Tag: Google Adwords Agency

Adwords is a pay-per-click (PPC) advertising platform. It works with a bidding model, which means that you pay for every click of your ad. Although it can be costly, this service can boost brand awareness. Peitai, it’s important to know the basics before you dive into it.

Adwords is a pay-per-click (PPC) advertising platform

PPC advertising allows marketers to target customers at any stage of their customer journey. Depending on what the customer is searching for, PPC ads may appear in search engine results or social media. Advertisers can customize their ad copy to target a particular audience and their location. E lē gata i lea, they can tailor their ads based on the time of day or the device they are using to access the web.

The PPC advertising platform allows businesses to target their audiences and increase their conversion rates. It is possible to target a certain group of customers using specific keywords. Using more specific keywords means reaching fewer visitors, but a higher percentage of them will turn into customers. I le male, advertisers can target customers by geography and language.

Pay-per-click advertising is a huge industry. Alphabet alone generates over $162 billion in revenue per year through its ad platforms. While there are several platforms for PPC advertising, the most popular ones are Google Ads and Bing Ads. Mo le tele o pisinisi, Google Ads is the best place to begin. PPC platforms offer many different ways to set up your campaign.

The PPC advertising platform is easy to understand but complicated to manage. Pay-per-click advertising can cost a lot of money and requires a lot of time. O le mea e lelei ai, Google has made the process simpler by offering an automated system that helps with keyword research and bidding. With AdWords, advertisers can customize the look and feel of their ads.

When using the pay-per-click advertising platform, it is important to evaluate the performance of ad campaigns and target their target audience. Using built-in analytics or separate analytics software can help marketers understand how their campaigns are performing and refine their efforts based on the results. I le male, contemporary PPC advertising platforms offer customizable ad formats and targeting options, enabling advertisers to optimize campaigns for any business.

It uses a bidding model

Smart bidding is a powerful tool that can help you increase the number of conversions from your ad campaigns. This model automates the fine-tuning of your bids for the best results. This can result in higher conversion volume and greater revenue. The process is not instantaneous, peita'i; it will take some time to adjust and learn from your campaign’s data.

Bidding can make or break your campaign. To decide which type of bid is right for you, first determine your goals. Different goals will require different bid strategies. Faataitaiga, if you are targeting website visitors, you should focus on clicks. Ae o lesi foi itu, if you’re aiming to generate more downloads and revenue, you should opt for CPA or Cost-per-acquisition campaigns.

If your goal is brand awareness, focus on clicks and impressions. Make sure to monitor how your ad performs and adjust your bids accordingly. You can also check your ROI by changing the budget for a day. This bidding method is not as complicated as it sounds, and it allows you to try different strategies without putting too much effort into it.

Smart bidding optimizes your campaigns by using conversion data from Google Ads. I le faia o lenei mea, you can avoid over-bidding and maximize the number of conversions you generate. If your average cost per conversion is less than your budget, you should choose this strategy to increase your spending based on this.

Google’s internal data shows that optimizing for value can result in clear gains. It’s known to boost conversion value by 14% for search campaigns, while up to 30% for Smart Shopping and Standard Shopping campaigns. This means that it can yield higher ROI and lower CPLs.

It can be expensive

AdWords is a popular marketing channel that can be very expensive if not managed correctly. Having a budget and managing your budget properly are important for a successful campaign. A good account manager can help you with this. Ensure that your ad budget is in line with your marketing goals.

Using negative keywords to exclude unwanted keywords will save your budget. E ala i le fa'aogaina o upu fa'aletonu, you will limit the number of advertisements you receive for certain keywords. This will help you answer users’ queries more effectively and thus save you money. I le male, you will spend less money if you have more relevant ads.

It can raise brand awareness

There are a number of ways to increase brand awareness. One of the most effective is by creating a referral program. The purpose of this program is to get consumers to recommend your business to their friends and family. You can do this through the use of promotional gifts. These gifts are often useful or attractive, and they leave a lasting impression on prospects. They also make it easier to remember your brand.

Another way to raise brand awareness is through content. You can create blog posts and content about your products and services and incorporate informational keywords to help your audience get to know your business. These keywords should match the searches people make as they begin their buying journey or learn more about your products. You can use tools like Ahrefs, SEMrush, and Moz Keyword Explorer to determine the keywords that are relevant to your audience.

Organic social media is also a great way to raise brand awareness. You need to create high-quality content that evokes an emotional reaction in your followers. Your social media content should add value to their lives. Providing free samples is an effective way to increase brand awareness. It is also important to create partnerships with other brands with similar goals. Partnering with other brands will help both companies reach more people and increase trust between their audiences.

One way to increase brand awareness is to create content through video. By using video, you can increase your viewers’ attention spans and create a higher rate of brand awareness. People look for video content that has genuine content. You can use in-house employees or outsourced talent to create videos, and these videos can become popular influencers that help spread positive brand awareness.

It can increase conversions

While you’re using Adwords for your online business, you should always monitor the quality of conversions. If your conversion rate is low, there are several things you can do to improve it. One of the first things you can do is reach a wider audience. I le faia o lenei mea, you can see which ad type is most effective. You can also use the Enhanced CPC feature to automatically bid up to 30% higher for keywords that lead to conversions.

One of the biggest problems many online businesses have is that they have limited time to pull in users. The key is to make the most of the time you have to draw users. You should create landing pages that are responsive and adjust for different breakpoints. This will help your website work better on all devices, reduce drop-offs, and create a stronger path to conversion. Adwords can be particularly effective if you create mobile-friendly landing pages.

O le polokalame AdWords e mafai ai e tagata faʻasalalau ona tuʻuina faʻasalalauga mo le tele o oloa poʻo auaunaga. E masani lava, e fa'aogaina e le au fa'asalalauga se fa'ata'ita'iga totogi-pe-kiliki. Peitai, e mafai fo'i ona latou fa'aogaina isi metotia tauofo, e pei ole tau ile fa'aaliga po'o le tau ile mauaina. E fa'atagaina fo'i e AdWords tagata fa'aoga e fa'atatau i tagata fa'apitoa. I le male, e mafai e tagata faʻaoga faʻapitoa ona faʻaogaina le tele o mea tau maketi, e aofia ai upu fa'atupuina ma nisi ituaiga o fa'ata'ita'iga.

Tau ile kiliki

Ole tau ile kiliki mo Adwords ose metric taua e siaki ai pe a fausia se faʻatauga tau maketi. E mafai ona eseese e faalagolago i le tele o mea, e aofia ai le lelei o au upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. Peitai, e iai auala e fa'asilisili ai au tauofoga mo le ROI sili.

O se tasi o auala e faʻaititia ai lau tau ile kiliki ole faʻaleleia o le togi lelei o au faʻasalalauga. Google fa'aaoga se fua fa'atatau e ta'ua o le CTR e fa'ailoa ai le lelei. Afai e maualuga lau FMT, e fa'ailo ia Google o au fa'asalalauga e talafeagai i le su'esu'ega a le tagata asiasi. O se sikoa maualuga maualuga e mafai ona faʻaititia ai lau tau ile kiliki e oʻo atu i 50%.

Ole averesi tau ile kiliki mo Adwords e faʻalagolago ile tele o mea, e aofia ai lau pisinisi, le ituaiga oloa po'o auaunaga o lo'o e ofoina atu, ma le au maimoa. Faataitaiga, o le pisinisi tafaoga faamasani ma le tagata lava ia e sili ona maualuga le fua faatatau o le kiliki, a'o pisinisi fa'aloia e maualalo le averesi.

Ole tau ile kiliki mo Adwords e eseese lautele, ma e mafai ona maualalo e pei o $1 pe maualuga e pei o $2. Peitai, o loʻo i ai le tele o alamanuia e maualuga ai CPCs, ma o nei pisinisi e mafai ona faʻamaonia CPC maualuga ona o le olaga atoa o latou tagata faʻatau e maualuga. O le averesi CPC mo upu autu i totonu o nei alamanuia e masani lava ona i ai i le va $1 ma $2.

Tau ile kiliki mo Adwords e mafai ona vaevaeina i ni faʻataʻitaʻiga eseese se lua: fua fa'atatau ma fa'avae tauofo. O le mea mulimuli e aofia ai le tagata faʻasalalauga e malilie e totogi se aofaʻi mo kiliki taʻitasi, a o le muamua o se faʻatatau e faʻatatau i le aofaʻi o tagata asiasi. I le faʻataʻitaʻiga o fua faatatau tumau, e malilie uma le tagata faasalalau ma le tagata faasalalau i se aofaiga patino.

Sikoa lelei

Ole togi lelei ole vaega taua ole Adwords, se fuataga o le lelei o lau faʻasalalauga e fetaui ma lau upu autu. O le sili atu ona fetaui lau upu autu, o le a sili atu lau fa'asalalauga. O le la'asaga muamua i le fa'aleleia atili o lau sikoa fa'asalalauga o le malamalama lea pe fa'afefea ona feso'ota'i le kopi o lau fa'asalalauga i lau upu autu. Ona, e mafai ona e fetuutuunai le tusitusiga i lau faʻasalalauga e faʻaleleia ai lou talafeagai.

Lona lua, o lau Quality Score o le a a'afia ai le tau ile kiliki (CPC). Ole Sikoa maualalo maualalo e mafai ona si'itia lau CPC, ae o le aafiaga e mafai ona eseese mai upu autu i upu autu. E ui e mafai ona faigata ona vaʻaia vave aʻafiaga, o faʻamanuiaga o se Sikoa Tulaga maualuga o le a fausia i le taimi. O le togi maualuga o lona uiga e aliali mai au fa'asalalauga ile pito i luga e tolu i'uga.

E fa'amauina le togi lelei o le AdWords i se tu'ufa'atasiga o mea e tolu. O nei mea e aofia ai le aofaʻi o fefaʻatauaiga e te mauaina mai se faʻasalalauga, pe o oe o se tagata amata, po'o se tagata fa'aoga maualuga. Google tauia i latou e iloa mea o loʻo latou faia ma faʻasalaina i latou o loʻo faʻaauau pea ona faʻaogaina auala tuai.

O le i ai o se Sikoa maualuga maualuga o le a faʻateleina ai le vaʻaia o lau faʻasalalauga ma faʻateleina lona aoga. E mafai foi ona fesoasoani e faʻateleina le manuia o lau faʻasalalauga ma faʻaititia le tau ile kiliki. E ala i le fa'ateleina o lau Sikoa Tulaga, e mafai ona e fa'atauva'a fa'atauva'a maualuga. Peitai, pe afai e maualalo lau Quality Score, e ono afaina ai lau pisinisi.

E tolu mea e a'afia ai lau Sikoa Tulaga ma le fa'aleleia o mea uma e tolu o le a fa'aleleia ai lou fa'avasegaina i fa'asalalauga. O le mea muamua o le faʻasalalauga kopi lelei. Ia mautinoa o lau fa'asalalauga e fetaui ma au upu autu ma si'osi'omia e tusitusiga talafeagai. O le vaega lona lua o le itulau tulaueleele. Google o le a avatu ia te oe se Sikoa Tulaga maualuga pe afai o lau itulau tulaueleele e iai faʻamatalaga talafeagai.

Ituaiga fetaui

Tulaga fetaui i Adwords e mafai ai e tagata faʻasalalau ona pulea a latou tupe faʻaalu ma oʻo atu i se au maimoa. O ituaiga fa'atusa e fa'aoga i le toetoe o fa'asalalauga totogi uma ile initaneti, e aofia ai Yahoo!, Microsoft, ma Bing. O le sili atu le sa'o o se ituaiga fa'atusa, o le maualuga o le fua faatatau o le liua ma le toe faafoi o tupe teufaafaigaluega. Peitai, e la'ititi le o'o atu o fa'asalalauga e fa'aogaina upu fa'atusa tonu.

Ina ia malamalama pe faʻafefea ona fetaui lelei au upu autu mo lau faʻasalalauga, va'ai muamua i lipoti o fa'amatalaga su'esu'e. O nei lipoti e fa'aali atu ia te oe upu e su'e e tagata a'o le'i kiliki i lau fa'asalalauga. O nei lipoti o loʻo lisiina ai foi le “ituaiga fetaui” mo upu su'esu'e ta'itasi. Ole mea lea e mafai ai ona e faia suiga ma fa'amalieina mo upu sili ona aoga. E lē gata i lea, e mafai ona fesoasoani ia te oe e iloa upu le lelei ma faʻaumatia i latou mai lau faʻasalalauga.

Filifilia o se ituaiga fetaui o se vaega taua o le faʻaleleia atili o lau faʻasalalauga AdWords. E tatau ona e mafaufau ma le totoa i au faʻasalalauga sini ma le paketi na e setiina mo le faʻasalalauga. E tatau foi ona e amanaia uiga o lau faʻasalalauga ma faʻalelei e tusa ai ma i latou. Afai e te le o mautinoa po o le a le ituaiga fa'atusa e fa'aoga, e mafai ona e feutagai ma se tagata tomai faapitoa.

Ole ituaiga fa'afetauiga masani ile Adwords ole fa'atusa lautele, o lona uiga o fa'asalalauga o le a fa'aalia i luga o su'esu'ega mo upu ma fasifuaitau e tutusa ma oe. O lenei filifiliga e mafai ai fo'i ona e fa'aofi i ai upu tutusa ma fa'aliliuga vavalalata o lau fa'aupuga i au fa'asalalauga. O lona uiga o le ae maua atili faʻamatalaga, ae o le ae maua le feoaiga maualalo.

E ese mai le fetaui lautele, e mafai foi ona e filifili fuaitau tutusa. Fa'atusa upu e mafai ai ona e fa'atatau i se au maimoa to'alaiti, o lona uiga o lau fa'asalalauga o le a fa'aalia i nisi su'esu'ega talafeagai. I ata vaaia, fa'atasiga lautele e mafai ona maua ai fa'asalalauga e le fa'atatau i mea o lo'o i totonu o lau 'upega tafa'ilagi.

Talafa'asolopito o tala a le AdWords

Ina ia malamalama pe faʻafefea ona suia lau faʻasalalauga Adwords, e aoga le i ai o se tala fa'asolopito. Google e tu'uina atu lenei fa'aoga i ona tagata fa'aoga, o lea e mafai ai ona e iloa le mea na suia ma le taimi. E mafai foi ona fesoasoani le tala faasolopito o suiga e iloa ai le mafuaaga i tua o se suiga faʻafuaseʻi i lau faʻasalalauga. Peitai, e le o se mea e suitulaga i fa'aaliga fa'apitoa.

AdWords's change history tool o loʻo i totonu o Meafaigaluega & Iloiloga Tab. A mae'a ona e fa'apipi'iina, kiliki “Suiga Talafaasolopito” e matamata i suiga uma ua faia i lau teugatupe. Ona, filifili se taimi faatulagaina. E mafai ona e filifilia se aso poʻo se vaiaso, pe filifili se fa'asologa o aso.

Toe tulimata'i

E mafai ona faʻaogaina le toe faʻaleleia e faʻatatau i tagata faʻaoga e faʻavae i luga oa latou gaioiga i lau 'upega tafaʻilagi. O lesi foi mea, e mafai ona e taulaʻi i tagata asiasi oe na vaʻai i se faʻasalalauga i lau itulau fale. E mafai ona e faʻaogaina lenei metotia e auina atu ai tagata asiasi i se itulau tulaueleele e sili ona lelei mo oloa poʻo auaunaga latou te fiafia i ai.. E faapena foi, e mafai ona e toe faʻaogaina tagata faʻaoga e faʻavae i luga oa latou fegalegaleaiga ma au imeli. O tagata e tatala ma kiliki soʻotaga i au imeli e masani ona sili atu le fiafia i lau faʻailoga nai lo i latou e leai.

O le ki i le manuia o le toe faʻatulagaina o le malamalama pe faʻafefea ona faia lau au maimoa. E ala i le malamalama i uiga o au tagata asiasi, e mafai ona e faʻatatau i vaega faʻapitoa ma faʻasalalauga Adwords. O nei fa'asalalauga o le a fa'aalia i luga o upega tafa'ilagi ile Google Display Network, lea e mafai ai ona e aapa atu i le tele o tagata. Faataitaiga, pe afai o lau 'upega tafaʻilagi e faʻafeiloaʻi tamaiti, e mafai ona e fatuina se vaega o tagata ma faʻaaogaina e faʻatatau i faʻasalalauga faʻasalalau i luga o upega tafaʻilagi a tamaiti.

O fa'asalalauga mo le toe fa'atatauina e mafai ona fa'aoga kuki e siaki ai le nofoaga o se tagata asiasi fou. O lenei faʻamatalaga e aoina e le Google's re-targeting platform. E mafai fo'i ona fa'aogaina fa'amatalaga le iloa e uiga i su'esu'ega masani a tagata asiasi muamua e fa'aalia ai fa'asalalauga e feso'ota'i ma oloa na va'aia e le tagata fa'aoga..

O le isi auala e faʻatino ai le toe faʻatulagaina e ala i faʻasalalauga lautele. Facebook ma Twitter o ni fa'asalalauga fa'asalalau ta'uta'ua e lua mo lenei. Facebook o se meafaigaluega sili mo le fausiaina ma le faafaileleina. Ua uma le Twitter 75% o ona tagata fa'aoga i masini feavea'i, ia mautinoa e fai au fa'asalalauga fa'alelei feavea'i. Toe faʻatulagaina ma Adwords o se auala mamana e puʻeina ai le mafaufau o lau au maimoa ma faʻaliliuina i latou i tagata faʻatau.

Afai o oe o se SaaS oloa poʻo SaaS kamupani, ona mafai lea e Adwords ona avea ma auala sili e faʻateleina ai le tuputupu aʻe. Adwords e fa'atagaina oe e faia fa'asalalauga fa'asalalauga mo au oloa po'o au'aunaga, ma e faigofie ona e faia se faʻasalalauga i minute. Ona mafai lea ona e tuʻuina atu mo le iloiloga, ma e mafai ona ola lau fa'asalalauga i totonu o ni nai aso. Pe mafai foʻi ona e faʻafaigaluegaina se ofisa PPC faʻapolofesa e atiaʻe se faʻasalalauga faʻasalalauga mo lau pisinisi e faʻateleina ai le tuputupu aʻe. O le a latou tusia foʻi ni talosaga e leai se totogi mo oe.

Upu autu e maualuga su'esu'ega

A e manaʻo e faʻatatau i le lautele lautele, e te manaʻo e mafaufau i se upu autu e maualuga le suʻesuʻega. O se fa'aupuga lautele o le a fesoasoani ia te oe e maua atili ai le faʻaalia ma auina atu le tele o fefaʻatauaiga i lau 'upega tafaʻilagi. Peitai, ia nofouta e le sa'o i taimi uma masini su'esu'e. O lona uiga o le maualuga o le suʻesuʻeina o upu autu o le a sili atu le tauvaga ma o lea, atonu e maualuga atu le tauofoga fautuaina. O le mea lea e taua ai le suʻeina o se upu autu e le faʻatauva tele ma e le faʻaaogaina le tele o lau paketi.

O le mea e lelei ai, o lo'o i ai nai auala e su'e ai fa'aupuga e maualuga le su'esu'ega. Tulaga tasi, e mafai ona e vaʻavaʻai i voluma suʻesuʻe masina. O nisi fa'aupuga o lo'o i ai le si'i tele i le su'esu'ega i le masina o Oketopa ma Tesema. O isi masina atonu e maualalo le tele o su'esu'ega. O lona uiga e tatau ona e fuafua lau mataupu e tusa ai i le tausaga atoa. O le isi auala e suʻe ai upu autu ma le maualuga o suʻesuʻega o le faʻaogaina lea o faʻamaumauga a Google Trends poʻo faʻamatalaga Clickstream e iloa ai lo latou lauiloa.

O le taimi lava e te iloa ai upu autu e maualuga i le tele o suʻesuʻega, e mafai ona e amata iloiloina i latou mo lo latou talafeagai. Ole maualuga ole su'esu'ega upu e sili ona maualuga le fa'atupuina o feoaiga, a'o le maualalo le voluma keyword o le a maua ni feoaiga laiti. Ose tulaga lelei, e tatau ona taulaʻi au upu autu i ituaiga o tagata o loʻo suʻeina lau oloa faʻapitoa poʻo auʻaunaga. O lenei auala, e mafai ona e mautinoa o lau faʻasalalauga o le a tosina mai ai le au maimoa saʻo.

Fa'aopoopo i le maualuga o le su'esu'ega, e tatau foi ona e mafaufau i le tauvaga o se upu autu. O upu autu e maualalo le suʻesuʻega e sili atu ona faigofie ona faʻatulagaina ma maua ai se tauvaga maualalo. E taua tele lenei mea pe afai e te manaʻo e tosina mai se numera tele o tagata asiasi fou. E taua foi le mafaufau i le mea moni o le maualuga o le suʻesuʻeina o upu autu o le a manaʻomia ai le tele o taimi ma taumafaiga e oʻo atu i tulaga maualuga.

O le Moz Keyword Explorer o se meafaigaluega sili e faʻaoga e suʻesuʻe ai le tauvaga o upu autu. E leai se totogi e fa'aoga ma e sau ma le Moz Pro suite. Afai o loʻo e suʻeina se meafaigaluega auʻiliʻili upu sili atu, atonu o le filifiliga sili lea mo oe. E maua ai se fa'aaliga fa'apitoa o le fa'atauva'a o se upu autu ma fautua mai isi fa'amatalaga talafeagai. O lo'o fa'aalia ai fo'i fa'ailoga o le pule fa'alenu'u ma le pule o itulau mo fa'aupuga maualuga.

Fa'atasiga lautele e mafai ai ona e o'o atu i le au maimoa sili

A oʻo mai i upu autu ile Google Adwords, fa'atasiga lautele o le tulaga fa'aletonu. O lenei mea e mafai ai e oe ona oʻo atu i le lautele lautele e mafai. Peitai, o le faʻafitauli i le faʻatusatusaga lautele e le mafai ona e faʻatatauina foi lau au maimoa. I le male, e mafai ona maumau le tele o lau paketi.

Ina ia faalaiti lau au maimoa, e mafai ona e fa'aoga fuaitau tutusa. O lenei filifiliga e mafai ai ona e fa'aogaina le tele o fesuiaiga o au upu autu, e pei o suiga vavalalata o lau upu autu poʻo se fuaitau e sau i luma poʻo le maeʻa o lau fuaitau. O lenei fa'atulagaga o le a fa'ate'aina ai fo'i le avanoa e fa'aalia ai fa'asalalauga mo fa'amatalaga le talafeagai.

O le isi iloiloga taua pe a o'o mai i upu fa'afetauiga o le tele o fesuiaiga o lau upu autu o le a aliali mai i fa'asalalauga. O le fa'atusatusaga lautele o le tulaga fa'aletonu i Google Adwords ma o le a fa'aalia au fa'asalalauga mo suiga uma o se fuaitau autu. O lenei ituaiga upu fa'afetauiga o le a maumau le tele o tupe e ala i le fa'aosoina o fa'asalalauga mo upu uiga tutusa ma sipelaga sese., ia e le o taulai i ai. Ole fa'atusatusaga lautele ose tasi lea o fa'aupuga fa'atusa e sili ona lauiloa. E te maua ai le aapa sili, ae e mafai ona afaina ai lau kiliki-i luga fua faatatau.

O le isi fa'amanuiaga ole fa'atusatusaga lautele o le fa'atauva'a fa'atauva'a nai lo le vaapiapi ta'aloga. O upu fa'atusa lautele e matua le manino foi, o lona uiga e mafai ona latou o'o atu i tagata e le mana'omia au 'au'aunaga. Faataitaiga, pe afai e iai sau kamupani su'e su'e maketi numera, e mafai ona e fa'avasegaina mo le upu fa'atusa lautele “maketiina numera.” O le a mafai ai e au fa'asalalauga ona o'o atu i tagata o lo'o su'e ata fa'atauga fa'atekinolosi ma polokalame.

O le malamalama i upu fa'atusa o le a sefe ai tupe ma fesoasoani ia te oe e fa'atautaia faila fesoasoani. O upu fa'atusa lautele e masani lava ona itiiti le fa'atatauina ma maualalo togi lelei, ae latou te aumaia le aofaiga aupito maualuga o feoaiga. O upu fa'atusa lautele e le fa'apitoa, ae e mafai foi ona i ai se latou CPC maualalo. Ina ia maua le tupe sili mo lau tupe, fa'aoga se ta'iala fa'atutusa lautele e tu'ufa'atasia ai upu lelei ma se fa'aupuga po'o se upu fa'atusa tonu.

O le fetaui lautele o le filifiliga sili lea pe a e manaʻo e oʻo atu i le lautele o le au maimoa. E le umi se taimi e faʻatulaga ai ma e mafai ona toe fesuiaʻi e aunoa ma se faʻalavelave faʻamatalaga. E lē gata i lea, e tu'uina atu ia te oe le tele o avanoa e o'o atu ai i tagata fa'alogo eseese.

Tau ile kiliki

Tau ile kiliki mo faʻasalalauga Adwords e mafai ona fesuisuiaʻi tele e faʻatatau i lau pisinisi. Mo le tele o upu autu, e te totogia solo $1 ia $2 i le kiliki. Peitai, CPC e mafai ona sili atu ona maualuga i nisi pisinisi, e pei o auaunaga faaloia. Faataitaiga, le tau ile kiliki mo auaunaga fa'aloia e mafai ona o'o atu ile $50 i le kiliki, ae o le tau mo femalagaaiga ma talimalo e maualalo e pei o $0.30. Peitai, e sili i taimi uma le faʻaogaina o lau ROI aʻo leʻi faʻatinoina se faʻasalalauga Adwords.

Mo tagata faasalalau, tau ile kiliki mo Adwords e fuafua ile ituaiga oloa poʻo auʻaunaga e te ofoina atu. Afai e te fa'atau atu a $15 oloa e-pisinisi, ona leai lea o se uiga e totogi $20 i le kiliki. Peitai, pe a e fa'atau atu a $5,000 auaunaga, ole tau ile kiliki mo lau fa'asalalauga e mafai ona maualuga $50 i le kiliki.

Tau i le kiliki mo Adwords o se pasene o tupe maua e maua mai kiliki taʻitasi. E eseese e fa'atatau i le ituaiga o oloa fa'asalalau ma le pepa fa'atatau a le tagata fa'asalalau. Faalaua'itele, o le sili atu ona taua o se oloa, o le maualuga o le tau ile kiliki. E mafai ona fa'atalanoa se tau maualalo ma lau tagata tala'i, aemaise pe afai o loʻo e galue i se konekarate umi.

Adwords fa'atagaina oe e fa'aogaina fa'ata'ita'iga tauofo eseese, e aofia ai su'esu'ega fa'aliliuga malosi ma tauofoga CPC. Po'o fea lava fa'ata'ita'iga tauofo e te filifilia e fa'alagolago i au sini fa'a'upuga atoa. O le fa'aaogaina o tauofoga CPC mo au fa'asalalauga e mafai ona fa'ateleina ai lou liliu mai, a'o su'esu'ega fa'aliliuga malosi e mafai ona fa'aosoina ai au fa'aaliga.

Tau ile kiliki mo Adwords e le faʻamautu, ma suiga i le aluga o taimi. O lo'o maua fa'amaumauga lata mai ile SECockpit. I luga o masini feaveaʻi, o le tau CPC o loʻo faʻaalia i se koluma e taʻua “CPC averesi”. Google fai mai e sili atu le sa'o o lenei koluma nai lo le Tool Keyword Tool tuai, o lona uiga o le tau o le CPC atonu e ese teisi ile SECockpit.

E ui o le maualuga CPC o lona uiga o loʻo e totogia tele mo kiliki uma, e mafai foi ona faauigaina o lau faʻasalalauga e le o faʻatasi ma lau au maimoa ma e tatau ona e suia lau fuafuaga faʻatatau. I le isi itu, ole CPC maualalo o lona uiga o loʻo e mauaina le tele o kiliki mo lau paketi. Faʻalagolago i sini a lau kamupani, e mafai ona e fetuutuunai lau CPC e faʻatatau i lau faʻamoemoega Return on Investment.

Sikoa lelei

Adwords’ O le Quality Score o se mea taua i le fuafuaina o le tuʻuina o au faʻasalalauga ma le tau ile kiliki (CPC) e te totogia. O le maualuga o le sikoa o lona uiga o au faʻasalalauga e foliga mai e tosina mai ai feoaiga lelei ma faʻaliliu lelei. E tele mea e a'afia ai lenei togi. E ui o le FMT o se tasi o mea sili ona taua, e tele foi isi e ao ona mafaufau iai.

O le togi lelei o lau fa'asalalauga o se ata o lau 'upega tafaʻilagi ma ituaiga o faʻasalalauga o loʻo e faʻatinoina. O le i ai o se togi maualuga maualuga o lona uiga o au faʻasalalauga e talafeagai ma fesoasoani i lau au maimoa. O le faʻateleina o lau togi lelei o le a fesoasoani ia te oe e faʻateleina ai lau faʻasalalauga.

O fa'asalalauga e maualuga atu sikoa maualuga o le a fa'aalia maualuga i luga o itulau su'esu'e. I le male, o se togi maualuga maualuga e mafai ona taʻitaʻia i se tulaga maualuga faʻasalalauga, fa'aali atili lau fa'asalalauga i lau au fa'atatau. O lenei mea e mafai ona taʻitaʻia ai se tau maualalo ile kiliki ma maualuga le manuia o faʻasalalauga.

Ina ia fa'asilisili le Sikoa Tulaga o lau fa'asalalauga, ia mautinoa o lau kopi e fetaui ma au upu autu. Kopi fa'asalalauga e le talafeagai e ono fa'aseseina i tagata fa'aoga. Ose tulaga lelei, o le kopi fa'asalalauga e tatau ona talafeagai ma pu'e, e aunoa ma le se ese mamao ese mai le ala. I le male, e tatau ona siosiomia i tusitusiga talafeagai e fetaui ma upu autu. I le faia o lenei mea, e mafai ona e fa'amautinoa o lo'o maua e le fa'asalalauga ni kiliki sili ona talafeagai.

Ole Sikoa Tulaga o lau fa'asalalauga ose tasi lea o mea e sili ona taua ile fa'amoemoeina ole tu'uga o lau fa'asalalauga ile su'esu'ega.. O lenei fa'ailoga e fa'avae i luga o le tele o mea, e aofia ai lau fa'asalalauga tusitusiga, fetaui upu, ma le fa'atatauina o le itulau e tula'i mai. Afai e maua e lau fa'asalalauga se Sikoa maualuga, e tatau ona fa'aalia i le itulau lona lua po'o le tolu o fa'ai'uga o su'esu'ega.

O itulau tulaueleele e iai foi se sao taua i suiga. O se itulau tulaueleele e leai se avanoa pa'epa'e ma pisi tele i lanu o le a ta'ita'ia ai tagata asiasi e alu ese mai le itulau. Ina ia faʻaleleia fua o le liua, e tatau ona pupuu lau itulau tulaueleele, leisa-taulai, ma e aunoa ma le tele naua o faalavefau.

Adwords o se meafaigaluega mamana e faʻalauiloa ai lau 'upega tafaʻilagi. E mafai ona tulia le faitau afe o tagata asiasi fou i lau 'upega tafaʻilagi i se mataupu o minute. Peitai, e taua tele le filifilia o upu sa'o ma ituaiga fa'atusa. Sei o tatou tilotilo i nisi o fautuaga e mafai ona e faʻaogaina e faʻamalieina ai lau faʻasalalauga. O lesi foi mea, pe a e su'e e fa'afaigaluega ni inisinia fou, e mafai ona e fa'aogaina se itulau tulaueleele ma AdWords campaign e fa'atatau i tagata su'e inisinia.

Su'esu'ega upu autu

O suʻesuʻega autu o se vaega taua ole maketi i luga ole laiga. E fesoasoani e faʻailoa maketi manuia ma suʻesuʻega faʻamoemoe e faʻaleleia le manuia o faʻasalalauga faʻasalalauga totogi-per-kiliki. Fa'aaogā le Google AdWords fau fa'asalalauga, e mafai e pisinisi ona filifili upu sili ona lelei e faʻamalieina ai a latou faʻasalalauga. O le sini autu o le fatuina lea o lagona malolosi i luga o tagata o loʻo sailia mea latou te ofoina atu.

O le laasaga muamua i suʻesuʻega faʻaupuga o le iloa lea o lau au maimoa. E tatau ona e fuafuaina le ituaiga o anotusi o le a sailia e lau au maimoa ma pe faʻafefea ona latou faʻaogaina le initaneti e fai ai filifiliga. Mafaufau i lo latou faamoemoega mo le sailiga, faataitaiga, fefa'ataua'iga po'o fa'amatalaga. E lē gata i lea, siaki le sootaga o upu autu eseese. I le male, e mafai ona e su'esu'eina pe sili atu le talafeagai o upu autu i lau 'upega tafa'ilagi nai lo isi.

O suʻesuʻega autu e taua mo le fuafuaina o upu saʻo e faʻaoga e faʻalauiloa ai lau 'upega tafaʻilagi. O su'esu'ega autu o le a tu'uina atu fo'i ia te oe fautuaga ile fa'aleleia atili o lau 'upega tafa'ilagi. E taua foi le mafaufau i mea e fiafia i ai lau au maimoa ma itu tiga. E ala i le malamalama i o latou manaʻoga, e mafai ona e atia'e fuafuaga e fa'atatau i na mana'oga.

Google's AdWords keyword planner e tele vaega e fesoasoani ia te oe i lau su'esu'ega upu. E mafai ona fesoasoani ia te oe e fatuina faʻasalalauga ma kopi mo lau 'upega tafaʻilagi. E leai se totogi e fa'aoga ma e mana'omia na'o se Google AdWords account ma se feso'ota'iga i ai. E fesoasoani foi ia te oe e iloa ai upu autu fou o le a sailia e lau au maimoa.

Su'esu'ega autu mo Adwords e aofia ai le fa'atinoina o su'esu'ega i mataupu fa'atauva. O upu autu e sili atu i le tasi le upu; e mafai ona avea ma fasifuaitau po o se tuufaatasiga o upu. Pe a fatuina mea mo lau 'upega tafaʻilagi, taumafai e fa'aoga keywords umi-tail. O upusi'i umi-tail o le a fesoasoani ia te oe e maua ai felauaiga faʻatatau i lea masina ma lea masina. Ina ia iloa pe taua se upu autu, e mafai ona e siaki le voluma suʻesuʻe ma Google Trends.

Tauofoga i upu fa'ailoga fa'ailoga

O le tauofoga i luga o fa'ailoga fa'ailoga i AdWords ose mataupu fa'aletulafono. Fa'alagolago i le atunu'u o lo'o e fa'atatau i ai, fa'ailoga fa'ailoga e mafai ona fa'asolitulafono i tusitusiga fa'asalalauga. Faalaua'itele, e tatau ona aloese mai upu fa'ailoga fa'ailoga, ae o loo i ai nisi tuusaunoaga. O upega tafa'ilagi fa'amatalaga ma tagata fa'atau e ono mafai ona fa'aogaina nei upu autu.

Tulaga tasi, e tatau ona e mafaufau i au pisinisi e fiafia i ai. O lesi foi mea, e te matua'i naunau lava e tu'uina atu i au fa'atauva se avanoa le talafeagai? Afai o lea, e le tatau ona e tauofo i tagata tauva’ fa'ailoga fa'ailoga. O le faia o lea mea e ono i'u ai i se fa'amasinoga e soli ai fa'ailoga. O le a fa'apea fo'i e fa'apea o lo'o ta'u mai e au tagata tauva na upu autu.

Afai o loʻo faʻaaogaina e lau tagata tauva se faʻailoga i luga o au upu autu, e mafai ona fai sau faaseā ile Google. Ae, e tatau ona e manatua o le faasalalauga a lau tauva o le a mafatia i lau faasea, lea o le a faʻaititia ai lau togi lelei ma faʻateleina lau tau-pa-kiliki. E sili atu le leaga, atonu e le iloa e lau tauva o lo'o latou tauofo i luga o fa'ailoga fa'ailoga. I lena tulaga, atonu e sili atu lo latou naunau e talia se upu fa'aletonu nai lo.

E le o se mea e le masani ai le vaʻaia o le igoa o le tauva i luga o lau faʻasalalauga. O le tauofo i luga o latou igoa igoa o se fuafuaga lelei foi pe afai e te manaʻo e faʻatatau i latou maketi. O lenei mea o le a fesoasoani ia te oe e faʻateleina le vaʻaia o lau faʻailoga ma faʻaleleia au faʻatau. Afai e ta'uta'ua le fa'ailoga fa'ailoga a lau tauva, e mafai ona e filifili e tauofo i lena vaitaimi. O le auala sili e faʻamautinoa ai o loʻo vaʻaia au faʻasalalauga e au faʻasalalauga faʻapitoa o le faʻamaonia lea o lau faʻatauga tulaga ese (USP).

Fa'atatau o le kiliki

A e fa'atautaia se fa'apolopolo manuia AdWords, e te manaʻo e mafai ona fuaina le aofaʻi o tagata e kiliki i lau faʻasalalauga. E aoga lenei fa'amaumauga mo le su'eina o au fa'asalalauga ma toe fa'aogaina pe a mana'omia. E mafai foi ona e fuaina le aoga o lau faʻasalalauga e ala i le siakiina pe toafia tagata o loʻo laʻuina au mea. O le maualuga o le download o se faʻailoga o le maualuga o le tului, o lona uiga e tele atu fa'atauga fa'atau.

Ole averesi ole Google Ads Click-through rate (FMT) o 1.91% i luga ole feso'ota'iga su'esu'e, ma 0.35% i luga ole feso'ota'iga fa'aaliga. Mo fa'asalalauga fa'asalalauga e maua ai le fa'afouga sili ona lelei i tupe teufaafaigaluega, e te mana'omia se FMT maualuga. E taua le manatua o lau AdWords CTR o loʻo fuafuaina e ala i le vaevaeina o le numera o faʻamatalaga i le numera o kiliki. Faataitaiga, a FMT o 5% o lona uiga e lima tagata e kiliki i luga o le tasi 100 fa'aaliga fa'alauiloa. Le FMT o fa'asalalauga ta'itasi, lisi, po'o le upu e ese.

O le fua o le kiliki o se metric taua aua e afaina tonu ai lau Sikoa Tulaga. Faalaua'itele, o lau FMT e tatau ona le itiiti ifo 2%. Peitai, o nisi fa'asalalauga o le a sili atu le lelei nai lo isi. Afai e sili atu lau FMT nai lo lenei, e tatau ona e mafaufau i isi mea e aʻafia ai le faʻatinoga o lau faʻasalalauga.

Ole CTR ole Google AdWords campaign e fa'alagolago ile tele o mea. E taua le maitauina o le maualalo o le CTR o le a toso ifo i lalo lau fa'asalalauga Fa'ailoga Tulaga, a'afia ai lona fa'atulagaina i le lumana'i. E lē gata i lea, maualalo CTR o loʻo faʻaalia ai le leai o se taua i le tagata matamata faʻasalalauga.

O le maualuga o le CTR o lona uiga o se pasene tele o tagata e vaʻaia lau faʻasalalauga kiliki i luga. O le i ai o le maualuga o le kiliki i luga e fesoasoani ia te oe e faʻateleina le vaʻaia o lau faʻasalalauga, ma faateleina ai le avanoa e liua ai.

Itulau tulaueleele

O se itulau tulaueleele o se vaega taua tele o se faʻasalalauga Adwords. E tatau ona i ai upu autu o loʻo e tulimataʻia ma faigofie ona faitau. E tatau foi ona iai se faʻamatalaga ma se ulutala, lea e tatau ona fausia ai se snippet su'esu'e. O le a fesoasoani lea ia te oe e maua atili ai kiliki ma faʻateleina suiga.

O tagata e kiliki i luga o faʻasalalauga e fia iloa atili e uiga i le oloa poʻo le tautua o loʻo faʻalauiloaina. E fa'a'ole'ole le tu'uina atu o tagata i itulau eseese po'o anotusi e le talafeagai ma a latou sailiga. E lē gata i lea, e mafai ona fa'asaina oe mai masini su'esu'e. Faataitaiga, o se fa'asalalauga fu'a e fa'alauiloa ai se lipoti o le pa'u o le mamafa e leai se totogi e le tatau ona toe tu'u atu i se nofoaga e fa'atau atu ai mea tau eletise. O lea, e taua le tuʻuina atu o mea e sili ona taulaʻi i luga o le itulau faʻaleleia.

E le gata i le faʻaliliuina o tagata asiasi i tagata faʻatau, ose itulau tulaueleele e saofagā i se sikoa maualuga maualuga mo se fa'alapotopotoga fa'asalalauga po'o se upu autu. Ole maualuga ole togi o lau itulau tulaueleele, o le maualuga o lau togi lelei ma sili atu le lelei o lau faʻasalalauga AdWords. O lea la, o se itulau tulaueleele o se vaega taua o soʻo se fuafuaga tau maketi.

Fausia se itulau tulaueleele e sili ona lelei mo AdWords o se laasaga taua e faʻateleina ai suiga. E ala i le tu'ufa'atasia o se fa'aulufale-fa'amoemoe e alu i fafo, e mafai ona e puʻeina tuatusi imeli o tagata faʻaoga o loʻo o ese mai lau 'upega tafaʻilagi e aunoa ma le faia o se faʻatau. Afai e tupu lenei mea, e mafai ona e fa'aogaina le pop-up lea e toe fa'atasi ai i latou mulimuli ane.

O le isi itu taua mo se itulau faʻaleleia Adwords o lana feʻau. O le kopi e tatau ona fetaui ma upu autu, tusitusiga fa'asalalauga, ma su'esu'e fesili. E tatau foi ona i ai se valaau manino e faatino.

Su'ega o le liua

O le faʻatulagaina o le suʻega o le suiga o AdWords e faigofie. Tulaga tasi, e tatau ona e faʻamalamalamaina le liua e te manaʻo e siaki. O lenei suiga e tatau ona fesoʻotaʻi ma se gaioiga faʻapitoa e faia e le tagata faʻaoga i lau 'upega tafaʻilagi. O fa'ata'ita'iga e aofia ai le tu'uina atu o se fomu fa'afeso'ota'i po'o le la'uina mai o se ebook e leai se totogi. Afai o lau 'upega tafaʻilagi e masani lava o se 'upega tafaʻilagi e-commerce, e mafai ona e faʻamatalaina soʻo se gaioiga e maua ai se faʻatau. Ona mafai lea ona e setiina se code tracking mo lena gaioiga.

O le sailiga o le liua e mana'omia ni tulafono se lua: o le Global Site Tag ma se code liliu. O le code muamua e mo suiga i luga o le upega tafaʻilagi, ae o le lona lua e mo le telefoni. E tatau ona tu'u le fa'ailoga i luga o itulau ta'itasi e siaki. O lesi foi mea, pe a kiliki e se tagata asiasi lau numera telefoni, le code o le a siaki le liua ma faʻaalia auiliiliga.

E aoga le su'esu'eina o le liua mo le tele o mafua'aga. E mafai ona fesoasoani ia te oe e te malamalama ai i lau ROI ma faia ni filifiliga sili atu e uiga i au faʻaalu faʻasalalauga. E le gata i lea, e mafai ona fesoasoani ia te oe e fa'aoga ai fuafuaga tauofo, lea e otometi ona fa'amalieina au fa'aupuga fa'avae i luga o fa'amatalaga feso'ota'iga ma fa'amatalaga su'esu'e. O le taimi lava e te setiina ai le sailiga o le liua, e mafai ona e amata suʻesuʻeina au faʻamatalaga e ala i le suʻeina o le aoga o au faʻasalalauga ma faʻasalalauga.

Su'esu'ega fa'aliliu AdWords e fa'atagaina oe e fa'aaitalafu suiga i totonu o se vaitaimi fa'apitoa, lea e mafai ona avea ma se aso po o se masina. O lona uiga afai e kiliki e se tasi i lau faʻasalalauga ma faʻatau se mea i totonu ole tolusefulu aso muamua, o le fa'asalalauga o le a fa'atauina i le fefa'atauaiga.

AdWords Su'esu'ega Fa'aliliuga e galue e ala i le tu'ufa'atasia o Google Analytics ma AdWords. E mafai ona fa'atino sa'o le code tracking code e ala ile fa'atulagaina o tusitusiga po'o le Google Tag Manager.

Afai o oe i le pisinisi o le faʻafaigaluegaina o inisinia, o se itulau tulaueleele ma le fa'aupuga a le Adwords o ni auala sili ia e lua e maua ai ni tagata talosaga fou. E fa'aopoopo i le upu autu lava ia, ia mautinoa e fetaui le ituaiga fa'atusa. Ina ia iloa po o le a le mea o loʻo sailia e lau au maimoa, fai se su'esu'ega i luga ole laiga ma Google Analytics. O nei meafaigaluega e mafai ai ona e iloa po'o fea upu autu o lo'o sailia e au tagata asiasi. Ona, fa'aoga nei upu autu i lau AdWords fa'asalalauga e faatosina mai ai tagata fou.

Toe faʻamatalaga

Remarketing ma Adwords o se meafaigaluega maketi mamana lea e mafai ona fesoasoani ia te oe e toe faʻatau atu i tagata faʻatau oe na asiasi muamua i lau 'upega tafaʻilagi. O le remarketing tag o se faʻailoga e te faʻaopopo i lau 'upega tafaʻilagi e faʻataga ai le adwords e faʻatatau i au tagata asiasi i faʻasalalauga tutusa. E masani lava, o lenei code ua faʻaopoopoina i le pito i lalo o se upega tafaʻilagi ma faʻatagaina oe e faʻatatau i tagata na asiasi i lau 'upega tafaʻilagi. E tatau ona e fa'apipi'i le code lea i luga o itulau uma e te mana'o e toe fa'atau i ai.

Remarketing ma Adwords o se auala mamana e aapa atu ai i tagata asiasi ua mavae i lau 'upega tafaʻilagi ma toe faʻafoʻi i latou i lau' upega tafaʻilagi. O lenei metotia e mafai ai ona e lafoina faʻasalalauga talafeagai i tagata asiasi muamua, lea o le a toe aumaia ai i latou i lau upega tafaʻilagi. O lenei mea e mafai ai ona e faʻaliliuina nei tagata asiasi ua mavae i faʻatau ma taʻitaʻia. E lē gata i lea, e fa'ataga ai oe e fa'atatau i vaega fa'alogo fa'apitoa. E mafai ona e aʻoaʻo atili e uiga i le toe maketiina ma Adwords i lenei faʻamatalaga mai Google.

O le fa'aogaina o le toe fa'atauina ma le AdWords e aoga pe a e mana'o e fa'atatau i se au maimoa. Fa'atasi ai ma le toe fa'atauga, e mafai ona e taulaʻi i lau au maimoa e faʻatatau i a latou amio ma mea e fiafia i ai. Faataitaiga, e mafai ona e tulimataʻia tagata o loʻo suʻeina se pea seevae aloaʻia ae o se tasi e suʻe seevae faʻapitoa o le a faʻaalia se faʻasalalauga mo seevae masani.. O nei fa'asalalauga fa'atautaiga e foliga mai e maualuga atu fua fa'aliliuga, o lona uiga o se ROI maualuga.

upu fa'aletonu

Afai e te manaʻo i lau faʻasalalauga e maua ai le gauai a le au maimoa saʻo, e tatau ona e fa'aoga upu le lelei. O lenei auala, e mafai ona e mautinoa e le fa'aalia au fa'asalalauga mo su'esu'ega le talafeagai. Ose auala lelei e fa'ateleina ai lau tupe maua mai tupe teufaafaigaluega (TUPU) ma fa'aitiitia tupe fa'aalu fa'asalalauga. O nisi nei o fautuaga e fa'aoga lelei ai upu fa'aletonu. E mafai foi ona e matamata i lenei vitio e iloa ai pe faʻapefea ona e faʻaogaina. O lenei vitio o le a faʻaalia pe faʻafefea ona suʻe ma faʻaoga upu le lelei.

O le mea muamua e tatau ona e faia o le suʻeina lea o suʻesuʻega e faia e tagata i lau 'upega tafaʻilagi, ma fa'aopoopo upu fa'aletonu i nei fesili. E mafai ona e faia lenei mea i le faʻaaogaina o Analytics ma AdWords. O le taimi lava e te maua ai upu leaga nei, e mafai ona e fa'aulu i totonu o le AdWords Editor e fa'atatau i fa'aupuga leaga. E mafai fo'i ona e fa'aopoopo fa'aupuga leaga i fa'asalalauga fa'apitoa. Ia mautinoa e te fa'aogaina le ituaiga fa'atusa fa'aupuga pe a fa'aopoopo upu fa'aletonu i lau fa'asalalauga.

E tatau fo'i ona e fa'aofia ai le tele o fesuiaiga o au upu fa'aletonu. Ua taatele le sipelaga sese i fesili su'esu'e, o lea e aofia ai le tele o fa'aliliuga o au fa'aupuga leaga o le a mautinoa ai se lisi sili atu ona sa'o. I le fa'aogaina o upu fa'aletonu i lau vaega fa'asalalauga, e mafai ona e fa'aleleia lau FMT (fua o le kiliki). E mafai ona taʻitaʻia ai tulaga faʻasalalauga sili atu ma tau maualalo ile kiliki. Peitai, e tatau ona e fa'aoga na'o fa'aupuga le lelei pe afai e talafeagai i lau niche.

O le fa'aaogaina o fa'aupuga le lelei o se fa'agasologa o galuega. E ui e mafai ona faʻateleina lau ROI, e le maua fua. E ui o le faʻagasologa o le faʻatinoina o upu faʻaoga le lelei i lau faʻasalalauga Adwords e mafai ona faʻaalu taimi, e matua aoga lava. O le a fa'aleleia atili ai au fa'asalalauga ma fa'ateleina lau ROAS ma le CTR. Aua nei galo e mataʻituina au faʻasalalauga i vaiaso taʻitasi! E tatau ona e mata'ituina au fa'asalalauga i vaiaso ta'itasi ma fa'aopoopo i ai ni fa'aupuga leaga fou i so'o se taimi e te mauaina ai.

A maeʻa ona faʻapipiʻi upu le lelei i lau faʻasalalauga faʻasalalauga, e tatau fo'i ona e va'ai i lau fa'amaufa'ailoga su'esu'e. Ole lisi lea ole a avatu ia oe nisi fa'amatalaga i mea o lo'o su'eina e tagata. O nei upu autu e mafai ona faʻaogaina faʻatasi ma faʻaupuga le lelei e maua ai tulaga maualuga suʻesuʻe. E mafai fo'i ona e fa'aopoopo su'esu'ega feso'ota'i i au fa'aupuga leaga. O se auala sili ia e faʻatatau ai le au maimoa saʻo mo lau pisinisi. Afai e te manaʻo e manuia i Adwords, 'aua ne'i galo e fa'aoga upu fa'aletonu.

Filifiliga tauofo

E tele filifiliga tauofo mo fa'aupuga a Adwords. E lelei le tauofoga tusilima mo tagata fa'asalalau e iai se fa'apulapula tau tupe o lo'o mana'o e fa'ateleina lo latou fa'aaliga fa'ailoga ma taula'i atu i suiga. O le tauofoga fa'atatau ose filifiliga sili lea mo tagata fa'asalalauga e mana'o e fa'ateleina a latou fefa'ataua'iga ma fa'alauiloa fa'ailoga. O le itu le lelei o lenei ituaiga o tauofoga e mafai ona alu le taimi ma e le aoga tele e pei o tauofoga otometi.. Ae ui i lea, o se filifiliga lelei lava mo tagata faʻasalalau o loʻo vaʻavaʻai e faʻateleina le faʻaalia o faʻailoga ma faʻateleina suiga.

O tauofoga tusilima e aofia ai le fetuunaiga o tauofoga ma le lima po'o le setiina o tauofoga aupito maualuga. O lenei metotia e sili ona faʻaoga i le suʻeina o le liua ma ofoina atu se ROI maualuga. Peitai, e mana'omia ai le tagata fa'aoga e faia uma lava filifiliga. O tauofoga tusilima atonu e le lelei tele e pei o isi filifiliga tauofo, ia mautinoa e faitau tuutuuga ma aiaiga aʻo leʻi filifilia lenei metotia. A uma loa ona e filifilia le filifiliga e sili ona fetaui ma oe, ona mafai lea ona e amata faʻaogaina le tele o filifiliga tauofo mo Adwords.

Google e ofoina atu le tele o filifiliga tauofo mo Adwords. Ole auala fa'aletonu e ta'ua ole Broad Match. O lenei metotia e faʻaalia ai lau faʻasalalauga i tagata o loʻo suʻeina le upu autu na e filifilia. E fa'aalia fo'i fa'asalalauga e fetaui ma uiga tutusa ma su'esu'ega fa'atasi. Ose filifiliga lelei mo fa'asalalauga taugofie, ae e mafai ona tele tupe e alu ai. E mafai fo'i ona e filifili e fa'atau i luga o fa'ailoga fa'ailoga, o i latou ia o loʻo i ai lou igoa kamupani poʻo le igoa tulaga ese o oloa faʻapipiʻi ia i latou. O le tele o maketi e finau pe tatau ona latou ofo pe leai foi i luga o nei tuutuuga, talu ai o le tauofo i luga o tu'utu'uga fa'aola e masani ona va'aia o se fa'amaumau tupe.

Otometi tauofo o le auala aupito sili lea ona lelei e fetuutuunai tauofo. O le lelei o lenei filifiliga o le mafai lea ona e faʻamalieina au faʻasalalauga e maua ai le numera maualuga o kiliki. O tauofoga tusilima e tele atu le taimi e alu ai ma e mana'omia ai lou faia o fetuunaiga i taimi uma. O tauofoga tusilima e mafai ai ona sili atu le pulea ma le fa'avasegaina o au tauofo, ma e mafai ai ona faʻaaogaina tagata faʻapitoa, nofoaga, ma faatulagaga o le Aso ma le Itula. Faalaua'itele, e iai 3 filifiliga tauofo mo fa'asalalauga Google: Tauofoga tusilima ma tauofoga otometi.

Tala fa'atatau

O se tasi o auala sili ona aoga e faʻalauiloa ai se upega tafaʻilagi o le Adwords. O lenei polokalame e mafai ai ona e o'o atu i le to'atele o tagata o lo'o maua i luga ole laiga. Peitai, paketi mo Adwords e mafai ona faigata. E tatau ona e malamalama muamua i le auala e galue ai. Faʻalagolago i au pisinisi sini, e mafai ona e faʻaaluina se aofaiga o tupe i luga o kiliki taʻitasi poʻo faʻaaliga. O lenei auala, e mafai ona e mautinoa o au faʻasalalauga o le a maua le faʻaaliga e tatau ai.

O se tasi o mea pito sili ona taua e mafaufau i ai pe a faʻatatau tupe mo Adwords o le manatua lea o le ROI. Afai o lau faʻasalalauga e faʻatapulaʻaina i lau paketi, e i'u ina e le maua ni kiliki se tele e te mana'o ai. E tatau ona e fa'atali se'i tele sau tupe ona fa'atoa mafai lea ona fa'alautele lau fa'asalalauga. E lē gata i lea, ‘aua ne‘i galo le va‘ava‘ai i faiga. Faataitaiga, pe a iai sau oloa o loʻo faʻatau lelei, e sili atu ona e maua fa'atauga i ni aso po'o taimi.

E tatau foi ona e malamalama o lau paketi o le a na o le mamao lava. Afai o loʻo e tulimataʻia se au maimoa vaapiapi, e mafai ona vave mou atu lau paketi. I lenei tulaga, e mana'omia le fa'aititia o au tau ina ia maua atili ai kiliki ma CPA. Peitai, o le a fa'aititia ai lou tulaga averesi i luga ole su'esu'ega afi. E lelei lenei mea aua o se suiga i le tulaga e mafai ona faauigaina o se suiga i fua faatatau o suiga. Afai o loʻo e faʻaaluina se aofaiga tele i Adwords, e mafai ona totogi i le iuga.

A'o fa'alagolago pea le tele o maketi fa'atauva'a ile Google ose auala taua, o loʻo liliu atu tagata faʻasalalauga i isi faʻasalalauga e pei o Facebook ma Instagram e oʻo atu i tagata fou. E mata'utia le tauvaga, ae e mafai lava ona e tauva ma tama tetele. O lea, o le ki o le suʻeina o upu saʻo ma faʻaalu lau tupe ma le poto. A e fuafua mo lau paketi, aua nei galo e amanaia vaega eseese o lau faʻasalalauga.

Pe a fuafua lau paketi i aso taitasi, ia mautinoa e aofia ai se tapula'a i le aofa'i e te fa'aalu ile fa'asalalauga Google. O le a fa'aalia e Adwords a “Fa'atapula'a e le Tala o le Tupe” fe'au tulaga i luga ole itulau tulaga o lau fa'aupuga. I tafatafa o lenei savali, e te va'ai i se fa'ailoga kalafi pa. I tafatafa ane, e te va'ai i le tala fa'atatau o aso ta'itasi ma tala fa'atatau na e fa'asoaina mo lenei fa'aupuga. Ona, e mafai ona e fetuunai lau paketi pe a manaʻomia.

E tele ituaiga eseese o faʻasalalauga e mafai ona e tuʻuina i Adwords. O nei ituaiga faʻasalalauga e eseese tau ma CPC. O le malamalama i le uiga o nei mea o le a fesoasoani ia te oe e filifili le faʻasalalauga sili e tuʻu. E te manaʻo foʻi e faʻamautinoa o loʻo e faʻaogaina se faʻasalalauga maualuga, lea e sili mo lau pisinisi. O le ki lea i le manuia! I lenei tusiga, e te aʻoaʻoina pe faʻafefea ona filifili le fausaga faʻasalalauga AdWords sili mo lau 'upega tafaʻilagi.

Tauofoga

O le ki i fa'asalalauga totogi manuia o le fa'aauau pea ona mata'ituina ma fa'aleleia lau fa'asalalauga. E taua tele le faʻamautinoa o loʻo e tulimataʻia upu saʻo, lea e matua taua i lau pisinisi. E tatau fo'i ona e mata'ituina ma fetu'una'i lau fa'asalalauga i taimi uma, pe a tatau ai, e fa'asilisili au taunu'uga. Fai mai Weslee Clyde, ose fa'atautaiga fa'atauta'i totonu ma New Breed, e taua le taulaʻi i le poto masani a lau tagata faʻatau, ma fetuunai lau tauofo pe a manaʻomia.

E tele auala e fa'aleleia atili ai au tauofo, mai le tusi lesona i le otometi. O ta'iala fa'aautometi e fa'amoemoe e fa'ateleina le fa'atinoga o lau fa'asalalauga. O nei mea e aofia ai le faʻatatauina o le tau saʻo ile kiliki, tau ile gaioiga, ma fa'atatau i tupe maua i tupe fa'aalu. Ae tusa lava pe o loʻo e faʻaogaina se taʻiala faʻapitoa tauofo, e taua le manatua o Google e fa'avae ana tauofoga i fa'atinoga ua mavae, o lea e te manaʻo e fetuutuunai ma le lima au tau pe a faʻapea o mea na tutupu lata mai poʻo suiga i lau pisinisi e talafeagai ai.

Tau ile kiliki po'o le CPC, ua ta'ua o le PPC, o se tasi o auala sili ona taʻutaʻua ma aoga o le faʻatau i Google's Adwords. O lenei metotia e aoga tele pe afai o loʻo e tulimataʻia se vaega faʻapitoa o tagata faʻatau ma e te le faʻamoemoe e maua le tele o feoaiga i aso uma.. Ae afai o loʻo e fuafua i le aveina o le tele o feoaiga, o lenei metotia e le o se filifiliga sili. Ole isi auala ole CPM po'o le tau ile mili. O fa'asalalauga CPM e fa'aalia soo i luga o upegatafa'ilagi e fa'aalia ai fa'asalalauga AdSense.

CPC poʻo le Faʻaleleia o tau i le kiliki o se isi auala e mafaufau i ai. O lenei metotia e faʻatatau i tagata faʻasalalau e le manaʻo e tuʻu le latou pule. Fa'atasi ma tusitaulima CPC, e mafai ona e setiina le maualuga o le CPC ma le lima ma e le alu 30%. E le pei o le filifiliga muamua, E maualuga atu le CPC a le ECPC nai lo le CPC tusi, ae o lo'o taumafai pea Google e fa'atumauina le CPC i lalo ole tau maualuga. E mafai fo'i ona fa'atuputeleina lou fua faatatau o le liua ma fa'aleleia au tupe maua.

E ese mai le CPC, o le isi itu taua o faʻasalalauga totogi o loʻo faʻatau i upu autu. Ole tau ole tau ole aofa'i e te naunau e totogi mo kiliki ta'itasi. A o le tau maualuga e taua, e le faʻamautinoaina le pito i luga o le itulau muamua. Google's algorithm e tele mea e amanaʻia pe a fuafuaina le tulaga o lau faʻasalalauga. O lona algorithm fo'i e a'afia ai le togi lelei o au upu autu. E ui o le tau maualuga e le faʻamautinoaina oe i se tulaga maualuga i le SERP, e mautinoa lava e faʻaleleia lou avanoa e maua ai se kiliki i luga o lau faʻasalalauga.

Sikoa lelei

Le togi lelei (ua lauiloa foi o QS) o se mea taua tele e mafaufau i ai pe a faʻatautaia se faʻasalalauga a AdWords. E aafia tonu ai le tau ile kiliki ma le tulaga o lau faʻasalalauga. A'o fa'amalieina mo le QS e mafai ona avea ma lu'itau, e taua mo se fa'aupuga manuia. Peitai, o nisi mea e le mafai ona pulea e le pule o teugatupe. Faataitaiga, o le a mana'omia le fa'atonuga e le IT, mamanu, ma atinae. E taua foi le manatua o le tele o isi mea e fesoasoani i le QA.

Sikoa lelei o le aofaʻi atoa lea o mea e tolu e fuafua ai le faʻavasegaina o se Ad. O le maualuga maualuga o lona uiga o le faʻasalalauga e sili atu ona talafeagai ma o le a faʻamautinoa se tulaga lelei SERP ma tosina mai ai fefaʻatauaiga lelei. I AdWords, tulaga lelei e aafia i le tele o mea eseese, ae o le mea sili ona taua o le FMT. Afai e te manaʻo e maua se togi maualuga, o lo'o i ai nai fautuaga e fa'aleleia atili ai lau FMT.

O le fa'ateleina o le sikoa lelei o au fa'aupuga e mafai ona fa'aleleia atili ai lau su'esu'ega fa'aalumaga ma fa'aitiitia ai lau tau ile kiliki. I Adwords, e taua le gauai atu i lipoti faʻatinoga o upu autu e iloa ai mea e mafai ona e faia e faʻateleina ai lau togi lelei. Afai o se upu autu e maualalo le QS, e taua le faia o suiga i le faʻasalalauga. O se togi lelei lelei e taua mo le manuia o lau faʻasalalauga faʻasalalauga. A'o fa'amalieina upu fa'asalalauga kopi, e mafai ona e fa'amalieina lau fa'asalalauga e fa'atosina atili ai fefa'ataua'iga ma fa'ateleina lau togi lelei.

E le gata i le faaleleia o le FMT, tulaga lelei o le a faʻaleleia au faʻasalalauga’ tulaga ile Google. O fa'asalalauga e maualuga le QS o le a fa'aalia ile pito i luga ole itulau ole su'esu'ega. Ma, ae a, a maualuga le QS o le a maua ai le maualuga o le CPC ma sili atu le tuʻuina. Ma o le mea lea e sau ai Siteimprove. E mafai ona e maua se su'esu'ega loloto o au fa'asalalauga fa'asalalauga’ togi lelei e ala i la latou upega tafaʻilagi.

Fa'atatau ole isi elemene e fesoasoani ile fa'ateleina ole QS. O upu autu e tatau ona fesoʻotaʻi ma mea o loʻo i totonu o lau 'upega tafaʻilagi, ma e tatau ona lava le pu'eina e fa'amata'u ai le tagata fa'aoga. E tatau ona aofia ai upu autu talafeagai i le kopi o le faʻasalalauga ma le itulau faʻaleleia. Afai o au upu autu e fesoʻotaʻi ma mea o loʻo i totonu o lau 'upega tafaʻilagi, o le a fa'aalia lau Fa'asalalauga i tagata e sili ona talafeagai. E taua tele lenei mo faʻasalalauga faʻasalalauga maualuga.

Tau ile kiliki

E tele mea e a'afia ai le tau ile kiliki, e aofia ai le alamanuia o loʻo e iai ma le ituaiga o oloa poʻo auaunaga e te ofoina atu. E tatau ona iloiloina le ROI a lau kamupani, foi. E ui o nisi pisinisi e mafai ona gafatia e totogi se CPC maualuga, e le mafai e isi. O le fa'aogaina o le tau ile kiliki metric o le a fesoasoani ia te oe e fuafua le CPC sili mo lau pisinisi. E mafai ona fesoasoani lenei mea mo mafuaaga eseese, e aofia ai le fa'amalieina o lau fa'asalalauga fa'asalalauga.

O le mea muamua e fuafua ai lau tau ile kiliki ole ituaiga o oloa poʻo auaunaga o loʻo e faʻasalalau. O oloa ma auaunaga taugata e ono maua ai le tele o kiliki, ma o le a faapea ona manaomia ai se CPC maualuga. Faataitaiga, pe a tau lau oloa $20, e te manao e totogi solo $20 i le kiliki. O lona uiga e tau lau fa'asalalauga $4,000, ae mafai ona aumai i totonu $20,000.

O le isi mea e tatau ona mafaufau i ai o le fua faatatau o le liua. O le tele o taimi, o le maualuga o le CPC, o le maualuga o le fua faatatau o le liua. O le mea e lelei ai, Google's Enhanced CPC bid optimization feature o le a otometi lava ona fetuutuunai au tauofo e fa'atatau i i'uga, ina ia le maumau lau paketi. Ole averesi CPC mo Adwords ole $2.68. O lenei numera e mafai ona sili atu le maualuga pe afai o loʻo e tulimataʻia se upu faʻatauvaʻa.

O le filifilia o fa'aupuga fa'atauva'a fa'atauva'a ose mea taua fo'i. Faataitaiga, ole tau ile kiliki mo upusi'i umi si'usi'u e mafai ona maualalo nai lo le lautele ma lautele-match keywords. U'u si'usi'u si'usi'u fa'atauva'a maualalo fa'atusa se fa'amoemoega fa'aoga fa'apitoa ma e taugofie nai lo fa'aupuga lautele ma lautele-match keywords. O le fa'aogaina o upusi'i umi-tail o le a fesoasoani ia te oe e fa'aleleia lau togi lelei ma fa'aititia lau CPC. E fa'aopoopo i fa'aupuga taugofie, e tatau foi ona e gauai atu i upu autu e maualuga suʻesuʻega voluma.

A'o mafai e AdWords ona auina atu tagata asiasi i lau 'upega tafaʻilagi, e pule lava oe e faaliliu na kiliki i tala. Ina ia faia lenei mea, e te manaʻomia le fatuina o itulau faʻafeiloaʻiga faʻaliliuga ma Ad Groups e fetaui ma itulau o oloa faʻapitoa. Ina ia faʻaogaina le tele o au faʻasalalauga faʻasalalauga, e tatau ona e fa'atau atu ia lava oloa e totogi ai au tupe fa'aalu. Ina ia mautinoa o loʻo ia te oe le maualuga maualuga o le fua faatatau o le liua, e tatau ona e fatuina itulau tulaueleele e auiliili ma tumau.

Fa'atulagaina o fa'asalalauga

Ina ia mafai ona maua faʻamatalaga faʻatino mai lau faʻasalalauga, e mana'omia le fa'atulagaina o se fa'alapotopotoga fa'alauiloa. O lenei fausaga e aofia ai faʻasalalauga faʻasalalauga ma kopi faʻasalalauga, ina ia mafai ona e taulaʻi i upu autu talafeagai. Mo vaega taitasi, e tatau ona e faia ni fa'asologa o le kopi fa'asalalauga tutusa. Afai o lo'o e tulimata'ia le tele o fa'aupuga fa'atasi ma fuaitau tutusa, faia ni fa'asalalauga eseese mo vaega ta'itasi. Ia mautinoa o loʻo fesoʻotaʻi faʻasalalauga taʻitasi i se sini faʻasalalauga faʻapitoa.

Fa'asologa o fa'asalalauga mo fa'asalalauga a Adwords e mafai ona fesoasoani ia te oe e maua ai se ROI sili atu. O le a faafaigofie ai foi mo oe le puleaina o lau teugatupe. E mafai ona e faia ni vaega ma atofa atu ni paketi ia i latou. Ole numera o fa'aupuga ole a fa'alagolago ile au pisinisi sini ma tomai tau pulega taimi. E mafai fo'i ona e faia ni fa'asalalauga se tele mo ituaiga oloa eseese. I se faapuupuuga, o se faʻasalalauga faʻasalalauga e tatau ona i ai mo maketi i luga ole laiga. Po o le a lava lau ituaiga pisinisi, e tele fa'amanuiaga i le fa'aogaina o lea ituaiga fausaga.

O le taimi lava na e fa'atuina ai se fa'alapotopotoga fa'alauiloa, ua o'o i le taimi e ta'u ai fa'aupuga. O lou igoa fa'aupuga o le a fa'atulaga le tulaga mo le fa'amama ma le fa'atulagaina. O le igoa e tatau ona aofia ai vaega taua o le vaevaega, e pei o le ituaiga faʻasalalauga, nofoaga, masini, ma faapena atu ai lava. O lenei auala, e mafai ona e vaʻai poʻo fea vaega o lau faʻasalalauga e sili ona talafeagai i lau pisinisi. Fa'aopoopo i le fa'aigoaina o au fa'aupuga, ia mautinoa e aofia ai vaega taua o vaega, e pei o le oloa poʻo le tautua o loʻo e faʻatau atu.

Filifilia o upu sa'o mo lau pisinisi e taua tele mo le mauaina o fa'ai'uga lelei mai lau fa'asalalauga AdWords. O se fa'aupuga lelei o se tasi e maualuga le su'esu'ega ma maualalo le tauvaga. O se upu autu e maualuga le tauvaga o se filifiliga lelei, ae o le tasi e maualalo le tele o suʻesuʻega o le a le tuʻuina atu ia te oe taunuuga manaʻomia. E taua le filifilia o upu autu e atagia ai le faʻamoemoe o le tagata faʻaoga. A leai, o le a le mafai e lau fa'asalalauga ona fa'atupuina ia lava kiliki.

E le gata i upu autu, e tatau foi ona e filifilia se fausaga faʻalauiloa mo au faʻasalalauga. O nisi fa'asalalauga e filifili e vaelua a latou fa'asalalauga i tausaga. A o nisi e filifili e vaevae a latou faʻasalalauga i oloa, o isi e faia fa'asalalauga e fa'atatau i le tau o tagata fa'atau. Mo pisinisi fa'avae fa'asoa, e mafai ona taua le fa'atulagaina o fa'asalalauga i lau faiga fa'atau. I nei tulaga, e taua le faia o ni fa'asalalauga se tele ina ia mautinoa o lo'o fa'aalia au fa'asalalauga i le itulau sa'o i le taimi sa'o.

Afai o loʻo e vaʻavaʻai e faʻateleina lau paketi faʻasalalauga, Adwords o le nofoaga sa'o e amata ai. E mafai ona e setiina le tele o faʻasalalauga ma le tele o Ad Groups ma upu autu i lau teugatupe. E faigofie foʻi ona fai ni faʻasalalauga ma sui mulimuli ane. Ae e te leʻi alu uma i au faʻasalalauga AdWords, e i ai nai mea e tatau ona e iloa. O fautuaga nei o le a fesoasoani ia te oe e faʻateleina au faʻasalalauga AdWords.

Tau ile kiliki

Ole tau ile kiliki ole fa'asalalauga AdWords e eseese lautele e fa'atatau ile alamanuia, oloa, ma tagata fa'atatau. O CPC aupito maualuga ma maualalo o lo'o maua ile tulafono, faafomai, ma alamanuia auaunaga mo tagata faatau. E fa'alagolago i le tele o lau tauofo, lau togi lelei, ma au tauva’ tauofoga ma tulaga fa'asalalauga. I le tele o tulaga, atonu e te totogiina tele mo se kiliki pe afai e le maualuga le taulai.

Ole tau ile kiliki ole Adwords e mafai ona eseese lautele, tele e fa'alagolago i le lelei o au upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. Fa'atasi ai ma le fa'aeteete lelei, e mafai ona fa'aititia au tau ma fa'atupuina le maualuga ROI e mafai. Ae leai se togafiti faʻataulāitu mo le faʻafefea ona faʻaititia lau CPC. E i ai nai auala e fai ai. Faitau faʻatasi e aʻoaʻo atili e uiga i le auala e mafai ai ona e faʻaogaina lau faʻasalalauga Adwords. O le laasaga muamua o le suʻeina o au faʻamatalaga. Fa'aaogā le fa'ailoga ole CPC ole SECockpit. O le a tu'uina atu ia te oe se fa'atusatusaga o fa'aupuga eseese.

E masani lava, o le averesi CPC o Adwords i luga o le upega o sailiga o $2.32, ae e eseese i pisinisi. “Puipuiga o le fale” fa'atupuina e sili atu i le fa'alima taimi le tele o kiliki “vali.” I se isi faataitaiga, Na totogi le Kalapu Shave a Harry $5.48 i le kiliki e ui ina na'o le itulau e tolu o su'esu'ega. O le faaiuga, na maua e le kamupani $36,600. Faatasi ai ma lena, AdWords o se tupe fa'aalu tele mo lau pisinisi i luga ole laiga.

Sikoa lelei

O se togi lelei o se mea e a'afia ai le tulaga ma le tau o lau fa'asalalauga. Faataitaiga, pe afai e lua fa'ailoga e tutusa fa'asalalauga, o le a tu'u le tasi e maualuga lona sikoa lelei #1, a o le isi o le a i ai i le tulaga #2. O nisi nei o fautuaga e siitia ai lau togi lelei. Ina ia faaleleia lau togi, fa'alelei lau itulau tulaueleele. Ia mautinoa e fetaui lau fa'asalalauga i le fa'avasegaina o upu o lo'o fa'atatau i ai.

O lau togi lelei o se tasi lea o mea sili ona taua e mafaufau i ai Google pe a faʻatatauina le tulaga o lau faʻasalalauga i faʻaiuga suʻesuʻe. A maua lau togi maualuga, e mafai ona e faʻamoemoe e totogi itiiti ile kiliki. Se togi maualalo, ae o lesi foi itu, o le a fa'asalaina oe. O se su'etusi talu ai nei o le faitau afe o PPC fa'amatalaga na fa'aalia ai le tau maualalo o fa'asalalauga Fa'asilasilaga 400% sili atu ile kiliki nai lo faʻasalalauga maualuga. O lea e mafai e se sikoa maualuga maualuga ona faasaoina oe i luga 50%.

Ole maualuga ole togi lelei, o le maualuga o le tulaga o le faʻasalalauga o le ai ai i faʻaiuga suʻesuʻe. O fa'asalalauga e maualuga atu Sikoa Tulaga e sili atu ona iloa, e mafua ai le maualuga o le kiliki-i luga o fua faatatau ma suiga maualuga. E lē gata i lea, Google tauia tusitala faʻapolofesa faʻasalalauga mo le faʻamautinoaina e maualuga le togi lelei o latou faʻasalalauga. O le fa'ateleina o lau Sikoa Tulaga e le gata ina fa'atuputeleina ai le manuia o lau fa'aupuga, o le a fa'aitiitia ai fo'i au tau.

Tauofoga

Afai o oe o se tagata e pulea, e te fiafia i Adwords. E mafai ai ona e iloa po o afea, o fea, e fia, ma o ai e te fa'asalalau i ai. E mafai ona e fa'atatauina au tagata fa'atau ma ia mautinoa e fa'aalia lau fa'asalalauga i nai fa'ai'uga muamua. E mafai foi ona e pulea le tauofoga ma tumau i luma o lau tauvaga i se taua tauofo. Fa'atau i upu sa'o e maua ai le tele o kiliki ma fa'ateleina lou ROI.

Tau ile Kiliki (CPC) tauofo o le auala sili lea ona taatele mo tagata faʻasalalauga e faʻaoga i a latou faʻasalalauga Adwords. Faatasi ai ma lenei metotia, e fuafua e le au fa'asalalauga le tele latou te totogia i le kiliki, pe “kiliki”. Ua manatu lea o le auala masani o tauofoga, ae e tele isi. A'oa'o pe fa'apefea ona fa'aoga le tauofoga CPC e fa'asilisili ai lau tala fa'atatau o tupe. I le mulimuli i nei fautuaga, o le a mafai ona e faʻateleina lau tupe maua i tupe teufaafaigaluega (TUPU) ma fa'ateleina le lelei o au liua.

O le tauofoga i luga ole Adwords o se faiga sili ona faigata. O le sili atu le faʻapitoa o lau faʻasalalauga Adwords, o le sili atu ona auiliiliina o lau tau fa'ata'ita'iga e mafai. E mafai ona e fa'aogaina suiga fa'atatau e fa'atatau i vaega fa'afanua ma'oti po'o taimi o le aso. O le fa'aogaina o suiga ole tau ole auala sili lea e fa'ateleina ai au kiliki e aunoa ma le gau o le faletupe. E tele auala e fa'avasega ai lau tauofo, ae o le mataupu faavae o le setiina o le tau maualuga mo le upu autu e te manaʻo e taulaʻi.

Tau ile liua

O se tasi o metotia sili ona taua o maketi i luga ole laiga ole tau ile liua. O le maualuga o le CPC o lona uiga o le maualuga o fua faatatau o le liua. Ina ia maua le fua faatatau sili ona lelei, mafaufau ile Google's Enhanced CPC bid optimization feature, lea e otometi lava ona fetuutuunai lau tauofo e fua i iuga. E sili ona aoga mo niche keywords ma fesoasoani ia te oe e faʻalautele lau paketi. E pei o 2016, o le averesi tau i le liua o $2.68. Peitai, e tatau ona e manatua e le o se fua atoatoa. O se faʻamatalaga lelei lava o mea e tatau ona e faʻaaluina i Adwords.

Ole tau ile liua ile Adwords e fa'alagolago i nai mea eseese, e aofia ai le upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. Faalaua'itele, o se CTR maualuga e faʻaalia ai o lau faʻasalalauga e talafeagai ma aoga. Fa'aoga se Google Sheet e siaki ai lou fua faatatau o le liua. Le sili atu ona talafeagai lau fa'asalalauga, ole maualalo ole CPC. O lenei auala, e mafai ona e fuaina le tupe maua i tupe teufaafaigaluega. O le fa'aogaina o lenei metotia o le a fesoasoani ia te oe e te malamalama ai i au tau atoa ma va'ai pe mafai ona e fa'aitiitia au tupe fa'aalu.

O le isi manatu taua o le demographics. Talu ai o le tele o tagata e faʻaogaina masini feaveaʻi e suʻe ai le initaneti, e tatau ona e fa'asoa sili atu lau paketi mo su'esu'ega feavea'i. A leai, e te lamatia le faʻaumatia o tupe i luga o fefaʻatauaiga le talafeagai. E taua tele le fatuina o faʻasalalauga e faʻafeiloaʻi i tagata faʻaoga feaveaʻi ina ia faʻateleina au tupe maua mai Adwords. Afai e te le iloa lau au maimoa, o le a le mafai ona e taulaʻi lelei i latou. E tatau ona e mafaufau i demokalafi pe a filifilia upu autu mo lau vaega faʻasalalauga.

Sini fa'aupuga

E mafai ona e setiina se sini faʻalauiloa mo lau Adwords account e faʻatatau i le numera o suiga e te manaʻo e ausia. O lenei metric e faigofie ona maua i le vaega o togi sili ona lelei o le dashboard fa'asalalauga. E mafai ona e filifili mai le tele o filifiliga pe a fatuina se sini faʻalauiloa. O nisi filifiliga e aofia ai le faaliliuina o tagata asiasi, faateleina le tau o le liua, faʻateleina le kiliki-i-fua-fua, po'o le fa'asoaina o lagona. O sini uma ia e mafai ona fa'atupuina ma e mafai ona fa'atulagaina e tusa ai ma ou mana'oga.

Ole sini fa'aupuga o se tasi lea o elemene sili ona taua o fa'asalalauga Google Ads. E fesoasoani ia te oe e iloa ai vaega e te mana'omia e manuia ai lau fa'asalalauga. E taua le fa'aogaina o le sini ma lau sini autu pisinisi. Faataitaiga, afai e te manaʻo e faʻateleina le faʻatau, e tatau ona e setiina se sini mo le aveina o fefaʻatauaiga i luga o le upega tafaʻilagi. I lenei auala, e mafai ona e inisinia au faʻasalalauga e maua ai le ROI e manaʻomia. A uma loa ona e setiina se sini, e mafai ona e amata fatuina lau faʻasalalauga.

E mafai ona e setiina tauofoga eseese mo sini eseese. Afai e te manaʻo e faʻamalieina au faʻasalalauga mo asiasiga faleoloa, seti le uiga fa'atau mo mea uma CampaignConversionGoal e iai le vaega store_visit. A uma loa ona e faia lena mea, e mafai ona e optimize au Fa'asalalauga mo gaioiga liliu. E mafai foi ona e setiina le vaega o sini ma fetuunai a latou tauofo e tusa ai. Afai e te manaʻo e faʻaleleia au faʻasalalauga asiasi i faleoloa, seti le uiga tauofo i le moni mo sini taitasi.

Afai o loʻo e taumafai e faʻaulu taavale i lau 'upega tafaʻilagi, E mafai e le Adwords ona fesoasoani ia te oe e faʻateleina lau fua o le liua. O lenei ituaiga o suʻesuʻega totogi e sili atu le vave nai lo suʻesuʻega faʻale-aganuʻu ma e mafai ona faʻafefe ai le taimi e amata ai le faʻatupuina o feoaiga. A fa'aoga sa'o, E mafai e fa'asalalauga a le Adwords ona fesoasoani ia te oe e fa'alauteleina le fa'alauiloaina, faʻateleina fefaʻatauaiga agavaa i lau 'upega tafaʻilagi, ma fa'amautinoa o lo'o e tumau fa'atauva i le pito i luga ole itulau o fa'ai'uga a Google. E tusa ai ma se suʻesuʻega a Google, fa'asalalauga totogi fa'atuputeleina le avanoa e kiliki ai e se tagata fa'aoga se fa'asalalauga fa'ale-aganu'u.

Tau-pe-kiliki (CPP) tauofoga

CPC (tau-pe-kiliki) tauofoga mo Adwords e fuafua le tele o le a totogi e le tagata fa'asalalauga i le kiliki i luga o se fa'asalalauga. O le aofa'i o tupe e fa'ailoa mai e se tagata fa'asalalauga e ta'ua o le tau maualuga. E faavae i mea e tolu: talafeagai upu autu, tulaga lelei itulau tulaueleele, ma mea fa'atatau. E taua le manatua o se tau maualuga maualuga e le o taimi uma e te manumalo ai i le fa'atautu'i. Afai e mafai ona e fa'amalieina lau fa'asalalauga mo le maualuga maualuga o le Sikoa ma le Fa'asalalauga Fa'asalalauga, e mafai ona matua fa'ateleina lau tupe fa'aalu AdWords.

Afai e te le mautinoa i lau CPC, e mafai ona e faʻaogaina le SEMrush Keyword Magic meafaigaluega e suʻe ai lau averesi CPC. O le a fa'aali atu ia te oe le upu autu ma ona suiga fa'atatau, ma o le a ta'u atu ia te oe la latou CPC averesi. O le taimi lava e te maua ai se manatu lelei o le a le CPC mo lau upu autu, e mafai ona e filifilia se CPC sili atu ona taugata pe a manaʻomia.

Pe a faʻaaogaina CPP mo Adwords, e mafai ona e setiina lau tau maualuga CPP mo upu autu taitasi ma vaega fa'asalalauga. Ina ia faʻaaogaina lenei vaega, e tatau ona e setiina le telefoni aupito maualalo ma kiliki tulaga. E iai le itulau fesoasoani a Call metrics mo le setiina o tauofoga i le telefoni. E aoga foi le siakiina o le togi lelei o lau adgroup. Ma 'aua ne'i galo e fa'aoga le vala'au Fa'aopoopo Valaau pe a maua.

Tau-pa-kiliki tauofo mo Adwords o le auala sili ona aoga e faʻalauiloa ai se upega tafaʻilagi. E le na o le faateleina o lau paketi, ae fa'aopoopoina foi lou fua faatatau o le liua. E mafai ona e fa'aogaina auala eseese o tauofoga CPC, e aofia ai le fa'aliliuina o tauofoga ma le tauofoga PPC. E ala i le setiina o le maualuga CPC, e mafai ona e fa'ateleina au kiliki e fa'atatau i le tele o lau paketi.

O se tasi o auala e faʻateleina ai lau CPC o le faʻaogaina lea o faʻasalalauga talafeagai. E mafai ona e faʻateleina le numera o suiga e ala i le faʻatatauina o tagata faʻapitoa faʻatasi ma faʻasalalauga talafeagai. Fa'aopoopo i le fa'aogaina o se CPC talafeagai, e mafai fo'i ona e fa'aogaina se mea faigaluega Keyword Magic e su'e ai si'usi'u umi keywords. O lenei meafaigaluega o le a fesoasoani ia te oe e faʻaititia au faʻamatalaga suʻesuʻe. Ona, tu'ufa'atasia nisi oi latou i totonu o se fa'asalalauga talafeagai.

Sikoa lelei

Ina ia maua le togi sili ona lelei mo lau faʻasalalauga Adwords, e tatau ona e optimize le kopi fa'asalalauga. Ia mautinoa e fetaui ma upu autu o loʻo e faʻasalalau. O mea o loʻo i totonu o le kopi faʻasalalauga e tatau ona talafeagai ma faʻamatalaga. I le male, o le vaega fa'asalalauga na e faia e tatau ona aofia ai upu autu “peni lanumoana.” O mea o lo'o i totonu o le itulau e tula'i mai e tatau ona tu'uina atu fa'amatalaga tonu o lo'o taumafai lau fa'asalalauga e tu'uina atu.

O lau togi lelei e fa'amoemoeina i mea e tolu: le fua faatatau o le kiliki i luga (FMT), le talafeagai o le faasalalauga, ma le aafiaga o le itulau tulaueleele. E fuaina le CTR i fa'amaumauga fa'asolopito mai fa'asalalauga e fa'aaoga ai le upu autu na e filifilia. O le maualuga o le CTR e faʻaalia ai o lau faʻasalalauga e talafeagai i lau au maimoa. Afai e leai, o lau fa'asalalauga o le a maua se togi maualalo. Afai e maualalo le CTR o lau faʻasalalauga, ia mautinoa e fetuutuuna'i lau fa'asalalauga e tusa ai.

E pei ona e taumateina, o le togi lelei o lau fa'asalalauga e iloa ai po'o fea ma pe fia le tau ile kiliki. Ole a fa'aalia lau fa'asalalauga ile itulau muamua ole su'esu'ega pe a maualuga lau togi lelei. Ole maualuga ole togi, o le maualalo o lau fa'asalalauga tau o le ai ai. Ina ia fa'ateleina lau Sikoa Tulaga, e tatau ona e mautinoa o loʻo e faʻaogaina lau itulau faʻaleleia ma upu autu. O lona uiga ia mautinoa o mea o loʻo i totonu o lau faʻasalalauga e fetaui ma le faʻavasegaina o upu autu.

E tatau ona fa'atasi lau fa'asalalauga ma upu autu. O le maualalo o le CTR o le auala sili lea ona leaga e faʻaleleia ai lau togi lelei. E taua le fa'amautinoa o lo'o iai sau itulau e tula'i mai mo so'o se fa'aupuga e maualalo ile CTR. Ole sili atu ole fa'asalalauga, o le tele foi lea o le a kiliki ai e le au maimoa. Ae e le lava le fatuina o anotusi sili. O lau fa'asalalauga e tatau ona mata'ina ma fa'afiafia.

Le Quality Score for Adwords o se numera e faʻatatau i luga o mea o loʻo i totonu o lau 'upega tafaʻilagi ma faʻasalalauga e te lafoina.. O togi maualuga o lona uiga o lau fa'asalalauga o le a maualuga i luga ole su'esu'ega. E mafai e lenei mea ona faʻateleina le manuia o lau faʻasalalauga ma faʻaititia au tau. O se togi maualalo maualalo o le a afaina ai lau pisinisi. E ala i le fa'aogaina atili o au fa'asalalauga, e mafai ona e fa'atauva'a i au fa'atauva ma fa'ateleina lau togi lelei i le lagi. E mafai ona e faʻaleleia lau Sikoa Tulaga e ala i le faʻafaigaluegaina o se tusitala faʻasalalauga faʻapolofesa.

Itulau tulaueleele

E taua tele le fatuina o se itulau tulaueleele mo Adwords e maua ai le sili ona lelei o le liua. AdWords fa'atagaina oe e fai fa'asalalauga fa'asalalauga fa'avae i luga o fa'aupuga, ae o se itulau tulaueleele o le a faʻaleleia ai lau fua faatatau o le liua. Ia mautinoa o loʻo i ai i lau itulau faʻaleleia faʻamatalaga aoga ma e ogatasi ma le isi vaega o lau upega tafaʻilagi. E le gata i lea, e tatau ona e aloese mai le kopi-faapipii o mea e tasi ma feʻau e pei o au tauva'.

Tulaga tasi, e tatau ona e mautinoa o lau itulau tulaueleele e sili ona lelei mo SEO. E faigofie ona e faia lenei mea e ala i le faʻaogaina o le toso ma le pa'ū faufale. Ia mautinoa o mea o loʻo i totonu o lau itulau tulaʻi e fetaui ma au faʻasalalauga ma e faigofie mo tagata asiasi ona faʻatautaia. E mafai ona e faʻaogaina meafaigaluega e pei o SeedProd e fatu ai le itulau sili ona lelei mo lau pisinisi. O lenei meafaigaluega e ofoina atu foʻi le faʻatonu toso-ma-paʻu, lea e mafai ona faafaigofie ai ona fai lau itulau tulaueleele.

E ese mai i upu-fa'apitoa, e tatau ona iai lau itulau tulaueleele kopi faʻamalosi e faʻamaonia ai tagata asiasi e fai se gaioiga. O lau kopi e tatau foi ona faigofie ona faitau ma malamalama. Fa'aaogā ulutala e fa'afaigofie ai le fa'asalalauga faitau ma fa'ailoga pulu e fa'ailoa ai manatu taua. E tatau fo'i ona fa'amalosi e fa'aoso le tagata faitau e faitau atili. E tatau foi ona e tuʻuina atu faʻamatalaga e uiga i au oloa poʻo auʻaunaga e faʻafiafia ai tagata asiasi e faʻatau. E taua le fa'aofiina o se feso'ota'iga i lau 'upega tafa'ilagi, ae aua le soona fai.

O se itulau fa'aleleia lelei o le a fa'ateleina ai lou fua faatatau o le liua. E lē gata i lea, o le a fesoasoani foi ia te oe e faaitiitia lou tau i le mauaina. A e faʻaogaina se itulau faʻaleleia lelei, e mafai ona e fa'amoemoe e maua fa'aopoopo fefa'ataua'iga mai masini su'esu'e. O le auala sili e fatuina ai se itulau faʻaleleia lelei o le suʻeina lea o au upu autu ma filifili se lisi autu. E mafai foi ona e faʻaogaina meafaigaluega e pei o Semrush, Serpstat ma Google Keyword Planner e fesoasoani ia te oe ile su'esu'ega upu.

E tatau ona iai i lau itulau tula'i se ulutala fa'amalosi. O le elemene sili lea ona taua o le kopi. Manatua, na'o se vaega to'aitiiti o tagata asiasi o le a faitau moni le vaega o totoe o lau kopi, o lea e tatau ona tulei lau ofo ma tali le mea e taʻua “E a la e a la?” fesili. O lenei mea o le a faigofie ai mo oe ona faʻaliliuina le fefaʻatauaiga i le faʻatau. Afai e te optimize lau itulau tulaueleele, o le a iai se aafiaga lelei i lau Google Ads account ma faʻateleina lou fua faatatau liliu.

Su'esu'ega upu autu

O su'esu'ega fa'aupuga ose vaega taua ole su'esu'ega maketi, aemaise lava pe afai o loʻo e faʻalauiloaina se upega tafaʻilagi fou poʻo se oloa. O le a fesoasoani ia te oe e fuafua po o fea upu autu o loʻo sailia e au tagata faʻatau. E mafai ona e faia suʻesuʻega faʻaupuga e ala i le faʻaogaina o meafaigaluega e leai se totogi e pei ole Google's keyword planner, lea e fa'atatauina le aofa'i o su'esu'ega i masina ta'itasi ma mata'ituina faiga i le taimi moni. E fa'aali atu fo'i ia te oe fa'aupuga fa'atatau, pito i luga upu su'esu'e, ma mataupu tula'i mai po'o fa'amata'u. O nai auala nei e fa'atino ai su'esu'ega fa'aupuga mo lau fa'asalalauga AdWords.

O le isi auala aoga e suʻesuʻe ai upu autu o le faʻaaogaina lea o se meafaigaluega pei SEMRush, lea e tu'uina atu ia te oe fa'amatalaga fa'amatalaga mai Google Adwords. E sili ona aoga pe a e manaʻo e vaʻai pe o le a le mea o loʻo faʻatau mai e lau tauvaga. Keyword Spy ma SpyFu o filifiliga sili mo suʻesuʻega tauva, ae latou te tuʻuina atu ia te oe faʻamatalaga mo le US ma Peretania, ma Aialani e le o aofia i na atunuu e lua. Afai o loʻo e faʻatau atu se oloa poʻo se tautua i Aialani, e tatau ona e taulai atu i upu autu e talafeagai i lau eria.

Ina ua uma ona filifili se upu upu autu, e tatau ona e faalautele atu i se lisi maualuga maualuga o upu autu e fesootai. Manatua o le a faʻaogaina e lau au faʻasalalauga upu autu e suʻe ai fofo, ma o lenei faʻamatalaga e taua. O le mauaina o au mea i luma o au tagata faʻatau aʻo latou suʻeina tali e mafai ona faʻateleina lau fefaʻatauaiga. A mae'a ona fa'aitiiti lau lisi o fatu, e mafai ona e amataina lau sailiga suʻesuʻega i se faʻasalalauga adwords mo lau 'upega tafaʻilagi.

O se vaega autu o suʻesuʻega faʻaupuga mo Adwords o le fuafuaina lea o lau au maimoa ma le sailia o faʻaupuga maualuga e faʻatatau i lau au maimoa.. O su'esu'ega fa'aigoa o le auala sili lea e su'e ai fa'amatalaga talafeagai. Google's keyword tool e mafai ona fesoasoani ia te oe e fai lenei mea, e pei o mea faigaluega totogi e pei o Ahrefs. O le fa'aogaina o nei mea faigaluega o le a fa'atagaina ai oe e fa'atupu se lisi o fa'aupuga talafeagai ma fua a latou su'esu'ega. I le faia o lenei mea, e mafai ona e mauaina upu autu aoga mo lau 'upega tafaʻilagi, ma faʻaleleia tulaga o masini suʻesuʻe a lau 'upega tafaʻilagi.

A mae'a ona fa'aiti'itia au fa'aupuga autu, e mafai ona e fa'aogaina le Google's Keyword Planner ma isi mea faigaluega e su'e ai fa'aupuga tutusa. E taua tele le malamalama i lau au maimoa ma le auala e faʻafetaui ai au faʻasalalauga i latou manaʻoga. Fa'aoga meafaigaluega e su'e ai fa'aupuga o lo'o su'eina e lau au maimoa ona fai lea o se vaega fa'aupuga e fa'atatau i nei ta'iala. O le fa'aaogaina ole Google Keyword Planner ose amataga lelei, ae e le mafai lava ona tele naua upu autu.

E mafai ona e faia ni fa'asalalauga se tele i lau tala AdWords ma fa'aoga le tele o fa'aupuga, fa'asalalauga, ma fa'asalalauga fa'asalalauga e fa'atatau i lau au fa'atatau. O le sini autu o le faʻaliliuina o nei kiliki i faʻatau. Ae ae e te leʻi amata fatuina ma faʻapipiʻi au faʻasalalauga, e i ai nai mea e tatau ona e iloa. Ina ia faʻateleina lau faʻasalalauga Adwords, ia mautinoa e mulimuli i fautuaga nei. Fa'aopoopo i su'esu'ega fa'aupuga ma kopi fa'asalalauga, e tatau foi ona e siaki pe fia le tau o lau fa'aupuga.

Su'esu'ega upu autu

Ae e te leʻi amata faʻalauiloa au oloa poʻo auʻaunaga, e tatau ona e faia ni su'esu'ega upu autu. Su'esu'ega upu autu o le fa'agasologa lea o le fa'ailoaina o maketi fa'atauva'a ma fa'amoemoega su'esu'e. O upu autu e fesoasoani ia te oe e maua ai faʻamatalaga faʻamaumauga e uiga i tagata faʻaoga initaneti. Ina ia mafai ona filifili upu sa'o mo au fa'asalalauga fa'asalalauga, e tatau ona e faʻaogaina le Google's keyword tool. O le faʻaaogaina o lenei meafaigaluega o le a fesoasoani ia te oe e maua ai fuaitau e talafeagai i lau oloa poʻo auʻaunaga ma o le a tosina atu ai le mafaufau o i latou ua leva ona fiafia i au oloa poʻo auʻaunaga..

Le su'eina o upu autu e tosina mai ai au tagata fa'atau, taumafai e mafaufau i le mea o loʻo sailia moni e lau tagata faʻatau. Faataitaiga, atonu o lo'o su'e e se fa'ailoga logo se kamupani fa'ailoga ma se tau fa'apitoa. O le a fesoasoani lea ia te oe e fuafua le tala sa'o ole AdWords keyword budget. Afai o loʻo sailia e le tagata faʻatau se logo, faataitaiga, e te mana'o e taula'i i lenei upu fa'apitoa. Peitai, o lenei ituaiga o upu autu e le aoga tele e pei o isi filifiliga e lua.

E mafai foʻi ona e faʻaogaina se tuʻufaʻatasiga o upu autu. E masani ona faaaoga e tagata fasifuaitau nai lo se upu e tasi. O lenei auala, e mafai ona latou tulimata'ia le au maimoa tutusa. Ona, pe a latou maua se mea latou te mananao ai, e faigofie ona latou maua. A maua loa sau lisi o upu autu, e mafai ona e amata tusia mea mo lena upu autu. O su'esu'ega autu e taua tele mo le fa'aleleia atili o lou fa'avasegaina i luga o masini su'esu'e ma fa'atosinaina le au maimoa. A e filifilia upu sa'o, ua mae'a le afa.

O le taimi lava e te tuufaatasia ai lau lisi, ua oo i le taimi e fai ai su'esu'ega upu autu. O su'esu'ega upu autu e alu i so'o se mea mai le lima minute i le tele o itula, fa'atatau i lou tele ma lou alamanuia. Fa'atasi ai ma su'esu'ega upu, o le ae mauaina le malamalama sili atu i amioga suʻesuʻe a lau maketi ma faʻataʻitaʻiina faʻaupuga malosi SEO. O upu autu talafeagai e fesoasoani ia te oe e faʻataunuʻu manaʻoga o au faʻaoga ma faʻatauvaʻa tauva. Ma o le maualalo o le tauvaga o lona uiga e itiiti ni tagata tauva, fa'afaigofieina le fa'atulagaina maualuga mo upu autu e maualuga le voluma masina.

Fa'aaoga le Google's Keyword Planner, e mafai ona e fuafuaina po o fea upu autu e maualuga le suʻesuʻega i masina. Faataitaiga, masina o le taumafanafana e tatau ona faʻatatau i upu autu e maua ai le maualuga o fefaʻatauaiga. E faigofie ona leiloa i se lisi umi o upu autu ma faʻafefe ai au faʻasalalauga i le pogisa. O le auala sili e faʻaiti ai lau lisi o le faʻaogaina lea o filifiliga faamama a le Keyword Planner, lea e aliali mai i le tulimanu agavale pito i lalo o le lau.

Adwords ad kopi

Tusia lelei Kopi mo Adwords faʻasalalauga e mafai ona foliga mai o se galuega faigofie. E tatau ona e aofia ai na o ni nai upu, ae e tatau ona latou faʻamalosia e faʻaoso le tagata faitau e kiliki. E tatau ona fetaui le kopi ma le itulau e tulaueleele ai, foi. klientBoost ua uma su'ega 100 'ese'ese fa'asalalauga copywriting togafiti ma maua mea nei 10 ia sili ona aoga. Faitau pea mo ni fautuaga lelei. E tatau ona e fa'aogaina i taimi uma se vala'au fa'amalosi, upu autu, ma mea fa'apitoa.

E mafai ona fa'aogaina se fa'aopoopoga o fa'amatalaga e lagolago ai fa'amatalaga e le o aofia i le kopi fa'asalalauga. O nei faʻaopoopoga e galue e pei o faʻasalalauga i totonu o le upega tafaʻilagi ma faʻatonu le au faitau i itulau patino i luga o se upega tafaʻilagi. Faataitaiga, o se fa'asalalauga Nike e mafai ona aofia ai se lisi o oloa lauiloa ma vaega. E mafai ona fa'aoga se fa'aopoopoga Callout mo nisi fa'amatalaga, ae le tatau ona sili atu 25 mataitusi. Fa'aaogā fa'atauva'a lenei metotia.

O se tagata su'esu'e na te va'ai i lau fa'asalalauga e aofia ai le su'esu'ega o le a sili atu ona fa'aliliu. Kopi fa'asalalauga e aofia ai le su'esu'ega o le a fa'ateleina le avanoa e liua ai. E ala i le tuʻufaʻatasia o le suʻesuʻega i le faʻasalalauga, e sili atu ona kiliki e le tagata suʻesuʻe. E te faʻasaoina tupe i luga o faʻasalalauga Adwords e ala i le faʻateleina o lau ROI. Ma o le vaega pito sili ona lelei o soʻo se upu e iai le 7-aso faʻataʻitaʻiga saoloto.

O le fa'aofiina o upu fa'apitoa o se vaega mamana lea e mafai ai e le au fa'asalalau ona fa'aulu a latou ulutala ma fa'asalalauga fa'asalalauga e fetaui ma fa'aupuga o lo'o su'esu'eina ile fa'asalalauga.. E sili ona aoga mo tagata faʻalogo eseese ma valaʻau-i-gaioiga. IF Functions e fesoasoani ia te oe e faʻavasega au Faʻasalalauga faʻavae i luga ole suʻesuʻega a le tagata faʻaoga. Afai o lau au maimoa o le tele o tama, atonu e te manao e mafaufau e sui le ulutala. A leai, o le a e fa'ai'u i fa'asalalauga e le talafeagai ma a latou fa'amatalaga su'esu'e.

O upu malosi e tosina mai ai tagata ma faʻaalia o latou lagona. “O oe” o le upu malosi tele, ma e matua aoga lava. A fa'aoga sa'o, e taulai atu i le au maimoa nai lo lau pisinisi. O lenei faiga e faʻateleina ai ou avanoa e tosina mai ai le liua. O se tusitala sili ona lelei e faʻamoemoe i tali a lana au maimoa ma tali fesili ae latou te leʻi fesiligia i latou. E mafai foi ona e filifili e sui le tulaga o au ulutala ina ia sili atu ona manaia i lau laiti.

Su'e su'esu'ega a le AdWords

E mafai ona e faʻatinoina le suʻesuʻeina o le suiga o le Adwords i luga o lau 'upega tafaʻilagi e ala i le faʻaogaina o se code e tuʻufaʻatasia i au itulau web. O le taimi lava e faʻapipiʻi ai le code, e te va'ai i se koluma fou e ta'ua o Kiliki Fa'aliliu. O lenei fa'amatalaga o le a fesoasoani mo le fa'asilisiliina o lau tala ma le tusiaina o fa'asalalauga fou. E mafai foi ona fesoasoani ia te oe e filifili upu sa'o ma tauofoga mo au fa'asalalauga. Ina ia mafai ona su'eina le liua, alu i le Adwords atinaʻe ma kiliki i luga o le Faʻamaumauga Faʻamatalaga.

O le laasaga muamua i le faʻatulagaina o le sailiga o le suiga o le AdWords o le filifilia lea o se ituaiga liua. E mafai ona fa'atau, i le masima, saini loa, po'o se vaaiga o se itulau autu. A mae'a ona e filifilia se ituaiga liua, e mafai ona e filifilia se vaega tutusa i le AdWords interface. E mafai fo'i ona e faia ni ituaiga suiga fou, lea e aoga pe afai o loʻo e faʻatautaia se numera tele o faʻasalalauga.

E mafai fo'i ona e fa'aogaina se snippet o le lalolagi mo lau 'upega tafa'ilagi, lea o se AdWords pixel e mafai ona tuʻuina i luga o soʻo se itulau o lau 'upega tafaʻilagi. O le a fesoasoani lea ia te oe e iloa po'o fea suiga o AdWords e tau atu i fa'atau. Afai e tele au fa'asalalauga e fa'agasolo ile taimi e tasi, e mafai ona e fa'aogaina se snippet lalolagi e tasi mo fa'asalalauga ta'itasi, e mafai ona e va'ai po'o fea fa'asalalauga e sili ona aoga.

O le fa'aogaina o le su'esu'ega o le suiga o le Adwords e mafai ona fesoasoani ia te oe e fuaina lau ROI ma fa'atuputeleina lou fua faatatau. O le a fa'ataga fo'i ia te oe e fa'aoga lelei ta'iala Smart Bidding, lea e otometi ona fa'amalieina au fa'asalalauga e fa'atatau i au sini tau pisinisi. O lenei mea o le a maua ai le tele o suiga ma le tele o gaioiga a tagata faatau. E ala i le taulai atu i upu autu sa'o, e mafai ona e maua au faʻasalalauga i luma o tagata sili ona talafeagai ma faʻaleleia lau ROI. O lenei auala, o le a mafai ona e faʻaleleia atili au faʻasalalauga Adwords ma selesele le maualuga o tupe maua mai lau tupe teufaafaigaluega.

A mae'a ona fa'atulaga lau Adwords account, e mafai ona e faʻatulagaina lau 'upega tafaʻilagi e siaki ai au suiga. Ona, e mafai ona e faʻapipiʻi se faʻailoga o le lalolagi atoa. O le taimi lava e faʻapipiʻi ai, alu i le lisi lisi o Analytics ma ulufale i le gtag('config','AW-CONVERSION_ID'). A maeʻa ona faʻapipiʻi le faʻailoga o le lalolagi atoa, fetuutuunai mo le sailiga o le liua. E mana'omia lou tu'uina atu o se ID fa'aliliu e fetaui ma lau Google Ads account, a le o lea e te maua ni fe'au sese.

Tau ole fa'aupuga ole Adwords

Ole tau ole fa'aupuga a Adwords e fa'alagolago ile tele o mea, e aofia ai le ituaiga faʻasalalauga e te filifilia, paketi i aso taitasi, ma le numera o kiliki e te manaʻo e maua i aso taʻitasi. O le fatuina o se paketi mo lau faʻasalalauga e taua tele e fesoasoani ia te oe e pulea au tau. O le paketi o aso ta'itasi e fuafua i le maualuga CPC e te naunau e totogi mo fa'asalalauga ta'itasi. I le tele o tulaga, o lenei aofaiga e tutusa ma le tasi vaetolu o lau paketi faalemasina.

E tatau ona e setiina se paketi talafeagai i aso taitasi, talu ai e tatau ona aoina faʻamaumauga ina ia mafai ai ona faʻaleleia. O le auala sili e seti ai lau paketi o le amata laʻititi ma faʻasolosolo malie lau auala i luga. O le tele o kamupani o le a amata i se paketi laʻititi ona faʻateleina lea pe a faʻatupulaia a latou faʻaalu faʻasalalauga. Peitai, e taua tele le manatua o le tau o fa'aalu fa'asalalauga e mafai ona alu i luga pe pa'u e fa'atatau i le ituaiga pisinisi e te fa'atinoina.

E ui o le tau o se faʻasalalauga a Adwords atonu e faʻasaina mo nisi pisinisi, e toatele tagata e mafai ona manuia ai. O se auala sili ona aoga e faʻalauiloa ai se pisinisi ma oʻo atu i le faitau miliona o tagata faʻatau. E ui e mafai ona taugata, E mafai e AdWords ona fesoasoani ia te oe e fa'asili le tau o lau fa'asalalauga fa'asalalauga e ala i le fa'aleleia o fua faatatau o le liua. O le fa'aogaina o le Google AdWords o se tupe fa'aalu aoga, ma o taunuuga e mafai ona faagaeetia.

O le fa'aogaina o fa'aupuga leaga ose auala sili lea e fa'aitiitia ai lau fa'aalu fa'asalalauga. E ala i le nanaina o au faʻasalalauga pe a suʻe e se tagata faʻaoga se faʻamatalaga patino, e mafai ona e teuina tupe i luga o kiliki e le taitai atu ai i se liua. E ala i le faʻatinoina o se taʻiala faʻaupuga le lelei, e mafai ona matua fa'aitiitia lau fa'aupuga AdWords ma fa'ateleina lou ROI. Faatasi ai ma le fesoasoani a se meafaigaluega i luga ole laiga lelei, e mafai ona e su'eina po'o fea upu autu e maua ai le tele o kiliki ma fa'aititia au tupe fa'aalu.