinta lacag bixinta. Sidan, waxaad la socon kartaa guushaada waxaadna badbaadin kartaa lacag. AdWords waa hab fiican oo lagu horumariyo ganacsigaaga onlayn. Waa kuwan qaar ka mid ah talooyin aad raacdo:

Raad raac natiijooyinka ololaha Adwords gudaha Google Analytics. Warbixinnada Adwords waxaa ku jira tiir la yiraahdo “Beddelka,” Kaas oo kuu sheegi doona inta beddelaad ee ololaha xayaysiisku helay. Marka laga soo tago aragtida xayaysiiska, Waxaad sidoo kale arki kartaa CPC-gaaga, taasoo ku tusinaysa inta aad ku bixisay gujin kasta. Waxaad u isticmaali kartaa macluumaadkan si aad u go'aamiso inaad lacag dheeraad ah ku bixinayso ololahaaga xayaysiisyada iyo in kale.

Hal dariiqo oo lagula socdo beddelka AdWords waa in la dejiyo pixel. pixel-kan waxa lagu dhejin karaa dhamaan boggaga mareegahaaga waxaana loo isticmaali karaa in lagu beegsado ololayaasha dib u suuq gaynta. Si loola socdo beddelka AdWords, waxaad u baahan tahay inaad raadraacdo wax ka badan gujis kaliya. Dhagsigu wuxuu kuu sheegayaa inta qof ee gujisay xayeysiiskaaga, laakiin kuuma sheegayso inay ku dhaqaaqeen mar haddii ay gaadheen degelkaaga. Halka gujisyadu ay wax badan kaaga sheegi karaan waxtarka ololahaaga, waxaad u baahan tahay in aad ogaato inta qof ee dhab ahaantii badashay.

Kahor intaadan bilaabin AdWords, waa inaad fahamtaa CPA, dalabka AdWords saxda ah, iyo muhiimadda ay leedahay la socodka beddelka. Beddelashadu waa natiijada safarka laga bilaabo erayga muhiimka ah ilaa bogga soo degaya ilaa iibka. Google Analytics ayaa kaa caawin kara la socodka safarka. Waa adeeg-sida-a-adeegga Software-ka oo bilaash ah. Markaad fahamto fikradahan, waxaad bilaabi kartaa isticmaalka AdWords si aad u horumariso ganacsigaaga.

Qiimaha

Waa lagama maarmaan in loo qoondeeyo miisaaniyad ololaha Adwords. Halka CPC-da ugu badan ay go'aamiso Google, Qiimaha halkii gujiba way kala duwan tahay. Waa inaad dejisaa miisaaniyad maalinle ah oo PS200 ah, laakiin tani way kala duwanaan kartaa iyada oo ku saleysan niche ganacsigaaga iyo taraafikada mareegaha ee bishii la filayo. Si loo dejiyo miisaaniyad maalinle ah ololaha Adwords, u qaybi miisaaniyadaada bilaha ah 30 si aad u hesho qiyaasta qiimaha halkii gujiba. Qiimaha saxda ah halkii gujiba qiyaasta, waa inaad akhridaa dukumeentiyada caawinta ee ay ku jiraan Adwords.

Isticmaalka Qiimaha Beddelka kasta ama habka CPA si loo xisaabiyo kharashka iibsi kasta waa hab wanaagsan oo lagu fahmo waxtarka xeeladahaaga xayaysiis, waxayna sidoo kale kaa caawin kartaa inaad xakamayso miisaaniyadaada. Qiimaha iibsi kasta wuxuu cabbiraa tirada dadka ay u badan tahay inay dhammaystiraan ficilka la doonayo. Adwords waxay isticmaashaa kood firfircoon boggaga degitaanka si ay ula socdaan heerarka beddelka. Waa in aad higsaneysaa heerka beddelka ugu yaraan 1%. Habkani wuxuu kuu ogolaanayaa inaad hagaajiso dalabkaaga si aad u hubiso in miisaaniyadaada ay ku sii jirto xadka miisaaniyadaada xayaysiis.

Qiimaha AdWords waxaa lagu cadeeyn karaa faa'iidada aad ka hesho macaamiil cusub. Si kale haddii loo dhigo, haddii aad tahay ganacsi adeeg, waa inaad go'aamisaa qiimaha nolosha macmiilka, xidhiidhka ugu horreeya iyo muddada fog labadaba. Tixgeli tusaale shirkad iibisa guryaha. Celceliska faa'iidada iibku waa $3,000, mana arki doontid wax badan oo soo noqnoqda ganacsi. Si kastaba ha ahaatee, gudbinta afka-afka ah waxay yeelan kartaa faa'iido yar oo nolosha ah.

Sida adeeg kasta oo kale, waxaad u baahan tahay inaad tixgeliso qiimaha isdiiwaangelinta. Badi software-ka PPC waa shati, oo waxaad u baahan doontaa inaad qiimeyso kharashyada is-diiwaangelinta. Si kastaba ha ahaatee, WordStream waxa ay bixisaa qandaraasyo 12 bilood ah iyo doorasho sannadle ah oo la bixiyo, si aad si waafaqsan miisaaniyad ugu samayn karto. Waa muhiim inaad fahanto waxa qandaraaskaagu ka kooban yahay ka hor inta aanad saxiixin mid ka mid ah qorshayaashan. Laakiin xusuusnow, qiimaha halkii gujiba wali aad ayuu uga hooseeyaa wadarta qiimaha AdWords.

Beegsiga

Iyada oo kor u kaca Shabakadda Mawduuca, waxaad hadda diiradda saari kartaa xayeysiisyadaada qaybaha macaamiisha gaarka ah. Markii hore, waxay ahayd inaad ku darto liisaska dhagaystayaasha ama liisaska dib u suuq gaynta si loo abuuro olole gaar ah mid kasta. Hadda, waxaad bartilmaameedsan kartaa ololaha xayaysiiska qaybaha isticmaale ee gaarka ah, waxaadna ku kordhin kartaa heerarka beddelka ololahan la beegsaday. Maqaalkani wuxuu dib u eegi doonaa shan nooc oo bartilmaameed ah oo aad ka heli karto Google Adwords. Waxaad baran doontaa sababta ay tahay inaad u bartilmaameedsato dhagaystayaashaada iyadoo ku saleysan dookhooda iyo dabeecadahooda.

Beegsiga dakhliga wuxuu kuu ogolaanayaa inaad dadka ku beegsato dakhli. Waxay ku shaqeysaa iyadoo la falanqeysa xogta guud ee laga heli karo Adeegga Dakhliga Gudaha. Google AdWords ayaa xogtan ka soo saarta IRS oo gelisa ololahaaga. Waxa kale oo aad isticmaali kartaa bartilmaameedka goobta adoo isticmaalaya Zip Codes. Google Adwords wuxuu bixiyaa dakhliga iyo zip code labadaba. Tani waxay sahlaysaa in la helo macaamiil ku salaysan goobo gaar ah. Waxaad sidoo kale isticmaali kartaa hababkan beegsiga iyadoo lala kaashanayo goob-joojin, kaas oo kuu ogolaanaya inaad beegsato xayeysiisyada meel gaar ah.

Bartilmaameedka macnuhu wuxuu u dhigmaa xayaysiisyada waxyaabaha khuseeya boggaga internetka. Sifadan, Xayeysiisyadaada waxaa loo soo bandhigi doonaa dadka xiiseeya mowduucyo gaar ah ama ereyada muhiimka ah. Tusaale ahaan, astaanta kabaha ciyaaraha waxay ku dhejin kartaa xayeysiis blog ordaya haddii orodyahanku wax ka akhriyo kabaha. Daabacuhu waxa uu sawiraa waxa ku jira bogga boos la xidhiidha. Sifadan, waxaad xaqiijin kartaa in xayaysiisyadaada lagu bartilmaameedsado saldhigga macaamiishaada.

Ku Beegsiga Adwords goob ahaan waa hab kale oo xoog badan oo lagu beegsado dhagaystayaashaada. Haddii aad rabto inaad beegsato daawadayaasha gaarka ah, waxaad isticmaali kartaa goobta iyo celceliska heerarka dakhliga. Iyadoo labadan doorsoome, waxaad yareyn kartaa dhagaystayaashaada adigoo yareynaya kharashaadka xayeysiiska ee khasaaray. Markaa, waxaad hoos u dhigi kartaa ololahaaga xayaysiiska adiga oo beegsanaya kaliya dadka sida fir fircoon u xiisaynaya alaabtaada ama adeegaaga. Markaa, sidee u soo koobtaa dhagaystayaashaada?

Qaabka tartanka

Ololaha adwords ee guulaystay waa in uu bartilmaameedsadaa in ka badan hal tirakoob. Inkasta oo nuxurkaagu uu noqon doono mid khuseeya dhammaan dhagaystayaasha, waxa laga yaabaa inay dan u tahay koox gaar ah oo dad ah. Xaaladdan oo kale, waxaad isticmaali kartaa automation si aad u beegsato kooxdan tirakoobka. Adigoo la socda waxqabadka ololahaaga xayaysiisyada, waxaad u habayn kartaa istaraatiijiyadaada qandaraaska si waafaqsan. Ka sokow, Waxa kale oo aad dejin kartaa xeerar otomaatig ah si aad u hesho digniin mar kasta oo CPC-gaaga kor u kaco ama hoos u dhaco CPA-gaaga.

Isticmaalka istaraatijiyad dalab oo toos ah waxay ka saartaa mala-awaalka xayeysiisyada lacagta ah, laakiin haddii aad rabto inaad hesho natiijooyin badan, waa inaad had iyo jeer isticmaashaa istaraatijiyad dalabka gacanta ah. Halka dalabkaagu uu ka dhigan yahay qadarka aad rabto inaad ku bixiso kelmad gaar ah, ma go'aaminayso darajooyinka ereyga muhiimka ah. Tani waa sababta oo ah Google ma rabto in ay siiso natiijada ugu sareysa midka ku baxa lacagta ugu badan.

Si aad u doorato qaabka ugu wax ku oolka badan ololahaaga xayaysiiska, waa inaad u qaabaysataa ololahaaga qaab kor u qaadi doona aragtida eraygaaga furaha. Tusaale ahaan, haddii aad rabto in aad kor u qaaddo heerka beddelka, Dalabkaagu waa inuu ahaadaa mid sare oo ku filan inuu wado gaadiid badan. Haddii kale, haddii aad rabto inaad kordhiso qiimaha beddelka, u bax olole kharash-ku-helidba. Dhammaan waxay ku xiran tahay baahidaada, laakiin waa fikrad wanaagsan inaad samayso go'aan xog ogaal ah oo ku salaysan dhagaystayaasha bartilmaameedka ah.

Ka sokow, marka aad tijaabinayso xayeysiisyadaada, waxaad dooran kartaa wax ka beddelka qandaraasyada waqtiyo gaar ah oo maalinta ah, tirakoobka dadweynaha, iyo qalabka elegtarooniga ah. Tusaale ahaan, waxaad dooran kartaa wakhtiga xayaysiisyadaadu ay kaga muuqdaan bogga kowaad ee natiijooyinka raadinta Google. Qadarka aad dalbatay waxay sidoo kale ku xirnaan doontaa inta ay qaadanayso dhagaystayaasha aad beegsanayso inay wax iibsadaan ama beddelaan. Haddii kale, waxaad dooran kartaa inaad xaddido miisaaniyadaada ereyo muhiim ah oo aad beegsato dhagaystayaal gaar ah xayeysiis gaar ah.

Heerarka beddelka

Warshadaha ugu sareeya ee wax ka bedela dhowrkii sano ee la soo dhaafay waxay ahaayeen kuwa ku jira Caymiska, Maaliyadda iyo Shukaansiga warshadaha. Maanta, warshadaha shukaansi outpaces dhammaan warshadaha kale ee heerarka beddelka, celcelis ahaan ku dhawaad ​​boqolkiiba sagaal celcelis ahaan. Warshadaha kale ee ka baxsan shukaansiga waa Adeegyada Macaamiisha, Sharci, iyo Baabuurta. Waxa xiiso leh, warshadaha leh heerarka beddelka ee ugu sarreeya qasab maaha inay haystaan ​​alaabada ama adeegyada ugu fiican. Halkii, Waxaa laga yaabaa inay isticmaalayaan xeelado kor u qaadista beddelka iyo tijaabinta soo jeedinno kala duwan.

Celceliska heerka beddelka PPC wuxuu ku saabsan yahay 3.75% raadinta, iyo 0.77% shabakadaha bandhiga. Heerarka beddelka ayaa ku kala duwan warshadaha, oo leh Shukaansi iyo warshado shaqsiyeed oo soo saara 9.64% Dhammaan beddelka AdWords iyo U doodista iyo Alaabooyinka Guriga oo kor u qaadaya kuwa ugu hooseeya. Intaa waxaa dheer, Heerarka beddelka Shabakadda Bandhigga Google aad ayay uga hooseeyaan warshadaha kale. Tani maaha in la yiraahdo ma jirto meel lagu hagaajin karo.

Heer beddelka sare waa shay ay shirkadaha intooda badani rabaan. Inkastoo aysan suurtagal ahayn in la gaaro a 10 heerka beddelka boqolkiiba, Waxaad u baahan tahay inaad hubiso in heerka beddelkaagu uu sarreeyo oo ku filan inuu keeno natiijooyin faa'iido leh. Heerarka beddelka ee Adwords aad bay u kala duwan yihiin waxaana muhiim ah inaad doorato habka saxda ah ee baahiyaha shirkaddaada. Waa inaad higsaneysaa heerka beddelka 10% ama ka badan, taasoo loo arko inay tahay natiijo aad u wanaagsan.

Halka dhaqamada hagaajinta goobta ee wanaagsan ay muhiim u yihiin hagaajinta heerka beddelka PPC kaaga, Waxa kale oo jira walxo dhinaca ololaha ah oo ay tahay in lagu hagaajiyo gujisyada tayada sare leh. Marka hore, iska hubi inaad dooratid xayaysiis soo jiidasho leh iyo bogga soo degaya. Markaa, aqoonso daawadayaashaada iyo goobaha ugu fiican. Labaad, Hubi inaad u wanajiso xayaysiimahaaga gujisyo tayo sare leh. Qiimaha beddelka ee AdWords ee raadinta iyo soo bandhigida waxay la siman yihiin celceliska xayeysiisyada ecommerce, kaas oo celcelis ahaan ku saabsan 1.66% iyo 0.89%. Ugu dambayntii, Hubi in xayaysiisyadaadu ay la mid yihiin shabakadaada oo ay khuseeyaan waxa ku jira boggaaga.

Dejinta olole

Si loo abuuro olole xayeysiis guul leh, waxaad u baahan tahay inaad hubiso in ereyada muhiimka ah si sax ah loo beegsaday. Waxaa jira dhowr tillaabo oo aad qaadi karto si aad u horumariso waxqabadka ololahaaga xayaysiiska. Qaybta ugu xiisaha badan ee socodsiinta ololaha Google Adwords waa wanaajinta xayaysiisyadaada iyo boggaga soo degaya. Tallaabada xigta waa inaad u beddesho Habka Khabiirka. Habkan, waxaad u dooran kartaa hadaf ololahaaga, sida beddelka, horseedo, ama iibka. Dejinta caadiga ah ayaa ku tusi doonta xayeysiinta ugu waxtarka badan, si aad u dooratid xayaysiisyada ugu fiican ee ku haboon dhagaystayaasha la beegsanayo. Si kastaba ha ahaatee, haddii aadan rabin inaad doorato hadaf gaar ah, waxaad samayn kartaa olole aan hadaf lahayn.

Qayb kale oo ka mid ah goobaha ololaha waa jadwalka xayeysiiska. Jadwalka xayeysiinta ayaa go'aamin doona maalmaha ay xayeysiisku soo bixi doonto. Waxaad bedeli kartaa tan iyadoo ku saleysan nooca ganacsigaaga. Waxa kale oo aad bedeli kartaa goobaha wareegtada xayeysiiska, laakiin hadda, way fiicantahay in laga tago si caadi ah. Marka lagu daro jadwalka xayeysiiska, waxaad habayn kartaa xayaysiisyadaada adiga oo isticmaalaya qaababka xayeysiiska ee kala duwan ee la heli karo.

Markaad dhammayso abuurista ololahaaga, waxaad u baahan doontaa inaad geliso macluumaadkaaga biilasha iyo hababka lacag bixinta. Waxaad dooran kartaa inaad isticmaasho kaarka deynta, kaadhka deynta, xisaab bangi, ama code xayeysiis si aad u maalgeliso ololahaaga. Adigoo raacaya talaabooyinkan, waxaad ku fiicnaan doontaa inaad socodsiiso ololaha AdWords ee guuleysta. Maqaalkani waxa uu ku dhex mari doonaa tillaabooyinka kala duwan ee lagu dejinayo ololaha Google Adwords.

Haddii aad ku cusub tahay Adwords, Waxaa laga yaabaa inaad la yaabto sida loo kordhiyo kharashkaaga. Waxa jira dhawr waxyaalood oo la tixgeliyo marka la samaynayo olole guul leh, oo ay ku jiraan Qiimaha halkii gujiba (CPC), Xeeladda tartanka, Riix-iyada heerka, iyo ereyada muhiimka ah ee taban. Maqaalkan, waxaad baran doontaa sida loo isticmaalo qalabkan si wax ku ool ah si aad u hesho lacagta ugu badan ee lacagtaada. Haddii aadan hubin cabbirrada aad raadinayso, waanu jabinay aasaaskii.

Qiimaha halkii gujiba

Haddii aad rabto inaad ogaato inta ay xayaysiisyadu ku kacayaan, waa inaad ogaataa inay jiraan dhowr arrimood oo go'aaminaya cadadka aad ku bixiso gujis kasta. Erayadaada furaha, qoraalka xayaysiiska, bogga degitaanka, iyo dhibcaha tayada dhamaantood waxay door ka ciyaaraan qadarka aad ku bixiso gujis kasta. Si loo horumariyo CTR-gaaga, Hubi in dhammaan walxahan ay khuseeyaan ganacsigaaga. Helitaanka CTR sare waxay Google ka dhaadhicin doontaa in mareegahaagu uu khuseeyo ereyada raadinta ee dadku ku qoraan.

Mid ka mid ah qodobbada ugu muhiimsan ee lagu xasuusto waa celceliska qiimaha dhagsi kasta ee AdWords (CPC). Halka tiradani aad u kala duwanaan karto, guud ahaan waa wax ka yar hal dollar. Celceliska CPC ee ganacsiga e-commerce waa $0.88, sidaas darteed dalab $5 Muddada la xidhiidha sharabaadyada fasaxa waxay noqon doontaa mid aan faa'iido lahayn. Haddii sharabaadadu ahaayeen $3, Celceliska CPC aad ayuu u hooseeyaa. Waa inaad had iyo jeer hubisaa inaad la socoto kharashyadaada Google Spreadsheet ama barnaamij la mid ah.

Inkastoo AdWords uu qaali yahay, Weli waa suurtogal in la ilaaliyo miisaaniyadaada suuq-geynta. AdWords waxay kuu ogolaanaysaa inaad juqraafi ahaan macaamiishaada ku salayso goobta, luqadda, iyo qalab. Intaa waxaa dheer, xitaa waxaad isticmaali kartaa Google Pay si aad u bixiso ilaa $1,000,000 ee biilasha Adwords. Waxaad u kordhin kartaa dhibcaha ololahaaga xayaysiisyada oo aad bil kasta ku bixin kartaa qaab biil ah. Xayeysiyeyaal badan oo waaweyn ayaa horeyba u isticmaala doorashadan si ay u bixiyaan macaamiishooda.

Arrin kale oo muhiim ah in la tixgeliyo waa kharashka ololahaaga. Ololayaal badan oo xayeysiis ah oo guulaysta ayaa ah kuwa wada ROI-ga ugu sarreeya, iyada oo aan la lumin fursadaha iibka ama hogaanka. Waa inaad sidoo kale xasuusataa in dalabyada qiimaha jaban aysan soo saarin taraafikada tayada sare leh. Sidaa awgeed, CPC-gaaga ugu badan maaha qiimaha aad bixiso, oo kaliya waxaad bixinaysaa lacag kugu filan si aad u nadiifiso heerarka darajada xayeysiiska oo aad ka adkaato tartamayaashaada.

Xeeladda tartanka

Si loo kordhiyo faa'iidada ololahaaga Adwords, waa inaad isticmaashaa istaraatijiyad tartan caqli gal ah. Istaraatiijiyadani waxay ku habboon tahay kuwa aan hubin ereyada muhiimka ah ee u keeni doona faa'iidada ugu badan ama aan haysan waqti ay gacanta ku dejiyaan dalabyada. Istaraatiijiyadan qandaraaska waxay ku lug leedahay dejinta dalab sare oo loogu talagalay ereyo muhiim ah oo kaliya oo khuseeya ereyada muhiimka ah. Noocan ah xeeladda tartanka ayaa hubin doonta xayeysiisyadaadu inay helaan soo-gaadhista ugu badan.

Istaraatiijiyadan tartanka waxaa loo isticmaali karaa si loo kordhiyo beddelka. Waxay tusi doontaa xayaysiisyada marka dadku ay raadiyaan eraygaaga muhiimka ah ama kala duwanaanshaha dhow. Si kastaba ha ahaatee, sidoo kale waa qaali. Waa inaad isticmaashaa istaraatiijiyadan kaliya haddii miisaaniyadaada ay badan tahay. Istaraatiijiyadani waxay ku badbaadinaysaa waqti badan sababtoo ah waxay si otomaatig ah uga dhigaysaa dalabyada. Laakiin waxaa laga yaabaa inaysan ku habboonayn kuwa aan haysan waqti ay ku baaraan oo ay tijaabiyaan xeelado kala duwan. Habka ugu fiican ee loo isticmaalo ololahaaga waa in la helo mid ku habboon dhagaystayaasha bartilmaameedka ah iyo miisaaniyada.

Ujeedo inaad kordhiso qiimaha beddelka adiga oo kordhinaya dalabka xayeysiisyada ay u badan tahay inay dhaliyaan beddelaadyo badan. Isticmaalka xeeladan waxay wanaajin kartaa ololahaaga ROI. Dalabka sare wuxuu keeni doonaa dhagsi badan, laakiin waxay kugu kici doontaa lacag badan haddii ay ku guul darreysato inay wado beddelaad. Markaa, marka aad dooranayso istaraatijiyad tartan ee ololahaaga Adwords, Maskaxda ku hay in xeeladani aysan ahayn mid loogu talagalay xayeysiiye kasta.

Istaraatiijiyadan dalabka ayaa ku habboon isticmaaleyaasha leh yoolal gaar ah. Haddii aad isku dayayso inaad ku kordhiso gujintaada iyada oo loo marayo heerka ama heerka aragtida, CPM la arki karo waa hab fiican oo lagu gaaro hadafkaaga. Badbaadada badan ee aad ku hesho kharash gaar ah, lacag badan oo aad samayn doonto. Istaraatiijiyadan tartanka waxay sidoo kale kaa caawin doontaa inaad horumariso aqoonsiga summadaada iyo kordhinta wacyiga summada. Markaa, Isticmaal xeeladan si aad u kordhiso faa'iidadaada. Si kastaba ha ahaatee, Waa in aad xasuusataa in aanu jirin hal cabbir oo ku habboon dhammaan xalalka marka ay timaaddo doorashada istaraatijiyad tartan.

Riix-iyada heerka

Helitaanka qiime sare oo gujis ah ololaha Adwords waa calaamad togan, laakiin haddii xayaysiisyadaadu ku guuldareystaan ​​inay u beddelaan booqdayaasha macaamiisha lacag-bixinta ah, Natiijadu waa ka yar yihiin kuwa lagu qanco. Abuuritaanka xayaysiisyada khuseeya ee lagu beegsanayo ereyada muhiimka ah ee saxda ah ayaa fure u ah kordhinta qiimaha gujinta, marka waa muhiim in la tijaabiyo shay kasta. Cilmi-baarista ereyga furaha waa qayb kale oo muhiim ah, markaa hubso in xayaysiisyada lacag bixinta ay khuseeyaan dadka raadinaya alaabta ama adeegyada aad bixinayso.

Celceliska qiimaha guji-ku-gudbinta ee ololaha AdWords waa ku dhow yahay 5% raadinta iyo 0.5-1% shabakadaha bandhiga. Qiimaha guji-ku-gudbinta ayaa waxtar leh marka dib loo habeynayo ololayaasha, maadaama ay muujinayaan xiisaha macaamiisha mustaqbalka. Heerarka guji-ku-gudbinta sidoo kale waxaa lagu qiyaasi karaa inta xog la soo dajiyay ee isticmaaluhu helo. U fududee macaamiisha inay soo dejiyaan macluumaadkaaga, maadaama ay tani kordhin doonto qanacsanaanta macaamiisha, iyo ugu dambayn, suurtogalnimada ay u leeyihiin inay iibsadaan alaabtaada.

Si aad u fahamto sida loo kordhiyo CTR-gaaga, fiiri xogta noocyada kala duwan ee xisaabaadka AdWords. Tusaale ahaan, Xisaabaadka B2B caadi ahaan waxay leeyihiin CTR-yo ka sarreeya xisaabaadka B2C. Xisaabaadkani waxay u badan tahay inay soo saaraan hogaan tayo leh oo iibiya alaab qiimo sare leh. Xisaabaadkaas leh CTR-yada hoose waxaa lagu falanqeyn karaa iyadoo la isticmaalayo muunad xisaabtooda ah, taas oo macnaheedu yahay in natiijadu aanay qasab ahayn inay matasho xisaabaadyo kala duwan.

Haddii aad wado olole xayeysiis raadin, Waxaad filan kartaa inaad hesho CTR-ga ugu sarreeya ee shukaansiga ama warshadaha safarka. Ololayaasha deegaanka ayaa sidoo kale kordhin kara CTR-gaaga, sida macaamiishu u aaminaan dukaamada maxaliga ah. Halka xayaysiisyada qoraalka iyo sawirkuba laga yaabo in aanay noqon kuwo lagu qanci karo sida kuwa loo isticmaalo jiilka rasaasta, Xayeysiisyada macluumaadka waxay dhiirigelin karaan xiisaha waxayna ku qancin karaan daawadayaasha inay gujiyaan iyaga. Waxaa muhiim ah in la ogaado in keyword kasta, xayaysiiska, liiskuna wuxuu leeyahay CTR u gaar ah.

Erayada muhiimka ah ee xun

Waxaa jira dhowr sababood oo loo isticmaalo ereyada muhiimka ah ee xun Adwords. Isticmaalkooda waxay kaa caawin doonaan inaad beegsato dhagaystayaal ku habboon oo aad hoos u dhigto gujisyada khasaaray. Intaa waxaa dheer, Qalabkan ayaa kaa caawin doona inaad iska ilaaliso damac ka dhan ah naftaada ama aad wax u dhimayso aragtidaada. Markaa, sidee u isticmaali kartaa ereyada muhiimka ah ee xun? Waad akhrin kartaa si aad u ogaato sababta ereyada muhiimka ah ee xun ay muhiim u yihiin. Waa kuwan qaar uun:

Erayada muhiimka ah ee taban waxay tixraacaan ereyga dhexe ama ugu muhiimsan ee weedha muhiimka ah. Tusaale ahaan, haddii aad tahay tubiste, waxaad doonaysaa inaad xayaysiiso kuwa adeegyadaaga raadinaya, maaha kuwa shaqo doonka ah. Sidaa darteed, ereygaaga taban ee xudunta u ah waa “tubiste” iyo “tubiste.” Haddii aad xayaysiinayso guddi shaqo, waxaad isticmaali doontaa ereyga “shaqada” sida keyword taban.

Hab kale oo lagu garto ereyada muhiimka ah ee taban waa in la eego warbixintaada weydiinta Raadinta. Isticmaalka warbixintan, waxaad garan kartaa weydiimaha raadinta ee aan khusayn goobtaada. Adigoo isticmaalaya ereyo muhiim ah oo taban, waxaad awoodi doontaa inaad horumariso ololahaaga xayaysiisyada. Tusaale ahaan, haddii aad iibinayso furaash, waxaa laga yaabaa inaad doorato inaad u xayaysiiso joodariga ragga, laakiin waxaad doorbidi lahayd inaad diirada saarto dumarka. Ragga, si kastaba ha ahaatee, ereyada xunxun ma noqon karaan kuwo khuseeya.

Halka ciyaar xun oo ballaadhani aanay khusayn u dhigma kelmadaha, waxay ka hortagi doontaa xayeysiisyada inay soo baxaan marka su'aaluhu ay leeyihiin dhammaan ereyada iyo weedhaha xun. Ciyaarta saxda ah ee xun waxay sidoo kale ka ilaalin doontaa xayeysiisyada inay ka soo muuqdaan weydiimaha raadinta ee ka kooban shuruudahaas. Erayadan muhiimka ah ee taban waxay ku fiican yihiin magacyada calaamadaha kuwaas oo xiriir dhow la leh midba midka kale iyo dalabyo la mid ah. Waa muhiim inaad ogaato macnaha ereyada muhiimka ah ee xun. Haddii aadan rabin inaad lacag badan ku bixiso xayeysiisyada, ereyada muhiimka ah ee taban ayaa ah habka ugu fiican ee aad xayeysiiskaaga uga dhigi karto mid khuseeya.

Abuuritaanka xayaysiisyada leh qiime gujis ah ugu yaraan 8%

CTR sare ma aha mitirka kaliya ee muhiim u ah xayaysiinta. Ololayaasha xayaysiisyadu way ku guuldareystaan ​​inay beddelaan sababtoo ah ma beegsanayaan ereyada muhiimka ah ee saxda ah. Si taas looga hortago, waa muhiim inaad tijaabiso shay kasta oo xayeysiiskaaga ah. Cilmi-baarista ereyada muhiimka ah waa qayb kale oo muhiim ah, si xayaysiisyadaada lacag bixinta ay u khuseeyaan. Hadii aad ku guul daraysato inaad sidaa samayso, lacag ayaad khasaarin doontaa.

Waxaad kordhin kartaa qiimaha gujinta adiga oo ka dhigaya xayeysiiskaaga mid lagu qanci karo intii suurtagal ah. Isku day inaad soo jeediso soo jeedin gaar ah. Hubi inaad diirada saarto soo jeedintaada iibka gaarka ah oo sii faa'iidooyinka la taaban karo isticmaalayaashaada. Adigoo fududeynaya in tallaabo la qaado, dadku waxay aad ugu dhow yihiin inay gujiyaan xayeysiiskaaga. Waxa kale oo ay ku caawin doontaa in la qoro nuqul xayeysiis ah. Adigoo raacaya talaabooyinkan, waxaad ku fiicnaan doontaa inaad abuurto xayaysiisyo leh qiime gujis ah ugu yaraan 8%.

Si aad lacag uga samayso Adwords, waxaad u baahan tahay inaad ogaato sida loo dalbado, sida loo hagaajiyo xayeysiisyadaada, iyo sida loo isticmaalo dib-u-taraynta iyo qalabka cilmi-baarista ereyga muhiimka ah. Maqaalkan, waxaad baran doontaa sida loo dalbado, samee qaab tartan, oo samee xayeysiisyo soo jiidasho leh. Haddi aad tahay isticmaale hore ama bilow, macluumaadkani waa lama huraan. Isticmaalka isku xirka AdWords waa mid fudud oo toos ah.

Qiimaha halkii gujiba

Halka qiimaha halkii gujin ee Adwords ay ku kala duwan tahay warshadaha, inta badan way ka yar tahay $1 erayga muhiimka ah. Warshadaha kale, CPC waxaa laga yaabaa in uu sareeyo, sida celceliska qiimaha halkii gujiba ay u dhexeeyaan $2 iyo $4. Laakiin markaad raadinayso inaad lacag ku bixiso xayeysiiska, Waa inaad sidoo kale tixgelisaa ROI. Intaa waxaa dheer, Qiimaha halkii gujiba ereyga muhiimka ah ee warshadaha sida adeegyada sharciga ayaa ka badan kara $50, halka CPC ee socdaalka iyo warshadaha martigelinta ay tahay kaliya $0.30.

Dhibcaha tayada waa arrin kale oo go'aamisa qiimaha halkii gujiba. Qiyaastan waxay ku xidhan tahay ereyada muhiimka ah iyo qoraallada xayaysiiska. Dhibcaha tayada sare leh ayaa tilmaamaya ku habboonaanta iyo sidaas darteed CPC hoose. Sidoo kale, CTR sare waxay tilmaamaysaa in waxa ku jira mareegahaagu ay qiimo leeyihiin. Waxa kale oo ay muujinaysaa sida ay u khuseeyaan xayaysiisyadaadu. Sida aad u jeeddo, CPC way kordhi kartaa marka tartanka ereyga muhiimka ahi uu kordho. Markaa, iska hubi inaad hagaajiso xayaysiisyadaada si aad uga faa'iidaysato iyaga.

Waxaad xisaabin kartaa ROI ee AdWords adiga oo hubinaya bartilmaameedyada warshadaha. Halbeegyada AdWords waxay kaa caawinayaan inaad dejiso yoolalka suuqgeynta oo aad qorsheyso miisaaniyadaada. Tusaale ahaan, ee warshadaha guryaha, celceliska warshadaha ee CPC (Guji Iyadoo loo marayo Qiimaha) waa 1.91% shabakada raadinta, inta ay tahay 0.24% Shabakadda bandhigga. Iyadoo aan loo eegin warshadahaaga, bartilmaameedyadu waa faa'iido markaad dejinayso miisaaniyadaada iyo yoolalkaaga.

CPC sare daruuri maaha xayeysiis ka fiican ama ka jaban. Waxaad kala dooran kartaa tartan toos ah iyo tartan gacanta ah. Dalabka tooska ah way fududahay in la dejiyo, gaar ahaan haddii aad ku cusub tahay AdWords. Qandaraaska gacanta ayaa kuu ogolaanaya inaad xakamayso qadarka lagu bixiyo gujis kasta. Waxa kale oo ay ugu habboon tahay ganacsiyada ku cusub AdWords oo aan lahayn khibrad badan.

Geotargeting waa hab kale oo aad u wanaagsan oo lagu dhimo qiimaha gujista oo aad sare ugu qaaddo kharashaadkaaga xayeysiiska. Adiga oo beegsanaya xayaysiisyadaada ku salaysan halka uu ku nool yahay booqde, farsamadani waxay kuu ogolaanaysaa inaad beegsato daawadayaasha ugu khuseeya. Iyada oo ku xidhan nooca ganacsiga, geotargeting waxay kor u qaadi kartaa CTR, wanaaji Dhibcaha Tayada, oo hoos u dhig Qiimahaaga halkii gujiba. Waxaa muhiim ah in la xasuusto in inta badan la beegsaday xayeysiiskaaga, sida wanaagsan ee istaraatijiyad xayaysiis kuu noqon doonto.

Qaabka tartanka

Waxay u badan tahay inaad maqashay noocyada kala duwan ee dalabaadka ee Adwords. Laakiin sidee ku garan kartaa midka ugu fiican ololahaaga? Marka hore, waa inaad tixgelisaa hadafkaaga ololaha. Ma waxaad isku dayaysaa inaad kor u qaaddo beddelka? Hadday sidaas tahay, markaa waxaad isticmaali kartaa CPC (kharash-guji) u tartamid. Ama, ma waxaad rabtaa inaad riixdo aragtiyo ama beddelaad yar? Waxaad xitaa isticmaali kartaa raadraaca beddelka firfircoon.

Qandaraaska gacanta ayaa bixiya xakameyn dheeraad ah oo lagu beegsanayo xayeysiiska. Intaa waxaa dheer, waxaad dejin kartaa CPC ugu badnaan erayga muhiimka ah waxaadna u qoondayn kartaa miisaaniyad gaar ah. Qandaraaska gacanta ayaa waqti badan qaadata, laakiin waxay dammaanad qaadaysaa in si degdeg ah loo hirgeliyo isbeddel kasta. Si kastaba ha ahaatee, tartanka si toos ah ayaa ku habboon xisaabaadka waaweyn. Way adkaan kartaa in la kormeero oo la xaddido awooddaada inaad eegto sawirka weyn. Qandaraaska gacanta ayaa ku siinaya kontorool guud waxayna noqon kartaa ikhtiyaar wanaagsan haddii aad isku dayayso inaad sare u qaaddo waxqabadka erey gaar ah.

Waxaa jira laba nooc oo qandaraas ah oo ku jira Adwords: Qiimaha-halkii guji (CPC) iyo kharashka-halkii mille (CPM). Kan hore waa kan ugu caansan wuxuuna u fiican yahay xayaysiiyayaasha beegsanaya dhagaystayaal gaar ah, halka kan dambe uu ugu fiican yahay xayaysiiyayaasha raadinaya inay abuuraan mug sare oo taraafikada. Si kastaba ha ahaatee, Labada nooc ee ololaha waxay ka faa'iideysan karaan qaabka tartanka qiimaha-halkii mille. Waxay ku siinaysaa aragti ku saabsan inta aragtiyo ee xayeysiis gaar ah ay u badan tahay inuu helo. Tani waxay si gaar ah waxtar u leedahay ololayaasha suuq-geynta muddada-dheer.

Waxaad la socon kartaa waxqabadkaaga ereyga muhiimka ah adiga oo isticmaalaya qalabka raadraaca beddelka ee bilaashka ah ee Google. Qalabka raadraaca beddelka ee Google ayaa ku tusi doona sida saxda ah inta macmiil ee gujinaya xayeysiisyadaada. Waxa kale oo aad la socon kartaa kharashyada guji kasta si aad u ogaato ereyada muhiimka ah ee kugu kacaya lacag badan. Macluumaadkan ayaa kaa caawin kara inaad samayso go'aan wanaagsan. Qalabkan oo aad gacanta ku hayso, waxaad awood u yeelan doontaa inaad sare u qaaddo beddelkaada adigoo dhimaya qiimaha gujista kasta.

Target CPA-da waxay diiradda saartaa beddelka wadista. Iyada oo nooca qandaraaska ah, Dalabyada ololahaaga waxaa loo dejiyey iyadoo lagu salaynayo qiimaha-iibsi kasta (CPA). Si kale haddii loo dhigo, waxaad bixinaysaa ra'yiga shakhsi ahaaneed ee uu macaamiishu helayo. Halka dalabka CPA uu yahay nooc kakan, ogaanshaha CPA-gaaga ayaa kuu oggolaan doonta inaad dejiso dalabyada ugu waxtarka badan ee ololahaaga. Markaa, maxaad sugaysaa? Bilow maanta oo ku kordhi wax ka beddelkaaga Adwords!

Dib u habeyn

Markaad ganacsi waddo, Dib-u-habaynta Adwords waa hab fiican oo aad kula xidhiidhi karto macaamiishaada oo aad ku gaadho kuwa cusub. Iyadoo Google Adwords, waxaad ku dhejin kartaa qoraalada boggaaga si dadka horay u soo booqday goobtaada ay mar kale u arkaan xayeysiisyadaas. Waxaa loo isticmaali karaa dhammaan kanaalada bulshada, sidoo kale. Dhab ahaan, Tirakoobku wuxuu muujinayaa taas 6 ka baxay 10 Kuwa ka tagay gaadhiga way soo noqon doonaan si ay u dhamaystiraan iibkooda gudaha 24 saacadood.

Dib u habeyntu waxay si fiican u shaqeysaa marka aad beegsato daawadayaasha saxda ah. Tusaale ahaan, haddii ololahaaga dib-u- suuq-geyntu uu ku wajahan yahay dadka mar hore wax ka soo iibsaday mareegahaaga, waa inaad doorataa sawir leh muuqaal iyo dareen ku habboon goobta. Macaamiisha booqday bogga lebiska arooska waxay u badan tahay inay iibsadaan dharka marka loo eego kuwa kaliya ee daalacday goobta. Tani waxay kaa caawin kartaa inaad xayaysiisyadaada ka dhigto mid khuseeya alaabta aad iibinayso.

Hal dariiqo oo wax ku ool ah oo loo isticmaalo dib u habeynta warbaahinta bulshada waa isticmaalka Facebook. Ma aha oo kaliya tani waa hab fiican oo lagu dhalin karo hoggaan, sidoo kale waa hab fiican oo lagu dhiso Twitter soo socda. Twitter ayaa leh wax ka badan 75% isticmaalayaasha mobilada, markaa iska hubi in xayaysiisyadaadu ay yihiin kuwo saaxiibtinimo ku leh moobilka. Ku noqoshada Adwords waa hab fiican oo lagu hubiyo inaad soo jiidato dareenka dhagaystayaashaada oo aad u beddesho macaamiisha.

Ku noqoshada Adwords waxay sidoo kale kaa caawin kartaa inaad beegsato booqdayaasha gaarka ah. Tusaale ahaan, haddii booqde soo booqday website-kaaga ka dibna iibsaday alaab, waxaad abuuri kartaa daawadayaal u dhigma qofkaas. AdWords ayaa markaa u soo bandhigi doonta xayeysiisyadaas qofkaas dhammaan Shabakadda Bandhigga Google. Natiijooyinka ugu wanaagsan, marka hore u kala qaybi booqdayaasha degelkaaga adiga oo is barbar dhigaya tirokoobkooda. Markaad taas samaysay, waxaad awoodi doontaa inaad bartilmaameedsato dadaalkaaga suuq-geyneed ee noocyada gaarka ah ee booqdayaasha.

Cilmi-baarista ereyga muhiimka ah

Si aad uga faa'iidaysato ololahaaga xayaysiiska, waa inaad taqaanaa sida loo abuuro waxyaabo khuseeya. Suuqgeynta nuxurku waa mowduuc weyn maalmahan. Si loo abuuro waxyaabo soo jiidan doona macaamiisha, waa in aad baartaa shuruudaha laxidhiidha niche-kaaga oo aad galiso Google. Lasoco inta baaritaan ee la sameeyay shuruudahan bishii, iyo inta jeer ee dadku gujiyaan xayeysiisyada shuruudahan. Markaa, ka samee waxyaabo ku xeeran raadinta caanka ah. Sidan, kaliya ma u abuuri doontid waxyaabo tayo leh macaamiishaada, laakiin waxa kale oo aad heli doontaa fursad fiican oo lagugu daro.

Habka ugu waxtarka badan ee lagu bilaabi karo cilmi-baarista ereygaaga muhiimka ah waa inaad abuurto qof wax iibsada, ama macaamiil ku habboon. Abuur shakhsi iibsadaha adiga oo aqoonsanaya sifooyinka, saameeya, iyo caadooyinka gadashada ee macaamiishaada ugu fiican. Iyada oo ku saleysan xogtan, waxaad hoos u dhigi kartaa liiska ereyada muhiimka ah ee suurtogalka ah. Markaad haysato qof wax iibsada, waxaad isticmaali kartaa qalab cilmi baaris ah si aad u hesho ereyada muhiimka ah ee ugu muhiimsan. Markaa, waxaad ogaan doontaa kuwa leh suurtagalnimada ugu sareysa ee darajada.

Sida kor ku xusan, diiradda AdWords cilmi-baarista ereyada muhiimka ah waxay ku wajahan tahay ujeedada. Google wuxuu bartilmaameedsanayaa isticmaalayaasha kuwaas oo si firfircoon u raadinaya xalka. Kuwa London ka raadinaya shirkad summadeed ma arki doonaan xayeysiiskaaga, halka kuwa ka baadhaya joornaalka moodada laga yaabo inay u baadhayaan waxbarasho. Adigoo isticmaalaya ereyada muhiimka ah ee u dhigma, waxaad heli doontaa macaamiil la bartilmaameedsado oo runtii raadinaya waxaad bixinayso. Baarayaashani waxay aad ugu dhow yihiin inay gujiyaan xayeysiiskaaga haddii ay ku aqoonsan karaan.

Waxaad isticmaali kartaa qorsheeye ereyga muhiimka ah si aad u aragto weedhaha leh mugga raadinta ugu badan, iyo inta jeer ee erey cayiman la raadiyay bil kasta. Marka lagu daro mugga raadinta bilaha ah, Waxa kale oo aad eegi kartaa isbeddellada wakhtiga dhabta ah, oo ay ku jiraan xogta Google Trends iyo xogta deegaankaaga. Iyadoo tan, waxaad go'aamin kartaa in weedha ay leedahay mug raadin sare iyo in ay isbedelayso ama kor u kacayso. Marka cilmi-baadhista ereygaaga muhiimka ahi dhammaato, waxaad yeelan doontaa liis ereyo muhiim ah oo laxiriira si aad u beegsato xayeysiisyadaada.