Category: Tesi

Before you start your Adwords campaign, it’s important to understand the basics of Cost per click, bidding model, Keyword testing, ma le sailiga o le liua. By following these basic steps, e maua sau fa'aupuga manuia. Faamoemoe, this article has been useful in getting you started with your advertising. Keep reading for more tips and tricks! And if you have any questions, feel free to ask in the comments! Here are some of the most common questions you might ask.

Tau ile kiliki

The cost per click for Adwords campaigns depends on how closely your ads match customers’ su'esu'ega. In some cases, higher bids will bring you higher rankings, while low bids will bring you lower conversion rates. You should track your costs using a Google Sheet or similar tool to see how much you can expect to spend on a specific keyword or combination of keywords. Ona, you can adjust your bids accordingly to achieve the highest possible conversion rate.

The average cost per click for Adwords campaigns in e-commerce is between a few dollars and $88. I se isi faaupuga, the amount an advertiser bids for a term containing holiday socks is low compared to the cost of a pair of Christmas socks. Of course, this depends on many factors, including the keyword or search term, alamanuia, and final product. While there are some factors that can increase or decrease the cost per click, most advertisers don’t bid outrageous amounts. If a product is only $3, you won’t make much money by bidding for it.

O lesi foi mea, advertisers who sell clothing on Amazon will pay $0.44 i le kiliki. For Health & Household items, advertisers will pay $1.27. For Sports and Outdoors, the cost per click is $0.9

While CPC is a useful metric for evaluating the effectiveness of an ad campaign, it’s only a small part of the puzzle. While cost per click is a crucial part of any paid advertising campaign, the overall ROI is far more important. With content marketing, you can attract huge amounts of SEO traffic, while paid media can bring clear ROI. A successful ad campaign should drive the highest ROI, generate maximum traffic, and avoid missing out on sales and leads.

In addition to CPC, advertisers should also consider the number of keywords. A good tool to use to estimate CPC is SEMrush’s Keyword Magic tool. This tool lists related keywords and their average CPC. It also displays how much each keyword costs. By analyzing this data, you can determine which keywords combinations have the lowest CPC. A lower cost per click is always better for your business. There’s no reason to spend more money than you have to.

Fa'ata'ita'iga tauofo

You can adjust your bid strategy for Adwords using Google’s Draft and Experiments feature. You can also use data from Google Analytics and conversion tracking to make your bid decisions. Faalaua'itele, you should base your bids on impressions and clicks. If you’re trying to generate brand awareness, use cost-per-click. If you’re looking to increase conversions, you can use the CPC column to determine your starting bids. Mulimuli, you should simplify the structure of your account so you can make bid strategy changes without affecting performance.

You should always set your maximum bid according to the relevant data. Peitai, you can also bid according to the type of content that’s displayed. You can bid on content on YouTube, Google’s Display Network, Google apps, and websites. Using this strategy will allow you to raise your bid if you see a drop in conversions. But be sure that you’re targeting your bid appropriately so that you can make the most of your advertising dollars.

A good strategy for increasing clicks is to maximize your bid within your budget. This strategy works best for high-converting keywords or for finding higher volume. But you should be careful not to overbid, or you’ll waste money on unproductive traffic. Always remember to use conversion tracking to ensure that your campaign is getting the most out of your efforts. The Bidding model for Adwords is critical to your success! But how do you set it up?

The most common method for determining the cost of Adwords is the cost per click. It’s useful for high-quality traffic but isn’t ideal for large volume campaigns. Another method is the cost-per-mille bidding method. Both of these methods give you insight into the number of impressions, which is important when running a long-term marketing campaign. The CPC is important if you want to make more conversions from the clicks.

Smart bidding models depend on algorithms and historical data to maximize conversion results. If you’re running a high-converting campaign, Google may increase your max CPC by as much as 30%. Ae o lesi foi itu, if your keywords are highly competitive, you can decrease your max CPC bid. Smart bidding systems like this require that you constantly monitor your ads and make sense of the data. Getting a professional help to optimize your Adwords campaign is a smart move, and MuteSix offers a free consultation to get you started.

Keyword testing

You can do keyword testing in Adwords by telling your agency which keywords to keep and which to change. You can choose to test as many keywords as you want in the experimental group. But the more changes you make to your keywords, the more difficult it will be to determine whether they are having the desired effect. Once you know which keywords are underperforming, you can replace them with more relevant ones. Once you have determined which keywords are generating more clicks, it’s time to create ad copy, ad extension, and landing pages that are optimized for conversion.

To determine which keywords are underperforming, try using different variations of a similar ad copy in different ad groups. Ina ia faia lenei mea, you can make significant changes to your ad copy. You should focus on high volume segments and ad groups. Ad groups with a low volume should test different ad copy and keyword combinations. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.

Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. If you want to improve the quality of your ad copy, you can choose to optimize all the keywords in your campaign. Once you find the ones that perform better, you can move on to the next step.

Keyword tools can help you create a list of keywords, and can be filtered based on difficulty. For small businesses, you should choose the medium difficulty keywords, because they typically have a lower suggested bid, and you’ll earn more money with the higher level of competition. Mulimuli, you can make use of an AdWords campaign experiment tool to enter specific keywords on your landing pages and test which keywords are more effective.

Su'ega o le liua

Conversion tracking can be very helpful in determining ROI of your campaigns. Conversions are actions taken by a customer after they visit a web page or make a purchase. The Adwords conversion tracking feature generates HTML code for your website to track these actions. The tracking tag should be customized for your business. You can track different types of conversions and track different ROI for each campaign. Ia faia faapea, follow these steps.

In the first step of AdWords conversion tracking, enter the Conversion ID, label, and value. Ona, select the “Fire On” section to specify the date that the conversion tracking code should be fired. By default, the code should fire when a visitor lands on the “Fa'afetai” itulau. You should report your results 30 days after the month ends to be sure you’re capturing the maximum number of conversions and revenue.

The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. O lenei auala, you can see which ads are resulting in the most conversions and which ones are not. It’s also helpful to know how many times a visitor views a page and whether that click is a result of the ad.

E le gata i le siakiina o suiga, you can also use the same code to track phone calls made through your ads. Phone calls can be tracked through a Google forwarding number. In addition to the duration and start and end times of the calls, the area code of the caller can also be tracked. Local actions such as app downloads are also recorded as conversions. This data can be used to analyze your campaigns and ad groups to make the best decisions possible.

Another way to track AdWords conversions is to import your Google Analytics data into Google Ads. O lenei auala, you will be able to compare the results of your AdWords campaigns with your analytics results. The data you collect is useful for determining your ROI and reducing business costs. If you can successfully track the conversions from both sources, you can make better decisions with fewer expenses. That way, you’ll be able to use your budget more efficiently and reap more benefits from your website.

If you’re new to using Google Adwords, you might be wondering how to go about setting up your ads. There are several things to consider, including cost per click (CPC) fa'asalalauga, negative keywords, Fa'asalalauga fa'atatau ile nofoaga, and retargeting. This article will explain all of them, ma isi mea. This article will also help you decide which type of ad is best for your website. Regardless of your level of experience with PPC, you’ll learn a lot about Adwords in this article.

Tau ile kiliki (CPC) fa'asalalauga

There are advantages to CPC advertising. CPC ads are usually removed from sites and search engine results pages once the budget is reached. This method can be very effective at increasing overall traffic to a business’s website. It is also effective at ensuring that advertising budgets are not wasted, as advertisers only pay for clicks made by potential customers. Further, advertisers can always rework their ads to increase the number of clicks they receive.

To optimize your PPC campaign, look at cost per click. You can choose from CPC advertising in Google Adwords using metrics available on your admin dashboard. Ad Rank is a calculation that measures how much each click will cost. It takes into account Ad Rank and Quality Score, as well as projected impacts from other ad formats and extensions. In addition to cost per click, there are other ways to maximize the value of each click.

CPC can also be used to determine return on investment. High CPC keywords tend to produce better ROI because they have a higher conversion rate. It can also help executives determine whether they’re underspending or overspending. Once this information is available, you can refine your CPC advertising strategy. Ae ia manatua, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC is a measurement of your marketing efforts in the online world. It allows you to determine whether you’re paying too much for your ads and not making enough profit. With CPC, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. I le male, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. CPM (cost per mille) ma CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. E faapena foi, CPA (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

upu fa'aletonu

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. Ina ia amata, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. Manatua, e ui lava, that a negative keyword query cannot contain more than 10 words. O lea, be sure to use it sparingly.

You should also include misspellings and plural versions of the term in your negative keyword list. Ua taatele le sipelaga sese i fesili su'esu'e, so it’s helpful to use plural versions of words to ensure a comprehensive list. You can also exclude terms that don’t relate to your products. O lenei auala, your ads won’t appear on sites that are not relevant to your product. If your negative keywords are used sparingly, they can have the opposite effect as those that do.

Aside from avoiding keywords that won’t convert, negative keywords are also helpful for improving your campaign’s targeting. By using these keywords, you’ll make sure that your ads appear only on relevant pages, which will cut down on wasted clicks and PPC spending. E ala i le fa'aogaina o upu fa'aletonu, you’ll get the best possible audience for your advertising campaign and increase ROI. A fai sa'o, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. Ae o le mea moni, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. You’ll save a significant amount of money by using negative keywords and have more success with your ad campaign.

Fa'asalalauga fa'atatau ile nofoaga

Adwords’ Site Targeting feature allows advertisers to reach prospects using their website. It works by using a tool to find websites related to the product or service that the advertiser is offering. The advertising cost with Site Targeting is lower than standard CPC, but conversion rates vary greatly. The minimum cost is $1 i le afe fa'ailoga, which equates to 10C/click. The conversion rate varies greatly depending on the industry and competition.

Toe fa'atulagaina

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, itupa, and interests. If you segment your audience by age, itupa, and interests, you can easily target remarketing efforts accordingly. But be careful: using retargeting too soon may irritate your online visitors and hurt your brand image.

You must also remember that Google has policies about using your data for retargeting. E masani lava, it is prohibited to collect or use personal information such as credit card numbers or email addresses. The retargeting ads that Google offers are based on two different strategies. One method uses a cookie and another uses a list of email addresses. The latter method is best for companies that offer a free trial and want to convince them to upgrade to a paid version.

When using retargeting with Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. O lea la, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting with Adwords campaigns have two primary goals: to retain and convert existing customers and to increase sales. The first is to build a following on social media. Facebook and Twitter are both effective platforms for acquiring followers. Twitter, o lesi foi mea, has more than 75% tagata fa'aoga feavea'i. O lea, your Twitter ads must be mobile-friendly as well. Your audience will be more likely to convert if they see your ads on their mobile device.

E tele auala e fausia ai lau Adwords account. I lenei tusiga, we’ll discuss Keyword themes, Taulai, Tauofoga, ma le sailiga o le liua. E tofu lava ma ona lelei ma le le lelei. Ae po o le a lava le auala e te filifili ai, o le ki o le setiina o au sini ma maua le tele o mea mai lau teugatupe. Ona, mulimuli i laasaga nei e faʻaleleia ai lau ROI. Ona, e maua sau fa'aupuga manuia. O lo'o lisi atu i lalo o la'asaga pito sili ona taua e fa'alelei ai lau tala.

autu autu

Listed under the ‘Keywords’ filifiliga, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. O autu autu o se itu taua o le faʻatatauina o au faʻasalalauga. O tagata e sili atu ona kiliki i luga o faʻasalalauga o loʻo i ai upu autu o loʻo latou sailia. O le faʻaaogaina o autu autu i lau faʻasalalauga faʻasalalauga o le a tuʻuina atu ai ia te oe se manatu sili atu poʻo ai lau au maimoa.

Afai e mafai, fa'aoga se vaega autu e fa'avasega ai upu autu ile fa'ailoga, fa'amoemoe, po o le manao. O lenei auala, e mafai ona e talanoa tuusao i le fesili a le tagata suʻesuʻe ma faʻamalosia i latou e kiliki. Manatua e su'e au fa'asalalauga, aua o le fa'asalalauga e maualuga le CTR e le'o fa'apea e sili ona aoga. O vaega autu o le a fesoasoani ia te oe e fuafua faʻasalalauga sili ona lelei e faʻatatau i mea e manaʻo ma manaʻomia e le tagata suʻesuʻe.

Pe a faʻaaogaina se faʻasalalauga atamai, aua le fa'aogaina upu fa'aletonu, ma aloese mai le fefiloi autu autu. Google e ta'uta'ua mo le fa'ateleina o fa'aupuga atamai vave. E taua le faʻaaogaina a itiiti ifo 7-10 autu autu i lau fa'asalalauga. O nei fasifuaitau e fesoʻotaʻi ma le ituaiga o suʻesuʻega e ono faia e tagata, lea e iloa ai pe latou te va'ai i au fa'asalalauga pe leai. Afai o loʻo sailia e tagata lau tautua, e foliga mai latou te faʻaaogaina se autu autu e fesoʻotaʻi i ai.

O upu fa'aletonu e poloka ai su'esu'ega le talafeagai. O le fa'aopoopoina o fa'aupuga le lelei o le a taofia ai au fa'asalalauga mai le fa'aalia i tagata o lo'o sailia se mea e le feso'ota'i ma lau pisinisi. Peitai, e tatau ona e manatua o le a le poloka le suʻesuʻega atoa o le autu autu o le le lelei, ae na o mea talafeagai. O lenei mea o le a faʻamautinoa ai e te le o totogiina mo fefaʻatauaiga le talafeagai. O lesi foi mea, pe afai e iai sau fa'aupuga fa'atasi ai ma se fa'aupuga autu fa'aitiitia, o le a faʻaalia ai faʻasalalauga i tagata e suʻe se mea e leai sona uiga.

Taulai

The benefits of targeting Adwords campaigns by location and income are well documented. O lenei ituaiga faʻasalalauga e faʻatatau i tagata faʻaoga e faʻatatau i lo latou nofoaga ma le zip code. Google AdWords o lo'o i ai le tele o fa'alapotopotoga o nofoaga o tagata ma tulaga o tupe maua e filifili mai ai. O lenei ituaiga o tulimata'i e fa'atapula'aina galuega mo se fa'asalalauga e tasi, ma le tu'ufa'atasia o metotia e ono fa'aitiitia ai le aoga o lau fa'asalalauga. Peitai, e aoga le taumafai pe a fa'atatau le fa'atinoga o lau fa'asalalauga i le fa'atatau tonu.

O le auala sili ona taatele o le faʻaogaina o le faʻaogaina o mea o loʻo i totonu o se upega tafaʻilagi. E ala i le suʻesuʻeina o mea o le upega tafaʻilagi, e mafai ona e filifili po'o fea fa'asalalauga e sili ona fetaui i mea o lo'o i luga o lena saite. Faataitaiga, ose upegatafa'ilagi o lo'o iai fuala'au e mafai ona fa'aalia ai fa'asalalauga mo mea'ai, a'o se fono tamo'e e fa'aalia ai fa'asalalauga mo seevae ta'avale. O lenei ituaiga o tulimataʻi e pei o le numera numera o faʻasalalauga faʻasalalauga niche e faʻapea o le au faitau e fiafia i le tamoe o le a fiafia foi i oloa faʻasalalau..

O le isi auala e tulimata'i ai fa'aupuga a le Adwords o le fa'aogaina lea o le fa'aupuga fa'atusa upu fa'atusa. Ole ituaiga fa'atatau ole a fa'aoso fa'asalalauga mo so'o se tu'ufa'atasiga o upu autu, fa'atasi ai ma upu uiga tutusa po'o fa'aliliuga vavalalata. O upu fa'atusa lautele e masani lava e sili ona aoga mo fa'asalalauga se oloa po'o se tautua. E mafai fo'i ona fa'apea mo se fa'aupuga fa'atusa upu. Pe a fa'aoga upu fa'atusa fa'aupuga, e tatau ona e fa'aopoopo fa'ailoga fa'ailoga i lau 'upega tafa'ilagi e maua atili ai felauaiga fa'atatau. Faataitaiga, pe afai e te manaʻo e faʻatatau i le ea malulu i Los Angeles, e tatau ona e fa'aoga le ituaiga upu fa'atusa upu.

E mafai fo'i ona e fa'atatau i au fa'asalalauga ile nofoaga ma le maualuga o tupe maua. E mafai ona e filifili mai tulaga e ono o tupe maua ma nofoaga eseese. I le faʻaaogaina o meafaigaluega nei, e mafai ona e fa'atatau i au fa'asalalauga ma au fa'asalalauga fa'asalalauga i nofoaga tonu o au tagata fa'atau. E lē gata i lea, e mafai foi ona e filifili e tulimata'i tagata i totonu o nisi mamao mai lau pisinisi. E ui atonu e leai ni au faʻamatalaga e faʻamautu ai lenei mea, o nei meafaigaluega e mafai ona tuʻuina atu ia te oe faʻamatalaga taua e uiga i lau au maimoa.

Tauofoga

The two most common ways to bid on Adwords are cost per click (CPC) ma le tau i le afe fa'ailoga (CPM). O le filifilia o se tasi metotia i luga o le isi e faalagolago i au sini. O le tauofoga a le CPC e sili ona lelei mo se maketi faʻapitoa lea e matua faʻapitoa ai lau au maimoa ma e te manaʻo ia faʻaalia au faʻasalalauga i le tele o tagata e mafai.. Ae o lesi foi itu, O tauofoga CPM e na'o le talafeagai mo fa'asalalauga fa'aaliga feso'ota'iga. O le a fa'aalia soo au fa'asalalauga i luga o upegatafa'ilagi feso'ota'i e fa'aalia ai fa'asalalauga AdSense.

The first method involves organizing your bidding into separate “fa'asalalauga fa'asalalauga.” Faataitaiga, e mafai ona e fa'apotopoto 10 ia 50 fasifuaitau fesootai ma iloilo vaega taitasi eseese. Google o le a fa'aogaina se tau maualuga e tasi mo vaega ta'itasi. O lenei vaevaega atamai o au fuaitau o le a fesoasoani ia te oe e pulea lau faʻasalalauga atoa. E le gata i le tauofoga tusilima, o lo'o avanoa fo'i ta'iala fa'apitoa tauofo. O nei faiga e mafai ona fetuutuunai otometi tauofo e fa'atatau i fa'atinoga muamua. Peitai, e le mafai ona latou faamatalaina mea na tutupu lata mai.

O le faʻaaogaina o se meafaigaluega suʻesuʻe upu o se auala sili lea e maua ai faʻapitoa tau taugofie ma niches. In addition to Google Ads’ free keyword research tool, SEMrush e mafai ona fesoasoani ia te oe e suʻe upu suʻesuʻe e fetaui ma lau pisinisi. Faatasi ai ma lenei meafaigaluega, e mafai ona e mauaina upu fa'atauva'a ma va'ai i le fa'atinoga o tauofoga a latou tauvaga. Fa'atasi ai ma le upu fa'atauva'a meafaigaluega, e mafai ona fa'aitiiti lau su'esu'ega e ala i fa'asalalauga, tauvaga, ma upu autu.

O le isi auala mo le tauofoga i Adwords o le CPC. O lenei metotia e manaʻomia ai le suʻeina o le liua ma tuʻuina atu ia te oe se tau saʻo mo faʻatau uma. O lenei metotia e sili ona lelei mo tagata faʻaoga Google Adwords sili atu ona e mafai ai ona e mataʻituina le ROI. Faatasi ai ma lenei metotia, e mafai ona e suia lau tauofo e fa'atatau i le faatinoga o au fa'asalalauga ma lau paketi. E mafai fo'i ona e fa'aogaina le tau ile kiliki e fai ma fa'avae mo tauofoga CPC. Ae e tatau ona e iloa pe faʻapefea ona faʻatatau le ROI ma filifili le auala sili e ausia ai lenei mea.

Afai o loʻo e tulimataʻia tagata faʻatau i le lotoifale, atonu e te manaʻo e filifili mo SEO faʻapitonuʻu nai lo faʻasalalauga a le atunuʻu. E fesoasoani le Adwords i lau pisinisi e aapa atu i isi piliona tagata faʻaoga initaneti. E fesoasoani le Adwords e siaki le amio a lau au maimoa ma fesoasoani ia te oe e malamalama i le ituaiga o tagata faʻatau o loʻo suʻe lau oloa. E mafai fo'i ona e fa'aleleia lou tulaga lelei ole Adwords e ala ile su'esu'eina o gaioiga a tagata e fa'aititia ai lau tau ile kiliki. O lea, aua neʻi galo e faʻamalieina au faʻasalalauga i le SEO faʻapitonuʻu ma faʻaleleia lau ROI!

Su'ega o le liua

Once you have installed AdWords conversion tracking code on your website, e mafai ona e fa'aogaina e iloa ai po'o fea fa'asalalauga o lo'o fa'aliliu sili. E mafai ona va'ai fa'amatalaga fa'aliliuga ile tele o la'asaga, e pei o fa'asalalauga, vaega fa'asalalauga, ma e oo lava i upu autu. E mafai fo'i ona ta'ita'ia lau kopi fa'asalalauga i le lumana'i. E lē gata i lea, fa'avae i luga o fa'amaumauga nei, e mafai ona e setiina se tau maualuga mo au upu autu. O le auala lenei.

Muamua, e tatau ona e filifili pe e te manaʻo e siaki suiga tulaga ese pe averesi. A'o su'esu'ega fa'aliliuga a AdWords e fa'atagaina oe e siaki suiga e tutupu i le vasega lava e tasi, Google Analytics e siaki le tele o suiga mai le tagata e tasi. Peitai, o nisi nofoaga e mana'o e faitau fa'atasi uma suiga. Afai o le tulaga lea mo oe, fa'amautinoa ua e fa'atulaga lelei le su'ega o le liua. Lona lua, pe afai e te fia iloa pe sa'o fa'amaumauga o le liuaina e te va'aia, faatusatusa i faatauga faigata.

A maeʻa ona e setiina le sailiga o le suiga o AdWords i lau 'upega tafaʻilagi, e mafai fo'i ona e tu'uina se snippet o le lalolagi i lau itulau fa'amaoniga. O lenei snippet e mafai ona tuʻuina i luga o itulau uma o lau 'upega tafaʻilagi, e aofia ai i latou i luga o le telefoni feaveaʻi. O lenei auala, e mafai ona e va'ai tonu po'o fea fa'asalalauga e kiliki e au tagata fa'atau e o'o atu i lau 'upega tafa'ilagi. Ona mafai lea ona e filifili pe fa'aoga nei fa'amaumauga i au taumafaiga toe fa'atau pe leai.

Afai e te manaʻo e suʻesuʻe le aoga o au faʻasalalauga faʻasalalauga, e mafai ona e setiina le sailiga o le liua i Google Adwords. Google e maua ni auala faigofie se tolu e siaki ai telefoni. Tulaga tasi, e tatau ona e fatuina se liua fou ma filifili telefoni. Sosoo ai, e tatau ona e fa'aofi lau numera telefoni i au fa'asalalauga. A uma ona e faia lenei mea, e mafai ona e filifili le ituaiga o liua e te manao e siaki. E mafai foi ona e filifilia le numera o suiga na tupu mai se pika na tuʻuina atu.

A maeʻa ona e faʻapipiʻiina le suʻega o le liua i lau 'upega tafaʻilagi, e mafai ona e siaki pe toafia tagata na kiliki i au faʻasalalauga. E mafai foi ona e siaki telefoni mai au faʻasalalauga, e ui lava latou te le manaʻomia se faʻaliliuga code. E mafai ona e fa'afeso'ota'i i se faleoloa app, se tala fa'a afi, po'o so'o se isi faleoloa fa'a-tolu. E taua tele telefoni mo lau pisinisi. E mafai ona e va'ai po'o ai o lo'o vala'au i au fa'asalalauga, o le mea lea e tatau ai ona e siaki telefoni.

Afai e te manaʻo e maua atili tupe i luga ole laiga ile Google Adwords, there are some basic things you need to know. O su'esu'ega ia upu autu, Fa'asalalauga fa'asalalauga, Tau ile kiliki, ma le atamai Tauva. I lenei tusiga, O le a ou faʻamatalaina ia mea taʻitasi i se faʻapuupuuga. Pe e te fou i AdWords pe ua e faʻaaogaina mo le tele o tausaga, ei ai nisi mea e tatau ona e iloa e amata ai.

Su'esu'ega upu autu

You’ve probably heard about keyword tools before, ae o le a tonu ia mea? I se faapuupuuga, o latou o se seti o meafaigaluega e suʻe ai upu autu fou ma fuafua poʻo fea mea e faʻatau ai. Meafaigaluega upu autu o se vaega taua o le faiga faʻasalalauga AdWords, a'o latou fa'atagaina oe e fa'aleleia au su'esu'ega ma fa'ailoa upu fou. E tusa lava po o le a le meafaigaluega e te faʻaaogaina, o le ki i le manuia AdWords maketi o le mautinoa e toe asia nei galuega i taimi masani.

O le laasaga muamua i suʻesuʻega upu autu o le malamalama i lau faʻailoga ma fesili e fesiligia e tagata. E taua tele le pu'eina o lau au maimoa e ala i le faailoaina o latou mana'oga. Ua laki, o loʻo i ai se meafaigaluega e fesoasoani ia te oe e faia lena mea: Google Keyword Planner. O lenei meafaigaluega e mafai ai ona e su'esu'e le fiaselau o upusii eseese ma su'e i latou e maualuga le su'esu'ega. O le taimi lava e te faʻaititia ai lau lisi o upu autu, e mafai ona e amata faia ni pou fou i latou.

Ole isi la'asaga ile su'esu'ega upu ole fa'atauvaga. E te manaʻo e filifili upu autu e le faʻatauvaʻa tele, ae e le'o tele naua. O lau niche e tatau ona faʻatumuina i tagata o loʻo suʻe ni fuaitau faʻapitoa. Ia mautinoa e faʻatusatusa le tulaga o le tauva ma mea o loʻo i ai e suʻe ai le mea e sili ona aoga. E taua tele le manatua o lau au maimoa o loʻo suʻeina lau oloa poʻo lau tautua. O se fa'aupuga ua leva ona ta'uta'ua i se tasi nofoaga o le ai ai le maualuga o su'esu'ega pe a talafeagai i lau pisinisi.

O le taimi lava e te faʻaitiitiina ai le lisi o upu autu, e mafai ona e taulaʻi atu i mea e sili ona talafeagai i lau niche. E taua tele le filifilia o nai upu autu ma fasifuaitau e sili ona aoga mo lau oloa poʻo auʻaunaga. Manatua, e na o le tolu pe lima e te manaʻomia e maua ai se faʻasalalauga manuia. O le sili atu ona patino upu autu, o le maualuga foi lea o ou avanoa e manuia ai ma manuia. E taua le malamalama po'o fea fa'aupuga e sili ona su'esu'eina e tagata fa'atau ma o fea e leai.

O le isi la'asaga i su'esu'ega fa'aupuga o le fatuina lea o mea e fa'ata'amilo i au fa'aupuga filifilia. O le fa'aogaina o fa'aupuga si'usi'u umi talafeagai o le a fa'ateleina ai fefa'ataua'iga agava'a ma fua fa'aliliuga. A o e faia lenei mea, fa'ata'ita'i i ituaiga 'anotusi eseese. E mafai ona e fa'aogaina le fa'aupuga autu e tasi i tala eseese po'o luga ole itulau tulaueleele eseese. O lenei auala, e mafai ona e iloa po'o fea tu'ufa'atasiga o upu autu ma anotusi e sili ona aoga mo lau pisinisi. O le a mafai e lau au maimoa ona maua oe e ala i mea e fiafia i nei suʻesuʻega faʻapitoa.

Fa'asalalauga fa'asalalauga

If you’re ready to start creating highly-targeted ads for your website, mafaufau e fai fa'asalalauga fa'asalalauga. O fa'asalalauga fa'asalalauga o vaega o fa'aupuga, tusitusiga fa'asalalauga, ma itulau tulaueleele e patino i lau niche ma le au maimoa. Google fa'apitoa fa'apitoa i fa'alapotopotoga fa'asalalauga pe a filifili po'o fea e tu'u ai au fa'asalalauga. E mafai foi ona e filifili mai gagana eseese, o lona uiga e mafai ona e tulimataʻia tagata faʻatau i le lalolagi atoa.

A'o le mata'ituina e le fa'aiti'itia lau fa'aupuga fa'atatau, e mafai ona e fa'ata'ita'i i ta'iala 'ese'ese i fa'asalalauga fa'asalalauga. Faataitaiga, pe afai e iai sau faleoloa uila, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. Atonu e te mana'o fo'i e su'esu'e pe fiafia lau au fa'atatau ile la'ei malosi, ma afai o i latou, e mafai ona e vavaeeseina i latou mai le vaega faʻasalalauga.

Fa'aopoopo i fa'asalalauga fa'asalalauga, e mafai foi ona e fetuutuunai au tauofoga ile nofoaga. E mafai ona e fa'aulufale mai geo-lisi mai Su'esu'ega o se auala. Ina ia fa'asa'o le tele o fa'aupuga i le fa'aupuga e tasi, e mafai ona e fa'aogaina le tele fa'atonu filifiliga. Afai e leai sau paketi i aso taitasi, e mafai fo'i ona e fa'asa'o le tele o upu autu i le taimi e tasi. Tau lava ia manatua ia manatua o lenei vaega e avanoa mo na'o fa'asalalauga e leai se tala fa'atatau o aso.

Ole auala sili e su'e ai kopi fa'asalalauga ole amata ile suiga tetele. Aua e te amata i le su'eina na'o le tasi upu autu ile vaega fa'asalalauga. E mana'omia le su'eina o le la'ititi o le tolu i le fa fa'asalalauga kopi eseese e su'e ai po'o fea e sili ona aoga mo lau au maimoa. O lenei mea o le a sefe ai lou taimi ma tupe i se taimi umi. O le a fesoasoani foi ia te oe e fuafua le USP sili ona aoga ma valaau e faatino. Ole vaega taua ole fuafuaga ole PPC.

A'o faia fa'asalalauga fa'asalalauga, ia manatua o upu autu i totonu ole vaega fa'asalalauga e mafai ona tutusa lona uiga. Ole filifiliga ole keywords i totonu ole ad group ole a iloa ai pe fa'aalia le fa'asalalauga pe leai. Ua laki, Google AdWords fa'aogaina se seti o mea e fiafia i ai pe a o'o mai i le filifilia po'o fea keywords e fa'atautu'i. E fesoasoani ia te oe e fa'amalieina au fa'asalalauga fa'asalalauga, ose pepa lea mai Google e fa'amatala ai le fa'aogaina o fa'aupuga tutusa ma fa'alava i fa'amatalaga Google Ad. E tusa lava po o le a le auala e foliga mai ai, na'o le tasi upu e mafai ona fa'aosoina se fa'asalalauga mai lau tala.

Tau ile kiliki

Whether you’re a newbie or a seasoned veteran, e te fia iloa le mea e faʻamoemoeina mai le Tau ile Kiliki mo Adwords. E te iloa o tau e mafai ona fa'asolo i so'o se mea mai $1 ia $4 fa'atatau ile alamanuia, ma o le tau masani ile kiliki e masani lava ile va $1 ma $2. E ui atonu e foliga mai o se aofaiga tele lea, e taua le maitauina o le maualuga o le CPC e le fa'aliliuina i se ROI maualalo. O le tala fiafia e iai auala e fa'aleleia atili ai lau CPC ma fa'amautu tau.

Ina ia maua se manatu lautele pe fia le tau o kiliki taitasi, e mafai ona tatou faʻatusatusa fua faatatau CPC mai atunuu eseese. Faataitaiga, i le Iunaite Setete, O fua faatatau o le CPC mo Facebook Ads e tusa $1.1 i le kiliki, ae o latou i Iapani ma Kanata e totogi e oo i $1.6 i le kiliki. I Initonesia, Brazil, ma Sepania, o le CPC mo Facebook Ads o $0.19 i le kiliki. O nei tau e maualalo ifo nai lo le averesi a le atunuu.

Ose fa'asalalauga fa'alauiloa manuia o le a fa'amautinoaina le maualuga o le ROI mo le aofa'i itiiti o tupe fa'aalu. Ole tau maualalo ole a le liua, ma o se tau maualuga e le faʻatauina ai faʻatau. Ole tau ile kiliki mo se faʻasalalauga e mafai ona fesuisuiai mai lea aso i lea aso, fa'alagolago ile tauvaga mo upu fa'apitoa. I le tele o tulaga, na'o le totogi lava e le au fa'asalalau e soli ai fa'alava o le Ad Rank ma fa'ato'ilalo le Ad Rank a le tagata tauva i lalo ifo.

E mafai ona e faʻaleleia le ROI o au maketi maketi, e aofia ai le tau ile kiliki mo Adwords. Teufaafaigaluega i auala tau maketi e mafai ona faʻaogaina e pei ole imeli, ala fa'aagafesootai, ma fa'asalalauga fa'asalalau. Galulue fa'atasi ma le tau o tagata fa'atau (CAC) fesoasoani ia te oe e pulea lau paketi, faaleleia lau pisinisi, ma faʻateleina lou ROI. O auala masani ia e tolu e faʻaleleia ai le tau ile kiliki mo Adwords. O se auala lelei e amata ai o le faʻaaogaina o nei mea faigaluega ma vaʻai i mea e mafai ona latou faia mo oe.

O se auala lelei e faʻaititia ai lau tau ile kiliki mo Adwords o le faʻamautinoaina o lau togi maualuga e lava le maualuga e tauva ai ma le tagata sili ona maualuga.. E mafai ona e tau fa'aluaina le tau o le isi fa'asalalauga, ae e tatau ona e manatua o le a valaau e Google le aofaʻi o tupe e te totogia o le tau moni i le kiliki. E taua foi le manatua o loʻo i ai le tele o mea e mafai ona aʻafia ai le tau o le kiliki i luga o au faʻasalalauga, e aofia ai le togi lelei o lau 'upega tafaʻilagi.

Fa'atauva atamai

When you’re trying to create a successful ad campaign, e taua le atamai faatauva. E taua tele lenei mea pe a oʻo mai i le suʻeina poʻo fea oi ai au tauva, ma mea latou te faia. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, faatinoga o anotusi, ma isi mea. Ahrefs o se vaega o le SEO faʻatauvaga atamai faʻalapotopotoga, and helps you identify your competitors’ upu autu.

O se tasi o fa'ata'ita'iga atamai fa'atauva'a sili o le malamalama i fa'ata'ita'iga a au tagata tauva. Aua o faʻamatalaga e eseese mai pisinisi i pisinisi, e taua le faʻaaogaina o au lava KPI pe a suʻesuʻeina au tagata tauva. By comparing your competitors’ traffic flow, e mafai ona e iloa vaega o avanoa atonu na e misia i se isi itu. O nisi nei o fautuaga mo le atamai fa'atauva'a lelei mo Adwords:

Observe your competitors’ itulau tulaueleele. You can get great ideas from studying your competitors’ itulau tulaueleele. O le isi fa'amanuiaga o le atamai fa'atauva o le tumau i luga o ofo fou ma ta'iala mai au tagata tauva. E mafai fo'i ona e lesitala mo fa'aliga fa'atauva e tumau i luga o mea o lo'o faia e au tauva. E mafai fo'i ona e su'esu'eina mea fa'atauva i luga o feso'ota'iga fa'aagafesootai e va'ai pe fa'apefea ona fa'atusaina ma oe. E mafai ona e mauaina se oloa poʻo se tautua e faʻafeiloaʻi i se vaega o tagata o loʻo e taumafai e faʻatatau i ai.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, e mafai ona e fuafuaina po o fea ofo e sili atu ona manaia i lau au faʻatatau. E mafai fo'i ona e maua se fa'amatalaga i a latou tau o fuafuaga ma au'aunaga. O mea faigaluega fa'atauva'a fa'ata'ita'i e fa'atautaia au'ili'iliga o fa'atauga. Ona, e mafai ona e filifili pe faapefea ona tali atu i nei mea. O se meafaigaluega atamai fa'atauvaga o le a ta'u atu ia te oe pe na fa'atinoina e au tagata tauva se ta'iala tutusa pe leai. O lenei mea e mafai ona fesoasoani ia te oe e maua ai se faʻailoga i luga o au tauva ma faʻateleina au tupe maua.

Atonu ua uma ona e faalogo i upu autu ma tauofoga, but you might not know how to properly structure your account to maximize the effectiveness of your advertising dollars. O lo'o lisiina atu i lalo fautuaga mo le fa'atulagaina o lau teugatupe. O le taimi lava e te maua ai se manatu i le faʻatulagaina o lau teugatupe, e mafai ona e amata i le aso. E mafai fo'i ona e siakia la matou ta'iala au'ili'ili ile auala e filifili ai upu sa'o. Filifilia o upu sa'o e taua tele i le fa'ateleina o au suiga ma fa'atau.

upu autu

While choosing keywords for Adwords, manatua e le o fa'aupuga uma e faia tutusa. E ui o nisi e foliga talafeagai i le taimi muamua, e mafai moni lava ona le aoga. Faataitaiga, if someone types “password wifi” into Google, masalo latou te le o sailia se upu faataga mo lo latou lava fale WiFi. I le isi itu, e mafai ona latou suʻeina le password wifi a se uo. O le fa'asalalauga i luga o se upu e pei o le wifi password o le a leai se aoga mo oe, ona e le o sailia e tagata ia ituaiga o faʻamatalaga.

E taua le iloa o upu autu e suia i le taimi, e mana'omia la ona e fa'asolo atu i faiga fou i le fa'atatauina o upu. Fa'aopoopo i kopi fa'asalalauga, e mana'omia le fa'afou so'o le fa'atatauina o upu autu, a'o suia maketi fa'atatau ma mausa a le au maimoa. Faataitaiga, o lo'o fa'aogaina e tagata maketi le tele o gagana fa'ale-natura ia latou fa'asalalauga, ma o tau o loʻo faʻasolosolo pea. Ina ia tumau le tauvaga ma talafeagai, e mana'omia le fa'aogaina o fa'amatalaga sili ona lata mai o le a fa'ateleina ai fefa'ataua'iga i lau 'upega tafa'ilagi.

O se auala autu e aloese ai mai le faʻaumatia o tupe i luga o feoaiga maualalo o le fatuina lea o lisi o faʻamatalaga le lelei. O le a fesoasoani lea ia te oe e aloese ai mai le faamaimauina o tupe i luga ole su'esu'ega le talafeagai, ma faʻateleina lau kiliki-i-fua-fua. E ui o le sailia o upu autu e mafai ona faigofie, o le fa'aaogaina o mea leaga e mafai ona avea ma lu'itau. Ia fa'aoga tatau upu fa'aletonu, e mana'omia lou malamalama po'o le a le leaga keywords ma pe fa'apefea ona iloa. E tele auala e suʻe ai upu faʻaliliu maualuga ma faʻamautinoa e talafeagai i lau 'upega tafaʻilagi.

Faʻalagolago i le natura o lau 'upega tafaʻilagi, atonu e te mana'omia le filifilia e sili atu ma le tasi upu autu ile su'esu'ega. Ina ia faia le tele o upu autu a Adwords, filifili i latou e lautele ma e mafai ona puʻeina se aofia lautele. Manatua e te manaʻo e tumau i le pito i luga o le mafaufau o lau au maimoa, ma e le gata i lea. E tatau ona e iloa mea o loʻo suʻeina e tagata aʻo leʻi mafai ona e filifilia se taʻiala lelei. O iina e sau ai le suʻesuʻega autu.

E mafai ona e mauaina fa'amatalaga fou e ala i le fa'aogaina o le Google's keyword tool po'o le upegatafa'ilagi su'esu'e su'esu'ega su'esu'ega lipoti feso'ota'i i lau Adwords account. I soo se tulaga, ia mautinoa e fetaui au upu autu i mea o loʻo i totonu o lau 'upega tafaʻilagi. Afai o lo'o e tulimata'i su'esu'ega fa'amatalaga, e tatau ona e faʻaogaina faʻamatalaga-match keywords ma faʻafetaui le fuaitau i le anotusi o lau 'upega tafaʻilagi. Faataitaiga, a website selling shoes could target visitors looking for information on “how to” – both of which are highly targeted.

Tauofoga

I Adwords, e mafai ona e fa'atau mo lau fefa'ataua'iga i le tele o auala. O le auala sili ona taatele o le tau-pe-kiliki, lea e te totogia na'o kiliki ta'itasi e maua e lau fa'asalalauga. Peitai, e mafai fo'i ona e fa'aogaina tau-tau-milile, lea e taugofie ae e mafai ai ona e totogia le faitau afe o fa'aaliga i lau fa'asalalauga. O nisi nei o fautuaga mo le faʻatau i Adwords:

E mafai ona e su'esu'eina fa'asalalauga AdWords ma upu autu e iloa ai po'o fea tauofoga e sili ona aoga. E mafai fo'i ona e fa'aogaina fa'amaumauga a le tagata fa'atauva e iloa lelei ai po'o a keywords ma fa'asalalauga e fa'atau. O nei fa'amatalaga uma e taua pe a e tu'u fa'atasi tauofo. O le a latou fesoasoani ia te oe e iloa le tele o galuega e te manaʻomia e tuʻuina i ai. Peitai, e sili ona saili fesoasoani fa'apolofesa mai le amataga. O se lala sooupu lelei o le a mafai ona taialaina oe i le faagasologa atoa, mai le setiina o se paketi i le fetuunaiga o le paketi o aso taitasi.

Tulaga tasi, malamalama i lau maketi fa'atatau. O a mea e fia faitau e lau aofia? O a mea latou te manaomia? Fesili i tagata e masani i lau maketi ma fa'aoga la latou gagana e fa'ata'atia ai lau fa'asalalauga e fetaui ma o latou mana'oga. E le gata i le iloa o lau maketi faʻatatau, mafaufau i isi mea e pei o le tauvaga, paketi, ma maketi taula'i. I le faia o lenei mea, e mafai ona e fuafuaina pe fia le tau o au faʻasalalauga. Afai e utiuti lau paketi, e sili le taulai atu i atunuu taugofie, talu ai o nei atunuu e masani ona sili atu ona tali lelei i lau faʻasalalauga nai lo i latou e tau tele tupe.

O le taimi lava e te maua ai le fuafuaga sa'o, e mafai ona e faʻaogaina Adwords e faʻateleina ai lau vaʻaia pisinisi. E mafai fo'i ona e fa'atatau i tagata fa'atau i le lotoifale, o lona uiga e mafai ona e siaki amioga a tagata faʻaoga ma faʻaleleia le togi lelei o lau pisinisi. E le gata i le faateleina o feoaiga, e mafai ona e fa'aititia lau tau-pe-kiliki e ala i le fa'aleleia atili o le lelei o au fa'asalalauga. Afai e iai sau au maimoa i le lotoifale, taulaʻi ile SEO o le a fesoasoani ia te oe e aloese mai soʻo se faʻalavelave.

Sikoa lelei

There are three main factors that influence your quality score on Adwords. O latou tulaga fa'asalalauga, tau, ma manuia fa'aupuga. O se faʻataʻitaʻiga lea o le auala e aʻafia ai e le tasi le isi. I le faʻataʻitaʻiga o loʻo i lalo, pe afai e lua fa'ailoga e tutusa fa'asalalauga, o le maualuga maualuga sikoa e maua e se tasi o le a faʻaalia i le tulaga #1. Afai o le isi ituaiga o loʻo lisiina i le tulaga #2, e sili atu le tau e maua ai le tulaga maualuga. Ina ia faʻateleina lau Sikoa Tulaga, e tatau ona e mautinoa ua ausia e lau fa'asalalauga nei ta'iala.

O le vaega muamua e mafaufau i ai pe a taumafai e faʻaleleia lau Sikoa Tulaga o lau itulau tulaueleele. Afai e te fa'aogaina se upu e pei o peni lanumoana, e mana'omia le faia o se itulau e fa'aalia ai lea upu autu. Ona, your landing page must include the words “peni lanumoana.” The ad group will then include a link to a landing page that features the exact same keyword. O le itulau e tula'i mai e tatau ona avea ma nofoaga lelei e maua ai nisi fa'amatalaga e uiga i peni lanumoana.

O le vaega lona lua o lau tauofoga CPC. O lau togi lelei e fesoasoani e iloa ai po'o fea fa'asalalauga e kiliki i luga. Sikoa Maualuga Maualuga o lona uiga o au faʻasalalauga o le a matauina e tagata suʻesuʻe. O le mea fo'i lea e fa'amauina ai le tulaga o lau fa'asalalauga i le fa'atautu'i ma e mafai ona fesoasoani ia te oe e fa'amaualuga ai tagata fa'atauva'a e sili atu tupe nai lo le taimi.. E mafai ona e fa'ateleina lau Sikoa Tulaga e ala i le fa'atatauina o au fa'asalalauga i tu'utu'uga o lo'o tulimata'i.

O le vaega lona tolu i le Adwords Quality Score o lau CTR. Ole fua lea ole a fa'atagaina oe e su'e le talafeagai o au fa'asalalauga i lau au maimoa. E fesoasoani foi e fuafua le CPC o au faʻasalalauga. Ole maualuga ole CTR o lona uiga maualuga ROI. I le faaiuga, e tatau ona fetaui lau itulau tulaueleele i upu autu o loʻo i totonu o au faʻasalalauga. Afai e le talafeagai lau itulau tulaueleele i lau au maimoa, o au fa'asalalauga o le a maua se CPC maualalo.

O le mea mulimuli e a'afia ai lau Sikoa Tulaga o au upu autu ma lau Ad. O upu autu ma faʻasalalauga e le talafeagai i lau au maimoa o le a le maua se togi maualuga. E faaopoopo i upu autu ma CPC, o lau togi lelei o le a a'afia ai foi le tau o au Fa'asalalauga. O fa'asalalauga maualuga e masani ona fa'aliliu ma maua ai oe i lalo CPC. Ae fa'afefea ona e fa'ateleina lau Sikoa Tulaga? O loʻo lisiina i lalo nisi o taʻiala mo le faʻaleleia atili o lau Sikoa Tulaga i luga ole Adwords.

Tau

In order to get an accurate idea of the cost of your Adwords campaign, e tatau ona e malamalama muamua ile manatu ole CPC (tau-pe-kiliki). E ui o le CPC o se poloka fale sili ona lelei mo le malamalama i tau o Adwords, e le lava. E tatau fo'i ona e amana'ia le tau o le fa'asoa i se polokalame polokalame a le Adwords. Faataitaiga, WordStream ofo atu saofaga mo le ono masina, 12-masina, ma fuafuaga faaletausaga totogi muamua. Ia mautinoa e te malamalama i aiaiga o nei konekarate ae e te le'i sainia.

I tausaga talu ai nei, o le tau o Adwords ua faʻatupuina le tolu i le faʻalima mo nisi faʻamau. O le tau o loʻo tumau pea le maualuga e ui lava i le manaʻoga mai tagata taʻalo tuusao ma faʻatau tupe amata. Google fa'atusa le si'itia o tau o Adwords i le fa'ateleina o tauvaga i le maketi, fa'atasi ai ma le tele o pisinisi nai lo le fa'aogaina o le upega tafa'ilagi e fa'atau ai a latou oloa. Ole tau ole Adwords e masani ona sili atu nai lo 50% o le tau o le oloa, ae ua matua maualalo lava i nisi tulaga.

E ui ina taugata, AdWords ose meafaigaluega fa'asalalauga lelei. Faatasi ai ma le fesoasoani a AdWords, e mafai ona e oʻo atu i le faitau miliona o tagata faʻapitoa faʻapitoa ma maua ai se tupe maua taua i luga o lau tupe teufaafaigaluega. E mafai fo'i ona e su'esu'eina fa'ai'uga o lau fa'asalalauga ma fuafua po'o fea 'upu e fa'atupuina le tele o fefa'ataua'iga. Mo lenei mafuaaga, o lenei polokalame o le fofo lelei mo le tele o pisinisi laiti. O le a fesoasoani ia te oe e maua se fua faatatau o le liua maualuga atu nai lo se isi lava taimi muamua.

Pe a fa'atulaga se tala fa'atatau o tupe a AdWords, ia mautinoa e fa'asoa se vaega o lau tala fa'atatau o fa'asalalauga mo fa'asalalauga ta'itasi. E tatau ona e fa'amoemoe mo se paketi o aso ta'itasi o le PS200. Atonu e maualuga pe maualalo, faʻalagolago i le faʻailoga o lau pisinisi ma le aofaʻi o fefaʻatauaiga e te faʻamoemoe e gaosia i le masina. Vaevae le paketi faalemasina i 30 e maua ai lau paketi i aso taitasi. Afai e te le iloa pe faʻafefea ona faʻatulagaina se paketi talafeagai mo lau faʻasalalauga AdWords, atonu o lo'o e fa'amaumau lau tala fa'atatau o fa'asalalauga. Manatua, paketi o se vaega taua o le aʻoaʻoina pe faʻafefea ona manuia i Adwords.

Pe o e faʻaogaina le Adwords e maua ai le tele o taʻitaʻi pe sili atu faʻatau, e tatau ona e filifili pe fia le tele e te manaʻo e faʻaalu i kiliki taʻitasi. AdWords fa'atupu tagata fa'atau fou, ma e tatau ona e iloa le taua o ia mea taitasi, e le gata i fegalegaleaiga muamua ma le olaga atoa. Faataitaiga, o se tasi o aʻu tagata faʻatau e faʻaaoga Adwords e faʻateleina ai a latou tupe maua. I lenei tulaga, ose fa'asalalauga manuia fa'alauiloa e mafai ona fa'asaoina ai le faitau afe o tala i tupe fa'aalu fa'asalalauga.

O su'esu'ega totogi o le auala sili lea ona vave e fa'aulu ai fefa'ataua'iga i lau 'upega tafa'ilagi. SEO e manaʻomia ni nai masina e faʻaalia ai iuga, a'o su'esu'e totogi e vave ona iloa. Adwords fa'aupuga e mafai ona fesoasoani e fa'ato'a lemu le amataga o le SEO e ala i le fa'amalosia o lau fa'ailoga ma fa'auluina atili fa'atauga agava'a i lau 'upega tafa'ilagi. E mafai foʻi e faʻasalalauga a le Adwords ona faʻamautinoa o loʻo tumau le tauvaga o lau 'upega tafaʻilagi i le pito i luga ole itulau ole suʻesuʻega a Google. E tusa ai ma Google, o le tele o fa'asalalauga totogi e te fa'atinoina, o le tele fo'i lea e te maua ai ni kiliki fa'aletino.

Tau ile kiliki

Ole averesi tau ile kiliki mo Adwords e faalagolago ile tele o mea, e aofia ai lau ituaiga pisinisi, alamanuia, ma oloa po'o auaunaga. E fa'alagolago fo'i i lau tauofo ma le togi lelei o lau fa'asalalauga. Afai o loʻo e tulimataʻia se au maimoa i le lotoifale, e mafai ona e setiina se paketi faʻapitoa mo tagata faʻaoga feaveaʻi. Ma e mafai ona e faʻatatau i ituaiga faʻapitoa o masini feaveaʻi. E mafai ona fa'aitiitiga tele lau fa'aalu fa'asalalauga. E mafai ona e su'esu'eina pe fia le tau o au fa'asalalauga e ala i le siakiina o fa'amatalaga na tu'uina mai e Google Analytics.

Tau ile kiliki mo Adwords e masani lava ile va $1 ma $2 i le kiliki, ae i nisi maketi faatauva, e mafai ona alu i luga tau. Ia mautinoa o lau kopi faʻasalalauga e fetaui ma itulau faʻaliliu-optimized itulau. Faataitaiga, pe afai o lau itulau oloa o lau itulau autu autu mo le faʻatauga o le Black Friday sales campaign, e tatau ona e tusia faʻasalalauga faʻavae i luga o lena mea. Ona, pe a kiliki tagata fa'atau i na fa'asalalauga, o le a faasino atu i latou i lena itulau.

O le togi lelei e atagia ai le talafeagai o au upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. Afai o nei elemene e fetaui ma le au faʻamoemoe, o le a maualalo lau tau ile kiliki. Afai e te fia maua ni tulaga maualuluga, e tatau ona e setiina se tau maualuga, ae fa'amaualalo ia lava e tauva ai ma isi fa'asalalauga. Mo nisi fesoasoani, faitau le Maea, Digestible Guide i Google Ads Budgets. Ona, e mafai ona e fuafuaina lau paketi ma fuafua e tusa ai.

Tau ile liua

Afai o loʻo e taumafai e fuafua pe fia le tau e faʻaliliu ai se tagata asiasi i se tagata faʻatau, e tatau ona e malamalama pe fa'afefea ona aoga le tau mo le mauaina ma pe fa'afefea ona fa'aoga lelei. I AdWords, e mafai ona e fa'aogaina le 'upega tafa'ilagi e fuafua ai le tau ile mauaina. Na'o le fa'aofiina o fa'aupuga po'o se lisi o fa'aupuga e va'ai ai le fa'aaliga o le tele o le tau e te fa'aliliuina ai tagata asiasi ta'itasi.. Ona, e mafai ona e fa'aopoopo lau tauofo se'ia o'o ile CPA mana'omia.

Ole tau ile liua ole tau atoa ole fa'atupuina o fefa'ataua'iga mo se fa'asalalauga fa'apitoa e vaevaeina ile numera o suiga. Faataitaiga, afai e te faaalu $100 i luga o se faʻasalalauga faʻasalalauga ma naʻo le lima liliu mai, o lau CPC o le a $20. O lona uiga e te totogia $80 mo le liua e tasi mo tagata uma 100 vaaiga o lau fa'asalalauga. O le tau i le liua e ese mai le tau ile kiliki, aua e sili atu le lamatia i luga o le faʻasalalauga faʻasalalauga.

Pe a fuafuaina le tau o lau faʻasalalauga faʻasalalauga, o le tau i le liua o se faʻailoga taua o le tamaoaiga ma le faʻatinoga o au faʻasalalauga faʻasalalauga. O le faʻaaogaina o le tau i le liua e fai ma au faʻailoga o le a fesoasoani ia te oe e taulaʻi atu i lau fuafuaga faʻasalalauga. E avatu ai fo'i ia te oe se lagona o le fa'atelega o aga a tagata asiasi. Ona, fa'atele lou fua faatatau o lo'o iai nei i le afe. O le a e iloa pe o lau fa'aupuga o lo'o i ai nei o lo'o fa'atupuina le tele o ta'ita'i e fa'amaonia ai se tau fa'aopoopo.

Tau ile kiliki vs maualuga tauofo

E lua ituaiga autu o faiga tauofo mo Adwords: tusi fa'ata'ita'i ma le Fa'aleleia o tau ile Kiliki (ECPC). O tauofoga tusilima e mafai ai ona e setiina se tau maualuga CPC mo upu autu taitasi. O auala uma e lua e mafai ai e oe ona faʻaleleia le faʻaogaina o faʻasalalauga ma pulea po o fea upu autu e faʻaalu atili ai tupe. Fa'ailoga tusilima e mafai ai ona e maua ni fuafuaga fa'atasi ai ma fa'asalalauga ROI ma fa'amoemoega fa'atatau i pisinisi.

A'o maualuga tauofo e mana'omia ina ia mautinoa le maualuga o le fa'aalia, o tau maualalo e mafai ona afaina ai lau pisinisi. O le maualuga o le tauofoga mo ofisa loia fa'alavelave fa'afuase'i e ono maua ai le tele o pisinisi nai lo le tau maualalo mo totini Kerisimasi. E ui o auala uma e lua e aoga i le faʻateleina o tupe maua, latou te le maua i taimi uma taunuuga manaomia. E taua le maitauina o le tau maualuga i le kiliki e le faʻaliliuina i se tau mulimuli; i nisi tulaga, o le a totogi e le au fa'asalalauga se tau maualalo ina ia mafai ona o'o i le Ad Rank thresholds ma sili atu i le tauva i lalo ifo.

O tauofoga tusilima e mafai ai ona e setiina se paketi i aso taitasi, fa'ailoa mai se tau maualuga, ma otometi le faiga o tauofoga. Otometi tauofo e mafai ai e Google ona otometi ona fuafua le tau maualuga mo lau fa'asalalauga e fa'atatau i lau paketi. E mafai fo'i ona e filifili e tu'uina atu ma le lima tauofo pe tu'u le tauofoga ile Google. O tauofoga tusilima e te maua ai le pule atoatoa i au tauofoga ma fa'atagaina oe e siaki pe fia le aofa'i e te fa'aalu i kiliki.

Malaga lautele

Ole ituaiga fa'afetauiga masani ile Adwords ole fa'atusa lautele, fa'atagaina oe e fa'aali fa'asalalauga pe a faia se su'esu'ega mo se fa'aupuga o lo'o iai so'o se upu po'o fasifuaitau i lau fuaitau autu.. E ui o lenei ituaiga faʻatusatusaga e mafai ai ona e oʻo atu i le tele o tagata maimoa e mafai, e mafai foi ona fesoasoani ia te oe e maua ai upu autu fou. O se faʻamatalaga puupuu lea o le mafuaʻaga e tatau ai ona e faʻaogaina faʻasalalauga lautele i Adwords:

E fa'aopoopo le fetuutuunaiga lautele i au upu fa'atasi ma se “+.” O lo'o ta'u atu ia Google o lo'o iai se va'aiga vavalalata o le upu autu e fa'aalia ai lau fa'asalalauga. Faataitaiga, pe afai o lo'o e taumafai e fa'atau atu tusi malaga, e te le mana'o e fa'aoga se fa'afesuia'i fa'atusa lautele mo na upu autu. Peitai, pe afai o loʻo e tulimataʻia oloa poʻo auaunaga faʻapitoa, e tatau ona e fa'aogaina le fetaui tonu, lea e na'o le fa'aosoina o lau fa'asalalauga pe a su'e tagata mo upu tonu.

A'o fa'atusatusaga lautele o le fa'aupuga sili ona aoga mo le toe maketiina, e le o se filifiliga sili mo kamupani uma. E mafai ona taʻitaʻia ai kiliki le talafeagai ma e mafai ona matua faʻalavelaveina lau faʻasalalauga faʻasalalauga. E lē gata i lea, Google ma Bing e mafai ona faʻamalosi i le tuʻuina o faʻasalalauga. E pei o lea, e te manaʻo e faʻamautinoa o loʻo faʻaalia au faʻasalalauga i tagata faʻaoga talafeagai. E ala i le faʻaogaina o le faʻaogaina o le au maimoa i Adwords, e mafai ona e pulea uma le leo ma le lelei o au au maimoa. E mafai ona fa'atapula'aina upu fa'atusa lautele i ituaiga fa'asalalauga fa'apitoa, e pei o totonu o le maketi po'o le toe fa'atauina tagata maimoa.

Fa'aopoopo vala'au

E mafai ona e fa'aopoopoina fa'aopoopoga Vala'au i au fa'aupuga a le Adwords e fa'ateleina ai suiga. E mafai ona e fa'atulagaina e fa'aalia pe a tatagi lau telefoni po'o le taimi e su'e ai se upu fa'apitoa. Peitai, e le mafai ona e fa'aopoopoina fa'aopoopoga Valaau pe afai e fa'atapula'aina au fa'asalalauga i le Fa'aaliga Fa'aaliga po'o Fa'asalalauga Lisi o Oloa. O lo'o lisiina i lalo nisi o fautuaga e fa'aopoopo ai Fa'aopoopo Valaau i au fa'aupuga a le Adwords. E mafai ona e amata i Adwords i aso nei. Na'o le mulimuli i laasaga nei e fa'ateleina ai lou fua faatatau liliu.

Ole fa'aopoopoga ole vala'au e galue ile fa'aopoopoina o lau numera telefoni ile fa'asalalauga. O le a fa'aalia i fa'ai'uga su'esu'e ma fa'amau CTA, faapea foi i luga o sooga. O le fa'aopoopo fa'aopoopo e fa'atuputeleina ai le fa'aogaina o tagata fa'atau. Sili atu 70% o tagata su'esu'e feavea'i latou te fa'aogaina le kiliki-i-valaau foliga e fa'afeso'ota'i ai se pisinisi. I le male, 47% o tagata su'esu'e feavea'i o le a asiasi i le tele o fa'ailoga pe a uma ona fai le vala'au. O lea, fa'aopoopoga telefoni o se auala sili lea e pu'eina ai tagata fa'atau.

A e faʻaogaina faʻaopoopoga telefoni ma Adwords, e mafai ona e fa'atulagaina e fa'aalia i na'o itula patino. E mafai fo'i ona e fa'agaoioia pe fa'amalo le fa'alauteleina o le telefoni. Faataitaiga, pe afai o oe o se faleaiga pizza i Chicago, e mafai ona fa'aalia fa'asalalauga fa'aopoopo vala'au mo tagata asiasi e su'e pisa loloto. E mafai e tagata asiasi i Chicago ona tapuni le ki o le valaau pe kiliki i luga o le upega tafaʻilagi. Pe a faʻaalia le faʻaopoopoga o le telefoni i luga o se masini feaveaʻi, o le a tuuina atu le faamuamua i le numera telefoni pe a faia le sailiga. O le faʻaopoopoga tutusa o le a faʻaalia foi i luga o PC ma papa.

Fa'aopoopo nofoaga

E mafai e se tagata fai pisinisi ona manuia mai faʻaopoopoga nofoaga e ala i le faʻatatauina o tagata faʻatau i la latou eria. E ala i le fa'aopoopoina o fa'amatalaga nofoaga i a latou fa'asalalauga, e mafai e se pisinisi ona faʻateleina savali-in, fa'atauga i luga ole laiga ma fa'atauga, ma sili atu ona o'o atu i ana tagata fa'atatau. I le male, ua uma 20 pasene o su'esu'ega e mo oloa fa'apitonu'u po'o tautua, e tusa ai ma suʻesuʻega a Google. Ma o le faʻaopoopoga o faʻaopoopoga o nofoaga i se sailiga suʻesuʻega ua faʻaalia e faʻateleina ai le CTR e pei o 10%.

E fa'aoga fa'aopoopoga nofoaga, muamua fa'amaopoopo lau Places account ma AdWords. Pe 'a uma lena, toe fa'afou lau mata'itusi Fa'aopoopo Nofoaga. Afai e te le va'aia le fa'aopoopoga o le nofoaga, filifili ma le lima. I le tele o tulaga, e tatau ona tasi le nofoaga. A leai, e tele nofoaga e ono aliali mai. O le fa'aopoopoga o nofoaga fou e fesoasoani i tagata fa'asalalau e fa'amautinoa e talafeagai a latou fa'asalalauga i nofoaga o lo'o latou tulimata'i. Peitai, e sili atu le faʻaogaina o le faʻaogaina pe a faʻaogaina faʻaopoopoga nofoaga.

O fa'aopoopoga nofoaga e fa'apitoa mo pisinisi o lo'o iai se nofoaga fa'apitoa. I le fa'aopoopoina o se fa'aopoopoga o nofoaga, e mafai e tagata su'esu'e ona maua fa'atonuga ile nofoaga ole pisinisi mai le fa'asalalauga. O le fa'aopoopoga e utaina Google Maps mo i latou. E le gata i lea, e lelei tele mo tagata fa'aoga feavea'i, e pei ona maua i se suesuega talu ai nei 50 pasene o tagata fa'aoga telefoni feavea'i na asiasi i se faleoloa i totonu o se aso o su'esu'ega i luga o se telefoni. Mo nisi fa'amatalaga, vaʻai Faʻaopoopoga Nofoaga i Adwords ma amata faʻatinoina i lau fuafuaga tau maketi.

Atonu ua e faalogo i Google Adwords, le fa'asalalauga fa'asalalauga mai Google. Ae, do you know how to use it to maximize your profit? E aoga mo amataga? O nisi nei o fautuaga. O se meafaigaluega sili lea mo maketi numera, aemaise lava amataga. Ae e mafai ona taugata. Faitau faʻatasi e aʻoaʻo atili e uiga i lenei meafaigaluega mamana. O lo'o lisiina atu i lalo nisi o ona lelei ma le le lelei. Pe mo lau amataga poʻo se pisinisi faʻavae, Adwords ei ai ona lelei ma le le lelei.

Google Adwords is Google’s advertising platform

While it’s no secret that Google is a huge player in the advertising space, e le iloa e tagata uma le faʻaogaina lelei o meafaigaluega a le kamupani. O lenei tusiga o loʻo vaʻavaʻai i auala eseese e mafai ai ona e faia le tele o meafaigaluega faʻasalalauga a Google. Afai e te fou ile Google AdWords, o se iloiloga vave o mea o loʻo aofia ai. A maeʻa ona e aʻoaʻoina e uiga i meafaigaluega, o le ae maua se manatu sili atu pe faʻafefea ona faʻateleina le manuia o lau pisinisi.

Google AdWords e galue e pei o se fa'atautu'i lea e tauofo ai pisinisi mo le tu'uina i taunu'uga o masini su'esu'e. O lenei faiga e fesoasoani i kamupani ia maua le tulaga maualuga, feoaiga talafeagai. E filifilia e le au fa'asalalauga se paketi ma fa'amatalaga fa'atatau, ma e mafai ona fa'aopoopo se numera telefoni po'o feso'ota'iga i le itulau autu o le upega tafa'ilagi. Faataitaiga, let’s assume that a user searches for “red shoes.” They see several ads from different companies. E totogi e tagata fa'asalalauga ta'itasi se tau fa'apitoa mo le tu'uina o fa'asalalauga.

Pe a filifilia le ituaiga faʻasalalauga saʻo, e taua le mafaufau i le tau ile kiliki. O le aofa'i lea e te totogia mo fa'aaliga ta'i afe uma. E mafai fo'i ona e fa'aogaina le tau ile fa'atasiga, o lona uiga e te totogia taimi uma e kiliki ai e se tasi lau faʻasalalauga ma faʻamaeʻaina se gaioiga patino. E tolu ituaiga o faʻasalalauga ma Google Ads: su'e fa'asalalauga, fa'aalia fa'asalalauga, ma fa'asalalauga vitiō. O fa'asalalauga su'esu'e e iai fa'amatalaga, ata, ma ata vitio. E fa'aalia i luga o itulau uepi i totonu ole fa'aaliga fa'aaliga a Google. O vitio o faʻasalalauga pupuu, masani ono i 15 sekone, ma fa'aalia i luga ole YouTube.

O le auala e galue ai Google Ads e faʻavae i luga o le totogi-pe-kiliki (PPC) fa'ata'ita'iga. O lo'o fa'atatau e le au fa'asalalauga fa'aupuga fa'apitoa i Google ma faia ni tauofoga mo nei fa'aupuga. Latou te tauva mo nei upu autu ma isi maketi. Ole tau ole tau e masani lava ona fa'avae ile tau maualuga. Ole maualuga ole tauofo, sili atu le fa'atulagaina. O le tele o fa'asalalauga e maua e se pisinisi, o le maualalo o le tau ile kiliki.

Ina ia faʻateleina le aoga o Google Ads, e taua le malamalama pe faʻafefea ona faʻavasega faʻasalalauga. E mafai ona fa'aalia fa'asalalauga i itulau o su'esu'ega, i luga o itulau uepi ile Google Display Network, ma i luga o isi upega tafaʻilagi ma polokalama. O fa'asalalauga e mafai ona fa'atatau i ata po'o tusitusiga, ma o le a faʻaalia i tafatafa o mea e talafeagai. E lē gata i lea, e mafai ona e fa'avasegaina fa'asalalauga e ala i le fa'atatauina o la'asaga 'ese'ese o se fa'atau fa'atau.

It’s ideal for startups

In the age of the internet, o lo'o sailia e pisinisi ni auala fou e o'o atu ai i tagata fou. O le tulaʻi mai o polokalame faʻavavevave o se faʻataʻitaʻiga lelei o lenei mea. Startups e masani ona faʻamalosia e galulue mai avanoa faʻasoa ofisa. I le faafesuia'i o sea umia tutusa i totonu o le kamupani, o nei tagata teu tupe e naunau e tuʻuina atu i se tulaga maualuga o lamatiaga. E le gata i lea, fa'avavevave fesoasoani i amataga e aloese ai mai tau o lo'o fa'atupuina e se pisinisi masani. O nisi nei o faʻamanuiaga o le faʻaaogaina o se polokalama faʻavave.

It’s highly scalable

What makes a company scalable? O le tali o atina'e tetele, a o faateleina le fua o se auaunaga. Faatasi ai ma IaaS, e te totogia le tele o le gafatia e aunoa ma le fa'atupuina o tau fa'aopoopo mo meafaigaluega, fa'afouga polokalame, poʻo le faʻateleina o le eletise. Ma fa'atasi ai ma le cloud computing, e mafai ona e mauaina au faʻamatalaga mai soʻo se mea. E manino lava le lelei. Faitau faʻatasi e aʻoaʻo pe faʻapefea ona aoga lenei ituaiga atinaʻe i lau pisinisi. O loʻo lisiina i lalo auala e lima e mafai ai e lau pisinisi ona faʻaogaina auaunaga o loʻo avanoa i le ao.

Polokalama e avea o se auaunaga, poo le SaaS, o lo'o fa'apipi'iina i luga o le ao lea e talimalo i luga ole laiga e se tagata fa'atau atu lona tolu. E mafai ona e mauaina le polokalama e ala i se upega tafailagi. Aua e pulea totonugalemu, Au'aunaga SaaS e maualuga le fa'aogaina. E lē gata i lea, O oloa a SaaS e fetuutuunai ma faʻalauteleina aua latou te le manaʻomia le faʻapipiʻiina i masini taʻitasi. Ole mea lea e fa'atauaina fa'apitoa mo 'au fa'asalalau fa'avaomalo. Ma talu ai latou te le manaʻomia le bandwidth, e le tatau ona popole tagata e uiga i fa'afouga polokalame.

It’s expensive

If you’re worried that it’s too expensive, e le na o oe. E toʻatele tagata e iai foʻi lea popolega: “It’s expensive to run Adwords.” While you don’t need to spend $10,000 masina e va'ai ai i'uga, atonu e foliga mai o se galuega taufaafefe. Peitai, e tele auala e faʻaitiitia ai lau tau ile kiliki e aunoa ma le gau o le faletupe. E ala i le mulimuli i nai tulafono faigofie, e mafai ona e maua i'uga sili ona lelei mo se tala fa'atatau o tupe.

O le mea muamua e tatau ona e faia o le suʻeina lea o le tau o le Google AdWords. I totonu 2005, o le averesi tau i le kiliki sa $0.38 sene. E 2016, ua oso i luga lenei tau $2.14, ma e foliga mai e le toe alu i lalo i se taimi vave. O se loia, faataitaiga, e mafai ona faamoemoe e totogi $20 ia $30 i le kiliki. Ae afai e le mafai ona e totogia le tele, atonu e te mana'o e su'e nisi mea.

E i ai le tele o laasaga i le pulega a Adwords. E aofia ai le fuafuaina o upu autu, tauofoga, and re-marketing. O le faʻaaogaina o se au faʻatauga a le Adwords e mafai ona fesoasoani ia te oe e maua le tele mai lau faʻasalalauga. Aoao pe faapefea ona amata i le aso! O nisi nei o vaega taua e mafaufau i ai. Fiafia i le faipaaga ma se au maketi PPC faʻamaonia? Siaki lenei tusiga mo fautuaga ma togafiti. O le a e fiafia na e faia!

Totogi ile kiliki (PPC)

Totogi ile kiliki (PPC) fa'asalalauga o se ituaiga o fa'asalalauga e mafai ai ona e fa'aali sa'o au fa'asalalauga i tagata o lo'o su'esu'e ma le malosi mo au oloa po'o au'aunaga.. E aoga tele le faʻasalalauga a le PPC pe afai e mafai ona e faʻaogaina tagata o loʻo vaʻavaʻai malosi mo se mea e te ofoina atu. Peitai, e tatau ona e nofouta e mafai ona taugata. O nai fautuaga nei mo le faia o le tele o lau faʻasalalauga faʻasalalauga PPC:

Seti se paketi. O le tele o tagata e ana pisinisi e amata i se aofaiga patino e faʻaalu i luga o le faʻasalalauga faʻasalalauga, ae ao faaputuputu numera, e mafai ona e fetuunai le aofaiga. A $200 fa'atau atonu e na'o le lua kiliki, a o a $2 kiliki e mafai ona iu i se $20 fa'atau. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. Afai o loʻo e taumafai e aapa atu i se numera tele o tagata, mafaufau e fa'aoga upu le lelei e taofia ai au fa'asalalauga mai le fa'aofiina i fa'ai'uga o su'esu'ega.

Afai e te le mautinoa pe o le a le ituaiga faʻasalalauga e faʻaaoga, e mafai ona e amata la'ititi ma fa'ata'ita'i 'ese'ese upu ma fa'aupuga se'ia e maua le mea e sili ona fetaui mo lau pisinisi. O le PPC e faʻatagaina oe e faʻataʻitaʻi i upu eseese ma faʻasalalauga seia e maua se auala e maua ai tupe maua. E tele foi polokalame PPC e leai se totogi ma taugofie, o lea e mafai ai ona e suʻeina filifiliga eseese aʻo leʻi faʻatupeina tupe tetele. Ae o le ki o le faʻamautinoa o loʻo e faʻaogaina le ituaiga saʻo o faʻasalalauga PPC e oʻo atu i le tele o tagata.

upu autu

When targeting the right audience with Adwords, e taua tele le va'ai i tua atu o fa'amatalaga lautele o le a su'eina e lau au maimoa. O le le aofia ai o faaupuga lautele e mafai ona vavaeeseina nisi o tagata faatau mai lau fa'atau fa'atau. Nai lo lena, tusi mea e fesoasoani e taʻitaʻia ai tagata faʻatau i le malaga atoa a le tagata faʻatau. E mafai foi ona faataatia ai faavae mo mafutaga umi. O nisi nei o fautuaga e fesoasoani ia te oe e su'e upu sa'o mo lau fa'asalalauga.

Tulaga tasi, e tatau ona e iloa le fa'avasegaina o au upu autu. O se auala lelei e fai ai lenei mea o le fa'avasegaina o upu fa'atatau i vaega eseese. I le faia o lenei mea, e mafai ona e tusia fa'asalalauga fa'atatau mo le tele o upu autu i le taimi e tasi. O le a fesoasoani lea ia te oe e fa'atumauina le fa'atulagaina o fa'amaumauga ma fa'atumauina mo Sikoa Tulaga Maualuga. E amata, filifili se upu fa'aupuga e sili ona fa'amatala au oloa po'o au'aunaga. O lenei auala, e mafai ona e o'o atu i fa'amoemoega agava'a mulimuli ane ile fa'atauga fa'atau.

Aua le fa'aogaina upu autu e tasi. Latou te matele atu e matua lautele. Fuaiupu uumi, pei o le “tu'uina atu pusa fuala'au fuala'au,” are more targeted. O nei fasifuaitau e tosina mai ai tagata sa'o. O le fa'aogaina o fa'aupuga ta'itasi e ono fa'aletonu, aemaise lava pe a fa'aogaina e au tagata fa'atau upu eseese mo lau oloa po'o au'aunaga. E tatau ona e lisiina fesuiaiga o au upu autu, e aofia ai upu felafolafoa'i, isi sipelaga, fa'aliliuga tele, ma sipelaga masani e sese.

Tauofoga

The first step in bidding on Adwords is choosing your ad copy and message. O mea nei e tolu e a'afia ai le tu'uina o au fa'asalalauga ile itulau ole su'esu'ega a Google. Le tau ile kiliki (CPC) auala e sili ona lelei mo le faʻauluina o tagata faʻatau faʻatatau, ae e le aoga tele mo 'upega tafaʻilagi e maualuga le tele o fefaʻatauaiga i aso taitasi. Ole tauofoga CPM ole isi filifiliga, ae na'o le fa'aoga i luga ole Fa'aaliga Fa'aaliga. O fa'asalalauga CPM e fa'aalia soo i luga ole upegatafa'ilagi feso'ota'i e fa'aalia ai fa'asalalauga AdSense.

Google e ofoina atu le tele o filifiliga mo le fetuunaiga o au tauofo. O se tasi o auala e fai ai se fetuunaiga o tauofoga o le fetuutuuna'i ma le lima o upu autu taitasi. Ole aofa'iga ete setiina mo uputa'i ta'itasi o le a le a'afia ai le aofa'iga o tala fa'atatau o tupe. Google o le a fa'ailoa atu foi ia te oe le tele o tupe e fa'aalu i fa'asalalauga ta'itasi, ae o le aofaʻi e faʻatatau ia te oe. There are two types of keyword bid adjustments – manual and automated. O le fa'amoemoe ia fa'aalia lau fa'asalalauga i fa'ai'uga su'esu'e ma le tau maualalo ile kiliki.

O le isi auala e fa'aititia ai au tauofo o le fa'ateleina lea o lau togi lelei. Ole sikoa lelei ole fa'atatau ole aoga ole fa'asalalauga. E le fa'aogaina lea fa'atatau ile fa'agasologa ole fa'atautu'i, ae e fesoasoani e iloa ai ou faigata e foliga maualuga i luga o le lisi. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google fa'aaoga le maualuga CPC metric e fa'atonutonu ai le aofa'i o tupe e te totogiina mo kiliki ta'itasi.

Toe maketiina

Re-marketing is a good option for advertisers who want to reach more people with their message. Faatasi ai ma le toe maketiina, o le a fa'aalia au fa'asalalauga i luga o saite na asia talu ai nei e au tagata fa'atau. Ae, ia nofouta e ono aliali mai i luga o saite e le fesoʻotaʻi ma lau pisinisi. O lona uiga e tatau ona e setiina se fa'aesea mo le saite e aloese ai mai le so'ona fa'aalia po'o ni fa'amatalaga o fa'alavelave. Ae o le a le toe maketiina?

Toe maketiina o se faaupuga faʻaaogaina ile maketi i luga ole laiga, ma e fa'atatau i fa'asalalauga fa'atatau i tagata ua leva ona fiafia i oloa ma au'aunaga e te ofoina atu. O nei fa'asalalauga e toe lafo i tagata lava e tasi, ma o tagata fa'atau tutusa e ono toe kiliki i latou. E lelei le toe maketiina ma le Facebook, Adwords, ma isi ituaiga o faasalalauga i luga ole laiga. E tusa lava po o le a lau faʻataʻitaʻiga pisinisi, e tatau ona e mafaufau e faʻaaoga nei metotia e oʻo atu ai i tagata e foliga mai e avea ma au tagata faʻatau.

fetaui tonu

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. E mafai ai fo'i ona e va'ai pe fia ni kiliki o lo'o e fa'atupuina i fa'amatalaga su'esu'e eseese. I se faapuupuuga, e fetaui ma au upu su'esu'e ma upu e sili ona talafeagai. Afai o oe o se faioloa, o lona uiga o le sili atu ona patino oe i lau upu autu, sili atu. Ae o le a le aoga o le Exact Match i AdWords?

O upu fa'atusa sa'o sa fa'atapula'a i mata'upu e tutusa lelei ma le su'esu'ega, lea na fa'amalosia ai le au fa'asalalauga e fausia lisi o upu autu ma si'usi'u matua uumi. I tausaga talu ai nei, peita'i, Google ua fa'amama le algorithm e fa'atatau i le fa'asologa o upu, vavalalata vavalalata, fa'ailoga, ma lagona. I se isi faaupuga, Ua sili atu nei le sa'o o upu fa'atusa tonu nai lo se isi lava taimi. Ae o loo mamao lava i latou mai le atoatoa. E mafai lava ona aoga upu fa'atusa sa'o pe afai o lo'o e tulimata'ia se au maimoa fa'apitoa.

Ole fa'atusa sa'o ile Adwords e fa'atagaina oe e fa'aitiiti i lalo fesili su'esu'e e fa'atatau tonu. A'o fa'aitiitia ai feoaiga, o fefa'ataua'iga sa'o e iai le maualuga o le fa'aliliuga. Fa'aopoopo, aua o upu fa'atusa sa'o e matua'i talafeagai, latou fa'alelei fa'alilolilo lau Sikoa Tulaga. E sili ona aoga lenei mea mo faleoloa i luga ole laiga. O lea, ae e le o se auala sili lea e faʻateleina ai lau paketi faʻasalalauga, e aoga lava. O lea, amata i le aso!

upu fa'aletonu

When it comes to generating traffic, upu le lelei i Adwords e tutusa lava le taua ma upu masani masani. I le SEO, o le a filifilia e tagata upu autu latou te mananaʻo e faʻaalia ai, ae le o aliali mai mo tulaga tutusa. E ala i le faʻaogaina o upu le lelei i Adwords, o le ae poloka faʻasalalauga mai le faʻaalia mo faʻamatalaga suʻesuʻe e le talafeagai i lau faʻasalalauga. O nei upu autu e mafai foi ona maua ai taunuuga lelei, e tatau la ona e mautinoa e fa'aoga tatau.

E mafai foi ona e poloka faaupuga e le mafai ona liua i tagata faʻatau. O lesi foi mea, pe a e fa'asalalauina se fa'alaga ea Ninja, don’t use the term “air fryer” in your ads. Nai lo lena, use terms like “air fryer” pe “falai ea ninja” nai lo lena. A'o fa'aupuga lautele o le a fa'aosoina pea feoaiga, e te sefeina tupe pe afai e mafai ona e aloese uma mai. Pe a fa'aoga upu fa'aletonu, fa'amautinoa e fa'aoga na'o vaega fa'asalalauga po'o fa'asalalauga e te umia.

O upu fa'aletonu e mafai ona avea ma so'o se mea mai igoa ta'uta'ua i fa'aupuga fa'apitoa. Faataitaiga, ose fa'aupuga fa'atusa le lelei e ono taofia fa'asalalauga mai le fa'aalia mo su'esu'ega o lo'o iai upu tonu po'o fasifuaitau. E fesoasoani pe a fa'atau atu e lau pisinisi totini e fou ma aoga mo ta'aloga. Atonu e te mana'o e tu'u upu fa'atusa sa'o le lelei mo totini fa'amalosi, faataitaiga. E mafai fo'i ona e fa'atulaga upu fa'atusa sa'o le lelei e puipuia ai fa'asalalauga mai le fa'aalia mo fa'amatalaga patino su'esu'e.

Afai e te fou ile Pay-per-click advertising, atonu e te mafaufau pe faʻapefea ona faia le tele o Adwords. This article will introduce you to the basics of Pay-per-click advertising, e aofia ai su'esu'ega upu autu, tauofoga, ma togi lelei. O le a tuʻuina atu ai foʻi nisi o taʻiala mo le faʻaogaina o lenei meafaigaluega maketi mamana. E te aʻoaʻoina pe faʻafefea ona faʻateleina lau ROI ma faʻaleleia lou pito i lalo e ala i le faʻaogaina lelei o AdWords.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. O lenei taʻiala e tele lava e fesoʻotaʻi ma masini suʻesuʻe e pei ole Google ma Bing, ma o loʻo faʻaaogaina foi e ala o faasalalauga lautele. E aofia ai le totogiina o se kamupani i se aofa'iga ua uma ona fa'atulaga e fa'aalia ai lana fa'asalalauga i lalo o se fa'amatalaga su'esu'e. Peitai, talu ai e na'o tagata fa'asalalauga e totogi pe a kiliki e se tasi a latou fa'asalalauga, e tatau ona mafai ona latou ofoina atu le tau sili mo a latou tupe.

E lua ituaiga fa'avae o fa'asalalauga totogi-pe-kiliki: fua fa'atatau ma fa'avae tauofo. O auala uma e lua e mafai ona aoga mo pisinisi. Ina ia mafai ona filifili le faʻataʻitaʻiga saʻo totogi-per-kiliki, e tatau i le tagata fa'asalalau ona filifili muamua po oa latou sini. Aʻo faʻasalalauga i luga o masini suʻesuʻe o se auala sili lea e maua ai fefaʻatauaiga i la latou upega tafaʻilagi, e mafai ona fenumiai mo tagata amata. O loʻo i lalo nisi o faʻamatalaga o le a fesoasoani ia te oe e amata ai lenei fuafuaga faʻatau maketi.

O le tauofo i luga ole Google's search engine platform o se vaega taua o le mauaina o fefaʻatauaiga i lau 'upega tafaʻilagi. O tauofo e fa'atatau e Google e fa'atatau i upu fa'aupuga. Pe a su'e e se tasi se upu ma'oti po'o se fuaitau, o le a tu'uina atu ia i latou fa'asalalauga fa'asologa o oloa e fa'atatau i lo latou fa'amoemoe e fa'atau. O le maualuga o le kiliki, o le maualalo o le tau, ma o le sili atu o se tagata asiasi e kiliki i luga o lau faʻasalalauga.

One of the most important factors in Adwords’ CTR is the ad copy. O se kopi fa'asalalauga faatosina o le a fesoasoani ia te oe e tu matilatila ai i le tauvaga. Ose fa'asalalauga maualalo, ae o lesi foi itu, o le a sili atu tupe e te alu ai ma maua ai se tulaga maualalo o le Ad Rank. Ae, ma le auala sa'o, e mafai ona e fa'ateleina lau FMT. Ole itu taua lea ole fa'asalalauga totogi-pa-kiliki ile Adwords.

Su'esu'ega upu autu

Using buyer personas and researching their needs will help you target the right keywords for your business. O le fatuina o se tagata e fa'ailoa mai ai mea e mana'o ai se tagata fa'atau masani, o luitau latou te feagai, ma mea e aafia ai a latou filifiliga faatau. O lenei fa'amatalaga o le a ta'ita'ia ai lau su'esu'ega upu autu. O le taimi lava na e tusia ai lou tagata, fa'aoga meafaigaluega e filifili ai upu e pei ole Google Keyword Tool e su'esu'e ai upu fa'atatau. O nei meafaigaluega o le a fesoasoani ia te oe e faʻaitiʻitia i lalo se lisi umi o upu autu e sili ona maualuga le avanoa e faʻavasega ai.

O se tasi o vaega sili ona taua o suʻesuʻega autu mo AdWords o le malamalama i lau au maimoa. Manatua o le faʻatauga a se tagata faʻatau faʻatauga o le a eseese e faʻatatau i le ituaiga pisinisi ma mea latou te manaʻo e faʻatau. Faataitaiga, se kamupani fa'ailoga i Lonetona atonu e le o sailia se kamupani fa'ailoga i Niu Ioka po'o Los Angeles. O le a ese le malaga a le tagata faʻatau e faʻatatau i le ituaiga pisinisi, e taua tele la su'esu'ega upu autu.

Fa'aopoopo ile fa'aogaina ole Google Keyword Planner, e mafai fo'i ona e fa'aogaina isi meafaigaluega su'esu'e upu. Google's Keyword Planner meafaigaluega e sili ona aoga mo lenei mea. O lo'o fa'aalia ai le to'atele o tagata o lo'o su'eina le upu autu, o le a le tele latou te naunau e totogi, ma pe toafia tagata o loʻo suʻeina lena fuaitau patino. O lo'o fautua mai ai fo'i upu fa'aopoopo mo oe e su'esu'e. E fesoasoani ia te oe e fausia ni fa'asalalauga fa'atatau. O le taimi lava e te iloa ai ni nai upu autu lelei, e mafai ona e faʻaaogaina i lau faʻasalalauga.

Faʻaaogaina meafaigaluega e pei ole Alexa's Keyword Difficulty Tool o le a faʻatagaina oe e fuaina le tauvaga ma le pule a lau faʻailoga. O lenei meafaigaluega e tuʻuina atu i luga o upega tafaʻilagi taʻitasi se sikoa Power Competitive e faʻaalia ai le faʻatagaina o le saite i luga o se lisi o faʻamatalaga autu.. Fa'asoa o le Leo o se isi meafaigaluega sili mo le fuaina o le pule. Ole maualuga ole leo ole fa'ailoga, o le tele foi lea o le a manatu i ai o se pule. E mafai ona fesoasoani lenei mea ia te oe e faʻaleleia lou tulaga e ala i le faʻaleleia atili o le vaʻaia ma le pule.

Tauofoga

There are several ways to bid on traffic through Google’s Adwords program. O le auala sili ona taatele o le cost-per-click, lea e tau ai tagata fa'asalalauga na'o kiliki mai a latou fa'asalalauga. CPC o le auala sili ona taugata, ae e sili ona taugofie pe afai o loʻo e taumafai e faʻatatau i se au maimoa faʻapitoa. Afai o loʻo e taumafai e faʻateleina lau fefaʻatauaiga i luga o le upega tafaʻilagi, peita'i, e tatau ona e mafaufau ile tauofoga CPM. O lenei metotia o le a taugofie, ae na'o le fa'aalia o lau fa'asalalauga i le faitau selau afe o tagata.

E mafai ona e fa'ateleina lau fa'atagaga i luga o se upu fa'apitoa po'o se fuaitau e fa'ateleina ai lou avanoa e tosina mai ai tagata asiasi fou. E tatau fo'i ona e mafaufau i lau aofa'iga o sikoa lelei e iloa ai le tauofoga sili ona lelei. E faavae lenei mea i ni mea e tolu: anotusi o lau 'upega tafaʻilagi, kopi fa'asalalauga, ma mamanu itulau tulaueleele. Ole maualuga ole togi lelei, o le maualalo ole tau ile kiliki ole a mo oe. Peitai, o lenei filifiliga e le mo tagata uma. E matua fautuaina le mulimuli i taʻiala a Google ma faʻaalu le taimi e faʻaleleia ai lau faʻasalalauga.

E tatau ona e taumafai e seti se tauofo muamua e fa'asao. O le a tu'uina atu ia te oe le avanoa e fa'afetaui ai le tauofoga pe a e va'ai i se fa'ata'ita'iga i au fa'amaumauga. E tatau foi ona e faʻamoemoe e faʻamalieina faʻamoemoega a le tagata faʻasalalauga mo fua faʻatatau ma fefaʻatauaiga lelei. I le faʻaaogaina o lenei metotia, o le ae taofia le faʻaumatia avanoa faʻasalalauga ma aloese mai faʻasalaga mai Google. A o'o i faiga tauofo, e sili le tumau i mea e te iloa, ma mulimuli i se metotia faʻamaonia mo le faʻateleina o lau paketi.

Mulimuli, you should pay attention to your competitors’ tauofoga. Va'ai mata po'o fea 'upu e sili ona fa'atino mo i latou ma mea latou te ofoina atu. O le fa'aogaina o fa'amatalaga mai fa'asalalauga AdWords ua tuana'i o le a fesoasoani ia te oe e tu'ufa'atasia le tauofoga sili ona lelei. Ma, o le ae maua se manatu sili atu po o le a le ituaiga galuega e aofia ai. Ina ia manuia i faasalalauga totogi, e taua tele le mata'ituina o au fa'asalalauga ma tauofo. Afai e te manaʻo i lau faʻasalalauga e maua ai se ROI maualuga, e tatau ona e gauai atu i mea o loʻo faia e au tauva.

Sikoa lelei

Besides the click-through rate, o le togi lelei e fuafua foi i le fetaui o faʻasalalauga ma le poto masani o le itulau faʻaleleia. O fa'asalalauga fa'atasi ma fa'aupuga tutusa ma fa'asalalauga fa'asalalauga o le a eseese Su'ega Tulaga, fa'avae i luga o fa'asalalauga fa'alauiloa, itulau tulaueleele ma le fa'atatauina o tagata. O fa'asalalauga o le a fetu'una'i a latou Sikoa Tulaga pe a fa'asalalau, ma Google e mafaufau i le lua vaetolu o mea taua pe a faʻatatauina le togi. Afai o loʻo e faʻaogaina lelei le faʻatulagaina o tala ma fai le tele o suʻega, e faigofie ona e ausia se togi lelei o le ono pe fitu.

E ui atonu e foliga faigofie, ose Sikoa Tulaga maualalo e mafai ona sili atu lou tau nai lo se Sikoa Tulaga maualuga. Aua e faʻavae i luga o faʻamaumauga faʻasolopito, e mafai e lau fa'asalalauga ona ausia se Sikoa Tulaga maualuga e tusa lava pe le o se tauvaga maualuga. O le mea e lelei ai, Google e tu'uina atu fa'amatalaga i mea e fa'amoemoeina, o lea e mafai ai ona e fa'amalieina lau fa'asalalauga e maua ai le sikoa QA aupito maualuga. E ala i le malamalama po'o a mea e a'afia ai le Su'ega Tulaga o lau fa'asalalauga, e mafai ona e faʻaleleia au faʻasalalauga ma maua le tele o mea mai lau paketi faʻasalalauga.

O le fetaui lelei o upu autu o se vaega taua tele i le fuafuaina o le Sikoa Tulaga, ma e tele mea e mafai ona e faia e faaleleia atili ai lau. O le fa'atatauina o se vaega tele, o lea taumafai e faʻaoga upu autu e fetaui ma lau upega tafaʻilagi. O le maualuga o le tulaga talafeagai, o le maualuga foi lea o lau Sikoa Tulaga. Faataitaiga, pe afai o lo'o e fa'alauiloaina se 'upega tafa'ilagi e-commerce, taumafai e taulai atu i upu autu talafeagai e fesoʻotaʻi ma lau niche.

E taua foi le lanu o le faamau ma upu i luga o le ulutala o le itulau. O suiga i nei elemene e mafai ona faʻateleina fua o le liua. Legal Claimant Services, o lesi foi mea, faateleina lo latou fua faatatau liua e 111.6% ina ua uma ona suia le ulutala i luga o latou upega tafaʻilagi. E tele auala e fa'aleleia ai lau togi lelei ole Adwords, ae sili ona taua, e tatau ona e nofouta i mea autu e fuafua ai. O mea nei e tolu e tatau ona faʻatalanoa uma pe afai e te manatu mamafa i le faʻateleina o lau togi lelei.

Toe tulimata'i

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. Faatasi ai ma le toe tulimata'i, e mafai ona e fa'aalia fa'asalalauga i tagata asiasi patino na asiasi i lau 'upega tafa'ilagi. O le a fa'aalia au fa'asalalauga i luga o le Google Display Network i nei tagata asiasi. Peitai, ia maua le tele o fa'amanuiaga mai le toe fa'atatauina, e tatau ona e vaeluaina au tagata asiasi i luga o le upega tafaʻilagi. Ina ia faia lenei mea, e mafai ona e faʻatusatusa le faitau aofaʻi ma faʻaoga se meafaigaluega faʻavae.

O le faʻaaogaina o le toe faʻaleleia e ala i Adwords o se auala sili lea e faʻafesoʻotaʻi ai ma tagata faʻatau, ma aapa atu i mea fou. Fa'asalalauga tu'u i luga o lau 'upega tafa'ilagi e ala i Google Adwords tu'u fa'ailoga Fa'amau i itulau o lau 'upega tafa'ilagi, ina ia toe vaʻaia i latou e tagata na asiasi i lau 'upega tafaʻilagi. O lenei metotia e mafai ona faʻaogaina i luga o faʻasalalauga lautele, e aofia ai le Facebook ma le Twitter. Mo i'uga aupito maualuga, toe fa'atatau e tatau ona avea ma vaega masani o lau fuafuaga fa'apisinisi.

E mafai ona e fatuina lisi a le au maimoa e faʻavae i luga o gaioiga faʻapitoa ma mea e fiafia i ai tagata asiasi i luga o le upega tafaʻilagi. Faataitaiga, pe afai o lau 'upega tafaʻilagi e faʻatatau i tagata e faʻaogaina Gmail, e mafai ona e taulaʻi i latou i faʻasalalauga e fetaui ma latou Google accounts. E mafai foʻi ona e faʻaogaina faʻasalalauga masani e fetaui ma tuatusi imeli o tagata asiasi i luga o le upega tafaʻilagi. E mafai fo'i ona e fa'aogaina su'esu'ega fa'aliliu e fa'atatau i itulau fa'apitoa, pei o itulau o oloa, e fa'ateleina lou toe maua mai i tupe teufaafaigaluega. E ala i le tuufaatasia o nei auala e lua, e mafai ona faʻateleina lou aoga e ala i le toe faʻatulagaina ma Adwords.

A uma loa ona vaevaeina lau au maimoa, e mafai ona e faʻatulagaina se faʻasalalauga toe faʻaogaina e faʻaaoga ai le fesoʻotaʻiga faʻasalalauga a Google. O le auala sili mo le toe faʻatulagaina ma Adwords o se tasi e aoga mo lau 'upega tafaʻilagi ma lau pisinisi. E mafai ona e taulaʻi i lau au maimoa e ala i faʻasalalauga eseese, e aofia ai le Google Display Network, YouTube, polokalame Android, ma isi mea. O le fa'aaogaina o se fa'ata'ita'iga toe fa'atatau e fesoasoani ia te oe e fuaina ai le tau o fa'asalalauga ta'itasi ma po'o fea auala e sili ona aoga mo lau pisinisi..