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Afai o oe ose fai pisinisi, you’ve probably used Google’s Adwords platform to advertise your business. E tele auala e fa'atulaga ai lau tala ina ia mautinoa e te maua le tele o tupe mo lau tupe. I lenei tusiga, o le a matou fa'atalanoaina fa'avae o tauofoga i fa'ailoga fa'ailoga, fa'atatau i lau au maimoa e fa'aaoga ai fuaitau fa'afetaui, ma le sailia o suiga. This article is intended to provide you with the knowledge necessary to maximize the effectiveness of your advertising efforts on Google’s platform.
There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Tulaga tasi, you’ll only be charged when someone clicks on your ad. Tulaga lua, this advertising method allows you to track the results of your ad campaigns. That way, you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.
AdWords works with the Google Display Network, lea e fa'aogaina ai le feso'ota'iga a Google o 'upega tafa'ilagi lona tolu. E mafai ona fa'aalia lau fa'asalalauga ile pito i luga ole itulau ole itulau, i le itu, i luma o vitio YouTube, po o se isi mea. O lo'o iai fo'i le avanoa e tu'u ai fa'asalalauga i luga o telefoni feavea'i ma Gmail. E tatau ona lesitala au fa'ailoga fa'ailoga ae e te le'i amata fa'asalalauga e ala ile Google. O lona uiga e itiiti lau totogi ile kiliki ma maua ni fa'asalalauga sili atu.
Fa'asalalauga ile Google's Adwords platform e faigofie tele ona fa'aoga. E tele auala e fa'ateleina ai lau paketi, e aofia ai le fa'aopoopoina o au tupe fa'aalu pe a iloa i'uga. Ina ia fa'ateleina lou manuia, mafaufau e fa'a faigaluega se Google Certified consultant po'o se lala sooupu e fesoasoani ia te oe. E leai se mafuaaga e le tatau ai ona e faʻataʻitaʻiina, ona o se auala taugofie e tuʻuina atu ai faʻasalalauga maualuga. Ma manatua, pe afai e te maua i'uga, e mafai ona e faʻateleina lau paketi i le lumanaʻi.
Fa'asalalauga i luga ole Google's Adwords platform ose auala sili ona malosi e o'o atu ai i tagata fa'atau i le lalolagi atoa. O lona faiga o se fa'atautu'i, ma e te fa'atau i upu fa'apitoa ma fasifuaitau. O le taimi lava e te filifilia ai au upu autu ma maua se togi lelei, o le a fa'aalia lau fa'asalalauga i luma ole su'esu'ega. Ma o le vaega sili ona lelei, e le taugata tele, ma e mafai ona e amataina se faʻasalalauga vave i le aso!
Until recently, e le mafai ona e faʻatau i luga o faʻailoga faʻailoga a le tauva ile Google Adwords. Na suia lena mea 2004, ina ua fa'ailoa e Google le tauofoga fa'atauva'a. O le faaiuga e lagolagoina Google, lea e iai se faiga fa'avae e fa'ataga ai tagata tauva e fa'aoga a latou fa'ailoga i fa'asalalauga kopi, fa'amalosi le tele o pisinisi fa'atauva'a e fa'aoga a latou lava igoa fa'ailoga i fa'asalalauga. O lenei, peita'i, o lea faiga faavae ua toe fesuiai.
Ae e te le'i fa'atau i se upu fa'ailoga fa'ailoga, ia mautinoa ua ia te oe le faatagaga e te faaaogaina ai. Google e iai ta'iala fa'asalalauga faigofie e fa'atatau i fa'ailoga tau fefa'ataua'iga. Pe a tauofo i se igoa tauva, aloese mai le fa'aofiina o le igoa ole tauva ile kopi fa'asalalauga. O le faia o lea mea o le a o'o atu ai i togi lelei maualalo. Po o le a lava le mafuaaga, o se faiga lelei le i ai o se tulaga iloga i taunuuga o sailiga.
O le mafua'aga sili e le fa'atauva ai i luga o se fa'ailoga fa'ailoga fa'ailoga ona e ono faigata ona iloa le va o fa'ai'uga su'esu'e fa'aola ma fa'asalalauga totogi.. Peitai, pe afai ua lesitala lau fa'ailoga i Google, e mafai ona faʻaaogaina i luga o nofoaga faʻamatalaga. O itulau iloilo o se fa'ata'ita'iga lea. O fa'ailoga tetele fo'i latou te fa'aogaina a latou fa'ailoga i totonu oa latou kopi fa'asalalauga, ma ua i ai i latou i totonu oa latou aia tatau e faia ai. O nei kamupani o lo'o naunau e tumau i le pito i luga o fa'ai'uga o su'esu'ega mo a latou oloa fa'ailoga ma tautua.
E taua tele fa'ailoga. Atonu e te mana'o e fa'aaoga i lau fa'asalalauga e fa'alauiloa ai lau oloa. E ui atonu e faigata ona faʻaaogaina i faʻasalalauga, e mafai lava i nisi tulaga. E tatau ona fa'aoga fa'amatalaga fa'amatalaga fa'amatalaga, pei o se blog. E tatau fo'i ona iai sau itulau e tula'i mai o lo'o iai fa'ailoga fa'ailoga ma e tatau ona fa'amalamalama manino lou fa'amoemoega fa'apisinisi. Afai o lo'o e fa'atau atu vaega, e tatau ona e taʻu manino atu lenei mea ma faʻaalia le tau poʻo se fesoʻotaʻiga mo le faʻatauina o le mea.
Afai e fa'aogaina e au tagata tauva se igoa fa'ailoga, e tatau ona e tauofo i na tuutuuga i Adwords. A leai, e mafai ona e feagai ma togi maualalo maualalo ma tau i kiliki. E lē gata i lea, atonu e le o iloa e au tagata tauva lou igoa fa'ailoga ma o le a leai se fa'amatalaga o lo'o e fa'ailoa ia i latou. I le taimi nei, atonu o lo'o tauofo le tauvaga i tulaga tutusa. E mafai ona e taumafai e fai ma mea e fa'aoga ai lou lava igoa fa'ailoga e fai ma fa'ailoga fa'ailoga.
While you may think broad match is the only way to target your customers, fuaitau fetaui e maua ai e oe le pule sili. Faatasi ai ma fuaitau fetaui, na'o au fa'asalalauga e fa'aalia pe a ta'i e se tasi se fuaitau, e aofia ai so'o se eseesega vavalalata ma isi upu i luma po'o le mae'a o lau upu autu. Faataitaiga, e mafai ona e taula'i auaunaga mo le moaina o mutia i le nofoaga ma va'ai se lisi o auaunaga fa'apitonu'u ma a latou tau fa'avaitaimi. Fa'aaogaina o se fasifuaitau fetaui, peita'i, e sili atu le taugata nai lo le fetaui lautele, o lea e aoga ai le mafaufau i isi filifiliga.
O le fa'aogaina o fa'aupuga fa'atusa e mafai ona fa'ateleina ai le FMT ma suiga, ma e mafai ona fa'aitiitia tupe fa'aalu fa'asalalauga. O le itu i lalo ole fa'aupuga fa'aupuga ole fa'atapula'aina lea o lau fa'aalu fa'asalalauga ile su'esu'ega o lo'o iai lau upu sa'o, lea e mafai ona fa'atapulaaina lou aapa atu. Afai o loʻo e suʻeina ni manatu fou, peita'i, fetaui lautele atonu o le filifiliga sili lea. O lenei fa'atulagaga e mafai ai ona e su'e fa'asalalauga fou ma va'ai po o le a le aoga. A oo mai i le faatinoga o faasalalauga, e te manaʻo e faʻamautinoa o loʻo e tulimataʻia le au maimoa saʻo ma upu saʻo.
Afai o loʻo e faʻasalalau se oloa poʻo se tautua e lauiloa i le lautele, ose upu fa'atusa fa'aupuga ose auala sili lea e fa'atatau i lenei vaega. Fuaiupu fetaui e galue e ala i le faʻamautinoaina o au faʻasalalauga e faʻaalia naʻo tagata na suʻeina le upu saʻo poʻo le fuaitau. Ole ki ole fa'amautinoa ole fa'aupuga o lo'o e fa'aogaina o lo'o sa'o le fa'asologa ina ia fa'aalia i le pito i luga ole su'esu'ega. O lenei auala, e te aloese mai le faʻaumatia o lau tala faʻatatau o tupe i luga o fefaʻatauaiga le talafeagai.
Fa'atusa upu e mafai ona fesoasoani ia te oe e au'ili'ili ai su'esu'ega a tagata fa'atau e iloa ai po'o le a le ituaiga upu o lo'o latou su'eina. E aoga tele pe afai o loʻo e suʻeina ni tagata faʻatau faapitoa. O le faʻaogaina o fuaitau faʻatusa i Adwords o le a faʻaitiʻitia lau au maimoa ma faʻaleleia le faʻatinoga o lau faʻasalalauga. Ma, pe a e fa'aoga sa'o, e te va'ai i se fa'asili maualuga atu i tupe fa'aalu fa'asalalauga. O le taimi lava e te iloa ai nei metotia, e mafai ona e ausia au sini vave ma sili atu le saʻo nai lo se isi lava taimi muamua.
O le isi auala e taulaʻi ai tagata o le faia lea o lisi faʻatasi. O nei lisi e mafai ona aofia ai soʻo se tagata asiasi i luga o le upega tafaʻilagi poʻo tagata na faia ni gaioiga faʻapitoa i lau 'upega tafaʻilagi. Fa'atasi ai ma lisi fa'atasi, e mafai ona e fa'atatau i tagata fa'apitoa e fa'atatau i mea latou te fiafia i ai. Ma, pe a iai sau oloa na fa'atau talu ai nei e tagata, e mafai ona e faʻaogaina lena mea e faʻatatau i latou i faʻasalalauga. O le isi taimi e te fatuina ai se aofia fou, fa'amautinoa e fa'aoga se lisi o tu'ufa'atasiga masani.
If you’re looking to improve your search engine marketing campaign, e mafai ona e mafaufau e fa'aoga le fa'aliliuga fa'atusa fa'atusa nai lo le fa'atusa lautele. O nei suiga ua faʻaaogaina i suʻesuʻega totogi talu mai le amataga o le alalaupapa, ma latou faʻatagaina oe e faʻamaonia atili pe a faʻaalia au faʻasalalauga. E ui atonu e foliga mai o se manatu lelei lea, tele fa'asalalauga e popole i le fa'amaumau o latou fa'aalu fa'asalalauga pe a latou le suia a latou fa'aupuga fa'atusa lautele. I le male, e mafai ona fa'aoso lau fa'asalalauga mo su'esu'ega le pulea, fa'aititia le talafeagai o lau fa'asalalauga.
Another way to optimize your keyword phrases is to add “+” to individual words. O le a ta'u atu ia Google o le upu e te mana'o e fa'atatau e tatau ona fa'aoga i su'esu'ega. Faataitaiga, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, nai lo le lautele.
