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Ina ia faʻaleleia lau faʻasologa o le kiliki, fa'alelei lau itulau fa'alauiloa fa'asalalauga ma fai SKAGs, o faʻamatalaga pupuu o mea e te manaʻo e fai e tagata pe a latou kiliki i lau faʻasalalauga. Afai e te manaʻo e faʻateleina lau kiliki i luga ole fua, taumafai tauofo i upu fa'ailoga fa'ailoga. O lenei auala, e te maua le maualuga o le kiliki i luga ole fua faatatau mai lau fa'asalalauga. O lenei fuafuaga e le gata ina aoga, e taugofie foi.
Faatasi ai ma Google Ads, e mafai ona e oʻo atu i se au maimoa tele ma faʻauluina tulaga maualuga maualuga e taʻitaʻia ai lau 'upega tafaʻilagi. Ae o le a le auala sili e faʻamalieina ai lau itulau tulaueleele Adwords? O nisi nei o fautuaga:
E amata ai, ia mautinoa o loʻo tali mai lau itulau tulaʻi. E ui atonu e foliga mai o se galuega faigofie, fa'alelei lau itulau e mana'omia ai se taumafaiga tele. I le tele o tulaga, itulau tulaueleele e tele puna'oa ma e mana'omia le fesoasoani a se tagata fai ata, o se tagata atiae, ma isi punaoa IT. O se siosiomaga talimalo o se iloiloga taua, e pei o le tele o faʻasalalauga AdWords e lafo a latou fefaʻatauaʻiga PPC i la latou itulau autu – se tele leai-leai i le suiga fua faatatau optimization.
Ina ia faʻaleleia le faʻaogaina o lau itulau, aofia ai se lisi o molimau ma igoa o kamupani fa'apisinisi. O le aofia ai o nei faʻamatalaga e fesoasoani i tagata asiasi e faʻalagolago i lau pisinisi. Ia mautinoa o le mamanu e mama ma faʻapitoa. E lē gata i lea, ia mautinoa o lau ulutala e fetaui ma le kopi o lau faʻasalalauga. O se ulutala lelei e mafai ona a'afia ai lau laina pito i lalo 30%. Ia mautinoa o lau itulau tula'i e faigofie ona folau, foi, ma au mea ma vala'au e fa'atino e fetaui.
Fa'atatau lau itulau tulaueleele i lau au maimoa. E tatau ona e aofia ai upu autu SEO na taʻitaʻia ai le suʻesuʻega muamua i le ulutala. Ole mea lea ole a fa'aoga atili ai lau itulau ile fa'amoemoe ole tagata fa'aoga, ma fa'aititia lau Tau ile Kiliki (CPC). E le gata i le faʻaleleia atili o lau faʻasalalauga faʻasalalauga a Adwords, e tatau ona manaia i le vaai le aafiaga o le itulau tulaueleele. Afai e leai, tagata asiasi o le a fiti ese. O le auala sili e faʻateleina ai suiga o le faʻamalieina o lau itulau faʻaleleia mo le au maimoa patino o loʻo e tulimataʻia.
Ole maualuga ole kiliki i luga ole fua faatatau e le o taimi uma o se faʻailoga lelei. Afai e te le o taulaʻi i upu autu saʻo, atonu o loo e faamaimauina tupe. Ina ia aloese mai lenei mea, e tatau ona e su'eina elemene uma i lau fa'asalalauga. Ina ia mautinoa e talafeagai au faʻasalalauga totogi, e tatau ona e faia suʻesuʻega upu autu. I le faia faapea, e mafai ona e mautinoa o le a fetaui au faʻasalalauga totogi i au tagata faʻatau.
E mafai ona e mauaina lau fa'atauva'a fa'atauva'a e ala ile su'esu'eina o lau kopi fa'asalalauga. Google's Adwords lipoti o loʻo avanoa ile faʻasalalauga, tala, ma tulaga fa'asalalauga. E maua ai fa'amatalaga i mea o lo'o fa'asalalau e isi fa'asalalauga mo au fa'aupuga fa'aupuga. E aofia ai fa'asoa fa'aaliga ma kiliki fa'asoa. E le gata i lea, o loʻo faʻaalia ai isi metotia mataʻina e pei o le faʻaleleia o lau tauvaga ma lona aʻafiaga i lau faʻatinoga.
Fausiaina o SKAGs mo Adwords faʻasalalauga o se tasi lea o auala sili e faʻateleina ai le CTR o lau faʻasalalauga ma faʻateleina fefaʻatauaiga. O fa'asalalauga e tatau ona fetaui ma le fa'amatalaga su'esu'e a le tagata fa'aoga. Faataitaiga, pe a su'e se tasi “taavale,” o le a fa'aalia lau fa'asalalauga ia i latou. Fa'aupuga si'usi'u lautele, peita'i, atonu e le aoga mo le ave taavale. Afai e te manaʻo e faʻateleina lau FMT, fa'aoga upu su'esu'e e fetaui ma au upu.
E masani lava, SKAG e aofia ai le tasi upu po'o se fuaitau i se fa'asalalauga fa'asalalauga. Afai o au faʻasalalauga e le faʻatatau i upu-siʻu umi, fa'aoga le tele o fa'atusa fa'atusa o upu tutusa e tasi. E mafua ona o nisi su'esu'ega e umi atu si'usi'u nai lo au upu autu. E mafai ona e fa'aleleia au SKAG e ala i le toe iloiloina o lipoti o taimi su'esu'e. E mafai fo'i ona e taumafai e fai se SKAG fou e fa'atatau i mea fou, upu-si'u umi.
Ole fa'amoemoe ole fa'ateleina ole CTR ma le QS o lau fa'asalalauga. E maua lenei mea e ala i le filifilia o upu autu e sili atu ona talafeagai ma faʻateleina avanoa o se tagata faʻatau e kiliki i luga o lau faʻasalalauga. Google o le a mafaufau i faʻasalalauga e maualuga CTR e sili atu ona talafeagai ma faʻaoga, lea o le a faʻaleleia atili ai o latou avanoa e vaʻaia ai. O nei fa'asalalauga e mafai ona maua ai fa'atauga maualuluga ma ta'ita'i mo oe. Fausia SKAGs mo Adwords i aso nei e faʻaleleia ai lau faʻaaliga faʻatinoga!
O le fatuina o SKAGs mo Adwords faʻasalalauga o se auala faigofie e faʻaleleia ai le aoga atoa o lau faʻasalalauga faʻasalalauga ma pulea lau paketi.. E maua ai le maualuga o le CTR ma sili atu le lelei o sikoa nai lo isi fuafuaga. Ma ona e sili atu ona patino ma aoga, E lelei tele SKAG mo le fa'asilisiliina o au fa'asalalauga. O le taimi lava e te iloa ai le faatufugaga o le SKAG foafoa, o le a lelei lau pisinisi i le auala e faʻateleina tupe maua ma pulea au tupe faʻaalu!
O loʻo i ai se laina lelei i le va o le faʻaogaina o lau faʻailoga i lau kopi faʻasalalauga ma faʻatau i luga o faʻailoga faʻailoga i Adwords. E ui lava e iai taimi e mafai ai ona e faʻaogaina au faʻailoga faʻailoga i lau kopi faʻasalalauga e aunoa ma le solia o faiga faʻailoga, e sili le taumamao mai lea faiga. Afai o au tauva o loʻo faʻatau i luga o faʻailoga faʻailoga, ia mautinoa e mataʻituina a latou gaioiga i Adwords ma faʻaaoga auala faʻapitoa ma totogi e faʻaitiitia ai le aʻafiaga o latou faʻasalalauga.
O le fa'aaogaina o se fa'atonu fa'amaumauga o se tasi lea o auala e fa'atosina ai lau talosaga ma fa'ateleina avanoa e manuia ai. A'o tauofo i upu fa'ailoga fa'ailoga e mafai ona fa'ateleina lau CPC, e mafai ona fesoasoani i lau pisinisi nai lo le afaina ai. O le fa'aaogaina o meafaigaluega su'esu'e o le a fa'ataga ai oe e fa'atatau i fa'ailoga sili ona lelei. O nei meafaigaluega e faigofie ona faʻaoga ma o le a faʻaali atu ia te oe le tele o fefaʻatauaiga o loʻo i ai i upu taʻitasi. Pe a faʻaaogaina e suʻe upu saʻo, latou te fa'ailoa atu fo'i ia te oe pe tatau ona sili atu teisi atu nai lo le mea e tatau ai.
O le laasaga muamua i le faʻatau i luga o faʻailoga faʻailoga i Adwords o le siakiina pe ua resitalaina e le tagata tauva le faʻailoga i le atunuʻu o loʻo faʻaalia ai le faʻasalalauga.. Afai e te le faia, e mafai lava ona e tu'uina atu se tagi fa'ailoga i Google. Afai e leai sau tauva, o le a e i'u i le totogiina o se tau e sili atu ona maualuga i le kiliki. I le male, atonu e le iloa e lau tauva o loʻo latou ofo i luga o faʻailoga faʻailoga, lea e mafai ona oo atu ai i taunuuga le lelei mo a latou pisinisi.
O le mataupu talu ai nei i le va o Hearthware ma Morningware o loʻo faʻaalia ai le lamatiaga o le faʻatau i luga o faʻailoga faʻailoga i Adwords. O le fa'aogaina o upu fa'ailoga fa'ailoga mo fa'asalalauga e mafai ona avea ma ta'iala lamatia, ona e ono tu'ua'ia oe i le soliga o fa'ailoga. O le Faamasinoga o Faamasinoga a Europa na faia le faaiuga faasaga ia LV, fai mai e le'i solia e le faiga faavae a Google le tulafono o fa'ailoga. Peitai, na fa'atonuina e mafai e kamupani ona tauofo i fa'ailoga fa'atauva'a pe a latou faia fa'amatalaga talafeagai.
Afai e te fia iloa pe o au faʻasalalauga e maua ai faʻatau, e te manaʻomia le faʻatulagaina o suʻega faʻaliliuga mo Adwords. This simple step will enable you to see how many visitors have converted into customers. You can also set up conversion tracking for ad groups and campaign. Here are some steps you must follow. E amata ai, set up a tracking code for your ads. Ona, add a conversion tracking tag to your ad.
You can track different types of conversions, including phone calls, purchases, app downloads, newsletter sign-ups, ma isi mea. Choosing the right conversion tracking source is the first step in setting up your conversion tracking. Once you have chosen an activity to track, you can calculate the ROI (toe fa'afo'i tupe) of your ad campaigns. This is calculated by dividing the revenue generated by ads by the cost of the goods sold.
Once you have decided to set up conversion tracking for Adwords, you will need to input the conversion id, label, and value. If you want to track sales by campaign, you can also set up remarketing by using a global snippet. Once you have this set up, you will be able to measure which ads are bringing in the most customers. You can see how many people click on your ad and if they converted.
Once you have set up the attribution model, you can determine which actions have triggered the desired results. By setting the date for the conversions to occur, you can see how many visitors have converted as a result of the ad. For view-through conversions, you can select the maximum number of days after the ad was seen. For conversions involving a website visit, Smart Bidding will optimize bid strategies based on the attribution model you choose.
