Month: Aukuso 2022

There are many aspects to be aware of when using Adwords. Tau ile kiliki, Sikoa lelei, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Sikoa lelei

Adwords’ Tulaga lelei (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. E lē gata i lea, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Fa'alagolago i lau pisinisi, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, upu autu, ma itulau tulaueleele. If the Quality Score is high, your ad will be highly relevant to the keyword. I le isi itu, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. E faapena foi, the ad copy should be catchy but should not stray from the theme. I le male, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

I se faapuupuuga, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Peitai, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” pe “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Faalaua'itele, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

upu fa'aletonu

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Peitai, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Faataitaiga, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Peitai, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Faatasi ai ma le tele o faʻamanuiaga a Google Adwords o le otometi lava e fetaui ma faʻasalalauga’ fa'asalalauga anotusi i itulau a le tagata tala'i. Adwords faʻatagaina tagata faʻasalalauga e faʻateleina fefaʻatauaiga i luga o latou upega tafaʻilagi ma faʻasoa tupe maua ma le tagata lomitusi. E fesoasoani fo'i i le au fa'asalalau e fa'atupe a latou mataupu e ala i le mata'ituina o kiliki fa'asese. A'oa'o atili e uiga i Adwords ma ona fa'amanuiaga. I le isi itu, asiasi ile Google's Adwords support website e aoao atili. E leai se totogi ma aoga tele!

PPC fa'asalalauga

E le pei o fa'asalalauga fa'aaliga masani, PPC faʻasalalauga i luga ole Google's Adwords platform e faʻaaogaina se faʻatauga lona lua e fuafua ai le CPC. E tu'uina atu e se tagata tauofo se aofa'iga (ta'ua o le “tauofo”) ona fa'atali lea e va'ai pe ua filifilia a latou fa'asalalauga mo le fa'aaliga. A latou manuia, o latou fa'asalalauga e fa'aalia i le itulau su'esu'e i'uga. E mafai e tagata fa'asalalauga ona fa'atatau i nofoaga ma'oti po'o masini, ma e mafai ona latou setiina suiga tauofo i nofoaga.

Mo i'uga aupito maualuga, e tatau ona fa'avae se fa'ailoga manumalo a le PPC i luga o su'esu'ega fa'aupuga ma le fa'atūina o se itulau tulaueleele e fa'asilisiliina mo lena fa'aupuga. O fa'asalalauga talafeagai e maua ai tau maualalo, talu ai o Google e naunau e totogi fa'aitiitiga mo fa'asalalauga talafeagai ma se itulau fa'amalieina o le tulaueleele. Vaevae fa'asalalauga, faataitaiga, e mafai ona fa'atuputeleina le fua o le kiliki ma le Sikoa Tulaga o au fa'asalalauga. Ma mulimuli ane, o le sili atu ona talafeagai ma lelei le fuafuaina o lau faʻasalalauga, o le a sili atu le manuia o lau faʻasalalauga PPC.

PPC faʻasalalauga o se meafaigaluega mamana mo le faʻalauiloaina o lau pisinisi i luga ole laiga. E fa'atagaina ai le au fa'asalalauga e fa'atatau i se au maimoa fa'apitoa e fa'atatau i lo latou fiafia ma le fa'amoemoe. E mafai ona latou fa'atulagaina a latou fa'asalalauga i nofoaga fa'afanua fa'apitoa, masini, taimi o le aso, ma masini. Fa'atasi ai ma le fa'atatau tonu, e faigofie ona e oʻo atu i se faʻasalalauga maualuga ma faʻateleina le aoga o lau faʻasalalauga faʻasalalauga. Peitai, e le tatau ona e faia na o oe, aua e mafai ona iu ai ina gau. E mafai e se tagata tomai faapitoa ona fesoasoani ia te oe e faʻamalieina lau faʻaupuga PPC e faʻateleina le toe faʻafoʻi mai o lau tupe teufaafaigaluega.

Google Adwords

Ina ia maua le faʻaaliga e ala ile Google AdWords, e tatau ona e filifilia upu autu ma seti se tau maualuga. Na'o fa'asalalauga fa'atasi ma fa'aupuga e feso'ota'i ma lau pisinisi o le a fa'aalia pe a fa'aogaina e tagata ia fa'aupuga. O nei fa'aupuga e foliga mai e ta'ita'i atu i suiga. Peitai, e iai nisi mea e tatau ona mafaufau i ai a o leʻi amataina lau faʻasalalauga. O lo'o i lalo nisi o fautuaga mo le manuia. O nei mea e le faʻatatau e sui ai au taumafaiga SEO. Ae e mafai ona latou fesoasoani ia te oe e maua le tele mai lau faʻasalalauga faʻasalalauga.

Iloa lau au maimoa ma fatuina kopi faʻasalalauga e faʻamalosi ma talafeagai. O le kopi faʻasalalauga e te tusia e tatau ona faʻavae i luga o au suʻesuʻega maketi ma mea e fiafia i ai tagata faʻatau. Google e ofoina atu fautuaga ma faʻataʻitaʻiga tusitusiga faʻasalalauga e fesoasoani ia te oe e tusi se kopi faʻasalalauga puʻe. A uma loa ona e faia lenei mea, e mafai ona e ulufale i lau fa'amatalaga tau pili, tulafono fa'alauiloa, ma isi fa'amatalaga. O lau faʻasalalauga o le a faʻasalalau i luga ole upega tafaʻilagi a Google i totonu 48 itula.

E lē gata i lea, e mafai ona e faʻaogaina le vaega faʻatonutonu i Adwords e faʻatatau i nofoaga o loʻo avea ma vaega o le Google network. O lenei metotia ua lauiloa o le Site-Targeting. E mafai fo'i ona e fa'aalia fa'asalalauga i tagata fa'aoga ua uma ona asia lau saite. O lenei metotia e faʻateleina ai lou fua faatatau o le liua. Ma, mulimuli ane, e mafai ona e pulea le paketi mo lau faʻasalalauga. Ae, ia fa'ateleina le aoga o lau fa'asalalauga, fa'amautinoa e fa'aoga le fa'asologa o fa'asalalauga sili ona taugofie.

Tau ile kiliki

Ole tau ile kiliki mo Adwords e faalagolago ile tele o mea, e aofia ai le togi lelei, upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. O nei elemene e tatau ona fetaui uma i faʻasalalauga, ma le FMT (kiliki-i-fua-fua) e tatau ona maualuga. Afai e maualuga lau FMT, e fa'ailoa atu ia Google e aoga lau 'upega tafa'ilagi. E taua foi le malamalama i le ROI. O lenei tusiga o le a aofia ai nisi o mea masani e aʻafia ai le tau ile kiliki mo Adwords.

Tulaga tasi, mafaufau i lau Return on Investment (TUPU). O le tau i le kiliki o le lima tala mo tala uma e faʻaalu i luga o se faʻasalalauga o se mea lelei tele mo le tele o pisinisi, aua o lona uiga e te mauaina le lima tala mo faʻasalalauga taʻitasi. O lenei fua faatatau e mafai foi ona faʻaalia o se tau i le mauaina (CPA) o 20 pasene. Afai e le mafai ona e ausia lenei fua faatatau, taumafai fa'atau atu i tagata fa'atau o lo'o iai.

O le isi auala e fuafua ai lau tau ile kiliki ole faʻateleina le tau o faʻasalalauga taʻitasi i le numera o tagata asiasi na kiliki i luga.. Google fautuaina le setiina o le CPC aupito maualuga i $1. Tau tusilima ile kiliki ole tauofoga, ae o lesi foi itu, o lona uiga e te setiina e oe le CPC maualuga. O tau tusilima ile kiliki ole tauofoga e ese mai ta'iala otometi tauofo. Afai e te le mautinoa pe o le a le maualuga o le CPC, amata ile su'eina ole aofa'i o isi fa'asalalauga’ fa'asalalauga.

Sikoa lelei

Ina ia faʻaleleia le togi lelei o lau faʻasalalauga a AdWords, e tatau ona e malamalama i vaega e tolu o le togi lelei. O vaega nei e aofia ai: manuia fa'aupuga, upu autu ma kopi fa'asalalauga. E tele auala e fa'ateleina ai lau Sikoa Tulaga, ma o nei mea taitasi o le a i ai se aafiaga i le faatinoga o lau faʻasalalauga. Ae faʻapefea pe afai e te le iloa poʻo a latou mea? Ona e le popole lea. O le a ou faʻamatalaina pe faʻafefea ona faʻaleleia nei vaega e tolu, o lea e mafai ai ona e amata vave vaʻai iʻuga!

Tulaga tasi, fuafua le FMT. O le pasene lea o tagata e kiliki moni i lau faʻasalalauga. Faataitaiga, pe afai e iai 500 fa'ailoga mo se upu fa'apitoa, o lau Sikoa Tulaga o le a 0.5. Peitai, o lenei numera o le a eseese mo upu autu eseese. O lea la, e mafai ona faigata ona faamasinoina lona aafiaga. O se Sikoa Tulaga lelei o le a atiaʻe ile taimi. O le lelei o se CTR maualuga o le a sili atu ona manino.

O le kopi fa'asalalauga e tatau ona fetaui i upu autu. Afai o lau faʻasalalauga e faʻaosoina e upu e le talafeagai, atonu e foliga faaseseina ma e le talafeagai foi i le upu autu na e taulai i ai. E tatau ona pu'e le kopi fa'asalalauga, ae aua le alu ese i lona tulaga talafeagai. I le male, e tatau ona siosiomia i tusitusiga talafeagai ma upu su'esu'e. O lenei auala, o lau fa'asalalauga o le a va'aia e sili ona talafeagai e fa'atatau i le fa'amoemoe o le tagata su'esu'e.

Vaevae su'ega

Afai e te fou ile su'ega vaeluaga A/B ile Adwords, atonu e te mafaufau pe faapefea ona setiina. E faigofie le faʻatulagaina ma faʻaogaina metotia faʻataʻitaʻiga faʻataʻitaʻiga e faʻaoga lelei ai au faʻasalalauga AdWords. Vaevae su'ega meafaigaluega pei o Optmyzr o se auala lelei e su'e kopi fou i luga o se fua tele. O lenei meafaigaluega e fesoasoani ia te oe e filifili ai le faʻasalalauga sili ona lelei e faʻatatau i faʻamaumauga faʻasolopito ma suʻega A/B muamua.

O se suʻega vaeluaga i le SEO o se auala sili lea e faʻamalieina ai lau 'upega tafaʻilagi mo suiga algorithm ma le poto masani o tagata. Ia mautinoa o loʻo faʻatino lau suʻega i luga o se saite tele; pe afai e na'o ni nai itulau po'o le laititi o feoaiga fa'aola, o le a le maufaatuatuaina taunuuga. Ole si'itia la'ititi ole mana'oga su'esu'e e mafai ona fa'atupu ai le tau o le tau, ma isi mea e mafai ona i ai se aafiaga i taunuuga. Afai e te le mautinoa pe faʻafefea ona fai se suʻega vaevae, fa'ata'ita'i se mea faigaluega su'ega su'ega SEO fa'afuainumera pei SplitSignal.

O le isi auala e vaelua ai le suʻega i le SEO o le faia lea o suiga i mea o loʻo i totonu o au itulau tulaueleele. O lesi foi mea, pe afai o loʻo e tulimataʻia se upu faʻapitoa, e mafai ona e suia le tusitusiga i lau kopi o le upega tafaʻilagi ina ia sili atu ona manaia i le tagata faʻaoga. Afai e te faia se suiga i le tasi vaega ma vaai po o le fea lomiga e maua le tele o kiliki, e te iloa pe o galue pe leai. O le mea lea e taua ai le vaeluaga o suʻega ile SEO.

Tau ile liua

O le tau ile mauaina (CPA) ma le Tau ile Liua (CPC) e lua faaupuga e le tutusa. CPA o le aofaʻi o tupe e manaʻomia e faʻatau atu ai se oloa poʻo se tautua i se tagata faʻatau. Faataitaiga, pe a mana'o se pule o le faletalimalo e tele tusi resitala, e mafai ona latou fa'aogaina Google Ads e maua atili ai ta'ita'i. Peitai, o lenei fuainumera e le o aofia ai le tau o le mauaina o se taʻitaʻi fiafia poʻo se tagata faʻatau. O le tau i le liua o le aofa'i lea e totogi moni e le tagata fa'atau mo lau tautua.

Le tau ile kiliki (CPC) i luga ole feso'ota'iga su'esu'e e eseese e fa'atatau ile alamanuia ma upu autu. Ole CPC masani ole $2.32 i le kiliki mo le fesoʻotaʻiga suʻesuʻe, a'o CPCs mo fa'aaliga fa'asalalauga feso'ota'iga e matua maualalo. E pei o isi auala faʻasalalauga, e sili atu le tau o nisi upu nai lo isi. O tau ole Adwords e eseese e fua ile tauvaga i totonu ole maketi. O upu sili ona taugata e maua i pisinisi fa'atauva'a. Peitai, Adwords o se auala aoga e faʻalauiloa ai lau pisinisi i luga ole laiga.

E ese mai le tau o suiga taitasi, o le a fa'aali atu fo'i e le CPC pe fa'afia ona fai e le tagata asiasi se gaioiga. Afai o le faʻamoemoe na kiliki i luga o faʻasalalauga e lua, e tatau ona ia pasi atu tupe maua mai ia mea uma e lua i tulafono faaliliu e lua. Afai na faatau e le tagata faatau ni oloa se lua, o le a maualalo le CPC. E lē gata i lea, pe a kiliki se tagata asiasi i luga o faʻasalalauga eseese e lua, e tatau ona la faatau ia mea uma e lua, o lona uiga o le aofaʻi o PS50. Mo lenei, se ROI lelei o le a sili atu nai lo PS5 mo kiliki taʻitasi.

A e sauni e fai se faʻasalalauga faʻasalalauga mo lau kamupani SaaS, atonu e te mafaufau pe faapefea ona amata. E tele itu e ao ona mafaufau iai, e aofia ai tau, upu autu, tauofoga, ma le sailiga o le liua. Afai e te le o mautinoa po o fea e amata ai, faitau la matou folasaga taiala i Adwords. O le a tu'uina atu ia te oe fa'amatalaga taua e amata ai ma maua le mea sili mai lau fa'asalalauga fa'asalalauga. E mafai foi ona e maua fautuaga taua ma fautuaga mai isi maketi SaaS.

Tau

Ina ia faʻateleina le aoga o lau faʻasalalauga maketi, e taua le pulea lelei o tau o Adwords. E mafai ona e fa'aititia le tau o au fa'asalalauga e ala i le fa'ateleina o lau togi lelei. E ala i le fa'aogaina o upu fa'aletonu, e mafai ona e aloese mai le tulituliloaina o se au maimoa maualuga ma faʻalelei lau faʻasalalauga. E le gata i le faʻaititia o le tau, e mafai ona e fa'aleleia le talafeagai o au fa'asalalauga. O lo'o i lalo nai fautuaga mo le fa'asilisiliina o lau Sikoa Tulaga:

Siaki lau tau o upu autu i aso uma. O le siakiina o tau o upu autu taitasi e fesoasoani ia te oe e faatumauina lau paketi tau maketi ma iloa faiga. O lenei faʻamatalaga e sili ona taua pe afai o loʻo faʻaaluina e au tagata tauva le tele o tupe i luga o upu autu tutusa. E lē gata i lea, ia manatua o le CPC e mafai ona fa'atupula'ia tele pe afai o lo'o e tulimata'ia upu fa'atauva. O le mea pito sili ona taua e manatua o le tau o Adwords o le a siʻitia pe a faʻateleina le tauvaga, o lea e tatau ai ona e mafaufau i le tauvaga o le upu autu na e filifilia.

E mafai foi ona e mata'ituina lou fua faatatau o le liua, lea e ta'u atu ia te oe le tele o taimi e faia ai e se tagata asiasi se gaioiga patino. Faataitaiga, pe a kiliki e se tasi i luga o lau faʻasalalauga ma lesitala i lau lisi imeli, AdWords o le a faia se code tulaga ese e ping servers e fa'amaopoopo ai fa'amatalaga ma le numera o kiliki i luga o le fa'asalalauga. Vaevae le tau atoa i 1,000 e va'ai lou tau atoa i le liua.

E tele mea e a'afia ai le tau ile kiliki, ae i se tulaga lautele, o upu sili ona taugata ile AdWords e feagai ma mea tau tupe, alamanuia e pulea ai tupe tetele, ma le vaega tau tupe. O upu e sili atu le tau i lenei vaega e masani ona sili atu le taugata nai lo isi upu autu, o lea pe afai o loʻo e vaʻavaʻai e alu i le aʻoga poʻo le amataina o se nofoaga autu mo togafitiga, e tatau ona e faʻamoemoe e totogi CPC maualuga. O upu pito sili ona maualuga e aofia ai i mea tau tupe ma a'oa'oga, ia mautinoa e te iloa lelei mea o loʻo e mauaina ae e te leʻi amata faʻasalalauga.

O lau tau maualuga ile kiliki (CPC) o le aofa'i maualuga lea e te manatu e aoga le kiliki, e tusa lava pe le o le mea lena e totogi e lau tagata faʻatau. Faataitaiga, Google fautuaina le setiina o lau CPC maualuga i $1. E le gata i lea, e mafai ona e setiina ma le lima lau CPC maualuga, se fa'atulagaga e 'ese mai ta'iala otometi tauofo. Afai e te le'i fa'aogaina muamua AdWords, ua oo i le taimi e amata ai.

upu autu

A'o su'esu'ega fa'aupuga o se vaega taua o le fa'atatauina o upu, e mana'omia ona e fa'afou i lea taimi ma lea taimi e fa'afetaui ai suiga. E mafua ona o masani a le au maimoa, alamanuia, ma o maketi taula'i o lo'o suia pea. A'o su'esu'ega fa'aupuga e mafai ona fesoasoani ia te oe e faia fa'asalalauga talafeagai, o lo'o suia fo'i fuafuaga a tagata tauva. O upu autu e iai upu e lua i le tolu e sili ona lelei. Peitai, ia manatua e leai se tali sao pe sese e tasi. E tatau ona fetaui upu autu i lau pisinisi ma le autu o lau faʻasalalauga ma lau itulau tulaʻi.

A maua loa lau lisi o upu autu, e mafai ona e taumafai e fa'aoga le meafaigaluega Fuafuaga Keyword. E mafai ona e auina atu i fafo upu autu fautuaina, ae o se faiga e fiu. E mafai foi ona e faʻaaogaina le “Tauofoga pito i luga o le itulau” koluma e su'e ai tala fa'asolopito pito i luga-itulau tau mo au upu autu. O lenei meafaigaluega e galue ile Google's Display Network, lea e fa'aalia ai fa'asalalauga i tafatafa o mea fa'atusa. E mafai ona e fa'ata'ita'iina le fa'asologa o upu e su'e ai upu sili ona lelei. O le taimi lava e te mauaina ai se upu autu e te fiafia i ai, e mafai ona e faʻaaogaina i au faʻasalalauga a le Adwords.

Pe a filifilia se upu autu, ia manatua le faamoemoe. O lesi foi mea, e te manaʻo i tagata e kiliki au faʻasalalauga ona o loʻo latou sailia se fofo i se faʻafitauli. Peitai, atonu e le o le tulaga lea pe a su'e tagata i fafo atu o masini su'esu'e, faataitaiga. Atonu o lo'o latou su'esu'eina le Initaneti pe su'e a'oa'oga. O le filifilia o se fa'aupuga fa'atusa-fa'aupuga e tu'uina atu ia te oe le pule sili i tupe fa'aalu ma fa'atatau i tagata fa'atau. E fa'amautinoa ai fo'i e fa'aalia au fa'asalalauga mo na'o tagata fa'atau e su'e le fuaitau tonu.

Pe a filifilia se upu autu, manatua e le o fa'aupuga uma e faia tutusa. E ui o nisi e foliga mai e poto i le taimi muamua, o nisi e leai. O se sailiga mo “password wifi” o lo'o ta'u mai ai o lo'o su'e e tagata se fa'aupuga wifi, e le o se oloa faapitoa po o se auaunaga. Faataitaiga, O se tasi o lo'o su'e se fa'aupuga WiFi e foliga mai o lo'o alu ese mai le WiFi a se isi tagata, ma e te le manaʻo e faʻasalalau lau oloa ile latou wifi!

Tauofoga

E mafai ona e fetuutuunai au tauofoga ile Adwords e fa'atatau i au fa'ai'uga. Google o lo'o iai se mea fa'apipi'i e fesoasoani ia te oe e fuafua pe fia le tau e fa'atau i upu fa'apitoa. E mafai ona e fa'aogaina lenei meafaigaluega e fa'atatau i le CPC ma le tulaga mo tau eseese. Ole aofa'i e te fa'atauina e mafai fo'i ona fa'alagolago ile paketi ua e fa'atulaga mo lau fa'atauga tau maketi. O lo'o lisiina atu i lalo nisi o fautuaga e fetu'una'i ai au tauofoga a le Adwords ina ia fa'ateleina au i'uga.

Iloa lau au maimoa. I le faʻaaogaina o tagata maketi, e mafai ona sili atu lou tulimata'ia o lau au maimoa i AdWords. O lesi foi mea, e mafai ona e vaʻaia o latou itula faigaluega ma taimi e feoaʻi ai. E lē gata i lea, e mafai ona e iloa le umi latou te faʻaaluina i galuega poʻo taimi paganoa. E ala i le iloaina o nei mea, e mafai ona e fetuutuuna'i au tauofoga e atagia ai aga a lau au maimoa. E sili ona aoga lenei mea pe afai o loʻo e tulimataʻia tagata faʻatau e foliga mai e faʻatau oloa ma tautua e fesoʻotaʻi ma se pisinisi faʻapitoa.

Fa'ailoa ituaiga o fa'asalalauga o lo'o sailia. Faataitaiga, se tagata fa'aoga e su'e le 'Fa'atau Uila’ mai la latou laulau atonu o lo'o su'e se nofoaga fa'apitoa. Peitai, e mafai fo'i e se tagata o lo'o su'e le fesili lava lea e tasi i luga o lana masini feavea'i, o lo'o su'e fo'i vaega o uila i luga ole laiga. O tagata fa'asalalauga e manana'o e o'o atu i tagata femalagaa'i e tatau ona taula'i masini feavea'i nai lo le laulau po'o le laulau. O le tele o tagata femalaga'i o lo'o i le faiga su'esu'e ma e matele e fai a latou fa'atauga mulimuli mai la latou laulau po'o le laulau.

O upu autu e matua patino lava i lau pisinisi ma lau oloa, atonu e tatau ona e faia ni taumatematega pe a e setiina au tau muamua, ae o le a mafai ona e fetuutuunai pe a maua au fuainumera. E mafai ona e mulimulita'i i se ta'iala tau fa'aupuga e seti ai au ulua'i tauofo ma fetu'una'i i totonu o nai vaiaso muamua talu ona fa'agaoioia lau tala.. E mafai ona e fetuutuuna'i au fa'atauga fa'aupuga pe a uma ona fa'amauina lau paketi ma au fa'atatau.

Fa'alagolago i le tele o lau paketi, e mafai ona e filifili e seti au tauofo ma le lima pe fa'aoga se tasi o auala fa'a otometi. E tele isi auala e fa'amalieina ai au tauofoga ile Adwords, ae o le Fuafuaga Fa'ateleina Fa'aliliuga e sili ona ta'uta'ua. Google fa'aoga masini a'oa'oga e fai tauofo e fa'atatau i lau paketi i aso ta'itasi. Peitai, e tatau ona e faʻaogaina lenei taʻiala pe afai e tele lau paketi ma e manaʻo e faʻautometi le faagasologa o le setiina o tauofoga i Adwords.

Su'ega o le liua

E mafai ona e fa'aogaina le su'esu'ega o le suiga o le AdWords e va'ai pe fia au fa'asalalauga o lo'o liliu. E masani lava, o le a e vaʻai i le aofaʻi o suiga i lau itulau faʻamaonia pe a e faʻaogaina le code faʻaliliu tutusa mo oloa e lua. Afai o se fa'amoemoe na kiliki i fa'asalalauga uma e lua i totonu o le taimi mulimuli 30 aso, ona tatau lea ona e pasi atu le tupe maua tutusa i tulafono faaliliu e lua. Ae o le numera o suiga o le a eseese e faʻatatau i le ituaiga o faʻailoga e te faʻaaogaina.

O fa'aliliuga e le tu'ufua i se tasi tagata fa'atau, o lea e mafai ai ona faʻaaoga se tau eseese mo mea taʻitasi. O le tele o taimi, o nei tau e faʻaaogaina e fua ai le ROI i faʻasalalauga taʻitasi taʻitasi. E mafai fo'i ona e fa'aogaina tau eseese mo tau eseese ma ituaiga suiga. O le tau o se liua e tatau ona tuʻuina i totonu o le fanua talafeagai. Peitai, atonu e te manaʻo e faʻaaoga se tau faʻaliliuga tasi mo au faʻasalalauga uma ina ia mautinoa e mafai ona e fuaina le ROI o faʻasalalauga taʻitasi.

Pe a faʻatūina le Upega Tafaʻilagi poʻo le Valaau i luga ole Suʻega Suiga, kiliki i luga o le Advanced Settings tab. O le a fa'aalia ai se koluma Kiliki Fa'aliliu. E mafai fo'i ona e va'ai i fa'amatalaga o le liuaina i luga ole la'asaga e tele, e aofia ai le Fa'asalalauga, Ad Group, Ad, ma upu autu. E mafai fo'i ona e fa'aogaina fa'amaumauga o su'esu'ega e iloa ai po'o a ituaiga fa'asalalauga e sili ona aoga mo le fa'atupuina o suiga. E ala i le mataituina o au liua, e iai sau ata sa'o o lau fa'atinoga o fa'asalalauga ma fa'aaoga e fai ma ta'iala mo le tusiaina o fa'asalalauga i le lumana'i.

E faigofie le fa'atulagaina o su'esu'ega fa'aliliuga a AdWords. O le laasaga muamua o le setiina o lau code tracking. E mafai ona e faʻamatalaina se liua mo au faʻasalalauga taʻitasi e ala i le faʻamalamalamaina e faʻatatau i le ituaiga o gaioiga na faia e le tagata faʻaoga. Faataitaiga, e mafai ona e filifili e siaki suiga e pei o se fa'afeso'ota'iga tu'uina atu po'o se ebook e maua fua. Mo nofoaga E-commerce, e mafai ona e faʻamatalaina soʻo se faʻatauga o se liua. A uma ona e setiina le code, e mafai ona e amata siaki au faʻasalalauga.

E ese le su'esu'ega o suiga ile va ole Google Analytics ma AdWords. Google Analytics e faʻaogaina le faʻailoga mulimuli-kiliki ma faʻatagaina se liua pe a kiliki le AdWords mulimuli kiliki. Ae o lesi foi itu, AdWords attribution o le a faʻafetaia le liliu mai e tusa lava pe i ai isi ituaiga o fegalegaleaiga ma le tagata faʻaoga ae latou te leʻi oʻo i lau itulau. Ae atonu e le fetaui lenei metotia mo lau pisinisi. O lea, e tatau ona e fa'aogaina le su'esu'ega o le suiga o le AdWords pe afai e tele au fa'atauga i luga ole laiga.

Afai o loʻo e vaʻavaʻai e faʻaoga Google Adwords mo lau faʻatauga tau maketi, e tatau ona e iloa nisi fa'amatalaga autu e uiga i le auala e galue ai. E tatau ona e fa'aogaina le tau-pe-kiliki (CPC) tauofoga, Fa'asalalauga fa'atatau ile nofoaga, ma toe fa'atatauina e fa'atuputeleina ai lau fa'atauga o le kiliki. Ina ia amata, faitau lenei tusiga e iloa ai vaega sili ona taua o AdWords. Ina ua uma ona faitau lenei tusiga, e tatau ona mafai ona e fatuina se tauvaga manuia.

Tau-pe-kiliki (CPC) tauofoga

Tau-pa-kiliki tauofo o se vaega taua o se faʻasalalauga PPC aoga. E ala i le fa'aitiitia o lau tau ile kiliki, e mafai ona e faʻateleina lau fefaʻatauaʻiga ma tulaga liua. E fa'amauina le CPC i lau tauofoga ma se fua fa'atatau e fa'atatau i le lelei o fa'asalalauga, tulaga fa'asalalauga, ma a'afiaga fa'atatau o fa'aopoopoga ma isi faiga fa'asalalauga. O lenei faiga e faʻavae i luga o le tele o mea, e aofia ai le ituaiga o upega tafaʻilagi o loʻo ia te oe ma ona mea.

E 'ese'ese ta'iala o tauofoga CPC mo 'upega tafa'ilagi ta'itasi. O nisi e fa'aoga tusi fa'ata'ita'i a'o isi e fa'alagolago i ta'iala otometi. E i ai mea lelei ma mea le lelei i mea uma e lua. O se tasi o itu sili ona taua o tauofoga otometi o le fa'aavanoaina lea o le taimi mo isi galuega. O se fuafuaga lelei o le a fesoasoani ia te oe e faʻamalieina au tau ma maua ai faʻaiuga sili. A mae'a ona e setiina lau fa'asalalauga ma fa'asilisili au tauofo, o le ae alu i luga o lau auala e faʻaleleia lou vaʻaia ma faʻaliliuina au fefaʻatauaiga.

Ole CPC maualalo e mafai ai ona e maua nisi kiliki mo lau paketi, ma o le maualuga o le numera o kiliki o lona uiga e sili atu le mafai ona taʻitaʻia lau 'upega tafaʻilagi. E ala i le setiina o se CPC maualalo, e mafai ona e ausia se ROI maualuga atu nai lo isi metotia. O se tulafono lelei o le fa'avaeina o lau tauofoga i le averesi o fa'atauga e te fa'amoemoe e faia i le masina. O le tele o suiga e te mauaina, o le maualuga o lau ROI.

Faatasi ai ma le fiaselau afe o upu autu e maua, tau-pa-kiliki tauofo o se itu taua o se faʻaupuga manuia PPC. E ui e le manaʻomia CPC maualuga mo pisinisi uma, tau maualuga e mafai ona sili atu ona taugofie. Faataitaiga, pe afai o se pisinisi e ofoina atu se oloa maualuga tau, e mafai ona gafatia e totogi se CPC maualuga. I ata vaaia, pisinisi e maualuga le tau i le kiliki e mafai ona gafatia e totogi se CPC maualuga ona o le tau o le olaga atoa o tagata faʻatau.

Ole aofaiga ole tupe e te fa'aalu ile kiliki e fa'alagolago ile tele o mea, e aofia ai sikoa lelei ma upu fa'atatau. Afai e le fesoʻotaʻi lau faʻaupuga ma le maketi taulaʻi a lau pisinisi, e mafai ona si'itia lau tauofo ile 25 pasene pe sili atu. Ole maualuga ole CTR ole tasi ole fa'ailoga e talafeagai lau fa'asalalauga. E mafai ona fa'atuputeleina lau CPC a'o fa'aititia lau Avg. CPC. Ua iloa e le au maketi PPC atamai o le CPC o le tauofoga e le na'o upu autu, ae o se tuufaatasiga o isi mea.

A'o tauofo CPC mo Adwords, e te totogia se tagata lomitusi se aofaiga patino mo kiliki taʻitasi e faʻatatau i le tau o lau faʻasalalauga. O lesi foi mea, pe afai e te fa'atau se afe tala ma maua se kiliki se tasi, e te totogia se tau maualuga atu nai lo le fa'aogaina o se feso'ota'iga fa'asalalauga pei o Bing. O lenei taʻiala e fesoasoani ia te oe e oʻo atu ai i se numera maualuga o tagata faʻatau ma se tau maualalo i le kiliki.

Fa'asalalauga fa'atatau ile nofoaga

Fa'atasi ai ma le Fa'atulagaina o le Nofoaga, E mafai e le au fa'asalalau a Google ona filifili upega tafa'ilagi e fa'aalia ai a latou fa'asalalauga. E le pei o faasalalauga totogi-pa-kiliki, Site Targeting e mafai ai e tagata fa'asalalauga ona fa'atatau i nofoaga fa'apitoa. E ui o le totogi-pa-kiliki faʻasalalauga e lelei tele mo tagata faʻasalalauga e iloa tonu le mea o loʻo sailia e a latou tagata faʻatau, e tu'u ai sea maketi e le'i fa'aaogaina. O nisi nei o fautuaga e fa'aalia ai au fa'asalalauga:

O le la'asaga muamua i le fa'asilisiliina o lau fua faatatau o le fa'aliliuina o le filifilia lea o le sa'o sa'o e fa'atatau i fa'asalalauga. O faʻasalalauga e fetaui ma mea o loʻo i totonu o se nofoaga patino o le a sili atu ona faʻaliliu. Filifili se fatuga fa'apitoa i luga ole laiga e 'alofia ai le mu le au maimoa, o le taimi lea e fiu ai le au maimoa i le va'aia o fa'asalalauga tutusa. E taua tele lenei mea pe a fa'asalalauga i tagata e maualalo le maualuga o le malamalama i le faitau. O le mea lea e mafai ai ona fesoasoani le suia o fa'asalalauga masani.

Toe tulimata'i

O le faʻaaogaina o le toe faʻatulagaina ma Adwords e mafai ona matua aoga. E mafai ona faʻaaogaina e faatosina ai tagata faʻatau i lau 'upega tafaʻilagi. Facebook e sili atu nai lo 75% o tagata fa'aoga feavea'i, faia o se filifiliga sili ona lelei e faʻaleleia lou auai i luga ole Twitter. I le male, e mafai ona e faʻaaogaina Adwords’ faatulagaga feavea'i-faauo e pu'e ai le mafaufau o lau au maimoa. O lenei auala, e mafai ona e faaliliuina i latou i tagata faatau. O le fa'aogaina o le Facebook ma le Twitter mo le toe fa'atatauina o se auala sili lea e fa'aogaina ai lenei faiga fa'alauiloa mamana.

Toe fa'atatau ile Adwords e tele fa'amanuiaga. E fesoasoani ia te oe e faʻafesoʻotaʻi ma au tagata faʻatau o loʻo i ai nei ma oʻo atu i tagata fou. E ala i le tuʻuina o faʻamaufaʻailoga i luga o lau upega tafaʻilagi, tagata na asiasi i lau 'upega tafaʻilagi i le taimi ua tuanaʻi o le a toe vaʻaia au faʻasalalauga, fa'atupuina pisinisi toe fai. Google fa'ataga fo'i oe e fa'aogaina le toe fa'atatauina ma Adwords i luga o alalaupapa fa'aagafesootai eseese, e aofia ai le Facebook, Twitter, ma YouTube.

Google Ads fa'aoga se fa'ailoga e ta'ua “toe tulimata'i” e galue ma se su'esu'ega a tagata asiasi e lafo fa'asalalauga. E le faʻaalia le code i luga o le mata o le tagata asiasi ile upega tafaʻilagi, ae e fesoʻotaʻi ma le browser a le tagata faʻaoga. E taua le maitauina e mafai e tagata faʻaoga initaneti uma ona tape kuki, lea o le a faʻaitiitia ai le faʻapitoa o le poto masani o maketi i luga ole laiga. O 'upega tafaʻilagi ia ua uma ona faʻapipiʻiina le Google Analytics tag e mafai ona faaseʻeina le faʻaopoopoina o le Google Ads re-targeting code.

O le isi metotia mo le toe faʻatulagaina ma Adwords o le lisi-faʻavae retargeting. I lenei ituaiga o toe faʻatatau, tagata fa'aoga ua uma ona asiasi i se upega tafa'ilagi ma kiliki i luga i se itulau fa'asaga i tua. O nei faʻasalalauga faʻatatau e mafai ona faʻamalosia tagata asiasi e fai se faʻatau pe faʻaleleia i se saofaga. Toe faʻatulagaina ma Adwords o se fuafuaga sili ona lelei mo le fausiaina o taʻitaʻiga maualuga.

E tele auala e fa'aleleia atili ai au fa'asalalauga Adwords. E mafai ona e kopi ma fa'apipi'i fa'asalalauga o iai i lau teugatupe, pe siaki pusa uma e lua e fai ai suiga. A uma ona e kopi ma faapipii, e mafai ona e fa'atusatusa lau kopi ma lau ulutala i isi fa'asalalauga. Afai e le o galue le kopi, taumafai e toe tusi ma siaki lou fua faatatau liliu. Atonu e te mana'o fo'i e fai ni tweaks ile kopi, foi. O nisi nei o fautuaga e faʻaleleia atili ai lau faʻasalalauga Adwords:

Tau ile kiliki

E ui o le CPC o se elemene taua o faʻasalalauga lugalaina, o lo'o i ai nisi o auala e fa'atonutonu ai tau. I le fa'aogaina o Google AdWords, e mafai ona e tuʻuina faʻasalalauga i luga o soʻo se upega tafaʻilagi e faʻavae i luga o soʻo se upu poʻo se fuaitau. Po o le a lava lau ituaiga pisinisi, e tatau ona e vaʻavaʻai totoʻa i moliaga a Google e aloese ai mai le ova. O lo'o lisiina atu i lalo nisi o fesoasoani fesoasoani e teu i lou mafaufau pe a fuafuaina lau tau ile kiliki.

Ole tau ile kiliki mo Adwords e fesuisuiai e faʻatatau ile oloa o loʻo faʻasalalau. O le tele o fa'asalalauga fa'asalalauga i luga ole laiga e fa'avae fa'atautu'i, o lona uiga e totogi e le au faʻasalalauga e faʻatatau i le numera o kiliki latou te mauaina. O le maualuga o le au tauofo’ tauofoga, o le tele fo'i o le a va'aia a latou fa'asalalauga i tala fou. Afai o lau pisinisi o loʻo suʻeina le maualuga o feoaiga, maualuga CPC e mafai ona fesoasoani ia te oe e faʻateleina lou vaʻaia. E mafai ona e fa'aogaina Google Analytics e va'ai ai po'o fea upu fa'aliliu e sili ona lelei.

Ole tau lelei ile kiliki ole a fa'alagolago ile tau ole ROI. Ole tele o pisinisi e manatu ole fua faatatau e lima ile tasi e talia pe a fa'aogaina le tau ile fa'aaliga (CPI) fa'asalalauga. O le isi auala e vaʻavaʻai ai i le tau i le kiliki o le pasene o kiliki i tupe maua. E ala i le faʻateleina o le tau o tagata faʻatau, o le a maualuga lau CPC. Fa'amoemoe e fa'ateleina le tupe maua mai tupe fa'afaigaluega (TUPU).

Ina ia faʻateleina CPC mo lau faʻaupuga Adwords, mafaufau e faʻaleleia le ROI o isi au maketi maketi. O le ausiaina o lenei sini o le a mafai ai ona e faʻaogaina le toe faʻaleleia o faʻasalalauga i luga o faʻasalalauga faʻasalalau ma faʻasino saʻo. E le gata i lea, imeli e mafai ona galulue faʻatasi ma isi au maketi maketi uma, fa'ateleina lau pisinisi ma fa'aitiitia tau. E mafai ona e pulea lau paketi aʻo faʻateleina lau ROI e ala i le galue ma le Tau o le Faʻatauina o Tagata. O lea, o le a le mea o lo'o e fa'atali?

Tau ile mauaina

CPA, po'o le tau ile mauaina, fuaina le tau atoa o le mauaina o se tagata fa'atau. O le fa'aliliuga mea na tupu e mafai ona fa'atau, tuuina atu pepa, download talosaga, pe talosaga mo se toe valaau. O le tau i le mauaina e masani ona faʻaaoga e fua ai le aoga o faʻasalalauga lautele, imeli maketiina, ma fa'asalalauga totogi. E ui e leai se tau faʻasalalauga tuusao a le SEO, e mafai ona maua se manatu sili atu i le aoga o le maketiina imeli e ala i le fuafuaina o le CPA i le gaioiga.

A'o taua le CPA i so'o se fa'atauga tau maketi, e faigata ona fa'atusatusa i se fa'ailoga masani. E eseese lautele e fa'atatau i le oloa, alamanuia, ma le tau. Ole maualalo ole tau ile mauaina, o le lelei o lau fa'asalalauga fa'asalalauga. E fuafua lau lava CPA, e tatau ona e fuafuaina se numera o metrics, e aofia ai le fa'atupu fa'aola ma asiasiga fa'apitoa. Afai e maualuga lau CPA, e ono mana'omia ona toe fetu'una'i lau fuafuaga tau maketi.

E mafai foi ona e fuafuaina le CPA mo pisinisi e aunoa ma ni oloa po'o ni tautua. E mafai e nei pisinisi ona siaki suiga, e pei o le fa'atumu o fomu ma fa'ailoga fa'aaliga, fa'aaogaina fomu. Peitai, e leai se tulaga fa'ata'atia mo le fuafuaina o le tau lelei mo le mauaina, ona o pisinisi taʻitasi i luga ole laiga e eseese oloa, tau, pito, tupe alu fa'agaioiga, ma fa'asalalauga fa'asalalauga. Ole auala sili e fa'atatau ai le CPA ole su'esu'e pe fia le tele o suiga e fa'atupuina e lau fa'asalalauga.

O le CPA o se auala masani e siaki ai le manuia ile maketi suʻesuʻe afi. E fesoasoani e fuafua pe fia le tupe e te faʻaaluina e maua ai se tagata fou. O le CPA e masani ona fuafuaina mo le liliu muamua, e pei o le fa'ailoga pepa po'o le fa'ata'ita'iga. E mafai foi ona e siaki ma fua le aoga o au faʻasalalauga ma fuafua pe fia latou tau e maua. O le tele o suiga e te maua, o le itiiti ifo o le ae totogiina i le taimi umi.

Fa'aliliuga fua

Afai o loʻo e vaʻavaʻai e faʻateleina lau fua faatatau o le liua ile Adwords, e i ai nisi mea e tatau ona e faia e faaleleia ai. Tulaga tasi, e tatau ona e malamalama i le fua faatatau o le liua. O le fua faatatau o le liua i Google Adwords o le pasene o tagata asiasi e kiliki i luga o lau faʻasalalauga ona liliu ai lea. O lenei fua faatatau liua e mafai ona so'o se mea mai 10% ia 30%. O le fua faatatau sili ona lelei o le liua e tolu i le lima taimi maualuga atu nai lo le averesi o alamanuia. Ina ia faʻateleina lou fua faatatau liliu, e tatau ona e faʻataʻitaʻi i ofo eseese ma suʻe le tafe o lau 'upega tafaʻilagi. O lenei mea o le a fesoasoani ia te oe e malamalama ai i le mea o loʻo galue ma le mea e leai. E lē gata i lea, e mafai ona e faʻaogaina le toe maketiina e toe maua ai tagata asiasi na faʻaalia le fiafia i au oloa.

E masani lava, e tatau i tagata fa'asalalau uma ona fa'amoemoe mo se fa'aliliuga a itiiti ifo 2.00%. O lona uiga mo so'o se tasi 100 tagata asiasi i luga o le upega tafaʻilagi, e le itiiti ifo i le lua e tatau ona faatumu se fomu fa'afeso'ota'i. Mo kamupani B2B, e tatau ona sili atu i le lua lenei fua faatatau. Mo 'upega tafaʻilagi e-commerce, e tatau ona lua oka i le selau tagata asiasi. Peitai, ei ai tulaga patino e le fa'atumu ai e se tagata asiasi se pepa, ae e tatau lava ona faitaulia le liua. Po o le a lava le tulaga, o le maualuga o le liua i luga ole Adwords o le a faʻateleina lau pisinisi ma faʻateleina lau ROI.

O le isi itu taua i le faʻaleleia atili o le suiga o le taulai atu lea i au tagata faʻatau lelei. E ala i le taulaʻi atu i le aofia saʻo, o le a mafai ona e pu'eina le pito i lalo ole auala fa'asolo o lo'o e su'eina. E ui o le tele o tagata faʻasalalauga e faʻaalu le tele o tupe i faʻasalalauga, na'o se pasene la'ititi e liua moni. Afai e te taulai atu i le au maimoa sa'o, e mafai ona e fa'ateleina au tupe maua ma fa'aititia au tau. A iai sau tagata fa'atau, o le a maualuga lou fua faatatau o le liua!

Su'esu'ega upu autu

Afai e te manaʻo e faʻaoga lelei lau faʻasalalauga faʻasalalauga e mafai, e taua le malamalama i le taua o suʻesuʻega upu autu. O se filifiliga upu e sese o le a maimau lou taimi ma lou taumafaiga, ona o tagata o loʻo suʻeina e foliga mai e le o suʻeina lau oloa. O le faʻaaogaina o se seti faʻapitoa o upu autu o le a faʻamautinoa e te oʻo atu i lau au maimoa. O nisi nei o fautuaga e fa'afaigofie ai lau su'esu'ega fa'aupuga. – Aoao e uiga i le tagata faʻatau. O le tagata fa'atau o se vaega o fa'aupuga e fa'ailo ai le fa'amoemoe o tagata su'esu'e tutusa. E mafai ona fesoasoani ia te oe e tulituliloa se aofia faapitoa, ma faia mea taulima e tusa ai.

– Ia iloa lau aofia. O suʻesuʻega autu e tuʻuina atu ia te oe le faʻamatalaga e te manaʻomia e fuafua ai manaʻoga o au faʻasalalauga. E fesoasoani foi ia te oe e suʻe po o fea upu autu e sili ona talafeagai mo lau 'upega tafaʻilagi, ma o fea e sili ona tauva. O lenei faʻamatalaga e mafai ona aoga mo lau faʻasologa o mea e aofia ai ma lau fuafuaga tau maketi atoa. O le tele o taimi, su'e tagata mo fofo i luga ole laiga, ma le fa'aogaina o fa'aupuga talafeagai e mafai ona fesoasoani ia te oe e fa'atatau i le au maimoa sa'o. O le tele o le fa'atatauina o au mea, o le tele o feoaiga e mafai ona e faʻamoemoe e maua.

– Iloa lau tauvaga. Fa'aaogā meafaigaluega su'esu'e upu, e mafai ona e su'eina mea o lo'o tulimata'i e au tagata tauva ma pe fa'afefea ona latou fa'atauva. Ia mautinoa e te filifilia upu autu e le ova fa'atauvaga po'o le lautele. Filifili niches e maualuga le feoaiga. O fuaitau talafeagai o le a tosina mai ai se numera maualuga o tagata. Mulimuli, faatusatusa au upu autu i au tauva’ anotusi ma tulaga. O le taimi lava e te maua ai se manatu manino o manaʻoga o lau au maimoa, e mafai ona e amata tusia anotusi e faʻataunuʻu na manaʻoga.

Fausia se fa'asalalauga fa'amalosi

O le fatuina o se faʻasalalauga lelei e taua pe afai e te manaʻo e tu ese lau pisinisi mai isi. O se fa'asalalauga lelei e tatau ona talafeagai ma fa'apitoa, ma tali se fesili e ono maua e le tagata faitau e uiga i lau oloa poʻo lau tautua. O le faia o se fa'asalalauga e faigofie ma lu'itau, ona o le lalolagi numera e tele naua taʻiala ma meafaigaluega. O mea nei e fitu e teu i lou mafaufau pe a fatuina se faʻasalalauga manuia:

Fa'aaoga upu malosi – o upu autu ia e tosoina ai le tagata faitau ma faaosofia lo latou fiafia. Fa'aaogaina o le upu “oe” i lau faʻasalalauga o se tasi lea o auala sili ona aoga e faʻalogo ai lau au maimoa. E tali lelei tagata i kopi faʻasalalauga e taulaʻi ia i latou, nai lo lau pisinisi. O le “oe” i lau kopi faʻasalalauga e taulaʻi le tagata faʻatau i le tagata o loʻo faitauina le faʻasalalauga, ma fa'apea ona fa'ateleina ai le avanoa latou te kiliki ai.

A'o faia lau kopi fa'asalalauga, manatua e tusi se ulutala fa'amalosi, o lo'o fa'amatalaina ai lau oloa po'o au'aunaga ma e aofia ai se fa'aupuga maualuga tele mai lau fa'asalalauga. O le a fesoasoani lea i au togi lelei o upu. Afai e tele au upu autu ile vaega, aua e te manatu e tatau ona tusia ni tusitusiga faʻasalalauga eseese mo mea taʻitasi. Nai lo lena, mafaufau pe o le a le autu atoa o le vaega faʻasalalauga, ma tusi tusitusiga i luga o upu autu e foliga mai e sili ona talafeagai i le vaega faʻasalalauga.

Afai e te fou i Adwords, o lenei taiala vave o le a aofia ai mea taua: Su'esu'ega upu autu, Ituaiga fa'alauiloa, CPC tauofo, ma upu Leaga. Ina ua uma ona faitau lenei tusiga, ua e sauni e fa'alauiloa lau fa'asalalauga muamua AdWords! Faitau pea mo fautuaga ma togafiti ile auala e manuia ai lau fa'asalalauga. O le a sili atu lou mautinoa nai lo se isi lava taimi! Ia amata loa! Ma aua neʻi galo e siaki a matou isi Adwords taʻiala ma auala-i tala mo nisi faʻamatalaga ma togafiti.

Su'esu'ega upu autu

O se tasi o auala sili e suʻe ai faʻamatalaga talafeagai o le faʻaaogaina lea o se meafaigaluega e pei ole Bing's keyword tool. Bing o le masini suʻesuʻe lona lua i le lalolagi, mae'a galuega 12,000 miliona su'esu'ega i masina ta'itasi. O lenei meafaigaluega o le a tuʻuina atu ia te oe lisi o fautuaga faʻavae e faʻavae i luga o au upu filifilia. Fa'aoga lisi nei e fai ai mea, faateleina lou avanoa e faatosina mai ai tagata asiasi fou. E mafai foi ona e fa'aogaina nei lisi e atia'e ai mea fou, e pei o se blog post po o se vitio.

Su'esu'ega fa'aigoa o le fa'agasologa lea o le fa'ailoaina o upu fa'aoga e fa'aoga e tagata e su'e ai au oloa po'o au'aunaga. I le faia o lenei mea, o le a e aʻoaʻoina e uiga i autu e taʻutaʻua ma ituaiga o mea o loʻo sailia e tagata. O le iloa po'o fea 'upega tafa'ilagi e ta'uta'ua i totonu o au fa'asalalauga fa'apitoa o le a fesoasoani ia te oe e fuafua po'o a ituaiga o anotusi e gaosia. E maua loa lau lisi o upu autu, e mafai ona e taulaʻi i nei upu autu ma faʻasalalauga copywriting, fa'asalalauga fa'asalalau fa'asalalau, ma isi fuafuaga.

Pe a su'esu'eina upu autu, e te manaʻo e taulaʻi atu i mea e sili atu ona faʻapitoa nai lo mea lautele. E faigofie le mafuaaga: pe afai e lautele se upu, e foliga mai e le o'o atu i lau au maimoa. Afai e te fa'aogaina fa'aupuga lautele, masalo o le ae maimau taimi ma tupe. Fa'amatalaga lautele, ae o lesi foi itu, e le aumaia tele feoaiga. A e maua upu fa'apitoa, o le a manuia lou auai i luga ole laiga. O se lisi o upu fa'apitoa lelei e mafai ona fa'atagaina oe e fa'atatau i se au maimoa fa'apitoa ma mea sa'o.

O lo'o i ai le tele o mea faigaluega fa'aupuga e leai se totogi e mafai ona fesoasoani ia te oe i lau sailiga mo upu fa'apitoa. Moz's Keyword Explorer o se tasi lea meafaigaluega, ma o lo'o ofoina atu fua ma fa'asalalauga fa'apitoa. Ole iloiloga a Larry Kim ole Moz's Keyword Explorer e mafai ona e maua ai se manatu ile aoga ole Moz's Keyword Explorer.. SEMrush o se isi meafaigaluega faʻaoga lelei ma se faʻasalalauga e leai se totogi ma totogi. E mafai ona e fa'ata'ita'i uma ia mea ae e te le'i faia se fa'ai'uga mulimuli.

Ituaiga fa'asalalauga

E tele auala e faʻateleina ai lau tala faʻatatau o tupe e ala i le faʻaogaina o ituaiga Faʻasalalauga eseese o loʻo maua i Adwords. Pe a lolomi e le tagata su'esu'e se faaupuga lautele, o se afi su'esu'e o le a fautuaina Morphe pulumu i le tagata fa'aoga. O lenei ituaiga suʻesuʻega e lelei tele mo faʻailoga e maualuga le faʻalauiloaina, aua o le fa'amoemoe e mo le tagata su'esu'e ia avea ma tagata fa'atau. E ui e maualuga le taui o lenei ituaiga o faʻasalalauga, e le faigofie le faʻaliliuina o na tagata suʻesuʻe i tagata faʻatau. Faataitaiga, pe a saili se tasi “Morphe pulumu,” o le a oso aʻe se faʻasalalauga mo pulumu Morphe sili ona faʻatau. E mafai foi ona fai mai le mea lava e tasi e uiga i paleti mata.

O le isi ituaiga fa'asalalauga o se fa'asalalauga fa'asalalau, lea e tu'u ai au fa'asalalauga i luga o upegatafa'ilagi tutusa. O lenei ituaiga faʻasalalauga e sili ona aoga mo pisinisi faʻapitonuʻu. O lenei ituaiga o faʻasalalauga e faʻaalia ai faʻamatalaga faʻapisinisi talafeagai i foliga o ata fefaʻasoaaʻi. E mafai ona e filifili po'o fea e fa'atatau i ai ma le umi e te mana'o e fa'agasolo ai au fa'asalalauga. O lenei ituaiga faʻasalalauga e mafai ona faʻateleina le faʻaalia o lau faʻailoga ma faʻateleina le aoga o le toe maketiina. Afai o loʻo e faʻatautaia se faʻasalalauga faʻamatalaga, o le a tu'u au fa'asalalauga i luga o upegatafa'ilagi tutusa.

E i ai isi auala e faʻaleleia ai le aoga o lau faʻasalalauga Adwords. O se fa'ailoga fa'ailoga su'esu'e e mafai ona fesoasoani ia te oe e maua ai se fa'amatalaga taua i mea o lo'o sailia e lau au maimoa. E mafai fo'i ona fesoasoani fa'asalalauga su'esu'e fa'ailoga ia te oe e fa'atupu fa'ata'ita'iga ma fa'amoemoega maualuga. Faataitaiga, e mafai ona e faia se faʻasalalauga mo le upega tafaʻilagi a lau pisinisi, ona fa'aoga lea o le URL o le itulau e tula'i mai e ave ai le tele o feoaiga. O se auala lelei lea e tosina mai ai tagata asiasi fou ma faʻateleina lou fua faatatau liua.

CPC tauofo

Atonu o lo'o e mafaufau pe fa'afefea ona fa'aititia lau tau ole CPC mo Adwords e fa'ateleina ai tupe mama. E ui o le auala sili lea ona manino e fai ai, ua na o se tasi o le tele o filifiliga. E tatau foi ona e mafaufau e faʻaititia isi vaega o lau faʻasalalauga. O le faʻaaogaina o le Pathvisit o se mea faʻatau uma-i-le tasi e mafai ona siaki telefoni, liliu mai nisi tagata asiasi, ma gaosia lipoti tau maketi. I le fa'aititia o lau tau ole CPC, e mafai ona e faʻateleina ou avanoa e vaʻai ai i se ROI maualuga ma faʻaitiitia faʻasalalauga faʻasalalau.

Fa'alagolago i lau paketi, e mafai ona e setiina se tau maualuga CPC mo upu ta'itasi po'o fa'asalalauga. E mafai ona e fetu'una'i ma le lima au tauofo, po'o le fa'aoga ose filifiliga tauofo. O tauofoga tusilima e mafai ai ona e setiina le aofa'i maualuga o lo'o e naunau e fa'aalu i se upu fa'apitoa po'o se fa'asalalauga fa'asalalauga. Ole mea lea e mafai ai e oe ona pulea lau paketi ma maua atili fuafuaga faʻatasi ma au faʻasalalauga ROI ma faʻamoemoega o pisinisi. E tele fa'amanuiaga i le fa'aogaina o tusi fa'ata'ita'i.

E ui o le tele o tagata fa'aoga AdWords latou te fa'aogaina le CPC tauofoga mo a latou fa'asalalauga, atonu foi e te manao e mafaufau e faaaoga le isi mea – CPM. A'o le fa'atauva'a a le CPC o le tulaga fa'aletonu mo se fa'aupuga a le PPC, O le CPM o le filifiliga sili lea pe afai e te manaʻo e vaʻaia au faʻasalalauga i luga o itulau pito i luga o masini suʻesuʻe. Pe a oo i le puleaina o tau, CPC o le fua fa'avae. O le a eseese mo faʻasalalauga ma faʻasalalauga eseese.

E pei o isi auala faʻasalalauga, e taua tele le paketi i aso taitasi. Afai e te le'i fa'asalalauina muamua ile initaneti, e tatau ona amata se fa'aupuga muamua a Google Adwords i le $20 – $50 lautele, ona fetuunai lea pe a manaomia. A'o e fa'aauau pea ona mata'ituina fa'ai'uga, e mafai ona e suia lau paketi i soo se taimi. O le fa'aogaina o Google AdWord Tools e mafai ona fesoasoani ia te oe e fetu'una'i lau paketi i aso ta'itasi e fa'alelei ai au fa'asalalauga. Afai e iai ni fa'afitauli e fetu'una'i lau tauofo, Google AdWords Grader o le meafaigaluega sili lea e fesoasoani ia te oe i le faia o filifiliga sili mo lau pisinisi.

upu fa'aletonu

O se tasi o auala e faʻateleina ai le taua o lau faʻasalalauga o le faʻapipiʻiina lea o faʻamatalaga le lelei i au faʻasalalauga PPC. O nei upu autu e le otometi ona fesootai ma le fesili lava e tasi. E tatau ona aofia ai upu tutusa, fa'aliliuga tutasi ma fa'atele, ma isi eseesega o le upu. Faataitaiga, pe afai o loʻo e taumafai e faʻavasega mo “mauga,” o lau fa'aupuga fa'aupuga leaga e tatau fo'i ona aofia ai suiga e pei o mauga ma mauga. Peitai, upu leaga e le otometi ona galue i le auala lava e tasi e pei o sailiga sailiga, ia mautinoa e faʻataʻitaʻi le tele o auala.

Ina ia maua le tele o lenei fuafuaga, e tatau ona e iloa poʻo a faaupuga o loʻo taina e tagata i totonu o se masini suʻesuʻe ma o fea e le taua i lau pisinisi. Ole lipoti ole Su'esu'ega ile Adwords ole a fa'ailoa atu ia te oe po'o a upu o lo'o taina e tagata a'o le'i o'o atu i lau 'upega tafa'ilagi.. O le taimi lava e te iloa ai upu le lelei o loʻo taina e au tagata asiasi ile pusa suʻesuʻe, e mafai ona e filifili e fa'aofi i latou i lau fa'asalalauga fa'asalalauga.

E ala i le fa'aogaina o upu fa'aletonu, e mafai ona e fa'aleleia atili lau fa'amoemoega su'esu'e e ala i le fa'ate'aina o fa'amatalaga su'esu'e le talafeagai. E mafai fo'i ona e fa'ate'aina fa'asalalauga mo “papa mumu” po'o filifiliga tutusa. O le a'afiaga lautele o le fa'aogaina o fa'aupuga le lelei o le su'eina lea i lalo i lau au maimoa ma fa'ateleina lou toe fa'afo'i mai i tupe teufaafaigaluega. A'oa'o pe fa'apefea ona fa'aogaina i AdWords e ala i le faitauina o lenei tala. O le a e vaʻai pe faʻafefea ona faʻatupuina e upu faʻaletonu lau tupe maua i ni nai vaiaso.

O le faʻaaogaina o upu le lelei i Adwords o le a le gata ina faʻaleleia ai le aoga o lau faʻasalalauga, ae latou te faʻasaoina foi oe tupe e ala i le faʻaititia o lau tau ile kiliki (CPC). E ala i le faʻaitiitia o le numera o kiliki e le liliu mai, e te faʻasaoina tupe e mafai ona e tuʻuina atu i faʻasalalauga sili atu ona aoga. Ae o le aoga autu o le faʻaogaina o faʻaupuga le lelei o le a latou fesoasoani ia te oe e faʻaleleia lau fua faatatau o le liua ma faʻaititia le aofaʻi.

Fa'atauva atamai

O faʻamanuiaga o le atamai faʻatauvaʻa mo lau pisinisi e sili atu nai lo le malamalama i au tagata tauva. E fesoasoani ia te oe e fuafua la latou fa'atauga tulaga ese, tagata fa'atatau, fuafuaga tau tau, ma isi mea. O le atamai fa'atauva e fesoasoani ia te oe e fai ai fa'ai'uga fa'amaumauga e mafai ona fai ai au fa'asalalauga, fa'asalalauga, ma fa'atauga fa'atauga sili atu ona lelei. O nei fa'amatalaga e mafai ona fesoasoani ia te oe e fa'aleleia atili ai le tulaga lelei o au fa'asalalauga ma fa'asalalauga tau maketi, faʻapea foʻi ma faʻailoa avanoa fou ma faʻamataʻu e mafai ona faʻateleina ai au tupe maua. Sei o tatou tilotilo i nisi o faʻataʻitaʻiga o le atamai faʻatauvaʻa.

O le mauaina o le atamai faatauva o lona uiga o le iloaina o au tagata tauva’ fuafuaga autu, le auala latou te agai atu i faasalalauga, ma o fea togafiti latou te faʻaaogaina e faʻateleina ai a latou laina pito i lalo. Faatasi ai ma le ova 4.9 piliona tagata fa'aoga initaneti, o le tumau tasi i luma o lau tauvaga e taua tele mo le manuia o pisinisi. E tusa ai ma le Crayon's 'State of Market Intelligence,’ 77% o pisinisi o loʻo taʻua le atamai faʻatauva o se mea taua i le manumalo i sea maketi. O le atamai faʻatauvaʻa e aoga foi mo faʻailoga o loʻo vaʻavaʻai e faʻateleina tupe maua i le vave e mafai ai.

O le isi auala e aoina ai le atamai fa'atauvaga mo lau fa'asalalauga Adwords o le mata'ituina lea o lau tauvaga. O se meafaigaluega atamai fa'atauva'a lelei o le a fa'atagaina oe e fa'atusatusa mea o lo'o fa'asoa e au tagata tauva ma o le a logoina oe pe a fa'asalalau mea fou.. O lesi foi mea, BuzzSumo ose meafaigaluega su'esu'e fa'atauva'a lelei, aua o le a fesoasoani ia te oe e iloa ai ituaiga o anotusi o loʻo faʻaogaina e au tauva e oʻo atu ai i tagata faʻatau. O lenei meafaigaluega atamai faʻatauvaʻa e faʻatuatuaina e kamupani pei o HubSpot, Expedia, ma le Telegraph. E mafai ona fesoasoani ia te oe e iloa ai pe faʻafefea ona faʻaogaina e tagata tauva mea e maua ai fefaʻatauaiga ma suiga.

Ole la'asaga pito i luga ole fa'afanua fa'atauva'a ole a iai fa'amatalaga e uiga ile fua ta'itasi, igoa o kamupani, fa'asalalauga fa'ailoga, ma fa'asalalauga e le fa'ailogaina. E tatau fo'i ona iai ni laupepa fa'aopoopo e aofia ai fa'aupuga talafeagai, fa'asalalauga, itulau tulaueleele, ma isi mea. Afai o loʻo e suʻeina ni tagata tauva faʻapitoa o loʻo faʻatautaia suʻega, e mafai ona e su'esu'e i lalo e va'ai po'o fea o latou fa'asalalauga ma itulau tula'i o lo'o lelei le fa'atinoga. Ona mafai lea ona e amata fa'atusatusa au lava fa'ai'uga i latou. Afai o loʻo e faʻaaogaina Adwords mo PPC, o le ae maua se fa'ailoga i luga o au tauva pe a e iloa le mea o lo'o e faia.

E tele auala e fa'atutu ai lau Adwords account. Fa'alagolago i au sini, e mafai ona e fa'aogaina se tasi o fausaga nei: Sini fa'aupuga, Faiga tauofoga, ma Tau. O le vaeluaga o su'ega o se filifiliga foi. A mae'a ona e fa'atuina le fa'atulagaga sili mo lau fa'asalalauga, ua oo i le taimi e fuafua ai pe faʻafefea ona faʻaalu lau paketi faʻasalalauga. O lo'o lisiina i lalo nisi o fautuaga e fesoasoani ia te oe e amata ai. Le faia o faʻasalalauga sili ona aoga, faitau lenei taiala.

Tau

O le tau o Adwords e fesuisuiaʻi e faʻatatau i le tele o fesuiaiga. O le tau masani e lata ane $1 ia $5 i le kiliki, a'o tau mo le Display Network e sili atu ona maualalo. O nisi upu e sili atu le taugata nai lo isi, ma o le tauvaga i totonu o le maketi e aafia ai foi le tau. Ole tau ole Adwords keywords e masani ona sili atu le taugata nai lo le averesi, ma e masani lava ona auai i maketi sili ona tauva, e pei o pisinisi tulafono ma inisiua. Peitai, e oo lava i tau maualuluga, Adwords o se auala sili ona lelei e faʻatau ai lau pisinisi i luga ole laiga.

E ui lava e le tuʻuina atu e le CPC le tele o faʻamatalaga na o ia, o se amataga lelei mo le malamalama i le tau o Adwords. O le isi metric aoga ole CPM, po'o le tau i le afe fa'ailoga. O lenei metric e te maua ai se manatu i le tele o mea e te faʻaaluina i faʻasalalauga, ma e aoga mo CPC ma CPM faʻasalalauga. Fa'ailoga fa'ailoga e taua tele i le fa'atuina o se fa'atauga fa'atauva'a umi.

Ole tau ole Adwords ole aofa'iga ole tau ile kiliki (CPC) ma le tau i le afe fa'ailoga (CPM). O lenei aofaiga e le aofia ai isi tau, pei o lau 'upega tafaʻilagi talimalo, ae o lo'o fa'atusalia ai le aofa'i o lau paketi. O le setiina o se paketi i aso taitasi ma le tau maualuga e mafai ona fesoasoani ia te oe e pulea ai lau tau. E mafai fo'i ona e setiina tauofoga ile fa'aupuga po'o le fa'alapotopotoga fa'asalalauga. O isi metotia aoga e mata'ituina e aofia ai tulaga masani, lea e ta'u atu ai le tulaga o lau fa'asalalauga i isi fa'asalalauga. Afai e te le mautinoa pe fa'afefea ona seti au tauofo, e mafai ona e fa'aogaina fa'amatalaga fa'atautu'i e va'ai pe fia le aofa'i o totogi e isi tagata fa'asalalau.

E faaopoopo atu i lau paketi, o lau fua fa'atatau lelei e a'afia ai foi le tau o Adwords. E fa'atatau e Google le tau o se fa'aupuga a le Adwords e fa'atatau i le aofa'i o tagata fa'asalalau o lo'o iai fa'asalalauga mo se upu fa'apitoa. O le maualuga o lou tulaga lelei, o le a maualalo le tau o le kiliki. Ae o lesi foi itu, pe afai e leaga lou tulaga lelei, e te totogia e sili atu nai lo lau tauvaga. O lea, e taua le malamalama i lau paketi mo Adwords ina ia mafai ona e nofo i totonu ma vaʻai iʻuga lelei.

Faiga tauofoga

Suiga i le faiga o tauofoga ma faiga faʻafetaui i Adwords e tele le au faitio faʻatauemu i Google. I le taimi muamua, e mafai e se fa'asalalauga fa'asalalau fale talimalo ona ofo i le upu “faletalimalo,” faʻamautinoa o lana faʻasalalauga o le a faʻaalia i luga ole SERPs. O lona uiga foi o a latou faʻasalalauga o le a faʻaalia i fuaitau o loʻo i ai le upu “faletalimalo.” Sa ta'ua lea mea o le broad match. Ae o lenei, fa'atasi ai ma suiga a Google, o faiga e lua ua le o toe eseese.

E tele auala o lo'o avanoa e fa'ateleina ai au kiliki i totonu ole paketi. O nei taʻiala e lelei pe afai e te manaʻo e faʻateleina lou fua faatatau o le liua ma maua atili le voluma. Ae ia nofouta o ituaiga taʻiala taʻitasi e iai ona lava faʻamanuiaga. O lo'o lisiina atu i lalo ituaiga autu e tolu o faiga tauofo ma o latou tulaga lelei. Afai e te fou i Adwords, o lau filifiliga sili o le fa'ata'ita'iina lea o le Fuafuaga Fa'ateleina Fa'aliliuga, lea e otometi ona fetuutuunai tauofo ina ia fa'ateleina suiga.

O ta'iala fa'aautometi e ave'esea ai le matematega mai fa'asalalauga totogi, ae e mafai lava ona e maua ni taunuuga sili atu i metotia tusilima. O se tauofo o se aofa'iga e te naunau e totogi mo se upu fa'apitoa. Ae ia manatua o le tauofo e le faʻamaonia ai lou tulaga; Google e le manaʻo e tuʻuina atu le pito i luga i se tasi e faʻaalu le tele o tupe i luga o se upu autu. O le mafuaaga lena e tatau ai ona e faitau e uiga i le faiga faʻatautuʻi aʻo leʻi faʻaaogaina.

O tauofoga tusilima e mafai ai ona e pulea le aofa'i o tauofoga mo fa'asalalauga ta'itasi. E mafai ona e fa'aogaina le Bidding System e tipi ai lau paketi pe a le lelei fa'asalalauga. O lesi foi mea, pe afai e lauiloa tele lau oloa, atonu e te mana'o e fa'aoga fa'atasiga lautele nai lo le fetaui tonu. O fa'atusatusaga lautele ose filifiliga sili lea mo su'esu'ega lautele, ae o le a sili atu sina tau. I le isi itu, e mafai ona e filifilia le fetaui tonu po o le fuaitau tutusa.

Sini fa'aupuga

E tele auala e faʻatulaga ai se sini faʻalauiloa ile Google Adwords. E mafai ona e setiina se paketi i aso taitasi, lea e tutusa ma au tupe fa'aalu fa'aletupe fa'alemasina. Ona, vaevae lena numera i le numera o aso i le masina. A uma loa ona e fuafuaina lau paketi i aso taitasi, e mafai ona e setiina lau fuafuaga tauofo e tusa ai. I le male, e mafai ona fa'atulaga sini fa'apolopolo mo ituaiga fe'avea'i eseese. Fa'alagolago i au fa'asalalauga sini, e mafai ona e filifili e fa'atatau i nofoaga fa'apitoa po'o tagata fa'apitoa.

O le sini fa'apolopolo o le elemene autu lea o le fa'asalalauga atoa. O le sini e tatau ona faʻamatala manino mea e manaʻomia ona sui ina ia manuia le faʻasalalauga. E tatau ona faapuupuu pe a mafai, ma e tatau ona tusia i se auala e malamalama ai i latou uma o loʻo aofia i le faʻasalalauga. E tatau foi ona patino le sini, mafai ona maua, ma moni. E fesoasoani lea i le fuafuaina o punaoa e manaʻomia e ausia ai lena sini. Faʻaaogaina o aʻoaʻoga o suiga, e mafai ona e setiina ni sini talafeagai mo lau faʻasalalauga.

Vaevae su'ega fa'asalalauga

E lua laʻasaga faʻavae e vaelua-suʻega au faʻasalalauga i Google's Adwords. Tulaga tasi, e tatau ona e faia ni fa'asalalauga eseese se lua ma tu'u i totonu o lau vaega fa'asalalauga. Ona, e te mana'o e kiliki i mea ta'itasi e iloa ai po'o fea e sili atu lona fa'atinoga. E mafai ona e va'ai po'o fea le fa'aaliga o lau fa'asalalauga e sili atu ona aoga. Ia faia le vaeluaga o su'ega i le mea e mafai ai, mulimuli i laasaga o loʻo i lalo.

Fausia ni seti fa'asalalauga eseese se lua ma seti se paketi mo fa'asalalauga ta'itasi. E itiiti le tau e tasi, ae o le isi o le a sili atu le tau. E fuafua ai lau tala fa'atatau o tupe, e mafai ona e fa'aogaina se calculator tala o le fa'aaupuga. Aua e taugata su'ega vaelua, o le a iu ina e leiloa se tupe, ae e te iloa foʻi pe o galue au seti faʻasalalauga. Afai e tutusa seti fa'asalalauga e lua, ia mautinoa e fetuunai lau paketi e tusa ai.

A mae'a ona e filifilia fa'asalalauga se lua, filifili le tasi e ono maua ai le numera maualuga o kiliki. Google o le a taʻu atu ia te oe po o fea e sili atu le manuia. Afai e maua e lau fa'asalalauga muamua le tele o kiliki, ona avea lea o se faailoga lelei. Ae o le vaega lona lua o faʻasalalauga e maualalo le faʻasalalauga faʻasalalau. E te mana'o e fa'aititia lau tauofo pe a e fa'amoemoe e va'aia le maualuga o le CTR mai le isi fa'asalalauga. O lenei auala, e mafai ona e su'eina le a'afiaga o au fa'asalalauga i au suiga.

O le isi auala e vaelua-faʻataʻitaʻi faʻasalalauga Facebook o le faʻasaʻoina lea o lau faʻasalalauga o loʻo iai. Ina ia faia lenei mea, fa'asa'o au seti fa'asalalauga ma filifili le fa'amau Fa'ailoga. O le a otometi lava ona fatuina e le Facebook se seti faʻasalalauga fou ma suiga ma toe faʻafoʻi le mea muamua. Ole su'ega vaelua ole a fai se'ia e fa'atulaga e taofi. Afai ua manuia lau su'ega vaelua, e tatau ona e faʻaauau le faʻasalalauga ma faʻaiʻuga o lau suʻega. Atonu e te mana'o e vaevae fa'asalalauga i ni fa'asalalauga se lua pe tolu fo'i.

TUPU

O faʻasalalauga faʻasalalauga suʻesuʻe o se auala taugofie mo le ausia o faʻamoemoega saʻo i le taimi saʻo. E ofoina atu fo'i nisi su'esu'ega, fa'atagaina oe e fuafua po'o fea fa'asalalauga po'o fa'amatalaga su'esu'e na maua ai fa'atau. Peitai, e tatau i tagata maketi ona iloa le auala e faʻateleina ai le ROI e ala i le filifilia o upu saʻo, tu'ufa'atasia o le tala fa'atatau o tupe ma fetuutuuna'i fuafuaga pe a mana'omia. O lenei tusiga o loʻo talanoaina ai nisi o mea taua e teu i lou mafaufau e faʻateleina le ROI ma Adwords. Faitau atili e a'oa'o atili.

Pe a fuafuaina ROI o Adwords, e taua le manatua o kiliki i luga o le upega tafaʻilagi e le faʻaliliuina i taimi uma i faʻatau. E te manaʻomia le siakiina o suiga e fuafua ai le ROI o Adwords. E mafai ona faia lenei mea e ala i le telefoni feaveaʻi, fa’apea fo’i ma le tulituliloaina se’ia o’o le tagata asiasi i le fa’ai’uga “Fa'afetai” itulau. E pei o soʻo se faʻasalalauga tau maketi, ole a fa'alagolago le ROI ile to'afia o tagata asiasi mai au fa'asalalauga e alu i lau 'upega tafa'ilagi. Ina ia faia lenei mea, e tatau ona e filifilia upu autu ma le fa'amoemoe e fa'atau.

Ina ia faʻaleleia lau ROI o Adwords, mafaufau e fa'aopoopo fa'aopoopoga i au fa'asalalauga. O le faʻaaogaina o faʻaopoopoga itulau faʻaleleia o le a fesoasoani ia te oe e tosina mai ai le tele o tagata asiasi. E fa'aopoopo i le fa'aopoopoga o upu, e mafai fo'i ona e fa'aogaina vala'au po'o fa'aopoopoga nofoaga. O le mea mulimuli e faʻaopoopoina se faʻamau valaau ola i lau 'upega tafaʻilagi. E mafai fo'i ona e fa'aogaina iloiloga ma feso'ota'iga i luga ole laiga e fa'atonu ai tagata ile itulau fa'atatau. E tatau ona e su'eina filifiliga eseese a'o le'i fa'amautu i filifiliga sa'o. Afai e te manaʻo e faʻateleina le ROI, ia mautinoa e suʻe mea uma.

Google Analytics e faʻatagaina oe e faʻailogaina faʻailoga a Adwords faʻatasi ai ma le faʻailoga-aunoa. O lipoti o le a faʻaali atu ia te oe ROI o faʻasalalauga a AdWords. E tatau fo'i ona e fa'aulufale mai au fa'amatalaga tau mai au'aunaga tau maketi totogi ile Google Analytics e mata'ituina ai a latou fa'atinoga. O le faia o lenei mea o le a fesoasoani ia te oe e mata'ituina au tau fa'asalalauga, tupe maua ma ROI. O lenei fa'amatalaga o le a fa'atagaina oe e faia ni filifiliga sili atu ile mea e teu ai au tupe. Ma o le amataga lenei. E faigofie ona e siaki ROI o Adwords e ala i le mulimuli i nei taʻiala.

A e setiina lau faʻasalalauga, Google o le a faia fa'asalalauga fa'asalalauga mo oe. O nei mea e fa'afaigofie ai le puleaina o au fa'asalalauga. E tasi le fa'asalalauga fa'asalalauga ta'itasi, tasi pe tele upu autu, ma fa'atusatusaga lautele po'o fa'aupuga tutusa. Google e fa'atulaga lau upu fa'aupuga ile fa'atusatusaga lautele ina ia mafai ai e tagata fa'aoga ona lolomi au fa'aupuga i so'o se mea. E masani lava, e foliga mai o le fetaui sili lea. Ona e mana'o lea e fetu'una'i le tau ile kiliki, tau ile fa'aaliga, ma le tau i le mauaina e fetaui ma lau paketi ma sini.

Tau ile kiliki

Ole tau lelei ile kiliki mo Adwords e faʻamoemoeina e ala i le fuafuaina o lau faʻamoemoe ROI. Mo le tele o pisinisi, ua lava le lima sene i le kiliki. O le isi auala e faʻaalia ai lenei mea o le tau ile mauaina, pe 20% o tupe maua. Ia fa'ateleina le ROI, mafaufau e fa'atau atu au tagata fa'atau o lo'o i ai nei e fa'ateleina ai le tau o fa'atauga ta'itasi. E fuafua pe fa'afefea ona fa'atatau lau CPC, fa'aoga le siata o le fua faatatau o lo'o i lalo. Fa'aaoga le siata lenei, e mafai ona e filifili po o le a le mea e te tauofo mo upu ta'itasi ma fa'asalalauga.

O le auala pito sili ona aoga e faʻaititia ai lau CPC o le faʻatatauina o upusiʻi umi-tail. O nei upu autu e maualalo le tele o suʻesuʻega ma e faʻaitiitia ai le tosina mai o suʻesuʻega le talafeagai. O nei upu autu foi e foliga mai e sili atu le maualuga o le Sikoa, o se faʻamaoniga o le talafeagai ma se tau maualalo ile kiliki. Adwords CPC e fa'avae i luga ole alamanuia o lo'o e iai ma tulaga fa'atauvaga. O le fa'atauva'a o lau pisinisi, o le maualuga o le CPC.

E tele auala mo le setiina o CPC aupito maualuga, e aofia ai le otometi ma le tusilima tauofoga. O tauofoga ta'i-kiliki tusilima o le ituaiga CPC sili ona taatele. O le auala tusi lesona e aofia ai le fetuutuunai o le CPC maualuga ma le lima, a'o tauofo fa'autometi e fa'aogaina se polokalame e fa'atonuina le maualuga o le CPC mo oe. Afai e te le o mautinoa po o le fea metotia e saʻo mo lau pisinisi, Google ofo mai ni fautuaga. Ae po o fea lava e te filifilia, e tatau ona e mulimuli i fautuaga mai lau ofisa fa'amaonia Google.

O fa'asalalauga fa'asalalauga totogi-pe-kiliki e fa'avae i luga ole faiga fa'atautu'i. A'o lisiina e le tagata tala'i tau totogi-pe-kiliki, e saoloto le au faasalalau e filifili poo fea e fetaui lelei ma a latou paketi. Faalaua'itele, o le maualuga o le tau o se kiliki, o le maualuga o le tau ile kiliki. Peitai, e mafai ona e feutagai ma lau tagata talaʻi e feutagai mo se tau maualalo ile kiliki, aemaise pe afai o loʻo e sainia se konekarate umi pe taua.

A'o tau-pe-kiliki e matua'i eseese, o le aofaʻi masani mo le kiliki e tasi o loʻo siomia $1 ia $2 ile Google AdWords. I luga o le upega faʻaaliga, averesi CPC e i lalo ole tala. Fa'alagolago ile tauvaga, e mafai ona e faʻaaluina le tele $50 i le kiliki. Faataitaiga, e mafai e se pisinisi fa'atau fanua ona fa'aalu $10000 ia $10000 i Adwords i tausaga taʻitasi. Peitai, pe a e su'e se tagata fou, e mafai ona e fa'aalu sina mea itiiti $40 i le kiliki.

upu fa'aletonu

E mafai ona e faʻaitiitia tau e ala i le faʻaogaina o upu le lelei i au faʻasalalauga Adwords. E taua le manatua e le o su'esu'ega uma e fetaui i lau fa'asalalauga, o lea e tatau ai ona e fa'aopoopo upu fa'aletonu i au fa'asalalauga ma fa'asalalauga. Afai e te le mautinoa pe faʻafefea ona faʻaogaina upu faʻaoga leaga, faitau i luga mo se taʻiala i lea laʻasaga. E tele auala e faʻaoga ai upu le lelei ile Adwords. O nisi nei o auala e fa'aoga ai.

O se tasi o auala sili e suʻe ai upu le lelei o le faia lea o se Google search. Na'o le taina o le faaupuga o lo'o e taumafai e fa'atatau ma va'ai po'o le a le mea e tupu mai. Ona e mana'omia lea e fa'aopoopo so'o se fa'amatalaga su'esu'e e le o feso'ota'i ma lau fa'aupuga i lau lisi o upu fa'aletonu. Afai e te le mautinoa po'o fea upusii leaga e fa'aopoopo, siaki lau Google Search Console poʻo auʻiliʻiliga mo se lisi o faʻamatalaga leaga uma. O le taimi lava e te faʻaopoopoina ai upu le lelei i lau faʻasalalauga Adwords, o le ai ai sau lisi o faʻasalalauga e le fesoʻotaʻi e aloese mai ai.

O le isi auala e fa'aleleia ai le CTR o le fa'aogaina lea o fa'aupuga leaga. O le fa'aogaina o fa'aupuga le lelei o le a mautinoa ai e fa'aalia au fa'asalalauga fa'asaga i fa'amatalaga su'esu'e talafeagai, fa'aitiitia le aofa'i o kiliki ma'imau. O le a faʻateleina foi le vaega o tagata asiasi talafeagai i lau faʻasalalauga ma faʻaleleia le ROAS. O le faʻamanuiaga mulimuli o le faʻaaogaina o faʻaupuga le lelei o le a e le totogiina mo faʻasalalauga e le fetaui ma au oloa poʻo auʻaunaga.. O lona uiga e mafai ona e fa'asaoina tupe i lau tala fa'atatau o fa'asalalauga.

O le faʻaaogaina o upu faʻaoga le lelei i Adwords e mafai ona faʻasaoina oe taimi ma tupe e ala i le polokaina o suʻesuʻega le talafeagai. E mafai ona e faia ni fa'aupuga le lelei e fa'atatau i lau oloa e pei o lau fa'aupuga mana'omia. Faataitaiga, pe afai e te mana'o e fa'atau fua fua mea tau soifua maloloina, fa'aaoga le upu 'saoloto'. O tagata o lo'o su'e mo tausiga fa'alesoifua maloloina e leai se totogi po'o ni galuega atonu e le o iai i lau maketi fa'atatau. O le fa'aogaina o fa'aupuga le lelei ose auala sili lea e fa'amautu ai le tala fa'asoa i lalo ole pulea.

Tau ile fa'aaliga

Tau ile fa'aaliga (CPM) ose metric autu e siaki i luga ole lugalaina faasalalauga. Ole fua lea ole tau ole fa'asalalauga fa'asalalauga, ma e masani ona faʻaaogaina mo le filifilia o ala o faasalalauga. O se auala lelei e siaki ai le tulaga maualuga o le faʻalauiloaina o se kamupani ma fuafua pe fia le tau e faʻatau mo ituaiga faʻasalalauga eseese. I le tele o tulaga, E mafai ona faʻaogaina le CPM e faʻatusatusa ai le aoga o se faʻatauga tau maketi. E ese mai le avea o se metric taua e siaki, E fesoasoani foi le CPM i tagata faasalalau e fuafua po o fea tulaga e sili atu ona aoga mo le ausia o latou sini.

Ua siitia CPM talu mai le Q3 2017 ae e lei fesuisuiai tele talu mai lena taimi. I le averesi, totogi tagata faasalalau $2.80 ile afe fa'ailoga ile Q1 2018, o se faatelega faatauvaa ae tumau. E pei o le Q1 2018, totogi tagata faasalalau $2.8 i le afe fa'ailoga, i luga se tala mai le Q1 2017. I ata vaaia, CPCs i luga ole Google Display Network na toe fo'i i $0.75 i le kiliki, pe tusa 20 sene maualuga atu nai lo le Q4 2017.

A'o fa'asalalauga fa'asalalauga fua e sili atu le aoga nai lo fa'asalalauga totogi, latou te le aoga le tau. O nei “le iloa” su'esu'e e fai i aso ta'itasi. O lona uiga e le mafai e Google ona vavalo le faʻamoemoe o se tagata suʻesuʻe, ae e mafai ona fa'atatauina le tele o fa'aupuga fa'apitoa, pei o le “inisiua taavale,” ona fa'asilisili lea o ana fa'asalalauga fa'avae i luga o na upu autu. Ona, na'o le au fa'asalalauga e totogi mo kiliki latou te maua.

E ui o CPC i luga o faʻasalalauga faʻasalalau e eseese, o le tau ile fa'aaliga e masani lava e le maualuga tele. Faataitaiga, Ole CPC ole Facebook $0.51 i le fa'aaliga, a'o LinkedIn's CPC o $3.30. O fa'asalalauga fa'aagafesootai e pei o le Instagram ma le Twitter e taugofie, ma le CPC averesi o $0.70 ia $0.71 i le fa'aaliga. E fa'aalia nei fa'asalalauga pe'a fa'afou le paketi i aso uma. O lenei auala, e le tau popole tagata faasalalau e uiga i tupe faʻaalu pe faʻaalu sili atu nai lo mea latou te manaʻomia.

Tau ile mauaina

O se tasi o mea sili ona taua e mafaufau i ai pe a faʻatau mo faʻasalalauga i luga ole Adwords o le tau ile mauaina. E mafai ona maua i so'o se mea mai ni nai tala i lalo ifo $100, ma le averesi CPA o $0.88. O le mafua'aga e matua maualalo ai lenei fuainumera ona o le tele o fa'asalalauga e le maualuga tele a latou fa'asalalauga. Faataitaiga, pe a tau totini aso malolo $3, tauofoga $5 aua o lena vaitaimi o le a matua le aoga.

E ui e taua le iloa pe fia le tau o au faʻasalalauga faʻasalalauga, e mafai ona fuafua se CPA e fa'atatau i au liliu. Pe o se liua moni pe leai e faigata ona iloa, ae e mafai ona faia e ala i le suʻeina o pepa faʻatumu ma faʻailoga faʻailoga. Peitai, e leai se tulaga lautele mo le fuafuaina o tau i le mauaina, ma o pisinisi taʻitasi i luga ole laiga o le ai ai se oloa eseese, tau, pito, tupe alu fa'agaioiga, ma fa'asalalauga fa'asalalauga.

Tau ile mauaina, po'o le CPA, e faasino i le aofaʻi o tupe e faʻaalu e se tagata faʻasalalauga i suiga taʻitasi e faʻatupuina e a latou faʻasalalauga. E aofia ai fa'atau, kiliki, fomu, fa'asalalauga talafou, ma isi fomu. E masani ona fa'atalanoa e le au fa'asalalauga lenei fua fa'atasi ma feso'ota'iga fa'asalalauga, ae e tatau ona maitauina e le o tagata uma e malilie i ai. A mae'a ona e fa'atalanoaina se tau ma se fa'asalalauga, e mafai ona fuafua le tau i le mauaina.

O le tau ile mauaina ole isi metric taua e siaki ile faagasologa o faasalalauga. Pe a filifili e faʻaalu tupe ile CPA, e tatau ona e fuafua pe fia le tupe e te manaʻomia e faʻaalu e faʻatupu ai se fefaʻatauaʻiga faʻatau. E mafai e tagata faʻaoga AdWords ona fuaina le manuia o latou faʻasalalauga e ala i le iloiloina o le tau e tusa ai ma le aofaʻi o suiga e faʻatupuina e faʻasalalauga taʻitasi. Ole tau ile fa'atauga e masani ona fa'amaopoopo ma se auala fa'atauga fa'apitoa, o le maualuga la o le CPA, o le tele foi lea o le a maua e le tagata faasalalau le polofiti.