Tag: Google Ads fautuaga

Adwords o se tasi o auala sili ona lauiloa ma aoga i luga ole laiga. You can reach a vast audience with the help of Adwords. Google's platform ua lata i le luasefulu tausaga. E tusa ai ma suʻesuʻega, fai maketi se ROI o $116 piliona i le tausaga i luga o le tulaga, ma latou maua se averesi o $8 mo tala uma latou te faʻaaluina i luga o le tulaga.

Tau

A e filifili e fa'aoga Google AdWords mo lau fa'atauga tau maketi, you should be aware of the costs of each keyword. O le a fesoasoani lea ia te oe e tumau i totonu o lau paketi, ma o le a tuʻuina atu ai foi ia te oe se manatu o aga o loʻo atiaʻe i tau AdWords. Ina ia maua se manatu i tau o se upu autu, look at its top-ten most expensive AdWords keywords.

E eseese tau o AdWords e fa'atatau i upu ma alamanuia. Ae i se tulaga lautele, o le tau masani ile kiliki e tusa $2.32 i luga ole feso'ota'iga su'esu'e ma $0.58 i luga ole feso'ota'iga fa'aaliga. O lo'o maua se va'aiga au'ili'ili o fua fa'atatau AdWords ile upegatafa'ilagi a Google. O le Sikoa Tulaga o upu ta'itasi e a'afia ai lona tau-lelei, o lea ia mautinoa o lau faʻasalalauga e maualuga le Sikoa Tulaga o le a sefe ai oe tupe ma faʻaalia lau faʻasalalauga e le tele o tagata faʻaoga.

Using a keyword planner tool can help you estimate the cost of keywords for your business. Ole mea faigaluega e leai se totogi e saunia e Google Ads e mafai ai e oe ona faʻatalanoa faʻamatalaga eseese e fesoʻotaʻi ma lau pisinisi ma saili pe o le a le tau mo mea taʻitasi.. Afai e te le o mautinoa poo fea upu autu e te filifilia, fa'aoga le Google's keyword planner e su'e ai upu su'esu'e o lo'o sailia e lau au maimoa.

O tau AdWords e fa'alagolago ile tele o kiliki e te mana'o e ausia. Faataitaiga, atonu e tatau ona e totogiina mo upu autu e le lauiloa nai lo isi, ae o nei upu autu o le a faateleina ai au tupe maua. E mafai ona e pulea lau CPC e ala i le setiina o se paketi maualuga i aso taitasi.

upu autu

A e faʻatautaia se faʻasalalauga e faʻaaoga ai Google Adwords, e tatau ona e iloa pe faapefea ona filifili upu sa'o mo lau pisinisi. O le fa'amoemoe o le fa'atosinaina lea o kiliki agava'a i lau fa'asalalauga ma fa'atumauina au kiki i le maualalo e mafai ai. O upu maualuga maualuga e aumaia ai le tele o feoaiga, ae sili atu foi ona faatautava ma sili atu ona taugata. O le fatuina o le paleni sa'o i le va o le voluma ma le tau o se faatufugaga ma se faasaienisi.

O se tasi o auala sili e fai ai lenei mea o le faʻaogaina lea o le Google's keyword planner. O lenei meafaigaluega o le a faʻaalia ai le numera o suʻesuʻega mo se upu faʻapitoa, faʻapea foʻi ma le tau ile kiliki ma le tauvaga mo lena upu autu. O lenei meafaigaluega o le a faʻaalia foi ia te oe upu autu ma fuaitau tutusa o loʻo faʻaogaina e au tauva.

O le taimi lava e te iloa ai upu autu o le a tosina mai ai le tele o tagata asiasi, e mafai ona e optimize lau 'upega tafaʻilagi e tosina mai ai i latou. O upu sa'o sa'o o le a fa'atuputeleina ai lou fa'aliliuga, fa'aititia lau tau-pe-kiliki, ma ave le tele o feoaiga i lau 'upega tafaʻilagi. Ole mea lea ole a fa'aitiitia ai tau fa'asalalauga ma fa'asili maualuga atu tupe fa'afaigaluega. E mafai foʻi ona e faʻaogaina se meafaigaluega autu e sau ai ma manatu mo faʻasalalauga blog ma mea e aofia ai.

O se tasi o auala sili e su'e ai upu sa'o o le fa'aoga o fuaitau fa'atusa ma fetaui tonu. Fa'aupuga fa'atusa e ofoina atu i tagata fa'asalalau le pule sili i a latou tupe fa'aalu. O nei fa'asalalauga o le a fa'aalia mo su'esu'ega o lo'o i ai fa'amatalaga e lua ile fesili e tasi.

Tauofoga

Tauofoga i Adwords o se tasi lea o vaega sili ona taua o se faʻasalalauga AdWords. O le sini o le faʻateleina o kiliki, liua, ma le toe faafoi i luga o tupe faaalu. E eseese auala e tauofo ai, e fa'atatau i lau au maimoa ma le paketi. Tau ile kiliki (CPC) o le ituaiga sili ona taatele o tauofoga, ma e sili ona aoga mo 'upega tafaʻilagi e manaʻomia le faatosinaina o ituaiga tagata asiasi. Peitai, e le aoga tele mo 'upega tafaʻilagi e manaʻomia le faʻatupuina o le tele o fefaʻatauaiga i aso taitasi. O le tauofoga CPM e fa'aaogaina mo fa'asalalauga o lo'o fa'aalia i luga o upega tafa'ilagi e feso'ota'i ma oloa po'o tautua o lo'o fa'alauiloa i luga ole saite..

E ese mai le tauofoga i upu autu, e tatau foi ona e faʻalogo i le tele o taimi e faʻaalia ai au tauva i taunuuga o suʻesuʻega. E ala i le suʻesuʻeina o le tele o latou faʻasalalauga e aliali mai i le SERP, e mafai ona e iloa pe faapefea ona tu ese mai le tauvaga. E lē gata i lea, e mafai fo'i ona e siaki po'o fea e fa'aalia ai au tauva ma su'e a latou fa'asoa fa'aaliga.

Smart AdWords fa'apolopolo e vaevae a latou tauofoga i 'ese'ese “fa'asalalauga fa'asalalauga” ma iloilo eseese. Smart Bidding e fa'aogaina faiga sili ona lelei mai au fa'asalalauga ua mavae i au fa'asalalauga fou. O le a suʻeina faʻataʻitaʻiga i le va o faʻasalalauga ma faia faʻataʻitaʻiga faʻavae i luga o faʻamaumauga na te aoina. Ina ia amata, e mafai ona e faitau Google's taʻiala ile faʻaogaina o lenei metotia.

Sikoa lelei

Afai o loʻo e faʻaogaina Google Adwords e faʻalauiloa lau 'upega tafaʻilagi, e taua le malamalama i le taua o le Quality Score. O lenei numera o le a fuafua ai le tulaga ma le tau o lau faʻasalalauga. Afai e iai sau mea e sili ona lelei i lau itulau faʻasalalau ma faʻasalalauga talafeagai, o le ae mauaina se Sikoa Tulaga maualuga. O le a fesoasoani lea ia te oe e maua ai se tulaga lelei ma maualalo CPC.

O togi lelei a le AdWords e fa'atatau i le tele o mea. E aofia ai upu autu e te filifilia ma le Ad lava ia. O le sikoa e te maua ai se manatu i le aoga o lau fa'asalalauga. O le maualuga o le togi o lona uiga e mafai ona e fa'atauva'a i tauofo maualuluga e aunoa ma le totogi tele mo au fa'asalalauga. E faʻamautinoa ai foi o faʻasalalauga o loʻo e tuʻuina e le fesoʻotaʻi i luga o upega tafaʻilagi e le fetaui ma mea o loʻo i totonu o lau 'upega tafaʻilagi.

O se togi maualalo maualalo o le a sili atu tupe e te alu ai. Ole sikoa lelei e fa'avae ile fa'amaumauga fa'asolopito, o lea e le mafai ona e faʻamoemoe e atoatoa, ae e mafai ona e faaleleia i le taimi. O lesi foi mea, e mafai ona e suia vaega le lelei upu autu i lau kopi faasalalauga. I le isi itu, you can pause those ads that have low CTR and replace them with others.

Ina ia fa'ateleina lau Sikoa Tulaga, e tatau ona e optimize lau itulau tulaueleele ma upu autu. Your ad should contain the keywords that are relevant to the content of the page. E taua foi le faʻamalieina o le kopi faʻasalalauga. E tatau ona fetaui ma le upu autu ma iai ni tusitusiga e feso'ota'i ai. I le faia faapea, e te faʻaleleia lau Sikoa Tulaga i Google Adwords.

Fa'aopoopoga o fa'asalalauga

O fa'aopoopoga fa'asalalauga o ni auala lelei e fa'aopoopo atili ai fa'amatalaga i lau fa'asalalauga. Nai lo le na'o le fa'aali atu o lau numera telefoni, e mafai ona e aofia ai faʻamatalaga faaopoopo e pei o fesoʻotaʻiga i luga o le upega tafaʻilagi. E taua tele le fa'aogaina o nei fa'aopoopoga o fa'asalalauga i se auala e fa'amalieina ai le vaega muamua o lau fa'asalalauga. I le tu'ufa'atasia o nei fa'aopoopoga fa'asalalauga i lau fa'asalalauga, you will be able to reach more potential customers.

There are two types of ad extensions: manual and automated. While manual extensions require manual setup, automated extensions can be applied automatically by Google. Both types can be added to campaigns, fa'asalalauga fa'asalalauga, and accounts. You can even specify the time of day that your extensions will run. Just be sure to set a time for them to be shown, as you don’t want people calling your ad during office hours.

Ad extensions can also help improve your lead quality. They help to self-qualify potential customers, which lowers your cost per lead. Fa'aopoopo, they help your ad get a better ranking on the search engine. Google uses several factors to determine an ad’s position in the search results.

Sitelinks are also a type of ad extension. They appear one to two lines below your ad and can include a brief description. These extensions can be useful in increasing click-through rates, but should be used responsibly.

Fa'atatau o le kiliki

The click-through rate for Adwords campaigns is the average number of people who click through on an ad. This statistic is used to judge how effective an ad campaign is. A high click-through rate will increase your chances of conversions. Using keywords that are relevant to your products and services will improve your ad’s effectiveness.

Click-through rate is calculated by dividing the number of clicks by the number of impressions. E masani lava, ads that produce a high click-through rate are targeted toward high-value products and services. Peitai, online stores will typically have low CTRs. Increasing your CTR will help you to improve your ROI by targeting your ideal customer.

Increased CTR equates to increased revenue and increased conversions. PPC channels generate traffic that is more intent-driven than other sources of traffic. Peitai, the click-through rate for a specific ad can affect conversions and revenue. O lea la, it’s important to constantly monitor your CTR and make tweaks as necessary.

The click-through rate for display ads is lower than that of search ads. This is because people generally don’t click on display ads because they are afraid of viruses or other attacks. A display ad’s click-through rate is usually around 0.35%. You can find this information in ad stats.

AdWords is a great way to drive growth for your SaaS company. You can create a free ad within minutes, submit it for review, and have it live within days. You can also hire a professional PPC agency to help you develop an ad campaign that’s designed to drive growth. Directive can help you with this, and can provide you with a free proposal. I le isi itu, you can join a free slack community for SaaS marketers called Society.

Su'esu'ega upu autu

When researching keywords for AdWords campaigns, one of the most important factors is intent. You want to use Google Ads to target users that are actively looking for solutions to their problems. Peitai, some people might simply be browsing the web for information or seeking education. Pe a filifilia au upu autu, consider a combination of low-volume and high-volume terms.

In addition to internal keyword research, you need to research external keywords as well. Upload your keyword list to Google Keyword Planner to see what searchers are searching for. You can also check Google Trends for the value of each keyword. If it’s gaining traffic month after month, it’s likely to be worth using in your Adwords campaign.

Keyword research is an important part of organic search marketing. It helps you understand your target audience and provides you with valuable information. To get the most out of keyword research, you need to have the right tools and mindset. There are several free keyword research tools, but you’ll likely want to pay a little more for a more advanced tool.

Keyword research for Adwords campaigns should begin early in the planning process. Doing so will help you set realistic expectations for cost, and give your campaign the best chance of success. Make sure you do your research carefully, as incorrect keyword selection can lead to an unsuccessful campaign and missed sales opportunities.

A keyword list should be filled with terms and phrases that describe your business. Once you’ve identified terms and phrases that describe your business, you can use the keyword research tool to select keywords for your online marketing strategies. The goal of keyword research is to create strong impressions among people who are most likely to be interested in your product or service offerings.

Filifiliga tauofo

Google has a number of bidding options for Adwords, and the best one for your specific campaign may vary depending on your budget. You can increase or decrease your max CPC by up to 30%, depending on the competition and type of search. This type of bidding is only available on Google’s Display Network and Search Network.

Manual bidding is an option for advertisers who are on a limited budget, or who want to focus on brand awareness. This option helps you maximise brand exposure and conversions. Peitai, it is more time-consuming and is not as effective as automated bidding. If you want to increase brand awareness, you can use cost-per-click bidding.

The default bidding method is Broad Match, which displays your adverts to users who are searching for your keyword. Peitai, you can also choose to bid on branded terms, which are the names of companies or products that are unique to them. Peitai, this method can be quite expensive. Many marketers debate whether or not to bid on branded terms.

Bidding for Adwords is crucial, but you should consider your ROI and the amount you are prepared to spend. If your budget is too low, you will not get as many clicks as you’d like. You will also have to wait until you have more money to expand your campaign. E lē gata i lea, it is important to keep track of trends. Some products are more likely to sell during certain times of the year, so you should pay attention to these trends when deciding on your budget.

Google uses signals to determine the most appropriate bid for a given keyword. These signals can include things like weather, previous site visits, and interest. It also takes into account other factors that affect the conversion rate, such as location.

Tau ile kiliki

The cost per click or CPC is the amount you pay for every ad that gets clicked on. It varies depending on the type of industry and keyword you are targeting. O lesi foi mea, in the medical industry, the CPC is $2.32, while a similar product for cosmetic services might cost around $4. Peitai, you should aim to find a CPC below $2.73 to attract more potential clients. You can use a free tool called Wordstream to compare CPC against other Adwords ads. Ona, you can work on making your ads more effective.

The CPC for Adwords depends on three main factors: quality of keywords, tusitusiga fa'asalalauga, ma itulau tulaueleele. By knowing these three factors, you can optimize your campaign for maximum ROI. Listed below are some tips that will help you get the most ROI from your Adwords campaign.

While you can reduce CPC with PPC tips, you should always consider the quality score of your ads. A high quality score will bring you more clicks for your budget, which can be beneficial for your business. E lē gata i lea, it will also bring you more brand mileage and free exposure. A high quality score is an essential part of your PPC strategy.

You should also know how to calculate the CPC. This metric is essential for the most effective use of your marketing budget. The average CPC varies from advertiser to advertiser, but it’s the cost that you actually pay for each click. Average CPC is the average cost of all clicks divided by the number of clicks. Peitai, you should know that the actual CPC will vary.

It is best to benchmark your CPC with your Target ROI to set the right budget for your Adwords campaigns. By comparing the revenue from your paid ads to the cost of your ads, you will be able to see which ad types generate more revenue for your business. This will also help you adjust your marketing budget for higher performing ad types.

Sikoa lelei

Quality score is an important part of AdWords and is based on a number from 0-10. A higher score means the ad is of higher quality. It is also more likely to get a good SERP ranking and attract high-quality traffic and conversions. There are several factors that affect the score, but the most important of them is CTR, or click-through rate.

Using high-quality ad copy is crucial to improving the Quality Score. It should match the keywords used and be surrounded by relevant text. Relevancy is another important factor in improving Quality Score. Google’s Ad Preview and Diagnosis Tool can help you optimize all of these elements.

While Adwords Quality Score is based on historical data, you can improve it over time. You can only see the value of your efforts when you have enough traffic and data. It is not a perfect science. By making small changes to your ad copy, you can improve your Quality Score.

AdWords Quality Score is a metric that determines the relevancy of your ad and your bid amount. A high Quality Score will improve your ad’s ranking and reduce your CPC. It will also improve your ROI. This metric is measured on a scale of one to ten.

The quality score for Adwords ads includes three factors: talafeagai upu autu, talafeagai, ma le kiliki i luga ole fua faatatau. Keywords can either be broad or narrow, but it is best to choose the broad match for a product. Phrase match is useful for broad product descriptions, such as a general description.

Fa'aliliuga fua faatatau

When it comes to Adwords, conversion rates can be critical to your success. Across the board, most companies are looking to hit the high-conversion mark. While 25 percent of the top companies achieve that goal, most companies should aim to have a conversion rate over ten percent. To achieve this goal, you should implement a conversion rate optimization strategy.

One of the most important ways to improve your conversion rate is to optimize your ad copy. There are many things you can do to improve your ad copy and targeting, so you can achieve a higher conversion rate. If your ad copy isn’t converting your traffic, you can try a different offer or ad copy to increase your conversion rate. Amazon ads are one of the best ways to increase your conversion rate, and you can test different ad copy and offers to see which ones perform best.

E lē gata i lea, you should take note of your site’s bounce rate, which refers to the number of visitors who clicked away without taking action on your page. Bounce rates help you identify low-performing landing pages. A high bounce rate means that your site isn’t converting visitors.

Ina ia faaleleia lou fua faatatau o le liua, you should focus on ad copy with specific keyword intent. This will increase your chances of converting traffic and improve your quality score. E le gata i lea, you should also try to make your ad groups more targeted and specific. You can also improve your ad group’s quality score by increasing the number of specific keywords.

Conversion rates depend on a variety of factors, including the industry, oloa, and type of conversion. A shoe store’s conversion rate, faataitaiga, will be lower than a car dealership’s.

A oʻo mai i le faʻaaogaina o Adwords mo lau pisinisi, e tele mea taua e tatau ona mafaufau i ai. Muamua o le tele o tupe e te naunau e faʻaalu i lau faʻasalalauga. AdWords e mafai ai ona e setiina se paketi ona totogi lea o se totogi itiiti ile kiliki. E mafai foi ona e siaki le alualu i luma o lau faʻasalalauga ma fai suiga e te manaʻo ai.

Toe maketiina

Toe maketiina o se ituaiga o faʻasalalauga i luga ole laiga e faʻaalia ai faʻasalalauga faʻapitoa i tagata na asiasi muamua i lau 'upega tafaʻilagi pe faʻaogaina lau telefoni feaveaʻi.. A uma loa ona e aoina se lisi o tuatusi imeli, e mafai ona e lafoina lenei lisi ile Google ma amata fa'aaoga mo au fa'asalalauga i luga ole laiga. Peitai, e taua le maitauina o lenei faagasologa e mafai ona oʻo i 24 itula mo Google e fa'agasolo ai.

Su'esu'ega upu autu

Su'esu'ega upu autu mo AdWords e aofia ai le filifilia o faaupuga maualuga ma maualalo. O le sini o le filifiliga upu e tatau ona mautinoa o loʻo faʻaalia lau faʻasalalauga pe a suʻe e tagata faʻaoga upu na e filifilia. E taua foi le faamoemoe o le sailiga, talu ai e te manaʻo e apili i tagata faʻaoga o loʻo sailia ma le malosi ni fofo i faʻafitauli. Peitai, e tatau ona e manatua o loʻo i ai tagata o loʻo na o le suʻeina o le upega tafaʻilagi poʻo le sailia o faʻamatalaga, ae o le a le toaga e saili mo se fofo faapitoa po o se auaunaga.

O su'esu'ega autu mo Adwords e taua tele ma e tatau ona faia i le amataga o se fa'asalalauga. O le faia o lena mea o le a mafai ai ona e setiina tau moni ma maua le avanoa sili e manuia ai. I le male, su'esu'ega autu e mafai ona fesoasoani ia te oe e fuafua le numera o kiliki o le ae mauaina mo le paketi na e tuʻuina atu mo lau faʻasalalauga. Ia manatua o le tau ile kiliki e mafai ona matua ese mai le upu autu ile upu autu, o le filifilia o upu sa'o e taua tele i le faia o se taumafaiga manuia AdWords.

O su'esu'ega autu e mafai ona fa'aalu so'o se mea mai le lima minute i nai itula. E fa'alagolago lea i le aofa'i o fa'amatalaga e tatau ona e su'eina, le tele o lau pisinisi, ma le ituaiga o upega tafaʻilagi o loʻo e faʻaogaina. Peitai, o se fa'aupuga su'esu'e fa'aupuga lelei e tu'uina atu ia te oe se fa'amatalaga i le amio su'esu'e a lau maketi. I le fa'aogaina o upu fa'atatau, o le a mafai ona e fa'amalieina mana'oga o au tagata asiasi ma fa'atauva'a au tagata tauva.

Fa'ata'ita'iga tauofo

E tele ituaiga o fa'ata'ita'iga tauofo o lo'o maua ile Adwords, o lea e taua ai le malamalama po o le fea e sili mo lau faʻasalalauga. Fa'alagolago i au sini, o faʻataʻitaʻiga taʻitasi e iai faʻamanuiaga eseese mo le faʻateleina o suiga. O le faʻaaogaina o le faʻataʻitaʻiga saʻo o le ki lea i le faʻateleina o tupe maua mo lau faʻasalalauga.

Ole fa'ata'ita'iga sili ona lelei ole Optimize Conversions, lea e otometi ona seti tauofo e fa'atatau i lou tau fa'aliliu. O lenei tau e le o se numera numera ae o se pasene. O le faʻaaogaina o lenei faʻataʻitaʻiga e manaʻomia ai le suʻeina lelei o le liua ma se talaʻaga o suiga. Pe a fa'aaogaina tROAS, aua ne'i maualuga tele lau sini. E sili le amata i se numera maualalo ma faʻateleina aʻo faʻaleleia lau faʻasalalauga.

E ofoina atu e Adwords ni fa'ata'ita'iga tauofo eseese, e aofia ai le tau-pe-kiliki, tau-i-afe-vaaiga, ma Tauofoga Atamai. Fa'aaogā fa'atasi nei filifiliga, e mafai ona e faʻaogaina au faʻasalalauga mo le sili atu le tau o le liua ma le tau maualalo ile kiliki. Peitai, e mana'omia pea le pulea o au fa'asalalauga ma malamalama i fa'ai'uga o au fa'asalalauga. E mafai ona e feutagai ma se kamupani e faʻapitoa i lenei ituaiga o faʻasalalauga faʻasalalauga, MuteSix.

Ole auala CPC Tusia e alu ai le taimi, ae fa'atosinaina feoaiga lelei ma puipuia oe mai tupe fa'aalu. O le tau o se liua e masani lava o le sini autu mo le tele o faʻasalalauga. O lea la, o le Tusi Taiala CPC filifiliga o se filifiliga sili ona lelei mo lenei faʻamoemoe.

Tau ile kiliki

Tau ile kiliki (CPC) o se mea taua e mafaufau i ai pe a fatuina lau fuafuaga faʻasalalauga. E mafai ona fesuisuiai tele e faʻavae i luga o upu autu ma alamanuia o loʻo e faʻamoemoeina. E masani lava, ole tau ole kiliki e amata mai $1 ia $2. Peitai, i nisi o alamanuia, o le tau o le kiliki e sili atu ona maualalo.

E lua fa'ata'ita'iga autu o le CPC, fa'avae tauofo ma fua fa'atatau. O faʻataʻitaʻiga e lua e manaʻomia ai le tagata faʻasalalau e mafaufau i le tau aoga o kiliki taʻitasi. O lenei metric e faʻaaogaina e iloilo ai le tau e maua ai se tagata asiasi e kiliki i luga o se faʻasalalauga, fa'atatau i le tele o le a fa'aalu e le tagata asiasi i luga o le upega tafa'ilagi.

Tau ile kiliki mo Adwords e fuafua ile aofaʻi o fefaʻatauaiga e maua e se faʻasalalauga faʻapitoa. Faataitaiga, ose kiliki i luga ole Google su'esu'e tau tau $2.32, ae o le kiliki i luga o se tagata lomitusi faʻaalia itulau tau $0.58. Afai o lau 'upega tafaʻilagi e taulaʻi atu i faʻatauga nai lo fefaʻatauaiga, ona tatau lea ona e taula'i ile tauofoga CPC po'o CPA.

Ole fua ole CPC mo Facebook Ads e ese mai ile atunuu. O Kanata ma Iapani e maualuga le fua faatatau o le CPC, ma le tagata aupito maualalo $0.19 i le kiliki. Peitai, i Initonesia, Brazil, ma Sepania, Ole fua ole CPC mo Facebook Ads e maualalo, avefeau $0.19 i le kiliki.

Tau ile liua

Tau i le liua o se auala sili lea e siaki ai le faʻatinoga o lau faʻasalalauga faʻasalalauga. O lenei ituaiga faʻasalalauga o se auala atamai e faʻateleina ai lau paketi faʻasalalauga. E fa'atagaina oe e siaki se metric fa'apitoa, pei o le numera o tagata e asiasi i lau 'upega tafaʻilagi ma faia se faʻatau. Peitai, e tatau ona e maitauina o lenei metric e mafai ona fesuisuiaʻi mai faʻasalalauga i lea faʻaupuga. Faataitaiga, e-pisinisi fa'asalalauga atonu e mana'o e siaki pe to'afia tagata e fa'atumu se fomu fa'afeso'ota'i. E mafai fo'i ona fa'aoga fa'avae fa'atupu ta'ita'i e fua ai suiga.

E mafai ona fa'atatauina le tau o le fa'aliliuga e ala i le va'ai i le tau o se fa'aliliuga ma le tau o lena fa'aliliuga. Faataitaiga, pe afai e te faʻaaluina PS5 mo se kiliki e maua ai se faʻatau, e te maua se polofiti o PS45. O lenei fua fa'atatau e fesoasoani ia te oe e fa'atusatusa au tau ma au tupe maua, ma e fesoasoani tele mo tagata o loʻo vaʻavaʻai e faʻaitiitia tau.

E ese mai le tau i le liua, e tatau foi i tagata faasalalau ona mafaufau i le averesi o tau i le mauaina. O lenei fua e masani ona maualuga atu nai lo le tau ile kiliki, ma e mafai ona tutusa $150. E fa'alagolago i le ituaiga oloa po'o le tautua o lo'o e fa'atau atu, faʻapea foʻi ma le tapunia o fua o tagata faʻatau.

E lē gata i lea, e taua le maitauina o le tau i le liua o Adwords e le tutusa i taimi uma ma le tau e vaevaeina i le liua. E manaʻomia se faʻatusatusaga sili atu ona lavelave. E mafua ona e le o kiliki uma e agavaa mo le suʻeina o lipoti o suʻesuʻega, ma o le fa'aliliuga su'esu'ega fa'aaliga fa'aalia nei numera e ese mai le tau koluma.

Tala fa'asolopito

O le tala fa'asolopito mo Adwords e mafai ona e siaki uma ai fa'amatalaga tau tupe mo lau fa'asalalauga. O se auala faigofie e iloa ai le paleni o lau teugatupe i soo se taimi. Ina ia o'o i le itulau lea, na'o le kiliki i luga o le mea fa'aoga i le tulimanu pito i luga taumatau o lau lau. Mai iina, e mafai ona e toe iloilo au tau fa'asalalauga e le'i totogiina ma totogi na e faia.

E mafai fo'i ona e va'ai so'o se suiga ua faia e isi. E mafai ona e fa'aogaina lenei vaega e mata'ituina ai amioga a isi i lau teugatupe. O lo'o fa'aalia ai so'o se suiga na faia i lau teugatupe ma po'o fea suiga na a'afia. E mafai fo'i ona e fa'amama su'ega tala fa'asolopito e ala i suiga pe a e mana'o ai. O le lipoti o tala fa'asolopito e fa'aalia ai fo'i so'o se suiga ua faia i lau teugatupe po'o fa'asalalauga.

O le mauaina o lenei fa'amatalaga o le a fa'asaoina ai le tele o le taimi. E mafai ona e iloa mea na suia e tagata, ina ua latou suia, ma o le a le tauvaga na latou suia ai. E mafai foi ona e faaleaogaina suiga pe a e iloa na mafua ai se faafitauli. O lenei vaega e sili ona aoga mo faʻamoemoega o suʻega. Afai o loʻo e faʻatautaia se faʻasalalauga PPC ma se lala sooupu PPC, atonu o le ae manao e siaki le ogalaau talafaasolopito suiga ina ia mautinoa o mea uma e pei ona tatau ai.

Afai o lo'o e fa'aogaina Google Ads, e mafai ona e maua lau tala fa'asolopito i le Suiga Talafa'asolopito. Suiga tala'aga e mafai ona tu'uina atu ia te oe e o'o atu i le lua tausaga o tala'aga mo au fa'asalalauga. Ina ia maua lenei talafaasolopito, na'o saini i lau Google Ads account ma kiliki i le “suia talafaasolopito” laupepa.

Adwords o se totogi-pe-kiliki (PPC) fa'asalalauga fa'asalalauga. E galue ma se fa'ata'ita'iga tauofo, o lona uiga e te totogia mo kiliki uma o lau faʻasalalauga. E ui lava e mafai ona taugata, e mafai e lenei 'auʻaunaga ona faʻateleina le faʻalauiloaina o faʻailoga. Peitai, e taua le iloa o fa'avae ae e te le'i fa'aulu i ai.

Adwords o se totogi-pe-kiliki (PPC) fa'asalalauga fa'asalalauga

O fa'asalalauga a le PPC e fa'atagaina ai tagata maketi e fa'atatau i tagata fa'atau i so'o se la'asaga o la latou malaga fa'atau. Fa'alagolago i mea o lo'o su'eina e le tagata fa'atau, O fa'asalalauga PPC e ono fa'aalia i fa'ai'uga su'esu'e po'o fa'asalalauga lautele. E mafai e le au fa'asalalauga ona fa'avasega a latou kopi fa'asalalauga e fa'atatau i se aofia fa'apitoa ma lo latou nofoaga. E lē gata i lea, e mafai ona latou fa'atulagaina a latou fa'asalalauga e fa'atatau i le taimi o le aso po'o le masini latou te fa'aogaina e maua ai le upega tafa'ilagi.

O le faʻasalalauga faʻasalalauga a le PPC e mafai ai e pisinisi ona taulaʻi a latou au maimoa ma faʻateleina a latou fua faatatau liua. E mafai ona faʻatatau i se vaega o tagata faʻatau e faʻaaoga ai upu faʻapitoa. O le fa'aaogaina o fa'amatalaga fa'apitoa o lona uiga o le aapa atu i nai tagata asiasi, ae o se pasene maualuga atu o latou o le a avea ma tagata faatau. I le male, e mafai e tagata fa'asalalauga ona fa'atatau i tagata fa'atau e ala ile fa'afanua ma le gagana.

O le fa'asalalauga totogi-pe-kiliki o se pisinisi tele. Na'o le alafapeta e fa'ateleina $162 piliona i tupe maua i le tausaga e ala i ana faʻasalalauga faʻasalalauga. E ui o loʻo i ai le tele o faʻavae mo faʻasalalauga PPC, e sili ona lauiloa o Google Ads ma Bing Ads. Mo le tele o pisinisi, Google Ads o le nofoaga sili lea e amata ai. PPC faʻavae e ofoina atu le tele o auala eseese e faʻatulaga ai lau faʻasalalauga.

O le faʻasalalauga faʻasalalauga PPC e faigofie ona malamalama ae faigata ona faʻatautaia. Totogi-pe-kiliki faʻasalalauga e mafai ona taugata tele tupe ma manaʻomia ai le tele o taimi. O le mea e lelei ai, Google ua faafaigofieina le faiga e ala i le ofoina atu o se faiga otometi e fesoasoani i sailiga upu autu ma tauofoga. Faatasi ai ma AdWords, e mafai e tagata fa'asalalauga ona fa'avasega foliga ma lagona oa latou fa'asalalauga.

Pe a faʻaogaina le faʻasalalauga faʻasalalauga totogi-per-kiliki, e taua tele le iloiloina o le faʻatinoga o faʻasalalauga faʻasalalauga ma faʻatatau i latou faʻamoemoe. O le faʻaaogaina o auʻiliʻiliga faʻapipiʻi poʻo se faʻasalalauga faʻapitoa e mafai ona fesoasoani i tagata maketi ia malamalama pe faʻafefea ona faʻatinoina a latou faʻasalalauga ma faʻaleleia a latou taumafaiga e faʻatatau i taunuuga.. I le male, fa'aonaponei fa'asalalauga fa'asalalauga PPC e ofoina atu fa'asalalauga fa'apitoa ma filifiliga fa'atatau, mafai ai e le au fa'asalalauga ona fa'amalieina fa'asalalauga mo so'o se pisinisi.

E fa'aaogaina se fa'ata'ita'iga tauofo

O le tauofoga atamai ose meafaigaluega malosi e mafai ona fesoasoani ia te oe e faʻateleina le numera o suiga mai au faʻasalalauga faʻasalalauga. O lenei fa'ata'ita'iga e otometi le fa'atonuina o au tauofoga mo fa'ai'uga sili. O lenei mea e mafai ona iʻu ai i le maualuga o le liua o le voluma ma sili atu tupe maua. O le faagasologa e le vave, peita'i; e umi se taimi e fetuunai ai ma aʻoaʻo mai faʻamatalaga a lau faʻasalalauga.

O tauofoga e mafai ona faia pe talepe ai lau fa'asalalauga. E filifili po o le fea ituaiga tauofo e fetaui mo oe, muamua fuafua au sini. 'ese'ese sini e mana'omia 'ese'ese ta'iala tauofo. Faataitaiga, pe afai o loʻo e tulimataʻia tagata asiasi i luga o le upega tafaʻilagi, e tatau ona e taulai atu i kiliki. Ae o lesi foi itu, pe afai o loʻo e faʻamoemoe e faʻateleina le tele o sauga ma tupe maua, e tatau ona e filifili mo CPA po'o le tau-fa'atau-fa'atau.

Afai o lau sini o le faʻalauiloaina o faʻailoga, taulaʻi i kiliki ma faʻaaliga. Ia mautinoa e mata'itu pe fa'apefea ona fa'atino lau fa'asalalauga ma fetu'una'i au tauofo e tusa ai. E mafai foi ona e siaki lau ROI e ala i le suia o le paketi mo se aso. O lenei faiga tauofo e le faigata e pei ona foliga mai ai, ma e mafai ai ona e faʻataʻitaʻiina ni taʻiala eseese e aunoa ma le tele o taumafaiga i totonu.

O tauofoga atamai e fa'amalieina au fa'asalalauga e ala i le fa'aogaina o fa'amatalaga fa'aliliu mai Google Ads. I le faia o lenei mea, e mafai ona e aloese mai le soona tauofoga ma fa'ateleina le numera o suiga e te fa'atupuina. Afai o lau averesi tau i le liua e itiiti ifo nai lo lau paketi, e tatau ona e filifilia lenei taʻiala e faʻateleina ai lau tupe faʻaalu e faʻavae i luga o lenei.

O faʻamaumauga a le Google i totonu o loʻo faʻaalia ai o le faʻamalieina o le tau e mafai ona maua ai ni faʻamanuiaga manino. Ua iloa e fa'ateleina le tau fa'aliliu e 14% mo fa'asalalauga su'esu'e, ae oo atu i 30% mo fa'atauga atamai ma fa'atauga masani. O lona uiga e mafai ona maua mai le ROI maualuga ma maualalo CPLs.

E mafai ona taugata

O le AdWords o se auala tau maketi lauiloa e mafai ona taugata tele pe a le pulea lelei. O le i ai o se paketi ma pulea lelei lau paketi e taua tele mo se faʻasalalauga manuia. E mafai e se pule fa'amatalaga lelei ona fesoasoani ia te oe i lenei mea. Ia mautinoa o lau tala fa'atatau o tupe e ogatasi ma au maketi fa'atau.

O le fa'aogaina o fa'aupuga le lelei e fa'ate'aina ai fa'aupuga e le mana'omia e fa'asaoina ai lau paketi. E ala i le fa'aogaina o upu fa'aletonu, e te fa'atapula'aina le aofa'i o fa'asalalauga e te maua mo nisi upu autu. O le a fesoasoani lea ia te oe e tali tagata fa'aoga’ fesili e sili atu ona lelei ma faʻapea e sefe ai lau tupe. I le male, e itiiti tupe e te fa'aaluina pe afai e tele au fa'asalalauga talafeagai.

E mafai ona fa'atupuina le fa'ailoga

E tele auala e faʻateleina ai le faʻalauiloaina o faʻailoga. O se tasi o mea sili ona aoga o le faia lea o se polokalame faʻafeiloaʻi. O le fa'amoemoe o lenei polokalame ina ia fa'ailoa mai e tagata fa'atau lau pisinisi ia latou uo ma aiga. E mafai ona e faia lenei mea e ala i le faʻaaogaina o meaalofa faʻalauiloa. O nei meaalofa e masani ona aoga pe faatosina, ma latou tuua ai se aafiaga tumau i faamoemoega. Latou te fa'afaigofie fo'i ona manatua lau fa'ailoga.

O le isi auala e faʻalauteleina ai le faʻalauiloaina o faʻailoga e ala i mea e aofia ai. E mafai ona e fatuina pou blog ma mea e uiga i au oloa ma auʻaunaga ma faʻapipiʻi faʻamatalaga faʻamatalaga e fesoasoani ai i lau au maimoa ia iloa lau pisinisi. O upu nei e tatau ona fetaui ma su'esu'ega e faia e tagata a'o amata la latou malaga fa'atau pe a'oa'o atili e uiga i au oloa. E mafai ona e faʻaogaina meafaigaluega e pei o Ahrefs, SEMrush, ma le Moz Keyword Explorer e fuafua ai upu autu e talafeagai i lau au maimoa.

O faʻasalalauga faʻasalalau faʻale-aganuʻu o se auala sili foi lea e faʻalauteleina ai le lauiloa. E te manaʻomia le fatuina o mea e sili ona lelei e faʻaalia ai se lagona faʻalagona i au soo. O au faʻasalalauga faʻasalalauga faʻasalalau e tatau ona faʻaopopoina le taua i o latou olaga. O le tuʻuina atu o faʻataʻitaʻiga e leai se totogi o se auala aoga e faʻateleina ai le faʻalauiloaina o faʻailoga. E taua foi le faia o faiga faapaaga ma isi ituaiga e tutusa sini. O le faipaaga ma isi ituaiga o le a fesoasoani i kamupani uma e lua e oʻo atu i le tele o tagata ma faʻateleina le faʻalagolago i le va o latou au maimoa.

O se tasi o auala e faʻateleina ai le faʻalauiloaina o igoa o le fatuina lea o mea e ala i le vitio. I le faʻaaogaina o le vitio, e mafai ona e faʻateleina au matamata’ fa'amata'u fa'alaua'itele ma fa'atupu le maualuga maualuga o le fa'alauiloaina o fa'ailoga. E su'e tagata mo ata vitio o lo'o iai mea moni. E mafai ona e faʻaogaina tagata faigaluega ile fale poʻo taleni mai fafo e fatu ai vitio, ma o nei vitio e mafai ona avea ma taʻutaʻua taʻutaʻua e fesoasoani e faʻasalalau faʻamatalaga lelei.

E mafai ona faateleina ai le liua

A'o e fa'aogaina le Adwords mo lau pisinisi i luga ole laiga, e tatau ona e mataʻituina pea le lelei o suiga. Afai e maualalo lou fua faatatau, e tele mea e mafai ona e faia e fa'aleleia ai. O se tasi o mea muamua e mafai ona e faia o le oʻo atu i se aofia lautele. I le faia o lenei mea, e mafai ona e va'ai po'o fea ituaiga fa'asalalauga e sili ona aoga. E mafai fo'i ona e fa'aogaina le vaega Fa'aleleia CPC e otometi ai ona fa'atau 30% maualuga mo upu autu e tau atu i suiga.

O se tasi o faʻafitauli sili ona tele o pisinisi i luga ole laiga o loʻo i ai le latou taimi faʻatapulaʻa e toso mai ai tagata faʻaoga. O le ki o le faʻaogaina o le tele o taimi e te maua e tusi ai tagata faʻaoga. E tatau ona e fatuina itulau tulaueleele e tali mai ma fetuutuunai mo va'aiga eseese. O le a fesoasoani lea i lau 'upega tafaʻilagi e galue lelei i masini uma, fa'aitiitia le to'a, ma fausia se ala malosi atu i le liua. Adwords e mafai ona sili ona aoga pe afai e te fatuina itulau faʻafeiloaʻi feaveaʻi.

O le polokalame AdWords e mafai ai e tagata faʻasalalau ona tuʻuina faʻasalalauga mo le tele o oloa poʻo auaunaga. E masani lava, e fa'aogaina e le au fa'asalalauga se fa'ata'ita'iga totogi-pe-kiliki. Peitai, e mafai fo'i ona latou fa'aogaina isi metotia tauofo, e pei ole tau ile fa'aaliga po'o le tau ile mauaina. E fa'atagaina fo'i e AdWords tagata fa'aoga e fa'atatau i tagata fa'apitoa. I le male, e mafai e tagata faʻaoga faʻapitoa ona faʻaogaina le tele o mea tau maketi, e aofia ai upu fa'atupuina ma nisi ituaiga o fa'ata'ita'iga.

Tau ile kiliki

Ole tau ile kiliki mo Adwords ose metric taua e siaki ai pe a fausia se faʻatauga tau maketi. E mafai ona eseese e faalagolago i le tele o mea, e aofia ai le lelei o au upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. Peitai, e iai auala e fa'asilisili ai au tauofoga mo le ROI sili.

O se tasi o auala e faʻaititia ai lau tau ile kiliki ole faʻaleleia o le togi lelei o au faʻasalalauga. Google fa'aaoga se fua fa'atatau e ta'ua o le CTR e fa'ailoa ai le lelei. Afai e maualuga lau FMT, e fa'ailo ia Google o au fa'asalalauga e talafeagai i le su'esu'ega a le tagata asiasi. O se sikoa maualuga maualuga e mafai ona faʻaititia ai lau tau ile kiliki e oʻo atu i 50%.

Ole averesi tau ile kiliki mo Adwords e faʻalagolago ile tele o mea, e aofia ai lau pisinisi, le ituaiga oloa po'o auaunaga o lo'o e ofoina atu, ma le au maimoa. Faataitaiga, o le pisinisi tafaoga faamasani ma le tagata lava ia e sili ona maualuga le fua faatatau o le kiliki, a'o pisinisi fa'aloia e maualalo le averesi.

Ole tau ile kiliki mo Adwords e eseese lautele, ma e mafai ona maualalo e pei o $1 pe maualuga e pei o $2. Peitai, o loʻo i ai le tele o alamanuia e maualuga ai CPCs, ma o nei pisinisi e mafai ona faʻamaonia CPC maualuga ona o le olaga atoa o latou tagata faʻatau e maualuga. O le averesi CPC mo upu autu i totonu o nei alamanuia e masani lava ona i ai i le va $1 ma $2.

Tau ile kiliki mo Adwords e mafai ona vaevaeina i ni faʻataʻitaʻiga eseese se lua: fua fa'atatau ma fa'avae tauofo. O le mea mulimuli e aofia ai le tagata faʻasalalauga e malilie e totogi se aofaʻi mo kiliki taʻitasi, a o le muamua o se faʻatatau e faʻatatau i le aofaʻi o tagata asiasi. I le faʻataʻitaʻiga o fua faatatau tumau, e malilie uma le tagata faasalalau ma le tagata faasalalau i se aofaiga patino.

Sikoa lelei

Ole togi lelei ole vaega taua ole Adwords, se fuataga o le lelei o lau faʻasalalauga e fetaui ma lau upu autu. O le sili atu ona fetaui lau upu autu, o le a sili atu lau fa'asalalauga. O le la'asaga muamua i le fa'aleleia atili o lau sikoa fa'asalalauga o le malamalama lea pe fa'afefea ona feso'ota'i le kopi o lau fa'asalalauga i lau upu autu. Ona, e mafai ona e fetuutuunai le tusitusiga i lau faʻasalalauga e faʻaleleia ai lou talafeagai.

Lona lua, o lau Quality Score o le a a'afia ai le tau ile kiliki (CPC). Ole Sikoa maualalo maualalo e mafai ona si'itia lau CPC, ae o le aafiaga e mafai ona eseese mai upu autu i upu autu. E ui e mafai ona faigata ona vaʻaia vave aʻafiaga, o faʻamanuiaga o se Sikoa Tulaga maualuga o le a fausia i le taimi. O le togi maualuga o lona uiga e aliali mai au fa'asalalauga ile pito i luga e tolu i'uga.

E fa'amauina le togi lelei o le AdWords i se tu'ufa'atasiga o mea e tolu. O nei mea e aofia ai le aofaʻi o fefaʻatauaiga e te mauaina mai se faʻasalalauga, pe o oe o se tagata amata, po'o se tagata fa'aoga maualuga. Google tauia i latou e iloa mea o loʻo latou faia ma faʻasalaina i latou o loʻo faʻaauau pea ona faʻaogaina auala tuai.

O le i ai o se Sikoa maualuga maualuga o le a faʻateleina ai le vaʻaia o lau faʻasalalauga ma faʻateleina lona aoga. E mafai foi ona fesoasoani e faʻateleina le manuia o lau faʻasalalauga ma faʻaititia le tau ile kiliki. E ala i le fa'ateleina o lau Sikoa Tulaga, e mafai ona e fa'atauva'a fa'atauva'a maualuga. Peitai, pe afai e maualalo lau Quality Score, e ono afaina ai lau pisinisi.

E tolu mea e a'afia ai lau Sikoa Tulaga ma le fa'aleleia o mea uma e tolu o le a fa'aleleia ai lou fa'avasegaina i fa'asalalauga. O le mea muamua o le faʻasalalauga kopi lelei. Ia mautinoa o lau fa'asalalauga e fetaui ma au upu autu ma si'osi'omia e tusitusiga talafeagai. O le vaega lona lua o le itulau tulaueleele. Google o le a avatu ia te oe se Sikoa Tulaga maualuga pe afai o lau itulau tulaueleele e iai faʻamatalaga talafeagai.

Ituaiga fetaui

Tulaga fetaui i Adwords e mafai ai e tagata faʻasalalau ona pulea a latou tupe faʻaalu ma oʻo atu i se au maimoa. O ituaiga fa'atusa e fa'aoga i le toetoe o fa'asalalauga totogi uma ile initaneti, e aofia ai Yahoo!, Microsoft, ma Bing. O le sili atu le sa'o o se ituaiga fa'atusa, o le maualuga o le fua faatatau o le liua ma le toe faafoi o tupe teufaafaigaluega. Peitai, e la'ititi le o'o atu o fa'asalalauga e fa'aogaina upu fa'atusa tonu.

Ina ia malamalama pe faʻafefea ona fetaui lelei au upu autu mo lau faʻasalalauga, va'ai muamua i lipoti o fa'amatalaga su'esu'e. O nei lipoti e fa'aali atu ia te oe upu e su'e e tagata a'o le'i kiliki i lau fa'asalalauga. O nei lipoti o loʻo lisiina ai foi le “ituaiga fetaui” mo upu su'esu'e ta'itasi. Ole mea lea e mafai ai ona e faia suiga ma fa'amalieina mo upu sili ona aoga. E lē gata i lea, e mafai ona fesoasoani ia te oe e iloa upu le lelei ma faʻaumatia i latou mai lau faʻasalalauga.

Filifilia o se ituaiga fetaui o se vaega taua o le faʻaleleia atili o lau faʻasalalauga AdWords. E tatau ona e mafaufau ma le totoa i au faʻasalalauga sini ma le paketi na e setiina mo le faʻasalalauga. E tatau foi ona e amanaia uiga o lau faʻasalalauga ma faʻalelei e tusa ai ma i latou. Afai e te le o mautinoa po o le a le ituaiga fa'atusa e fa'aoga, e mafai ona e feutagai ma se tagata tomai faapitoa.

Ole ituaiga fa'afetauiga masani ile Adwords ole fa'atusa lautele, o lona uiga o fa'asalalauga o le a fa'aalia i luga o su'esu'ega mo upu ma fasifuaitau e tutusa ma oe. O lenei filifiliga e mafai ai fo'i ona e fa'aofi i ai upu tutusa ma fa'aliliuga vavalalata o lau fa'aupuga i au fa'asalalauga. O lona uiga o le ae maua atili faʻamatalaga, ae o le ae maua le feoaiga maualalo.

E ese mai le fetaui lautele, e mafai foi ona e filifili fuaitau tutusa. Fa'atusa upu e mafai ai ona e fa'atatau i se au maimoa to'alaiti, o lona uiga o lau fa'asalalauga o le a fa'aalia i nisi su'esu'ega talafeagai. I ata vaaia, fa'atasiga lautele e mafai ona maua ai fa'asalalauga e le fa'atatau i mea o lo'o i totonu o lau 'upega tafa'ilagi.

Talafa'asolopito o tala a le AdWords

Ina ia malamalama pe faʻafefea ona suia lau faʻasalalauga Adwords, e aoga le i ai o se tala fa'asolopito. Google e tu'uina atu lenei fa'aoga i ona tagata fa'aoga, o lea e mafai ai ona e iloa le mea na suia ma le taimi. E mafai foi ona fesoasoani le tala faasolopito o suiga e iloa ai le mafuaaga i tua o se suiga faʻafuaseʻi i lau faʻasalalauga. Peitai, e le o se mea e suitulaga i fa'aaliga fa'apitoa.

AdWords's change history tool o loʻo i totonu o Meafaigaluega & Iloiloga Tab. A mae'a ona e fa'apipi'iina, kiliki “Suiga Talafaasolopito” e matamata i suiga uma ua faia i lau teugatupe. Ona, filifili se taimi faatulagaina. E mafai ona e filifilia se aso poʻo se vaiaso, pe filifili se fa'asologa o aso.

Toe tulimata'i

E mafai ona faʻaogaina le toe faʻaleleia e faʻatatau i tagata faʻaoga e faʻavae i luga oa latou gaioiga i lau 'upega tafaʻilagi. O lesi foi mea, e mafai ona e taulaʻi i tagata asiasi oe na vaʻai i se faʻasalalauga i lau itulau fale. E mafai ona e faʻaogaina lenei metotia e auina atu ai tagata asiasi i se itulau tulaueleele e sili ona lelei mo oloa poʻo auaunaga latou te fiafia i ai.. E faapena foi, e mafai ona e toe faʻaogaina tagata faʻaoga e faʻavae i luga oa latou fegalegaleaiga ma au imeli. O tagata e tatala ma kiliki soʻotaga i au imeli e masani ona sili atu le fiafia i lau faʻailoga nai lo i latou e leai.

O le ki i le manuia o le toe faʻatulagaina o le malamalama pe faʻafefea ona faia lau au maimoa. E ala i le malamalama i uiga o au tagata asiasi, e mafai ona e faʻatatau i vaega faʻapitoa ma faʻasalalauga Adwords. O nei fa'asalalauga o le a fa'aalia i luga o upega tafa'ilagi ile Google Display Network, lea e mafai ai ona e aapa atu i le tele o tagata. Faataitaiga, pe afai o lau 'upega tafaʻilagi e faʻafeiloaʻi tamaiti, e mafai ona e fatuina se vaega o tagata ma faʻaaogaina e faʻatatau i faʻasalalauga faʻasalalau i luga o upega tafaʻilagi a tamaiti.

O fa'asalalauga mo le toe fa'atatauina e mafai ona fa'aoga kuki e siaki ai le nofoaga o se tagata asiasi fou. O lenei faʻamatalaga e aoina e le Google's re-targeting platform. E mafai fo'i ona fa'aogaina fa'amatalaga le iloa e uiga i su'esu'ega masani a tagata asiasi muamua e fa'aalia ai fa'asalalauga e feso'ota'i ma oloa na va'aia e le tagata fa'aoga..

O le isi auala e faʻatino ai le toe faʻatulagaina e ala i faʻasalalauga lautele. Facebook ma Twitter o ni fa'asalalauga fa'asalalau ta'uta'ua e lua mo lenei. Facebook o se meafaigaluega sili mo le fausiaina ma le faafaileleina. Ua uma le Twitter 75% o ona tagata fa'aoga i masini feavea'i, ia mautinoa e fai au fa'asalalauga fa'alelei feavea'i. Toe faʻatulagaina ma Adwords o se auala mamana e puʻeina ai le mafaufau o lau au maimoa ma faʻaliliuina i latou i tagata faʻatau.

Afai o oe o se SaaS oloa poʻo SaaS kamupani, ona mafai lea e Adwords ona avea ma auala sili e faʻateleina ai le tuputupu aʻe. Adwords e fa'atagaina oe e faia fa'asalalauga fa'asalalauga mo au oloa po'o au'aunaga, ma e faigofie ona e faia se faʻasalalauga i minute. Ona mafai lea ona e tuʻuina atu mo le iloiloga, ma e mafai ona ola lau fa'asalalauga i totonu o ni nai aso. Pe mafai foʻi ona e faʻafaigaluegaina se ofisa PPC faʻapolofesa e atiaʻe se faʻasalalauga faʻasalalauga mo lau pisinisi e faʻateleina ai le tuputupu aʻe. O le a latou tusia foʻi ni talosaga e leai se totogi mo oe.

Upu autu e maualuga su'esu'ega

A e manaʻo e faʻatatau i le lautele lautele, e te manaʻo e mafaufau i se upu autu e maualuga le suʻesuʻega. O se fa'aupuga lautele o le a fesoasoani ia te oe e maua atili ai le faʻaalia ma auina atu le tele o fefaʻatauaiga i lau 'upega tafaʻilagi. Peitai, ia nofouta e le sa'o i taimi uma masini su'esu'e. O lona uiga o le maualuga o le suʻesuʻeina o upu autu o le a sili atu le tauvaga ma o lea, atonu e maualuga atu le tauofoga fautuaina. O le mea lea e taua ai le suʻeina o se upu autu e le faʻatauva tele ma e le faʻaaogaina le tele o lau paketi.

O le mea e lelei ai, o lo'o i ai nai auala e su'e ai fa'aupuga e maualuga le su'esu'ega. Tulaga tasi, e mafai ona e vaʻavaʻai i voluma suʻesuʻe masina. O nisi fa'aupuga o lo'o i ai le si'i tele i le su'esu'ega i le masina o Oketopa ma Tesema. O isi masina atonu e maualalo le tele o su'esu'ega. O lona uiga e tatau ona e fuafua lau mataupu e tusa ai i le tausaga atoa. O le isi auala e suʻe ai upu autu ma le maualuga o suʻesuʻega o le faʻaogaina lea o faʻamaumauga a Google Trends poʻo faʻamatalaga Clickstream e iloa ai lo latou lauiloa.

O le taimi lava e te iloa ai upu autu e maualuga i le tele o suʻesuʻega, e mafai ona e amata iloiloina i latou mo lo latou talafeagai. Ole maualuga ole su'esu'ega upu e sili ona maualuga le fa'atupuina o feoaiga, a'o le maualalo le voluma keyword o le a maua ni feoaiga laiti. Ose tulaga lelei, e tatau ona taulaʻi au upu autu i ituaiga o tagata o loʻo suʻeina lau oloa faʻapitoa poʻo auʻaunaga. O lenei auala, e mafai ona e mautinoa o lau faʻasalalauga o le a tosina mai ai le au maimoa saʻo.

Fa'aopoopo i le maualuga o le su'esu'ega, e tatau foi ona e mafaufau i le tauvaga o se upu autu. O upu autu e maualalo le suʻesuʻega e sili atu ona faigofie ona faʻatulagaina ma maua ai se tauvaga maualalo. E taua tele lenei mea pe afai e te manaʻo e tosina mai se numera tele o tagata asiasi fou. E taua foi le mafaufau i le mea moni o le maualuga o le suʻesuʻeina o upu autu o le a manaʻomia ai le tele o taimi ma taumafaiga e oʻo atu i tulaga maualuga.

O le Moz Keyword Explorer o se meafaigaluega sili e faʻaoga e suʻesuʻe ai le tauvaga o upu autu. E leai se totogi e fa'aoga ma e sau ma le Moz Pro suite. Afai o loʻo e suʻeina se meafaigaluega auʻiliʻili upu sili atu, atonu o le filifiliga sili lea mo oe. E maua ai se fa'aaliga fa'apitoa o le fa'atauva'a o se upu autu ma fautua mai isi fa'amatalaga talafeagai. O lo'o fa'aalia ai fo'i fa'ailoga o le pule fa'alenu'u ma le pule o itulau mo fa'aupuga maualuga.

Fa'atasiga lautele e mafai ai ona e o'o atu i le au maimoa sili

A oʻo mai i upu autu ile Google Adwords, fa'atasiga lautele o le tulaga fa'aletonu. O lenei mea e mafai ai e oe ona oʻo atu i le lautele lautele e mafai. Peitai, o le faʻafitauli i le faʻatusatusaga lautele e le mafai ona e faʻatatauina foi lau au maimoa. I le male, e mafai ona maumau le tele o lau paketi.

Ina ia faalaiti lau au maimoa, e mafai ona e fa'aoga fuaitau tutusa. O lenei filifiliga e mafai ai ona e fa'aogaina le tele o fesuiaiga o au upu autu, e pei o suiga vavalalata o lau upu autu poʻo se fuaitau e sau i luma poʻo le maeʻa o lau fuaitau. O lenei fa'atulagaga o le a fa'ate'aina ai fo'i le avanoa e fa'aalia ai fa'asalalauga mo fa'amatalaga le talafeagai.

O le isi iloiloga taua pe a o'o mai i upu fa'afetauiga o le tele o fesuiaiga o lau upu autu o le a aliali mai i fa'asalalauga. O le fa'atusatusaga lautele o le tulaga fa'aletonu i Google Adwords ma o le a fa'aalia au fa'asalalauga mo suiga uma o se fuaitau autu. O lenei ituaiga upu fa'afetauiga o le a maumau le tele o tupe e ala i le fa'aosoina o fa'asalalauga mo upu uiga tutusa ma sipelaga sese., ia e le o taulai i ai. Ole fa'atusatusaga lautele ose tasi lea o fa'aupuga fa'atusa e sili ona lauiloa. E te maua ai le aapa sili, ae e mafai ona afaina ai lau kiliki-i luga fua faatatau.

O le isi fa'amanuiaga ole fa'atusatusaga lautele o le fa'atauva'a fa'atauva'a nai lo le vaapiapi ta'aloga. O upu fa'atusa lautele e matua le manino foi, o lona uiga e mafai ona latou o'o atu i tagata e le mana'omia au 'au'aunaga. Faataitaiga, pe afai e iai sau kamupani su'e su'e maketi numera, e mafai ona e fa'avasegaina mo le upu fa'atusa lautele “maketiina numera.” O le a mafai ai e au fa'asalalauga ona o'o atu i tagata o lo'o su'e ata fa'atauga fa'atekinolosi ma polokalame.

O le malamalama i upu fa'atusa o le a sefe ai tupe ma fesoasoani ia te oe e fa'atautaia faila fesoasoani. O upu fa'atusa lautele e masani lava ona itiiti le fa'atatauina ma maualalo togi lelei, ae latou te aumaia le aofaiga aupito maualuga o feoaiga. O upu fa'atusa lautele e le fa'apitoa, ae e mafai foi ona i ai se latou CPC maualalo. Ina ia maua le tupe sili mo lau tupe, fa'aoga se ta'iala fa'atutusa lautele e tu'ufa'atasia ai upu lelei ma se fa'aupuga po'o se upu fa'atusa tonu.

O le fetaui lautele o le filifiliga sili lea pe a e manaʻo e oʻo atu i le lautele o le au maimoa. E le umi se taimi e faʻatulaga ai ma e mafai ona toe fesuiaʻi e aunoa ma se faʻalavelave faʻamatalaga. E lē gata i lea, e tu'uina atu ia te oe le tele o avanoa e o'o atu ai i tagata fa'alogo eseese.

Tau ile kiliki

Tau ile kiliki mo faʻasalalauga Adwords e mafai ona fesuisuiaʻi tele e faʻatatau i lau pisinisi. Mo le tele o upu autu, e te totogia solo $1 ia $2 i le kiliki. Peitai, CPC e mafai ona sili atu ona maualuga i nisi pisinisi, e pei o auaunaga faaloia. Faataitaiga, le tau ile kiliki mo auaunaga fa'aloia e mafai ona o'o atu ile $50 i le kiliki, ae o le tau mo femalagaaiga ma talimalo e maualalo e pei o $0.30. Peitai, e sili i taimi uma le faʻaogaina o lau ROI aʻo leʻi faʻatinoina se faʻasalalauga Adwords.

Mo tagata faasalalau, tau ile kiliki mo Adwords e fuafua ile ituaiga oloa poʻo auʻaunaga e te ofoina atu. Afai e te fa'atau atu a $15 oloa e-pisinisi, ona leai lea o se uiga e totogi $20 i le kiliki. Peitai, pe a e fa'atau atu a $5,000 auaunaga, ole tau ile kiliki mo lau fa'asalalauga e mafai ona maualuga $50 i le kiliki.

Tau i le kiliki mo Adwords o se pasene o tupe maua e maua mai kiliki taʻitasi. E eseese e fa'atatau i le ituaiga o oloa fa'asalalau ma le pepa fa'atatau a le tagata fa'asalalau. Faalaua'itele, o le sili atu ona taua o se oloa, o le maualuga o le tau ile kiliki. E mafai ona fa'atalanoa se tau maualalo ma lau tagata tala'i, aemaise pe afai o loʻo e galue i se konekarate umi.

Adwords fa'atagaina oe e fa'aogaina fa'ata'ita'iga tauofo eseese, e aofia ai su'esu'ega fa'aliliuga malosi ma tauofoga CPC. Po'o fea lava fa'ata'ita'iga tauofo e te filifilia e fa'alagolago i au sini fa'a'upuga atoa. O le fa'aaogaina o tauofoga CPC mo au fa'asalalauga e mafai ona fa'ateleina ai lou liliu mai, a'o su'esu'ega fa'aliliuga malosi e mafai ona fa'aosoina ai au fa'aaliga.

Tau ile kiliki mo Adwords e le faʻamautu, ma suiga i le aluga o taimi. O lo'o maua fa'amaumauga lata mai ile SECockpit. I luga o masini feaveaʻi, o le tau CPC o loʻo faʻaalia i se koluma e taʻua “CPC averesi”. Google fai mai e sili atu le sa'o o lenei koluma nai lo le Tool Keyword Tool tuai, o lona uiga o le tau o le CPC atonu e ese teisi ile SECockpit.

E ui o le maualuga CPC o lona uiga o loʻo e totogia tele mo kiliki uma, e mafai foi ona faauigaina o lau faʻasalalauga e le o faʻatasi ma lau au maimoa ma e tatau ona e suia lau fuafuaga faʻatatau. I le isi itu, ole CPC maualalo o lona uiga o loʻo e mauaina le tele o kiliki mo lau paketi. Faʻalagolago i sini a lau kamupani, e mafai ona e fetuutuunai lau CPC e faʻatatau i lau faʻamoemoega Return on Investment.

Sikoa lelei

Adwords’ O le Quality Score o se mea taua i le fuafuaina o le tuʻuina o au faʻasalalauga ma le tau ile kiliki (CPC) e te totogia. O le maualuga o le sikoa o lona uiga o au faʻasalalauga e foliga mai e tosina mai ai feoaiga lelei ma faʻaliliu lelei. E tele mea e a'afia ai lenei togi. E ui o le FMT o se tasi o mea sili ona taua, e tele foi isi e ao ona mafaufau iai.

O le togi lelei o lau fa'asalalauga o se ata o lau 'upega tafaʻilagi ma ituaiga o faʻasalalauga o loʻo e faʻatinoina. O le i ai o se togi maualuga maualuga o lona uiga o au faʻasalalauga e talafeagai ma fesoasoani i lau au maimoa. O le faʻateleina o lau togi lelei o le a fesoasoani ia te oe e faʻateleina ai lau faʻasalalauga.

O fa'asalalauga e maualuga atu sikoa maualuga o le a fa'aalia maualuga i luga o itulau su'esu'e. I le male, o se togi maualuga maualuga e mafai ona taʻitaʻia i se tulaga maualuga faʻasalalauga, fa'aali atili lau fa'asalalauga i lau au fa'atatau. O lenei mea e mafai ona taʻitaʻia ai se tau maualalo ile kiliki ma maualuga le manuia o faʻasalalauga.

Ina ia fa'asilisili le Sikoa Tulaga o lau fa'asalalauga, ia mautinoa o lau kopi e fetaui ma au upu autu. Kopi fa'asalalauga e le talafeagai e ono fa'aseseina i tagata fa'aoga. Ose tulaga lelei, o le kopi fa'asalalauga e tatau ona talafeagai ma pu'e, e aunoa ma le se ese mamao ese mai le ala. I le male, e tatau ona siosiomia i tusitusiga talafeagai e fetaui ma upu autu. I le faia o lenei mea, e mafai ona e fa'amautinoa o lo'o maua e le fa'asalalauga ni kiliki sili ona talafeagai.

Ole Sikoa Tulaga o lau fa'asalalauga ose tasi lea o mea e sili ona taua ile fa'amoemoeina ole tu'uga o lau fa'asalalauga ile su'esu'ega.. O lenei fa'ailoga e fa'avae i luga o le tele o mea, e aofia ai lau fa'asalalauga tusitusiga, fetaui upu, ma le fa'atatauina o le itulau e tula'i mai. Afai e maua e lau fa'asalalauga se Sikoa maualuga, e tatau ona fa'aalia i le itulau lona lua po'o le tolu o fa'ai'uga o su'esu'ega.

O itulau tulaueleele e iai foi se sao taua i suiga. O se itulau tulaueleele e leai se avanoa pa'epa'e ma pisi tele i lanu o le a ta'ita'ia ai tagata asiasi e alu ese mai le itulau. Ina ia faʻaleleia fua o le liua, e tatau ona pupuu lau itulau tulaueleele, leisa-taulai, ma e aunoa ma le tele naua o faalavefau.

Adwords o se meafaigaluega mamana e faʻalauiloa ai lau 'upega tafaʻilagi. E mafai ona tulia le faitau afe o tagata asiasi fou i lau 'upega tafaʻilagi i se mataupu o minute. Peitai, e taua tele le filifilia o upu sa'o ma ituaiga fa'atusa. Sei o tatou tilotilo i nisi o fautuaga e mafai ona e faʻaogaina e faʻamalieina ai lau faʻasalalauga. O lesi foi mea, pe a e su'e e fa'afaigaluega ni inisinia fou, e mafai ona e fa'aogaina se itulau tulaueleele ma AdWords campaign e fa'atatau i tagata su'e inisinia.

Su'esu'ega upu autu

O suʻesuʻega autu o se vaega taua ole maketi i luga ole laiga. E fesoasoani e faʻailoa maketi manuia ma suʻesuʻega faʻamoemoe e faʻaleleia le manuia o faʻasalalauga faʻasalalauga totogi-per-kiliki. Fa'aaogā le Google AdWords fau fa'asalalauga, e mafai e pisinisi ona filifili upu sili ona lelei e faʻamalieina ai a latou faʻasalalauga. O le sini autu o le fatuina lea o lagona malolosi i luga o tagata o loʻo sailia mea latou te ofoina atu.

O le laasaga muamua i suʻesuʻega faʻaupuga o le iloa lea o lau au maimoa. E tatau ona e fuafuaina le ituaiga o anotusi o le a sailia e lau au maimoa ma pe faʻafefea ona latou faʻaogaina le initaneti e fai ai filifiliga. Mafaufau i lo latou faamoemoega mo le sailiga, faataitaiga, fefa'ataua'iga po'o fa'amatalaga. E lē gata i lea, siaki le sootaga o upu autu eseese. I le male, e mafai ona e su'esu'eina pe sili atu le talafeagai o upu autu i lau 'upega tafa'ilagi nai lo isi.

O suʻesuʻega autu e taua mo le fuafuaina o upu saʻo e faʻaoga e faʻalauiloa ai lau 'upega tafaʻilagi. O su'esu'ega autu o le a tu'uina atu fo'i ia te oe fautuaga ile fa'aleleia atili o lau 'upega tafa'ilagi. E taua foi le mafaufau i mea e fiafia i ai lau au maimoa ma itu tiga. E ala i le malamalama i o latou manaʻoga, e mafai ona e atia'e fuafuaga e fa'atatau i na mana'oga.

Google's AdWords keyword planner e tele vaega e fesoasoani ia te oe i lau su'esu'ega upu. E mafai ona fesoasoani ia te oe e fatuina faʻasalalauga ma kopi mo lau 'upega tafaʻilagi. E leai se totogi e fa'aoga ma e mana'omia na'o se Google AdWords account ma se feso'ota'iga i ai. E fesoasoani foi ia te oe e iloa ai upu autu fou o le a sailia e lau au maimoa.

Su'esu'ega autu mo Adwords e aofia ai le fa'atinoina o su'esu'ega i mataupu fa'atauva. O upu autu e sili atu i le tasi le upu; e mafai ona avea ma fasifuaitau po o se tuufaatasiga o upu. Pe a fatuina mea mo lau 'upega tafaʻilagi, taumafai e fa'aoga keywords umi-tail. O upusi'i umi-tail o le a fesoasoani ia te oe e maua ai felauaiga faʻatatau i lea masina ma lea masina. Ina ia iloa pe taua se upu autu, e mafai ona e siaki le voluma suʻesuʻe ma Google Trends.

Tauofoga i upu fa'ailoga fa'ailoga

O le tauofoga i luga o fa'ailoga fa'ailoga i AdWords ose mataupu fa'aletulafono. Fa'alagolago i le atunu'u o lo'o e fa'atatau i ai, fa'ailoga fa'ailoga e mafai ona fa'asolitulafono i tusitusiga fa'asalalauga. Faalaua'itele, e tatau ona aloese mai upu fa'ailoga fa'ailoga, ae o loo i ai nisi tuusaunoaga. O upega tafa'ilagi fa'amatalaga ma tagata fa'atau e ono mafai ona fa'aogaina nei upu autu.

Tulaga tasi, e tatau ona e mafaufau i au pisinisi e fiafia i ai. O lesi foi mea, e te matua'i naunau lava e tu'uina atu i au fa'atauva se avanoa le talafeagai? Afai o lea, e le tatau ona e tauofo i tagata tauva’ fa'ailoga fa'ailoga. O le faia o lea mea e ono i'u ai i se fa'amasinoga e soli ai fa'ailoga. O le a fa'apea fo'i e fa'apea o lo'o ta'u mai e au tagata tauva na upu autu.

Afai o loʻo faʻaaogaina e lau tagata tauva se faʻailoga i luga o au upu autu, e mafai ona fai sau faaseā ile Google. Ae, e tatau ona e manatua o le faasalalauga a lau tauva o le a mafatia i lau faasea, lea o le a faʻaititia ai lau togi lelei ma faʻateleina lau tau-pa-kiliki. E sili atu le leaga, atonu e le iloa e lau tauva o lo'o latou tauofo i luga o fa'ailoga fa'ailoga. I lena tulaga, atonu e sili atu lo latou naunau e talia se upu fa'aletonu nai lo.

E le o se mea e le masani ai le vaʻaia o le igoa o le tauva i luga o lau faʻasalalauga. O le tauofo i luga o latou igoa igoa o se fuafuaga lelei foi pe afai e te manaʻo e faʻatatau i latou maketi. O lenei mea o le a fesoasoani ia te oe e faʻateleina le vaʻaia o lau faʻailoga ma faʻaleleia au faʻatau. Afai e ta'uta'ua le fa'ailoga fa'ailoga a lau tauva, e mafai ona e filifili e tauofo i lena vaitaimi. O le auala sili e faʻamautinoa ai o loʻo vaʻaia au faʻasalalauga e au faʻasalalauga faʻapitoa o le faʻamaonia lea o lau faʻatauga tulaga ese (USP).

Fa'atatau o le kiliki

A e fa'atautaia se fa'apolopolo manuia AdWords, e te manaʻo e mafai ona fuaina le aofaʻi o tagata e kiliki i lau faʻasalalauga. E aoga lenei fa'amaumauga mo le su'eina o au fa'asalalauga ma toe fa'aogaina pe a mana'omia. E mafai foi ona e fuaina le aoga o lau faʻasalalauga e ala i le siakiina pe toafia tagata o loʻo laʻuina au mea. O le maualuga o le download o se faʻailoga o le maualuga o le tului, o lona uiga e tele atu fa'atauga fa'atau.

Ole averesi ole Google Ads Click-through rate (FMT) o 1.91% i luga ole feso'ota'iga su'esu'e, ma 0.35% i luga ole feso'ota'iga fa'aaliga. Mo fa'asalalauga fa'asalalauga e maua ai le fa'afouga sili ona lelei i tupe teufaafaigaluega, e te mana'omia se FMT maualuga. E taua le manatua o lau AdWords CTR o loʻo fuafuaina e ala i le vaevaeina o le numera o faʻamatalaga i le numera o kiliki. Faataitaiga, a FMT o 5% o lona uiga e lima tagata e kiliki i luga o le tasi 100 fa'aaliga fa'alauiloa. Le FMT o fa'asalalauga ta'itasi, lisi, po'o le upu e ese.

O le fua o le kiliki o se metric taua aua e afaina tonu ai lau Sikoa Tulaga. Faalaua'itele, o lau FMT e tatau ona le itiiti ifo 2%. Peitai, o nisi fa'asalalauga o le a sili atu le lelei nai lo isi. Afai e sili atu lau FMT nai lo lenei, e tatau ona e mafaufau i isi mea e aʻafia ai le faʻatinoga o lau faʻasalalauga.

Ole CTR ole Google AdWords campaign e fa'alagolago ile tele o mea. E taua le maitauina o le maualalo o le CTR o le a toso ifo i lalo lau fa'asalalauga Fa'ailoga Tulaga, a'afia ai lona fa'atulagaina i le lumana'i. E lē gata i lea, maualalo CTR o loʻo faʻaalia ai le leai o se taua i le tagata matamata faʻasalalauga.

O le maualuga o le CTR o lona uiga o se pasene tele o tagata e vaʻaia lau faʻasalalauga kiliki i luga. O le i ai o le maualuga o le kiliki i luga e fesoasoani ia te oe e faʻateleina le vaʻaia o lau faʻasalalauga, ma faateleina ai le avanoa e liua ai.

Itulau tulaueleele

O se itulau tulaueleele o se vaega taua tele o se faʻasalalauga Adwords. E tatau ona i ai upu autu o loʻo e tulimataʻia ma faigofie ona faitau. E tatau foi ona iai se faʻamatalaga ma se ulutala, lea e tatau ona fausia ai se snippet su'esu'e. O le a fesoasoani lea ia te oe e maua atili ai kiliki ma faʻateleina suiga.

O tagata e kiliki i luga o faʻasalalauga e fia iloa atili e uiga i le oloa poʻo le tautua o loʻo faʻalauiloaina. E fa'a'ole'ole le tu'uina atu o tagata i itulau eseese po'o anotusi e le talafeagai ma a latou sailiga. E lē gata i lea, e mafai ona fa'asaina oe mai masini su'esu'e. Faataitaiga, o se fa'asalalauga fu'a e fa'alauiloa ai se lipoti o le pa'u o le mamafa e leai se totogi e le tatau ona toe tu'u atu i se nofoaga e fa'atau atu ai mea tau eletise. O lea, e taua le tuʻuina atu o mea e sili ona taulaʻi i luga o le itulau faʻaleleia.

E le gata i le faʻaliliuina o tagata asiasi i tagata faʻatau, ose itulau tulaueleele e saofagā i se sikoa maualuga maualuga mo se fa'alapotopotoga fa'asalalauga po'o se upu autu. Ole maualuga ole togi o lau itulau tulaueleele, o le maualuga o lau togi lelei ma sili atu le lelei o lau faʻasalalauga AdWords. O lea la, o se itulau tulaueleele o se vaega taua o soʻo se fuafuaga tau maketi.

Fausia se itulau tulaueleele e sili ona lelei mo AdWords o se laasaga taua e faʻateleina ai suiga. E ala i le tu'ufa'atasia o se fa'aulufale-fa'amoemoe e alu i fafo, e mafai ona e puʻeina tuatusi imeli o tagata faʻaoga o loʻo o ese mai lau 'upega tafaʻilagi e aunoa ma le faia o se faʻatau. Afai e tupu lenei mea, e mafai ona e fa'aogaina le pop-up lea e toe fa'atasi ai i latou mulimuli ane.

O le isi itu taua mo se itulau faʻaleleia Adwords o lana feʻau. O le kopi e tatau ona fetaui ma upu autu, tusitusiga fa'asalalauga, ma su'esu'e fesili. E tatau foi ona i ai se valaau manino e faatino.

Su'ega o le liua

O le faʻatulagaina o le suʻega o le suiga o AdWords e faigofie. Tulaga tasi, e tatau ona e faʻamalamalamaina le liua e te manaʻo e siaki. O lenei suiga e tatau ona fesoʻotaʻi ma se gaioiga faʻapitoa e faia e le tagata faʻaoga i lau 'upega tafaʻilagi. O fa'ata'ita'iga e aofia ai le tu'uina atu o se fomu fa'afeso'ota'i po'o le la'uina mai o se ebook e leai se totogi. Afai o lau 'upega tafaʻilagi e masani lava o se 'upega tafaʻilagi e-commerce, e mafai ona e faʻamatalaina soʻo se gaioiga e maua ai se faʻatau. Ona mafai lea ona e setiina se code tracking mo lena gaioiga.

O le sailiga o le liua e mana'omia ni tulafono se lua: o le Global Site Tag ma se code liliu. O le code muamua e mo suiga i luga o le upega tafaʻilagi, ae o le lona lua e mo le telefoni. E tatau ona tu'u le fa'ailoga i luga o itulau ta'itasi e siaki. O lesi foi mea, pe a kiliki e se tagata asiasi lau numera telefoni, le code o le a siaki le liua ma faʻaalia auiliiliga.

E aoga le su'esu'eina o le liua mo le tele o mafua'aga. E mafai ona fesoasoani ia te oe e te malamalama ai i lau ROI ma faia ni filifiliga sili atu e uiga i au faʻaalu faʻasalalauga. E le gata i lea, e mafai ona fesoasoani ia te oe e fa'aoga ai fuafuaga tauofo, lea e otometi ona fa'amalieina au fa'aupuga fa'avae i luga o fa'amatalaga feso'ota'iga ma fa'amatalaga su'esu'e. O le taimi lava e te setiina ai le sailiga o le liua, e mafai ona e amata suʻesuʻeina au faʻamatalaga e ala i le suʻeina o le aoga o au faʻasalalauga ma faʻasalalauga.

Su'esu'ega fa'aliliu AdWords e fa'atagaina oe e fa'aaitalafu suiga i totonu o se vaitaimi fa'apitoa, lea e mafai ona avea ma se aso po o se masina. O lona uiga afai e kiliki e se tasi i lau faʻasalalauga ma faʻatau se mea i totonu ole tolusefulu aso muamua, o le fa'asalalauga o le a fa'atauina i le fefa'atauaiga.

AdWords Su'esu'ega Fa'aliliuga e galue e ala i le tu'ufa'atasia o Google Analytics ma AdWords. E mafai ona fa'atino sa'o le code tracking code e ala ile fa'atulagaina o tusitusiga po'o le Google Tag Manager.

Afai o oe i le pisinisi o le faʻafaigaluegaina o inisinia, o se itulau tulaueleele ma le fa'aupuga a le Adwords o ni auala sili ia e lua e maua ai ni tagata talosaga fou. E fa'aopoopo i le upu autu lava ia, ia mautinoa e fetaui le ituaiga fa'atusa. Ina ia iloa po o le a le mea o loʻo sailia e lau au maimoa, fai se su'esu'ega i luga ole laiga ma Google Analytics. O nei meafaigaluega e mafai ai ona e iloa po'o fea upu autu o lo'o sailia e au tagata asiasi. Ona, fa'aoga nei upu autu i lau AdWords fa'asalalauga e faatosina mai ai tagata fou.

Toe faʻamatalaga

Remarketing ma Adwords o se meafaigaluega maketi mamana lea e mafai ona fesoasoani ia te oe e toe faʻatau atu i tagata faʻatau oe na asiasi muamua i lau 'upega tafaʻilagi. O le remarketing tag o se faʻailoga e te faʻaopopo i lau 'upega tafaʻilagi e faʻataga ai le adwords e faʻatatau i au tagata asiasi i faʻasalalauga tutusa. E masani lava, o lenei code ua faʻaopoopoina i le pito i lalo o se upega tafaʻilagi ma faʻatagaina oe e faʻatatau i tagata na asiasi i lau 'upega tafaʻilagi. E tatau ona e fa'apipi'i le code lea i luga o itulau uma e te mana'o e toe fa'atau i ai.

Remarketing ma Adwords o se auala mamana e aapa atu ai i tagata asiasi ua mavae i lau 'upega tafaʻilagi ma toe faʻafoʻi i latou i lau' upega tafaʻilagi. O lenei metotia e mafai ai ona e lafoina faʻasalalauga talafeagai i tagata asiasi muamua, lea o le a toe aumaia ai i latou i lau upega tafaʻilagi. O lenei mea e mafai ai ona e faʻaliliuina nei tagata asiasi ua mavae i faʻatau ma taʻitaʻia. E lē gata i lea, e fa'ataga ai oe e fa'atatau i vaega fa'alogo fa'apitoa. E mafai ona e aʻoaʻo atili e uiga i le toe maketiina ma Adwords i lenei faʻamatalaga mai Google.

O le fa'aogaina o le toe fa'atauina ma le AdWords e aoga pe a e mana'o e fa'atatau i se au maimoa. Fa'atasi ai ma le toe fa'atauga, e mafai ona e taulaʻi i lau au maimoa e faʻatatau i a latou amio ma mea e fiafia i ai. Faataitaiga, e mafai ona e tulimataʻia tagata o loʻo suʻeina se pea seevae aloaʻia ae o se tasi e suʻe seevae faʻapitoa o le a faʻaalia se faʻasalalauga mo seevae masani.. O nei fa'asalalauga fa'atautaiga e foliga mai e maualuga atu fua fa'aliliuga, o lona uiga o se ROI maualuga.

upu fa'aletonu

Afai e te manaʻo i lau faʻasalalauga e maua ai le gauai a le au maimoa saʻo, e tatau ona e fa'aoga upu le lelei. O lenei auala, e mafai ona e mautinoa e le fa'aalia au fa'asalalauga mo su'esu'ega le talafeagai. Ose auala lelei e fa'ateleina ai lau tupe maua mai tupe teufaafaigaluega (TUPU) ma fa'aitiitia tupe fa'aalu fa'asalalauga. O nisi nei o fautuaga e fa'aoga lelei ai upu fa'aletonu. E mafai foi ona e matamata i lenei vitio e iloa ai pe faʻapefea ona e faʻaogaina. O lenei vitio o le a faʻaalia pe faʻafefea ona suʻe ma faʻaoga upu le lelei.

O le mea muamua e tatau ona e faia o le suʻeina lea o suʻesuʻega e faia e tagata i lau 'upega tafaʻilagi, ma fa'aopoopo upu fa'aletonu i nei fesili. E mafai ona e faia lenei mea i le faʻaaogaina o Analytics ma AdWords. O le taimi lava e te maua ai upu leaga nei, e mafai ona e fa'aulu i totonu o le AdWords Editor e fa'atatau i fa'aupuga leaga. E mafai fo'i ona e fa'aopoopo fa'aupuga leaga i fa'asalalauga fa'apitoa. Ia mautinoa e te fa'aogaina le ituaiga fa'atusa fa'aupuga pe a fa'aopoopo upu fa'aletonu i lau fa'asalalauga.

E tatau fo'i ona e fa'aofia ai le tele o fesuiaiga o au upu fa'aletonu. Ua taatele le sipelaga sese i fesili su'esu'e, o lea e aofia ai le tele o fa'aliliuga o au fa'aupuga leaga o le a mautinoa ai se lisi sili atu ona sa'o. I le fa'aogaina o upu fa'aletonu i lau vaega fa'asalalauga, e mafai ona e fa'aleleia lau FMT (fua o le kiliki). E mafai ona taʻitaʻia ai tulaga faʻasalalauga sili atu ma tau maualalo ile kiliki. Peitai, e tatau ona e fa'aoga na'o fa'aupuga le lelei pe afai e talafeagai i lau niche.

O le fa'aaogaina o fa'aupuga le lelei o se fa'agasologa o galuega. E ui e mafai ona faʻateleina lau ROI, e le maua fua. E ui o le faʻagasologa o le faʻatinoina o upu faʻaoga le lelei i lau faʻasalalauga Adwords e mafai ona faʻaalu taimi, e matua aoga lava. O le a fa'aleleia atili ai au fa'asalalauga ma fa'ateleina lau ROAS ma le CTR. Aua nei galo e mataʻituina au faʻasalalauga i vaiaso taʻitasi! E tatau ona e mata'ituina au fa'asalalauga i vaiaso ta'itasi ma fa'aopoopo i ai ni fa'aupuga leaga fou i so'o se taimi e te mauaina ai.

A maeʻa ona faʻapipiʻi upu le lelei i lau faʻasalalauga faʻasalalauga, e tatau fo'i ona e va'ai i lau fa'amaufa'ailoga su'esu'e. Ole lisi lea ole a avatu ia oe nisi fa'amatalaga i mea o lo'o su'eina e tagata. O nei upu autu e mafai ona faʻaogaina faʻatasi ma faʻaupuga le lelei e maua ai tulaga maualuga suʻesuʻe. E mafai fo'i ona e fa'aopoopo su'esu'ega feso'ota'i i au fa'aupuga leaga. O se auala sili ia e faʻatatau ai le au maimoa saʻo mo lau pisinisi. Afai e te manaʻo e manuia i Adwords, 'aua ne'i galo e fa'aoga upu fa'aletonu.

Filifiliga tauofo

E tele filifiliga tauofo mo fa'aupuga a Adwords. E lelei le tauofoga tusilima mo tagata fa'asalalau e iai se fa'apulapula tau tupe o lo'o mana'o e fa'ateleina lo latou fa'aaliga fa'ailoga ma taula'i atu i suiga. O le tauofoga fa'atatau ose filifiliga sili lea mo tagata fa'asalalauga e mana'o e fa'ateleina a latou fefa'ataua'iga ma fa'alauiloa fa'ailoga. O le itu le lelei o lenei ituaiga o tauofoga e mafai ona alu le taimi ma e le aoga tele e pei o tauofoga otometi.. Ae ui i lea, o se filifiliga lelei lava mo tagata faʻasalalau o loʻo vaʻavaʻai e faʻateleina le faʻaalia o faʻailoga ma faʻateleina suiga.

O tauofoga tusilima e aofia ai le fetuunaiga o tauofoga ma le lima po'o le setiina o tauofoga aupito maualuga. O lenei metotia e sili ona faʻaoga i le suʻeina o le liua ma ofoina atu se ROI maualuga. Peitai, e mana'omia ai le tagata fa'aoga e faia uma lava filifiliga. O tauofoga tusilima atonu e le lelei tele e pei o isi filifiliga tauofo, ia mautinoa e faitau tuutuuga ma aiaiga aʻo leʻi filifilia lenei metotia. A uma loa ona e filifilia le filifiliga e sili ona fetaui ma oe, ona mafai lea ona e amata faʻaogaina le tele o filifiliga tauofo mo Adwords.

Google e ofoina atu le tele o filifiliga tauofo mo Adwords. Ole auala fa'aletonu e ta'ua ole Broad Match. O lenei metotia e faʻaalia ai lau faʻasalalauga i tagata o loʻo suʻeina le upu autu na e filifilia. E fa'aalia fo'i fa'asalalauga e fetaui ma uiga tutusa ma su'esu'ega fa'atasi. Ose filifiliga lelei mo fa'asalalauga taugofie, ae e mafai ona tele tupe e alu ai. E mafai fo'i ona e filifili e fa'atau i luga o fa'ailoga fa'ailoga, o i latou ia o loʻo i ai lou igoa kamupani poʻo le igoa tulaga ese o oloa faʻapipiʻi ia i latou. O le tele o maketi e finau pe tatau ona latou ofo pe leai foi i luga o nei tuutuuga, talu ai o le tauofo i luga o tu'utu'uga fa'aola e masani ona va'aia o se fa'amaumau tupe.

Otometi tauofo o le auala aupito sili lea ona lelei e fetuutuunai tauofo. O le lelei o lenei filifiliga o le mafai lea ona e faʻamalieina au faʻasalalauga e maua ai le numera maualuga o kiliki. O tauofoga tusilima e tele atu le taimi e alu ai ma e mana'omia ai lou faia o fetuunaiga i taimi uma. O tauofoga tusilima e mafai ai ona sili atu le pulea ma le fa'avasegaina o au tauofo, ma e mafai ai ona faʻaaogaina tagata faʻapitoa, nofoaga, ma faatulagaga o le Aso ma le Itula. Faalaua'itele, e iai 3 filifiliga tauofo mo fa'asalalauga Google: Tauofoga tusilima ma tauofoga otometi.

Tala fa'atatau

O se tasi o auala sili ona aoga e faʻalauiloa ai se upega tafaʻilagi o le Adwords. O lenei polokalame e mafai ai ona e o'o atu i le to'atele o tagata o lo'o maua i luga ole laiga. Peitai, paketi mo Adwords e mafai ona faigata. E tatau ona e malamalama muamua i le auala e galue ai. Faʻalagolago i au pisinisi sini, e mafai ona e faʻaaluina se aofaiga o tupe i luga o kiliki taʻitasi poʻo faʻaaliga. O lenei auala, e mafai ona e mautinoa o au faʻasalalauga o le a maua le faʻaaliga e tatau ai.

O se tasi o mea pito sili ona taua e mafaufau i ai pe a faʻatatau tupe mo Adwords o le manatua lea o le ROI. Afai o lau faʻasalalauga e faʻatapulaʻaina i lau paketi, e i'u ina e le maua ni kiliki se tele e te mana'o ai. E tatau ona e fa'atali se'i tele sau tupe ona fa'atoa mafai lea ona fa'alautele lau fa'asalalauga. E lē gata i lea, ‘aua ne‘i galo le va‘ava‘ai i faiga. Faataitaiga, pe a iai sau oloa o loʻo faʻatau lelei, e sili atu ona e maua fa'atauga i ni aso po'o taimi.

E tatau foi ona e malamalama o lau paketi o le a na o le mamao lava. Afai o loʻo e tulimataʻia se au maimoa vaapiapi, e mafai ona vave mou atu lau paketi. I lenei tulaga, e mana'omia le fa'aititia o au tau ina ia maua atili ai kiliki ma CPA. Peitai, o le a fa'aititia ai lou tulaga averesi i luga ole su'esu'ega afi. E lelei lenei mea aua o se suiga i le tulaga e mafai ona faauigaina o se suiga i fua faatatau o suiga. Afai o loʻo e faʻaaluina se aofaiga tele i Adwords, e mafai ona totogi i le iuga.

A'o fa'alagolago pea le tele o maketi fa'atauva'a ile Google ose auala taua, o loʻo liliu atu tagata faʻasalalauga i isi faʻasalalauga e pei o Facebook ma Instagram e oʻo atu i tagata fou. E mata'utia le tauvaga, ae e mafai lava ona e tauva ma tama tetele. O lea, o le ki o le suʻeina o upu saʻo ma faʻaalu lau tupe ma le poto. A e fuafua mo lau paketi, aua nei galo e amanaia vaega eseese o lau faʻasalalauga.

Pe a fuafua lau paketi i aso taitasi, ia mautinoa e aofia ai se tapula'a i le aofa'i e te fa'aalu ile fa'asalalauga Google. O le a fa'aalia e Adwords a “Fa'atapula'a e le Tala o le Tupe” fe'au tulaga i luga ole itulau tulaga o lau fa'aupuga. I tafatafa o lenei savali, e te va'ai i se fa'ailoga kalafi pa. I tafatafa ane, e te va'ai i le tala fa'atatau o aso ta'itasi ma tala fa'atatau na e fa'asoaina mo lenei fa'aupuga. Ona, e mafai ona e fetuunai lau paketi pe a manaʻomia.

E tele ituaiga eseese o faʻasalalauga e mafai ona e tuʻuina i Adwords. O nei ituaiga faʻasalalauga e eseese tau ma CPC. O le malamalama i le uiga o nei mea o le a fesoasoani ia te oe e filifili le faʻasalalauga sili e tuʻu. E te manaʻo foʻi e faʻamautinoa o loʻo e faʻaogaina se faʻasalalauga maualuga, lea e sili mo lau pisinisi. O le ki lea i le manuia! I lenei tusiga, e te aʻoaʻoina pe faʻafefea ona filifili le fausaga faʻasalalauga AdWords sili mo lau 'upega tafaʻilagi.

Tauofoga

O le ki i fa'asalalauga totogi manuia o le fa'aauau pea ona mata'ituina ma fa'aleleia lau fa'asalalauga. E taua tele le faʻamautinoa o loʻo e tulimataʻia upu saʻo, lea e matua taua i lau pisinisi. E tatau fo'i ona e mata'ituina ma fetu'una'i lau fa'asalalauga i taimi uma, pe a tatau ai, e fa'asilisili au taunu'uga. Fai mai Weslee Clyde, ose fa'atautaiga fa'atauta'i totonu ma New Breed, e taua le taulaʻi i le poto masani a lau tagata faʻatau, ma fetuunai lau tauofo pe a manaʻomia.

E tele auala e fa'aleleia atili ai au tauofo, mai le tusi lesona i le otometi. O ta'iala fa'aautometi e fa'amoemoe e fa'ateleina le fa'atinoga o lau fa'asalalauga. O nei mea e aofia ai le faʻatatauina o le tau saʻo ile kiliki, tau ile gaioiga, ma fa'atatau i tupe maua i tupe fa'aalu. Ae tusa lava pe o loʻo e faʻaogaina se taʻiala faʻapitoa tauofo, e taua le manatua o Google e fa'avae ana tauofoga i fa'atinoga ua mavae, o lea e te manaʻo e fetuutuunai ma le lima au tau pe a faʻapea o mea na tutupu lata mai poʻo suiga i lau pisinisi e talafeagai ai.

Tau ile kiliki po'o le CPC, ua ta'ua o le PPC, o se tasi o auala sili ona taʻutaʻua ma aoga o le faʻatau i Google's Adwords. O lenei metotia e aoga tele pe afai o loʻo e tulimataʻia se vaega faʻapitoa o tagata faʻatau ma e te le faʻamoemoe e maua le tele o feoaiga i aso uma.. Ae afai o loʻo e fuafua i le aveina o le tele o feoaiga, o lenei metotia e le o se filifiliga sili. Ole isi auala ole CPM po'o le tau ile mili. O fa'asalalauga CPM e fa'aalia soo i luga o upegatafa'ilagi e fa'aalia ai fa'asalalauga AdSense.

CPC poʻo le Faʻaleleia o tau i le kiliki o se isi auala e mafaufau i ai. O lenei metotia e faʻatatau i tagata faʻasalalau e le manaʻo e tuʻu le latou pule. Fa'atasi ma tusitaulima CPC, e mafai ona e setiina le maualuga o le CPC ma le lima ma e le alu 30%. E le pei o le filifiliga muamua, E maualuga atu le CPC a le ECPC nai lo le CPC tusi, ae o lo'o taumafai pea Google e fa'atumauina le CPC i lalo ole tau maualuga. E mafai fo'i ona fa'atuputeleina lou fua faatatau o le liua ma fa'aleleia au tupe maua.

E ese mai le CPC, o le isi itu taua o faʻasalalauga totogi o loʻo faʻatau i upu autu. Ole tau ole tau ole aofa'i e te naunau e totogi mo kiliki ta'itasi. A o le tau maualuga e taua, e le faʻamautinoaina le pito i luga o le itulau muamua. Google's algorithm e tele mea e amanaʻia pe a fuafuaina le tulaga o lau faʻasalalauga. O lona algorithm fo'i e a'afia ai le togi lelei o au upu autu. E ui o le tau maualuga e le faʻamautinoaina oe i se tulaga maualuga i le SERP, e mautinoa lava e faʻaleleia lou avanoa e maua ai se kiliki i luga o lau faʻasalalauga.

Sikoa lelei

Le togi lelei (ua lauiloa foi o QS) o se mea taua tele e mafaufau i ai pe a faʻatautaia se faʻasalalauga a AdWords. E aafia tonu ai le tau ile kiliki ma le tulaga o lau faʻasalalauga. A'o fa'amalieina mo le QS e mafai ona avea ma lu'itau, e taua mo se fa'aupuga manuia. Peitai, o nisi mea e le mafai ona pulea e le pule o teugatupe. Faataitaiga, o le a mana'omia le fa'atonuga e le IT, mamanu, ma atinae. E taua foi le manatua o le tele o isi mea e fesoasoani i le QA.

Sikoa lelei o le aofaʻi atoa lea o mea e tolu e fuafua ai le faʻavasegaina o se Ad. O le maualuga maualuga o lona uiga o le faʻasalalauga e sili atu ona talafeagai ma o le a faʻamautinoa se tulaga lelei SERP ma tosina mai ai fefaʻatauaiga lelei. I AdWords, tulaga lelei e aafia i le tele o mea eseese, ae o le mea sili ona taua o le FMT. Afai e te manaʻo e maua se togi maualuga, o lo'o i ai nai fautuaga e fa'aleleia atili ai lau FMT.

O le fa'ateleina o le sikoa lelei o au fa'aupuga e mafai ona fa'aleleia atili ai lau su'esu'ega fa'aalumaga ma fa'aitiitia ai lau tau ile kiliki. I Adwords, e taua le gauai atu i lipoti faʻatinoga o upu autu e iloa ai mea e mafai ona e faia e faʻateleina ai lau togi lelei. Afai o se upu autu e maualalo le QS, e taua le faia o suiga i le faʻasalalauga. O se togi lelei lelei e taua mo le manuia o lau faʻasalalauga faʻasalalauga. A'o fa'amalieina upu fa'asalalauga kopi, e mafai ona e fa'amalieina lau fa'asalalauga e fa'atosina atili ai fefa'ataua'iga ma fa'ateleina lau togi lelei.

E le gata i le faaleleia o le FMT, tulaga lelei o le a faʻaleleia au faʻasalalauga’ tulaga ile Google. O fa'asalalauga e maualuga le QS o le a fa'aalia ile pito i luga ole itulau ole su'esu'ega. Ma, ae a, a maualuga le QS o le a maua ai le maualuga o le CPC ma sili atu le tuʻuina. Ma o le mea lea e sau ai Siteimprove. E mafai ona e maua se su'esu'ega loloto o au fa'asalalauga fa'asalalauga’ togi lelei e ala i la latou upega tafaʻilagi.

Fa'atatau ole isi elemene e fesoasoani ile fa'ateleina ole QS. O upu autu e tatau ona fesoʻotaʻi ma mea o loʻo i totonu o lau 'upega tafaʻilagi, ma e tatau ona lava le pu'eina e fa'amata'u ai le tagata fa'aoga. E tatau ona aofia ai upu autu talafeagai i le kopi o le faʻasalalauga ma le itulau faʻaleleia. Afai o au upu autu e fesoʻotaʻi ma mea o loʻo i totonu o lau 'upega tafaʻilagi, o le a fa'aalia lau Fa'asalalauga i tagata e sili ona talafeagai. E taua tele lenei mo faʻasalalauga faʻasalalauga maualuga.

Tau ile kiliki

E tele mea e a'afia ai le tau ile kiliki, e aofia ai le alamanuia o loʻo e iai ma le ituaiga o oloa poʻo auaunaga e te ofoina atu. E tatau ona iloiloina le ROI a lau kamupani, foi. E ui o nisi pisinisi e mafai ona gafatia e totogi se CPC maualuga, e le mafai e isi. O le fa'aogaina o le tau ile kiliki metric o le a fesoasoani ia te oe e fuafua le CPC sili mo lau pisinisi. E mafai ona fesoasoani lenei mea mo mafuaaga eseese, e aofia ai le fa'amalieina o lau fa'asalalauga fa'asalalauga.

O le mea muamua e fuafua ai lau tau ile kiliki ole ituaiga o oloa poʻo auaunaga o loʻo e faʻasalalau. O oloa ma auaunaga taugata e ono maua ai le tele o kiliki, ma o le a faapea ona manaomia ai se CPC maualuga. Faataitaiga, pe a tau lau oloa $20, e te manao e totogi solo $20 i le kiliki. O lona uiga e tau lau fa'asalalauga $4,000, ae mafai ona aumai i totonu $20,000.

O le isi mea e tatau ona mafaufau i ai o le fua faatatau o le liua. O le tele o taimi, o le maualuga o le CPC, o le maualuga o le fua faatatau o le liua. O le mea e lelei ai, Google's Enhanced CPC bid optimization feature o le a otometi lava ona fetuutuunai au tauofo e fa'atatau i i'uga, ina ia le maumau lau paketi. Ole averesi CPC mo Adwords ole $2.68. O lenei numera e mafai ona sili atu le maualuga pe afai o loʻo e tulimataʻia se upu faʻatauvaʻa.

O le filifilia o fa'aupuga fa'atauva'a fa'atauva'a ose mea taua fo'i. Faataitaiga, ole tau ile kiliki mo upusi'i umi si'usi'u e mafai ona maualalo nai lo le lautele ma lautele-match keywords. U'u si'usi'u si'usi'u fa'atauva'a maualalo fa'atusa se fa'amoemoega fa'aoga fa'apitoa ma e taugofie nai lo fa'aupuga lautele ma lautele-match keywords. O le fa'aogaina o upusi'i umi-tail o le a fesoasoani ia te oe e fa'aleleia lau togi lelei ma fa'aititia lau CPC. E fa'aopoopo i fa'aupuga taugofie, e tatau foi ona e gauai atu i upu autu e maualuga suʻesuʻega voluma.

A'o mafai e AdWords ona auina atu tagata asiasi i lau 'upega tafaʻilagi, e pule lava oe e faaliliu na kiliki i tala. Ina ia faia lenei mea, e te manaʻomia le fatuina o itulau faʻafeiloaʻiga faʻaliliuga ma Ad Groups e fetaui ma itulau o oloa faʻapitoa. Ina ia faʻaogaina le tele o au faʻasalalauga faʻasalalauga, e tatau ona e fa'atau atu ia lava oloa e totogi ai au tupe fa'aalu. Ina ia mautinoa o loʻo ia te oe le maualuga maualuga o le fua faatatau o le liua, e tatau ona e fatuina itulau tulaueleele e auiliili ma tumau.

Fa'atulagaina o fa'asalalauga

Ina ia mafai ona maua faʻamatalaga faʻatino mai lau faʻasalalauga, e mana'omia le fa'atulagaina o se fa'alapotopotoga fa'alauiloa. O lenei fausaga e aofia ai faʻasalalauga faʻasalalauga ma kopi faʻasalalauga, ina ia mafai ona e taulaʻi i upu autu talafeagai. Mo vaega taitasi, e tatau ona e faia ni fa'asologa o le kopi fa'asalalauga tutusa. Afai o lo'o e tulimata'ia le tele o fa'aupuga fa'atasi ma fuaitau tutusa, faia ni fa'asalalauga eseese mo vaega ta'itasi. Ia mautinoa o loʻo fesoʻotaʻi faʻasalalauga taʻitasi i se sini faʻasalalauga faʻapitoa.

Fa'asologa o fa'asalalauga mo fa'asalalauga a Adwords e mafai ona fesoasoani ia te oe e maua ai se ROI sili atu. O le a faafaigofie ai foi mo oe le puleaina o lau teugatupe. E mafai ona e faia ni vaega ma atofa atu ni paketi ia i latou. Ole numera o fa'aupuga ole a fa'alagolago ile au pisinisi sini ma tomai tau pulega taimi. E mafai fo'i ona e faia ni fa'asalalauga se tele mo ituaiga oloa eseese. I se faapuupuuga, o se faʻasalalauga faʻasalalauga e tatau ona i ai mo maketi i luga ole laiga. Po o le a lava lau ituaiga pisinisi, e tele fa'amanuiaga i le fa'aogaina o lea ituaiga fausaga.

O le taimi lava na e fa'atuina ai se fa'alapotopotoga fa'alauiloa, ua o'o i le taimi e ta'u ai fa'aupuga. O lou igoa fa'aupuga o le a fa'atulaga le tulaga mo le fa'amama ma le fa'atulagaina. O le igoa e tatau ona aofia ai vaega taua o le vaevaega, e pei o le ituaiga faʻasalalauga, nofoaga, masini, ma faapena atu ai lava. O lenei auala, e mafai ona e vaʻai poʻo fea vaega o lau faʻasalalauga e sili ona talafeagai i lau pisinisi. Fa'aopoopo i le fa'aigoaina o au fa'aupuga, ia mautinoa e aofia ai vaega taua o vaega, e pei o le oloa poʻo le tautua o loʻo e faʻatau atu.

Filifilia o upu sa'o mo lau pisinisi e taua tele mo le mauaina o fa'ai'uga lelei mai lau fa'asalalauga AdWords. O se fa'aupuga lelei o se tasi e maualuga le su'esu'ega ma maualalo le tauvaga. O se upu autu e maualuga le tauvaga o se filifiliga lelei, ae o le tasi e maualalo le tele o suʻesuʻega o le a le tuʻuina atu ia te oe taunuuga manaʻomia. E taua le filifilia o upu autu e atagia ai le faʻamoemoe o le tagata faʻaoga. A leai, o le a le mafai e lau fa'asalalauga ona fa'atupuina ia lava kiliki.

E le gata i upu autu, e tatau foi ona e filifilia se fausaga faʻalauiloa mo au faʻasalalauga. O nisi fa'asalalauga e filifili e vaelua a latou fa'asalalauga i tausaga. A o nisi e filifili e vaevae a latou faʻasalalauga i oloa, o isi e faia fa'asalalauga e fa'atatau i le tau o tagata fa'atau. Mo pisinisi fa'avae fa'asoa, e mafai ona taua le fa'atulagaina o fa'asalalauga i lau faiga fa'atau. I nei tulaga, e taua le faia o ni fa'asalalauga se tele ina ia mautinoa o lo'o fa'aalia au fa'asalalauga i le itulau sa'o i le taimi sa'o.

Afai o loʻo e vaʻavaʻai e faʻateleina lau paketi faʻasalalauga, Adwords o le nofoaga sa'o e amata ai. E mafai ona e setiina le tele o faʻasalalauga ma le tele o Ad Groups ma upu autu i lau teugatupe. E faigofie foʻi ona fai ni faʻasalalauga ma sui mulimuli ane. Ae e te leʻi alu uma i au faʻasalalauga AdWords, e i ai nai mea e tatau ona e iloa. O fautuaga nei o le a fesoasoani ia te oe e faʻateleina au faʻasalalauga AdWords.

Tau ile kiliki

Ole tau ile kiliki ole fa'asalalauga AdWords e eseese lautele e fa'atatau ile alamanuia, oloa, ma tagata fa'atatau. O CPC aupito maualuga ma maualalo o lo'o maua ile tulafono, faafomai, ma alamanuia auaunaga mo tagata faatau. E fa'alagolago i le tele o lau tauofo, lau togi lelei, ma au tauva’ tauofoga ma tulaga fa'asalalauga. I le tele o tulaga, atonu e te totogiina tele mo se kiliki pe afai e le maualuga le taulai.

Ole tau ile kiliki ole Adwords e mafai ona eseese lautele, tele e fa'alagolago i le lelei o au upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. Fa'atasi ai ma le fa'aeteete lelei, e mafai ona fa'aititia au tau ma fa'atupuina le maualuga ROI e mafai. Ae leai se togafiti faʻataulāitu mo le faʻafefea ona faʻaititia lau CPC. E i ai nai auala e fai ai. Faitau faʻatasi e aʻoaʻo atili e uiga i le auala e mafai ai ona e faʻaogaina lau faʻasalalauga Adwords. O le laasaga muamua o le suʻeina o au faʻamatalaga. Fa'aaogā le fa'ailoga ole CPC ole SECockpit. O le a tu'uina atu ia te oe se fa'atusatusaga o fa'aupuga eseese.

E masani lava, o le averesi CPC o Adwords i luga o le upega o sailiga o $2.32, ae e eseese i pisinisi. “Puipuiga o le fale” fa'atupuina e sili atu i le fa'alima taimi le tele o kiliki “vali.” I se isi faataitaiga, Na totogi le Kalapu Shave a Harry $5.48 i le kiliki e ui ina na'o le itulau e tolu o su'esu'ega. O le faaiuga, na maua e le kamupani $36,600. Faatasi ai ma lena, AdWords o se tupe fa'aalu tele mo lau pisinisi i luga ole laiga.

Sikoa lelei

O se togi lelei o se mea e a'afia ai le tulaga ma le tau o lau fa'asalalauga. Faataitaiga, pe afai e lua fa'ailoga e tutusa fa'asalalauga, o le a tu'u le tasi e maualuga lona sikoa lelei #1, a o le isi o le a i ai i le tulaga #2. O nisi nei o fautuaga e siitia ai lau togi lelei. Ina ia faaleleia lau togi, fa'alelei lau itulau tulaueleele. Ia mautinoa e fetaui lau fa'asalalauga i le fa'avasegaina o upu o lo'o fa'atatau i ai.

O lau togi lelei o se tasi lea o mea sili ona taua e mafaufau i ai Google pe a faʻatatauina le tulaga o lau faʻasalalauga i faʻaiuga suʻesuʻe. A maua lau togi maualuga, e mafai ona e faʻamoemoe e totogi itiiti ile kiliki. Se togi maualalo, ae o lesi foi itu, o le a fa'asalaina oe. O se su'etusi talu ai nei o le faitau afe o PPC fa'amatalaga na fa'aalia ai le tau maualalo o fa'asalalauga Fa'asilasilaga 400% sili atu ile kiliki nai lo faʻasalalauga maualuga. O lea e mafai e se sikoa maualuga maualuga ona faasaoina oe i luga 50%.

Ole maualuga ole togi lelei, o le maualuga o le tulaga o le faʻasalalauga o le ai ai i faʻaiuga suʻesuʻe. O fa'asalalauga e maualuga atu Sikoa Tulaga e sili atu ona iloa, e mafua ai le maualuga o le kiliki-i luga o fua faatatau ma suiga maualuga. E lē gata i lea, Google tauia tusitala faʻapolofesa faʻasalalauga mo le faʻamautinoaina e maualuga le togi lelei o latou faʻasalalauga. O le fa'ateleina o lau Sikoa Tulaga e le gata ina fa'atuputeleina ai le manuia o lau fa'aupuga, o le a fa'aitiitia ai fo'i au tau.

Tauofoga

Afai o oe o se tagata e pulea, e te fiafia i Adwords. E mafai ai ona e iloa po o afea, o fea, e fia, ma o ai e te fa'asalalau i ai. E mafai ona e fa'atatauina au tagata fa'atau ma ia mautinoa e fa'aalia lau fa'asalalauga i nai fa'ai'uga muamua. E mafai foi ona e pulea le tauofoga ma tumau i luma o lau tauvaga i se taua tauofo. Fa'atau i upu sa'o e maua ai le tele o kiliki ma fa'ateleina lou ROI.

Tau ile Kiliki (CPC) tauofo o le auala sili lea ona taatele mo tagata faʻasalalauga e faʻaoga i a latou faʻasalalauga Adwords. Faatasi ai ma lenei metotia, e fuafua e le au fa'asalalauga le tele latou te totogia i le kiliki, pe “kiliki”. Ua manatu lea o le auala masani o tauofoga, ae e tele isi. A'oa'o pe fa'apefea ona fa'aoga le tauofoga CPC e fa'asilisili ai lau tala fa'atatau o tupe. I le mulimuli i nei fautuaga, o le a mafai ona e faʻateleina lau tupe maua i tupe teufaafaigaluega (TUPU) ma fa'ateleina le lelei o au liua.

O le tauofoga i luga ole Adwords o se faiga sili ona faigata. O le sili atu le faʻapitoa o lau faʻasalalauga Adwords, o le sili atu ona auiliiliina o lau tau fa'ata'ita'iga e mafai. E mafai ona e fa'aogaina suiga fa'atatau e fa'atatau i vaega fa'afanua ma'oti po'o taimi o le aso. O le fa'aogaina o suiga ole tau ole auala sili lea e fa'ateleina ai au kiliki e aunoa ma le gau o le faletupe. E tele auala e fa'avasega ai lau tauofo, ae o le mataupu faavae o le setiina o le tau maualuga mo le upu autu e te manaʻo e taulaʻi.

Tau ile liua

O se tasi o metotia sili ona taua o maketi i luga ole laiga ole tau ile liua. O le maualuga o le CPC o lona uiga o le maualuga o fua faatatau o le liua. Ina ia maua le fua faatatau sili ona lelei, mafaufau ile Google's Enhanced CPC bid optimization feature, lea e otometi lava ona fetuutuunai lau tauofo e fua i iuga. E sili ona aoga mo niche keywords ma fesoasoani ia te oe e faʻalautele lau paketi. E pei o 2016, o le averesi tau i le liua o $2.68. Peitai, e tatau ona e manatua e le o se fua atoatoa. O se faʻamatalaga lelei lava o mea e tatau ona e faʻaaluina i Adwords.

Ole tau ile liua ile Adwords e fa'alagolago i nai mea eseese, e aofia ai le upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. Faalaua'itele, o se CTR maualuga e faʻaalia ai o lau faʻasalalauga e talafeagai ma aoga. Fa'aoga se Google Sheet e siaki ai lou fua faatatau o le liua. Le sili atu ona talafeagai lau fa'asalalauga, ole maualalo ole CPC. O lenei auala, e mafai ona e fuaina le tupe maua i tupe teufaafaigaluega. O le fa'aogaina o lenei metotia o le a fesoasoani ia te oe e te malamalama ai i au tau atoa ma va'ai pe mafai ona e fa'aitiitia au tupe fa'aalu.

O le isi manatu taua o le demographics. Talu ai o le tele o tagata e faʻaogaina masini feaveaʻi e suʻe ai le initaneti, e tatau ona e fa'asoa sili atu lau paketi mo su'esu'ega feavea'i. A leai, e te lamatia le faʻaumatia o tupe i luga o fefaʻatauaiga le talafeagai. E taua tele le fatuina o faʻasalalauga e faʻafeiloaʻi i tagata faʻaoga feaveaʻi ina ia faʻateleina au tupe maua mai Adwords. Afai e te le iloa lau au maimoa, o le a le mafai ona e taulaʻi lelei i latou. E tatau ona e mafaufau i demokalafi pe a filifilia upu autu mo lau vaega faʻasalalauga.

Sini fa'aupuga

E mafai ona e setiina se sini faʻalauiloa mo lau Adwords account e faʻatatau i le numera o suiga e te manaʻo e ausia. O lenei metric e faigofie ona maua i le vaega o togi sili ona lelei o le dashboard fa'asalalauga. E mafai ona e filifili mai le tele o filifiliga pe a fatuina se sini faʻalauiloa. O nisi filifiliga e aofia ai le faaliliuina o tagata asiasi, faateleina le tau o le liua, faʻateleina le kiliki-i-fua-fua, po'o le fa'asoaina o lagona. O sini uma ia e mafai ona fa'atupuina ma e mafai ona fa'atulagaina e tusa ai ma ou mana'oga.

Ole sini fa'aupuga o se tasi lea o elemene sili ona taua o fa'asalalauga Google Ads. E fesoasoani ia te oe e iloa ai vaega e te mana'omia e manuia ai lau fa'asalalauga. E taua le fa'aogaina o le sini ma lau sini autu pisinisi. Faataitaiga, afai e te manaʻo e faʻateleina le faʻatau, e tatau ona e setiina se sini mo le aveina o fefaʻatauaiga i luga o le upega tafaʻilagi. I lenei auala, e mafai ona e inisinia au faʻasalalauga e maua ai le ROI e manaʻomia. A uma loa ona e setiina se sini, e mafai ona e amata fatuina lau faʻasalalauga.

E mafai ona e setiina tauofoga eseese mo sini eseese. Afai e te manaʻo e faʻamalieina au faʻasalalauga mo asiasiga faleoloa, seti le uiga fa'atau mo mea uma CampaignConversionGoal e iai le vaega store_visit. A uma loa ona e faia lena mea, e mafai ona e optimize au Fa'asalalauga mo gaioiga liliu. E mafai foi ona e setiina le vaega o sini ma fetuunai a latou tauofo e tusa ai. Afai e te manaʻo e faʻaleleia au faʻasalalauga asiasi i faleoloa, seti le uiga tauofo i le moni mo sini taitasi.