ٽيگ: ايس اي او

There are three ways to use Adwords for your SaaS business. These methods are called Cost per click (سي پي سي) اشتهار, لفظي تحقيق, and bidding. If you want to see fast results, you must make sure you are paying for quality traffic. Using this method will ensure you pay for clicks that will actually be converted into leads. شروع ڪرڻ, you should gather as much information as possible. This article will explain the importance of Keyword research and how to maximize your bid.

قيمت في ڪلڪ (سي پي سي) اشتهار

The Cost per click or CPC is the price that advertisers pay for each time someone clicks on their ad. CPCs tend to be high in industries with high conversion rates and competitive advertisers. While there are ways to lower your CPC, there is no sure-fire way to decrease them completely. Here are some things to keep in mind when optimizing your CPCs. پهريون, consider how relevant your site is to your target market. If your website is not relevant to your targeted audience, your CPC may be too high.

ٻيون, understand the difference between flat rate and bid-based cost-per-click. A flat-rate CPC is easier to track than bid-based CPC. Bid-based CPCs are less expensive, but they are still less targeted. ان کان علاوه, advertisers have to consider the potential value of a click from a given source. A high CPC may not necessarily translate into a high revenue stream.

CPC invoicing also carries the risk of misuse. Users may click on ads accidentally. This can cost the advertiser a significant amount of money. بهرحال, Google tries to limit misuse by not charging for invalid clicks. While it’s not possible to control every click, you can negotiate a lower rate. As long as you’re willing to sign a long-term contract with the publisher, you can often negotiate a lower rate.

In the world of paid advertising, the cost of marketing is a crucial factor. With the right cost per click, you can maximize your return on advertising spending. CPC ads are a powerful tool for many businesses, so understanding how much you pay per click can improve your marketing. And as long as you know what your audience is looking for, it will work for you. That’s why it’s so crucial to be aware of your CPC.

لفظي تحقيق

Search engine optimization (ايس اي او) is the art of picking the right keywords and content topics to rank on SERPs. جڏهن صحيح طريقي سان ڪيو وڃي, proper keyword research helps to increase organic traffic and brand awareness. Keyword research is a unique process marketers use to identify which phrases and words users are most likely to search for. Once you have the right keywords, you can prioritize your strategy and create content that targets these users. Keyword research helps to improve the ranking of your site on search engines, which in turn will drive targeted traffic.

Before beginning a campaign, keyword research is critical. By identifying profitable keywords and search intent, you can plan the best possible ad campaigns. While choosing keywords and ad groups, consider your goals and your budget. You can narrow your focus and save money by targeting only relevant keywords. ياد رکو, you want to make a lasting impression on people who are actively looking for your product or service. It’s best to use more than one keyword, جيتوڻيڪ.

There are many ways to do keyword research. The main goal is to take an idea and identify the most potential keywords. These keywords are ranked in order of their value and potential to generate traffic. Once you’ve done this, you can move onto the next step – writing content that provides value to visitors. You should always write as you would want to be written. After all, your target audience is likely to have some similar questions to those you’re addressing.

While keyword research for Adwords is a crucial part of any marketing strategy, it’s also a vital aspect of a successful campaign. If your research is not done properly, you’ll end up spending too much money on PPC and missing out on sales. But it’s also crucial to keep in mind that keyword research takes time and effort. If done correctly, you’ll have an ad campaign that will be a success!

ٻُڌائڻ

There are a few tips you should keep in mind when bidding on Adwords. The first is to keep your budget at PS200 per month. بهرحال, this amount may vary depending on your niche and the amount of website traffic you’re expecting monthly. Once you’ve determined your monthly budget, divide it by thirty to get an idea of your daily budget. Once you’ve set your daily budget, the next step is to decide how much to bid each day. Google’s bidding system works by regulating the highest and lowest bids using a maximum CPC metric. If you’re not sure about the right cost per click for your business, use the Adwords forecast tool.

While bidding on Adwords may seem like a good idea, there are some major disadvantages to competing with big companies. If you’re a small business, your advertising budget isn’t nearly as big as the one of a national company, so don’t expect to have the same budget to compete with them. Even if you can afford to bid high, your chances of gaining a return on investment (ROI) from your Adwords campaign are low.

If your competitors use your brand name in their ads, make sure you use a different ad copy. If you’re bidding on your competitor’s terms, you risk getting banned from Google. The reason is simple: your competitors may be bidding on your terms, which will result in lower quality score and cost-per-click. اضافي طور تي, if your competitor is bidding on your terms, you might be spending your money on a bunch of ad copy that has nothing to do with your brand name.

معيار جو نمبر

The quality score in Adwords is an important factor when it comes to getting the best placement for your adverts. It is important to monitor your Quality Score and alter your ads accordingly. If you notice that your CTR is very low, then you should pause your adverts and change the keywords to something else. Your Quality Score will reflect your efforts over time, so you should do everything you can to increase it. بهرحال, the Quality Score in Adwords is not a science. It can only be accurately assessed when you have enough traffic and data to determine what the quality score should be.

The quality score in Adwords is determined by three factors: the click-through rate, ad performance, and campaign success. Click-through rate is directly related to your quality score, so improving your Quality Score can improve your ad’s performance. Ads that perform poorly will waste your budget and not be relevant to your target audience. A high Quality Score is the foundation of a successful AdWords campaign.

Keyword groups can be too broad for your ad, causing it to be ignored by visitors. Use more targeted keywords for your ad campaign. A higher Quality Score will mean that your ads will receive more attention and be more relevant to the audience’s search intent. پڻ, consider using landing pages with pictures of older people. Testing is important, and creating several ad variations will help you to optimize your landing page experience.

To improve your quality score, you must create a good combination of keywords and ads. Keywords that don’t perform well must be directed to a quality landing page or they will be degraded. ائين ڪرڻ سان, you can improve your quality score and get a lower cost-per-click (سي پي سي).

ٻيهر ٽارگيٽ ڪرڻ

You may be familiar with Google’s retargeting capabilities, but aren’t sure what exactly it is. Adwords retargeting allows you to reach users on other websites and platforms. It also allows you to set rules for who you add to your audience. By segmenting visitors to your site, you can target your remarketing efforts. The more precise you can be about who sees your ads, the more effective your retargeting will be.

There are many benefits to retargeting with Adwords, and one of the most effective is the ability to show people ads based on their previous online activity. In addition to displaying your ad based on the products they have recently looked at, Google Ads can also display ads to those who left their shopping basket or spent a significant amount of time viewing your product. بهرحال, it is important to note that retargeting with Adwords is not for beginners. It can be a great option for businesses with small budgets.

Retargeting with Adwords can be an effective way to engage existing customers as well as find new ones. Google Adwords allows you to place Script tags on your website, ensuring that people who have visited your site before will see your ads again. Retargeting with Adwords can also be used across social media sites, such as Facebook. It can be highly effective for reaching new customers and increasing sales. بهرحال, it is important to note that Google’s policy prohibits the use of personally identifiable information to target advertising.

Retargeting with ads is an effective way to target potential customers after they have left your site. By tracking the cookies of these visitors, your ad will display the same ad to those people who have previously visited your site. هن طريقي سان, you can make your ads specific to the products that were most recently visited. It is also important to use a pixel to create targeted ads based on the information the cookie provides Google Ads.

If you’re just getting started with your AdWords account, you’ve probably been wondering how to structure it. There are a few ways to do this. Read on to find out how to structure your AdWords account to best fit your needs. هن مضمون ۾, we’ll go over CPA bidding and CPM bidding. We’ll also cover how to set up your account to make sure you’re maximizing its benefits.

ادا-في-ڪلڪ (پي پي سي) اشتهار

While pay-per-click advertising on Adwords may seem simple on the surface, there are several factors to consider. A high CTR indicates your ad is helpful and relevant. A low CTR means nobody clicked on your ad, which is why Google prefers ads with a high CTR. خوشقسمتي سان, there are two factors that you can control to increase your CTR.

PPC advertising uses keywords to connect businesses with targeted consumers. These keywords are used by advertising networks and search engines to select ads that are relevant to the consumer’s intent and interests. To make the most out of your ads, choose the keywords that speak to your target audience. Remember that people do not always look for the same thing, so make sure to select keywords that reflect this. ان کان علاوه, you can even customize your campaigns by targeting users based on their location, device, and time of day.

The goal of pay-per-click advertising is to generate conversions. It’s important to test different keywords and campaigns to determine which ones will be most effective. Pay-per-click advertising is a great way to test different audiences with small investments, until you can see which ones perform well. You can pause your ads if they aren’t performing as expected. This can also help you see which keywords are most effective for your business.

One way to increase your PPC campaign is to optimize your landing page. Your landing page is the page that your audience visits after clicking on your ad. A good landing page will convert visitors into customers or increase the conversion rate. آخرڪار, you want to see a high conversion rate. When you’re using this method, remember that you’ll only make money if you see a high conversion rate.

PPC advertising rates are commonly determined on a bid or flat-rate basis. The advertiser pays the publisher a fixed amount each time their ad is clicked on. Publishers usually keep a list of PPC rates. It’s important to shop around for the lowest price, which can sometimes be negotiated. In addition to negotiating, high-value or long-term contracts will usually result in lower rates.

If you’re new to PPC advertising on Adwords, it’s important to remember that the quality of your campaign is crucial. Google awards best ad placements and lowest costs to businesses that offer an excellent user experience. Your ad’s effectiveness is also measured by click-through rate. You’ll need a solid foundation before you begin managing your PPC account. You can learn more about PPC advertising at PPC University.

Using automated bid management systems is a good idea if you’d like to maximize success and scale. Such systems can manage millions of PPC bids for you and optimize your ads to get the highest return possible. They are most often tied to the advertiser’s website, and feed the results of each click back to the system. هن طريقي سان, you’ll be sure that your ad is being seen by the most potential customers.

Cost-per-impression (سي پي ايم) بولڻ

The vCPM (viewable CPM) bid option is a good way to increase the chances of your ad appearing. This setting allows you to set the highest bid per thousand viewable ad impressions. When you choose to use this setting, Google Adwords will charge you only when your ad is shown above the next highest ad. With vCPM bidding, text ads always get the entire ad space, so they’re more likely to be seen.

When comparing the two ad types, CPM bidding is often the best option for brand awareness campaigns. This type of advertising focuses more on price than impressions. You’ll pay for every thousand impressions, but you may receive zero clicks. Because the Display Network is based on price, CPM ads will typically rank high without being clicked on. CPC bidding, ٻي پاسي, is based on relevancy and CTR.

Another way to increase your CPM is to make your ads more targeted. CPM bidding is a more advanced form of bidding. CPM bidding requires conversion tracking. With enhanced CPM, you need to provide Google with data to see how many visitors convert to a sale or a sign-up. By using this method, you’ll be able to better target your market and maximize your ROI.

Enhanced CPC is a bidding option in Google Adwords. Enhanced CPC requires manual keyword bidding but allows Google to adjust the bid based on the likelihood of conversion. It allows Google to adjust the bid by up to 30% on either side, and it also makes the average CPC lower than your maximum bid. The advantage of ECPC is that you can fine-tune your ad targeting and budget.

Optimum CPM bidding is a great option for increasing your click-through rate and keeping your daily budget within your budget. بهرحال, it is important to remember that CPM isn’t the only factor in optimizing your campaign. You should also try to optimize the campaign for conversions by using target CPA (cost-per-action) يا سي پي سي (cost-per-action).

Manual CPC bidding gives you full control over your bids and is a good starting point if you’re new to Google Adwords. It also gives you a level of control you won’t find in automated bidding strategies. Manual CPC bidding lets you change your bids whenever you want, without algorithms dictating your decision. You’ll also see more click-throughs if you improve the quality of your keywords and ads.

آخر ۾, CPC bidding in Google Adwords is the best option if you want to boost your revenue. Long-tail keywords are considered to be more relevant than short keyword-rich queries, so they’re cheaper to target. You don’t want to bid more than you need to, but it’s worth it if you get more customers. The CPCs in Google Adwords are very low, so you’ll probably be able to get a great return for your budget.

Cost-per-acquisition (سي پي اي) بولڻ

CPA is a measure of the cost per acquisition, or customer lifetime value, and can be used to determine the success of a digital advertising campaign. Other uses of CPA include measuring newsletter signups, e-book downloads, and online courses. As an overarching metric, CPA enables you to connect secondary conversions to the primary one. In contrast to CPC bidding, where you pay for every click, CPA bidding requires you to pay for only one conversion, thereby reducing the cost of the campaign.

While CPA bidding is more effective than CPC, you should consider the pros and cons of both. CPA is an effective way to control the costs of conversions while still allowing for some revenue and ad visibility. Manual bidding can have its disadvantages, such as being difficult to implement, limiting your control, and not being able to balance the two considerations of revenue and conversions.

While a high target CPA goal might help to increase your CPA, you must be aware that aggressive bids can hurt your account by causing it to self-throttle. This can result in a 30% decline in revenue. A higher CPA does not mean you should spend more than your budget. بدران, optimize your content to increase conversions and lower your CPA.

Besides the benefits of CPA bidding, it is also possible to bid on Facebook. Facebook has an option to combine this method with advanced targeting to target specific audiences. Facebook is a good way to measure the success of your campaign, and you will only pay if you receive a conversion. Using cost-per-acquisition (سي پي اي) bidding in Google Adwords can help you lower your cost per acquisition by a significant margin.

If your business does not sell physical goods, you can calculate CPA based on other metrics, such as lead capture, demo signups, and sales. You can calculate the CPA by plotting the average CPA against impression-weighted Quality Score. Higher CPAs generally indicate lower ROI, so it is important to optimize for both CPA and Quality Score. But if your Quality Score is below the average, you will likely increase your CPA compared to competitors and will hurt your overall ROI.

Ads with a high quality score will earn higher ad rankings and lower CPA. This will discourage bad advertisers from advertising with poor quality content. While high quality ads will always attract more clicks, advertisers who have a low CPA will only be able to achieve high ad positions by bidding an exorbitant amount. They will eventually have to settle for lower rankings.

While CPA bidding in Google Adwords isn’t the best way to maximize your marketing spend, it will provide a higher ROI than low-quality ads. By improving quality score, you can improve CPA. هن طريقي سان, your ad spending won’t be as high as it could be. سو, the next time you’re bidding, make sure you’re optimizing for conversions rather than cost.

If you’re looking to hire engineers, the process of keyword research and creating an effective Adwords campaign will help you find relevant keywords. بهرحال, there are some things to remember when choosing keywords. You should make sure the match type is right. Keyword research can also help you create landing pages and advertisements for new engineering positions. If you’re hiring software engineers, مثال طور, you can create an AdWords campaign to attract new engineers.

خرچ

You have probably heard about CPC (قيمت في ڪلڪ) and CPM (cost per impression), but what are they? The terms refer to the costs of running advertisements based on clicks and impressions. While both methods can be expensive, they can generate incredible returns. Google is the largest search engine and millions of unique users complete searches on Google each month. This makes it crucial to get your website ranked highly for highly-competitive keywords.

خوشقسمتيءَ سان, AdWords provides many tools to help refine your target audience. Using demographics, جڳھ, and device targeting, you can tailor your ads to reach a specific group of people. مثال طور, you could target mobile users aged 18 جي طرف 34 or city-specific users in the United States. Another key metric to consider is Quality Score. Higher Quality Scores mean that Google will give preference to your ad, which often means lower cost.

The costs of Adwords vary greatly depending on your business and the type of keywords you’re targeting. مثال طور, the most expensive keywords on Google are related to finance, insurance, and other industries that deal with vast amounts of money. Other popular keywords include education and “degree.” If you’re planning to enter these fields, expect to pay high CPCs. ساڳي طرح, if you’re starting a treatment facility, be aware of high CPCs.

خاصيتون

If you are using the advertising channel called AdWords for your business, you may be wondering if you are getting the best results possible. This article will discuss the features of Adwords that will ensure you are getting the most bang for your buck. You might also wonder if your agency is doing a good job managing it. Let us explore five of the most important features of Adwords to make the most of your marketing campaign.

Google has continued to focus on mobile and bid automation. جي “Drafts and Experiments” functionality in AdWords includes two major product improvements. The first is a “draft” mode that lets you make changes without triggering the live campaign. This new feature has already been available through third-party management tools such as AdWords Editor. It allows you to test different variations of your campaign and see if they have any effect on your business.

The new interface of AdWords includes a number of features that were not present in the old dashboard. بهرحال, the old dashboard is soon to be retired. The new dashboard will replace the Opportunities tab. It has summary cards with links to further information on the features in that tab. ان وچ ۾, you can monitor the progress of your advertising campaign by clicking on the highlighted keywords. It’s important to understand the differences between the old and new dashboards to optimize your advertising budget.

Geographic targeting

When using Google Adwords, you have the option of setting up geographical targeting to ensure that your ads are only shown to users in a particular geographic area. Geotargeting will ensure that your ads are only shown to customers in the area you specify, which will increase your website conversions and Internet sales. You will only pay for the clicks of users who are relevant to your products and services. You can set up this type of advertising through your social networks or on search engines, so that you can target people based on where they live.

There are two types of geo-targeting available with Google Adwords: regional and hyperlocal. The first type of geo-targeting allows you to select a specific area within a country. Regional targeting is limited in scope, as each country has its own set of cities and regions. Some countries, تنهن هوندي به, have a wider choice. مثال طور, in the United States, Congressional districts can be targeted with Google Adwords. بهرحال, Congressional districts are an excellent choice for Politicians. Unlike counties, you can also specify a specific area within a city, such as a neighborhood, to narrow your audience.

As with any new marketing strategy, geo-targeting can increase your conversion rates. بهرحال, you should keep in mind that there are some limitations to this option, and you need to know how to implement it in your campaign. While it may sound like a good option for local businesses, it may not be the right solution for global brands. آخرڪار, geo-targeting is not a substitute for an effective international SEO strategy.

Keywords with high search volume

One of the most effective ways to reach the right customers is to target customers who are searching for your products or services. It is important to know which keywords have high search volume, as these are the most competitive and likely to generate the most exposure and impression share. Here are some tips on how to choose the right keywords for your business. Using these keywords will help you achieve better rankings in SERPs. Here are some tips on selecting the right keywords:

Before deciding on your keywords, make a list of related words. Brainstorming is a crucial step in keyword research. Write down any word that pops into your head. Select the words that make sense for your business and use them in your advertising campaigns. If you can’t come up with anything on your own, list the keywords you’re interested in further research. مثال طور, you might want to use a word such as “salty” in ad campaigns.

Look at search volumes month-by-month. A seasonal keyword may have a big spike in search volume in October, but low search volume until October. Plan your content based on these keywords all year round. To determine seasonal keywords, you can use Google Trends data or Clickstream data. A keyword’s search volume may be seasonal in different countries. If you’re using Adwords as your primary source of traffic, make sure to include it in your content.

بلڊنگ ماڊل

When you’re trying to optimize your budget on Adwords, there are two basic ways to do it. پهريون, you can use conversion actions to help you set the bids. By stacking conversion actions, you can make one primary action $10 and another secondary action $20. مثال طور, a lead is worth $10, a sales qualified lead is worth $20, and a sale is worth $50. By using value-based bidding, you spend more on profitable customers while spending less on lower conversion value ones.

Bidding to value is a better option because it forces Google to focus on the quality of ad impressions. It also helps advertisers optimize their campaigns according to what matters most to them – better traffic and a more manageable post-conversion process. Optimizing for customer lifetime value or LTV is an excellent choice for businesses that want to engage customers deeply. ان کان علاوه, you can easily track conversion values, and align your bidding strategy with your business goals.

The cost of each click depends on the Quality Score of the ad, and the lower the score, the cheaper the click. بهرحال, the quality score of ad impressions will affect your ad’s ranking in the search results. Higher Quality Scores will increase your chances of being displayed, resulting in a lower cost per click. تنهن ڪري, a lower CPC will make your budget go farther.

The success of your online business depends on your marketing reach and customer engagement. You should know how to use PPC platforms such as AdWords to increase your exposure and customer engagement. Read on to learn about these key areas. It’s never too early to start using PPC platforms, including AdWords. Here are some important tips and tricks to get you started:

لفظي تحقيق

One of the first steps to creating a successful AdWords campaign is doing proper keyword research. Using the Google Keyword Planner can help you determine the number of searches for the keywords you’re considering, how much each keyword costs, and even suggests other words and phrases to use. جڏهن صحيح طريقي سان ڪيو وڃي, this research will help you create a targeted campaign that is relevant to your target market. Keeping in mind that the more specific your keyword research is, the more targeted your ads will be.

One of the most popular and effective ways to start researching keywords is to use Google Keyword Planner. This tool shows search volumes for keywords by month. If your keywords are high in summer traffic, you should target them in that time. Another method of keyword research is using tools such as Google AdWords’ ad builder to find related keywords. Once you’ve narrowed down your list of keywords, you can begin generating content based on those searches.

While implementing your keyword research, you should consider what you want your website to accomplish. هن طريقي سان, you’ll know exactly what your target audience is searching for. You should also consider their search intent – are they informational, navigational, or transactional? Using the Google Keyword Planner, you can get an idea of popular keywords for your niche. You should also check whether these keywords relate to your website. Using keywords in the right context will ensure your ads are seen by the right people.

To create an effective keyword strategy, you should also research your competitors’ websites. Your competitors’ websites may contain content that isn’t as relevant to your products or services as your own. Using Google’s keyword planner, you’ll be able to discover which keywords are driving the most traffic to your competitors. You can then use this information to create a competitive keyword strategy. هن طريقي سان, you can use this strategy to improve your website’s ranking on Google.

معيار جو نمبر

Quality score for Adwords is one of the most important factors to make your ads more relevant. ايڊورڊس’ quality score is determined by a set of algorithms that are similar to organic ranking algorithms. The higher your quality score, the more relevant your ads will be to your audience and ultimately your conversion rate. Here are some ways to improve your ad quality score. We’ll discuss some of the most common factors that influence your ad’s quality score.

A good way to increase your quality score is to monitor the conversion rate of your ads. Pay close attention to your quality score and eliminate those adverts with a low CTR. Try changing your headline to increase the conversion rate of your ads. پوءِ, try a new ad campaign with a different ad copy. This will increase your quality score significantly. To improve your conversion rate, focus on improving these three components:

A low Quality Score can raise your Cost Per Click (سي پي سي). It can vary based on the keywords that you target, but a high Quality Score can lower your CPC. To be honest, it can be difficult to observe the effect of Quality Score, but it will become clear over time. There are many other benefits to a high Quality Score. Keep in mind that these advantages are cumulative over time. You should not try to make one change overnight – the effect will build itself over time.

The highest Quality Score will improve your ad’s visibility in the search results. Google rewards advertisers who are able to create high-quality ads. And a low-quality ad can hurt your business. If you have the budget to make these changes, consider hiring an ad writer. Your campaign will be more successful and cost-effective if your Quality Score is high. سو, take note: Quality score is not something to be taken lightly.

سي پي سي

قيمت في ڪلڪ (سي پي سي) of an Adwords ad varies depending on several factors. The keyword and industry you are targeting determine the CPC. This determines how much money you’ll have to pay to run your campaign. Below are some of the factors that determine CPC. وڌيڪ سکڻ لاءِ پڙهو. -What’s the audience you want to target? What type of products or services will your ads appeal to?

-How much do you want to pay per click? The amount you bid should not be more than your break-even point. Setting your max CPC too high will result in many conversions, which will ultimately reduce your ROI and sales. ساڳي طرح, lowering the maximum CPC amount will lower your ROI, but result in fewer sales. CPC is important because Google places your ads higher in search results if they have a higher Ad Rank.

-How much should you spend per click? While CPC is important for earning conversions, CPM is better for maximizing your ROI. عام طور تي, you can earn more per click with a lower CPC. بهرحال, if you are targeting a low CPC, it will be easier to get a higher ROI. The best way to optimize your Adwords budget is to determine the average cost per click and calculate your cost per thousand.

-CPC is determined by the keyword you are targeting and the cost per click that your ad will receive. There are many factors that will impact the CPC of your ad, including keyword relevancy, landing page quality, and contextual factors. If you are targeting branded keywords, a high Quality Score can bring you a profitable return on your PPC campaign. آخرڪار, your goal is to increase your CPC as much as possible, without going broke.

ريمارڪيٽنگ

Remarketing with Google AdWords allows you to display custom ads to previous website visitors. You can also create dynamic remarketing ads based on feeds to reach past visitors. Using remarketing can give you the opportunity to convert one-time visitors into repeat customers. To learn more about this technique, پڙهو. This article outlines the benefits and uses of remarketing with AdWords. It may be an option worth considering for your business.

Remarketing is an effective way to remind visitors of your products or services. You can create different ad variations based on the type of product that they have previously viewed on your site. مثال طور, you can target visitors who visited a cart page on day seven or 15 or only those who viewed the page on day seven. By targeting your audience based on their behavior, you can increase your conversion rate and ROI.

قيمت في ڪلڪ

If you’re wondering how much you’re spending on Cost per click for Adwords, اوهان اڪيلا ناهيو. Most people spend upwards of $4 per click on ads. ۽, with the right research, you can lower that number considerably. Several techniques can help you do so. پهريون, geo-target your ads. This will allow you to display ads to specific types of mobile devices. Secondly, you can limit the number of ads that show up on a given page, so that only relevant ones are shown to your visitors.

ايڊورڊ’ CPC is relatively low for many industries. The average CPC for a search on Google is about $1 ۽ $2, but can reach $50 if you want to be more targeted. Depending on your industry, your bid amount, and your competitors’ بوليون, you can spend hundreds or even thousands of dollars a day on AdWords. Nevertheless, remember that even with Google’s free tools, you can still make money from advertising.

Another method of increasing your bid is by increasing your bid. بهرحال, it’s worth noting that keyword bidding varies from industry to industry. If you’re in the finance industry, your average conversion rate is about 2.70%. For industries like e-commerce and insurance, the average is below two percent. ڪنهن به صورت ۾, it’s crucial to monitor your campaigns carefully and adjust your bid accordingly. And don’t forget to use Google Sheet to track your campaigns.

While quality score and CPC are important for your AdWords campaign, you should also consider your keyword placement and landing page. ايڊورڊ’ Quality Score is a measure of the relevance of your content to searchers. The higher your CTR, the more likely it will be that your ad will get clicked. If your landing page isn’t relevant, your ad will be buried in the SERPs.

There are several important considerations when you’re using Adwords for your website. Knowing the costs, bidding for keywords, and conversion tracking are all crucial to making the most of this online marketing program. The information in this article will help you get started in no time. You can also use the tips from the article to learn more about other aspects of Adwords. This article will give you a basic overview of the process, from keyword research to bidding to conversion tracking.

لفظي تحقيق

One of the first steps in keyword research is understanding your business. By analyzing the questions that your target audience asks, you can create content that will appeal to them. A good way to collect data for keyword research is to immerse yourself in your community. Use word trackers to identify what people in your niche are searching for. Use the information to develop content that will appeal to your target audience and increase your site traffic. Here are some ways to gather keyword research data for your business.

After you’ve selected your keywords, prioritize them by relevance. Make sure they’re specific to the content of your site. Use three or five keywords per keyword. Focus on specific niches to make your campaign more effective. پڻ, avoid using keywords that are saturated with competition. Keyword research can also help you find recurring themes within your niche. When writing for an online publication, use keyword research to identify recurring themes within your industry.

If you’re using paid advertising to promote your website, keyword research is essential. Knowing your target audience’s search behavior is vital for your business. Use this knowledge to write relevant content for your audience. Keep in mind that there are different types of people who look for the same information as you do. If your audience uses the same terms, you’ll have a better chance of being found on SERPs. A key benefit to keyword research is that it can help you determine which keywords are most effective for your advertising campaign.

Understanding your target audience is essential for maximizing your online presence. If you use general keywords, you’ll likely be targeting a larger audience than you intended. By knowing your target audience’s needs, you can create keyword lists and strategies to meet their needs. With a little help from keyword research, you can create strategies to match your products and services with their needs. You’ll be amazed at how much you can improve your website’s search engine ranking and maximize your sales.

Bidding for keywords

Bidding for keywords in Adwords can be done at keyword level or at the ad group level. Keyword level bidding is more flexible and is ideal for maximizing the bid for the desired outcome of the campaign. Keyword expansion is also possible and can increase the bid for the entire ad group. Using ad groups and keyword bidding is easy to manage. You can also use ad group bidding for the first few days of your campaign to test out various strategies.

For each keyword, you can adjust the bid amount by changing the number of ads displayed for that keyword. Increasing the bid on the main keyword may improve your position in the ad group. ساڳي طرح, lowering the bid for the ad group may reduce the cost-per-conversion. You must also monitor the time to close to make the best bid for the keyword. The goal is to save money without sacrificing conversions.

When bidding for a keyword in Adwords, the amount paid is based on the popularity of the keyword. A keyword has the potential to drive a lot of traffic if the searcher types in the keyword in question. A good keyword choice should be relevant to the audience. By targeting the right audience, you can reach a larger audience and build a strong PPC campaign. ان کان علاوه, a keyword bidding campaign can be managed by an expert agency, such as Deksia.

Once you’ve optimized your ad, monitor the results and make adjustments as necessary. When you run paid ads, make sure to target relevant keywords and evaluate their performance periodically to ensure that the results are optimal. By following the tips above, you’ll be on the right track to reach your goals. Just keep in mind that your goal should be relevant and achievable. Just remember to adjust your bids if necessary.

خرچ

The most expensive AdWords keywords are those that involve finance and industries that manage vast amounts of money. Some of the most expensive keywords on Google include education and “درجو,” two categories that can be considered highly competitive. People who are looking to break into the education and treatment industry should expect high CPCs. Companies that deal in health care and medicine should be aware of this as well. Aside from healthcare, insurance companies and financial firms spend the most on AdWords.

Another factor to consider when calculating the cost of Adwords is conversion rate. A conversion rate is a percentage of a click’s cost that results in an action. مثال طور, if someone clicks on a link to sign up for an email subscription, an AdWords user can create a unique code to track the email subscriptions for that particular visitor. This code will send periodic pings to AdWords servers to correlate data. Once the data is compiled, the cost of each conversion is divided by the total number of clicks.

Average costs of click vary widely and depend on keyword and industry. On the search network, average CPCs are around $2.32. On the display network, they are $0.58. For more information on these metrics, visit our AdWords metrics article. One way to save money on AdWords is to use keywords that have a high Quality Score. High Quality Score keywords earn better ad rankings and save money.

If you’re running a PPC campaign with Google, it’s critical to understand the cost per click. Google has a suite of tools that helps businesses monitor and measure the effectiveness of their advertising. This includes Google’s own Google Analytics software, which measures the cost per click. But before deciding to use this tool, make sure that you’re fully aware of the cost and duration of each campaign. ان کان علاوه, a company’s marketing budget will likely determine the amount of money it costs to use PPC advertising.

تبادلي جي ٽريڪنگ

Conversion tracking in AdWords has several advantages. پهريون, it can increase your conversion numbers retrospectively, by crediting the last click and the transaction date. ٻيون, it allows you to track post-conversions, or conversions that have not occurred in the first week of checking the statistics. ان لاءِ, you will want to create a tracking cookie that will last at least thirty days. The longer the cookie, بهتر, as it will help you track all of the conversions made.

When setting up Website or Call On-Site conversions, you will want to enable the View-through conversion window. This setting tracks visitors who view your ad but don’t click. These people may come back later and convert. You can set the time between view and conversion to be anywhere from one day to 30 ڏينهن. You can also select a Custom value, which will track visitors for any length of time. To track conversions, you’ll need to know which ads are getting the most traffic.

The conversion tracking in Adwords can be set up to measure the number of phone calls that occur after clicking your ad. You can choose from a range of options based on what your conversions look like. Website conversions, مثال طور, include purchases and sign-ups. Phone calls, ٻي پاسي, can include phone calls that originate from your ad and then end up on the customer’s phone. For these kinds of conversions, you’ll need a phone number for the conversion to be tracked.

Conversion tracking in AdWords does not work with customers who don’t have cookies enabled. Even though most internet users browse with cookies enabled, they can still disable the conversion tracker cookie. You can also use a conversion tracking plugin in AdWords to change the conversion code. If you’re still having problems, consider contacting an advertising agency or a website developer. They’ll be happy to help.

ناڪاري لفظ

You’ve probably heard of negative keywords in Adwords, but how exactly do you use them? What’s the best way to use them? Well, it’s actually quite simple. پهريون, you need to create a shared set of negative keywords. پوءِ, you can start adding negative keywords to your campaign. هن طريقي سان, you’ll be able to avoid wasting money on ad campaigns that don’t convert.

When you’re building your list, be sure to choose the right types of negative keywords. These are terms that are semantically connected, but are not related to your products or services. Ads that show up for terms that aren’t relevant to your products or services are unlikely to generate any sales, so you should avoid using those keywords. You can also use negative keywords for non-buying search queries. This can help your campaigns achieve higher conversion rates.

When creating a negative keyword list, you should choose the words that will be most difficult for you to rank for. You can use keywords that contain plural forms of the words or phrases you don’t want to target. Depending on your goal, you can add negative keywords to ad groups or campaigns and also use phrase match negative to exclude any irrelevant terms. This can help you lower your CPC, and increase your ad’s placement.

To create a list of negative keywords, you should create a separate ad group for each type of keyword. These keywords should cover different concepts related to industrial companies and manufacturing. هن طريقي سان, you can tailor your keywords and communicate with relevant people. بهرحال, you must take care not to add negative keywords to the wrong level. They will be added as exact matches. If you choose the wrong level, you’ll end up with a mess of a campaign.

جيڪڏهن توهان Adwords تي نوان آهيو, it’s best to keep things simple. Don’t try to do more than the platform allows. And be patient – it will take time to get your feet wet. This article will walk you through the first steps to starting your campaign. There’s more to Adwords than just setting up a campaign, تنهن هوندي به. Keep reading to learn more about Split testing ads and optimizing landing pages.

لفظي تحقيق

When using pay-per-click advertising to promote your website, keyword research is vital. By understanding what customers are searching for online, you can create relevant content. It also helps you target specific audiences, such as those who work in the medical industry or those interested in spine surgery. مثال طور, if your target market is spine surgeons, you can target them with a targeted ad. Using Google Keyword Planner can help you find the right keywords.

پهريون, use a keyword tool that lets you explore topics, questions, and communities that are relevant to your website. Bing is the second largest search engine in the world, processing 12,000 million searches every month. Once you’ve selected your keywords, you can write content that uses these terms. This will increase the chances of attracting new visitors, boosting your site traffic. After researching keywords, choose the best ones for your content.

Another tool for keyword research is Ahrefs. This free tool gives you detailed information about keywords, including their search volume, competition, and website traffic. It can also tell you which competitors have a higher search volume and are using other strategies to rank high in search engines. Make sure to review competitor websites before choosing a keyword to target. Regardless of your goals, it’s crucial to understand the competition and how they rank for the keywords you choose.

The most important step in keyword research is to know your audience. You want to capture the attention of your target audience, and knowing what they’re searching for will help you do that. This can be accomplished using a free keyword tool like Google’s Keyword Tool, or a paid keyword research tool such as Ahrefs. You can use this information to write new posts that are relevant to your audience. This is an invaluable tool to use for generating new content.

Adwords campaign goal

Google provides different kinds of guidance to help you choose the most effective ads for your website. You can select between standard and custom conversion goals, and they are helpful for bidding strategies. If you have an online clothing store, مثال طور, you might want to use custom conversion goals to increase the amount of revenue that you generate. پوءِ, you can add conversion actions such as filling out a lead form or purchasing a product. To create an Adwords campaign for clothing store, follow these tips.

Before launching a Google Adwords campaign, determine the budget you are willing to spend. A good rule of thumb is to spend at least $20-$50 a day. You may need to spend more or less depending on the competition of the keywords and the estimated CPC. You should also know the cost of acquiring a customer or lead before setting a budget. بهرحال, it is still important to set realistic goals and make adjustments to maximise results.

تقسيم جاچ اشتهارن

When you’re split testing ads in Adwords, you can choose two ad versions with different characteristics. مثال طور, in the first ad, you might capitalize the first character while in the second, and vice versa. ان کان علاوه, you could change the display URL for both ad versions. هن طريقي سان, you’ll be able to see which ad is more effective. پوءِ, you can select which ad to use.

To determine which ad performs better than the other, you can use split testing software. These software programs let you see various metrics, such as revenue and conversions. Those metrics are crucial to the success of your business, so choose those that directly impact your results. مثال طور, you can analyze different sources of website traffic and determine which ones lead to the most revenue. Split testing software will show you which traffic sources are most beneficial to your business.

After selecting the ad variants, it is time to analyze the results. To do so, go to “View Change History” and look for the date and time that each ad set was modified. مثال طور, if you made a change to your text ad on September 23 at 7:34 pm, click on the “Show Details” link to see the exact time and date that you made the change.

To split test ads in Facebook, make sure to choose a budget that yields results. Facebook has a minimum and recommended budget that you must follow. پوءِ, split the budget equally between the two ad sets. To get a more accurate result, make sure to check the statistical significance of the differences. If you’re unsure, use the cost per conversion metric. The average cost per click for both ad sets may be high and vice versa.

Optimizing landing pages

Testing the effectiveness of various elements of your landing pages is the key to effective optimization. One way to measure the effectiveness of different elements is by using heat maps. These can show you where people are clicking on your page, whether they are ignoring the call to action or focusing on other non-essential elements. By tracking visitor behaviors, you will be able to make adjustments to improve your site. While heat maps are one of the most common methods for testing your landing pages, they’re not the only way to improve them. Other visual data reports include scroll maps, overlays, and list reports.

Page speed is another important factor to consider. If your landing page takes too long to load, visitors will lose interest quickly. This could result in a high bounce rate, which alerts Google of poor user experience and may impact your Ad Rank. By using browser caching and minimizing unnecessary text, you can increase page speed while at the same time lowering CPC. By addressing these issues, you can improve the user experience of your landing page and improve its conversion rates.

A well-designed landing page is crucial to maximizing conversions. It should be free of clutter and easy to navigate. It should also be easy to navigate, so that visitors will be prompted to take action more quickly. It should be easy to navigate, and should include information relevant to the products or services on offer. A landing page needs to be effective in all these ways to boost revenue. The first step in optimizing your landing page is testing and evaluating different value propositions. اڳيان, test and tweak form fields to make them more compelling. Finally, add social proof to your landing page to increase credibility.

Tracking conversions

One of the most important steps in tracking conversions with Adwords is identifying the type of conversion. Conversions vary in value depending on the type of action. Click-throughs and sales, مثال طور, are both a form of conversion, and therefore the value of each varies. You can also use the attribution model to determine how much credit to give to each type of conversion. If you don’t know how to attribute conversions, here are some steps to help you get started:

Firstly, make sure you have a global site tag, or a code that records each conversion. مثال طور, if you have an app or a website that features a phone number, your conversion code can record the call for you. You can also use a custom conversion code to track phone calls. هن طريقي سان, your AdWords account will receive a unique tracking code when a visitor clicks on a specific phone number link.

Another way to track conversions with Adwords is to set up tracking codes on each page of your website. You can either fill out a form on the AdWords website to do so or paste a code into your web page. Once this is done, you can name the conversions and track the performance of each ad. If you want to know exactly how many people are actually converting from your ads, this is the best way to measure your campaign.

Once you’ve set up a conversion code for your site, you can install Google Tag Manager to track the success of each ad-click. It will guide you through the process step-by-step, including the use of a conversion ID, a conversion label, and a linker. Google Tag Manager will also give you the JSON export you need. You can then configure the tags and track the conversions with Adwords.

اتي ڪيتريون ئي شيون آھن جيڪي توھان کي ڄاڻڻ گھرجي Adwords ۾ اشتهار مهم شروع ڪرڻ کان اڳ. جيڪڏهن توهان کي پڪ ناهي ته ڪٿي شروع ڪجي, هي مضمون پڙهو Keyword Themes بابت سکڻ لاءِ, ھدف جا اختيار, ٻُڌائڻ, ۽ تبادلي جي ٽريڪنگ. توھان پڻ چيڪ ڪري سگھو ٿا ٻئي باڪس ۽ ڪاپي ۽ پيسٽ ڪريو اشتهارن کي ٻين ذريعن کان. هڪ دفعو توهان پنهنجي اشتهار کي نقل ڪيو آهي, پڪ ڪريو ته توهان عنوان کي تبديل ڪريو ۽ ڪاپي ڪريو جيڪڏهن ضرورت هجي. آخر ۾, توهان جي اشتهارن کي ڏسڻ گهرجي جيئن توهان انهن جي مقابلي ۾ ڳولي لڌو.

لفظي موضوع

گوگل تازو ئي هڪ نئون فيچر متعارف ڪرايو آهي جنهن جو نالو آهي 'Keyword Themes'’ جيڪو اشتهار ڏيندڙن کي انهن جي اشتهارن کي وڌيڪ موثر انداز ۾ نشانو بڻائڻ ۾ مدد ڏيندو. لفظن جا موضوع ايندڙ هفتي ۾ سمارٽ مهم جي خصوصيت ۾ دستياب هوندا. گوگل اعلان ڪيو نئين اوزارن جي ميزباني ڪئي وئي آهي ته جيئن COVID-19 بندن جي اثرن کي گهٽائڻ لاءِ, سمارٽ مهم سميت. انهي کي ڳولڻ لاءِ پڙهو ته انهن نون اوزارن مان فائدو ڪيئن حاصل ڪجي. اچو ته انهن مان ڪجهه ۾ وڃو.

لفظي موضوعن جو هڪ فائدو اهو آهي ته اهي هڪ ئي درجي جي لفظن جي وچ ۾ آسانيءَ سان مقابلو ڪن ٿا. مثال طور, بوٽن ۽ اسڪرٽس لاءِ مختلف لفظن جي ڪارڪردگي جو مقابلو ڪرڻ ڏکيو آهي جڏهن اهي هڪ ئي اشتهار گروپ ۾ گروپ ٿيل آهن. بهرحال, جيڪڏهن توهان هڪ منطقي موضوع واري منصوبي جي پيروي ڪندا آهيو, توهان آساني سان مهمن ۽ اشتهارن جي گروپن ۾ لفظن جي ڪارڪردگي جو مقابلو ڪري سگهندا. هن طريقي سان, توهان وٽ هڪ واضح تصوير هوندي جنهن جا لفظ هر پراڊڪٽ جي درجي لاءِ سڀ کان وڌيڪ فائديمند آهن.

لاڳاپو – جڏهن ماڻهو پراڊڪٽس ڳولڻ لاءِ گوگل سرچ انجڻ استعمال ڪندا آهن, لاڳاپيل لفظن تي مشتمل اشتهارن تي ڪلڪ ڪرڻ جا وڌيڪ امڪان آهن. مطابقت پڻ مدد ڪري ٿي معيار جي اسڪور ۽ ڪلڪ جي شرح کي بهتر ڪرڻ. مختلف اشتهار گروپن ۾ ساڳيا لفظ استعمال ڪندي, توهان پئسا ۽ وقت بچائي سگهو ٿا. لفظن جي مطابقت کي بهتر ڪرڻ لاءِ ڪجھ اهم حڪمت عمليون شامل آھن:

ھدف جا اختيار

توهان چونڊ ڪري سگهو ٿا استعمال ڪرڻ لاءِ مهم-سطح جي ٽارگيٽنگ موبائل ۽ ڊسپلي اشتهارن لاءِ. مهم جي ھدف سازي عام طور تي مهم ۾ سڀني اشتهارن تي لاڳو ٿئي ٿي, ۽ اشتهار گروپ شايد مهم جي ھدف کي ختم ڪري سگھن ٿا. پنھنجي مهم جي ھدف کي تبديل ڪرڻ لاء, توھان کي وڃڻ گھرجي سيٽنگون ٽيب, پوءِ ڪلڪ ڪريو Location targets. ڪلڪ ڪريو تبديليءَ لاءِ تبديليءَ لاءِ جڳه جي ھدف جيڪي توھان منتخب ڪيا آھن. توھان پنھنجي ھدف رکندڙ سامعين مان مخصوص جڳھن کي خارج ڪري سگھو ٿا. متبادل طور تي, توھان مخصوص جڳھن لاءِ بڊ کي ترتيب ڏئي سگھو ٿا.

هڪ ٻيو اهم پاسو سوشل ميڊيا اشتهارن جي مهم جو اثرائتو ٽارگيٽ آهي. يوٽيوب, مثال طور, توهان کي ڊيسڪ ٽاپ ذريعي ٽارگيٽ ڪرڻ جي اجازت ڏئي ٿي, ٽيبليٽ, يا موبائل ڊوائيسز. توهان اهو پڻ چونڊي سگهو ٿا ته اشتهار ڪنهن مخصوص علائقي ۾ ظاهر ٿيندو يا نه. ڪيترائي برانڊ قومي ۽ مقامي طور تي مارڪيٽ, تنهن ڪري اهو غور ڪرڻ ضروري آهي ته سامعين ڪٿي رهن ٿا. جيڪڏهن توهان وڏي سامعين تائين پهچڻ جي ڪوشش ڪري رهيا آهيو, توھان استعمال ڪرڻ چاھيو ٿا ميٽرو ٽارگيٽنگ. پر آگاهه رهو ته ميٽرو ھدف ٿي سگھي ٿو توھان جي مقامي ڪاروبار لاءِ تمام وسيع.

لاڳاپو سامعين کي استعمال ڪرڻ ۾ مدد ڪري سگھي ٿي توھان جي سامعين کي ھدف ڪرڻ ۾ دلچسپي جي بنياد تي, عادتون, ۽ ٻيا تفصيل. هن طريقي سان, توھان انھن ماڻھن تائين پھچڻ جي قابل ٿي ويندا جيڪي توھان جي پروڊڪٽس يا خدمتن ۾ تمام گھڻو دلچسپي وٺندا آھن. ان کان علاوه, توھان انھن ماڻھن کي ھدف ڪري سگھوٿا سڌو سنئون پنھنجي ويب سائيٽ يا لفظن کي لسٽ ڪندي. گوگل ايڊورڊس توهان جي لفظي ڊيٽا کي استعمال ڪندي توهان جي لاڳاپي جي سامعين ٺاهڻ لاءِ. پوءِ, توهان جو اشتهار صحيح ماڻهن جي سامهون انهن جي مفادن جي بنياد تي ظاهر ٿيندو, عادتون, ۽ ڊيموگرافڪ ڊيٽا.

ٻيهر ٽارگيٽ ڪرڻ وارا اشتهار هڪ بهترين آپشن آهن جيڪڏهن توهان کي خبر ناهي ته توهان ڪهڙي سامعين کي نشانو بڻائي رهيا آهيو. ريمارڪيٽنگ توهان کي موجوده سياحن تائين پهچڻ جي اجازت ڏئي ٿي جڏهن ته ٻيهر ٽارگيٽنگ توهان کي نئين ماڻهن کي نشانو بڻائڻ جي اجازت ڏئي ٿي. ساڳيو ئي ٻين ويب سائيٽن تي اشتهارن کي ظاهر ڪرڻ تي لاڳو ٿئي ٿو. توهان شايد توهان جي اشتهار مهم لاء ڪيترن ئي صفحن کي نشانو بڻائڻ جي قابل هوندا. انهن طريقن سان, توهان هڪ وڏي سامعين تائين پهچي سگهو ٿا. جيڪڏهن توهان هڪ وسيع سامعين تائين پهچڻ چاهيو ٿا, توھان ھڪ خاص موضوع لاءِ گھڻن صفحن کي ھدف ڪري سگھو ٿا.

جڏهن ته لفظي ٽارگيٽنگ ان جي شروعات کان وٺي ادا ڪيل ڳولا جي پٺڀرائي ڪئي وئي آهي, سامعين کي نشانو بڻائڻ آن لائن اشتهارن ۾ هڪ اهم اوزار آهي. اهو توهان کي چونڊڻ جي اجازت ڏئي ٿو جيڪو توهان جي اشتهارن کي ڏسي ٿو ۽ انهي ڳالهه کي يقيني بڻائي ٿو ته توهان جي اشتهارن جي بجيٽ انهن ماڻهن ڏانهن وڃي ٿي جن کي خريد ڪرڻ جو امڪان آهي. هن طريقي سان, توهان کي پنهنجي اشتهار جي بجيٽ تي واپسي حاصل ڪرڻ جي پڪ ٿي ويندي. اهو ضروري آهي ته هميشه پنهنجي حڪمت عملي ڏانهن واپس وڃو جڏهن سامعين جي ٽارگيٽنگ تي فيصلو ڪيو وڃي.

ٻُڌائڻ

توهان Adwords تي بولڻ جي ٻن مختلف طريقن جي وچ ۾ چونڊ ڪري سگهو ٿا. سڀ کان وڌيڪ عام قيمت في ڪلڪ آهي (سي پي سي). هن قسم جي بيڊنگ اشتهار ڏيندڙن کي اهو فيصلو ڪرڻ جي ضرورت آهي ته اهي هر ڪلڪ لاءِ ڪيترو ادا ڪرڻ لاءِ تيار آهن. اهو طريقو معياري سمجهيو ويندو آهي, پر بولڻ جو واحد طريقو ناهي. ٻيا ڪيترائي طريقا آھن, پڻ. هتي انهن مان ڪجهه آهن:

پراڊڪٽ ڪي ورڊس بلڪل صحيح لفظ نه هوندا آهن AdWords لاءِ (پي پي سي). اهي پراڊڪٽ جا نالا ۽ تفصيل آهن جيڪي ماڻهو اصل ۾ سرچ بار ۾ ٽائپ ڪندا آهن. توهان کي پراڊڪٽ جا نالا به اپڊيٽ ڪرڻ جي ضرورت پوندي جيڪڏهن منافعي وارا سوال توهان جي PPC مهم ۾ ظاهر ٿيڻ شروع ٿين. هتي ڪجھ ٽوٽڪا آهن توهان جي لفظي چونڊ کي بهتر ڪرڻ لاءِ. PPC اشتهارن ۾, وڪرو ڪندڙ جي درجه بندي کي ڏيکاريو. وڌ کان وڌ تبادلن کي وڌائڻ لاء, توهان کي توهان جي لفظن ۽ بولن کي ترتيب ڏيڻ جي ضرورت پوندي.

خودڪار بڊ حڪمت عمليون توهان کي ادا ڪيل اشتهارن مان اندازو لڳائڻ ۾ مدد ڪري سگھن ٿيون, پر دستي طور تي ترتيب ڏيڻ سان توهان جي بوليون توهان کي بهتر نتيجا ڏئي سگهن ٿيون. جڏهن ته توهان جي بول اهو طئي ڪري ٿي ته توهان هڪ مخصوص لفظ لاءِ ڪيترو ادا ڪندا, اهو ضروري ناهي ته اهو طئي ڪيو وڃي ته توهان گوگل جي ڳولا جي نتيجن ۾ ڪٿي آهيو. حقيقت ۾, گوگل نه چاهيندو ته توهان پنهنجي لفظ لاءِ اعليٰ جڳهه حاصل ڪريو جيڪڏهن توهان ضرورت کان وڌيڪ خرچ ڪري رهيا آهيو. هن طريقي سان, توھان حاصل ڪندا توھان جي ROI جو وڌيڪ صحيح نظارو.

توھان پڻ استعمال ڪري سگھوٿا بڊ موڊيفائرز کي ھدف ڪرڻ لاءِ مخصوص جاگرافيائي علائقن کي, اليڪٽرانڪ ڊوائيسز, ۽ وقت جي فريم. بڊ موڊيفائرز استعمال ڪندي, توهان پڪ ڪري سگهو ٿا ته توهان جا اشتهار صرف لاڳاپيل ويب سائيٽن تي ظاهر ٿيندا. اهو پڻ ضروري آهي ته توهان جي اشتهارن ۽ بولن جي نگراني ڪرڻ لاءِ پڪ ڪرڻ لاءِ ته توهان بهترين ROI حاصل ڪري رهيا آهيو. ۽ توهان جي اشتهارن ۽ بولن جي ڪارڪردگي جي نگراني ڪرڻ نه وساريو – اهي توهان جي ادا ڪيل اشتهارن جي مهم جي ڪاميابي لاء اهم آهن.

سمارٽ مهمات انهن جي بلڊنگ کي ڪيترن ئي ۾ ورهائي ٿو “اشتهار گروپ.” انهن هر گروپ ۾ ڏهه کان پنجاهه لاڳاپيل جملا رکيا آهن, ۽ هر هڪ انفرادي طور تي جائزو وٺو. گوگل هر گروپ لاءِ وڌ ۾ وڌ بول لاڳو ڪري ٿو, تنهنڪري مهم جي پويان حڪمت عملي آهي ذهانت سان ورهايل جملا. سو, جيڪڏهن توهان چاهيو ٿا ته توهان جا اشتهار توهان جي حدف ٿيل سامعين جي سامهون ڏيکاريا وڃن, توهان کي Adwords تي بولڻ بابت سمارٽ فيصلا ڪرڻ گهرجن. هن طريقي سان, توهان جا اشتهار توهان جي حدف ٿيل سامعين تائين پهچي سگهن ٿا ۽ وڪرو وڌائي سگهن ٿا.

تبادلي جي ٽريڪنگ

اشتهار خرچ تي توهان جي واپسي کي وڌائڻ لاء, توهان کي Adwords تبادلي جي ٽريڪنگ قائم ڪرڻ گهرجي. توھان ھي ڪري سگھوٿا مختلف قدرن کي داخل ڪندي مختلف قسمن جي تبديلين لاءِ. توھان پڻ چونڊي سگھوٿا ROI کي ٽريڪ ڪرڻ لاءِ مختلف قيمتن لاءِ مختلف قيمتون داخل ڪندي. توھان چونڊ ڪري سگھو ٿا تبديليون شامل ڪرڻ لاءِ ھڪ خاص وقت اندر, مثال طور, هر وقت ڪو ماڻهو توهان جي اشتهار کي ٻيهر لوڊ ڪري ٿو. هن طريقي سان, توهان ٽريڪ ڪري سگهو ٿا ته ڪيترا ماڻهو توهان جي اشتهار کي ڏٺو آهي, پر ضروري ناهي ته ڪجهه خريد ڪريو.

هڪ دفعو توهان لاڳو ڪيو آهي Adwords تبادلي جي ٽريڪنگ, توھان انھن ڊيٽا کي Google Analytics ڏانھن برآمد ڪري سگھو ٿا اھو ڏسڻ لاءِ ڪھڙين اشتهارن جي ڪري وڌ ۾ وڌ تبديليون آيون آھن. توھان انھن تبديلين کي Google Analytics ڏانھن درآمد ڪري سگھو ٿا. پر پڪ ڪريو ته ڊبل ٽريڪ نه ڪريو ۽ ڊيٽا هڪ ذريعن کان ٻئي ڏانهن درآمد ڪريو. ٻي صورت ۾, توھان ختم ڪري سگھوٿا ساڳي ڊيٽا جون ٻه ڪاپيون. اهو مسئلا پيدا ڪري سگهي ٿو. هي هڪ عام مسئلو آهي ۽ هڪ واحد ايڊڊس ڪرنسي ٽريڪنگ ٽول استعمال ڪرڻ کان بچي سگهجي ٿو.

جڏهن ته توهان اڃا تائين استعمال ڪري سگهو ٿا Adwords ڪرنسي ٽريڪنگ توهان جي ڪاروبار کي وڌيڪ ڪارائتو بڻائڻ لاءِ, اهو معلوم ڪرڻ لاءِ وقت سازي ۽ مايوسي ٿي سگهي ٿو ته ڇا ڪم ڪري ٿو ۽ ڇا نٿو ڪري. اهم اهو طئي ڪرڻ آهي ته ڪهڙي قسم جي تبديليون توهان جي ڪاروبار لاءِ اهم آهن ۽ انهن کي ٽريڪ ڪريو. هڪ دفعو توهان فيصلو ڪيو ته توهان ڪهڙي قسم جي تبديلين کي ٽريڪ ڪندا, توهان اهو طئي ڪرڻ جي قابل هوندا ته توهان هر ڪلڪ يا تبادلي سان ڪيترو پئسا ڪمائي رهيا آهيو.

Adwords تبادلي جي ٽريڪنگ سان شروع ڪرڻ لاء, توهان کي پنهنجي ويب سائيٽ تي Google Analytics کي ڳنڍڻ جي ضرورت پوندي. توهان کي Google Analytics ۾ لاڳاپيل قسم ۽ نالو جي تبديلين کي چونڊڻ جي ضرورت پوندي. تبادلي جي ٽريڪنگ اشتهارن جي اثرائتي ۽ گراهڪن جي عملن کي ٽريڪ ڪرڻ لاء تمام مفيد آهي. جيتوڻيڪ تبادلي جي شرح ۾ هڪ ننڍڙو اضافو توهان جي ڪاروبار کي وڌائڻ ۾ مدد ڪري سگهي ٿي. جيئن ته هر ڪلڪ پئسا خرچ ڪري ٿو, توهان کي ڄاڻڻ چاهيندا ته ڇا ڪم ڪري رهيو آهي ۽ ڇا نه آهي.

گوگل ٽيگ اسسٽنٽ توهان جي ويب سائيٽ لاءِ تبادلي جي ٽريڪنگ قائم ڪرڻ ۾ مدد ڪري سگهي ٿي. توھان پڻ استعمال ڪري سگھو ٿا گوگل ٽيگ مئنيجر ان کي لاڳو ڪرڻ لاءِ. گوگل ٽيگ اسسٽنٽ استعمال ڪندي, توھان چيڪ ڪري سگھوٿا تبادلي جي ٽريڪنگ ٽيگ جي حالت. هڪ دفعو ٽيگ جي تصديق ڪئي وئي آهي, توھان استعمال ڪري سگھوٿا گوگل ٽيگ اسسٽنٽ پلگ ان ڏسڻ لاءِ ته ڇا توھان جو تبادلو ٽريڪنگ ڪوڊ ڪم ڪري رھيو آھي. ۽ هڪ متبادل تبادلي جي ٽريڪنگ جو طريقو استعمال ڪرڻ لاء ياد رکو جيڪو توهان جي ويب سائيٽ لاء سٺو ڪم ڪري ٿو. اهي ٽوٽڪا توهان جي Adwords مهم مان تمام گهڻو حاصل ڪرڻ ۾ مدد ڪري سگهن ٿيون.

جيڪڏهن توهان Adwords تي نوان آهيو, وڌيڪ پيچيده تفصيلن ۾ پڪڙي نه وڃو. ان کي سادو رکو گهٽ ۾ گهٽ ڪم ڪندي جيڪا پليٽ فارم اجازت ڏئي ٿي. ان کان علاوه, ياد رکو ته ايڊڊس کي وقت ۽ صبر جي ضرورت آهي. جيڪڏهن توهان کي پڪ ناهي ته ڪٿي شروع ڪجي, ھتي ڪجھ مشورا آھن توھان کي شروع ڪرڻ لاءِ:

لفظي تحقيق

جڏهن ته Adwords لاءِ لفظي تحقيق وقت سازي آهي, اهو هڪ ڪامياب مهم جي طرف هڪ ضروري پهريون قدم آهي. غريب لفظن جي تحقيق توهان کي هزارين ڊالر خرچ ڪري سگهي ٿي مس سيلز ۾. خوشقسمتيءَ سان, توهان جي لفظي تحقيق کي بهتر ڪرڻ جا ڪيترائي سادي طريقا آهن. ھتي ڪجھ مشورا آھن توھان کي شروع ڪرڻ لاءِ:

Keyword Planner استعمال ڪريو. هي اوزار توهان کي ٻڌائيندو ته هڪ خاص لفظ هر مهيني ڪيترو ٽرئفڪ حاصل ڪري ٿو. جيڪڏهن اونهاري دوران ٽريفڪ اسپيڪس, توهان انهن لفظن کي نشانو بڻائڻ چاهيندا. پڻ, توهان جي رڪاوٽن جي بنياد تي لاڳاپيل لفظ ڳولڻ لاءِ Keyword Planner استعمال ڪريو. توھان ھي اوزار استعمال ڪندي سوين لفظن جي ذريعي پڻ براؤز ڪري سگھو ٿا. جڏهن توهان پنهنجي فهرست کي تنگ ڪيو آهي, سڀ کان وڌيڪ لاڳاپيل چونڊيو. پڪ ڪريو ته توهان جي لفظ جي مقابلي کي چيڪ ڪريو, جيئن ته اهو توهان جي مهم جي ڪاميابي تي اثر انداز ڪري سگهي ٿو.

هر مهيني ساڳيا لفظ استعمال نه ڪريو. توهان پئسا وڃائي ويهندا آهيو جيڪڏهن توهان لفظ چونڊيندا آهيو جيڪي تمام گهڻا مقابلا هوندا آهن. ڊگھي دم وارا لفظ بلاگ پوسٽن لاءِ بهترين آهن, پر انهن کي هر مهيني مقبوليت ۾ وڌڻ جاري رکڻ گهرجي. اسان مستقبل جي پوسٽ ۾ ڊگهي دم جي لفظن کي ڍڪيندا سين. هڪ لفظ جي مقبوليت کي جانچڻ جو هڪ طريقو آهي گوگل رجحانات استعمال ڪرڻ. جيڪڏهن ڪنهن خاص لفظ جي مقبوليت تي ڪو به ڊيٽا ناهي, توھان ان کي Adwords ۾ استعمال نٿا ڪري سگھو.

لفظي تحقيق نامياتي ڳولا مارڪيٽنگ جو هڪ اهم حصو آهي. اهو توهان جي حڪمت عملي ۾ هڪ اهم قدم آهي, جيئن اهو توهان جي حدف ٿيل سامعين جي ترجيحن ۾ بصيرت مهيا ڪري ٿي. توهان پوءِ استعمال ڪري سگهو ٿا معلومات جيڪا توهان هن تحقيق مان حاصل ڪئي توهان جي مواد ۽ ايس اي او حڪمت عملي کي بهتر ڪرڻ لاءِ. نتيجو هڪ اعلي مقدار ۾ نامياتي ٽرئفڪ ۽ برانڊ جي شعور هوندي. سڀ کان وڌيڪ ڪامياب ايس اي او مهم شروع ڪن ٿا لفظي تحقيق ۽ مواد ٺاهڻ سان. هڪ دفعو توهان جو مواد ۽ ويب سائيٽ شايع ٿيل آهن, توهان جي ايس اي او جون ڪوششون انهن لفظن لاءِ بهتر ڪيون وينديون جن جي توهان سڃاڻپ ڪئي آهي.

بلڊنگ ماڊل

Adwords ۾ ٻه قسم جون بوليون حڪمت عمليون آهن: دستي ۽ واڌارو. دستي CPC جو مقصد معيار جي ٽرئفڪ کي هلائڻ ۽ اعليٰ ڪلڪ جي شرح کي يقيني بڻائڻ آهي. وڌايل سي پي سي تي ڌيان ڏئي ٿو وڌ کان وڌ ڪلڪ جي شرحن تي جڏهن ته ضايع ٿيل خرچن کان بچاءُ. ٻئي دستي ۽ بهتر ڪيل سي پي سي حڪمت عمليون وقت وٺندڙ آهن. جڏهن ته دستي سي پي سي سڀ کان وڌيڪ ڪلڪن جو تعداد پيدا ڪري ٿي, بهتر ڪيل سي پي سي برانڊ جي آگاهي وڌائڻ ۽ مستقبل جي تبديلي لاءِ ڊيٽا گڏ ڪرڻ لاءِ بهترين آهي.

قيمت-في-ڪلڪ (سي پي سي) Adwords لاءِ سڀ کان وڌيڪ عام بوليءَ جو طريقو آھي. اهو عام طور تي مهمن لاءِ استعمال ڪيو ويندو آهي جيڪي ننڍڙن سامعين کي نشانو بڻائيندا آهن ۽ ٽرئفڪ جي وڏي مقدار جي ضرورت ناهي. قيمت-في-ميل بئڊنگ جو طريقو ٻنهي قسمن جي مهمن لاءِ ڪارآمد آهي ڇاڪاڻ ته اهو تاثرات جي تعداد ۾ بصيرت مهيا ڪري ٿو. هي ڊيٽا وڏي عرصي واري مارڪيٽنگ مهمن ۾ اهم آهي. جيڪڏهن توهان جي بجيٽ تنگ آهي, هڪ دستي CPC بولڻ واري حڪمت عملي تي غور ڪريو.

Adwords لاءِ بئڊنگ ماڊل هڪ پيچيده نظام آهي جيڪو استعمال ڪري ٿو ڪيترن ئي طريقن سان اشتهارن جي مهم کي بهتر ڪرڻ لاءِ. توهان جي مهم جي مقصدن تي منحصر آهي, توهان يا ته هڪ لفظ لاءِ وڌ ۾ وڌ بِڊ مقرر ڪري سگهو ٿا يا دستي طور تي تبادلن ۽ سيلز جي تعداد جي بنياد تي بِڊ کي ترتيب ڏيو. ترقي يافته استعمال ڪندڙن لاء, متحرڪ بِڊنگ استعمال ڪري سگھجي ٿي تبادلن کي ٽريڪ ڪرڻ ۽ ان مطابق بِڊ کي ترتيب ڏيڻ لاءِ. هڪ ڪامياب مهم جڏهن مهم جو مقصد ملندو ته بوليءَ ۾ اضافو ٿيندو.

دستي بلڊنگ استعمال ڪري سگھجن ٿا اشتھار جي ھدف کي ٺيڪ ڪرڻ لاءِ. مينوئل بيڊنگ اشتهار گروپن ۽ انفرادي لفظن لاءِ استعمال ٿي سگھي ٿي. دستي CPC بئڊنگ شروعاتي مهمن ۽ ڊيٽا گڏ ڪرڻ لاءِ بھترين موزون آھي. هن حڪمت عملي کي استعمال ڪندي, توهان صرف ادا ڪندا آهيو جڏهن هڪ اشتهار تي ڪلڪ ڪيو ويندو آهي. مينوئل سي پي سي بيڊنگ توهان کي اجازت ڏئي ٿي ته توهان جي بلن کي انفرادي طور تي بهتر نتيجا حاصل ڪرڻ لاءِ. توھان پڻ چونڊي سگھوٿا وڌ ۾ وڌ سي پي سي مقرر ڪرڻ لاءِ پنھنجي مهم تي ڪنٽرول وڌائڻ لاءِ.

ڪلڪ ڪرڻ جي شرح

ھڪڙو مطالعو WordStream پاران جاري ڪيل اوسط ڪلڪ جي شرح تي (CTR) ايڊورڊ مهمن لاءِ ڏٺائين ته ان جي حد تائين 0.35% جي طرف 1.91%. مطالعي پڻ فڪٽرن جي نشاندهي ڪئي جيڪا CTR وڌائي يا گھٽائي ٿي, هر اشتهار تي ڪلڪ ڪرڻ جو تعداد شامل آهي, قيمت في ڪلڪ (سي پي سي), ۽ قيمت في عمل (سي پي اي).

جڏهن ته اعلي CTR جو مطلب آهي اعلي نقوش, هن جو مطلب اهو ناهي ته اشتهار مهم سٺو ڪم ڪري رهي آهي. غلط لفظ استعمال ڪرڻ سان پئسو خرچ ٿي سگھي ٿو ۽ نه بدلجي. اشتهارن کي انهن جي تخليق جي هر پهلو ۾ جانچڻ گهرجي انهي کي يقيني بڻائڻ لاءِ اهي ممڪن حد تائين گهربل سامعين سان لاڳاپيل آهن. لفظي تحقيق کان علاوه, CTR کي وڌائڻ لاءِ اشتهار جي مواد کي به بهتر ڪيو وڃي. هتي توهان جي CTR کي بهتر ڪرڻ لاء ڪجهه طريقا آهن:

پهريون, اندازو لڳايو ته توهان ڪهڙي قسم جي ويب سائيٽ هلائي رهيا آهيو. مثال طور, اي ڪامرس ويب سائيٽن کي ليڊ نسل جي سائيٽن جي ڀيٽ ۾ گهٽ CTR هوندي. اي ڪامرس ويب سائيٽن لاءِ, مقامي مهم CTR وڌائي سگھي ٿي, جيئن صارف مقامي ڪاروبار تي اعتماد ڪن ٿا. جڏهن ته ٽيڪسٽ ۽ تصويري اشتهار ليڊ نسل جي ويب سائيٽن لاءِ سڀ کان وڌيڪ قائل نه هوندا آهن, معلوماتي ۽ زبردست اشتهارن جي مدد ڪري سگھن ٿا ناظرین جي تجسس کي وڌائڻ ۾. اهو آخرڪار هڪ ڪلڪ جي ذريعي ٿيندو. بهرحال, CTR ڪيترن ئي عنصر تي منحصر آهي, بشمول آڇ جو قسم ۽ نيٽ ورڪ.

CTR وڌائڻ هڪ لازمي عنصر آهي موثر ادا-في-ڪلڪ اشتهارن جو. هڪ اعلي CTR سڌو سنئون قيمت في ڪلڪ تي اثر انداز ڪري ٿو, جيڪو معيار جو نمبر مقرر ڪري ٿو. ڪلڪ-ٿرو ريٽ ڳڻيو ويندو آهي نقوش جي تعداد کي ڪلڪن جي تعداد سان ورهائڻ سان. جيڪڏهن توهان جي CTR پنج سيڪڙو کان مٿي آهي, ان جو مطلب آهي ته ماڻهن جو هڪ وڏو حصو جيڪي توهان جي اشتهارن کي ڏسندا انهن کي ڪلڪ ڪندا. جيستائين اهو معاملو آهي, اهو هڪ اعلي CTR لاءِ توهان جي پي-في-ڪلڪ اشتهارن کي بهتر ڪرڻ جي لائق آهي.

ناڪاري لفظ

Adwords ۾, منفي لفظ اهي لفظ يا جملا آهن جيڪي توهان جي اشتهارن کي ظاهر ٿيڻ کان روڪيندا آهن جڏهن صارف انهن جي ڳولا ڪندو آهي. توهان هڪ لفظ يا جملي جي اڳيان مائنس نشاني شامل ڪندي منفي لفظ ٺاهيندا آهيو. توهان ڪنهن به لفظ يا جملي کي منفي لفظ طور استعمال ڪري سگهو ٿا, جهڙوڪ 'ننجا ايئر فرائير'. هڪ منفي لفظ ٿي سگهي ٿو وسيع يا مخصوص جيئن توهان چاهيو. هتي ڪجهه طريقا آهن منفي لفظن کي استعمال ڪرڻ لاءِ توهان جي Adwords مهمن ۾.

ڊفالٽ منفي لفظن جي ميل جو قسم منفي وسيع ميچ آهي. هن جو مطلب آهي ته منفي وسيع ملندڙ لفظ نه ڏيکاريندا سوالن لاءِ جيڪي سڀئي منفي اصطلاحن تي مشتمل آهن. جيڪڏهن توهان وٽ صرف ٻه منفي اصطلاح آهن توهان جي سوال ۾, توهان جا اشتهار ظاهر نه ٿيندا. ان جو مطلب اهو آهي ته توهان منفي براڊ ميچ لفظن کي چونڊڻ سان تيزيءَ سان مهمون ٺاهي سگهندا. پر توهان کي محتاط هجڻ گهرجي جڏهن منفي وسيع ميچ جي لفظن کي چونڊيو. توهان نٿا چاهيو ته هڪ مهم سان پڪڙيو وڃي جنهن ۾ ڪوبه وڪرو نه هجي.

توھان استعمال ڪري سگھوٿا منفي لفظن کي اشتهار گروپ سطح تي پنھنجي اشتهارن کي عام اصطلاحن کان بچائڻ لاءِ. هن طريقي سان, توهان ڪنهن به ڳولا کي بلاڪ ڪرڻ جي قابل هوندا جيڪي توهان جي اشتهار گروپ تي لاڳو نه ٿينديون آهن. هي حڪمت عملي خاص طور تي مفيد آهي جڏهن توهان ڪجهه اشتهار گروپن کي محدود ڪرڻ چاهيو ٿا. منفي لفظ خود بخود مستقبل جي اشتهار گروپن لاءِ ڊفالٽ منفي لفظ بڻجي ويندو. بس چيڪ ڪرڻ جي پڪ ڪريو گوگل جي ويب سائيٽ ۽ ڪنهن به ابهام لاءِ اشتهار گروپ.

توهان جو سفر منفي لفظن کي استعمال ڪرڻ سان شروع ٿئي ٿو لفظن کي ڳولڻ سان جيڪي توهان جي ڪاروبار لاءِ غير لاڳاپيل آهن. هڪ دفعو توهان انهن لفظن جي سڃاڻپ ڪئي آهي, توھان کي استعمال ڪرڻ گھرجي ڳولا جي اصطلاحن واري ٽيب کي ڳولھڻ لاءِ ڳولھا ڳولھا ۾ انھن لفظن لاءِ. هن رپورٽ جو باقاعده جائزو وٺو انهي ڳالهه کي يقيني بڻائڻ لاءِ ته توهان جا اشتهار توهان جو قيمتي وقت ۽ پئسا ضايع نه ڪري رهيا آهن غير لاڳاپيل لفظن تي. ياد رکو, توهان ڪڏهن به وڪرو نه ڪندا جيڪڏهن توهان صحيح ماڻهن کي نشانو نه بڻايو! جيڪڏهن توهان Adwords ۾ منفي لفظ استعمال نٿا ڪريو, توهان هڪ پراڻي اشتهار مهم سان ختم ڪنداسين.

توهان جي سامعين کي نشانو بڻائڻ

جيڪڏهن توهان پنهنجي AdWords مهم ۾ ريمارڪيٽنگ مهمن کي لاڳو ڪرڻ بابت سوچي رهيا آهيو, توهان ماڻهن جي مخصوص گروهن کي نشانو بڻائڻ چاهيندا. اهي گروپ اڳ ۾ ئي ويب برائوز ڪري رهيا آهن, پر توھان انھن گروپن کي شامل يا خارج ڪري سگھو ٿا. جيڪڏهن توهان مخصوص ڊيموگرافڪ کي نشانو بڻائي رهيا آهيو, توھان چاھيو ٿا انھن کي چونڊڻ کان اڳ توھان پنھنجي مهم جي تعمير شروع ڪريو. گوگل جو سامعين مئنيجر استعمال ڪرڻ توهان کي اهو طئي ڪرڻ ۾ مدد ڏيندو ته ڪهڙن گروپن کي نشانو بڻايو وڃي ۽ انهن وٽ توهان جي باري ۾ ڪيتري معلومات آهي.

مناسب سامعين کي ڳولڻ لاء, توهان کي پهريان پنهنجي ويب سائيٽ جي ٽارگيٽ مقام ۽ ٻولي جو تعين ڪرڻ گهرجي. جيڪڏهن توهان جو ٽارگيٽ سامعين آمريڪا ۾ واقع آهي, پوءِ انهن کي آمريڪي ٻولي سان نشانو بڻائڻ بي اثر ٿيندو. ٻين لفظن ۾, جيڪڏهن توهان جي ويب سائيٽ صرف مقامي گراهڪ آهن, توهان کي انهن ماڻهن کي نشانو بڻائڻ گهرجي جيڪي توهان جي علائقي ۾ آهن. مثال طور, جيڪڏهن توهان مقامي پلمبر آهيو, توهان کي انهن ماڻهن کي نشانو بڻائڻ نه گهرجي جيڪي آمريڪا ۾ رهن ٿا.

جڏهن توهان جي سامعين کي ٽارگيٽ ڪندي Adwords سان, توهان هڪجهڙا سامعين يا ريمارڪيٽنگ استعمال ڪري سگهو ٿا ماڻهن تائين پهچڻ لاءِ جيڪي عام مفادن ۽ رويي کي شيئر ڪن ٿا. ان کان علاوه, توهان لاڳاپيل لفظ شامل ڪري حسب ضرورت سامعين ٺاهي سگهو ٿا, URLs, ۽ ايپس توهان جي سامعين جي لسٽ ۾. اهو خاص سامعين حصن کي نشانو بڻائڻ جو هڪ بهترين طريقو آهي. اهو توهان کي انهن ماڻهن تائين پهچڻ جي اجازت ڏئي ٿو جيڪي اڳ ۾ ئي توهان جي ويب سائيٽ تي هڪ خاص عمل ڪيو آهي. آخرڪار, مؤثر سامعين جي ھدف ڪرڻ جي ڪنجي سمجھڻ آھي ڇا ھڪڙو خاص ماڻھو توھان جي اشتهار تي ڪلڪ ڪري ٿو.

هڪ ڪامياب Adwords مهم کي ترقي ڪرڻ ۾ پهريون قدم توهان جي سامعين کي نشانو بڻائڻ آهي. ايڊورڊس’ سامعين کي ھدف ڪرڻ واريون خاصيتون توھان کي ھدف ڪرڻ ۾ مدد ڪري سگھن ٿيون انھن ماڻھن کي جيڪي توھان جي شين يا خدمتن ۾ دلچسپي جو اظهار ڪيو آھي. اهو توهان جي مهم جي ڪارڪردگي کي بهتر بڻائيندو, جڏهن ته توهان جي اشتهارن جي خرچ کي غير دلچسپ اکين تي گهٽايو. توهان پڻ انهن ماڻهن کي نشانو بڻائي سگهو ٿا جيڪي توهان جي ويب سائيٽ يا ايپ جو دورو ڪيو آهي. اهو توهان جي مدد ڪندي توهان جي سامعين کي بهتر حدف ڪرڻ ۽ توهان جي بولنگ جي حڪمت عملي کي بهتر بڻائي.

Adwords استعمال ڪرڻ جي ڪوشش ڪرڻ کان اڳ, توھان کي پنھنجي لفظن جي تحقيق ڪرڻ جي ضرورت آھي. ان کان علاوه, توهان کي ڄاڻڻ جي ضرورت آهي ته هڪ ميچ جو قسم ڪيئن چونڊيو, جنهن جو حوالو ڏئي ٿو ته گوگل توهان جي لفظ سان ڪيتري ويجهڙائي سان ملندو آهي جيڪي ماڻهو ڳولي رهيا آهن. مختلف ميچ جي قسمن ۾ صحيح شامل آهن, جملو, ۽ وسيع. توھان چاھيو ٿا سڀ کان وڌيڪ صحيح ميچ جو قسم چونڊيو, ۽ وسيع آھي گھٽ ۾ گھٽ مخصوص ميچ جو قسم. جيڪڏهن توهان پڪ ناهي ته ڪهڙي قسم کي چونڊڻ لاء, پنهنجي ويب سائيٽ کي اسڪين ڪرڻ ۽ ان جي مواد جي بنياد تي بهترين ميلاپ چونڊڻ تي غور ڪريو.

لفظي تحقيق

توهان جي ايڊورڊ مهم مان تمام گهڻو فائدو حاصل ڪرڻ جو هڪ سٺو طريقو آهي ڳولا جي تحقيق ڪرڻ. توھان استعمال ڪري سگھو ٿا گوگل جو مفت لفظي اوزار, Keyword Planner, يا ٻيو ادا ڪيل لفظي تحقيقي اوزار. ٻنهي صورتن ۾, توهان جي تحقيق کي انهن شرطن تي ڌيان ڏيڻ گهرجي جن کي گوگل سرچ ۾ درجه بندي جو تمام گهڻو موقعو آهي. هڪ خريد ڪندڙ شخصيت مثالي ڪسٽمر جو هڪ پروفائل آهي. اهو انهن جي خاصيتن جو تفصيل آهي, مقصد, چئلينجز, اثر انداز, ۽ خريداري جون عادتون. هن معلومات کي استعمال ڪندي, توھان پنھنجي AdWords مهم لاءِ سڀ کان وڌيڪ مناسب لفظ چونڊي سگھو ٿا. توهان پڻ استعمال ڪري سگهو ٿا لفظي تحقيق جا اوزار جهڙوڪ Alexa مقابلي ۽ ادا ڪيل لفظن تي معلومات حاصل ڪرڻ لاءِ.

هڪ دفعو توهان وٽ لفظن جي هڪ فهرست آهي, توھان پنھنجي لسٽ کي بهتر ڪري سگھوٿا انھن کي ڳولڻ لاءِ جيڪي سڀ کان وڌيڪ واپسي پيدا ڪندا. هڪ ٻج لفظ هڪ مشهور جملو آهي جيڪو بيان ڪري ٿو هڪ پيداوار يا خدمت. مثال طور, “چاڪليٽ” هڪ سٺو ٻج لفظ ٿي سگهي ٿو. پوءِ, ڪي ورڊ سليڪشن ٽول استعمال ڪندي جيئن گوگل جو ڪي ورڊ ٽول, پنھنجي ڳولا کي ٻين لاڳاپيل اصطلاحن ڏانھن وڌايو. توھان پنھنجي حڪمت عملي کي وڌيڪ بھتر ڪرڻ لاءِ لاڳاپيل اصطلاحن جو ميلاپ پڻ استعمال ڪري سگھو ٿا.

اهو ضروري آهي ته توهان جي مهم جي شروعاتي مرحلن ۾ توهان جي لفظي تحقيق ڪريو. ائين ڪرڻ سان پڪ ٿي ويندي ته توهان جي بجيٽ مناسب آهي ۽ توهان جي مهم جي ڪاميابي جو بهترين موقعو آهي. ان کان علاوه ڪلڪن جو تعداد مقرر ڪرڻ لاءِ گهربل رقم جي آمدني پيدا ڪرڻ لاءِ, لفظي تحقيق پڻ يقيني بڻائي ٿي ته توهان پنهنجي مهم لاءِ صحيح لفظن کي نشانو بڻائي رهيا آهيو. ياد رکو, في ڪلڪ جي سراسري قيمت ڊرامائي طور تي مختلف ٿي سگهي ٿي لفظ کان لفظ ۽ صنعت کان صنعت تائين.

هڪ دفعو توهان صحيح لفظن جي سڃاڻپ ڪئي آهي, توهان اهو ڳولڻ لاءِ تيار آهيو ته مقابلي وارا انهن جي ويب سائيٽن لاءِ ڇا ڪري رهيا آهن. ايس اي او ۾ ڊجيٽل مارڪيٽنگ جا مختلف پهلو شامل آهن, جيئن سوشل ميڊيا ۾ ذڪر ۽ ڪجهه لفظن لاءِ ٽرئفڪ. هڪ برانڊ جي SOV ۽ مارڪيٽ ۾ مجموعي پوزيشن توهان کي اهو طئي ڪرڻ ۾ مدد ڪندي ته توهان جي صارفين کي ڪيئن وڌائڻ ۽ موهيندڙ. لفظن جي تحقيق ڪرڻ کان علاوه, توهان پڻ مقابلي ۾ مقابلو ڪري سگهو ٿا’ نامياتي لفظي تحقيق لاءِ سائيٽون.

ٻُڌائڻ

گوگل ايڊورڊس تي بيڊنگ گوگل کي ادا ڪرڻ جو عمل آهي ٽريفڪ لاءِ جيڪا توهان جي ويب سائيٽ تائين پهچي ٿي. توهان مختلف طريقن جي وچ ۾ چونڊ ڪري سگهو ٿا بولڻ لاء. قيمت-في-ڪلڪ بلڊنگ تمام مشهور آهي. هن طريقي ۾, توهان صرف ادا ڪندا آهيو جڏهن ڪو توهان جي اشتهار تي ڪلڪ ڪري ٿو. بهرحال, سي پي سي بولنگ پڻ هڪ اختيار آهي. هن طريقي تي بولڻ سان, توهان صرف ادا ڪندا آهيو جڏهن ڪو ماڻهو اصل ۾ توهان جي اشتهار تي ڪلڪ ڪري ٿو.

جڏهن ته اهو ممڪن آهي هڪ اشتهار خريد ڪرڻ ۽ ڏسو ته اهو ڪيئن ڪم ڪري ٿو, ان جي نگراني ڪرڻ اڃا به ضروري آهي. جيڪڏھن توھان چاھيو ٿا ته ڪرنسي جي سڀ کان وڌيڪ رقم ڏسڻ ۽ انھن کي سيلز ۾ تبديل ڪريو, توهان کي پڪ ڪرڻ جي ضرورت آهي ته توهان جا اشتهار انهن ماڻهن ڏانهن آهن جيڪي توهان کي پيش ڪرڻ ۾ دلچسپي رکن ٿا. مقابلو سخت آهي ۽ توهان هن معلومات کي استعمال ڪري سگهو ٿا وڌيڪ موثر مهم کي ترتيب ڏيڻ لاءِ. توھان ھميشہ انھن مان سکي سگھوٿا جيئن توھان پنھنجي مهم کي بھتر بڻائي سگھوٿا اعليٰ ROI حاصل ڪرڻ لاءِ.

معيار جو نمبر هڪ ٻيو ميٽرڪ آهي غور ڪرڻ لاء. معيار جو سکور هڪ اندازو آهي ته توهان جو اشتهار ڳولڻ جي سوالن سان ڪيترو لاڳاپيل آهي. اعلي معيار جو نمبر حاصل ڪرڻ سان توهان جي اشتهار جي درجه بندي ۾ مدد ملندي, تنهنڪري ان کي بهتر ڪرڻ کان ڊپ نه ٿيو! توهان جي بلي کي وڌائڻ سان, توهان پنهنجي اشتهار جي معيار جو نمبر وڌائي سگهو ٿا. توهان کي مقصد حاصل ڪرڻ گهرجي گهٽ ۾ گهٽ هڪ معيار جو نمبر 6.

اهو ياد رکڻ ضروري آهي ته گوگل جو ايڊورڊس پليٽ فارم ڪڏهن ڪڏهن زبردست ٿي سگهي ٿو. توھان کي سڄي عمل کي سمجھڻ ۾ مدد ڏيڻ لاء, ان کي ننڍن حصن ۾ ورهايو. هر اشتهار گروپ هڪ مهم سان تعلق رکي ٿو, جتي توهان پنهنجي روزاني بجيٽ ۽ ڪل بجيٽ کي منظم ڪري سگهو ٿا. مهمون توهان جي مهم جو بنيادي آهن ۽ توهان جي بنيادي توجہ هجڻ گهرجي. پر اهو نه وساريو ته توهان جي مهم ۾ ڪيترائي اشتهار گروپ شامل ٿي سگهن ٿا.

معيار جو نمبر

ايڊورڊس’ معيار جو اسڪور هڪ اندازو آهي ته توهان جا اشتهار توهان جي سائيٽ جي مواد سان ڪيئن ملن ٿا. اهو توهان کي غير لاڳاپيل اشتهارن کي ڏيکارڻ کان روڪي ٿو. هي ميٽرڪ توهان کي سمجهڻ ۽ بهتر ڪرڻ ۾ مشڪل ٿي سگهي ٿو. اهو صرف ايڊورڊس جي Keywords ڪارڪردگي رپورٽ ذريعي رسائي سگهجي ٿو. توھان ان کي ٻين اشتهارن جي پروگرامن ۾ استعمال نٿا ڪري سگھو جھڙوڪ DashThis. هيٺ ڏنل فهرست ڏنل آهن بهترين طريقا توهان جي معيار جي اسڪور کي بهتر ڪرڻ لاءِ.

CTR وڌيڪ پيچيده آهي ان کان وڌيڪ ظاهر ٿي سگھي ٿو. اهو اڪائونٽ ۾ وٺندو آهي تاريخي ڊيٽا ۽ لفظ جي موجوده مقابلي ۾. جيتوڻيڪ هڪ لفظ کي گهٽ CTR آهي, اهو اڃا تائين اعلي معيار جو نمبر حاصل ڪري سگهي ٿو. گوگل توهان کي اڳ ۾ ئي ٻڌائيندو ته توهان ڪيتري توقع ڪري سگهو ٿا ته توهان جو اشتهار حاصل ٿيندو جڏهن اهو لائيو ٿيندو. پنھنجي اشتھار جي متن مطابق ترتيب ڏيو. توھان انھن ٽن حصن کي بھتر ڪري پنھنجي معيار جي اسڪور کي بھتر ڪري سگھو ٿا.

ڪلڪ ڪرڻ جي شرح هڪ ٻيو اهم عنصر آهي. جيڪڏهن توهان جي اشتهار کي پنج ڪلڪ ملي ٿي, ان ۾ معيار جو نمبر هوندو 0.5%. ڳولا جي نتيجن ۾ ڪيترائي تاثرات حاصل ڪرڻ بيڪار آهي جيڪڏهن ڪو به انهن تي ڪلڪ نه ڪري. هي اشارو توهان جي اشتهارن جي مطابقت کي طئي ڪرڻ لاءِ استعمال ڪيو ويندو آهي. جيڪڏهن توهان جي اشتهارن کي ڪافي ڪلڪ نه ملي رهيا آهن, توھان جو معيار جو اسڪور مقابلي کان گھٽ ٿي سگھي ٿو. بهرحال, ان جو مطلب اهو ناهي ته توهان کي پنهنجا اشتهار هلائڻ بند ڪرڻ گهرجي جيڪڏهن توهان جو معيار جو اسڪور گهٽ آهي.

هڪ اعلي ڪلڪ جي شرح جي اضافي سان, توهان جا اشتهار انهن لفظن سان لاڳاپيل هجن جيڪي ٽارگيٽ ڪيا پيا وڃن. هڪ سٺو اشتهار مئنيجر ڄاڻي ٿو ته ڪي ورڊ گروپن سان ڪيترو گهيرو وڃڻو آهي. اهڙا ڪيترائي عنصر آهن جيڪي معيار جو نمبر ٺاهيندا آهن, ۽ انهن کي بهتر ڪرڻ تي ڪم ڪرڻ ڊگهي عرصي تائين فائديمند ٿي سگهي ٿو. آخرڪار, اهو توهان جي پوزيشن کي بهتر ڪري سگهي ٿو, ۽ توهان جي قيمت في ڪلڪ. بهرحال, اهو رات جو حاصل نه ٿو ڪري سگهجي, پر ڪجهه ڪم سان, اهو ڊگهي عرصي ۾ هڪ وڏو فرق آڻي سگهي ٿو.

قيمت في ڪلڪ

توهان شايد حيران ٿي رهيا آهيو ته توهان جي ROI کي ڪيئن ڳڻيو وڃي قيمت في ڪلڪ سان Adwords لاءِ. مختلف صنعتن لاءِ معيارن کي استعمال ڪرڻ سان توھان جي مدد ڪري سگھي ٿي توھان جي مارڪيٽنگ بجيٽ ۽ مقصد مقرر ڪريو. ھتي ڪجھ معيار آھن ريئل اسٽيٽ انڊسٽري لاءِ. AdWords انڊسٽري جي معيار جي مطابق, هن صنعت لاء سي پي سي آهي 1.91% سرچ نيٽ ورڪ تي ۽ 0.24% ڊسپلي نيٽ ورڪ تي. جيڪڏهن توهان پنهنجي ويب سائيٽ يا ڪاروبار لاءِ گوگل ايڊورڊ استعمال ڪرڻ جي منصوبابندي ڪري رهيا آهيو, انهن معيارن کي ذهن ۾ رکو.

سي پي سي جي قيمت اڪثر ڪري پي-في-ڪلڪ طور حوالو ڏنو ويندو آهي (پي پي سي) قيمت. اهي اشتهار جيڪي گوگل جي سرچ انجڻ جي مٿين نتيجن ۾ ظاهر ٿيندا آهن انهن جي قيمت گهٽ ٿي سگهي ٿي 81 سينٽ في ڪلڪ. اهو ٿي سگهي ٿو اشتهارن جي سون جو معيار جڏهن اهو فرائينگ پين تي اچي ٿو. وڌيڪ توهان جي پي پي سي, توهان جي سيڙپڪاري تي وڌيڪ واپسي هوندي. بهرحال, توهان جي پي پي سي جي بجيٽ مختلف ٿي ويندي ڏينهن جي موڪل جي لحاظ کان, لفظن جي مقابلي ۾, ۽ معيار جو نمبر.

Adwords لاءِ في ڪلڪ جي سراسري قيمت صنعت جي لحاظ کان مختلف ٿي سگھي ٿي, ڪاروباري قسم, ۽ پيداوار. سڀ کان وڌيڪ قيمت في ڪلڪ صارف جي خدمتن ۾ آهي, قانوني خدمتون, ۽ اي ڪامرس. گھٽ ۾ گھٽ قيمت في ڪلڪ سفر ۽ مهمان نوازي ۾ آهي. هڪ خاص لفظ لاءِ في ڪلڪ جي قيمت جو دارومدار بڊ جي رقم تي آهي, معيار جو نمبر, ۽ مقابلي واري بولنگ. قيمت في ڪلڪ توهان جي مقابلي تي منحصر ڪري سگهي ٿي’ بوليون ۽ توهان جي اشتهارن جو درجو.

في ڪلڪ جي قيمت گھٽائڻ لاءِ, توھان چونڊي سگھوٿا پنھنجون بلون دستي طور تي يا خودڪار طريقي سان. پوءِ, گوگل توهان جي بجيٽ مطابق سڀ کان وڌيڪ لاڳاپيل بول چونڊيندو. توھان پڻ پنھنجي مهم لاءِ روزاني بجيٽ مقرر ڪري سگھو ٿا, ۽ پوءِ باقي ڇڏي ڏيو ايڊڊس تي. توهان هڪ مناسب ڍانچي ٺاهڻ ۽ برقرار رکڻ سان پنهنجي اڪائونٽ کي بهتر ڪري سگهو ٿا, ۽ ڪنهن به غلطي کي پڪڙڻ لاء بار بار آڊٽ انجام ڏيڻ. سو, توهان پنهنجي سي پي سي کي ڪيئن ڳڻيو ٿا?

تبادلي جي ٽريڪنگ

هڪ Adwords تبادلي جي ٽريڪنگ پکسل هجڻ توهان جي آن لائن مارڪيٽنگ حڪمت عملي جو هڪ اهم حصو آهي. هي ڪوڊ توهان کي ڏسڻ جي اجازت ڏئي ٿو ته ڪيترا دورو ڪندڙ اصل ۾ توهان جي ويب سائيٽ تي تبديل ڪن ٿا. توھان وري ھن ڊيٽا کي استعمال ڪري سگھوٿا مستقبل جي اشتهارن کي ٽائيڪ ڪرڻ ۽ پنھنجي پوري سائيٽ جي ڪارڪردگي کي بهتر ڪرڻ لاءِ. توهان جي ويب سائيٽ تي تبادلي جي ٽريڪنگ قائم ڪرڻ لاء, ويب سائيٽ تي صرف هڪ تبادلي جي ٽريڪنگ پکسل ٺاهيو ۽ ان کي ترتيب ڏيو سنڌين کي ٽريڪ ڪرڻ لاءِ’ سرگرمي. توھان ڪيترن ئي سطحن تي ڊيٽا ڏسي سگھو ٿا, مهم سميت, اشتھار گروپ, اشتهار, ۽ لفظ. توهان شايد انهن جي ڪارڪردگي جي بنياد تي لفظن کي تبديل ڪري سگھو ٿا.

ايڊڊس تبادلي جي ٽريڪنگ کي ترتيب ڏيڻ آسان آهي: توهان صرف تبادلي جي ID داخل ڪريو, تبادلي جو ليبل, ۽ تبادلي جو قدر. توھان پڻ چونڊي سگھو ٿا “فائر آن” ٽريڪنگ ڪوڊ کي فائر ڪرڻ جي تاريخ. توھان ھڪڙي مخصوص صفحي مان ھڪڙي تاريخ منتخب ڪري سگھو ٿا, جيئن ته “توهان جي مهرباني” صفحو, انهي کي يقيني بڻائڻ ته ڪوڊ گهربل تاريخ تي فائر ڪري ٿو. فائر آن جي تاريخ ان تاريخ کان ڪجھ ڏينھن اڳ ھجڻ گھرجي جنھن تي توھان ڪنورشن ڊيٽا کي پڪڙڻ چاھيو ٿا.

تبادلي جي ٽريڪنگ کان سواءِ ايڊڊس کي استعمال ڪرڻ پئسي کي گھٽائڻ جي برابر آهي. اهو وقت ۽ پئسي جو ضايع آهي اشتهارن کي هلائڻ دوران جڏهن توهان ٽريڪنگ ڪوڊ لاڳو ڪرڻ لاءِ ٽئين پارٽي جو انتظار ڪندا. حقيقي ڊيٽا صرف هڪ ڀيرو ظاهر ٿيڻ شروع ٿيندي جڏهن توهان وٽ ٽريڪنگ ڪوڊ هوندو. تنهن ڪري سڀ کان وڌيڪ عام تبادلي جي ٽريڪنگ غلطيون آهن? هتي ڪجهه عام سبب آهن:

ايڊڊس جي تبادلي جي ٽريڪنگ کي استعمال ڪرڻ هڪ بهترين طريقو آهي اهو ڏسڻ لاءِ ته ڪيترا سياحن توهان جي سائيٽ تي تبديل ڪندا آهن. AdWords جي تبادلي جي ٽريڪنگ نن businessesن ڪاروبارن لاءِ آن لائن مارڪيٽنگ جو هڪ انتهائي اهم حصو آهي, جيئن توهان هر ڪلڪ لاءِ ادا ڪندا آهيو. ڄاڻڻ سان ڪيترا دورو ڪندڙ سيلز ۾ تبديل ٿيندا، توهان کي اهو طئي ڪرڻ ۾ مدد ملندي ته ڇا توهان جي اشتهارن جو خرچ آمدني پيدا ڪري رهيو آهي يا نه. بهتر توهان کي خبر آهي توهان جي تبادلي جي شرح, بهتر فيصلا توهان ڪري سگهو ٿا. سو, اڄ ئي ايڊڊس تبادلي جي ٽريڪنگ کي لاڳو ڪرڻ شروع ڪريو.