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E i ai le tele o faigata tauvaga mo upu autu i totonu o pisinisi, Ua avea nei ala o faasalalauga faaleagafesootai ma lalolagi totogi-ona-taalo, ma le suʻega leo, Faʻasalalauga faʻailoaina, ma isi. tiaʻi le togi i mea uma, o le a le mea e fai i le SEO. Google o loʻo faʻalauteleina ma faʻafouina lona lautele seti o oloa, lea e faigata ai mo le faʻasalalauga masani, alu i luma o oloa o loʻo i ai. Ona o lenei, ua matou maua le sili atu Google Ads aga mo le tausaga 2021 tuʻufaʻatasia, e fesoasoani ia te oe fuafuaina le saʻo tauvaga maketiina mo lau pisinisi lenei tausaga fou.
Google e iai le tomai tele i le atamai faafoliga (KI) inivesi, ma le poto poto faʻapitoa o se tasi o na eseʻese taunuʻuga o tupe teu faʻafaigaluega na faia. E manaʻomia ona e faʻamatalaina lau faʻasalalauga i Google, ona iloa ai lea e le Smart Bidding, faʻafefea ona maua ia saʻo i totonu o lau paketi. O le Smart bidding e aoga mo le tele o sini a le PPC, lalo ifo:
• Manulauti CPA: Gaosia fou taʻitaʻi ma tagata faʻatau i le manaʻoga tau mo le mauaina.
• ROI faʻapitoa: Ausia le sili ona lelei toe maua i luga o tupe teufaafaigaluega (TUPU) mo au tupe faʻaalu.
• Faʻateleina le liuaina: Faʻaleleia le tulaga o lou liua ma faʻasalalauga.
Google fa'alauiloa Discovery Ads i tausaga ua mavae. Nei o faʻasalalauga a le atunuʻu, o loʻo tautuaina ile siosiomaga Google Feed.
E pei lava o le faʻaaliga- poʻo faʻasalalauga i luga o le YouTube o faʻasalalauga maua ia e manaia i le vaʻai ma feaveaʻi. Faʻatasi ai ma Google's Discovery Ads, e le gata ina maua e le au maketi ni faʻamoemoe i le Discover feed, ae faʻapea foʻi i meaʻai a le YouTube ma Gmail.
Google Lens o se masini su'esu'e ata na ofoina mai e Google, o mea faitino ma faʻailoga faʻamaumau e ala i se polokalama a le atunuʻu. O loʻo aofia foʻi i Google Photos ma luga o telefoni Android faʻatasi ai ma le Google Assistant ma le Google app.
A'o to'atele tagata fa'atau failauga atamai ma su'e Google i masini feavea'i, o le tusitusiga-faʻavae sailiga o le a faifai malie faʻaititia atili. Ma o lona uiga o faʻafitauli tetele mo tagata faʻasalalau. A o tagata o ese mai le tusitusiga-faʻavae sailiga, tagata faasalalauga e tatau ona sailia se auala, ia fai pea le maketi.
Aʻo leʻi oʻo i lenei tausaga, na faʻasalalau e Google le beta version o faʻasalalauga fou o faletusi. Latou te amio faʻapei o faʻasalalauga a le Facebook ma faʻailoa mai ia latou e tu matilatila mai, tagata faʻaaoga feaveaʻi mafai ona faʻaseʻe, ia maua atili faʻamatalaga vaʻaia e uiga i se faʻailoga, ia maua se oloa poʻo se tautua.
