Vaega: Tesi

AdWords ose meafaigaluega fa'atauga fa'ainitaneti mamana. E to'atele tagata latou te fa'aaogaina mo fa'asalalauga totogi-pa-kiliki, ae e mafai fo'i ona e fa'aogaina le tau-fa'aaliga po'o le tau-fa'atau-fa'atau e fa'atatau i tagata fa'apitoa. I le male, e mafai e tagata fa'aoga maualuluga ona fa'aoga AdWords e fatu ma fa'aoga ai le tele o meafaigaluega tau maketi, e pei o upu autu generators ma nisi ituaiga o suʻega.

Adwords e pei o se fale fa'atautu'i

Google Adwords o se fale faʻatautuʻi lea e tauva ai pisinisi mo le vaʻaia i taunuʻuga suʻesuʻe e ala i le faʻatau mo avanoa faʻasalalauga. O le faʻamoemoe o le faʻauluina o feoaiga lelei i luga o le upega tafaʻilagi. E fa'amaoti mai e le au fa'asalalauga se paketi mo a latou fa'asalalauga, fa'apea fo'i ma a latou fa'alapotopotoga fa'amoemoe. E mafai foi ona latou aofia ai sootaga i vaega patino o la latou saite, latou tuatusi, ma numera telefoni.

E galue le AdWords e ala i le tauofo i luga o upu eseese. Fa'alagolago ile sikoa lelei ole fa'asalalauga, o le fa'asalalauga o le a fa'atulaga maualuga pe maualalo. O fa'asalalauga maualuluga e totogi maualalo “tau-pe-kiliki” nai lo latou i lalo ifo. O se itulau tulaueleele lelei o le a fa'atulagaina i le pito i luga ole su'esu'ega afi ma tau maualalo.

E le gata i le tauofoga i tulaga fa'asalalauga, Google fa'atauva'a fo'i i le afe ma afe o upu autu. O lenei faiga ua mafua ai ni feeseeseaiga. A'o fai mai Google o lana fa'atau fa'asalalauga e leai se a'afiaga i isi fa'asalalauga, ua faitioina mo le faia o se “feteenaiga o aia” e afaina ai le tonu o le fa'atautu'i. Na faamamafaina e le Wall Street Journal le mataupu i se lipoti talu ai nei.

Google o lo'o i ai se ta'iala iloga. E taumafai e tauofo i le tele e mafai ai le tau o le a naunau le tagata fa'atau e totogi. Ae e le o taimi uma e aoga ai. E sili atu le tau maualuga nai lo le maualalo ma faʻamoemoe mo le mea sili. Google e le naʻo le kamupani o loʻo auai i le faʻatau.

E fa'aalu e le au fa'asalalauga AdWords le faitau afe o tala i masina ta'itasi ia latou fa'asalalauga. Ae latou te manaʻomia le iloa poʻo fea faʻasalalauga e faʻatupuina le tele o fefaʻatauaiga. Afai e maua e le Campaign A le sefulu ta'ita'i ile aso, ae o le Campaign B e na'o le lima, e mana'omia ona latou iloa po'o fea fa'asalalauga e fa'ateleina fa'atauga. Latou te manaʻomia foʻi le siakiina o tupe maua mo nei faʻasalalauga taʻitasi.

Adwords ose maketi faatauva. E taua tele le filifilia o upu sa'o. O le leai o se su'esu'ega e mafai ona fa'aalia ai au fa'asalalauga i nofoaga fa'afuase'i. A aunoa ma le sailiga o le liua, e le aoga lau su'esu'ega upu. E mafai ona e faʻaogaina SEMrush e iloilo au tagata tauva’ upu autu. E fa'aali atu ia te oe le averesi CTR o na upu autu ma pe fia isi fa'asalalauga na fa'aalu i latou.

E mafai ona faia le tele o faʻasalalauga mo upu taʻitasi. Ae o le mea moni, e mafai fo'i ona e faia ni fa'asalalauga fa'atasi ma nisi Ad Groups. O le mea lea e faigofie ai ona faʻatusatusa faʻasalalauga mai kamupani eseese. E mafai fo'i ona e fa'aogaina meafaigaluega e pei ole CrazyEgg, lea e faʻaalia ai kiliki ma taʻavale a tagata asiasi.

E faatauva

O le AdWords ose fa'atautu'i fa'atauva'a e fa'aalia ai lau fa'asalalauga pe a fa'aoga se tasi i se fesili aoga. O lo'o iai fo'i isi tagata tauva o lo'o fa'atauva i fa'aupuga tutusa. Afai e te manaʻo e tumau i luma o lau tauvaga, fa'aoga tu'ufa'atasiga tu'ufa'atasia le au fa'alogo fa'atatau ma fa'aupuga fa'atatau. E taua foi le mataʻituina o au tauva’ ta'iala ma siaki pe fa'apefea ona latou fa'atinoina.

E taugofie

A'o e fuafuaina le tau-lelei o fa'asalalauga, e tatau ona e amanaia vaega e lua: tupe maua ma tau. O tupe maua o le tupe e maua mai i le kiliki, ae o le tau o oloa faʻatau atu e aofia ai faʻaalu faʻaalu, tau gaosiga, ma isi tau. E ala i le fuafuaina o tupe maua, e mafai ona e fa'atatauina le ROI mo se fa'aupuga ma va'ai pe fia le tau atoa e maua ai se fa'atau.

Ole fua faatatau o le liua mo AdWords ole 2.70%, ae o lenei numera e eseese e faalagolago i lau pisinisi. O lesi foi mea, le pisinisi tau tupe ma inisiua ei ai le fua faatatau o le liua o 10%, a'o e-fefa'ataua'iga na'o le fa'aliliuina fua o 2%. E mafai ona e siaki lau fua faatatau o le liua e fa'aaoga ai le Google Sheet.

Google Adwords o se meafaigaluega faʻasalalauga mamana e ofoina atu toetoe lava le faʻatapulaʻaina gafatia. E leai se totogi e fa'aoga ma e mafai ona fa'ateleina mo fa'asalalauga tetele. E faigofie ona faʻaoga ma ofoina atu le faitau miliona o upu autu e filifili mai ai. E ofoina atu foi se poto masani e leai se lamatiaga e aunoa ma ni konekarate poʻo ni tautinoga. E lē gata i lea, e mafai ona faigofie ona fetuutuunai lau paketi ma e oo lava faalēaogā lau faʻasalalauga pe afai e te le vaʻai i taunuuga manaʻomia.

Adwords campaigns e mafai ona tau le faitau afe tala, ae e oo lava i se pisinisi laitiiti e mafai ona maua taunuuga mo le selau o tala. E te le manaʻomia le faʻaaluina e sili atu nai lo $10,000 i le masina mo se tauvaga manuia, ma e mafai ona e setiina fa'atapula'aina o le paketi ma tau maualuga i aso ta'itasi. E mafai fo'i ona e fa'atatauina le au fa'alogo e ala i mea latou te fiafia i ai ma amioga, lea e mafai ona fesoasoani ia te oe e faʻaititia ai lau tau ile kiliki. E mafai foi ona e faʻafaigaluegaina se PPC faʻapitoa e faʻaititia lau tau ile kiliki. Ae o le faʻafaigaluegaina o se PPC faʻapitoa e le tau taugata – e masani lava ona taugofie le totogiina e ala i se totogi faʻalemasina taʻitasi poʻo masina taʻitasi.

Google's keyword planner ose meafaigaluega aoga mo le fa'atatauina o lau tau. O lo'o tu'uina mai ai fa'atatau ole aofa'i ole CPC mo 'upu 'ese'ese. E lē gata i lea, e mafai ai ona e faia se lisi o upu autu ma koluma ma fuafua le fua faatatau muamua-itulau, itulau pito i luga, ma le tauofoga tulaga muamua. Ole meafaigaluega ole a logoina oe e uiga i tulaga tauvaga mo le upu autu.

Ose auala lelei e fa'alauiloa ai le fa'ailoga

Pe a faʻaaogaina Adwords e faʻalauiloa ai lau faʻailoga, e tatau ona e mautinoa o loʻo e tulimataʻia tagata faʻatau saʻo. O lona uiga o le faʻaaogaina o fesili faʻailoga i le tulaga o suʻesuʻega upu autu. E mafai fo'i ona e fa'aogaina Google Trends e mata'ituina ai su'esu'ega igoa. E tatau fo'i ona e fa'aogaina upegatafa'ilagi feso'ota'iga e fua ai pe fa'afefea ona tali atu tagata fa'atau i lau fa'ailoga. Hootsuite o se meafaigaluega sili ona lelei mo lenei mea. E lē gata i lea, ia mautinoa e te aofia ai se suʻesuʻega i lau faʻasalalauga imeli ina ia mafai ona e fuaina le faʻalauiloaina.

O le fa'alauiloaina o fa'ailoga e taua tele i le maketi i aso nei, lea ua fa'atupula'ia ai faiga fa'atauva ma ua fa'ateleina le filifilia o tagata fa'atau. E mana'o tagata fa'atau e fa'atau mai fa'ailoga e masani ma fa'atuatuaina. I se isi faaupuga, latou te fia lagona e pei latou te iloa tagata i tua o se faʻailoga. O le faʻaaogaina o faʻasalalauga faʻasalalauga e faʻalauteleina ai le lauiloa o se auala sili lea e oʻo atu ai i le au maimoa saʻo.

E mafai fo'i ona e fa'aogaina le Facebook e fa'alauiloa ai fa'ailoga. O lenei feso'ota'iga fa'aagafesootai o se tasi o nu'u tele i luga o le initaneti i le lalolagi. E mafai ona e faʻaogaina tagata faʻaoga i luga o le Facebook e ala i le fatuina o se talaaga i luga o le Facebook ma fai atu ia i latou e mulimuli i lau soʻotaga. E sili atu ona mulimuli tagata i lau 'upega tafaʻilagi pe a latou vaʻai i lou igoa faʻailoga i la latou Facebook timeline.

O le fa'aogaina o le toe fa'atauina e fa'alauiloa ai lau fa'ailoga o le isi lea filifiliga aoga. O lenei vaega e mafai ai e oe ona tulituliloa tagata na asiasi i itulau patino pe matamata i nisi vitio. Ona mafai lea ona e faia ni fa'asalalauga fa'atauga e fa'alauiloa ai oloa po'o tautua fa'apitoa. O lenei meafaigaluega e matua fetuutuunai foi ma maua ai le tele o filifiliga faʻatatau.

O le faʻaaogaina o faʻasalalauga faʻasalalau o se auala sili lea e maua ai taʻitaʻi ma faʻatau. O lenei fuafuaga e sili ona aoga mo kamupani o loʻo faʻatau atu a latou oloa i luga ole laiga. E ala i le faatosinaina ma toe faʻafeiloaʻi tagata ua uma ona faʻaalia le fiafia i au oloa, e mafai ona e faʻateleina faʻatauga ma faʻatupuina taʻitaʻia.

AdWords ole fa'asalalauga fa'asalalauga a Google. E mafai ai e pisinisi ona faia faʻasalalauga ma siaki a latou faʻatinoga. E galue e ala i le tauofo i luga o upu autu talafeagai. O le tele o tagata tomai faapitoa tau maketi e faʻaaogaina e faʻateleina a latou tupe maua ma oʻo atu i tagata faʻatau. E tele faʻamanuiaga i le faʻaaogaina o lenei tulaga. E aofia ai: se faiga fa'atautu'i ola, le fetaui o upu autu ma le sailiga o taunuuga.

Google AdWords ole fa'asalalauga fa'asalalauga a Google

Google AdWords ose fa'avae mo pisinisi e o'o atu i tagata fa'atatau i a latou fa'asalalauga. O loʻo galue le faʻavae i luga o le faʻataʻitaʻiga totogi-per-kiliki, o lona uiga e naʻo pisinisi e totogi pe a kiliki e tagata faʻaoga i luga o faʻasalalauga ma matamata ia latou upega tafaʻilagi. E fa'ataga ai fo'i pisinisi e va'ava'ai po'o fea fa'asalalauga e kiliki ma po'o ai tagata asiasi e fa'atino.

Google AdWords o se auala sili e faʻalauiloa ai se upega tafaʻilagi poʻo se oloa. E mafai ona e fatuina ma pulea lau fa'asalalauga i ni fa'asologa eseese, e aofia ai tusitusiga ma ata. Fa'alagolago ile fa'asologa o fa'asalalauga e te filifilia, fa'asalalauga fa'amatalaga o le a fa'aalia i se tasi o le tele o lapo'a masani.

Google AdWords fa'atagaina oe e fa'atatau i tagata fa'atau e fa'atatau i upu autu ma nofoaga fa'afanua. E mafai foi ona e taula'i au fa'asalalauga i taimi fa'apitoa o le aso, pei o taimi o pisinisi. Faataitaiga, tele pisinisi fai fa'asalalauga na'o mai 8 AM ia 5 PM, a'o isi pisinisi e na'o faaiuga o vaiaso e tatala ai. I le faʻaogaina o upu autu e fetaui ma lau oloa poʻo auʻaunaga, e mafai ona e oʻo atu i le lautele lautele ma faʻateleina lau ROI.

Fa'asalalauga ile Google Search e maua ai se vaega tele o tupe maua a Google. O loʻo faʻalauteleina foi ana taumafaiga faʻasalalauga i YouTube, lea na vaai a 50% si'itia i lea tausaga ma lea tausaga i lona kuata muamua. O le pisinisi fa'asalalauga a YouTube o lo'o fa'atauina se vaega tele o tala fa'asalalauga mai le TV laina masani.

Google AdWords e le o se fa'avae faigofie e fa'aoga, ae e ofoina atu le tele o penefiti mo pisinisi ecommerce. O lo'o tu'uina atu e le fa'ailoga e lima ituaiga o fa'asalalauga. E mafai ona e faʻaogaina se tasi e faʻatatau i se au maimoa patino, lea e taua mo pisinisi ecommerce. Faataitaiga, e mafai ona e setiina se faʻasalalauga e faʻatatau i tagata faʻatau e faʻavae i luga o latou masaniga faʻatau ma faʻatauga faʻatau.

A'o le'i faia fa'asalalauga mo Google AdWords, e taua tele le fa'amalamalamaina o ou sini. Ose tulaga lelei, o faʻasalalauga e tatau ona faʻaosoina feoaiga i se itulau faʻaleleia talafeagai. Google AdWords e ofoina atu ituaiga e lua o tauofoga: fa'atulagaina ma le lima le tauofoga ma le fa'aogaina o se 'upega tafa'ilagi fuafuaga. O le mea mulimuli atonu e sili atu le taugofie, ae mana'omia le tausiga fa'aopoopo.

O se fa'atautu'i tuusa'o

O le tauofoga a AdWords o le faiga o le tauofoga mo se nofoaga fa'asalalauga fa'apitoa i fa'ai'uga o su'esu'ega. Ole aofa'i e te fa'atauina mo lau fa'asalalauga e a'afia ai le togi lelei e te maua. Afai e iai sau togi maualuga, o lau fa'asalalauga o le a maua tulaga maualuga ma maualalo CPC.

I lenei faagasologa, o le fa'asalalauga sili ona lelei e maua le tulaga fa'asalalauga pito i luga i fa'ai'uga o su'esu'ega. O le fa'ateleina o lau tauofo e le fa'amautinoa ai le tulaga maualuga. Nai lo lena, e mana'omia le i ai o se fa'asalalauga sili ona lelei e fetaui ma le fa'aupuga su'esu'e ma fa'amalieina le fa'ailoga o le Ad Rank.

E fa'atupuina e AdWords se Sikoa Tulaga i le taimi moni mo upu autu uma. O lenei algorithm e tele naua mea e mafaufau i ai pe a faʻatusatusa le togi lelei. Afai e maualalo le Quality Score, AdWords e le fa'aalia lau fa'asalalauga. Afai e maualuga lau togi, o le a fa'aalia lau fa'asalalauga ile pito i luga ole su'esu'ega a Google.

E fai se tauofoga, e tatau ona e iloa lau upu autu ma seti au ituaiga fetaui. O lenei mea o le a a'afia ai le aofa'i e te totogia mo upu ta'itasi ma pe o oe i le itulau muamua. O le tauofo e tu'u oe ile Google fa'atautu'i e iloa ai po'o fea fa'asalalauga e fa'aalia. E ala i le malamalama i nuances o lenei faagasologa, o le a mafai ona e tauofo ma le poto.

E mafai ai e le au faʻasalalauga ona filifili upu autu e fetaui ma a latou pisinisi

Pe a filifilia upu autu mo lau faʻasalalauga faʻasalalauga, e tatau ona e tausia le talafeagai o lau faʻasalalauga i le upu autu i lou mafaufau. O le talafeagai o faʻasalalauga o se mea taua aua e aʻafia ai lau tau ma le tau ile kiliki. I Adwords, e mafai ona e siaki le togi lelei o au upu autu e iloa ai le talafeagai o lau faʻasalalauga. Sikoa lelei o se numera e tuʻuina atu e Google upu autu taʻitasi. Ole sikoa maualuga o lona uiga ole a tu'u lau fa'asalalauga i luga a'e o au tauva o latou togi e maualalo.

A maua loa sau lisi o upu autu, e mafai ona e amata fausia se itulau tulaueleele e faʻatatau i nei upu autu. Ole itulau fa'asaga lea ole a fa'atonu tagata fou e fia faigaluega i lau pisinisi. Fa'aopoopo i itulau tulaueleele, e mafai foʻi ona e faʻatautaia faʻasalalauga a le Adwords e faʻatatau i nei upu autu.

O le isi manatu taua pe a filifilia upu autu mo lau faʻasalalauga faʻasalalauga o le suʻesuʻega o au upu autu. O upu autu e maualuga le su'esu'ega e sili atu le tau e tauofo ai. O lona uiga e tatau ona e filifilia na'o ni nai upu autu e fetaui lelei le tele o su'esu'ega. O le a fesoasoani lea ia te oe e teu ai lau paketi mo isi upu autu e sili atu ona maua ai taunuuga.

E mafai ai e pisinisi ona siaki le faatinoga oa latou faʻasalalauga

Google AdWords fa'atagaina pisinisi e siaki le fa'atinoga o latou fa'asalalauga, e aofia ai le tele o kiliki latou te maua ma le tele o faʻatau latou faʻatupuina. E mafai foi e pisinisi ona seti paketi ma suia pe a manaʻomia. Faataitaiga, pe afai e te manaʻo e faʻaalu se aofaʻi i le kiliki, e mafai ona e setiina se paketi maualalo mo nisi masini ma se paketi maualuga atu mo isi masini. Ona, AdWords ole a otometi lava ona fetuutuunai au tauofo e tusa ai ma lau fa'asalalauga.

O le su'esu'eina o le liua o se isi auala e siaki ai le manuia o au fa'asalalauga. E mafai ai ona e vaʻai pe toafia tagata faʻatau na e mauaina e ala i au faʻasalalauga ma le aofaʻi atoa o tupe na e faʻaaluina i suiga taitasi. O lenei vaega e filifili, ae a leai, e tatau ona e mateina le tele o le ROI e mafai ona e faʻamoemoeina mai lau faʻasalalauga. Faatasi ai ma le sailiga o le liua, e mafai ona e siaki mea uma mai luga o le upega tafaʻilagi faʻatau atu i luga o app downloads i telefoni, ma fuaina foi le ROI mai suiga taitasi.

Google AdWords ose meafaigaluega taua mo pisinisi laiti. Peitai, e taua le manatua e te manaʻomia le mataʻituina ma faʻamalieina au faʻasalalauga i taimi uma. A leai, atonu e iu ina e faʻaaluina le tele o tupe i luga o se faʻasalalauga faʻasalalauga e le maua ai ni taunuuga.

O le isi avanoa sili o le faʻaaogaina o Google AdWords o le faʻataʻitaʻiga totogi-per-kiliki. Totogi na'o le taimi e kiliki ai e se tasi lau fa'asalalauga e mafai ai e pisinisi ona sefe tupe. I le male, Adwords e mafai ai e pisinisi ona siaki le faatinoga oa latou faʻasalalauga e ala i le siakiina o faʻasalalauga e kiliki ma o fea e vaʻaia e se tagata faʻaoga.

Google's Adwords o se faʻasalalauga faʻasalalauga e mafai ai e pisinisi ona faʻaogaina tagata faʻaoga i luga o le sailiga ma faʻaaliga fesoʻotaʻiga. E faia fa'asalalauga fa'atasi ma upu autu ma kopi fa'asalalauga e fetaui ma mea o lo'o sailia e le tagata su'esu'e. O le polokalame e sili ona faʻaoga-faʻaoga ma faʻatagaina pisinisi e amata ma taofi faʻasalalauga ma le faigofie. O nisi nei o fautuaga e maua ai le tele o mea.

Google AdWords o se totogi-pe-kiliki (PPC) fa'asalalauga fa'asalalauga

Ole Google AdWords pay-per-click advertising platform e mafai ai ona e tu'u fa'asalalauga ile itulau ole su'esu'ega ole Google e ala ile filifilia o fa'amatalaga fa'apitoa su'esu'e.. O le faʻavae e mafai ai ona e faʻatau mo upu saʻo e oʻo i luma o le au maimoa saʻo, ma o lo'o tu'uina atu ai fo'i ni fua fa'atatau e fesoasoani ai ia te oe e siaki le lelei o lau fa'asalalauga. E mafai ai foi ona e o'o atu i tagata fa'atau i so'o se mea latou te i ai, and regardless of the device they use.

Pay-per-click advertising is a great way to reach your target audience wherever they are. With Google AdWords, you can promote your products and services to them at any time. If you are looking to grow your business and want to increase your visibility, PPC advertising is an excellent investment.

Google Ads also gives you the option to promote your business outside of Google Search. It allows you to place ads on thousands of websites on the internet. You can choose which sites you want to advertise on, as well as which types of people you want to target. This is a great way to increase your reach to the right audience and save money.

When running a pay-per-click advertising campaign, it’s important to keep conversions in mind. O le sili atu ona tuʻufaʻatasia o lau faʻasalalauga, o le tele foi lea e te faaliliu tagata su'esu'e. E mafai ona e faʻaogaina faʻamaumauga e te aoina e tusi ai au faʻasalalauga ma seti lau paketi. O lenei auala, e te iloa tonu mea o lo'o aumai i totonu o au fa'asalalauga.

Google AdWords e ofoina atu ituaiga faʻasalalauga e fitu. E aofia ai fa'asalalauga su'esu'e, fa'aalia fa'asalalauga, ma fa'atauga fa'atau. E taulaʻi taʻitasi i se aofia patino. E mafai fo'i ona e fa'aogaina le Google Display Network e fa'atatau i tagata fa'apitoa ma tagata fa'alogo.

E fa'ataga ai pisinisi e fa'atatau i tagata fa'aoga ile su'esu'ega ma fa'aaliga feso'ota'iga

Google Adwords fa'atagaina pisinisi e fa'atatau i tagata fa'aoga i luga o feso'ota'iga su'esu'e ma fa'aaliga. A'o fa'asalalauga su'esu'e e fa'atatau i tagata fa'aoga o lo'o va'ava'ai malosi mo se oloa po'o se tautua, fa'aali fa'asalalauga fa'atatau i tagata fa'aoga o lo'o su'esu'eina nisi vaega ole initaneti. O lenei mea e mafai ai e pisinisi ona oʻo atu i se au maimoa sili atu ma faʻateleina lo latou faʻalauiloaina.

Fa'alagolago ile ituaiga pisinisi, pisinisi e mafai ona taulaʻi ituaiga eseese o tagata faʻaoga e faʻaoga Adwords. Faataitaiga, fa'aaliga fa'asalalauga e mafai ona fa'atatau i tagata fa'aoga na alu i la latou saite i totonu o le vaiaso talu ai pe lua. O nei ituaiga o tagata faʻaoga e lauiloa o tagata faʻaoga vevela. Fa'aaliga fa'asalalauga fetu'utu'una'i a latou tauofoga fa'atatau i nei tagata fa'aoga.

A'o le feso'ota'iga su'esu'e e aofia ai fa'asalalauga fa'amatalaga, o le fesoʻotaʻiga faʻaaliga e mafai ai e pisinisi ona faʻaogaina tagata faʻaoga e ala i ata ma faʻasalalauga vitio. Fa'aaliga fa'aaliga e mafai ona tu'u i luga ole pa'aga a Google fa'apea ma Gmail, YouTube, ma le faitau afe o isi upega tafaʻilagi. O nofoaga totogi ia ma e sili ona aoga mo pisinisi o loʻo manaʻo e faʻaalia a latou oloa poʻo tautua i se vaega vaaia.

E le gata i le tulimata'i autu, pisinisi e mafai ona taulaʻi tagata faʻaoga e faʻavae i luga o latou fiafiaga. Tului tulimata'i fa'atagaina pisinisi e tu'uina atu fa'asalalauga i luga o upega tafa'ilagi o lo'o iai se autu e feso'ota'i ma se oloa fa'apitoa po'o se tautua. Faataitaiga, ose pisinisi fa'atau mea'ai maloloina e mafai ona filifili e fa'atatau i tagata fa'aoga o lo'o asiasi i nofoaga ma se autu fa'alesoifua maloloina. E faapena foi, e mafai e tagata fa'asalalauga ona fa'atatau i tagata e fa'atatau i o latou tausaga, itupa, tupe maua a le aiga, ma le tulaga faamatua. Faataitaiga, ose fa'asalalauga e fa'atau atu lavalava o tama'ita'i e ono fa'atapula'aina a latou fa'asalalauga i tama'ita'i fa'aoga.

E fa'ataga ai le au fa'asalalauga e fa'atau i luga o fa'ailoga fa'ailoga

Ua aveese e Google le tapula'a na taofia ai le au fa'asalalauga mai le tauofo i upu fa'ailoga fa'ailoga. Le tele o kamupani tetele ua resitalaina o latou igoa e fai ma fa'ailoga. O lona uiga e na'o latou e ona ia aiaiga ma e le mafai ona fa'aogaina e isi fa'ailoga. Peitai, fa'atulafonoina fa'atau oloa e fa'atagaina ona fa'aogaina fa'ailoga fa'ailoga i totonu oa latou fa'asalalauga.

Peitai, pisinisi o lo'o tauofo i fa'ailoga fa'ailoga e tatau ona tumau i totonu o tapula'a fa'aletulafono a le tulafono. Kopi fa'asalalauga ma le URL o le saite e le tatau ona iai se fa'ailoga fa'atauva'a. Ole mea lea e fa'amautinoa ai ole si'osi'omaga Google Ads e le'o se totogi fua mo tagata uma. Faataitaiga, fa'atau tioata fa'afeso'ota'i 1-800 Fa'amata'u tagata fa'afeso'ota'i e molia 14 o ana tagata fa'atauva mo le soliga o fa'ailoga tau fefa'ataua'iga ma fa'amalosia i latou e tu'u le tauofo i luga o fa'aupuga tutusa.

Google o le a le toe su'esu'eina upu fa'ailoga fa'ailoga, ae o le a faʻaauau pea ona faʻatapulaʻaina le faʻaogaina o tuutuuga i nisi itulagi. I Saina, o lesi foi mea, fa'ailoga fa'ailoga o le a le toe fa'aoso fa'asalalauga. A'o puipuiga o fa'ailoga tau fefa'ataua'iga e le'o se mana'oga fa'apitoa, e mafai e tagata fa'asalalau ona fa'aogaina fa'ailoga fa'ailoga e fai ma auala e 'alofia ai le fa'asaina mai le fa'asalalauga fa'asalalauga a Google.

Peitai, O lo'o popole tagata e ona igoa i le faiga a Google o le fa'atagaina o tagata fa'asalalau e fa'atau i luga o fa'ailoga fa'ailoga. Latou te fai mai o Google e gaoia ma le le tonu a latou igoa ma mafua ai le fenumiai i tagata faʻatau. Atonu e le tusa ai ma le tulafono lenei faiga, ae e fa'atagaina e Google le au fa'asalalauga e fa'atau i luga o fa'ailoga fa'ailoga i nisi o atunu'u, e aofia ai le Iunaite Setete.

A'o fa'ailoga tau fefa'ataua'iga e mafai ona fa'aoga i fa'amatalaga su'esu'e puipuia fa'ailoga, e mafai ona faigata ona iloa le eseesega. O nisi fa'ailoga fa'ailoga o ni faaupuga lautele, a'o isi o fa'ailoga fa'amaufa'ailoga. O tauofoga i luga o fa'ailoga fa'ailoga e ono fa'atulafono pe a fa'aaogaina e le kamupani e fa'atau ai a latou lava oloa. I le tele o tulaga, e fautuaina le feutagai ma se loia a'o le'i taumafai e tauofo i luga o tuutuuga fa'ailoga.

E faigofie ona fa'aoga

Google AdWords ose polokalame fa'asalalauga mai Google. E lua auala autu o faʻasalalauga ma AdWords. Muamua o le setiina o se paketi ma tauofo, o le aofaʻi e te totogiina ile kiliki. O le tele o tagata e amata i le fa'aogaina o le fa'ailoga otometi, ae e mafai foi ona seti ma le lima lau tauofo. O tauofoga tusilima e masani lava ona taugofie, ae atonu e manaomia ai le tausiga faaopoopo.

O le auala lona lua o le faʻaaogaina o le Fuafuaga Fuafuaga, lea ose meafaigaluega mamana e mafai ai e oe ona su'e upu fa'atupu fe'avea'i. E mafai foi ona e faia suiga tuusao e faaaoga ai le Ads Editor. O le fa'aogaina o le Keyword Planner e mafai ai fo'i ona e suia au fa'asalalauga fa'atele. E mafai fo'i ona e fa'aogaina le fa'amaufa'ailoga o le fale e va'ai ai fa'amatalaga mata'ina i au upu autu.

E amata ai, e te manaʻomia le fatuina o se Google account. E le umi se taimi e fai ai se teugatupe e leai se totogi, ma e matua faigofie lava ona amata. Mai iina, you can create your first campaign. Once you’ve created your account, you’ll be able to set your budget and target audience. You can also set your bids and write your ad copy.

One of the most important things to keep in mind when using Google AdWords is that you must optimize your ads. The more optimized your ads are, the better chance they will have of producing a return on investment. Ae o le mea moni, according to Google’s Economic Impact Report, businesses can make as much as $2 per dollar in advertising with AdWords.

It is complicated

Many small businesses open an account with Adwords but don’t understand how the system works. They don’t have the time to dedicate to the process and don’t understand the bidding system. Google pulea paketi mo faʻasalalauga ma o le a le faʻaalia faʻasalalauga e maualalo tele le tau.

Google AdWords o se faʻasalalauga faʻasalalauga totogi-pa-kiliki e mafai ai e pisinisi ona filifili upu autu e fesoʻotaʻi ma a latou oloa poʻo auaunaga. E maualuga le fa'alauteleina ma ofo atu fa'asalalauga fa'atatau i nofoaga. O lo'o lisiina i lalo mataupu faavae o fa'asalalauga AdWords. A e iloa loa nei mea, e mafai ona e faʻaogaina lau faʻasalalauga e faʻauluina le tele o tagata faʻatau i lau 'upega tafaʻilagi.

Google AdWords ole totogi ile kiliki (PPC) fa'asalalauga fa'asalalauga

PPC (totogi ile kiliki) faʻasalalauga o se auala lauiloa e oʻo atu ai i tagata fou ma faʻateleina fefaʻatauaiga i luga o le upega tafaʻilagi. O suʻesuʻega e faʻaalia ai o tagata asiasi mai faʻasalalauga PPC e sili atu ona faʻatau se faʻatau nai lo tagata asiasi mai. E maua ai foi se ROI maualuga. I le averesi, e mafai e le au fa'asalalauga ona fa'amoemoe se toe fa'afo'i mai i tupe fa'afaigaluega a le isi $2 i le kiliki.

O le tele o tagata latou te le iloa o le suʻesuʻeina o le liua o se vaega taua o le totogi i le kiliki faʻasalalauga. Le tele o fa'asalalauga fou ua le iloa le taua o le su'esu'eina o le liua. O nisi e faʻafaigaluegaina se ofisa faʻatau numera e faʻatautaia a latou faʻasalalauga PPC, ae le mafai ona iloa e le malamalama le lala sooupu a latou sini pisinisi ma le manaʻomia mo le suʻeina o le liua. O lea la, e tatau i tagata maketi numera ona aʻoaʻoina tagata faʻatau ile auala e faʻatutuina ai le suʻega o le liua i luga o le PPC ma le upega tafaʻilagi.

Totogi-pe-kiliki fa'asalalauga e aofia ai le fa'atauina o fa'asalalauga mai masini su'esu'e mo upu fa'apitoa. O lo'o fa'aalia le fa'asalalauga i luga po'o tafatafa o fa'ai'uga su'esu'e. O le tau o le kiliki e faʻatatau i le maualuga o le tau ma le tulaga lelei o le faʻasalalauga. O tauofo e mafai ona amata mai i nai sene i le selau tala. O tau maualuga e seasea, peita'i. Faataitaiga, pe afai o lau fa'asalalauga e fa'atatau i se teuga tupe siaki pisinisi e leai se totogi, a $10 tauofo e mautinoa o lau fa'asalalauga o lo'o i le pito i luga ole su'esu'ega.

O le faʻaaogaina o Google AdWords e faʻalauiloa ai lau pisinisi o se auala taua e oʻo atu ai i lau au maimoa. O le Google fa'aaliga feso'ota'iga e aofia ai le faitau afe o saite i luga ole laiga. E lē gata i lea, e mafai ona e filifili po'o fea nofoaga e fa'asalalau ai ma filifili ituaiga o aofia e te mana'o e fa'atatau i ai. O nei fa'asalalauga e le o se mea e suitulaga i fa'asologa o su'esu'ega fa'ale-aganu'u, ae mafai ona latou fesoasoani ia te oe e oo atu i au tagata faatau i soo se mea.

E mafai ai e pisinisi ona filifili upu autu e fetaui ma a latou oloa poʻo auaunaga

O se tasi o auala e maua ai le tele o mea mai Adwords o le filifilia lea o upu autu e sili ona taua i au oloa poʻo auʻaunaga. Faataitaiga, pe afai o oe i le pisinisi o le tilivaina o fualaau faisua, atonu e te manao e filifili “tu'uina atu pusa fuala'au fuala'au” e pei o lau upu autu. O le faʻaaogaina o lenei upu autu o le a fesoasoani ia te oe e tosina mai ai tagata faʻatau saʻo. E mafai fo'i ona e fa'aogaina fesuiaiga eseese o nei upu autu, e aofia ai sipelaga sese ma faaupuga masani.

Pe a filifilia upu autu mo au faʻasalalauga, ia mautinoa e faʻaaogaina i lau kopi faʻasalalauga ma kopi itulau tulaueleele. O le tele o taimi, e le mafai ona e taʻuina poʻo fea upu autu o le a aoga seia e suʻeina i latou. O lea la, e sili le alu ma lou manava lagona pe a filifilia upu autu mo lau faʻasalalauga.

O le isi auala e suʻe ai upu autu o le faʻaaogaina lea o se fuafuaga faʻaupuga. O lenei meafaigaluega e fesoasoani ia te oe e suʻe upu fou e ala i le suʻeina o upu tutusa i luga o upega tafaʻilagi tauva. E lē gata i lea, Google Analytics o le a faʻaali atu ia te oe upu autu o loʻo faʻaogaina e tagata e suʻe ai lau 'upega tafaʻilagi. O lenei auala, e te le tauva mo feoaiga o iai.

O lo'o ofoina atu fa'asalalauga fa'atatau i luga ole laiga ma le toe fa'atulagaina

Retargeting e mafai ai e oe ona toe faʻafeiloaʻi tagata asiasi na asiasi i lau 'upega tafaʻilagi i le taimi ua tuanaʻi. E galue e ala i le tuʻuina o se tamai fasi code, ta'ua o le pika, i luga o lau upega tafaʻilagi. O le pika e le o va'aia e tagata asiasi i luga ole laiga, ae lafo se kuki su'esu'e e le ta'ua, lea e mafai ai e le kamupani retargeting ona iloa le taimi e tuʻuina atu ai faʻasalalauga.

E maualuga le fuaina

Google AdWords ose fa'asalalauga fa'asalalau i luga ole laiga maualuga. O lona uiga o le tele o tupe e teu i lau faʻasalalauga e maua ai le tele o tupe mama. E matua manino foi. Pe o loʻo e tulimataʻia pisinisi faʻapitonuʻu poʻo le lalolagi atoa, e mafai ona e vaʻai i le mea o loʻo galue ma le mea e leai. Faatasi ai ma le gafatia e fua le ROI ma fua faatatau o le liua, e mafai ona e fa'atulagaina lau fa'asalalauga mo le tele o suiga.

E maualuga tele fo'i le fuaina, o lona uiga e mafai ona tupu lau paketi a o tuputupu aʻe lau pisinisi. E mafai fo'i ona fa'aopoopo lau tala fa'atatau pe a e maua se fa'asalalauga fa'aola. O lenei mea o le a maua ai le tele o tupe mama ma taʻitaʻia. AdWords o se auala vave ma lelei e faatosina mai ai le lelei o fefaʻatauaiga i lau 'upega tafaʻilagi. E mafai ona e faia ni fa'asalalauga mata'utia e liua lelei. E mafai fo'i ona fa'aitiitia le tau o au fa'asalalauga e ala ile taula'i atu i fa'aupuga leaga.

E fa'ataga ai pisinisi e fa'amalieina tauofoga ina ia fa'ateleina suiga

Ole filifiliga ole tauofoga Enhanced CPC ile Adwords e fesoasoani i pisinisi e faʻateleina avanoa o le liua. O lenei ituaiga tauofo e si'i tele ai le tauofoga ma fa'amoemoe e fa'ateleina le FMT, CVR, ma le CPC mo upu autu taitasi. E taumafai foʻi e faʻamalieina le tau atoa ile kiliki. E sili le fa'aogaina o lenei ituaiga tauofo pe afai e te mana'o e fa'ateleina au suiga.

Ole fuafuaga ole tauofoga Maximize Conversions e mafai ai e pisinisi ona fa'asilisili a latou tauofoga ina ia fa'ateleina suiga e aunoa ma le fa'aaluina o tupe sili atu nai lo mea latou te gafatia.. O lenei ta'iala e talafeagai mo pisinisi laiti ma feololo e fai pisinisi e leai ni tupe tele. E ala i le siitia o tauofoga, e mafai e pisinisi ona ausia tulaga maualuga o fa'asalalauga i fa'ai'uga su'esu'e.

Ina ia fa'alelei au tauofoga ina ia fa'ateleina suiga, e tatau ona i ai sau suʻega faʻaliliu i Adwords. Muamua, o lau tau ile mauaina ole a maualuga, ae i le taimi, o le a faʻaitiitia le tau o le liua. Afai e le mafai ona e iloa po o le a le tau o le liua, o lenei fuafuaga e mafai ona fai si fa'a'ole'ole.

Smart Bidding o se vaega e fa'aoga ai masini a'oa'oga e fa'asili ai tauofoga e fa'ateleina ai suiga. Google su'esu'e fa'ailoga fa'amaumauga mai su'esu'ega ta'itasi ma fa'aopoopo pe fa'aititia lau tauofo e fa'atatau i le ono mafai ona liua. E sili atu tauofoga ua setiina mo tagata suʻesuʻe e foliga mai e faia se faʻatau. Peitai, E mana'omia fo'i e Google lou siakiina o au suiga. Faataitaiga, Google fautuaina e iai sau a itiiti mai 30 liua i aso ua mavae 30 aso ae e te le'i fa'aogaina le Target CPA ma le Target ROAS.

Ina ia faʻateleina le aʻafiaga o Adwords, e tatau ona e filifilia upu autu e fesoʻotaʻi vavalalata ma au oloa. Tulaga tasi, au'ili'ili upu e masani ona fa'aogaina e lau 'upega tafa'ilagi. O upu autu e fesoʻotaʻi ma lau pisinisi o le a faʻateleina ai kiliki ma taʻitaʻia. Sosoo ai, fuafua pe o le a le vavalalata Google e fetaui ma au upu autu. E fa ituaiga fetaui eseese: sa'o, fuaitau, lautele, ma toe tulimata'i.

Su'esu'ega upu autu

Su'esu'ega fa'aigoa o le fa'agasologa lea o le su'eina o fa'amatalaga sili ona aoga mo au fa'asalalauga. E maua ai le faʻamatalaga i mea o loʻo sailia e lau au maimoa i luga ole laiga ma e mafai ona fesoasoani ia te oe e faʻatulagaina se fuafuaga o mea e aofia ai ma fuafuaga tau maketi. O upu autu e faʻaaogaina e tagata e suʻe ai faʻamatalaga, oloa, ma auaunaga i luga ole laiga. E ala i le tuʻuina o au mea i luma o nei tagata faʻaoga, o le ae faʻaleleia ou avanoa e ausia ai faʻatau.

Ole vaega autu ole su'esu'ega fa'aupuga ole su'esu'eina voluma su'esu'e. E faia lenei mea e ala i le fa'aofiina o se upu autu i totonu o se masini su'esu'e ma siaki mo i'uga. I le male, e tatau ona e su'esu'e upu su'esu'e tutusa. I se isi faaupuga, pe afai o lo'o su'e e au tagata fa'atau ni mea faigaluega sipai, atonu e te mana'o e fa'atatau i na su'esu'ega.

E te fia iloa foi au tagata tauva. Afai o loʻo e faʻatau atu se oloa poʻo se tautua i luga ole laiga, e mafai ona e taulaʻi i latou i faʻatauga faʻasalalauga ma faʻaliliuga-optimized itulau tulaueleele. Ae afai o lau oloa poʻo lau tautua o loʻo faʻapitoa i le lotoifale, e tatau ona e taulai atu i upu autu i le lotoifale ae le o le lalolagi. Ina ia faia lenei mea, e mafai ona e faʻaogaina se meafaigaluega suʻesuʻe upu e iloa ai upu sili ona lelei.

O suʻesuʻega autu o se vaega taua ole SEO. E ala i le faia o suʻesuʻega, e mafai ona e mauaina fa'amatalaga sili ona talafeagai mo au fa'asalalauga. E ala i le filifilia o upu sa'o, o le ae faasaoina le taimi ma tupe. I le male, o le a fesoasoani ia te oe e fatuina mea e talafeagai i lau au maimoa. E mafai ona e mauaina faʻamatalaga sili ona talafeagai e faʻaaoga ai meafaigaluega e pei ole Google's keyword planner. O lenei meafaigaluega e fesoasoani ia te oe e mataʻituina faiga i le taimi moni ma fuafua pe toafia tagata suʻe mo upu faʻapitoa. E lē gata i lea, e tu'uina atu ia te oe se lisi o fuaitau e maualuga le su'esu'ega, o lo'o fa'asolo ma fa'atuputeleina le ta'uta'ua.

O su'esu'ega autu e taua tele mo le manuia o se fa'asalalauga a le Adwords. E fesoasoani ia te oe e fuafua upu sili ona lelei e faʻateleina ai fefaʻatauaiga i lau 'upega tafaʻilagi. O le taimi lava e te iloa ai upu autu e sili ona taulaʻi, e mafai ona e faia se faʻasalalauga faʻasalalauga faʻataʻamilo ia i latou. E mafai foi ona e faia au faʻasalalauga e sili atu ona faʻatatau i le faʻatatauina o se maketi taulaʻi laʻititi.

O upu pito sili ona aoga o le a sili ona fesoʻotaʻi ma lau oloa ma maualalo le tauvaga. E ala i le filifilia o upu-si'u umi, e mafai ona e faʻateleina avanoa e oʻo atu ai i lau au maimoa ma faʻatau atu oloa ma se tupe mama. Fa'aopoopo i su'esu'ega fa'aigoa, e mafai ona e faʻaogaina le Google's keyword planner e suʻe ai faʻamatalaga sili ona lauiloa ma fuaitau mo au faʻasalalauga. O lo'o tu'uina atu fo'i e le meafaigaluega fa'aupuga fa'atatau, lea o le a fesoasoani ia te oe e filifili ai le fuafuaga o tauofoga.

Tauofoga i upu autu

O le tauofoga i upu autu o se auala mamana e faʻaleleia ai le faʻatinoga o lau faʻasalalauga faʻasalalauga. E fa'atagaina oe e fa'atatau tonu lau au maimoa ma maua se CPC maualuga. Mo se fa'asalalauga fa'alauiloa manuia, e tatau ona e filifilia ma le faaeteete upu autu e te manaʻo e faʻasalalau. Ole maualuga ole CPC, o le sili atu foi lea o lou avanoa e fa'avasega ai maualuga e masini su'esu'e.

E mafai ona e fetu'una'i ma le lima lau tauofo pe fa'aoga se mea faigaluega tauofo fa'autometi. A'o le mea mulimuli e ono umi atu, e maua ai le fa'atonuga fa'apitoa ma fa'amautinoa e fa'atino vave suiga. Peitai, e le fautuaina mea faigaluega tauofo otometi mo tala tetele ona e faigata ona mata'ituina taunuuga ma fa'atapulaaina lou mafai ona matamata i le “ata tele.” Fa'ailoga tusilima e mafai ai ona e mata'ituina au 'upu fa'aupuga i luga ole fa'avae ta'itasi, e aunoa ma le fetuutuunai o lau tala fa'atatau o tupe.

E mafai foʻi ona e faʻaogaina le Google's free keyword conversion tracking tool e fuafua ai le aoga o se faʻasalalauga faʻaupuga. O lenei meafaigaluega e tuʻuina atu ia te oe lipoti e faʻatusatusa le tau i le kiliki i suiga. Faatasi ai ma lenei faʻamatalaga, e mafai ona e fetuunai le tau maualuga i le kiliki e faʻateleina ai au tupe maua. O lenei meafaigaluega o le a faʻailoa atu ai foi ia te oe pe e te faʻaaluina tele i luga o se upu autu.

E mafai fo'i ona e setiina le ituaiga fa'atusa o se upu autu. Ole ituaiga fa'afetauiga masani ole Broad, o lona uiga e aliali mai lau fa'asalalauga i so'o se su'esu'ega mo lena upu. O lenei mea e mafai ona maua ai se numera maualuga o faʻamatalaga, ae mafai foi ona mafua ai se tau maualuga. E mafai fo'i ona e fa'aogaina isi ituaiga fa'atusa, e pei o Fuaitau Faafetaui, Faafetaui Sa'o, po'o le Faafetauiga Leaga.

E mafai fo'i ona e setiina lau tau maualuga CPC ile vaega fa'asalalauga ma le tulaga ole upu. Ole tele o tagata fa'asalalau e amata ile tau ole CPC maualuga ole US$1. Peitai, e mafai fo'i ona e setiina le tau maualuga o le CPC o fa'aupuga ta'ito'atasi e ala i le fa'aogaina o se meafaigaluega e pei o le Maximize Clicks.

O le isi mea e tatau ona mafaufau i ai pe a faʻatau i luga o upu autu i Adwords o le Quality Score. Ole Sikoa maualuga ole uiga ole fa'asalalauga e sili atu ona fetaui ile su'esu'ega. Google o le a tuʻuina atu se tulaga maualuga i faʻasalalauga e maualuga le Tulaga Maualuga.

Toe tulimata'i

Toe faʻatulagaina ma Adwords o se auala sili lea e faʻafeiloaʻi ai tagata o loʻo iai nei ma tosina mai ai tagata fou. E aofia ai le tuʻuina o faʻamaufaʻailoga i luga o lau 'upega tafaʻilagi e faigofie ai mo oe ona oʻo atu i lau au maimoa i luga o isi upega tafaʻilagi. Google fa'atagaina oe e fa'avasega lau au maimoa e fa'atatau i oloa po'o tautua na latou va'ai i lau 'upega tafa'ilagi. I le faia faapea, you will be able to display more targeted ads to those individuals.

Re-targeting ads will appear on a person’s computer screen after he or she has viewed a certain page. O lesi foi mea, a person who has been to your website’s home page will be shown a customized ad for similar products. The ads are also visible to people who are actively looking for your business in Google Search.

If you’re new to advertising, Adwords is a great place to start. This powerful tool lets you display ads to past customers as they browse various websites, display network sites, mobile applications, and YouTube videos. This enables you to re-engage with existing customers and increase your conversion rates.

Tau ile kiliki

When you are using Google Adwords for your business, you must determine the optimal cost per click. O lenei tau e fa'alagolago i lau oloa, alamanuia, ma maketi taula'i. Peitai, e tatau ona e manatua o le averesi tau i kiliki o $269 mo su'esu'ega fa'asalalauga ma $0,63 mo fa'asalalauga fa'aaliga. Ole tau ile kiliki e a'afia foi ile togi lelei ole fa'asalalauga, tauofo, ma tauvaga.

Google's Keyword Tool e faʻaali atu ia te oe le CPC averesi mo upu autu e masani ona faʻaaogaina. E faigofie ona faʻatusatusa CPC o upu autu e iloa ai poʻo fea o le a maua ai le sili ona lelei. Google fai mai o lenei koluma fou o le a sili atu le saʻo nai lo le Keyword Tool muamua, ae o lenei mea o le a iʻu ai i ni faʻatauga eseese i luga o meafaigaluega uma e lua.

Cost per click o se faʻataʻitaʻiga tau faʻasalalauga lea e totogi ai e le tagata faʻasalalauga le tagata faʻasalalau mo kiliki taʻitasi i luga o le faʻasalalauga. Ole mea lea e fa'afaigofie ai mo tagata fa'asalalau ona fa'afeso'ota'i a latou fa'asalalauga fa'asalalauga ile ROI. Ole tau ile kiliki faʻataʻitaʻiga o se tasi lea o auala sili ona lauiloa mo faʻasalalauga i luga ole laiga. E fesoasoani i tagata maketi e fuafua le tau sili ona lelei i le kiliki e ala i le faʻaogaina o taʻiala eseese. O le sini o le faʻateleina o le numera o kiliki mo le tau maualalo. Faataitaiga, e fa'aaoga e se tama'i faleoloa lavalava se fa'asalalauga CPC ile Facebook e fa'alauiloa ai se la'ei fou. Afai e ta'ai e se tagata fa'aoga le fa'asalalauga, e le tau totogiina e le fa'atau oloa le tagata fa'asalalau.

Faatasi ai ma le tele o mea e aʻafia ai le tau ile kiliki, o le tau o le oloa e sili ona taua. O le maualuga o le tau o le oloa, o le maualuga o le tau ile kiliki. I nisi tulaga, e sili atu le CPC maualuga mo lau pisinisi. Faataitaiga, afai e te faatau atu lavalava, ole tau ile kiliki mo se ofutino e mafai ona maualuga atu nai lo le tau ole ofutino.

E lua fa'ata'ita'iga tau-pe-kiliki o lo'o fa'aoga ile Google AdWords. O le tasi e ta'ua CPC tumau, ma e fa'aalia ai le felagolagoma'i i le va o le fa'asalalauga ma le tagata fa'asalalau. O lenei faʻataʻitaʻiga e mafai ai e le au faʻasalalauga ona seti a latou tau maualuga mo kiliki taʻitasi, ma faʻateleina ai o latou avanoa e tulaʻi i luga o avanoa faʻasalalauga lelei.

Adwords o se tasi o auala sili ona lauiloa ma aoga i luga ole laiga. You can reach a vast audience with the help of Adwords. Google's platform ua lata i le luasefulu tausaga. E tusa ai ma suʻesuʻega, fai maketi se ROI o $116 piliona i le tausaga i luga o le tulaga, ma latou maua se averesi o $8 mo tala uma latou te faʻaaluina i luga o le tulaga.

Tau

A e filifili e fa'aoga Google AdWords mo lau fa'atauga tau maketi, you should be aware of the costs of each keyword. O le a fesoasoani lea ia te oe e tumau i totonu o lau paketi, ma o le a tuʻuina atu ai foi ia te oe se manatu o aga o loʻo atiaʻe i tau AdWords. Ina ia maua se manatu i tau o se upu autu, look at its top-ten most expensive AdWords keywords.

E eseese tau o AdWords e fa'atatau i upu ma alamanuia. Ae i se tulaga lautele, o le tau masani ile kiliki e tusa $2.32 i luga ole feso'ota'iga su'esu'e ma $0.58 i luga ole feso'ota'iga fa'aaliga. O lo'o maua se va'aiga au'ili'ili o fua fa'atatau AdWords ile upegatafa'ilagi a Google. O le Sikoa Tulaga o upu ta'itasi e a'afia ai lona tau-lelei, o lea ia mautinoa o lau faʻasalalauga e maualuga le Sikoa Tulaga o le a sefe ai oe tupe ma faʻaalia lau faʻasalalauga e le tele o tagata faʻaoga.

Using a keyword planner tool can help you estimate the cost of keywords for your business. Ole mea faigaluega e leai se totogi e saunia e Google Ads e mafai ai e oe ona faʻatalanoa faʻamatalaga eseese e fesoʻotaʻi ma lau pisinisi ma saili pe o le a le tau mo mea taʻitasi.. Afai e te le o mautinoa poo fea upu autu e te filifilia, fa'aoga le Google's keyword planner e su'e ai upu su'esu'e o lo'o sailia e lau au maimoa.

O tau AdWords e fa'alagolago ile tele o kiliki e te mana'o e ausia. Faataitaiga, atonu e tatau ona e totogiina mo upu autu e le lauiloa nai lo isi, ae o nei upu autu o le a faateleina ai au tupe maua. E mafai ona e pulea lau CPC e ala i le setiina o se paketi maualuga i aso taitasi.

upu autu

A e faʻatautaia se faʻasalalauga e faʻaaoga ai Google Adwords, e tatau ona e iloa pe faapefea ona filifili upu sa'o mo lau pisinisi. O le fa'amoemoe o le fa'atosinaina lea o kiliki agava'a i lau fa'asalalauga ma fa'atumauina au kiki i le maualalo e mafai ai. O upu maualuga maualuga e aumaia ai le tele o feoaiga, ae sili atu foi ona faatautava ma sili atu ona taugata. O le fatuina o le paleni sa'o i le va o le voluma ma le tau o se faatufugaga ma se faasaienisi.

O se tasi o auala sili e fai ai lenei mea o le faʻaogaina lea o le Google's keyword planner. O lenei meafaigaluega o le a faʻaalia ai le numera o suʻesuʻega mo se upu faʻapitoa, faʻapea foʻi ma le tau ile kiliki ma le tauvaga mo lena upu autu. O lenei meafaigaluega o le a faʻaalia foi ia te oe upu autu ma fuaitau tutusa o loʻo faʻaogaina e au tauva.

O le taimi lava e te iloa ai upu autu o le a tosina mai ai le tele o tagata asiasi, e mafai ona e optimize lau 'upega tafaʻilagi e tosina mai ai i latou. O upu sa'o sa'o o le a fa'atuputeleina ai lou fa'aliliuga, fa'aititia lau tau-pe-kiliki, ma ave le tele o feoaiga i lau 'upega tafaʻilagi. Ole mea lea ole a fa'aitiitia ai tau fa'asalalauga ma fa'asili maualuga atu tupe fa'afaigaluega. E mafai foʻi ona e faʻaogaina se meafaigaluega autu e sau ai ma manatu mo faʻasalalauga blog ma mea e aofia ai.

O se tasi o auala sili e su'e ai upu sa'o o le fa'aoga o fuaitau fa'atusa ma fetaui tonu. Fa'aupuga fa'atusa e ofoina atu i tagata fa'asalalau le pule sili i a latou tupe fa'aalu. O nei fa'asalalauga o le a fa'aalia mo su'esu'ega o lo'o i ai fa'amatalaga e lua ile fesili e tasi.

Tauofoga

Tauofoga i Adwords o se tasi lea o vaega sili ona taua o se faʻasalalauga AdWords. O le sini o le faʻateleina o kiliki, liua, ma le toe faafoi i luga o tupe faaalu. E eseese auala e tauofo ai, e fa'atatau i lau au maimoa ma le paketi. Tau ile kiliki (CPC) o le ituaiga sili ona taatele o tauofoga, ma e sili ona aoga mo 'upega tafaʻilagi e manaʻomia le faatosinaina o ituaiga tagata asiasi. Peitai, e le aoga tele mo 'upega tafaʻilagi e manaʻomia le faʻatupuina o le tele o fefaʻatauaiga i aso taitasi. O le tauofoga CPM e fa'aaogaina mo fa'asalalauga o lo'o fa'aalia i luga o upega tafa'ilagi e feso'ota'i ma oloa po'o tautua o lo'o fa'alauiloa i luga ole saite..

E ese mai le tauofoga i upu autu, e tatau foi ona e faʻalogo i le tele o taimi e faʻaalia ai au tauva i taunuuga o suʻesuʻega. E ala i le suʻesuʻeina o le tele o latou faʻasalalauga e aliali mai i le SERP, e mafai ona e iloa pe faapefea ona tu ese mai le tauvaga. E lē gata i lea, e mafai fo'i ona e siaki po'o fea e fa'aalia ai au tauva ma su'e a latou fa'asoa fa'aaliga.

Smart AdWords fa'apolopolo e vaevae a latou tauofoga i 'ese'ese “fa'asalalauga fa'asalalauga” ma iloilo eseese. Smart Bidding e fa'aogaina faiga sili ona lelei mai au fa'asalalauga ua mavae i au fa'asalalauga fou. O le a suʻeina faʻataʻitaʻiga i le va o faʻasalalauga ma faia faʻataʻitaʻiga faʻavae i luga o faʻamaumauga na te aoina. Ina ia amata, e mafai ona e faitau Google's taʻiala ile faʻaogaina o lenei metotia.

Sikoa lelei

Afai o loʻo e faʻaogaina Google Adwords e faʻalauiloa lau 'upega tafaʻilagi, e taua le malamalama i le taua o le Quality Score. O lenei numera o le a fuafua ai le tulaga ma le tau o lau faʻasalalauga. Afai e iai sau mea e sili ona lelei i lau itulau faʻasalalau ma faʻasalalauga talafeagai, o le ae mauaina se Sikoa Tulaga maualuga. O le a fesoasoani lea ia te oe e maua ai se tulaga lelei ma maualalo CPC.

O togi lelei a le AdWords e fa'atatau i le tele o mea. E aofia ai upu autu e te filifilia ma le Ad lava ia. O le sikoa e te maua ai se manatu i le aoga o lau fa'asalalauga. O le maualuga o le togi o lona uiga e mafai ona e fa'atauva'a i tauofo maualuluga e aunoa ma le totogi tele mo au fa'asalalauga. E faʻamautinoa ai foi o faʻasalalauga o loʻo e tuʻuina e le fesoʻotaʻi i luga o upega tafaʻilagi e le fetaui ma mea o loʻo i totonu o lau 'upega tafaʻilagi.

O se togi maualalo maualalo o le a sili atu tupe e te alu ai. Ole sikoa lelei e fa'avae ile fa'amaumauga fa'asolopito, o lea e le mafai ona e faʻamoemoe e atoatoa, ae e mafai ona e faaleleia i le taimi. O lesi foi mea, e mafai ona e suia vaega le lelei upu autu i lau kopi faasalalauga. I le isi itu, you can pause those ads that have low CTR and replace them with others.

Ina ia fa'ateleina lau Sikoa Tulaga, e tatau ona e optimize lau itulau tulaueleele ma upu autu. Your ad should contain the keywords that are relevant to the content of the page. E taua foi le faʻamalieina o le kopi faʻasalalauga. E tatau ona fetaui ma le upu autu ma iai ni tusitusiga e feso'ota'i ai. I le faia faapea, e te faʻaleleia lau Sikoa Tulaga i Google Adwords.

Fa'aopoopoga o fa'asalalauga

O fa'aopoopoga fa'asalalauga o ni auala lelei e fa'aopoopo atili ai fa'amatalaga i lau fa'asalalauga. Nai lo le na'o le fa'aali atu o lau numera telefoni, e mafai ona e aofia ai faʻamatalaga faaopoopo e pei o fesoʻotaʻiga i luga o le upega tafaʻilagi. E taua tele le fa'aogaina o nei fa'aopoopoga o fa'asalalauga i se auala e fa'amalieina ai le vaega muamua o lau fa'asalalauga. I le tu'ufa'atasia o nei fa'aopoopoga fa'asalalauga i lau fa'asalalauga, you will be able to reach more potential customers.

There are two types of ad extensions: manual and automated. While manual extensions require manual setup, automated extensions can be applied automatically by Google. Both types can be added to campaigns, fa'asalalauga fa'asalalauga, and accounts. You can even specify the time of day that your extensions will run. Just be sure to set a time for them to be shown, as you don’t want people calling your ad during office hours.

Ad extensions can also help improve your lead quality. They help to self-qualify potential customers, which lowers your cost per lead. Fa'aopoopo, they help your ad get a better ranking on the search engine. Google uses several factors to determine an ad’s position in the search results.

Sitelinks are also a type of ad extension. They appear one to two lines below your ad and can include a brief description. These extensions can be useful in increasing click-through rates, but should be used responsibly.

Fa'atatau o le kiliki

The click-through rate for Adwords campaigns is the average number of people who click through on an ad. This statistic is used to judge how effective an ad campaign is. A high click-through rate will increase your chances of conversions. Using keywords that are relevant to your products and services will improve your ad’s effectiveness.

Click-through rate is calculated by dividing the number of clicks by the number of impressions. E masani lava, ads that produce a high click-through rate are targeted toward high-value products and services. Peitai, online stores will typically have low CTRs. Increasing your CTR will help you to improve your ROI by targeting your ideal customer.

Increased CTR equates to increased revenue and increased conversions. PPC channels generate traffic that is more intent-driven than other sources of traffic. Peitai, the click-through rate for a specific ad can affect conversions and revenue. O lea la, it’s important to constantly monitor your CTR and make tweaks as necessary.

The click-through rate for display ads is lower than that of search ads. This is because people generally don’t click on display ads because they are afraid of viruses or other attacks. A display ad’s click-through rate is usually around 0.35%. You can find this information in ad stats.

AdWords is a great way to drive growth for your SaaS company. You can create a free ad within minutes, submit it for review, and have it live within days. You can also hire a professional PPC agency to help you develop an ad campaign that’s designed to drive growth. Directive can help you with this, and can provide you with a free proposal. I le isi itu, you can join a free slack community for SaaS marketers called Society.

Su'esu'ega upu autu

When researching keywords for AdWords campaigns, one of the most important factors is intent. You want to use Google Ads to target users that are actively looking for solutions to their problems. Peitai, some people might simply be browsing the web for information or seeking education. Pe a filifilia au upu autu, consider a combination of low-volume and high-volume terms.

In addition to internal keyword research, you need to research external keywords as well. Upload your keyword list to Google Keyword Planner to see what searchers are searching for. You can also check Google Trends for the value of each keyword. If it’s gaining traffic month after month, it’s likely to be worth using in your Adwords campaign.

Keyword research is an important part of organic search marketing. It helps you understand your target audience and provides you with valuable information. To get the most out of keyword research, you need to have the right tools and mindset. There are several free keyword research tools, but you’ll likely want to pay a little more for a more advanced tool.

Keyword research for Adwords campaigns should begin early in the planning process. Doing so will help you set realistic expectations for cost, and give your campaign the best chance of success. Make sure you do your research carefully, as incorrect keyword selection can lead to an unsuccessful campaign and missed sales opportunities.

A keyword list should be filled with terms and phrases that describe your business. Once you’ve identified terms and phrases that describe your business, you can use the keyword research tool to select keywords for your online marketing strategies. The goal of keyword research is to create strong impressions among people who are most likely to be interested in your product or service offerings.

Filifiliga tauofo

Google has a number of bidding options for Adwords, and the best one for your specific campaign may vary depending on your budget. You can increase or decrease your max CPC by up to 30%, depending on the competition and type of search. This type of bidding is only available on Google’s Display Network and Search Network.

Manual bidding is an option for advertisers who are on a limited budget, or who want to focus on brand awareness. This option helps you maximise brand exposure and conversions. Peitai, it is more time-consuming and is not as effective as automated bidding. If you want to increase brand awareness, you can use cost-per-click bidding.

The default bidding method is Broad Match, which displays your adverts to users who are searching for your keyword. Peitai, you can also choose to bid on branded terms, which are the names of companies or products that are unique to them. Peitai, this method can be quite expensive. Many marketers debate whether or not to bid on branded terms.

Bidding for Adwords is crucial, but you should consider your ROI and the amount you are prepared to spend. If your budget is too low, you will not get as many clicks as you’d like. You will also have to wait until you have more money to expand your campaign. E lē gata i lea, it is important to keep track of trends. Some products are more likely to sell during certain times of the year, so you should pay attention to these trends when deciding on your budget.

Google uses signals to determine the most appropriate bid for a given keyword. These signals can include things like weather, previous site visits, and interest. It also takes into account other factors that affect the conversion rate, such as location.

Tau ile kiliki

The cost per click or CPC is the amount you pay for every ad that gets clicked on. It varies depending on the type of industry and keyword you are targeting. O lesi foi mea, in the medical industry, the CPC is $2.32, while a similar product for cosmetic services might cost around $4. Peitai, you should aim to find a CPC below $2.73 to attract more potential clients. You can use a free tool called Wordstream to compare CPC against other Adwords ads. Ona, you can work on making your ads more effective.

The CPC for Adwords depends on three main factors: quality of keywords, tusitusiga fa'asalalauga, ma itulau tulaueleele. By knowing these three factors, you can optimize your campaign for maximum ROI. Listed below are some tips that will help you get the most ROI from your Adwords campaign.

While you can reduce CPC with PPC tips, you should always consider the quality score of your ads. A high quality score will bring you more clicks for your budget, which can be beneficial for your business. E lē gata i lea, it will also bring you more brand mileage and free exposure. A high quality score is an essential part of your PPC strategy.

You should also know how to calculate the CPC. This metric is essential for the most effective use of your marketing budget. The average CPC varies from advertiser to advertiser, but it’s the cost that you actually pay for each click. Average CPC is the average cost of all clicks divided by the number of clicks. Peitai, you should know that the actual CPC will vary.

It is best to benchmark your CPC with your Target ROI to set the right budget for your Adwords campaigns. By comparing the revenue from your paid ads to the cost of your ads, you will be able to see which ad types generate more revenue for your business. This will also help you adjust your marketing budget for higher performing ad types.

Sikoa lelei

Quality score is an important part of AdWords and is based on a number from 0-10. A higher score means the ad is of higher quality. It is also more likely to get a good SERP ranking and attract high-quality traffic and conversions. There are several factors that affect the score, but the most important of them is CTR, or click-through rate.

Using high-quality ad copy is crucial to improving the Quality Score. It should match the keywords used and be surrounded by relevant text. Relevancy is another important factor in improving Quality Score. Google’s Ad Preview and Diagnosis Tool can help you optimize all of these elements.

While Adwords Quality Score is based on historical data, you can improve it over time. You can only see the value of your efforts when you have enough traffic and data. It is not a perfect science. By making small changes to your ad copy, you can improve your Quality Score.

AdWords Quality Score is a metric that determines the relevancy of your ad and your bid amount. A high Quality Score will improve your ad’s ranking and reduce your CPC. It will also improve your ROI. This metric is measured on a scale of one to ten.

The quality score for Adwords ads includes three factors: talafeagai upu autu, talafeagai, ma le kiliki i luga ole fua faatatau. Keywords can either be broad or narrow, but it is best to choose the broad match for a product. Phrase match is useful for broad product descriptions, such as a general description.

Fa'aliliuga fua faatatau

When it comes to Adwords, conversion rates can be critical to your success. Across the board, most companies are looking to hit the high-conversion mark. While 25 percent of the top companies achieve that goal, most companies should aim to have a conversion rate over ten percent. To achieve this goal, you should implement a conversion rate optimization strategy.

One of the most important ways to improve your conversion rate is to optimize your ad copy. There are many things you can do to improve your ad copy and targeting, so you can achieve a higher conversion rate. If your ad copy isn’t converting your traffic, you can try a different offer or ad copy to increase your conversion rate. Amazon ads are one of the best ways to increase your conversion rate, and you can test different ad copy and offers to see which ones perform best.

E lē gata i lea, you should take note of your site’s bounce rate, which refers to the number of visitors who clicked away without taking action on your page. Bounce rates help you identify low-performing landing pages. A high bounce rate means that your site isn’t converting visitors.

Ina ia faaleleia lou fua faatatau o le liua, you should focus on ad copy with specific keyword intent. This will increase your chances of converting traffic and improve your quality score. E le gata i lea, you should also try to make your ad groups more targeted and specific. You can also improve your ad group’s quality score by increasing the number of specific keywords.

Conversion rates depend on a variety of factors, including the industry, oloa, and type of conversion. A shoe store’s conversion rate, faataitaiga, will be lower than a car dealership’s.

A oʻo mai i le faʻaaogaina o Adwords mo lau pisinisi, e tele mea taua e tatau ona mafaufau i ai. Muamua o le tele o tupe e te naunau e faʻaalu i lau faʻasalalauga. AdWords e mafai ai ona e setiina se paketi ona totogi lea o se totogi itiiti ile kiliki. E mafai foi ona e siaki le alualu i luma o lau faʻasalalauga ma fai suiga e te manaʻo ai.

Toe maketiina

Toe maketiina o se ituaiga o faʻasalalauga i luga ole laiga e faʻaalia ai faʻasalalauga faʻapitoa i tagata na asiasi muamua i lau 'upega tafaʻilagi pe faʻaogaina lau telefoni feaveaʻi.. A uma loa ona e aoina se lisi o tuatusi imeli, e mafai ona e lafoina lenei lisi ile Google ma amata fa'aaoga mo au fa'asalalauga i luga ole laiga. Peitai, e taua le maitauina o lenei faagasologa e mafai ona oʻo i 24 itula mo Google e fa'agasolo ai.

Su'esu'ega upu autu

Su'esu'ega upu autu mo AdWords e aofia ai le filifilia o faaupuga maualuga ma maualalo. O le sini o le filifiliga upu e tatau ona mautinoa o loʻo faʻaalia lau faʻasalalauga pe a suʻe e tagata faʻaoga upu na e filifilia. E taua foi le faamoemoe o le sailiga, talu ai e te manaʻo e apili i tagata faʻaoga o loʻo sailia ma le malosi ni fofo i faʻafitauli. Peitai, e tatau ona e manatua o loʻo i ai tagata o loʻo na o le suʻeina o le upega tafaʻilagi poʻo le sailia o faʻamatalaga, ae o le a le toaga e saili mo se fofo faapitoa po o se auaunaga.

O su'esu'ega autu mo Adwords e taua tele ma e tatau ona faia i le amataga o se fa'asalalauga. O le faia o lena mea o le a mafai ai ona e setiina tau moni ma maua le avanoa sili e manuia ai. I le male, su'esu'ega autu e mafai ona fesoasoani ia te oe e fuafua le numera o kiliki o le ae mauaina mo le paketi na e tuʻuina atu mo lau faʻasalalauga. Ia manatua o le tau ile kiliki e mafai ona matua ese mai le upu autu ile upu autu, o le filifilia o upu sa'o e taua tele i le faia o se taumafaiga manuia AdWords.

O su'esu'ega autu e mafai ona fa'aalu so'o se mea mai le lima minute i nai itula. E fa'alagolago lea i le aofa'i o fa'amatalaga e tatau ona e su'eina, le tele o lau pisinisi, ma le ituaiga o upega tafaʻilagi o loʻo e faʻaogaina. Peitai, o se fa'aupuga su'esu'e fa'aupuga lelei e tu'uina atu ia te oe se fa'amatalaga i le amio su'esu'e a lau maketi. I le fa'aogaina o upu fa'atatau, o le a mafai ona e fa'amalieina mana'oga o au tagata asiasi ma fa'atauva'a au tagata tauva.

Fa'ata'ita'iga tauofo

E tele ituaiga o fa'ata'ita'iga tauofo o lo'o maua ile Adwords, o lea e taua ai le malamalama po o le fea e sili mo lau faʻasalalauga. Fa'alagolago i au sini, o faʻataʻitaʻiga taʻitasi e iai faʻamanuiaga eseese mo le faʻateleina o suiga. O le faʻaaogaina o le faʻataʻitaʻiga saʻo o le ki lea i le faʻateleina o tupe maua mo lau faʻasalalauga.

Ole fa'ata'ita'iga sili ona lelei ole Optimize Conversions, lea e otometi ona seti tauofo e fa'atatau i lou tau fa'aliliu. O lenei tau e le o se numera numera ae o se pasene. O le faʻaaogaina o lenei faʻataʻitaʻiga e manaʻomia ai le suʻeina lelei o le liua ma se talaʻaga o suiga. Pe a fa'aaogaina tROAS, aua ne'i maualuga tele lau sini. E sili le amata i se numera maualalo ma faʻateleina aʻo faʻaleleia lau faʻasalalauga.

E ofoina atu e Adwords ni fa'ata'ita'iga tauofo eseese, e aofia ai le tau-pe-kiliki, tau-i-afe-vaaiga, ma Tauofoga Atamai. Fa'aaogā fa'atasi nei filifiliga, e mafai ona e faʻaogaina au faʻasalalauga mo le sili atu le tau o le liua ma le tau maualalo ile kiliki. Peitai, e mana'omia pea le pulea o au fa'asalalauga ma malamalama i fa'ai'uga o au fa'asalalauga. E mafai ona e feutagai ma se kamupani e faʻapitoa i lenei ituaiga o faʻasalalauga faʻasalalauga, MuteSix.

Ole auala CPC Tusia e alu ai le taimi, ae fa'atosinaina feoaiga lelei ma puipuia oe mai tupe fa'aalu. O le tau o se liua e masani lava o le sini autu mo le tele o faʻasalalauga. O lea la, o le Tusi Taiala CPC filifiliga o se filifiliga sili ona lelei mo lenei faʻamoemoe.

Tau ile kiliki

Tau ile kiliki (CPC) o se mea taua e mafaufau i ai pe a fatuina lau fuafuaga faʻasalalauga. E mafai ona fesuisuiai tele e faʻavae i luga o upu autu ma alamanuia o loʻo e faʻamoemoeina. E masani lava, ole tau ole kiliki e amata mai $1 ia $2. Peitai, i nisi o alamanuia, o le tau o le kiliki e sili atu ona maualalo.

E lua fa'ata'ita'iga autu o le CPC, fa'avae tauofo ma fua fa'atatau. O faʻataʻitaʻiga e lua e manaʻomia ai le tagata faʻasalalau e mafaufau i le tau aoga o kiliki taʻitasi. O lenei metric e faʻaaogaina e iloilo ai le tau e maua ai se tagata asiasi e kiliki i luga o se faʻasalalauga, fa'atatau i le tele o le a fa'aalu e le tagata asiasi i luga o le upega tafa'ilagi.

Tau ile kiliki mo Adwords e fuafua ile aofaʻi o fefaʻatauaiga e maua e se faʻasalalauga faʻapitoa. Faataitaiga, ose kiliki i luga ole Google su'esu'e tau tau $2.32, ae o le kiliki i luga o se tagata lomitusi faʻaalia itulau tau $0.58. Afai o lau 'upega tafaʻilagi e taulaʻi atu i faʻatauga nai lo fefaʻatauaiga, ona tatau lea ona e taula'i ile tauofoga CPC po'o CPA.

Ole fua ole CPC mo Facebook Ads e ese mai ile atunuu. O Kanata ma Iapani e maualuga le fua faatatau o le CPC, ma le tagata aupito maualalo $0.19 i le kiliki. Peitai, i Initonesia, Brazil, ma Sepania, Ole fua ole CPC mo Facebook Ads e maualalo, avefeau $0.19 i le kiliki.

Tau ile liua

Tau i le liua o se auala sili lea e siaki ai le faʻatinoga o lau faʻasalalauga faʻasalalauga. O lenei ituaiga faʻasalalauga o se auala atamai e faʻateleina ai lau paketi faʻasalalauga. E fa'atagaina oe e siaki se metric fa'apitoa, pei o le numera o tagata e asiasi i lau 'upega tafaʻilagi ma faia se faʻatau. Peitai, e tatau ona e maitauina o lenei metric e mafai ona fesuisuiaʻi mai faʻasalalauga i lea faʻaupuga. Faataitaiga, e-pisinisi fa'asalalauga atonu e mana'o e siaki pe to'afia tagata e fa'atumu se fomu fa'afeso'ota'i. E mafai fo'i ona fa'aoga fa'avae fa'atupu ta'ita'i e fua ai suiga.

E mafai ona fa'atatauina le tau o le fa'aliliuga e ala i le va'ai i le tau o se fa'aliliuga ma le tau o lena fa'aliliuga. Faataitaiga, pe afai e te faʻaaluina PS5 mo se kiliki e maua ai se faʻatau, e te maua se polofiti o PS45. O lenei fua fa'atatau e fesoasoani ia te oe e fa'atusatusa au tau ma au tupe maua, ma e fesoasoani tele mo tagata o loʻo vaʻavaʻai e faʻaitiitia tau.

E ese mai le tau i le liua, e tatau foi i tagata faasalalau ona mafaufau i le averesi o tau i le mauaina. O lenei fua e masani ona maualuga atu nai lo le tau ile kiliki, ma e mafai ona tutusa $150. E fa'alagolago i le ituaiga oloa po'o le tautua o lo'o e fa'atau atu, faʻapea foʻi ma le tapunia o fua o tagata faʻatau.

E lē gata i lea, e taua le maitauina o le tau i le liua o Adwords e le tutusa i taimi uma ma le tau e vaevaeina i le liua. E manaʻomia se faʻatusatusaga sili atu ona lavelave. E mafua ona e le o kiliki uma e agavaa mo le suʻeina o lipoti o suʻesuʻega, ma o le fa'aliliuga su'esu'ega fa'aaliga fa'aalia nei numera e ese mai le tau koluma.

Tala fa'asolopito

O le tala fa'asolopito mo Adwords e mafai ona e siaki uma ai fa'amatalaga tau tupe mo lau fa'asalalauga. O se auala faigofie e iloa ai le paleni o lau teugatupe i soo se taimi. Ina ia o'o i le itulau lea, na'o le kiliki i luga o le mea fa'aoga i le tulimanu pito i luga taumatau o lau lau. Mai iina, e mafai ona e toe iloilo au tau fa'asalalauga e le'i totogiina ma totogi na e faia.

E mafai fo'i ona e va'ai so'o se suiga ua faia e isi. E mafai ona e fa'aogaina lenei vaega e mata'ituina ai amioga a isi i lau teugatupe. O lo'o fa'aalia ai so'o se suiga na faia i lau teugatupe ma po'o fea suiga na a'afia. E mafai fo'i ona e fa'amama su'ega tala fa'asolopito e ala i suiga pe a e mana'o ai. O le lipoti o tala fa'asolopito e fa'aalia ai fo'i so'o se suiga ua faia i lau teugatupe po'o fa'asalalauga.

O le mauaina o lenei fa'amatalaga o le a fa'asaoina ai le tele o le taimi. E mafai ona e iloa mea na suia e tagata, ina ua latou suia, ma o le a le tauvaga na latou suia ai. E mafai foi ona e faaleaogaina suiga pe a e iloa na mafua ai se faafitauli. O lenei vaega e sili ona aoga mo faʻamoemoega o suʻega. Afai o loʻo e faʻatautaia se faʻasalalauga PPC ma se lala sooupu PPC, atonu o le ae manao e siaki le ogalaau talafaasolopito suiga ina ia mautinoa o mea uma e pei ona tatau ai.

Afai o lo'o e fa'aogaina Google Ads, e mafai ona e maua lau tala fa'asolopito i le Suiga Talafa'asolopito. Suiga tala'aga e mafai ona tu'uina atu ia te oe e o'o atu i le lua tausaga o tala'aga mo au fa'asalalauga. Ina ia maua lenei talafaasolopito, na'o saini i lau Google Ads account ma kiliki i le “suia talafaasolopito” laupepa.