Atonu ua e faalogo i Google Adwords, le fa'asalalauga fa'asalalauga mai Google. Ae, do you know how to use it to maximize your profit? E aoga mo amataga? O nisi nei o fautuaga. O se meafaigaluega sili lea mo maketi numera, aemaise lava amataga. Ae e mafai ona taugata. Faitau faʻatasi e aʻoaʻo atili e uiga i lenei meafaigaluega mamana. O lo'o lisiina atu i lalo nisi o ona lelei ma le le lelei. Pe mo lau amataga poʻo se pisinisi faʻavae, Adwords ei ai ona lelei ma le le lelei.
Google Adwords is Google’s advertising platform
While it’s no secret that Google is a huge player in the advertising space, e le iloa e tagata uma le faʻaogaina lelei o meafaigaluega a le kamupani. O lenei tusiga o loʻo vaʻavaʻai i auala eseese e mafai ai ona e faia le tele o meafaigaluega faʻasalalauga a Google. Afai e te fou ile Google AdWords, o se iloiloga vave o mea o loʻo aofia ai. A maeʻa ona e aʻoaʻoina e uiga i meafaigaluega, o le ae maua se manatu sili atu pe faʻafefea ona faʻateleina le manuia o lau pisinisi.
Google AdWords e galue e pei o se fa'atautu'i lea e tauofo ai pisinisi mo le tu'uina i taunu'uga o masini su'esu'e. O lenei faiga e fesoasoani i kamupani ia maua le tulaga maualuga, feoaiga talafeagai. E filifilia e le au fa'asalalauga se paketi ma fa'amatalaga fa'atatau, ma e mafai ona fa'aopoopo se numera telefoni po'o feso'ota'iga i le itulau autu o le upega tafa'ilagi. Faataitaiga, let’s assume that a user searches for “red shoes.” They see several ads from different companies. E totogi e tagata fa'asalalauga ta'itasi se tau fa'apitoa mo le tu'uina o fa'asalalauga.
Pe a filifilia le ituaiga faʻasalalauga saʻo, e taua le mafaufau i le tau ile kiliki. O le aofa'i lea e te totogia mo fa'aaliga ta'i afe uma. E mafai fo'i ona e fa'aogaina le tau ile fa'atasiga, o lona uiga e te totogia taimi uma e kiliki ai e se tasi lau faʻasalalauga ma faʻamaeʻaina se gaioiga patino. E tolu ituaiga o faʻasalalauga ma Google Ads: su'e fa'asalalauga, fa'aalia fa'asalalauga, ma fa'asalalauga vitiō. O fa'asalalauga su'esu'e e iai fa'amatalaga, ata, ma ata vitio. E fa'aalia i luga o itulau uepi i totonu ole fa'aaliga fa'aaliga a Google. O vitio o faʻasalalauga pupuu, masani ono i 15 sekone, ma fa'aalia i luga ole YouTube.
O le auala e galue ai Google Ads e faʻavae i luga o le totogi-pe-kiliki (PPC) fa'ata'ita'iga. O lo'o fa'atatau e le au fa'asalalauga fa'aupuga fa'apitoa i Google ma faia ni tauofoga mo nei fa'aupuga. Latou te tauva mo nei upu autu ma isi maketi. Ole tau ole tau e masani lava ona fa'avae ile tau maualuga. Ole maualuga ole tauofo, sili atu le fa'atulagaina. O le tele o fa'asalalauga e maua e se pisinisi, o le maualalo o le tau ile kiliki.
Ina ia faʻateleina le aoga o Google Ads, e taua le malamalama pe faʻafefea ona faʻavasega faʻasalalauga. E mafai ona fa'aalia fa'asalalauga i itulau o su'esu'ega, i luga o itulau uepi ile Google Display Network, ma i luga o isi upega tafaʻilagi ma polokalama. O fa'asalalauga e mafai ona fa'atatau i ata po'o tusitusiga, ma o le a faʻaalia i tafatafa o mea e talafeagai. E lē gata i lea, e mafai ona e fa'avasegaina fa'asalalauga e ala i le fa'atatauina o la'asaga 'ese'ese o se fa'atau fa'atau.
It’s ideal for startups
In the age of the internet, o lo'o sailia e pisinisi ni auala fou e o'o atu ai i tagata fou. O le tulaʻi mai o polokalame faʻavavevave o se faʻataʻitaʻiga lelei o lenei mea. Startups e masani ona faʻamalosia e galulue mai avanoa faʻasoa ofisa. I le faafesuia'i o sea umia tutusa i totonu o le kamupani, o nei tagata teu tupe e naunau e tuʻuina atu i se tulaga maualuga o lamatiaga. E le gata i lea, fa'avavevave fesoasoani i amataga e aloese ai mai tau o lo'o fa'atupuina e se pisinisi masani. O nisi nei o faʻamanuiaga o le faʻaaogaina o se polokalama faʻavave.
It’s highly scalable
What makes a company scalable? O le tali o atina'e tetele, a o faateleina le fua o se auaunaga. Faatasi ai ma IaaS, e te totogia le tele o le gafatia e aunoa ma le fa'atupuina o tau fa'aopoopo mo meafaigaluega, fa'afouga polokalame, poʻo le faʻateleina o le eletise. Ma fa'atasi ai ma le cloud computing, e mafai ona e mauaina au faʻamatalaga mai soʻo se mea. E manino lava le lelei. Faitau faʻatasi e aʻoaʻo pe faʻapefea ona aoga lenei ituaiga atinaʻe i lau pisinisi. O loʻo lisiina i lalo auala e lima e mafai ai e lau pisinisi ona faʻaogaina auaunaga o loʻo avanoa i le ao.
Polokalama e avea o se auaunaga, poo le SaaS, o lo'o fa'apipi'iina i luga o le ao lea e talimalo i luga ole laiga e se tagata fa'atau atu lona tolu. E mafai ona e mauaina le polokalama e ala i se upega tafailagi. Aua e pulea totonugalemu, Au'aunaga SaaS e maualuga le fa'aogaina. E lē gata i lea, O oloa a SaaS e fetuutuunai ma faʻalauteleina aua latou te le manaʻomia le faʻapipiʻiina i masini taʻitasi. Ole mea lea e fa'atauaina fa'apitoa mo 'au fa'asalalau fa'avaomalo. Ma talu ai latou te le manaʻomia le bandwidth, e le tatau ona popole tagata e uiga i fa'afouga polokalame.
It’s expensive
If you’re worried that it’s too expensive, e le na o oe. E toʻatele tagata e iai foʻi lea popolega: “It’s expensive to run Adwords.” While you don’t need to spend $10,000 masina e va'ai ai i'uga, atonu e foliga mai o se galuega taufaafefe. Peitai, e tele auala e faʻaitiitia ai lau tau ile kiliki e aunoa ma le gau o le faletupe. E ala i le mulimuli i nai tulafono faigofie, e mafai ona e maua i'uga sili ona lelei mo se tala fa'atatau o tupe.
O le mea muamua e tatau ona e faia o le suʻeina lea o le tau o le Google AdWords. I totonu 2005, o le averesi tau i le kiliki sa $0.38 sene. E 2016, ua oso i luga lenei tau $2.14, ma e foliga mai e le toe alu i lalo i se taimi vave. O se loia, faataitaiga, e mafai ona faamoemoe e totogi $20 ia $30 i le kiliki. Ae afai e le mafai ona e totogia le tele, atonu e te mana'o e su'e nisi mea.
